PR video generation support method for business operator

Abstract

To provide a method for supporting generation of an effective PR video of a product.SOLUTION: A method supports generation of a PR video of a product to be sold by a business operator in a system in which a server terminal, a business operator user terminal, and a purchaser user terminal are connected to each other via a network. A control unit of the server terminal receives a plurality of video data divided into a plurality of story elements from the user terminal of the business operator selling the product, receives a plurality of comment data corresponding respectively to the plurality of story elements from the user terminal, and generates video contents based on the plurality of received video data and comment data.SELECTED DRAWING: Figure 6

Description

[Technical field]

[0001] The present invention relates mainly to a method for supporting the creation of promotional videos for businesses. [Background technology]

[0002] 2. Description of the Related Art Recently, technology for generating promotional videos for advertising and promoting products sold by businesses has become widespread.

[0003] As a technique for supporting a user in editing a video, for example, a technique for generating a video based on a material video and a template, as disclosed in Patent Document 1, has been disclosed. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2020-129357 A Summary of the Invention [Problem to be solved by the invention]

[0005] The technology disclosed in Patent Document 1 relates to technology for automatically generating videos to be distributed to user terminals, and is characterized by generating videos that match the preferences of the viewing user. However, there is a need for consumer users to learn about and purchase products, including the events (stories) related to the products, including the production process, such as small-scale products produced by craft businesses through ethical production processes, and to promote the products (things) and stories (events) for that purpose.

[0006] In view of the above-mentioned needs, an object of the present invention is to provide a method for supporting the creation of effective product promotional videos. [Means for solving the problem]

[0007] In one aspect of the present invention, there is provided a method for supporting the creation of a promotional video for a product sold by a business, in which a control unit of a server terminal receives a plurality of video data divided into a plurality of story elements from a user terminal of the business selling the product, receives a plurality of comment data corresponding to each of the plurality of story elements from the user terminal, and generates video content based on the received plurality of video data and comment data. Effect of the Invention

[0008] According to the present invention, it is possible to provide a method for supporting the creation of an effective promotional video for a product. [Brief description of the drawings]

[0009] [Figure 1] 1 is a block diagram showing a PR video production support system according to a first embodiment of the present invention. [Diagram 2] 2 is a functional block diagram showing the server terminal 100 of FIG. 1. [Diagram 3] 2 is a functional block diagram showing a business operator user terminal 200A of FIG. 1. FIG. [Figure 4] FIG. 2 is a diagram showing an example of user data stored in the server 100. [Diagram 5] FIG. 2 is a diagram showing an example of video data stored in a server 100. [Figure 6] 4 is a flowchart showing an example of a method for supporting the creation of a promotional video according to the first embodiment of the present invention. [Figure 7] FIG. 11 is a diagram showing an example of an information screen about a business operator displayed on a purchasing user terminal according to the first embodiment of the present invention. [Figure 8] FIG. 2 is a diagram showing an example of a playback screen of video content displayed on a purchasing user terminal according to the first embodiment of the present invention. [Figure 9] 2 is a flowchart showing an example of a product price setting method according to the first embodiment of the present invention. [Figure 10] FIG. 4 is a diagram showing an example of product price information according to the first embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Note that the embodiment described below does not unduly limit the contents of the present invention described in the claims. Furthermore, not all of the components shown in the embodiment are necessarily essential components of the present invention.

[0011] <Configuration> 1 is a block diagram showing a system for supporting the creation of a promotional video according to a first embodiment of the present invention. This system 1 is composed of, for example, a server terminal 100 that executes support for the creation of a promotional video, a business user terminal 200A related to a business that produces and sells products, and a purchasing user terminal 200B that purchases the products. For convenience of explanation, each terminal is described as being a single terminal or a specific number of terminals, but the number of each terminal is not limited.

[0012] The server terminal 100, the business user terminal 200A, and the purchasing user terminal 200B are connected to each other via a network NW1. The network NW is configured by the Internet, an intranet, a wireless LAN (Local Area Network), a WAN (Wide Area Network), or the like.

[0013] The server terminal 100 may be, for example, a general-purpose computer such as a workstation or a personal computer, or may be logically realized by cloud computing.

[0014] The business user terminal 200A and the purchasing user terminal 200B are, for example, information processing devices such as personal computers and tablet terminals, but may also be configured as smartphones, mobile phones, PDAs, and the like.

