Posting work managing system and computer program

Abstract

To make the managing work of posting matters more efficient, improve the profitability for an advertiser and for a posting business operator, and enhance the acceptability of a resident to the posting.SOLUTION: A posting work managing system that is established by one or a plurality of computers includes: means for causing the computer to display, on a positing business operator terminal accessing the computer, GIS information common to the plurality of positing business operator terminals; means for causing the computer to obtain, from the posting business operator terminal, information on the order acceptance request for posting, and to associate such information with the GIS information; means for causing the computer to receive, from an advertisement provider terminal, information on a posting request; and means for causing the computer to analyze, based on an element forming the information which is input to the computer and which is on the posting request, the information on the posting order acceptance request associated with the GIS information, and to create quote information for a posting work.SELECTED DRAWING: Figure 8

Description

[Technical field]

[0001] The present invention relates to a system and a computer program for managing a posting business. [Background technology]

[0002] Various technologies have been proposed for posting. Patent Document 1 discloses an invention in which a computer determines the price of concurrent distribution, and Patent Document 2 discloses an invention in which a computer mediates posting. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2020-154522 A [Patent Document 2] JP 2021-163392 A Summary of the Invention [Problem to be solved by the invention]

[0004] When an intermediary business that mediates posting between an advertiser and a posting business entrusted with posting from the advertiser manages posting cases, the intermediary business acquires order request information from the posting business and acquires posting request information from the advertiser, and extracts posting businesses capable of posting related to the posting request information.

[0005] However, because the order request information obtained from posting businesses is based on map information that differs for each posting business, it may not accurately reflect important information about posting areas, such as changes in place names due to municipal mergers and households where posting is prohibited. As a result, revisions to estimates for advertisers and revisions to orders to posting businesses are often required, affecting the profitability of advertisers and posting businesses. Advertisers, posting businesses, and intermediary businesses have been hoping for a system that can prevent such errors in order processing and make posting operations more efficient.

[0006] In addition, given the current situation where many residents do not wish to receive paper advertisements or refuse to be provided with advertisements in the first place, there is a need to propose a system that reduces the burden on residents of receiving paper advertisements and gives residents an incentive to view advertisements.

[0007] An object of the present invention is to improve the efficiency of management operations for posting items, improve the profitability of advertisers and posting businesses, and increase residents' receptivity to posting. [Means for solving the problem]

[0008] [1] Consists of one or more computers, A means for displaying common GIS information on a terminal used by a plurality of posting businesses by the computer on the terminal used by the posting business that has accessed the computer; A means for the computer to acquire information regarding an order request for posting from a terminal used by the posting business operator and associate the information with the GIS information; A means for receiving information regarding a posting request from a terminal used by an advertisement provider by the computer; and a means for analyzing information on an order request for posting associated with the GIS information based on elements constituting the information on the posting request input to the computer, and for the computer to generate quotation information for a posting business. Posting business management system. Effect of the Invention

[0009] According to the present invention, it is possible to make the management of posting items more efficient, improve the profitability of advertisers and posting businesses, and increase residents' acceptance of posting. [Brief description of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating an example of the configuration of an entire system including a posting business management system according to an embodiment of the present invention. [Diagram 2] 1 is a diagram illustrating an example of a configuration of a posting business management system according to an embodiment of the present invention. [Diagram 3] 1A is a diagram showing an example of posting job information, FIG. 1B is an example of order request information, and FIG. 1C is an example of quotation information. [Figure 4] 1A is a diagram showing an example of order information, and FIG. 1B is a diagram showing an example of distribution management information. [Diagram 5] FIG. 4 is a diagram illustrating an example of resident information. [Figure 6] 1 is a flow diagram of an example of information processing by the posting business management system of the present embodiment. [Figure 7] 11 is a flow diagram of another example of information processing by the posting business management system of the present embodiment. FIG. [Figure 8] 8 is a diagram illustrating an example of a display screen in the information processing according to the flowchart illustrated in FIG. 7. [Figure 9] 11 is a flow diagram of another example of information processing by the posting business management system of the present embodiment. FIG. [Figure 10] 10 is a diagram illustrating an example of a display screen of a distributor terminal in the information processing according to the flowchart shown in FIG. 9. [Figure 11] 13A to 13D are diagrams each showing an example of a display screen of a resident terminal in another example of information processing by the posting business management system of this embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] An example of an embodiment of the present invention will be described below with reference to the attached drawings. A posting business management system 1 of this embodiment is composed of one or more computers, and is used when an intermediary acts as an intermediary for posting cases between an advertisement provider such as an advertiser or an advertising agency and a posting business that engages in posting.

