Information processing device, information processing method and information processing program

Abstract

To increase a remaining rate through coupon expiration extension.SOLUTION: An information processing device according to the present application includes: a confirmation unit that, when an expiration date of electronic information (a coupon or the like) with the expiration date indicating rights or benefits acquired by a user approaches, makes a confirmation whether or not the user wishes to extend the expiration date of the electronic information; a condition presentation unit that, if the user wishes to extend the expiration date of the electronic information, presents one or more extension conditions for extending the expiration date of the electronic information; and a setting unit that, if the user achieves an extension condition selected from among the presented extension conditions, allows an extension of the expiration date of the electronic information for the user and sets a new expiration date.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] A technology has been disclosed that, when a customer to whom a coupon has been distributed inquires about the expiration date set on the coupon, obtains the expiration date set on the coupon, and if the obtained expiration date has expired, extends the expiration date set on the coupon (see Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 5628463 Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is room for improvement in the above conventional technology. For example, in the above conventional technology, it is possible to determine the extension period based on the total number or total value of coupons with expiration dates that have not yet expired that have been distributed to other customers and not yet applied, but there is room for improvement in terms of improving the repurchase rate (retention rate) of users who made a new purchase within the past year through coupon expiration date extension. Therefore, we propose a method of improving the retention rate by extending the coupon expiration date.

[0005] The present application has been made in view of the above, and aims to improve the retention rate by extending the expiration date of coupons. [Means for solving the problem]

[0006] The information processing device of the present application is characterized by comprising: a confirmation unit that, when the expiration date of electronic information with an expiration date indicating rights or benefits acquired by the user approaches, confirms with the user whether or not the user wishes to extend the expiration date of the electronic information; a condition presentation unit that, if the user wishes to extend the expiration date of the electronic information, presents at least one extension condition for extending the expiration date of the electronic information; and a setting unit that, if the user achieves an extension condition selected from the presented extension conditions, allows the user to extend the expiration date of the electronic information and sets a new expiration date. Effect of the Invention

[0007] According to one aspect of the embodiment, the retention rate can be improved through the extension of coupon expiration dates. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is an explanatory diagram showing an overview of an information processing system according to an embodiment. [Diagram 2] FIG. 2 is an explanatory diagram showing an overview of calendar registration and reminders. [Diagram 3] FIG. 3 is an explanatory diagram showing an overview of the questionnaire and product awareness appeal. [Figure 4] FIG. 4 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. [Diagram 5] FIG. 5 is a diagram illustrating an example of the configuration of a server device according to the embodiment. [Figure 6] FIG. 6 is a flowchart showing a processing procedure according to the embodiment. [Figure 7] FIG. 7 is a diagram illustrating an example of a hardware configuration. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, the information processing device, the information processing method, and the information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present application are not limited to the embodiments. In addition, the same components in the following embodiments are denoted by the same reference numerals, and duplicated descriptions are omitted.

[0010] [1. Overview of the information processing system] First, an overview of an information processing system according to an embodiment will be described with reference to Fig. 1. Fig. 1 is an explanatory diagram showing an overview of an information processing system according to an embodiment. As shown in Fig. 1, an information processing system 1 according to an embodiment includes a terminal device 10 and a server device 100. These various devices are connected to each other via a network N in a wired or wireless manner so as to be able to communicate with each other. This allows the terminal device 10 to cooperate with the server device 100. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

[0011] The terminal device 10 is an information processing device used by a user U. For example, the terminal device 10 is a smart device such as a smartphone or a tablet terminal, a mobile phone such as a feature phone, a personal computer (PC), a personal digital assistant (PDA), a game machine or AV device equipped with a communication function, an information appliance or digital appliance, a car navigation system, a smart watch or a head-mounted display, a wearable device such as smart glasses, etc. The terminal device 10 may also be a house or building, a car, a home appliance, an electronic device, etc. that supports the Internet of Things (IOT).

[0012] In this embodiment, the terminal device 10 is a smart device such as a smartphone or tablet terminal used by a user U, and is a mobile terminal device that can communicate with any server device via a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation: 5th generation mobile communication system). The terminal device 10 has a screen such as a liquid crystal display having a touch panel function, and accepts various operations on display data such as content, such as tapping, sliding, and scrolling, performed by a finger or a stylus from the user U. An operation performed on an area of ​​the screen where the content is displayed may be regarded as an operation on the content. The terminal device 10 may be not only a smart device, but also an information processing device such as a desktop PC (Personal Computer) or a notebook PC.

[0013] In addition, the terminal device 10 can connect to the network N via a wireless communication network such as LTE, 4G, or 5G, or a short-range wireless communication such as Bluetooth (registered trademark) or a wireless LAN (Local Area Network), and communicate with the server device 100.

[0014] The server device 100 is, for example, a computer such as a PC or a blade server, or a mainframe or a workstation, etc. The server device 100 may be realized by cloud computing.

[0015] In this embodiment, the server device 100 is an information processing device that cooperates with the terminal device 10 of each user U and provides API (Application Programming Interface) services for various applications (hereinafter, apps), etc., as well as various data, to the terminal device 10 of each user U, and is realized by a computer, a cloud system, etc.

[0016] The server device 100 may also be an information processing device that provides some kind of online Web service to the terminal device 10 of each user U. For example, the server device 100 may provide services such as Internet connection, search service, SNS (Social Networking Service), electronic commerce (EC), electronic payment, online games, online banking, online trading, hotel and ticket reservations, video and music distribution, news, maps, route search, route guidance, line information, operation information, and weather forecasts as Web services. In practice, the server device 100 may cooperate with various servers that provide the above-mentioned Web services, and may mediate the Web services or be responsible for processing the Web services.

[0017] The server device 100 can acquire user information about the user U. For example, the server device 100 acquires information about the attributes of the user U, such as the gender, age, and residential area of ​​the user U. The server device 100 then stores and manages the information about the attributes of the user U together with identification information (such as a user ID) indicating the user U.