[0015] Fig. 2 is a functional block configuration diagram of the server terminal 100 of Fig. 1. The server terminal 100 includes a communication unit 110, a storage unit 120, and a control unit .

[0016] The communication unit 110 is a communication interface for communicating with the business user terminal 200A and the purchaser user terminal 200B via the network NW1, and communication is performed according to a communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

[0017] The storage unit 120 stores programs for executing various control processes and various functions in the control unit 130, input data, etc., and is composed of a RAM (RANdom access memory), a ROM (Read only memory), etc. The storage unit 120 also has a user data storage unit 121 that stores various data related to business users, and a video data storage unit 122 that stores various data related to product promotional videos. A database (not shown) storing various data may be constructed outside the storage unit 120 or the server terminal 100.

[0018] The control unit 130 controls the overall operation of the server terminal 100 by executing a program stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), etc. Functions of the control unit 130 include an information receiving unit 131 that receives instructions and information from each terminal, a user information processing unit 132 that refers to and processes various data related to business users, and a video editing processing unit 133 that refers to and processes various data related to product promotional videos. The information receiving unit 131, the user information processing unit 132, and the video editing processing unit 133 are started by a program stored in the storage unit 120 and executed by the server terminal 100, which is a computer (electronic calculator).

[0019] The information receiving unit 131 receives information from the business user terminal 200A, the purchasing user data 200B, etc. via the communication unit 110. For example, from the business user terminal 200A, information on video data, comment data on the video, etc. is received.

[0020] The user information processing unit 132 refers to various data related to the business user terminal 200A (for example, user data 1000, which will be described later) and performs a predetermined process.

[0021] The video editing processing unit 133 performs a predetermined process by referring to various data related to the promotional video of the product (for example, video data 2000 described later).

[0022] The control unit 130 may also have a screen generation unit (not shown) and generates screen information to be displayed via the user interfaces of the business user terminal 200A and the user terminal 200B upon request. For example, the control unit 130 uses image and text data (not shown) stored in the storage unit 120 as material, and generates a user interface by arranging various images and text in predetermined areas of the user interface based on predetermined layout rules. The processing related to the image generation unit may also be executed by a GPU (Graphics Processing Unit).

[0023] Fig. 3 is a functional block configuration diagram showing the business user terminal 200A of Fig. 1. The business user terminal 200A includes a communication unit 210, a display operation unit 220, a storage unit 230, and a control unit 240.

[0024] The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed according to a communication protocol such as TCP / IP.

[0025] The display operation unit 220 is a user interface used for inputting instructions by the user and displaying text, images, etc. according to input data from the control unit 240, and is composed of a display, a keyboard, and a mouse when the business user terminal 200A is configured as a personal computer, and is composed of a touch panel, etc. when the business user terminal 200A is configured as a smartphone or tablet terminal. This display operation unit 220 is started up by a control program stored in the storage unit 230 and executed by the business user terminal 200A, which is a computer (electronic calculator).

[0026] The storage unit 230 stores programs for executing various control processes and functions in the control unit 240, input data, etc., and is composed of a RAM, a ROM, etc. The storage unit 230 also temporarily stores the contents of communication with the server terminal 100.

[0027] The control unit 240 controls the overall operation of the user terminal 200 by executing the programs stored in the storage unit 230, and is composed of a CPU, a GPU, and the like.

[0028] FIG. 4 is a diagram showing an example of user data stored in the server 100. As shown in FIG.

[0029] The user data 1000 shown in Fig. 4 stores various data related to the user. For convenience of explanation, Fig. 4 shows an example of one user (for example, a user identified by a user ID "10001" corresponding to a user related to the business user terminal 200A), but information on multiple users can be stored. The various data related to the user can include, but is not limited to, basic data on the business user (for example, business name, address, contact information (email address, telephone number), etc.), product data produced / sold (for example, detailed product information, price information, purchase information (purchaser name, number of purchasers, etc.)), and video data (video ID, comment data related to the video).

[0030] FIG. 5 is a diagram showing an example of video data stored in the server 100. As shown in FIG.

