Article display method and device, electronic equipment and storage medium

Abstract

The invention provides an article display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the steps that in response to starting operation on an application, a first multimedia resource is displayed in an initial interface of the application, and the first multimedia resource is used for displaying a target article; in response to the fact that the target article meets the interaction condition, an interaction card of the target article is displayed, and the interaction card is used for simulating the target article; and in response to an interaction operation for the interaction card, displaying an interaction result of the target article, the interaction result being used for indicating a result obtained after the target article is used. According to the method, the target article is further displayed, the user can obtain more information of the target article, the information transmission efficiency is improved, the user can interact with the target article as a participant, the operation is simple, the article obtaining efficiency can be improved, and the man-machine interaction efficiency is high.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the technical field of multimedia, and particularly relates to an article display method and device, an electronic device and a storage medium. BACKGROUND

[0002] With the development of multimedia technology, a display mode of displaying articles to users through a network gradually becomes popular. Among them, an opening screen display mode is a typical article display mode. That is, when opening an application, a multimedia resource is displayed on an initial interface of the application to display an article to a user. Since the initial interface usually displays an article through a simple static picture or a short video, the display method is single, which leads to a short stay time of the user in the opening screen stage, and even the user may directly skip the initial interface, thereby affecting the acquisition efficiency of the article, i.e., the human-computer interaction efficiency is low. SUMMARY

[0003] The present disclosure provides an article display method and device, an electronic device and a storage medium, so that a user can obtain more information of a target article, the information transmission efficiency is improved, the user can interact with the target article as a participant, the operation is simple, the article acquisition efficiency is improved, i.e., the human-computer interaction efficiency is high. The technical solutions of the present disclosure are as follows.

[0004] According to an aspect of an embodiment of the present disclosure, an article display method is provided, comprising:

[0005] displaying a first multimedia resource in an initial interface of an application in response to a starting operation of the application, the first multimedia resource being used to display a target article;

[0006] displaying an interaction card of the target article in response to the target article meeting an interaction condition, the interaction card being used to simulate the target article;

[0007] displaying an interaction result of the target article in response to an interaction operation on the interaction card, the interaction result being used to indicate a result obtained after using the target article.

[0008] According to another aspect of an embodiment of the present disclosure, an article display device is provided, comprising:

[0009] a first display unit configured to perform displaying a first multimedia resource in an initial interface of an application in response to a starting operation of the application, the first multimedia resource being used to display a target article;

[0010] a second display unit configured to perform displaying an interaction card of the target article in response to the target article meeting an interaction condition, the interaction card being used to simulate the target article;

[0011] The third display unit is configured to display an interaction result of the target item in response to an interaction operation on the interaction card, the interaction result being used to indicate a result obtained after using the target item.

[0012] In some embodiments, the second display unit is configured to perform any one of the following:

[0013] displaying the interaction card of the target item when a display duration of the first multimedia resource reaches a preset duration;

[0014] displaying the interaction card of the target item in response to a preset operation on the first multimedia resource.

[0015] In some embodiments, the second display unit is configured to perform at least one of the following:

[0016] displaying the interaction card in the initial interface;

[0017] closing the initial interface, displaying a resource display interface, and displaying the interaction card of the target item in the resource display interface, the resource display interface being used to display multimedia resources based on a information stream.

[0018] In some embodiments, the apparatus further comprises:

[0019] a fourth display unit configured to display a second multimedia resource while displaying the interaction card in the resource display interface, the second multimedia resource being used to display a target item;

[0020] The second multimedia resource and the first multimedia resource are two different multimedia resources, or the second multimedia resource and the first multimedia resource are the same multimedia resource.

[0021] In some embodiments, the target item is an operation device.

[0022] The second display unit is further configured to display an operation interface of the operation device in the interaction card.

[0023] The third display unit is further configured to display an operation result based on the operation interface in response to an interaction operation on the operation interface in the interaction card.

[0024] In some embodiments, the interaction card is configured with a plurality of candidate operation results.

[0025] The third display unit is further configured to display a first operation result in response to an interactive operation on the operation interface in the interactive card, the first operation result being an operation result in the plurality of candidate operation results that matches the operation interface and the interactive operation.

[0026] In some embodiments, the operation interface is used to implement a target function, the target function being a function that both the local end and the target item have;

[0027] The third display unit is further configured to execute the target function in response to an interactive operation on the operation interface in the interactive card, to obtain an initial operation result, the initial operation result being a result obtained by executing the target function at the local end; and display a second operation result based on the initial operation result, the second operation result being obtained by processing the initial operation result based on a function parameter of the target function in the operation device.

[0028] In some embodiments, the target item is a combined item composed of a plurality of sub-items;

[0029] The second display unit is further configured to display the plurality of sub-items in the interactive card.

[0030] The third display unit is further configured to display the plurality of sub-items combined into the target item in response to a combination operation on the plurality of sub-items in the interactive card.

[0031] In some embodiments, the target item is a combined item composed of a plurality of sub-items;

[0032] The second display unit is further configured to display the plurality of sub-items in the interactive card.

[0033] The third display unit is further configured to display the plurality of sub-items combined into the target item in response to a combination operation on the plurality of sub-items in the interactive card.

[0034] In some embodiments, the first display unit is further configured to display a countdown component in the initial interface, a border of the countdown component gradually brightening as a display duration of the first multimedia resource increases, and the border of the countdown component being fully bright when the display duration of the first multimedia resource is equal to the preset duration.

[0035] In some embodiments, the first display unit is further configured to display the target item in the countdown component.

[0036] In some embodiments, the apparatus further comprises:

[0037] The fifth display unit is configured to display detail information of the target item in response to a triggering operation of the interaction result.

[0038] According to another aspect of the embodiments of the present disclosure, an electronic device is provided, which comprises:

[0039] one or more processors;

[0040] a memory for storing the processor-executable program code;

[0041] wherein the processor is configured to execute the program code to implement the above-mentioned item display method.

[0042] According to another aspect of the embodiments of the present disclosure, a computer readable storage medium is provided, which, when the program code in the computer readable storage medium is executed by a processor of an electronic device, enables the electronic device to perform the above-mentioned item display method.

[0043] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, which comprises computer programs / instructions, which, when executed by a processor, implement the above-mentioned item display method.

