Commodity evaluation method, device, equipment, medium and program product

Abstract

The invention relates to a commodity evaluation method and device, equipment, a medium and a program product. The method comprises the following steps: in response to a scoring operation on a target commodity, displaying a target commodity problem and target candidate evaluation content corresponding to the target commodity problem in an evaluation area of an evaluation page; wherein the target candidate evaluation content is determined according to the current scoring result; in response to an editing operation on the target candidate evaluation content, determining the target evaluation content; and in response to a publishing operation on the target evaluation content, publishing the target evaluation content. By adopting the method, the real use feeling of the user can be fit, the authenticity of user evaluation is ensured, the evaluation willingness and the evaluation quality of the user are improved, and the use feeling of the user on the social media platform is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of Internet, and in particular to a commodity evaluation method, device, equipment, medium and program product. BACKGROUND

[0002] With the popularity of mobile Internet, in the field of Internet related services, user evaluation is extremely important for commodity promotion, service improvement and decision-making of other users.

[0003] In the traditional technology, after receiving the commodity, the user usually selects the static score and freely expresses in the blank text box to evaluate the commodity and related services based on the basic form.

[0004] However, the above-mentioned method can complete the evaluation of the commodity and related services, but only through the static score selection and the blank text box, the user cannot be guided to make detailed evaluation, which leads to low user evaluation willingness and further affects the quality of commodity evaluation, so there is a problem of low evaluation participation. SUMMARY

[0005] Therefore, it is necessary to provide a commodity evaluation method, device, equipment, medium and program product capable of improving user evaluation participation based on the above technical problems.

[0006] In a first aspect, the present application provides a commodity evaluation method, comprising:

[0007] In response to the scoring operation of the target commodity, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area of the evaluation page; wherein the target candidate evaluation content is determined according to the current scoring result;

[0008] In response to the editing operation of the target candidate evaluation content, the target evaluation content is determined;

[0009] In response to the publishing operation of the target evaluation content, the target evaluation content is published.

[0010] In one embodiment, in response to the scoring operation of the target commodity, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area of the evaluation page, comprising: in response to the confirmation of the target commodity, the evaluation page is displayed; the evaluation page comprises a scoring area; in response to the scoring operation of the target commodity in the scoring area, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area.

[0011] In one of the embodiments, in response to the scoring operation on the target commodity in the scoring area, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area, including: in response to the scoring operation on the target commodity in the scoring area, the current scoring result is displayed in the scoring area; in response to the completion of the scoring, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area; during the display process, at least one of the following operations is performed: the scoring area is hidden; an input keyboard is displayed in the evaluation area; the text editing area in the evaluation area is reduced; the page closing control in the evaluation page is switched to display as a content publishing control; and the content publishing control is used to publish the target evaluation content.

[0012] In one of the embodiments, the target candidate evaluation content is displayed in the text editing area of the evaluation area; the target candidate evaluation content includes an attribute editing block of the target commodity under the target commodity question and an evaluation description text for the attribute editing block; in response to the editing operation on the target candidate evaluation content, the target evaluation content is determined, including: in response to the editing operation on the target attribute editing block in the text editing area, the target evaluation content is determined according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text.

[0013] In one of the embodiments, in response to the editing operation on the target attribute editing block in the text editing area, the target evaluation content is determined according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text, including: the target attribute editing block currently edited in the text editing area is determined; in response to the editing operation on the target attribute editing block, the edited content is converted into editable text in the text editing area; and the target evaluation content is determined according to the editable text corresponding to the target attribute editing block and the corresponding evaluation description text.

[0014] In one of the embodiments, in response to the editing operation on the target attribute editing block, the edited content is converted into editable text in the text editing area, including: in response to the content editing operation on the target attribute editing block, the edited content is displayed in the target attribute editing block; in response to the state changing operation on the target attribute editing block, the target attribute editing block is converted from the active state to the completed state, so that the target attribute editing block with the displayed edited content is displayed as editable text.

[0015] In one of the embodiments, the state changing operation on the target attribute editing block includes at least one of the following: a trigger operation on an area other than the target attribute editing block; a trigger operation on a fill-in completion control in the evaluation area; and a trigger operation on a publishing control in the evaluation page.

[0016] In one of the embodiments, the target attribute editing block currently being edited in the text editing area is determined, including at least one of the following: determining the target attribute editing block in response to a selection operation on the target attribute editing block; determining a new target attribute editing block according to the arrangement of the attribute editing blocks that have not been edited in response to the completion of editing on a previous target attribute editing block.

[0017] In one of the embodiments, the evaluation area further includes a question display area; the question display area displays at least one candidate commodity question; the method further includes at least one of the following: displaying target candidate evaluation content corresponding to a target commodity question in the text editing area in response to a selection operation on the target commodity question in the question display area; switching the display of the target commodity question in the question display area in response to a question switching operation on the question display area, and displaying target candidate evaluation content corresponding to the target commodity question in the text editing area.

[0018] In one of the embodiments, the method further includes displaying at least one candidate commodity question of a questioning object for the target commodity in the question display area in response to a question viewing operation.

[0019] In one of the embodiments, the method further includes: displaying rewritten content in response to a content rewriting operation on target evaluation content in the text editing area; displaying rewriting guide content under the evaluation theme corresponding to the target evaluation content in the case of identifying that the rewritten content is invalid evaluation content; wherein the rewriting guide content is determined based on at least one of the evaluation sentiment of the invalid evaluation content, the behavior association data corresponding to the historical interaction behavior of the current evaluation account for the target commodity, and the current evaluation result.

[0020] In one of the embodiments, the evaluation page further includes a scoring area; the method further includes at least one of the following: displaying a scoring block under different evaluation dimensions in the scoring area in the case of a current score being less than a preset score in response to a scoring operation on the target commodity in the scoring area; the scoring block includes a to-be-scored value and an evaluation feedback label under the corresponding evaluation dimension; determining a current evaluation result and a current evaluation feedback in response to a scoring operation in the scoring block; displaying a scoring block under different evaluation dimensions in the scoring area in the case of the current score being not less than the preset score in response to a scoring operation on the target commodity in the scoring area; the score value under the corresponding evaluation dimension in the scoring block is the current score value.

[0021] In one of the embodiments, in the case of the number of purchases of the target commodity being greater than a preset number threshold, the method further includes: displaying a target repeat purchase text in the text editing area of the evaluation area; and / or displaying a scored completion area in the evaluation page; wherein the target repeat purchase text is used to describe the number of repeated purchases of the target commodity; and the target candidate evaluation content further includes the target repeat purchase text.

[0022] In one of the embodiments, the evaluation page further displays at least one of: an input keyboard; a content publishing control replacing a page closing control in the evaluation page; a text editing area with reduced display.

[0023] In one of the embodiments, the method further comprises: in case that the score area of the evaluation page reaches a hidden display condition, hiding and displaying the score area.

[0024] In a second aspect, the application provides a commodity evaluation method, comprising:

[0025] displaying an evaluation page of a target commodity; the evaluation page comprises an evaluation area; the evaluation area displays a target commodity question and target candidate evaluation content corresponding to the target commodity question; the target candidate evaluation content comprises an attribute editing block of the target commodity under the target commodity question and evaluation description text for the attribute editing block;

[0026] in response to an editing operation on the target attribute editing block, determining target evaluation content according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text;

[0027] in response to a publishing operation on the target evaluation content, determining the target evaluation content.

[0028] In a third aspect, the application further provides a commodity evaluation device, comprising:

[0029] a first display module, configured to display, in response to a scoring operation on a target commodity, a target commodity question and target candidate evaluation content corresponding to the target commodity question in an evaluation area of an evaluation page; wherein the target candidate evaluation content is determined according to a current scoring result;

[0030] a first determination module, configured to determine, in response to an editing operation on the target candidate evaluation content, target evaluation content;

[0031] a first publishing module, configured to publish, in response to a publishing operation on the target evaluation content, the target evaluation content.

[0032] In a fourth aspect, the application further provides a commodity evaluation device, comprising:

[0033] a second display module, configured to display an evaluation page of a target commodity; the evaluation page comprises an evaluation area; the evaluation area displays a target commodity question and target candidate evaluation content corresponding to the target commodity question; the target candidate evaluation content comprises an attribute editing block of the target commodity under the target commodity question and evaluation description text for the attribute editing block;

[0034] The second determining module is configured to, in response to an editing operation on the target attribute editing block, determine target evaluation content according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text.

[0035] The second publishing module is configured to, in response to a publishing operation on the target evaluation content, publish the target evaluation content.

[0036] In a fifth aspect, the present application further provides a computer device, comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the following steps when executing the computer program:

[0037] In response to a scoring operation on a target commodity, display a target commodity question and target candidate evaluation content corresponding to the target commodity question in an evaluation area of an evaluation page, wherein the target candidate evaluation content is determined according to a current scoring result;

[0038] In response to an editing operation on the target candidate evaluation content, determine target evaluation content;

[0039] In response to a publishing operation on the target evaluation content, publish the target evaluation content.

[0040] In a sixth aspect, the present application further provides a computer device, comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the following steps when executing the computer program:

[0041] Display an evaluation page of a target commodity; the evaluation page comprises an evaluation area; the evaluation area displays a target commodity question and target candidate evaluation content corresponding to the target commodity question; the target candidate evaluation content comprises an attribute editing block of the target commodity under the target commodity question and evaluation description text for the attribute editing block;

[0042] In response to an editing operation on the target attribute editing block, determine target evaluation content according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text;

[0043] In response to a publishing operation on the target evaluation content, publish the target evaluation content.

