Information interaction method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses an information interaction method and device, equipment, a storage medium and a program product. The method comprises the steps that a gift aggregation entrance is displayed; in response to a trigger operation for the gift aggregation entrance, displaying a gift aggregation page, the gift aggregation page including a commodity information block of at least one gift commodity, the commodity information block of any gift commodity including content information of published content associated with any gift commodity and commodity information of a transaction commodity corresponding to any gift commodity, the commodity information of the transaction commodity is used for transacting the transaction commodity; and in response to a transaction operation on the target transaction commodity, presenting a presentation commodity corresponding to the target transaction commodity to the transaction account. According to the embodiment of the invention, the user can be guided to purchase the transaction commodity through giving the commodity, and the commodity transaction rate is improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to an information interaction method, apparatus, device, storage medium, and program product. Background Art

[0002] In internet-based applications such as e-commerce platforms and lifestyle service platforms, various marketing methods are often used to attract users to purchase products. Among these marketing methods, providing free gifts with the purchase of a product is a common and effective method to increase users' willingness to purchase and thus boost sales. However, since gift information is often included as additional information about the product, users may overlook or underestimate the value of the gift, resulting in the gift failing to effectively guide users to purchase the product, and thus low transaction rates. Therefore, how to use gifts to encourage users to purchase products is a technical problem that needs to be solved urgently. Summary of the Invention

[0003] The technical problem to be solved by the embodiments of the present application is to provide an information interaction method, device, equipment, storage medium and program product, which can guide users to purchase trading goods by giving away goods, thereby increasing the transaction rate of goods.

[0004] In one aspect, an embodiment of the present application provides an information interaction method, the method comprising:

[0005] Display the gift aggregation entrance;

[0006] In response to a trigger operation on the gift aggregation portal, a gift aggregation page is displayed, the gift aggregation page including at least one product information block of a gifted product, wherein the product information block of any gifted product includes content information of published content associated with the gifted product and product information of a transaction product corresponding to the gifted product, wherein the product information of the transaction product is used to trade the transaction product;

[0007] In response to a transaction operation on a target transaction commodity, a gift commodity corresponding to the target transaction commodity is gifted to the transaction account.

[0008] On the other hand, an embodiment of the present application provides an information interaction device, which includes:

[0009] A display unit, used for displaying a gift aggregation entrance;

[0010] The display unit is further configured to display a gift aggregation page in response to a trigger operation on the gift aggregation portal, wherein the gift aggregation page includes at least one product information block of a gifted product, wherein the product information block of any gifted product includes content information of published content associated with the gifted product and product information of a transaction product corresponding to the gifted product, wherein the product information of the transaction product is used to trade the transaction product;

[0011] The processing unit is configured to, in response to a transaction operation on a target transaction commodity, send a gift commodity corresponding to the target transaction commodity to the transaction account.

[0012] In one embodiment, the content information in the product information block of any gifted product includes media content and / or text content of any gifted product, and the media content and / or text content is determined based on the published content associated with any gifted product. The display unit may also be used to:

[0013] In response to a triggering operation on the media content and / or text content, a content details page of the published content associated with any one of the gifted products is displayed.

[0014] In one embodiment, the processing unit, in response to a transaction operation on a target transaction commodity, sends a gift commodity corresponding to the target transaction commodity to the transaction account, which may be used to:

[0015] In response to a triggering operation on the product information of the target transaction product, displaying the product details page of the target transaction product, and in response to the triggering operation on the product details page, trading the target transaction product and donating the gift product corresponding to the target transaction product to the transaction account; or

[0016] In response to a triggering operation on the product information of the target transaction product, a content details page of the published content associated with the gift product corresponding to the target transaction product is displayed, and a product details page of the target transaction product is displayed above the content details page; in response to a triggering operation on the product details page, the target transaction product is traded, and the gift product corresponding to the target transaction product is gifted to the transaction account; or,

[0017] In response to the triggering operation of the product information block of any of the gifted products, a content details page of the published content associated with any of the gifted products is displayed, the content details page including the product information of the target transaction product. In response to the triggering operation of the product information, the target transaction product is traded, and the gifted product corresponding to the target transaction product is given to the transaction account.

[0018] In one embodiment, the product information block of any gifted product further includes an object identifier of a publishing object of the published content associated with the gifted product; and the display unit may further be configured to:

[0019] In response to a trigger operation on the object identifier, a personal page of the publishing object is displayed.

[0020] In one embodiment, the content information in the product information block of any gifted product includes media content and / or text content of any gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product;

[0021] The type of the media content includes images, videos, or audio and video;

[0022] If the media content includes multiple images, the multiple images are displayed in the product information block of any gift product according to a preset manner, and the preset manner includes any one of the following: arranged display, superimposed display, and played in turn.

[0023] In one embodiment, the product information block of any gifted product also includes the quantity information and / or gifting conditions of any gifted product, and the quantity information includes at least one of the following: the number of gifted products already given, the remaining number of gifted products that can be given, and the total amount of any gifted product.

[0024] In one embodiment, the display unit displays a gift aggregation entrance, which can be used to:

[0025] Displaying a gift activity page, the gift activity page including the gift aggregation entrance and activity information; the activity information including at least one of the following: an activity identifier of a target activity, an activity date, an activity theme, and product information of one or more gifted products under the target activity; the at least one gifted product including the one or more gifted products;

[0026] The step of displaying the gift aggregation page in response to a triggering operation on the gift aggregation entrance includes:

[0027] In response to a triggering operation on product information of any one of the one or more gift products, the gift aggregation page is displayed, and the gift aggregation page includes a product information block of the at least one gift product under the target activity.

[0028] In one embodiment, the gift activity page further includes an activity switching control, and the display unit can also be used to:

[0029] In response to the triggering operation of the activity switching control, the gift activity page is updated and displayed. The updated gift activity page includes the gift aggregation entrance and the updated activity information. The updated activity information includes at least one of the following: the switched activity identifier, the switched activity date, the switched activity theme, and the product information of one or more gift products under the switched activity.

[0030] In one embodiment, the gift aggregation page includes a product information block of at least one gift product under the target activity; the gift aggregation page also includes an activity switching control, and the display unit can also be used to:

[0031] In response to the triggering operation on the activity switching control, the gift aggregation page is updated and displayed, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity.

[0032] In one embodiment, the activity switching control includes a plurality of activity labels;

[0033] The display unit updates and displays the gift aggregation page in response to a triggering operation on the activity switching control. The updated gift aggregation page includes a product information block of at least one gift product under the switched activity, which can be used to:

[0034] In response to a triggering operation on any activity tag other than the activity tag of the target activity among the multiple activity tags, updating and displaying the gift aggregation page;

[0035] Wherein, if the activity corresponding to any of the activity tags is in an unstarted state, the updated gift aggregation page includes the activity notice information corresponding to any of the activity tags;

[0036] If the activity corresponding to any of the activity tags is in progress, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags;

[0037] If the activity corresponding to any of the activity tags is in an ended state, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags, and in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is greater than zero, the any of the gift products will be given to the transaction account; in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is equal to zero, the any of the gift products will be refused to be given to the transaction account.

[0038] On the other hand, an embodiment of the present application provides a computer device, which includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the above-mentioned information interaction method.

[0039] On the other hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, implements the above-mentioned information interaction method.

[0040] On the other hand, an embodiment of the present application provides a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the above-mentioned information interaction method.

[0041] In an embodiment of the present application, a gift aggregation entrance is displayed; in response to a trigger operation on the gift aggregation entrance, a gift aggregation page is displayed, the gift aggregation page includes at least one product information block of a gifted product, and any product information block of a gifted product includes content information of a published content associated with any gifted product, and product information of a transaction product corresponding to any gifted product, and the product information of the transaction product is used to trade the transaction product; in response to a transaction operation on a target transaction product, the gifted product corresponding to the target transaction product is presented to the transaction account. By displaying the gifted product aggregation on the gift aggregation page, the value of the gifted product can be highlighted, and the gifted product is displayed with the content information of the published content associated with the gifted product, which can give users more content value, thereby attracting users to purchase the transaction product corresponding to the gifted product to obtain the gifted product, thereby increasing the transaction rate of the product. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the background technology, the drawings required for use in the embodiments of the present application or the background technology will be described below.

[0043] Figure 1 This is a schematic diagram of the structure of an information interaction system provided by an embodiment of the present application;

[0044] Figure 2 This is a flow chart of an information interaction method provided in an embodiment of the present application;

[0045] Figures 3A to 3C This is a schematic diagram of a gift activity page provided in an embodiment of the present application;

[0046] Figures 3D to 3FThis is a schematic diagram of a gift aggregation page provided in an embodiment of the present application;

[0047] Figure 3G This is a schematic diagram of a content details page provided in an embodiment of the present application;

[0048] Figure 3H This is a schematic diagram of a personal page provided in an embodiment of the present application;

[0049] Figure 3I This is a schematic diagram of a gift aggregation page provided in an embodiment of the present application;

[0050] Figures 3J to 3L This is a schematic diagram of a product details page provided in an embodiment of the present application;

[0051] Figure 4 This is a flow chart of another information interaction method provided in an embodiment of the present application;

[0052] Figure 5 This is a schematic diagram of the structure of an information interaction device provided in an embodiment of the present application;

[0053] Figure 6 It is a structural diagram of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0054] The following will be combined with the drawings in the embodiments of this application to clearly and completely describe the technical solutions in the embodiments of this application. Obviously, the embodiments described are only part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of this application.

[0055] At the same time, in the description of the embodiments of this application, the terms "first", "second", etc. are used only to distinguish the description and should not be understood as indicating or implying relative importance. Therefore, the features defined as "first" or "second" may explicitly or implicitly include one or more features. In the description of the embodiments of this application, the meaning of "plurality" is two or more, unless otherwise clearly and specifically defined.

[0056] The following are definitions of the descriptions involved in the embodiments of this application:

[0057] Published Content: This refers to content information pre-published by users on online platforms. It can include text, images, audio, and video, and can be presented in the form of notes, articles, and video files. The specific content information included in published content can be adjusted accordingly to suit different scenarios, and the content of published content can be determined by the publisher.

[0058] In response to: Indicates a state where a corresponding event occurs or a condition is satisfied. The timing of the subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0059] Trigger actions: These actions are executed automatically when a specific condition or event occurs. Control trigger actions primarily refer to events and behaviors triggered by user interaction with interface controls (such as buttons, text boxes, and drop-down menus). These trigger actions can include the following types:

[0060] 1. Click event (Click): The user clicks a button, link, or icon.

[0061] 2. Mouse Over / Mouse Enter event: The mouse pointer moves over the control and hovers over it.

[0062] 3. Text input event (Input): The user enters or modifies text in the text box.

[0063] 4. Selection event (Change): The user changes the option in the drop-down menu or selection box.

[0064] 5. Focus events (Focus / Blur): The control gains or loses input focus, etc.

[0065] In the specific implementation of this application, user-related data, such as user account information, transaction information, etc., is involved. When the embodiment of this application is applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data must comply with local laws, regulations and standards.

[0066] Research has found that giving free gifts when consumers purchase a product is a common and effective marketing method to increase users' willingness to purchase the product, thereby promoting product sales. However, gift information is usually attached to the product, and users may ignore or underestimate the value of the gift, resulting in the gift failing to effectively guide users to purchase the product, which in turn leads to a low transaction rate for the product. Based on this, the embodiment of the present application can display a gift aggregation portal; in response to a trigger operation on the gift aggregation portal, a gift aggregation page is displayed, the gift aggregation page includes at least one product information block for the gifted product, and any product information block for the gifted product includes content information of the published content associated with any gifted product, as well as product information of the transaction product corresponding to any gifted product, and the product information of the transaction product is used to trade the transaction product; in response to a transaction operation on the target transaction product, the gifted product corresponding to the target transaction product is sent to the transaction account. By displaying the gifted product aggregation on the gift aggregation page, the value of the gifted product can be highlighted, and the gifted product is displayed with the content information of the published content associated with the gifted product, which can give users more content value, thereby attracting users to purchase the transaction product corresponding to the gifted product to obtain the gifted product, thereby improving the transaction rate of the product.

[0067] The information interaction method in the embodiment of the present application is applied to an information interaction device, and the information interaction device is arranged on a client, and the client can run in a computer device. The computer device is provided with one or more processors, memories, and one or more applications, wherein the one or more applications are stored in the memories and are configured to be executed by the processor to implement the information interaction method; wherein the computer device can be an intelligent terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0068] The present application embodiment provides an information interaction system, for example, Figure 1 As shown, Figure 1 This is a structural diagram of an information interaction system provided in an embodiment of the present application. The information interaction system may include a first client 100 corresponding to at least one publishing account, a second client 200 corresponding to at least one transaction account, and a server 300.

