Printed matter, information processing device and printed matter identification system

Abstract

To provide a printed matter with which a distribution route of a commodity can be identified according to a simple method even in a case where a reseller cuts off a part of information indicating a physical distribution route, an information processing device and a printed matter identification system.SOLUTION: A printed matter is a label to be adhered to a container 1, a package or an accessory of a commodity or is the container 1, the package or the accessory per se of the commodity. The printed matter includes a print region 10 in which information indicating the commodity is printed. The print region 10 has a color arrangement pattern 12, in which two or more colors are arranged, indirectly indicating a distribution route of the commodity as the background of commodity display.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a printed matter, an information processing device, and a printed matter identification system. [Background technology]

[0002] Conventionally, for products such as high-end shampoos used in beauty salons and high-end cosmetics sold only at specific stores, the shipping source sets the distribution route so that the product is sold only at predetermined beauty salons and stores. However, there are people (hereinafter referred to as "resellers") who sell (resell) such products through distribution routes other than the official distribution route and make a profit. Therefore, in order to prevent such resale activities, the shipping source may print identification information indicating the distribution route, such as an identification number to identify the shipping destination, on the label, in addition to the normal label display.

[0003] However, some resellers may remove such identification numbers to make it impossible to identify the shipping destination where the resale is taking place. For this reason, Patent Document 1 discloses a configuration in which the inverted information of the identification information is printed concealed under a concealing layer so that it cannot be seen from the outside, and Patent Document 2 discloses a configuration in which the identification information is printed with invisible ink. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2019-113616 A [Patent Document 2] JP 2020-131372 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, in conventional technology, information indicating the distribution route, such as an identification number, is written in letters, numbers, symbols, etc., so if a reseller cuts out part of the letters indicating the distribution route, the letters indicating the distribution route cannot be read in their entirety, and as a result, there is a problem that it is not possible to identify the shipping destination to which the product was resold.

[0006] The object of the present invention is to provide a printed matter, an information processing device, and a printed matter identification system that can easily identify the distribution route of a product even if a reseller cuts out part of the information indicating the distribution route. [Means for solving the problem]

[0007] The printed matter of the present invention is a label to be affixed to a product container, packaging, or accessory, or is the product container, packaging, or accessory itself, and has a printed area in which information indicating the product is printed as a product display, and the printed area has a color pattern in which two or more colors are arranged as the background of the product display, which indirectly indicates the distribution channel of the product. The printed matter may have text information indicating a distribution route of the product printed in an area other than the print area. In the printed matter, the colors used for the product display may be configured to be different from the colors used for the color scheme pattern. In the above printed matter, when the product display is written horizontally, the color pattern can be a pattern in which multiple colors are arranged horizontally, and when the product display is written vertically, the color pattern can be a pattern in which multiple colors are arranged vertically. In the above printed matter, the color pattern may be a pattern in which a plurality of colors are arranged in an oblique direction, or a pattern in which a plurality of colors are arranged in a two-dimensional direction. In the above printed matter, the color pattern can be a pattern consisting of letters and / or symbols, each of which is colored in a single color, and the multiple letters, numbers and / or symbols as a whole are colored in two or more colors. The above printed matter can have a first printed layer on which the necessary information is printed and a second printed layer on which the color scheme pattern is printed, and the second printed layer can be configured to be peelable from the first printed layer. The information processing device of the present invention is an information processing device that identifies printed matter, wherein the printed matter is a label to be affixed to a product container, packaging, or accessories, or the product container, packaging, or accessories itself, and has a printing area in which display information indicating the product is printed, and the printing area has a color pattern consisting of two or more colors as a background to the display information, and the information processing device has a memory unit that stores information of the color pattern in correspondence with identification information of the product on which the color pattern is printed, and an acquisition unit that refers to the memory unit and acquires the identification information based on the information of the color pattern. The information processing device may further have a generating function of generating the color pattern corresponding to the identification information based on the identification information. A printed matter identification system according to the present invention includes the above-mentioned printed matter and the above-mentioned information processing device. Effect of the Invention

