Base of advertisement display rack and advertisement display rack

By connecting the storage bracket to the inner wall of the enclosure in the base of the advertising display stand, the problem of top plate deformation is solved, achieving structural stability and convenient storage.

CN223526852UActive Publication Date: 2025-11-07ZHILUREN (HUNAN) DISPLAY PRODUCTS CO LTD
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Patent Information

Application Number
CN202423096981.2
Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
Filing Date
2024-12-13
Publication Date
2025-11-07
Estimated Expiration
2034-12-13

AI Technical Summary

Technical Problem

In traditional advertising display stands, the storage brackets are connected to the inner wall of the top panel, which makes the top panel prone to deformation, affecting the stability and lifespan of the display stand.

Method used

Design a base for an advertising display stand. By connecting the storage bracket to the inner wall of the enclosure, the weight of the pole is borne by the enclosure, preventing deformation of the top plate and improving structural stability.

Benefits of technology

By transferring the weight of the pole to the surrounding area, deformation of the top panel is prevented, which improves the structural stability and service life of the advertising display stand, while also making it easy to store and carry.

✦ Generated by Eureka AI based on patent content.

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Abstract

The embodiment of the utility model discloses a base of an advertisement display rack and the advertisement display rack. A base of an advertisement display rack comprises a base body and a storage support. Wherein the seat body comprises a top plate and a surrounding part; the surrounding part is annularly arranged on the edge of the top plate, and the surrounding part and the top plate define a containing cavity with a downward opening; the storage support is arranged in the containing cavity and connected to the inner wall face of the surrounding part, and the storage support is provided with a rod body storage position. The advertisement display rack base is connected with the inner wall face of the surrounding part through the containing support, the weight of the rod body is transmitted to the surrounding part, deformation of the top plate is avoided, and the structural stability is improved. And the top plate and the surrounding part form a stable structure to ensure the stability of the seat body. Meanwhile, the containing cavity defined by the top plate and the surrounding part and the containing support arranged in the containing cavity facilitate containing of accessories such as the vertical rods, the pictures and the transverse rods, and a user can carry the device conveniently.
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Description

TECHNICAL FIELD

[0001] The present application relates to the field of advertising display equipment, in particular to a base of an advertising display stand and the advertising display stand. BACKGROUND

[0002] The advertising display stand is a common advertising tool and is widely used in various commercial activities and advertising places. The traditional advertising display stand design usually includes a base and several telescopic or assemblable rod bodies for supporting and displaying advertising pictures.

[0003] In order to facilitate transportation and storage, a storage support is arranged in the base to store the rod bodies. The advertising display stand usually connects the storage support to the inner wall surface of the top plate. In this case, the top plate bears the weight of the storage support. In the storage state, the top plate also bears the weight of the rod bodies and the picture frame. This makes the top plate easily deformed, thereby affecting the stability of the advertising display stand.

[0004] The above content is only used to assist in understanding the technical solutions of the utility model and does not mean that the above content is prior art. CONTENT OF THE UTILITY MODEL

[0005] In view of the above problems, the utility model provides a base of an advertising display stand, which aims to solve the technical problem that the storage support in the advertising display stand is connected to the inner wall surface of the top plate of the base, causing the top plate to be easily deformed.

[0006] To achieve the above purpose, the base of the advertising display stand provided by the utility model includes a seat body and a storage support. The seat body includes a top plate and a surrounding part. The surrounding part is annularly arranged at the edge of the top plate, and the surrounding part and the top plate form a cavity with a downward opening.

[0007] The storage support is arranged in the cavity and is connected to the inner wall surface of the surrounding part. The storage support has a rod body storage position. Further, the surrounding part includes two side plates, and the two side plates are respectively connected to the two ends of the top plate in a first direction. The side plates are bent to form a surrounding edge, and the surrounding edge is arranged opposite to the top plate. The surrounding edge forms the opening.

[0008] Further, the surrounding edge has an upward supporting surface, and the two ends of the storage support are connected to the surrounding edge in the first direction.

[0009] In an embodiment, the surrounding part includes a base and two vertical rod support seats.

[0010] The base includes a first top plate extending in a second direction. The seat body includes a first surrounding edge arranged opposite to the first top plate.

