Creative key information intelligent processing method and device based on artificial intelligence

Abstract

The invention relates to the technical field of information processing, and discloses an intelligent creative key information processing method and device based on artificial intelligence, and the method comprises the steps: in response to a keyword viewing operation for a preset page, determining a target keyword corresponding to the keyword viewing operation, and displaying an associated creative page corresponding to the target keyword; displaying associated creativity information of at least one associated creativity on the associated creativity page; wherein each association creativity is associated with the target keyword; the associated creative information comprises at least one of copywriting information, creative information and statistical information; the copywriting information at least comprises a key copywriting fragment which is marked based on a first preset marking mode and corresponds to the target keyword; the creative information comprises key creative data corresponding to the target keyword. Visibly, the creative key information can be efficiently and visually displayed while the processing efficiency of the creative key information is improved, so that the creative material browsing experience of a user is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of information processing, and in particular to a creative key information intelligent processing method and device based on artificial intelligence. BACKGROUND

[0002] Compared with traditional picture-text advertisements, short videos can more vividly and intuitively display product characteristics, function use methods and other information, and can more powerfully stimulate the audience's desire to consume, so that short videos have gradually become the mainstream carrier of current advertisement delivery.

[0003] In the actual video creation process, video creators need to pay attention to the current market trends and the creative highlights of popular videos, so as to create videos that fit their own products based on hot information. However, if the video creators watch a large amount of creative materials one by one and extract hot information from them, it will consume a lot of manpower and material resources, and the information extraction efficiency is very low.

[0004] Therefore, it is particularly important to propose a technical solution that can improve the processing efficiency of creative key information while efficiently visualizing the display of creative key information, thereby improving the user's creative material browsing experience. SUMMARY The present application provides a creative key information intelligent processing method and device based on artificial intelligence, which can improve the processing efficiency of creative key information while efficiently visualizing the display of creative key information, thereby improving the user's creative material browsing experience.

[0005] In order to solve the above technical problems, the first aspect of the present application discloses a creative key information intelligent processing method based on artificial intelligence, which comprises: In response to a keyword viewing operation on a preset page, determining a target keyword corresponding to the keyword viewing operation, and displaying an associated creative page corresponding to the target keyword; Displaying associated creative information of at least one associated creative on the associated creative page; Wherein, each associated creative is associated with the target keyword; the associated creative information includes at least one of copy information, creative information and statistical information; wherein the copy information at least includes a key copy segment corresponding to the target keyword marked based on a first preset marking method; the creative information includes key creative data corresponding to the target keyword.

[0006] As an optional implementation manner, in the first aspect of the present application, for each associated creative, the key creative data includes at least one creative screenshot corresponding to the target timestamp information of the associated creative; The target timestamp information at least comprises a first timestamp at which the associated creative mentions the target keyword; or The target timestamp information comprises the first timestamp at which the associated creative mentions the target keyword, and further comprises at least one second timestamp which is separated from the first timestamp by a target time length.

[0007] As an optional implementation, in the first aspect of the present application, the method further comprises: In response to a creative viewing operation on the associated creative page, determining an associated creative corresponding to the creative viewing operation as a target creative, and displaying a creative detail page corresponding to the target creative; wherein the creative detail page is provided with at least a creative playing area, and the creative playing area is provided with a time axis component; or the creative detail page is provided with the creative playing area, and further provided with a creative detail area, the creative detail area being used to display creative detail information corresponding to the target creative; Displaying a key creative segment corresponding to the target creative in the creative playing area; wherein the key creative segment is a creative segment mentioning the target keyword in the target creative; Based on a second preset marking manner, displaying a target time interval and / or a target time point corresponding to the key creative segment in the time axis component.

[0008] As an optional implementation, in the first aspect of the present application, the preset page is provided with a list area and / or a search component; Further, before the target keyword corresponding to the keyword viewing operation is determined in response to the keyword viewing operation on the preset page, the method further comprises: In response to a list viewing operation, displaying a keyword list in the list area of the preset page based on the determined arrangement condition; the keyword list comprises at least one keyword and associated data corresponding to each keyword; the associated data corresponding to each keyword comprises at least one of the following: a number of associated creatives, a number of associated commodities, a number of associated brands, and exposure data; and / or, In response to a text input operation, receiving text data input by a user based on the search component of the preset page, to trigger a search operation on the text data; The keyword viewing operation comprises a selection operation on any keyword and / or a search operation on text data.

[0009] As an optional implementation, in the first aspect of the present application, each associated creative belongs to a platform creative, and a creative keyword associated with each platform creative is extracted by the following manner: performing a text recognition operation on the platform creative to obtain a text recognition result; performing an information extraction operation on the text recognition result to obtain a key information extraction result corresponding to the platform creative; the key information extraction result comprises at least one creative keyword corresponding to the platform creative.

[0010] As an optional implementation, in the first aspect of the present application, for each platform creative, the performing of the text recognition operation on the platform creative to obtain a text recognition result comprises: when the creative type of the platform creative is a video type, performing an audio extraction operation on the platform creative to obtain target audio data; the target audio data is audio data of a voice signal; performing a voice recognition operation on the target audio data to obtain a text recognition result corresponding to the platform creative; the text recognition result comprises voice recognition text and time stamp information corresponding to the voice recognition text; the voice recognition text comprises at least one character, and the time stamp information comprises a time stamp corresponding to each character.

[0011] As an optional implementation, in the first aspect of the present application, for each platform creative, the performing of the information extraction operation on the text recognition result to obtain a key information extraction result corresponding to the platform creative comprises: determining an information classification standard and a result output format; the information classification standard comprises at least one information type and a definition description corresponding to each information type; generating prompt word information according to the information classification standard, the text recognition result and the result output format; performing an information extraction operation on the text recognition result based on the prompt word information to obtain an information extraction result; performing a filtering operation on the information extraction result to obtain a key information extraction result corresponding to the platform creative; the key information extraction result further comprises an information type corresponding to each creative keyword.

[0012] The second aspect of the present application discloses an intelligent processing device for creative key information based on artificial intelligence, which comprises: a determination module configured to determine a target keyword corresponding to a keyword viewing operation in response to the keyword viewing operation on a preset page; a display module configured to display an associated creative page corresponding to the target keyword; The display module is further configured to display associated creative information of at least one associated creative on the associated creative page. The association creative is associated with the target keyword; the association creative information comprises at least one of copy information, creative information and statistical information; the copy information comprises at least a key copy segment corresponding to the target keyword marked based on a first preset marking manner; and the creative information comprises key creative data corresponding to the target keyword.

[0013] As an optional implementation, in the second aspect of the present application, for each association creative, the key creative data comprises at least one creative screenshot corresponding to target timestamp information of the association creative; The target timestamp information comprises at least a first timestamp at which the association creative mentions the target keyword; or The target timestamp information comprises the first timestamp at which the association creative mentions the target keyword, and at least one second timestamp which is spaced from the first timestamp by a target time length.

[0014] As an optional implementation, in the second aspect of the present application, the determining module is further configured to determine, as a target creative, an association creative corresponding to a creative viewing operation on the association creative page in response to the creative viewing operation; The display module is further configured to display a creative detail page corresponding to the target creative; wherein the creative detail page is provided with at least a creative playing area, and the creative playing area is provided with a time axis component; or the creative detail page is provided with the creative playing area, and is further provided with a creative detail area for displaying creative detail information corresponding to the target creative; The display module is further configured to display, in the creative playing area, a key creative segment corresponding to the target creative; wherein the key creative segment is a creative segment in which the target keyword is mentioned in the target creative; The display module is further configured to display, in the time axis component, a target time interval and / or a target time point corresponding to the key creative segment based on a second preset marking manner.

