Multi-business coupon combination package management method and device, equipment and medium

Abstract

The invention provides a multi-business coupon combination package management method and device, equipment and a medium, and the method comprises the steps: determining a plurality of target coupons and a target number required by a user, and the plurality of target coupons are from at least two target business systems; the face value cost value of each target coupon is determined based on the corresponding target number, a first discount rate is determined based on a historical cancel-after-verification rate corresponding to the user terminal, and the historical cancel-after-verification rate is the number ratio of the historical cancel-after-verification coupons to the obtained historical coupons; and constructing a target combination package based on all the target coupons, determining a target selling price of the target combination package based on the first discount rate and all the face value cost values, and pushing the target combination package to the user terminal. According to the technical scheme provided by the embodiment of the invention, the coupon type and quantity of the multi-business combination package can be self-defined according to the user demand, the target selling price of the combination package is dynamically determined according to the verification history of the user, and the configuration flexibility of the combination package is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of intelligent e-commerce, and in particular to a multi-format coupon combination package management method, device, equipment and medium. BACKGROUND

[0002] At present, property enterprises begin to integrate multiple format system sales systems in property APP, each format system corresponds to a type of service format, and common service formats include parking lot service, charging pile service and e-commerce service, etc. The combination package composed of multiple coupons is a common promotion means, and users can effectively improve user consumption experience and consumption activity by purchasing a combination package to obtain multiple coupons at a time.

[0003] In the multi-format scenario, the combination package includes coupons corresponding to each format system, for example, a combination package includes parking coupons, charging coupons and e-commerce coupons. In related technologies, the combination package based on multiple formats is usually formulated by management personnel according to operation needs, and users can only select from multiple combination packages provided by the sales system, and each user has different needs for each service format, and may give up purchase because the combination of the types and quantities of coupons does not meet individual needs. Moreover, the price of the combination package is usually a fixed value formulated for all users, therefore, the combination package configured based on management needs in related technologies cannot realize personalized configuration of the combination package, and the flexibility of the combination package is poor, affecting user experience. SUMMARY

[0004] The present application aims to at least solve one of the technical problems existing in the prior art. To this end, the present application provides a multi-format coupon combination package management method, device, equipment and medium, which can automatically configure a combination package according to user needs, dynamically determine the selling price of the combination package, improve the personalization degree and flexibility of the combination package, and improve user experience.

[0005] In a first aspect, an embodiment of the present application provides a multi-format coupon combination package management method applied to a marketing system, the marketing system including multiple candidate format systems, the marketing system being in communication connection with a user terminal, each candidate format system being preconfigured with multiple candidate coupons, and the method including:

[0006] In response to a configuration request initiated by the user terminal in any candidate format system, a target list is sent to the user terminal, wherein the target list records each candidate format system and the candidate coupons;

[0007] Multiple target coupons selected by the user terminal from the target list and their respective target quantities are obtained, wherein the multiple target coupons come from at least two target format systems;

[0008] determining a face value of each of the target coupons based on the corresponding target quantity, determining a first discount rate based on a historical redemption rate corresponding to the user terminal, wherein the historical redemption rate is proportional to the first discount rate, and the historical redemption rate is a ratio of a historical coupon that has been redeemed to a number of the historical coupons that have been acquired;

[0009] constructing a target combination package based on all of the target coupons, determining a target selling price of the target combination package based on the first discount rate and all of the face values, and pushing the target combination package to the user terminal.

[0010] According to some embodiments of the present application, determining a face value of each of the target coupons based on the corresponding target quantity comprises:

[0011] acquiring a preset profit rate corresponding to each of the target format systems;

[0012] determining a preset coupon face value based on any of the target coupons, determining a single-coupon cost value based on the preset profit rate and the coupon face value, and determining the face value based on the single-coupon cost value and the target quantity.

[0013] According to some embodiments of the present application, after the target combination package is pushed to the user terminal, the method further comprises:

[0014] determining a first format system to which any of the target coupons belongs and a second format system to which none of the target coupons belongs based on any of the target coupons;

[0015] determining a cross-format conversion coefficient corresponding to each of the second format systems based on a preset cross-format mapping table, wherein the cross-format mapping table records preset conversion coefficients between each two of the candidate format systems;

[0016] activating an application permission of the target coupon in each of the target format systems when the user terminal completes a payment operation of the target combination package, wherein a deduction amount of the target coupon in the first format system is the coupon face value, and a deduction amount of the target coupon in the second format system is a product of the coupon face value and the cross-format conversion coefficient.

[0017] According to some embodiments of the present application, determining a first discount rate based on a historical redemption rate corresponding to the user terminal comprises:

[0018] determining a historical cross-use rate of the user terminal, wherein the historical cross-use rate indicates a ratio of a historical coupon that has been redeemed in the second format system to a number of the historical coupons that have been acquired.

[0019] determining a first synergy parameter corresponding to each of the target format systems based on the preset first weight and the corresponding historical cancellation rate;

[0020] determining a second synergy parameter based on a preset second weight and the corresponding historical cross-use rate, summing the first synergy parameter and the second synergy parameter to obtain a second discount rate;

[0021] obtaining the first discount rate based on the historical cancellation rate and the second discount rate.