[0044] The scheme provided by the embodiments of the present disclosure is directed to the target item displayed by the initial interface when the application is started. In the case that the target item meets the interaction condition, the target item is simulated by displaying the interaction card, so that the user can try to use the target item through the interaction card. In the case that the interaction operation appears in the interaction card, the result of using the target item is displayed by displaying the interaction result. Not only the target item is further displayed, but also the user can know the use of the target item, thereby improving the information transmission efficiency. Moreover, for the user, it is no longer just to passively accept the display of the target item, but to interact with the target item as a participant. The interaction operation is simple, and the item acquisition efficiency is high, that is, the human-computer interaction efficiency is high.

[0045] It should be understood that the foregoing general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF DRAWINGS

[0046] The accompanying drawings incorporated in and forming a part of the specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure without imposing undue limitations on the disclosure.

[0047] Figure 1 is a schematic diagram of an implementation environment of an item display method according to an exemplary embodiment.

[0048] Figure 2is a flowchart of an item display method according to an example embodiment.

[0049] Figure 3 is a flowchart of another item display method according to an example embodiment.

[0050] Figure 4 is a schematic diagram of a countdown component according to an example embodiment.

[0051] Figure 5 is a schematic diagram of another countdown component according to an example embodiment.

[0052] Figure 6 is a schematic diagram of an interactive card according to an example embodiment.

[0053] Figure 7 is a schematic diagram of an interactive result according to an example embodiment.

[0054] Figure 8 is a block diagram of an item display device according to an example embodiment.

[0055] Figure 9 is a block diagram of a terminal according to an example embodiment. DETAILED DESCRIPTION

[0056] In order to make the ordinary person skilled in the art better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be described clearly and completely below in conjunction with the drawings.

[0057] It should be noted that the terms "first", "second", and the like in the specification and claims of the present disclosure and the above-described drawings are used to distinguish similar objects, and do not necessarily have to describe a specific order or a chronological sequence. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation described in the following example embodiments does not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0058] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are authorized by the user or fully authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the multimedia resources, items, interactive cards and interactive results involved in the present disclosure are obtained under full authorization.

[0059] Figure 1 is a schematic diagram of an implementation environment of an item display method according to an example embodiment. Taking an electronic device provided as a terminal as an example, referring to Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102.

[0060] The terminal 101 is at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player, an MP4 player, a laptop computer, and the like. The terminal 101 runs an application program supporting providing items. The application program can be a shopping application program, a multimedia application program, a social application program, a game application program, and the like, and the present embodiment is not limited thereto. The user can log in to the application program through the terminal 101 to obtain the services provided by the application program. The terminal 101 can be connected to the server 102 through a wireless network or a wired network, and can obtain multimedia resources from the server 102. When the user starts the application program, the terminal 101 can display the multimedia resources obtained from the server 102 in the initial interface of the application program. The multimedia resources are used to show items to the user. The above-mentioned application program can be referred to as an application.

[0061] The terminal 101 generally refers to one of a plurality of terminals, and the present embodiment takes the terminal 101 as an example. Those skilled in the art can know that the number of the above-mentioned terminals can be more or less. For example, the above-mentioned terminals can be several, or the above-mentioned terminals can be dozens or hundreds, or more, and the number and type of the terminals are not limited in the present embodiment.

[0062] The server 102 is at least one of a server, multiple servers, a cloud computing platform, and a virtualization center. The server 102 can be connected to the terminal 101 and other terminals through a wireless network or a wired network, and the server 102 can send multimedia resources to the terminal 101 so that the terminal 101 can display the multimedia resources. The multimedia resources are videos or pictures used to show items to users, and the items shown by the multimedia resources are not limited in the embodiments of the present disclosure. In some embodiments, the number of the servers can be more or less, which is not limited in the embodiments of the present disclosure. Of course, the server 102 also includes other functional servers to provide more comprehensive and diversified services.

[0063] Figure 2 is a flowchart of an item display method according to an exemplary embodiment, referring to Figure 2 The item display method is applied to a terminal and includes the following steps.

[0064] In step 201, in response to a start operation of an application, the terminal displays a first multimedia resource in an initial interface of the application, and the first multimedia resource is used to show a target item.

[0065] In the embodiments of the present disclosure, when the application on the terminal is started, the terminal displays an initial interface of the application, and displays a first multimedia resource in the initial interface, and a target item is shown through the first multimedia resource. The first multimedia resource can be a picture, a video, a text, etc., which is not limited in the embodiments of the present disclosure. The target item can be clothes, things, electronic products, etc., which is not limited in the embodiments of the present disclosure.

[0066] In step 202, in response to that the target item meets an interaction condition, the terminal displays an interaction card of the target item, and the interaction card is used to simulate the target item.

[0067] In the embodiments of the present disclosure, the interaction condition can be that the display time length of the target item reaches a preset time length, or the interaction condition can also be that the target item is triggered by a preset operation, which is not limited in the embodiments of the present disclosure. When the target item in the multimedia resource meets the interaction condition, the terminal displays an interaction card of the target item.

[0068] The interaction card is used to simulate the target item. The interaction card can display an image of the target item, for example, the target item is clothes, and the interaction card can display an image of the clothes accordingly. Or, the interaction card can also display an operation interface on the target item, for example, the target item is an electronic product, a mechanical console, or other operation equipment, and the interaction card can display an operation interface of the operation equipment accordingly.

[0069] For example, the target item is a mobile phone. A shooting interface of the mobile phone is displayed in the interactive card to simulate the shooting of the mobile phone.

[0070] In step 203, in response to the interactive operation on the interactive card, the terminal displays the interactive result of the target item, and the interactive result is used to indicate the result obtained after using the target item.

[0071] In the embodiments of the present disclosure, in response to the interactive operation on the interactive card of the target item, the terminal displays the interactive result of the target item matched with the interactive operation. The interactive result is used to show the result obtained after using the target item, which is equivalent to the use effect or use result of the target item.

[0072] For example, the target item is a mobile phone. A shooting interface of the mobile phone is displayed in the interactive card. In response to the trigger operation in the shooting interface in the interactive card, the terminal displays the shooting result of the mobile phone. The shooting result can be an image or a video obtained by shooting through the mobile phone.

