Vehicle logo mounting assembly and vehicle

Abstract

The utility model discloses a vehicle logo mounting assembly and a vehicle, and relates to the field of automobiles. The vehicle logo mounting assembly comprises a vehicle body structural plate and a vehicle logo assembly, the vehicle body structural plate comprises an inner plate and an outer plate which are connected in a stacked mode, the outer plate is a decorative plate of the vehicle appearance face or a decorative plate facing a passenger compartment, an avoiding opening and a mounting part are arranged on the inner plate, and an exposed opening and a first positioning part are arranged on the outer plate; the exposed opening and the first positioning part are arranged corresponding to the avoiding opening; and the vehicle logo assembly is located on the side, away from the outer plate, of the inner plate, the vehicle logo assembly is connected to the mounting part, an exposed area and a second positioning part are arranged on the vehicle logo assembly, the exposed area right faces the exposed opening, and the second positioning part is matched with the first positioning part in an inserted mode. According to the vehicle logo installation assembly, close fit between the vehicle logo assembly and the vehicle body structural plate can be achieved, and the vehicle appearance fitting degree is improved.

Description

Technical Field

[0001] The utility model is used in the field of automobiles, and particularly relates to a vehicle logo installation assembly and a vehicle. Background Art

[0002] The engine hood structure of a vehicle usually consists of an inner panel and an outer covering panel. In the existing vehicle design, the vehicle logo is often directly fixed on the inner panel. However, there are certain problems with this installation method: due to the minor tolerances in the manufacturing and assembly processes, there may be unexpected gaps between the vehicle logo and the outer covering panel. These gaps will then damage the smoothness and delicacy of the vehicle appearance.

[0003] Therefore, there is room for improvement in the vehicle logo. Summary of the Utility Model

[0004] The utility model aims to solve at least one of the technical problems existing in the prior art. For this purpose, the first aspect of the utility model aims to propose a vehicle logo installation assembly, and the vehicle logo installation assembly can achieve a tight fit between the vehicle logo component and the vehicle body structure panel, improving the fit degree of the vehicle appearance.

[0005] The second aspect of the utility model aims to propose a vehicle.

[0006] According to the vehicle logo installation assembly of the first aspect embodiment of the utility model, the vehicle logo installation assembly includes: a vehicle body structure panel and a vehicle logo component. The vehicle body structure panel includes an inner panel and an outer panel connected in a stacked manner. The outer panel is a decorative panel of the vehicle appearance surface or a decorative panel facing the passenger compartment. An avoidance opening and an installation portion are provided on the inner panel. An exposed opening and a first positioning portion are provided on the outer panel. The exposed opening and the first positioning portion are both arranged corresponding to the avoidance opening. The vehicle logo component is located on the side of the inner panel away from the outer panel. The vehicle logo component is connected to the installation portion. An exposed area and a second positioning portion are provided on the vehicle logo component. The exposed area is arranged facing the exposed opening. The second positioning portion is in plug-in fit with the first positioning portion.

[0007] According to the vehicle logo installation assembly of the first aspect embodiment of the utility model, by providing an avoidance opening on the inner panel, it is ensured that the vehicle logo component can be smoothly installed without interference with the inner panel. By providing the installation portion, a stable connection foundation is provided for the vehicle logo component. By providing an exposed opening on the outer panel, the exposed area of the vehicle logo component can be displayed to the outside through the outer panel. By providing the first positioning portion, it is used for plug-in fit with the second positioning portion on the vehicle logo component. This fitting method can improve the installation accuracy and avoid the gap problem caused by assembly tolerances, and can also simplify the installation process.

[0008] According to the vehicle logo installation assembly of some embodiments of the present utility model, the first positioning portion is a positioning insert, and the positioning insert is formed on a side of the outer panel facing the inner panel; the second positioning portion is a positioning groove on the vehicle logo assembly.

[0009] According to the vehicle logo installation assembly of some embodiments of the present utility model, the positioning insert is arranged adjacent to the exposed opening, and the positioning insert is formed by bending the portion of the outer panel in the exposed opening inwardly.

[0010] According to the vehicle logo installation assembly of some embodiments of the present utility model, a limiting rib for stopping the positioning insert is provided on the inner side wall of the positioning groove.

[0011] In some optional embodiments, the limiting ribs are extended along the depth direction of the positioning groove, and the limiting ribs are provided on the opposite side walls of the positioning groove.

[0012] According to the vehicle logo installation assembly of some embodiments of the utility model, the vehicle logo component forms a vehicle logo display block in the exposed area, and the vehicle logo display block is assembled in the exposed opening; the second positioning portion is a positioning groove, and at least one side of the positioning groove is arranged to overlap with at least one side of the vehicle logo display block.