[0069] Among them, the publishing account may refer to an account that is pre-configured or participates in a giveaway activity, and the giveaway activity may include a target activity. For example, the publishing account may be any account, or a key opinion consumer (KOC) or a key opinion leader (KOL). KOC generally refers to a consumer who can influence his or her friends and fans to generate consumption behavior. KOCs themselves are consumers, and the content they share is mostly personal experience; their short videos are more trusted; they are closer to consumers and pay more attention to interaction with fans, thus forming a more trusting relationship between KOCs and fans. KOLs are individuals on social media who have a large number of fans and have professional knowledge and influence in a specific field. By sharing their own opinions, experiences and knowledge, they can influence fans' consumption decisions and behaviors. Optionally, the administrative user who creates a giveaway event can pre-configure an account, i.e., a publishing account, through the server that can provide gift items, corresponding trading items, and any related content for the gift items. The server can send a notification message to the client corresponding to each publishing account, indicating that the client receiving the notification message can provide gift items, corresponding trading items, and any related content for the gift items. The client receiving the notification message can determine whether to provide gift items, corresponding trading items, and any related content for the gift items. Optionally, the administrative user who creates a giveaway event can pre-configure event information for the giveaway event through the server. The server can send a participation invitation message for the giveaway event to at least one client. The participation invitation message is used to invite each client to participate in the giveaway event, i.e., to provide gift items, corresponding trading items, and any related content for the gift items. Any client can send a participation request to the server. The participation request can include the gift items provided for the giveaway event, the corresponding trading items, and any related content for the gift items. The server can use the account corresponding to the client sending the participation request as the publishing account. Further optionally, after receiving the participation request, the server may review the client that sends the participation request and / or the gifted goods provided, the transaction goods corresponding to the gifted goods, and the published content associated with any gifted goods. The server may use the account corresponding to the client that passes the review as the publishing account.

[0070] The transaction account may refer to an account used to trade the target transaction commodity. A computer-readable storage medium corresponding to the information interaction method is run in the second client 200 to execute the information interaction method.

[0071] The server 300 communicates and interacts with at least one first client 100 and at least one second client 200. The first client 100 can determine the gifted goods, the corresponding transaction goods, and any published content associated with the gifted goods for the gift activity, and send the gifted goods, the corresponding transaction goods, and any published content associated with the gifted goods to the server 300 for storage. The second client 200 can display a gift aggregation entrance. The second client 200 can respond to the trigger operation on the gift aggregation entrance and send a request to the server 300 to obtain the gift goods, the transaction goods corresponding to the gift goods, and the published content associated with any gift goods. The server 300 can respond to the acquisition request of the second client 200 and send the gift goods, the transaction goods corresponding to the gift goods, and the published content associated with any gift goods to the second client 200. The second client 200 can display a gift aggregation page based on the received gift goods, the transaction goods corresponding to the gift goods, and the published content associated with any gift goods. The gift aggregation page includes at least one product information block of the gift goods. The product information block of any gift goods includes content information of the published content associated with any gift goods, and product information of the transaction goods corresponding to any gift goods. The product information of the transaction goods is used to trade the transaction goods. The second client 200 can respond to the transaction operation on the target transaction goods and give the gift goods corresponding to the target transaction goods to the transaction account.

[0072] The server 300 in the information interaction system can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), as well as big data and artificial intelligence platforms.

[0073] Any first client 100 and the server 300 may be directly or indirectly connected to each other via wired or wireless communication, which is not limited in this application.

[0074] Any second client 200 and the server 300 may be directly or indirectly connected to each other via wired or wireless communication, which is not limited in this application.

[0075] It is understandable that Figure 1The servers, at least one first client 100, or at least one second client 200 in the illustrated information interaction system do not constitute limitations on the embodiments of the present invention. That is, the number or type of servers, the number or type of at least one first client, the number or type of at least one second client, or the number or type of devices included in each server, each first client, or each second client do not affect the overall implementation of the technical solutions in the embodiments of the present invention and may be considered equivalent replacements or derivatives of the technical solutions claimed in the embodiments of the present invention.

[0076] Based on the above description, see Figure 2 , Figure 2 This is a flow chart of an information interaction method provided by an embodiment of the present application. The information interaction method can be applied to the second client corresponding to the transaction account, such as Figure 2 The information interaction method shown includes but is not limited to steps S201 to S203, wherein:

[0077] S201, display the gift aggregation entrance.

[0078] The gift aggregation portal is used to access the gift aggregation page. The gift aggregation portal can be displayed on the personal page of the publishing account, the gift event page, or the content details page of the published content. The publishing account can include merchant accounts, KOCs, KOLs, etc.

[0079] In one example, a gift aggregation portal can be displayed on the personal page of any merchant account participating in the giveaway event. A transaction partner can log in to an e-commerce application or content publishing platform using the transaction account on a computer device. The computer device can then run a second client corresponding to the transaction account, and the second client establishes a communication connection with the server. The second client can display the personal page of any merchant account participating in the giveaway event, which includes a gift aggregation portal. The transaction partner can click on the gift aggregation portal on the personal page of any merchant account participating in the giveaway event, so that the second client can display a product information block for at least one gift product provided by that merchant account.

[0080] In another example, the gift aggregation entrance can be displayed on the gift activity page, which can be a mall page. The mall page can include an activity area and a product area. The activity area can include a gift aggregation entrance and activity information. The transaction object can log in to the e-commerce application or content publishing platform through the transaction account in the computer device, and then the computer device can run the second client corresponding to the transaction account, and the second client and the server establish a communication connection. The second client can display the personal page and content recommendation page of the e-commerce application or content publishing platform. The personal page and content recommendation page can include a mall control or a mall tag. The publishing object can click on the mall tag or mall control, so that the second client can display the gift activity page, and the gift activity page includes a gift aggregation entrance. The transaction object can click on the gift aggregation entrance in the gift activity page, so that the second client can display the gift aggregation page, and the gift aggregation page can include a product information block of at least one gift product under the gift activity. For another example, if a gift activity includes multiple activities, and the multiple activities include a target activity, then the transaction partner can click on the gift aggregation entrance in the gift activity page, so that the second client can display the gift aggregation page, which can include a product information block for at least one gifted product under the target activity. Optionally, the gift aggregation page also includes an activity switching control, and then the second client can also update and display the gift aggregation page in response to a trigger operation on the activity switching control, and the updated gift aggregation page includes a product information block for at least one gifted product under the switched activity.

[0081] In another example, a gift aggregation entrance can be displayed on the content details page of a published content. The transaction partner can log in to an e-commerce application or content publishing platform using a transaction account on a computer device. The computer device can then run a second client corresponding to the transaction account, and the second client establishes a communication connection with the server. The second client can respond to a trigger operation on a content information block of any published content to display the content details page of any published content. The content details page of any published content includes a gift aggregation entrance. The transaction partner can click on the gift aggregation entrance in the content details page of any published content, so that the second client can display the product information block of at least one gift product provided by the publishing account of the any published content.

[0082] Optionally, the personal page or gift activity page may include multiple entrances, including a gift aggregation entrance. The gift aggregation entrance may be highlighted or pinned to the top. The gift aggregation entrance may be highlighted, for example, by being magnified, displayed with animated effects, etc. The animated effects may include, for example, a star-shaped surround effect or a meteor shower surround effect, etc., which are not limited in this embodiment of the present application.

[0083] In an optional embodiment, a gift activity page can be displayed, which includes a gift aggregation entrance and activity information; the activity information includes at least one of the following: the activity identifier of the target activity, the activity date, the activity theme, and the product information of one or more gift items under the target activity; at least one gift item includes one or more gift items.

[0084] The target activity's activity identifier can be, for example, an activity icon or activity name. The activity date indicates the date the target activity takes place. For example, if the activity date is "6.2," it indicates that the target activity takes place on June 2nd. The activity theme indicates the theme of the target activity. The activity theme can match the gifted items. For example, if the activity theme is "Random Dressing," the gifted items would be items related to fashion; or, if the activity theme is "Beverage Season," the gifted items would be items related to beverages. Gifted items, also known as free gifts, are items given free with the purchase of a specific item. Gifted items can be items or services. For example, a gifted item might be a free handbag with the purchase of clothing; a gifted service might be a free warranty service with the purchase of an electronic device. The at least one gifted item can be at least one gifted item on a gift aggregation page displayed via a gift aggregation portal. This means that the at least one gifted item on the gift aggregation page includes one or more gifted items displayed by the gift aggregation portal. Product information for the one or more gifted items in the target activity can include product media information and / or product names. The product media information may be, for example, a product image of the gifted product, or a product video of the gifted product.

[0085] Optionally, the activity information may also include the quantity information and / or gift conditions of one or more gifted products under the target activity. The quantity information of any gifted product may include at least one of the following: the number of gifted products that have been given, the remaining number of gifted products that can be given, and the total amount of any gifted product. The number of gifted products that have been given refers to the number of any gifted product that has been given while the target activity is ongoing; the remaining number of gifted products that can be given refers to the number of gifted products that can still be given; the total amount of any gifted product refers to the total number of gifted products preset before the start of the target activity. Gifting conditions refer to the conditions that need to be met to obtain any gifted product. For example, the gifting conditions may be the purchase of the transaction product corresponding to any gifted product; or the gifting conditions may be the purchase of the transaction product corresponding to any gifted product and the establishment of an association relationship with the provider (merchant) corresponding to any gifted product. The establishment of an association relationship with the provider (merchant) corresponding to any gifted product may be, for example, following the provider, or collecting the provider, or forwarding the provider, etc.

[0086] by Figure 3A For example, Figure 3A This is a schematic diagram of a gift activity page provided in an embodiment of the present application, wherein the second client can display a gift activity page 301, the gift activity page 301 includes a gift aggregation entrance 301a and activity information, the activity information includes an activity identifier 301b of the target activity, namely "buy and get gifts every day", an activity date 301c, an activity theme 301d, namely "wear and match anything you want today", and product information 301e of multiple gift products under the target activity.

[0087] by Figure 3B For example, Figure 3B This is a schematic diagram of a gift activity page provided in an embodiment of the present application, wherein the second client can display a gift activity page 303, the gift activity page 303 includes a gift aggregation entrance 303a and activity information, the activity information includes an activity identifier 303b of the target activity, namely "buy and get gifts every day", an activity theme 303c, namely "wear and match anything you want today", and product information 303d of a gift product under the target activity.

[0088] Optionally, a gift promotion may include multiple activities, each of which includes a target activity, and the time interval between the target activity and the current system time is shorter than the time interval between other activities in the multiple activities and the current system time. The current system time may refer to the time when the transaction partner corresponding to the transaction account accesses the gift promotion page. In other words, the activity information displayed on the gift promotion page is the activity information of the target activity with the smallest time interval between the target activity and the current system time.

[0089] In an optional embodiment, the gift activity page also includes an activity switching control, and the gift activity page can be updated and displayed in response to a trigger operation on the activity switching control. The updated gift activity page includes a gift aggregation entrance and updated activity information. The updated activity information includes at least one of the following: the switched activity identifier, the switched activity date, the switched activity theme, and the product information of one or more gift products under the switched activity.

[0090] The giveaway activity may include multiple activities, including a target activity. The giveaway activity page may include an activity switch control, which may be used to switch the target activity to another activity in the multiple activities. The second client may then update and display the giveaway activity page in response to a triggering operation on the activity switch control. The updated giveaway activity page may include a giveaway aggregation portal and updated activity information.

[0091] Optionally, the activity switching control can be displayed at an associated position of the gift aggregation entrance. The associated position of the gift aggregation entrance may include the display of the gift aggregation entrance or an adjacent position of the gift aggregation entrance, etc., which is not limited in this embodiment of the present application.

[0092] by Figure 3C For example, Figure 3C 306a. The second client can display a gift activity page 305, which also includes an activity switching control 305a. The second client can update the gift activity page 305 in response to a trigger operation on the activity switching control 305a, obtaining an updated gift activity page 306. The updated gift activity page 306 includes a gift aggregation entrance 306a and updated activity information. The updated activity information includes a switched activity identifier 306b, i.e., "Buy and get gifts every day," a switched activity date 306c, a switched activity theme 306d, i.e., "Summer drinks," and product information 306e of multiple gift products under the switched activity.

[0093] In the embodiment of the present application, displaying activity information on the gift aggregation portal can attract users to click on the gift aggregation portal to enter the gift aggregation page, and then can guide users to purchase and trade goods through the gifted goods on the gift aggregation page, thereby increasing the transaction rate of goods. In addition, the gift activity page also includes an activity switching control, through which users can switch activities, thereby obtaining more activity-related information on the gift activity page, increasing the probability of participating in the activity, and thus increasing the transaction rate of goods.

[0094] Optionally, the gift activity page can be a mall page, which can include an activity area and a product area. The activity area can include a gift aggregation entrance and activity information. The gift aggregation entrance is used to display a gift aggregation page of at least one gift product provided by merchant accounts, KOCs and KOLs participating in the gift activity. The product area can display at least one product recommendation information determined based on a first recommendation strategy, and the first recommendation strategy matches the target activity.

[0095] Optionally, the product recommendation information may include at least one of the following: product information, live broadcast information, and published content.

[0096] In one example, the second client can respond to a trigger operation on the product information in the gift activity page and display the product details page of the product corresponding to the product information. In another example, the second client can respond to a trigger operation on the live broadcast information in the gift activity page and display the live broadcast details page corresponding to the live broadcast information. The live broadcast details page may include the account ID of the live broadcast account corresponding to the live broadcast information and the product information of at least one product associated with the live broadcast room corresponding to the live broadcast information. The second client can respond to a trigger operation on the product information of any product and display the live broadcast preview page of the live broadcast room corresponding to the live broadcast information. Optionally, the live broadcast details page may also include a live broadcast reservation control, which is used to make a live broadcast reservation for the live broadcast room corresponding to the live broadcast information. In another example, the product area in the gift activity page may include a content information block of published content. The second client can respond to a trigger operation on the content information block of published content in the gift activity page and display the content details page of the published content.

