Comment interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a comment interaction method and device, electronic equipment and a storage medium. The method further comprises the steps that under the condition that the first account triggers comment operation on the target media content, a comment information editing interface is displayed, and a quick comment component comprising a virtual object selection component is displayed in the comment information editing interface; under the condition that the first account selects a first virtual object based on a virtual object selection component and triggers comment release, first comment information released by the first account is displayed in a comment display interface of the target media content, and the first comment information comprises first object associated information of the first virtual object; the first virtual object is a virtual object created and maintained by the first account and a second account together. According to the technical scheme, the function of mounting the virtual object on the comment display interface can be achieved, interestingness and personality expression in the comment process are enhanced, and comment interaction activeness for media content and diversity of comment content are improved.

Description

Technical Field

[0001] This disclosure relates to the field of Internet application technology, and in particular to a comment interaction method, device, electronic device, and storage medium. Background Technology

[0002] With the widespread development of internet application technologies, social applications based on media content have also attracted much attention. Users can browse media content and post comments. In related technologies, comments can generally be posted using text, images, etc., but the commenting methods are relatively simple and fixed. This results in weak personalization of comments in existing media content comment sections, insufficient engagement in the commenting process, and consequently, poor interactive participation, wasted comment display resources, and subpar comment interaction performance. Summary of the Invention

[0003] This disclosure provides a comment interaction method, apparatus, electronic device, and storage medium, which can at least realize the function of mounting virtual objects on the comment display interface, enhance the fun and personal expression in the comment process, increase comment interaction participation and willingness to continue interacting, thereby improving the activity of comment interaction on media content and the diversity of comment content. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, a comment interaction method is provided, comprising: When the first account triggers a comment operation on the target media content, a comment information editing interface is displayed, which displays a virtual object selection component; When the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

[0004] In one possible implementation, the comment information editing interface further displays a comment editing information display area; the step of displaying the first comment information published by the first account in the comment display interface of the target media content when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment includes: In response to the first account triggering the virtual object selection component, the first object association information of the first virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content; Wherein, if the number of virtual objects corresponding to the first account is one, the first virtual object is the virtual object corresponding to the first account; or, if the number of virtual objects corresponding to the first account is multiple, the first virtual object is at least one virtual object automatically selected from the multiple virtual objects.

[0005] In one possible implementation, the comment information editing interface further displays a comment editing information display area; the step of displaying the first comment information published by the first account in the comment display interface of the target media content when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment includes: In response to the first account triggering the virtual object selection component, at least one virtual object corresponding to the first account is displayed; When the first account selects the first virtual object from the at least one virtual object, the first object association information of the first virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content.

[0006] In one possible implementation, at least one virtual object corresponding to the first account is multiple virtual objects; the method further includes: In response to the first account triggering the virtual object selection component, multiple virtual objects corresponding to the first account are displayed; When the first account selects a second virtual object from the plurality of virtual objects, the second object association information of the second virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content, including: when the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content; the first comment information includes the first object association information and the second object association information.

[0007] In one possible implementation, the method further includes: Display notification controls at the relevant locations in the first object's associated information; In response to the first account triggering the notification control, a notification message is sent to the second account. The notification message is used to notify the second account and the first virtual object to be displayed as comment information in the comment display interface of the target media content.

[0008] In one possible implementation, the method further includes: Display a virtual object continuation comment control at the associated location of the first comment information; In response to the target account's triggering of the comment control on the virtual object, the second comment information published by the target account is displayed in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. Wherein, the target account can be any account, and the other accounts are accounts other than the target account.

[0009] In one possible implementation, the first object association information of the first virtual object includes at least one of the following: the virtual object image of the first virtual object, or the virtual object text identifier of the first virtual object, or a preset virtual object icon.

[0010] In one possible implementation, the first object association information is the preset virtual object icon; the method further includes: During the process of browsing the comment display interface of the target media content by the first account or the second account, if the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object is displayed at the relevant position of the first object association information.

[0011] In one possible implementation, the method further includes: When the first object association information is triggered, the first object details page corresponding to the first virtual object is displayed.

[0012] In one possible implementation, the method further includes: The first object details page displays the object association information of multiple virtual objects corresponding to the first account; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. In response to the triggering of the association information of the second object, the details page of the second object corresponding to the second virtual object is displayed.

[0013] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the method further includes: In response to the triggering of the preference interaction control, preference interaction information for the first virtual object is displayed.

[0014] In one possible implementation, the first object details page also displays a first account identifier for the first account and a second account identifier for the second account; the method further includes: On the first object details page or session page, information about the third account requesting to join in jointly maintaining the first virtual object is displayed; Upon receiving a response confirming the request from the third account to join in jointly maintaining the information of the first virtual object, the account identifier of the third account is displayed in the corresponding display area of ​​the first account identifier and the second account identifier.

[0015] According to a second aspect of the present disclosure, a comment interaction method is provided, comprising: The comment display interface shows the target media content. The comment display interface displays the first comment information posted by the first account. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account. In response to an interactive operation involving the target account and the association information of the first object, interactive information corresponding to the interactive operation is displayed, wherein the target account can be any account.

[0016] In one possible implementation, the interactive operation is a browsing operation, and the interactive information includes a virtual object continuation comment control and second comment information; the interactive operation in response to the association information between the target account and the first object, displaying the interactive information corresponding to the interactive operation, includes: During the process of the target account browsing the comment display interface of the target media content, when the first object association information of the first virtual object is viewed, a virtual object continuation comment control is displayed at the relevant position of the first object association information. In response to the target account's triggering of the comment control on the virtual object, the second comment information published by the target account is displayed in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. The other accounts are accounts other than the target account.

[0017] In one possible implementation, the first object association information is a preset virtual object icon; the interactive operation is a browsing operation; the target account is the first account or the second account; the interactive information is the current virtual object image of the first virtual object; the step of displaying the interactive information corresponding to the interactive operation in response to the interactive operation between the target account and the first object association information includes: During the process of browsing the comment display interface of the target media content by the first account or the second account, if the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object is displayed at the relevant position of the first object association information.

[0018] In one possible implementation, the interactive operation is triggering the first object association information; the interactive information is the first object details page corresponding to the first virtual object; the step of displaying the interactive information corresponding to the interactive operation in response to the interaction operation between the target account and the first object association information includes: When the first object association information is triggered, the first object details page corresponding to the first virtual object is displayed.

[0019] In one possible implementation, the method further includes: The first object details page displays the object association information of multiple virtual objects corresponding to the first account; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. In response to the triggering of the association information of the second object, the details page of the second object corresponding to the second virtual object is displayed.

[0020] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the method further includes: In response to the triggering of the preference interaction control, preference interaction information for the first virtual object is displayed.

[0021] In one possible implementation, the method further includes: In response to the target account triggering the sending of a session message to the first account, a session page between the target account and the first account is displayed, and a target session message is displayed on the session page. The target session message includes at least one of the following: a request to invite the first account to jointly create and maintain a virtual object; or, an invitation to the first account to establish an account association relationship; or, interaction information related to the first virtual object; or, a request to join in jointly maintaining the first virtual object.

[0022] In one possible implementation, the target account is a third account other than the first account and the second account; the first object details page also displays the first account identifier of the first account and the second account identifier of the second account; the method further includes: Upon receiving a response confirming the request from the third account to join in the joint maintenance of the first virtual object, the account identifier of the third account is displayed in the corresponding display area of ​​the first account identifier and the second account identifier.

[0023] According to a third aspect of the present disclosure, a comment interaction device is provided, comprising: The comment information editing interface display module is configured to display the comment information editing interface when the first account triggers a comment operation on the target media content. The comment information editing interface displays a virtual object selection component. The first comment interaction module is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

[0024] In one possible implementation, the comment information editing interface further displays a comment editing information display area; the first comment interaction module includes: The first comment editing and display unit is configured to respond to the first account triggering the virtual object selection component and display the first object association information of the first virtual object in the comment editing information display area. The first comment display unit is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting. Wherein, if the number of virtual objects corresponding to the first account is one, the first virtual object is the virtual object corresponding to the first account; or, if the number of virtual objects corresponding to the first account is multiple, the first virtual object is at least one virtual object automatically selected from the multiple virtual objects.