[0022] According to some embodiments of the present application, obtaining the first discount rate based on the historical cancellation rate and the second discount rate comprises:

[0023] determining a second coefficient based on the historical cancellation rate and a preset first coefficient;

[0024] performing power operation based on a natural constant and the second coefficient to obtain a third coefficient;

[0025] determining the first discount rate based on the second discount rate and the third coefficient.

[0026] According to some embodiments of the present application, after determining the face value cost value based on the single-coupon cost value and the target quantity, the method further comprises, for any target coupon:

[0027] determining a target time period from a plurality of preset time periods based on a real-time time when the configuration request is initiated;

[0028] determining a real-time click volume in the target time period, obtaining a real-time inventory volume, inputting the real-time click volume and the real-time inventory volume into a preset LSTM model to predict a real-time demand index, and obtaining a preset benchmark demand index, wherein the real-time demand index and the benchmark demand index are used to indicate the consumption speed of the target coupon;

[0029] determining a dynamic coefficient based on the ratio of the real-time demand index and the benchmark demand index, and updating the face value cost value based on the dynamic coefficient.

[0030] According to some embodiments of the present application, after constructing the target combination package based on all the target coupons, the method further comprises:

[0031] sorting the target quantity of the target coupons for a plurality of target format systems, and splicing a preset system identification code of each of the target format systems to obtain a first string;

[0032] sort the target coupons based on the target quantity and build a coupon array, generate a target check code based on the coupon array and a CRC32 algorithm, and obtain a second string by taking the first N digits of the target check code, where N is a positive integer greater than 2;

[0033] obtain a third string by taking the first M digits of the target selling price, where M is a positive integer greater than 2;

[0034] concatenate the first string, the second string, and the third string to obtain a target string, and determine the target string as the SKU code of the target combination package.

[0035] In a second aspect, an embodiment of the present application provides a multi-format coupon combination package management device, which includes at least one control processor and a memory in communication connection with the at least one control processor; the memory stores instructions executable by the at least one control processor, and the instructions are executed by the at least one control processor to enable the at least one control processor to perform the multi-format coupon combination package management method as described in the first aspect.

[0036] In a third aspect, an embodiment of the present application provides an electronic device including the multi-format coupon combination package management device as described in the second aspect.

[0037] In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions for performing the multi-format coupon combination package management method as described in the first aspect.

[0038] According to the multi-format coupon combination package management method provided by the embodiment of the present application, at least the following beneficial effects are achieved: in response to a configuration request initiated by the user terminal at any candidate format system, a target list is sent to the user terminal, wherein the target list records each candidate format system and the candidate coupon; a plurality of target coupons selected by the user terminal from the target list and a corresponding target quantity are obtained, wherein the plurality of target coupons are from at least two target format systems; a face value cost value of each target coupon is determined based on the corresponding target quantity, and a first discount rate is determined based on a historical redemption rate corresponding to the user terminal, wherein the historical redemption rate is proportional to the first discount rate, and the historical redemption rate is a ratio of a historical coupon that has been redeemed to a quantity of the historical coupon that has been obtained; a target combination package is constructed based on all the target coupons, a target selling price of the target combination package is determined based on the first discount rate and all the face value cost values, and the target combination package is pushed to the user terminal. According to the technical solution of the embodiment of the present application, the coupon type and quantity of the multi-format combination package can be customized according to the user demand, the target selling price of the combination package can be dynamically determined according to the redemption history of the user, and the configuration flexibility of the combination package is improved. BRIEF DESCRIPTION OF DRAWINGS

[0039] Figure 1 is a schematic diagram of a marketing system provided by an embodiment of the present application;

[0040] Figure 2 is a flowchart of a multi-format coupon combination package management method provided by another embodiment of the present application;

[0041] Figure 3 is a complete flowchart of a multi-format coupon combination package management method provided by another embodiment of the present application;

[0042] Figure 4 is a structural diagram of a multi-format coupon combination package management device provided by another embodiment of the present application. DETAILED DESCRIPTION

[0043] Embodiments of the present application are described in detail below, examples of which are shown in the accompanying drawings, wherein the same or similar reference signs represent the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the accompanying drawings are exemplary and are only used to explain the present application, and cannot be understood as a limitation of the present application.

[0044] In the description of the present application, it should be understood that the orientation description, such as the orientation or position relationship indicated by the upper, lower, front, rear, left, right and the like, is based on the orientation or position relationship shown in the drawings, and is only for the convenience of describing the present application and simplifying the description, and does not indicate or imply that the device or element referred to must have a particular orientation, be constructed and operated in a particular orientation, and therefore cannot be understood as a limitation on the present application.

[0045] In the description of the present application, one or more is understood as one or more, more than two is understood as more than two, greater than, less than, more than and the like are understood as not including the number, above, below, within and the like are understood as including the number. If the first, second is described, it is only for the purpose of distinguishing technical features, and cannot be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated or the order of technical features indicated.

[0046] In the description of the present application, unless otherwise explicitly limited, the words such as setting, installing, connecting and the like should be broadly understood, and those skilled in the art can reasonably determine the specific meaning of the above words in the present application in combination with the specific content of the technical solution.