[0015] As an optional implementation, in the second aspect of the present application, the preset page is provided with a list area and / or a search component; And the display module is further configured to, before the determination module determines a target keyword corresponding to a keyword viewing operation in response to the keyword viewing operation on a preset page, display a keyword list in a list area of the preset page based on the determined arrangement condition in response to a list viewing operation; the keyword list comprises at least one keyword and associated data corresponding to each keyword; the associated data corresponding to each keyword comprises at least one of associated creative quantity, associated commodity quantity, associated brand quantity and exposure data. And the apparatus further comprises: The receiving module is configured to, before the determination module determines a target keyword corresponding to a keyword viewing operation in response to the keyword viewing operation on a preset page, receive text data input by a user based on a search component of the preset page in response to a text input operation, so as to trigger a search operation on the text data. The keyword viewing operation comprises a selection operation on any keyword and / or a search operation on text data.

[0016] As an optional implementation, in the second aspect of the present application, each associated creative belongs to a platform creative, and a creative keyword associated with each platform creative is extracted in the following manner: Text recognition is performed on the platform creative to obtain a text recognition result; Information extraction is performed on the text recognition result to obtain a key information extraction result corresponding to the platform creative; the key information extraction result comprises at least one creative keyword corresponding to the platform creative.

[0017] As an optional implementation, in the second aspect of the present application, for each platform creative, the specific manner of performing text recognition on the platform creative to obtain a text recognition result comprises: When the creative type of the platform creative is a video type, audio extraction is performed on the platform creative to obtain target audio data; the target audio data is audio data of a voice signal; Voice recognition is performed on the target audio data to obtain a text recognition result corresponding to the platform creative; the text recognition result comprises voice recognition text and timestamp information corresponding to the voice recognition text; the voice recognition text comprises at least one character, and the timestamp information comprises a timestamp corresponding to each character.

[0018] As an optional implementation, in the second aspect of the present application, for each platform creative, the specific manner of performing information extraction on the text recognition result to obtain a key information extraction result corresponding to the platform creative comprises: determining an information classification criterion and a result output format; the information classification criterion comprises at least one information type and a defined description corresponding to each information type; generating prompt word information according to the information classification criterion, the text recognition result and the result output format; performing an information extraction operation on the text recognition result based on the prompt word information to obtain an information extraction result; performing a filtering operation on the information extraction result to obtain a key information extraction result corresponding to the platform creative; the key information extraction result further comprises an information type corresponding to each creative keyword.

[0019] The third aspect of the present application discloses another kind of creative key information intelligent processing device based on artificial intelligence, the device comprises: a memory storing executable program code; a processor coupled to the memory; The processor calls the executable program code stored in the memory to execute part or all steps of the creative key information intelligent processing method based on artificial intelligence disclosed in the first aspect of the present application.

[0020] The fourth aspect of the present application discloses a computer storage medium, the computer storage medium stores computer instructions, when the computer instructions are called, part or all steps of the creative key information intelligent processing method based on artificial intelligence disclosed in the first aspect of the present application are executed.

[0021] Compared with the prior art, the present application has the following beneficial effects: In the present application, in response to a keyword viewing operation for a preset page, a target keyword corresponding to the keyword viewing operation is determined, and an associated creative page corresponding to the target keyword is displayed; at least one associated creative information of the associated creative is displayed on the associated creative page; wherein each associated creative is associated with the target keyword; the associated creative information includes at least one of copy information, creative information and statistical information; wherein the copy information at least includes a key copy fragment corresponding to the target keyword marked based on a first preset marking manner; the creative information includes key creative data corresponding to the target keyword. It can be seen that the present application can respond to a keyword viewing operation for a preset page, determine a target keyword corresponding to the keyword viewing operation, and display an associated creative page corresponding to the target keyword. Then, at least one associated creative information including copy information, creative information and statistical information is displayed on the associated creative page, which can efficiently respond to the user's browsing demand for the keyword associated creative. By marking the copy fragment associated with the target keyword in a marking manner different from other content, the user can more clearly and efficiently browse the key copy content most relevant to the target keyword. By displaying the key creative data corresponding to the target keyword, the user can more focusedly browse the creative content related to the target keyword, so that the user can more efficiently browse the picture expression manner of the creative when mentioning the target keyword while reducing the time of browsing each creative. By displaying the statistical information corresponding to the creative, the user can quickly understand the exposure data situation under the language expression manner and picture expression manner of the creative, which can help the user quickly filter out the creative expression manner that can more effectively improve the exposure rate, thereby improving the processing efficiency of the creative key information, and realizing efficient visual display of the creative key information, thereby improving the efficiency and accuracy of filtering and displaying the creative related content associated with the creative key information, to improve the user's filtering and browsing efficiency of the keyword associated creative, thereby improving the user's creative material browsing experience, and thereby improving the user's efficiency in using the required creative for creation. BRIEF DESCRIPTION OF DRAWINGS

[0022] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings needed in the embodiment description. Obviously, the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative labor.

[0023] Figure 1 is a flowchart of a creative key information intelligent processing method based on artificial intelligence disclosed by the embodiments of the present application; Figure 2is a flow diagram of another intelligent processing method for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 3 is an interface diagram of an intelligent processing method for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 4 is an interface diagram of another intelligent processing method for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 5 is an interface diagram of still another intelligent processing method for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 6 is a structural diagram of an intelligent processing device for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 7 is a structural diagram of another intelligent processing device for creative key information based on artificial intelligence disclosed by the embodiment of the present application; Figure 8 is a structural diagram of still another intelligent processing device for creative key information based on artificial intelligence disclosed by the embodiment of the present application. DETAILED DESCRIPTION

[0024] In order to make the personnel in the art better understand the present application scheme, the technical scheme in the embodiment of the present application will be described clearly and completely below in combination with the drawings in the embodiment of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by the person skilled in the art without creative labor fall within the scope of protection of the present application.

[0025] The terms "first", "second", and the like in the specification and claims of the present application and the above-mentioned drawings are used to distinguish different objects, rather than to describe a specific order. In addition, the terms "include" and "have" and any variations thereof are intended to cover non-exclusive inclusion. For example, a process, method, device, product or end including a series of steps or units is not limited to the listed steps or units, but can optionally include steps or units not listed, or can optionally include other steps or units inherent to the process, method, product or end.

[0026] Reference to an "embodiment" herein means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are they necessarily mutually exclusive of one another. As will be apparent to those of ordinary skill in the art, embodiments described herein can be combined with other embodiments.

[0027] The application discloses an artificial intelligence-based creative key information intelligent processing method and device, which can respond to a keyword viewing operation on a preset page, determine a target keyword corresponding to the keyword viewing operation, and display an associated creative page corresponding to the target keyword, and then display at least one associated creative of the associated creative page, including copy information, creative information, statistical information, etc., so as to efficiently respond to a user's browsing demand for a keyword associated creative, mark a copy segment associated with the target keyword in a manner different from other content, enable the user to more clearly and efficiently browse key copy content most relevant to the target keyword, display key creative data corresponding to the target keyword, enable the user to more centrally browse creative content related to the target keyword, reduce the user's browsing time for each creative, enable the user to more efficiently browse a picture expression manner of the creative when mentioning the target keyword, and display statistical information corresponding to the creative, enable the user to quickly understand exposure data in a language expression manner and a picture expression manner of the creative, facilitate the user to quickly filter a creative expression manner that can more effectively improve exposure, improve the processing efficiency of creative key information, efficiently and visually display the creative key information, improve the efficiency and accuracy of filtering and displaying creative related content associated with the creative key information, improve the user's filtering and browsing efficiency of keyword associated creatives, improve the user's creative material browsing experience, and improve the user's efficiency in creating using required creatives.