[0044] In a seventh aspect, the present application further provides a computer readable storage medium, which stores a computer program, and the computer program is executed by a processor to implement the following steps:

[0045] In response to a scoring operation on a target commodity, display a target commodity question and target candidate evaluation content corresponding to the target commodity question in an evaluation area of an evaluation page, wherein the target candidate evaluation content is determined according to a current scoring result;

[0046] determining target evaluation content in response to an editing operation on the target candidate evaluation content;

[0047] publishing the target evaluation content in response to a publishing operation on the target evaluation content.

[0048] In an eighth aspect, the present application further provides a computer readable storage medium, having a computer program stored thereon, which, when executed by a processor, implements the following steps:

[0049] displaying an evaluation page of a target commodity; the evaluation page comprises an evaluation area; the evaluation area displays a target commodity question and target candidate evaluation content corresponding to the target commodity question; the target candidate evaluation content comprises an attribute editing block of the target commodity under the target commodity question and evaluation description text for the attribute editing block;

[0050] determining target evaluation content in response to an editing operation on a target attribute editing block according to editing content corresponding to the target attribute editing block and corresponding evaluation description text;

[0051] publishing the target evaluation content in response to a publishing operation on the target evaluation content.

[0052] In a ninth aspect, the present application further provides a computer program product, comprising a computer program, which, when executed by a processor, implements the following steps:

[0053] displaying a target commodity question and target candidate evaluation content corresponding to the target commodity question in an evaluation area of an evaluation page in response to a scoring operation on a target commodity; wherein the target candidate evaluation content is determined according to a current scoring result;

[0054] determining target evaluation content in response to an editing operation on the target candidate evaluation content;

[0055] publishing the target evaluation content in response to a publishing operation on the target evaluation content.

[0056] In a tenth aspect, the present application further provides a computer program product, comprising a computer program, which, when executed by a processor, implements the following steps:

[0057] displaying an evaluation page of a target commodity; the evaluation page comprises an evaluation area; the evaluation area displays a target commodity question and target candidate evaluation content corresponding to the target commodity question; the target candidate evaluation content comprises an attribute editing block of the target commodity under the target commodity question and evaluation description text for the attribute editing block;

[0058] In response to the editing operation on the target attribute editing block, target evaluation content is determined according to the corresponding editing content and the corresponding evaluation description text of the target attribute editing block.

[0059] In response to the publishing operation on the target evaluation content, the target evaluation content is published.

[0060] The above-mentioned commodity evaluation method, device, equipment, medium and program product, for the commodity evaluation method, display the target commodity question and the target candidate evaluation content corresponding to the target commodity question in the evaluation area of the evaluation page. Since the target candidate evaluation content is the basis for determining the target evaluation content, the user can be guided to evaluate according to the target candidate evaluation content, which helps to stimulate the user's thinking and encourages the user to actively participate in the evaluation process, further improving the user's evaluation participation and evaluation quality. In addition, since the target candidate evaluation content is determined according to the current score result, the above-mentioned guiding content can be consistent with the user's real use experience, ensuring the authenticity of the user's evaluation, thereby improving the user's evaluation willingness and evaluation quality, and improving the user's use experience of the social media platform.

[0061] In addition, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area of the evaluation page, and the target candidate evaluation content includes an attribute editing block of the target commodity under the target commodity question and an evaluation description text for the attribute editing block. The user is guided to edit the attribute editing block based on the evaluation description text of the attribute editing block, determine and publish the target evaluation content that is more consistent with the user's actual experience, and reduce the evaluation difficulty of the user, so as to encourage the user to actively participate in the commodity evaluation, and further improve the user's evaluation participation. In addition, the setting of the evaluation description text in the above-mentioned evaluation content that is consistent with the attribute editing block of the target commodity can ensure the consistency of the evaluation with the target commodity, and help to improve the authenticity and quality of the evaluation. BRIEF DESCRIPTION OF DRAWINGS

[0062] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related art, the following will briefly introduce the drawings needed to be used in the embodiment or related art description. Obviously, the drawings in the following description are only some embodiments of the present application, and those skilled in the art can obtain other drawings according to these drawings without creative labor.

[0063] Figure 1 An application environment diagram of a commodity evaluation method provided by the present embodiment;

[0064] Figure 2A A flowchart of a commodity evaluation method provided by the present embodiment;

[0065] Figure 2B The first evaluation page provided for the embodiment is shown in the following schematic diagram:

[0066] Figure 2C The first evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0067] Figure 2D The second evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0068] Figure 2E The third evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0069] Figure 2F The first target candidate evaluation content determination process provided for the embodiment is shown in the following schematic diagram:

[0070] Figure 2G The second target candidate evaluation content determination process provided for the embodiment is shown in the following schematic diagram:

[0071] Figure 2H The first target evaluation content determination process provided for the embodiment is shown in the following schematic diagram:

[0072] Figure 2I The second target evaluation content determination process provided for the embodiment is shown in the following schematic diagram:

[0073] Figure 2J The first target evaluation content publishing process provided for the embodiment is shown in the following schematic diagram:

[0074] Figure 2K The timing diagram of the commodity evaluation method provided for the embodiment is shown in the following schematic diagram:

[0075] Figure 3A The flowchart of the target candidate evaluation content display method provided for the embodiment is shown in the following schematic diagram:

[0076] Figure 3B The fourth evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0077] Figure 3C The fifth evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0078] Figure 3D The sixth evaluation page display process provided for the embodiment is shown in the following schematic diagram:

[0079] Figure 3E The timing diagram of the target candidate evaluation content display method provided for the embodiment is shown in the following schematic diagram:

[0080] Figure 4A The flowchart of the first target evaluation content determination method provided for the embodiment is shown in the following schematic diagram:

[0081] Figure 4B The second evaluation page schematic diagram provided for the embodiment;

[0082] Figure 4C The second target evaluation content determination process schematic diagram provided for the embodiment;

[0083] Figure 4D The editable text conversion schematic diagram provided for the embodiment;

[0084] Figure 4E The first target attribute editing block state change process schematic diagram provided for the embodiment;

[0085] Figure 4F The second target attribute editing block state change process schematic diagram provided for the embodiment;

[0086] Figure 4G The third target attribute editing block state change process schematic diagram provided for the embodiment;

[0087] Figure 4H The first target attribute editing block determination process schematic diagram provided for the embodiment;

[0088] Figure 4I The second target attribute editing block determination process schematic diagram provided for the embodiment;

[0089] Figure 4J The first target candidate evaluation content display process schematic diagram provided for the embodiment;

[0090] Figure 4K The second target candidate evaluation content display process schematic diagram provided for the embodiment;

[0091] Figure 4L The third target candidate evaluation content display process schematic diagram provided for the embodiment;

[0092] Figure 4M The rewriting process schematic diagram provided for the embodiment;

[0093] Figure 4N The timing diagram of the target evaluation content determination method provided for the embodiment;

[0094] Figure 5A The flow schematic diagram of the commodity repurchase method provided for the embodiment;

[0095] Figure 5B The first repurchase process schematic diagram provided for the embodiment;

[0096] Figure 5C The second repurchase process schematic diagram provided for the embodiment;

[0097] Figure 5D A seventh evaluation page display process schematic diagram is provided for the embodiment;

[0098] Figure 5E A flowchart of a commodity repurchase method provided for the embodiment;

[0099] Figure 6A A structural block diagram of a first commodity evaluation device provided for the embodiment;

[0100] Figure 6B A structural block diagram of a second commodity evaluation device provided for the embodiment;

[0101] Figure 7 An internal structure diagram of a computer device provided for the embodiment. DETAILED DESCRIPTION

[0102] In order to make the objects, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and do not limit the present application.

[0103] Before the embodiments of the present application are introduced, it should be noted that the term response herein represents the state of the corresponding event occurring or the condition being met. It will be understood that the execution time of the subsequent action performed in response to the event or condition is not necessarily strongly associated with the time of the event occurrence or the condition establishment. For example, in some cases, the subsequent action can be performed immediately when the event occurs or the condition is established; while in other cases, the subsequent action can be performed after a period of time after the event occurs or the condition is established. Display operation represents the way of displaying and explaining the display content and operation function in the social media platform. Trigger operation represents an action performed by the user on the visual interface through clicking, dragging, sliding or other interaction methods, which aims to start or activate a certain set of patent data display, analysis or editing function; the trigger operation can include at least one of the click operation, the long press operation and the sliding operation. Scoring operation refers to the behavior of the user quantitatively evaluating an object (such as a commodity, a service, content, etc.) according to his own experience, feeling or judgment. Editing operation refers to the behavior of the user modifying, adjusting or perfecting the existing text content. Publishing operation refers to the behavior of the user submitting the edited or selected evaluation content to the public platform or a specific audience group. Selection operation refers to the behavior of the user selecting one or more specific options from multiple options. Target commodity refers to the object or service that is explicitly defined as the focus of attention, analysis or transaction in a specific scenario or user demand.

[0104] The commodity evaluation method provided by the embodiments of the present application can be applied to an application environment as shown in Figure 1 The terminal 102 communicates with the server 104 through a network. The data storage system can store data required to be processed by the server 104. The data storage system can be integrated on the server 104, or placed on a cloud or other network server. The terminal 102 can be a terminal of a first user logging in a social media platform based on an account, and the server 104 can be a management server of the corresponding social media platform. The first user can be a spectator user in a live streaming scenario. Further, the server 104 can manage information of different users in the social media platform. It can be understood that the information of the user can include not only the registration information of the user, but also the interaction information of the user with other users in the social media platform. The terminal 102 can be, but is not limited to, various personal computers, notebook computers, smart phones and tablet computers. The server 104 can be a physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0105] In an exemplary embodiment, as shown in Figure 2A A commodity evaluation method is provided. The method is applied to the terminal 102 in Figure 1 for example, and includes the following steps S210A to S230A. Wherein:

[0106] S210A, in response to a scoring operation on a target commodity, displaying a target commodity question and target candidate evaluation content corresponding to the target commodity question in an evaluation area of an evaluation page.

