Apparatus and method for managing creator campaign

Abstract

To provide an apparatus and method for managing creator campaigns, configured to provide compensation to a creator and a supporter when the creator completes performing a creator campaign.SOLUTION: In a creator campaign management system, a creator campaign management apparatus 100 communicates with electronic terminals of creators 10a and 10b and supporters 20a and 20b over a network. The creator campaign management apparatus includes a memory and a control unit that provides creator campaigns so as to provide compensation to a creator and a supporter when the creator completes performing the creator campaign.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The embodiments disclosed herein relate to a creator campaign management device and method, and more particularly to a creator campaign management device and method for providing compensation to creators and backers upon completion of a creator campaign. [Background technology]

[0002] A creator is someone who produces video content on various themes such as games, cooking shows, reviews, etc., or broadcasts personally using a streaming platform that allows real-time transmission. For example, a game creator who broadcasts on the theme of games can stream the playing of a particular game in real time.

[0003] Among viewers of a creator's personal broadcast or video content, in order to regularly watch the creator's personal broadcast or video content, they subscribe to the channel on which the creator's video content is uploaded, or in order to support the creator, they sponsor a certain amount during the creator's personal broadcast, or they order a mission from the creator and sponsor a certain amount as a reward for the success of the mission. In this regard, Korean Patent Publication No. 10-2020-0013887 discloses an apparatus and method for paying sponsorship money provided by viewers to a creator depending on whether the target mission is achieved.

[0004] Meanwhile, creators may hold events for viewers to attract or maintain viewers of their personal broadcasts and provide rewards to viewers who meet certain conditions, but such events are one-off and have the disadvantage that it is difficult to expect the event to have the effect of strengthening the bond between viewers and creators.In addition, since it is difficult to distinguish regular viewers who regularly watch a creator's broadcasts and supporters who support the creator from simple viewers, it is also difficult for creators to provide separate benefits to regular viewers and supporters.

[0005] Therefore, a new dimension of functionality is required to solve the above problems.

[0006] On the other hand, the above-mentioned background art is technical information that the inventor possessed for the purpose of deriving the present invention or that he acquired in the process of deriving the present invention, and cannot necessarily be said to be publicly known art that was disclosed to the general public prior to the filing of the application of the present invention. Summary of the Invention [Problem to be solved by the invention]

[0007] The embodiments disclosed in this specification aim to provide a creator campaign management device and method that can provide compensation to both a creator and a backer upon completion of the creator's creator campaign. [Means for solving the problem]

[0008] As a technical means for achieving the above-mentioned technical objectives, according to one embodiment, a creator support device is disclosed that includes a memory and a control unit that provides a creator campaign and provides compensation to a creator supporter who completes the execution of the creator campaign.

[0009] According to another embodiment, a creator campaign management method is disclosed, which is executed by a creator campaign management device, and includes a step of providing a creator campaign and a step of providing compensation to a creator backer who completes the execution of the creator campaign.

[0010] According to yet another embodiment, a computer-readable recording medium having a program for executing a creator campaign management method recorded thereon is disclosed, the creator campaign management method including a step of providing a creator campaign and a step of providing compensation to a creator backer who completes the execution of the creator campaign.

[0011] According to yet another embodiment, a program is disclosed that is executed by a creator campaign management device and stored on a medium for performing a creator campaign management method, the creator campaign management method including a step of providing a creator campaign and a step of providing compensation to a creator backer who completes the execution of the creator campaign. Effect of the Invention

[0012] According to any one of the above-mentioned problem-solving means, by providing compensation not only to the creator who completes the creator campaign but also to the creator's backer, the backer can also share in the benefits of the creator completing the campaign, thereby strengthening the bond between the creator and the backer.

[0013] In addition, according to any one of the above-mentioned problem-solving methods, a backer can sponsor a creator with the viewer points they received as compensation for the creator's completion of the campaign, thereby enabling the backer to sponsor the creator without incurring any additional costs, thereby forming a virtuous cycle structure in which the benefits obtained from the creator are given back to the creator.

[0014] In addition, according to any one of the problem-solving means described above, in order to participate in the creator campaign, the number of participating items set for the creator campaign is required, and the participating items can only be used within a specified period of time and within a set usage limit, which has the advantage of preventing a specific creator from running away with the business.