[0028] Embodiment one Please refer to Figure 1 , Figure 1 is a flowchart of an artificial intelligence-based creative key information intelligent processing method disclosed by the application. Wherein, Figure 1 The artificial intelligence-based creative key information intelligent processing method described herein can be applied to an artificial intelligence-based creative key information intelligent processing device, which can include one of an intelligent terminal, an intelligent device, an intelligent system, and a server, wherein the server can be a local server or a cloud server, and the application embodiments are not limited. For example Figure 1As shown, the artificial intelligence-based creative key information intelligent processing method can include the following operations: 101、In response to a keyword viewing operation on a preset page, determining a target keyword corresponding to the keyword viewing operation, and displaying an associated creative page corresponding to the target keyword.

[0029] In the embodiment of the application, optionally, the target keyword can include at least one character type word or phrase, which is not limited in the embodiment of the application; for example, the target keyword can include a Chinese word or an English word, which is not limited in the embodiment of the application.

[0030] 102、Displaying associated creative information of at least one associated creative on the associated creative page.

[0031] In the embodiment of the application, each associated creative is associated with the target keyword. Further, each associated creative is one of the platform creatives collected / linked by the platform; further, each platform creative can be a material available for user browsing and / or used and / or referenced by content creation, and the creative type of each platform creative can include at least one of text type, image type, audio type and video type, which is not limited in the embodiment of the application.

[0032] In the embodiment of the application, optionally, the associated creative information can include at least one of copy information, creative information and statistical information, which is not limited in the embodiment of the application.

[0033] The copy information includes at least a key copy segment corresponding to the target keyword based on a first preset marking manner; optionally, the key copy segment includes at least one character; optionally, the key copy segment can include the target keyword or an approximate keyword similar to the target keyword in meaning, which is not limited in the embodiment of the application; further, the copy information can also include other characters in the target sentence except the target keyword based on a preset text visualization manner; the target sentence can be a sentence where the target keyword is located or a paragraph where the target keyword is located; and the text display effect between the preset text visualization manner and the first preset marking manner is different, further, the text display effect can be different in at least one of text color, text font and text background color, which is not limited in the embodiment of the application; optionally, the first preset marking manner can correspond to a first text color, and the preset text visualization manner can correspond to a second text color, and the first text color is obviously different from the second text color; for example, the first preset marking manner can be a highlight marking manner, and the first text color can be any highlight color, which is not limited in the embodiment of the application.

[0034] The creative information includes key creative data corresponding to the target keyword.

[0035] The statistical information can include exposure statistical data, and the exposure statistical data can include an exposure index corresponding to the associated creative and / or an exposure growth value corresponding to the associated creative.

[0036] It can be seen that the method described in the embodiments of the present application can respond to the keyword viewing operation on the preset page, determine the target keyword corresponding to the keyword viewing operation, display the associated creative page corresponding to the target keyword, and then display the associated creative information of at least one associated creative on the associated creative page, including the copy information, the creative information, and the statistical information, etc. The method can efficiently respond to the user's browsing demand for the keyword associated creative, and can make the user more clearly and efficiently browse the key copy content most relevant to the target keyword by marking the copy segment associated with the target keyword in a manner different from other content. In addition, the user can more focusedly browse the creative content related to the target keyword by displaying the key creative data corresponding to the target keyword, so that the user can more efficiently browse the picture expression of the creative when mentioning the target keyword while reducing the time required for the user to browse each creative. Furthermore, the user can quickly understand the exposure data of the creative under the language expression and picture expression by displaying the statistical information corresponding to the creative, which can help the user quickly filter out the creative expression that can more effectively improve the exposure rate, thereby improving the processing efficiency of the creative key information, efficiently and visually displaying the creative key information, and improving the efficiency and accuracy of filtering and displaying the creative related content associated with the creative key information, to improve the user's filtering and browsing efficiency of the keyword associated creative, thereby improving the user's creative material browsing experience, and improving the user's efficiency of using the required creative for creation.

[0037] In an optional embodiment, for each associated creative, the key creative data includes at least one creative screenshot corresponding to target timestamp information of the associated creative. The target timestamp information at least includes a first timestamp when the associated creative mentions the target keyword; or The target timestamp information includes a first timestamp at which the target keyword appears in the associated creative, and at least one second timestamp that is separated from the first timestamp by a target time length.

[0038] The number of creative screenshots included in the key creative data can correspond to the number of timestamps included in the target timestamp information.

[0039] Optionally, the first timestamp included in the target timestamp information can include start and end timestamps at which the target keyword appears in the associated creative.

[0040] Optionally, the second timestamp included in the target timestamp information can include a second timestamp that is separated from the first timestamp by a target time length before the first timestamp and / or a second timestamp that is separated from the first timestamp by a target time length after the first timestamp.

[0041] Optionally, the target time length can be 1 second or another time length.

[0042] In this optional embodiment, the key creative data includes a creative screenshot corresponding to the first timestamp at which the target keyword appears in the associated creative, and a creative screenshot corresponding to the second timestamp that is separated from the first timestamp by a target time length, so that the user can more efficiently and accurately understand the expression of the keyword in the creative and the expression of the picture before and after the keyword appears, and the key information of the creative can be more efficiently displayed, which is conducive to further improving the efficiency of the user in obtaining the key information of each associated creative.

[0043] In an optional embodiment, the preset page is provided with a list area and / or a search component.

[0044] In this optional embodiment, before determining the target keyword corresponding to the keyword viewing operation in response to the keyword viewing operation on the preset page, the method can further include the following operations: In response to the list viewing operation, displaying the keyword list in the list area of the preset page based on the determined arrangement condition; the keyword list includes at least one keyword and associated data corresponding to each keyword; the associated data corresponding to each keyword includes at least one of the number of associated creatives, the number of associated commodities, the number of associated brands, and exposure data; and / or, In response to the text input operation, the retrieval component of the preset page receives the text data input by the user to trigger a retrieval operation on the text data.

[0045] Optionally, the keyword list can include multiple lines of data, wherein each line of data includes one keyword and associated data corresponding to the keyword, and embodiments of the present application are not limited in this regard.

[0046] Optionally, the arrangement condition can include a sorting condition and / or a filtering condition. Further, the sorting condition can be a sorting rule taking at least one of the associated creative number, the associated commodity number, the associated brand number, and the exposure data as a sorting basis, and the filtering condition can be a filtering rule taking at least one of the commodity category, the video content type, the time range, and the keyword information type as a filtering basis, and embodiments of the present application are not limited in this regard. For example, the commodity category can include one or more of clothing, shoes and bags, color cosmetics and skin care, personal care and body shaping, daily necessities, home furnishing, food and beverage, digital home appliances, sports and outdoor, and mother and baby, and embodiments of the present application are not limited in this regard. For example, the video content type can be an advertisement type, and the advertisement type can include one or more of live streaming, commodity advertising, and CID (Click ID) advertising, and embodiments of the present application are not limited in this regard. For example, the time range can include one of the last 1 day, the last 2 days, the last 7 days, the last 30 days, and the last 90 days, or other custom time ranges, such as keywords that have recently appeared on the platform, and embodiments of the present application are not limited in this regard. For example, when the keyword is a keyword in a commodity introduction, the keyword information type can include one or more of the target audience, the demand scenario, the product selling point, the promotion offer, and the celebrity influencer, and embodiments of the present application are not limited in this regard.

[0047] Optionally, the associated creative number can be used to represent the number of creatives associated with the keyword, the associated commodity number can be used to represent the number of commodities associated with the keyword, and the associated brand number can be used to represent the number of brands associated with the keyword. Optionally, the exposure data corresponding to each keyword can include exposure growth rate and / or exposure change trend corresponding to the keyword. The exposure growth rate can be used to represent the growth rate of the number of times that creatives and / or commodities and / or brands corresponding to the keyword are browsed by platform users within a preset time period, and the exposure change trend can be used to represent the change in the number of times that creatives and / or commodities and / or brands corresponding to the keyword are browsed by platform users within a preset time period. Optionally, the exposure change trend can be displayed in the keyword list in the form of a trend chart, and embodiments of the present application are not limited in this regard.