[0011] The stand support base comprises a side wall and a second top plate extending in a first direction; the surrounding edge comprises a second surrounding edge arranged opposite to the second top plate; the side walls of the two stand support bases are arranged opposite in a second direction, and the side wall, the second top plate and the second surrounding edge form a slot;

[0012] The two ends of the base in the second direction are inserted into the slots respectively; the receiving support is arranged in the slot and connected with the inner wall surface of the side wall; the first direction and the second direction intersect.

[0013] Further, the side wall is provided with a mounting position;

[0014] The receiving support is arranged at the mounting position; or, the receiving support is provided with a picture receiving slot corresponding to the position of the mounting position; and a protection pad is arranged at the mounting position.

[0015] In an embodiment, the receiving support is provided with a picture receiving slot; the second surrounding edge is provided with a avoiding gap corresponding to the position of the picture receiving slot, and the avoiding gap is communicated with the opening.

[0016] In an embodiment, the receiving support is provided with a cross rod receiving slot and a stand rod receiving slot for accommodating a plurality of stand rods;

[0017] The top plate comprises a first plate and a second plate connected with each other; the first direction is a front-rear direction, the first plate is located at the rear side of the second plate; the height difference between the first plate and the surrounding edge is greater than the height difference between the second plate and the surrounding edge;

[0018] The stand rod receiving slot is arranged adjacent to the first plate, and the cross rod receiving slot is arranged adjacent to the second plate.

[0019] In an embodiment, the receiving support is detachably connected with the surrounding part; or, the receiving support is integrally formed with the surrounding part.

[0020] In an embodiment, the receiving support comprises a frame body and a stop piece; the frame body is arranged in the cavity, the rod body receiving position comprises a rod body accommodating slot arranged on the frame body, and the slot opening of the rod body accommodating slot faces downward; the stop piece comprises a first end and a second end arranged opposite; in the stop state, the first end is connected with the surrounding part, and the second end is clamped between the frame body and the surrounding part to stop the slot opening of the rod body accommodating slot; in the unlocking state, the stop piece avoids the slot opening of the rod body accommodating slot.

[0021] The utility model also provides an advertisement display stand, including rod body and the base of any one of the advertisement display stand in above-mentioned embodiment, the rod body is placed in the rod body receiving position of the base of the advertisement display stand.

[0022] The utility model provides a base of advertisement exhibition stand, including seat body and accomodating support. Among them, seat body includes top plate and surrounds the department, surrounds the department and top plate and surrounds the department who forms the cavity with downward open, accomodating support is placed in the cavity, and is connected to the inner wall surface of the department, accomodating support has the pole body accomodating position. The utility model discloses a base of advertisement exhibition stand is accomodated support connection department inner wall surface, and the pole body weight is delivered to the department, avoids the deformation of top plate, improves the structural stability. Top plate and the department form a stable structure, ensure the seat body firm. At the same time, the cavity formed by top plate and the department and accomodating support placed in the cavity are convenient for accomodating vertical pole, picture frame, crossbar and other accessories, and are convenient for user to carry. BRIEF DESCRIPTION OF DRAWINGS

[0023] In order to more clearly illustrate the technical scheme in the embodiment of the present application, the drawings needed to be used in the embodiment description will be briefly introduced. Obviously, the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative labor.

[0024] Figure 1 The structure schematic diagram of the embodiment of the utility model advertisement exhibition stand in use state is shown.

[0025] Figure 2 For Figure 1 The structure schematic diagram of the advertisement exhibition stand in another view angle is shown.

[0026] Figure 3 For Figure 1 The structure schematic diagram of the advertisement exhibition stand in accomodating state is shown.

[0027] Figure 4 For Figure 3 The structure schematic diagram of the advertisement exhibition stand in another view angle is shown.

[0028] Figure 5 For Figure 4 The explosion map of the base of the advertisement exhibition stand is shown.

[0029] Figure 6 The structure schematic diagram of another embodiment of the utility model advertisement exhibition stand in accomodating state is shown.

[0030] Figure 7 For Figure 6 The explosion map of the base of the advertisement exhibition stand is shown.

