Product recommendation method, apparatus, device, and medium

By conducting gap analysis and insurance simulation on multi-dimensional user data, insurance products that are highly compatible with users are selected, solving the problem of low accuracy in product recommendations in existing technologies and achieving efficient and accurate insurance product matching.

CN122415233APending Publication Date: 2026-07-17PING AN HEALTH INSURANCE CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
PING AN HEALTH INSURANCE CO LTD
Filing Date
2026-04-23
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing insurance product recommendation methods lack accurate mining and quantitative analysis of users' risk characteristics and actual protection gaps, resulting in low accuracy of product recommendations and an inability to match users' actual needs and financial capabilities.

Method used

By acquiring multi-dimensional basic user data, we use machine learning algorithms to build a gap analysis model, conduct gap analysis, and combine insurance simulation and product matching to select target insurance products that are highly compatible with users.

Benefits of technology

This improves the accuracy of insurance product recommendations and enhances the user's insurance application experience, ensuring that product selection aligns with the user's risk profile, financial capabilities, and risk preferences.

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Abstract

本发明涉及智能决策技术领域,公开了一种产品推荐方法、装置、设备及介质,包括:获取用户多维度基础数据;基于所述用户多维度基础数据,进行缺口分析,得到用户保障缺口;基于所述用户保障缺口,进行产品匹配,得到推荐保险产品集合;基于所述推荐保险产品集合及所述用户多维度基础数据,进行投保模拟,得到投保模拟数据;基于所述投保模拟数据,对所述推荐保险产品集合进行产品选择,得到目标保险产品。可应用于金融科技领域的保险产品推销场景,提高产品推荐的精准性。
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