[0018] The server device 100 also acquires various types of history information (log data) indicating the actions of the user U from the terminal device 10 of the user U or from various servers based on the user ID or the like. For example, the server device 100 acquires a location history, which is a history of the location and date and time of the user U, from the terminal device 10. The server device 100 also acquires a search history, which is a history of search queries input by the user U, from a search server (search engine). The server device 100 also acquires a browsing history, which is a history of content browsed by the user U, from a content server. The server device 100 also acquires a purchase history (payment history), which is a history of product purchases and payment processing by the user U, from an electronic commerce server or a payment processing server. The server device 100 may also acquire a listing history, which is a history of listings on the marketplace by the user U, and a sales history, from the electronic commerce server or the payment processing server. The server device 100 also acquires a posting history, which is a history of posts by the user U, from a posting server that provides a word-of-mouth posting service or an SNS server. The above-mentioned various servers and the like may be the server device 100 itself. That is, the server device 100 may function as the above-mentioned various servers and the like.

[0019] Furthermore, the number of devices included in the information processing system 1 shown in Fig. 1 is not limited to that shown in the figure. For example, in Fig. 1, for the sake of simplicity, only one terminal device 10 is shown, but this is merely an example and is not limiting, and two or more devices may be included.

[0020] Furthermore, the server device 100 according to this embodiment provides services such as an online shopping mall, and distributes coupons with expiration dates that can be used in the services to users U who use the services.

[0021] [2. Improving retention rate by extending coupon expiration dates] In this embodiment, a function is provided that can extend the date (expiration date) of a coupon under a predetermined condition. Note that the coupon is merely an example. In reality, it may be a benefit or a gift certificate similar to a coupon, or some rights or benefits with an expiration date acquired by a user. For example, it may be points or electronic money with an expiration date, an electronic gift certificate (gift card) or an electronic prepaid card with an expiration date, or an electronic ticket with an expiration date used as a gift certificate, a coupon ticket, or a promotion coupon. In other words, it may be electronic information with an expiration date. Here, a coupon will be described as an example.

[0022] In online shopping malls, the challenge is to increase the retention rate of users who made their debut purchase within the past year. Those who have not purchased anything within the year since their debut purchase (those who have not purchased anything in the year) become "dormant users." On the other hand, those who make another purchase within the year become "remaining users."

[0023] Increasing the repurchase rate (retention rate) of users who made a new purchase within the past year has the following benefits: "the cost of acquiring new customers is not wasted," "it contributes to GMV (Gross Merchandise Value)," and "the LTV (Life Time Value) of the entire service can be expected to increase." Conversely, a decrease in the retention rate brings about disadvantages, such as "the cost of acquiring new customers increases," "the GMV that should have been increased becomes zero," and "the LTV of the entire service remains low." Therefore, measures to improve the retention rate should be undertaken immediately.

[0024] Therefore, in order to improve the retention rate, we will add a function to extend the coupon expiration date for target users. By extending the coupon expiration date, users can use the coupon to purchase the product they want at a discount when they find it, so we can expect users to purchase the product again at the online shopping mall, and the retention rate will increase.

[0025] [2-1. Coupon expiration date extension function] 1, the terminal device 10 of the user U cooperates with the server device 100 to set up an extension function button a predetermined period of time (e.g., three days) before the expiration date of a coupon with an expiration date that can be used at an online shopping mall (step S1). For example, the terminal device 10 of the user U displays a screen of a coupon that will soon expire, and sets up (displays) an extension function button on the screen.

[0026] Next, when the extension function button is pressed, the terminal device 10 of the user U displays (displays) a "Yes" button and a "No" button along with the message "Do you want to extend?". If the user U wishes to extend the coupon expiration date, he / she selects and presses the "Yes" button (step S2). At this time, the terminal device 10 of the user U detects that the "Yes" button has been pressed. That is, the terminal device 10 of the user U confirms the user U's intention regarding extending the coupon expiration date. This makes the user U aware that the expiration date of the coupon, which is not originally intended to be extended, will be extended, and he / she becomes strongly aware of the existence of the coupon and its expiration date. Note that, when the "No" button is pressed, the terminal device 10 of the user U cancels the pressing of the extension function button and cancels the series of processes.

[0027] Next, if the "Yes" button is pressed, the terminal device 10 of the user U promotes the use of the function as a condition for extending the coupon expiration date (extension condition) (step S3). For example, the terminal device 10 of the user U displays a button for executing the "register a wish list" function and a button for executing the "search and save" function as conditions for extension, and detects that any (or all) of the buttons have been pressed.

[0028] Next, when a button for using the function is pressed, the terminal device 10 of the user U transitions to a product page (step S4). For example, when a button for executing the function "register a desired item" is pressed, the terminal device 10 of the user U transitions to a page of products that are candidates for desired items. At this time, the terminal device 10 of the user U may display a search result of products that are candidates for desired items, or may display a list of products that are candidates for desired items. This allows the user U to find a desired item and create a connection with the item. Note that a product is merely one example of a transaction object. In reality, it is not limited to a product, and may be a service, etc.

[0029] Next, the server device 100 extends the expiration date of the coupon if the function is appropriately used (step S5). For example, when the user U's terminal device 10 is executing the "register a wish list" function, if the user U selects and registers a product from a group of products that are candidates for "wanted items," the terminal device 10 notifies the server device 100 of the fact via the network N. In response to the notification from the terminal device 10 of the user U, the server device 100 extends the expiration date of the coupon.

[0030] In this case, if the coupon applies to all categories, the "wish list" may be any product. On the other hand, if the coupon applies only to a specific category, the "wish list" that can be registered is limited to products in that category. In other words, when "registering a wish list," the "wish list" is limited to products that the coupon applies to, and products that the coupon does not apply to are excluded.

[0031] In practice, when the function is appropriately used, the terminal device 10 of the user U may extend the coupon expiration date on the terminal (on-device) and notify the server device 100 of the extension of the coupon expiration date. When the server device 100 receives the notification of the extension of the coupon expiration date from the terminal device 10 of the user U, it officially extends the expiration date of the coupon managed on the server side.

