Dynamic point management method and device for cross-business service platform, equipment and medium

Abstract

The invention provides a dynamic point management method, device and equipment for an inter-business service platform and a medium, and the method comprises the steps: determining a target adjustment coefficient according to the activeness of a first service platform and a second service platform after the first service platform determines the second service platform based on a target user account, determining an integral conversion coefficient between the two service platforms; and after the first service platform obtains the first newly-added integral, the first newly-added integral is converted into a second newly-added integral based on the integral conversion coefficient and the target adjustment coefficient, and the second newly-added integral is added to the target user account on the second service platform. According to the technical scheme provided by the embodiment of the invention, the user can specify the second service platform on the first service platform as required, and the points generated on the first service platform are automatically transferred to the second service platform to be accumulated according to the activeness of the user on each service platform and the conversion coefficient between the service platforms; and the integral management flexibility is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of data processing, in particular to a dynamic point management method and device for cross-format service platforms, equipment and medium. BACKGROUND

[0002] At present, property enterprises begin to provide various services for owners, and common service formats include parking lot services, charging pile services, e-commerce services and retail services, etc. In order to realize the lightweight management of service formats, an independent service platform is usually configured for each type of service format, such as developing an APP or a small program independently, and users register and use related services on different service platforms according to their needs.

[0003] In order to increase user stickiness, each service platform usually sets various points in the service platform, such as check-in, watching video, forwarding content, etc. Users can exchange goods or calculate the amount according to a certain proportion when settling orders. However, since the data of each service platform is isolated from each other, the traditional scheme can only accumulate points independently in each service platform, and most users will only obtain points in the commonly used service platform, and the traffic of some service platforms with low frequency is less.

[0004] In some related technologies, cross-platform point sharing has been realized, but when obtaining points, each service platform is executed independently, and the user level and other point gains are only valid in the corresponding service platform. Users are easy to give up obtaining points in low-frequency service platforms due to point gains, and the flexibility of point management is poor. SUMMARY

[0005] The present application aims to at least solve one of the technical problems existing in the prior art. To this end, the present application provides a dynamic point management method and device for cross-format service platforms, equipment and medium, which can realize gain conversion between multiple service platforms and dynamic flow of points between multiple service platforms, and improve the flexibility of point management.

[0006] In a first aspect, the embodiments of the present application provide a dynamic point management method for cross-format service platforms, applied to a marketing system, the marketing system comprising a plurality of preset service platforms, the service formats corresponding to each of the preset service platforms being different from each other, and the method comprising:

[0007] determining a second service platform from the plurality of preset service platforms based on the user operation of the target user account on a first service platform, wherein the first service platform is the preset service platform currently logged in by the target user account;

[0008] Determining a target adjustment coefficient based on the activity of the target user account on the first service platform and the second service platform, and determining a points conversion coefficient between the first service platform and the second service platform;

[0009] In response to the target user account obtaining the first new points on the first service platform, the first new points are converted into second new points based on the points conversion coefficient and the target adjustment coefficient, and the second new points are added to the target user account on the second service platform.

[0010] According to some embodiments of the present invention, determining a target adjustment coefficient based on the activity of the target user account on the first service platform and the second service platform includes:

[0011] Determining a first activity level of the target user account on the first service platform and a second activity level on the second service platform;

[0012] When the first activity level is higher than the second activity level, determining a preset first adjustment coefficient as the target adjustment coefficient;

[0013] Alternatively, when the first activity level is the same as the second activity level, a preset second adjustment coefficient is determined as the target adjustment coefficient, wherein the second adjustment coefficient is greater than the first adjustment coefficient;

[0014] Alternatively, when the first activity level is lower than the second activity level, a preset third adjustment coefficient is determined as the target adjustment coefficient, wherein the third adjustment coefficient is greater than the second adjustment coefficient.

[0015] According to some embodiments of the present invention, determining a point conversion coefficient between the first service platform and the second service platform includes:

[0016] determining a target correlation level between the first service platform and the second service platform based on a preset first mapping table, wherein the first mapping table records a reference correlation level between any two of the preset service platforms, the reference correlation level being a high correlation level, a medium correlation level, or a low correlation level;

[0017] When the target relevance level is the high relevance level and the first activity level is lower than the second activity level, a preset first conversion coefficient is determined as the point conversion coefficient;

[0018] Alternatively, when the target correlation level is the low correlation level, the first conversion coefficient is determined as the integral conversion coefficient;

[0019] Or, a preset second conversion coefficient is determined as the integral conversion coefficient, wherein the second conversion coefficient is less than the first conversion coefficient.

[0020] According to some embodiments of the present application, converting the first new integral into a second new integral based on the integral conversion coefficient and the target adjustment coefficient comprises:

[0021] Determining a first account level of the target user account on the first service platform and a second account level of the target user account on the second service platform;

[0022] Obtaining a preset second mapping table, wherein the second mapping table records a proportional mapping relationship between account levels and level coefficients;

[0023] Determining a target level coefficient from the second mapping table based on the first account level or the second account level;

[0024] Converting the first new integral into the second new integral based on the target level coefficient, the integral conversion coefficient and the target adjustment coefficient.