[0073] The embodiments of the present disclosure provide an item display method. For a target item displayed in an initial interface when an application is started, in a case where the target item meets an interactive condition, the target item is simulated by displaying an interactive card, so that a user can try to use the target item through the interactive card. In a case where an interactive operation occurs in the interactive card, the result of using the target item is displayed by displaying an interactive result. The target item is further displayed, so that the user can know the use of the target item, the information transmission efficiency is improved, and for the user, the user is no longer only passively accepting the display of the target item, but can interact with the target item as a participant, and the interactive operation is simple, so that the item acquisition efficiency, that is, the human-computer interaction efficiency is improved.

[0074] In some embodiments, in response to the target item meeting the interactive condition, the interactive card of the target item is displayed, including any one of the following:

[0075] In a case where the display duration of the first multimedia resource reaches a preset duration, the interactive card of the target item is displayed.

[0076] In response to a preset operation on the first multimedia resource, the interactive card of the target item is displayed.

[0077] The scheme provided by the embodiments of the present disclosure is that, since the display duration of the first multimedia resource reaches a preset duration or a preset operation occurs, it means that the user has a high possibility of having a demand for the target item. In this case, the interactive card of the target item is displayed, so that the user can continue to understand the target item through the interactive card in the future, which meets the item acquisition demand of the user.

[0078] In some embodiments, the interactive card of the target item is displayed, including any of the following:

[0079] The interactive card is displayed in the initial interface.

[0080] The initial interface is closed, a resource display interface is displayed, and the interactive card of the target item is displayed in the resource display interface, the resource display interface being configured to display multimedia resources based on a information stream.

[0081] The scheme provided by the embodiments of the present disclosure can display the interactive card of the target item in the initial interface or the resource display interface, not only achieving the purpose of further displaying the target item based on the original first multimedia resource, but also enabling the user to try using the target item through the interactive card to know the use of the target item, thereby improving the information transmission efficiency.

[0082] In some embodiments, the method further includes:

[0083] The interactive card is displayed in the resource display interface, and a second multimedia resource is displayed, the second multimedia resource being configured to display the target item.

[0084] The second multimedia resource and the first multimedia resource are two different multimedia resources, or the second multimedia resource and the first multimedia resource are the same multimedia resource.

[0085] The scheme provided by the embodiments of the present disclosure can display the interactive card in the resource display interface, and also display the second multimedia resource containing the target item, so that the user can continue to understand the target item, that is, the user can have sufficient time to understand the target item, thereby improving the information transmission efficiency and the human-computer interaction efficiency; and simultaneously displaying the interactive card and the second multimedia resource also improves the screen utilization.

[0086] In some embodiments, the target item is an operation device.

[0087] The method further includes:

[0088] An operation interface of the operation device is displayed in the interactive card.

[0089] In response to an interactive operation on the interactive card, an interactive result of the target item is displayed, including:

[0090] In response to an interactive operation on the operation interface in the interactive card, an operation result based on the operation interface is displayed.

[0091] The scheme provided by the embodiments of the present disclosure can further present the target object by displaying the operation interface of the operation device in the interactive card when the target object is the operation device, so as to facilitate the user to have a more detailed understanding of the target object and improve the information transmission efficiency. When the interactive operation occurs in the interactive card, the operation result based on the operation interface is displayed, so that the user can know the use of the operation device in time. For the user, it is no longer to passively accept the display of the operation device, but can interact with the operation device as a participant, and the interactive operation is simple, which is beneficial to improve the efficiency of obtaining the object, that is, the human-computer interaction efficiency is high.

[0092] In some embodiments, the interactive card is configured with a plurality of candidate operation results.

[0093] In response to the interactive operation on the operation interface in the interactive card, the operation result based on the operation interface is displayed, including:

[0094] In response to the interactive operation on the operation interface in the interactive card, the first operation result is displayed, and the first operation result is the operation result matched with the operation interface and the interactive operation in the plurality of candidate operation results.

[0095] The scheme provided by the embodiments of the present disclosure can pre-configure a plurality of candidate operation results, and when the interactive operation occurs in the interactive card, the operation result matched with the operation interface and the interactive operation can be directly determined from the plurality of candidate operation interfaces and displayed. The operation is simple, the display efficiency of the operation result can be improved, and the human-computer interaction efficiency can be improved.

[0096] In some embodiments, the operation interface is used to implement a target function, and the target function is a function possessed by both the local end and the target object.

[0097] In response to the interactive operation on the operation interface in the interactive card, the operation result based on the operation interface is displayed, including:

[0098] In response to the interactive operation on the operation interface in the interactive card, the target function is executed to obtain an initial operation result, and the initial operation result is the result obtained by executing the target function by the local end.

[0099] Based on the initial operation result, a second operation result is displayed, and the second operation result is obtained by processing the initial operation result based on the function parameter of the target function in the operation device.

[0100] The scheme provided by the embodiment of the present disclosure can, in the case that the terminal and the operation device both have a target function corresponding to the operation interface, first execute the target function through the terminal to obtain an initial operation result, and then process the initial operation result through the function parameters of the target function in the operation device to obtain and display a final operation result, thereby improving the operability of the operation interface in the interactive card, making the interaction between the human and the machine stronger, and thereby improving the efficiency of obtaining the article, i.e., the human-machine interaction efficiency is high.

[0101] In some embodiments, the target article is a combination article composed of a plurality of sub-articles.

[0102] The method further includes:

[0103] Displaying the plurality of sub-articles in the interactive card;

[0104] In response to the interactive operation on the interactive card, displaying an interactive result of the target article, including:

[0105] In response to the combination operation on the plurality of sub-articles in the interactive card, displaying that the plurality of sub-articles are combined into the target article.

[0106] The scheme provided by the embodiment of the present disclosure can, in the case that the target article is a combination article composed of a plurality of sub-articles, simulate the process of the user combining the plurality of sub-articles through the interactive card, so that the user can know the article combination situation, such as the combination manner and the combination steps, in time, thereby improving the information transmission efficiency; and for the user, it is no longer just to passively accept the display of the target article, but can interact as a participant, and the interactive operation is simple, thereby improving the efficiency of obtaining the article, i.e., the human-machine interaction efficiency is high.

[0107] In some embodiments, the method further includes:

[0108] Displaying a view of the target article in any direction in the interactive card;

[0109] In response to the interactive operation on the interactive card, displaying an interactive result of the target article, including:

[0110] In response to the switching operation in the interactive card, displaying a view of the target article in the direction indicated by the switching operation.

