Content playing method and device, computer equipment and readable storage medium

Abstract

The invention relates to a content playing method and device, computer equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: displaying an information browsing page, wherein the information browsing page comprises a target commodity information block of a target commodity; the target commodity information block comprises preview content of target media content; in response to a triggering operation on the target commodity information block, displaying a commodity information page; the commodity information page comprises the target media content embedded in the commodity information page for playing and a commodity information area of the target commodity; the commodity information area displays part of commodity information of the target commodity; and in response to a triggering operation on the commodity information area, displaying commodity detail information of the target commodity, and switching the target media content to be played in a floating window. And the information acquisition efficiency is improved.

Description

Technical Field

[0001] This application relates to the field of Internet technology, and in particular to a content playback method, apparatus, computer equipment, computer-readable storage medium, and computer program product. Background Technology

[0002] Many applications currently offer product transaction functions. These applications typically display product information blocks on their pages. Users can click on these blocks to be redirected to the corresponding product details page, where they can then decide whether to place an order based on the product information provided. However, this method is not very efficient at obtaining effective information. Summary of the Invention

[0003] Therefore, it is necessary to provide a content playback method, apparatus, computer device, computer-readable storage medium, and computer program product that can improve the efficiency of effective information acquisition in response to the above-mentioned technical problems.

[0004] Firstly, this application provides a content playback method, including:

[0005] The information browsing page includes a target product information block for the target product.

[0006] In response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays some product information of the target product;

[0007] In response to a trigger operation on the product information area, the product details of the target product are displayed, and the target media content is switched to play in a floating window.

[0008] Secondly, this application also provides a content playback device, comprising:

[0009] The display module is used to display an information browsing page, which includes a target product information block for the target product.

[0010] A playback module is used to display a product information page in response to a trigger operation on the target product information block; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays some product information of the target product;

[0011] The floating module is used to respond to a trigger operation on the product information area to display the product details information of the target product and switch the target media content to be played in the floating window.

[0012] Thirdly, this application also provides a computer device, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to perform the following steps:

[0013] The information browsing page includes a target product information block for the target product.

[0014] In response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays some product information of the target product;

[0015] In response to a trigger operation on the product information area, the product details of the target product are displayed, and the target media content is switched to play in a floating window.

[0016] Fourthly, this application also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, performs the following steps:

[0017] The information browsing page includes a target product information block for the target product.

[0018] In response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays some product information of the target product;

[0019] In response to a trigger operation on the product information area, the product details of the target product are displayed, and the target media content is switched to play in a floating window.

[0020] Fifthly, this application also provides a computer program product, including a computer program that, when executed by a processor, performs the following steps:

[0021] The information browsing page includes a target product information block for the target product.

[0022] In response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays some product information of the target product;

[0023] In response to a trigger operation on the product information area, the product details of the target product are displayed, and the target media content is switched to play in a floating window.

[0024] The aforementioned content playback method, apparatus, computer equipment, computer-readable storage medium, and computer program product display information browsing page; the target product information block includes a preview of the target media content; in response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes the target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays partial product information of the target product; in response to a trigger operation on the product information area, the product details information of the target product is displayed, and the target media content is switched to be played in a floating window. Continuously playing the target media content in the form of a floating window can better link to the product information in the product details, improve the efficiency of obtaining effective information, realize the intelligent integration and linkage of dynamic target media content and static product information, create a smoother and more persuasive shopping experience, and improve the purchase conversion rate. Attached Figure Description

[0025] To more clearly illustrate the technical solutions in the embodiments of this application or related technologies, the drawings used in the description of the embodiments of this application or related technologies will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other related drawings can be obtained based on these drawings without creative effort.

[0026] Figure 1 This is an application environment diagram of the content playback method in one embodiment;

[0027] Figure 2 This is a flowchart illustrating a content playback method in one embodiment;

[0028] Figure 3 This is a schematic diagram of an information browsing page in one embodiment. Figure 1 ;

[0029] Figure 4 This is a schematic diagram of an information browsing page in one embodiment. Figure 2 ;

[0030] Figure 5 This is a schematic diagram of a product information page in one embodiment;

[0031] Figure 6 This is a schematic diagram of the link displaying the floating window in one embodiment. Figure 1 ;

[0032] Figure 7 A schematic diagram of the link displaying the floating window in one embodiment. Figure 2 ;

[0033] Figure 8 This is a schematic diagram of the link that triggers the display of a floating window from a session page in one embodiment;

[0034] Figure 9 This is a schematic diagram of the access point for associated content in one embodiment;

[0035] Figure 10 This is a schematic diagram of a sharing link in one embodiment;

[0036] Figure 11 This is a schematic diagram illustrating the interaction between a terminal and a server in one embodiment;

[0037] Figure 12 This is a structural block diagram of a content playback device in one embodiment;

[0038] Figure 13 This is an internal structural diagram of a computer device in one embodiment. Detailed Implementation

[0039] To make the objectives, technical solutions, and advantages of this application clearer, the following detailed description is provided in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the scope of this application.

[0040] It should be noted that the terms "first," "second," etc., used in this application can be used to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish the first element from the second element. The terms "comprising" and "having," and any variations thereof, used in this application, are intended to cover non-exclusive inclusion. The term "multiple" used in this application refers to two or more. The term "and / or" used in this application refers to one of the embodiments, or any combination of multiple embodiments.

[0041] Before describing the embodiments of this application, it should be noted that the term "in response to" as used herein refers to a state in which a corresponding event occurs or a condition is met. It will be understood that the timing of subsequent actions performed in response to such an event or condition is not necessarily strongly correlated with the time when the event or condition occurs. For example, in some cases, subsequent actions may be performed immediately upon the occurrence of the event or the fulfillment of the condition; while in other cases, subsequent actions may be performed some time after the occurrence of the event or the fulfillment of the condition. "Triggering operation" refers to an action performed by a user on a visual interface through clicking, dragging, swiping, or other interactive methods, which aims to initiate or activate a specific patent data display, analysis, or editing function. "Animation effects" refer to design elements that enhance the user experience through animation and interactive effects. These animation effects may include button click effects, page transition effects, loading animations, etc.