[0012] As one embodiment, a posting business management system is provided in which a service provider that provides a posting business management service of the present embodiment assigns posting business related to a posting case accepted from an advertisement provider to a posting business operator.

[0013] Such a posting business management system 1 is a system provided and managed by a service provider who provides the posting business management service of this embodiment to the advertisement providers and the posting businesses, using one or more computers.

[0014] As one embodiment, a posting business management system 1 can be constructed in a form in which the above-mentioned advertising provider is communicatively connected to an advertising provider system constructed on a communication network, and the above-mentioned posting business operator is communicatively connected to a posting business operator system constructed on a communication network.

[0015] In the form shown in Figure 1, the posting business management system 1 is communicatively connected to an advertising provider system 2 managed by an advertising provider and a posting business system 3 managed by a posting business via a communication network 5 including an Internet communication network and a wireless communication network defined by wireless communication standards.

[0016] The posting business system 3 is also communicatively connected via a communication network 5 to a distributor terminal 4 used by a distributor who carries out posting work related to a posting order received by the posting business.

[0017] In addition, the posting business management system 1 is capable of distributing electronic data of advertisements related to posting (hereinafter referred to as "flyers" in this specification and drawings) to resident terminals 10 used by residents who receive posting through specified application software (hereinafter referred to as "advertising distribution app" in this specification).

[0018] This embodiment includes a computer program for causing a computer to function as the posting business management system 1 described in this embodiment.

[0019] [Configuration of posting business management system] The posting business management system 1 is composed of one or more computers. In the embodiment shown in Fig. 2, the posting business management system 1 is composed of a server 7 managed by the above-mentioned service provider, a service provider terminal 6 communicably connected to the server 7, and a database (hereinafter, in this specification and drawings, the database will be referred to as "DB") 8.

[0020] 2, the server 7 includes a central processing unit 7a configured with a CPU or the like for processing and calculating various data, a main memory device 7b for storing various data such as a main memory, an auxiliary memory device 7c such as an internal storage device, and a communication I / F (Interface) 7d for communicating with the advertisement provider system 2, the posting business system 3, and the resident terminal 10. The server 7 may be configured with one or more devices, or may be a server realized on the cloud.

[0021] The main memory device 7b stores application software related to the posting business system 1 of this embodiment (hereinafter referred to as the "posting business app" in this specification), and by executing the posting business app, the various functions described below are realized in cooperation with the advertising provider system 2 and the posting business system 3.

[0022] The service provider terminal 6 is a terminal such as a personal computer, tablet, smartphone, etc., and as shown in FIG. 2, is equipped with a central processing unit 6a composed of a CPU or the like and performing various data processing and calculations, a main memory device 6b for storing various data such as a main memory, an auxiliary memory device 6c such as an internal storage, an input device 6d such as a keyboard, mouse, touch panel, etc., an output device 6e such as a display, and a communication I / F (Interface) 6f for communicating with the server 7.

[0023] As shown in Figure 2, DB8 stores GIS (Geographic Information System) information 8a, posting case information 8b, order request information 8c, quotation information 8d, order information 8e, distribution management information 8f, posting business information 8g, resident information 8h, and advertising information 8i.

[0024] In this embodiment, the GIS information 8a is information that associates geographic information with census data, and is information that can visualize demographic data, such as age, sex, place of residence, household composition, and housing type, which are population statistical data, on a map. The GIS information 8a is displayed on the service provider terminal 6 and the posting business terminals that make up the posting business system 3, but is common information to these terminals. Therefore, different GIS information 8a is not used for each posting business.

[0025] Furthermore, the GIS information 8a is updated with information obtained from the posting business system 3, such as households to which flyers cannot be delivered, changes in housing form (new construction or demolition), and the like.