[0111] The scheme provided by the embodiments of the present disclosure can show the user the views of the target item in multiple directions through the interactive card, so that the user can understand the target item from multiple directions or angles, and the information transmission efficiency is improved; and the operability is stronger, the user can watch the target item at any angle according to the user's own needs, and the user is no longer only passively accepting the display of the target item, but can interact with the target item as a participant, and the interactive operation is simple, thereby facilitating the improvement of the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0112] In some embodiments, the method further includes:

[0113] The countdown component is displayed in the initial interface, the frame of the countdown component gradually brightens with the display duration of the first multimedia resource, and when the frame of the countdown component is fully bright, the display duration of the first multimedia resource is equal to the preset duration.

[0114] The scheme provided by the embodiments of the present disclosure can show the user the views of the target item in multiple directions through the interactive card, so that the user can understand the target item from multiple directions or angles, and the information transmission efficiency is improved; and the operability is stronger, the user can watch the target item at any angle according to the user's own needs, and the user is no longer only passively accepting the display of the target item, but can interact with the target item as a participant, and the interactive operation is simple, thereby facilitating the improvement of the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0115] In some embodiments, the method further includes:

[0116] The target item is displayed in the countdown component.

[0117] The scheme provided by the embodiments of the present disclosure can show the user the views of the target item in multiple directions through the interactive card, so that the user can understand the target item from multiple directions or angles, and the information transmission efficiency is improved; and the operability is stronger, the user can watch the target item at any angle according to the user's own needs, and the user is no longer only passively accepting the display of the target item, but can interact with the target item as a participant, and the interactive operation is simple, thereby facilitating the improvement of the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0118] In some embodiments, the method further includes:

[0119] In response to the triggering operation on the interactive result, the detail information of the target item is displayed.

[0120] The scheme provided by the embodiments of the present disclosure can show the user the views of the target item in multiple directions through the interactive card, so that the user can understand the target item from multiple directions or angles, and the information transmission efficiency is improved; and the operability is stronger, the user can watch the target item at any angle according to the user's own needs, and the user is no longer only passively accepting the display of the target item, but can interact with the target item as a participant, and the interactive operation is simple, thereby facilitating the improvement of the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0121] The above Figure 2 The above Figure 3is a flowchart of another method of displaying an item according to an example embodiment. With the electronic device being provided as a terminal for example, see Figure 3 The method comprises:

[0122] In step 301, in response to a start operation of an application, the terminal displays a first multimedia resource in an initial interface of the application, the first multimedia resource being used to display a target item.

[0123] In the embodiments of the present disclosure, an application is running on the terminal. The application can be a multimedia application, a social application, a game application, or a shopping application, which is not limited in the embodiments of the present disclosure. When the application is started, the terminal displays an initial interface of the application. Then, the terminal displays a first multimedia resource in the initial interface, and displays a target item through the first multimedia resource.

[0124] In some embodiments, while the first multimedia resource is displayed, the terminal can also display a countdown component in the initial interface. The border of the countdown component gradually brightens with the display duration of the first multimedia resource. Moreover, when the border of the countdown component is fully bright, the display duration of the first multimedia resource is equal to the preset duration. That is, when the border of the countdown component is fully bright, the remaining display duration of the first multimedia resource is equal to zero. The scheme provided by the embodiments of the present disclosure displays the countdown component in the initial interface, and the border of the countdown component gradually brightens with the display duration of the first multimedia resource, which not only directly displays the display duration of the first multimedia resource or the target item, but also the brightness of the countdown component is dynamically changed, which is more easily found, thereby improving the information transmission efficiency, so that the user can know the display progress of the target item in time and focus on the target item.

[0125] The embodiments of the present disclosure do not limit the style and display position of the countdown component. For example, Figure 4 is a schematic diagram of a countdown component according to an example embodiment. Referring to Figure 4 , the terminal displays a countdown component 401 at the bottom of the initial interface. The border of the countdown component 401 gradually brightens with the display duration of the first multimedia resource. When the border of the countdown component 401 is fully bright, the display duration of the first multimedia resource is equal to the preset duration (5 seconds), that is, the remaining display duration is 0.

[0126] In some embodiments, the terminal can also display the target item in the countdown component. The scheme provided by the embodiments of the present disclosure displays the target item in the countdown component, which improves the relevance between the countdown component and the target item, so that the user can know in time that the countdown component is for the countdown of the target item, thereby improving the information transmission efficiency, so that the user can know the display progress of the target item in time and focus on the target item.

[0127] For example, Figure 5 is a schematic diagram of another countdown component according to an example embodiment. Referring to Figure 5 , the target item is a mobile phone. The terminal displays the mobile phone 502 in the countdown component 501.

[0128] In some embodiments, the terminal can also display interactive prompt information in the initial interface. The interactive prompt information is used to prompt the manner of interacting with the target item. The scheme provided by the embodiments of the present disclosure intuitively shows the manner of interacting with the target item by displaying the interactive prompt information in the initial interface, not only improves the information transmission efficiency, but also facilitates the user to interact with the target item more quickly, and improves the information transmission efficiency and human-computer interaction efficiency.

[0129] In step 302, in response to the target item satisfying the interactive condition, the terminal displays an interactive card of the target item, and the interactive card is used to simulate the target item.

[0130] In the embodiments of the present disclosure, the terminal displays the interactive card of the target item in the case where the target item satisfies the interactive condition. The embodiments of the present disclosure do not limit the interactive condition, the style of the interactive card, and the display position of the interactive card.

[0131] In some embodiments, the interactive condition can be that the display duration of the first multimedia resource reaches a preset duration, and accordingly, the terminal displays the interactive card of the target item in the case where the display duration of the first multimedia resource reaches the preset duration. Alternatively, the interactive condition can also be that the first multimedia resource is triggered by a preset operation, and accordingly, the terminal displays the interactive card of the target item in response to the preset operation on the first multimedia resource. The scheme provided by the embodiments of the present disclosure shows that the user has a high possibility of having a demand for the target item because the display duration of the first multimedia resource reaches the preset duration or the preset operation occurs, and in this case, the interactive card of the target item is displayed, which facilitates the user to continue to understand the target item through the interactive card in the subsequent process, and meets the demand of the user for the item.

[0132] In some embodiments, the interactive card can be displayed in the initial interface, or can be displayed in any application interface after the initial interface, and the embodiments of the present disclosure do not limit this. Accordingly, the process in which the terminal displays the interactive card of the target item includes any of the following:

[0133] The first item is that the terminal displays the interactive card in the initial interface.