[0008] According to the present invention, by printing a color pattern that indirectly indicates the distribution route of the product as the background of the printing area in which the necessary information is printed, even if a reseller cuts out a portion of the information indicating the logistics route, the color pattern can be understood from the remaining portion, making it possible to identify the distribution route of the product in a simple manner. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 is a configuration diagram of a printed matter identification system according to a first embodiment. [Diagram 2]FIG. 2 is a diagram showing a container of a product according to the first embodiment. [Diagram 3] 13 is a diagram for explaining the configuration of a color scheme pattern in a necessary display printing area. FIG. [Figure 4] FIG. 11 is a plan view showing a label according to a second embodiment. [Diagram 5] FIG. 11 is a side view showing a label according to a second embodiment. [Figure 6] FIG. 11 is a diagram for explaining a color pattern printed on a label according to a third embodiment. [Figure 7] FIG. 11 is a side view showing a label according to a third embodiment. [Figure 8] 13A and 13B are diagrams illustrating a color pattern printed on a label according to another embodiment. [Figure 9] FIG. 11 is a side view showing a label according to another embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. The present invention relates to a printed matter and a printed matter identification system for preventing resale of a product, and the printed matter according to the present invention is a product container, packaging, or accessory on which a required indication and a color pattern, which will be described later, are printed. Also, the product accessory is an item, such as a shipping tag or instruction manual, that comes into direct or indirect contact with the product container or packaging, or is enclosed in the packaging, and is distributed together with the product. In the following embodiment, the present invention will be described by exemplifying a configuration in which a required indication and a color pattern are printed directly on a product container such as cosmetics or high-end shampoo, or on a label to be affixed to the product container.

[0011] First Embodiment An identification information processing system 100 according to the first embodiment will be described. Fig. 1 is a configuration diagram showing the identification information processing system 100 according to this embodiment. As shown in Fig. 1, the identification information processing system 100 according to this embodiment has a product (product container 1), an information terminal 2 used by a user of the identification information processing system 100, such as a person in charge at the shipping source, and a server 3 capable of sending and receiving information to and from the information terminal 2 via the Internet or the like.

[0012] In the first embodiment, a configuration in which a required mark 11 and a color scheme pattern 12, which will be described later, are printed on the product container 1 will be described as an example. The product container 1 not only contains the product, but also has various marks indicating the contents of the contained product printed on the outer surface. Here, FIG. 2 is a diagram showing the product container 1 according to the first embodiment, and in particular, shows the back surface of the product container 1. As shown in FIG. 2, the product container 1 according to this embodiment has, on the back surface, a required mark printing area 10 in which the required mark 11 is printed, and an identification information printing area 20 in which identification information indicating the logistics route, such as the production lot of the product, is explicitly printed with letters, numbers, etc.

[0013] The required display printing area 10 is an area where the required display 11 is printed on the container 1, packaging, and accessories of the product. The required display 11 is information that indicates the product, and can be, for example, information that is required to be printed on the product, or a display that will reduce the value of the product if the required display is removed at the time of resale. Examples of the required display include, for example, the name, title, and address of the manufacturer / distributor, the name of the product, the manufacturing number or manufacturing code, the name of the ingredients, and legal display such as an expiration date, but are not limited to these, and examples include a serial number that indicates that the product is genuine, a trademark, and a logo. In the example shown in FIG. 1, one area is illustrated as the required display printing area 10, but a configuration in which multiple required display printing areas 10 with the required display 11 printed thereon are arranged at separate positions is also possible.

[0014] In this embodiment, the necessary indication printing area 10 has the necessary indication 11 printed thereon and, as its background, a coloring pattern 12 in which two or more colors are arranged. In this embodiment, this coloring pattern 12 functions as identification information that indirectly indicates the distribution route of the product (for example, shipping destination, sales destination, shipping warehouse, etc.), and a different pattern is set for each distribution route. The coloring pattern 12 can be set as a different pattern not only by a simple combination of colors but also by differences in the size and shape of each color area in which each color is colored. Information on the coloring pattern 12 is stored in the server 3 described later together with information on the distribution route indicated by the coloring pattern 12.

[0015] In addition, in the example shown in Fig. 1, a color pattern in which three colors are arranged side by side in the left-right direction is illustrated, but the present invention is not limited to this configuration, and for example, a color pattern in which four or more colors are arranged may be used as shown in Fig. 3(A). Also, as shown in Fig. 3(B), a configuration in which the colors are arranged vertically may be used. Furthermore, as shown in Fig. 3(C), a configuration in which the colors are arranged two-dimensionally in the vertical and horizontal directions, rather than arranged in only one direction, either horizontal or vertical, may be used.