[0047] The embodiment of the present application provides a multi-format coupon combination package management method, device, equipment and medium, wherein the multi-format coupon combination package management method comprises: in response to a configuration request initiated by a user terminal in any candidate format system, sending a target list to the user terminal, wherein the target list records each candidate format system and a candidate coupon; obtaining a plurality of target coupons selected by the user terminal in the target list and a corresponding target quantity, wherein the plurality of target coupons come from at least two target format systems; determining the face value cost value of each target coupon based on the corresponding target quantity, and determining a first discount rate based on the historical redemption rate corresponding to the user terminal, wherein the historical redemption rate is proportional to the first discount rate, and the historical redemption rate is the ratio of the number of historical coupons that have been redeemed to the number of historical coupons that have been obtained; constructing a target combination package based on all target coupons, determining a target selling price of the target combination package based on the first discount rate and all face value cost values, and pushing the target combination package to the user terminal. According to the technical scheme of the embodiment of the present application, the coupon type and quantity of the multi-format combination package can be customized according to the user demand, the target selling price of the combination package is dynamically determined according to the user's redemption history, and the configuration flexibility of the combination package is improved.

[0048] First, refer to Figure 1 , Figure 1 The schematic diagram of the marketing system provided by the embodiment of the present application, the marketing system 20 of the embodiment comprises a plurality of candidate format systems, the marketing system 20 is in communication connection with the user terminal 10, and each candidate format system is pre-provided with a plurality of candidate coupons.

[0049] It should be noted that each candidate format system is a subsystem of the marketing system 20, and each candidate format system corresponds to a format service, for example Figure 1 The parking lot system, charging pile system or direct drinking water system shown, each candidate format system can be taken as a carrier through an APP or applet, and access the marketing system 20 to realize unified management and configuration.

[0050] It should be noted that the data of each candidate format system is isolated from each other, and the marketing system 20 is in communication connection with each candidate format system, so that it can obtain relevant data from each candidate format system for summary processing, such as obtaining each preset candidate coupon and relevant information of each candidate coupon, such as face value, cancellation rate, etc.

[0051] It should be noted that the number of candidate coupons of each candidate format system can be arbitrary, which can be preset in the corresponding candidate format system according to actual needs. When configuring candidate coupons, the corresponding face value, cost, inventory, name and other information can be set, which will not be described here.

[0052] It is worth noting that the user terminal 10 can be a common mobile phone, computer or tablet, etc., which can log into any candidate format system through a user account, such as using a mobile phone to scan the code to log in to the applet of the direct drinking water vending machine and then perform related operations.

[0053] The technical scheme of the embodiment of the application will be further described below based on the marketing system shown in the accompanying drawings. Figure 1 The technical scheme of the embodiment of the application will be further described below based on the marketing system shown in the accompanying drawings.

[0054] Referring to Figure 2 , Figure 2 A flowchart of a multi-format coupon combination package management method provided by the embodiment of the application, the multi-format coupon combination package management method includes but is not limited to the following steps:

[0055] S10, in response to the configuration request initiated by the user terminal in any candidate format system, a target list is sent to the user terminal, wherein the target list records each candidate format system and candidate coupon.

[0056] It should be noted that the user terminal can initiate a configuration request in any candidate format system, and the marketing system obtains the configuration request from each candidate format system to construct a target list, and pushes the target list to the user terminal, so that the user can determine from the target list the multiple candidate coupons that can be combined at present. Of course, the candidate coupons in this embodiment are available and have inventory, and the candidate coupons that are not available and have no inventory will not be discussed here, and will not be displayed in the target list, so as to avoid that the combination package is not available after the user selects it.

[0057] As shown in the user terminal 10 shown in Figure 1 , the user terminal 10 scans the two-dimensional code in the parking lot to log in to the small program of the parking lot service, and initiates a configuration request by clicking the relevant keys in the small program. After the marketing system 20 obtains the configuration request, it determines parking coupon A and parking coupon B from the parking lot system, determines charging coupon A and charging coupon B from the charging pile system, and determines water purchase coupon A from the direct drinking water system. After constructing the target list according to the above-mentioned various coupons, it is sent to the user terminal 10, and the user terminal 10 displays the above-mentioned target list on the visual interface.

[0058] S20, obtaining a plurality of target coupons selected by the user terminal in the target list and the respective target quantity, wherein the plurality of target coupons come from at least two target format systems.

[0059] It should be noted that the target list not only records each candidate format system and candidate coupon, but also can add a quantity editing column in the target list of the user terminal, so that the user can input the target quantity corresponding to any candidate coupon in the quantity editing column. After completing the input, the target list is submitted, and the marketing system determines the candidate coupon with a target quantity greater than 0 as a target coupon, and obtains the corresponding target quantity.

[0060] As shown in the user terminal 10 shown in Figure 1 , the user sets the target quantity of parking coupon A to 3, the target quantity of charging coupon A to 1, and the target quantity of water purchase coupon A to 2 in the target list, thereby determining the above-mentioned three candidate coupons as target coupons. Parking coupon B and charging coupon B are not determined as target coupons because the corresponding target quantity is 0.

