Operation method based on advertisement casting and follow-casting

Abstract

The invention discloses an operation method based on advertisement casting and follow-casting, and the method comprises the following steps: S1, building an online platform, enabling the online platform to cooperate with a casting service provider, and building an MCN; s2, the online platform collects streaming data of the creation content, and displays the streaming data through an MCN; s3, after the content creator enters the online platform, the content creator can join the MCN to become a flow casting hand and view flow casting data in real time through the MCN; s4, the advertiser can perform advertisement delivery through the MCN, when the advertiser needs to perform advertisement delivery, the flow delivery service provider recommends a flow delivery hand related to the advertisement content, the flow delivery hand releases the creation content and performs accurate flow delivery, and the flow delivery service provider and the flow delivery hand obtain benefits according to the flow delivery result; and S5, the content creator can also select to actively pass through the MCN to become a follow-casting hand, follow-casting is carried out for the created content, and the follow-casting hand obtains benefits according to a follow-casting result.

Description

Technical Field

[0001] This invention relates to the field of advertising traffic technology, and in particular to an operational method based on advertising traffic and follow-up advertising. Background Technology

[0002] Currently, the market for virtual goods such as short dramas, online novels, and games, as well as e-commerce physical goods, is developing rapidly, and competition is becoming increasingly fierce. While this provides content creators with a broad platform for showcasing their work, it also presents various challenges, such as policy restrictions, copyright disputes, and the complexity of distribution channels. In the current market environment, both domestic and international platform distribution service providers are deeply cooperating with platforms to acquire users and monetize content, but there are often instances of unfair revenue distribution, which dampens user enthusiasm.

[0003] Furthermore, traditional content creators often only create content. Their revenue stream involves attracting traffic through content creation and then selling products or services. They can only promote their own work or themselves; they lack the direct channel to generate revenue by creating content and promoting products based on precise data and material direction. Summary of the Invention

[0004] To achieve the above objectives, the technical solution adopted by the present invention is as follows: an operational method based on advertising traffic and follow-up advertising, comprising the following steps:

[0005] S1. Establish an online platform, and the online platform will cooperate with traffic service providers and establish an MCN;

[0006] S2. Online platforms collect the traffic data of created content and display it through MCNs;

[0007] S3. After content creators join the online platform, they can join an MCN to become a traffic promoter and view traffic data in real time through the MCN.

[0008] S4. Advertisers can place ads through MCNs. When an advertiser needs to place an ad, the traffic service provider recommends traffic agents related to the ad content. The traffic agents publish and create content and conduct precise traffic placement. The traffic service provider and the traffic agents get revenue based on the traffic placement results.

[0009] S5. Content creators can also choose to become co-investors through MCNs, co-investing in their content creation, and earning revenue based on the co-investment results.

[0010] Furthermore, in step S1, when establishing the online platform, the online platform is made capable of carrying product, short drama and game content, and the management system and follow-up system of the traffic service provider are built, and the advertising effect data analysis module is established.

[0011] Furthermore, in step S1, the method for the online platform to cooperate with the traffic service provider is as follows: the online platform first determines the target traffic platform to be connected to, and then cooperates with the traffic service provider recommended by the target traffic platform.

[0012] Furthermore, in step S2, the traffic data includes, but is not limited to, traffic amount, return on investment, user click-through rate, conversion rate, number of new users, number of plays, and completion rate.

[0013] Furthermore, in step S3, advertisers and content creators who have previously cooperated with the traffic delivery service provider are proactively invited to join the online platform, and content creators are invited to join the MCN.

[0014] Furthermore, in step S3, when advertisers and content creators join the online platform, they can select their corresponding industry sector and / or keywords on the settings page;

[0015] In step S4, when an advertiser needs to place an ad, for the ad content, it first determines whether there are any ad placement agents with previous successful ad placement cases. If there are, the corresponding ad placement agent is automatically recommended to the advertiser; if not, based on the industry field and / or keywords corresponding to the ad content, relevant ad placement agents are automatically recommended to the advertiser.

[0016] Furthermore, advertisers can view the historical ad spend data of ad spenders through MCNs.

[0017] Furthermore, in step S4, the traffic delivery service provider can also select suitable products based on the advertiser's and traffic delivery personnel's historical traffic delivery data and success stories, and proactively apply to the advertiser for advertising traffic delivery.