[0016] Next, the identification information printing area 20 will be described. The identification information printing area 20 is an area in which identification information indicating the distribution route of the product is printed. The identification information printed in the identification information printing area 20 and the information of the distribution route linked to the information of the color pattern 12 of the necessary display printing area 10 in the server 3 indicate the same distribution route. For example, the identification information printed in the identification information printing area 20 can be information such as characters (letters, numbers, and / or symbols) that directly indicate the distribution route of the product, or can be information that indirectly indicates the distribution route of the product. In addition, when the identification information printed in the identification information printing area 20 is information that indirectly indicates the distribution route of the product, it is preferable to store the identification information and the information of the distribution route in the server 3 in association with each other so that the distribution route of the product can be specified from the identification information. In this embodiment, the identification information printed in the identification information printing area 20 is information that directly displays the distribution route of the product according to a certain rule so that the person in charge (user) of the shipper can specify the distribution route of the product without using the information terminal 2 or the server 3.

[0017] In this manner, in this embodiment, the person in charge (user) of the shipper can identify the distribution route of the product based on the identification information printed in the identification information printing area 20. However, the reseller may be aware that the identification information indicates the distribution route, and in such a case, may remove (erase) the identification information printing area 20 from the container 1. However, in this embodiment, the logistics route of the product can be identified from the color scheme pattern 12 of the necessary display printing area 10, so it is possible to grasp the distribution route through which the reseller resold the product. Note that the necessary display printing area 10 is usually required to be displayed on the product, and cutting out the necessary display reduces the value of the product, so there is little possibility that it will be cut out by the reseller. In particular, in this embodiment, the color scheme pattern 12 is recognized by the reseller as just a background, so there is even less possibility that it will be removed.

[0018] The information terminal 2 is, for example, an information device such as a personal computer, tablet, or smartphone, and has a reading unit 21 for reading the color pattern 12 of the necessary display printing area 10 of the product container 1. The information terminal 2 also stores a program for reading the color pattern 12 of the necessary display printing area 10, and by executing the program, the reading unit 21 can read the color pattern 12 and obtain information on the read color pattern 12. The reading unit 21 may be a camera or a dedicated reader. The reading unit 21 may be configured to be built into the information terminal 2, or may be an external device connected to the information terminal 2. The program may be configured to be stored in the information terminal 2 in advance, or the information terminal 2 may temporarily download the program from a server and execute the temporarily downloaded program on the information terminal 2. The information on the color pattern 12 read by the information terminal 2 is not particularly limited, and the color pattern 12 may be obtained as image information as it is, or may be obtained by converting the color pattern 12 into information such as binary information according to the color pattern 12 by the program.

[0019] The server 3 communicates with the information terminal 2 via the Internet, thereby acquiring from the information terminal 2 information on the color pattern 12 of the necessary indication print area 10 printed on the product container 1, extracts information on the distribution route corresponding to the color pattern 12, and provides it to the information terminal 2. Specifically, the server 3 has a database in which the information on the color pattern 12 printed in the necessary indication print area 10 of the product container 1 is stored in association with information indicating the product distribution route. When the server 3 acquires the information on the color pattern 12 from the information terminal 2, it refers to the database and extracts information on the product distribution route corresponding to the color pattern 12. The server 3 then transmits the extracted distribution route information to the information terminal 2 that transmitted the information on the color pattern 12.

[0020] As a result, even if a product is resold through a distribution channel different from the official distribution channel, the person in charge (user) of the product's shipper can obtain the resold product and read the information of the color pattern 12 of the necessary display printing area 10 printed on the product's container 1 with the information terminal 2 to obtain information indicating the distribution channel of the resold product from the server 3. Therefore, even if a reseller removes or erases the identification information printing area 20 printed on the product's container 1 when reselling the product, the person in charge (user) of the shipper can read the necessary display printing area 10 of the container 1 and identify the distribution channel of the product corresponding to the color pattern 12 based on the color pattern 12 of the necessary display printing area 10, thereby inferring which distribution channel the product was resold through.