[0061] It should be noted that this embodiment is to configure coupons across formats, and to improve the user flow of multiple target format systems through target coupons. Therefore, the target coupon comes from at least two target format systems. If the number of selected target coupons only comes from one target format system, a prompt message is displayed on the user terminal 10, prompting the user to select at least two target format systems.

[0062] S30, determining the face value cost of each target coupon based on the corresponding target quantity, and determining a first discount rate based on the historical redemption rate corresponding to the user terminal, wherein the historical redemption rate is proportional to the first discount rate, and the historical redemption rate is the ratio of the number of historical coupons that have been redeemed to the number of historical coupons that have been obtained.

[0063] It should be noted that the candidate coupon is a cash coupon, a discount coupon or a full-reduction coupon, and the specific type of the candidate coupon is not limited in the embodiment. Meanwhile, the coupon value of each target coupon is pre-set, and the coupon value is the reduction value of the target coupon, such as the deduction value of the cash coupon, and how to set the coupon value is well known to those skilled in the art, and the specific setting method is not limited herein. After determining the target coupon, the face value cost value can be obtained by multiplying the target quantity and the coupon value, and the face value cost value is the total cost of a single target coupon under the target quantity.

[0064] Exemplarily, as shown in Figure 1 , taking the parking coupon A as an example, the single coupon value is 1.5, and therefore, in the case of the target quantity being 3, the face value cost value is 1.5*3=4.5.

[0065] It should be noted that the user terminal is logged into the marketing system based on the user account, and if the user terminal purchases the target coupon for the first time, the first discount rate is not considered in the case of no historical redemption rate, which is not within the scope of discussion of the embodiment. The historical coupon of the embodiment is the target coupon issued in the past, that is, the two only differ in the acquisition time, the target coupon is the candidate coupon determined by the current configuration request, and the historical coupon is the candidate coupon issued in the past and the same as the target coupon. If the historical coupon issued in the past can be searched according to the user account, the redemption state of each historical coupon is determined, and the redemption state includes redeemed and unredeemed, the redeemed historical coupon and the quantity ratio of the acquired historical coupon are determined as the historical redemption rate, and the historical redemption rate is only for the same type of candidate coupon, and not for multiple types of candidate coupons.

[0066] Exemplarily, taking the parking coupon A as an example, according to the user account, it is determined that 10 parking coupons A are acquired, and 7 parking coupons A are redeemed, and therefore, the historical redemption rate is 70%, and the number of the acquired and redeemed charging coupons A does not affect the historical redemption rate of the parking coupon A.

[0067] It should be noted that the historical redemption rate of the embodiment is proportional to the first discount rate, the higher the first discount rate, the larger the corresponding percentage value, and the smaller the discount effect on the target selling price, for example, the discount rate of 90% is higher than the discount rate of 80%. The higher the historical redemption rate, the higher the probability of using the target coupon by the user, and providing a higher first discount rate will not affect the purchase demand of the user, and vice versa, the lower the historical redemption rate, the lower the probability of using the target coupon by the user, and providing a lower first discount rate can improve the probability of purchasing the target combination package by the user through a more reasonable target selling price.

[0068] S40, constructing a target combination package based on all target coupons, determining a target selling price of the target combination package based on the first discount rate and the total face value cost value, and pushing the target combination package to the user terminal.

[0069] It should be noted that after the target combination package is constructed, the face value cost value is the actual cost of the target coupon, and in the case of multiple types of target coupons, the total face value cost of all target coupons can be obtained by simply summing up. After determining the first discount rate based on the historical redemption rate, the total face value cost is updated by the first discount rate, so that the target selling price is less than the total face value cost in value, thereby realizing dynamic adjustment of the target selling price of the target combination package according to the historical redemption rate of different users, improving the price flexibility of the target combination package, using the historical redemption rate to represent the habit and frequency of using the target coupon by the user, so that the target selling price is more in line with the user's demand. After determining the target selling price, the target combination package is pushed to the user terminal.

[0070] It is worth noting that in the field of property marketing, the target selling price does not need to be higher than the total face value cost, and the target combination package can improve the user's use frequency of the target service format. The subsequent is not repeated.

[0071] In addition, in an embodiment, referring to Figure 3 In step S30, the face value cost value of each target coupon is determined based on the corresponding target quantity, which includes but is not limited to the following steps:

[0072] S31, obtaining a preset profit rate corresponding to each target format system;

[0073] S32, determining a preset coupon face value based on any target coupon, determining a single coupon cost value based on the preset profit rate and the coupon face value, and determining the face value cost value based on the single coupon cost value and the target quantity.

[0074] It should be noted that each candidate format system can set the specific value of the preset profit rate according to actual needs, and the preset profit rate represents the profit demand that needs to be met by different format services, for example Figure 1 As shown in the figure, the preset profit rate of the parking lot system is X, the preset profit rate of the charging pile system is Y, and the preset profit rate of the direct drinking water system is Z, wherein X, Y and Z are positive numbers.

[0075] It should be noted that based on each target coupon, the coupon face value is a preset value, and the single coupon cost value is determined according to the coupon face value and the preset profit rate. The single coupon cost value can represent the cost under the preset profit rate. After determining the single coupon cost value, the product of the target quantity can obtain the face value cost value.