[0097] Optionally, the second client may display the gift activity page based on the first recommendation strategy. Specifically, the second client may display the gift activity page based on the first recommendation strategy by displaying the gift activity page based on the recommendation information set, wherein the product area displays at least one product recommendation information determined from the recommendation information set; wherein the recommendation information set includes the first candidate recommendation information and / or the second candidate recommendation information.

[0098] The first candidate recommendation information is determined by any of the following methods:

[0099] Obtain the account information of the publishing account participating in the target activity, determine the gifted goods of the publishing account and the live broadcast information created by the publishing account based on the account information; determine the published content associated with the gifted goods based on the gifted goods; determine the transaction goods corresponding to the gifted goods based on the gifted goods; determine the first candidate recommendation information based on at least one of the live broadcast information, the product information of the gifted goods, the content information of the published content, and the product information of the transaction goods. Optionally, the published content associated with any gifted goods may refer to the media content and / or text content edited by the publishing object corresponding to the publishing account when editing the published content, which is related to the any gifted goods, for example, the media content is the media content of any gifted goods, and for example, the keywords of the text content include the product name of the any gifted goods, etc. Or, when participating in the target activity, the publishing object provides the product identification of any gifted goods and the corresponding published content to the server, so that the server associates and stores the any gifted goods with the provided published content. Further optionally, when participating in the target activity, the publishing object provides the product identification of any gifted product, the corresponding publishing content, and the product identification of the transaction product to the server, so that the server associates and stores the any gifted product, the provided publishing content, and the transaction product; or, when participating in the target activity, the publishing object provides the product identification of any gifted product and the corresponding publishing content to the server, and the provided publishing content includes the product information of the transaction product, and the product information of the transaction product is used to trade the transaction product. The product information of the transaction product can be, for example, a product link of the transaction product, so that the server associates and stores the any gifted product, the provided publishing content, and the transaction product.

[0100] Obtain a gift item participating in a target activity, determine the published content, target live broadcast room, and corresponding transaction item associated with the gift item based on the gift item, and determine first candidate recommendation information based on at least one of the product information of the gift item, the content information of the published content, the live broadcast information of the target live broadcast room, and the product information of the transaction item. In this embodiment, the publishing account participating in the target activity can provide the gift item participating in the target activity.

[0101] Among them, the second candidate recommendation information is determined based on at least one of the product information of the configured gift product, the content information of the published content associated with the configured gift product, the live broadcast information of the live broadcast room associated with the configured gift product, and the transaction product corresponding to the configured gift product; the configured gift product is a gift product pre-configured for the target activity.

[0102] Optionally, the at least one product recommendation information is determined based on the first candidate recommendation information, the second candidate recommendation information, the first weight of the first candidate recommendation information, and the second weight of the second candidate recommendation information.

[0103] Optionally, the product area displays at least one product recommendation information determined from the recommendation information set and matching the account information of the transaction account.

[0104] Optionally, the giveaway activity includes multiple activities, and the multiple activities include a target activity. The target activity may be the first activity. In response to switching from the target activity to the second activity in the giveaway activity, the first recommendation strategy may be updated to the second recommendation strategy, so that when the giveaway activity page is visited, the giveaway activity page is displayed based on the second recommendation strategy, and the second recommendation strategy matches the second activity.

[0105] For example, after the administrative user for creating an activity creates a target activity through the server, if the administrative user creates a second activity through the server, or if the transaction account switches the target activity to the second activity through the activity switch control on the gift activity page, then the gift activity page pushed to the user is switched from the gift activity page corresponding to the target activity to the gift activity page corresponding to the second activity. Therefore, in response to the switch from the target activity to the second activity, the second client can update the first recommendation strategy to the second recommendation strategy, so that when the gift activity page is accessed, the gift activity page is displayed based on the second recommendation strategy, and the second recommendation strategy matches the second activity.

[0106] For example, after the second client displays the gift activity page corresponding to the target activity, the second client can cancel the display of the gift activity page in response to the cancel display event of the gift activity page, such as the second client logs out, or controls the second client to run in the background, or the second client jumps to other pages except the gift activity page. After switching from the target activity to the second activity, the second client can respond to the access request to the gift activity page again, determine the second recommendation strategy that matches the second activity, and display the gift activity page based on the second recommendation strategy. Among them, the gift activity page may include an activity area and a product area, the activity area includes activity information of the second activity and a gift aggregation entrance, the gift aggregation entrance is used to display a gift aggregation page of at least one gift product provided by the merchant account, KOC and KOL participating in the second activity, and the product area displays at least one product recommendation information determined based on the second recommendation strategy.

[0107] For another example, an administrative user for creating events can create a giveaway event through the server. The giveaway event includes multiple activities, and configures the duration and order of each activity. If the target activity duration is reached, and the next activity after the target activity is determined to be a second activity based on the activity order, the second client can update the first recommendation strategy to a second recommendation strategy that matches the second activity based on the end of the target activity, so that when the giveaway event page is accessed, the giveaway event page is displayed based on the second recommendation strategy.

[0108] Optionally, after the target activity ends, in response to an access request to the gift activity page, a preset recommendation strategy is determined, and the gift activity page is displayed based on the preset recommendation strategy.

[0109] For example, an administrative user for creating an activity can create a target activity through the server and configure the duration of the target activity. If the target activity duration is reached, indicating that the target activity has ended, then the second client can, based on the end of the target activity, display the gift activity page in an inactive state, i.e., a traditional shopping mall page, when accessing the gift activity page again. Specifically, the second client can determine a preset recommendation strategy in response to a request to access the gift activity page, and display the gift activity page based on the preset recommendation strategy.

[0110] Optionally, after the second client displays the gift activity page corresponding to the target activity, the second client can cancel the display of the gift activity page corresponding to the target activity in response to a cancel display event of the gift activity page corresponding to the target activity. For example, the gift activity page corresponding to the target activity includes a switch control. If the user wants to switch to the gift activity page in an inactive state, the account object of the transaction account can click the switch control. The second client can generate a cancel display event for the gift activity page corresponding to the target activity in response to the triggering operation of the switch control. Then, in response to the cancel display event of the gift activity page corresponding to the target activity, determine a preset recommendation strategy and display the gift activity page based on the preset recommendation strategy. For another example, after the gift activity page corresponding to the target activity is displayed, if the user wants to switch to the gift activity page in an inactive state, the account object of the transaction account can shake the computer device running the second client, perform a preset gesture or voice interaction operation, etc., and the second client can generate a cancel display event for the gift activity page corresponding to the target activity. Then, in response to the cancel display event of the gift activity page corresponding to the target activity, determine a preset recommendation strategy and display the gift activity page based on the preset recommendation strategy.

[0111] Optionally, the preset recommendation strategy may include determining at least one product recommendation from a preset recommendation information set. Displaying the gift promotion page based on the preset recommendation strategy may be understood as displaying the at least one determined product recommendation on the gift promotion page. The preset recommendation information set may include at least one of the following: content published by each account, live broadcast information from live broadcast rooms created by each account, and product information provided by each account.

[0112] In one example, the second client can randomly select at least one product recommendation from the recommendation information set. In another example, the second client can obtain the account information of the transaction account and select at least one product recommendation from the recommendation information set that matches the account information of the transaction account. For example, the second client can obtain the degree of match between each recommendation in the recommendation information set and the account information of the transaction account, and select h recommendations with the highest degree of match from the recommendation information set as product recommendations, where h is a preset number and the matching degree of h recommendations is higher than the matching degree of all other recommendations in the recommendation information set except for h recommendations. The account information of the transaction account can include at least one of the transaction account's identity information and historical behavior information. The identity information can include the transaction account's gender, age, location, interests, and preferences. The historical behavior information can include products, content posted, or live broadcasts with which the transaction account interacted within a preset time period. Interactions can include browsing, liking, following, saving, or commenting. In this embodiment, different users accessing the same inactive gift event page can display different product recommendations, thereby achieving personalized display of the gift event page.

[0113] Optionally, the difference between the gift activity page displayed based on the preset recommendation strategy and the gift activity page displayed based on the first recommendation strategy may be that: the preset recommendation strategy is used to recommend the product information block, and the first recommendation strategy is used to recommend at least one of the product information block, live broadcast information block, and content information block of the transaction product corresponding to any gift product. Specifically, the gift activity page displayed based on the preset recommendation strategy includes the product information block, and the gift activity page displayed based on the first recommendation strategy includes at least one of the following: the product information block, live broadcast information block, and content information block of the transaction product corresponding to any gift product. Among them, the product information block is used to display product information, the live broadcast information block is used to display live broadcast information, and the content information block is used to display published content.

[0114] Optionally, the gift activity page displayed based on the preset recommendation strategy may not include the activity area, that is, the gift activity page corresponding to the target activity includes the activity area and the product area. Since there is no ongoing activity on the gift activity page displayed based on the preset recommendation strategy, there is no need to display activity information on the gift activity page displayed based on the preset recommendation strategy. Therefore, the gift activity page displayed based on the preset recommendation strategy may only include the product area.

[0115] Optionally, the gift activity page displayed based on the preset recommendation strategy may further include activity information of historical activities that have reached the activity end time. In response to a trigger operation on the activity information of the historical activities, the second client may display the gift activity page based on a third recommendation strategy, where the third recommendation strategy matches the historical activities, and the gift activity page displayed based on the third recommendation strategy includes at least one product recommendation information, where the at least one product recommendation information is used for product transactions.

[0116] Among them, if the historical activity is the target activity, the difference between the third recommendation strategy and the first recommendation strategy is that the activity information and the gift aggregation entrance are not displayed on the gift activity page, that is, for the historical activity, only the product information is displayed on the gift activity page for users to trade products, but because the activity has ended, the activity information and the gift aggregation entrance of the historical activity are no longer displayed on the gift activity page. Among them, the method of determining at least one product recommendation information based on the third recommendation strategy is the same as the method of determining at least one product recommendation information based on the first recommendation strategy, so the at least one product recommendation information determined based on the third recommendation strategy is also the same as the at least one product recommendation information determined based on the first recommendation strategy.

[0117] Optionally, the comment area for publishing content may include target comments, the target comments include the transaction entrance of the target product, the associated position of the content information block displays the product information of the target product, and the second client may display the content details page in response to the trigger operation for the product information, and display the product details page above the content details page. Wherein, the product details page can be displayed above the content details page, then the display area of ​​the product details page can be less than or equal to the display area of ​​the content details page, for example, the product details page can be displayed in the form of half a layer above the content details page. Wherein, the product information of the target product may include at least one of the product name of the target product, the thumbnail information of the target media content associated with the target product, the product price of the target product, the product label of the target product, and the product discount information of the target product, and the embodiment of the present application does not limit this. Among them, the target media content associated with the target product can refer to the product image of the target product, or the product video, etc. When the merchant corresponding to the target product sells the target product, the product identification of the target product will be associated with the target media content (product image or product video) of the target product. The product identification of the target product is used to uniquely identify the target product. The product identification may include the product name, product number, product identification code, etc. When any object searches for the target product based on the product identification of the target product, the thumbnail information of the target media content of the target product will be displayed on the search results page, such as a thumbnail of the target product image, a video clip of the target product video, etc.

[0118] Optionally, target prompt information may be displayed in an associated location with the product information. The target prompt information is used to indicate that the transaction entry corresponding to the product information comes from the transaction entry in the comment section of the published content. The target prompt information, which is used to indicate that the transaction entry corresponding to the product information comes from the transaction entry in the comment section of the published content, can be understood as follows: if the account object of the first account posts a target comment containing a transaction entry for the target product in the comment section of the published content, then the transaction entry corresponding to the product information of the target product displayed in the associated location of the content information block is the transaction entry containing the target product posted by the account object of the first account in the comment section of the published content. The target prompt information may be, for example, "from comment."

[0119] S202, in response to the triggering operation for the gift aggregation entrance, the gift aggregation page is displayed, and the gift aggregation page includes at least one product information block of a gifted product. The product information block of any gifted product includes the content information of the published content associated with any gifted product, and the product information of the transaction product corresponding to any gifted product. The product information of the transaction product is used to trade the transaction product.

[0120] by Figure 3A For example, the second client can display a gift aggregation page 302 in response to a trigger operation on the gift aggregation entrance 301a, and the gift aggregation page includes at least one product information block of a gifted product. The at least one product information block of a gifted product can be, for example, a product card. Any product information block 302a of a gifted product includes content information 302b and content information 302c of the published content associated with any gifted product, and product information 302d of the transaction product corresponding to any gifted product. The product information 302d of the transaction product is used to trade the transaction product.

[0121] In an optional embodiment, a gift activity page is displayed, which includes a gift aggregation entrance and activity information. The activity information includes product information of one or more gifted products under the target activity. Then, in response to a trigger operation for the product information of any one of the one or more gifted products, a gift aggregation page is displayed, which includes a product information block of at least one gifted product under the target activity.

[0122] by Figure 3A For example, the second client displays a gift activity page 301, which includes product information 301e of multiple gift products under the target activity. The second client can respond to a trigger operation on the product information of any one of the multiple gift products, such as a trigger operation on the product information of a "handbag", and display a gift aggregation page 302, which includes a product information block of at least one gift product under the target activity.