[0021] In addition, in this embodiment, since the color scheme pattern 12 of the necessary display printing area 10 is printed superimposed on the necessary display 11, it is preferable that the color scheme pattern 12 does not reduce the readability of the necessary display 11. Specifically, it is preferable that the color scheme pattern 12 uses a color that is not the same as the color of the characters used in the necessary display 11, and it is more preferable that the color scheme pattern 12 uses a color that is not similar to the color of the characters used in the necessary display 11, and it is even more preferable that the color scheme pattern 12 uses a color that is complementary to the color of the characters used in the necessary display 11. In addition, when the necessary display 11 is written horizontally, it is preferable that the color scheme pattern 12 is configured to arrange each color area of ​​the color scheme pattern 12 horizontally as shown in FIG. 3(A), and when the necessary display 11 is written vertically, it is preferable that the color scheme pattern 12 is configured to arrange each color area of ​​the color scheme pattern 12 vertically as shown in FIG. 3(B). Furthermore, in order not to reduce the readability of the necessary display 11, the color scheme pattern 12 may be configured to arrange each color area diagonally. Note that FIG. 3 is a diagram for explaining an example of the configuration of the color scheme pattern 12 of the necessary display printing area 10.

[0022] Furthermore, in this embodiment, the necessary display print area 10 in which the color scheme pattern 12 is displayed is rectangular, but is not limited to this configuration, and the necessary display print area 10 (the entire color scheme pattern 12) can be any shape, such as a dot pattern, a star pattern, a circle, a doughnut shape, or a shape imitating an animal. Also, in this embodiment, a configuration in which the shape of each color area of ​​the color scheme pattern 12 is also rectangular is exemplified, but the shape of each color area can be any shape, and each color area can also be a different shape. In this way, by making it possible to change even the shape of each color area in the color scheme pattern 12, the amount of information in the color scheme pattern 12 can be increased.

[0023] Furthermore, in order to suppress color reading errors due to deterioration over time or lighting conditions, the color scheme pattern 12 may be configured to have a color model area for teaching colors at a predetermined position of the color scheme pattern 12. For example, in the color scheme pattern 12 shown in Fig. 3(A), when the color of each color area is set from eight colors, the color model area may be configured to have an area in which each of the eight colors is printed. This allows the color of the color scheme pattern 12 to be accurately identified even if the color of the color scheme pattern 12 indicating the logistics route changes due to deterioration over time or lighting conditions, since the color of the color model area also changes in the same way.

[0024] As described above, the identification information processing system 100 according to the first embodiment includes the container 1, which is a printed matter on which the necessary display 11 is printed, the information terminal 2, and the server 3. In addition, the container 1 has a color pattern 12 in which two or more colors are arranged as a background in the necessary display printing area 10 on which the necessary display 11 is printed, which indirectly indicates the distribution route of the product. As a result, a user who uses the identification information processing system 100 reads the color pattern 12 in the necessary display printing area 10 using the reading unit 21 of the information terminal 2 and transmits the information of the color pattern 12 to the server 3, and the server 3 compares the received information of the color pattern 12 with the information of the color pattern 12 stored in the database, and when the information of the color pattern 12 matches, extracts information indicating the distribution route stored in association with the information of the color pattern 12, and transmits it to the information terminal 2. As a result, the user can specify the distribution route of this product on the information terminal 2, and can grasp which distribution route the product has been resold through. In the first embodiment, a configuration is exemplified in which the necessary display printing area 10 having the color pattern 12 is printed directly on the product container 1, but the necessary display printing area 10 may also be printed on packaging such as a box or bag in which the product container 1 is stored, or on a packaging film attached to the container 1, or on an instruction manual or card enclosed in packaging such as a shipping tag or box that is in direct or indirect contact with the product container 1.

[0025] Second Embodiment Next, a second embodiment of the present invention will be described. The identification information processing system 100a according to the second embodiment has the same configuration as the identification information processing system 100 according to the first embodiment and operates in the same manner, except that instead of printing the required display print area 10 on the product container 1 itself, a label 4 on which the required display print area 410 is printed is attached to the product container 1.

[0026] FIG. 4 is a plan view showing the label 4 according to the second embodiment. FIG. 5 is a side view showing the label 4 according to the second embodiment. As shown in FIG. 5, the label 4 according to this embodiment has a printing layer 41 on which the necessary indication 11 and the color scheme pattern 12 are printed, an adhesive layer 42 for attaching the label 4 to a container or packaging of a product, and a peeling layer 43 that can be peeled off from the adhesive layer 42. In this embodiment, the peeling layer 43 of the label 4 is peeled off from the adhesive layer 42, and the label 4 is attached to the container or packaging of the product, so that the container or packaging of the product can be configured to have the necessary indication 11 and the color scheme pattern 12. The label 4 can also be provided to a user who uses this system with the peeling layer 43 attached. The label 4 can also be configured to have a protective layer for protecting the printing layer 41.