[0025] In one possible implementation, the comment information editing interface further displays a comment editing information display area; the first comment interaction module includes: The virtual object display unit is configured to execute in response to the first account triggering the virtual object selection component, and display at least one virtual object corresponding to the first account; The second comment editing and display unit is configured to display the first object association information of the first virtual object in the comment editing information display area when the first account selects the first virtual object from the at least one virtual object; The second comment display unit is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting.

[0026] In one possible implementation, at least one virtual object corresponding to the first account is multiple virtual objects; the device further includes: The virtual object display module is configured to execute a response to the first account triggering the virtual object selection component, and display multiple virtual objects corresponding to the first account. The comment editing and display module is configured to display the second object association information of the second virtual object in the comment editing information display area when the first account selects the second virtual object from the plurality of virtual objects; Accordingly, the second comment display unit is also configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting; the first comment information includes the first object association information and the second object association information.

[0027] In one possible implementation, the device further includes: The notification control display module is configured to display a notification control at the relevant location of the information associated with the first object. The notification message sending module is configured to respond to the first account triggering the notification control by sending a notification message to the second account. The notification message is used to notify the second account and the first virtual object to be displayed as comment information in the comment display interface of the target media content.

[0028] In one possible implementation, the device further includes: The virtual object continuation comment control display module is configured to display the virtual object continuation comment control at the associated position of the first comment information; The second comment information display module is configured to respond to the target account's comment continuation control on the virtual object and display the second comment information published by the target account in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. Wherein, the target account can be any account, and the other accounts are accounts other than the target account.

[0029] In one possible implementation, the first object association information of the first virtual object includes at least one of the following: the virtual object image of the first virtual object, or the virtual object text identifier of the first virtual object, or a preset virtual object icon.

[0030] In one possible implementation, the first object association information is the preset virtual object icon; the device further includes: The virtual object image synchronization display module is configured to, when the first account or the second account is browsing the comment display interface of the target media content, display the current virtual object image of the first virtual object at the relevant position of the first object association information when the first object association information of the first virtual object is viewed.

[0031] In one possible implementation, the device further includes: The first object details page display module is configured to display the first object details page corresponding to the first virtual object when the first object association information is triggered.

[0032] In one possible implementation, the device further includes: The virtual object switching and viewing module is configured to display the object association information of multiple virtual objects corresponding to the first account on the first object details page; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. The second object details page display module is configured to respond to the triggering of the associated information of the second object and display the second object details page corresponding to the second virtual object.

[0033] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the device further includes: The preference interaction module is configured to respond to the triggering of the preference interaction control and display preference interaction information for the first virtual object.

[0034] In one possible implementation, the first object details page further displays a first account identifier of the first account and a second account identifier of the second account; the device further includes: The request to join module is configured to execute on the first object details page or session page, displaying information about the third account requesting to join in jointly maintaining the first virtual object; The request to join confirmation display module is configured to, upon responding to and confirming the request of the third account to join the joint maintenance of the first virtual object, display the account identifier of the third account in the corresponding display area of ​​the first account identifier and the second account identifier.

[0035] According to a fourth aspect of the present disclosure, a comment interaction device is provided, comprising: The comment display interface module is configured to execute the comment display interface for displaying target media content. The comment display interface displays the first comment information published by the first account. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account. The second comment interaction module is configured to perform an interaction operation in response to the association information between the target account and the first object, and to display the interaction information corresponding to the interaction operation, wherein the target account is any account.

[0036] In one possible implementation, the interactive operation is a browsing operation, and the interactive information includes a virtual object continuation comment control and second comment information; the second comment interaction module includes: The virtual object continuation comment control display unit is configured to, during the process of the target account browsing the comment display interface of the target media content, display the virtual object continuation comment control at the relevant position of the first object association information when browsing the first object association information of the first virtual object; The second comment information display unit is configured to respond to the target account's comment continuation control on the virtual object by displaying the second comment information published by the target account in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. The other accounts are accounts other than the target account.

[0037] In one possible implementation, the first object association information is a preset virtual object icon; the interactive operation is a browsing operation, and the target account is either the first account or the second account; the interactive information is the current virtual object image of the first virtual object; the second comment interaction module includes: The virtual object image synchronization display unit is configured to, when the first account or the second account is browsing the comment display interface of the target media content, display the current virtual object image of the first virtual object at the relevant position of the first object association information when the first object association information of the first virtual object is viewed.

[0038] In one possible implementation, the interactive operation is to trigger the first object association information; the interactive information is the first object details page corresponding to the first virtual object; the second comment interaction module includes: The first object details page display unit is configured to display the first object details page corresponding to the first virtual object when the first object association information is triggered.

[0039] In one possible implementation, the device further includes: The virtual object switching and viewing module is configured to display the object association information of multiple virtual objects corresponding to the first account on the first object details page; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. The second object details page display module is configured to respond to the triggering of the associated information of the second object and display the second object details page corresponding to the second virtual object.

[0040] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the device further includes: The preference interaction module is configured to respond to the triggering of the preference interaction control and display preference interaction information for the first virtual object.

[0041] In one possible implementation, the device further includes: The session message sending module is configured to respond to the target account triggering the sending of a session message to the first account, display the session page between the target account and the first account, and display the target session message on the session page. The target session message includes at least one of the following: a request to invite the first account to jointly create and maintain a virtual object; or, an invitation to the first account to establish an account association relationship; or, interaction information related to the first virtual object; or, a request to join in jointly maintaining the first virtual object.

[0042] In one possible implementation, the target account is a third account other than the first account and the second account; the first object details page also displays a first account identifier of the first account and a second account identifier of the second account; the device further includes: The request to join confirmation display module is configured to, upon responding to and confirming the request of the third account to join in jointly maintaining the first virtual object, display the account identifier of the third account in the corresponding display area of ​​the first account identifier and the second account identifier.

[0043] According to a fifth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0044] According to a sixth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure. According to a seventh aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0045] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: When a first account triggers a comment on target media content, a comment information editing interface is displayed, which includes a virtual object selection component. When the first account selects a first virtual object based on the virtual object selection component and triggers a comment posting, the first comment posted by the first account is displayed in the comment display interface of the target media content. This first comment includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first and second accounts. This achieves the function of conveniently attaching virtual objects in the comment area based on the virtual object selection component in the comment information editing interface. That is, by using comment information to carry the object association information of virtual objects, the virtual objects are presented in the comment area. This enhances the fun and personal expression of the comment process, effectively expands the display scope and interaction methods of virtual objects, and allows more accounts to interact with virtual objects based on comment information, effectively extending the interaction depth of the comment area. It achieves the integration of virtual object display and comment interaction, enriching users' comment expression forms and providing new trigger scenarios for establishing and interacting with social relationships. This increases the activity and content diversity of the comment area, promotes the extension of user relationship chains, and thus improves the utilization rate of display resources.

[0046] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0047] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0048] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0049] Figure 2 This is a flowchart illustrating a comment interaction method according to an exemplary embodiment.

[0050] Figure 3 This is a schematic diagram illustrating a comment information editing interface according to an exemplary embodiment, showing a quick comment component including a virtual object selection component, and a comment information for a first virtual object published based on the virtual object selection component.

[0051] Figure 4 This is a schematic diagram illustrating, according to an exemplary embodiment, the display of first object association information of a first virtual object in a comment display interface of target media content.

[0052] Figure 5This is a schematic diagram illustrating, according to an exemplary embodiment, a method of mounting two virtual objects based on a comment message and displaying a notification control at a relevant position of the first object's associated information.

[0053] Figure 6 This is an exemplary embodiment illustrating a method for displaying a virtual object-based comment continuation control at an associated location of first comment information, and an interactive diagram based on the virtual object-based comment continuation control.

[0054] Figure 7 This is a schematic diagram illustrating, according to an exemplary embodiment, a current virtual object image of a first virtual object displayed at a relevant location of the first object's association information.

[0055] Figure 8 This is an exemplary embodiment illustrating an interactive display of a first virtual object on a first object details page corresponding to a first virtual object.

