Terminal acquisition equipment for marketing information

Abstract

The invention relates to the field of marketing, and discloses terminal acquisition equipment for marketing information, which comprises an acquisition platform and a decision-making platform, and is characterized in that the acquisition platform and the decision-making platform are in communication connection through a resonant antenna; the acquisition platform comprises a sensor module, a data processing module, a storage module, a communication module, a power supply module and an input and output module, the decision-making platform comprises a data management layer and an operation and maintenance management layer, and the data management layer is used for receiving and managing data from the acquisition platform and performing fusion processing; and the operation and maintenance management layer is used for carrying out operation and maintenance management and evaluation on equipment of the acquisition platform. According to the invention, marketing data can be collected in an omnibearing manner, and merchants can be helped to know consumer demands; data is efficiently processed, and market decisions are supported; multi-scene communication and lasting power supply are realized; moreover, the decision-making platform provides a scientific basis and optimizes an operation strategy.

Description

Technical Field

[0001] This invention relates to the field of marketing, specifically to a terminal device for collecting marketing information. Background Technology

[0002] In today's highly competitive business environment, marketing is crucial for a company's survival and development. Accurate market decisions rely on comprehensive, accurate, and timely market information, and the key to obtaining this information lies in efficient data collection and processing technologies.

[0003] Traditional marketing data collection methods have many limitations. On the one hand, data sources are relatively limited, mostly relying on sales data statistics and questionnaires. Sales data only reflects the final sales results of a product and cannot delve into consumers' behavioral motivations, emotional changes, and genuine feedback on the product during the purchase process. Questionnaires, on the other hand, are limited by sample size, survey methods, and the subjective willingness of respondents, making it difficult to guarantee the accuracy and comprehensiveness of the data. For example, paper questionnaires often have low return rates, and online questionnaires may be filled out arbitrarily by respondents, resulting in inconsistent data quality.

[0004] On the other hand, traditional data acquisition equipment lacks comprehensive functionality. Existing sensor devices cannot fully perceive various marketing-related information. For example, ordinary environmental sensors can only monitor basic temperature and humidity, and cannot monitor environmental factors affecting the consumer shopping experience, such as air quality and noise levels in shopping malls; location positioning devices have limited accuracy, making it difficult to accurately track consumers' movements in complex indoor environments, and thus unable to provide merchants with precise suggestions for optimizing store layouts. Moreover, these devices have weak data processing capabilities, unable to quickly and effectively analyze and transform large amounts of raw data, causing market decisions to often lag behind market changes.

[0005] Furthermore, traditional equipment also has significant shortcomings in data storage and communication. Data storage methods are limited, and there is a lack of effective data backup and management mechanisms, making data loss or corruption easy and affecting data continuity and traceability. In terms of communication transmission, incompatible communication protocols make it difficult for devices to interconnect, hindering the smooth flow of data between different systems and limiting the comprehensive utilization value of the data. Summary of the Invention

[0006] To address the shortcomings of existing technologies, this invention provides a terminal data collection device for marketing information, which solves the problems of single data collection sources, incomplete device functions, and insufficient data storage and communication in traditional marketing data collection, and achieves comprehensive and accurate data collection, efficient processing and storage, stable communication, and scientific decision support.

[0007] To achieve the above objectives, the present invention provides the following technical solution: a terminal collection device for marketing information, comprising a collection platform and a decision-making platform, wherein the collection platform and the decision-making platform establish a communication connection through a resonant antenna;

[0008] The data acquisition platform includes a sensor module, a data processing module, a storage module, a communication module, a power supply module, and an input / output module.

[0009] The sensor module is responsible for sensing and collecting various raw data related to marketing, such as environment, behavior, and status, to provide basic materials for subsequent analysis.

[0010] The data processing module is used to clean, extract features, and analyze the raw data collected by the sensors, transforming it into valuable information to support market decisions.

[0011] The storage module is used for temporary storage, long-term data preservation, and data backup to ensure data continuity, traceability, and security.