[0032] The coupon expiration date may be extended multiple times. For example, the terminal device 10 of the user U and the server device 100 may extend the coupon expiration date every month (in monthly units) up to a maximum of three months. In this case, the above process is performed each time the coupon is extended. The terminal device 10 of the user U and the server device 100 may also set an upper limit on the number of times or period for which the coupon expiration date can be extended for each user, depending on the user attributes, the fulfillment of certain conditions, etc.

[0033] [2-2. Calendar registration & reminder function] Fig. 2 is an explanatory diagram showing an overview of calendar registration and reminders. As shown in Fig. 2, after the coupon expiration date has been extended, the terminal device 10 of the user U promotes calendar registration (step S21). For example, the terminal device 10 of the user U displays a calendar icon or the like together with a message such as "Extended until XX. Let's register it on your calendar" to promote calendar registration of the extended coupon expiration date.

[0034] Next, the terminal device 10 of the user U performs a reminder (reaffirmation, double confirmation) on the calendar (step S22). For example, the terminal device 10 of the user U performs a reminder when the due date (expiration date) of the coupon registered in the calendar approaches. At this time, the terminal device 10 of the user U may perform a reminder a predetermined period before the due date (one week before, three days before, the day before, etc.) and on the day itself.

[0035] Next, if the user U does not use the coupon, the server device 100 sends a reminder to the terminal device 10 of the user U by push notification via the network N after the coupon expiration date has been extended (step S23). For example, the server device 100 may send a reminder by push notification when the original expiration date of the coupon has passed and the extended period has begun. The server device 100 may also send a reminder by push notification periodically after the coupon expiration date has been extended. The server device 100 may also send a reminder by push notification when the date (expiration date) of the extended coupon is approaching.

[0036] In this way, in this embodiment, by reminding users through both calendar registration and push notification and encouraging them to use coupons, the user is prevented from forgetting to use the coupons, which leads to them returning and making repeat purchases.

[0037] [2-3. Survey & Product Introduction Function] Fig. 3 is an explanatory diagram showing an overview of the questionnaire and product awareness appeal. As shown in Fig. 3, when the user U does not use a coupon, the terminal device 10 of the user U adds a simple questionnaire about the reason for not using the coupon (step S31). For example, when the coupon is about to expire or immediately after the coupon expiration date is extended, the terminal device 10 of the user U displays a coupon screen and displays a message such as "Please tell us how you feel" on the screen along with options such as "They didn't have the product I wanted" and "I had insufficient funds."

[0038] Next, after the user U answers the questionnaire, the terminal device 10 of the user U appeals to the user U to recognize the product (step S32). For example, the terminal device 10 of the user U displays a coupon screen and displays a message such as "Thank you for filling out the questionnaire! Please continue to use the flea market! These products are selling well at the flea market" on the screen, along with a link or button such as "View the rankings."

[0039] Next, if the user U does not use the coupon, the server device 100 sends a reminder to the terminal device 10 of the user U by a push notification via the network N after the coupon expiration date has been extended (step S33).

[0040] In this manner, in this embodiment, by conducting a questionnaire, communication with the user can be carried out, which leads to repeat visits and repeat purchases.

[0041] [2-4. Other] In this embodiment, the terminal device 10 of the user U determines whether or not the conditions for extending the expiration date of a coupon that the user U has acquired but has not yet used is satisfied. If the conditions for extension are satisfied, the terminal device 10 of the user U extends the expiration date of the coupon.

[0042] For example, the terminal device 10 of user U may initially hide messages and buttons related to the coupon expiration date extension function, and then display them three days or so before the expiration date. The timing of displaying the messages and buttons may be when it is estimated that the user is unsure (hesitant) about a purchase, for example, when the user frequently visits the online shopping mall but has not pressed the "Like" button for any product, or it may be just before the expiration date. Furthermore, the terminal device 10 of user U may display messages and buttons related to the extension function when, in a questionnaire, user U answers "I have insufficient balance" or "There is no product I want," for example.

[0043] In addition, the terminal device 10 of the user U inquires of the user U as to whether or not to extend the validity period of the coupon. At this time, the terminal device 10 of the user U inquires of the user U, while impressing upon the user U that extending the validity period of the coupon is irregular (special).

[0044] Alternatively, the terminal device 10 of the user U may automatically determine whether or not the coupon expiration date should be extended, and may automatically extend the coupon expiration date without notifying the user U. For example, for a user who satisfies a predetermined condition, the terminal device 10 of the user U may automatically extend the coupon expiration date when the coupon expiration date approaches, without confirming whether or not the coupon expiration date should be extended.

[0045] Furthermore, when user U wishes to extend the expiration date of a coupon, user U's terminal device 10 may present multiple conditions to user U as conditions for extending the coupon expiration date (extension conditions) and ask user U to select any (or all) of the conditions. Then, when the condition selected by user U is met, user U's terminal device 10 extends the coupon expiration date. At this time, user U's terminal device 10 may extend the coupon expiration date only when all of the presented multiple conditions are met.

[0046] The extension condition may be a fixed condition common to all users, or may be a condition determined for each user. The extension condition may be a combination of an absolute condition and a selection condition.

[0047] In addition, the conditions for extension may be wish list (a function that sends a push notification when a registered item becomes available), a saved search, a hashtag, a desired price setting, a price negotiation function, a flea market function, a LINE shop registration, a credit card registration, etc., or a function that guides users to products.

[0048] In addition, if the category of products to which the coupon applies is limited, the extension conditions may include registering information about the category, a survey, saving a search, or registering a wish list.

[0049] Furthermore, when user U meets the conditions (extension conditions) for extending the coupon expiration date, user U's terminal device 10 extends the expiration date of the coupon that user U has acquired. Note that user U's terminal device 10 may reset the coupon expiration date to the original value when user U cancels the extension function before using the coupon or when the extension conditions are no longer met.

[0050] Furthermore, if the coupon is a store-funded or store-issued coupon, the terminal device 10 of the user U may extend the coupon expiration date only with the permission of the issuer. For example, if the specified conditions of the store are set to permit or allow the extension of the coupon expiration date if the user registers the store as a friend on an SNS or registers the store's email address (such as registering for an email newsletter), the terminal device 10 of the user U will extend the coupon expiration date when the user U makes these registrations.