[0123] Optionally, a gift activity page is displayed, which includes a gift aggregation entrance and activity information. The activity information includes product information of one or more gifted products under the target activity. Then, in response to a trigger operation on the product information of any one of the one or more gifted products, a gift aggregation page is displayed. The gift aggregation page includes a product information block of at least one gifted product under the target activity. The product information block of any gifted product can be displayed at the top of the gift aggregation page or highlighted. The highlighted display can be, for example, an enlarged display, a highlighted display, an animated display, etc. The animated display can be, for example, a star-surrounding special effect, a meteor shower special effect, etc.

[0124] In an embodiment of the present application, a user can click on the product information of any gift product in the gift activity page to enter the gift aggregation page; and the product information of any gift product clicked by the user may be more attractive to the user, that is, the user may be more interested in the gift product corresponding to the product information of any gift product clicked by the user, so the product information block of any gift product clicked by the user can be pinned to the top of the gift aggregation page or highlighted to enhance the user's interactive experience and the product transaction rate.

[0125] Optionally, the second client can display activity guidance information of the gift activity, which includes a target activity. In response to the execution operation of the activity guidance information, the gift aggregation page is displayed, and virtual resource information is displayed on the gift aggregation page. The virtual resources corresponding to the virtual resource information are used to trade the trading products contained in the gift aggregation page.

[0126] Among them, the activity guidance information can be displayed in the content published by the publishing account, in the comment area of ​​the content published by the publishing account, in the live broadcast room interface created by the publishing account, or in the conversation interface including the publishing account.

[0127] Optionally, the second client can display the gift aggregation page in response to a copy operation on the activity guide information and a request to access the gift aggregation page, and display virtual resource information on the gift aggregation page, where the virtual resource information includes at least one of the following: virtual resource quantity, virtual resource usage conditions, and virtual resource gift recipients, where the virtual resource gift recipients include the publishing account. The virtual resource quantity can be, for example, "20 yuan", and the virtual resource gift recipient can be, for example, "Object 2", and the display can be, for example, "Congratulations on winning the exclusive reward for Object 2". The virtual resource usage conditions can include a time limit for virtual resource usage, or a usage range limit, for example, "expired after 23:57:03" for the time limit, and "available for purchases over 399" for the usage range limit.

[0128] In one example, the second client may display a content details page of a published content published by a publishing object (e.g., object 2) of a publishing account. In order to guide the user to enter a gift aggregation page to trade the transaction goods and obtain the corresponding gift goods, the publishing object of the publishing account may enter activity guidance information in the comment area of ​​the content details page. The activity guidance information may be an exclusive password for receiving virtual resources. The transaction object of the transaction account may copy the activity guidance information and jump to the application homepage. The second client may display the gift aggregation page in response to the copy operation of the activity guidance information and the access request to the gift aggregation page, and display the virtual resource information on the gift aggregation page.

[0129] In another example, a second client may display a content details page of a published content published by an account object (e.g., object 2) of a publishing account. To guide a user to enter a gift aggregation page to trade the transaction items and obtain the corresponding gift items, the publishing object of the publishing account may enter activity guidance information in the comment area of ​​the content details page. The activity guidance information may be a unique password for receiving virtual resources. The transaction object of the transaction account may copy the activity guidance information and jump to the personal page of the transaction account. The personal page may include a mall tab or a mall control. The transaction object may click the mall tab or the mall control to enter the gift activity page. The gift activity page includes a gift aggregation entrance. The transaction object may click the gift aggregation entrance in the gift activity page. The second client may display the gift aggregation page and display the virtual resource information on the gift aggregation page in response to a copy operation on the activity guidance information and a request to access the gift aggregation page. Alternatively, the personal page may include a gift aggregation entrance. The transaction object may click the gift aggregation entrance in the personal page. The second client may display the gift aggregation page and display the virtual resource information on the gift aggregation page in response to a copy operation on the activity guidance information and a request to access the gift aggregation page.

[0130] In an embodiment of the present application, by displaying activity guidance information, the participation rate of gift activities can be increased, and users can receive virtual resources through the activity guidance information. Users can use the received virtual resources when purchasing trading products, thereby increasing the product transaction rate.

[0131] In an optional implementation, the content information in the product information block of any gifted product includes the media content and / or text content of any gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product.

[0132] Among them, the media content and / or text content of any gifted product is used to describe the any gifted product. The media content and / or text content is determined based on the published content associated with any gifted product, which can be understood as follows: the media content in the published content associated with any gifted product, such as images, videos, audio and video, is the media content displayed in the product information block of any gifted product; the text content in the published content associated with any gifted product, such as the title or body of the published content, is the text content displayed in the product information block of any gifted product, or the keywords in the title or body of the published content are the text content displayed in the product information block of any gifted product. The published content associated with any gifted product can refer to the media content and / or text content edited by the publishing object corresponding to the publishing account when editing the published content, which is related to the any gifted product, for example, the media content is the media content of any gifted product, and for example, the keywords in the text content include the product name of the any gifted product, etc. Or when the publishing object participates in a gift-giving activity, the gift-giving activity includes a target activity, and the product identification of any gifted product and the corresponding published content are provided to the server, so that the server associates and stores the gifted product with the provided published content. Further optionally, when the publishing object participates in a gift-giving activity, the product identification of any gifted product, the corresponding published content, and the product identification of the transaction product are provided to the server, so that the server associates and stores the gifted product, the provided published content, and the transaction product; or, when the publishing object participates in a gift-giving activity, the product identification of any gifted product and the corresponding published content are provided to the server, and the provided published content includes the product information of the transaction product, and the product information of the transaction product is used to trade the transaction product. The product information of the transaction product can be, for example, a product link of the transaction product, so that the server associates and stores the gifted product, the provided published content, and the transaction product.

[0133] In the embodiment of the present application, displaying the media content and / or text content of the gifted product in the product information block of the gifted product can give users more content value, guide users to purchase the transaction product to obtain the gifted product, and improve the product transaction rate.

[0134] Optionally, the type of media content includes image, video, or audio and video, wherein video is composed of multiple frames of images, and audio and video is composed of multiple frames of images and audio.

[0135] If the media content includes multiple images, the multiple images are displayed in a preset manner in the product information block of any gift product, and the preset manner includes any one of the following: arranged display, superimposed display, and played in turn.

[0136] Multiple images can be displayed in an arrangement in the product information block of any given product. For example, multiple images can be displayed side by side, or arranged in a four-square grid, or a nine-square grid, etc., in the product information block of any given product, and this embodiment of the application does not limit this.

[0137] by Figure 3D For example, Figure 3D It is a schematic diagram of the gift aggregation page provided in an embodiment of the present application, wherein the product information block 307a of any gift product in the gift aggregation page 307 includes an image 307b and an image 307c, and the image 307b and the image 307c are displayed in an arranged manner, i.e., displayed side by side.

[0138] Wherein, multiple images can be displayed in a stacked manner in the product information block of any gifted product. Optionally, each image is located in a different layer, and then the multiple images can be expanded and displayed in response to a trigger operation on the top layer image among the multiple images.

[0139] by Figure 3D For example, the product information block 308a of any gift product in the gift aggregation page 308 includes multiple images 308b, and the multiple images 308b are displayed in a superimposed manner.

[0140] In particular, multiple images can be played in turn in the product information block of any given product. Optionally, the multiple images can be played in turn according to the order in which they are displayed in the published content associated with the given product. For example, the multiple images include image 1, image 2, and image 3, and the display order of image 1 in the published content associated with the given product is a first display order, the display order of image 2 in the published content associated with the given product is a second display order, and the display order of image 3 in the published content associated with the given product is a third display order. In this case, the multiple images can be played in turn in the product information block of the given product in the following order: image 1 first, image 2 second, and image 3 last. Optionally, if the media content includes multiple images, each image can be played in turn in a random order in the product information block of the given product. Further, if the media content includes multiple images, each image can be displayed in turn in the product information block of the given product according to a preset frequency. For example, if the preset frequency is 3 seconds, one of the multiple images can be displayed every 3 seconds.

[0141] by Figure 3E For example, Figure 3EThis is a schematic diagram of the gift aggregation page provided in an embodiment of the present application, wherein the product information block 309a of any gift product in the gift aggregation page 309 displays an image 309b, and the second client can play each image in turn, that is, the image 310b can be displayed in the product information block 310a of any gift product in the gift aggregation page 310.

[0142] In an embodiment of the present application, when the media content includes multiple images, the images can be arranged, superimposed, or played in turn, allowing users to obtain more content information (images) about the gifted goods, thereby giving users more content value, guiding users to purchase trading goods to obtain the gifted goods, and improving the transaction rate of goods.

[0143] If the type of media content includes a video, the video can be played in the product information block of any gifted product. For example, the video can be played in a silent manner in the product information block of any gifted product.

[0144] Optionally, the product information block of any gifted product also includes a play control, and the video can be played in the product information block of any gifted product in response to a triggering operation on the play control.

[0145] by Figure 3F For example, Figure 3F This is a schematic diagram of the gift aggregation page provided in an embodiment of the present application, wherein the product information block 311a of any gift product in the gift aggregation page 311 includes a frame image 311b of the video and a playback control 311c. The second client can play the video in response to a trigger operation on the playback control 311c, that is, display the next frame image 312a of the video in the gift aggregation page 312.

[0146] If the media content type includes audio and video, and the audio and video includes video and corresponding audio, then the audio and video can be played in the product information block of any gifted product. For example, the video and corresponding audio can be played in the product information block of any gifted product.

[0147] Optionally, the product information block of any gifted product also includes a play control, and the audio or video can be played in the product information block of any gifted product in response to a triggering operation on the play control.

[0148] In an embodiment of the present application, when the media content includes video or audio and video, the video or audio and video can be played in the product information block of the gifted product, allowing users to obtain more content information (video or audio and video) about the gifted product, thereby giving users more content value, guiding users to purchase trading products to obtain gifted products, and improving product transaction rates.

[0149] Optionally, the product information block of any gifted product further includes at least one interactive control, which can execute an interactive operation on the published content associated with any gifted product in response to a triggering operation on any interactive control.

[0150] Among them, at least one interactive control is used to perform interactive operations on the published content associated with any gifted product. The at least one interactive control can be, for example, a like control, a comment control, a favorite control, and a forwarding control. The like control is used to like the published content associated with any gifted product; the comment control is used to comment on the published content associated with any gifted product; the favorite control is used to favorite the published content associated with any gifted product; and the forwarding control is used to forward the published content associated with any gifted product to other objects.

[0151] Optionally, the associated position of each interactive control can display a corresponding amount of interaction. The associated position of each interactive control can refer to the display position of each interactive control or the adjacent position of each interactive control, etc., and the embodiments of the present application do not limit this. For example, the associated position of the like control displays a corresponding amount of interaction, that is, the amount of likes, such as "53", which indicates that 53 different objects have liked the published content associated with any gifted product; for another example, the associated position of the comment control displays a corresponding amount of interaction, that is, the amount of comments, such as "19", which indicates that there are 19 comments in the comment area of ​​the published content associated with any gifted product.

[0152] In the embodiment of the present application, the product information block of the gifted product also includes at least one interactive control, so that users can easily interact with the published content related to the gifted product, thereby improving the user's interactive experience.

[0153] In an optional embodiment, the product information block of any gifted product also includes the quantity information and / or gifting conditions of any gifted product, and the quantity information includes at least one of the following: the number of any gifted product that has been given, the remaining number of any gifted product that can be given, and the total amount of any gifted product.

[0154] Among them, the number of any gifted goods that have been given away refers to the number of any gifted goods given away when the target activity is carried out; the remaining number of any gifted goods that can be given away refers to the number of any gifted goods that can still be given away at present; the total amount of any gifted goods refers to the total number of gifted goods preset before the start of the target activity. Gifting conditions refer to the conditions that need to be met to obtain any gifted goods. Gifting conditions can be, for example, the purchase of the transaction goods corresponding to any gifted goods; or gifting conditions can be, for example, the purchase of the transaction goods corresponding to any gifted goods and the establishment of an association relationship with the provider (merchant) corresponding to any gifted goods. The establishment of an association relationship with the provider (merchant) corresponding to any gifted goods can be, for example, following the provider, or collecting the provider, or forwarding the provider, etc.

[0155] by Figure 3A For example, the product information block 302a of any gift product in the gift aggregation page 302 also includes the quantity information 302e of any gift product, that is, the number of gifts given away of any gift product "251 gifts have been grabbed", which indicates that the number of any gift product given away when the target activity is carried out is 251, and the gift condition 302f, that is, "buy a piece of clothing and get it for free."

[0156] In an embodiment of the present application, the product information block of the gifted product also includes the quantity information and / or gifting conditions of the gifted product. By displaying the quantity information, users can be encouraged to purchase the transaction product to obtain the gifted product, thereby improving the product transaction rate; displaying the gifting conditions can guide users on how to obtain the gifted product, thereby improving the user's interactive experience and the product transaction rate.

[0157] Optionally, the product information block of any gifted product may also include the product information of any gifted product. The product information of any gifted product may include product media information and / or product name. The product media information may be, for example, a product image of any gifted product, or a product video of any gifted product.

