Bar-shaped advertising machine
By incorporating internal thread mounting holes, a control motor, and a cushioning pad, the design solves the problem of cumbersome angle adjustment in existing bar advertising machines, enabling convenient adjustment and buffer reset of the display screen angle. This adapts to different installation locations and viewer perspectives, improving the advertising display effect.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- SHENZHEN XIANGCHENG HIGH-TECH IND CO LTD
- Filing Date
- 2025-05-07
- Publication Date
- 2026-04-14
AI Technical Summary
Existing bar advertising machines require specialized tools for adjusting the display angle, which is cumbersome to operate and has a narrow adjustable angle range, failing to meet the needs of different installation locations and viewers' viewing angles. In particular, they cannot effectively display advertising content when installed at a high position.
It adopts a structure including internal threaded mounting holes, control motor, adjusting gear, swing shaft and buffer pad. The motor drives the gear and gear ring to rotate, which drives the swing shaft to adjust the angle of the display screen. The buffer pad and spring structure realize the buffer reset of the display screen to avoid collision damage.
It enables convenient adjustment of the display screen angle, expands the adjustment range, adapts to different installation positions and audience viewing angles, improves the display effect of advertising content, and reduces the difficulty of operation and maintenance costs.
Smart Images

Figure CN224120992U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of advertising equipment technology, specifically a strip advertising machine. Background Technology
[0002] A strip advertising display is a narrow, elongated advertising display device that integrates display screen technology, multimedia playback technology, and an intelligent control system. It typically has a large aspect ratio, allowing it to display various advertising content and information in a limited space in a unique form. For example, in commercial venues such as shopping malls, supermarkets, and specialty stores, strip advertising displays can be installed in prominent locations such as above shelves, at store entrances, and near elevators. Due to its unique strip shape, it stands out among many traditional advertising formats and can quickly attract the attention of passing customers. For instance, installing a strip advertising display above a cosmetics counter can play promotional videos for new cosmetic products, showcasing the product's effects and unique selling points, attracting consumers to stop and watch, thereby increasing the likelihood of purchase.
[0003] However, in practical use, existing bar advertising machines have many shortcomings in terms of adjusting the display angle: most bar advertising machines require professional tools for angle adjustment, and sometimes even require disassembling part of the outer casing, making the operation cumbersome and increasing the difficulty and time cost for installation and maintenance personnel; the adjustable angle range is narrow, which cannot meet the needs of different installation positions and audience viewing angles, especially when the installation position is high, it is impossible to adjust the display angle according to different installation heights, making it impossible to clearly and effectively display the advertising content to the target audience. Utility Model Content
[0004] The purpose of this utility model is to provide a bar advertising machine to solve the many shortcomings of existing bar advertising machines in terms of display angle adjustment mentioned in the background art: most bar advertising machines require professional tools for angle adjustment, and even require the disassembly of part of the outer shell for adjustment, which is cumbersome and increases the difficulty and time cost of installation and maintenance personnel; the adjustable angle range is narrow, which cannot meet the needs of different installation positions and audience viewing angles, especially when the installation position is high, it is impossible to adjust its display angle according to different installation heights, making it impossible to clearly and effectively display the advertising content to the target audience.
[0005] To achieve the above objectives, this utility model provides the following technical solution: it includes a base and a display screen, wherein the rear end of the base is provided with an internal thread mounting hole;
[0006] The lower front end of the base has an installation opening, and a control motor is fixedly mounted inside the installation opening. An adjusting gear is fixedly mounted on the transmission shaft of the control motor. An adjusting gear ring is meshed with the front end of the adjusting gear. A swing shaft is fixedly mounted in the middle of the adjusting gear ring. Mounting blocks are fixedly mounted on the outer curved surfaces at both ends of the swing shaft. The upper end of the base has contraction holes on both sides. A press limit switch is fixedly mounted in the middle of the inner side of the contraction hole. A support spring is fixedly mounted on the outer end of the inner side of the contraction hole. A contraction column is fixedly mounted on the outer end of the support spring. A buffer pad is fixedly mounted on the outer end of the contraction column.
[0007] Preferably, the base is electrically connected to the display screen via wires, and a power interface, a power switch, a communication interface, and a memory card slot are respectively embedded and fixed on both sides of the base. Heat dissipation grooves are respectively provided at the bottom of the base and the rear of the display screen.
[0008] Preferably, there are several internal thread mounting holes, which are symmetrically distributed around the rear end of the base.