[0051] In addition, the terminal device 10 of the user U may change the discount rate (or discount amount) of the coupon before and after the extension of the validity period of the coupon. For example, the terminal device 10 of the user U may make the discount rate of the coupon after the extension higher or lower than that before the extension.

[0052] It should be noted that the present invention is not limited to coupons, and may be points, etc. For example, the expiration date of time-limited points may be extended.

[0053] [3. Example of terminal device configuration] Next, the configuration of the terminal device 10 will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of the configuration of the terminal device 10. As shown in Fig. 4, the terminal device 10 includes a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a sensor unit 20, a control unit 30 (controller), and a storage unit 40.

[0054] (Communications Department 11) The communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the server device 100 via the network N. For example, the communication unit 11 is realized by a NIC (Network Interface Card), an antenna, or the like.

[0055] (Display section 12) The display unit 12 is a display device that displays various information such as position information. For example, the display unit 12 is a liquid crystal display (LCD) or an organic electro-luminescent display (OLED). The display unit 12 is a touch panel display, but is not limited to this.

[0056] (Input section 13) The input unit 13 is an input device that accepts various operations from the user U. For example, the input unit 13 has buttons for inputting characters, numbers, and the like. The input unit 13 may be an input / output port (I / O port), a USB (Universal Serial Bus) port, or the like. In addition, when the display unit 12 is a touch panel display, a part of the display unit 12 functions as the input unit 13. In addition, the input unit 13 may be a microphone that accepts voice input from the user U, or the like. The microphone may be wireless.

[0057] (Positioning unit 14) The positioning unit 14 receives a signal (radio wave) transmitted from a satellite of a GPS (Global Positioning System), and acquires position information (e.g., latitude and longitude) indicating the current position of the terminal device 10, which is the device itself, based on the received signal. That is, the positioning unit 14 measures the position of the terminal device 10. Note that the GPS is merely an example of a GNSS (Global Navigation Satellite System).

[0058] The positioning unit 14 can measure the position by various methods other than GPS. For example, the positioning unit 14 may measure the position by using various communication functions of the terminal device 10 as described below as an auxiliary positioning means for position correction or the like.

[0059] (Wi-Fi positioning) For example, the positioning unit 14 uses a Wi-Fi (registered trademark) communication function of the terminal device 10 or a communication network provided by each communication company to measure the position of the terminal device 10. Specifically, the positioning unit 14 performs Wi-Fi communication or the like and measures the distance to a nearby base station or access point to measure the position of the terminal device 10.

[0060] (Beacon positioning) The positioning unit 14 may measure the position by using a Bluetooth (registered trademark) function of the terminal device 10. For example, the positioning unit 14 measures the position of the terminal device 10 by connecting to a beacon transmitter connected by the Bluetooth (registered trademark) function.

[0061] (geomagnetic positioning) The positioning unit 14 also measures the position of the terminal device 10 based on a geomagnetic pattern of a structure measured in advance and a geomagnetic sensor included in the terminal device 10.

[0062] (RFID positioning) Furthermore, for example, if the terminal device 10 has a function of an RFID (Radio Frequency Identification) tag equivalent to a contactless IC card used at station ticket gates, stores, etc., or has a function of reading an RFID tag, the location of use is recorded together with information on a payment or the like made by the terminal device 10. The positioning unit 14 may obtain such information to measure the location of the terminal device 10. Furthermore, the location may be measured by an optical sensor, an infrared sensor, or the like provided in the terminal device 10.

[0063] The positioning unit 14 may, if necessary, measure the position of the terminal device 10 using one or a combination of the above-mentioned positioning means.

[0064] (Sensor unit 20) The sensor unit 20 includes various sensors mounted on or connected to the terminal device 10. The connection may be wired or wireless. For example, the sensors may be detection devices other than the terminal device 10, such as wearable devices and wireless devices. In the example shown in FIG. 4, the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, an air pressure sensor 23, a temperature sensor 24, a sound sensor 25, a light sensor 26, a magnetic sensor 27, and an image sensor (camera) 28.

[0065] The above-mentioned sensors 21 to 28 are merely examples and are not intended to be limiting. That is, the sensor unit 20 may be configured to include some of the sensors 21 to 28, or may include other sensors such as a humidity sensor in addition to or instead of the sensors 21 to 28.

[0066] The acceleration sensor 21 is, for example, a three-axis acceleration sensor, and detects physical movements of the terminal device 10, such as the moving direction, speed, and acceleration of the terminal device 10. The gyro sensor 22 detects physical movements of the terminal device 10, such as tilts in three axial directions, based on the angular velocity, etc. of the terminal device 10. The air pressure sensor 23 detects, for example, the air pressure around the terminal device 10.

[0067] Since the terminal device 10 includes the above-mentioned acceleration sensor 21, gyro sensor 22, and air pressure sensor 23, it is possible to measure the position of the terminal device 10 using a technique such as Pedestrian Dead-Reckoning (PDR) that uses these sensors 21 to 23. This makes it possible to obtain indoor position information that is difficult to obtain using a positioning system such as GPS.

[0068] For example, the number of steps, walking speed, and distance walked can be calculated by a pedometer using the acceleration sensor 21. In addition, the moving direction, line of sight direction, and body inclination of the user U can be known by using the gyro sensor 22. In addition, the altitude and floor number on which the terminal device 10 of the user U is located can be known from the air pressure detected by the air pressure sensor 23.

[0069] The air temperature sensor 24 detects, for example, the air temperature around the terminal device 10. The sound sensor 25 detects, for example, the sound around the terminal device 10. The light sensor 26 detects the illuminance around the terminal device 10. The magnetic sensor 27 detects, for example, the geomagnetism around the terminal device 10. The image sensor 28 captures an image around the terminal device 10.

[0070] The above-mentioned air pressure sensor 23, temperature sensor 24, sound sensor 25, light sensor 26, and image sensor 28 can detect the air pressure, temperature, sound, and illuminance, and capture images of the surroundings, thereby detecting the environment and situation around the terminal device 10. In addition, the accuracy of the location information of the terminal device 10 can be improved based on the environment and situation around the terminal device 10.