[0158] by Figure 3B For example, the product information block 304a of any gifted product in the gift aggregation page 304 may also include product information 304b of the gifted product, where the product information 304b of the gifted product includes a product image and a product name "handbag". Optionally, the product information of the gifted product may also include price information of the gifted product, where the price information of the gifted product includes price information before the discount and price information after the discount. The price information before the discount of the gifted product may be, for example, "69.9", and the price information after the discount of the gifted product may be, for example, "0".

[0159] Optionally, the associated location of the product information of any gifted product may further include a prompt message, which is used to indicate that the product displayed in the product information is a gift. The associated location of the product information of any gifted product may include the display location of the product information of any gifted product or an adjacent location, etc., which is not limited in this embodiment of the application. For example, the prompt message "Gift" is displayed above the product information of any gifted product.

[0160] Optionally, a product details page of any given product may be displayed in response to a triggering operation on the product information of the given product. That is, if the transaction partner corresponding to the transaction account wants to know the product details of the given product, the transaction partner may click on the product information of the given product, and the second client may display the product details page of the given product in response to the triggering operation on the product information of the given product.

[0161] In an embodiment of the present application, the product information of the gifted product can be displayed in the product information block of the gifted product, so that users can quickly understand the gifted product, and thus can be attracted to purchase the trading product to obtain the gifted product; and users can click on the product information of the gifted product to enter the product details page to understand the product details of the gifted product, thereby increasing the probability of users purchasing the trading product to obtain the gifted product, thereby increasing the product transaction rate.

[0162] In an optional embodiment, the content information in the product information block of any gifted product includes the media content and / or text content of any gifted product, and the media content and / or text content is determined based on the published content associated with any gifted product. Then, in response to a trigger operation for the media content and / or text content, the content details page of the published content associated with any gifted product can be displayed.

[0163] Among them, the media content and / or text content of any gifted product is used to describe the gifted product. The media content and / or text content is determined based on the published content associated with any gifted product, which can be understood as follows: the media content in the published content associated with any gifted product, such as images, videos, audio and video, is the media content displayed in the product information block of any gifted product; the text content in the published content associated with any gifted product, such as the title or body of the published content, is the text content displayed in the product information block of any gifted product, or the keywords in the title or body of the published content are the text content displayed in the product information block of any gifted product. Then the second client can display the content details page of the published content associated with any gifted product in response to the trigger operation for the media content and / or text content.

[0164] by Figure 3G For example, Figure 3GThis is a schematic diagram of the content details page provided by an embodiment of the present application, wherein the gift aggregation page 313 includes a product information block 313a of any gifted product, and the content information in the product information block 313a of any gifted product includes the media content 313b and text content 313c of any gifted product. The second client can respond to a trigger operation for the media content 313b or the text content 313c to display a content details page 314 of the published content associated with any gifted product, and the content details page 314 includes the content details of the published content associated with any gifted product.

[0165] Optionally, in response to a trigger operation on the product information block of any gifted product, a content details page of the published content associated with any gifted product can be displayed. The trigger operation on the product information block of any gifted product can refer to a trigger operation on any display area in the product information block of any gifted product, or a trigger operation on media content and / or text content, etc., which is not limited in this embodiment of the present application. Figure 3G For example, the second client may display a content details page 314 of published content associated with any gift product in response to a triggering operation on a product information block 313 a of any gift product in the gift aggregation page 313 .

[0166] In an embodiment of the present application, displaying the media content and / or text content of the gifted product in the product information block of the gifted product can provide users with more content value. The user can click on the media content and / or text content of the gifted product, or the product information block of the gifted product to enter the content details page of the published content associated with the gifted product to understand the content details page, and then can guide the user to purchase the transaction product to obtain the gifted product, thereby improving the product transaction rate.

[0167] In an optional embodiment, the product information block of any gifted product also includes the object identifier of the publishing object of the published content associated with any gifted product; then, in response to a trigger operation on the object identifier, the personal page of the publishing object can be displayed.

[0168] The object identifier of the publishing object may include an avatar of the publishing object, the object name, etc. For example, the second client may display the personal page of the publishing object in response to a triggering operation on the avatar of the publishing object. The personal page of the publishing object may also be called a personal homepage, which is used to display the personal information of the publishing object.

[0169] by Figure 3H For example, Figure 3H3 is a schematic diagram of a personal page provided by an embodiment of the present application. In this diagram, the product information block 315a for any gifted product in the gift aggregation page 315 also includes an object identifier 315b of the publisher of the content associated with the gifted product, namely, the object name "Object 2," and an object avatar of "Object 2." In response to a trigger operation on object identifier 315b, the second client can display a personal page 316 of the publisher, namely, "Object 2."

[0170] Optionally, the associated position of the object identifier of the published object may further include a follow control, and an association relationship may be established with the published object in response to a trigger operation on the follow control.

[0171] The associated position of the object identifier of the publishing object may include the display position of the object identifier or an adjacent position of the object identifier, such as the display position to the right of the object identifier. Establishing an association with the publishing object may mean that the transaction object corresponding to the transaction account follows the publishing object, that is, the transaction object can receive dynamic information published by the publishing object, including published content information, product information, live broadcast information, etc.

[0172] by Figure 3H For example, the right side display position of the object identifier 315b of the publishing object in the gift aggregation page 315 includes a follow control 315c, and the second client can establish an association relationship with the publishing object in response to the trigger operation of the follow control 315c.

[0173] Optionally, the personal page of the publishing object may include the personal information of the publishing object, and the personal information may include at least one of the following: object identification, object category information, object location information, object description information, object interaction information, and content information block of the published content.

[0174] Among them, the object identification may include the object avatar of the publishing object, the object name, etc. The object category information is used to indicate the commodity type of the goods sold by the publishing object. For example, if the object category information is "clothing brand", it indicates that the commodity type of the goods sold by the publishing object is clothing type. The object location information may refer to the geographical location of the publishing object's current system time, and the current system time may refer to the time when the transaction object corresponding to the transaction account visits the personal page of the publishing object. The object description information is used to describe the publishing object. The object description information may be set by the publishing object. The object description information may be, for example, "Our clothes are more addictive than jokes." Object interaction information may refer to the interaction information between the publishing account of the publishing object and the object accounts of other objects. The object interaction information may include at least one of the following: attention information, followed information, and interaction information. The following information may refer to the number of object accounts of other objects followed by the publishing account of the publishing object. For example, if the following information is "108," it may mean that the publishing account of the publishing object is following 108 object accounts of other objects. The followed information may refer to the number of object accounts of other objects that the publishing account of the publishing object is following. For example, if the following information is "21,000," it may mean that the publishing account of the publishing object is following 21,000 object accounts of other objects, that is, the publishing account has 21,000 followers. The followers of the publishing object may refer to the objects that follow the publishing object. The interaction information refers to the information that the content published by the publishing account of the publishing object has been interacted with by other objects. For example, if the interaction information is "282,000," it may mean that the content published by the publishing account of the publishing object has been interacted with by other objects 282,000 times. For example, the content published by the publishing account of the publishing object has been liked and collected 282,000 times. The content information block of the published content may include media content and / or text content. The content details page of the published content may be displayed in response to a trigger operation on the content information block of any published content.

[0175] Optionally, the personal page of the publishing object may further include a follow control, which may establish an association relationship with the publishing object in response to a triggering operation on the follow control.

[0176] Among them, establishing an association relationship with the publishing object can mean that the transaction object corresponding to the transaction account follows the publishing object, that is, the transaction object can receive dynamic information published by the publishing object, and the dynamic information includes published content information, product information, live broadcast information, etc.

[0177] Optionally, the personal page of the publishing object may further include a conversation control, and in response to a triggering operation on the conversation control, the sent conversation message may be displayed on the conversation page.

[0178] Specifically, the second client can display a conversation page in response to a trigger operation on a conversation control in the personal page of the publishing object. The conversation page includes a message editing area and a sending control. The transaction object corresponding to the transaction account can edit the conversation message in the message editing area. The second client can send a conversation message to the publishing object in response to a trigger operation on the sending control, and display the sent conversation message on the conversation page.

[0179] Optionally, the personal page of the publisher may further include a group control, which may display a group page of a target group in response to a trigger operation on the group control, where the target group refers to a group created by the publisher.

[0180] by Figure 3H For example, the personal page 316 of the publishing object may also include a group control 316a. The second client may display the page of the target group in response to a trigger operation on the group control 316a. The target group refers to the group created by the publishing object, that is, the publishing object is the group owner of the target group.

[0181] Optionally, if the target group has an approval object set, then in response to the trigger operation on the group control, a group joining request can be sent to the approval object. If the approval object agrees to the group joining request of the transaction account, the second client can display the group page of the target group.

[0182] Optionally, the group control may include group resource information, and in response to a trigger operation on the group control, may display a group page of the target group, the group page including virtual resource information of the received group virtual resources, and the received group virtual resources match the group resource information.

[0183] The group resource information is used to prompt users to join the target group to claim the group's virtual resources. For example, the group resource information could be "Join the group to claim a 5-yuan coupon." In response to a trigger operation on the group control, the second client can display the target group's group page. The group page includes virtual resource information for the claimed group virtual resources, i.e., virtual resource information for the claimed 5-yuan coupon. The matching of the claimed group virtual resources with the group resource information can be understood as meaning that the group virtual resources are the same as the virtual resource quantity indicated by the group resource information. The virtual resource information includes at least one of the following: virtual resource quantity, virtual resource usage conditions, and virtual resource gift recipients. The virtual resource gift recipients include the issuing account. For example, the virtual resource quantity could be "20 yuan," and the virtual resource gift recipient could be "Object 2." For example, the message "Congratulations on winning Object 2 and joining the group" could be displayed. Virtual resource usage conditions could include a time limit for virtual resource use, or a usage range limit. For example, a usage time limit could be "expired after 23:57:03," or a usage range limit could be "available for purchases over 59 yuan."

[0184] In an embodiment of the present application, a group control is displayed on the personal page of the publishing object, which can attract users to join the group, increase the number of members in the group, and improve the interaction within the group. The group control can also include group resource information, which can attract users to join the group to receive virtual resources, thereby increasing the probability of users joining the group. After users enter the group to receive virtual resources, the probability of users trading goods can be increased, thereby increasing the commodity transaction rate.

[0185] Optionally, the personal page of the publishing object may further include a store control, which may display the store page of the publishing object in response to a triggering operation on the store control.

[0186] by Figure 3H For example, the personal page 316 of the publishing object may also include a store control 316b. The second client may display the store page of the publishing object in response to a trigger operation on the store control 316b. The store page of the publishing object may include a product information block of at least one product in the store of the publishing object.

[0187] Optionally, the store control may include store product information, which is used to recommend and display at least one product in the store of the publishing object. The store product information may include at least one of the following: new products in the store, best-selling products in the store, discounted products in the store, and product information of products with good reviews in the store.

[0188] New products in a store may refer to products that are newly added to the store of the publishing object within a preset time period. For example, if the preset time period is 7 days, then the product information and / or first prompt information of the new products in the store in the last 7 days may be displayed. The product information may include product media information and / or product text information. Product media information may be, for example, product pictures and product videos. Product text information may be, for example, product names. The first prompt information is used to prompt the publishing object that the store has added new products within the preset time period. For example, the first prompt information is "5 new items added this week".

[0189] The store's hot-selling products may refer to products whose sales volume within a preset time period in the store of the publishing object is greater than or equal to a first preset quantity threshold, or the store's hot-selling products may refer to products whose sales volume within a preset time period in the store of the publishing object ranks among the top k, where k is a positive integer. For example, if the preset time period is 7 days, then the product information and / or second prompt information of the store's hot-selling products in the store in the last 7 days may be displayed. The product information may include product media information and / or product text information. Product media information may be, for example, product pictures and product videos. Product text information may be, for example, product names. The second prompt information is used to prompt the publisher's store of the hot-selling products within the preset time period. For example, the second prompt information is "3 hot-selling products this week."

[0190] Store discounted products may refer to discounted products in the store of the publishing object. In this case, product information and / or third prompt information of the discounted products in the store may be displayed. The product information may include product media information and / or product text information. Product media information may be, for example, product pictures and product videos. Product text information may be, for example, product names. The third prompt information is used to prompt that there are discounted products in the store of the publishing object. For example, the third prompt information is "three items are on sale."

[0191] A store-well-received product may refer to a product in the store of the publishing object whose number of well-received products is greater than or equal to a second preset number threshold, or a store-well-received product may refer to a product in the store of the publishing object whose number of well-received products ranks in the top m. The first preset number threshold and the second preset number threshold are different, m is a positive integer, k and m may be the same or different, and the embodiment of the present application does not limit this. Then, the product information and / or the fourth prompt information of the store-well-received product in the store may be displayed. The product information may include product media information and / or product text information. For example, the product media information may be a product picture or a product video. The product text information may be a product name. The fourth prompt information is used to prompt the store-well-received products in the store of the publishing object. For example, the fourth prompt information is "three well-received products in the store". Among them, a product well-received product may refer to a positive evaluation content for the product.

[0192] In an embodiment of the present application, a store control is displayed on the personal page of the publishing object, which can attract users to enter the store page. After the user browses the products on the store page, the probability of product transactions can be increased. The store control can also include store product information, which can further attract users to enter the store page to trade products and increase the product transaction rate.

[0193] In an optional embodiment, the gift aggregation page includes a product information block of at least one gift product under the target activity; the gift aggregation page also includes an activity switching control, and then the gift aggregation page can be updated and displayed in response to a trigger operation on the activity switching control, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity.