[0031] Explanation of the drawings:

[0032]

[0033]

[0034] The purposes, functional features and advantages of the utility model will be further explained in combination with embodiments with reference to the drawings. DETAILED DESCRIPTION

[0035] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by a person of ordinary skill in the art without creative work are within the protection scope of the present application. In addition, the technical solutions in each embodiment can be combined with each other, but the combination should be based on the fact that a person of ordinary skill in the art can realize the combination, and when the combination of the technical solutions appears contradictory or unachievable, it should be considered that the combination of the technical solutions does not exist and is not within the protection scope of the utility model.

[0036] It should be noted that if the embodiments of the utility model involve directional indications (such as up, down, left, right, front, back, etc.), the directional indications are only used to explain the relative position relationship, movement condition, etc. between components in a certain posture, and if the certain posture changes, the directional indications also change accordingly.

[0037] In addition, if the embodiments of the utility model involve descriptions such as "first", "second", etc., the descriptions of "first", "second", etc. are only for description purposes, and cannot be understood as indicating or implying the relative importance of the indicated technical features or implicitly indicating the number of the indicated technical features. Therefore, the features with "first" and "second" can explicitly or implicitly include at least one of the features. In addition, the meaning of "and / or" appearing throughout the text is that it includes three parallel solutions. For example, "A and / or B" includes A solution, or B solution, or A and B solutions.

[0038] The utility model provides a base of advertisement display stand. The base of advertisement display stand is mainly used for supporting and stabilizing the whole advertisement display stand structure.

[0039] In the embodiments of the utility model, please refer to Figures 1 to 7 The base 100 of the advertisement display stand includes a seat body 10 and a storage support 20. The seat body 10 includes a top plate 11 and a surrounding part. The surrounding part is annularly arranged at the edge of the top plate 11, and the surrounding part and the top plate 11 form a cavity 14 with a downward opening 13. The storage support 20 is arranged in the cavity 14 and connected to the inner wall surface of the surrounding part. The storage support 20 has a rod body storage position.

[0040] The seat body 10 is the supporting base part of the advertising stand 1000, and provides the overall structural framework. The top plate 11 is the upper part of the seat body 10, and serves to support and carry the upper advertising board or other articles. The surrounding part is arranged around the edge of the top plate 11, and the main function of the surrounding part is to form a cavity 14 in combination with the top plate 11, so as to ensure the stability and safety of the articles contained. The cavity 14 provides an internal space for storing the receiving bracket 20, the rod body 200 or a picture frame, etc.

[0041] The cavity 14 has a downward opening 13, which facilitates the storage and removal of the rod body 200, picture frame or other articles.

[0042] The receiving bracket 20 is arranged in the cavity 14, and has a rod body storage position. The rod body storage position can not only store the rod body 200, but also store a picture frame or the like. Here, the stored articles are not specifically limited, and only a dedicated storage position is shown. The receiving bracket 20 allows the user to store the rod body 200 and the picture frame in the designated position, so that the rod body 200 is stored in an orderly manner.

[0043] The seat body 10 in the embodiment bears the structural support function when in use, and is converted into a storage container in the storage state, thereby avoiding the trouble of additionally arranging a storage container, and realizing the optimization of space utilization and the improvement of operation convenience.

[0044] When the receiving bracket 20 is connected to the inner wall surface of the top plate 11, the weight of the rod bodies 200 is mainly borne by the top plate 11. Since the weight distribution of the rod bodies 200 can be uneven, for example, when long and short rods, thick and thin rods are mixed and stored, the top plate 11 can be locally deformed due to excessive force. When external force (such as jolting during transportation, accidental collision in the display site, etc.) is encountered, the deformation of the top plate 11 can be aggravated. In severe cases, the deformation of the top plate 11 can cause the stored rod bodies 200 to be squeezed or collided, and thus the use performance of the rod bodies 200. Moreover, with the passage of time and frequent storage operations, the deformation of the top plate 11 can become more and more serious, affecting the overall structural stability and service life of the base 100 of the advertising stand.