[0012] The communication module is used to transmit data to a designated location, receive remote commands, and realize device interconnection, ensuring data flow and interaction between devices;

[0013] The power module is used to provide stable power to each module of the equipment, while performing energy management and power protection to ensure normal operation of the equipment and extend its service life.

[0014] The input / output module is used to realize external information input, human-computer interaction, and data output in multiple forms, enabling the device to effectively interact with the outside world;

[0015] The decision-making platform includes a data management layer and an operation and maintenance management layer. The data management layer is used to receive and manage data from the acquisition platform and perform fusion processing. The operation and maintenance management layer is used to perform operation and maintenance management and evaluation of the equipment on the acquisition platform.

[0016] Preferably, the sensor module includes an environmental sensor, a position sensor, a behavior sensor, and an image sensor. The environmental sensor is used to collect environmental data of the marketing venue, providing a basis for analyzing the relationship between consumer behavior and the environment. The position sensor includes a Beidou positioning module and a Bluetooth beacon, used to accurately obtain the location information of consumers indoors and outdoors, helping merchants understand the movement trajectory of consumers and optimize store displays and promotional activity layouts. The behavior sensor is used to be installed on smart devices or shopping carts to analyze consumers' walking speed, dwell time, and other behavioral data to determine consumers' attention to different products. The image sensor is used to collect image information such as consumers' facial expressions, movements, and clothing, and analyzes consumers' emotional state, fashion preferences, etc. through image recognition technology to support precision marketing.

[0017] Preferably, the data processing module includes a microprocessor, a digital signal processor, and an editable array processor. The microprocessor has powerful computing capabilities and rich interfaces, enabling it to quickly process large amounts of data collected by sensors. The digital signal processor is used for digital signal processing, efficiently processing and analyzing signals such as audio and video, for example, processing images captured by a camera in real time to extract key features. The editable array processor is used to customize data processing flows according to requirements, making it suitable for data acquisition and processing tasks with high real-time requirements.

[0018] Preferably, the storage module includes flash memory chips, solid-state drives (SSDs), and cache chips. The flash memory chips include NAND flash memory and NOR flash memory, used to store the collected data and the device's operating programs. The SSDs use SSDs as storage media to provide larger storage capacity and faster read / write speeds, ensuring efficient data storage and retrieval. The cache chips are used for temporary storage of frequently accessed data and instructions.

[0019] Preferably, the communication module includes a wireless communication module, a wired communication module, and a communication protocol conversion module. The wireless communication module includes a Wi-Fi module, a Bluetooth module, an IoT module, and a LoRa module to meet data transmission needs in different scenarios. The wired communication module includes an Ethernet interface and a USB interface for data transmission in fixed locations or scenarios with high requirements for data transmission stability. The communication protocol conversion module is used to realize data conversion and interconnection between different protocols, ensuring that the device can seamlessly connect with various backend systems.

[0020] Preferably, the power module includes a lithium battery pack, a power management chip, and an energy harvesting module. The lithium battery pack is used to supply power, the power management chip is used to convert, regulate, and manage the lithium battery pack, and the energy harvesting module includes a solar panel and a wireless charging module to improve the device's battery life and usage flexibility.

[0021] Preferably, the input / output module includes an input module and an output module. The input module includes a numeric keypad, a touchscreen, and a voice receiver. The output module includes a display screen, indicator lights, and a speaker.

[0022] Preferably, the data management layer includes a data receiving module, a data classification and storage module, and a data fusion module. The data classification and storage module includes a distributed relational database, a distributed non-relational database, and a PI database. The data fusion module includes a data filtering unit, a data transformation unit, and a mapping and fusion unit.

[0023] Preferably, the operation and maintenance management layer includes an equipment management module, an evaluation module, and a visualization module. The equipment management module includes an equipment asset optimization unit, an equipment operation status monitoring unit, and an equipment fault warning unit. The evaluation module includes an operation status evaluation unit, a reliability evaluation unit, and an operation efficiency evaluation unit.

[0024] This invention provides a terminal collection device for marketing information. It has the following beneficial effects:

[0025] 1. This invention, through a sensor module that includes environmental, location, behavioral, and image sensors, can comprehensively collect various types of raw data related to marketing, providing rich material for accurate analysis of consumer behavior, emotions, preferences, etc., and helping businesses to deeply understand consumer needs.