[0042] The content playback method provided in this application embodiment can be applied to, for example, Figure 1 In the application environment shown, terminal 102 communicates with server 104 via a network. A data storage system can store the data that server 104 needs to process. The data storage system can be integrated onto server 104 or placed on the cloud or other network servers. Terminal 102 and server 104 work together to achieve the following: displaying an information browsing page; responding to a trigger operation on the target product information block 10, displaying a product information page; the product information page includes the target video embedded in the product information page for playback, and a product information area 12 for the target product; the product information area 12 displays partial product information of the target product; responding to a trigger operation on the product information area 12, displaying the product details information of the target product, and switching the target media content 11 to be played in a floating window 13. Continuously playing the target media content 11 in the form of a floating window 13 can better link to the product information in the product details, improve the efficiency of obtaining effective information, realize the intelligent integration and linkage of dynamic target media content 11 and static product information, create a smoother and more persuasive shopping experience, and improve the purchase conversion rate.

[0043] Terminal 102 can be, but is not limited to, various personal computers, laptops, smartphones, tablets, drones, low-altitude aircraft, IoT devices, and portable wearable devices. IoT devices can include smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, and projection equipment. Portable wearable devices can include smartwatches, smart bracelets, and head-mounted displays. Head-mounted displays can be virtual reality (VR) devices, augmented reality (AR) devices, and smart glasses. Server 104 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0044] In one exemplary embodiment, such as Figure 2 As shown, a content playback method is provided, which can be applied to... Figure 1 Taking the terminal in the example, the explanation includes the following steps 202 to 206. Wherein:

[0045] Step 202: Display the information browsing page, which includes the target product information block 10 for the target product.

[0046] Optionally, an application (APP) is installed on the terminal. The content playback method provided in this application embodiment can be executed by the APP. For example, the APP can be of the content sharing type, social type, shopping type, video type, etc., and this application embodiment does not limit it.

[0047] Optionally, the information browsing page can be any one of the following: the content details page of the target content posted by the target account, the product transaction page of the target account, the account page of the target account, the search results page, or the conversation page for engaging in conversation with the target account.

[0048] Optionally, the target account can be an account used to recommend products. For example, the target account can be a buyer account, an influencer account, a product-selling blogger account, etc. This application embodiment does not limit this.

[0049] Optionally, the target product information block can be an interactive control used to present product-related information. The target product information block can contain multiple dimensions of information, as detailed below.

[0050] The target product information block may include preview content of the target media content. The preview content can be extracted from the target media content. For example, if the target media content is a video, the preview content is a video frame in the video; if the target media content is at least one image, the preview content is an image in the at least one image.

[0051] The target media content can be a video or at least one image, and it can be obtained based on related content of the target product. Details on how to obtain target media content and how to determine its preview content are provided below.

[0052] Optionally, before publishing the target content, the user of the target account can edit the relevant content. During the editing process, the target product information block 10 can be added. After completing the editing, the publishing is triggered, and the corresponding terminal will publish the content edited by the user, forming the target published content. Other users may find the information block corresponding to the target published content on their terminal's homepage, hot page, recommendation page, etc. After the user triggers the information block, the terminal will display the content details page of the target published content. The content details page displays the target product information block 10 of the target product. This content details page can be used as the information browsing page in this step. The page on which other users will find the information block corresponding to the target published content is controlled by the push rules of the backend server, and this embodiment does not limit this.

[0053] Optionally, the target account's account page can be the target account's homepage. For example, a user can trigger the target account's account identifier, and the terminal will display the target account's account page. The account identifier can be, for example, the target account's icon, nickname, etc. The account page displays multiple tabs, including product-related tabs. The target product information block 10 can be displayed under these tabs. The account page also includes a recommended product entry point. When a user triggers this entry point, the terminal displays a recommended product page. This recommended product page can contain at least one product information block. This recommended product page can also serve as the aforementioned information browsing page. Any product on the recommended product page can be the target product, and its product information block can be the target product information block 10. For example, this recommended product page can be a showcase page, see [link to relevant documentation]. Figure 3 As shown.

[0054] Optionally, the terminal provides multiple search entry points. Users can enter search terms and trigger a search through each search entry point. The terminal will then search the corresponding information database and display the search results on the search results page. Any product information block displayed on the search results page can be used as the target product information block 10.

[0055] For example, the target account's account page contains a search entry point. Users can enter search terms through this search entry point and trigger a search. The terminal will then search through all content and product information blocks published by the target account and display the search results on the search results page. Any product information block displayed on the search results page can be used as the target product information block 10.

[0056] Optionally, the target account's account page contains a session entry point. When a user triggers this entry point, the terminal displays a session page for engaging in a conversation with the target account. This session page contains at least one session message sent by the target account and / or at least one session message sent by the terminal's currently logged-in account. The at least one session message sent by the target account contains the target product information block 10, or the at least one session message sent by the terminal's currently logged-in account contains the target product information block 10. See the illustration of the session page for engaging in a conversation with the target account. Figure 4 As shown. It should be noted that other methods can also be used to access the conversation page for communicating with the target account. The above-mentioned access via the conversation entry point on the account page is only one example, and the embodiments of this application are not limited thereto.

[0057] Optionally, the target account's product transaction page can be a page containing product information blocks of multiple products recommended by the target account, as well as transaction controls. Users can select the products they want to trade on this page and complete the transaction through the transaction controls. Any product on the product transaction page can be used as the target product, and its product information block can be used as the target product information block 10.

[0058] Optionally, the target product information block 10 can be published by the target account. Optionally, the target product information block 10 may include at least one of the following: account information of the target account, recommendation information of the target account for the target product, summary information of the target media content 11, and partial product information of the target product.

[0059] Optionally, the account information of the target account may include the target account's icon, nickname, etc., which is not limited in this embodiment of the application.

[0060] Optionally, the recommendation information for the target product by the target account can be manually entered by the user of the target account when publishing the target product information block 10; or it can be summarized from the related content of the target product using a large model.

[0061] Optionally, the target media content 11 can be obtained from the associated content of the target product. After obtaining the target media content 11, the target media content 11 can be input into the large model, and the large model can output the summary information of the target media content 11.