[0025] According to some embodiments of the present application, determining a target level coefficient from the second mapping table based on the first account level or the second account level comprises:

[0026] When the first activity level is higher than the second activity level and the target correlation level is the high correlation level or the medium correlation level, determining the target level coefficient from the second mapping table based on the larger one of the first account level and the second account level;

[0027] Or, when the first activity level is lower than the second activity level, determining the target level coefficient from the second mapping table based on the larger one of the first account level and the second account level;

[0028] Or, determining the target level coefficient from the second mapping table based on the first account level.

[0029] According to some embodiments of the present application, in response to the target user account obtaining a first new integral on the first service platform, comprises:

[0030] Determining a target event triggered by the target user account on the first service platform, wherein the target event is preset with event new integrals;

[0031] Obtaining a historical event triggered by the target user account on the first service platform or the second service platform;

[0032] When the historical event same as the target event is not included, the event new score is determined as the first new score;

[0033] Or, from at least one historical event same as the target event, the event closest to the current time is determined as a reference event, the target time difference between the reference event and the target event is determined, the target attenuation coefficient is determined from a third preset mapping table based on the target time difference, and the first new score is determined based on the target attenuation coefficient and the event new score, wherein the third mapping table records the mapping relationship between the time difference and the candidate attenuation coefficient, and the candidate attenuation coefficient is less than 1.

[0034] According to some embodiments of the application, after the second service platform adds the second new score to the target user account, the method further comprises:

[0035] When the target order is constructed in the first service platform, the first cumulative score of the target user account in the first service platform and the second cumulative score in the second service platform are determined;

[0036] The order amount of the target order is determined, the first conversion amount is determined based on the first cumulative score, and the order amount is updated based on the first conversion amount;

[0037] When the updated order amount is greater than zero, the target conversion score is determined based on the second cumulative score, the score conversion coefficient and the target adjustment coefficient, the second conversion amount is determined based on the target conversion score, and the order amount is updated based on the second conversion amount.

[0038] In a second aspect, the embodiments of the present application provide a dynamic score management device of a cross-industry service platform, comprising at least one control processor and a memory connected in communication with the at least one control processor; the memory stores instructions executable by the at least one control processor, and the instructions are executed by the at least one control processor to enable the at least one control processor to execute the dynamic score management method of the cross-industry service platform as described in the first aspect.

[0039] In a third aspect, the embodiments of the present application provide an electronic device comprising the dynamic score management device of the cross-industry service platform as described in the second aspect.

[0040] In a fourth aspect, the embodiments of the present application provide a computer readable storage medium storing computer executable instructions for executing the dynamic score management method of the cross-industry service platform as described in the first aspect.

[0041] According to the dynamic integral management method of the cross-industry service platform provided in the embodiments of the present application, at least the following beneficial effects are achieved: a second service platform is determined from a plurality of preset service platforms based on user operations of a target user account on a first service platform, wherein the first service platform is the preset service platform currently logged into by the target user account; a target adjustment coefficient is determined based on the activity of the target user account on the first service platform and the second service platform, and an integral conversion coefficient between the first service platform and the second service platform is determined; in response to the target user account obtaining first newly-added integral on the first service platform, the first newly-added integral is converted into second newly-added integral based on the integral conversion coefficient and the target adjustment coefficient, and the second newly-added integral is added to the target user account on the second service platform. According to the technical solution of the embodiments of the present application, the user can specify the second service platform according to the demand on the first service platform, and the integral generated on the first service platform can be converted into the second service platform for accumulation according to the activity of the user on each service platform and the conversion coefficient between the service platforms, and the integral flow is automatically completed after the integral is generated, thereby improving the flexibility of integral management. BRIEF DESCRIPTION OF DRAWINGS

[0042] Figure 1 is a flowchart of the dynamic integral management method of the cross-industry service platform provided in an embodiment of the present application;

[0043] Figure 2 is a complete flowchart of the dynamic integral management method of the cross-industry service platform provided in another embodiment of the present application;

[0044] Figure 3 is a structural diagram of the dynamic integral management device of the cross-industry service platform provided in another embodiment of the present application. DETAILED DESCRIPTION

[0045] The embodiments of the present application are described in detail below, and examples of the embodiments are shown in the drawings, wherein the same or similar reference signs represent the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary and are only used to explain the present application, and cannot be understood as a limitation on the present application.

[0046] In the description of the present application, it should be understood that the orientation description, such as the orientation or position relationship indicated by up, down, front, back, left, right, etc., is based on the orientation or position relationship shown in the drawings, and is only for the convenience of describing the present application and simplifying the description, and does not indicate or imply that the device or element referred to must have a particular orientation, be constructed and operated in a particular orientation, and therefore cannot be understood as a limitation on the present application.

[0047] In the description of the present application, the meaning of one or more is one or more, the meaning of multiple is more than two, greater than, less than, more than, etc. are understood as not including the number, above, below, within, etc. are understood as including the number. If the first, second is described, it is only used for the purpose of distinguishing technical features, and cannot be understood as indicating or implying relative importance or implicitly indicating the number of indicated technical features or implicitly indicating the sequence of indicated technical features.