[0013] According to some embodiments of the utility model, the vehicle logo installation assembly also includes: a close-fitting reinforcement member, which is arranged corresponding to the avoidance opening and staggered with the exposed opening; the close-fitting reinforcement member is a magnetic attraction member at least provided on the vehicle logo component, or an adhesive member provided between the vehicle logo component and the outer panel, or a Velcro provided between the vehicle logo component and the outer panel.

[0014] In some optional embodiments, the vehicle logo assembly is provided with a plurality of the exposed areas, and the outer panel is provided with a plurality of the exposed openings in a one-to-one correspondence; and the close-fitting reinforcement member is provided between at least two of the exposed areas.

[0015] According to the vehicle logo installation assembly of some embodiments of the utility model, the inner panel is the cabin cover, and the outer panel is the cabin exterior panel; the vehicle logo assembly includes: a shell, a mask connected to the shell, and a light-emitting component located in the shell, the edge of the shell is provided with a connecting ear for connecting to the mounting part, the connecting ear is detachably connected to the mounting part, and the mask is provided with an exposed area and the second positioning part.

[0016] The vehicle according to the embodiment of the second aspect of the utility model comprises the vehicle logo installation assembly according to any one of the embodiments of the first aspect of the utility model.

[0017] Additional aspects and advantages of the present utility model will be given in part in the following description, become apparent in part from the following description, or be understood through the practice of the present utility model. Description of the Drawings

[0018] The above and / or additional aspects and advantages of the present utility model will become apparent and be readily understood from the description of the embodiments in conjunction with the following drawings, in which:

[0019] Figure 1 is a schematic structural diagram of a vehicle logo installation assembly for some embodiments of the present application;

[0020] Figure 2 is Figure 1 a partial enlarged schematic diagram at A in;

[0021] Figure 3 is a schematic structural diagram of a vehicle logo component for some embodiments of the present application;

[0022] Figure 4 is a schematic diagram of the position of a positioning groove for some embodiments of the present application;

[0023] Figure 5 is a schematic diagram of the position of a close-fitting reinforcement for some embodiments of the present application;

[0024] Figure 6 is a schematic diagram of the position of a positioning insert for some embodiments of the present application.

[0025] Reference numerals:

[0026] Vehicle logo installation assembly 100, vehicle body structural plate 10,

[0027] Inner plate 11, avoidance opening 111, installation portion 112,

[0028] Outer plate 12, exposed opening 121, first positioning portion 122, positioning insert 1221,

[0029] Vehicle logo component 20, exposed area 21, second positioning portion 22, housing 23, face mask 24, light-emitting member 25, connecting ear 26, positioning groove 27, limiting rib 271,

[0030] Close-fitting reinforcement 30. Detailed Description of the Embodiments

[0031] Embodiments of the present utility model will be described in detail below. Examples of the embodiments are shown in the drawings, where the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary only for explaining the present utility model and should not be construed as limiting the present utility model.

[0032] In the description of the present utility model, it should be understood that the orientation or positional relationship indicated by terms such as "center", "longitudinal", "lateral", "length", "width", "thickness", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer", "clockwise", "counterclockwise", "axial", "radial", "circumferential", etc. is based on the orientation or positional relationship shown in the drawings. It is only for the convenience of describing the present utility model and simplifying the description, rather than indicating or implying that the device or element referred to must have a specific orientation and be constructed and operated in a specific orientation. Therefore, it should not be construed as a limitation to the present utility model. In addition, features defined as "first", "second" may explicitly or implicitly include one or more of such features. In the description of the present utility model, unless otherwise stated, the meaning of "a plurality" is two or more.

[0033] In the description of the present utility model, it should be noted that, unless otherwise clearly specified and limited, the terms "installation", "connection", and "coupling" should be understood in a broad sense. For example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be directly connected or indirectly connected through an intermediate medium, and it can be the communication inside two elements. For those of ordinary skill in the art, the specific meanings of the above terms in the present utility model can be understood according to specific situations.

[0034] It is worth noting that in some existing vehicle designs, the logo assembly may be directly installed on the outer panel of the body structure plate. During this installation process, certain pressure or torque may be exerted on the outer panel, which may cause slight deformation of the outer panel. Although this deformation may be difficult to detect by the naked eye, it will be particularly obvious under light irradiation or when observed from different angles, thus destroying the flatness and consistency of the outer panel and affecting the overall appearance quality of the vehicle.

[0035] Secondly, the installation of the logo assembly may also involve processing operations such as drilling on the outer panel. These operations may cause a certain degree of damage to the integrity of the outer panel. If the processing accuracy is not high or the subsequent treatment is improper, flaws or marks will also be left on the surface of the outer panel, further affecting the aesthetic appearance of the vehicle.

[0036] Therefore, in some existing vehicle designs, the logo assembly is installed on the inner panel. As mentioned in the background art, when the logo assembly is installed on the inner panel, assembly deviation may occur, resulting in poor display effect of the logo assembly. To improve the above problems, the following refers to Figures 1-6 Describe the logo installation assembly 100 according to the first aspect embodiment of the present utility model.