[0027] As shown in Fig. 4, the label 4 according to the second embodiment has a necessary indication printed area 410 and an identification information printed area 420 in the printed layer 41. In the necessary indication printed area 410, similar to the necessary indication printed area 10 of the first embodiment, a necessary indication 11 is printed, and a color pattern 12 indirectly indicating the distribution route of the product is printed as the background of the necessary indication 11. As in the first embodiment, information on the color pattern 12 is stored in the database of the server 3 in association with information indicating the distribution route of the product, and a user can use the information terminal 2 to read the color pattern 12 printed on the label 4 and identify the distribution route of the product to which the label 4 is affixed, based on the information on the read color pattern.

[0028] In this way, also in the second embodiment, the label 4 affixed to the container or packaging of the product has a required display printing area 410 in which the required display 11 is printed, and a color pattern 12 indirectly indicating the distribution channel of this product is printed as the background of the required display 11. Therefore, even if the product to which the label 4 is affixed is resold, the user can specify through which distribution channel the product is distributed from the information of the color pattern 12 printed on the label 4, and can grasp through which distribution channel it was resold.

[0029] Third Embodiment Next, a third embodiment of the present invention will be described with reference to FIG. 6 and FIG. 7. In the identification information processing system 100b according to the third embodiment, as in the second embodiment, a label 4a is attached to a product, so that the product has a necessary indication 11 and a color pattern 12a, and the distribution route of the product can be identified. Here, FIG. 6 is a diagram for explaining the color pattern 12a printed on the label 4a according to the third embodiment, and FIG. 6(A) shows the color pattern 12a according to the third embodiment. Also, FIG. 7 is a side view showing the label 4a according to the third embodiment. In the third embodiment, the color pattern 12a of the label 4a is not a pattern consisting of rectangular areas colored in each color, but is a pattern consisting of letters, numbers, and / or symbols, each of which is monochromatic, as shown in FIG. 6(A), and a pattern in which a plurality of letters, numbers, and / or symbols are colored in two or more colors as a whole can be used. In the following description, letters, numbers, and / or symbols are simply referred to as letters, etc.

[0030] Specifically, the label 4a according to the third embodiment has a layer structure of two or more layers as shown in Fig. 7, and as shown in Figs. 6(A) and (B), the necessary mark 11 is printed on the first printed layer 44, and the color scheme pattern 12a is printed on the second printed layer 45. Therefore, in the label 4a according to the third embodiment, as shown in Fig. 6(C), the necessary mark 11 shown in Fig. 6(B) is displayed in a state superimposed on the color scheme pattern 12a shown in Fig. 6(A). Note that Fig. 6(B) shows the necessary mark 11 according to the third embodiment, and Fig. 6(C) is a plan view showing the label 4a in which the first printed layer 44 on which the necessary mark 11 is printed and the second printed layer 45 on which the color scheme pattern 12a is printed are superimposed in the third embodiment.

[0031] In this embodiment, the second printed layer 45 on which the color scheme pattern 12a is printed can be easily peeled off from the first printed layer 44 on which the required mark 11 is printed. For example, a peel-off layer for peeling can be provided between the first printed layer 44 and the second printed layer 45. As shown in FIG. 7, the third embodiment can also be configured to have an adhesive layer 42 and a peel-off layer 43 for attaching the label 4a to the container, packaging, or accessories of the product, as in the second embodiment. The required mark 11 displayed on the first printed layer 44 is the same as in the second embodiment, so a description thereof will be omitted.

[0032] As shown in FIG. 6(A), the color scheme pattern 12a printed on the second printed layer 45 has each color region in the shape of a character and / or a symbol, and functions as a character and / or a symbol. In this embodiment, the color scheme pattern 12a can be used to explicitly display the logistics route as characters or symbols. This allows the person in charge (user) to read and understand the distribution route of the product only from the color scheme pattern 12a without using the information terminal 2 or the server 3. In particular, since this embodiment has a two-layer structure, the person in charge can peel off the first printed layer 44 and display only the second printed layer 45 to see the characters and the like of the color scheme pattern 12a printed on the second printed layer 45.