[0045] In the embodiment, the receiving bracket 20 is connected to the inner wall surface of the surrounding part, and at this time the weight of the rod bodies 200 is mainly borne by the surrounding part. The surrounding part, as a structure surrounding the edge of the top plate 11, has better load-bearing capacity to cope with lateral pressure. The weight of the rod bodies 200 is transmitted to the surrounding part through the receiving bracket 20, avoiding the problem of deformation of the top plate 11 due to directly bearing the weight of the rod bodies 200, and well protecting the integrity of the top plate 11, so as to ensure that the base 100 of the advertising stand can stably play its supporting role for a long time.

[0046] The utility model provides a kind of base 100 of advertising stand, including seat body 10 and storage support 20. Among them, seat body 10 includes top plate 11 and enclosure part;Enclosure part is annularly arranged on the edge of top plate 11, and enclosure part and top plate 11 are enclosed to form the cavity 14 with downward opening 13;Storage support 20 is placed in cavity 14, and is connected to the inner wall surface of enclosure part, and storage support 20 has the rod body storage site.The utility model discloses the base 100 of advertising stand is connected to the inner wall surface of enclosure part by storage support 20, and the weight of rod body 200 is transferred to enclosure part, avoid top plate deformation, improve structural stability.Top plate 11 and enclosure part form a stable structure, ensure that seat body 10 is firm.Meanwhile, top plate 21, the cavity 14 formed by enclosure part and the storage support 20 placed in cavity 14 facilitate the storage of vertical pole, picture, cross bar and other accessories, facilitate user carrying.

[0047] Further, please refer to Figure 1 、 Figure 5 And Figure 7 , enclosure part includes two side plates 121, and two side plates 121 are respectively connected to the two ends of top plate 11 in the first direction;Side plate 121 is bent to form enclosing edge 122, and enclosing edge 122 is oppositely arranged with top plate 11, and enclosing edge 122 is enclosed to form opening 13.

[0048] In the embodiment, two side plates 121 are respectively connected to the two ends of top plate 11 in the first direction, and play a key role in longitudinal support.During the use of advertising stand 1000, whether it is to bear the weight of advertising display components during display or under the influence of external environmental factors (such as wind, slight collision, etc.), side plate 121 can provide vertical stability support for the entire structure, to prevent top plate 11 from deforming or collapsing due to uneven stress.

[0049] Meanwhile, as an important part of enclosure part, side plate 121 and top plate 11 jointly define the spatial range of cavity 14, providing a relatively closed storage space for storage support 20 and other components (such as spare parts of stand, connecting accessories, etc.) that can be placed in cavity 14, playing a protection and accommodation role.

[0050] Enclosing edge 122 plays a positioning and supporting role for the base of entire advertising stand 1000.It contacts the ground, determines the position boundary of the base 100 of advertising stand on the horizontal plane, and can bear part of the weight from rod body 200 and storage components.For example, when advertising stand 1000 is placed on uneven ground, enclosing edge 122 can adjust the levelness of stand through its structural strength and contact with the ground, to prevent the stand from tilting.

[0051] Further, please refer to Figures 3 to 5 , enclosing edge 122 has upward supporting surface;Storage support 20 is connected to enclosing edge 122 at both ends in the first direction.

[0052] In this embodiment, the bearing surface of the surrounding edge 122 is mainly used to bear the weight. The receiving bracket 20 connected here bears the weight of the plurality of rod bodies 200 directly after the plurality of rod bodies 200 are placed, and the weight is dispersed to the ground. This direct support is more stable than the connection of the receiving bracket 20 to the top plate 11, because the top plate 11 mainly bears the weight of the display stand body, and additional bearing of the weight of the receiving bracket 20 and the plurality of rod bodies 200 can cause the top plate 11 to deform or the connection structure to be damaged.

[0053] In an embodiment, referring to Figure 6 , the seat body 10 includes a base 123 and two vertical rod support seats 124; the base 123 includes a first top plate 1231 extending along a second direction; the surrounding edge 122 includes a first surrounding edge 1232 arranged opposite to the first top plate 1231; the vertical rod support seat 124 includes a side wall 1244 and a second top plate 1241 extending along a first direction; the surrounding edge 122 includes a second surrounding edge 1242 arranged opposite to the second top plate 1241; the two side walls 1244 are arranged opposite to each other in the second direction, and the side wall 1244, the second top plate 1241, and the second surrounding edge 1242 form a slot 1246; the base 123 is inserted into one of the slots 1246 at both ends in the second direction; the receiving bracket 20 is arranged in the slot 1246 and connected to the inner wall surface of the side wall 1244; and the first direction and the second direction intersect.

