Backlight module reflection strip mounting device

By designing a backlight module reflective strip mounting device including a feeding mechanism and a mounting mechanism, the problem of low and unsatisfactory mounting efficiency of reflective strips in the prior art is solved, and a high-precision and high-efficiency mounting effect is achieved.

CN223045214UActive Publication Date: 2025-07-01WUHAN HUAGONG GENUINE OPTICS TECH CO LTD
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Patent Information

Application Number
CN202422028693.7
Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
Filing Date
2024-08-21
Publication Date
2025-07-01
Estimated Expiration
2034-08-21

AI Technical Summary

Technical Problem

The existing backlight module reflective strip mounting devices cannot meet the side wall mounting requirements of backlight modules, and the reflection strip cannot be automatically loaded, resulting in low production efficiency and product consistency and yield difficult to guarantee.

Method used

A backlight module reflective strip mounting device including a loading mechanism and a mounting mechanism is designed. The loading mechanism realizes lateral stacking and automatic loading of the reflective strips through the feeding tray and the loading drive assembly, and the mounting mechanism realizes precise mounting of the reflective strips through the patch board and the mounting drive assembly.

Benefits of technology

The device can complete the mounting of reflective strips with high accuracy and consistency, improve production efficiency and ensure product yield. At the same time, through the automatic loading function, the material consistency is ensured.

✦ Generated by Eureka AI based on patent content.

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Abstract

The utility model discloses a backlight module reflection strip mounting device. Comprising a feeding mechanism and a mounting mechanism which are arranged in the vertical direction, the feeding mechanism comprises a material disc used for sequentially and laterally stacking a plurality of reflection strips, a discharging opening is formed in one side edge of the material disc, and a first feeding driving assembly used for driving the reflection strips to move towards the discharging opening is arranged on the material disc; the pasting mechanism comprises a pasting plate, and the pasting plate is connected with a pasting driving assembly which is used for driving the pasting plate to move between a feeding position close to the discharging port of the material disc and a pasting position far away from the discharging port of the material disc. The long-strip-shaped film material pasting device can be suitable for pasting long-strip-shaped film materials, the pasting precision is high, the pasting consistency is high, and the product pasting yield is guaranteed; according to the mounting device, the feeding mechanism is used for storing the reflecting strips and automatically feeding the reflecting strips, so that the feeding efficiency is improved while the material consistency is ensured.
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Description

Technical Field

[0001] The utility model relates to the technical field of reflective strip mounting, in particular to a mounting device for a reflective strip of a backlight module. Background Art

[0002] With the development of new energy vehicles and the advancement of autonomous driving technology, in-vehicle displays tend to develop in the direction of large area size, small thickness, and high resolution. Therefore, new requirements are put forward for the backlight module that provides the display light source. Whether it is a traditional side-entry light bar backlight module or a MiniLED direct-lit backlight module, it is necessary to cooperate with a reflective strip with excellent reflection performance to suppress light loss. The requirements of large area and small thickness result in the shape of the reflective strip usually being slender, and it needs to be mounted on the side wall of the backlight module, which poses a great challenge to the mounting device. The existing mounting devices cannot meet the mounting requirements of the side wall of the backlight module and cannot perform automatic feeding of the reflective strip, resulting in low production efficiency and difficulty in ensuring product consistency and yield. Therefore, there is an urgent need for a mounting device for a reflective strip of a backlight module to solve the above problems. Summary of the Utility Model

[0003] In order to solve the above problems, the utility model provides a mounting device for a reflective strip of a backlight module, which includes a feeding mechanism and a mounting mechanism arranged in the vertical direction. The feeding mechanism includes a tray for laterally stacking a plurality of reflective strips in sequence. A blanking port is opened on one side edge of the tray. The tray is provided with a first feeding driving component for driving the reflective strip to move towards the blanking port. The mounting mechanism includes a mounting plate, and the mounting plate is connected with a mounting driving component for driving it to move between a feeding position close to the blanking port of the tray and a mounting position far from the blanking port of the tray.