[0037] As Figure 1As shown, the logo installation assembly 100 according to some embodiments of the first aspect of the present utility model, the logo installation assembly 100 includes: a body structure plate 10 and a logo assembly 20.

[0038] Among them, the body structure plate 10 serves as the installation basis for the logo assembly 20. The body structure plate 10 is made of a material piece with a certain firmness to ensure the stability and safety during long-term use.

[0039] The body structure plate 10 includes an inner plate 11 and an outer plate 12 arranged in a stacked manner. The stacked arrangement of the body structure plate 10 can not only enhance the stiffness of the vehicle body but also isolate noise and heat to a certain extent.

[0040] The outer plate 12 in the body structure plate 10 can be a decorative plate on the vehicle exterior surface or a decorative plate facing the passenger compartment.

[0041] The inner plate 11 and the outer plate 12 in the body structure plate 10 are arranged in a stacked manner. An avoidance opening 111 and an installation portion 112 are provided on the inner plate 11.

[0042] An exposed opening 121 and a first positioning portion 122 are provided on the outer plate 12. The exposed opening 121 and the first positioning portion 122 are both arranged corresponding to the avoidance opening 111.

[0043] The logo assembly 20 is located on the side of the inner plate 11 away from the outer plate 12. The logo assembly 20 is connected to the installation portion 112. An exposed area 21 and a second positioning portion 22 are provided on the logo assembly 20. The exposed area 21 is arranged directly opposite the exposed opening 121, and the second positioning portion 22 is in plug-in fit with the first positioning portion 122.

[0044] The exposed opening 121 is an opening for the logo assembly 20 to communicate with the outside. The shape, size, and position of this opening are adapted to the shape, size, and position of the logo to ensure that the logo can be completely presented through the exposed opening 121 on the vehicle exterior surface without affecting the overall lines and smoothness of the vehicle.

[0045] A first positioning portion 122 is also provided on the outer plate 12. The first positioning portion 122 is to ensure that the logo assembly 20 can be accurately and stably installed on the outer plate 12.

[0046] Optionally, the first positioning portion 122 can be a protruding pin, a groove, or a special geometric shape, which are mutually matched with the second positioning portion 22 on the logo assembly 20 to form an accurate plug-in fit. This design can not only simplify the installation process but also help improve the installation accuracy and reliability of the logo assembly 20.

[0047] The avoidance opening 111 provided on the inner panel 11 is the window through which the vehicle logo assembly 20 can be smoothly installed and displayed. Optionally, the shape and size of the avoidance opening 111 are equal to those of the vehicle logo assembly 20 to ensure that the vehicle logo assembly 20 does not interfere with the inner panel 11. Alternatively, the shape and size of the avoidance opening 111 are slightly larger than those of the vehicle logo assembly 20, which can also provide additional space for the installation of the vehicle logo assembly 20 and avoid interference problems caused by dimensional deviations or assembly errors.

[0048] The avoidance opening 111 also plays a role in guiding light and line of sight to make the display effect of the vehicle logo assembly 20 on the vehicle exterior surface more prominent.

[0049] To firmly connect the vehicle logo assembly 20 to the inner panel 11, the inner panel 11 is also provided with an installation portion 112. Optionally, the installation portion 112 can be a threaded hole, a snap structure or other connection structures. The installation portion 112 can be one or more to adapt to the connection of different vehicle logo assemblies 20. When there are multiple installation portions 112, they can be circumferentially arranged along the outer peripheral edge of the vehicle logo assembly 20. This arrangement can be either uniform, i.e., the distance between each installation portion 112 is equal, or non-uniform. According to the specific shape, weight distribution or design requirements of the vehicle logo assembly 20, the position of the installation portion 112 can be flexibly adjusted to achieve the best support effect and stability. Whether it is a uniform or non-uniform arrangement, the specific setting position and layout of the installation portion 112 can be adjusted according to the actual situation to ensure that the vehicle logo assembly 20 can maintain a stable and accurate posture after installation and reduce the deviation or loosening caused by external factors such as wind resistance and vibration interfering with the vehicle logo assembly 20.

[0050] According to some embodiments of the present utility model, the vehicle logo installation assembly 100, as Figure 2 shown, the first positioning portion 122 is a positioning insert 1221, and the positioning insert 1221 is formed on the side of the outer panel 12 facing the inner panel 11; the second positioning portion 22 is a positioning groove 27 on the vehicle logo assembly 20.

[0051] In some alternative embodiments, the insert has a specific shape and size, such as a rectangle, a trapezoid or a wedge, etc., to adapt to different installation requirements and positioning accuracies. The insert is installed at a predetermined position on the outer panel 12 as the guiding and positioning reference for the installation of the vehicle logo assembly 20.