[0056] Figure 9 This is a schematic diagram illustrating, according to an exemplary embodiment, a method for displaying the account identifier of a third account in the corresponding display area of ​​the first account identifier and the second account identifier when responding to and confirming a request from a third account to join in the joint maintenance of a first virtual object.

[0057] Figure 10 This is a block diagram illustrating a comment interaction device according to an exemplary embodiment.

[0058] Figure 11 This is a block diagram illustrating an electronic device for comment interaction according to an exemplary embodiment.

[0059] Figure 12 This is a block diagram illustrating an electronic device for commenting interaction based on an exemplary embodiment. Detailed Implementation

[0060] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0061] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0062] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0063] In an optional embodiment, terminal 02 can be used to provide media content browsing, commenting, and interactive services to any user. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0064] In an optional embodiment, server 01 can provide background services for terminal 02. Specifically, server 01 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0065] In addition, it should be noted that, Figure 1 The example shown is merely one application scenario of the comment interaction method provided in this disclosure.

[0066] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0067] It should be noted that the user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, when user-related data is involved, user permission or consent is required when the following embodiments of this disclosure are applied to specific products or technologies, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0068] Figure 2This is a flowchart illustrating a comment interaction method according to an exemplary embodiment. This comment interaction method can be applied to a terminal; exemplarily, it can be applied to a terminal of a first account. Figure 2 As shown, the comment interaction method may include the following steps.

[0069] In step S201, when the first account triggers a comment operation on the target media content, a comment information editing interface is displayed, which displays a virtual object selection component.

[0070] In the embodiments of this specification, the first account can be any account in the target application, such as any account used to log in to the target application. The target application can refer to any social application, and for example, it can include social applications capable of displaying media content, such as short video social applications, instant messaging social applications, etc., which are not limited in this disclosure. In one example, the media content can include, but is not limited to, multimedia content or single media content. Multimedia content can include videos, images and text, etc., and videos can include short videos, etc., which are not limited in this disclosure.

[0071] In the embodiments described in this specification, target media content may refer to media content displayed in the target application that is currently being viewed by the first account, such as media content displayed on the media content display page of the target application.

[0072] In one example, a media content display page can present media content in an information feed format, such as a media content feed page. This media content feed page can refer to a page that displays media content in a dynamic and continuous manner, such as a short video feed page.

[0073] Reference Figure 3 As shown in the top left image, as an example, a short video stream page can include a single-column short video stream page. For instance, the short videos displayed on this short video stream page can be arranged vertically, and users can swipe to continuously load new short videos. Based on this, the target media content can refer to the short videos currently displayed on the screen in the short video stream page.

[0074] In the embodiments of this specification, triggering a comment operation on target media content can refer to triggering a comment operation specifically for the target media content, and can be used to trigger the process of editing and publishing comments on the target media content. For example, triggering a comment operation on target media content can be used to trigger entry into the comment information editing interface.

[0075] In the embodiments of this specification, the comment information editing interface can refer to an interface used for editing comment information. Exemplarily, the methods for editing comment information in this interface may include: methods based on quick comment components, methods based on virtual object selection components, input methods based on virtual keyboards, voice input methods, etc., and this disclosure does not limit these methods. As an example, refer to... Figure 3 The bottom right image shows the comment information editing interface, which can be viewed as follows: Figure 3 As shown in 37.

[0076] In one specific embodiment, the comment information editing interface can be displayed based on the comment display interface of the target media content. For example, the aforementioned triggering of a comment operation on the target media content can be triggered within the comment display interface of the target media content. Based on this, exemplarily, referring to... Figure 3 As shown in the upper right image, the comment display interface can be as follows: Figure 3 As shown in 36, the comment display interface shows... Figure 3 The comment input trigger control shown in Figure 32 allows you to trigger a comment on the target media content by clicking it. For example, clicking... Figure 3 The number 32 in the text can be displayed as follows: Figure 3 The comment information editing interface shown in Figure 37.

[0077] Optional, Figure 3 The comment information editing interface and comment display interface shown are examples. These interfaces can be independent pages or partial areas of a page (e.g., pop-ups). This disclosure does not limit their use. For example... Figure 3 The comment display interface shown in the upper right image (36) can be a media content display page (e.g., Figure 3 The comment display area (or comment section) in the single-column short video stream page shown in the top left image; for example... Figure 3 The comment information editing interface shown in Figure 37 in the lower right corner can be a comment editing area (e.g., a comment panel) on the media content display page. This interface can be located above the comment display interface but with a smaller area. Figure 3 As shown in the lower right image.

[0078] In one specific embodiment, a quick comment component can refer to a component used for quickly editing comment information. For example, a quick comment component can correspond to quick comment information, so that the corresponding quick comment information can be efficiently edited by triggering (e.g., clicking) the corresponding quick comment component, without manually entering the content of the quick comment information. For example, a quick comment component can be displayed in the comment information editing interface, for example... Figure 3As shown in the lower right image, a quick comment component can be displayed above the virtual keyboard, for example, above the virtual keyboard in the comment information editing interface. Figure 3 Components other than 34.

[0079] In one example, the virtual object selection component can be part of the quick comment component (the attached diagram is presented as an example and does not limit this disclosure), for example... Figure 3 As shown in the lower right image, the quick comment component displayed above the virtual keyboard can include, for example, Figure 3 The virtual object selection component shown in Figure 33, for example, allows the component icon to be a preset virtual object icon, such as... Figure 3 As shown in 33, the preset virtual object icon can refer to a basic icon pre-set for the virtual object. This preset virtual object icon can be used to represent the interactive business of jointly creating and maintaining virtual objects between accounts (such as a business called cloud pet raising). In one example, the virtual object can include, but is not limited to, virtual pets, virtual plants, etc.

[0080] In another example, the virtual object selection component can be displayed independently of the quick comment component, for example, in an area outside the display area of ​​the quick comment component or on the layer above the quick comment component, without limitation in this disclosure.

[0081] Optionally, for example Figure 3 As shown in the lower right image, the quick comment components displayed above the virtual keyboard (specifically, above the virtual keyboard and below the comment editing information display area, i.e., in the middle of the virtual keyboard and the comment editing information display area) can also include quick emoticon components, image components, etc.

[0082] In one specific embodiment, the virtual object selection component can be used to automatically or manually select virtual objects, thereby using the object association information of the selected virtual objects as the content of the comment information, achieving the purpose of mounting the selected virtual objects to the comment area, and revealing one's virtual objects to more accounts through the comment area.

[0083] In one possible implementation, the first account can log in to the short video application and access a single-column short video stream page to browse short videos. For example... Figure 3 As shown in the top left image, the comment control shown in 31 of this single-column short video stream page can be triggered to display... Figure 3 The comment display interface shown in Figure 36 can display comment information from different accounts on the target short video (i.e., the target media content) currently displayed on the screen, as well as other comments such as... Figure 3The comment input trigger control is shown in Figure 32. Furthermore, the first account can trigger... Figure 3 In 32, the display is triggered as follows Figure 3 The comment information editing interface shown in 37 is the comment panel. This comment panel displays... Figure 3 The virtual object selection component shown in Figure 33.

[0084] In step S203, when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

[0085] In the embodiments of this specification, the aforementioned first virtual object can be a virtual object jointly created and maintained by a first account and a second account, such as a virtual pet jointly raised by the first account and the second account. For example, the number of second accounts can be one or more. In the case of one second account, it can be a scenario where two accounts jointly raise a virtual pet; in the case of multiple accounts, it can be a scenario where multiple accounts collectively raise virtual pets.

[0086] In the embodiments of this specification, triggering comment posting can be based on a comment posting control. For example, the comment posting control can be as follows: Figure 3 As shown in 34. Optionally, the posting of a comment can also be triggered based on a preset comment posting gesture or a comment posting instruction voice, which is not limited in this disclosure.

[0087] In the embodiments of this specification, selecting a first virtual object based on a virtual object selection component can mean that the virtual object selection component selects a virtual object from at least one virtual object of the first account based on a preset selection strategy.