[0026] 2. The data processing module of this invention integrates a microprocessor, a digital signal processor, and an editable array processor, enabling it to quickly process large amounts of data, perform efficient analysis on different types of signals, and customize data processing flows to transform raw data into high-value information, effectively supporting market decision-making. The storage module encompasses flash memory chips, solid-state drives, and cache chips, providing different storage methods to ensure data continuity, traceability, and security, meeting the needs for temporary data storage, long-term preservation, and backup, and ensuring efficient data storage and retrieval.

[0027] 3. The communication module of this invention includes a wireless communication module, a wired communication module, and a communication protocol conversion module, which can adapt to the data transmission needs of different scenarios, realize interconnection between devices, ensure data flow and device interaction. The power module consists of a lithium battery pack, a power management chip, and an energy harvesting module, which can not only provide stable power supply, but also perform energy management and power protection, and improve battery life and usage flexibility, ensuring long-term normal operation of the equipment.

[0028] 4. The input / output module of this invention includes multiple input and output methods, enabling convenient external information input, human-computer interaction, and diversified data output, allowing the device to communicate effectively with the outside world. The data management layer of the decision-making platform can receive, classify, store, and integrate the data from the acquisition platform, while the operation and maintenance management layer can perform comprehensive operation and maintenance management and evaluation of the acquisition platform equipment, providing scientific decision-making basis for marketing and optimizing operational strategies. Attached Figure Description

[0029] Figure 1 This is a system architecture diagram of the present invention;

[0030] Figure 2 This is a system structure diagram of the data acquisition platform in this invention;

[0031] Figure 3 This is a system architecture diagram of the decision-making platform in this invention. Detailed Implementation

[0032] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0033] Example:

[0034] Please see the appendix Figure 1 -Appendix Figure 3 This invention provides a terminal data collection device for marketing information, including a data collection platform and a decision-making platform. The data collection platform and the decision-making platform establish a communication connection via a resonant antenna. The resonant antenna possesses efficient signal transmission and reception capabilities, enabling stable operation in complex electromagnetic environments. This ensures the timeliness and accuracy of data transmission between the data collection platform and the decision-making platform, avoiding data loss or delay due to signal interference, and providing a solid communication foundation for the coordinated operation of the entire device system.

[0035] In this embodiment, the data acquisition platform includes a sensor module, a data processing module, a storage module, a communication module, a power supply module, and an input / output module.

[0036] Furthermore, the sensor module is responsible for sensing and collecting various raw data related to the marketing environment, behaviors, and states, providing basic materials for subsequent analysis. In practical applications, such as in large shopping malls, environmental sensors can collect environmental data such as temperature, humidity, and light intensity in real time. This data can intuitively reflect the potential impact of the mall's internal environmental comfort on consumers' shopping experience. The Beidou positioning module in the location sensor can accurately locate consumers' positions outside the mall, while Bluetooth beacons can accurately capture consumers' location information in various areas inside the mall. By analyzing this location data, merchants can clearly understand the complete movement trajectory of consumers from entering the mall to leaving, thereby optimizing store displays, placing popular products in areas where consumers frequently stay or pass through, and rationally arranging promotional activities based on consumers' movement routes. High promotional effectiveness; behavioral sensors installed on smart devices or shopping carts can continuously monitor consumers' walking speed, dwell time, and other behavioral data. Through data analysis, it is possible to accurately determine consumers' attention to different products. For example, if consumers linger in front of a certain type of product shelf for a longer period of time, it indicates that that type of product may be more popular with consumers. Image sensors use high-definition cameras to collect image information such as consumers' facial expressions, movements, and clothing. With the help of advanced image recognition technology, it is possible to deeply analyze consumers' emotional state, determine whether they are in a state of pleasure, fatigue, or irritability, and fashion preferences, such as preferred clothing styles and colors, providing comprehensive support for precision marketing.