[0004] Further, the mounting plate is located below the tray, and a second feeding driving component for conveying the reflective strip to the side wall of the mounting plate is arranged between the mounting plate and the blanking port of the tray.

[0005] Further, the second feeding driving component includes a feeding roller. The feeding roller is connected to the tray and is located at the blanking port of the tray. The distance between the feeding roller and the tray is not greater than the thickness of the reflective strip, and the axial direction of the feeding roller is parallel to the length direction of the tray.

[0006] Further, a first baffle is further arranged at the blanking port of the tray. The distance between the first baffle and the tray is not greater than the thickness of the reflective strip, and the feeding roller is arranged on the first baffle.

[0007] Further, a plurality of bearing seats are arranged along the axial direction on the feeding roller, and each bearing seat is installed on the first baffle.

[0008] Further, the material tray is connected with a mounting seat for mounting on the backlight module base, and the pasting plate is movably arranged on the material tray, and the side wall of the pasting plate faces the surface to be pasted of the backlight module.

[0009] Further, the first loading driving component includes a top block and an elastic member. The top block is arranged on the material tray. One end of the elastic member is connected to one end of the material tray away from the unloading end, and the other end of the elastic member is connected to the top block.

[0010] Further, a slideway is arranged on the material tray, and a sliding groove slidably matched with the slideway is arranged on the top block.

[0011] Further, a plurality of vacuum adsorption holes for adsorbing the reflective strip are formed in the side wall of the pasting plate, and the vacuum adsorption holes are uniformly distributed on the pasting plate.

[0012] Further, a plurality of photoelectric sensors are arranged on the pasting plate.

[0013] Due to the adoption of the above technical solutions, the present utility model has the following beneficial effects compared with the prior art:

[0014] 1) The pasting device provided by the present utility model is applicable to the pasting of long strip-shaped film materials, with high pasting accuracy and high pasting consistency, ensuring the pasting yield of products; the pasting device stores the reflective strips through the loading mechanism and automatically loads the reflective strips, which improves the loading efficiency while ensuring the consistency of materials.

[0015] 2) In the pasting device provided by the present utility model, the loading roller is supported in sections by a plurality of bearing seats, which ensures sufficient rigidity and can cover the entire length of the reflective strip, so that the reflective strip remains flat and evenly stressed and passes through the reflective strip conveying channel into the pasting mechanism.

[0016] 3) In the pasting device provided by the present utility model, the reflective strip is adsorbed on the pasting plate, and the pasting driving component drives the pasting plate to move between the loading position and the pasting position, ensuring accurate and uniform pasting force and avoiding the phenomena of degumming and bulging caused by uneven pasting position and pressure. Description of the Drawings

[0017] In order to more clearly illustrate the technical solutions in the embodiments of the present utility model or the prior art, the following will briefly introduce the drawings required for the description of the embodiments or the prior art. Obviously, the following drawings are only some embodiments of the present utility model. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0018] Figure 1 It is a schematic structural diagram of the pasting device provided by the present utility model;

[0019] Figure 2 Partial cross-sectional view of the mounting device provided by the present utility model;

[0020] Figure 3 Partial structural schematic diagram of the mounting device provided by the present utility model;

[0021] Figure 4 Structural schematic diagram of the mounting device provided by the present utility model during use;

[0022] Figure 5 Side view of the mounting device provided by the present utility model during use;

[0023] Figure 6 In the mounting device provided by the present utility model Figure 5 Partial schematic diagram.