[0088] For example, the above-mentioned preset selection strategy may include: when the number of virtual objects corresponding to the first account is one, the first virtual object is the virtual object corresponding to the first account; or, when the number of virtual objects corresponding to the first account is multiple, the first virtual object may be at least one virtual object that is automatically selected from the multiple virtual objects.

[0089] In practical applications, the first account can click Figure 3 33 in the middle, and you can click on it. Figure 3 The comment posting control shown in Figure 34 allows for the use of this... Figure 3The virtual object selection component shown in Figure 33 selects the first virtual object and triggers the posting of a comment. Based on this, the first comment information posted by the first account can be displayed in the comment display interface of the target media content. This first comment information may include the first object association information of the first virtual object, such as... Figure 3 As shown in the lower left image, the first comment information can be as follows: Figure 3 As shown in 35, the first object association information can be as follows: Figure 3 As shown in 351, an object icon (e.g., a first virtual object) may be included. Figure 3 The preset virtual object icon shown in 351 and the virtual object name of the first virtual object, for example... Figure 3 The "hee-hee-ha" shown in 351. Optionally, it may also include descriptive information such as "virtual object", which is not limited in this disclosure.

[0090] In one example, the first object association information of the aforementioned first virtual object may include at least one of the following: the virtual object image of the first virtual object (e.g., the current virtual object image, such as the virtual object image that the first virtual object is currently dressed up as), or the virtual object text identifier of the first virtual object (e.g., a text nickname), or a preset virtual object icon. By setting the first object association information of the first virtual object to include the virtual object image, the virtual object text identifier, or a preset virtual object icon, the presentation of virtual objects in the comment section can be enriched, and the flexibility and diversity of comments based on virtual objects can be improved.

[0091] In one possible implementation, the comment information editing interface described above can also display a comment editing information display area, for example... Figure 4 As shown in 42, this comment editing information display area can be used to display the edited comment information before publishing a comment.

[0092] Accordingly, when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment, displaying the first comment information posted by the first account in the comment display interface of the target media content may include: In response to the first account triggering the virtual object selection component, such as clicking... Figure 3 In section 33, the first object association information of the first virtual object can be displayed in the comment editing information display area, for example... Figure 4 As shown in the lower left figure, the first object association information of the first virtual object can be displayed in the comment editing information display area 42.

[0093] Furthermore, once the first account finishes editing the comment, it can trigger the comment posting control (e.g., Figure 3(As shown in 34). Accordingly, when the first account triggers the posting of a comment, the first comment posted by the first account can be displayed in the comment display interface of the target media content, for example... Figure 3 As shown in the lower left figure, number 35.

[0094] Wherein, if the number of virtual objects corresponding to the first account is one, the first virtual object can be that single virtual object corresponding to the first account; or, if the number of virtual objects corresponding to the first account is multiple, the first virtual object can be at least one virtual object automatically selected from the multiple virtual objects.

[0095] By setting up the comment information editing interface, a comment editing information display area can also be displayed. When the first account triggers the virtual object selection component, the first object association information of the first virtual object can be displayed in the comment editing information display area. This allows the first account to flexibly edit more comment content, and can automatically and flexibly select at least one virtual object based on the number of virtual objects corresponding to the first account, making the operation of attaching virtual objects in the comment area more efficient and convenient.

[0096] In another possible implementation, the comment information editing interface may also display a comment editing information display area; when the first account selects the first virtual object based on the virtual object selection component and triggers comment posting, displaying the first comment information posted by the first account in the comment display interface of the target media content may include: In response to the first account triggering the virtual object selection component, at least one virtual object corresponding to the first account is displayed; that is, all virtual objects corresponding to the first account can be displayed, and these all virtual objects can be one or more. For example, refer to... Figure 4 In the upper right image, in response to the first account triggering the virtual object selection component, a virtual object selection interface can be displayed. This virtual object selection interface can be a standalone page or a portion of a page, for example... Figure 4 As shown in 43 of the upper right image, this can be a portion of a single-column short video stream page, such as a virtual object selection panel. This allows at least one virtual object corresponding to the first account to be displayed in the virtual object selection interface.

[0097] Furthermore, the first account can independently select the virtual objects they want to attach to the comment section in the virtual object selection interface. For example... Figure 4 As shown in the upper right image, each virtual object can have a corresponding selection control, for example... Figure 4 As shown in 41. If the first account clicks... Figure 4 41 in the middle can be determined Figure 4The virtual object corresponding to "hehehe" in comment 41 is selected. Accordingly, if the first account selects the first virtual object (i.e., the "hehehe" virtual object) from at least one virtual object, the first object's associated information can be displayed in the comment editing information display area, for example... Figure 4 As shown in the lower left image.

[0098] Next, if the first account finishes editing the comment, it can trigger the comment posting control. Based on this, when the first account triggers comment posting, such as by clicking the comment posting control, the first comment posted by the first account can be displayed in the comment display interface of the target media content, for example... Figure 3 As shown in the lower left figure, number 35.

[0099] By responding to the first account triggering the virtual object selection component, at least one virtual object corresponding to the first account is displayed, enabling the first account to independently select the first virtual object to be mounted in the comment section. The comment interaction based on the virtual object is more flexible and the participation is improved.

[0100] In one alternative implementation, the first account can have at least one virtual object and multiple virtual objects. Therefore, if the first account selects one virtual object, it can select more virtual objects. This allows the account to choose which virtual objects to embed in the comment section, enabling the embedding of multiple virtual objects within a single comment. This fully utilizes comment display resources and significantly improves the presentation efficiency of virtual objects. Based on this, the method may further include: In response to the first account triggering the virtual object selection component, such as when the first account clicks the virtual object selection component, multiple virtual objects corresponding to the first account can be displayed. For example, in Figure 4 In the lower left image, the first account can continue to click on the virtual object selection component, which will display the virtual object selection interface, showing multiple virtual objects corresponding to the first account.

[0101] Next, if the first account selects a second virtual object from multiple virtual objects (for example, it can select the virtual object "Gugu Xixi"), the second object association information of the second virtual object can be displayed in the comment editing information display area.

[0102] Furthermore, the aforementioned display of the first comment information posted by the first account in the comment display interface of the target media content when the first account triggers the comment posting can include (i.e., can be replaced by): displaying the first comment information posted by the first account in the comment display interface of the target media content when the first account triggers the comment posting; the first comment information includes the first object association information and the second object association information, for example... Figure 5 As shown in 51, two virtual objects can be mounted in a single comment.

[0103] Optionally, the first account may also attach more than two virtual objects in a single comment; this disclosure does not limit this. The phrase "Come and see my virtual object" in the aforementioned first comment information may be edited by the first account in the comment information editing interface, or it may be automatically configured in the background; this disclosure also does not limit this.

[0104] When a first account triggers a comment on target media content, a comment information editing interface is displayed, which includes a virtual object selection component. When the first account selects a first virtual object based on the virtual object selection component and triggers a comment posting, the first comment posted by the first account is displayed in the comment display interface of the target media content. This first comment includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first and second accounts. This achieves the function of conveniently attaching virtual objects in the comment area based on the virtual object selection component in the comment information editing interface. That is, by using comment information to carry the object association information of virtual objects, the virtual objects are presented in the comment area. This enhances the fun and personal expression of the comment process, effectively expands the display scope and interaction methods of virtual objects, and allows more accounts to interact with virtual objects based on comment information, effectively extending the interaction depth of the comment area. It achieves the integration of virtual object display and comment interaction, enriching users' comment expression forms and providing new trigger scenarios for establishing and interacting with social relationships. This increases the activity and content diversity of the comment area, promotes the extension of user relationship chains, and thus improves the utilization rate of display resources.

[0105] Reference Figure 5 As shown in the right-hand diagram, in one possible implementation, the above method may further include: Display a notification control in the relevant location of the first object's associated information, for example... Figure 5 As shown in 52 and 53, this notification control is used to send a notification message to the co-owner of the virtual object (e.g., a second account) to notify the co-owner that the virtual object will be displayed as comment information in the comment display interface of the target media content, that is, the virtual object is mounted in the comment area.