[0062] Optionally, some of the product information contained in the target product information block 10 can be extracted from the product details information of the target product, or summarized based on the product details information of the target product. For example, some of the product information contained in the target product information block 10 may include at least one of the following: the brand, product description, price, and quantity sold of the target product.

[0063] Step 204: In response to the triggering operation of the target product information block 10, the product information page is displayed; the product information page includes target media content 11 embedded in the product information page for playback and the product information area 12 of the target product; the product information area 12 displays part of the product information of the target product.

[0064] In response to the triggering operation of the target product information block 10, the terminal can obtain the associated content of the target product, obtain the target media content 11 based on the associated content of the target product, and then display the product information page, embedding the target media content 11 into the product information page for playback.

[0065] In this process, after logging into the target account, the user can select the product they want to sell as an agent from all the available products and perform a content association operation for each selected product. For each selected product, the content association operation can be to select the associated content for that product from all the live replay content of the target account, all the target content published by the target account, and all the target evaluation content published by the target account. The terminal will store each product and its associated content accordingly. In response to the trigger operation of the target product information block 10, the terminal will extract the associated content of the target product from the stored data.

[0066] Optionally, after performing content association and other editing operations on each selected product, the user can trigger the product publishing operation, in which case the product information blocks of these products will be displayed on the target account's account page.

[0067] Optionally, the target media content 11 can be obtained from the associated content of the target product. For example, when the associated content of the target product is live replay content, the target media content 11 can be the live replay content; when the associated content of the target product is target published content, the target media content 11 can be the screen content in the target published content; when the associated content of the target product is target evaluation content, the target media content 11 can be the screen content in the target evaluation content.

[0068] Specifically, if the associated content of the target product is the target published content, and the target published content contains a video, then the target media content 11 can be the video in the target published content; if the associated content of the target product is the target published content, and the target published content contains at least one image, then the target media content 11 can be that at least one image.

[0069] Similarly, if the associated content of the target product is the target review content, and the target review content includes a video, the target media content 11 can be the video in the target review content; if the associated content of the target product is the target review content, and the target review content includes at least one image, the target media content 11 can be that at least one image.

[0070] The product information page also includes a product information area 12 for the target product, which displays some product information about the target product.

[0071] Optionally, some product information of the target product displayed in the product information area 12 can be extracted from the product details information of the target product, or summarized based on the product details information of the target product. For example, some product information of the target product displayed in the product information area 12 may include at least one of the following: a thumbnail of the target product, the brand of the target product, the product description, the shipping time, the shipping location, the return shipping cost settings, the price, and the quantity sold.

[0072] For example, see Figure 5 As shown, the target account's showcase page displays multiple product information blocks. The first is the target product information block 10. After the user triggers this product information block, the terminal displays the product information page. The product information page plays the target media content 11 obtained through the above method, as well as the product information area 12 of the target product. The product information area 12 displays the target product's thumbnail, brand, product description, shipping time, shipping location, return shipping fee settings, price, and quantity sold. The product information page also includes a review entry, through which users can review the target product. The product information page also includes a transaction control, through which users can transact the target product.

[0073] It should be noted that the merchant's product display page and mall page will also display product information blocks. When users click on the product information blocks displayed on these pages, the terminal will directly jump to the corresponding product details page. The product details page contains the merchant's account information, such as the icon and name.

[0074] Step 206: In response to the trigger operation on the product information area 12, display the product details of the target product and switch the target media content 11 to be played in the floating window 13.

[0075] In one possible implementation, see Figure 6As shown, in response to a trigger operation on the product information area 12, the product details page of the target product is displayed, showing the product details information of the target product, and the target media content 11 is switched to play in the floating window 13. The product details information is provided by the merchant of the target product. In this implementation, the trigger operation on the product information area 12 can be a swipe-up operation performed on the product information area 12, a click operation performed on the product information area 12, or, if the product information area 12 displays a product details control 121, the trigger operation on the product information area 12 can be a click operation performed on the product details control 121.

[0076] In the above implementation, after the user triggers the product information area 12, the terminal will display the product details page of the target product, showing the product details information. A floating window 13 will also appear on the product details page, playing the target media content 11. Optionally, if the target media content 11 is a video, the floating window 13 and the product information page will play the same video. If the target media content 11 is at least one image, a video can be synthesized based on at least one image and rotated among these images, with the floating window 13 used to play the video.

[0077] In the above implementation, when the target media content 11 is a video, the target media content 11 played in the floating window 13 can be played from the beginning or continue playing according to the playback progress of the product information page. This application embodiment does not limit this. After the user performs a trigger operation on the floating window 13, the terminal responds to the trigger operation and returns to display the product information page. At this time, the target media content 11 played on the product information page can be played from the beginning or continue playing according to the playback progress of the floating window 13. This application embodiment does not limit this.

[0078] In the above implementation, both the product information page and the product details page display a page back control. After the user performs a trigger operation on the page back control on the product information page or the product details page, the terminal returns to the information browsing page in response to the trigger operation.

[0079] In another possible implementation, in response to a trigger operation on the product information area 12, the size of the product information area 12 is adjusted, the product details information of the target product is displayed in the product information area 12, and the target media content 11 is switched to be played in a floating window 13 that floats over the product information area 12.

[0080] Under the above implementation, the triggering operation of the product information area 12 can be a swipe operation performed on the product information area 12, a click operation performed on the product information area 12, a click operation on the product details control 121 in the product information area 12, a two-finger zoom operation performed on the product information area 12, etc. This application embodiment does not limit this.

[0081] In the above implementation, after the user performs a trigger operation on the product information area 12, the terminal adjusts the size of the product information area 12 according to preset rules, such as enlarging the product information area 12 to full screen or half screen, and displays the product details information of the target product in the product information area 12. This product details information is provided by the merchant of the target product. Furthermore, a floating window 13 is displayed above the product information area 12, and the target media content 11 is switched to be played in this floating window 13. Optionally, if the target media content 11 is a video, the floating window 13 and the product information page play the same video. If the target media content 11 is at least one image, a video can be synthesized based on at least one image and rotated, and the floating window 13 is used to play this video.