[0026] The posting case information 8b is information created based on posting request information acquired from the advertising provider system 2 for each advertising provider. In this embodiment, as shown in Fig. 3(a), the posting case information 8b is configured by assigning a case ID and an advertising provider ID to posting request information such as "advertising provider name", "flyer size", "number of distributions (paper media)", "number of deliveries (digital)", "distribution / distribution area", "distribution / distribution period", "business content", "concurrent distribution possible", and "demographic data conditions" acquired from the advertising provider system 2. In this embodiment, "business content" refers to the type of posting area, and can be classified, for example, into "across the street", "apartment building", "detached house", etc.

[0027] The order request information 8c is information created based on posting business information acquired from the posting business system 3. In this embodiment, as shown in Fig. 3(b), the order request information 8c is configured by assigning a posting business ID to posting business information such as "posting business name," "distribution area," "number of distributions (paper media)," "chiller size," "unit price," and "distributor information" acquired for each posting business from the posting business system 3. In addition, the order request information 8c is associated with the GIS information 8a.

[0028] The quotation information 8d is quotation information for the posting business related to the posting case information 8b. In this embodiment, as shown in Fig. 3(c), the quotation information 8d is configured by assigning a quotation ID to each posting case information 8b and setting an estimated price by a posting business operator who can carry out the posting business related to the posting case information 8b.

[0029] The quotation information 8d is created by extracting one or more pieces of order request information 8c that meet the search conditions from among a plurality of pieces of order request information 8c stored in the DB8, based on elements constituting the posting item information 8b, such as "distribution / delivery area" and "demographic data conditions", that are input as search conditions in the GIS information 8a displayed on the service provider terminal 6. The quotation information 8d is also associated with the GIS information 8a.

[0030] The order information 8e is information created based on information related to an order request for posting related to the quotation information 8d acquired from the advertisement provider system 2 for each advertisement provider. In this embodiment, as shown in Fig. 4(a), the order information 8e is configured such that an order price is set for each posting case information 8b based on an estimated price by a posting business entity capable of carrying out the posting business related to the posting case information 8b. The order information 8e is also associated with the GIS information 8a.

[0031] The combined distribution management information 8f is information related to the combined distribution of posting tasks related to the posting item information 8b. In this embodiment, as shown in FIG. 4(b), the combined distribution management information 8f is composed of information on the posting business operator in charge of the posting tasks related to the multiple posting item information 8b that can be combined and the distributors belonging to the posting business operator. In addition, the combined distribution management information 8f is associated with the GIS information 8a.

[0032] The posting business information 8g is information about the posting business related to the posting case information 8b. In this embodiment, based on the order information 8e and the distribution management information 8f, it is composed of information such as the posting date, leaflet size, distribution area, and number of distributions. In addition, the posting business information 8g is associated with the GIS information 8a.

[0033] Resident information 8h is information about a resident who uses the resident terminal 10. In this embodiment, as shown in Fig. 5, the resident information 8h is configured by assigning a resident ID to the resident's "address," "gender," "annual income," "housing type," and "household composition" obtained from the resident terminal 10 on which the advertisement distribution application is installed, setting information for permitting or prohibiting distribution of advertisements in paper form, setting information for permitting or prohibiting distribution of electronic advertisement data, and the number of predetermined benefits (points, etc.) granted when electronic advertisement data is distributed and the advertisement is viewed, etc.

[0034] The advertisement information 8i is electronic data and a link destination URL of the advertisement related to the order information 8e acquired from the advertisement provider system 2 for each advertisement provider.

[0035] [Advertiser system configuration] The advertisement provider system 2 is a system constructed by an advertisement provider such as an advertiser or an advertising agency using one or more computers (terminals such as personal computers, smartphones, tablets, etc.) and servers.

[0036] Although not shown, the computer or server constituting the advertisement provider system 2 includes a central processing unit constituted by a CPU or the like for processing and calculating various data, a main storage device for storing various data such as a main memory, an auxiliary storage device such as an internal storage, an input device such as a keyboard, a mouse, a touch panel, an output device such as a display, and a communication I / F (Interface) for communicating with the posting business management system 1. The server may be constituted by one or more devices, or may be a server realized on the cloud. The posting business application is stored in the main storage device of the computer.