[0107] The evaluation page can be understood as a page for a user to give feedback on a commodity and related services thereof. The evaluation page can include at least one of an evaluation area, a scoring area, a page closing control, an evaluation picture uploading control, a size evaluation control, an anonymous control and an evaluation submission control. The evaluation area can be understood as an area in the evaluation page for a user to evaluate a commodity, and can include at least one of a text editing area of evaluation content, an evaluation picture uploading control, a size evaluation control and an anonymous control. The scoring area can be understood as an area in the evaluation page for a user to quantitatively evaluate a commodity and related services thereof by scores, and can include at least one of target commodity description information and a score evaluation control.

[0108] The target commodity question can be understood as a specific question for guiding a user to give feedback, such as a question related to the use effect of a commodity, a question related to the quality of a commodity and a question related to the service of a commodity. The current scoring result can be understood as a quantitative evaluation result of a user on a target commodity and related services thereof. The target candidate evaluation content can be determined according to the current scoring result.

[0109] In some embodiments, the target candidate evaluation content may be selected from a preset evaluation content library based on the current rating result and having a mapping relationship with the current rating result, as the target candidate evaluation content.

[0110] In other embodiments, the target candidate evaluation content may also be determined based on a trained content determination model, and the target candidate evaluation content corresponding to the current scoring result is determined based on the current scoring result. The content determination model may be trained based on at least one of a neural network model and a large language model. The large language model (LLM) may be an artificial intelligence model with billions or even hundreds of billions of parameters.

[0111] Exemplarily, the content determination model can be deployed in a terminal or a server, and the following description is based on the content determination model deployed on the server. After determining the current rating result, the server will determine the evaluation tendency information (such as negative, positive, etc.) of the current evaluation account based on the current rating result; determine the evaluation determination prompt word (prompt) of the content determination model based on the evaluation tendency information and the preset prompt word template; and determine the candidate evaluation content of the multiple candidate product questions and prompt words of the target product according to the output to the content determination model. The server sends the multiple candidate product questions and the corresponding candidate evaluation content to the terminal; the terminal displays the target product question among the multiple candidate product questions and the target candidate evaluation content corresponding to the target product question as needed or selected.

[0112] Optionally, when determining candidate review content for multiple candidate product questions, the server may directly determine all candidate product questions and corresponding candidate review content based on a preset quantity threshold. Alternatively, when the current review account selects or switches product questions, the server may determine the corresponding candidate review content in real time based on the current product question.

[0113] For example, Figure 2B The schematic diagram of the evaluation page shown in the figure may include an evaluation area 1, a scoring area 2, a page close control 3, an evaluation picture upload control, a size evaluation control, an anonymous control, and an evaluation submission control 4. Among them, the text editing area in the evaluation area 1 can display target candidate evaluation content 1-2 corresponding to different target product questions 1-1. Among them, the scoring area 2 can display target product description information 2-1 and a score evaluation control 2-2. Optionally, the evaluation page can be displayed in the form of a whole page; it can also be displayed in the form of a half layer; it can also be displayed in the form of a 2 / 3 layer, or embedded in the product description page. This application does not impose any restrictions on the display form of the evaluation page.

[0114] In some embodiments, in response to a receipt confirmation operation for a target product, a review page is displayed; in response to a rating operation for the target product on the review page, target candidate review content is displayed in the review area of ​​the review page.

[0115] In an optional embodiment, the evaluation page can be displayed in the following manner: displaying the order list page, and in response to the triggering operation of the confirmation receipt control in the order list page, determining the target product associated with the confirmation receipt control; and displaying the evaluation page of the target product. Among them, the order list page may include order label items (such as all, waiting to be shipped, waiting to be received, and waiting to be evaluated), product details content blocks, and search areas, etc. The product details content block may include product details (such as product schematics, product names, product parameters, product-related services, product prices, and product quantities), product logistics status (such as signed for, in transit, waiting to be shipped, shipped, and arrived at the post station, etc.), product sources (such as the name and avatar of the store to which the product belongs), and product-related operation controls (such as add to shopping cart controls, view logistics controls, and confirm receipt controls). For example, Figure 2C The schematic diagram of the evaluation page display process shown in the figure shows, in response to the order list viewing operation on the social media platform, the order list page B-1 including the order label item 5, the product details content block 6 and the search area 7 is displayed; when the triggering operation of the confirmation receipt control for the target product in the order list page B-1 is detected, the evaluation page A-1 is displayed.

[0116] In another optional embodiment, the evaluation page can be displayed in the following manner: display the order details page of the target product, and display the evaluation page of the target product in response to the triggering operation of the confirmation control in the order details page. Among them, the order details page may include a product logistics content block, a product details content block, a product service content block and product-related operation controls (such as add to shopping cart controls, view logistics controls and confirm receipt controls). The product logistics content block is used to display the logistics status of the product (such as signed for, in transit, waiting to be shipped, shipped and arrived at the post station, etc.), the delivery address and delivery information (such as the name of the consignee and the contact information of the consignee). The product details content block may include product details (such as product schematics, product names, product parameters, product-related services, product prices and product quantities), product sources (such as the name and avatar of the store to which the product belongs), the total price of the product and the application for after-sales control. For example, Figure 2D The schematic diagram of the evaluation page display process shown is that, in response to the order details viewing operation on the social media platform, the order details page B-2 including the product logistics content block 8, product details content block 9, product service content block 10 and product-related operation controls of the target product is displayed; when the trigger operation of the confirmation receipt control in the order details page B-2 is detected, the evaluation page A-1 of the target product is displayed.

[0117] It should be noted that, in order to avoid the user from triggering the confirmation of receipt control by mistake and losing the basic guarantee service of the goods or increasing the risk of user resource loss, the embodiment can also display a reconfirmation prompt box in response to the triggering operation of the confirmation of receipt control, so as to avoid resource loss caused by user errors and further improve the trust of users in the social media platform. For example, as shown in Figure 2E The evaluation page display process schematic diagram shows that, in response to the triggering operation of the confirmation control in the order list page B-1 or the order detail page B-2, a reconfirmation prompt box 11 is displayed; and in response to the triggering operation of the confirmation control in the reconfirmation prompt box 11, the evaluation page A-1 is displayed.

[0118] In some embodiments, the way of displaying the target candidate evaluation content can be: determining a current score result of the target product in response to the score operation of the target product in the evaluation page; determining at least one target product problem and the target candidate evaluation content corresponding to the target product problem according to the current score result of the target product; and displaying the target product problem and the target candidate evaluation content corresponding to the target product problem in the evaluation area of the evaluation page.

[0119] In an optional embodiment, the way of determining the target candidate evaluation content can be: displaying at least one target product problem matched with the current score result according to the current score result of the target product; determining the target candidate evaluation content matched with the target product problem in response to the triggering operation of the at least one target product problem; and determining the target candidate evaluation content according to the evaluation content corresponding to different target product problems.

[0120] Optionally, the way of determining the target candidate evaluation content matched with the target product problem can be: displaying the evaluation theme corresponding to the target product problem and at least one candidate content item matched with the target product problem in response to the triggering operation of any target product problem; displaying the candidate content corresponding to the candidate content item under the evaluation theme in response to the triggering operation of any candidate content item, to obtain the target candidate evaluation content; or displaying the evaluation theme matched with the target product problem and the candidate content item under the evaluation theme in response to the triggering operation of any target product problem. The target candidate evaluation content includes the evaluation theme and the candidate content item (for example, the evaluation description text).

[0121] For example, as shown in Figure 2FThe target candidate evaluation content determination process diagram is shown, and the current score result is taken as a low score for example. In the case that the current score result of the target commodity is a low score, at least one target commodity question 1-1 matched with the low score is displayed; in response to the triggering operation of any target commodity question 1-1, the target candidate evaluation content 1-2 corresponding to the target commodity question is displayed. The target candidate evaluation content can include an evaluation theme 1-2-1, and at least one candidate content item 1-2-2 matched with the target commodity question.

[0122] In another optional embodiment, the target candidate evaluation content can be determined according to the current score result of the target commodity, and at least one target candidate evaluation content matched with the current score result is determined.

[0123] For example, as shown in the target candidate evaluation content determination process diagram, the current score result is taken as a low score for example. In the case that the current score result of the target commodity is a low score, the target candidate evaluation content in the form of text “not white”, the target candidate evaluation content in the form of filling “makeup condition”, and the target candidate evaluation content in the form of selection “cup condition” are obtained according to the current score result of the target commodity. Figure 2G

[0124] It should be noted that in the case that the user has an editing demand for the target candidate evaluation content, the target candidate evaluation content in the form of text “not white” can be deleted or modified; for the target candidate evaluation content in the form of filling “makeup condition”, the corresponding commodity evaluation can be input under the evaluation theme “makeup condition” according to the prompt text “input makeup removal time”; for the target candidate evaluation content in the form of selection “cup condition”, any candidate evaluation item “cup”, “a little cup” or “no cup” can be selected as the commodity evaluation under the evaluation theme “cup condition”, or the target candidate evaluation content can be deleted.

[0125] It should be noted that in the embodiment, after the triggering operation of the candidate content item is responded, if the selection operation of any candidate content item is not detected after the preset time period (such as 600 ms), the candidate content item can be deleted, and a blank text box is displayed for the user to edit independently.