[0194] The gift activity may include multiple activities, including a target activity, and the time interval between the target activity and the current system time is shorter than the time interval between other activities in the multiple activities and the current system time. The current system time may refer to the time when the transaction object corresponding to the transaction account accesses the gift aggregation page. That is, the second client may update and display the gift aggregation page in response to a trigger operation on the activity switching control, i.e., update the product information block of at least one gifted product under the target activity to the product information block of at least one gifted product under the switched activity.

[0195] In an optional embodiment, the activity switching control includes activity tags of multiple activities; then the gift aggregation page can be updated and displayed in response to a trigger operation on any activity tag among the multiple activity tags except the activity tag of the target activity.

[0196] Among them, any activity tag can indicate the activity status and / or activity theme of any activity. The activity status can include unstarted, ongoing, and ended. The activity theme can be, for example, "Random Wear and Match", i.e., a clothing theme, or "Beverage Season", i.e., a beverage theme. Among them, at least one gifted product under any activity matches the activity theme of any activity. For example, if the activity theme of any activity is clothing, then at least one gifted product under any activity is a clothing product. For another example, if the activity theme of any activity is beverage, then at least one gifted product under any activity is a beverage product.

[0197] If the activity corresponding to any activity tag is in an unstarted state, the updated gift aggregation page will include the activity preview information corresponding to any activity tag. The activity preview information is used to preview the activity corresponding to any activity tag. The activity preview information can be the first countdown information of the activity corresponding to any activity tag, and the first countdown information is used to indicate the start time of the activity corresponding to any activity tag. For example, the activity preview information is displayed as "Entertainment Collection gift event starts in one day." The activity preview information can be the activity preview information of the activity corresponding to any activity tag, and the activity preview information can include at least one of the following: product information of at least one gift item, product information of the transaction item, and content information under the activity corresponding to any activity tag.

[0198] If the activity corresponding to any activity tag is in progress, the updated gift aggregation page includes a product information block for at least one gifted product under the activity corresponding to any activity tag. In other words, there can be multiple ongoing activities. If the activity corresponding to any activity tag is in progress, the second client can update and display the gift aggregation page in response to a trigger operation for any activity tag. The updated gift aggregation page includes a product information block for at least one gifted product under the activity corresponding to any activity tag.

[0199] If the activity corresponding to any activity tag is in the ended state, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any activity tag. Then, in response to a transaction operation on the transaction product corresponding to any gift product, and the remaining giftable quantity of any gift product is greater than zero, any gift product can be given to the transaction account; in response to a transaction operation on the transaction product corresponding to any gift product, and the remaining giftable quantity of any gift product is equal to zero, any gift product can be refused to be given to the transaction account.

[0200] by Figure 3I For example, Figure 3I : It is a schematic diagram of the gift aggregation page provided by an embodiment of the present application, wherein the gift aggregation page 317 includes any activity tag 317a, and the activity corresponding to any activity tag 317a is in an ended state. The second client can update the gift aggregation page 317 in response to the trigger operation for any activity tag 317a to obtain an updated gift aggregation page 318, and the updated gift aggregation page 318 includes a product information block of at least one gift product under the activity corresponding to any activity tag. If the remaining giftable quantity of a gift product included in the updated gift aggregation page is greater than zero, then the transaction object corresponding to the transaction account can continue to trade the transaction product corresponding to the gift product, thereby giving any gift product to the transaction account. If the remaining giftable quantity of a gift product included in the updated gift aggregation page is equal to zero, then the transaction object corresponding to the transaction account can trade the transaction product corresponding to the gift product, but since the remaining giftable quantity of the gift product is equal to zero, no gift product will be given to the transaction account.

[0201] Optionally, the gift aggregation page may further include second countdown information of the target activity, where the second countdown information is used to indicate the end time of the target activity.

[0202] S203 , in response to the transaction operation on the target transaction commodity, a gift commodity corresponding to the target transaction commodity is sent to the transaction account.

[0203] Among them, the target transaction commodity can be the transaction commodity corresponding to any gift commodity among at least one gift commodity. If there are multiple transaction commodities corresponding to any gift commodity, then the target transaction commodity can be any transaction commodity among the multiple transaction commodities. The transaction operation on the target transaction commodity can refer to the purchase operation on the target transaction commodity. Specifically, the transaction account can purchase the target transaction commodity, so that the second client can give the gift commodity corresponding to the target transaction commodity to the transaction account, and the second client will send the target transaction commodity to the transaction account. Alternatively, the transaction account can purchase the target transaction commodity, so that the second client can generate transaction information of the target transaction commodity and send the transaction information to the server. The server will give the gift commodity corresponding to the target transaction commodity to the transaction account based on the transaction information, and send the target transaction commodity to the transaction account.

[0204] In an optional embodiment, in response to a transaction operation on a target transaction commodity, a gift commodity corresponding to the target transaction commodity is gifted to a transaction account. This can be done in the following way: in response to a trigger operation on the commodity information of the target transaction commodity, the commodity details page of the target transaction commodity is displayed; in response to a trigger operation on the commodity details page, the target transaction commodity is traded, and the gift commodity corresponding to the target transaction commodity is gifted to the transaction account.

[0205] In this embodiment, the second client can display the product details page of the target transaction product in response to the trigger operation of the transaction object corresponding to the transaction account on the product information of the target transaction product, and the product details page is used to trade the target transaction product. Among them, the product details page can be displayed above the gift aggregation page; or, the product details page can be displayed independently, that is, the gift aggregation page can be jumped and switched to display the product details page. Optionally, if the product details page is displayed above the gift aggregation page, the display area of ​​the product details page can be less than or equal to the display area of ​​the gift aggregation page. For example, the product details page can be displayed in the form of half a layer above the gift aggregation page. Then, the second client can trade the target transaction product in response to the trigger operation on the product details page, and give the gift product corresponding to the target transaction product to the transaction account.

[0206] Optionally, the product details page may include product details information of the target transaction product. The product details information may include at least one of the media content, product name, product price, product discount information, product activity information, and product rights and interests information associated with the target transaction product. The media content may refer to a product picture or product video of the target transaction product. The product name may be, for example, "×× Top". Product discount information may be, for example, "Instant 10 Yuan Discount". Product activity information may refer to the activity information of an ongoing activity in which the product participates, such as "5 Yuan off for purchases over 100 Yuan", "Returns with free shipping", etc. Product rights and interests information may refer to the product rights and interests protection brought by any object when purchasing the product, such as "10 times compensation for fake products", "7-day price guarantee", etc.

[0207] Optionally, the product details page may also include a transaction control. In response to a triggering operation on the transaction control, the second client may transact with the target product and transfer the corresponding complimentary product to the transaction account. For example, if the transaction control is "Buy Now," the transaction partner may click the transaction control to purchase the target product, and the second client may transfer the corresponding complimentary product to the transaction account.

[0208] by Figure 3J For example, Figure 3J 3 is a schematic diagram of a product details page provided in an embodiment of the present application, wherein a gift aggregation page 319 displays product information 319a of a target transaction product. A second client can, in response to a triggering operation on product information 319a, display a product details page 320 of the target transaction product. Product details page 320 includes a transaction control 320a. In response to a triggering operation on transaction control 320a, the second client can trade the target transaction product and send the gift product corresponding to the target transaction product to the transaction account.

[0209] In the embodiment of the present application, by triggering the product information of the target transaction product, the product details page of the target transaction product is displayed, and the target transaction product can be traded on the product details page. Users can quickly trade the transaction product to obtain the corresponding gift product, thereby improving the efficiency of product transactions.

[0210] In an optional embodiment, in response to a transaction operation on a target transaction commodity, a gift commodity corresponding to the target transaction commodity is gifted to a transaction account. This can be done in the following way: in response to a trigger operation on the commodity information of the target transaction commodity, a content details page of the published content associated with the gift commodity corresponding to the target transaction commodity is displayed, and a product details page of the target transaction commodity is displayed above the content details page; in response to a trigger operation on the product details page, the target transaction commodity is traded, and the gift commodity corresponding to the target transaction commodity is gifted to the transaction account.

[0211] In this embodiment, the second client can, in response to a trigger operation by the transaction partner on the product information of the target transaction product, display the content details page of the published content associated with the gift product corresponding to the target transaction product, and display the product details page above the content details page. Then, in response to the trigger operation on the product details page, the second client can trade the target transaction product and gift the gift product corresponding to the target transaction product to the transaction account. The product details page can be displayed above the content details page, and the display area of ​​the product details page can be smaller than or equal to the display area of ​​the content details page. For example, the product details page can be displayed halfway above the content details page.

[0212] Optionally, the product details page may include product details of the target transaction product, and may also include a transaction control. In response to a triggering operation on the transaction control, the target transaction product can be traded and a corresponding gift product for the target transaction product can be sent to the transaction account. For a detailed description of this solution, please refer to the description of the above steps and will not be repeated here.

[0213] Optionally, the product details page may further include a close control, and the content details page may be displayed in response to a triggering operation on the close control.

[0214] by Figure 3K For example, Figure 3K Schematic diagram of a product details page provided by an embodiment of the present application, wherein a gift aggregation page 321 displays product information 321a of a target transaction product. A second client can, in response to a trigger operation on product information 321a, display a content details page 322 and a product details page 323 above the content details page. Product details page 323 includes a transaction control 323a. In response to a trigger operation on transaction control 323a, the second client can trade the target transaction product and send the gift product corresponding to the target transaction product to the transaction account. Product details page 323 can also include a close control 323b. In response to a trigger operation on close control 323b, the second client can display content details page 322.

[0215] In the embodiment of the present application, after clicking on the product information of the target transaction product to enter the content details page, the product details page is displayed. This is to maintain the user's original atmosphere of browsing and publishing content in the community, maintain the original link of content publishing interaction, and allow users to trade the target transaction product on the product details page. Users can quickly trade the transaction product to obtain the corresponding gift product, thereby improving the efficiency of commodity transactions. In addition, the product details page can be closed and the content details page is displayed using the close control on the product details page. This can maintain the atmosphere of browsing and publishing content in the community and improve the user experience by integrating with the platform's lifestyle e-commerce.

[0216] Optionally, the content details page can be displayed in response to a trigger operation for the product information of the target transaction product, and the product details page can be displayed above the content details page after the first preset time is reached. Among them, after the second client displays the content details page in response to a trigger operation for the product information of the target transaction product, the timer starts, and the transaction object can browse the relevant content of the content details page. After the first preset time is reached, the second client can display the product details page above the content details page, so that after the protected object browses the relevant content of the content details page, the product details page can be displayed above the content details page, reducing the number of interactions, improving the object's usage experience, and enhancing user stickiness. Among them, the first preset time can be set according to different content details pages, and the embodiment of the present application does not limit this.

[0217] In an optional embodiment, in response to a transaction operation on a target transaction commodity, a gift commodity corresponding to the target transaction commodity is gifted to a transaction account. This can be done in the following way: in response to a trigger operation on a commodity information block of any gift commodity, a content details page of published content associated with any gift commodity is displayed, the content details page including commodity information of the target transaction commodity; in response to a trigger operation on the commodity information, the target transaction commodity is traded, and the gift commodity corresponding to the target transaction commodity is gifted to a transaction account.

[0218] In this embodiment, the second client can respond to the transaction object's trigger operation on the product information block of any gifted product and display the content details page of the published content associated with any gifted product. The content details page includes the product information of the target transaction product. The transaction object can click on the product information of the target transaction product in the content details page. Then, the second client can respond to the trigger operation on the product information of the target transaction product in the content details page and display the product details page above the content details page. Then, the second client can respond to the trigger operation on the product details page and trade the target transaction product, and donate the gifted product corresponding to the target transaction product to the transaction account. Among them, the product details page can be displayed above the content details page, and the display area of ​​the product details page can be less than or equal to the display area of ​​the content details page. For example, the product details page can be displayed in a half-layer form above the content details page.

[0219] Optionally, the product details page may include product details of the target transaction product, and may also include a transaction control. In response to a triggering operation on the transaction control, the target transaction product can be traded and a corresponding gift product for the target transaction product can be sent to the transaction account. For a detailed description of this solution, please refer to the description of the above steps and will not be repeated here.

[0220] Optionally, the product details page may further include a close control, and the content details page may be displayed in response to a triggering operation on the close control.

[0221] by Figure 3L For example, Figure 3L Schematic diagram of a product details page provided by an embodiment of the present application, wherein a gift aggregation page 324 displays a product information block 324a for any gifted product. A second client can, in response to a trigger operation on the product information block 324a for any gifted product, display a content details page 325 of published content associated with any gifted product. The content details page includes product information 325a for the target transaction product. The second client can, in response to a trigger operation on the product information 325a for the target transaction product, display a product details page 326 above the content details page. Product details page 326 includes a transaction control 326a. The second client can, in response to a trigger operation on the transaction control 326a, trade the target transaction product and donate the gifted product corresponding to the target transaction product to the transaction account.

[0222] By clicking on the product information block of any gifted product to enter the content details page, the user can learn about the relevant content of any gifted product on the content details page. The content details page includes the product information of the target transaction product, and then the user can click on the product information of the target transaction product in the content details. The second client can display the product details page of the target transaction product above the content details page. The user can trade the target transaction product on the product details page. The user can quickly trade the transaction product to obtain the corresponding gifted product, thereby improving the efficiency of product trading.