[0048] In this optional embodiment, optionally, the keyword viewing operation can include a selection operation on any keyword and / or a retrieval operation on the text data.

[0049] For example, the above-mentioned selection operation for any keyword can be a click operation, and the embodiments of the present invention are not limited thereto.

[0050] Optionally, the preset page can be a page with summary and / or search functions; the summary function can be implemented through the above-mentioned list viewing operation, and the search function can be implemented through the above-mentioned search operation; for example, the preset page can be the platform start page, the keyword list page, or the search page, and this embodiment of the invention does not limit it.

[0051] For example, assuming the preset page is a keyword ranking page, the interface display effect of the preset page can be referred to... Figure 3 , Figure 3 This is a schematic diagram of an interface for an intelligent processing method for key creative information based on artificial intelligence, as disclosed in an embodiment of the present invention. Wherein, as... Figure 3 As shown, the keyword ranking page can be set with a search component and a list area. The list area can be used to display a list of keywords. Each row of data in the keyword list includes one keyword (e.g., keyword) and the number of related materials (i.e., the number of related creatives mentioned above), the number of related products, the number of related brands, the growth rate of ad creative exposure, and the ad creative exposure trend. This embodiment of the invention does not limit this. Furthermore, the keyword ranking page can also be set with a component that allows users to select filtering conditions (e.g., ... Figure 3 The category filtering, ad type, advanced filtering, and selling point type shown correspond to the product category, video content type, time range, and keyword information type in the above filtering criteria. This embodiment of the invention does not limit these categories.

[0052] As can be seen, this optional embodiment can display a keyword list in the list area based on sorting conditions before responding to the keyword viewing operation, thereby forming a multi-dimensional aggregated keyword list based on the sorting conditions. This helps users quickly understand the popularity of each keyword on the platform and the corresponding creative, product, and brand associations. It also helps users efficiently click to view any keyword in the list, thereby improving the efficiency of users in obtaining information about the use of creative keywords and thus accelerating the user's decision-making process. In addition, it can also respond to the text input operation, receiving the text data entered by the user based on the retrieval component to trigger a retrieval operation on the text data, thereby realizing the keyword retrieval function, thereby improving the efficiency of identifying target keywords. This further helps to improve the efficiency and accuracy of filtering and visualizing related creatives and key creative information associated with the target keywords, and further improves the user's creative material browsing experience.

[0053] Example 2 Please refer to Figure 2 , Figure 2 is a flowchart of a creative key information intelligent processing method based on artificial intelligence disclosed by the embodiments of the present application. Among them, Figure 2 The creative key information intelligent processing method based on artificial intelligence described can be applied to a creative key information intelligent processing device based on artificial intelligence. The device can include one of an intelligent terminal, an intelligent device, an intelligent system and a server, wherein the server can be a local server or a cloud server, and the embodiments of the present application are not limited. As shown in Figure 2 The creative key information intelligent processing method based on artificial intelligence can include the following operations: 201, in response to a keyword viewing operation for a preset page, determining a target keyword corresponding to the keyword viewing operation, and displaying associated creative pages corresponding to the target keyword.

[0054] 202, displaying at least one associated creative information of the associated creative page.

[0055] In the embodiments of the present application, each associated creative is associated with the target keyword; the associated creative information includes at least one of copy information, creative information and statistical information; wherein the copy information at least includes a key copy fragment corresponding to the target keyword based on a first preset marking manner; the creative information includes key creative data corresponding to the target keyword.

[0056] 203, in response to a creative viewing operation for the associated creative page, determining an associated creative corresponding to the creative viewing operation as a target creative, and displaying a creative detail page corresponding to the target creative.

[0057] In the embodiments of the present application, the creative viewing operation for the associated creative page can be a click operation for the associated creative, and the embodiments of the present application are not limited.

[0058] In the embodiments of the present application, optionally, the creative detail page is provided with at least a creative playing area, and the creative playing area is provided with a time axis component; or the creative detail page is provided with the above-mentioned creative playing area, and is also provided with a creative detail area, the creative detail area is used for displaying creative detail information corresponding to the target creative, and the embodiments of the present application are not limited.

[0059] Further optionally, the creative detail information corresponding to the target creative can include one or more of label information, creative attribute, advertisement attribute, data index, creative script, and split-screen picture, and the embodiments of the present application are not limited thereto; further optionally, the label information can include creative content type and / or promotion population type, and the data index can include one or more of delivery time, delivery time period, total exposure, associated advertisement creative number, and associated commodity, wherein the delivery time can include delivery start date and / or delivery end date, and the creative script can include the above-mentioned script information and / or complete script corresponding to the target creative, and the embodiments of the present application are not limited thereto; further optionally, the creative script can be the dialogue text of the creative, and the embodiments of the present application are not limited thereto.

[0060] In the embodiments of the present application, optionally, the creative detail page can be displayed in the form of superimposition on the above-mentioned associated creative page, or can be displayed in the form of page jump, and the embodiments of the present application are not limited thereto.

[0061] 204, displaying the key creative segment corresponding to the target creative in the creative playing area.

[0062] In the embodiments of the present application, the key creative segment is the creative segment in which the target keyword is mentioned in the target creative. Optionally, the above-mentioned key creative segment can be played at the same time when the creative detail page corresponding to the target creative is displayed, or can be played after the playing instruction triggered by the user is detected, and the embodiments of the present application are not limited thereto.

[0063] 205, displaying the target time interval and / or target time point corresponding to the key creative segment in the time axis component based on the second preset marking manner.

[0064] In the embodiments of the present application, optionally, the remaining time interval other than the target time interval and / or target time point can be displayed in the time axis component based on a preset time axis marking manner; the time axis display effect of the preset time axis marking manner is different from that of the second preset marking manner, and further, the different time axis display effects can be at least one of different time axis colors, different dynamic effects, and different time axis shapes and sizes, and the embodiments of the present application are not limited thereto; for example, the second preset marking manner can be a highlight marking manner, and the target time interval and / or target time point can be marked by a highlight color based on the second preset marking manner, and the embodiments of the present application are not limited thereto.

[0065] Optionally, in the embodiment of the present application, the target time interval and / or the target time point can be determined by the target timestamp information; further optionally, when the target timestamp information comprises a first timestamp, a second timestamp with a target time interval before the first timestamp, and a second timestamp with a target time interval after the first timestamp, the target time interval can be the time interval between the two second timestamps, which is not limited in the embodiment of the present application; further optionally, the target time point can comprise the first timestamp and / or at least one second timestamp, which is not limited in the embodiment of the present application.

[0066] Optionally, in the embodiment of the present application, the segment time length of the key creative segment played in step 204 can correspond to the target time interval and / or the target time point, which is not limited in the embodiment of the present application.

[0067] In the embodiment of the present application, the interface display effect of the target keyword associated creative page can be referred to Figure 4 , Figure 4 is another interface schematic diagram of the creative key information intelligent processing method based on artificial intelligence disclosed in the embodiment of the present application; wherein, as shown in Figure 4 , the target keyword is “moisturizing”, and the associated creative page displays a plurality of associated creative information corresponding to the keyword “moisturizing”, wherein the information column displayed by the associated creative page can comprise “selling point copywriting”, “picture expression & creativity” and “data performance”, which correspond to the copywriting information, creative information and statistical information in the associated creative information respectively; further, as shown in Figure 4 , the “selling point copywriting” part corresponding to each associated creative displays the copywriting segment of the keyword “moisturizing” mentioned in the associated creative and highlights the keyword “moisturizing”, which can enable the user to clearly and efficiently browse the copywriting content most relevant to the target keyword; and the “picture expression & creativity” displays the key frames corresponding to the moment when the keyword “moisturizing” appears and the moments before and after the keyword appears, which can enable the user to more efficiently browse the picture expression mode of the creativity when mentioning the target keyword, thereby being beneficial to further improving the browsing efficiency and accuracy of the user for the picture content related to the keyword; and the “data performance” part displays the related exposure data of the associated creativity, which can enable the user to quickly understand the exposure data situation under the copywriting and picture expression mode of the creativity, and can be beneficial to the user to quickly screen out the creativity expression mode that can more effectively improve the exposure rate, which is not limited in the embodiment of the present application.