[0082] Similarly, in the above implementation, when the target media content 11 is a video, the target media content 11 played in the floating window 13 can be played from the beginning or continue playing according to the playback progress of the product information page. This application embodiment does not limit this. After the user performs a trigger operation on the floating window 13, the terminal responds to the trigger operation by adjusting the size of the product information area 12 and embedding the target media content 11 played in the floating window 13 into the product information page for playback. At this time, the target media content 11 played on the product information page can be played from the beginning or continue playing according to the playback progress of the floating window 13. This application embodiment does not limit this. Optionally, the terminal can adjust the size of the product information area 12 back to its original size.

[0083] In the above implementation, the product information page displays a page back control. After the user performs a trigger operation on the page back control on the product information page, the terminal returns to the information browsing page in response to the trigger operation.

[0084] In some embodiments, see Figure 7As shown, the product information page includes a content playback area 14, which plays the target media content 11. In response to a trigger operation on the product information area 12, the product information area 12 is enlarged and the content playback area 14 is reduced. In response to the product information area 12 being enlarged to a preset size, the content playback area 14 is de-displayed, the product details information of the target product is displayed in the product information area 12, and the target media content 11 is switched to be played in a floating window 13 floating above the product information area 12.

[0085] Optionally, the content playback area 14 can be displayed above the product information area 12 for playing the target media content 11. The preset size can be full screen.

[0086] Optionally, after the user performs a trigger operation on the product information area 12, the product information area 12 can be enlarged upwards, and the content playback area 14 can be shrunk to a specified position on the right side of the page. When the product information area 12 is enlarged to full screen, the terminal cancels the display of the content playback area 14 and displays a floating window 13 at the specified position. The product details information of the target product, provided by the merchant of the target product, is displayed in the enlarged full-screen product information area 12. The target media content 11 is switched to be played in this floating window 13, so that the target media content 11 can be viewed in the floating window 13 that floats above the product information area 12. After the user performs a trigger operation on the floating window 13, the terminal can adjust the size of the product information area 12 back to its original size and display the content playback area 14, embedding the target media content 11 played in the floating window 13 into the content playback area 14 of the product information page for playback.

[0087] In the above embodiments, an information browsing page is displayed, which includes a target product information block 10 for the target product; the target product information block 10 includes a preview of the target media content 11; in response to a trigger operation on the target product information block 10, a product information page is displayed; the product information page includes the target media content 11 embedded in the product information page for playback and the product information area 12 of the target product; the product information area 12 displays some product information of the target product; in response to a trigger operation on the product information area 12, the product details information of the target product is displayed, and the target media content 11 is switched to be played in a floating window 13. Continuously playing the target media content 11 in the form of a floating window 13 can better link the product information in the product details, improve the efficiency of obtaining effective information, realize the intelligent integration and linkage of the dynamic target media content 11 and the static product information, create a smoother and more persuasive shopping experience, and improve the purchase conversion rate.

[0088] In some embodiments, the content playback method provided in this application includes: after a user performs a trigger operation on the target published content of a target account, the terminal responds to the trigger operation by displaying a content details page of the target published content, which displays a target product information block 10 of the target product. After the user performs a trigger operation on the target product information block 10, in response to the trigger operation, the terminal obtains the associated content of the target product, which is at least one of the live replay content of the target account, the target published content of the target account, and the target evaluation content of the target account; based on the associated content of the target product, target media content 11 is obtained, and the methods for obtaining the associated content and target media content 11 are described above and will not be repeated here. The terminal displays a micro-business details page, which can be superimposed on the content details page and displayed on the upper half screen, 3 / 4 screen, or other proportions. The micro-business details page is used to display all or part of the product details information of the target product. A floating window 13 is displayed at a preset position on the micro-business details page, and the target media content 11 is played in the floating window 13. When a user triggers the floating window 13, the terminal displays a product information page in response. This product information page is similar in information display and interaction to the product information page described above, and will not be elaborated further in this embodiment. It should be noted that when the user triggers the page return control on the product information page, the terminal returns to the product details page and switches the target media content 11 played on the product information page to be played in the floating window 13 floating on the product details page. The difference between this embodiment and the previous embodiments is that in the previous embodiments, the product information page is displayed first, and the floating window 13 only appears after the user triggers the product information area 12. In this embodiment, the floating window 13 is displayed first, and the product information page is displayed after the user triggers the floating window 13.

[0089] In the existing solution, users can open a conversation page to chat with other accounts. Both users and other accounts can send messages on this conversation page. The messages can contain product information blocks. After the user clicks on the product information block, they can be redirected to the corresponding product details page or micro-business details page. The user decides whether to place an order by viewing the product information provided on the product details page or micro-business details page. This method also suffers from the problem of low information acquisition efficiency.

[0090] Therefore, the content playback method provided in this application embodiment also includes: see Figure 8As shown, when a user triggers the opening of a conversation page to engage in a conversation with the target account, the terminal displays the conversation page, which contains at least one conversation message sent by the target account and / or at least one conversation message sent by the terminal's currently logged-in account. The at least one conversation message sent by the target account contains a target product information block 10, or the at least one conversation message sent by the terminal's currently logged-in account contains a target product information block 10. After the user performs a trigger operation on the target product information block 10, in response to the trigger operation, the terminal obtains the associated content of the target product. The associated content of the target product is at least one of the target account's live replay content, the target account's target published content, and the target account's target review content. Based on the associated content of the target product, the terminal obtains the target media content 11. The methods for obtaining the associated content and the target media content 11 are described above and will not be repeated here. The terminal displays a micro-product details page, which can be overlaid on the content details page and displayed on the upper half screen, 3 / 4 screen, or other proportions. The micro-product details page is used to display all or part of the product details information of the target product. A floating window 13 is displayed at a preset position on the micro-product details page, and the target media content 11 is played in the floating window 13. When the target media content 11 is a video, the floating window 13 plays the video; when the target media content 11 is at least one image, a video can be synthesized based on at least one image and rotated, and the floating window 13 plays the synthesized video. When the user performs a trigger operation on the floating window 13, in response to the trigger operation, the terminal displays a product information page and embeds the target media content 11 played by the floating window 13 into the product information page for playback. The target media content 11 played on the product information page can be played from the beginning or can be played following the playback progress of the floating window 13; this embodiment does not limit this. The information displayed and interaction methods on the product information page are similar to those on the product information page described above, and will not be elaborated upon in this embodiment. It should be noted that when the user triggers the page return control on the product information page, the terminal will return to the micro-business details page, and the target media content 11 played on the product information page will be switched to play in a floating window 13 on the micro-business details page. At this time, the target media content 11 played in the floating window 13 can play from the beginning or continue from the playback progress of the product information page; this embodiment does not limit this. In this way, playing the dynamic target media content 11 in the floating window 13, and integrating and linking it with the static product information on the micro-business details page, improves the efficiency of obtaining effective information, shortens the user's decision-making path, and increases the purchase conversion rate.