[0052] The second positioning portion 22 is located on the vehicle logo assembly 20. The second positioning portion 22 is a positioning groove 27 that matches the first positioning portion 122. The shape, size and position of the positioning groove 27 correspond to those of the positioning insert 1221 one by one, so as to ensure that the positioning insert 1221 can be smoothly inserted into the positioning groove 27 during the installation process, thereby realizing the preliminary positioning and fixation of the vehicle logo assembly 20.

[0053] Through the mutual cooperation of the positioning insert piece 1221 and the positioning groove 27, the vehicle logo installation assembly 100 can improve the installation accuracy of the vehicle logo assembly 20 on the vehicle body structural plate 10. During the installation process, the operator aligns the second positioning part 22 positioning groove 27 on the vehicle logo assembly 20 with the first positioning part 122 positioning insert piece 1221 on the outer plate 12 and gently presses, then the positioning insert piece 1221 can be automatically inserted into the positioning groove 27 to complete the preliminary installation positioning.

[0054] Subsequently, the vehicle logo assembly 20 is connected to the installation part 112. This connection method can be one or any combination of the following: threaded connection, snap connection or adhesive connection.

[0055] In some technical solutions, the vehicle logo assembly 20 is connected to the installation part 112 by a threaded connection method. For example, threaded holes can be preset on the installation part 112, and then threaded holes or through holes are also provided at the corresponding positions of the vehicle logo assembly 20. By screwing in bolts, the vehicle logo assembly 20 is tightly fixed on the inner plate 11. Bolt connection has the advantages of simple structure, easy disassembly and reinstallation, and at the same time provides strong fastening force to ensure that the vehicle logo assembly 20 will not loosen or fall off during driving.

[0056] In some technical solutions, the vehicle logo assembly 20 is connected to the installation part 112 by a snap connection method. For example, a snap structure is provided on the installation part 112, and the vehicle logo assembly 20 is equipped with a slot or a protrusion that matches the snap. By aligning the vehicle logo assembly 20 with the installation part 112 and gently pressing, the snap can be automatically locked to achieve quick installation. Snap connection not only simplifies the installation process, but also reduces the use of fasteners, making the overall structure more concise.

[0057] In some alternative technical solutions, the vehicle logo assembly 20 is connected to the installation part 112 by pasting. For example, through adhesives with pasting functions such as double-sided tape and structural adhesive, the vehicle logo assembly 20 is bonded to the inner plate 11. This pasting connection method has the advantage of not requiring drilling, and can avoid damage to the vehicle logo installation assembly 100 such as perforation.

[0058] According to the vehicle logo installation assembly 100 of some embodiments of the present invention, as Figure 2 shown, the positioning insert piece 1221 is arranged adjacent to the exposed port 121, and the positioning insert piece 1221 is formed by bending inward the part of the outer plate 12 inside the exposed port 121.

[0059] The positioning insert 1221 is an important component in the vehicle logo installation assembly 100. It mainly plays the role of positioning and guiding to ensure that the vehicle logo component 20 can be accurately installed in the predetermined position. In some embodiments of the present invention, the positioning insert 1221 is designed in the structure of the outer panel 12, and its position is adjacent to the exposed opening 121.

[0060] Optionally, the positioning insert 1221 and the outer panel 12 are integrally formed in one processing step, and then by bending inward, the positioning insert 1221 is naturally integrated into the contour of the outer panel 12, without additional installation steps or parts, thus reducing the production cost and improving the assembly efficiency.

[0061] Of course, the present invention is not limited to this. In some embodiments such as Figure 6 shown, the positioning insert 1221 can also be provided on the outer panel 12. For example, on the basis of the processing of the outer panel 12, the positioning insert 1221 is further processed, and finally the positioning insert 1221 is provided on the outer panel 12. It can be understood that regardless of the specific processing sequence of the positioning insert 1221 and the outer panel 12, as long as the positioning insert 1221 and the outer panel 12 are an integrated structure after the overall processing is completed.

[0062] In some alternative embodiments, the shape and size of the positioning insert 1221 are precisely matched with the corresponding positioning structure (positioning groove) on the vehicle logo component 20. When installing the vehicle logo, the positioning insert 1221 can act as a guide to help the vehicle logo quickly and accurately locate to the predetermined position, avoiding offset or misalignment during the installation process. At the same time, the positioning insert 1221 also has certain elasticity and stability, and can provide a certain holding force after the vehicle logo is installed to prevent the vehicle logo from loosening or falling off due to vibration or external force.

[0063] With this setting, through the positioning insert 1221, the assembly accuracy between the vehicle logo component 20 and the outer panel 12 can be further improved. Through the precise matching and guiding effect, the assembly tolerance between the two is effectively reduced, thus avoiding unnecessary gaps between the vehicle logo component 20 and the outer panel 12 after installation and ensuring the flatness of the overall appearance.

[0064] As Figure 2 、 Figure 4 shown, in the vehicle logo installation assembly 100 according to some embodiments of the present invention, a limiting rib 271 for abutting against the positioning insert 1221 is provided on the inner side wall of the positioning groove 27.