[0054] In this embodiment, the cooperation of the base 123 and the vertical rod support seat 124 makes the seat body 10 form a stable frame body 21 system. The first top plate 1231 of the base 123 and the second top plate 1241 of the vertical rod support seat 124 share the weight, the side wall 1244 provides vertical support and lateral restraint, and the first surrounding edge 1232 and the second surrounding edge 1242 enhance the rigidity of each part. Arranging the receiving bracket 20 in the slot 1246 of the vertical rod support seat 124 makes full use of the space in the slot 1246, and effectively utilizes the internal space of the advertising display stand 1000.

[0055] The receiving bracket 20 of this embodiment is connected to the inner wall surface of the side wall 1244, and obtains the lateral restraint force provided by the side wall 1244. When the rod body 200 is received and the weight of the rod body 200 is applied to the receiving bracket 20, the side wall 1244 can effectively support the receiving bracket 20 to prevent it from deforming or being damaged due to excessive force. At the same time, when the display stand is subjected to external force (such as wind blowing, collision, etc.), the firm connection of the side wall 1244 and the receiving bracket 20 can also ensure the stability of the position of the receiving bracket 20 in the slot 1246, and prevent displacement or loosening, so as to protect the received rod body 200 from being affected.

[0056] The first direction and the second direction intersecting means that they are non-parallel, and the first direction and the second direction have an included angle greater than 0. In some embodiments, the first direction and the second direction are perpendicular or approximately perpendicular.

[0057] Further, referring to Figure 5 and Figure 7 , the side wall 1244 is provided with a mounting position 1245; the receiving bracket 20 is arranged at the mounting position 1245; or, the receiving bracket 20 is provided with a picture receiving groove 211 at a position corresponding to the mounting position 1245; and the mounting position 1245 is provided with a protective pad 30.

[0058] In some embodiments, the side wall 1244 is provided with a mounting position 1245; and the receiving bracket 20 is arranged at the mounting position 1245. The mounting position 1245 provided on the side wall 1244 provides a special and accurate fixing point or area for the receiving bracket 20. It ensures that the relative position of the receiving bracket 20 in the surrounding structure is accurate and stable, avoids the position deviation or shaking caused by random placement, and thus improves the assembly efficiency.

[0059] Further, referring to Figure 7 , the mounting position 1245 adopts an embedded clamping groove design, and the clamping groove is integrally formed with the side wall 1244. When a relatively large weight is borne, the force can be evenly dispersed along the side wall 1244 material of the periphery of the clamping groove, reducing local stress concentration, thereby ensuring the safety and stability of the structure. At the same time, a convex column can be arranged in the clamping groove, so that the receiving bracket 20 can be fixed to the side wall 1244 through the cooperation of the screw and the convex column. In this way, the space in the clamping groove can be fully utilized, and the structural strength and aesthetics of the side wall 1244 can be ensured.

[0060] In other embodiments, referring to Figure 5 , the side wall 1244 is provided with a mounting position 1245; the receiving bracket 20 is provided with a picture receiving groove 211 at a position corresponding to the mounting position 1245; and the mounting position 1245 is provided with a protective pad 30. The protective pad 30 can prevent the edges of both ends of the picture from being scratched, scratched or worn during the process of being put in and taken out, and ensure the appearance integrity of the picture.

[0061] In summary, the mounting position 1245 on the side wall 1244 not only defines the mounting position 1245 of the receiving bracket 20 in some embodiments, but also defines the mounting position 1245 in the protective pad 30 in other embodiments. In this way, it is conducive to the migration and reuse of the same vertical rod support frame between different display racks. By reusing the mounting position 1245, only the receiving bracket 20 matched therewith needs to be replaced, reducing the research and development, manufacturing and material costs. At the same time, it also reduces the waste of resources caused by frequent replacement of the vertical rod support seat 124.