[0068] Further, the interface display effect of the creative detail page can be referred to Figure 5 , Figure 5 is another interface schematic diagram of the creative key information intelligent processing method based on artificial intelligence disclosed in the embodiment of the present application; wherein, as shown inFigure 5 As shown, the creative detail page is displayed in the form of being superimposed on the above-mentioned associated creative page, and the creative detail page comprises a creative playing area and a creative detail area; wherein a time axis component of the creative playing area highlights a target time interval in which the keyword "moisturizing" appears; and the creative detail area records the creative content type (such as single-person voiceover) of the target creative, the promoted crowd type (such as "teenagers"), the creative attribute (such as a video in 720*1280 format), the advertisement attribute (such as an advertisement promoted on an Android or iOS system on a certain traffic platform), the data index (such as the number of days of delivery, the current creative quality index, the total exposure, the number of associated advertisement creatives, the associated goods, and the delivery time), the creative script (such as the first three-second monologue and the video voiceover content), and the like, which are not limited by the embodiments of the present application.

[0069] In the embodiments of the present application, for other detailed descriptions of steps 201-202, please refer to the detailed descriptions of steps 101-102 in Embodiment 1, and the embodiments of the present application will not be repeated here.

[0070] It can be seen that the method described in the embodiment of the application can respond to the keyword viewing operation on the preset page, determine the target keyword corresponding to the keyword viewing operation, and display the associated creative page corresponding to the target keyword, and then display the associated creative information of at least one associated creative on the associated creative page, including copy information, creative information, statistical information, etc. It can efficiently respond to the user's browsing demand for the keyword associated creative, and mark the copy fragment associated with the target keyword in a manner different from other content, so that the user can more clearly and efficiently browse the most relevant copy content of the target keyword. In addition, by displaying the key creative data corresponding to the target keyword, the user can more focusedly browse the creative content related to the target keyword, so that the user can more efficiently browse the picture expression way of the creative when mentioning the target keyword while reducing the time of browsing each creative, and by displaying the statistical information corresponding to the creative, the user can quickly understand the exposure data situation under the language expression way and picture expression way of the creative. It can help the user to quickly filter out the creative expression way that can more effectively improve the exposure rate, thereby improving the processing efficiency of the creative key information, and realizing efficient visual display of the creative key information, thereby improving the efficiency and accuracy of filtering and displaying the creative related content associated with the creative key information, to improve the user's filtering and browsing efficiency of the keyword associated creative, thereby improving the user's creative material browsing experience, and thereby improving the user's efficiency in using the required creative for creation. In addition, it can also respond to the creative viewing operation on the associated creative page, determine the associated creative corresponding to the creative viewing operation as the target creative, and display the corresponding creative detail page, so that the key creative fragment corresponding to the target creative is displayed in the creative playing area, and the target time interval and / or target time point corresponding to the key creative fragment are displayed in the time axis component based on the second preset marking manner. It can help to quickly locate the creative fragment most associated with the target keyword for playing by highlighting the time interval related to the target keyword in the video playing progress bar, thereby effectively saving the user's time of viewing the creative frame by frame, improving the user's browsing efficiency of the key creative fragment, and thereby further improving the user's acquisition efficiency and accuracy of the creative key information, and thereby further improving the user's creative material browsing experience.

[0071] In an optional embodiment, each associated creative belongs to a platform creative, and the creative keyword associated with each platform creative can be extracted in the following manner: Performing a text recognition operation on the platform creative to obtain a text recognition result; The information extraction operation is performed on the text recognition result to obtain a key information extraction result corresponding to the platform creativity; the key information extraction result includes at least one creativity keyword corresponding to the platform creativity.

[0072] Optionally, after the information extraction operation is performed on the text recognition result to obtain the key information extraction result corresponding to the platform creativity, the key information extraction result can be stored in a database, and the embodiments of the present application are not limited.

[0073] It can be seen that the optional embodiment can first recognize the text content of the platform creativity, and then extract the key information of the platform creativity from the recognized text content to obtain the key information extraction result, which can improve the analysis efficiency and accuracy of the platform creativity, improve the extraction efficiency and accuracy of the key information, and thus simplify the complex creativity content into simple keywords, make the key information required to be expressed by the creativity clear and obvious, and further improve the efficiency and accuracy of finding, screening and selecting the creativity associated with the keywords.

[0074] In the optional embodiment, optionally, for each platform creativity, performing a text recognition operation on the platform creativity to obtain a text recognition result can include the following operations: When the creativity type of the platform creativity is a video type, performing an audio extraction operation on the platform creativity to obtain target audio data; the target audio data is audio data of a voice signal; performing a speech recognition operation on the target audio data to obtain a text recognition result corresponding to the platform creativity; the text recognition result includes a speech recognition text and time stamp information corresponding to the speech recognition text; the speech recognition text includes at least one character, and the time stamp information includes a time stamp corresponding to each character.

[0075] Among them, the target audio data is audio data distinguished from non-voice signals.

[0076] Optionally, the speech recognition operation on the target audio data can be performed based on a pre-set speech recognition algorithm to obtain the text recognition result corresponding to the platform creativity; further optionally, the speech recognition algorithm can be FunASR, which is an open-source automatic speech recognition (ASR, Automatic Speech Recognition) system; the speech recognition algorithm can also be other algorithms capable of recognizing text content in audio, and the embodiments of the present application are not limited. Further optionally, the speech recognition text included in the text recognition result can be a text with punctuation, and the embodiments of the present application are not limited.

[0077] Optionally, the time stamp corresponding to each character can include a start and end time stamp of the character, and the embodiments of the present application are not limited.

[0078] It can be seen that the optional embodiment can also extract the target audio data of the platform creative when the platform creative is a video creative, and then perform voice recognition on the target audio data to obtain a text recognition result, so as to restore the complete voice information expressed by the video creative, improve the recognition efficiency and recognition accuracy of the text content of the video creative, and then improve the extraction efficiency and extraction accuracy of the subsequent creative keywords.

[0079] In the optional embodiment, optionally, for each platform creative, performing an audio extraction operation on the platform creative to obtain target audio data can include the following operations: extracting audio data of the platform creative; extracting audio features corresponding to the audio data based on a pre-set audio analysis algorithm; determining whether the audio type of the audio data is a song type according to the audio features; when it is determined that the audio type of the audio data is a song type, not further processing the audio data; when it is determined that the audio type of the audio data is not a song type, performing voice activity detection (VAD) on the audio data to filter non-voice signal audio segments to obtain voice signal audio segments, and determining the voice signal audio segments as the target audio data.

[0080] Optionally, the audio data of the platform creative can be specifically converted from a video file of the platform creative into an audio file as the audio data, or the audio data can be extracted from the video file of the platform creative, and the embodiments of the present application are not limited thereto; for example, the data format of the audio data can be 16-bit mono, 16kHz sampling rate, and the embodiments of the present application are not limited thereto.

[0081] Optionally, the audio analysis algorithm can be an open-source audio processing framework AudioFlux, or other audio analysis algorithms capable of extracting audio features, and the embodiments of the present application are not limited thereto.