[0031] The video data 2000 stores various data related to the promotional video of the product. In FIG. 5, for convenience of explanation, an example of one video (for example, a video identified by "20001") is shown, but multiple video information can be stored. The various data related to the video includes, for example, multiple video data 1 to 5 corresponding to multiple story elements related to the product, the product's producer, and the production process, and the story elements can include any of information on the time sequence and / or seasonality of making the product (When), information on the regionality and / or characteristics of the product (Where), information on the business operator and / or craftsman who makes the product (Who), information on how to make the product (How), and information on the contents of the product (What). The video data 2000 can also include video content generated by editing and synthesizing video data corresponding to each of the multiple story elements.

[0032] <Processing flow> A process flow of a method for supporting the creation of a promotional video, which is executed by the system 1 of this embodiment, will be described with reference to Fig. 6. Fig. 7 is a flowchart showing an example of a method for supporting the creation of a promotional video according to the first embodiment of the present invention.

[0033] First, as a premise, a business user who is generating a promotional video for a product accesses the server terminal 100 using a web browser or application on the business user terminal 200A, and registers a user account by inputting basic data about the user (e.g., business name, address, contact information (email address, telephone number), payment information (credit card number, bank account information, etc.) etc.) via a specified form. The user information processing unit 132 of the control unit 130 stores the received basic information as user data 1000 in the user data storage unit 121 of the memory unit 120.

[0034] Next, as the process of step SQ101, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives video data from the business user terminal 200A via the communication unit 110. Here, the business user uploads video data corresponding to each of a plurality of story elements (When, Where, Who, How, What) to the server terminal 100, for example, while selecting a tab on which each element is displayed on a predetermined user interface screen displayed via an application implemented in the business terminal 200A. The video data may be video data previously shot along each of the above story elements. The order of the above story elements is preferably explained in the order of When (history, background, etc. of the product), Where (regionality, environment, etc. related to the product), Who (feelings toward the product, personality of the creator, etc.), How (product production (manufacturing) process, commitment, etc. of the product), and What (handled products, etc.) from the viewpoint of being easy to directly convey to the purchasing user as a story-based production process, but may be another order. In addition, it is preferable that each video data is of a length that is not redundant. In the process of step SQ102, the video editing processing unit 133 of the control unit 130 stores each of the received video data in the video data storage unit 122 of the memory unit 120.

[0035] Next, as the process of step SQ103, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives comment data from the business user terminal 200A via the communication unit 110. Here, the business user inputs comment data corresponding to each of a plurality of story elements (When, Where, Who, How, What) on a predetermined user interface screen displayed via an application implemented in the business terminal 200A, for example, by selecting a tab on which each element is displayed, in the same manner as described above, and uploads the comment data to the server terminal 100. The business user inputs, as a comment, each of the story elements, that is, information on the time series and / or seasonality of making the product (When), information on the regionality and / or characteristics of the product (Where), information on the business and / or craftsman who makes the product (Who), information on how to make the product (How), and information on the contents of the product (What). As the process of step SQ104, the user information processing unit 132 of the control unit 130 stores each of the received comment data in the user data storage unit 121 of the storage unit 120.

[0036] Next, in step SQ105, video editing processing unit 133 of control unit 130 of server terminal 100 edits and generates video content based on the received video data and comment data. As described above, by combining the video data and comment data uploaded for each story element, video content in which the 4W1H elements are linked in a predetermined order as a whole is generated. In addition, video content can also be generated as video data divided into each element. In step SQ106, video editing processing unit 133 of control unit 130 stores the generated video content in video data storage unit 122 of memory unit 120.

[0037] Next, in the process of step SQ107, the video editing processing unit 133 of the control unit 130 of the server terminal 100 makes the generated video content available to consumer users, including the purchasing user terminal 200B, and transmits it in response to an access request. Here, the control unit 130 of the server terminal 100 can also make the video content available by uploading it to a website that sells products, such as crowdfunding. In order to promote a product, the video content is distributed to consumer users along with information about the product, so that the consumer users can deeply understand and empathize with the product, the producer, and its production process through a story, and eventually the consumer users can be motivated to purchase the product. In addition, by encouraging businesses to generate videos based on a template called 4W1H, videos can be generated and distributed easily even without personnel familiar with IT and SNS, and businesses can promote their products without incurring advertising and PR costs.

[0038] For example, as shown in FIG. 7, a screen introducing a business is displayed on a purchasing user terminal 200B of a consumer user, and videos are posted for each story element, and the consumer user can play videos for each story element of a product of a certain business. When a consumer user sympathizes with a business and / or product or wants to purchase it, the consumer user can make a donation to the business or purchase the product via a "support" button. FIG. 8 shows a screen that plays video content for each story element, or overall video content that combines video data for each story element, and the consumer user can also post comments about the business.