[0071] (Control unit 30) The control unit 30 includes, for example, a microcomputer having a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, an input / output port, and various other circuits. The control unit 30 may also be configured with hardware such as an integrated circuit, for example, an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 30 includes a transmitting unit 31, a receiving unit 32, and a processing unit 33.

[0072] (Transmitter 31) The transmission unit 31 can transmit, for example, various information input by the user U using the input unit 13, various information detected by each sensor 21-28 mounted on or connected to the terminal device 10, and location information of the terminal device 10 measured by the positioning unit 14 to the server device 100 via the communication unit 11.

[0073] (Receiving unit 32) The receiving unit 32 can receive various information provided by the server device 100 and requests for various information from the server device 100 via the communication unit 11. In this embodiment, the receiving unit 32 acquires a coupon distributed from the server device 100 via the communication unit 11. Note that in practice, the server device 100 may only notify the user U of the fact that he or she has acquired a coupon, and manage the coupon on the server or cloud, or on a blockchain (distributed management ledger).

[0074] (Processing section 33) The processing unit 33 controls the entire terminal device 10, including the display unit 12, etc. For example, the processing unit 33 can output various information transmitted by the transmission unit 31 and various information received from the server device 100 by the reception unit 32 to the display unit 12 for display.

[0075] Furthermore, the processing unit 33 may function (operate) as a confirmation unit 33A, a condition presentation unit 33B, a setting unit 33C, a registration promotion unit 33D, and a notification unit 33E, as described below, by starting an application or the like.

[0076] (Confirmation part 33A) When the expiration date of a coupon indicating a right or benefit acquired by the user U approaches, the confirmation unit 33A confirms with the user U whether or not the user U wishes to extend the expiration date of the coupon.

[0077] In addition, when the coupon expiration date approaches or after the coupon expiration date has been extended, the confirmation unit 33A conducts a questionnaire with the user U about the reason for not using the coupon, and after the user U answers the questionnaire, the confirmation unit 33A appeals to the user U about the product awareness in order to encourage the user to use the coupon.

[0078] Furthermore, the confirmation unit 33A confirms with the user U whether or not he / she wishes to extend the validity period of the coupon each time the validity period of the coupon approaches, until the upper limit of the number of times or period for which the validity period of the coupon can be extended is reached.

[0079] In addition, when the expiration date of the coupon approaches and the confirmation unit 33A estimates from the user U's behavior that the user U is unsure about purchasing the product to which the coupon applies, the confirmation unit 33A confirms with the user U whether or not the user U wishes to extend the expiration date of the coupon.

[0080] (Condition presentation section 33B) When the user U desires to extend the validity period of the coupon, the condition presenting unit 33B presents at least one extension condition for extending the validity period of the coupon.

[0081] For example, when the user U desires to extend the validity period of the coupon, the condition presenting unit 33B presents a plurality of extension conditions for extending the validity period of the coupon.

[0082] (Setting section 33C) If the user U achieves the extension condition selected from the presented extension conditions, the setting unit 33C allows the user U to extend the expiration date of the coupon, and sets a new expiration date.

[0083] For example, when the user U fulfills all of the multiple extension conditions presented to the user U, the setting unit 33C allows the user U to extend the expiration date of the coupon and sets a new expiration date.

[0084] Furthermore, when setting a new expiration date, the setting unit 33C extends the expiration date by a predetermined period until the upper limit of the number of times or period that the coupon expiration date can be extended is reached.

[0085] In addition, for a user U who satisfies a predetermined condition, when the coupon expiration date approaches, the setting unit 33C automatically allows the user U to extend the coupon expiration date and sets a new expiration date. At this time, the confirmation unit 33A does not confirm whether or not the user U who satisfies the predetermined condition wants to extend the coupon expiration date.

[0086] (Registration Promotion Department 33D) The registration promotion unit 33D promotes calendar registration after the expiration date of the coupon is extended.

[0087] (Notification section 33E) The notification unit 33E reminds the user of the expiration date of the coupon based on the information about the expiration date registered in the calendar.

[0088] Alternatively, the notification unit 33E notifies the server device 100 of the expiration date of the coupon via the network, and after extending the expiration date of the coupon, the server device 100 sends a push notification to remind the user of the expiration date of the coupon.

[0089] (Storage unit 40) The storage unit 40 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk drive (HDD), a solid state drive (SSD), or an optical disk. Various programs and various data are stored in the storage unit 40. In this embodiment, the storage unit 40 stores information related to expiration dates registered in the calendar. The storage unit 40 may also store information related to coupons and coupon expiration dates (or their extensions).

[0090] [4. Example of Server Device Configuration] Next, a configuration of the server device 100 according to the embodiment will be described with reference to Fig. 5. Fig. 5 is a diagram showing an example of the configuration of the server device 100 according to the embodiment. As shown in Fig. 5, the server device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

[0091] (Communication unit 110) The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is also connected to a network N in a wired or wireless manner.

[0092] (Storage unit 120) The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a HDD, an SSD, an optical disk, etc. The storage unit 120 may store attribute information and history information (log data) of the user U together with identification information (such as a user ID) indicating the user U.

[0093] In this embodiment, when the user U acquires a coupon, the storage unit 120 stores the coupon in association with the user U. The storage unit 120 also stores information regarding the validity period of the coupon. At this time, the storage unit 120 may store information regarding the number of times and / or period for which the validity period of the coupon can be extended.

[0094] (Control unit 130) The control unit 130 is a controller, and is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), etc., executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the server device 100 using a storage area such as a RAM as a working area. In the example shown in FIG. 5, the control unit 130 has an acquisition unit 131, a service provision unit 132, a coupon management unit 133, and a reception unit 134.

[0095] (Acquisition part 131) The acquisition unit 131 acquires a search query input by a user U (user). For example, when the user U inputs a search query into a search engine or the like to perform a keyword search, the acquisition unit 131 acquires the search query via the communication unit 110. That is, the acquisition unit 131 acquires, via the communication unit 110, a keyword input by the user U into a search box of a search engine, a site, or an app.