[0082] Optionally, the non-voice signal audio segment can include a silent segment and / or a noise segment, and can also include other audio segments irrelevant to the extraction of voice content, and the embodiments of the present application are not limited thereto.

[0083] It can be seen that the optional embodiment can further extract the audio features of the audio data based on the audio analysis algorithm after extracting the audio data of the platform idea, judge whether the audio data is a song based on the audio features, if it is a song, do not further process the audio data, if it is not a song, filter out invalid audio segments to obtain valid audio segments of the voice signal as target audio data, realize efficient filtering of invalid audio data, thereby improving the processing efficiency and processing accuracy of the audio data of the video idea, and further improving the extraction efficiency and extraction accuracy of the subsequent creative keywords.

[0084] In the optional embodiment, for each platform idea, the information extraction operation is performed on the text recognition result to obtain the key information extraction result corresponding to the platform idea, which can include the following operations: Determine the information classification standard and the result output format; the information classification standard includes at least one information type and the definition description corresponding to each information type; Generate prompt word information according to the information classification standard, the text recognition result and the result output format; Perform information extraction operation on the text recognition result based on the prompt word information to obtain the information extraction result; Perform filtering operation on the information extraction result to obtain the key information extraction result corresponding to the platform idea; the key information extraction result further includes the information type corresponding to each creative keyword.

[0085] Among them, exemplary, the information type can include one or more of "audience group", "product selling point", "promotion offer", "use scenario", "star celebrity", and the embodiment of the application is not limited. Wherein, the definition description corresponding to each information type is used to briefly describe the meaning of the information type; exemplary, the definition description corresponding to "product selling point" can be "introducing product efficacy, ingredient material, use effect, etc. mentioned by the product", and the embodiment of the application is not limited.

[0086] Among them, optionally, the result output format can be JSON format, or other data format, and the embodiment of the application is not limited.

[0087] Among them, exemplary, the specific format and exemplary content of the prompt word information can be as follows: "Extract the following product marketing related attribute words from the text, and the number of Chinese characters of the extracted single word cannot exceed 8: Product selling point: introducing product efficacy, ingredient material, use effect, etc. mentioned by the product.

[0088] Audience group:… Promotion offer:… … The text to be extracted: {The speech recognition text obtained by the above extraction} Please identify the attributes of the words or phrases in the extracted JSON ("Audience", "Product Selling Points", "Promotions", "Use Scenarios", "Celebrity Endorsers"). If multiple words belong to the same attribute, separate them with commas.

[0089] Please output the results strictly according to the following JSON result format: {{ "Audience": ["word1", "word2"], "Product Selling Points": ["word3", "word4"], "Promotions": ["word5", "word6"], "Use Scenarios": ["word7", "word8"], "Celebrity Endorsers": ["word9", "word10"], "Other": ["word11", "word12"] }}”, the embodiments of the present application are not limited.

[0090] Among them, optionally, information extraction operations can be performed on the text recognition result based on the prompt word information through the LLM (Large Language Model), and the information extraction result can be obtained, and the embodiments of the present application are not limited. For example, the LLM model can be selected as a general-purpose large language model, or other LLMs can be selected, and the embodiments of the present application are not limited.

[0091] Among them, optionally, the information extraction result can include a set of extracted words corresponding to each information type, and further, the set of extracted words can be empty or can include several extracted words, and the embodiments of the present application are not limited.

[0092] It can be seen that the optional embodiment can also generate prompt word information according to the determined information classification standard, text recognition result and determined result output format, and then perform information extraction on the text recognition result based on the prompt word information to obtain information extraction result, and filter the information extraction result to obtain key information extraction result. Based on more accurate and defined information classification standards, more accurate information extraction operations can be realized, thereby facilitating further improvement of the extraction accuracy of creative keywords, and through the filtering operation, the screening accuracy of creative keywords can be further improved, thereby facilitating further improvement of the accuracy of key information extraction results.

[0093] In this optional embodiment, optionally, for each platform creative, a filtering operation is performed on the information extraction results to obtain the key information extraction results corresponding to that platform creative, which may include the following operations: For each information type, identify the biased extraction words in the extraction word set corresponding to that information type, and remove all biased extraction words from the extraction word set to obtain the keyword set corresponding to that information type; where each creative keyword included in the keyword set is one of the extraction words; Based on the keyword set corresponding to all information types, determine the key information extraction results corresponding to the creative content on this platform.

[0094] Specifically, for each information type, the deviation extraction words are those that deviate from the definition and description of that information type and whose deviation value is greater than or equal to a preset deviation value.

[0095] For example, suppose the information extraction results include a set of extracted words corresponding to the "product selling point" information type, and the extracted word set is "["sharp", "fruit knife"]". Here, "sharp" belongs to the product selling point. However, "fruit knife" is just the name of the product and does not belong to the "product selling point" information type. Therefore, "fruit knife" is not the expected result and needs to be removed to improve the accuracy of keyword extraction and classification.

[0096] As can be seen, this optional embodiment can further improve the accuracy of creative keyword selection by deleting extracted words that deviate too much from each information type in the information extraction results, so that the filtered keywords are more matched with the determined information types, thereby further improving the accuracy of creative keywords and the accuracy of key information extraction results.

[0097] In this optional embodiment, optionally, for each platform creative, after performing information extraction operations on the text recognition results to obtain the key information extraction results corresponding to the platform creative, the method further includes the following operations: Based on the timestamp information corresponding to the speech-recognized text, determine the keyword timestamp information corresponding to each creative keyword; wherein, the keyword timestamp information corresponding to each creative keyword includes the start and end timestamps of the mention of the creative keyword in the creative on the platform; Based on the keyword timestamp information corresponding to each creative keyword, extract a set of screenshots corresponding to the creative keyword from the creatives on the platform; wherein, the set of screenshots includes a first video screenshot corresponding to the start and end timestamps, or, the set of screenshots includes a first creative screenshot corresponding to the start and end timestamps and at least one second creative screenshot at a time interval of the target duration from the start and end timestamps; Store the collection of screenshots in the database.

[0098] It can be seen that the optional embodiment can also extract the keyword appearance time and the screenshots before and after the keyword appearance from the platform creativity after extracting the creativity keyword, and store them in the database, which is beneficial to improve the display efficiency and display accuracy of the creativity key information corresponding to the creativity screenshots.

[0099] Embodiment three Please refer to Figure 6 , Figure 6 is a structure schematic diagram of an intelligent processing device for creativity key information based on artificial intelligence disclosed by the embodiments of the present application. Among them, Figure 6 The intelligent processing device for creativity key information based on artificial intelligence described can include one of intelligent terminals, intelligent devices, intelligent systems and servers, wherein the server can be a local server or a cloud server, and the embodiments of the present application are not limited. As shown in Figure 6 The intelligent processing device for creativity key information based on artificial intelligence can include: The determining module 301 is configured to determine a target keyword corresponding to a keyword viewing operation in response to the keyword viewing operation on a preset page; The display module 302 is configured to display an associated creativity page corresponding to the target keyword; The display module 302 is further configured to display associated creativity information of at least one associated creativity on the associated creativity page; Wherein each associated creativity is associated with the target keyword; the associated creativity information includes at least one of copy information, creativity information and statistical information; wherein the copy information at least includes a key copy segment corresponding to the target keyword marked based on a first preset marking manner; the creativity information includes key creativity data corresponding to the target keyword.