[0024] 1 - Loading mechanism; 11 - Tray; 12 - First baffle; 13 - Cover plate; 131 - Stiffening plate; 14 - Handle; 15 - Second baffle; 16 - Loading roller; 17 - Loading motor; 18 - Bearing seat; 19 - Top block; 110 - Elastic member; 111 - Guide post; 112 - Limit block; 113 - Slideway; 114 - Chute; 115 - Mounting seat; 2 - Mounting mechanism; 21 - Mounting plate; 22 - Vacuum suction holes; 23 - Photoelectric sensor; 24 - Mounting motor; 25 - Rotating rack; 26 - Driving gear; 3 - Reflective strip; 4 - Module base. Specific embodiments

[0025] Next, the technical solutions in the embodiments of the present utility model will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present utility model. Obviously, the described embodiments are only a part of the embodiments of the present utility model, rather than all the embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present utility model. In the accompanying drawings, for clarity, the dimensions and relative dimensions of some parts may be enlarged.

[0026] In the description of the present utility model, unless otherwise clearly defined and limited, the terms "connected" and "linked" shall be interpreted in a broad sense. For example, it may be a fixed connection, a detachable connection, or integrated; it may be a mechanical connection or an electrical connection; it may be a direct connection or an indirect connection through an intermediate medium, and it may be the communication inside two components or the interaction relationship between two components. For those of ordinary skill in the art, the specific meanings of the above terms in the present utility model can be understood according to specific circumstances.

[0027] In the description of the present utility model, the orientation or positional relationships such as "upper", "lower", "left", "right", "front", "back", "center", "horizontal", "vertical", "top", "bottom", "inner", "outer", etc. are based on the orientation or positional relationships shown in the drawings. These are only for the convenience of description and simplifying the operation, rather than indicating or implying that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation. Therefore, it should not be construed as a limitation to the present utility model.

[0028] In addition, in the description of the present utility model, the terms "first" and "second" are only used for distinction in description, and cannot be construed as indicating or implying relative importance or implicitly specifying the quantity of the indicated technical features. In addition, the features defined with "first" and "second" may explicitly or implicitly include one or more of such features.

[0029] As shown in the attached Figures 1-3 drawings, the present utility model provides a mounting device for backlight module reflecting strips, which includes a feeding mechanism 1 and a mounting mechanism 2 arranged in the vertical direction. The feeding mechanism 1 includes a tray 11 for sequentially stacking several reflecting strips 3 laterally. A blanking port is formed on one side edge of the tray 11. The tray 11 is provided with a first feeding driving component for driving the reflecting strips 3 to move towards the blanking port. The mounting mechanism 2 includes a mounting plate 21, and the mounting plate 21 is connected with a mounting driving component for driving it to move between a feeding position close to the blanking port of the tray and a mounting position far from the blanking port of the tray.

[0030] Specifically, the mounting device of this embodiment is applicable to pasting films on the side walls of the backlight module. The feeding mechanism 1 and the mounting mechanism 2 are arranged vertically. Of course, in other usage scenarios, the feeding mechanism 1 and the mounting mechanism 2 can be arranged horizontally. In this embodiment, the mounting mechanism 2 is arranged below the feeding mechanism 1. Several reflecting strips 3 are stacked vertically on the tray 11. A blanking port is formed on one side edge of the tray 11. The reflecting strips 3 come out from the blanking port. The mounting plate 21 approaches the blanking port of the tray to pick up the materials, and moves the reflecting strips 3 to the mounting position through the mounting driving component to complete the mounting of the reflecting strips.

[0031] In an optimized embodiment, the mounting plate 21 is located below the tray 11. A second feeding driving component for conveying the reflecting strips 3 to the side wall of the mounting plate 21 is arranged between the mounting plate 21 and the blanking port of the tray. The reflecting strips move to the blanking port of the tray through the first feeding driving component, and then move to the side wall of the mounting plate under the action of the second feeding driving component. Then, under the action of the mounting driving component, the mounting plate and the reflecting strips move to the pasting position to complete the mounting of the reflecting strips.

[0032] When in the loading position, the side wall of the pasting plate 21 is flush with the blanking port, facilitating the movement of the reflective strip 3. In some embodiments, a limiting structure is further provided between the blanking port and the pasting plate to prevent the reflective strip from flipping in the vertical direction and affecting its pasting.