[0048] In the description of the present application, unless otherwise explicitly limited, the words such as setting, installing, connecting, etc. should be broadly understood, and those skilled in the art can reasonably determine the specific meaning of the above words in the present application in combination with the specific content of the technical scheme.

[0049] The embodiment of the present application provides a kind of dynamic integral management method, device, equipment and medium of cross-format service platform, wherein the dynamic integral management method of cross-format service platform includes: based on the user operation of target user account in first service platform, determine second service platform from multiple preset service platforms, wherein the first service platform is the preset service platform that the target user account currently logs in;Based on the activity of the target user account in the first service platform and the second service platform, determine target adjustment coefficient, determine the integral conversion coefficient between the first service platform and the second service platform;In response to the first new integral that the target user account obtains in the first service platform, based on the integral conversion coefficient and the target adjustment coefficient, the first new integral is converted into second new integral, and the second new integral is added to the target user account in the second service platform.According to the technical scheme of the embodiment of the present application, user can specify second service platform according to demand in first service platform, according to the activity of user in each service platform and the conversion coefficient between service platforms, the integral generated in first service platform is converted into second service platform and is accumulated, after the integral is generated, integral flow is automatically completed, and the flexibility of integral management is improved.

[0050] The technical scheme of the embodiment of the present application is further described below.

[0051] Referring to Figure 1 , Figure 1 The flow chart of the dynamic integral management method of cross-format service platform provided by the embodiment of the present application, the technical scheme of the embodiment is applied to marketing system, and the marketing system includes multiple preset service platforms, the service format corresponding to each preset service platform is different from each other, and the dynamic integral management method of the cross-format service platform includes but is not limited to the following steps:

[0052] S10 , based on the user operation of the target user account on the first service platform, determining a second service platform from a plurality of preset service platforms, wherein the first service platform is the preset service platform currently logged in by the target user account.

[0053] It should be noted that the marketing system of this embodiment includes multiple preset service platforms, each corresponding to a service format. For example, one preset service platform corresponds to parking services, another to charging station services, and another to vending machines. Each preset service platform is communicatively connected to the marketing system, enabling the marketing system to aggregate and transfer information between the preset service platforms.

[0054] It should be noted that the carrier of the preset service platform can be an APP or a mini program. For example, users can log in to the parking service platform through the parking management APP, and log in to the corresponding preset service platform by scanning the code at the automatic vending machine to access the mini program.

[0055] It should be noted that after the user logs in to the first service platform, a platform option can be provided in the user settings of the first service platform. The platform option includes various preset service platforms, and the preset service platform selected in the platform option is determined as the second service platform. If any preset service platform is not selected in the platform option, the technical solution of this embodiment will not be executed, and the first newly added points can be accumulated on the first service platform. Users can flexibly adjust or disable the points transfer function according to actual needs to improve the flexibility of points management.

[0056] It should be noted that if the user has not configured a second service platform in the platform options, the platform options can be further displayed in a pop-up window on the first service platform after the first new points are generated for the first time. This prevents users from being unfamiliar with the platform configuration method or forgetting to configure the second service platform. The user can select the second service platform in the pop-up window, or cancel the configuration to retain the first service platform as the point accumulation object, effectively improving the user experience. Of course, after performing the above operations for the first time, the default second service platform can be saved. The user can change the second service platform in the user settings to improve the flexibility of point management.

[0057] S20: Determine a target adjustment coefficient based on the activity of the target user account on the first service platform and the second service platform, and determine a points conversion coefficient between the first service platform and the second service platform.

[0058] It should be noted that the target user account can be logged in by a mobile phone number or the like, and the user can associate the accounts after registering on the first service platform and the second service platform through the same mobile phone number. Of course, the account association of the two service platforms in the marketing system can also be achieved through other association methods, for example, after selecting the second service platform, the user ID is input on the first service platform, and the account matching is realized based on the user ID on the second service platform, which can ensure that the target user account is associated in the two service platforms.

[0059] It should be noted that after the target user account accesses the first service platform and the second service platform, the target adjustment coefficient is determined according to the activity of the target user account in the two service platforms. For example, the activity of the target user account in the first service platform is low, and the activity of the target user account in the second service platform is high. In the case that the higher the activity, the more the integral reward, the first newly added integral obtained by the first service platform can be amplified according to the activity of the second service platform, and the amplification coefficient is determined as the target adjustment coefficient, so that the target user account can dynamically determine the target adjustment coefficient according to the activity of the multiple service platforms.

[0060] It should be noted that the target adjustment coefficient corresponding to different second service platforms can be different. Taking the parking lot service platform and the retail machine service platform as examples, the user rarely uses the retail machine, but uses the parking lot every day. This makes the activity of the target user account in the parking lot service platform higher and the activity of the target user account in the retail machine service platform lower. When the first platform is also a charging pile service platform, the coefficient of transferring the integral obtained by checking in or watching video in the charging pile service platform to the parking lot service platform and the retail machine service platform is different. The parking lot service platform has a higher activity, so that the target adjustment coefficient is larger, for example, greater than 1. The activity of the retail machine service platform is smaller, and the target adjustment coefficient is smaller, for example, less than 1.

