Packaging box

By applying the optical principle of infinite reflection to the packaging box, and using a semi-reflective lens and a mirror to create an infinite reflection visual effect, the problem of packaging boxes lacking creativity and attractiveness is solved, achieving a unique visual effect and enhancing the market competitiveness of the product.

CN224211623UActive Publication Date: 2026-05-08卜海云
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
卜海云
Filing Date
2025-06-17
Publication Date
2026-05-08

AI Technical Summary

Technical Problem

The existing packaging lacks creativity and appeal, and fails to effectively attract consumers' attention through visual effects.

Method used

Employing the optical principle of infinite reflection, the packaging box uses a semi-reflective mirror and a reflector on both sides, combined with light-emitting components, to create an infinite reflection visual effect, enhancing the clarity and number of virtual images, and enriching the visual experience by dynamically adjusting the angle of the mirrors.

Benefits of technology

Enhance product appeal and market competitiveness through unique visual effects, increase product fun and visual appeal, boost consumer purchasing desire, and achieve simple structure, low cost, and ease of manufacturing and use.

✦ Generated by Eureka AI based on patent content.

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Abstract

The utility model discloses a packing box, which is characterized in that a semi-reflecting and semi-transmitting mirror is arranged on the side A of a box body for loading an object, a reflecting mirror is arranged on the side B of the box body, the side A and the side B are respectively positioned on two sides of the object, and the side A and the side B are two opposite sides; and the reflecting mirror is selected from a mirror reflecting mirror or a semi-reflecting and semi-transmitting mirror. A unique visual effect is created through the optical principle, the attraction of products can be greatly improved, the products stand out of numerous like products, the attention of consumers is attracted, and the market competitiveness of the products is improved; consumers can appreciate the visual effect of infinite reflection of the packaged object, the interestingness and ornamental value of the product are increased, and the buying desire of the consumers is improved. The device is simple in structure, easy to manufacture and use, low in cost and high in market popularization value.
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Description

Technical Field

[0001] This utility model relates to a packaging box. Background Technology

[0002] Plane mirror imaging follows the law of reflection, where the angle of incidence equals the angle of reflection. When light propagates between parallel mirrors, each reflection generates a symmetrical virtual image. If the mirrors are parallel and of sufficient size, light can theoretically reflect an infinite number of times, forming an infinitely nested sequence of images, known as infinite reflection. The essence of infinite reflection is the geometric representation of the cyclic path of light within an ideal parallel reflecting interface and the conservation of energy. Its realization depends on the flatness, parallelism, and reflectivity of the mirrors, but real-world attenuation makes "infinity" merely a visual approximation.

[0003] Display is a fundamental function of packaging. Visual perception theory indicates that the human brain has a rapid response to color and pattern; therefore, the visual appeal of packaging design directly affects a product's attractiveness. With increasing market competition, consumers have higher and higher demands for the visual experience of products. However, existing packaging boxes can only display the physical appearance, lacking creativity and appeal. Utility Model Content

[0004] This invention aims to give packaging boxes a unique visual effect through the application of the principle of infinite reflection optics, which can more effectively attract consumers' attention. To solve the above-mentioned technical problems, the technical solution adopted by this invention is a packaging box, including a box body for loading objects, characterized in that a semi-reflective mirror is provided on side A of the box body, and a reflector is provided on side B of the box body. Sides A and B are located on opposite sides of the object; the reflector is selected from a specular reflector or a semi-reflective mirror.

[0005] In one embodiment, the housing is equipped with a light-emitting component. This provides illumination to the space or object inside the housing, compensating for insufficient or attenuated light, thus making the virtual image in the infinite reflection phenomenon clearer and increasing the number of virtual images.

[0006] In one embodiment, the box is partially or entirely transparent or semi-transparent, allowing for direct observation of the infinite reflection phenomenon of the object without opening the box.

[0007] In one embodiment, side A of the housing is formed by a semi-reflective lens.

[0008] In one embodiment, the housing consists of several sets of opposing semi-reflective lenses.

[0009] In one embodiment, the angle between the mirror surfaces of the A-side semi-reflective lens and the B-side reflector ranges from 0 to 20 degrees. Furthermore, the A-side semi-reflective lens and / or the B-side reflector are mounted on a swing shaft, and a driving component causes the A-side semi-reflective lens and / or the B-side reflector to swing. This allows for different mirror angles to be presented at any time, forming a dynamic reflection system and further enriching the visual effect.