[0015] The effects obtained from the disclosed embodiments are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those having ordinary skill in the art to which the embodiments disclosed below pertain. [Brief description of the drawings]

[0016] [Figure 1] FIG. 1 is a configuration diagram for explaining a creator campaign management system according to an embodiment. [Diagram 2] 1 is a block diagram illustrating a creator campaign management device according to an embodiment. [Diagram 3] FIG. 13 is a diagram illustrating a creator campaign interface according to one embodiment. [Figure 4] FIG. 13 is a diagram for explaining a creator campaign participation reservation according to one embodiment. [Diagram 5] FIG. 13 is a diagram for explaining participation items according to one embodiment. [Figure 6] FIG. 10 is a diagram illustrating the submission of campaign content according to one embodiment. [Figure 7] FIG. 13 is a diagram for explaining a patron-only interface according to an embodiment. [Figure 8] FIG. 13 is a diagram for explaining creator sponsorship using a sponsor's viewer points according to one embodiment. [Figure 9] 11 is a diagram for explaining the exchange of participation items and level-up items according to one embodiment. FIG. [Figure 10] 1 is a flowchart illustrating a creator campaign management method according to an embodiment. [Figure 11] 1 is a flowchart illustrating a process of managing creator levels and creator ratings according to a creator campaign management method according to an embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0017] Various embodiments will be described in detail below with reference to the accompanying drawings. The embodiments described below may be modified and implemented in various forms. In order to more clearly describe the features of the embodiments, detailed descriptions of matters that are well known to those skilled in the art to which the following embodiments belong will be omitted. Also, parts of the drawings that are not related to the description of the embodiments will be omitted, and similar parts throughout the specification will be designated by similar reference numerals.

[0018] Throughout the specification, when a certain component is said to be "connected" to another component, this includes not only the case where the component is "directly connected" but also the case where the component is "connected with another component sandwiched therebetween." Furthermore, when a certain component is said to "include" another component, this does not mean that the other component is excluded, but that the component may further include the other component, unless otherwise specified.

[0019] Hereinafter, the embodiments will be described in detail with reference to the accompanying drawings.

[0020] Before explaining this, the meanings of the terms used below will be defined.

[0021] First, a "creator" is someone who produces content to be uploaded to online platforms. For example, this includes producing and uploading videos, or broadcasting their own game, talk, or cooking shows in real time (hereafter referred to as "streaming") on internet broadcasting platforms such as YouTube, Twitter, and AfreecaTV. In recent years, people who create and upload short video content of less than one minute to TikTok, Instagram Reels, YouTube Shorts, etc. are also included in the category of creators.

[0022] The "sponsorship code" refers to a code used to identify a creator to be sponsored in a creator campaign management device according to an embodiment. The sponsorship code may be assigned to each creator.

[0023] The term "supporter" refers to a person who supports a creator via a creator campaign management device according to an embodiment. A supporter can become a creator supporter by registering a support code given to the creator.

[0024] 1 is a block diagram illustrating a creator campaign management system according to an embodiment of the present invention. Referring to FIG. 1, a creator campaign management device 100 can communicate with electronic terminals of creators 10a and 10b and backers 20a and 20b via a network.

[0025] The creator campaign management device 100 provides a creator campaign to the creators 10a and 10b, and when the creators 10a and 10b complete the execution of the creator campaign, the creator campaign management device 100 can provide compensation to the creators 10a and 10b and the backers of the creators 10a and 10b. For example, when the backer X20a is a backer of the creator A10a and the creator A10a completes the execution of the creator campaign, the creator campaign management device 100 can provide compensation to the creator A10a and the backer X20a of the creator A10a, respectively. Here, the creator campaign management device 100 can provide different types of compensation to the creator A10a and the backer X20a of the creator A10a.

[0026] The creator campaign management device 100 can provide creator campaigns and opportunities to participate in creator campaigns only to creators who are registered as creator members. Creator campaigns can belong to any one of a plurality of campaign types classified according to the difficulty of carrying out the campaigns. In addition, when a creator member participates in a campaign, the creator campaign management device 100 can deduct only the number of participating items set for each campaign from the number of participating items owned by the creator member.