[0033] The material stacking in the material tray 11 includes: neatly stacking the reflective strips 3 into the material tray 11 in the pasting direction. The length and height of the material tray 11 are set according to the length and height of the reflective strip 3, and the depth of the material tray can be set according to the production line beat requirements and the thickness of the reflective strip to achieve the highest efficiency. In this embodiment, the thickness of the reflective strip is 0.2 mm, the material box stacking depth is 20 mm, and 100 reflective strips can be placed at a time.

[0034] In an optimized implementation manner, the second loading drive assembly includes a loading roller 16. The loading roller 16 is connected to the material tray 11 and is located at the blanking end of the material tray 11. The distance between the loading roller 16 and the material tray 11 is not greater than the thickness of the reflective strip 3, and the axial direction of the loading roller 16 is parallel to the length direction of the reflective strip 3. The loading roller 16 is located at the blanking end of the material tray 11. Preferably, the distance between the loading roller 16 and the material tray 11 is the same as the thickness of the reflective strip 3. The gap between the loading roller 16 and the material tray 11 only allows one reflective strip 3 to pass through. The first loading drive assembly pushes the reflective strip 3 towards the blanking port direction and compacts it onto the loading roller 16. When the loading roller 16 rotates, it can drive the reflective strip 3 to move, and the rotation of the loading roller 16 causes the reflective strip 3 to move towards the pasting plate 21. The loading roller 16 can be manually driven to rotate or driven by a motor, and its rotation speed can be adjusted according to requirements.

[0035] Preferably, the pasting device is applicable to the pasting of strip-shaped film materials. The length of the loading roller 16 is not less than the length of the reflective strip 3, so that the entire length of the reflective strip 3 can be covered and the force on each part of the reflective strip 3 is uniform. The loading roller 16 is subjected to rubber coating treatment to increase the friction force with the reflective strip 3, and the outer wall of the loading roller 16 is tangent to the lower end of the reflective strip 3, which can drive the reflective strip 3 to move.

[0036] Optimized implementation manner, as shown in the Figure 6 As shown in the attached drawings of the specification, a first baffle 12 is further provided at the blanking end of the material tray 11. The distance between the first baffle 12 and the material tray 11 is not greater than the thickness of the reflective strip 3, and the loading roller 16 is arranged on the first baffle 12. The loading roller 16 is located below the first baffle 12. The upper end of the outermost reflective strip 3 abuts against the first baffle 12, and the lower end abuts against the loading roller 16. The gap between the loading roller 16 and the material tray 11 allows one reflective strip 3 to pass through. The first baffle 12 is connected to the material tray 11. On the one hand, it can limit the reflective strip 3, and on the other hand, it can be used to install the loading roller 16.

[0037] Preferably, a cover plate 13 is further provided on the material tray 11 , a cavity is provided between the cover plate 13 and the material tray 11 , the first feeding drive assembly is arranged in the cavity, and a criss-crossing stiffening plate 131 is provided on the cover plate 13 to enhance the strength of the cover plate 13 .

[0038] Preferably, a handle 14 is provided on the cover plate 13 to facilitate the hand-carrying and movement of the mounting device.

[0039] Preferably, a second baffle 15 is provided at the bottom of the material tray 11, and the second baffle 15 is located between the material tray 11 and the pasting plate 21, and is used to limit the reflective strip 3 so that the reflective strip 3 moves to the pasting plate 21 along the reflective strip conveying channel.

[0040] In an optimized implementation mode, the feeding roller 16 is driven by a feeding motor 17, which is arranged on the cover plate 13, and the feeding motor 17 and the feeding roller 16 are driven by a belt. Of course, the feeding motor 17 and the feeding roller 16 can also be driven by gears.

[0041] In this embodiment, two ends of the feeding roller 16 are respectively connected to a feeding motor 17 , and both feeding motors 17 are driven by belts with the same transmission parameters to ensure that the two ends of the feeding roller 16 are evenly stressed.