[0037] [Posting business system configuration] The posting business system 3 is a system constructed by a posting business using one or more computers (terminals such as personal computers, smartphones, tablets, etc.) and servers.

[0038] Although not shown, the posting business system 3 computer or server includes a central processing unit configured with a CPU or the like for processing and calculating various data, a main storage device for storing various data such as a main memory, an auxiliary storage device such as an internal storage, an input device such as a keyboard, mouse, touch panel, etc., an output device such as a display, and a communication I / F (Interface) for communicating with the posting business management system 1 and the distributor terminal 4. The server may be configured with one or more devices, or may be a server realized on the cloud. The posting business application is stored in the main storage device of the computer.

[0039] [Distributor terminal configuration] The distributor terminal 4 is a terminal such as a personal computer, smartphone, tablet, etc., used by a distributor who carries out posting work related to posting orders received by a posting business operator.

[0040] Although not shown, the distributor terminal 4 includes a central processing unit configured with a CPU or the like for processing and calculating various data, a main storage device such as a main memory for storing various data, an auxiliary storage device such as an internal storage, an input device such as a keyboard, a mouse, a touch panel, an output device such as a display, and a communication I / F (Interface) for communicating with the posting business system 3. The main storage device of the distributor terminal 4 also stores the above-mentioned posting business application.

[0041] [Resident terminal configuration] The resident terminal 10 is a terminal such as a smartphone or tablet used by a resident.

[0042] Although not shown, the resident terminal 10 includes a central processing unit configured with a CPU or the like for processing and calculating various data, a main storage device such as a main memory for storing various data, an auxiliary storage device such as an internal storage, an input device such as a keyboard, a mouse, a touch panel, an output device such as a display, and a communication I / F (Interface) for communicating with the posting business management system 1. In addition, the above-mentioned advertisement distribution application is installed in the resident terminal 10.

[0043] [Process flow for executing quotation function] The flow of the quotation process for the posting business executed by the posting business management system 1 of this embodiment will be described with reference to FIG.

[0044] (S101) Each advertisement provider operates an advertisement provider terminal constituting the advertisement provider system 2 to start the posting business application. A predetermined menu screen, a posting request information input screen, an order request screen, and the like are displayed on the advertisement provider terminal. Each advertisement provider operates an advertisement provider terminal to input posting request information as shown in FIG. 3(a).

[0045] (S102) In the posting business management system 1, the central processing unit 7a of the server 7 assigns an item ID and an advertisement provider ID to the posting request information received from the advertisement provider terminal, and creates posting item information 8b. The created posting item information 8b is stored in the DB8.

[0046] (S103) Each posting business operator operates a posting business operator terminal that constitutes the posting business operator system 3 to start the posting business application. A predetermined menu screen, GIS information 8a, a posting business information input screen, and the like are displayed on the posting business terminal. Each poster business operator operates a poster business operator terminal to input the poster business operator information as shown in FIG. 3(b).

[0047] (S104) In the posting business management system 1, the central processing unit 7a of the server 7 assigns a posting business ID to the posting business information received from the posting business terminal, and creates order request information 8c. The created order request information 8c is stored in the DB8.

[0048] (S105) In the posting business management system 1, when the posting business application is started, a predetermined menu screen, GIS information 8a, posting case information management screen, order request information management screen, quotation information management screen, order information management screen, distribution information management screen, posting business information management screen, etc. are displayed on the service provider terminal 6. When the service provider operates the service provider terminal 6 to create quotation information, the GIS information 8a displayed on the quotation information management screen is used. As an example, when the "distribution / delivery area" constituting the posting item information 8b is referred to and "center address / radius," "city / ward / town / village," and "demographic data conditions" are entered as search conditions, the central processing unit 7a of the server device 7 extracts one or more pieces of order request information 8c that meet the search conditions from the DB 8. The extracted order request information 8c is displayed on the quotation information management screen. Since the order request information 8c is associated with the GIS information 8a, the central processing unit 7a can visualize and display each element shown in FIG. 3(b) constituting the extracted order request information 8c on a map.