[0091] In some embodiments, the target media content 11 is determined based on the associated content of the target product; wherein, the associated content is the content determined by the target account performing content association operations on the target product; the associated content is at least one of the target account's live replay content, the target account's target published content, and the target account's target review content.

[0092] Specifically, it can obtain the associated content of the target product, determine the target media content 11 based on the associated content of the target product, and the associated content of the target product is the associated content selected for the target product by the user of the target account after logging into the target account and performing the content association operation for the target product; the associated content is at least one of the target account's live replay content, the target account's target published content, and the target account's target evaluation content; it can determine the target media content 11 based on the associated content, and the target media content 11 includes at least one of video or image.

[0093] As described above, after logging into the target account, the user can select the product they wish to sell from all available products and perform a content association operation for each selected product. This content association operation can involve selecting associated content for that product from all live stream replays, all target-posted content, and all target-review content published by the target account. The terminal stores each product and its associated content. In response to a trigger operation on the target product information block 10, the terminal extracts the associated content of the target product from the stored data. The associated content of the target product may be a live stream replay from the target account, a target-posted article, or a target-review article published by the target account; this embodiment does not limit this.

[0094] Optionally, after obtaining the associated content of the target product, the terminal can determine the target media content 11 based on the associated content. For example, if the associated content of the target product is live replay content, the live replay content can be used as the target media content 11. If the associated content of the target product is target published content, and the target published content contains a video, the video can be used as the target media content 11; if the target published content contains at least one image, the at least one image can be used as the target media content 11.

[0095] The above embodiments provide a specific method for determining the target media content 11, which can then be embedded into the product information page for playback, thereby realizing the intelligent fusion and linkage between the dynamic target media content 11 and the static product information.

[0096] In some embodiments, see Figure 9As shown, the product information page also includes an access point 15 for the associated content. The access point displays at least one of the type of the associated content, the theme of the associated content, or a summary of the content of the associated content. The content playback method provided in this application embodiment further includes: displaying the content details page of the associated content in response to a trigger operation on the access point.

[0097] Optionally, the associated content for the target product may be a live stream replay from the target account, a post published by the target account, or a review posted by the target account. If the associated content is a live stream replay, the type of the associated content is "live stream"; if the associated content is a post published by the target account, the type of the associated content is "posted content"; and if the associated content is a review, the type of the associated content is "review content".

[0098] When the associated content for the target product is live stream replay content, the theme of the associated content can be extracted from the live stream replay content using a large-scale model. When the associated content for the target product is target published content, the theme of the associated content can be the title of the target published content, or it can be extracted from the target published content using a large-scale model. When the associated content for the target product is target review content, the theme of the associated content can be extracted from the target review content using a large-scale model. The prompts for the above extraction process can be preset.

[0099] When the associated content for the target product is live stream replay content, the summary of that associated content can be obtained by summarizing the live stream replay content using a large-scale model. Similarly, when the associated content for the target product is the target published content, the summary of that associated content can be obtained by summarizing the target published content using a large-scale model. Likewise, when the associated content for the target product is the target review content, the summary of that associated content can be obtained by summarizing the target review content using a large-scale model. The prompts for the above summarization process can also be pre-set.

[0100] When a user triggers an operation on the access point 15 for the aforementioned related content, the terminal displays the content details page of the related content in response to the trigger operation. If the related content of the target product is live stream replay content, the terminal displays the playback page of that live stream replay content; if the related content of the target product is target published content, the terminal displays the content details page of that target published content; and if the related content of the target product is target review content, the terminal displays the content details page of that target review content.

[0101] In the above embodiments, in response to a trigger operation on the access point 15 for associated content, the content details page of the associated content is displayed. This allows users to view the source of the target media content 11, facilitating the acquisition of information of interest and improving information acquisition efficiency.

[0102] In some embodiments, the process of displaying product details information of the target product and switching the target media content 11 to be played in the floating window 13 in response to a trigger operation on the product information area 12 includes the following steps:

[0103] In response to a trigger operation on the product information area 12, the product details page of the target product is displayed, showing the product details information of the target product, and the target media content 11 is switched to play in the floating window 13. The trigger operation on the product information area 12 can be a swipe-up operation performed on the product information area 12, a click operation performed on the product information area 12, or a click operation performed on the product details control 121 displayed on the product information area 12. In response to a trigger operation on the floating window 13, the product information page is returned to be displayed. In response to a trigger operation on the page return control on the product information page or the product details page, an information browsing page is displayed.

[0104] Specifically, after a user performs a trigger operation on the product information area 12, in response to the trigger operation, the terminal displays the product details page of the target product, showing the product details information of the target product. A floating window 13 is also displayed on the product details page, in which the target media content 11 is played. After a user performs a trigger operation on the floating window 13, the terminal responds to the trigger operation and returns to displaying the product information page. For a detailed implementation process, please refer to the description of the aforementioned embodiments, which will not be repeated here.

[0105] In the above embodiment, after the user performs a trigger operation on the product information area 12, the page will jump to the product details page of the target product. The product details page displays a floating window 13, in which the target media content 11 is played. This realizes the intelligent integration and linkage between the dynamic target media content 11 and the static product information, creating a smoother and more convincing shopping experience and improving the purchase conversion rate.

[0106] In some embodiments, the process of displaying product details information of a target product and switching the target media content 11 to be played in a floating window 13 in response to a trigger operation on the product information area 12 includes the following steps: adjusting the size of the product information area 12 in response to a trigger operation on the product information area 12, displaying product details information of the target product in the product information area 12, and switching the target media content 11 to be played in a floating window 13 floating above the product information area 12. The trigger operation on the product information area 12 can be an up-swipe operation performed on the product information area 12, a click operation performed on the product information area 12, a click operation on the product details control 121 in the product information area 12, a two-finger zoom operation performed on the product information area 12, etc.