[0065] The main function of the limiting rib 271 is to limit the positioning insert 1221 to ensure the stability and accuracy of the vehicle logo component 20 during the assembly process.

[0066] In some embodiments, in combination withFigure 2 , a limiting rib 271 is formed on the inner sidewall of the positioning groove 27, and the limiting rib 271 is a convex structure. When the positioning insert 1221 is inserted into the positioning groove 27, these limiting ribs 271 can accurately abut against the edge of the positioning insert 1221, preventing the positioning insert 1221 from shifting or shaking during the assembly process, thereby ensuring that the vehicle logo assembly 20 can be accurately installed on the outer panel 12 in accordance with the predetermined position and direction.

[0067] In some alternative embodiments, the limiting rib 271 is an elastic arm, one end of the elastic arm is formed on the inner sidewall of the positioning groove 27, and the other end of the elastic arm extends towards the inside of the positioning groove 27. In this way, the elastic arm can form an elastic contact surface. When the positioning insert 1221 is inserted into the positioning groove 27, the elastic arm can utilize its elastic property to abut against the sidewall of the positioning insert 1221. This abutment not only ensures the stability and accuracy of the positioning insert 1221 during the assembly process, preventing its deviation on the positioning groove 27, but also can absorb the impact or vibration that may occur during the assembly process to a certain extent, protecting the structural integrity of the vehicle logo assembly 20 and the positioning groove 27.

[0068] In some alternative embodiments, the limiting rib 271 is arranged to extend along the depth direction of the positioning groove 27, and limiting ribs 271 are provided on both opposite sidewalls of the positioning groove 27.

[0069] Through this layout, the limiting rib 271 can provide stable support and limiting functions throughout the process of inserting the vehicle logo assembly 20 into the positioning groove 27.

[0070] Specifically, limiting ribs 271 are provided on both opposite sidewalls of the positioning groove 27. These limiting ribs 271 are arranged along the depth direction of the positioning groove 27 (i.e., the direction in which the vehicle logo assembly 20 is inserted), forming one or more pairs of parallel elastic arm structures. When the positioning insert 1221 is gradually inserted into the positioning groove 27, it will sequentially contact these limiting ribs 271 and be gradually guided and limited by them. Since the extending direction of the limiting rib 271 is consistent with the moving direction of the positioning insert 1221, they can more effectively control the moving trajectory of the insert, preventing it from shifting or tilting during the assembly process.

[0071] In addition, providing limiting ribs 271 on both sidewalls can also enhance the overall rigidity and strength of the positioning groove 27. During the driving process of the vehicle, these limiting ribs 271 can jointly bear the force and vibration from the vehicle logo assembly 20, thereby reducing the phenomenon of local stress concentration and improving the durability and reliability of the entire vehicle logo installation assembly 100.

[0072] According to the vehicle logo installation assembly 100 of some embodiments of the present invention, in combination with Figure 1, the vehicle logo assembly 20 forms a vehicle logo display block in the exposed area 21, and the vehicle logo display block is assembled in the exposed opening 121; the second positioning portion 22 is a positioning groove 27, and at least one side of the positioning groove 27 coincides with at least one side of the vehicle logo display block.

[0073] The vehicle logo display block usually contains the logo pattern or text of the vehicle brand, with distinct recognition and decoration. The shape and size of the vehicle logo display block can be adjusted according to the specific vehicle model and brand to conform to the overall shape and style of the vehicle.

[0074] The exposed opening 121 is an opening on the outer panel 12 for accommodating the vehicle logo display block, and its shape and size match the vehicle logo display block to ensure that the vehicle logo can be perfectly embedded therein.

[0075] In particular, at least one side of the positioning groove 27 coincides with at least one side of the vehicle logo display block. Then when the two are combined, the clamping structure naturally extends along the edge of the vehicle logo display block, effectively wrapping and fixing at the boundary of the vehicle logo display block, avoiding the exposure of redundant parts, and making the overall appearance more tidy. At the same time, this edge - coinciding fastening method can also enhance the stability of the installation of the vehicle logo display block, reducing the floating phenomenon that may be caused by improper installation or long - term use.

[0076] At the same time, the vehicle logo display block is configured to be able to completely or partially cover the positioning groove 27. This means that when the vehicle logo display block is correctly installed into the positioning groove 27, its outer surface will seamlessly extend to the position where the positioning groove 27 originally was. After the vehicle logo display block covers the positioning groove 27, the entire installation area looks neater and more unified, without abrupt gaps or openings, improving the consistency of the vehicle appearance.

[0077] According to some embodiments of the present utility model as Figure 3 shown, the vehicle logo installation assembly 100 further includes: a close - fitting reinforcement 30, the close - fitting reinforcement 30 is arranged corresponding to the avoidance opening 111 and is staggered from the exposed opening 121.