[0100] It can be seen that the device described in the embodiment of the present application can respond to the keyword viewing operation for the preset page, determine the target keyword corresponding to the keyword viewing operation, and display the associated creative page corresponding to the target keyword, and then display the associated creative information of at least one associated creative on the associated creative page, including copy information, creative information, statistical information, etc. It can efficiently respond to the user's browsing demand for the keyword associated creative, and mark the copy fragment associated with the target keyword in a manner different from other content, so that the user can more clearly and efficiently browse the most relevant copy content of the target keyword. In addition, by displaying the key creative data corresponding to the target keyword, the user can more focusedly browse the creative content related to the target keyword, so that the user can more efficiently browse the picture expression way of the creative when mentioning the target keyword while reducing the time required for the user to browse each creative. In addition, by displaying the statistical information corresponding to the creative, the user can quickly understand the exposure data situation under the language expression way and picture expression way of the creative, which can help the user quickly filter out the creative expression way that can more effectively improve the exposure rate. In this way, the processing efficiency of the creative key information can be improved, and the creative key information can be efficiently and visually displayed, thereby improving the efficiency and accuracy of filtering and displaying the creative related content associated with the creative key information, improving the user's filtering and browsing efficiency of the keyword associated creative, and improving the user's creative material browsing experience, thereby improving the user's efficiency of using the required creative for creation.

[0101] In an optional embodiment, for each associated creative, the key creative data includes at least one creative screenshot corresponding to target timestamp information of the associated creative; In an optional embodiment, for each associated creative, the key creative data includes at least one creative screenshot corresponding to target timestamp information of the associated creative; In an optional embodiment, for each associated creative, the key creative data includes at least one creative screenshot corresponding to target timestamp information of the associated creative;

[0102] It can be seen that the device described in the optional embodiment can set the key creative data to include the creative screenshot corresponding to the first timestamp when mentioning the target keyword and the creative screenshot corresponding to the second timestamp spaced by the target time length from the first timestamp, so that the user can more efficiently and accurately understand the picture expression way when the keyword appears in the creative and before and after the keyword appears, and the creative key information can be more efficiently displayed, thereby further improving the user's efficiency of obtaining the creative key information of each associated creative.

[0103] In an optional embodiment, the determining module 301 is further configured to determine, in response to a creative viewing operation on the associated creative page, an associated creative corresponding to the creative viewing operation as a target creative; The display module 302 is further configured to display a creative detail page corresponding to the target creative; wherein the creative detail page is provided with at least a creative playing area, and the creative playing area is provided with a timeline component; or the creative detail page is provided with the creative playing area, and is further provided with a creative detail area, and the creative detail area is configured to display creative detail information corresponding to the target creative; The display module 302 is further configured to display, in the creative playing area, a key creative segment corresponding to the target creative; wherein the key creative segment is a creative segment in which the target keyword is mentioned in the target creative; The display module 302 is further configured to display, in the timeline component, a target time interval and / or a target time point corresponding to the key creative segment based on a second preset marking manner.

[0104] It can be seen that the apparatus described in the optional embodiment can determine, in response to a creative viewing operation on the associated creative page, an associated creative corresponding to the creative viewing operation as a target creative and display a corresponding creative detail page, so as to display, in a creative playing area, a key creative segment corresponding to the target creative, and display, in a timeline component, a target time interval and / or a target time point corresponding to the key creative segment based on a second preset marking manner, which can highlight the time interval related to the target keyword through a video playing progress bar, so as to facilitate quick positioning to the creative segment most related to the target keyword for playing, thereby effectively saving the time of the user for viewing the creative frame by frame, improving the efficiency of the user for browsing the key creative segment, and further improving the efficiency and accuracy of the user for obtaining the key information of the creative, and further improving the browsing experience of the user for the creative material.

[0105] In an optional embodiment, the preset page is provided with a list area and / or a search component; In addition, the display module 302 is further configured to, before the determining module 301 determines a target keyword corresponding to a keyword viewing operation in response to the keyword viewing operation on the preset page, display, in response to a list viewing operation, a keyword list in the list area of the preset page based on the determined arrangement condition; the keyword list comprises at least one keyword and associated data corresponding to each keyword; the associated data corresponding to each keyword comprises at least one of the number of associated creatives, the number of associated commodities, the number of associated brands, and exposure data; In addition, as shown in the optional embodiment, Figure 7 The apparatus can further comprise: The receiving module 303 is configured to, before the determining module 301 determines the target keyword corresponding to the keyword viewing operation in response to the keyword viewing operation for the preset page, receive text data input by the user in response to a text input operation based on a search component of the preset page to trigger a search operation for the text data. The keyword viewing operation includes a selection operation for any keyword and / or a search operation for the text data.

[0106] It can be seen that the apparatus described in this optional embodiment can display the keyword list in the list area based on the arrangement condition in response to the list viewing operation before responding to the keyword viewing operation, thereby forming a multi-dimensional aggregated keyword list based on the arrangement condition, thereby facilitating the user to quickly understand the heat of each keyword in the platform and the corresponding creative, product, and brand association, and facilitating the user to efficiently click to view any keyword in the list, thereby facilitating to improve the efficiency of the user in obtaining the use of the creative keyword, and further facilitating to speed up the decision-making process of the user; and the keyword search function can be realized by receiving the text data input by the user based on the search component in response to the text input operation to trigger the search operation for the text data, thereby improving the efficiency of determining the target keyword, and further facilitating to further improve the efficiency and accuracy of screening and visualizing the associated creative and creative key information related to the target keyword, and facilitating to further improve the creative material browsing experience of the user.

[0107] In an optional embodiment, each associated creative belongs to a platform creative, and the creative keyword associated with each platform creative can be extracted by the following method: performing a text recognition operation on the platform creative to obtain a text recognition result; performing an information extraction operation on the text recognition result to obtain a key information extraction result corresponding to the platform creative; the key information extraction result includes at least one creative keyword corresponding to the platform creative.

[0108] It can be seen that the apparatus described in this optional embodiment can first recognize the text content of the platform creative, and then extract the key information of the platform creative from the recognized text content to obtain the key information extraction result, which can improve the analysis efficiency and accuracy of the platform creative while improving the extraction efficiency and accuracy of the key information, thereby simplifying the complex creative content into concise keywords, making the key information expressed by the creative clear and clear, and further facilitating to improve the efficiency and accuracy of finding, screening, and key words associated with the creative.

[0109] In the optional embodiment, the specific manner of performing the text recognition operation on the platform creative to obtain the text recognition result can comprise: When the creative type of the platform creative is a video type, performing an audio extraction operation on the platform creative to obtain target audio data; the target audio data is audio data of a voice signal; performing a voice recognition operation on the target audio data to obtain a text recognition result corresponding to the platform creative; the text recognition result comprises voice recognition text and timestamp information corresponding to the voice recognition text; the voice recognition text comprises at least one character, and the timestamp information comprises a timestamp corresponding to each character.

[0110] It can be seen that the apparatus described in the optional embodiment can also be used to extract target audio data of a video creative, perform voice recognition on the target audio data, and obtain a text recognition result, so as to restore complete voice information expressed by the video creative, improve the recognition efficiency and accuracy of the text content of the video creative, and further improve the extraction efficiency and accuracy of the creative keywords.

[0111] In the optional embodiment, the specific manner of performing the information extraction operation on the text recognition result to obtain the key information extraction result corresponding to the platform creative can comprise: determining an information classification standard and a result output format; the information classification standard comprises at least one information type and a definition description corresponding to each information type; generating prompt word information according to the information classification standard, the text recognition result, and the result output format; performing an information extraction operation on the text recognition result based on the prompt word information to obtain an information extraction result; performing a filtering operation on the information extraction result to obtain the key information extraction result corresponding to the platform creative; the key information extraction result further comprises an information type corresponding to each creative keyword.

[0112] It can be seen that the apparatus described in the optional embodiment can also be used to generate prompt word information according to the determined information classification standard, the text recognition result, and the determined result output format, perform an information extraction operation on the text recognition result based on the prompt word information to obtain an information extraction result, and filter the information extraction result to obtain a key information extraction result, so as to improve the extraction accuracy of the creative keywords, further improve the screening accuracy of the creative keywords through the filtering operation, and further improve the accuracy of the key information extraction result.