[0061] It should be noted that the integral conversion coefficient between the first service platform and the second service platform can be pre-set, for example, the coefficient of converting from the parking lot service platform to the charging pile service platform is 1:2. The integral conversion coefficient can also be determined according to the activity of the target user account and the correlation between the service platforms. For example, the parking lot service platform and the charging pile service platform are both automobile-related service platforms, and the correlation is high, so a higher integral conversion coefficient can be set. The correlation between the parking lot service platform and the retail machine service platform is low, and a lower integral conversion coefficient can be set.

[0062] S30, in response to the target user account obtaining the first newly added integral in the first service platform, converting the first newly added integral into the second newly added integral based on the integral conversion coefficient and the target adjustment coefficient, and adding the second newly added integral for the target user account in the second service platform.

[0063] It should be noted that the first newly added points can be obtained through common points rewarding events, such as check-in, watching video, purchasing goods, etc., which will not be described in detail here.

[0064] It should be noted that after obtaining the first newly added points, the second newly added points can be obtained by multiplying the points conversion coefficient and the target adjustment coefficient obtained in the above description, and the second newly added points are counted to the second service platform, so as to directly record the points reward obtained in the first service platform to the second service platform, and the user can flexibly configure the service platform for accumulating points according to the user's own needs. In the case that points can be exchanged for goods or converted into money, the user can obtain points in each preset service platform under the marketing system, and accumulate them into a commonly used service platform according to the mode of the above embodiment for use, which not only realizes the cross-platform use of points, but also effectively improves the activity of the user in the service platform with low demand for point use, thereby improving the overall activity of the marketing system and improving the user experience.

[0065] Exemplarily, for the user without a vehicle, the use frequency of the parking lot service platform and the charging pile service platform is low, based on the technical solution of the embodiment, the user can set the second service platform as the vending machine service platform in the parking lot service platform and the charging pile service platform, so as to perform the operation of obtaining points such as check-in and watching video in the parking lot APP and the charging pile applet, and the obtained points are counted to the vending machine service platform, which can be directly used when shopping in the automatic vending machine, and the user activity of the parking lot service platform and the charging pile service platform is increased.

[0066] In addition, in an embodiment, with reference to Figure 2 In step S20, the target adjustment coefficient is determined based on the activity of the target user account in the first service platform and the second service platform, which specifically includes but is not limited to the following steps:

[0067] S21, determining the first activity level of the target user account in the first service platform and the second activity level in the second service platform;

[0068] S22, when the first activity level is higher than the second activity level, determining the preset first adjustment coefficient as the target adjustment coefficient;

[0069] S23, when the first activity level is the same as the second activity level, determining the preset second adjustment coefficient as the target adjustment coefficient, wherein the second adjustment coefficient is greater than the first adjustment coefficient;

[0070] S24, when the first activity level is lower than the second activity level, determining the preset third adjustment coefficient as the target adjustment coefficient, wherein the third adjustment coefficient is greater than the second adjustment coefficient.

[0071] It should be noted that the activity level of each service platform can be obtained according to the target user account, when the target user account is logged in the first service platform, the corresponding first activity level can be directly obtained in the first service platform, the first service platform sends the target user account to the marketing system, the marketing system sends the target user account to the second service platform determined above, so that the second service platform feeds back the second activity level, the embodiment utilizes the characteristics that the marketing system can communicate with different preset service platforms and can aggregate information, and determines the target adjustment coefficient by obtaining the first activity level and the second activity level through the marketing system, instead of using the first service platform to perform the above processing, which provides an execution subject for realizing cross-service platform flow and calculation of points under the premise that the data of the preset service platforms are isolated from each other.

[0072] It should be noted that since the preset service platforms belong to the same marketing system, each preset service platform in the embodiment adopts the same rating standard for the activity level, for example, the activity level is determined according to the number of consecutive login dates, or the activity level is determined according to the online duration in the past period of time, so that the rating standard of each preset service platform is ensured, and the embodiment does not limit the determination condition of the activity level.

[0073] It is worth noting that based on the operation of selecting the second service platform by the user, it can be determined that the user is more likely to use points in the second service platform, in this case, the embodiment dynamically selects one from the three adjustment coefficients set as the target adjustment coefficient according to the size relationship between the first activity level and the second activity level, wherein the third adjustment coefficient is greater than the second adjustment coefficient, and the second adjustment coefficient is greater than the first adjustment coefficient. For example, the third adjustment coefficient is greater than 1, the second adjustment coefficient is equal to 1, and the first adjustment coefficient is less than 1.

[0074] It should be noted that when the first activity level is higher than the second activity level, it can be determined that the activity of the target user account in the second service platform is low, in this case, the embodiment applies the first adjustment coefficient with a smaller value as the target adjustment coefficient, so that the points of the second service platform increase at a smaller amplitude, so that the user can continuously perform the operation of obtaining points in the first service platform with a higher activity level, thereby improving the user activity of the first service platform.

[0075] It should be noted that when the first activity level is equal to the second activity level, it can be determined that the activity of the user in the two service platforms is equivalent, the second adjustment coefficient is determined as the target adjustment coefficient, so that the first new points can increase at a close amplitude in the first service platform and the second service platform, thereby improving the user experience.