[0049] (S106) The service provider operates the service provider terminal 6 to request the server 7 to create a quotation for the posting business operator related to the order request information 8c displayed on the quotation information management screen. The central processing unit 7a calculates the cost of posting flyers of "flyer size (e.g. A4)" in "distribution period" for "distribution area," "demographic data conditions," and "business content (e.g. across the board)" in "number of distributions (e.g. 3,000 paper copies)" that constitute the posting job information 8b, using the "distribution area," "number of distributions (paper copies)," "flyer size," and "unit price" in the order request information 8c related to the quotation creation request, and creates quotation information 8d in a specified form. The created quotation information 8d is stored in DB8. The central processing unit 7a also calculates the cost of posting work to distribute the "number of deliveries (e.g. 1,000 digital copies)" of electronic advertising data during the "distribution period" of the "distribution area" and "demographic data conditions" that constitute the posting case information 8b, based on the "unit price (digital)" set by the service provider, and creates quotation information 8d in a specified form. The created quotation information 8d is stored in DB8. The former quotation information for posting of paper media and the latter quotation information for posting of digital distribution may be integrated to create a single quotation information 8d.

[0050] (S107) The central processing unit 7a creates a URL that serves as a link destination to the created estimate information 8d, and transmits the URL to the advertisement provider system 2.

[0051] (S108) The advertisement provider operates the advertisement provider terminal to access the URL and obtain the quotation information 8d. When the advertisement provider places an order for posting services with the posting business operator at the cost indicated in the quotation information 8d, the advertisement provider requests an order request from the server 7 on the order request screen displayed on the advertisement provider terminal. In addition, at a predetermined timing (e.g., after confirmation of the order), the advertisement provider transmits electronic data of the advertisement and a URL that serves as a link destination for the advertisement to the server 7.

[0052] (S109) In the posting business management system 1, the central processing unit 7a of the server 7 creates order information 8e as shown in Fig. 4(a) based on the order request received from the advertisement provider terminal. The created order information 8e is stored in DB 8. In addition, the received electronic data of the advertisement and the link destination URL are stored in DB 8 as advertisement information 8i.

[0053] (S110) The central processing unit 7a transmits the created order information 8e to the posting business system 3.

[0054] [Process flow for executing the parallel distribution management function] The estimated price (paper medium) of the estimate information 8d shown in Fig. 3(c) and the order price (paper medium) of the order information 8e shown in Fig. 4(a) may be set by a combined distribution in which one distributor distributes flyers from multiple advertising providers. In this case, the price can be set lower than the single distribution in which one distributor distributes one flyer.

[0055] Therefore, the flow of a distribution management process executed by the posting business management system 1 of this embodiment will be described with reference to Figs.

[0056] (S201) In the posting business management system 1, when the posting business application is launched, a specified menu screen, GIS information 8a, posting case information management screen, order request information management screen, quotation information management screen, order information management screen, distribution information management screen, posting business information management screen, etc. are displayed on the service provider terminal 6. The service provider operates the service provider terminal 6 to display the concurrent distribution information management screen, and selects the posting job information 8b for which concurrent distribution is to be set. For example, the central processing unit 7a of the server 7 causes the service provider terminal 6 to display a distribution information management screen 9 including a list of posting case information 8b as shown in Fig. 8. In the example shown in Fig. 8, three posting case information 8b are displayed, and among the posting case information 8b, "case ID (ID)", "advertising provider name (advertiser)", "distribution period (schedule)", "business content", and "flyer size (flyer content)" are displayed. The service provider operates the service provider terminal 6 to select any one of the posting case information 8b displayed on the distribution information management screen 9. In the example shown in Fig. 8, it is assumed that the posting case information 8b with "case ID (ID)" of "1" is selected.

[0057] (S202) When the posting item information 8b is selected, the central processing unit 7a controls so as to display a list of "distribution areas" in the posting item information 8b on the concurrent distribution information management screen 9. In the example shown in Fig. 8, four "distribution areas (addresses)" are displayed.

[0058] (S203) The service provider operates the service provider terminal 6 to select an arbitrary “distribution area (address)” from among the multiple “distribution areas (addresses)” displayed on the distribution information management screen 9 .

