Advertisement display body

The button attachment flap with a slot and round hole securely attaches the advertisement display body to uniforms, addressing detachment issues and reducing labor and costs for athletes, enabling easy and cost-effective commercial display.

JP2025010770APending Publication Date: 2025-01-23TKSC HOLDINGS CO LTD
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Patent Information

Application Number
JP2023112971
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2023-07-10
Publication Date
2025-01-23

AI Technical Summary

Technical Problem

Athletes face challenges with uniforms that detach easily during vigorous movements, leading to increased labor and cost due to frequent changes and replacements, especially when sponsorships change, and existing removable advertisements are impractical for regular uniforms.

Method used

A button attachment flap with an attachment hole and an advertisement display portion connected to one end, allowing a flat plate-like cloth advertisement display body to be removably attached via a button, featuring a slot and round hole for secure attachment.

Benefits of technology

The solution prevents easy detachment during movement, reduces labor and costs, and enables easy commercial display on regular uniforms without frequent changes.

✦ Generated by Eureka AI based on patent content.

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Abstract

To provide an advertisement display body which can provide a commercial easily without being easily removed by active motions of a user and without causing much burden of cost or labor.SOLUTION: An advertisement display body 1 includes: a button attachment flap part 3 having an attachment hole 34 for removably passing a button A attached on a cloth through and holding the button A; and a body part 2 connected to one end of the button attachment flat part 3 and having an advertisement display unit 21. The button attachment flat part 3 is thinner and smaller than the advertisement display body 21, and the advertisement display unit 21 includes a text and / or a graphic embroidery for an advertisement.SELECTED DRAWING: Figure 1
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Description

[Technical field]

[0001] The present invention relates to an advertising display capable of displaying commercials for companies or organizations. [Background technology]

[0002] One of the most effective advertising methods for companies and organizations is to display advertisements on the uniforms of athletes, which are likely to be seen by many people on television, in magazines, etc. For example, if an athlete wears a uniform with a brand name or logo printed or attached on the sleeves, back, or chest, the brand name or logo will appear in photos or videos of the athlete, creating a commercial effect.

[0003] Uniforms are changed every day, and in order to be constantly advertised, a change of uniforms must be prepared. A player with a high commercial impact may be prepared with many uniforms, but a player with a relatively low commercial impact may not be prepared with enough uniforms, which creates a labor burden for the player, such as frequent washing during the tour. Also, when there is a change, addition, or reduction in sponsors, the uniforms must be changed, which is costly.

[0004] Conventionally, there have been uniforms worn by store clerks at convenience stores and the like, and clothing with removable advertisements attached (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Re-tabled publication No. 03 / 028496 Summary of the Invention [Problem to be solved by the invention]

[0006] However, it is not practical to have athletes who are very active wear the clothing described in Patent Document 1, as it would be costly, and there was also the problem that commercials could not be easily displayed on regular uniforms.

[0007] To provide an advertising display that is difficult to come off even when moving vigorously, requires little cost and labor, and allows commercials to be easily displayed. [Means for solving the problem]

[0008] The first aspect of the present invention provides an advertising display comprising: a button attachment flap portion having an attachment hole through which a button attached to clothing is removably inserted and held; and a main body portion having an advertising display portion connected to one end of the button attachment flap portion.

[0009] According to the first aspect of the present invention, the mask is unlikely to come off even when the wearer moves vigorously, the cost and labor burden is small, and commercials can be easily broadcast.

[0010] Furthermore, it is preferable that the advertising display is a one-piece, flat piece of fabric that is hung from the button, the button attachment flap portion being narrower and shorter than the advertising display portion, the advertising display portion including embroidered advertising text and / or graphics, and the attachment hole consisting of a groove portion through which the button is inserted and a round hole portion through which the inserted button is loosely fitted and held in a predetermined position. Effect of the Invention

[0011] According to the present invention, the device is unlikely to come off even when the wearer moves vigorously, and commercials can be easily broadcast with little cost or effort. [Brief description of the drawings]

[0012] [Figure 1] FIG. 2 is an explanatory diagram showing a state in which the advertising display according to the first embodiment of the present invention is used. [Diagram 2]FIG. 1A is a plan view and FIG. 1B is a right side view of an advertising display according to a first embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] Hereinafter, the advertising display of the present invention will be described in detail with reference to the accompanying drawings using examples of preferred embodiments of the present invention, but the present invention is not limited thereto. EXAMPLES

[0014] {composition} Fig. 1 is an explanatory diagram showing the use state of the advertising display of the first embodiment of the present invention. Fig. 2 is (a) a plan view and (b) a right side view of the advertising display of the first embodiment of the present invention. The advertising display 1 shown in Figs. 1 and 2 comprises a button-attaching flap part 3 having an attachment hole 34 through which a button A attached to clothing is inserted and held, and a main body part 2 connected to one end of the button-attaching flap part 3 and having an advertising display part 21, and is detachably hung from the button A.

[0015] The advertising display 1 of this embodiment is a one-piece, flat piece of fabric that is hung from a button A, with the button attachment flap portion 3 being thinner and shorter than the advertising display portion 21, which contains embroidered advertising text and graphics, and the attachment hole 34 consisting of a grooved hole portion 341 through which the button A is inserted and a round hole portion 342 into which the inserted button A is loosely fitted and held in a predetermined position.