[0096] Furthermore, the acquisition unit 131 acquires user information regarding the user U via the communication unit 110. For example, the acquisition unit 131 acquires identification information (such as a user ID) indicating the user U, location information of the user U, attribute information of the user U, and the like from the terminal device 10 of the user U. Furthermore, the acquisition unit 131 may acquire the identification information indicating the user U, attribute information of the user U, and the like when the user U is registered. Then, the acquisition unit 131 stores the user information in the storage unit 120.

[0097] Furthermore, the acquisition unit 131 acquires various types of history information (log data) indicating the behavior of the user U via the communication unit 110. For example, the acquisition unit 131 acquires various types of history information indicating the behavior of the user U from the terminal device 10 of the user U, or from various servers based on a user ID or the like. Then, the acquisition unit 131 stores the various types of history information in the storage unit 120.

[0098] (Service Provision Department 132) The service providing unit 132 provides services such as an online shopping mall via the communication unit 110 .

[0099] (Coupon Management Department 133) The coupon management unit 133 distributes coupons with expiration dates that can be used in a service such as an online shopping mall to a user U who uses the service, via the communication unit 110. Furthermore, the coupon management unit 133 manages the coupons distributed to the user U in association with the user U via the communication unit 110. At this time, the coupon management unit 133 may provide a list of coupons to the terminal device 10 of the user U via the communication unit 110, and when the user U acquires a coupon that he or she desires from the coupon list, the coupon management unit 133 may manage the coupon in association with the user U. Alternatively, the coupon management unit 133 may directly transmit the coupon to the terminal device 10 of the user U via the communication unit 110.

[0100] Furthermore, the coupon management unit 133 manages the expiration dates of coupons associated with the user U. Furthermore, the coupon management unit 133 sends a push notification to the terminal device 10 of the user U via the communication unit 110 to remind the user U of the expiration date of the coupon.

[0101] (Reception Department 134) The reception unit 134 receives information corresponding to inputs and operations of the user U from the terminal device 10 of the user U via the communication unit 110. For example, the reception unit 134 receives information regarding a coupon acquired by the user U and information regarding an extension of the validity period of the coupon from the terminal device 10 of the user U.

[0102] In reality, the control unit 130 may cooperate with the terminal device 10 of the user U via the communication unit 110 and have functions corresponding to the above-mentioned confirmation unit 33A, condition presentation unit 33B, setting unit 33C, registration promotion unit 33D, and notification unit 33E.

[0103] 5. Processing Procedure Next, a processing procedure performed by the terminal device 10 and the server device 100 according to the embodiment will be described with reference to Fig. 6. Fig. 6 is a flowchart showing the processing procedure according to the embodiment. Note that the processing procedure shown below is repeatedly executed by the control unit 30 of the terminal device 10 and the control unit 130 of the server device 100.

[0104] For example, as shown in FIG. 6, the service providing unit 132 of the server device 100 provides a service such as an online shopping mall via the communication unit 110 (step S101).

[0105] Next, the coupon management unit 133 of the server device 100 distributes, via the communication unit 110, a coupon with an expiration date that can be used in a service such as an online shopping mall to the user U who uses the service (step S102).

[0106] Next, when the expiration date of a coupon with an expiration date indicating rights or benefits acquired by the user U approaches, the confirmation unit 33A of the terminal device 10 of the user U confirms with the user U whether or not the user U wishes to extend the expiration date of the coupon (step S103). If the user U does not wish to extend the expiration date of the coupon (step S103: No), the confirmation unit 33A discards / invalidates the coupon when the expiration date of the coupon arrives.

[0107] Next, if the user U desires to extend the validity period of the coupon (step S103: Yes), the condition presenting unit 33B of the terminal device 10 of the user U presents the extension conditions for extending the validity period of the coupon (step S104).

[0108] Next, if the extension condition selected by the user U from the presented extension conditions is met, the setting unit 33C of the terminal device 10 of the user U allows the extension of the coupon expiration date for the user U and sets a new expiration date (step S105).

[0109] Next, the registration promotion unit 33D of the terminal device 10 of the user U promotes calendar registration after the coupon expiration date is extended (step S106).

[0110] Next, the notification unit 33E of the terminal device 10 of the user U reminds the user of the expiration date of the coupon based on the information about the expiration date registered in the calendar (step S107).

[0111] Next, the confirmation unit 33A of the terminal device 10 of the user U conducts a questionnaire to the user U about the reason for not using the coupon, and after the user U answers the questionnaire, appeals to the user to raise awareness of the product in order to encourage the user to use the coupon (step S108).

[0112] The order of steps S107 and S108 may be reversed. For example, the confirmation unit 33A may conduct a survey after calendar registration and before the reminder. Also, step S108 may be performed before step S106. For example, the confirmation unit 33A may conduct a survey before calendar registration. Also, step S108 may be performed before step S103. For example, the confirmation unit 33A may conduct a survey when the expiration date of a coupon with an expiration date indicating rights or benefits acquired by the user U approaches, and after answering the survey and appealing to product awareness, confirm with the user U whether or not he / she wishes to extend the expiration date of the coupon.

[0113] Next, the coupon management unit 133 of the server device 100 sends a push notification to the terminal device 10 of the user U via the communication unit 110 to remind the user U of the expiration date of the coupon (step S109).

[0114] 6. Modifications The above-described terminal device 10 and server device 100 may be implemented in various different forms other than the above-described embodiment. Therefore, the following describes modifications of the embodiment.

[0115] In the above embodiment, some or all of the processing executed by the server device 100 may actually be executed by the terminal device 10 (or an application running on the terminal). For example, the processing may be completed in a stand-alone manner (by the terminal device 10 alone). In this case, the terminal device 10 is assumed to have the functions of the server device 100 in the above embodiment. Also, in the above embodiment, since the terminal device 10 works in conjunction with the server device 100, from the perspective of the user U, it appears that the processing of the server device 100 is also executed by the terminal device 10. In other words, from another perspective, it can be said that the terminal device 10 is equipped with the server device 100.