[0076] Exemplarily, for example Figure 1As shown, the coupon value of the parking coupon is 1.5, the preset profit rate is X, and thus the single-coupon cost value is 1.5*(1+X). The face value cost value is 1.5*(1+X)*3.

[0077] In addition, in an embodiment, with reference to Figure 3 After step S40 is performed, the following steps are further included, but are not limited to:

[0078] S51, based on any target coupon, determining the target format system to which the target coupon belongs as a first format system and the target format system to which the target coupon does not belong as a second format system;

[0079] S52, determining the respective cross-format conversion coefficients of each second format system based on a preset cross-format mapping table, wherein the cross-format mapping table records preset conversion coefficients between each two candidate format systems;

[0080] S53, when the user terminal completes the payment operation of the target combination package, activating the application permission of the target coupon in each target format system, wherein the deduction amount of the target coupon in the first format system is the coupon value, and the deduction amount of the target coupon in the second format system is the product of the coupon value and the cross-format conversion coefficient.

[0081] It should be noted that although each target format system is data independent, the present embodiment can use the marketing system for data conversion, thereby realizing cross-system use of the coupon. When the coupon is used across systems, it can be deducted according to the original value, or it can be converted according to the relevance between different systems. The present embodiment does not limit the specific cross-system use of the coupon.

[0082] It should be noted that each target coupon has a corresponding target format system, and the number of target format systems is at least two. Therefore, the present embodiment determines the target format system corresponding to the target coupon as a first format system, and determines the remaining target format systems as second format systems, to determine the attribution of the target coupon through the first format system and the second format system. For example Figure 1 As shown, taking parking coupon A as an example, the parking lot system is the first format system, and the charging pile system and the direct drinking water system are the second format systems.

[0083] It should be noted that this embodiment pre-configures a cross-business mapping table in the marketing system. The cross-business mapping table records the preset conversion coefficients between every two candidate business system. This embodiment obtains the cross-business conversion coefficients corresponding to the first business system and each second business system, and records each cross-business conversion coefficient in the target combination package. Therefore, after the user terminal completes the payment operation of the target combination package, the target coupon is available in all target business system, and the deduction amount in the first business system is the face value of the coupon, and in the second business system it is converted according to the cross-business conversion coefficient.

[0084] For example, Figure 1 As shown, the preset conversion coefficient mapped from the parking lot system to the charging pile system is 0.8, and the preset conversion coefficient mapped from the parking lot system to the direct drinking water pile system is 0.5. When parking ticket A is used in the parking lot system, the deduction amount is 1.5. When used in the charging pile system, the face value is reduced to 80%, that is, 1.5×0.8=1.2. When used in the direct drinking water system, the face value is reduced to 50%, that is, 1.5×0.5=0.75, and so on.

[0085] In addition, in one embodiment, referring to Figure 3 In step S30, a first discount rate is determined based on the historical write-off rate corresponding to the user terminal, specifically including but not limited to the following steps:

[0086] S33, determining a historical cross-usage rate of the user terminal, wherein the historical cross-usage rate is used to indicate the ratio of the number of historical coupons redeemed in the second business system to the number of historical coupons obtained;

[0087] S34, determining a first coordination parameter corresponding to each target business system based on a preset first weight and a corresponding historical write-off rate;

[0088] S34, determining a second coordination parameter according to a preset second weight and a corresponding historical cross-usage rate, and summing the first coordination parameter and the second coordination parameter to obtain a second discount rate;

[0089] S35: Obtain a first discount rate based on the historical write-off rate and the second discount rate.

[0090] It should be noted that according to the description of the above embodiment, each target coupon can be used in the second format system, the marketing system can record the check-off state of each historical coupon and the check-off system, when the check-off system is the second format system, the cross use is formed, the number of historical coupons checked off in the second format system is determined as the historical cross use rate in the embodiment, and the historical cross use rate is not limited to the same target coupon, but the number ratio of all historical coupons used across systems, the frequency of users using target coupons across platforms is represented by the historical cross use rate.

[0091] It should be noted that the historical cross use rate is used to represent the frequency of users using coupons across systems, and the historical check-off rate represents the frequency of users using coupons, the embodiment respectively assigns a first weight to the historical check-off rate and a second weight to the historical cross rate, and sums by configuring different weights, so that the sum of the first and second collaborative parameters can represent the use rate of a coupon in any target format system, and the use rate is determined as the second discount rate, so that the second discount rate can better reflect the user's use habit.

[0092] It should be noted that since the historical check-off rate is for a target coupon, the first collaborative parameter is also for a target coupon, and the historical cross use rate is for all target coupons, therefore, when calculating the second discount rate, a plurality of first collaborative parameters and a second collaborative parameter can be obtained, and after obtaining the second discount rate, the first discount rate can be determined according to the second discount rate and the historical check-off rate, the formula for calculating the second discount rate in the embodiment is as follows:

[0093] Wherein, V is the second discount rate, a is the first weight, w i is the cross-format conversion coefficient corresponding to the i th second format system, A is the historical check-off rate, n is the number of second format systems, i is a positive integer, β is the second weight, γ is a preset adjustment coefficient and is a natural number greater than 1, B is the historical cross use rate, and e is a natural constant.