[0037] Furthermore, the data processing module performs operations such as cleaning, feature extraction, and analysis on the raw data collected by the sensors, transforming it into valuable information to support market decisions. The microprocessor, with its powerful computing capabilities and rich interfaces, can quickly process large amounts of data collected by sensors, efficiently handling complex numerical calculations and various data format conversions, ensuring timely data processing. The digital signal processor focuses on digital signal processing, efficiently processing and analyzing image signals from cameras and audio signals from microphones. For example, when processing images from cameras in real time, it can quickly extract key features such as consumers' facial expressions and product appearance features. The programmable array processor can flexibly customize data processing flows according to different data acquisition and processing task requirements. In scenarios with extremely high real-time requirements, such as real-time monitoring of sudden changes in consumer behavior in shopping malls, it can quickly adjust processing strategies to meet the market's demand for immediate information.

[0038] Furthermore, the storage module is used for temporary storage, long-term data preservation, and data backup, ensuring data continuity, traceability, and security. Flash memory chips include NAND flash and NOR flash. NAND flash features large capacity and high write speed, suitable for storing large amounts of collected data, while NOR flash, with its fast read speed, ensures efficient loading of device programs. Solid-state drives (SSDs) use SSDs as storage media, offering larger storage capacity and faster read / write speeds compared to traditional hard drives. They can complete the storage and retrieval of large amounts of data in a short time, meeting the needs of frequent data read / write operations and ensuring efficient data storage and retrieval. Simultaneously, cache chips are used for temporary storage of frequently accessed data and instructions, greatly improving data access efficiency and reducing data processing waiting time.

[0039] Furthermore, the communication module is responsible for transmitting data to designated locations, receiving remote commands, and enabling device interconnection, ensuring data flow and device interaction. Wireless communication modules include Wi-Fi, Bluetooth, IoT, and LoRa modules. In public areas of the mall, Wi-Fi modules utilize the mall's wireless network for high-speed data transmission, facilitating rapid data uploads of large amounts of data. Bluetooth modules are suitable for short-range data transmission, such as short-range data interaction with consumers' smart devices for personalized recommendations. IoT modules connect devices to IoT platforms, enabling interconnection with numerous IoT devices. LoRa modules, with their long-range transmission and low power consumption, can stably transmit data in large areas of the mall where signal coverage is challenging. Wired communication modules include Ethernet and USB interfaces. In areas with fixed equipment installations or scenarios requiring extremely high data transmission stability, such as the mall's core data processing center, Ethernet interfaces provide stable, high-speed data transmission via wired networks, while USB interfaces facilitate data interaction between devices and external storage devices or other terminals. The communication protocol conversion module is used to realize data conversion and interconnection between different protocols. There may be a variety of different back-end systems in the mall, such as sales management systems and customer relationship management systems of different brands. The communication protocol conversion module can ensure that the device can be seamlessly connected with these systems to realize data sharing and interaction.

[0040] Furthermore, the power module provides stable power to all modules of the device, while also managing energy and protecting the power supply to ensure normal operation and extend the device's lifespan. The lithium battery pack, as the main power supply unit, boasts advantages such as high energy density and long cycle life, providing continuous and stable power support to the device. The power management chip is responsible for the precise conversion, stabilization, and distribution management of the voltage and current output from the lithium battery pack, ensuring that each module operates under appropriate voltage and current, preventing damage to the device due to voltage fluctuations or excessive current. The energy harvesting module includes solar panels and a wireless charging module. In outdoor display areas of shopping malls or places with sunlight, the solar panels can convert solar energy into electrical energy to replenish the device's power and improve its battery life. The wireless charging module provides convenience for indoor charging; consumers no longer need to perform cumbersome plugging and unplugging of charging cables, simply placing the device in the wireless charging area to charge, greatly improving the flexibility of device use.