[0113] Embodiment four Please refer to Figure 8 , Figure 8 is another structure diagram of the intelligent processing device for creative key information based on artificial intelligence disclosed by the embodiment of the present application. As shown in the figure, Figure 8 The intelligent processing device for creative key information based on artificial intelligence can include: a memory 401 storing executable program codes; a processor 402 coupled with the memory 401; The processor 402 invokes the executable program codes stored in the memory 401 to execute part or all of the steps of the intelligent processing method for creative key information based on artificial intelligence described in the embodiment one or the embodiment two of the present application.

[0114] Embodiment five The embodiment of the present application discloses a computer storage medium storing computer instructions, which, when invoked, is used to execute part or all of the steps of the intelligent processing method for creative key information based on artificial intelligence described in the embodiment one or the embodiment two of the present application.

[0115] Embodiment six The embodiment of the present application discloses a computer program product including a non-transitory computer readable storage medium storing a computer program, and the computer program is operable to make a computer execute part or all of the steps of the intelligent processing method for creative key information based on artificial intelligence described in the embodiment one or the embodiment two.

[0116] The above described device embodiments are only schematic, wherein the modules illustrated as separate components can or can not be physically separate, and the components illustrated as modules can or can not be physical modules, i.e. can be located in one place, or can be distributed on multiple network modules. Part or all of the modules can be selected according to actual needs to achieve the purpose of the present embodiment scheme. Those skilled in the art can understand and implement without creative labor.

[0117] Those skilled in the art can clearly understand the implementation of the various embodiments by means of software and the necessary general hardware platform through the specific description of the above embodiments, and of course, the various embodiments can also be implemented by hardware. Based on such understanding, the above technical solutions, essentially or in other words, the part that contributes to the prior art, can be embodied in the form of a software product. The computer software product can be stored in a computer readable storage medium, including a read-only memory (ROM), a random access memory (RAM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), a one-time programmable read-only memory (OTPROM), an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disk storage, a magnetic disk storage, a magnetic tape storage, or any other medium that can be used to carry or store data in a computer readable manner.

[0118] Finally, it should be noted that: the disclosed method and device for processing creative key information based on artificial intelligence disclosed by the embodiments of the present application are only the preferred embodiments of the present application, and are used to illustrate the technical solutions of the present application, but not to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that; it can still modify the technical solutions recorded in the foregoing embodiments, or make equivalent replacement for part of the technical features; and these modifications or replacements do not make the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for intelligent processing of key creative information based on artificial intelligence, characterized in that, The method includes: In response to a keyword viewing operation on a preset page, the target keyword corresponding to the keyword viewing operation is determined, and the associated creative page corresponding to the target keyword is displayed; The associated creative page displays information about at least one associated creative. Each of the associated creatives is associated with the target keyword; the associated creative information includes at least one of copywriting information, creative information, and statistical information; wherein the copywriting information includes at least a key copywriting fragment corresponding to the target keyword, marked based on a first preset marking method; and the creative information includes key creative data corresponding to the target keyword.

2. The method for intelligent processing of key creative information based on artificial intelligence according to claim 1, characterized in that, For each of the associated creatives, the key creative data includes at least one creative screenshot corresponding to the target timestamp information of the associated creative; Wherein, the target timestamp information includes at least the first timestamp in the associated creative that mentions the target keyword; or, The target timestamp information includes a first timestamp in which the associated creative mentions the target keyword, and at least one second timestamp that is at least one target time interval from the first timestamp.

3. The method for intelligent processing of key creative information based on artificial intelligence according to claim 1, characterized in that, The method further includes: In response to a creative viewing operation on the associated creative page, the associated creative corresponding to the creative viewing operation is identified as the target creative, and the creative details page corresponding to the target creative is displayed; wherein, the creative details page has at least a creative playback area, and the creative playback area has a timeline component; or, the creative details page has the creative playback area and also has a creative details area, the creative details area being used to display creative details information corresponding to the target creative; The creative playback area displays key creative segments corresponding to the target creative; wherein, the key creative segments are creative segments that mention the target keyword in the target creative. Based on the second preset marking method, the target time interval and / or target time point corresponding to the key creative segment are displayed in the time axis component.

4. The method for intelligent processing of key creative information based on artificial intelligence according to claim 1, characterized in that, The preset page includes a list area and / or a search component; And, before determining the target keyword corresponding to the keyword viewing operation in response to the keyword viewing operation for the preset page, the method further includes: In response to a list view operation, based on determined sorting criteria, a keyword list is displayed in the list area of ​​the preset page; the keyword list includes at least one keyword and associated data for each keyword; the associated data for each keyword includes at least one of the following: number of associated creatives, number of associated products, number of associated brands, and exposure data; and / or, In response to a text input operation, the retrieval component of the preset page receives the text data entered by the user to trigger a retrieval operation on the text data; The keyword viewing operation includes a selection operation for any of the keywords and / or a retrieval operation for text data.

5. The method for intelligent processing of key creative information based on artificial intelligence according to any one of claims 1-4, characterized in that, Each of the aforementioned associated creatives belongs to the platform's creative category, and the creative keywords associated with each platform creative are extracted using the following method: Perform text recognition on the creative content on the platform to obtain the text recognition results; An information extraction operation is performed on the text recognition result to obtain the key information extraction result corresponding to the creative on the platform; the key information extraction result includes at least one creative keyword corresponding to the creative on the platform.

6. The method for intelligent processing of key creative information based on artificial intelligence according to claim 5, characterized in that, For each of the aforementioned platform creatives, the step of performing a text recognition operation on the platform creative to obtain a text recognition result includes: When the creative type of the platform is video, an audio extraction operation is performed on the creative to obtain target audio data; the target audio data is the audio data of the speech signal. A speech recognition operation is performed on the target audio data to obtain the text recognition result corresponding to the creative content of the platform; the text recognition result includes the speech recognition text and the timestamp information corresponding to the speech recognition text; the speech recognition text includes at least one character, and the timestamp information includes the timestamp corresponding to each character.

7. The method for intelligent processing of key creative information based on artificial intelligence according to claim 5, characterized in that, For each of the aforementioned platform creatives, the step of performing an information extraction operation on the text recognition result to obtain the key information extraction result corresponding to that platform creative includes: Determine the information classification criteria and the result output format; the information classification criteria include at least one information type and a definition description corresponding to each information type; Based on the information classification criteria, the text recognition results, and the result output format, prompt word information is generated; Based on the prompt word information, an information extraction operation is performed on the text recognition result to obtain the information extraction result; A filtering operation is performed on the information extraction results to obtain the key information extraction results corresponding to the creative on the platform; the key information extraction results also include the information type corresponding to each creative keyword.

8. An intelligent processing device for key creative information based on artificial intelligence, characterized in that, The device includes: The determination module is used to determine the target keyword corresponding to the keyword viewing operation in response to a keyword viewing operation on a preset page. The display module is used to display the associated creative pages corresponding to the target keywords; The display module is also used to display the associated creative information of at least one associated creative on the associated creative page; Each of the associated creatives is associated with the target keyword; the associated creative information includes at least one of copywriting information, creative information, and statistical information; wherein the copywriting information includes at least a key copywriting fragment corresponding to the target keyword, marked based on a first preset marking method; and the creative information includes key creative data corresponding to the target keyword.

9. An intelligent processing device for key creative information based on artificial intelligence, characterized in that, The device includes: Memory containing executable program code; A processor coupled to the memory; The processor calls the executable program code stored in the memory to execute the intelligent processing method for creative key information based on artificial intelligence as described in any one of claims 1-7.

10. A computer storage medium, characterized in that, The computer storage medium stores computer instructions, which, when invoked, are used to execute the intelligent processing method for creative key information based on artificial intelligence as described in any one of claims 1-7.

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