[0094] In addition, in an embodiment, referring to Figure 3 , step S35 specifically includes but is not limited to the following steps:

[0095] S351, determining a second coefficient based on the historical check-off rate and a preset first coefficient;

[0096] S352, performing power operation based on the natural constant and the second coefficient to obtain a third coefficient;

[0097] S353, determining the first discount rate based on the second discount rate and the third coefficient.

[0098] It should be noted that the second discount rate is determined according to the historical cancellation rate and the historical cross-use rate in the above embodiment, and the use rate of the user in the plurality of target format systems is represented by the second discount rate. In this embodiment, the weight of the historical cancellation rate is increased by a third coefficient on the basis of the second discount rate, so that the final first discount rate used can better reflect the historical use rate of the user. The calculation formula of the first discount rate in this embodiment is as follows:

[0099] D1 = V x (1-e -0.1×A ), wherein the first coefficient in the above formula is -0.1, D1 is the first discount rate, the second coefficient is -0.1 x A, and the third coefficient is e -0.1×A .

[0100] In addition, in an embodiment, with reference to Figure 3 After step S32 is performed, the following steps are further included, but are not limited to:

[0101] S321, determining a target time period from a plurality of preset time periods based on a real-time time when the configuration request is initiated;

[0102] S322, determining a real-time click volume in the target time period, obtaining a real-time inventory volume, inputting the real-time click volume and the real-time inventory volume into a preset LSTM model to predict a real-time demand index, and obtaining a preset benchmark demand index, wherein the real-time demand index and the benchmark demand index are used to indicate a consumption speed of the target coupon;

[0103] S323, determining a dynamic coefficient based on a ratio of the real-time demand index and the benchmark demand index, and updating the face value cost value based on the dynamic coefficient.

[0104] It should be noted that this embodiment triggers the configuration of the target combination package according to the configuration request of the user terminal, and the user will usually perform a purchase operation after the configuration is completed. In this embodiment, a plurality of preset time periods are set in advance, for example, each hour is a preset time period, and the real-time time when the configuration request is initiated is determined as the target time period.

[0105] It should be noted that the marketing system can read the information of each target format system, so the marketing system can obtain the real-time click volume of the target coupon in the target time period in the target format system, and obtain the corresponding real-time inventory volume and the preset benchmark demand index. The benchmark demand index is used to represent the consumption speed of the preset target coupon, and the benchmark demand indexes of different target coupons are different. The specific value can be set according to actual needs.

[0106] For example, in the case of Figure 1As shown in the parking coupon A, the current time is 9:30 am, and the corresponding target time period is 9 to 10 am. The marketing system 10 obtains the real-time click volume of the parking lot system in the target time period for purchasing the parking coupon A. The real-time click volume includes not only the parking coupon A purchased in the form of the combination package of the embodiment, but also the click volume generated by the purchase of the parking coupon A alone, which can represent the total demand of the parking coupon A in the target time period. The reference demand index set by the parking lot system for the target time period is 100, that is, the parking coupon A is expected to consume 100 in the target time period.

[0107] It should be noted that the long short-term memory network (LSTM) can accurately process long-term data. In the embodiment, the real-time click volume and the real-time inventory are input into the LSTM model to predict the real-time demand index, so as to predict the actual demand index of the target time period according to the click volume and the inventory of the target coupon in each day, that is, the actual consumption in the target time period. The dynamic coefficient is determined according to the ratio of the real-time demand index to the real-time reference index. The dynamic coefficient can represent the demand. When the real-time demand index is greater than the preset real-time reference index, the dynamic coefficient is greater than 1, which represents that the consumption in the target time period of the day is greater than the preset reference amount, and the user demand is relatively strong. The face value cost value is adjusted by the dynamic coefficient, so that the target selling price rises, and the target selling price is more in line with the dynamic user demand. The calculation formula of the dynamic coefficient in the embodiment is as follows: Wherein, D2 is the dynamic coefficient, R1 is the real-time reference index, R2 is the reference demand index, and the prediction of the LSTM model is a technology familiar to those skilled in the art, which will not be described here.

[0108] In addition, in an embodiment, with reference to Figure 3 After step S40 is executed, the following steps are further included but not limited to:

[0109] S61, the target quantity of the target coupon is sorted for a plurality of target format systems, and a first string is obtained by splicing the system identification codes preset by each target format system;

[0110] S62, the target coupon is sorted based on the target quantity and a coupon array is constructed, a target check code is generated based on the coupon array and the CRC32 algorithm, and a second string is obtained by intercepting the first N bits from the target check code, wherein N is a positive integer greater than 2;

[0111] S63, a third string is obtained by intercepting the first M bits from the target selling price;

[0112] S64, the first string, the second string and the third string are spliced to obtain a target string, and the target string is determined as the SKU code of the target combination package.

[0113] It should be noted that the embodiment further generates a corresponding minimum inventory unit (Stock Keeping Unit, SKU) code according to the information of the target combination package after constructing the target combination package.