[0041] Furthermore, the input / output module is used to realize external information input, human-computer interaction, and data output in various forms, enabling the device to effectively interact with the outside world. The input module includes a numeric keypad, a touchscreen, and a voice receiver. The numeric keypad can be used to input precise information, such as product numbers and prices; the touchscreen, with its intuitive operation, facilitates various user operations, such as querying product information and browsing marketing activities; the voice receiver can recognize user voice commands, enabling more convenient human-computer interaction, such as a consumer asking for the location of a certain type of product, and the device can respond quickly. The output module includes a display screen, indicator lights, and a speaker. The display screen is used to display detailed data and information, such as consumer shopping analysis reports and market trend charts; indicator lights can use different colors and flashing frequencies to indicate the device's operating status, such as charging status and data transmission status; the speaker can be used to play voice prompts and promotional audio for marketing activities, meeting the device's needs for information interaction with the outside world in various forms.

[0042] Furthermore, the decision-making platform includes a data management layer and an operations and maintenance management layer. The data management layer is used to receive and manage data from the acquisition platform and perform fusion processing, while the operations and maintenance management layer is used to perform operations and maintenance management and evaluation of the equipment on the acquisition platform.

[0043] The data management layer comprises a data receiving module, a data classification and storage module, and a data fusion module. The data classification and storage module includes distributed relational databases, distributed non-relational databases, and a PI database. The data receiving module can quickly and accurately receive various types of data transmitted from the acquisition platform, ensuring data integrity regardless of data size or format complexity. Distributed relational databases are suitable for storing structured data, such as basic consumer information and product sales records, offering excellent data consistency and transaction processing capabilities. Distributed non-relational databases excel at storing unstructured data, such as consumer behavior data and image information, providing high scalability and high-concurrency read / write capabilities. The PI database focuses on storing time-series data, such as changes in environmental data over time and the temporal distribution of consumer behavior data, facilitating time-dimensional data analysis. The data fusion module includes a data filtering unit, a data transformation unit, and a mapping fusion unit. The data filtering unit can filter out valuable data from massive amounts of data and remove noisy and duplicate data. The data transformation unit is responsible for converting data of different formats into a unified format for subsequent processing. The mapping fusion unit then merges the filtered and transformed data to form a more comprehensive and valuable dataset, providing strong support for market decision-making.

[0044] Furthermore, the operation and maintenance management layer includes an equipment management module, an evaluation module, and a visualization module. The equipment management module comprises an equipment asset optimization unit, an equipment operation status monitoring unit, and an equipment fault warning unit. The evaluation module includes an operation status evaluation unit, a reliability evaluation unit, and an operation efficiency evaluation unit. The equipment asset optimization unit analyzes equipment usage and performance parameters to rationally allocate equipment resources, improve equipment utilization, and reduce operating costs. The equipment operation status monitoring unit monitors the operation status of each module in real time, such as temperature, voltage, and current parameters, to ensure normal equipment operation. The equipment fault warning unit promptly issues alarms and provides fault diagnosis information when equipment malfunctions, facilitating rapid problem location and resolution by maintenance personnel. The operation status evaluation unit in the evaluation module periodically conducts a comprehensive assessment of the equipment's operation status, analyzing for potential problems. The reliability evaluation unit analyzes historical fault data and operating environment factors to assess equipment reliability, providing a basis for maintenance and upgrades. The operation efficiency evaluation unit analyzes indicators such as data processing speed and communication transmission efficiency to assess equipment operation efficiency, enabling optimization and upgrades. The visualization module presents the results of equipment management and evaluation in intuitive charts, graphs, and other formats, making it easy for managers to quickly understand the overall status of the equipment and make informed decisions.

[0045] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A terminal data collection device for marketing information, comprising a data collection platform and a decision-making platform, characterized in that, The data acquisition platform and the decision-making platform establish a communication connection through a resonant antenna. The data acquisition platform includes a sensor module, a data processing module, a storage module, a communication module, a power supply module, and an input / output module. The sensor module is responsible for sensing and collecting various raw data related to marketing, such as environment, behavior, and status, to provide basic materials for subsequent analysis. The data processing module is used to clean, extract features, and analyze the raw data collected by the sensors, transforming it into valuable information to support market decisions. The storage module is used for temporary storage, long-term data preservation, and data backup to ensure data continuity, traceability, and security. The communication module is used to transmit data to a designated location, receive remote commands, and realize device interconnection, ensuring data flow and interaction between devices; The power module is used to provide stable power to each module of the equipment, while performing energy management and power protection to ensure normal operation of the equipment and extend its service life. The input / output module is used to realize external information input, human-computer interaction, and data output in multiple forms, enabling the device to effectively interact with the outside world; The decision-making platform includes a data management layer and an operation and maintenance management layer. The data management layer is used to receive and manage data from the acquisition platform and perform fusion processing. The operation and maintenance management layer is used to perform operation and maintenance management and evaluation of the equipment on the acquisition platform.