[0010] Preferably, the shape of the box is selected from tetrahedron, hexahedron, octahedron, cylinder, and multifaceted cube.

[0011] Preferably, the mirror structure of the semi-reflective mirror and / or the reflector is selected from a plane mirror, a curved mirror, or an irregularly shaped mirror.

[0012] In one embodiment, the object contained in the box is a birthday cake or a birthday gift.

[0013] The beneficial effects of this utility model are that, by adopting the above-mentioned solution and creating a unique visual effect through optical principles, it can significantly enhance the product's attractiveness, making it stand out among many similar products, attracting consumers' attention, and improving the product's market competitiveness. Consumers can appreciate the visual effect of infinite reflection of the packaged object, increasing the product's interest and visual appeal, and enhancing consumers' desire to purchase. This utility model has a simple structure, is easy to manufacture and use, has low cost, and has high market promotion value.

[0014] Of course, any product implementing this utility model does not necessarily need to achieve all of the advantages described above at the same time.

[0015] In the description of this specification, references to terms such as "an embodiment," "example," "specific example," etc., indicate that a specific feature, structure, material, or characteristic described in connection with that embodiment or example is included in at least one embodiment or example of the present invention. In this specification, illustrative expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials, or characteristics described may be combined in any suitable manner in one or more embodiments or examples. Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention pertains. The term "and / or" as used herein includes any and all combinations of one or more of the associated listed items.

[0016] It should be understood that the terms "center," "longitudinal," "lateral," "length," "width," "thickness," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," "clockwise," "counterclockwise," "axial," "radial," and "circumferential" indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are only for the convenience of describing this utility model and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on this utility model.

[0017] Furthermore, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of indicated technical features. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one of that feature. In the description of this utility model, "a plurality of" means at least two, such as two, three, etc., unless otherwise explicitly specified.

[0018] In this utility model, unless otherwise explicitly specified and limited, the terms "installation," "connection," "joining," and "fixing," etc., should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral part; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; they can refer to the internal communication of two components or the interaction between two components, unless otherwise explicitly limited. Those skilled in the art can understand the specific meaning of the above terms in this utility model according to the specific circumstances.

[0019] In this utility model, unless otherwise explicitly specified and limited, "above" or "below" the second feature can mean that the first feature is in direct contact with the second feature, or that the first feature is in indirect contact with the second feature through an intermediate medium. Furthermore, "above," "on top of," and "over" the second feature can mean that the first feature is directly above or diagonally above the second feature, or simply that the first feature is at a higher horizontal level than the second feature. "Below," "below," and "under" the second feature can mean that the first feature is directly below or diagonally below the second feature, or simply that the first feature is at a lower horizontal level than the second feature.

[0020] It should be noted that when an element is referred to as being "fixed to" or "set on" another element, it can be directly on the other element or there may be an intervening element. When an element is considered to be "connected to" another element, it can be directly connected to the other element or there may be an intervening element. The terms "vertical," "horizontal," "upper," "lower," "left," "right," and similar expressions used herein are for illustrative purposes only and do not represent the only possible implementation. Attached Figure Description

[0021] Figure 1 This is a schematic diagram of the packaging box structure of Example 1;

[0022] Figure 2 This is a schematic diagram of the internal structure of the cake after it has been placed inside in Example 1.

[0023] Figure 3 This is a schematic diagram of the packaging box structure for Example 2.

[0024] Figure 4 This is a schematic diagram of the packaging box structure for Example 3.

[0025] Figure 5 This is a schematic diagram of the packaging box structure for Example 4.

[0026] Figure 6 This is a schematic diagram of the packaging box structure of Example 5.

[0027] Figure 7 This is a schematic diagram of the packaging box structure of Example 6.

[0028] Figure 8 This is a schematic diagram of the packaging box structure of Example 7.

[0029] Figure 9 This is a schematic diagram of the packaging box structure of Example 8. Detailed Implementation

[0030] Example 1: See Appendix Figure 1-2 This illustrates a specific structure of the present invention. The packaging box includes a box body for holding an object—a birthday cake. A first semi-reflective lens 3 is provided on side A of the box body 1, and a reflector 4 is provided on side B of the box body 1. Sides A and B are located on opposite sides of the birthday cake. The reflector 4 can be a mirror or a second semi-reflective lens. In this example, the box body 1 includes a light-emitting component—a switch-controlled light strip 5. The light-emitting component can be installed inside or outside the box body 1, sufficient to provide illumination for the space or object inside the box, compensating for insufficient or attenuated light to make the virtual image in the infinite reflection phenomenon clearer and more numerous. In well-lit environments, the light-emitting component may not be necessary.