[0126] It should be noted that in the embodiment, after the triggering operation of the candidate content item is responded, the target commodity question corresponding to the candidate content item and other candidate content items corresponding to the corresponding target commodity question can be automatically deleted; at the same time, the keyboard is automatically invoked, and the text box corresponding to the target candidate evaluation content is highlighted. ​

[0127] S220A: In response to an editing operation on a target candidate evaluation content, determine a target evaluation content.

[0128] The editing operation may include at least one of a content deletion operation, a content addition operation, a content selection operation, and a content rewriting operation on the target candidate evaluation content.

[0129] In an optional embodiment, in response to a triggering operation on the target candidate evaluation content in the evaluation page, a non-content rewriting operation (such as at least one of a content deletion operation, a content addition operation, and a content selection operation) is performed on the target candidate evaluation content to obtain the target candidate evaluation content after the non-content rewriting operation; and the target candidate evaluation content after the non-content rewriting operation is used as the target evaluation content.

[0130] In another optional embodiment, in response to the triggering operation of the "write by yourself" control in the evaluation page, the target candidate evaluation content is rewritten to determine the target candidate evaluation content after the content rewriting operation; the target candidate evaluation content after the content rewriting operation is used as the target evaluation content. For example, Figure 2H The target evaluation content determination process diagram shown in FIG. 1 responds to the trigger operation of the "write it yourself" control 11-1 in the evaluation page, performs a content rewriting operation on the target candidate evaluation content, determines the target candidate evaluation content after the content rewriting operation, and uses the target candidate evaluation content after the content rewriting operation as the target evaluation content.

[0131] It should be noted that the editing operation on the target candidate evaluation content can be only a non-content rewriting operation on the target candidate evaluation content, or only a content rewriting operation on the target candidate evaluation content, or both a non-content rewriting and a content rewriting operation on the target candidate evaluation content. The specific editing operation method is not limited in this embodiment.

[0132] S230A: In response to the publishing operation on the target evaluation content, publish the target evaluation content.

[0133] In an optional embodiment, when an input keyboard is not displayed on the evaluation page, the target evaluation content is published in response to a triggering operation on a "Submit Evaluation" control on the evaluation page.

[0134] In another optional embodiment, when an input keyboard is displayed on the evaluation page, in response to a trigger operation (such as a click operation) on the evaluation area on the evaluation page, the input keyboard is hidden; in response to a trigger operation on the "Submit Evaluation" control on the evaluation page, the target evaluation content is published. For example, Figure 2I The target evaluation content determination process diagram shown in FIG. 1 is a diagram showing a target evaluation content determination process, in which the target evaluation content is published in response to a triggering operation on a “Submit Evaluation” control in an evaluation page.

[0135] In yet another optional embodiment, in the case of displaying the input keyboard in the evaluation page, the target evaluation content is published in response to the triggering operation of the "content publishing" control in the evaluation page. Wherein, the content publishing control is used to publish the target evaluation content. For example, as shown in the target evaluation content publishing process diagram, the target evaluation content is published in response to the triggering operation of the "content publishing" control in the evaluation page. Figure 2J

[0136] The above-mentioned commodity evaluation method displays target candidate evaluation content containing different target commodity questions. Since the target candidate evaluation content includes target candidate evaluation content corresponding to different target commodity questions, it serves as the basis for determining the target evaluation content, thereby guiding the user to evaluate according to the target candidate evaluation content, helping to stimulate the user's thinking, encouraging the user to actively participate in the evaluation process, and further improving the user's evaluation participation and evaluation quality. In addition, since the target candidate evaluation content corresponding to different target commodity questions in the target candidate evaluation content is determined according to the current scoring result, the above-mentioned guiding content can be consistent with the user's real use experience, ensuring the authenticity of the user's evaluation, and further improving the user's evaluation willingness and evaluation quality, and improving the user's use experience of the social media platform.

[0137] In one embodiment, the above-mentioned commodity evaluation method is implemented by the server 104 interacting with the terminal 102, that is, based on the application environment as shown in Figure 1 , the time sequence diagram of the commodity evaluation method is described with reference to Figure 2K , which includes:

[0138] S201K, the terminal determines the current scoring result in response to the scoring operation of the target commodity;

[0139] S202K, the terminal generates an evaluation content display request corresponding to the current scoring result according to the current scoring result;

[0140] S203K, the terminal sends the evaluation content display request to the server;

[0141] S204K, the server determines the commodity question display data of the target commodity question and the evaluation content display data of the target candidate evaluation content corresponding to the target commodity question to be displayed in the evaluation area of the evaluation page in response to the evaluation content display request;

[0142] S205K, the server sends the commodity question display data and the evaluation content display data to the terminal;

[0143] ​S206K, the terminal displays the product question display data of the target product question and the target candidate evaluation content corresponding to the target product question in the evaluation area of the evaluation page according to the product question display data and the evaluation content display data.

[0144] S207K, the terminal determines the target evaluation content in response to the editing operation on the target candidate evaluation content.

[0145] S208K, the terminal determines the target evaluation content publishing request in response to the publishing operation on the target evaluation content.

[0146] S209K, the terminal sends the target evaluation content publishing request to the server.

[0147] S210K, the server determines the target evaluation content display data in response to the target evaluation content publishing request.

[0148] S211K, the server sends the target evaluation content display data to the terminal.

[0149] S212K, the terminal publishes and displays the target evaluation content according to the target evaluation content display data.

[0150] On the basis of the technical solutions of the above-mentioned embodiments, the application further provides an optional embodiment. In the optional embodiment, the step of displaying the target product question and the target candidate evaluation content corresponding to the target product question in the evaluation area of the evaluation page in response to the scoring operation on the target product is introduced in detail.

[0151] Referring to Figure 3A The method for displaying the target candidate evaluation content shown in the figure comprises:

[0152] S310A, displaying an evaluation page in response to a confirmation of receipt operation on a target product.

[0153] It should be noted that the implementation manner of displaying the evaluation page in response to the confirmation of receipt operation on the target product in the embodiment is the same as or similar to the manner of displaying the evaluation page in the above-mentioned embodiments, and the specific manner of displaying the evaluation page has been described in detail in the above-mentioned embodiments, and the specific implementation process will not be repeated here.

[0154] S320A, displaying a target product question and a target candidate evaluation content corresponding to the target product question in an evaluation area in response to a scoring operation on the target product in a scoring area.

[0155] In an alternative embodiment, in response to the scoring operation in the scoring area for the target commodity, the current scoring result is displayed in the scoring area; in response to the completion of the scoring, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area.

[0156] In another alternative embodiment, in response to the scoring operation in the scoring area for the target commodity, the current scoring result is displayed in the scoring area; in response to the completion of the scoring, the target commodity question and the target candidate evaluation content corresponding to the target commodity question are displayed in the evaluation area.

[0157] For example, in response to the scoring operation in the scoring area for the target commodity, the current scoring result is displayed in the scoring area; in response to the completion of the scoring, at least one target commodity question is determined according to the user historical operation trajectory; in response to the selection operation of any target commodity question, the selected target commodity question and the target candidate evaluation content of the target commodity question are displayed in the evaluation area. Alternatively, in response to the question switching operation, the target commodity question is determined, and the selected target commodity question and the target candidate evaluation content of the target commodity question are displayed in the evaluation area. The user historical operation trajectory can include at least one of the current scoring result, customer service dialogue keywords, other user questions and browsing records of the same category of commodities as the target commodity.

[0158] In some embodiments, during the display of the target candidate evaluation content, at least one of the following operations can be performed: hiding the scoring area; displaying an input keyboard in the evaluation area; reducing the text editing area in the evaluation area; and switching the page closing control in the evaluation page to a content publishing control. The text editing area can be understood as an area for editing text.

[0159] For example, hiding the scoring area can simplify the content displayed on the evaluation page, reduce the visual interference of non-text editing areas, facilitate the user to evaluate the commodity, and further improve the user's concentration on evaluating the commodity.

[0160] Exemplary methods for reducing the size of the text editing area in the evaluation area can be: compressing other content (such as the rating area, target product description information, and evaluation submission controls, etc.) through the image size publishing component (including the evaluation image upload control and the size evaluation control, etc.) to avoid the introduction of the input keyboard, causing the non-text editing area to enter the user's visual focus, causing visual interference to the user's evaluation, improving the convenience of the user's evaluation operation, and thus increasing the user's willingness to evaluate. It should be noted that in this embodiment, the adjustment direction of the evaluation area can be reduced along the arrangement direction of the evaluation area. The arrangement direction of the evaluation area can be arranged from top to bottom.

[0161] Exemplary methods for switching the display of the page close control in the evaluation page to the content publishing control can be to directly switch the display of the page close control in the evaluation page to the content publishing control; or after displaying the keyboard on the evaluation page, the page close control in the evaluation page is replaced with the content publishing control, thereby shortening the evaluation publishing link, thereby stimulating users' willingness to publish evaluations and increasing users' enthusiasm for participating in evaluations.

[0162] For example, Figure 3B The diagram of the evaluation page display process shown in the figure uses the example of performing all the above operations simultaneously while displaying the target candidate evaluation content. During the display of the target candidate evaluation content, the rating area 2 in the evaluation page A-1 is hidden; the input keyboard 12 is displayed in the evaluation area 1; the text editing area 1-3 in the evaluation area 1 is reduced in size; and the page close control 3 in the evaluation page A-1 is switched to the content publishing control 13, thereby achieving the display effect of the evaluation page A-2.

[0163] In some embodiments, in response to a rating operation for a target product in the rating area, if the current rating score is not less than a preset score, rating blocks for different evaluation dimensions are displayed in the rating area; the rating value for the corresponding evaluation dimension in the rating block is the current rating value. The evaluation dimensions may include product dimension, logistics dimension, and customer service dimension.