[0134] The second item is that the terminal closes the initial interface, displays a resource display interface, and displays the interactive card of the target item in the resource display interface. The resource display interface is used to display multimedia resources based on information flow.

[0135] The scheme provided by the embodiments of the present disclosure can display the interactive card of the target object in the initial interface or the resource display interface, which not only realizes the purpose of further displaying the target object on the basis of the original first multimedia resource, but also enables the user to try using the target object through the interactive card to know the use of the target object, thereby improving the information transmission efficiency.

[0136] The terminal can display the second multimedia resource while displaying the interactive card in the resource display interface. The second multimedia resource is used to display the target object. The second multimedia resource and the first multimedia resource are two different multimedia resources. Alternatively, the second multimedia resource and the first multimedia resource are the same multimedia resource. For example, the first multimedia resource and the second multimedia resource are different parts or segments of the same multimedia resource, which is not limited in the embodiments of the present disclosure. The scheme provided by the embodiments of the present disclosure can display the second multimedia resource containing the target object while displaying the interactive card in the resource display interface, so that the user can continue to understand the target object, that is, the user can have sufficient time to understand the target object, thereby improving the information transmission efficiency and the human-computer interaction efficiency; and simultaneously displaying the interactive card and the second multimedia resource also improves the screen utilization.

[0137] For example, Figure 6 is a schematic diagram of an interactive card according to an exemplary embodiment. Referring to Figure 6 The target object is a mobile phone. When the display time length of the first multimedia in the initial interface 601 reaches the preset time length, the frame of the countdown component 602 is fully bright. In this case, the terminal closes the initial interface 601, displays the resource display interface 603, and displays the interactive card 604 of the mobile phone and the second multimedia resource in the resource display interface 603. The interactive card 604 displays the shooting interface of the mobile phone. The shooting interface can include a shooting control 605 and a zoom control 606. The zoom control 606 allows the user to adjust the distance of the picture when shooting, so as to more clearly capture the object in the distance or adjust the composition of the picture.

[0138] In step 303, in response to the interactive operation on the interactive card, the terminal displays the interactive result of the target object. The interactive result is used to indicate the result obtained after using the target object.

[0139] In the embodiments of the present disclosure, when the interactive operation occurs in the interactive card, the terminal displays the interactive result of the target object matched with the interactive operation. The interactive result is related to the target object. The terminal can display the interactive result in the original interactive card, or the terminal can also display the interactive result independently in other cards, and the display position of the interactive result is not limited in the embodiments of the present disclosure.

[0140] In some embodiments, the target object is an operation device. Accordingly, the terminal displays an operation interface of the operation device in the interactive card. Then, in response to an interactive operation on the operation interface in the interactive card, the terminal displays an operation result based on the operation interface. The operation device can be an electronic product such as a mobile phone or a computer, or a mechanical tool, and the present embodiments are not limited thereto. The present embodiments provide a solution that, in the case where the target object is an operation device, the target object is further presented by displaying the operation interface of the operation device in the interactive card, so that the user can have a more detailed understanding of the target object, and the information transmission efficiency is improved. In the case where the interactive operation occurs in the interactive card, the operation result based on the operation interface is displayed, so that the user can timely know the use of the operation device. For the user, it is no longer just to passively accept the presentation of the operation device, but can interact with the operation device as a participant, and the interactive operation is simple, so as to improve the efficiency of obtaining the object, that is, the human-computer interaction efficiency is high.

[0141] For example, Figure 7 is a schematic diagram of an interactive result according to an exemplary embodiment. Referring to Figure 7 , the target object is a mobile phone. A shooting interface of the mobile phone is displayed in the interactive card 701. The shooting interface displays a shooting control 702 and a zoom control 703. In response to a trigger operation on the shooting control 702, the terminal displays an interactive result, that is, a photo 704 taken by the mobile phone (target object).

[0142] The interactive result in the present embodiments can be pre-generated or real-time generated, and the present embodiments are not limited thereto. The following takes the operation result of the operation interface as an example for illustration.

[0143] In some embodiments, the operation result is pre-generated. The interactive card is configured with a plurality of candidate operation results. Accordingly, the process of displaying the operation result based on the operation interface includes: in response to an interactive operation on the operation interface in the interactive card, the terminal displays a first operation result. The first operation result is an operation result in the plurality of candidate operation results that matches the operation interface and the interactive operation. The present embodiments provide a solution that a plurality of candidate operation results can be pre-configured. In the case where the interactive operation occurs in the interactive card, the operation result that matches the operation interface and the interactive operation can be directly determined from the plurality of candidate operation interfaces and displayed, and the operation is simple, so as to improve the display efficiency of the operation result, that is, to improve the human-computer interaction efficiency.

[0144] For example, the target object is a mobile phone. The operation interface is a shooting interface of the mobile phone. The plurality of candidate operation results are a plurality of candidate images. In the case that the shooting control in the shooting interface is triggered in the interactive card, the terminal displays a target image of the plurality of candidate images. The target image can be any image of the plurality of candidate images, or the target image is an image of the plurality of candidate images that matches the current time (morning, evening), or the target image is an image of the plurality of candidate images that matches the operation object, and the like, which are not limited in the embodiments of the present disclosure. The operation object refers to the object that performs the interactive operation.

[0145] In some other embodiments, the operation result is generated in real time. The operation interface is used to implement a target function. The target function is a function that both the terminal and the target object have. Accordingly, the process in which the terminal displays the operation result based on the operation interface includes: in response to the interactive operation on the operation interface in the interactive card, the terminal executes the target function to obtain an initial operation result. The initial operation result is the result obtained by executing the target function on the terminal. Then, the terminal displays a second operation result based on the initial operation result. The second operation result is obtained by processing the initial operation result based on the function parameters of the target function in the operation device. The scheme provided by the embodiments of the present disclosure, in the case that the terminal and the operation device both have the target function corresponding to the operation interface, if the interactive operation occurs in the operation interface, the initial operation result can be obtained by executing the target function on the terminal, and the final operation result can be obtained by processing the initial operation result based on the function parameters of the target function in the operation device, and then displayed, which improves the operability of the operation interface in the interactive card, makes the interaction between man and machine stronger, and thus helps to improve the object acquisition efficiency, i.e., the man-machine interaction efficiency is high.