[0042] For the long reflective strip, the traditional bearing support at both ends will cause the loading roller 16 to be insufficiently rigid, and the pressure in the middle section is less than that on the two sides, resulting in uneven force on the reflective strip 3, which affects the transportation of the reflective strip 3. In this embodiment, the loading roller 16 is provided with a plurality of bearing seats 18 along the axial direction, and each of the bearing seats 18 is installed on the first baffle 12. The loading roller 16 is supported in sections by evenly distributed bearing seats 18 according to the length, and the length of each section does not exceed 100 mm, ensuring that it has sufficient rigidity while covering the entire length of the reflective strip, so that the reflective strip remains flat and is evenly stressed and enters the front end of the board.

[0043] In the optimized implementation mode, since the downward stroke of the reflective strip 3 is greater than the stroke of one loading roller 16, two loading rollers 16 are used to apply force in sequence. The two loading rollers 16 are arranged along the reflective strip conveying channel to ensure that the reflective strip 3 is subjected to force throughout the entire process of moving downward to the pasting plate 21. The two loading rollers 16 are arranged in parallel and are both supported on the bearing seat 18. The two loading rollers 16 rotate synchronously. The two loading rollers 16 are driven by a belt, and the transmission parameters are designed to ensure that the roller linear speed is the same, so as to avoid uneven force in the width direction of the reflective strip during the stroke of the two rollers applying force at the same time.

[0044] In some embodiments, the tray 11 may adopt a cartridge. The cartridge has a cavity. The reflective strip 3 and the first loading driving assembly are arranged in the cavity. An opening is provided at the lower part of the discharging end of the cartridge for the reflective strip 3 to pass through. The loading roller 16 is arranged at the discharging end of the cartridge and is used to drive the reflective strip 3 to move. The loading roller 16 is connected to the cartridge.

[0045] In an optimized embodiment, the tray 11 is connected with a mounting seat 115 for mounting on the backlight module base. The attaching plate 21 is movably arranged on the tray 11 and the side wall of the attaching plate 21 faces the surface to be attached of the backlight module. Mounting seats 115 are provided at both ends of the bottom of the tray 11. The attaching plate 21 is located inside the two mounting seats 115. During use, the mounting seat 115 is adapted to the base of the backlight module and can be mounted on the backlight module. At this time, the side wall of the attaching plate 21 faces the surface to be attached of the backlight module. The attaching driving mechanism can drive the attaching plate 21 to translate, and then attach the reflective strip 3 to the backlight module.

[0046] In an optimized embodiment, a plurality of vacuum adsorption holes 22 for adsorbing the reflective strip 3 are formed in the side wall of the attaching plate 21. Each of the vacuum adsorption holes 22 is uniformly distributed on the attaching plate 21. The attaching plate 21 is a vacuum chuck and is internally provided with a gas flow channel. The attaching plate 21 is connected with a vacuum pump. After the reflective strip 3 moves to the attaching plate 21 through the loading roller 16, the reflective strip 3 is adsorbed on the attaching plate 21. The attaching driving assembly drives the attaching plate 21 to move towards the backlight module and presses the reflective strip 3 on the product to complete the attachment of the reflective strip 3. Before the reflective strip 3 is attached, the release paper of the adhesive on the reflective strip 3 needs to be torn off, and then the attachment is carried out.

[0047] In an optimized embodiment, a plurality of photoelectric sensors 23 are arranged on the attaching plate 21. The photoelectric sensors 23 are arranged at the lower end of the attaching plate 21. When the reflective strip 3 moves towards the attaching plate 21 and completely falls to the position of the photoelectric sensors 23, the attaching plate 21 will receive the signal output by the photoelectric sensors 23 and start the adsorption operation to adsorb the reflective strip 3, so as to ensure that the reflective strip 3 is positioned within the allowable error range, thereby ensuring the attachment accuracy. The vacuum adsorption holes 22 are uniformly distributed on the attaching plate 21, which can ensure that the reflective strip 3 is uniformly stressed everywhere and avoid wrinkles on the reflective strip 3, affecting the attachment quality of the reflective strip 3. When the reflective strip is attached, the second loading driving assembly can stop loading, that is, the loading roller stops moving. After the attachment operation is completed, the second loading driving assembly starts loading again.