[0076] It should be noted that when the first activity level is lower than the second activity level, it can be determined that the user starts to use the first service platform with lower activity to obtain points in order to use points in the second service platform with higher activity, and the third adjustment coefficient with the maximum value is used as the target adjustment coefficient at this time, so as to encourage the user to use the first service platform with lower activity in the past more, and effectively improve the user activity and user stickiness of the marketing system of each preset service platform.

[0077] In addition, in an embodiment, with reference to Figure 2 In step S20, the point conversion coefficient between the first service platform and the second service platform is determined, specifically including but not limited to the following steps:

[0078] S25, determining a target correlation level between the first service platform and the second service platform based on a preset first mapping table, wherein the first mapping table records reference correlation levels between any two preset service platforms, and the reference correlation level is a high correlation level, a medium correlation level or a low correlation level;

[0079] S26, when the target correlation level is a high correlation level, and the first activity level is lower than the second activity level, determining a preset first conversion coefficient as the point conversion coefficient;

[0080] S27, when the target correlation level is a low correlation level, determining the first conversion coefficient as the point conversion coefficient;

[0081] S28, determining a preset second conversion coefficient as the point conversion coefficient, wherein the second conversion coefficient is less than the first conversion coefficient.

[0082] It should be noted that the embodiment records the reference correlation levels between each preset service platform through the first mapping table, and the reference correlation level is a high correlation level, a medium correlation level or a low correlation level, for example, the user using the charging pile is likely to use the parking lot, and the reference correlation between the charging pile service platform and the parking lot service platform can be a high correlation level; for example, the user using the charging pile may shop in the automatic vending machine during the charging process, and the reference correlation between the charging pile service platform and the vending machine service platform can be a medium correlation level, and the reference correlation level between each preset service platform can be set according to actual needs. The embodiment triggers the selection mechanism of the point conversion coefficient through the artificially set reference correlation, and improves the flexibility of the point conversion coefficient.

[0083] It should be noted that when the target correlation level is a high correlation level, the correlation between the first service platform and the second service platform is high, and if the first activity level is lower than the second activity level, the first conversion coefficient with a larger value is used as the integral conversion coefficient, so that the first new integral obtained by the first service platform can be converted into the second new integral at a larger proportion, the high correlation between the service platforms is used to increase the probability of the user using the first service platform, and the user activity of the first service platform is improved.

[0084] It should be noted that when the target correlation level is a low correlation level, the correlation between the first service platform and the second service platform is low, and the possibility that the user uses the second service platform synchronously uses the first service platform is small. Since the user transfers the first new integral to the second service platform, the first conversion coefficient with a larger value is set as the integral conversion coefficient at this time, which can promote the user to use the first service platform to obtain the integral at a higher integral conversion coefficient in the case that the user uses the service mode of the first service platform less, thereby improving the user activity of the first service platform.

[0085] It should be noted that in the case other than steps S26 and S27, the second conversion coefficient with a smaller value can be used as the integral conversion coefficient.

[0086] In addition, in an embodiment, the target correlation level is determined by referring to Figure 2 In step S30, the first new integral is converted into the second new integral based on the integral conversion coefficient and the target adjustment coefficient, and specifically includes but is not limited to the following steps:

[0087] S321, determining the first account level of the target user account on the first service platform and the second account level on the second service platform;

[0088] S322, obtaining a preset second mapping table, wherein the second mapping table records a proportional mapping relationship between the account level and the level coefficient;

[0089] S323, determining the target level coefficient from the second mapping table based on the first account level or the second account level;

[0090] S324, converting the first new integral into the second new integral based on the target level coefficient, the integral conversion coefficient and the target adjustment coefficient.

[0091] It should be noted that each preset service platform can have a corresponding account level, for example, the account level is improved by opening a member, or the account level is dynamically adjusted according to the cumulative activity of the user, and the acquisition mechanism of the account level is not limited here.

[0092] It should be noted that the embodiment records the proportional mapping relationship between the account level and the level coefficient through the second mapping table, and the higher the account level corresponds to the higher level coefficient, so that the high-level member can obtain more points in the case of completing the same event.

[0093] It should be noted that the first account level and the second account level can query the corresponding level coefficient in the second mapping table respectively, and the embodiment determines the target level coefficient according to the first account level and the second account level, for example, queries the target level coefficient in the second mapping table with the higher account level, or queries the target level coefficient in the second mapping table with the account level corresponding to the service platform with the higher activity level, and introduces the target level coefficient when calculating the second new points, which can dynamically form a gain for the first new points according to the account level of the user, and improve the flexibility of account management.

[0094] In addition, in an embodiment, referring to Figure 2 , step S323 specifically includes but is not limited to the following steps:

[0095] S3231, when the first activity level is higher than the second activity level, and the target related level is a high related level or a medium related level, determining the target level coefficient from the second mapping table based on the larger one of the first account level and the second account level;

[0096] S3232, when the first activity level is lower than the second activity level, determining the target level coefficient from the second mapping table based on the larger one of the first account level and the second account level;

[0097] S3233, determining the target level coefficient from the second mapping table based on the first account level.