[0106] Furthermore, in response to the first account triggering the notification control, a notification message can be sent to the second account. The notification message can be used to notify the second account and the first virtual object to be displayed as comment information in the comment display interface of the target media content, that is, to inform the other party that the first virtual object of the joint support is mounted in the comment area of ​​the target media content and presented as comment information, so that more accounts can view it.

[0107] By displaying notification controls in relevant locations of the first object's associated information, the system informs the other party that the first virtual object of the joint venture is attached to the comment section of the target media content and presented as comment information. This allows more accounts to view the content, enhancing the richness of the comment display and increasing interactive engagement.

[0108] Reference Figure 6 In one possible implementation, the above method may further include: Display a virtual object-based comment continuation control at the associated location of the first comment, for example... Figure 6 As shown in 61, the virtual object continuation comment control can be used to quickly attach virtual objects to the comment section.

[0109] As an example, the functionality of this virtual object continuation comment control can be similar to that of a virtual object selection component. It can be used to automatically or manually select virtual objects, thereby using the object association information of the selected virtual object as the content of the comment information. This achieves the purpose of attaching the selected virtual object to the comment section, allowing users to see their virtual objects to more accounts through the comment section. Furthermore, in response to the target account's triggering of the virtual object's continuation comment control, such as clicking... Figure 6 In section 61, a second comment posted by the target account can be displayed in the comment display interface of the target media content. This second comment information may include third object association information of a third virtual object, such as... Figure 6 As shown in 62.

[0110] The aforementioned third virtual object can be a virtual object jointly created and maintained by the target account and other accounts; the target account can be any account (for example, it can be the first account, or the second account, or a third account other than the first account and the second account), and correspondingly, the other accounts can be accounts other than the target account.

[0111] In an alternative embodiment, the virtual object continuation comment control can be displayed only at the associated location of the first comment information after the first comment information has been viewed, which makes the display more flexible and can also save display resources.

[0112] By displaying a virtual object continuation comment control at the associated position of the first comment information, in response to the target account's triggering of the virtual object continuation comment control, the target account can conveniently attach virtual objects in the comment area, which enriches the ways of attaching virtual objects in the comment area and makes attaching virtual objects in the comment area more convenient and efficient.

[0113] Reference Figure 7 In one possible implementation, the first object association information can be the preset virtual object icon. Accordingly, the method may further include: during the browsing of the comment display interface of the target media content by the first account or the second account, when the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object can be displayed at the relevant location of the first object association information, for example... Figure 7 As shown in 71 or 72. That is to say, the virtual object image of the first virtual object attached to the comment section can be displayed synchronously when the corresponding first comment information is viewed, and the virtual object image of the first virtual object attached to the comment section can be conveyed in real time.

[0114] In one example, the relevant location of the first object's associated information can refer to the surrounding location of the first object's associated information, for example... Figure 7 As shown in 71, it can be the right-hand position of the first object's associated information.

[0115] In another example, the relevant location of the first object association information can refer to the display location of the preset virtual object icon in the first object association information, for example... Figure 7 As shown in 72, it can replace the preset virtual object icon and display the current virtual object image of the first virtual object in the display position of the preset virtual object icon.

[0116] When both parties in a joint venture browse the first comment, the current virtual object image of the first virtual object can be displayed in the relevant position of the first object's associated information. This allows the virtual objects attached to the comment section to simultaneously display their current virtual object image, enabling both parties in the joint venture to perceive the current status of the jointly developed virtual object in the comment section and promoting interaction based on the virtual object.

[0117] Reference Figure 8 In one possible implementation, the method may further include: when the first object association information is triggered, displaying the first object details page corresponding to the first virtual object. For example, clicking... Figure 3 The first object association information shown in 351 can display the first object details page corresponding to the first virtual object.

[0118] For example, the details page of the first object corresponding to the first virtual object can be as follows: Figure 8 As shown in the left-hand image. This first object details page can also be called the object profile page of the first virtual object. Figure 8 As shown, the details page of the first object can display detailed information about the first virtual object, such as including but not limited to the current virtual object image of the first virtual object, the avatars of both parties in the joint venture and the joint venture description information, and the object information of the first virtual object.

[0119] By triggering the first object association information in the first comment information, you can easily view the virtual object details of the first virtual object and learn more about the first virtual object.

[0120] Reference Figure 8 In one possible implementation, the method may further include: displaying the object association information of each of the multiple virtual objects corresponding to the first account on the first object details page. For example, if the first account shares multiple virtual objects with other accounts, the object association information of each of the multiple virtual objects (e.g., all virtual objects) corresponding to the first account can be displayed on the first object details page. Figure 8 As shown in 82, the object association information for each virtual object can include the current virtual object image and the virtual object name.

[0121] The plurality of virtual objects may include a first virtual object and a second virtual object; the object association information of each of the plurality of virtual objects may include the first object association information and the second object association information of the second virtual object. The second virtual object may refer to any virtual object other than the first virtual object among the plurality of virtual objects.

[0122] Furthermore, in response to the triggering of the association information of the second object, the details page of the second object corresponding to the second virtual object can be displayed. That is, it can be done through... Figure 8 Within the 82 options, select different virtual objects to view their details. For example, click... Figure 8 The virtual object on the right side of the center 82, i.e., the second virtual object, can be switched to... Figure 8 The image on the right shows the details page of the second virtual object.

[0123] When multiple virtual objects are jointly managed by the first account and other accounts, the object association information of each of the multiple virtual objects (e.g., all virtual objects) corresponding to the first account can be displayed on the first object details page. This allows users to conveniently select and view more virtual object details based on the object association information.

[0124] Reference Figure 8 In one possible implementation, the first object details page displays a preference interaction control for the first virtual object, which can be used to trigger the expression of preference for the first virtual object. For example... Figure 8 The left-hand image shows preference interaction controls such as "like" and "tap". Based on this, the above method may further include: in response to the triggering of the preference interaction controls (e.g., clicking, long-pressing, etc.), preference interaction information for the first virtual object can be displayed, such as a like effect, incrementing the like count, etc., which is not limited in this disclosure. By displaying preference interaction controls for the first virtual object on the first object details page, the convenience of expressing preferences for the first virtual object can be improved, and when the preference interaction controls are triggered, preference interaction information for the first virtual object can be displayed, which can improve the interactive experience of expressing preferences.

[0125] Reference Figure 9 In one possible implementation, the first object details page may also display the first account identifier of the first account and the second account identifier of the second account, for example... Figure 8 The "virtual object of HH and XXX" refers to the first account identifier and the second account identifier. Based on this, a third account can request to join in the joint maintenance of this first virtual object, meaning it will maintain the first virtual object together with the first and second accounts. For example, the third account can click... Figure 8 In step 81, a request to join in jointly maintaining the first virtual object is triggered. Accordingly, the above method may further include: On the first object details page or session page, information about a third account requesting to join in jointly maintaining the first virtual object can be displayed. For example, when the first account views the first object details page, information about a third account requesting to join in jointly maintaining the first virtual object can be displayed on the first object details page. Alternatively, information about a third account requesting to join in jointly maintaining the first virtual object (i.e., a session message) sent by the third account can be displayed on the session page. For example, the session page can be at least one of the following: Figure 9 The temporary group chat page shown on the left side of the image can be either the chat page between the first account and the third account, or the chat page between the second account and the third account.

[0126] Furthermore, upon responding to and confirming a third account's request to join in jointly maintaining the first virtual object, the third account's identifier can be displayed in the corresponding display area of ​​the first and second account identifiers, for example... Figure 9 As shown in 92. For example, the first account and / or the second account can click... Figure 9The "Confirm" control shown in Figure 91 is used to respond to and confirm the request for a third account to join in jointly maintaining the first virtual object. If the first account and / or the second account clicks... Figure 9 The "Confirm" control shown in Figure 91 can be seen as a response confirming the request from a third account to join the joint maintenance of the first virtual object. Correspondingly, the third account's identifier can be displayed in the corresponding display area of ​​the first and second account identifiers, for example... Figure 9 92 shown.

[0127] By providing the function of third-party accounts to request to join the joint maintenance of existing virtual objects, third-party accounts can request to join the subsequent joint maintenance of existing virtual objects, making the operation of joint virtual object maintenance more convenient and flexible, and enriching the corresponding interactions based on the joint construction and maintenance of virtual objects, with higher interactive participation.