[0033] In addition, a reseller may recognize that the letters, numbers, and / or symbols of the color scheme pattern 12a written on the second printed layer 45 indicate the distribution route of the product, and may cut out a part of the color scheme pattern 12a as shown in FIG. 6(D) so that the distribution route of the product cannot be identified. For example, in the example shown in FIG. 6, the upper row of "HYT" shown in the color scheme pattern 12a may be read as "MTI" or "MIY" by the reseller when cut out, and the lower row of "PRB" may be read as "BRP" or "PPR". Therefore, the person in charge at the shipping source cannot identify the distribution route of the product only from the letters, numbers, and / or symbols shown in the cut-out color scheme pattern 12a. However, as shown in FIG. 6(E), even if a part of the color scheme pattern 12 is cut out, if each color area (part of the letters, numbers, and / or symbols) remains, the color scheme pattern 12a can be identified by the combination of colors. Specifically, by using the information terminal 2 to read the remaining color scheme pattern 12a, the person in charge can identify the distribution route of the product even if a part of the color scheme pattern 12a has been cut off.

[0034] Thus, in the identification information processing system 100b according to the third embodiment, the color scheme pattern 12a of the label 4a, which is a printed matter, is a pattern consisting of single-color letters, numbers, and / or symbols, and the plurality of letters, numbers, and / or symbols are colored in two or more colors as a whole. As a result, if the necessary display print area 410a is not cut out, the person in charge can understand the distribution route of the product only from the color scheme pattern 12a without using the information terminal 2 or the server 3, and even if the necessary display print area 410a is cut out, the person in charge can understand the distribution route of the product from the remaining color scheme pattern 12a by using the information terminal 2 or the server 3.

[0035] Although the preferred embodiment of the present invention has been described above, the technical scope of the present invention is not limited to the description of the above embodiment. Various modifications and improvements can be made to the above embodiment, and such modifications and improvements are also included in the technical scope of the present invention.

[0036] For example, in addition to the above-described embodiment, the information terminal 2 or the server 3 can be configured to have a function of creating a color scheme pattern 12 for each logistics route. In particular, the server 3 can be configured to store the created color scheme pattern 12 and information on the logistics route corresponding to the color scheme pattern 12 as identification information in a database when the color scheme pattern 12 is created. Also, a configuration can be made in which a device or server that creates the color scheme pattern 12 is provided separately.

[0037] In the above-mentioned third embodiment, as shown in FIG. 6, the color scheme pattern 12a is configured with colored characters, etc., but as shown in FIG. 8(A), the color scheme pattern 12b can be configured with a color area of ​​a certain shape, such as a rectangle, on which characters, etc. (characters, numbers, and / or symbols) that directly indicate the distribution route of the product are printed. In this case, as in the third embodiment, the person in charge at the shipping source can grasp the distribution route of the product only from the color scheme pattern 12b without using the information terminal 2 or the server 3 if the color scheme pattern 12b is not cut out. Also, as shown in FIG. 8(D) and (E), even if the color scheme pattern 12b is cut out, the person in charge can grasp the distribution route of the product from the remaining color scheme pattern 12b by using the information terminal 2 or the server 3. In particular, the color scheme pattern 12b shown in FIG. 8 has a wider colored area than the color scheme pattern 12a shown in FIG. 6, so that it is easier to grasp the distribution route of the product even if the color scheme pattern 12b is cut out.

[0038] Furthermore, in the above-mentioned third embodiment, as shown in Fig. 7, the label 4a has a layer structure of two or more layers, but the label 4c may have a layer structure of three or more layers. For example, as shown in Fig. 8, a visibility adjustment layer 46 for improving the visibility of the necessary mark 11 may be laminated between a first printed layer 44 on which the necessary mark 11 is printed and a second printed layer 45 on which the background color pattern 12a is printed. For example, the visibility adjustment layer 46 is a layer that adheres to the first printed layer 44 but is easily peeled off from the second printed layer 45, and is opaque or colored in a color complementary to the color of the characters of the necessary mark 11, thereby improving the visibility of the necessary mark 11, and when the color pattern 12a is to be confirmed, the visibility adjustment layer 46 may be peeled off from the second printed layer 45. Furthermore, if the printing layer is made up of multiple layers and the color scheme pattern 12 is difficult to see, a configuration can be used in which a second printing layer 45 having a translucent color scheme pattern 12 printed thereon is laminated on top of a first printing layer 44 having a required indication 11 printed thereon.

[0039] In the above-described embodiment, the color scheme patterns 12, 12a, and 12b may be colors that correspond to the color and design of the container or packaging of the product. For example, if the container or packaging of the product is based on pastel colors, the color scheme patterns may also be based on pastel colors.