[0039] 9 is a flowchart showing an example of a price setting method for a product according to the first embodiment of the present invention. When setting prices for products, businesses want to set prices that match the value, but currently it is difficult to evaluate the value and to take risks. In this example, to solve such problems, a method is provided in which a product is provided as an experience value by distributing video content, while merits are given to purchasers who realize the value early on, and if the price increase rate increases with the increase in value, a return is given to the business side.

[0040] First, as the process of step SQ201, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives information about the product from the business user terminal 200A via the communication unit 110. The information about the product includes information about the contents of the product as well as price information about the product. Here, as the price information about the product, a price can be set according to the number of purchasers of the product as shown in FIG. 10. This price setting method is characterized in that a purchaser who quickly evaluates the value of the product and the production company through video content and purchases the product can purchase the product at an assumedly low price, and as the number of purchasers increases and the experiential value of the product increases, the product price is gradually increased. The user information processing unit 132 of the control unit 130 stores the received product information in the user data storage unit 121 of the storage unit 120 as user data 1000.

[0041] Next, in the process of step SQ203, the user information processing unit 122 of the control unit 130 confirms the number of purchasers of the product by referring to the product data stored in the user data storage unit 121 of the memory unit 120, and determines the price based on the number of purchasers. Here, when the product is first put on sale, according to the pricing information in FIG. 10, the number of purchasers is zero, so the selling price of the product is 1,000 yen. In the process of step SQ204, when a consumer user who has accessed the above-mentioned crowdfunding website or the like decides to obtain the product after viewing the generated video content, he or she transmits a product purchase request to the server terminal 100 via a predetermined purchase button or purchase form displayed on the user terminal 200B.

[0042] Next, in the process of step SQ205, the user information processing unit 132 of the control unit 130 of the server terminal 100 executes a sales process of the product in response to the purchase request. When the sales process of the product is executed, the user information processing unit 132 refers to the user data storage unit 121 of the memory unit 120, and updates the purchase information of the product (purchaser, number of items sold, etc.) and the number of purchasers information of the product among the product data. Next, in the process of step SQ206, the user information processing unit 132 refers to the product data, executes price setting based on the number of purchasers, and stores the updated price information as product data in the user data storage unit 121 of the memory unit 120. For example, if the number of purchasers of the product reaches 250 as a result of processing the purchase request from the purchasing user terminal 200B, the user information processing unit 132 updates the purchase price of the product from the next time onwards to 1,300 yen.

[0043] As described above, businesses can automatically generate video content with a story that includes the producer and production process of the product by simply uploading video data divided into each element of the story (4W1H), and provide it to consumer users, thereby enabling businesses to experientially appeal to users the value of the product along with the video content with a story, without the need for any specific knowledge, at low cost.

[0044] Although the embodiments of the present invention have been described above, they can be embodied in various other forms and can be implemented with various omissions, substitutions, and modifications. These embodiments and modifications, as well as omissions, substitutions, and modifications, are included in the technical scope of the claims and their equivalents. [Explanation of symbols]

[0045] 1 System 100 Server terminal, 110 Communication unit, 120 Storage unit, 130 Control unit, 200 User terminal, NW1 Network

Claims

1. A method for supporting the creation of a promotional video for a product sold by a business operator, comprising: The control unit of the server terminal receiving a plurality of pieces of video data divided into a plurality of story elements from a user terminal of a business entity that sells the product; receiving a plurality of comment data corresponding to each of the plurality of story elements from the user terminal; generating video content based on the received plurality of video data and comment data.

2. The method of claim 1 , wherein the story elements include any of information regarding the timeline and / or seasonality of the production of the product (When), information regarding the region and / or characteristics of the product (Where), information regarding the business and / or craftsman who makes the product (Who), information regarding how the product is made (How), and information regarding the contents of the product (What).

3. 2. The method of claim 1 , The method includes transmitting the video content, together with information about the product, to a user terminal of a user who purchases the product.

4. 2. The method of claim 1 , A method of receiving a purchase request for the product from a user terminal of a user who purchases the product.

5. 5. The method of claim 4, The control unit of the server terminal A method for setting a price for the product based on the number of purchasers of the product.

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