[0164] For example, Figure 3CThe schematic diagram of the evaluation page display process shown in FIG. 1 shows that in response to the rating operation of the target product in rating area 2, if the current rating score is not less than the preset score (e.g., full stars), the rating blocks under different evaluation dimensions (e.g., product dimension, logistics dimension, and customer service dimension) are displayed in the rating area, and the current rating score is used as the rating value under the corresponding evaluation dimension in the rating block, resulting in the effect shown in evaluation page A-3. In response to the rating operation of the corresponding product dimension of the target product in rating area 2, if the current rating score is less than the preset score (e.g., full stars), blank rating blocks (e.g., product dimension, logistics dimension, and customer service dimension) under other evaluation dimensions (e.g., logistics dimension and customer service dimension) are displayed in the rating area, resulting in the effect shown in evaluation page A-4. The advantage of this setting is that when the current rating score is not less than the preset score, the rating under different evaluation dimensions will be automatically filled in for the user, reducing the number of ratings for the user, improving the convenience of the rating operation, and thus helping to increase the user's willingness to rate; when the current rating score is less than the preset score, the user will manually fill in the rating under other evaluation dimensions, respecting the user's real product usage experience and service experience, improving the authenticity and rationality of the user's evaluation, and further improving the quality of product evaluation.

[0165] In some embodiments, in response to a scoring operation on a target product in a scoring area, when the current scoring value is less than a preset value, scoring blocks under different evaluation dimensions are displayed in the scoring area; the scoring blocks include the values ​​to be scored and the evaluation feedback labels under the corresponding evaluation dimensions; in response to the scoring operation in the scoring block, the current evaluation result and the current evaluation feedback are determined.

[0166] For example, Figure 3D The evaluation page display process diagram shown is in response to the rating operation of the target product in the rating area 2. When the current rating value is less than the preset value (such as full stars), the rating blocks under different evaluation dimensions (such as product dimension, logistics dimension and customer service dimension) are displayed in the rating area, and the pending rating value 14-1 and the evaluation feedback label 14-2 under the corresponding evaluation dimension are displayed; in response to the rating operation in the rating block, the current evaluation result is determined, and the evaluation feedback corresponding to the evaluation feedback label 14-2 is filled in the evaluation area 1 as the current evaluation feedback to determine the target candidate evaluation content.

[0167] In this embodiment, in response to the rating operation for the target product in the rating area, the user is guided to evaluate the product through the target candidate evaluation content, thereby lowering the evaluation threshold for the user to evaluate the product, further improving the user's evaluation willingness to evaluate the product, and improving the user's evaluation participation and evaluation quality.

[0168] In one embodiment, the method for displaying the evaluation content of target candidates is implemented by interaction between the server 104 and the terminal 102 as an example. Figure 1The application environment shown is described on the basis of, see Figure 3E The timing diagram of the display target candidate evaluation content method shown includes:

[0169] S310E, the terminal determines an evaluation page display request in response to a confirmation of receipt operation of the target commodity;

[0170] S320E, the terminal sends an evaluation page display request to the server;

[0171] S330E, the server determines the display data of the evaluation page in response to the evaluation page display request;

[0172] S340E, the server sends the display data of the evaluation page to the terminal;

[0173] S350E, the terminal displays the evaluation page according to the display data of the evaluation page.

[0174] S360E, the terminal sends a preset content acquisition request to the server in response to a scoring operation for the target commodity in the scoring area;

[0175] S370E, the server sends the target commodity question and the target candidate evaluation content corresponding to the target commodity question to the terminal according to the current scoring result;

[0176] S380E, the terminal displays the target commodity question and the target candidate evaluation content corresponding to the target commodity question in the evaluation area.

[0177] On the basis of the technical solutions of the above-mentioned embodiments, the application further provides an optional embodiment. In the optional embodiment, the target candidate evaluation content is displayed in the text editing area of the evaluation area; the target candidate evaluation content includes an attribute editing block of the target commodity under the target commodity question and an evaluation description text for the attribute editing block, thereby realizing the structured display of the target commodity question corresponding to different target commodity questions. In this case, a target evaluation content determination method is given.

[0178] Referring to Figure 4A The target evaluation content determination method shown includes:

[0179] S401A, in response to an editing operation of a target attribute editing block in the text editing area, the target evaluation content is determined according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text.

[0180] Exemplarily, as Figure 4BThe illustrated evaluation page schematic diagram. The text editing area 1-3 in the evaluation page A-1 also includes attribute editing block 1-4 and evaluation description text 1-5 under the target commodity question. Among them, the attribute editing block can be understood as a modular component for editing the attribute information corresponding to the target commodity question. The evaluation description text can be understood as a text for describing and evaluating the attributes corresponding to the target commodity question. It is worth noting that under different current evaluation results, the corresponding evaluation description text is at least partially different.

[0181] In an optional embodiment, in response to the editing operation on the target attribute editing block in the text editing area, the edited target attribute editing block is obtained; the editing content corresponding to the target attribute editing block and the corresponding evaluation description text are spliced to obtain the target evaluation content. Exemplarily, as shown in the following figure, Figure 4C The illustrated target evaluation content determination process schematic diagram. In response to the editing operation on the target attribute editing block 1-4 in the text editing area 1-3, the edited target attribute editing block 1-4 is obtained; the editing content corresponding to the target attribute editing block and the corresponding evaluation description text are spliced to obtain the target evaluation content 1-6.

[0182] In another optional embodiment, in response to the editing operation on the target attribute editing block, the edited content is converted into editable text in the text editing area; the target evaluation content is determined according to the editable text corresponding to the target attribute editing block and the corresponding evaluation description text.

[0183] In some embodiments, the editable text conversion mode can be, in response to the editing operation on the target attribute editing block, determining the edited content; in response to the trigger operation on the text editing area, converting the edited content into editable text in the text editing area. Exemplarily, as shown in the following figure, Figure 4D The illustrated editable text conversion schematic diagram, in response to the editing operation on the target attribute editing block 1-4, determining the edited content "XX color number"; in response to the trigger operation on the text editing area 1-3, converting the edited content into editable text in the text editing area.

[0184] In some embodiments, the editable text conversion mode can be, in response to the content editing operation on the target attribute editing block, displaying the edited content in the target attribute editing block; in response to the state changing operation on the target attribute editing block, converting the target attribute editing block from the active state to the completed state to display the target attribute editing block with the edited content as editable text. Among them, the active state can be understood as the state of the component embedded in the text editing area; the completed state can be understood as the editable text state.

[0185] In some embodiments, the state changing operation on the target attribute editing block comprises at least one of the following: a triggering operation on an area other than the target attribute editing block; a triggering operation on a fill-in completion control in the evaluation area; a triggering operation on a publishing control in the evaluation page.

[0186] For example, as shown in the state changing process schematic diagram of the target attribute editing block, Figure 4E For example, as shown in the state changing process schematic diagram of the target attribute editing block, taking the triggering operation on an area other than the target attribute editing block as an example, in response to the content editing operation on the target attribute editing block, the edited content "XX color number" is displayed in the target attribute editing block 1-4; in response to the triggering operation on an area other than the target attribute editing block, the state changing operation is performed on the target attribute editing block, and the target attribute editing block is converted from the active state 1-4-1 to the completed state 1-4-2, so that the target attribute editing block with the edited content is displayed as editable text.

[0187] For example, as shown in the state changing process schematic diagram of the target attribute editing block, Figure 4F For example, as shown in the state changing process schematic diagram of the target attribute editing block, taking the triggering operation on an area other than the target attribute editing block as an example, in response to the content editing operation on the target attribute editing block, the edited content "XX color number" is displayed in the target attribute editing block 1-4; in response to the triggering operation on an area other than the target attribute editing block, the state changing operation is performed on the target attribute editing block, and the target attribute editing block is converted from the active state 1-4-1 to the completed state 1-4-2, so that the target attribute editing block with the edited content is displayed as editable text.

[0188] For example, as shown in the state changing process schematic diagram of the target attribute editing block, Figure 4G For example, as shown in the state changing process schematic diagram of the target attribute editing block, taking the triggering operation on an area other than the target attribute editing block as an example, in response to the content editing operation on the target attribute editing block, the edited content "XX color number" is displayed in the target attribute editing block 1-4; in response to the triggering operation on an area other than the target attribute editing block, the state changing operation is performed on the target attribute editing block, and the target attribute editing block is converted from the active state 1-4-1 to the completed state 1-4-2, so that the target attribute editing block with the edited content is displayed as editable text.

[0189] In some embodiments, the target attribute editing block currently edited in the text editing area is determined by at least one of the following: in response to a selection operation on the target attribute editing block, the target attribute editing block is determined; in response to the editing completion of the previous target attribute editing block, a new target attribute editing block is determined according to the arrangement of the unedited attribute editing block.

[0190] For example, as shown in the state changing process schematic diagram of the target attribute editing block,Figure 4H The target attribute editing block determination process diagram as shown in the figure, in response to the selection operation on the target attribute editing block 1-4, determines the target attribute editing block. It should be noted that after selecting the target editing block, the prompt text "input color number" in the target editing block can be hidden.

[0191] For example, as Figure 4I The target attribute editing block determination process diagram as shown in the figure, in response to the completion of editing the previous target attribute editing block 1-4-3, according to the arrangement of the unedited attribute editing block, the next target attribute editing block 1-4-4 corresponding to the previous target attribute editing block 1-4-3 is determined as the new target attribute editing block.

[0192] It should be noted that in response to the completion of editing the previous target attribute editing block, it can be a trigger operation on the area outside the previous target attribute editing block, or a trigger operation on the fill-in control in the evaluation area.