[0031] In the example, the box 1 can be entirely transparent or semi-transparent. For instance, sides A and B can be semi-reflective lenses, while the other two sides and the lid (not shown in the figure) are transparent, so that the infinite reflection of the birthday cake, candlelight, and cake fireworks can be directly observed without opening the box, effectively enhancing the atmosphere of the birthday party.

[0032] In other embodiments, side A, side B, and the other two sides may also be semi-reflective mirrors.

[0033] The box 1 can also be partially transparent, such as only side A being a semi-reflective mirror, side B being an opaque mirror, and the rest being opaque. When an observer looks inside the box through the first semi-reflective mirror 3, they can see the virtual image of the cake being reflected repeatedly, creating the visual effect of "countless cakes".

[0034] In the example, side A of the housing 1 is directly formed by the first semi-reflective lens 3. In other embodiments, a transparent side can also be provided on side A of the housing 1, and the first semi-reflective lens 3 can be mounted on this side.

[0035] In one embodiment, the reflectivity of the semi-reflective mirror ranges from 20% to 80%, and the corresponding transmittance ranges from 80% to 20%. Based on the designed packaging visual effect, the reflectivity and transmittance of the semi-reflective mirror are adjusted within the range of values ​​to control the sharpness and number of virtual images and the distance between virtual images.

[0036] Existing technologies have achieved precise control of the reflectivity and transmittance of semi-reflective mirrors through coating processes. By coating the lens surface with corresponding multi-layered thin films, the desired reflectivity and transmittance ratio can be achieved. For example, a semi-reflective mirror with a reflectivity of 30% and a transmittance of 70% can be designed by adjusting the thickness and material of the thin films. In this example, the reflectivity and transmittance of the semi-reflective mirror can be adjusted as needed to achieve the designed packaging visual effect. The sum of the reflectivity and transmittance of the semi-reflective mirror is 100%, and they are inversely related. By adjusting the ratio of reflectivity to transmittance, the sharpness and number of virtual images and the distance between them can be controlled as needed. According to our experiments, the numerical range that best demonstrates the desired visual effect in packaging applications is: a reflectivity range of 20% to 80% for the semi-reflective mirror, and a corresponding transmittance range of 80% to 20%. The specific relationships within this numerical range can be seen in the actual data and relative effect descriptions shown in the table below:

[0037] Reflectivity (R) Transmittance (T) Virtual image sharpness Number of virtual images Distance between virtual images 20% 80% Highest least recent 30% 70% high few close 40% 60% Medium+ medium- medium- 50% 50% medium medium medium 60% 40% medium- Medium+ Medium+ 70% 30% Low many Far 80% 20% lowest most Farthest

[0038] Example 2 : See appendix Figure 3This reflects another specific structure of the present invention. The difference from Embodiment 1 is that the reflector 201 on side B of the box and the semi-reflective lens 205 on side A may not be parallel.

[0039] In existing theories of infinite reflection optics, light rays should propagate between parallel mirrors. That is, the angle between the two planes (called the mirror angle) of the semi-reflective mirror on side A and the mirror on side B should be zero. In practice, we have found that in packaging applications, the mirror angle can also be non-zero. A certain degree of mirror angle not only creates the infinite reflection effect required for packaging but also enriches the visual effect of the packaging design. In the example, the mirror angle between the semi-reflective mirror 205 on side A and the mirror 201 on side B ranges from 0 to 20 degrees. In the example, the mirror 201 on side B of the box is mounted on a swing shaft 202. The upper end of the swing shaft 202 is mounted in a bearing seat 204, and the lower end is connected to a drive motor 203. The drive motor 203 drives the mirror 201 to swing. When the mirror 201 swings, it presents different mirror angles with the semi-reflective mirror 205, forming a dynamic reflection system, further enriching the visual effect.