[0223] In an embodiment of the present application, a gift aggregation entrance is displayed; in response to a trigger operation on the gift aggregation entrance, a gift aggregation page is displayed, the gift aggregation page includes at least one product information block of a gifted product, and any product information block of a gifted product includes content information of a published content associated with any gifted product, and product information of a transaction product corresponding to any gifted product, and the product information of the transaction product is used to trade the transaction product; in response to a transaction operation on a target transaction product, the gifted product corresponding to the target transaction product is presented to the transaction account. By displaying the gifted product aggregation on the gift aggregation page, the value of the gifted product can be highlighted, and the gifted product is displayed with the content information of the published content associated with the gifted product, which can give users more content value, thereby attracting users to purchase the transaction product corresponding to the gifted product to obtain the gifted product, thereby increasing the transaction rate of the product.

[0224] Based on the above description, see Figure 4 , Figure 4 This is a flow chart of another information interaction method provided by an embodiment of the present application. Figure 4The information interaction method shown includes but is not limited to steps S401 to S406, wherein:

[0225] S401. The server obtains the gifted goods for the gift activity, the transaction goods corresponding to the gifted goods, and the published content associated with any gifted goods.

[0226] The gift activity includes a target activity. The publishing account corresponding to the first client may refer to an account pre-configured by the server or an account participating in the gift activity, that is, the participating account participating in the gift activity may be the publishing account.

[0227] Optionally, the management user who creates a giveaway event can pre-configure an account, i.e., a publishing account, through the server that can provide gift items, transaction items corresponding to the gift items, and any published content associated with the gift items for the giveaway event. The server can send a notification message to the client corresponding to each publishing account. The notification message is used to indicate that the client receiving the notification message can provide gift items, transaction items corresponding to the gift items, and any published content associated with the gift items for the giveaway event. The client receiving the notification message can determine whether to provide gift items, transaction items corresponding to the gift items, and any published content associated with the gift items for the giveaway event. If any client determines to provide gift items, transaction items corresponding to the gift items, and any published content associated with the gift items for the giveaway event, then the client can send a reply message to the server. The reply message is used to indicate that the client has determined to participate in the giveaway event. Then, any client can publish any published content associated with the gift items, and send the gift items, transaction items corresponding to the gift items, and any published content associated with the gift items to the server for storage.

[0228] Optionally, the administrative user who creates a giveaway event can pre-configure the event information of the giveaway event through the server. The server can then send a participation invitation message for the giveaway event to at least one client. The participation invitation message is used to invite each client to participate in the giveaway event, that is, to provide gift items, corresponding transaction items, and any published content associated with the gift items. Any client can send a participation request to the server, and the server can use the account corresponding to the client that sent the participation request as the publishing account for participating in the giveaway event. The client can then publish any published content associated with the gift item, and send the gift item, the corresponding transaction item, and any published content associated with the gift item to the server for storage.

[0229] Optionally, the published content associated with any given product may refer to the media content and / or text content edited by the publisher corresponding to the publishing account when editing the published content, which is related to the given product. For example, the media content is the media content of the given product, or the keywords in the text content include the product name of the given product. Alternatively, when the publisher participates in a gift activity that includes a target activity, the publisher provides the product identifier of the given product and the corresponding published content to the server, so that the server associates the given product with the provided published content and stores them. Further optionally, when participating in a gift giveaway activity, the publishing object provides the product identification of any gifted product, the corresponding publishing content, and the product identification of the transaction product to the server, so that the server associates and stores any gifted product, the provided publishing content, and the transaction product; or, when participating in a gift giveaway activity, the publishing object provides the product identification of any gifted product and the corresponding publishing content to the server, and the provided publishing content includes the product information of the transaction product, and the product information of the transaction product is used to trade the transaction product, and the product information of the transaction product can be, for example, a product link of the transaction product, so that the server associates and stores any gifted product, the provided publishing content, and the transaction product.

[0230] S402. The second client displays the gift aggregation entrance.

[0231] The specific implementation of step S402 in the embodiment of the present application can refer to the relevant description of the above step S201 and will not be repeated here.

[0232] S403. In response to the triggering operation on the gift aggregation portal, the second client sends a request to the server for obtaining gifted goods, transaction goods corresponding to the gifted goods, and published content associated with any gifted goods.

[0233] S404: In response to the acquisition request, the server sends the gifted product, the transaction product corresponding to the gifted product, and any published content associated with the gifted product to the second client.

[0234] The server will store the gifted item provided by the first client, the corresponding transaction item, and any related published content of the gifted item. When the server receives a request from the second client to obtain the gifted item, the corresponding transaction item, and any related published content of the gifted item, the server will send the stored gifted item provided by the first client, the corresponding transaction item, and any related published content of the gifted item to the second client, so that the second client can render and display the gift aggregation page based on the gifted item, the corresponding transaction item, and any related published content of the gifted item.

[0235] S405. The second client displays a gift aggregation page, which includes at least one product information block of a gift product. The product information block of any gift product includes content information of the published content associated with any gift product, and product information of the transaction product corresponding to any gift product. The product information of the transaction product is used to trade the transaction product.

[0236] The specific implementation of step S405 in the embodiment of the present application can refer to the relevant description of the above step S202, which will not be repeated here.

[0237] S406 : In response to the transaction operation on the target transaction commodity, the second client sends the gift commodity corresponding to the target transaction commodity to the transaction account.

[0238] Among them, the target transaction commodity can be the transaction commodity corresponding to any gift commodity among at least one gift commodity. If there are multiple transaction commodities corresponding to any gift commodity, then the target transaction commodity can be any transaction commodity among the multiple transaction commodities. The transaction operation on the target transaction commodity can refer to the purchase operation on the target transaction commodity. Specifically, the transaction account can purchase the target transaction commodity, so that the second client can give the gift commodity corresponding to the target transaction commodity to the transaction account, and the second client will send the target transaction commodity to the transaction account. Alternatively, the transaction account can purchase the target transaction commodity, so that the second client can generate transaction information of the target transaction commodity and send the transaction information to the server. The server will give the gift commodity corresponding to the target transaction commodity to the transaction account based on the transaction information, and send the target transaction commodity to the transaction account.

[0239] In an embodiment of the present application, a server obtains a gift item for a gift activity, a transaction item corresponding to the gift item, and any associated published content of the gift item, a second client displays a gift aggregation portal, and in response to a trigger operation on the gift aggregation portal, the second client sends a request to the server for obtaining the gift item, the transaction item corresponding to the gift item, and any associated published content of the gift item. In response to the acquisition request, the server sends the gift item, the transaction item corresponding to the gift item, and any associated published content of the gift item to the second client, and the second client displays a gift aggregation page. The gift aggregation page includes at least one product information block for the gift item, and the product information block for any gift item includes content information of the published content associated with any gift item, as well as product information of the transaction item corresponding to any gift item. The product information of the transaction item is used to trade the transaction item, and in response to a transaction operation on the target transaction item, the second client sends the gift item corresponding to the target transaction item to the transaction account. By displaying the gift item aggregation on the gift aggregation page, the value of the gift item can be highlighted, and the gift item is displayed with the content information of the associated published content, which can give users more content value, thereby attracting users to purchase the transaction item corresponding to the gift item to obtain the gift item, thereby increasing the transaction rate of the item.

[0240] An embodiment of the present application further provides a computer storage medium, in which program instructions are stored. When the program instructions are executed, they are used to implement the corresponding methods described in the above embodiments.

[0241] An embodiment of the present application provides a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the corresponding method described in the above embodiment.

[0242] See also Figure 5 , Figure 5 It is a structural diagram of an information interaction device provided in an embodiment of the present application.

[0243] In one implementation of the information interaction device of an embodiment of the present application, the information interaction device includes the following structure.

[0244] Display unit 501, used to display the gift aggregation entrance;

[0245] The display unit 501 is further configured to display a gift aggregation page in response to a trigger operation on the gift aggregation portal, wherein the gift aggregation page includes at least one product information block of a gifted product, wherein the product information block of any gifted product includes content information of the published content associated with the gifted product and product information of the transaction product corresponding to the gifted product, wherein the product information of the transaction product is used to trade the transaction product;

[0246] The processing unit 502 is configured to, in response to a transaction operation on a target transaction commodity, send a gift commodity corresponding to the target transaction commodity to the transaction account.

[0247] In one embodiment, the content information in the product information block of any gifted product includes the media content and / or text content of the gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product. The display unit 501 may also be used to:

[0248] In response to a triggering operation on the media content and / or text content, a content details page of the published content associated with any one of the gifted products is displayed.

[0249] In one embodiment, the processing unit 502, in response to a transaction operation on a target transaction commodity, sends a gift commodity corresponding to the target transaction commodity to the transaction account, which may be used to:

[0250] In response to a triggering operation on the product information of the target transaction product, displaying the product details page of the target transaction product, and in response to the triggering operation on the product details page, trading the target transaction product and donating the gift product corresponding to the target transaction product to the transaction account; or

[0251] In response to a triggering operation on the product information of the target transaction product, a content details page of the published content associated with the gift product corresponding to the target transaction product is displayed, and a product details page of the target transaction product is displayed above the content details page; in response to a triggering operation on the product details page, the target transaction product is traded, and the gift product corresponding to the target transaction product is gifted to the transaction account; or,

[0252] In response to the triggering operation of the product information block of any of the gifted products, a content details page of the published content associated with any of the gifted products is displayed, the content details page including the product information of the target transaction product. In response to the triggering operation of the product information, the target transaction product is traded, and the gifted product corresponding to the target transaction product is given to the transaction account.

[0253] In one embodiment, the product information block of any gifted product further includes an object identifier of a publishing object of the published content associated with the gifted product; the display unit 501 may also be used to:

[0254] In response to a trigger operation on the object identifier, a personal page of the publishing object is displayed.

[0255] In one embodiment, the content information in the product information block of any gifted product includes media content and / or text content of any gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product;

[0256] The type of the media content includes images, videos, or audio and video;

[0257] If the media content includes multiple images, the multiple images are displayed in the product information block of any gift product according to a preset manner, and the preset manner includes any one of the following: arranged display, superimposed display, and played in turn.

[0258] In one embodiment, the product information block of any gifted product also includes the quantity information and / or gifting conditions of any gifted product, and the quantity information includes at least one of the following: the number of gifted products already given, the remaining number of gifted products that can be given, and the total amount of any gifted product.

[0259] In one embodiment, the display unit 501 displays a gift aggregation entrance, which can be used to:

[0260] Displaying a gift activity page, the gift activity page including the gift aggregation entrance and activity information; the activity information including at least one of the following: an activity identifier of a target activity, an activity date, an activity theme, and product information of one or more gifted products under the target activity; the at least one gifted product including the one or more gifted products;

[0261] The step of displaying the gift aggregation page in response to a triggering operation on the gift aggregation entrance includes:

[0262] In response to a triggering operation on product information of any one of the one or more gift products, the gift aggregation page is displayed, and the gift aggregation page includes a product information block of the at least one gift product under the target activity.

[0263] In one embodiment, the gift activity page further includes an activity switching control, and the display unit 501 can also be used to:

[0264] In response to the triggering operation of the activity switching control, the gift activity page is updated and displayed. The updated gift activity page includes the gift aggregation entrance and the updated activity information. The updated activity information includes at least one of the following: the switched activity identifier, the switched activity date, the switched activity theme, and the product information of one or more gift products under the switched activity.

[0265] In one embodiment, the gift aggregation page includes a product information block of at least one gift product under the target activity; the gift aggregation page also includes an activity switching control, and the display unit 501 can also be used to:

[0266] In response to the triggering operation on the activity switching control, the gift aggregation page is updated and displayed, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity.

[0267] In one embodiment, the activity switching control includes a plurality of activity labels;

[0268] The display unit 501 updates and displays the gift aggregation page in response to the triggering operation on the activity switching control. The updated gift aggregation page includes a product information block of at least one gift product under the switched activity, which can be used to:

[0269] In response to a triggering operation on any activity tag other than the activity tag of the target activity among the multiple activity tags, updating and displaying the gift aggregation page;

[0270] Wherein, if the activity corresponding to any of the activity tags is in an unstarted state, the updated gift aggregation page includes the activity notice information corresponding to any of the activity tags;

[0271] If the activity corresponding to any of the activity tags is in progress, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags;

[0272] If the activity corresponding to any of the activity tags is in an ended state, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags, and in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is greater than zero, the any of the gift products will be given to the transaction account; in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is equal to zero, the any of the gift products will be refused to be given to the transaction account.

[0273] In the embodiment of the present application, the display unit 501 displays a gift aggregation entrance; in response to a trigger operation on the gift aggregation entrance, a gift aggregation page is displayed, the gift aggregation page includes at least one product information block of a gifted product, and any product information block of a gifted product includes content information of a published content associated with any gifted product, and product information of a transaction product corresponding to any gifted product, and the product information of the transaction product is used to trade the transaction product; the processing unit 502 responds to a transaction operation on a target transaction product and presents the gifted product corresponding to the target transaction product to the transaction account. By displaying the gifted product aggregation on the gift aggregation page, the value of the gifted product can be highlighted, and the gifted product is displayed with the content information of the published content associated with the gifted product, which can give users more content value, thereby attracting users to purchase the transaction product corresponding to the gifted product to obtain the gifted product, thereby increasing the transaction rate of the product.