[0193] It should be noted that the arrangement of the attribute editing block can be horizontal arrangement according to the position of the attribute editing block (such as from left to right or from right to left), or vertical arrangement according to the position of the attribute editing block (such as from top to bottom or from bottom to top), or a combination of horizontal and vertical arrangement according to the position of the attribute editing block (such as first selecting from left to right, then selecting from top to bottom).

[0194] In some embodiments, the evaluation area further includes a question display area; the question display area displays at least one candidate commodity question. Correspondingly, the method further includes at least one of the following: in response to the selection operation on the target commodity question in the question display area, displaying the target candidate evaluation content corresponding to the target commodity question in the text editing area; in response to the question switching operation in the question display area, switching the display of the target commodity question in the question display area, and displaying the target candidate evaluation content corresponding to the target commodity question in the text editing area.

[0195] For example, as Figure 4J The target candidate evaluation content display process diagram as shown in the figure, in response to the selection operation on the target commodity question 16-1 in the question display area 16, displays the target candidate evaluation content corresponding to the target commodity question 16-1 in the text editing area 1-3. Wherein, the target candidate evaluation content can be in text form 1-2-3, or in blank form 1-2-4, or in selection form 1-2-5.

[0196] For example, as Figure 4KThe target candidate evaluation content display process diagram shown in the figure displays the target candidate evaluation content corresponding to the target commodity question 16-1 in the text editing area 1-3 in response to the question switching operation of the question display area 16. The question switching operation can be a sliding switching operation or a trigger operation of the question switching control, and the specific implementation mode is not limited in the embodiment. Figure (1) shows that the sliding switching operation is completed in response to the trigger operation of the sliding control; figure (2) shows that the sliding switching operation is completed in response to the sliding operation in the question display area 16; and figure (3) shows that the question switching operation is completed in response to the trigger operation of the question switching control.

[0197] In some embodiments, at least one candidate commodity question of the target commodity of the questioner is displayed in the question display area in response to the question viewing operation. The question viewing operation can be a trigger operation of the question set control or a trigger operation of the question expansion control in the question display area. For example, as shown in figure (1), the question display area 16 displays the candidate commodity question 16-4 of the target commodity of the questioner 16-3 in response to the trigger operation of the question expansion control 16-2 in the question display area 16; and the question display area 16 displays the candidate commodity question 16-4 of the target commodity of the questioner 16-3 in response to the trigger operation of the question set control 16-5. Figure 4L

[0198] It should be noted that the candidate commodity question can be determined based on the published content (such as the note content or the comment content of the published note), the live content (such as the actual live content, the live barrage and the live comment content) and the detail content (such as the commodity evaluation in the commodity detail page of the target commodity) related to the target commodity.

[0199] Further, the embodiment can also switch to the publishing page or the evaluation area of the publishing page of the candidate commodity question in response to the trigger operation of the candidate commodity question. The publishing page can include but is not limited to the publishing content detail page, the live playback page and the commodity detail page.

[0200] In some embodiments, the method further includes: displaying the rewritten content in response to the content rewriting operation of the target evaluation content in the text editing area; and displaying the rewritten guide content under the evaluation theme corresponding to the target evaluation content in the case of identifying that the rewritten content is invalid evaluation content. The advantage of such setting is that the rewritten guide content can guide the user to give more detailed evaluation, reduce the occurrence of invalid evaluation, and further improve the evaluation participation and evaluation quality of the user.

[0201] ​The invalid evaluation content can be understood as an evaluation conclusion that is ambiguous, or relatively concise and has less general content. Alternatively, the invalid evaluation content can be obtained based on a content classification model, or determined by searching a pre-set invalid evaluation library.

[0202] The rewriting guide content is determined based on at least one of an evaluation emotion of the invalid evaluation content, behavior association data corresponding to a historical interaction behavior of the current evaluation account with respect to the target product, and a current evaluation score result. The evaluation emotion can be understood as an evaluation emotion embodied in the invalid evaluation content. For example, when the invalid evaluation content is "very poor", the evaluation emotion embodied can be "angry". The historical interaction behavior can be understood as an interaction behavior of the current evaluation account with respect to the target product in a historical period, which can include at least one of a browsing behavior, a purchase behavior, and an inquiry behavior. For example, the behavior association data corresponding to the browsing behavior can include a location (such as a product detail page, a product recommendation page, and a note related to the product) browsed, a number of times, and browsed content. The behavior association data corresponding to the purchase behavior can be understood as content associated with a purchase portal of the target product, such as note content and note evaluation content of a note corresponding to the purchase portal. The behavior association data corresponding to the inquiry behavior can be understood as chat content or keywords of a customer service corresponding to the target product, which can include pre-sale inquiries and post-sale inquiries.

[0203] For example, as shown in a rewriting process diagram, Figure 4M in response to a content rewriting operation of the evaluation content corresponding to the target product question 16-1 in the text editing area 1-3, the existing evaluation content 1-2-6 is deleted; the rewriting content 1-2-7 is edited and displayed at the original existing evaluation content; and in the case where the rewriting content is identified as invalid evaluation content (such as "fair"), the rewriting guide content 1-2-8 under the evaluation theme 1-2-1 corresponding to the target product question is displayed.

[0204] The above embodiment introduces structured evaluation content including an attribute editing block and corresponding evaluation description text, so that the user can determine the target evaluation content by editing the attribute editing block, without having to conceive the evaluation content, quickly determine the evaluation content with high participation value and to some extent reflecting the real idea, improve the convenience and willingness of user evaluation, while taking into account the authenticity of the evaluation content.

[0205] In one embodiment, the above target evaluation content determination method is implemented by interaction between the server 104 and the terminal 102, that is, based on the application environment as shown in Figure 1 The target evaluation content determination method is described with reference to Figure 4N The timing diagram of the target evaluation content determination method is shown in

[0206] S410N, in response to the editing operation on the target attribute editing block in the text editing area, the terminal determines the editing content corresponding to the target attribute editing block and the corresponding evaluation description text;

[0207] S420N, the terminal determines the target evaluation content display request according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text;

[0208] S430N, the terminal sends the target evaluation content display request to the server;

[0209] S440N, the server determines the target evaluation content display data in response to the target evaluation content display request;

[0210] S450N, the server sends the target evaluation content display data to the terminal;

[0211] S460N, the terminal displays the target evaluation content according to the target evaluation content display data.

[0212] On the basis of the technical solutions of the above-mentioned embodiments, the application further provides an optional embodiment, in which a special scenario of commodity repurchase is introduced, and the commodity evaluation process is described in detail.

[0213] Referring to the commodity repurchase method shown in Figure 5A , the method can include:

[0214] S510A, the target repurchase text is also displayed in the text editing area of the evaluation area; and / or, the scored completed scoring area is displayed in the evaluation page.

[0215] The target repurchase text is used to describe the number of repeated purchases of the target commodity; and the target candidate evaluation content further includes the target repurchase text.

[0216] For example, when the number of purchases of the target commodity is greater than a preset number threshold, the target repurchase text can be displayed only in the text editing area of the evaluation area; or the scored completed scoring area can be displayed only in the evaluation page; or the target repurchase text can be displayed in the text editing area of the evaluation area in the evaluation page, and the scored completed scoring area can be displayed in the evaluation page. The specific display content in the evaluation page is not limited in this embodiment.

[0217] For example, as shown in the repurchase process schematic view in Figure 5B , when the number of purchases of the target commodity is greater than a preset number threshold, the target repurchase text “This is the Nth time I repurchase” can be displayed only in the text editing area 1-3 of the evaluation area 1 of the evaluation page A-6, that is, as shown in FIG. 1; Figure 5B or the scored completed scoring area 2 can be displayed only in the evaluation page A-7, that is, as shown in FIG. 2.Figure 5B As shown in FIG. 2, the target repeat purchase text "This is my Nth repeat purchase" can also be displayed in the text editing area 1-3 in the evaluation page A-8, and the scored area 2 in the evaluation page A-8 can also be displayed as Figure 5B As shown in FIG. 3.

[0218] In some embodiments, the evaluation page further displays at least one of the following: an input keyboard; a content publishing control replacing the page closing control in the evaluation page; a text editing area with reduced display. For example, as shown in FIG. 4, in the case that the number of purchases of the target product is greater than the preset number threshold, the input keyboard 12 can also be displayed during the display of the evaluation page A-1; the page closing control 3 can be replaced by the content publishing control 13; and the text editing area can be displayed with reduced size, so as to obtain the display effect of the evaluation page A-9. Figure 5C

[0219] In some embodiments, in the case that the scored area of the evaluation page meets a hidden display condition, the scored area is hidden and displayed. The hidden display condition can include at least one of the following: the display time of the scored area reaches a preset time (e.g., 600 ms); in response to a scoring completion operation in the scored area; in response to a full-score evaluation operation in the scored area; and in response to a triggering operation in any other area of the evaluation page other than the scored area. For example, as shown in FIG. 5, in the case that the scored area 2 of the evaluation page A-1 meets the hidden display condition, the scored area is hidden and displayed, so as to obtain the display effect of the evaluation page A-10. Figure 5D

[0220] In continuation of the preceding embodiments, the target candidate evaluation content can further include an attribute editing block of the target product under a target product question and an evaluation description text for the attribute editing block. Accordingly, in some embodiments, an evaluation page of a target product is displayed; in response to an editing operation on the target attribute editing block, target evaluation content is determined according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text; and in response to a publishing operation on the target evaluation content, the target evaluation content is published. The evaluation area displays the target product question and the target candidate evaluation content corresponding to the target product question.