[0059] (S204) When a "distribution area (address)" is selected, the central processing unit 7a controls so that the distributor allocation status of the posting item information 8b selected in S201 is displayed on the concurrent distribution information management screen 9. In the example shown in Fig. 8, it is possible to grasp what information has been entered in each item, such as "distributor," "number of distributions," "start-end of distribution," "unit price," and "allocated orders," for the selected "distribution area (address)." For example, when the "distribution area (address)" is "Nishi-Gotanda 2-chome," posting case information 8b with "case ID (ID)" "1" selected in S201 has already been assigned, and information such as which "distributor" will distribute how many copies is displayed. Also, for example, when the "distribution area (address)" is "Higashi-Gotanda 5-chome," it can be seen that posting case information 8b with "case ID (ID)" "1" selected in S201 has not yet been assigned.

[0060] (S205) Furthermore, when a "distribution area (address)" is selected, the central processing unit 7a controls so as to display the distribution staff allocation status of posting item information 8b not selected in S201 on the concurrent distribution information management screen 9. In the example shown in Fig. 8, it is possible to know whether posting item information 8b not selected in S201 has been assigned to the "concurrent distribution order possible" item for the selected "distribution area (address)". For example, when the "distribution area (address)" is "Nishi-Gotanda 2-chome," it can be understood that posting case information 8b with "case ID (ID)" of "2" and "3" that has not been selected in S201 has not been assigned. Also, when the "distribution area (address)" is "Higashi-Gotanda 1-chome," it can be understood that posting case information 8b with "case ID (ID)" of "3" that has not been selected in S201 has already been assigned.

[0061] (S206) The service provider checks the distributor allocation information described in S204 displayed on the distribution information management screen 9 and confirms whether the posting item information 8b selected in S201 is assigned to the "distribution area (address)" selected in S203.

[0062] (S207) If the posting item information 8b selected in S201 has been assigned to the "distribution area (address)" selected in S203 (S206-Y), the service provider operates the service provider terminal 6 to further assign posting item information 8b not selected in S201 to the aforementioned "distribution area (address)". For example, as shown in FIG. 8, posting item information 8b with "item ID (ID)" "3" that was not selected in S201 is assigned to the "concurrent delivery order possible" item with "distribution area (address)" "Higashi-Gotanda 1-chome."

[0063] (S208) If the posting item information 8b selected in S201 is not assigned to the "distribution area (address)" selected in S203 (S206-N), the service provider operates the service provider terminal 6 to assign the posting item information 8b selected in S201 to the "distribution area (address)". For example, as shown in Figure 8, when posting item information 8b with "item ID (ID)" selected in S201 of "1" for the "distribution area (address)" of "Nishi-Gotanda 2-chome" is registered, the "allocated orders" item displays that posting item information 8b with "item ID (ID)" selected in S201 of "1" has been allocated.

[0064] (S209) The service provider repeats steps S203 to S208 for all "distribution areas (addresses)".

[0065] (S210) The service provider repeats steps S201 to S209 for all posting item information 8b. When all steps are completed (S210-N), the central processing unit 7a creates combined distribution management information 8f for the combined posting in all "distribution areas (addresses)". The created combined distribution management information 8f is stored in DB8. The central processing unit 7a also creates quotation information 8d in a specified form based on the posting case information 8b, order request information 8c, and distribution management information 8f stored in the DB8. Alternatively, the central processing unit 7a calculates the cost of posting work for distributing electronic data of advertisements in the "distribution period" of the "distribution area" and "demographic data conditions" constituting the posting case information 8b based on the "unit price (digital)" set by the service provider, and creates quotation information 8d in a specified form. The created quotation information 8d is stored in the DB8, and thereafter, the process proceeds from S107 to S110 described above.

[0066] In addition, the concurrent distribution information management screen 9 may be displayed on the posting business terminal, and in S207, posting businesses capable of implementing the posting item information 8b may be recruited, and the posting item information 8b may be assigned to distributors belonging to the posting business.