[0018] Furthermore, after step S5, the investor can apply to the online platform for investment and follow-up investment. After receiving the application, the online platform automatically analyzes the investment data and judges its investment effect. If the investment data is better than the preset threshold, the online platform will automatically invest and follow up through the MCN.

[0019] Compared with existing technologies, the advertising-based traffic delivery and follow-up delivery operation method provided by this invention integrates virtual goods such as short dramas, online novels, and games with e-commerce physical goods through an online platform. Leveraging the resources of traffic delivery service providers, it creates a global traffic delivery matrix, helping advertisers achieve precise traffic targeting. Simultaneously, it provides data support and product traffic delivery solutions for content creators, allowing them to break free from traditional revenue chains and participate in advertising traffic delivery and follow-up delivery. This benefits traffic delivery service providers, content creators, and traffic delivery operators by enabling them to obtain higher traffic delivery revenue, providing advertisers with satisfactory traffic delivery results, and also offering ordinary users a rich content experience, thus achieving a win-win situation. Attached Figure Description

[0020] Figure 1 This is a flowchart illustrating the operational method based on advertising traffic and follow-up advertising provided by the present invention. Detailed Implementation

[0021] To make the technical means, creative features, objectives and effects of this invention easier to understand, the following description, in conjunction with the accompanying drawings and specific embodiments, further explains how this invention is implemented.

[0022] In one specific embodiment, the present invention provides an operational method based on advertising traffic delivery and follow-up delivery, comprising the following steps:

[0023] S1. Establish an online platform, and the online platform will cooperate with traffic service providers and establish an MCN.

[0024] In this embodiment, the online platform is designed to support product, short drama, and game content. It also includes a management system for ad placement services, a follow-up ad system, and an ad performance data analysis module. Regardless of the ad category, all users are ultimately directed to the core app on the online platform. Based on source data, after downloading the app, users are directed to functional pages that meet their needs. For example, users seeing game ads will be directly redirected to the mini-program game page for a seamless user experience, further improving conversion rates and user engagement.

[0025] In addition, the method for online platforms to cooperate with traffic service providers is as follows: the online platform first determines the target traffic platform that needs to be connected, and then cooperates with the traffic service providers recommended by the target traffic platform.

[0026] In practice, you can first identify your target traffic platforms, such as Douyin, Xiaohongshu, WeChat Video Channel, and Kuaishou in China, and Facebook (FB), Google (formerly Twitter), and Instagram (INs) internationally. Gather basic information about these platforms, understand their traffic targeting methods and main user groups. Contact the platforms to obtain recommendations for their traffic targeting service providers and get their contact information.

[0027] Next, the online platform's business team can find primary advertising traffic service providers across multiple platforms, open advertising accounts, and establish partnerships. Leveraging the traffic service providers' resources, they can connect with the copyright holders (developers, brands) of short dramas, games, and products. Negotiations will be based on purchasing copyrights, joint operation, or independent operation, obtaining past advertising data for the corresponding products on various traffic platforms and the specific traffic placement personnel. They will then connect with the copyright holders or brands of the products / short dramas to negotiate their entry onto the online platform. If copyright purchase is required, the online platform will pay the relevant fees to ensure the copyright holder / brand can successfully join the platform.

[0028] In practice, an MCN company can be registered and operated by the online platform, allowing partner traffic service providers to register as a large MCN account. Content creators can then use this large MCN account to promote their products or works. A large MCN account can be linked to multiple creators, granting them advertising access on multiple traffic platforms.

[0029] S2. The online platform collects traffic data for created content and displays it through MCNs. The traffic data includes, but is not limited to, traffic amount, return on investment, user click-through rate, conversion rate, new user count, play count, and completion rate.

[0030] S3. After content creators join the online platform, they can join an MCN (Multi-Channel Network) to become traffic promoters and view traffic data in real time through the MCN.

[0031] In addition, advertisers and content creators who have previously collaborated with the traffic delivery service provider can be proactively invited to join the online platform, and content creators can be invited to join the MCN.

[0032] In addition, when advertisers and content creators join the online platform, they can select their corresponding industry sector and / or keywords on the settings page.

[0033] S4. Advertisers can place ads through MCNs. When an advertiser needs to place an ad, the traffic service provider recommends traffic agents related to the ad content. The traffic agents publish and create content and conduct precise traffic placement. The traffic service provider and the traffic agents get revenue based on the traffic placement results.