[0078] The close - fitting reinforcement 30 is set by precisely corresponding to the avoidance opening 111 and is staggered from the exposed opening 121, ensuring that the installed close - fitting reinforcement 30 cannot be detected visually, maintaining the neatness and beauty of the vehicle logo installation area.

[0079] In some alternative embodiments, the close - fitting reinforcement member 30 is a magnetic member provided at least on the vehicle logo assembly 20. In the vehicle logo installation assembly 100, the magnetic member can be disposed on the back of the vehicle logo assembly 20, and correspondingly, there is a magnetic or magnetizable material member on the vehicle outer panel 12. When the vehicle logo assembly 20 approaches the outer panel 12, the magnetic member will automatically adsorb and firmly fix the vehicle logo, eliminating the need for additional mechanical fixing methods such as screws and buckles. The magnetic member makes the installation and disassembly of the vehicle logo assembly 20 extremely convenient and fast. The user can simply approach or pull away gently to achieve fixation or separation. Since there is no need to drill holes or leave marks on the vehicle outer panel 12, the magnetic member realizes damage - free installation, protecting the integrity and neatness of the vehicle body.

[0080] In some other embodiments, the close - fitting reinforcement member 30 is an adhesive member provided between the vehicle logo assembly 20 and the outer panel 12. In the vehicle logo installation assembly 100, the adhesive member is disposed between the vehicle logo assembly 20 and the outer panel 12, and tightly adheres the vehicle logo assembly 20 to the outer panel 12 through its adhesive force. The adhesive member can be double - sided tape, strong glue, or other special automotive adhesives, etc. The adhesive member can provide strong adhesive force to ensure that the vehicle logo assembly 20 will not fall off due to vibration or wind resistance during driving. At the same time, the adhesive member is usually hidden between the vehicle logo assembly 20 and the outer panel 12 and is almost invisible after installation, maintaining the neatness and beauty of the vehicle appearance.

[0081] Alternatively, in some embodiments, the close - fitting reinforcement member 30 is a Velcro provided between the vehicle logo assembly 20 and the outer panel 12. In the vehicle logo installation assembly 100, the Velcro can be designed as a connecting member between the vehicle logo assembly 20 and the outer panel 12. Among them, one side (hook surface or fleece surface) is fixed on the vehicle logo assembly 20, and the other side fleece surface or hook surface is fixed on the outer panel 12. When the vehicle logo assembly 20 approaches the outer panel 12, the two sides of the Velcro will automatically adhere, achieving quick and stable fixation. The installation and disassembly of the Velcro are very simple and fast, and can be completed with just a gentle press or pull. At the same time, the Velcro has the characteristic of being reusable, and even multiple disassembly and installation will not affect its adhesion effect.

[0082] Whether it is through the magnetic member, the adhesive member, or a combination of the first or any several of the Velcro as the close - fitting reinforcement member 30, they all play an important role in the vehicle logo installation assembly 100, achieving a firm connection between the vehicle logo assembly 20 and the outer panel 12 through their respective connection methods, while maintaining the neatness and consistency of the vehicle appearance.

[0083] In some alternative embodiments, in combination with Figure 1 , a plurality of exposed areas 21 are provided on the vehicle logo assembly 20, and a plurality of exposed openings 121 are correspondingly provided on the outer panel 12 one by one.

[0084] Specifically, when there are multiple exposed areas 21 designed on the vehicle logo assembly 20, that is, the areas on different parts of the vehicle logo that need to be exposed for the outside world to view, a plurality of exposed openings 121 will be correspondingly provided on the outer panel 12 of the vehicle to ensure that each part can be accurately and beautifully displayed.

[0085] To further improve the connection effect and flatness of the vehicle logo assembly 20 on the outer panel 12 of the vehicle, the close - fitting reinforcement 30 is disposed at a position between at least two exposed areas 21. This design can strengthen the connection strength of the middle or transition area of the vehicle logo assembly 20, preventing the vehicle logo from deforming or warping due to factors such as material differences, temperature changes, or vibrations during driving.

[0086] By adding the close - fitting reinforcement 30 between the exposed areas 21, the overall connection effect of the vehicle logo assembly 20 is improved to a certain extent. This not only enhances the stability and durability of the vehicle logo, but also enables the vehicle logo to maintain a flatter state after installation, improving the overall consistency of the vehicle.

[0087] In some alternative embodiments, the vehicle logo assembly 20 is provided with positioning bumps protruding towards the outer panel 12, and the close - fitting reinforcement 30 is disposed on the positioning bumps. Due to the protruding structure of the positioning bumps, the close - fitting reinforcement 30 can more effectively achieve the close - fitting effect and enhance the assembly stability of the vehicle logo assembly 20.