[0009] Preferably, the control motor is a lockable motor.
[0010] Preferably, the swing shaft is rotatably connected to the lower front side of the base via a bearing seat. There are two mounting blocks, which are symmetrically distributed with respect to the outer curved surfaces at both ends of the swing shaft. The front end of each mounting block is fixedly connected to the lower rear side of the display screen.
[0011] Preferably, there are two shrinkage holes, which are symmetrically distributed on both sides of the upper end of the base, and the pressing limit switch is electrically connected to the control motor through a controller and wires.
[0012] Preferably, the inner side of the shrinkage column is movably connected to the inner wall of the shrinkage hole.
[0013] Compared with the prior art, the beneficial effects of this utility model are:
[0014] When the mounting base is at a high position and the display angle of the screen needs to be adjusted, the present invention controls the activation of a control motor. When the control motor is activated, it drives the adjustment gear to rotate. When the adjustment gear rotates, it meshes with and drives the adjustment gear ring to rotate. When the adjustment gear ring rotates, it drives the swing shaft to rotate. When the swing shaft rotates, it drives the display screen to swing downward through the mounting block to adjust the display angle. This allows for both advertising display and easy downward adjustment of the display screen's angle.
[0015] This invention also simultaneously drives the display screen to swing back and forth when the control motor rotates to reset. During this swinging motion, a buffer pad provides cushioning support, which in turn causes the retractable column to move linearly inward. This inward movement of the retractable column compresses the support spring and presses against the limit switch. When the limit switch is pressed, the control motor can be stopped by the controller, thus facilitating a buffered reset of the display screen and preventing damage from collisions during reset. Attached Figure Description
[0016] Figure 1 This is a schematic diagram of the overall structure of a strip advertising machine according to the present invention. Figure 1 ;
[0017] Figure 2 This is a schematic diagram of the overall structure of a strip advertising machine according to the present invention. Figure 2 ;
[0018] Figure 3 This is a schematic diagram of the overall structure of a strip advertising machine according to the present invention. Figure 3 ;
[0019] Figure 4 This is a cross-sectional view of the overall structure of a strip advertising machine according to this utility model.
[0020] In the diagram: 1. Base; 2. Display screen; 3. Internal thread mounting hole; 4. Mounting opening; 5. Control motor; 6. Adjusting gear; 7. Adjusting gear ring; 8. Swing shaft; 9. Mounting block; 10. Retraction hole; 11. Press limit switch; 12. Support spring; 13. Retraction column; 14. Buffer pad. Detailed Implementation
[0021] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model.
[0022] Please see Figure 1-4This utility model provides a technical solution for a strip advertising machine: it includes a base 1 and a display screen 2. The base 1 is electrically connected to the display screen 2 through wires. A power interface, a power switch, a communication interface and a memory card slot are respectively embedded and fixed on both sides of the base 1. Heat dissipation grooves are opened at the bottom of the base 1 and the rear end of the display screen 2, so that heat dissipation can be achieved through the heat dissipation grooves. A number of internal thread mounting holes 3 are opened at the rear end of the base 1, and they are symmetrically distributed at the rear end of the base 1, so that the base 1 can be installed and fixed by mounting bolts through the internal thread mounting holes 3.
[0023] A mounting opening 4 is provided on the front side of the lower end of the base 1. A control motor 5 is fixedly mounted inside the mounting opening 4. The control motor 5 is a lockable motor. An adjusting gear 6 is fixedly mounted on the transmission shaft of the control motor 5. An adjusting gear ring 7 is meshed with the front end of the adjusting gear 6. A swing shaft 8 is fixedly mounted in the middle of the adjusting gear ring 7. The swing shaft 8 is rotatably connected to the front side of the lower end of the base 1 through a bearing seat. Two mounting blocks 9 are fixedly mounted on the outer curved surfaces at both ends of the swing shaft 8, symmetrically distributed with respect to the outer curved surfaces at both ends of the swing shaft 8. The front end of the mounting blocks 9 is fixedly connected to the rear side of the lower end of the display screen 2. Shrinkage holes 10 are provided on both sides of the upper end of the base 1. There are two shrink holes 10, which are symmetrically distributed on both sides of the upper end of the base 1. A press limit switch 11 is fixedly installed in the middle of the inner side of the shrink hole 10. The press limit switch 11 is electrically connected to the control motor 5 through the controller and wires, so that the control motor 5 can be stopped by pressing the limit switch 11 in conjunction with the controller. A support spring 12 is fixedly installed at the outer end of the inner side of the shrink hole 10. A shrink column 13 is fixedly installed at the outer end of the support spring 12. The inner side of the shrink column 13 is movably connected to the inner wall of the shrink hole 10, so that the shrink hole 10 and the support spring 12 provide elastic limit support for the shrink column 13. A buffer pad 14 is fixedly installed at the outer end of the shrink column 13.