[0107] Specifically, in response to a trigger operation on the product information area 12, the product information area 12 is enlarged and the content playback area 14 is reduced; in response to the product information area 12 being enlarged to a preset size, the content playback area 14 is canceled from display, the product details information of the target product is displayed in the product information area 12, and the target media content 11 is switched to be played in a floating window 13 floating above the product information area 12.

[0108] For example, as described above, after a user performs a trigger operation on the product information area 12, the product information area 12 can be enlarged upwards, and the content playback area 14 can be shrunk to a specified position on the right side of the page. When the product information area 12 is enlarged to full screen, the terminal cancels the display of the content playback area 14 and displays a floating window 13 at the specified position. The product details information of the target product, provided by the merchant of the target product, is displayed in the enlarged full-screen product information area 12. The target media content 11 is switched to be played in this floating window 13, so that the target media content 11 can be viewed in the floating window 13 floating above the product information area 12. After the user performs a trigger operation on the floating window 13, the terminal can adjust the size of the product information area 12 back to its original size and display the content playback area 14, embedding the target media content 11 played in the floating window 13 into the content playback area 14 of the product information page for playback. For detailed descriptions, please refer to the above, and they will not be repeated here.

[0109] In the above embodiment, after the user performs a trigger operation in the product information area 12, the terminal displays the product information area 12 in full screen and displays the media playback area as a floating window 13 on the product information area 12. After the user performs a trigger operation on the floating window 13, the terminal restores the display format of the product information area 12 and the media playback area. This achieves intelligent integration and linkage between dynamic target media content 11 and static product information, creating a smoother and more persuasive shopping experience and improving purchase conversion rates.

[0110] In some embodiments, the product information page includes a first sharing control, which is used to share the target product. The content playback method provided in this application embodiment further includes: in response to a trigger operation on the target media content 11 played on the product information page, playing the target media content 11 in full screen and displaying a second sharing control; in response to a trigger operation on the second sharing control, sharing at least one of the target media content 11 and the associated content of the target product.

[0111] Specifically, in response to a trigger operation on the target media content 11 played on the product information page, the target media content 11 is played in full screen and a second sharing control is displayed; in response to a trigger operation on the second sharing control, the target media content 11 is shared, or the associated content of the target product is shared, or both are shared. In response to a trigger operation on the first sharing control displayed on the product information page, the target product is shared.

[0112] Among them, see Figure 10 As shown, after a user performs a trigger operation on the target media content 11 played on the product information page, in response to the trigger operation, the terminal plays the target media content 11 in full screen and displays a second sharing control. After the user performs a trigger operation on the second sharing control, in response to the trigger operation, the terminal shares at least one of the target media content 11 and the associated content of the target product. The specific sharing process is similar to the traditional solution and will not be described in detail here.

[0113] If a user triggers the first information sharing control on the product information page, the terminal will share the target product information block 10 in response to the triggering operation. The specific sharing process is similar to the traditional solution and will not be described in detail here.

[0114] In the above embodiments, users can share the target media content 11, the associated content of the target product, and the target product information block 10 through information sharing controls in different locations, thereby improving the efficiency of information sharing.

[0115] In some embodiments, the target product information block 10 further includes preview content of the target media content 11; when the target media content 11 is a video, the preview content is a video frame in the video; when the target media content 11 is at least one image, the preview content is an image in the at least one image.

[0116] The preview content of the target media content 11 is obtained in the following way: the target account for publishing the target product information block 10 is determined; the associated content of the target product is obtained, which is the associated content selected for the target product by the user of the target account after logging into the target account and performing the content association operation for the target product; the associated content is at least one of the live broadcast replay content of the target account, the target published content of the target account, and the target evaluation content of the target account; the target media content 11 is determined based on the associated content, and the preview content is obtained from the target media content 11.

[0117] Optionally, after logging into the target account, the user can select associated content for each product they wish to resell from all live stream replays, all target posts, and all target reviews published by the target account. The associated content for each product is stored in a database. The terminal can retrieve the associated content from the database. The associated content might be a live stream replay, a target post, or a target review. After obtaining the associated content, the terminal can determine target media content 11. If target media content 11 is a video included in the associated content, a video frame can be selected from the video according to set rules and used as the preview content; or the video can be input into a large model, which will then output the preview content. If target media content 11 contains at least one image, any one of the images can be used as the preview content; or the at least one image can be input into a large model, which will then output the preview content.

[0118] Optionally, the target product information block 10 may include, in addition to the account information of the target account, the recommendation information of the target account for the target product, the summary information of the target media content 11, and some product information of the target product, the target product information block 10 may also include the preview content of the target media content 11. Alternatively, the target product information of the target product may be any one or a combination of the above-mentioned information.

[0119] Optionally, the associated content of the target product may be live stream replay content, target posting content published by the target account, or target review content published by the target account. Based on the above description, when the associated content of the target product is live stream replay content, the live stream replay content can be used as target media content 11. When the associated content of the target product is target posting content, if the target posting content contains a video, the video can be used as target media content 11; if the target posting content contains at least one image, the at least one image can be used as target media content 11. The method for determining target media content 11 when the associated content of the target product is target review content is similar to that of the target posting content mentioned above, and will not be repeated here.

[0120] The above embodiments provide a method for determining the preview content of the target media content 11. Users can use this preview content to more quickly capture relevant information about the target product, further improving information acquisition efficiency.