[0128] Based on the above embodiments, the following effects can be achieved: 1. Enhanced presentation of virtual objects and personalized expression in the comment section: Users (i.e., accounts) can directly display their virtual objects in the comments, allowing friends or strangers to see the virtual objects while browsing the comments, thus improving the visibility and recognition of virtual objects in social scenarios. 2. Constructed lightweight interactive entry points in the comment scenario: Other accounts can interact with the virtual objects in the comments posted by the first account, forming light social behaviors around virtual objects and extending the depth of interaction in the comment section. 3. Maintained lightweight and consistent experience: Mounting virtual objects does not change the structure of the comment section, does not increase the reading burden, and can be automatically synchronized when the virtual object's image is updated, maintaining the consistency of browsing display and the convenience of operation. Based on these, this disclosure can achieve the integration of virtual object display and comment interaction, which not only enriches the user's expression forms but also provides new trigger scenarios for the establishment and interaction of social relationships, significantly improving the platform's social activity and user experience. For users, this enhances the fun and personal expression in the commenting process, lowers the barrier to social interaction, and increases participation and willingness to continue interacting in the comment section. For the platform, it increases the activity and content diversity of the comment section, promotes the extension of user relationship chains, and expands the scope of virtual object display and interaction methods.

[0129] This specification also provides a comment interaction method in the embodiments, which may include: The comment display interface shows the target media content. The comment display interface displays the first comment information posted by the first account. The first comment information includes the first object association information of the first virtual object. The comment display interface can be, for example... Figure 3 As shown in the lower left image, the first comment information can be as follows: Figure 3 As shown in 35, the first object association information can be as follows: Figure 3As shown in 351. The first virtual object can be a virtual object jointly created and maintained by the first account and the second account, such as a virtual pet jointly raised by the first account and the second account.

[0130] Furthermore, in response to the interactive operation of the target account and the association information of the first object, the interactive information corresponding to the interactive operation is displayed, and the target account can be any account.

[0131] For example, interactive operations may include, but are not limited to: triggering the first object's associated information, browsing the first object's associated information, etc., and this disclosure does not limit them.

[0132] The comment display interface shows the target media content and displays the first comment information posted by the first account. This first comment information includes the first object association information of the first virtual object. In response to the interaction between the target account and the first object association information, the interface displays the corresponding interactive information. This allows virtual objects to be embedded in the comment section, meaning the comment information carries the object association information of the virtual object, thus presenting the virtual object in the comment section. This effectively increases the display scope of virtual objects and allows more accounts to interact with them based on comment information. It achieves a fusion of virtual image display and comment interaction, enriching users' comment expression forms and providing new trigger scenarios for establishing and interacting with social relationships, significantly improving the platform's social activity and user experience.

[0133] Reference Figure 6 In one possible implementation, the interactive operation can be a browsing operation, and the interactive information can include a virtual object continuation comment control and second comment information; the interactive operation that responds to the association information between the target account and the first object, displaying the interactive information corresponding to the interactive operation, can include: During the process of the target account browsing the comment display interface of the target media content, when the first object association information of the first virtual object is viewed, a virtual object continuation comment control is displayed at the relevant position of the first object association information. In response to the target account's triggering of the comment control on the virtual object, the second comment information published by the target account is displayed in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. The other accounts are accounts other than the target account.

[0134] For details regarding this section, please refer to the above. Figure 6 The detailed descriptions will not be repeated here.

[0135] By displaying a virtual object continuation comment control at the associated position of the first comment information, in response to the target account's triggering of the virtual object continuation comment control, the target account can conveniently attach virtual objects in the comment area, which enriches the ways of attaching virtual objects in the comment area and makes attaching virtual objects in the comment area more convenient and efficient.

[0136] Reference Figure 7 In one possible implementation, the aforementioned first object association information can be a preset virtual object icon; the interactive operation is a browsing operation, and the target account is either the first account or the second account; the interactive information is the current virtual object image of the first virtual object; the step of displaying the interactive information corresponding to the interactive operation in response to the interactive operation between the target account and the first object association information may include: During the process of browsing the comment display interface of the target media content by the first account or the second account, if the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object is displayed at the relevant position of the first object association information.

[0137] For details regarding this section, please refer to the above. Figure 7 The detailed descriptions will not be repeated here.

[0138] When both parties in a joint venture browse the first comment, the current virtual object image of the first virtual object can be displayed in the relevant position of the first object's associated information. This allows the virtual objects attached to the comment section to simultaneously display their current virtual object image, enabling both parties in the joint venture to perceive the current status of the jointly developed virtual object in the comment section and promoting interaction based on the virtual object.

[0139] Reference Figure 8 In one possible implementation, the interactive operation can be triggering the first object's associated information; the interactive information is the first object details page corresponding to the first virtual object; the step of displaying the interactive information corresponding to the interactive operation in response to the interaction between the target account and the first object's associated information may include: When the first object association information is triggered, the first object details page corresponding to the first virtual object is displayed. By triggering the first object association information in the first comment information, the virtual object details of the first virtual object can be easily viewed, and more information about the first virtual object can be learned.

[0140] Reference Figure 8 In one possible implementation, the method further includes: The first object details page displays the object association information of multiple virtual objects corresponding to the first account; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object; further, in response to the triggering of the second object association information, the second object details page corresponding to the second virtual object is displayed. By sharing multiple virtual objects with other accounts, the first object details page can display the object association information of multiple virtual objects (e.g., all virtual objects) corresponding to the first account, thereby allowing convenient selection of more virtual object details based on the selection of object association information.

[0141] Reference Figure 8 In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the method further includes: in response to the triggering of the preference interaction control, displaying preference interaction information for the first virtual object. By displaying the preference interaction control for the first virtual object on the first object details page, the convenience of expressing preferences for the first virtual object can be improved, and when the preference interaction control is triggered, the preference interaction information for the first virtual object can be displayed, thereby improving the interactive experience of expressing preferences.

[0142] In one possible implementation, the target account is a third account other than the first account and the second account; the first object details page also displays the first account identifier of the first account and the second account identifier of the second account; the method further includes: upon responding to and confirming the request from the third account to join in the joint maintenance of the first virtual object, displaying the account identifier of the third account in the corresponding display area of ​​the first account identifier and the second account identifier. By providing the function of a third account requesting to join in the joint maintenance of an existing virtual object, the third account can request to join in the subsequent joint maintenance of an existing virtual object, making the operation of jointly maintaining virtual objects more convenient and flexible, and enriching the interaction based on the joint construction and maintenance of virtual objects, resulting in higher interactive participation.

[0143] For details regarding the above, please refer to the above. Figure 8 and Figure 9 The detailed descriptions will not be repeated here.

[0144] In one possible implementation, the above method may further include: In response to a target account triggering the sending of a session message to a first account, a session page between the target account and the first account can be displayed, and the target session message can be displayed on the session page. The target session message may include at least one of the following information: a request to invite the first account to jointly create and maintain a virtual object; or, an invitation to the first account to establish an account association relationship (e.g., a relationship of following accounts); or, interactive information related to the first virtual object (e.g., expressions of preference for the first virtual object, dressing suggestions, etc.); or, a request to join in jointly maintaining the first virtual object (see above for example). Figure 8 (Specific details related to 81).

[0145] By providing the function of triggering conversation messages (such as private messages) on the first object's details page, conversation messages can be sent to the first account, thereby enabling rich and diverse interactions with the first account that posted the comment information, effectively enriching the expression and interaction methods in the comment section. Figure 10 This is a block diagram illustrating a comment interaction device according to an exemplary embodiment. (Refer to...) Figure 10 The device may include: The comment information editing interface display module 1001 is configured to display a comment information editing interface when the first account triggers a comment operation on the target media content. The comment information editing interface displays a virtual object selection component. The first comment interaction module 1003 is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

[0146] When a first account triggers a comment on target media content, a comment information editing interface is displayed, which includes a virtual object selection component. When the first account selects a first virtual object based on the virtual object selection component and triggers a comment posting, the first comment posted by the first account is displayed in the comment display interface of the target media content. This first comment includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first and second accounts. This achieves the function of conveniently attaching virtual objects in the comment area based on the virtual object selection component in the comment information editing interface. That is, by using comment information to carry the object association information of virtual objects, the virtual objects are presented in the comment area. This enhances the fun and personal expression of the comment process, effectively expands the display scope and interaction methods of virtual objects, and allows more accounts to interact with virtual objects based on comment information, effectively extending the interaction depth of the comment area. It achieves the integration of virtual object display and comment interaction, enriching users' comment expression forms and providing new trigger scenarios for establishing and interacting with social relationships. This increases the activity and content diversity of the comment area, promotes the extension of user relationship chains, and thus improves the utilization rate of display resources.