[0098] It should be noted that the embodiment takes the activity level and the target related level as the trigger condition, so that the comparison between the first account level and the second account level is automatically triggered after the first new points are obtained, and the flexibility of point calculation is improved.

[0099] It should be noted that in step S3231, the first new points are transferred from the first service platform with high activity to the second service platform with low activity, and if the target related level is a high related level or a medium related level, it can be predicted that the user starts to use the second service platform with low activity, at this time, the target level coefficient is determined from the second mapping table with the higher level, so that the first new points can be converted into the second new points with a larger target level coefficient, increasing the second new points that can be used by the user in the second service platform with low activity, and is beneficial to improve the use frequency of the second service platform with low activity level.

[0100] For example, the first service platform is a parking lot service platform, the second service platform is a charging pile service platform, and the user's vehicle is replaced from a fuel vehicle to an electric vehicle. At this time, the activity level of the charging pile service platform is lower than that of the parking lot service platform, but the user can set the operation of the second service platform to determine that the user starts to use the charging pile service platform, and it can be predicted that the frequency of the user using the charging pile service platform will gradually increase. The activity level is not necessarily positively correlated with the account level, for example, in the above example, the user can purchase a membership in the charging pile service platform to make the second account level higher than the first account level, and a higher account level can determine a larger target level coefficient value.

[0101] It should be noted that in step S3233, the first activity level is lower than the second activity level, which can determine that the user uses the first service platform less frequently, and the first service platform is mainly used to obtain points. The target level coefficient is determined by the larger value of the first account level and the second account level, thereby increasing the probability of the user continuing to obtain points in the first service platform, and providing a reward mechanism to improve the user's activity. It should be noted that in the case where the first activity level is lower than the second activity level, the first account level can also be higher than the second account level, for example, the user uses the first service platform frequently for a period of time, so that the first account level is higher. After a period of suspension, the second service platform is used, and the first activity level is lowered to below the second activity level due to the suspension of the first service platform. At this time, the target level coefficient is determined by the higher first account level, so that the user can benefit from the historical accumulation of the first account level, thereby increasing the user's enthusiasm for using the first service platform.

[0102] It should be noted that in addition to the scenarios of steps S3231 and S3232, the first account level is used to query the target level coefficient from the second mapping table, which will not be described in detail here.

[0103] In addition, in an embodiment, with reference to Figure 2 In step S30, in response to the target user account obtaining the first new points in the first service platform, specifically including but not limited to the following steps:

[0104] S311, determining a target event triggered by the target user account in the first service platform, wherein the target event is preset with event new points;

[0105] S312, obtaining a historical event triggered by the target user account in the first service platform or the second service platform;

[0106] S313, when the historical event does not include the same target event, the event new points are determined as the first new points;

[0107] S314, from the at least one historical event same as the target event, determining a reference event closest to the current time, determining a target time difference between the reference event and the target event, determining a target attenuation coefficient from a preset third mapping table based on the target time difference, determining the first new integral based on the target attenuation coefficient and the event new integral, wherein the third mapping table records a mapping relationship between the time difference and the candidate attenuation coefficient, and the candidate attenuation coefficient is less than 1.

[0108] It should be noted that the first service platform can have multiple types of triggerable integral events, such as check-in, watching video for a certain time length, etc. After triggering the target event, the embodiment presets an event new integral for each integral event. After completing the target event, the first service platform sends the event new integral to the marketing system for subsequent calculation, and does not directly settle in the first service platform.

[0109] It should be noted that if the target user account is not a new user, the target user account can obtain a triggered historical event from the first service platform and the second service platform, and the historical event is an integral event completed in the past. Each event can be identified by an event ID, for example, a check-in event is set with an ID, and another ID is set for an order payment event. In step S313, when there is no historical event same as the target event, the target event has not been completed in the two service platforms, and at this time the event new integral is directly determined as the first new integral. The embodiment takes the historical events of the first service platform and the second service platform as the data pool for traversal, can take the marketing system as the data processing center, and based on the target event in the historical events of the two isolated service platforms, the event traversal across platforms is realized, and after the target event is completed in the first service platform, the completion in the second service platform can be considered, and the flexibility and data breadth of determining the event integral are improved.

[0110] It should be noted that in step S314, the time difference and the candidate attenuation coefficient recorded in the third mapping table are inversely proportional, and since the candidate attenuation coefficient is less than 1, the greater the time difference, the smaller the candidate attenuation coefficient. When there is a historical event same as the target event, the event has been completed at least once in the first service platform and / or the second service platform, and the embodiment determines the most recently completed as the reference event, and determines the target attenuation coefficient in the third mapping table according to the target time difference between the reference event and the target event, that is, the longer the time interval between the target event and the reference event, the smaller the target attenuation coefficient, so that the event new integral is converted into the first new integral with a smaller value. By introducing the target attenuation coefficient, the recent event has a higher income than the long-term event, and more integral rewards are provided to users with higher activity, and the user enthusiasm is improved.

[0111] In addition, in an embodiment, referring to Figure 2After executing step S30, the following steps are also included but not limited to:

[0112] S41, when a target order is established on the first service platform, determining a first accumulated point of the target user account on the first service platform and a second accumulated point on the second service platform;

[0113] S42, determining the order amount of the target order, determining a first converted amount based on the first accumulated points, and updating the order amount based on the first converted amount;

[0114] S43, when the updated order amount is greater than zero, determine the target conversion points based on the second accumulated points, the point conversion coefficient and the target adjustment coefficient, determine the second conversion amount based on the target conversion points, and update the order amount based on the second conversion amount.