[0146] For example, the target function is a shooting function. In response to the shooting operation on the shooting interface in the interactive card, the terminal opens the camera to shoot and obtains an initial image. Then, the terminal can send the initial image to the server, and the server processes the initial image based on the camera parameters of the target object to obtain a target image. Then, the terminal receives the target image returned by the server and displays it.

[0147] For the operation interface in the interactive card, the operation interface can be displayed in the interactive card in the form of an image, in which case the operation control in the operation interface cannot be triggered alone. In the case that any position in the operation interface is triggered, the terminal can display the operation result matched with the operation interface. Alternatively, the operation interface in the interactive card is a real operation interface, and the operation controls in the operation interface can all be triggered independently, which is the same as triggering in the target object. In this case, in the case that any operation control in the operation interface is triggered, the terminal can display the operation result matched with the operation control.

[0148] In some embodiments, the target item is a combination item composed of a plurality of sub-items. Accordingly, the terminal is capable of displaying the plurality of sub-items in the interactive card. Then, the process in which the terminal displays the interactive result of the target item includes: in response to a combination operation on the plurality of sub-items in the interactive card, the terminal displays that the plurality of sub-items are combined into the target item. The scheme provided by the embodiments of the present disclosure can simulate the process in which the user combines the plurality of sub-items through the interactive card in the case where the target item is a combination item composed of a plurality of sub-items, so that the user can know the combination situation of the items in time, such as the combination manner, the combination steps, etc., thereby improving the information transmission efficiency; and for the user, it is no longer to passively accept the display of the target item, but can interact as a participant, and the interactive operation is simple, thereby facilitating to improve the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0149] The combination operation can be a single operation, for example, in response to a trigger operation in the interactive card, the terminal displays that the plurality of sub-items are combined into the target item. Alternatively, the combination operation can also be a plurality of operations, for example, in response to a trigger operation on any sub-item in the interactive card, the terminal displays that the sub-item is combined with the previously triggered sub-item, and through the plurality of operations, the plurality of sub-items are combined into the target item. The target item can be a building block, a table, a bed, etc., which is not limited by the embodiments of the present disclosure.

[0150] In some other embodiments, the terminal is also capable of displaying a view of the target item in any direction in the interactive card. Then, the process in which the terminal displays the interactive result of the target item includes: in response to a switching operation in the interactive card, the terminal displays the view of the target item in the direction indicated by the switching operation. That is, the user can adjust the posture of the target item through the interactive card, so as to view the target item from multiple directions or angles.

[0151] The scheme provided by the embodiments of the present disclosure can show the user the view of the target item in multiple directions through the interactive card, so that the user can understand the target item from multiple directions or angles, thereby improving the information transmission efficiency; and the operability is stronger, the user can view the target item in any angle according to the own demand, the user is no longer to passively accept the display of the target item, but can interact as a participant with the target item, and the interactive operation is simple, thereby facilitating to improve the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0152] In step 304, in response to a trigger operation on the interactive result, the terminal displays the detail information of the target item.

[0153] In the embodiments of the present disclosure, in the case that the interaction result is triggered, the terminal displays the item interface of the target item, and displays the detail information of the target item in the item interface. The scheme provided by the embodiments of the present disclosure can display the detail information of the target item in the case that the interaction result is triggered, so that the user can further understand the target item, and the information transmission efficiency is improved.

[0154] In some other embodiments, in response to the saving operation of the interaction result, the terminal can also store the interaction result. The embodiments of the present disclosure do not limit this.

[0155] The embodiments of the present disclosure provide an item display method. For a target item displayed on an initial interface of an application at startup, in the case that the target item meets an interaction condition, the target item is simulated by displaying an interaction card, so that the user can try to use the target item through the interaction card. In the case that an interaction operation occurs in the interaction card, the result of using the target item is displayed by displaying an interaction result, which not only further displays the target item, so that the user can know the use of the target item, and improves the information transmission efficiency, but also enables the user to interact with the target item as a participant, and the interaction operation is simple, thereby facilitating the improvement of the item acquisition efficiency, that is, the human-computer interaction efficiency is high.

[0156] All the optional technical solutions described above can be combined to form optional embodiments of the present disclosure, which will not be described one by one here.

[0157] Figure 8 is a block diagram of an item display device according to an exemplary embodiment. Referring to Figure 8 The item display device includes:

[0158] The first display unit 801 is configured to perform the following operation: in response to a startup operation of an application, a first multimedia resource is displayed in an initial interface of the application, and the first multimedia resource is used to display a target item;

[0159] The second display unit 802 is configured to perform the following operation: in response to the target item meeting an interaction condition, an interaction card of the target item is displayed, and the interaction card is used to simulate the target item;

[0160] The third display unit 803 is configured to perform the following operation: in response to an interaction operation on the interaction card, an interaction result of the target item is displayed, and the interaction result is used to indicate a result obtained after using the target item.

[0161] In some embodiments, the second display unit 802 is configured to perform any one of the following operations:

[0162] In a case where the display duration of the first multimedia resource reaches a preset duration, display the interactive card of the target object;

[0163] In response to a preset operation on the first multimedia resource, display the interactive card of the target object.

[0164] In some embodiments, the second display unit 802 is configured to perform at least one of the following:

[0165] Display the interactive card in the initial interface;

[0166] Close the initial interface, display a resource display interface, and display the interactive card of the target object in the resource display interface, the resource display interface being configured to display multimedia resources based on an information flow.

[0167] In some embodiments, the apparatus further comprises:

[0168] The fourth display unit is configured to display a second multimedia resource while displaying the interactive card in the resource display interface, the second multimedia resource being configured to display the target object;

[0169] The second multimedia resource and the first multimedia resource are two different multimedia resources, or the second multimedia resource and the first multimedia resource are the same multimedia resource.

[0170] In some embodiments, the target object is an operation device;

[0171] The second display unit 802 is further configured to display an operation interface of the operation device in the interactive card;

[0172] The third display unit 803 is further configured to display an operation result based on the operation interface in response to an interactive operation on the operation interface in the interactive card.

[0173] In some embodiments, the interactive card is configured with a plurality of candidate operation results;

[0174] The third display unit 803 is further configured to display a first operation result in response to an interactive operation on the operation interface in the interactive card, the first operation result being an operation result that matches the operation interface and the interactive operation among the plurality of candidate operation results.