[0221] ​​It should be noted that the process of displaying the evaluation page of the target commodity in this embodiment is the same as or similar to the process of displaying the evaluation page of the target commodity in the above-embodiment; the process of determining the target evaluation content according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text in response to the editing operation on the target attribute editing block in this embodiment is the same as or similar to the process of converting the edited content into editable text in the text editing area in response to the editing operation on the target attribute editing block in the above-embodiment; the process of determining the target evaluation content according to the editable text corresponding to the target attribute editing block and the corresponding evaluation description text is the same as or similar to the process of determining the target evaluation content; in addition, the process of publishing the target evaluation content in response to the publishing operation on the target evaluation content in this embodiment is the same as or similar to the process of publishing the target evaluation content in S230A in response to the publishing operation on the target evaluation content in the above-embodiment, and the specific implementation process has been described in detail in the above-embodiment, and the specific implementation process will not be described here.

[0222] In one embodiment, the above-mentioned commodity repurchase method is implemented by the interaction between the server 104 and the terminal 102, that is, on the basis of the application environment shown in Figure 1 , the commodity repurchase method is described with reference to the timing diagram of the commodity repurchase method shown in Figure 5E , which includes the following steps.

[0223] S510E, the terminal sends a target repurchase text display request to the server;

[0224] S520E, the server determines target repurchase text display data according to the target repurchase text display request;

[0225] S530E, the server sends the target repurchase text display data to the terminal;

[0226] S540E, the terminal displays the target repurchase text in the text editing area of the evaluation area;

[0227] S550E, the terminal determines a score display request in response to the scoring operation in the score area of the evaluation page;

[0228] S560E, the terminal sends the score display request to the server;

[0229] S570E, the server determines score display data according to the score display request;

[0230] S580E, the server sends the score display data to the terminal;

[0231] S590E, the terminal displays the scored completed scoring area in the evaluation page according to the score display data. It should be understood that, although each step in the flowchart involved in each embodiment as described above is displayed in sequence according to the arrow indication, these steps are not necessarily executed in sequence according to the arrow indication. Unless explicitly stated herein, the execution of these steps is not strictly limited in sequence, and these steps can be executed in other sequences. Moreover, at least part of the steps in the flowchart involved in each embodiment as described above can include multiple steps or multiple stages, which are not necessarily executed at the same time, but can be executed at different times, and the execution sequence of these steps or stages is not necessarily sequential, but can be alternately executed with at least part of other steps or steps or stages in other steps. Based on the same inventive concept, the embodiments of the present application also provide a commodity evaluation device for implementing the commodity evaluation method described above. The problem-solving implementation scheme provided by the device is similar to the implementation scheme described in the above method, so the specific limitations in one or more commodity evaluation device embodiments provided below can refer to the limitations of the commodity evaluation method described above, and will not be repeated here.

[0232] In one exemplary embodiment, as shown in Figure 6A a commodity evaluation device is provided, comprising: a first display module 610A, a first determination module 620A and a first publishing module 630A, wherein:

[0233] The first display module 610A is configured to display the target commodity question and the target candidate evaluation content corresponding to the target commodity question in the evaluation area of the evaluation page in response to the scoring operation on the target commodity; wherein the target candidate evaluation content is determined according to the current scoring result;

[0234] The first determination module 620A is configured to determine the target evaluation content in response to the editing operation on the target candidate evaluation content;

[0235] The first publishing module 630A is configured to publish the target evaluation content in response to the publishing operation on the target evaluation content.

[0236] In some embodiments, the first display module 610A further comprises: an evaluation page display unit configured to display an evaluation page in response to a confirmation operation on the target commodity; the evaluation page comprises a scoring area; and an evaluation content display unit configured to display the target commodity question and the target candidate evaluation content corresponding to the target commodity question in the evaluation area in response to the scoring operation on the target commodity in the scoring area.

[0237] In some embodiments, the evaluation content display unit is further configured to, in response to the scoring operation in the scoring area for the target commodity, display a current scoring result in the scoring area; in response to completion of the scoring, display the target commodity question and target candidate evaluation content corresponding to the target commodity question in the evaluation area; and during the display, perform at least one of the following operations: hide the scoring area; display an input keyboard in the evaluation area; reduce a text editing area in the evaluation area; and switch a page closing control in the evaluation page to a content publishing control; the content publishing control is configured to publish the target evaluation content.

[0238] In some embodiments, the target candidate evaluation content is displayed in a text editing area in the evaluation area; the target candidate evaluation content includes an attribute editing block of the target commodity under the target commodity question and an evaluation description text for the attribute editing block; the first determination module 620A is specifically configured to, in response to an editing operation on the target attribute editing block in the text editing area, determine the target evaluation content according to the edited content of the target attribute editing block and the corresponding evaluation description text.

[0239] In some embodiments, the first determination module 620A is specifically configured to determine a target attribute editing block currently edited in the text editing area; in response to an editing operation on the target attribute editing block, convert the edited content into editable text in the text editing area; and determine the target evaluation content according to the editable text of the target attribute editing block and the corresponding evaluation description text.

[0240] In some embodiments, the first determination module 620A is specifically configured to, in response to a content editing operation on the target attribute editing block, display the edited content in the target attribute editing block; and in response to a state changing operation on the target attribute editing block, convert the target attribute editing block from an active state to a completed state, so as to display the target attribute editing block with the edited content as editable text.

[0241] In some embodiments, the first determination module 620A is further configured to perform at least one of the following operations: a trigger operation on an area other than the target attribute editing block; a trigger operation on a fill-in completion control in the evaluation area; and a trigger operation on a publishing control in the evaluation page.

[0242] In some embodiments, the first determination module 620A is specifically configured to perform at least one of the following operations: in response to a selection operation on the target attribute editing block, determine the target attribute editing block; and in response to completion of editing of a previous target attribute editing block, determine a new target attribute editing block according to an arrangement of unedited attribute editing blocks.

[0243] In some embodiments, the first determining module 620A is further configured to perform at least one of the following operations: in response to a selection operation on a target commodity question in the question display area, display target candidate evaluation content corresponding to the target commodity question in the text editing area; in response to a question switching operation in the question display area, switch the display of the target commodity question in the question display area, and display the target candidate evaluation content corresponding to the target commodity question in the text editing area.

[0244] In some embodiments, the first determining module 620A is further configured to display, in the question display area, candidate commodity questions of at least one questioning object for the target commodity in response to a question viewing operation.

[0245] In some embodiments, the first determining module 620A is further configured to display the rewritten content in response to a content rewriting operation on the target evaluation content in the text editing area; display the rewritten guide content under the evaluation theme corresponding to the target evaluation content in the case of identifying that the rewritten content is invalid evaluation content; wherein the rewritten guide content is determined based on at least one of the evaluation emotion of the invalid evaluation content, the behavior association data corresponding to the historical interaction behavior of the current evaluation account for the target commodity, and the current evaluation result.

[0246] In some embodiments, the first determining module 620A is further configured to display, in the scoring area, a scoring block under different evaluation dimensions in the case that the current scoring score is less than a preset score in response to a scoring operation on the target commodity in the scoring area; the scoring block includes a to-be-scored value and an evaluation feedback label under the corresponding evaluation dimension; determine the current evaluation result and the current evaluation feedback in response to a scoring operation in the scoring block; display, in the scoring area, a scoring block under different evaluation dimensions in the case that the current scoring score is not less than the preset score in response to a scoring operation on the target commodity in the scoring area; the scoring value under the corresponding evaluation dimension in the scoring block is the current scoring value.

[0247] In some embodiments, the first determining module 620A is further configured to display, in the text editing area of the evaluation area, a target repeat purchase text; and / or display, in the evaluation page, a scoring area with a scored completion; wherein the target repeat purchase text is used to describe the number of repeated purchases of the target commodity; and the target candidate evaluation content further includes the target repeat purchase text.

[0248] In some embodiments, the first determining module 620A is further configured to input a keyboard; replace the content publishing control of the page closing control in the evaluation page; and reduce the displayed text editing area.

[0249] In some embodiments, the first determining module 620A is further configured to hide the display of the scoring area in the case that the scoring area of the evaluation page reaches a hidden display condition.

[0250] In one exemplary embodiment, asFigure 6B As shown, a product evaluation device is provided, including: a second display module 610B, a second determination module 620B and a second publishing module 630B, wherein:

[0251] The second display module 610B is used to display the evaluation page of the target product; the evaluation area displays the target product question and the target candidate evaluation content corresponding to the target product question; the target candidate evaluation content includes the attribute editing block of the target product under the target product question and the evaluation description text for the attribute editing block;

[0252] The second determining module 620B is configured to determine the target evaluation content according to the edit content and the corresponding evaluation description text corresponding to the target attribute editing block in response to the editing operation on the target attribute editing block;

[0253] The second publishing module 630B is configured to publish the target evaluation content in response to a publishing operation on the target evaluation content.

[0254] Each module in the aforementioned product evaluation device may be implemented in whole or in part through software, hardware, or a combination thereof. Each module may be embedded in or independent of a processor in a computer device in the form of hardware, or may be stored in a computer device memory in the form of software, so that the processor can call and execute the corresponding operations of each module.

[0255] In an exemplary embodiment, a computer device is provided. The computer device may be a server, and its internal structure diagram may be as shown in FIG. Figure 7 As shown. The computer device includes a processor, a memory, an input / output interface (Input / Output, abbreviated as I / O) and a communication interface. The processor, memory and input / output interface are connected through a system bus, and the communication interface is connected to the system bus through the input / output interface. The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program and a database. The internal memory provides an environment for the operation of the operating system and computer program in the non-volatile storage medium. The database of the computer device is used to store data. The input / output interface of the computer device is used to exchange information between the processor and an external device. The communication interface of the computer device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a product evaluation method is implemented.