2. The terminal collection device for marketing information according to claim 1, characterized in that, The sensor module includes an environmental sensor, a location sensor, a behavior sensor, and an image sensor. The environmental sensor collects environmental data from the marketing venue to provide a basis for analyzing the relationship between consumer behavior and the environment. The location sensor includes a BeiDou positioning module and a Bluetooth beacon to accurately obtain consumers' location information indoors and outdoors, helping merchants understand consumers' movement trajectories and optimize store displays and promotional activity layouts. The behavior sensor is installed on smart devices or shopping carts to analyze consumers' walking speed, dwell time, and other behavioral data to determine consumers' attention to different products. The image sensor collects image information such as consumers' facial expressions, movements, and clothing, and analyzes consumers' emotional state and fashion preferences through image recognition technology to support precision marketing.

3. The terminal collection device for marketing information according to claim 1, characterized in that, The data processing module includes a microprocessor, a digital signal processor, and an editable array processor. The microprocessor has powerful computing capabilities and rich interfaces, enabling it to quickly process large amounts of data collected by sensors. The digital signal processor is used for digital signal processing, efficiently processing and analyzing signals such as audio and video, for example, processing images captured by a camera in real time to extract key features. The editable array processor is used to customize data processing flows according to requirements, making it suitable for data acquisition and processing tasks with high real-time requirements.

4. The terminal collection device for marketing information according to claim 1, characterized in that, The storage module includes flash memory chips, solid-state drives (SSDs), and cache chips. The flash memory chips include NAND flash memory and NOR flash memory, which are used to store the collected data and the device's operating programs. The SSDs use SSDs as storage media to provide larger storage capacity and faster read and write speeds, ensuring efficient data storage and retrieval. The cache chips are used to temporarily store frequently accessed data and instructions.

5. A terminal collection device for marketing information according to claim 1, characterized in that, The communication module includes a wireless communication module, a wired communication module, and a communication protocol conversion module. The wireless communication module includes a Wi-Fi module, a Bluetooth module, an IoT module, and a LoRa module to meet data transmission needs in different scenarios. The wired communication module includes an Ethernet interface and a USB interface for data transmission in fixed locations or scenarios with high requirements for data transmission stability. The communication protocol conversion module is used to realize data conversion and interconnection between different protocols, ensuring that the device can seamlessly connect with various backend systems.

6. The terminal collection device for marketing information according to claim 1, characterized in that, The power module includes a lithium battery pack, a power management chip, and an energy harvesting module. The lithium battery pack is used to supply power, the power management chip is used to convert, regulate, and manage the lithium battery pack, and the energy harvesting module includes a solar panel and a wireless charging module to improve the device's battery life and usage flexibility.

7. A terminal collection device for marketing information according to claim 1, characterized in that, The input / output module includes an input module and an output module. The input module includes a numeric keypad, a touchscreen, and a voice receiver. The output module includes a display screen, indicator lights, and a speaker.

8. A terminal collection device for marketing information according to claim 1, characterized in that, The data management layer includes a data receiving module, a data classification and storage module, and a data fusion module. The data classification and storage module includes a distributed relational database, a distributed non-relational database, and a PI database. The data fusion module includes a data filtering unit, a data transformation unit, and a mapping and fusion unit.

9. A terminal collection device for marketing information according to claim 1, characterized in that, The operation and maintenance management layer includes an equipment management module, an evaluation module, and a visualization module. The equipment management module includes an equipment asset optimization unit, an equipment operation status monitoring unit, and an equipment fault warning unit. The evaluation module includes an operation status evaluation unit, a reliability evaluation unit, and an operation efficiency evaluation unit.

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