[0040] Example 3: See Appendix Figure 4 This reflects another specific structure of the present invention. The difference from Embodiment 1 is that the box body is a hexahedron, and the six sides can be divided into three corresponding groups of opposing sides: first A side 301 and first B side 302, second A side 303 and second B side 304, and third A side 305 and third B side 306. Each group of opposing sides is respectively provided with a semi-reflective lens and a reflector, and all the reflectors can be semi-reflective lenses.

[0041] Example 4: See Appendix Figure 5 This reflects another specific structure of the present invention. The difference from Embodiment 3 is that the box body is octahedral.

[0042] Example 5: See Appendix Figure 6 This reflects another specific structure of the present invention. The difference from Embodiment 3 is that the box body is a multi-faceted cube, composed of upper and lower boxes, which can be opened at the splicing part 503. The multiple sets of opposite sides corresponding to the multi-faceted cube can be divided into quadrilateral opposite sides 501 and triangular opposite sides 502. In the triangular opposite sides 502, the vertices of the triangles on side A and side B are reversed, which does not affect the achievement of the purpose of the invention. The reflectors are all semi-reflective mirrors for better effect.

[0043] Example 6 : See appendix Figure 7This illustrates another specific structure of the present invention. The difference from Embodiment 1 is that the box body is cylindrical, and both the semi-reflective mirror 601 on side A and the reflector 602 on side B are semi-circular arcs. The two semi-circular arcs are joined together to form a cylinder, which is then mounted on the base 603. Using a semi-reflective mirror provides better performance.

[0044] Example 7: See Appendix Figure 8 This illustrates another specific structure of the present invention. The difference from Embodiment 1 is that both the semi-reflective mirror 701 on side A and the reflector 702 on side B are curved mirror surfaces. Using a semi-reflective mirror provides better performance. In this example, the concave portions of the two curved mirror surfaces are arranged opposite each other; in other embodiments, the convex portions of the two curved mirror surfaces may be arranged opposite each other, or the convex portion of one curved mirror surface may be arranged opposite the concave portion of another curved mirror surface.

[0045] Example 8: See Appendix Figure 9 This illustrates another specific structure of the present invention. The difference from Embodiment 1 is that the semi-reflective mirror 801 on side A and the reflector 802 on side B are both irregularly shaped mirrors mounted on the base 803, creating an effect similar to a funhouse mirror. The box in this example is not enclosed.

[0046] The embodiments of the present invention disclosed above are merely illustrative of the present invention. The embodiments do not exhaustively describe all details, nor do they limit the present invention to the specific implementations described. Obviously, many modifications and variations can be made based on the content of this specification. This specification selects and describes these embodiments in detail with reference to the accompanying drawings to better explain the principles and practical applications of the present invention, thereby enabling those skilled in the art to better understand and utilize the present invention. However, the present invention can be implemented in many other ways different from those described herein, and those skilled in the art can make similar improvements without departing from the spirit of the present invention. Therefore, the present invention is limited only to the claims and their full scope and equivalents, and not to the specific embodiments disclosed.

Claims

1. A packaging box, comprising a box body for loading objects, characterized in that, A semi-reflective lens is provided on side A of the box, and a reflector is provided on side B of the box. Sides A and B are located on opposite sides of the object. The reflector is selected from a specular reflector or a semi-reflective lens.

2. A packaging box as described in claim 1, characterized in that, The box is equipped with a light-emitting component.

3. A packaging box as described in claim 1, characterized in that, The box may be partially or entirely transparent or semi-transparent.

4. A packaging box as described in claim 1, characterized in that, Side A of the box is composed of a semi-reflective lens.

5. A packaging box as described in claim 1, characterized in that, The box is composed of several sets of opposing semi-reflective lenses.

6. A packaging box as described in claim 1, characterized in that, The angle between the mirror surfaces of the A-side semi-reflective lens and the B-side reflector ranges from 0 to 20 degrees.

7. A packaging box as described in claim 1, characterized in that, The A-side semi-reflective lens and / or the B-side reflector are mounted on a swing shaft, and the driving component drives the A-side semi-reflective lens and / or the B-side reflector to swing.

8. A packaging box as described in claim 1, characterized in that, The shape of the box is selected from tetrahedron, hexahedron, octahedron, cylinder, and multifaceted cube.

9. A packaging box as described in claim 1, characterized in that, The mirror structure of the semi-reflective lens and / or reflector is selected from a plane mirror, a curved mirror, or an irregularly shaped mirror.

10. A packaging box as described in claim 1, characterized in that, The box contains a birthday cake or a birthday gift.