[0016] The advertisement display section 21 may display only text such as a company name, brand name, or catch phrase, or may display only graphics such as a logo mark or corporate character. In this embodiment, the advertisement display section 21 is embroidered, so that the advertisement appears to stand out, which is highly effective, but other display methods such as printing may also be used.

[0017] In this embodiment, the advertising effect is enhanced because the advertising display section 21 is larger than the button-attaching flap section 3. In this embodiment, both the button-attaching flap section 3 and the main body section 2 are rectangular, but this is not limited to this. Also, there may be only the slot section 341 as an attachment hole without the round hole section 342. The shape of the round hole section 342 is an eyelet, and is a circular hole with a diameter wider than the width of the slot section 341 but sufficiently smaller than the button, and it is preferable that it is located at the tip of the slot section 341 (opposite the main body section 2), but it may be located midway through the slot section 341 as shown in FIG. 2.

[0018] For example, when wearing a dress shirt type garment with a placket as shown in Fig. 1 and the advertising display 1 is attached to the button portion, button A is sewn with thread to the lower front body, and button A is passed through a buttonhole provided in the placket of the upper front body, and in this state button A is passed through attachment hole 34. Therefore, the part of the thread holding button A that is between the back side of button A and the upper front body passes through round hole 342.

[0019] In the main body 2, a border 22 is provided on the outside of the advertising display section 21 to make the advertising display section 21 more conspicuous and to increase its strength, but this is not limited thereto. Also, in the button-attaching flap section 3, a border 35 is provided on the edge to enhance the design and to improve its strength, but this is not limited thereto. The borders 22, 35 are omitted in FIG. 2. The periphery of the attachment hole 34 is also bordered to increase its durability, but this is not limited thereto and is omitted in FIG. 2. In this embodiment, the borders 22, 35, the edge of the slot hole section 341, and the edge of the round hole section 342 are reinforced by embroidery.

[0020] It is desirable that the length of the slot 341 is equal to or greater than the button size plus the thickness of the button. Button A is attached with thread to an open-front garment such as a dress shirt or a polo shirt, and the advertising display 1 is used after being inserted into a buttonhole for button A provided on the garment, whether on the front or back placket, and the button is then threaded through the advertising display 1. To enhance the advertising effect, it is desirable to attach the advertising display 1 to a button at the top of the front body.

[0021] Since the interval between buttons on clothing is about 8 to 10 cm, it is desirable that the length of the advertising display 1 is 8 cm or less. On the other hand, in order to enhance the advertising effect, it is desirable that the length is 4 cm or more. From the viewpoint of advertising effect, it is preferable that the button attachment flap part 3 is narrower and shorter than the advertising display part 21. The advertising display 1 can be attached to other clothing by removing it from the button A. It is also preferable that it can be washed and used repeatedly. In this embodiment, the entire product is made of embroidered fabric, but it may be made of other materials. The back side may be plain or patterned, and the back side of the main body may have advertising letters or pictures different from those on the front side.

[0022] {effect} According to the advertising display 1 of this embodiment, it is possible to provide an advertising display that is unlikely to come off even when moving vigorously, requires little cost and labor, and allows commercials to be easily displayed.

[0023] There is no need to prepare multiple uniforms with the same advertisement printed on them. With one advertising display 1, you can display advertisements by simply attaching it to multiple regular uniforms. Also, multiple advertisements can be displayed on clothing with multiple buttons.

[0024] For example, in sports such as golf, players play every day on a tour, and with the advertising display 1 of this embodiment, they can advertise themselves simply by buttoning a different polo shirt with the advertising display 1 each day, eliminating the need to prepare multiple expensive uniforms with commercials and eliminating the need to finish washing them by the day after use, thereby reducing costs and labor.

[0025] In addition, advertisers can advertise at low cost. Therefore, it becomes easier for advertisers to sponsor athletes other than star athletes. If it is on the top button of a jacket, the advertising display 1 will be displayed when the face is shown on the screen, so it is easier to secure advertising opportunities than advertising on the sleeve or torso.

[0026] Also, for the athletes, it will be possible to secure sponsorship even at a low cost before they become stars, which will benefit both the development of athletes and the promotion of sports.

[0027] In addition, even for players who have so many advertisers that they cannot afford advertising space on their uniforms, the buttons can be used as new advertising space, which could create new revenue opportunities.

[0028] The present invention is not limited to the above-described embodiment, and various modifications and variations are possible without departing from the spirit of the invention. Furthermore, the components of the above-described embodiments can be combined in any manner without departing from the spirit of the invention. [Explanation of symbols]

[0029] 1 Advertising display 2 Main unit 21 Advertising display section 22 Border 3 Button attachment flap 33 Belt 34 Mounting holes 341 Slot 342 Round hole 35 Border A Button

Claims

1. This advertising display comprises a button attachment flap portion having an attachment hole through which a button attached to clothing is detachably inserted and held, and a main body portion having an advertising display portion connected to one end of the button attachment flap portion.

2. 2. The advertising display as described in claim 1, characterized in that the advertising display is a one-piece, flat piece of fabric that is hung from the button, the button attachment flap portion is narrower and shorter than the advertising display portion, the advertising display portion includes embroidered advertising text and / or graphics, and the attachment hole comprises a slot portion for inserting the button and a round hole portion for loosely fitting the inserted button and holding it in a predetermined position.