[0115] It should be noted that after the target order is constructed on the first service platform, the order amount can be deducted according to the points of the target user account. Since the target order is generated on the first service platform, the first accumulated points are first used to determine the first conversion amount. If the first accumulated points are sufficient and the first conversion amount is greater than the order amount, the points can be deducted according to relevant technologies. No further details will be given here.

[0116] It should be noted that when the first conversion amount is insufficient, this embodiment uses the marketing system as the data processing center to obtain the updated order amount from the first service platform, and reversely converts the second accumulated points of the second service platform into the target conversion points of the first service platform based on the points conversion coefficient and the target adjustment coefficient. The specific calculation method is the same as the conversion of the first newly added points into the second newly added points, the difference is that the calculation direction is opposite, and it will not be repeated here. After obtaining the target conversion points, the second conversion amount is determined in the same way for point deduction, thereby realizing the mutual communication of points between the two preset service platforms and improving the flexibility of point use.

[0117] like Figure 3 As shown, Figure 3 This is a structural diagram of a dynamic points management device for a cross-industry service platform provided by one embodiment of the present invention. The present invention also provides a dynamic points management device for a cross-industry service platform, including:

[0118] The processor 401 may be implemented as a general-purpose central processing unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, and is configured to execute relevant programs to implement the technical solutions provided in the embodiments of the present application.

[0119] The memory 402 can be implemented in the form of a Read Only Memory (ROM), a static storage device, a dynamic storage device, or a Random Access Memory (RAM), etc. The memory 402 can store an operating system and other application programs, and when the technical solutions provided by the embodiments of the present specification are implemented by software or firmware, the related program codes are stored in the memory 402 and are called and executed by the processor 401 to implement the dynamic point management method of the cross-format service platform of the embodiments of the present application;

[0120] The input / output interface 403 is configured to realize information input and output.

[0121] The communication interface 404 is configured to realize the communication interaction between the device and other devices, and the communication can be realized by a wired manner (for example, a USB, a network cable, etc.) or a wireless manner (for example, a mobile network, WIFI, Bluetooth, etc.).

[0122] The bus 405 is configured to transmit information between various components (for example, the processor 401, the memory 402, the input / output interface 403, and the communication interface 404) of the device.

[0123] The processor 401, the memory 402, the input / output interface 403, and the communication interface 404 are connected to each other through the bus 405 to realize the communication connection between the device.

[0124] The embodiments of the present application also provide an electronic device, which comprises the dynamic point management apparatus of the cross-format service platform as described above.

[0125] The embodiments of the present application also provide a storage medium, which is a computer readable storage medium, and the storage medium stores a computer program. When the computer program is executed by a processor, the dynamic point management method of the cross-format service platform is realized.

[0126] The memory, as a non-transient computer-readable storage medium, can be used to store non-transient software programs and non-transient computer executable programs. In addition, the memory may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some embodiments, the memory optionally includes a memory remotely located relative to the processor, and these remote memories can be connected to the processor via a network. Examples of the above-mentioned networks include but are not limited to the Internet, an intranet, a local area network, a mobile communication network and a combination thereof. The device embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and are located in one place, or may be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present embodiment.

[0127] Those skilled in the art will appreciate that all or some of the steps and systems in the method disclosed above can be implemented as software, firmware, hardware, and appropriate combinations thereof. Some physical components or all physical components can be implemented as software executed by a processor, such as a central processing unit, a digital signal processor, or a microprocessor, or implemented as hardware, or implemented as an integrated circuit, such as an application-specific integrated circuit. Such software can be distributed on a computer-readable medium, and the computer-readable medium can include computer storage media (or non-transitory media) and communication media (or temporary media). As known to those skilled in the art, the term computer storage media is included in any method or technology for storing information (such as computer-readable instructions, data structures, program modules, or other data) and is volatile and non-volatile, removable, and non-removable. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory, or other memory technology, CD-ROM, digital versatile disks (DVD), or other optical disk storage, magnetic cassettes, magnetic tapes, disk storage, or other magnetic storage devices, or any other medium that can be used to store desired information and can be accessed by a computer. Furthermore, as is well known to those skilled in the art, communication media typically includes computer-readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave or other transport mechanism, and may include any information delivery media.

[0128] The above is a specific description of the preferred implementation of the present invention, but the present invention is not limited to the above implementation. Those skilled in the art can also make various equivalent modifications or substitutions under the shared conditions that do not violate the spirit of the present invention. These equivalent modifications or substitutions are all included in the scope defined by the claims of the present invention.