[0062] In an embodiment, referring toFigure 4 and Figure 5 The frame receiving bracket 20 is provided with a picture frame receiving slot 211; the second surrounding edge 1242 is provided with an avoiding gap 1243 corresponding to the position of the picture frame receiving slot 211, and the avoiding gap 1243 is in communication with the opening 13.

[0063] In the embodiment, the main function of the avoiding gap 1243 in communication with the picture frame receiving slot 211 is to provide an unobstructed channel for the picture frame during the process of receiving and taking out. When it is needed to put the picture frame into the receiving slot, the operator can smoothly guide the picture frame into the picture frame receiving slot 211 through the avoiding gap 1243; similarly, when the picture frame is taken out, the avoiding gap 1243 also makes the operation more convenient, without the need to bypass the entire surrounding edge 122 structure, reducing the complexity of the operation and the risk of damage to the picture frame.

[0064] In an embodiment, please refer to Figures 3 to 7 The frame receiving bracket 20 is provided with a horizontal rod receiving slot 212 and a vertical rod receiving slot 213 for accommodating a plurality of vertical rods; the top plate 11 comprises a first plate 111 and a second plate 112 connected to each other; the first direction is the front-rear direction, and the first plate 111 is located at the rear side of the second plate 112; the height difference between the first plate 111 and the surrounding edge 122 is greater than the height difference between the second plate 112 and the surrounding edge 122; the vertical rod receiving slot 213 is arranged adjacent to the first plate 111, and the horizontal rod receiving slot 212 is arranged adjacent to the second plate 112.

[0065] In the embodiment, the connection of the first plate 111 and the second plate 112 and the different height differences between them and the surrounding edge 122 create different space levels. This enables the layout of the frame receiving bracket 20 below the top plate 11 to be optimized according to the type of the rod body 200. Specifically, the greater height difference between the first plate 111 and the surrounding edge 122 provides more abundant vertical space for the vertical rod receiving slot 213, because the number of vertical rods is generally larger and the overall weight is generally heavier than that of the horizontal rods, and more vertical space is needed for placement; and the relatively smaller height difference between the second plate 112 and the surrounding edge 122 forms a space more suitable for the horizontal rod receiving slot 212, because the number of horizontal rods is relatively small and does not require too much space, and such a layout makes the space utilization more reasonable.

[0066] At the same time, when the picture frame is normally hung, the design of the lower front side and the higher rear side of the base 100 can make the picture frame block part of the base 100, so that the picture frame occupies a wider visual range and avoids the influence of the base 100 on the visual effect of the picture frame.

[0067] The vertical rod receiving groove 213 is arranged adjacent to the first plate 111, and the horizontal rod receiving groove 212 is arranged adjacent to the second plate 112. This is equivalent to storing the overall heavier vertical rod in the position close to the first plate 111, and storing the shorter and lighter horizontal rod in the position close to the second plate 112. In this way, it helps to optimize the weight distribution of the entire advertising rack 1000 base, so that the front side of the advertising rack 1000 base is light and the rear side is heavy. In the normal placement state, this rearward shift of the center of gravity makes the center of gravity vertical line closer to the rear side of the base, and the heavier part of the rear side can provide more effective support, thereby increasing the ability of the base to resist tilting.

[0068] In an embodiment, the receiving bracket 20 is detachably connected to the surrounding portion; or, the receiving bracket 20 is integrally formed with the surrounding portion.

[0069] In some embodiments, the receiving bracket 20 is detachably connected to the surrounding portion. The detachable connection includes but is not limited to bolt connection, clamping groove buckle connection. Such detachable connection not only facilitates maintenance and replacement, improves the maintainability and service life of the advertising rack 1000; but also facilitates transportation and storage, and the disassembly of the receiving bracket 20 can significantly reduce the overall volume and space occupation, and store the receiving bracket 20 separately, thereby avoiding damage caused by mutual extrusion and collision with the seat body 10 and other components during transportation, thereby reducing transportation cost and storage difficulty, and improving logistics and warehousing efficiency.