[0121] In some embodiments, a content playback method is provided, see [link to relevant documentation] Figure 11As shown, the method includes the following steps: S1, the terminal displays an information browsing page, which includes a target product information block 10 of the target product. S2, the user performs a trigger operation on the target product information block 10. S3, the terminal sends an information retrieval request to the server. Optionally, in response to the trigger operation on the target product information block 10, the terminal determines the target account that published the target product information block 10, generates an information retrieval request based on the account information of the target account, the product identifier of the target product, etc., and sends the information retrieval request to the server. Alternatively, in response to the trigger operation on the target product information block 10, the terminal obtains the access link embedded in the target product information block 10, generates an information retrieval request based on the access link, and sends the information retrieval request to the server. S4, the server returns the target media content 11 and some product information of the target product to the terminal based on the information retrieval request. Optionally, the information retrieval request includes the account information of the target account and the product identifier of the target product. After receiving the information retrieval request, the terminal parses the request to obtain the account information of the target account and the product identifier of the target product. Based on the account information and product identifier, it searches the database for related content of the target product, determines the target media content 11 based on the related content, and returns the target media content 11 and some product information of the target product to the terminal. Alternatively, as described above, after the user of the target account logs in to the target account and performs content association operations and other editing operations for each selected product, the user can trigger a product publishing operation. At this time, the server can construct the content of the product information page for each product and generate an access link. The access link is embedded in the product information block 10 and published. If the information retrieval request sent by the terminal includes an access link, after receiving the request, the terminal parses the request to obtain the access link, extracts the corresponding page content from the database based on the access link, and returns the page content, which includes the target media content 11 and some product information of the target product, to the terminal. It should be noted that for the same product, different target accounts will select different associated content, therefore, the page content constructed by the server will also be different. S5: The terminal displays the product information page, embeds the target media content 11 into the product information page for playback, and displays partial product information of the target product in the product information area 12 of the product information page. S6: The user performs a trigger operation on the product information area 12. S7: The terminal sends a product details retrieval request to the server. S8: Based on the product details retrieval request, the server returns the product details information of the target product to the terminal. S9: The terminal displays the product details information of the target product and switches the target media content 11 to play in the floating window 13.

[0122] It should be understood that although the steps in the flowcharts of the embodiments described above are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the embodiments described above may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages in other steps. It is understood that the steps in different embodiments can be freely combined as needed, and all non-contradictory solutions formed by such combinations are within the scope of protection of this application.

[0123] Based on the same inventive concept, this application also provides a content playback device for implementing the content playback method described above. The solution provided by this device is similar to the implementation described in the above method; therefore, the specific limitations in one or more content playback device embodiments provided below can be found in the limitations of the content playback method described above, and will not be repeated here.

[0124] In one exemplary embodiment, such as Figure 12 As shown, a content playback device is provided, including:

[0125] The display module is used to display an information browsing page, which includes a target product information block 10 for the target product; the target product information block 10 includes a preview of the target media content 11.

[0126] The playback module is used to display a product information page in response to a trigger operation on the target product information block 10; the product information page includes the target media content 11 embedded in the product information page for playback and the product information area 12 of the target product; the product information area 12 displays some product information of the target product;

[0127] The floating module is used to respond to the trigger operation of the product information area 12 to display the product details information of the target product and to switch the target media content 11 to be played in the floating window 13.

[0128] In some embodiments, the playback module is configured to, in response to a triggering operation on the target product information block 10, determine the target account that published the target product information block 10, obtain the target media content 11 associated with the target product by the target account, display the product information page, and embed the target media content 11 into the product information page for playback.

[0129] In some embodiments, the playback module is used to obtain associated content of the target product, wherein the associated content is the associated content selected for the target product during the content association operation performed on the target product after the user logs into the target account; the associated content is at least one of the target account's live replay content, the target account's target published content, and the target account's target evaluation content; and the target media content 11 is determined based on the associated content, wherein the target media content 11 includes at least one of video or image.

[0130] In some embodiments, the product information page further includes a content source entry for the target media content 11, the content source entry including at least one of the type of the source of the target media content 11, the theme of the source of the target media content 11, or a content summary of the source of the target media content 11; and a display module, configured to display a details page of the source of the target media content 11 in response to a trigger operation on the content source entry.

[0131] In some embodiments, the floating module is configured to, in response to a trigger operation on the product information area 12, display the product details page of the target product, display the product details information of the target product on the product details page, and switch the target media content 11 to be played in the floating window 13.

[0132] In some embodiments, the triggering operation for the product information area 12 is an up-swipe operation performed on the product information area 12; or, the triggering operation for the product information area 12 is a click operation performed on the product information area 12; or, the triggering operation for the product information area 12 is a click operation performed on the product details control 121 displayed in the product information area 12.

[0133] In some embodiments, the display module is configured to return to display the product information page in response to a trigger operation on the floating window 13. The information browsing page is also configured to display in response to a trigger operation on the product information page or the page back control on the product details page.

[0134] In some embodiments, the product information page includes a media playback area; the media playback area is used to play the target media content 11; a floating module is used to respond to a trigger operation on the product information area 12 to display the product information area 12 in full screen and to display the media playback area on the product information area 12 in the form of a floating window 13.

[0135] In some embodiments, the triggering operation for the product information area 12 is a two-finger zoom-in operation performed on the product information area 12.

[0136] In some embodiments, the floating module is used to restore the display format of the product information area 12 and the media playback area in response to a trigger operation on the floating window 13.

[0137] In some embodiments, the content playback device further includes a sharing module, configured to, in response to a trigger operation on the target media content 11 played on the product information page, play the target media content 11 in full screen and display a content sharing control; in response to a trigger operation on the content sharing control, share the source of the target media content 11; and in response to a trigger operation on the information sharing control on the product information page, share the target product information block 10.

[0138] In some embodiments, the sharing module is configured to share the source of the target media content 11 and the target product information block 10 in response to a trigger operation of the information sharing control on the product information page.

[0139] In some embodiments, the display module is configured to: determine the target account that publishes the target product information block 10; obtain associated content of the target product, wherein the associated content is the associated content selected for the target product during the content association operation performed on the target product after the user logs into the target account; the associated content is at least one of the target account's live replay content, the target account's target published content, and the target account's target evaluation content; determine the target media content 11 based on the associated content, and obtain the preview content from the target media content 11.

[0140] In some embodiments, the information browsing page is a details page of target content published by the target account; or, the information browsing page is a product display page of the target account; or, the information browsing page is a page with search functionality; or, the information browsing page is a chat page.

[0141] In some embodiments, the target product information block 10 further includes at least one of the following: account information of the target account that published the target product information block 10, recommendation information of the target account for the target product, summary information of the target media content 11, and partial product information of the target product.

[0142] Each module in the aforementioned content playback device can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device, or stored in the memory of a computer device as software, so that the processor can call and execute the operations corresponding to each module.