[0147] In one possible implementation, the comment information editing interface further displays a comment editing information display area; the first comment interaction module 1003 may include: The first comment editing and display unit is configured to respond to the first account triggering the virtual object selection component and display the first object association information of the first virtual object in the comment editing information display area. The first comment display unit is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting. Wherein, if the number of virtual objects corresponding to the first account is one, the first virtual object is the virtual object corresponding to the first account; or, if the number of virtual objects corresponding to the first account is multiple, the first virtual object is at least one virtual object automatically selected from the multiple virtual objects.

[0148] In one possible implementation, the first comment interaction module 1003 may include: The virtual object display unit is configured to execute in response to the first account triggering the virtual object selection component, and display at least one virtual object corresponding to the first account; The second comment editing and display unit is configured to display the first object association information of the first virtual object in the comment editing information display area when the first account selects the first virtual object from the at least one virtual object; The second comment display unit is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting.

[0149] In one possible implementation, at least one virtual object corresponding to the first account is multiple virtual objects; the device further includes: The virtual object display module is configured to execute a response to the first account triggering the virtual object selection component, and display multiple virtual objects corresponding to the first account. The comment editing and display module is configured to display the second object association information of the second virtual object in the comment editing information display area when the first account selects the second virtual object from the plurality of virtual objects; Accordingly, the second comment display unit is also configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account triggers the comment posting; the first comment information includes the first object association information and the second object association information.

[0150] In one possible implementation, the device further includes: The notification control display module is configured to display a notification control at the relevant location of the information associated with the first object. The notification message sending module is configured to respond to the first account triggering the notification control by sending a notification message to the second account. The notification message is used to notify the second account and the first virtual object to be displayed as comment information in the comment display interface of the target media content.

[0151] In one possible implementation, the device further includes: The virtual object continuation comment control display module is configured to display the virtual object continuation comment control at the associated position of the first comment information; The second comment information display module is configured to respond to the target account's comment continuation control on the virtual object and display the second comment information published by the target account in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. Wherein, the target account can be any account, and the other accounts are accounts other than the target account.

[0152] In one possible implementation, the first object association information of the first virtual object includes at least one of the following: the virtual object image of the first virtual object, or the virtual object text identifier of the first virtual object, or a preset virtual object icon.

[0153] In one possible implementation, the first object association information is the preset virtual object icon; the device further includes: The virtual object image synchronization display module is configured to, when the first account or the second account is browsing the comment display interface of the target media content, display the current virtual object image of the first virtual object at the relevant position of the first object association information when the first object association information of the first virtual object is viewed.

[0154] In one possible implementation, the device further includes: The first object details page display module is configured to display the first object details page corresponding to the first virtual object when the first object association information is triggered.

[0155] In one possible implementation, the device further includes: The virtual object switching and viewing module is configured to display the object association information of multiple virtual objects corresponding to the first account on the first object details page; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. The second object details page display module is configured to respond to the triggering of the associated information of the second object and display the second object details page corresponding to the second virtual object.

[0156] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the device further includes: The preference interaction module is configured to respond to the triggering of the preference interaction control and display preference interaction information for the first virtual object.

[0157] In one possible implementation, the first object details page further displays a first account identifier of the first account and a second account identifier of the second account; the device further includes: The request to join module is configured to execute on the first object details page or session page, displaying information about the third account requesting to join in jointly maintaining the first virtual object; The request to join confirmation display module is configured to, upon responding to and confirming the request of the third account to join the joint maintenance of the first virtual object, display the account identifier of the third account in the corresponding display area of ​​the first account identifier and the second account identifier.

[0158] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0159] This disclosure also provides a comment interaction device, which may include: The comment display interface module is configured to execute the comment display interface for displaying target media content. The comment display interface displays the first comment information published by the first account. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account. The second comment interaction module is configured to perform an interaction operation in response to the association information between the target account and the first object, and to display the interaction information corresponding to the interaction operation, wherein the target account is any account.

[0160] The comment display interface shows the target media content and displays the first comment information posted by the first account. This first comment information includes the first object association information of the first virtual object. In response to the interaction between the target account and the first object association information, the interface displays the corresponding interactive information. This allows virtual objects to be embedded in the comment section, meaning the comment information carries the object association information of the virtual object, thus presenting the virtual object in the comment section. This effectively increases the display scope of virtual objects and allows more accounts to interact with them based on comment information. It achieves a fusion of virtual image display and comment interaction, enriching users' comment expression forms and providing new trigger scenarios for establishing and interacting with social relationships, significantly improving the platform's social activity and user experience.

[0161] In one possible implementation, the interactive operation is a browsing operation, and the interactive information includes a virtual object continuation comment control and second comment information; the second comment interaction module includes: The virtual object continuation comment control display unit is configured to, during the process of the target account browsing the comment display interface of the target media content, display the virtual object continuation comment control at the relevant position of the first object association information when browsing the first object association information of the first virtual object; The second comment information display unit is configured to respond to the target account's comment continuation control on the virtual object by displaying the second comment information published by the target account in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. The other accounts are accounts other than the target account.

[0162] In one possible implementation, the first object association information is a preset virtual object icon; the interactive operation is a browsing operation, and the target account is either the first account or the second account; the interactive information is the current virtual object image of the first virtual object; the second comment interaction module includes: The virtual object image synchronization display unit is configured to, when the first account or the second account is browsing the comment display interface of the target media content, display the current virtual object image of the first virtual object at the relevant position of the first object association information when the first object association information of the first virtual object is viewed.

[0163] In one possible implementation, the interactive operation is to trigger the first object association information; the interactive information is the first object details page corresponding to the first virtual object; the second comment interaction module includes: The first object details page display unit is configured to display the first object details page corresponding to the first virtual object when the first object association information is triggered.

[0164] In one possible implementation, the device further includes: The virtual object switching and viewing module is configured to display the object association information of multiple virtual objects corresponding to the first account on the first object details page; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. The second object details page display module is configured to respond to the triggering of the associated information of the second object and display the second object details page corresponding to the second virtual object.

[0165] In one possible implementation, the first object details page displays a preference interaction control for the first virtual object; the device further includes: The preference interaction module is configured to respond to the triggering of the preference interaction control and display preference interaction information for the first virtual object.

[0166] In one possible implementation, the device further includes: The session message sending module is configured to respond to the target account triggering the sending of a session message to the first account, display the session page between the target account and the first account, and display the target session message on the session page. The target session message includes at least one of the following: a request to invite the first account to jointly create and maintain a virtual object; or, an invitation to the first account to establish an account association relationship; or, interaction information related to the first virtual object; or, a request to join in jointly maintaining the first virtual object.

[0167] In one possible implementation, the target account is a third account other than the first account and the second account; the first object details page also displays a first account identifier of the first account and a second account identifier of the second account; the device further includes: The request to join confirmation display module is configured to, upon responding to and confirming the request of the third account to join in jointly maintaining the first virtual object, display the account identifier of the third account in the corresponding display area of ​​the first account identifier and the second account identifier.

[0168] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0169] Figure 11 This is a block diagram illustrating an electronic device for comment interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 11As shown, the electronic device includes a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a commenting and interactive method. The display screen can be a liquid crystal display (LCD) or an e-ink display. The input devices can be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse. Those skilled in the art will understand that Figure 11 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0170] Figure 12 This is a block diagram illustrating an electronic device for comment interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 12 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a comment / interaction method. Those skilled in the art will understand that Figure 12 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement a comment interaction method as described in the embodiments of this disclosure.