[0116] In addition, the products to which the coupons according to the above embodiment are applicable (target products) are home appliances, personal computers (PCs), smartphones, game consoles, cameras, lenses, unmanned aerial vehicles (UAVs) such as drones, etc. The items may be luxury watches, brand name bags and accessories, jewelry and accessories, clothing and shoes, antiques, vintage items, rare items, musical instruments (guitars, basses, amplifiers, drums, pianos and electric pianos, stringed instruments, wind instruments and brass instruments, etc.), artworks (paintings, calligraphy, sculptures, crafts, etc.), Western liquor (brandy, whiskey, wine, etc.), sports equipment (golf, surfing, snowboarding, skiing, tennis equipment, etc.), outdoor equipment (camping equipment, barbecue equipment, canoes and kayaks, etc.), fishing equipment (rods, reels, lures, etc.), telescopes and binoculars, bicycles (city bicycles, electric bicycles, road bikes, mountain bikes, folding bicycles, etc.), vehicles (automobiles, motorcycles, etc.), small boats (pleasure boats, motorboats, yachts, personal watercraft, jet skis, etc.), etc.

[0117] In addition, the target products may be real estate (detached houses, apartment buildings, offices, stores, warehouses, etc.), equipment, large home appliances (refrigerators, washing machines, air conditioners, massage chairs, etc.), luxury furniture, imported furniture (sofas, tables, chairs, lamps, lighting, mirrors, ornaments, beds, storage furniture, etc.), office furniture, office equipment, store fixtures, objects other than the above that are in demand for second-hand markets, recycling, repairs, cleaning, etc. Equipment may be sanitary equipment (washbasins, showers, baths, toilets, etc.), water supply equipment, drainage equipment, electrical equipment, gas equipment, kitchen equipment (sinks, stoves, etc.), communication equipment (antennas, communication lines, etc.), etc.

[0118] In addition, the target products may be financial products (stocks, bonds, investment trusts, ETFs, REITs, currencies, commodities, etc.), insurance products, travel products, tickets, etc. In other words, the target products are not limited to goods and items, but may also be service products. However, the above are merely examples of target products. In reality, the target products are not limited to these examples.

[0119] In the above embodiment, the server device 100 may manage not only electronic coupons that can be used online, but also the due date (extension deadline) of an actually issued physical coupon as electronic information, and may be able to extend the extension deadline of the physical coupon. In this case, the user U holds the issued physical coupon. When the expiration date of the physical coupon held by the user U approaches, the server device 100 notifies the terminal device 10 of the user U to confirm whether or not the user U wishes to extend the expiration date of the coupon. The rest is the same as for electronic coupons.

[0120] 7. Effects As described above, the information processing device (terminal device 10 and server device 100) of the present application is characterized by comprising a confirmation unit 33A that confirms with the user (user U) whether or not the user wishes to extend the expiration date of electronic information (such as a coupon) with an expiration date indicating rights or benefits acquired by the user, when the expiration date of the electronic information approaches, a condition presentation unit 33B that presents at least one extension condition for extending the expiration date of the electronic information if the user wishes to extend the expiration date of the electronic information, and a setting unit 33C that allows the user to extend the expiration date of the electronic information and sets a new expiration date if the user achieves an extension condition selected from the presented extension conditions.

[0121] The information processing device of the present application is characterized by further comprising a registration promotion unit 33D that promotes calendar registration after the expiration date of electronic information is extended, and a notification unit 33E that reminds the user of the expiration date of the electronic information based on information regarding the expiration date registered on the calendar.

[0122] The notification unit 33E notifies the server device 100 of the expiration date of the electronic information via the network, and after the expiration date of the electronic information is extended, the server device 100 sends a push notification to remind the user of the expiration date of the electronic information.

[0123] When the expiration date of the electronic information approaches or after the expiration date of the electronic information has been extended, the confirmation unit 33A conducts a questionnaire to the user regarding the reason for not using the electronic information, and after the user answers the questionnaire, appeals to product awareness in order to encourage the use of the electronic information.

[0124] The confirmation unit 33A confirms with the user whether or not he / she wishes to extend the expiration date of the electronic information each time the expiration date of the electronic information approaches, until the upper limit of the number of times or period by which the expiration date of the electronic information can be extended is reached. The setting unit 33C extends the expiration date by a predetermined period when setting a new expiration date, until the upper limit of the number of times or period by which the expiration date of the electronic information can be extended is reached.

[0125] When the expiration date of the electronic information approaches and it is estimated from the user's behavior that the user is unsure about purchasing a product to which the electronic information applies, the confirmation unit 33A confirms with the user whether or not he or she wishes to extend the expiration date of the electronic information.

[0126] For a user who satisfies the specified conditions, the confirmation unit 33A does not confirm whether or not the user wishes to extend the expiration date of the electronic information, and the setting unit 33C automatically allows the user who satisfies the specified conditions to extend the expiration date of the electronic information when the expiration date of the electronic information approaches, and sets a new expiration date.

[0127] When the user desires to extend the expiration date of the electronic information, the condition presenting unit 33B presents a plurality of extension conditions for extending the expiration date of the electronic information. When the user fulfills all of the presented plurality of extension conditions, the setting unit 33C allows the user to extend the expiration date of the electronic information and sets a new expiration date.

[0128] By using any one or a combination of the above-mentioned processes, the information processing device according to the present application can improve the remaining rate by extending the expiration date of the coupon.

[0129] [8. Hardware Configuration] Moreover, the terminal device 10 and the server device 100 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in Fig. 7, for example. The server device 100 will be described below as an example. Fig. 7 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output I / F (Interface) 1060, an input I / F 1070, and a network I / F 1080 are connected by a bus 1090.

[0130] The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The arithmetic device 1030 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like.

[0131] The primary storage device 1040 is a memory device such as a RAM (Random Access Memory) that primarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD (Hard Disk Drive), an SSD (Solid State Drive), a flash memory, or the like. The secondary storage device 1050 may be an internal storage device or an external storage device. The secondary storage device 1050 may be a removable storage medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) memory card. The secondary storage device 1050 may be a cloud storage (online storage), a NAS (Network Attached Storage), a file server, or the like.