[0114] It should be noted that the target combination package of the embodiment is composed of multiple target coupons of multiple target format systems. First, the target format systems are sorted according to the target quantity, the target quantity of all target coupons corresponding to the target format systems is summed to obtain the system quantity of the target format system, and the system quantity is sorted. At the same time, the marketing system is preset with a system identification code for each target format system, for example, the system identification code of the parking lot system is T, the system identification code of the charging pile system is C, and the system identification code of the direct drinking water system is Z. According to actual needs, the system identification code of each candidate format system is set and ensured to be unique. The embodiment splices the system identification code to obtain a first string, for example Figure 1 As shown in the figure, the first string obtained after sorting according to the target quantity is TZC.

[0115] It should be noted that the target coupons are sorted according to the target quantity, and the coupon array obtained by construction includes two elements of target coupons and target quantity, for example Figure 1 As shown in the figure, the coupon array is [(parking coupon A, 3), (water coupon A, 2), (charging coupon A, 1)], and the target check code is obtained by encoding the coupon array using the CRC32 algorithm. The specific principle is a technology familiar to those skilled in the art, and will not be described here. After obtaining the target check code, the first N bits are intercepted as a second string, for example, N is 6, and the first 6 bits are intercepted as a second string.

[0116] It should be noted that the embodiment further takes the first M of the target selling price as a third string, for example, M is 2, and the first 2 of the target selling price is taken as a third string. The first string, the second string and the third string are spliced to obtain a target string, and the SKU codes of each target combination package are ensured to be different from each other.

[0117] As shown in Figure 4 , the structure diagram of the multi-format coupon combination package management device provided by an embodiment of the application is shown in the figure. Figure 4 The application also provides a multi-format coupon combination package management device, which comprises:

[0118] The processor 401 can be implemented by a general-purpose central processing unit (CPU), a microprocessor, an application specific integrated circuit (ASIC), or one or more integrated circuits, and is configured to execute related programs to implement the technical solutions provided by the embodiments of the present application.

[0119] The memory 402 can be implemented by a read only memory (ROM), a static storage device, a dynamic storage device, or a random access memory (RAM), and the like. The memory 402 can store an operating system and other application programs. When the technical solutions provided by the embodiments of the present application are implemented by software or firmware, the related program codes are stored in the memory 402 and are called and executed by the processor 401 to implement the multi-format coupon combination package management method of the embodiments of the present application.

[0120] The input / output interface 403 is configured to implement information input and output.

[0121] The communication interface 404 is configured to implement the communication interaction between the device and other devices. The communication can be implemented by a wired manner (for example, a USB, a network cable, or the like) or a wireless manner (for example, a mobile network, WIFI, Bluetooth, or the like).

[0122] The bus 405 is configured to transmit information between various components (for example, the processor 401, the memory 402, the input / output interface 403, and the communication interface 404) of the device.

[0123] The processor 401, the memory 402, the input / output interface 403, and the communication interface 404 are connected to each other by the bus 405 to realize the communication connection between the device.

[0124] The embodiments of the present application further provide an electronic device including the multi-format coupon combination package management apparatus as described above.

[0125] The embodiments of the present application further provide a storage medium, which is a computer readable storage medium. The storage medium stores a computer program. The computer program is executed by a processor to implement the multi-format coupon combination package management method.

[0126] Memory, as a non-transitory computer-readable storage medium, can be used to store non-transitory software programs and non-transitory computer-executable programs. In addition, the memory can include a high-speed random access memory, and can also include a non-transitory memory, such as at least one magnetic disk storage device, a flash memory device, or other non-transitory solid-state memory device. In some embodiments, the memory can optionally include a memory disposed remotely with respect to the processor, which can be connected to the processor through a network. Examples of the above network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and a combination thereof. The above-described device embodiments are only illustrative, and units described as separate components can or can not be physically separated, implemented in one place, or distributed to multiple network units. Part or all of the modules can be selected according to actual needs to achieve the purpose of the present embodiment.

[0127] Those of ordinary skill in the art can understand that all or some steps in the above disclosed method and system can be implemented as software, firmware, hardware, and appropriate combinations thereof. Some or all physical components can be implemented as software executed by a processor, such as a central processing unit, a digital signal processor, or a microprocessor, or as hardware, or as an integrated circuit, such as an application-specific integrated circuit. Such software can be distributed on a computer-readable medium, which can include computer storage media (or non-transitory media) and communication media (or transitory media). As known to those of ordinary skill in the art, the term computer storage media includes volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules, or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tapes, magnetic disk storage, or other magnetic storage devices, or any other medium that can be used to store desired information and can be accessed by a computer. In addition, as known to those of ordinary skill in the art, communication media typically includes computer readable instructions, data structures, program modules, or other data in modulated data signals such as carrier waves or other transport mechanisms, and can include any information delivery medium.

[0128] The above is a specific description of the preferred embodiment of the present application, but the present application is not limited to the above-described embodiments, and those skilled in the art can make various equivalent modifications or replacements without departing from the spirit of the present application. These equivalent modifications or replacements are all included in the scope defined by the claims of the present application.