[0027] The creator campaign management device 100 can register a creator who applies for membership as a creator member, and can register a supporter who registers a sponsorship code issued to a creator member as a sponsor member. In some embodiments, the creator campaign management device 100 can grant one sponsorship code to each creator through identity authentication. Meanwhile, the creator campaign management device 100 allows one supporter to register multiple sponsorship codes, thereby allowing the supporter to sponsor multiple creators.

[0028] According to an embodiment, the creator campaign management device 100 can access services provided by a creator support device (not shown) in conjunction with the creator support device (not shown), and can register the creator or supporter as a creator member or supporter member without inputting additional information when a creator member or supporter member registered in the creator support device (not shown) applies for membership registration in the creator campaign management device 100 by receiving creator membership information and supporter membership information registered in the creator support device (not shown). Here, the creator support device can be a device that registers a creator's support code in a supporter's account and provides a service to support a creator, similar to the creator campaign management device 100, for example, a device that provides a part of sales generated by a supporter who has registered a specific creator's support code as support money to the creator corresponding to the registered support code. Here, the sales generated by the sponsor are the purchase amount of items or cash sold within the game providing device (not shown), and the creator supporting device (not shown) can communicate with the game providing device (not shown) to receive the purchase history and purchase amount of the items or cash sold by the sponsor within the game providing device (not shown).

[0029] Meanwhile, the creator campaign management device 100 and the creator support device (not shown) may be included in a game providing device (not shown) or may include the game providing device (not shown). Here, the game providing device (not shown) stores various information related to game space information, game scenario information, game quest information, and game progress, and detects and records various events occurring within the game, thereby allowing the game to progress in chronological order.

[0030] In addition, the game providing device (not shown) can provide the game user with various items that can be applied to the game objects owned by the game user during game progress or can be used during game play. Some of these items can be acquired through payment by the game user, and game item sales, cash sales, etc. can be performed for this purpose. Some of the items provided to the game user can be provided to creators and creator supporters as compensation when a creator campaign is completed.

[0031] When the creator campaign management device 100 is included in a game providing device (not shown), a sponsor can access content related to a game provided by the game providing device, campaign content, or creator broadcasts through a menu provided within a game screen provided by the game providing device (not shown), and can also check items provided as a reward for completing a creator campaign. In addition, a creator can check creator campaigns in which the sponsor can participate, or items provided as a reward for completing a creator campaign, through a menu provided within a game screen provided by the game providing device (not shown).

[0032] When the creator campaign management device 100 is implemented as a device separate from the game providing device (not shown), it can communicate with the game providing device (not shown) to transmit and receive information for executing the creator campaign management method. For example, the creator campaign management device 100 can transmit creator campaign execution completion information and creator backer information to the game providing device (not shown), and the game providing device (not shown) can provide items set as rewards for the creator campaign to accounts in the game providing device used by the creator and the creator backer.

[0033] The creator campaign management device 100 can manage creators and backers who are registered as members, that is, creator members and backer members. Specifically, the creator campaign management device 100 can operate a level system for creator members. When a creator member is registered, the creator campaign management device 100 can set the level of the creator member to a basic level, that is, level 1, and provide experience points to the creator member every time the creator member completes a campaign, and can raise the level when the experience points held by the creator member reach a predetermined standard or higher. In addition, when the level of the creator member is raised, the creator campaign management device 100 can provide a level-up item as compensation for the level increase, and can also exchange the level-up item held by the creator member for a participation item.

[0034] Furthermore, the creator campaign management device 100 may assign a creator rank based on the level of the creator member, and may provide the creator member with benefits according to the creator rank. Here, the benefits provided to the creator member may be provided in an equal manner according to the creator rank. As an example, the number of participating items provided to the creator member at a certain period may be provided in an equal manner according to the creator rank.

[0035] In addition, the creator campaign management device 100 can assign a backer rank to a backer member and provide the backer member with benefits according to the rank of the backer member. As with creator members, benefits provided to backer members can be provided differentially according to the backer rank assigned to the backer member. As an example, the creator campaign management device 100 can provide items that can be purchased with viewer points differentially according to the backer rank.