[0274] See also Figure 6 , Figure 6 6 is a schematic diagram of the structure of a computer device provided in an embodiment of the present application. The computer device in this embodiment of the present application includes a power supply module and other structures, and includes a processor 601, a memory 602, and a communication interface 603. The processor 601, the memory 602, and the communication interface 603 can exchange data, and the processor 601 implements the corresponding information exchange method.

[0275] The memory 602 may include volatile memory, such as random-access memory (RAM); the memory 602 may also include non-volatile memory, such as flash memory, solid-state drive (SSD), etc.; the memory 602 may also include a combination of the above types of memory.

[0276] The processor 601 may be a central processing unit (CPU). The processor 601 may also be a combination of a CPU and a GPU. In a computer device, multiple CPUs and GPUs may be included as needed to perform corresponding information exchange. In one embodiment, the memory 602 is used to store program instructions. The processor 601 may call the program instructions to implement the various methods involved in the embodiments of the present application.

[0277] The communication interface 603 may include a display screen, a microphone, or a speaker.

[0278] In one possible embodiment, the processor 601 of the computer device calls the program instructions stored in the memory 602 to display a gift aggregation entrance through the communication interface 603; in response to a trigger operation on the gift aggregation entrance, a gift aggregation page is displayed, and the gift aggregation page includes at least one product information block of a gifted product, and the product information block of any gifted product includes content information of the published content associated with the any gifted product, and product information of the transaction product corresponding to the any gifted product, and the product information of the transaction product is used to trade the transaction product; in response to a transaction operation on a target transaction product, the gift product corresponding to the target transaction product is given to the transaction account.

[0279] In one embodiment, the content information in the product information block of any gifted product includes media content and / or text content of the gifted product, and the media content and / or text content is determined according to the published content associated with the gifted product. The processor 601 may further perform the following operations through the communication interface 603:

[0280] In response to a triggering operation on the media content and / or text content, a content details page of the published content associated with any one of the gifted products is displayed.

[0281] In one embodiment, the processor 601, in response to a transaction operation on a target transaction commodity, may send a gift commodity corresponding to the target transaction commodity to the transaction account by performing the following operations:

[0282] In response to a triggering operation on the product information of the target transaction product, displaying the product details page of the target transaction product, and in response to the triggering operation on the product details page, trading the target transaction product and donating the gift product corresponding to the target transaction product to the transaction account; or

[0283] In response to a triggering operation on the product information of the target transaction product, a content details page of the published content associated with the gift product corresponding to the target transaction product is displayed, and a product details page of the target transaction product is displayed above the content details page; in response to a triggering operation on the product details page, the target transaction product is traded, and the gift product corresponding to the target transaction product is gifted to the transaction account; or,

[0284] In response to the triggering operation of the product information block of any of the gifted products, a content details page of the published content associated with any of the gifted products is displayed, the content details page including the product information of the target transaction product. In response to the triggering operation of the product information, the target transaction product is traded, and the gifted product corresponding to the target transaction product is given to the transaction account.

[0285] In one embodiment, the product information block of any gifted product further includes an object identifier of a publishing object of the published content associated with the gifted product; the processor 601 may further perform the following operations through the communication interface 603:

[0286] In response to a trigger operation on the object identifier, a personal page of the publishing object is displayed.

[0287] In one embodiment, the content information in the product information block of any gifted product includes media content and / or text content of any gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product;

[0288] The type of the media content includes images, videos, or audio and video;

[0289] If the media content includes multiple images, the multiple images are displayed in the product information block of any gift product according to a preset manner, and the preset manner includes any one of the following: arranged display, superimposed display, and played in turn.

[0290] In one embodiment, the product information block of any gifted product also includes the quantity information and / or gifting conditions of any gifted product, and the quantity information includes at least one of the following: the number of gifted products already given, the remaining number of gifted products that can be given, and the total amount of any gifted product.

[0291] In one embodiment, the processor 601 displays the gift aggregation entrance through the communication interface 603 and can perform the following operations:

[0292] Displaying a gift activity page, the gift activity page including the gift aggregation entrance and activity information; the activity information including at least one of the following: an activity identifier of a target activity, an activity date, an activity theme, and product information of one or more gifted products under the target activity; the at least one gifted product including the one or more gifted products;

[0293] The step of displaying the gift aggregation page in response to a triggering operation on the gift aggregation entrance includes:

[0294] In response to a triggering operation on product information of any one of the one or more gift products, the gift aggregation page is displayed, and the gift aggregation page includes a product information block of the at least one gift product under the target activity.

[0295] In one embodiment, the gift activity page further includes an activity switching control, and the processor 601 can further perform the following operations through the communication interface 603:

[0296] In response to the triggering operation of the activity switching control, the gift activity page is updated and displayed. The updated gift activity page includes the gift aggregation entrance and the updated activity information. The updated activity information includes at least one of the following: the switched activity identifier, the switched activity date, the switched activity theme, and the product information of one or more gift products under the switched activity.

[0297] In one embodiment, the gift aggregation page includes a product information block of at least one gift product under the target activity; the gift aggregation page also includes an activity switching control, and the processor 601 can further perform the following operations through the communication interface 603:

[0298] In response to the triggering operation on the activity switching control, the gift aggregation page is updated and displayed, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity.

[0299] In one embodiment, the activity switching control includes a plurality of activity labels;

[0300] The processor 601 updates and displays the gift aggregation page in response to the triggering operation on the activity switching control through the communication interface 603. The updated gift aggregation page includes a product information block of at least one gift product under the switched activity, and can perform the following operations:

[0301] In response to a triggering operation on any activity tag other than the activity tag of the target activity among the multiple activity tags, updating and displaying the gift aggregation page;

[0302] Wherein, if the activity corresponding to any of the activity tags is in an unstarted state, the updated gift aggregation page includes the activity notice information corresponding to any of the activity tags;

[0303] If the activity corresponding to any of the activity tags is in progress, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags;

[0304] If the activity corresponding to any of the activity tags is in an ended state, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags, and in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is greater than zero, the any of the gift products will be given to the transaction account; in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is equal to zero, the any of the gift products will be refused to be given to the transaction account.

[0305] In the embodiment of the present application, the processor 601 displays a gift aggregation entrance through the communication interface 603; in response to a trigger operation on the gift aggregation entrance, a gift aggregation page is displayed, the gift aggregation page includes at least one product information block of a gifted product, and any product information block of a gifted product includes content information of a published content associated with any gifted product, and product information of a transaction product corresponding to any gifted product, and the product information of the transaction product is used to trade the transaction product; the processor 601 responds to a transaction operation on a target transaction product and presents the gifted product corresponding to the target transaction product to the transaction account. By displaying the gifted product aggregation on the gift aggregation page, the value of the gifted product can be highlighted, and the gifted product is displayed with the content information of the published content associated with the gifted product, which can give users more content value, thereby attracting users to purchase the transaction product corresponding to the gifted product to obtain the gifted product, thereby improving the transaction rate of the product.

[0306] Those skilled in the art will appreciate that all or part of the process steps in the above-described method embodiments can be implemented by a computer program instructing the relevant hardware. The program can be stored in a computer-readable storage medium. When executed, the program can include the process steps in the above-described method embodiments. The aforementioned storage medium includes various media capable of storing program code, such as ROM or random access memory (RAM), magnetic disks, or optical disks.

[0307] The above disclosure is only part of the embodiments of the present application, and it is certainly not intended to limit the scope of the rights of the present application. Ordinary technicians in this field can understand that all or part of the processes of the above embodiments and equivalent changes made in accordance with the claims of the present application are still within the scope covered by the present application.

Claims

1. An information interaction method, characterized in that: The method is applied to the client corresponding to the transaction account, and the method includes: Display the gift aggregation entrance; In response to a trigger operation on the gift aggregation portal, a gift aggregation page is displayed, the gift aggregation page including at least one product information block of a gifted product, wherein the product information block of any gifted product includes content information of published content associated with the gifted product and product information of a transaction product corresponding to the gifted product, wherein the product information of the transaction product is used to trade the transaction product; In response to a transaction operation on a target transaction commodity, a gift commodity corresponding to the target transaction commodity is gifted to the transaction account.

2. The method according to claim 1, wherein The content information in the product information block of any gifted product includes media content and / or text content of the gifted product, wherein the media content and / or text content is determined based on the published content associated with the gifted product. The method further includes: In response to a triggering operation on the media content and / or text content, a content details page of the published content associated with any one of the gifted products is displayed.

3. The method according to claim 1, wherein In response to the transaction operation on the target transaction commodity, the gift commodity corresponding to the target transaction commodity is gifted to the transaction account, including: In response to a triggering operation on the product information of the target transaction product, displaying the product details page of the target transaction product, and in response to the triggering operation on the product details page, trading the target transaction product and donating the gift product corresponding to the target transaction product to the transaction account; or In response to a triggering operation on the product information of the target transaction product, a content details page of the published content associated with the gift product corresponding to the target transaction product is displayed, and a product details page of the target transaction product is displayed above the content details page; in response to a triggering operation on the product details page, the target transaction product is traded, and the gift product corresponding to the target transaction product is gifted to the transaction account; or, In response to the triggering operation of the product information block of any of the gifted products, a content details page of the published content associated with any of the gifted products is displayed, the content details page including the product information of the target transaction product. In response to the triggering operation of the product information, the target transaction product is traded, and the gifted product corresponding to the target transaction product is given to the transaction account.

4. The method according to claim 1, wherein The product information block of any gifted product further includes an object identifier of a publishing object of the published content associated with the gifted product; the method further includes: In response to a trigger operation on the object identifier, a personal page of the publishing object is displayed.

5. The method according to claim 1, wherein The content information in the product information block of any gifted product includes the media content and / or text content of any gifted product, and the media content and / or text content is determined according to the published content associated with any gifted product; The type of the media content includes images, videos, or audio and video; If the media content includes multiple images, the multiple images are displayed in the product information block of any gift product according to a preset manner, and the preset manner includes any one of the following: arranged display, superimposed display, and played in turn.

6. The method according to claim 1, wherein The product information block of any gifted product also includes the quantity information and / or gifting conditions of any gifted product, and the quantity information includes at least one of the following: the number of gifted products already given, the remaining number of gifted products, and the total amount of any gifted product.

7. The method according to claim 1, wherein The gift aggregation entrance includes: Displaying a gift activity page, the gift activity page including the gift aggregation entrance and activity information; the activity information including at least one of the following: an activity identifier of a target activity, an activity date, an activity theme, and product information of one or more gifted products under the target activity; the at least one gifted product including the one or more gifted products; The step of displaying the gift aggregation page in response to a triggering operation on the gift aggregation entrance includes: In response to a triggering operation on product information of any one of the one or more gift products, the gift aggregation page is displayed, and the gift aggregation page includes a product information block of the at least one gift product under the target activity.

8. The method according to claim 7, wherein The gift activity page further includes an activity switching control, and the method further includes: In response to the triggering operation of the activity switching control, the gift activity page is updated and displayed. The updated gift activity page includes the gift aggregation entrance and the updated activity information. The updated activity information includes at least one of the following: the switched activity identifier, the switched activity date, the switched activity theme, and the product information of one or more gift products under the switched activity.

9. The method according to claim 1, wherein The gift aggregation page includes a product information block of at least one gift product under the target activity; the gift aggregation page also includes an activity switching control, and the method further includes: In response to the triggering operation on the activity switching control, the gift aggregation page is updated and displayed, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity.

10. The method according to claim 9, wherein The activity switching control includes multiple activity labels; In response to the triggering operation on the activity switching control, the gift aggregation page is updated and displayed, and the updated gift aggregation page includes a product information block of at least one gift product under the switched activity, including: In response to a triggering operation on any activity tag other than the activity tag of the target activity among the multiple activity tags, updating and displaying the gift aggregation page; Wherein, if the activity corresponding to any of the activity tags is in an unstarted state, the updated gift aggregation page includes the activity notice information corresponding to any of the activity tags; If the activity corresponding to any of the activity tags is in progress, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags; If the activity corresponding to any of the activity tags is in an ended state, the updated gift aggregation page includes a product information block of at least one gift product under the activity corresponding to any of the activity tags, and in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is greater than zero, the any of the gift products will be given to the transaction account; in response to a transaction operation on the transaction product corresponding to any of the gift products, and the remaining giftable quantity of any of the gift products is equal to zero, the any of the gift products will be refused to be given to the transaction account.

11. An information interaction device, characterized in that: The device comprises: A display unit, used for displaying a gift aggregation entrance; The display unit is further configured to display a gift aggregation page in response to a trigger operation on the gift aggregation portal, wherein the gift aggregation page includes at least one product information block of a gifted product, wherein the product information block of any gifted product includes content information of published content associated with the gifted product and product information of a transaction product corresponding to the gifted product, wherein the product information of the transaction product is used to trade the transaction product; The processing unit is configured to, in response to a transaction operation on a target transaction commodity, send a gift commodity corresponding to the target transaction commodity to the transaction account.

12. A computer device, characterized in that: The computer device includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the information interaction method according to any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the information interaction method according to any one of claims 1 to 10 is implemented.

14. A computer program product, characterized in that The computer program product includes a computer program, which is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the information interaction method according to any one of claims 1 to 10.

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