[0088] According to the vehicle logo installation assembly 100 of some embodiments of the present utility model, in combination with Figure 1 and Figure 3 , the inner panel 11 is the engine hood, and the outer panel 12 is the engine hood exterior trim. The vehicle logo assembly 20 includes: a housing 23, a face mask 24 connected to the housing 23, a light - emitting member 25 located inside the housing 23. Connection ears 26 for connecting with the installation part 112 are provided at the edge of the housing 23, and the connection ears 26 are detachably connected to the installation part 112. The face mask 24 is provided with an exposed area 21 and a second positioning part 22.

[0089] In the above - mentioned technical solution, the vehicle logo installation assembly 100 is configured to be installed between the engine hood and the engine hood exterior trim of the vehicle to achieve the stable installation of the vehicle logo assembly 20. This vehicle logo assembly 20 integrates a light - emitting function, providing a more unique visual experience for users.

[0090] Among them, the housing 23 is the main structure of the vehicle logo assembly 20. Optionally, the housing 23 is made of a material part with light weight and high strength. For example, it can be an engineering plastic part or an aluminum alloy part.

[0091] The face mask 24 is connected to the housing 23 and is the part of the vehicle logo assembly 20 that directly faces the outside world. Optionally, the exposed area 21 on the face mask 24 is made of a transparent or translucent material. This allows the light emitted by the light-emitting component 25 to pass through, creating a unique lighting effect. Optionally, the face mask 24 includes a coating. This coating can provide protection functions such as anti-ultraviolet and scratch-resistant.

[0092] The light-emitting component 25 is located inside the housing 23 and is the component that realizes the lighting effect of the vehicle logo. In some alternative embodiments, the light-emitting component 25 can be an LED lamp, an optical fiber, or other light-emitting material components. Optionally, the light-emitting component 25 has an independent power source or is connected to the vehicle power supply through a circuit and is turned on or off according to the instructions of the vehicle control system.

[0093] Connection ears 26 are provided at the edge of the housing 23, and these connection ears 26 are used for detachable connection with the mounting portion 112. In some alternative embodiments, the connection ears 26 can adopt threaded holes, snap fasteners, or other mechanical fixing methods to ensure that the vehicle logo assembly 20 can be firmly installed in the designated position.

[0094] Combined Figure 3 , through holes are provided on the connection ears 26. By using bolts to pass through the connection ears 26 from one side of the mounting portion 112 and then tightening with nuts on the other side, a stable installation is achieved.

[0095] A vehicle according to an embodiment of the second aspect of the present utility model includes a vehicle logo mounting assembly 100 according to any one of the embodiments of the first aspect of the present utility model.

[0096] This vehicle integrates a vehicle logo mounting assembly 100 according to any one of the embodiments of the first aspect of the present utility model. The close fit between the vehicle logo assembly 20 and the body structure panel 10 of this vehicle, combined with a stable connection, further ensures good consistency in the vehicle appearance.

[0097] It should be noted that the vehicle of the present application can be a fuel vehicle, a gas vehicle, or a new energy vehicle, and the new energy vehicle can be a pure electric vehicle, a hybrid vehicle, an extended-range vehicle, etc.

[0098] Next, refer to Figure 1 - Figure 6 A vehicle logo mounting component assembly according to an embodiment of the present utility model will be described in detail with a specific embodiment. It should be understood that the following description is only an exemplary illustration and not a specific limitation of the utility model.

[0099] Refer to Figure 1 , the vehicle logo mounting assembly 100 includes: a body structure panel 10, a vehicle logo assembly 20, and a closely attached reinforcement member 30.

[0100] Refer to Figure 2The vehicle body structure panel 10 includes an inner panel 11 and an outer panel 12 which are laminated and connected.

[0101] The outer panel 12 is an exterior panel of the cabin and includes an external exposure opening 121 and a first positioning portion 122 .

[0102] Reference Figure 5 The inner panel 11 is a cabin cover, and the inner panel 11 includes: an avoidance opening 111 and a mounting portion 112 .

[0103] The exposed opening 121 and the first positioning portion 122 on the outer plate 12 are both arranged corresponding to the avoidance opening 111 .

[0104] The vehicle logo assembly 20 is located on a side of the inner plate 11 away from the outer plate 12, and is connected to the mounting portion 112. The vehicle logo assembly 20 includes: an exposed area 21, a second positioning portion 22, a shell 23, a mask 24 connected to the shell 23, a light emitting member 25 located in the shell 23, and a connecting ear 26 provided on the edge of the shell 23.

[0105] The exposed area 21 is arranged opposite to the exposed opening 121 , and the vehicle logo assembly 20 forms a vehicle logo display block in the exposed area 21 , and the vehicle logo display block is assembled in the exposed opening 121 , and the second positioning portion 22 is plugged into and matched with the first positioning portion 122 .

[0106] Reference Figure 6 The first positioning portion 122 is a positioning plug 1221, which is formed on the side of the outer plate 12 facing the inner plate 11, and is disposed adjacent to the exposed opening 121. The positioning plug 1221 is formed by bending the portion of the outer plate 12 in the exposed opening 121 inwardly.