[0048] Optimized implementation mode, the mounting driving assembly includes a mounting motor 24, the mounting motor 24 is arranged on the cover plate of the material tray 11, and the mounting motor 24 is in gear transmission with the mounting plate 21. Preferably, to ensure uniform force on both ends of the mounting plate 21, the mounting motors 24 are respectively arranged at both ends of the mounting plate 21, and the transmission parameters of the two mounting motors 24 are the same. A rotating rack 25 is provided at one end of the mounting plate 21 away from the vacuum suction holes 22, and a transmission gear 26 that is in transmission cooperation with the transmission rack 25 is provided on the mounting motor 24. The mounting motor 24 can drive the mounting plate 21 to move between the loading position and the mounting position.

[0049] The mounting process is as follows: The reflective strip 3 moves downward to the target position of the mounting plate 21 under the drive of the loading roller 16. The vacuum pump is turned on, and the mounting plate 21 adsorbs the reflective strip 3. Manually tear off the backing release paper, and then place the whole device on one side of the module to be mounted. The device is positioned through the bottom positioning pins and the module base. Finally, the mounting plate 21 realizes the pressing action through the drive gear and rack of the mounting motor 24. After maintaining the pressure for a few seconds, the action ends. The mounting plate 21 is also driven by two symmetric servo motors. The front end surface thereof is made of a silicone-like soft material, and the vacuum air holes are small and evenly distributed, ensuring uniform mounting pressure, no bubbles are generated, and the mounting yield is guaranteed. Through various positioning and limiting structures, the mounting accuracy of this device can reach ±0.2 mm, and the mounting consistency is high.

[0050] Optimized implementation mode, as shown in the attached Figure 2 As shown in the figure, the first loading driving assembly includes a top block 19 and an elastic member 110. The top block 19 is arranged on the material tray 11. One end of the elastic member 110 is connected to one end of the material tray 11 away from the unloading end, and the other end of the elastic member 110 is connected to the top block 19. The elastic direction of the elastic member 110 faces the unloading end of the material tray 11. Under the action of the elastic member 110, the top block 19 moves the reflective strip 3 towards the unloading end.

[0051] Preferably, the elastic member 110 is preferably a spring. A guide post 111 is connected to the top block 19. The guide post 111 passes through the side wall of the material tray 11, and a limit block 112 is connected to the end of the guide post 111. The spring is sleeved on the guide post 111. After the reflective strip 3 is placed on the material tray 11, the spring is compressed and applies an elastic force to the reflective strip 3, which can realize the automatic loading of the reflective strip 3 until the last reflective strip 3 is pushed to the unloading end.

[0052] Preferably, a slide 113 is provided on the material tray 11, and a slide groove 114 slidably matched with the slide 113 is provided on the top block 19. Specifically, the slide 113 is a stepped slide, and the slide groove 114 is an L-shaped slide. The slide groove 114 cooperates with the slide 113, and the top block 19 is arranged under the cover plate 13. The top block 19 can be limited vertically so that the top block 19 moves in the horizontal direction.

[0053] Preferably, for mounting long strips of film materials, multiple groups of first feeding drive assemblies arranged side by side are provided, and the elasticity of each spring is the same, so that the force is evenly applied to each part of the reflective strip, which facilitates compacting the reflective strip 3 to the feeding roller 16 to complete the loading of the reflective strip 3. In this embodiment, it can also be used for mounting short reflective strips, and each group of first feeding drive assemblies drives the corresponding reflective strip, so that multiple groups of products can be mounted at the same time, thereby improving the mounting efficiency.