[0067] For example, when the "distribution area (address)" is "Nishi-Gotanda 2-chome," posting case information 8b with "case ID (ID)" of "2" and "3" that was not selected in S201 is not assigned, but posting businesses capable of carrying out the posting work of posting case information 8b with unassigned "case ID (ID)" of "2" and "3" can be recruited, and these posting case information 8b can be assigned to distributors belonging to posting businesses that can carry out the work.

[0068] [Process flow of posting operations by distributors] The process flow of the posting business executed by the posting business management system 1 of this embodiment will be described with reference to FIG. 9 and FIG.

[0069] (S301) The central processing unit 7a of the server 7 of the posting business management system 1 creates posting business information 8g for the distributors based on the order information 8e and the distribution management information 8f.

[0070] (S302) The created posting business information 8g is transmitted to the posting business system 3, and then transmitted from the posting business system 3 to the distributor terminal 4 of the distributor who belongs to the posting business.

[0071] (S303) When a distributor operates the distributor terminal 4 to start the posting business application, map information as shown in FIG. 10 related to the posting business information 8g is displayed on the display screen.

[0072] (S304) The distributor performs the posting work and inputs the progress information into the map information. For example, the distributor inputs information such as the completion of posting for each distribution area, households to which flyers cannot be delivered, changes in housing form (new construction or demolition), etc. This information can be input by placing pins on a map as shown in Figure 10.

[0073] (S305) When the distributor has completed the posting task, he / she taps the “Distribution Complete” icon as shown in FIG. 10 to report the completion of the posting task to the posting business system 3.

[0074] (S306) The posting business system 3 accepts progress information for each posting case and reports on the completion of the posting work, and the posting business operates the posting business terminal to send the progress information for each posting case and reports on the completion of the posting work to the posting business management system 1.

[0075] (S307) In the posting business management system 1, the central processing unit 7a updates the posting business information of the GIS information 8a and the order request information 8c in the DB 8 based on the progress information for each posting case. For example, if the progress information includes households to which flyers cannot be delivered, the "number of distributions" in the "distribution area" constituting the posting business information is subtracted by the number of households to which flyers cannot be delivered, and the information is reflected in the GIS information 8a.

[0076] (S308, S309) The central processing unit 7a creates a report in a predetermined form based on the progress information for each posting case and the report of the completion of the posting work. The central processing unit 7a creates a URL that serves as a link destination to the created report and transmits the URL to the advertisement provider system 2.

[0077] [Distribution processing of electronic advertising data] The resident operates the resident terminal 10 to start the advertisement delivery application. A predetermined menu screen is displayed on the resident terminal 10, and the resident inputs information for creating a user account for the advertisement delivery application, such as address and gender, as shown in FIG.

[0078] In the posting business management system 1, the central processing unit 7a of the server 7 receives the above information from the resident terminal 10, assigns a resident ID, and creates resident information 8h. The created resident information 8h is stored in the DB 8. In addition, the resident information 8h is associated with the GIS information 8a.

[0079] After creating the order information 8e in S109, the central processing unit 7a of the server 7 extracts resident information 8h that corresponds to the distribution area of ​​the advertisement related to the order information 8e and that is set as distribution permission for the advertisement from the DB 8. The central processing unit 7a distributes electronic data of the advertisement to the resident terminal 10 related to the extracted resident information 8h during the distribution period of the advertisement.

[0080] A predetermined advertisement delivery notification, for example, as shown in Fig. 11(a), is displayed on the resident terminal 10. When a resident operates the resident terminal 10 to select the advertisement delivery notification, an advertisement delivery message and a link destination URL to the advertisement, for example, as shown in Fig. 11(b), are displayed.

[0081] When a resident operates the resident terminal 10 to select the link URL to the advertisement, the advertisement and a rating button are displayed, for example, as shown in Fig. 11(c). Information about access to the link URL to the advertisement is sent from the resident terminal 10 to the posting business management system 1. When a resident views the advertisement and wishes to rate it, such as wishing for future advertisements to be delivered, the resident selects the rating button on the display screen.

[0082] In the posting business management system 1, the central processing unit 7a of the server 7 receives information on the evaluation of the distributed advertisement from the resident terminal 10, and based on that information, assigns predetermined reward information to the resident ID related to the resident who made the evaluation, thereby updating the resident information 8h. The resident terminal 10 displays a message indicating that a reward has been granted, as shown in Fig. 11(d), for example. The reward is a common point that can be used when receiving services related to each advertisement.