[0036] The creator campaign management device 100 may additionally communicate with a third-party server (not shown) to transmit and receive information for executing the creator campaign management method. For example, the creator campaign management device 100 may be linked to a third-party server (not shown) to access a service provided by the third-party server (not shown). Here, the third-party server (not shown) may provide video content and real-time delivery services such as YouTube and Afreeca TV. For example, the creator campaign management device 100 may transmit a content unique address of campaign content received from a creator to the third-party server (not shown) and receive campaign content corresponding to the content unique address, thereby determining whether the creator can participate in the campaign, and may provide campaign content information uploaded to the third-party server (not shown) to a backer, or the backer may play the campaign content within the creator campaign management device 100. In addition, the creator campaign management device 100 may receive whether the creator can broadcast from the third-party server (not shown) and allow the backer to watch the creator's broadcast through a separate interface.

[0037] The creator campaign management device 100 may be implemented as an electronic terminal having an application installed therein or as a server-client system. When the creator campaign management device 100 is implemented as a server-client system, it may include an electronic terminal having a client installed therein for interaction with sponsors, creators, and administrators.

[0038] Here, the electronic terminal may be implemented as a computer, a portable terminal, a television, a wearable device, etc., which may include an interface that allows interaction with sponsors, creators, and managers. Here, the computer includes, for example, a notebook PC, a desktop PC, a laptop PC, etc., equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility, and can include all kinds of handheld-based wireless communication devices such as a personal communication system (PCS), a personal digital cellular (PDC), a personal handyphone system (PHS), a personal digital assistant (PDA), a global system for mobile communications (GSM), an international mobile telecommunication (IMT)-2000, a code division multiple access (CDMA)-2000, a W-code division multiple access (W-CDMA), a wireless broadband internet (Wibro), a smart phone, a mobile worldwide interoperability for microwave access (Mobile WiMAX), etc. Also, the television can include an internet protocol television (IPTV), an internet television (Internet TV), a terrestrial TV, a cable TV, etc. Furthermore, a wearable device is a type of information processing device that can be worn directly on the human body, such as a watch, glasses, accessories, clothing, or footwear, and can be connected to a remote server or other terminal via a network, either directly or via another information processing device.

[0039] The server may be implemented by a computing device capable of communicating via a network with an electronic terminal incorporating a client for interaction with sponsors, creators, and administrators, and may include a storage device capable of storing data or may store data via a third server.

[0040] FIG. 2 is a block diagram illustrating a creator campaign management device according to an embodiment.

[0041] Referring to FIG. 2, a creator campaign management device 100 according to an embodiment may include a communication unit 110, a memory 120, a control unit 130, and an input / output unit 140. The communication unit 110 may perform wired or wireless communication with other devices or networks. To this end, the communication unit 110 may include a communication module that supports at least one of various wired or wireless communication methods. For example, the communication module may be implemented in the form of a chipset.

[0042] Here, the wireless communication supported by the communication unit 110 may be, for example, Wireless Fidelity (WiFi), Wi-Fi Direct, Bluetooth (registered trademark), Ultra-Wide Band (UWB), Near Field Communication (NFC), etc. Also, the wired communication supported by the communication unit 110 may be, for example, USB or High Definition Multimedia Interface (HDMI), etc.

[0043] According to one embodiment, the communication unit 110 can receive data for executing a creator campaign management method from a third-party server or a creator support device (not shown), and conversely, can transmit data for executing a creator campaign management method to a third-party server or a creator support device (not shown).

[0044] In this regard, various types of data such as applications and programs may be embedded or stored in the memory 120. For example, a program required for managing a creator campaign, and a program and data required for managing creator members and backer members may be stored. In addition, the memory 120 may store personal information and support information of creator members and backer members received from a creator support device (not shown). The control unit 130 described below may access and use data stored in the memory 120 or store new data in the memory 120. In addition, the control unit 130 may execute a program embedded in the memory 120. For example, the memory 120 may be embedded with a program for executing a creator campaign management method such as a creator campaign type, a creator member level system, a creator rank increase standard, and a backer rank system, and the control unit 130 may execute the creator campaign management method by executing the embedded program.

[0045] The input / output unit 140 may include an operation panel for receiving user input and a display panel for displaying a screen.

[0046] Specifically, the input unit may include a device capable of receiving various types of input, such as a keyboard, a physical button, a touch screen, a camera, a microphone, etc. Also, the output unit may include a display panel, a speaker, etc. However, without being limited thereto, the input / output unit 140 may include a configuration supporting various inputs and outputs.