Claims

1. A multi-format coupon package management method, characterized in that: Applied to a marketing system, the marketing system includes multiple candidate business system, the marketing system is in communication with a user terminal, and each candidate business system is preset with multiple candidate coupons. The method includes: In response to a configuration request initiated by the user terminal in any of the candidate business format systems, sending a target list to the user terminal, wherein the target list records each of the candidate business format systems and the candidate coupons; Acquire multiple target coupons selected by the user terminal in the target list and their corresponding target quantities, wherein the multiple target coupons come from at least two target business formats systems; Determining a face value cost value of each target coupon based on the corresponding target quantity, and determining a first discount rate based on a historical redemption rate corresponding to the user terminal, wherein the historical redemption rate is proportional to the first discount rate, and the historical redemption rate is a ratio of the number of historical coupons that have been redeemed to the number of historical coupons that have been obtained; A target combination package is constructed based on all the target coupons, a target selling price of the target combination package is determined based on the first discount rate and all the face value costs, and the target combination package is pushed to the user terminal.

2. The multi-format coupon package management method according to claim 1, characterized in that: Determining the face value cost of each target coupon based on the corresponding target quantity includes: Obtaining the preset profit margin corresponding to each of the target business formats; Based on any of the target coupons, a preset coupon face value is determined, a single coupon cost value is determined based on the preset profit margin and the coupon face value, and the face value cost value is determined based on the single coupon cost value and the target quantity.

3. The multi-format coupon package management method according to claim 2, characterized in that: After pushing the target combination package to the user terminal, the method further includes: Based on any of the target coupons, determining the target business system to which the coupon belongs as a first business system, and determining the target business system to which the coupon does not belong as a second business system; Determining the cross-business conversion coefficient corresponding to each of the second business format systems based on a preset cross-business format mapping table, wherein the cross-business format mapping table records the preset conversion coefficient between every two candidate business format systems; After the user terminal completes the payment operation of the target combination package, the application permission of the target coupon in each of the target business formats is activated, wherein the deduction amount of the target coupon in the first business format system is the face value of the coupon, and the deduction amount of the target coupon in the second business format system is the product of the face value of the coupon and the cross-business format conversion coefficient.

4. The multi-format coupon package management method according to claim 3, characterized in that: Determining a first discount rate based on a historical write-off rate corresponding to the user terminal includes: Determining a historical cross-usage rate of the user terminal, wherein the historical cross-usage rate is used to indicate a ratio of the number of the historical coupons redeemed in the second business system to the number of the historical coupons obtained; Determining first coordination parameters corresponding to each of the target business formats based on a preset first weight and the corresponding historical write-off rate; determining a second coordination parameter according to a preset second weight and the corresponding historical cross-usage rate, and obtaining a second discount rate by summing the first coordination parameter and the second coordination parameter; The first discount rate is obtained based on the historical write-off rate and the second discount rate.

5. The multi-format coupon package management method according to claim 4, characterized in that: Obtaining the first discount rate based on the historical write-off rate and the second discount rate includes: determining a second coefficient based on the historical write-off rate and a preset first coefficient; Performing a power operation on the natural constant and the second coefficient to obtain a third coefficient; The first discount rate is determined based on the second discount rate and the third coefficient.

6. The multi-format coupon package management method according to claim 2, characterized in that: After determining the face value cost value based on the single coupon cost value and the target quantity, the method further includes, based on any of the target coupons: determining a target time period from a plurality of preset time periods based on the real time moment of initiating the configuration request; Determine the real-time click volume in the target time period, obtain the real-time inventory, input the real-time click volume and the real-time inventory into a preset LSTM model to predict a real-time demand index, and obtain a preset benchmark demand index, wherein the real-time demand index and the benchmark demand index are used to indicate the consumption rate of the target coupon; A dynamic coefficient is determined based on a ratio of the real-time demand index to the benchmark demand index, and the face value cost value is updated based on the dynamic coefficient.

7. The multi-format coupon package management method according to claim 1, characterized in that: After building a target combination package based on all the target coupons, the method further includes: Sort the target business systems according to the target quantity of the target coupons, and concatenate the preset system identification codes of the target business systems to obtain a first character string; sorting the target coupons based on the target quantity and constructing a coupon array, generating a target check code based on the coupon array and a CRC32 algorithm, and extracting the first N bits from the target check code to obtain a second character string, where N is a positive integer greater than 2; Extract the first M digits from the target selling price to obtain a third character string, where M is a positive integer greater than 2; The first character string, the second character string, and the third character string are concatenated to obtain a target character string, and the target character string is determined as the SKU code of the target combination package.

8. A multi-format coupon package management device, characterized in that: It includes at least one control processor and a memory for communicating with the at least one control processor; the memory stores instructions that can be executed by the at least one control processor, and the instructions are executed by the at least one control processor to enable the at least one control processor to execute the multi-format coupon combination package management method as described in any one of claims 1 to 7.

9. An electronic device, characterized in that: Including the multi-format coupon combination package management device as described in claim 8.

10. A computer-readable storage medium, characterized in that The computer-readable storage medium stores computer-executable instructions, and the computer-executable instructions are used to enable a computer to execute the multi-format coupon combination package management method according to any one of claims 1 to 7.

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