[0040] In addition, in the above embodiment, the server 3 stores information on the color patterns 12, 12a, 12b of the product in association with information indicating the distribution route of the product, and when the information on the color patterns 12, 12a, 12b is acquired from the information terminal 2, the server 3 transmits information on the distribution route corresponding to the color patterns 12, 12a, 12b to the information terminal 2, but the present invention is not limited to this configuration, and the information terminal 2 may store information on the color patterns 12, 12a, 12b of the product in association with information indicating the distribution route of the product, and when the information on the color patterns 12, 12a, 12b is acquired by the reading unit 21 of the information terminal 2, the information on the distribution route corresponding to the color patterns 12, 12a, 12b is acquired. In this case, the identification information processing system consisting of the container 1, packaging, or accessory of the product, which is a printed matter, and the information terminal 2, can identify the distribution information of the product without having the server 3.

[0041] In the third embodiment described above, the first printed layer 44 may be printed in a color corresponding to the color pattern 12a printed on the second printed layer 45. For example, when the characters "PRB" in the color pattern 12a shown in FIG. 6(A) are red, yellow, and orange, the areas of the first printed layer 44 that overlap the characters "PRB" in the color pattern 12a may be colored red, yellow, and orange. This reduces the risk of the required indication 11 being cut off, and also increases the readability of the required indication 11 printed on the first printed layer 44, since it is not possible to know that the characters, etc., in the second printed layer 45 are printed unless the first printed layer 44 is peeled off. In addition, even if a reseller notices that characters, etc. are printed on the second printed layer 45 and cuts off a part of the characters, etc. printed on the second printed layer 45 to an extent that they cannot be read as characters, the person in charge at the shipping source can identify the distribution route of the product from the color scheme of the remaining part of the characters, etc. [Explanation of symbols]

[0042] 100, 100a, 100b...Identification information processing system 1…Container 10…Required display print area 11…Required display 12,12a…Color scheme 20…Identification information printing area 2. Information terminal 21...Reading unit 3. Server 4,4a~4c…Label 41...printing layer 410,410a...Required display printing area 42…adhesive layer 43...Peeling layer 44...1st printing layer 45,45a…2nd printing layer 46…Visibility adjustment layer

Claims

1. A label to be affixed to a container, package, or accessory of a product, or a printed matter which is a container, package, or accessory of a product itself, a print area in which information indicating a product is printed as a product display; The printed matter has a color pattern in which two or more colors are arranged as a background of the product display, the color pattern indirectly indicating a distribution channel of the product.

2. The printed matter according to claim 1 , further comprising character information indicating a distribution route of the product printed in an area other than the printing area.

3. The printed matter according to claim 1 , wherein the colors used in the product display are not the same as the colors used in the color scheme pattern.

4. When the product display is written horizontally, the color scheme pattern is a pattern in which multiple colors are arranged horizontally, The printed matter according to claim 1 , wherein when the product display is written vertically, the color scheme pattern is a pattern in which a plurality of colors are arranged vertically.

5. The printed matter according to claim 1 , wherein the color scheme pattern is a pattern in which a plurality of colors are arranged in a diagonal direction or a pattern in which a plurality of colors are arranged in a two-dimensional direction.

6. 2. The printed matter according to claim 1, wherein the color scheme pattern is a pattern consisting of letters, numbers, and / or symbols, each of which is arranged in a single color, and the plurality of letters, numbers, and / or symbols are arranged as a whole in two or more colors.

7. A first printing layer on which the product display is printed; The printed matter according to claim 6 , further comprising: a second printed layer on which the color scheme pattern is printed, the second printed layer being peelable from the first printed layer.

8. An information processing device for identifying a printed matter, The printed matter is A label to be affixed to a container, package, or accessory of a product, or the container, package, or accessory of a product itself, a printing area in which information indicating the product is printed as a product display; The printing area has a color pattern consisting of two or more colors as a background of the product display, The information processing device includes: A storage unit that stores information about the color scheme pattern and identification information of a product on which the color scheme pattern is printed in association with each other; an acquisition unit that refers to the storage unit and acquires the identification information based on information about the color scheme pattern.

9. The information processing apparatus according to claim 8 , further comprising a generating function for generating the color scheme pattern corresponding to the identification information based on the identification information.

10. A printed matter according to any one of claims 1 to 7, A printed matter identification system comprising: the information processing device according to claim 8 or 9.

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