[0143] In one exemplary embodiment, a computer device is provided, which may be a terminal, and its internal structure diagram may be as follows: Figure 13 As shown, the computer device includes a processor, memory, input / output interfaces, a communication interface, a display unit, and an input device. The processor, memory, and input / output interfaces are connected via a system bus, and the communication interface, display unit, and input device are also connected to the system bus via the input / output interfaces. The processor provides computing and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input / output interfaces are used for exchanging information between the processor and external devices. The communication interface is used for wired or wireless communication with external terminals; wireless communication can be achieved through Wi-Fi, mobile cellular networks, Near Field Communication (NFC), or other technologies. When the computer program is executed by the processor, it implements a content playback method. The display unit is used to form a visually visible image and can be a display screen, a projection device, or a virtual reality imaging device. The display screen can be an LCD screen or an e-ink screen. The input device of the computer device can be a touch layer covering the display screen, or buttons, trackballs, or touchpads set on the casing of the computer device, or external keyboards, touchpads, or mice, etc.

[0144] Those skilled in the art will understand that the structure shown in the figure is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the computer device to which the present application is applied. The specific computer device may include more or fewer components than shown in the figure, or combine certain components, or have different component arrangements.

[0145] In one embodiment, a computer device is also provided, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the steps in the above method embodiments.

[0146] In one embodiment, a computer-readable storage medium is provided having a computer program stored thereon that, when executed by a processor, implements the steps in the above method embodiments.

[0147] In one embodiment, a computer program product is provided, including a computer program that, when executed by a processor, implements the steps in the above method embodiments.

[0148] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of the relevant data must comply with relevant regulations.

[0149] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. The computer program can be stored in a non-volatile computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. Any references to memory, databases, or other media used in the embodiments provided in this application can include at least one of non-volatile memory and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM). The databases involved in the embodiments provided in this application may include at least one type of relational database and non-relational database. Non-relational databases may include, but are not limited to, blockchain-based distributed databases. The processors involved in the embodiments provided in this application may be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, quantum computing-based data processing logic devices, artificial intelligence (AI) processors, etc., and are not limited to these.

[0150] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this application.

[0151] The embodiments described above are merely illustrative of several implementation methods of this application, and while the descriptions are specific and detailed, they should not be construed as limiting the scope of this patent application. It should be noted that those skilled in the art can make various modifications and improvements without departing from the concept of this application, and these all fall within the protection scope of this application. Therefore, the protection scope of this application should be determined by the appended claims.

Claims

1. A content playback method, characterized in that, include: The information browsing page includes a target product information block for the target product. In response to a trigger operation on the target product information block, a product information page is displayed; the product information page includes target media content embedded in the product information page for playback, and a product information area of ​​the target product; the product information area displays partial product information of the target product; In response to a trigger operation on the product information area, the product details of the target product are displayed, and the target media content is switched to play in a floating window.

2. The method according to claim 1, characterized in that, The target media content is determined based on the associated content of the target product; wherein, the associated content is the content determined by the target account performing content association operations on the target product; the associated content is at least one of the target account's live replay content, the target account's target published content, and the target account's target review content.

3. The method according to claim 2, characterized in that, The product information page also includes an access point for the related content, and the access point displays at least one of the following: the type of the related content, the theme of the related content, or a summary of the content of the related content; The method further includes: In response to a triggered operation on the access point, the content details page of the associated content is displayed.

4. The method according to claim 1, characterized in that, The response to the triggering operation of the product information area, displaying the product details information of the target product, and switching the target media content to play in a floating window, includes: In response to a trigger operation on the product information area, the product details page of the target product is displayed, the product details information of the target product is displayed on the product details page, and the target media content is switched to be played in a floating window; or, In response to a trigger operation on the product information area, the size of the product information area is adjusted, the product details information of the target product is displayed in the product information area, and the target media content is switched to be played in a floating window that floats over the product information area.

5. The method according to claim 4, characterized in that, The product information page includes a content playback area where the target media content is played. The steps of adjusting the size of the product information area in response to a trigger operation on the product information area, displaying product details of the target product in the product information area, and switching the target media content to be played in a floating window over the product information area include: In response to a trigger operation on the product information area, the product information area is enlarged and the content playback area is reduced; In response to the product information area being enlarged to a preset size, the content playback area is canceled, the product details information of the target product is displayed in the product information area, and the target media content is switched to be played in a floating window floating in the product information area.

6. The method according to claim 4, characterized in that, The method further includes: In response to a trigger operation on the floating window, return to the product information page; or, In response to the triggering operation of the floating window, the size of the product information area is adjusted, and the target media content played in the floating window is embedded into the product information page for playback.

7. The method according to claim 1, characterized in that, The product information page includes a first sharing control, which is used to share the target product. The method further includes: In response to a trigger operation on the target media content played on the product information page, the target media content is played in full screen and a second sharing control is displayed; In response to a triggering operation on the second sharing control, at least one of the target media content and the associated content of the target product is shared.

8. The method according to claim 2, characterized in that, The target product information block also includes preview content of the target media content; when the target media content is a video, the preview content is a video frame in the video; when the target media content is at least one image, the preview content is an image in the at least one image.

9. The method according to claim 1, characterized in that, The information browsing page can be any one of the following: the content details page of the target content posted by the target account, the product transaction page of the target account, the account page of the target account, the search results page, or the conversation page for engaging in conversation with the target account.

10. The method according to claim 1, characterized in that, The target product information block further includes at least one of the following: account information of the target account, recommendation information of the target account for the target product, summary information of the target media content, and partial product information of the target product.

11. A content playback device, characterized in that, The device includes: The display module is used to display an information browsing page, which includes a target product information block for the target product. A playback module is used to display a product information page in response to a trigger operation on the target product information block; the product information page includes target media content embedded in the product information page for playback and a product information area of ​​the target product; the product information area displays some product information of the target product; The floating module is used to respond to a trigger operation on the product information area to display the product details information of the target product and switch the target media content to be played in the floating window.

12. A computer device comprising a memory and a processor, wherein the memory stores a computer program, characterized in that, When the processor executes the computer program, it implements the steps of the method according to any one of claims 1 to 10.

13. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 10.

14. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 10.

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