[0256] Those skilled in the art will understand that Figure 7The structure shown in the figure is only a block diagram of part of the structure related to the scheme of the present application, and does not constitute a limitation on the computer device to which the scheme of the present application is applied. The specific computer device can include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0257] In an embodiment, a computer device is also provided, including a memory and a processor, the memory storing a computer program, and the processor implementing the steps in the above method embodiments when executing the computer program.

[0258] In an embodiment, a computer readable storage medium is provided, storing a computer program, and the computer program implementing the steps in the above method embodiments when executed by a processor.

[0259] In an embodiment, a computer program product is provided, including a computer program, and the computer program implementing the steps in the above method embodiments when executed by a processor.

[0260] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the present application are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant regulations.

[0261] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program. The computer program can be stored in a non-volatile computer readable storage medium, and when the computer program is executed, the processes of the above-mentioned embodiments of the methods can be included. Any reference to memory, database or other medium used in the embodiments provided in the present application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (Read-Only Memory, ROM), magnetic tape, floppy disk, flash memory, optical storage, high-density embedded non-volatile memory, resistive memory (ReRAM), magnetoresistive random access memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric memory (Ferroelectric Random Access Memory, FRAM), phase change memory (Phase Change Memory, PCM), graphene memory, etc. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, etc. As an illustration but not limitation, RAM can be in various forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), etc. The database involved in the embodiments provided in the present application can include at least one of a relational database and a non-relational database. The non-relational database can include a distributed database based on a block chain, etc., without being limited thereto. The processor involved in the embodiments provided in the present application can be a general-purpose processor, a central processing unit, a graphics processing unit, a digital signal processor, a programmable logic device, a data processing logic device based on quantum computing, etc., without being limited thereto.

[0262] Any combination of the technical features of the above embodiments can be made. In order to make the description simple, all possible combinations of the technical features in the above embodiments are not described, however, as long as the combination of the technical features does not exist contradictory, it should be considered as the scope of the present application.

[0263] The above embodiments only express several implementation manners of the present application, and the description is more specific and detailed, but it should not be understood as a limitation on the scope of the patent of the present application. It should be pointed out that for ordinary skilled in the art, without departing from the concept of the present application, a number of modifications and improvements can be made, which are within the scope of protection of the present application. Therefore, the protection scope of the present application should be subject to the appended claims.

Claims

1. A product evaluation method, characterized in that: The method comprises: In response to a rating operation on a target product, a target product question and target candidate evaluation content corresponding to the target product question are displayed in the evaluation area of ​​the evaluation page; wherein the target candidate evaluation content is determined based on the current rating result; In response to an editing operation on the target candidate evaluation content, determining target evaluation content; In response to a publishing operation on the target evaluation content, the target evaluation content is published.

2. The method according to claim 1, characterized in that In response to the rating operation on the target product, the target product problem and target candidate evaluation content corresponding to the target product problem are displayed in the evaluation area of ​​the evaluation page, including: In response to a confirmation of receipt of the target product, displaying the evaluation page; the evaluation page includes a rating area; In response to a rating operation on the target product in the rating area, the target product question and target candidate evaluation content corresponding to the target product question are displayed in the evaluation area.

3. The method according to claim 2, characterized in that In response to the scoring operation for the target product in the scoring area, displaying the target product question and target candidate evaluation content corresponding to the target product question in the evaluation area includes: In response to a rating operation on the target product in the rating area, displaying a current rating result in the rating area; In response to the completion of the scoring, the target product question and target candidate evaluation content corresponding to the target product question are displayed in the evaluation area; During the display process, perform at least one of the following operations: hiding the rating area; displaying an input keyboard in the evaluation area; Reducing the size of the text editing area in the evaluation area; The page close control in the evaluation page is switched to display as a content publishing control; the content publishing control is used to publish the target evaluation content.

4. The method according to claim 1, wherein The target candidate evaluation content is displayed in the text editing area of ​​the evaluation area; the target candidate evaluation content includes the attribute editing block of the target product under the target product question and the evaluation description text for the attribute editing block; The step of determining target evaluation content in response to an editing operation on the target candidate evaluation content includes: In response to an editing operation on a target attribute editing block in the text editing area, target evaluation content is determined according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text.

5. The method according to claim 4, characterized in that The step of determining target evaluation content in response to an editing operation on a target attribute editing block in the text editing area and based on the editing content corresponding to the target attribute editing block and the corresponding evaluation description text includes: Determining a target attribute editing block currently being edited in the text editing area; In response to an editing operation on the target attribute editing block, converting the edited content into editable text in the text editing area; The target evaluation content is determined according to the editable text corresponding to the target attribute editing block and the corresponding evaluation description text.

6. The method according to claim 5, characterized in that The step of converting the edited content into editable text in the text editing area in response to the editing operation on the target attribute editing block includes: In response to an editing operation on the content of the target attribute editing block, displaying the edited content in the target attribute editing block; In response to a state change operation on the target attribute editing block, the target attribute editing block is converted from an activated state to a completed state, so that the target attribute editing block displaying the edited content is displayed as editable text.

7. The method according to claim 6, characterized in that The state change operation on the target attribute editing block includes at least one of the following: Triggering operations on areas outside the target attribute editing block; Triggering operations on completed controls in the evaluation area; A triggering operation on the publishing control in the evaluation page.

8. The method according to claim 5, characterized in that The step of determining the target attribute editing block currently being edited in the text editing area includes at least one of the following: In response to a selection operation on a target attribute editing block, determining the target attribute editing block; In response to the completion of editing of the previous target attribute editing block, a new target attribute editing block is determined according to the arrangement of the unedited attribute editing blocks.

9. The method according to claim 4, characterized in that The evaluation area further includes a question display area; the question display area displays at least one question about the candidate product; and the method further includes at least one of the following: In response to a selection operation on a target product question in the question display area, displaying target candidate evaluation content corresponding to the target product question in the text editing area; In response to a question switching operation on the question display area, the target product question is switched to be displayed in the question display area, and the target candidate evaluation content corresponding to the target product question is displayed in the text editing area.

10. The method according to claim 9, characterized in that The method further comprises: In response to the question viewing operation, at least one candidate commodity question of the questioning subject regarding the target commodity is displayed in the question display area.

11. The method according to claim 4, characterized in that The method further comprises: In response to a content rewriting operation on the target evaluation content in the text editing area, displaying the rewritten content; In the case where the rewritten content is identified as invalid evaluation content, rewriting guidance content is displayed under the evaluation topic corresponding to the target evaluation content; The rewriting guidance content is determined based on at least one of the evaluation sentiment of the invalid evaluation content, behavior association data corresponding to the historical interaction behavior of the current evaluation account for the target product, and the current rating result.

12. The method according to any one of claims 1 to 11, characterized in that The evaluation page further includes a rating area; the method further includes at least one of the following: In response to a rating operation on the target product in the rating area, if the current rating score is less than a preset score, rating blocks under different evaluation dimensions are displayed in the rating area; the rating blocks include the pending rating value and the evaluation feedback label under the corresponding evaluation dimension; and in response to the rating operation in the rating blocks, a current evaluation result and current evaluation feedback are determined; In response to the scoring operation of the target product in the scoring area, if the current scoring value is not less than the preset score, scoring blocks under different evaluation dimensions are displayed in the scoring area; the scoring value under the corresponding evaluation dimension in the scoring block is the current scoring value.

13. The method according to any one of claims 1 to 11, characterized in that When the number of purchases of the target product exceeds a preset number threshold, the method further includes: A target repurchase text is also displayed in the text editing area of ​​the evaluation area; and / or, Displaying the completed rating area on the evaluation page; The target repurchase text is used to describe the number of repeated purchases of the target product; and the target candidate evaluation content also includes the target repurchase text.

14. The method according to claim 13, characterized in that The evaluation page also displays at least one of the following: Input keyboard; A content publishing control that replaces a page close control in the evaluation page; Reduce the size of the displayed text editing area.

15. The method according to claim 13, characterized in that The method further comprises: When the rating area of ​​the evaluation page meets the hiding display condition, the rating area is hidden.

16. A product evaluation method, characterized in that: include: Displaying a target product evaluation page; the evaluation page includes an evaluation area; the evaluation area displays target product questions and target candidate evaluation content corresponding to the target product questions; The target candidate evaluation content includes the attribute editing block of the target product under the target product question and the evaluation description text for the attribute editing block; In response to an editing operation on a target attribute editing block, determining target evaluation content according to the editing content corresponding to the target attribute editing block and the corresponding evaluation description text; In response to a publishing operation on the target evaluation content, the target evaluation content is published.

17. A product evaluation device, characterized in that: The device comprises: A first display module is configured to display, in response to a rating operation on a target product, a target product question and target candidate evaluation content corresponding to the target product question in an evaluation area of ​​an evaluation page; wherein the target candidate evaluation content is determined based on a current rating result; A first determining module, configured to determine target evaluation content in response to an editing operation on the target candidate evaluation content; The first publishing module is configured to publish the target evaluation content in response to a publishing operation on the target evaluation content.

18. A product evaluation device, characterized in that: The device comprises: A second display module is configured to display a target product evaluation page; the evaluation page includes an evaluation area; the evaluation area displays a target product question and target candidate evaluation content corresponding to the target product question; the target candidate evaluation content includes an attribute editing block of the target product under the target product question and evaluation description text for the attribute editing block; A second determining module is configured to determine target evaluation content according to the edit content and the corresponding evaluation description text corresponding to the target attribute editing block in response to an editing operation on the target attribute editing block; The second publishing module is configured to publish the target evaluation content in response to a publishing operation on the target evaluation content.

19. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 16 are implemented.

20. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 16 are implemented.

21. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 16 are implemented.

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