[0175] In some embodiments, the operation interface is configured to implement a target function, and the target function is a function that both the local end and the target object have;

[0176] The third display unit 803 is further configured to execute the target function in response to the interactive operation on the operation interface in the interactive card, obtain an initial operation result, and display a second operation result based on the initial operation result, the second operation result being obtained by processing the initial operation result based on a function parameter of the target function in the operation device.

[0177] In some embodiments, the target item is a combined item composed of a plurality of sub-items.

[0178] The second display unit 802 is further configured to display a plurality of sub-items in the interactive card.

[0179] The third display unit 803 is further configured to display the plurality of sub-items combined into the target item in response to a combination operation on the plurality of sub-items in the interactive card.

[0180] In some embodiments, the target item is a combined item composed of a plurality of sub-items.

[0181] The second display unit 802 is further configured to display a plurality of sub-items in the interactive card.

[0182] The third display unit 803 is further configured to display the plurality of sub-items combined into the target item in response to a combination operation on the plurality of sub-items in the interactive card.

[0183] In some embodiments, the first display unit 801 is further configured to display a countdown component in the initial interface, the frame of the countdown component gradually brightening with the display duration of the first multimedia resource, and the frame of the countdown component being fully bright when the display duration of the first multimedia resource is equal to the preset duration.

[0184] In some embodiments, the first display unit 801 is further configured to display the target item in the countdown component.

[0185] In some embodiments, the apparatus further comprises:

[0186] The fifth display unit is configured to display detail information of the target item in response to a trigger operation on the interactive result.

[0187] The embodiment of the present disclosure provides an article display device. When the target article displayed by the initial interface of the application startup meets the interaction condition, the target article is simulated by displaying an interaction card, so that the user can try to use the target article through the interaction card. When the interaction operation appears in the interaction card, the result of using the target article is displayed by displaying an interaction result. The target article is further displayed, so that the user can know the use of the target article, the information transmission efficiency is improved, and for the user, the user is no longer only passively accepting the display of the target article, but can interact with the target article as a participant, and the interaction operation is simple, so that the article acquisition efficiency, that is, the human-computer interaction efficiency is improved.

[0188] It should be noted that the article display device provided by the above embodiment is only exemplified by the division of the above functional units when displaying the target article. In actual application, the above functions can be completed by different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the above described functions. In addition, the article display device and the article display method provided by the above embodiment belong to the same concept, and the specific implementation process is described in the method embodiment, which will not be described here.

[0189] As for the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment related to the method, and will not be described in detail here.

[0190] When the electronic device is provided as a terminal, Figure 9 is a block diagram of a terminal 9 according to an example embodiment. The terminal Figure 9 A structural block diagram of a terminal 900 provided by an example embodiment of the present disclosure is shown. The terminal 900 can be a smartphone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 (Moving Picture Experts Group Audio Layer IV) player, a notebook computer or a desktop computer. The terminal 900 can also be referred to as a user equipment, a portable terminal, a laptop terminal, a desktop terminal, and other names.

[0191] Generally, the terminal 900 includes a processor 901 and a memory 902.

[0192] The processor 901 can include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 901 can be implemented in the form of at least one of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), a PLA (Programmable Logic Array), and the like. The processor 901 can also include a main processor and a co-processor. The main processor is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit). The co-processor is a low-power consumption processor for processing data in a standby state. In some embodiments, the processor 901 can be integrated with a GPU (Graphics Processing Unit) for rendering and drawing content to be displayed by the display screen. In some embodiments, the processor 901 can further include an AI (Artificial Intelligence) processor for processing machine learning-related computing operations.

[0193] The memory 902 can include one or more computer-readable storage media that can be non-transitory. The memory 902 can also include a high-speed random access memory and a nonvolatile memory such as one or more disk storage devices, flash storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 902 is used to store at least one computer program for being executed by the processor 901 to implement the article display method provided by the method embodiments in the present application.

[0194] In some embodiments, the terminal 900 can also optionally include a peripheral device interface 903 and at least one peripheral device. The processor 901, the memory 902, and the peripheral device interface 903 can be connected through a bus or a signal line. Each peripheral device can be connected to the peripheral device interface 903 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes at least one of a radio frequency circuit 904, a display screen 905, a camera component 906, an audio circuit 907, and a power supply 908.

[0195] The peripheral interface 903 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 901 and the memory 902. In some embodiments, the processor 901, the memory 902 and the peripheral interface 903 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 901, the memory 902 and the peripheral interface 903 can be implemented on a separate chip or circuit board, and the present embodiments are not limited in this regard.

[0196] The radio frequency circuit 904 is configured to receive and send RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 904 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 904 converts electrical signals to electromagnetic signals for transmission, or converts electromagnetic signals received to electrical signals. In some embodiments, the radio frequency circuit 904 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 904 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to the World Wide Web, a metropolitan area network, an intranet, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 904 can also include NFC (Near Field Communication) related circuitry, and the present application is not limited in this regard.

[0197] The display screen 905 is configured to display a UI (User Interface). The UI can include graphics, text, icons, video, and any combination thereof. When the display screen 905 is a touch display screen, the display screen 905 is further configured to capture touch signals on or above the surface of the display screen 905. The touch signals can be input to the processor 901 as control signals for processing. In this case, the display screen 905 can also be configured to provide virtual buttons and / or virtual keyboard, also known as soft buttons and / or soft keyboard. In some embodiments, the display screen 905 can be one, disposed on the front panel of the terminal 900; in other embodiments, the display screen 905 can be at least two, respectively disposed on different surfaces of the terminal 900 or in a folding design; in other embodiments, the display screen 905 can be a flexible display screen, disposed on a curved surface or a folding surface of the terminal 900. Even, the display screen 905 can also be disposed in an irregular shape other than a rectangle, i.e., a special-shaped screen. The display screen 905 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc.

[0198] The camera assembly 906 is configured to capture images or videos. In some embodiments, the camera assembly 906 includes a front camera and a rear camera. Generally, the front camera is disposed on the front panel of the terminal, and the rear camera is disposed on the back of the terminal. In some embodiments, the rear camera is at least two, which are any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, to realize the background blur function by fusing the main camera and the depth-of-field camera, the panoramic shooting and VR (Virtual Reality) shooting function by fusing the main camera and the wide-angle camera, or other fusion shooting functions. In some embodiments, the camera assembly 906 can further include a flash. The flash can be a single-color-temperature flash or a dual-color-temperature flash. The dual-color-temperature flash refers to the combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0199] The audio circuit 907 can include a microphone and a speaker. The microphone is used to collect sound waves of a user and an environment, and convert the sound waves into an electrical signal input to the processor 901 for processing or to the radio frequency circuit 904 to realize voice communication. The microphone can be multiple for the purpose of stereo sound collection or noise reduction, and arranged at different parts of the terminal 900. The microphone can also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert an electrical signal from the processor 901 or the radio frequency circuit 904 into sound waves. The speaker can be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert an electrical signal into a sound wave audible to humans, but also convert an electrical signal into a sound wave inaudible to humans for ranging purposes. In some embodiments, the audio circuit 907 can also include a headphone jack.