[0034] When advertisers need to run ads, the system first checks if there are any ad spenders with successful track records for that ad content. If so, it automatically recommends the corresponding ad spender to the advertiser; if not, it automatically recommends relevant ad spenders based on the industry sector and / or keywords of the ad content. Furthermore, advertisers can view the historical ad spender data through the MCN (Multi-Channel Network). This approach helps advertisers optimize their ad spend strategies.

[0035] Furthermore, traffic delivery service providers can select suitable products for advertising based on the historical traffic data and success stories of advertisers and traffic delivery personnel, and proactively apply to advertisers for advertising traffic. The advertiser resources and successful campaign cases provided by traffic delivery service providers serve as the basis for the platform to select high-quality content and products (short dramas, games, physical goods). By analyzing the traffic data of these products, the platform selects suitable products for advertising and proactively applies to advertisers for advertising traffic through the resources of traffic delivery service providers, thereby providing advertisers with targeted advertising suggestions and ensuring the accuracy and efficiency of advertising.

[0036] S5. Content creators can also choose to become co-investors through MCNs, co-investing in their content creation, and earning revenue based on the co-investment results.

[0037] Furthermore, after step S5, the influencer can apply for investment and follow-on funding from the online platform. Upon receiving the application, the online platform automatically analyzes the influencer data and assesses its effectiveness. If the influencer data is better than a preset threshold, the online platform automatically invests and follows up through the MCN. Materials with good influencer performance can receive investment and follow-on funding from the platform, thereby expanding the influence and revenue of the campaign.

[0038] Online platforms provide content creators with detailed traffic data, including traffic investment amount, ROI, click-through rate, and conversion rate, helping them make more accurate traffic investment and follow-up investment decisions. This data support encourages content creators to apply to become follow-up investors on online platforms. They only need to create high-quality content based on their understanding of the traffic on each platform and then follow-up investments through the MCN (Multi-Channel Network) of the traffic investment service provider, further enhancing the global traffic investment effect and creating a powerful collective effect.

[0039] The typical revenue stream for content creators involves product selection, creating high-quality content, attracting users with that content, and ultimately, user purchases. This embodiment allows content creators to join and participate in advertising campaigns and follow-up campaigns. Unlike the conventional revenue stream, content creators gain direct access to advertise on products. Their revenue stream can be structured as follows: content creators join online platforms and MCNs; content creators select products based on campaign data displayed on the platform; create high-quality content; begin campaigning; optimize creative materials based on ROI data; the online platform automatically follows up on successful creative materials based on campaign data; and ultimately, the content creator's revenue is increased.

[0040] In this way, we can attract global content creators, and through their content creation and the platform's exposure mechanisms, attract more user attention and consumption; thereby establishing a global traffic matrix and leveraging collective effects to improve traffic effectiveness and platform revenue.

[0041] In this embodiment, the following roles are involved:

[0042] Advertisers provide copyrights (such as short drama copyrights or game licenses) or products, place advertisements, promote products and content through online platforms, and pay corresponding traffic fees; online platforms can provide targeted traffic suggestions and performance analysis.

[0043] Traffic delivery service providers offer advertising placement services to advertisers and receive rebates based on the amount of traffic spent. Furthermore, these service providers are responsible for opening advertising accounts on various platforms, establishing MCNs (Multi-Channel Networks), and adding relevant traffic delivery personnel and content creators to the MCNs, allowing them to generate revenue through traffic delivery.

[0044] After joining an MCN (Multi-Channel Network), content creators can monetize their content through ad distribution. By creating high-quality content (ad distribution materials), they can become ad distributors, participate in ad distribution activities, and earn commissions on sales generated from ad distribution. For example, content creators can select materials on an online platform, distribute the materials they create on external websites, and drive traffic to the online platform to generate revenue.

[0045] Regular users are content or product consumers attracted by ads streamed across various platforms, enjoying content and purchasing goods such as short dramas, online novels, and games. Regular users can see relevant products (mini-programs, web pages, apps) through ads on various platforms and make purchases or participate in activities based on their interests.

[0046] In this embodiment, the online platform can host merchandise, short dramas, and game content. Regardless of the product category, all traffic will ultimately be directed to the core app of the online platform. Based on source data, after downloading the app, users will be targeted to functional pages that meet their needs. For example, users who see game ads will be directly redirected to the mini-program game page for a seamless user experience, further improving conversion rates and user stickiness.