Claims

1. A dynamic points management method for a cross-industry service platform, characterized in that: Applied to a marketing system, the marketing system includes a plurality of preset service platforms, each of which corresponds to a different service format, the method includes: Based on the user operation of the target user account on the first service platform, determining a second service platform from the plurality of preset service platforms, wherein the first service platform is the preset service platform currently logged in by the target user account; Determining a target adjustment coefficient based on the activity of the target user account on the first service platform and the second service platform, and determining a points conversion coefficient between the first service platform and the second service platform; In response to the target user account obtaining the first new points on the first service platform, the first new points are converted into second new points based on the points conversion coefficient and the target adjustment coefficient, and the second new points are added to the target user account on the second service platform.

2. The dynamic points management method for a cross-industry service platform according to claim 1 is characterized in that: Determining a target adjustment coefficient based on the activity of the target user account on the first service platform and the second service platform includes: Determining a first activity level of the target user account on the first service platform and a second activity level on the second service platform; When the first activity level is higher than the second activity level, determining a preset first adjustment coefficient as the target adjustment coefficient; Alternatively, when the first activity level is the same as the second activity level, a preset second adjustment coefficient is determined as the target adjustment coefficient, wherein the second adjustment coefficient is greater than the first adjustment coefficient; Alternatively, when the first activity level is lower than the second activity level, a preset third adjustment coefficient is determined as the target adjustment coefficient, wherein the third adjustment coefficient is greater than the second adjustment coefficient.

3. The dynamic points management method for a cross-industry service platform according to claim 2 is characterized in that: Determining a points conversion coefficient between the first service platform and the second service platform includes: determining a target correlation level between the first service platform and the second service platform based on a preset first mapping table, wherein the first mapping table records a reference correlation level between any two of the preset service platforms, the reference correlation level being a high correlation level, a medium correlation level, or a low correlation level; When the target relevance level is the high relevance level and the first activity level is lower than the second activity level, a preset first conversion coefficient is determined as the point conversion coefficient; Alternatively, when the target correlation level is the low correlation level, the first conversion coefficient is determined as the integral conversion coefficient; Alternatively, a preset second conversion coefficient is determined as the integral conversion coefficient, wherein the second conversion coefficient is smaller than the first conversion coefficient.

4. The dynamic points management method for a cross-industry service platform according to claim 3 is characterized in that: Converting the first newly added points into second newly added points based on the points conversion coefficient and the target adjustment coefficient includes: Determining a first account level of the target user account on the first service platform and a second account level of the target user account on the second service platform; Obtaining a preset second mapping table, wherein the second mapping table records a proportional mapping relationship between account levels and level coefficients; determining a target level coefficient from the second mapping table based on the first account level or the second account level; The first additional points are converted into the second additional points based on the target level coefficient, the points conversion coefficient, and the target adjustment coefficient.

5. The dynamic points management method for a cross-industry service platform according to claim 4 is characterized in that: Determining a target level coefficient from the second mapping table based on the first account level or the second account level includes: When the first activity level is higher than the second activity level, and the target relevance level is the high relevance level or the medium relevance level, determining the target level coefficient from the second mapping table based on the larger of the first account level and the second account level; Alternatively, when the first activity level is lower than the second activity level, determining the target level coefficient from the second mapping table based on the larger of the first account level and the second account level; Alternatively, the target level coefficient is determined from the second mapping table based on the first account level.

6. The dynamic points management method for a cross-industry service platform according to claim 4 is characterized in that: In response to the target user account acquiring the first newly added points on the first service platform, the method includes: Determining a target event triggered by the target user account on the first service platform, wherein the target event is preset with event-added points; Obtaining historical events triggered by the target user account on the first service platform or the second service platform; When the historical event that is the same as the target event is not included, determining the newly added points of the event as the first newly added points; Alternatively, from at least one of the historical events that is the same as the target event, the one closest to the current moment is determined as the reference event, the target time difference between the reference event and the target event is determined, the target attenuation coefficient is determined from a preset third mapping table based on the target time difference, and the first new integral is determined based on the target attenuation coefficient and the event new integral, wherein the third mapping table records the mapping relationship between the time difference and the candidate attenuation coefficient, and the candidate attenuation coefficient is less than 1.

7. The dynamic points management method for a cross-industry service platform according to claim 1, characterized in that: After the second service platform adds the second newly added points to the target user account, the method further includes: When a target order is established on the first service platform, determining a first accumulated point of the target user account on the first service platform and a second accumulated point on the second service platform; Determining an order amount of the target order, determining a first converted amount based on the first accumulated points, and updating the order amount based on the first converted amount; When the updated order amount is greater than zero, the target conversion points are determined based on the second accumulated points, the point conversion coefficient and the target adjustment coefficient, the second conversion amount is determined based on the target conversion points, and the order amount is updated based on the second conversion amount.

8. A dynamic points management device for a cross-industry service platform, characterized in that: It includes at least one control processor and a memory for communicating with the at least one control processor; the memory stores instructions that can be executed by the at least one control processor, and the instructions are executed by the at least one control processor to enable the at least one control processor to execute the dynamic points management method of the cross-industry service platform as described in any one of claims 1 to 7.

9. An electronic device, characterized in that: Including the dynamic points management device of the cross-industry service platform as described in claim 8.

10. A computer-readable storage medium, characterized in that The computer-readable storage medium stores computer-executable instructions, and the computer-executable instructions are used to enable a computer to execute the dynamic points management method for a cross-industry service platform as described in any one of claims 1 to 7.

Images