[0200] The power supply 908 is used to supply power to various components in the terminal 900. The power supply 908 can be alternating current, direct current, disposable battery or rechargeable battery. When the power supply 908 includes a rechargeable battery, the rechargeable battery can be a wired charging battery or a wireless charging battery. The wired charging battery is a battery charged by wired line, and the wireless charging battery is a battery charged by wireless coil. The rechargeable battery can also be used to support fast charging technology.

[0201] Those skilled in the art can understand that the structure shown in the above description is not a limitation of the terminal 900, and the terminal 900 can include more or less components than the structure shown in the figure, or combine some components, or use different component arrangement. Figure 9

[0202] In an exemplary embodiment, a computer readable storage medium including instructions, such as the memory 902 including instructions, is also provided, which can be executed by the processor 901 of the terminal 900 to complete the above-mentioned article display method. Optionally, the computer readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk and an optical data storage device, etc.

[0203] A computer program product includes a computer program / instruction, which, when executed by a processor, implements the above-mentioned article display method.

[0204] Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. The disclosure is intended to cover any variations, uses or adaptive changes of the disclosure that follow the general principles of the disclosure and include known or customary technical means not disclosed in the disclosure. The specification and examples are only regarded as exemplary, and the true scope and spirit of the disclosure are indicated by the following claims. ​

[0205] It should be understood that the present disclosure is not limited to the precise construction that has been described above and shown in the accompanying drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for displaying items, characterized in that, The method includes: In response to the launch operation of the application, a first multimedia resource is displayed in the initial interface of the application, the first multimedia resource being used to display the target item; In response to the target item meeting the interaction conditions, an interaction card for the target item is displayed, the interaction card being used to simulate the target item; In response to an interactive operation on the interactive card, the interaction result of the target item is displayed, which indicates the result obtained after using the target item.

2. The method for displaying items according to claim 1, characterized in that, The response to the target item meeting the interaction conditions, displaying the interaction card of the target item, includes any of the following: If the display duration of the first multimedia resource reaches a preset duration, the interactive card of the target item is displayed; In response to a preset operation on the first multimedia resource, an interactive card for the target item is displayed.

3. The method for displaying items according to claim 1 or 2, characterized in that, The interactive card displaying the target item includes any of the following: The interactive card is displayed on the initial interface; The initial interface is closed, and a resource display interface is displayed, in which an interactive card of the target item is displayed. The resource display interface is used to display multimedia resources based on an information flow.

4. The method for displaying items according to claim 3, characterized in that, The method further includes: While displaying the interactive card in the resource display interface, a second multimedia resource is also displayed, which is used to display the target item; Wherein, the second multimedia resource and the first multimedia resource are two different multimedia resources, or the second multimedia resource and the first multimedia resource are the same multimedia resource.

5. The method for displaying items according to claim 1, characterized in that, The target item is an operating device; The method further includes: The interactive card displays the operating interface of the device; The step of displaying the interaction result of the target item in response to an interaction operation on the interactive card includes: In response to an interactive operation on the interface of the interactive card, the operation result based on the interface is displayed.

6. The method for displaying items according to claim 5, characterized in that, The interactive card is configured with multiple candidate operation results; The step of responding to an interactive operation on the interface of the interactive card and displaying the operation result based on the interface includes: In response to an interactive operation on the operation interface in the interactive card, a first operation result is displayed, wherein the first operation result is the operation result that matches the operation interface and the interactive operation among the plurality of candidate operation results.

7. The method for displaying items according to claim 5, characterized in that, The user interface is used to achieve the target function, which is a function that both the local device and the target item have. The step of responding to an interactive operation on the interface of the interactive card and displaying the operation result based on the interface includes: In response to an interactive operation on the operation interface in the interactive card, the target function is executed to obtain an initial operation result, which is the result obtained by the local device executing the target function; Based on the initial operation result, a second operation result is displayed. The second operation result is obtained by processing the initial operation result based on the function parameters of the target function in the operation device.

8. The method for displaying items according to claim 1, characterized in that, The target item is a composite item consisting of multiple sub-items; The method further includes: The multiple sub-items are displayed in the interactive card; The step of displaying the interaction result of the target item in response to an interaction operation on the interactive card includes: In response to a combination operation of the multiple sub-items in the interactive card, the multiple sub-items are displayed to form the target item.

9. The method for displaying items according to claim 1, characterized in that, The method further includes: The interactive card displays a view of the target item from any direction. The step of displaying the interaction result of the target item in response to an interaction operation on the interactive card includes: In response to a toggle operation in the interactive card, a view of the target item in the direction indicated by the toggle operation is displayed.

10. The method for displaying items according to claim 1, characterized in that, The method further includes: A countdown component is displayed in the initial interface. The border of the countdown component gradually brightens as the display duration of the first multimedia resource increases. When the border of the countdown component is fully lit, the display duration of the first multimedia resource is equal to the preset duration.

11. The method for displaying items according to claim 10, characterized in that, The method further includes: The target item is displayed in the countdown component.

12. The method for displaying items according to claim 1, characterized in that, The method further includes: In response to the triggered action of the interaction result, the detailed information of the target item is displayed.

13. An item display device, characterized in that, The device includes: The first display unit is configured to perform a first multimedia resource in the initial interface of the application in response to a launch operation of the application, the first multimedia resource being used to display a target item. The second display unit is configured to display an interaction card for the target item in response to the target item meeting the interaction conditions, the interaction card being used to simulate the target item; The third display unit is configured to perform an interaction operation in response to the interactive card, displaying the interaction result of the target item, the interaction result indicating the result obtained after using the target item.

14. An electronic device, characterized in that, The electronic device includes: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the item display method as described in any one of claims 1 to 4.

15. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the article display method as described in any one of claims 1 to 12.

16. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the article display method according to any one of claims 1 to 12.

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