[0047] For content providers, content creators, and content creators, this online platform is a domestic and international integrated system, providing solutions for high-quality content, precise data analysis, and material display. For ordinary users, this online platform is an entertainment platform that integrates virtual goods such as short dramas, online novels, and games with e-commerce physical goods, attracting a large number of users to download, register, and participate in interactions through large-scale advertising campaigns that cover the entire internet.

[0048] In summary, the advertising-based traffic delivery and follow-up delivery operation method provided by this invention integrates virtual goods such as short dramas, online novels, and games with e-commerce physical goods through an online platform. Leveraging the resources of traffic delivery service providers, it creates a global traffic delivery matrix, helping advertisers achieve precise traffic targeting. Simultaneously, it provides data support and product traffic delivery solutions for content creators, allowing them to break free from traditional revenue chains and participate in advertising traffic delivery and follow-up delivery. This benefits traffic delivery service providers, content creators, and traffic delivery operators by enabling them to obtain higher traffic delivery revenue, providing advertisers with satisfactory traffic delivery results, and also offering ordinary users a rich content experience, thus achieving a win-win situation.

[0049] Finally, it should be noted that the above description is only an embodiment of the present invention and does not limit the patent scope of the present invention. Any equivalent structural or procedural transformations made based on the content of the present invention specification and drawings, or direct or indirect applications in other related technical fields, are similarly included within the patent protection scope of the present invention.

Claims

1. An operational method based on advertising traffic delivery and follow-up advertising, characterized in that, Includes the following steps: S1. Establish an online platform, and the online platform will cooperate with traffic service providers and establish an MCN; S2. Online platforms collect the traffic data of created content and display it through MCNs; S3. After content creators join the online platform, they can join an MCN to become a traffic promoter and view traffic data in real time through the MCN. S4. Advertisers can place ads through MCNs. When an advertiser needs to place an ad, the traffic service provider recommends traffic agents related to the ad content. The traffic agents publish and create content and conduct precise traffic placement. The traffic service provider and the traffic agents get revenue based on the traffic placement results. S5. Content creators can also choose to become co-investors through MCNs, co-investing in their content creation, and earning revenue based on the co-investment results.

2. The operational method based on advertising traffic and follow-up investment as described in claim 1, characterized in that, In step S1, when establishing an online platform, the platform is made capable of supporting products, short dramas, and game content. The management system for traffic delivery service providers and the follow-up delivery system are built, and an advertising performance data analysis module is established.

3. The operational method based on advertising traffic and follow-up investment as described in claim 2, characterized in that, In step S1, the method for the online platform to cooperate with the traffic service provider is as follows: the online platform first determines the target traffic platform to be connected to, and then cooperates with the traffic service provider recommended by the target traffic platform.

4. The operational method based on advertising traffic and follow-up investment as described in claim 1, characterized in that, In step S2, the traffic data includes, but is not limited to, traffic amount, return on investment, user click-through rate, conversion rate, number of new users, number of plays, and completion rate.

5. The operational method based on advertising traffic and follow-up investment as described in claim 1, characterized in that, In step S3, advertisers and content creators who have previously cooperated with the traffic delivery service provider are also proactively invited to join the online platform, and content creators are invited to join the MCN.

6. The operational method based on advertising traffic and follow-up advertising as described in claim 1, characterized in that, In step S3, when advertisers and content creators join the online platform, they can select their corresponding industry sector and / or keywords on the settings page; In step S4, when an advertiser needs to place an ad, for the ad content, it first determines whether there are any ad placement agents with previous successful ad placement cases. If so, the corresponding ad placement agent is automatically recommended to the advertiser. If not, then based on the industry sector and / or keywords corresponding to the ad content, we will automatically recommend relevant traffic drivers to the advertiser. Furthermore, advertisers can view the historical ad spend data of ad spenders through MCNs.

7. The operational method based on advertising traffic and follow-up advertising as described in claim 1, characterized in that, In step S4, the traffic delivery service provider can also select suitable products based on the advertiser's and traffic delivery personnel's historical traffic delivery data and success stories, and proactively apply to the advertiser for advertising traffic delivery.

8. The operational method based on advertising traffic and follow-up investment according to claim 1, characterized in that, After step S5, the investor can apply to the online platform for investment and follow-up investment. After receiving the application, the online platform automatically analyzes the investment data and judges its investment effect. If the investment data is better than the preset threshold, the online platform will automatically invest and follow-up through the MCN.

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