[0132] The output I / F 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a display, a projector, a printer, etc., and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input I / F 1070 is an interface for receiving information from various input devices 1020, such as a mouse, a keyboard, a keypad, a button, a scanner, etc., and is realized by a USB, etc.

[0133] Furthermore, the output I / F 1060 and the input I / F 1070 may be wirelessly connected to the output device 1010 and the input device 1020, respectively. That is, the output device 1010 and the input device 1020 may be wireless devices.

[0134] The output device 1010 and the input device 1020 may be integrated into one device, such as a touch panel. In this case, the output I / F 1060 and the input I / F 1070 may also be integrated into one device, such as an input / output I / F.

[0135] The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0136] The network I / F 1080 receives data from other devices via the network N and sends it to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 to other devices via the network N.

[0137] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output I / F 1060 and the input I / F 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0138] For example, when the computer 1000 functions as the server device 100, the arithmetic unit 1030 of the computer 1000 executes a program loaded onto the primary storage device 1040 to realize the functions of the control unit 130. The arithmetic unit 1030 of the computer 1000 may also load a program acquired from another device via the network I / F 1080 onto the primary storage device 1040 and execute the loaded program. The arithmetic unit 1030 of the computer 1000 may also cooperate with the other device via the network I / F 1080 and use functions and data of a program by calling them from another program of the other device.

[0139] [9. Others] Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. The above-described components include those that can be easily imagined by a person skilled in the art, those that are substantially the same, and those that are within the so-called equivalent range. Furthermore, the above-described components can be appropriately combined. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-described embodiments.

[0140] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

[0141] In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit according to various loads, usage conditions, etc.

[0142] For example, the above-mentioned server device 100 may be realized by multiple server computers, and depending on the functions, the configuration can be flexibly changed, such as by calling an external platform using an API (Application Programming Interface) or network computing.

[0143] Furthermore, the above-described embodiments and modifications can be appropriately combined as long as the processing contents are not contradictory.

[0144] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit", etc. For example, an acquisition section can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0145] 1. Information Processing Systems 10 Terminal Equipment 31 Transmitter 32 Receiving section 33 Processing section 33A Confirmation part 33B Condition presentation section 33C Setting section 33D Registration Promotion Department 33E Notification section 100 Server device 110 Communications Department 120 Storage section 130 Control section 131 Acquisition Department 132 Service Provision Department 133 Coupon Management Department 134 Reception Department

Claims

1. a confirmation unit for confirming with a user whether or not the user wishes to extend the expiration date of electronic information indicating a right or privilege acquired by the user when the expiration date of the electronic information approaches; a condition presenting unit presenting at least one extension condition for extending the validity period of the electronic information when the user desires to extend the validity period of the electronic information; a setting unit that allows the user to extend the expiration date of the electronic information and sets a new expiration date when the user achieves an extension condition selected from among the extension conditions presented to the user; An information processing device comprising:

2. a registration promotion unit that promotes calendar registration after the expiration date of the electronic information is extended; a notification unit that reminds the user of the expiration date of the electronic information based on information regarding the expiration date registered in a calendar; The information processing apparatus according to claim 1 , further comprising:

3. The notification unit notifies a server device of the expiration date of the electronic information via a network, and after extending the expiration date of the electronic information, reminds the user of the expiration date of the electronic information by a push notification from the server device.

3. The information processing apparatus according to claim 2.

4. When the validity period of the electronic information approaches or after the validity period of the electronic information is extended, the confirmation unit conducts a questionnaire to the user regarding the reason for not using the electronic information, and after the user answers the questionnaire, appeals to product awareness in order to encourage the user to use the electronic information.

2. The information processing apparatus according to claim 1,

5. the confirmation unit confirms with the user whether or not the user desires to extend the validity period of the electronic information each time the validity period of the electronic information approaches until an upper limit of the number of times or period for which the validity period of the electronic information can be extended is reached; The setting unit extends the expiration date by a predetermined period when setting a new expiration date until the expiration date of the electronic information reaches an upper limit of the number of times or period that the expiration date can be extended.

2. The information processing apparatus according to claim 1,

6. When the validity period of the electronic information approaches, if it is estimated from the user's behavior that the user is undecided about purchasing a product to which the electronic information applies, the confirmation unit confirms with the user whether or not the user wishes to extend the validity period of the electronic information.

2. The information processing apparatus according to claim 1,

7. The confirmation unit, for a user who satisfies a predetermined condition, does not confirm whether or not the user desires to extend the validity period of the electronic information, The setting unit automatically permits an extension of the validity period of the electronic information for a user who satisfies the predetermined condition when the validity period of the electronic information approaches, and sets a new validity period.

2. The information processing apparatus according to claim 1,

8. the condition presentation unit presents a plurality of extension conditions for extending the expiration date of the electronic information when the user desires to extend the expiration date of the electronic information; The setting unit allows the user to extend the expiration date of the electronic information and sets a new expiration date when the user fulfills all of the multiple extension conditions presented to the user.

2. The information processing apparatus according to claim 1,

9. An information processing method executed by an information processing device, a confirmation step of confirming with a user whether or not the user wishes to extend the expiration date of electronic information indicating a right or privilege acquired by the user, when the expiration date of the electronic information is approaching; a condition presenting step of presenting at least one extension condition for extending the validity period of the electronic information when the user desires to extend the validity period of the electronic information; a setting step of permitting the user to extend the expiration date of the electronic information and setting a new expiration date when the user achieves an extension condition selected from among the extension conditions presented to the user; 13. An information processing method comprising:

10. a confirmation step of confirming with a user whether or not the user wishes to extend the expiration date of electronic information indicating a right or privilege acquired by the user when the expiration date of the electronic information is approaching; a condition presentation step of presenting at least one extension condition for extending the validity period of the electronic information when the user desires to extend the validity period of the electronic information; a setting step of permitting the user to extend the expiration date of the electronic information and setting a new expiration date when the user achieves an extension condition selected from among the extension conditions presented to the user; An information processing program characterized by causing a computer to execute the above.

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