[0083] Furthermore, when creating the report in S308, the central processing unit 7a can use information on access to the URL linked to the advertisement and information on evaluation of the distributed advertisement. The report contents can be, for example, a compilation of the number of distributions (paper media) and the actual number of paper media distributions (digital) related to the order information 8e, the number of information accessing the URL to the advertisement (number of views), and the number of pieces of information on evaluation of the advertisement (number of evaluations).

[0084] In this way, the posting business management system 1 of this embodiment uses GIS information 8a common to the service provider and multiple posting businesses, and various information associated with the GIS information 8a is shared between the service provider and multiple posting businesses and between the service provider and multiple advertising providers. This makes it possible to improve the accuracy of estimating the cost of posting business, streamline the ordering process, and improve advertising efficiency.

[0085] In addition, in the posting business management system 1 of this embodiment, the concurrent distribution of postings is managed by the concurrent distribution management information 8f. Therefore, the spare capacity of the distributor can be visualized as an "empty slot" for a posting job, and by adding another posting job to that empty slot, it is possible to maximize the utilization rate of the distributor and improve the profitability of the posting business operator.

[0086] In addition, in the posting business management system 1 of this embodiment, electronic data of advertisements is delivered to the resident terminal 10, and residents are given benefits by rating the advertisements. This reduces the burden on residents of receiving advertisements in paper form, and provides an incentive for them to view advertisements. [Explanation of symbols]

[0087] 5. Communication Network 9 Consolidation information management screen

Claims

1. Consists of one or more computers, A means for displaying common GIS information on a terminal used by a plurality of posting businesses by the computer on the terminal used by the posting business that has accessed the computer; a means for the computer to acquire information regarding an order request for posting from a terminal used by the posting business operator and associate the information with the GIS information; A means for receiving information regarding a posting request from a terminal used by an advertisement provider by said computer; and a means for analyzing information on an order request for posting associated with the GIS information based on elements constituting the information on the posting request input to the computer, and for the computer to generate quotation information for a posting business. Posting business management system.

2. a means for generating posting request information by the computer for identifying information related to the posting request received from a terminal used by the advertisement provider; The method further includes a means for the computer to receive information regarding a posting distribution setting for the created posting item information. The posting business management system according to claim 1.

3. a means for generating posting request information by the computer for identifying information related to the posting request received from a terminal used by the advertisement provider; a means for displaying a list of the posting item information on a display screen and for the computer to receive a selection of the posting item information to be targeted for posting distribution setting; and a means for causing the computer to display on the display screen a posting area related to the selected posting item information, and an allocation status of the selected posting item information in the posting area and an allocation status of other posting item information that is not selected and allows for concurrent posting. The posting business management system according to claim 1.

4. and a means for causing the computer to display on the display screen a posting area related to the selected posting item information, and an allocation status of the selected posting item information in the posting area and an allocation status of other posting item information that is not selected and allows for concurrent posting. The posting business management system according to claim 2.

5. A means for receiving advertising information related to posting from a terminal used by the advertisement provider by the computer; a means for distributing the received advertising information by the computer to a resident terminal used by the resident and having a resident ID registered therein in advance; and a means for causing the computer to grant a predetermined benefit to the resident ID based on information regarding an evaluation of the advertisement related to the advertisement information distributed from the resident terminal. The posting business management system according to claim 1.

6. The quotation information for the posting business is created based on the unit price for the distribution of advertisements related to posting in paper media and in digital data, which constitute the information regarding the order request for posting. The posting business management system according to any one of claims 1 to 5.

7. The quotation information for the posting business is created based on whether or not the postings constituting the information on the posting request can be distributed together and the unit price for the postings constituting the information on the posting order request.

5. The posting business management system according to claim 3 or 4.

8. A computer program for causing a computer to function as the posting business management system according to any one of claims 1 to 5.

9. A computer program for causing a computer to function as the posting business management system according to claim 6.

10. A computer program for causing a computer to function as the posting business management system according to claim 7.

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