[0070] In other embodiments, the receiving bracket 20 is integrally formed with the surrounding portion to enhance the overall integrity and stability of the structure. At this time, there is no connection gap or weak link between the receiving bracket 20 and the surrounding portion. When the advertising rack 1000 is subjected to external force, such as wind blowing, personnel collision, etc. when placed outdoors, the force can be more smoothly transmitted in the entire structure. The integrally formed receiving bracket 20 and the surrounding portion form a rigid body as a whole, and the force is uniformly dispersed from the part subjected to the external force to the entire structure, including the receiving bracket 20 and the surrounding portion.

[0071] In an embodiment, please refer to Figures 4 to 6 The receiving bracket 20 includes a bracket body 21 and a stop piece 22; the bracket body 21 is arranged in the cavity 14, and the rod body receiving position includes a rod body accommodating groove provided on the bracket body 21, and the groove opening of the rod body accommodating groove faces downward; the stop piece 22 includes a first end and a second end arranged opposite to each other; in the locked state, the first end is connected to the surrounding portion, and the second end is clamped between the bracket body 21 and the surrounding portion to stop the groove opening of the rod body accommodating groove; in the unlocked state, the stop piece 22 avoids the groove opening of the rod body accommodating groove.

[0072] In the embodiment, the frame body 21, as the main part of the storage support 20, is provided with recesses, clamping grooves or intervals of different shapes and sizes, so that various types of rod bodies 200 can be orderly placed, and the rod bodies 200 are prevented from being entangled, collided or dropped during storage, and the components of the base 100 of the advertising display stand can be properly stored and arranged when not in use, and the advertising display stand can be quickly assembled next time.

[0073] The stopper 22 can prevent the frame body 21 from being displaced, shaken or coming out of the slot of the rod body accommodating groove due to external force (such as shaking or swinging during carrying), so as to ensure that the frame body 21 is always in the predetermined position, and the safety and stability of the rod body 200 and other components stored in the frame body 21 are ensured.

[0074] In the stop state, the first end is connected to the surrounding part, and the second end is clamped between the frame body 21 and the surrounding part. In some embodiments, referring to Figure 4 and Figure 5 , the first end is connected to the first surrounding edge 1232, and the second end is clamped between the first surrounding edge 1232 and the frame body 21. In some embodiments, referring to Figure 6 and Figure 7 , the first end is connected to the second surrounding edge 1242, and the second end is clamped between the second surrounding edge 1242 and the frame body 21. Further, the second end and the frame body 21 have a elastic buckle structure, such as that the second end is provided with an elastic buckle, and the frame body 21 is provided with a guide slope matched with the elastic buckle. In this way, the stopper 22 can be quickly unlocked.

[0075] In the unlocked state, the stopper 22 avoids the slot of the rod body accommodating groove. This makes the slot of the rod body accommodating groove unobstructed, and facilitates the user to take out the rod body 200 from the rod body accommodating groove. In some embodiments, the second end of the stopper 22 rotates relative to the frame body 21. This rotating design makes the stopper 22 can be easily separated from or change the clamping state between the frame body 21 and the surrounding part, so as to realize the unlocking of the frame body 21, and also can prevent the user from losing the stopper 22 in the unlocked state.

[0076] In some embodiments, the base 100 of the advertising display stand is also provided with a handle. The handle makes it convenient for the user to move and carry the base 100 of the advertising display stand.

[0077] The utility model also provides an advertising display stand 1000, referring to Figure 1 and Figure 2The advertising stand 1000 comprises a rod body 200 and an advertising stand base 100. The specific structure of the advertising stand base 100 is described above. Since the advertising stand 1000 adopts all the technical solutions of the above-mentioned embodiments, it has all the beneficial effects brought by the technical solutions of the above-mentioned embodiments. The rod body 200 is placed in the rod body storage position of the advertising stand base 100.

[0078] In this embodiment, the advertising stand base 100 serves as the support part of the entire stand. It provides a stable placement basis for the stand. The rod body 200 is connected to the advertising stand base 100, which provides a convenient infrastructure for adding various auxiliary equipment to the stand. For example, lighting fixtures, promotional slogan plates, display racks and other auxiliary components can be easily installed on the rod body 200 to enrich the display function of the advertising stand 1000. When in use, the connection mode of the advertising stand base 100 includes but is not limited to the slot 1246 type connection, bolt connection and buckle type connection.