[0024] Working principle: In use, this utility model uses the internal thread mounting hole 3 and mounting bolts to install and fix the base 1. When the base 1 is installed and fixed, the advertisement can be displayed on the display screen 2. When the installation position of the base 1 is high and the display angle of the display screen 2 needs to be adjusted, the control motor 5 is turned on. When the control motor 5 is turned on, it will drive the adjusting gear 6 to rotate. When the adjusting gear 6 rotates, it will mesh and drive the adjusting gear ring 7 to rotate. When the adjusting gear ring 7 rotates, it will drive the swing shaft 8 to rotate. When the swing shaft 8 rotates, it will drive the display screen 2 to swing downward through the mounting block 9 to adjust the display angle. Thus, while displaying advertisements, it is easy to swing downward to adjust the display angle of the display screen 2.
[0025] Simultaneously, when the display screen 2 needs to be reset, the control motor 5 is activated to rotate in the reverse direction. When the control motor 5 rotates in the reset direction, it will synchronously drive the display screen 2 to swing in the reset direction. When the display screen 2 swings in the reset direction, the buffer pad 14 will provide buffer support for the display screen 2. When the buffer pad 14 provides buffer support for the display screen 2, it will drive the retraction column 13 to move in a straight line inward. When the retraction column 13 moves in a straight line inward, it will push the compression support spring 12 and press the limit switch 11. When the limit switch 11 is pressed, the control motor 5 can be stopped by the controller, thereby realizing the function of buffering the reset of the display screen 2 and avoiding collision damage to the display screen 2 during the reset.
[0026] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such process, method, article, or apparatus.
[0027] Although embodiments of the present invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the present invention, the scope of which is defined by the appended claims and their equivalents.
Claims
1. A bar-shaped advertising machine, characterized in that: It includes a base (1) and a display screen (2), wherein the rear end of the base (1) is provided with an internal thread mounting hole (3); The base (1) has an installation opening (4) on the front side of its lower end. A control motor (5) is fixedly installed inside the installation opening (4). An adjusting gear (6) is fixedly installed on the transmission shaft of the control motor (5). An adjusting gear ring (7) is meshed with the front end of the adjusting gear (6). A swing shaft (8) is fixedly installed in the middle of the adjusting gear ring (7). Mounting blocks (9) are fixedly installed on the outer curved surfaces at both ends of the swing shaft (8). The base (1) has contraction holes (10) on both sides of its upper end. A press limit switch (11) is fixedly installed in the middle of the inner side of the contraction hole (10). A support spring (12) is fixedly installed at the outer end of the inner side of the contraction hole (10). A contraction column (13) is fixedly installed at the outer end of the support spring (12). A buffer pad (14) is fixedly installed at the outer end of the contraction column (13).
2. A strip advertising machine according to claim 1, characterized in that: The base (1) is electrically connected to the display screen (2) via wires. Power interface, power switch, communication interface and memory card slot are respectively embedded and fixed on both sides of the base (1). Heat dissipation grooves are respectively opened at the bottom of the base (1) and the rear end of the display screen (2).
3. A strip advertising machine according to claim 2, characterized in that: There are several internal thread mounting holes (3), which are symmetrically distributed at the rear end of the base (1).
4. A strip advertising machine according to claim 3, characterized in that: The control motor (5) is composed of a lockable motor.
5. A strip advertising machine according to claim 4, characterized in that: The swing shaft (8) is rotatably connected to the lower front side of the base (1) by bearing seat support. There are two mounting blocks (9), which are symmetrically distributed with respect to the outer curved surfaces at both ends of the swing shaft (8). The front end of the mounting block (9) is fixedly connected to the lower rear side of the display screen (2).
6. A strip advertising machine according to claim 5, characterized in that: There are two shrinkage holes (10), which are symmetrically distributed on both sides of the upper end of the base (1). The press limit switch (11) is electrically connected to the control motor (5) through the controller and wires.
7. A strip advertising machine according to claim 6, characterized in that: The inner side of the shrink column (13) is movably connected to the inner wall of the shrink hole (10).