[0107] Reference Figure 3 , Figure 4 The second positioning portion 22 is a positioning groove 27 on the vehicle logo assembly 20. A limiting rib 271 is provided on the inner side wall of the positioning groove 27 for abutting against the positioning insert 1221. The limiting rib 271 is extended along the depth direction of the positioning groove 27, and the two opposite side walls of the positioning groove 27 are both provided with a limiting rib 271. At least one side of the positioning groove 27 is overlapped with at least one side of the vehicle logo display block.

[0108] The close-fitting reinforcement member 30 is arranged corresponding to the avoidance opening 111 and staggered with the exposed opening 121. The close-fitting reinforcement member 30 is an adhesive member arranged between the vehicle logo assembly 20 and the outer panel 12.

[0109] The connecting ear 26 is detachably connected to the mounting portion 112 .

[0110] Other components of the vehicle logo installation assembly 100 according to the embodiment of the utility model, such as the vehicle and the operation, are known to ordinary technicians in the field and will not be described in detail here.

[0111] In the description of this specification, the descriptions referring to terms such as "embodiment" and "example" mean that the specific features, structures, materials or characteristics described in connection with the embodiment or example are included in at least one embodiment or example of the present utility model. In this specification, the schematic representations of the above terms do not necessarily refer to the same embodiment or example. Moreover, the specific features, structures, materials or characteristics described may be combined in a suitable manner in any one or more embodiments or examples.

[0112] Although the embodiments of the present utility model have been shown and described, those of ordinary skill in the art can understand that various changes, modifications, substitutions and variations can be made to these embodiments without departing from the principles and spirit of the present utility model, and the scope of the present utility model is defined by the claims and their equivalents.

Claims

1. A vehicle logo installation assembly, characterized in that: include: A vehicle body structure panel, the vehicle body structure panel comprises an inner panel and an outer panel which are stacked and connected, the outer panel is a decorative panel for the exterior of the vehicle or a decorative panel facing the passenger compartment, the inner panel is provided with an avoidance opening and a mounting portion, the outer panel is provided with an exposed opening and a first positioning portion, the exposed opening and the first positioning portion are both arranged corresponding to the avoidance opening; A vehicle logo assembly, the vehicle logo assembly is located on a side of the inner panel away from the outer panel, the vehicle logo assembly is connected to the mounting portion, an exposed area and a second positioning portion are provided on the vehicle logo assembly, the exposed area is arranged opposite to the exposed opening, and the second positioning portion is plugged into and matched with the first positioning portion.

2. The vehicle logo installation assembly according to claim 1, characterized in that: The first positioning portion is a positioning insert, and the positioning insert is formed on a side of the outer plate facing the inner plate; The second positioning portion is a positioning groove on the vehicle logo assembly.

3. The vehicle logo installation assembly according to claim 2, characterized in that: The positioning insert is disposed adjacent to the exposed opening, and the positioning insert is formed by bending the portion of the outer plate in the exposed opening inwardly.

4. The vehicle logo installation assembly according to claim 2, characterized in that: A limiting rib for stopping against the positioning insert is provided on the inner side wall of the positioning groove.

5. The vehicle logo installation assembly according to claim 4, characterized in that: The limiting ribs are extended along the depth direction of the positioning groove, and the limiting ribs are provided on the opposite side walls of the positioning groove.

6. The vehicle logo installation assembly according to claim 1, characterized in that: The vehicle logo component forms a vehicle logo display block in the exposed area, and the vehicle logo display block is assembled in the exposed opening; The second positioning portion is a positioning groove, and at least one side of the positioning groove is arranged to overlap with at least one side of the vehicle logo display block.

7. The vehicle logo installation assembly according to any one of claims 1 to 6, characterized in that: Also includes: A close-fitting reinforcement member, wherein the close-fitting reinforcement member is arranged corresponding to the avoidance opening and is staggered with the exposed opening; The close-fitting reinforcement member is a magnetic member at least provided on the vehicle logo component, or an adhesive member provided between the vehicle logo component and the outer panel, or a Velcro provided between the vehicle logo component and the outer panel.

8. The vehicle logo installation assembly according to claim 7, characterized in that: The vehicle logo component is provided with a plurality of the exposed areas, and the outer panel is provided with a plurality of the exposed openings corresponding to each other; The close-fitting reinforcement member is arranged between at least two of the exposed areas.

9. The vehicle logo installation assembly according to any one of claims 1 to 6, characterized in that: The inner panel is a cabin cover, and the outer panel is a cabin exterior panel; The vehicle logo assembly includes: a shell, a mask connected to the shell, and a light-emitting component located in the shell. The edge of the shell is provided with a connecting ear for connecting to the mounting portion, and the connecting ear is detachably connected to the mounting portion. The mask is provided with an exposed area and the second positioning portion.

10. A vehicle, characterized in that: It comprises a vehicle logo installation assembly according to any one of claims 1-9.

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