[0079] When the advertising stand 1000 is not in use, the rod body 200 can be conveniently stored in the storage bracket 20 of the base. The storage bracket 20 is provided with a storage slot or clamping position specially designed for the shape and size of the rod body 200. The rod body 200 can be placed in it in an orderly manner, avoiding the rod body 200 from being scattered randomly during transportation or storage, reducing the risk of loss or damage of the rod body 200, and also facilitating quick assembly of the stand for next use.

[0080] Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit them; although the present application has been described in detail with reference to the above embodiments, those skilled in the art should understand that they can still modify the technical solutions recorded in the above embodiments, or make equivalent replacement for part of the technical features; and these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A base for an advertising stand, characterised in that, The application relates to an advertising display stand. The advertising display stand comprises a seat body and a stand body; the seat body comprises a top plate and a surrounding part; the surrounding part is arranged around the edge of the top plate, and the surrounding part and the top plate form a cavity with a downward opening; and The stand body is arranged in the cavity, and is connected to the inner wall surface of the surrounding part; the stand body has a rod body receiving position.

2. The base of claim 1, wherein The surrounding part comprises two side plates; the two side plates are respectively connected to the two ends of the top plate in a first direction; the side plates are bent to form surrounding edges; the surrounding edges are arranged opposite to the top plate; and the surrounding edges form the opening.

3. The base of claim 2, wherein The surrounding edges have upward supporting surfaces; and the stand body is connected to the surrounding edges at the two ends in the first direction.

4. The base of claim 2, wherein The seat body comprises a base and two vertical rod supporting seats. The base comprises a first top plate extending along a second direction; the surrounding edges comprise first surrounding edges arranged opposite to the first top plate; the vertical rod supporting seats comprise side walls and second top plates extending along the first direction; the surrounding edges comprise second surrounding edges arranged opposite to the second top plates; the side walls of the two vertical rod supporting seats are arranged opposite to each other in the second direction; the side walls, the second top plates and the second surrounding edges form insertion slots; the base is inserted into the insertion slots at the two ends in the second direction; the stand body is arranged in the insertion slots and connected to the inner wall surfaces of the side walls; and the first direction intersects with the second direction. The side walls are provided with mounting positions. The stand body is arranged in the mounting positions; or the stand body is provided with picture frame receiving slots corresponding to the positions of the mounting positions; and protective pads are arranged at the mounting positions.

5. The base of claim 4, wherein The stand body is provided with picture frame receiving slots; the second surrounding edges are provided with avoiding notches corresponding to the positions of the picture frame receiving slots; and the avoiding notches are communicated with the opening. The stand body is provided with horizontal rod receiving slots and vertical rod receiving slots for accommodating a plurality of vertical rods.

6. The base of claim 4, wherein The top plate comprises a first plate and a second plate connected to each other; the first direction is a front-rear direction; the first plate is located at the rear side of the second plate; the height difference between the first plate and the surrounding edges is greater than the height difference between the second plate and the surrounding edges; the vertical rod receiving slots are arranged adjacent to the first plate; and the horizontal rod receiving slots are arranged adjacent to the second plate.

7. A base for an advertising stand according to any one of claims 2 to 6, wherein, The stand body is detachably connected to the surrounding part; or the stand body is integrally formed with the surrounding part. The stand body comprises a frame and a stopper; the frame is arranged in the cavity; the rod body receiving position comprises a rod body accommodating slot arranged in the frame; the slot opening of the rod body accommodating slot faces downward; the stopper comprises a first end and a second end arranged opposite to each other; in a stop state, the first end is connected to the surrounding part, and the second end is clamped between the frame and the surrounding part to stop the slot opening of the rod body accommodating slot; and in an unlocking state, the stopper avoids the slot opening of the rod body accommodating slot. The advertising display stand comprises a rod body and a base of the advertising display stand according to any one of claims 1-9.

8. A base for an advertising stand according to any one of claims 1 to 6, wherein, ​ 9. A base for an advertising stand according to any one of claims 1 to 6, wherein, ​ 10. An advertising stand, characterized in that ​