[0054] The working principle of the mounting device of the utility model is to stack the reflective strips 3 on the material tray 11 in sequence, and the top block 19 presses the reflective strips 3 on the first baffle 12 and the feeding roller 16. The feeding start button is pressed, and the feeding motor 17 is started. The feeding roller 16 rotates to drive a reflective strip 3 to fall to the front end of the mounting plate 21 of the mounting mechanism. The photoelectric sensor detects whether the reflective strip is in place. If not, check whether the material is stuck, check for abnormalities, and re-operate. If the reflective strip is detected to be in place, the vacuum pump is started, and the reflective strip is adsorbed on the mounting plate. The release paper on the back of the reflective strip is torn off, and the mounting device is placed on the base 4 of the module to be mounted. At this time, the mounting start button is pressed, and the mounting motor is started, driving the mounting plate and the reflective strip to press against the side wall of the module base. The pressure is maintained for a few seconds, and the vacuum pump is turned off to complete the mounting. As shown in the attached manual Figures 4-6 The following is a schematic diagram of mounting.

[0055] Meanwhile, the contents not described in detail in this specification belong to the prior art known to those skilled in the art.

[0056] Those skilled in the art will appreciate that the present invention can be implemented in many other specific forms without departing from the spirit and scope of the present invention. Although the embodiments of the present invention have been described, it should be understood that the present invention should not be limited to this embodiment, and those skilled in the art can make changes and modifications within the spirit and scope of the present invention as defined by the attached claims.

Claims

1. A backlight module reflective strip mounting device, characterized in that: It includes a loading mechanism and a mounting mechanism arranged in a vertical direction, the loading mechanism includes a material tray for stacking a plurality of reflective strips in sequence laterally, a loading port is provided on one side of the material tray, a first loading drive component for driving the reflective strips to move toward the loading port is provided on the material tray, and the mounting mechanism includes a mounting plate, the mounting plate is connected to a mounting drive component for driving it to move between a loading position close to the loading port of the material tray and a mounting position away from the loading port of the material tray.

2. The backlight module reflective strip mounting device according to claim 1, characterized in that: The pasting plate is located below the material tray, and a second feeding drive assembly for conveying the reflective strip to the side wall of the pasting plate is provided between the pasting plate and the material tray.

3. The backlight module reflective strip mounting device according to claim 2, characterized in that: The second feeding drive assembly includes a feeding roller, which is connected to the material tray and located at the unloading port of the material tray. The distance between the feeding roller and the material tray is not greater than the thickness of the reflective strip, and the axial direction of the feeding roller is parallel to the length direction of the material tray.

4. The backlight module reflective strip mounting device according to claim 3, characterized in that: The unloading port of the material tray is also provided with a first baffle, the distance between the first baffle and the material tray is not greater than the thickness of the reflective strip, and the loading roller is arranged on the first baffle.

5. The backlight module reflective strip mounting device according to claim 4, characterized in that: A plurality of bearing seats are axially arranged on the feeding roller, and each of the bearing seats is mounted on the first baffle.

6. The backlight module reflective strip mounting device according to claim 1, characterized in that: The material tray is connected with a mounting seat for mounting on the backlight module base, and the pasting plate is movably arranged on the material tray and the side wall of the pasting plate is opposite to the backlight module to be pasted.

7. The backlight module reflective strip mounting device according to claim 1, characterized in that: The first feeding drive assembly includes a top block and an elastic member, wherein the top block is arranged on the material tray, one end of the elastic member is connected to an end of the material tray away from the unloading end, and the other end of the elastic member is connected to the top block.

8. The backlight module reflective strip mounting device according to claim 7, characterized in that: The material tray is provided with a slideway, and the top block is provided with a slide groove which is slidably matched with the slideway.

9. The backlight module reflective strip mounting device according to claim 1, characterized in that: A plurality of vacuum adsorption holes for adsorbing the reflective strips are provided on the side wall of the pasting plate, and the vacuum adsorption holes are evenly distributed on the pasting plate.

10. The backlight module reflective strip mounting device according to claim 1, characterized in that: A plurality of photoelectric sensors are arranged on the plate.