[0171] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the comment interaction method of the present disclosure. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0172] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the comment interaction method of the embodiments of this disclosure.

[0173] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0174] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0175] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A comment interaction method, characterized in that, include: When the first account triggers a comment operation on the target media content, a comment information editing interface is displayed, which displays a virtual object selection component; When the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

2. The method according to claim 1, characterized in that, The comment information editing interface also displays a comment editing information display area; when the first account selects the first virtual object based on the virtual object selection component and triggers comment posting, displaying the first comment information posted by the first account in the comment display interface of the target media content includes: In response to the first account triggering the virtual object selection component, the first object association information of the first virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content; Wherein, if the number of virtual objects corresponding to the first account is one, the first virtual object is the virtual object corresponding to the first account; or, if the number of virtual objects corresponding to the first account is multiple, the first virtual object is at least one virtual object automatically selected from the multiple virtual objects.

3. The method according to claim 1, characterized in that, The comment information editing interface also displays a comment editing information display area; when the first account selects the first virtual object based on the virtual object selection component and triggers comment posting, displaying the first comment information posted by the first account in the comment display interface of the target media content includes: In response to the first account triggering the virtual object selection component, at least one virtual object corresponding to the first account is displayed; When the first account selects the first virtual object from the at least one virtual object, the first object association information of the first virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content.

4. The method according to claim 3, characterized in that, The method further includes: at least one virtual object corresponding to the first account can be multiple virtual objects; In response to the first account triggering the virtual object selection component, multiple virtual objects corresponding to the first account are displayed; When the first account selects a second virtual object from the plurality of virtual objects, the second object association information of the second virtual object is displayed in the comment editing information display area; When the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content, including: when the first account triggers the posting of a comment, the first comment information posted by the first account is displayed in the comment display interface of the target media content; the first comment information includes the first object association information and the second object association information.

5. The method according to claim 1, characterized in that, The method further includes: Display notification controls at the relevant locations in the first object's associated information; In response to the first account triggering the notification control, a notification message is sent to the second account. The notification message is used to notify the second account and the first virtual object to be displayed as comment information in the comment display interface of the target media content.

6. The method according to claim 1, characterized in that, The method further includes: Display a virtual object continuation comment control at the associated location of the first comment information; In response to the target account's triggering of the comment control on the virtual object, the second comment information published by the target account is displayed in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. Wherein, the target account can be any account, and the other accounts are accounts other than the target account.

7. The method according to claim 1, characterized in that, The first object association information of the first virtual object includes at least one of the following: the virtual object image of the first virtual object, or the virtual object text identifier of the first virtual object, or a preset virtual object icon.

8. The method according to claim 7, characterized in that, The first object association information is the preset virtual object icon; the method further includes: During the process of browsing the comment display interface of the target media content by the first account or the second account, if the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object is displayed at the relevant position of the first object association information.

9. The method according to claim 1, characterized in that, The method further includes: When the first object association information is triggered, the first object details page corresponding to the first virtual object is displayed.

10. The method according to claim 9, characterized in that, The method further includes: The first object details page displays the object association information of multiple virtual objects corresponding to the first account; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. In response to the triggering of the association information of the second object, the details page of the second object corresponding to the second virtual object is displayed.

11. The method according to claim 9, characterized in that, The first object details page displays a preference interaction control for the first virtual object; the method further includes: In response to the triggering of the preference interaction control, preference interaction information for the first virtual object is displayed.

12. The method according to claim 9, characterized in that, The first object details page also displays the first account identifier of the first account and the second account identifier of the second account; the method further includes: On the first object details page or session page, information about the third account requesting to join in jointly maintaining the first virtual object is displayed; Upon receiving a response confirming the request from the third account to join in jointly maintaining the information of the first virtual object, the account identifier of the third account is displayed in the corresponding display area of ​​the first account identifier and the second account identifier.

13. A comment interaction method, characterized in that, include: The comment display interface shows the target media content, and the comment display interface shows the first comment information posted by the first account. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account; In response to an interactive operation involving the target account and the association information of the first object, interactive information corresponding to the interactive operation is displayed, wherein the target account can be any account.

14. The method according to claim 13, characterized in that, The interactive operation is a browsing operation, and the interactive information includes a virtual object continuation comment control and second comment information; The interaction operation in response to the association information between the target account and the first object, displaying the interaction information corresponding to the interaction operation, includes: During the process of the target account browsing the comment display interface of the target media content, when the first object association information of the first virtual object is viewed, a virtual object continuation comment control is displayed at the relevant position of the first object association information. In response to the target account's triggering of the comment control on the virtual object, the second comment information published by the target account is displayed in the comment display interface of the target media content. The second comment information includes the third object association information of the third virtual object. The third virtual object is a virtual object jointly created and maintained by the target account and other accounts. The other accounts are accounts other than the target account.

15. The method according to claim 13, characterized in that, The first object association information is a preset virtual object icon; the interactive operation is a browsing operation; the target account is the first account or the second account; the interactive information is the current virtual object image of the first virtual object. The interaction operation in response to the association information between the target account and the first object, displaying the interaction information corresponding to the interaction operation, includes: During the process of browsing the comment display interface of the target media content by the first account or the second account, if the first object association information of the first virtual object is viewed, the current virtual object image of the first virtual object is displayed at the relevant position of the first object association information.

16. The method according to claim 13, characterized in that, The interactive operation is to trigger the first object's associated information; the interactive information is the first object details page corresponding to the first virtual object. The interaction operation in response to the association information between the target account and the first object, displaying the interaction information corresponding to the interaction operation, includes: When the first object association information is triggered, the first object details page corresponding to the first virtual object is displayed.

17. The method according to claim 16, characterized in that, The method further includes: The first object details page displays the object association information of multiple virtual objects corresponding to the first account; the multiple virtual objects include the first virtual object and the second virtual object; the object association information of each of the multiple virtual objects includes the first object association information and the second object association information of the second virtual object. In response to the triggering of the association information of the second object, the details page of the second object corresponding to the second virtual object is displayed.

18. The method according to claim 16, characterized in that, The first object details page displays a preference interaction control for the first virtual object; the method further includes: In response to the triggering of the preference interaction control, preference interaction information for the first virtual object is displayed.

19. The method according to any one of claims 16-18, characterized in that, The method further includes: In response to the target account triggering the sending of a session message to the first account, a session page between the target account and the first account is displayed, and a target session message is displayed on the session page. The target session message includes at least one of the following: a request to invite the first account to jointly create and maintain a virtual object; or, an invitation to the first account to establish an account association relationship; or, interaction information related to the first virtual object; or, a request to join in jointly maintaining the first virtual object.

20. The method according to claim 19, characterized in that, The target account is a third account other than the first account and the second account; the first object details page also displays the first account identifier of the first account and the second account identifier of the second account; The method further includes: Upon receiving a response confirming the request from the third account to join in the joint maintenance of the first virtual object, the account identifier of the third account is displayed in the corresponding display area of ​​the first account identifier and the second account identifier.

21. A comment interaction device, characterized in that, include: The comment information editing interface display module is configured to display the comment information editing interface when the first account triggers a comment operation on the target media content. The comment information editing interface displays a virtual object selection component. The first comment interaction module is configured to display the first comment information published by the first account in the comment display interface of the target media content when the first account selects the first virtual object based on the virtual object selection component and triggers the posting of a comment. The first comment information includes the first object association information of the first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account.

22. A comment interaction device, characterized in that, include: The comment display interface module is configured to execute a comment display interface for displaying target media content. The comment display interface displays first comment information posted by a first account, and the first comment information includes first object association information of a first virtual object. The first virtual object is a virtual object jointly created and maintained by the first account and the second account; The second comment interaction module is configured to perform an interaction operation in response to the association information between the target account and the first object, and to display the interaction information corresponding to the interaction operation, wherein the target account is any account.

23. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the method as described in any one of claims 1 to 20.

24. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the method as described in any one of claims 1 to 20.

25. A computer program product, characterized in that, Includes computer instructions, which, when executed by a processor, cause the computer to perform the method as described in any one of claims 1 to 20.

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