[0047] Meanwhile, the control unit 130 includes one or more processors and can control the overall operation of the creator campaign management device 100, provide a creator campaign to a creator, and provide compensation to the creator and creator supporter when the creator campaign is completed. Meanwhile, the control unit 130 can provide a creator campaign and an opportunity to participate in the creator campaign only to creators who are registered as creator members. The control unit 130 can also directly receive a creator membership registration application from a creator. After a member registration application, the control unit 130 can register a creator member without a separate approval procedure, or can register a creator as a creator member only if the creator meets a predetermined qualification condition. The control unit 130 can issue a sponsorship code to a creator registered as a creator member, and can register a supporter who has registered a sponsorship code issued to a creator member as a supporter member.

[0048] As described above in FIG. 1, the control unit 130 may register a specific creator as a creator member based on the creator membership information received from the creator support device. The control unit 130 may register a creator who has applied for membership registration as a creator member without inputting additional information based on the received creator membership information and supporter membership information. If a sponsorship code has already been issued from the creator support device, the control unit 130 may use the sponsorship code already issued from the creator support device without issuing a separate sponsorship code.

[0049] Hereinafter, unless otherwise specified, the creators and supporters described in this specification are creators and supporters who are registered as members in the creator campaign management device 100, that is, creator members and supporter members.

[0050] The control unit 130 can provide a creator campaign to the creator via a dedicated creator campaign page.

[0051] FIG. 3 is a diagram for explaining a creator campaign interface according to an embodiment. Referring to FIG. 3, the creator campaign interface may include a search box 320 in which a search term related to a campaign can be input, such as a game name, a campaign type, a campaign difficulty level, and a campaign content, and a number of campaign cards 330. As shown in FIG. 3, a new campaign and a popular campaign tap are provided, allowing creators to quickly search for newly registered campaigns and currently popular campaigns. Furthermore, the creator campaign interface may provide dedicated campaign content personalized for each creator.

[0052] The participation type is the second easiest campaign type and is a campaign type that does not require high content production difficulty, for example, inserting a watermark video into broadcast video or video content being produced. The achievement type is a campaign that produces content to perform a mission related to a specific theme, for example, quest execution, update review, etc. The competition type is a campaign type in which you compete with other creators, and may create and play in a league. The participation, competition, and achievement types require a process of registering campaign content to participate in a creator campaign and having the execution completion judgment, and when the execution completion judgment of the creator campaign is made, compensation can be provided to the creator and creator supporter who executed the campaign.

[0053] Meanwhile, the creator campaign can also include a mini-reward type that provides rewards immediately when randomly scattered cards are found within the platform. Unlike other types that require users to register campaign content and undergo a completion judgment to participate in the creator campaign, the mini-reward type can provide rewards immediately upon execution.

[0054] The control unit 130 may set a reservation for participation in a campaign selected by the creator. For example, when the creator selects one of the campaign cards displayed in the creator interface of FIG. 3, the control unit 130 may provide the creator with a message window including a participation reservation button asking whether or not to reserve participation in the selected campaign, and when the creator presses the participation reservation button, the control unit 130 may execute the reservation for participation in the selected campaign by the creator. The control unit 130 may provide additional compensation to the creator when the creator completes the execution of the campaign he or she reserved. For example, the control unit 130 may provide an additional compensation of 20% of the campaign compensation already provided when the creator completes the execution of the campaign within the campaign participation period.

[0055] In addition, the control unit 130 may provide information about the creator campaign that the creator has reserved participation in to the creator by displaying the information on the schedule or calendar.

[0056] 4 is a diagram for explaining a creator campaign participation reservation according to an embodiment. Referring to FIG. 4, the control unit 130 can display a campaign for which the creator has reserved participation as an icon on a calendar provided to the creator's account. For example, as shown in FIG. 4, the participation start date of the creator campaign for which the creator has reserved participation can be displayed as a ">" icon and the end date can be displayed as a "<" icon, and when a specific date 410 is selected by the creator, information about the creator campaign for which participation has been reserved on the selected date can be provided on a campaign tap 420 provided beside the calendar.

[0057] Referring to FIG. 4, among the creator campaigns ongoing on May 28th, creators have reserved participation in a total of seven creator campaigns, two of which have deadlines on May 28th. The control unit 130 can notify the creators that the deadline for the campaigns is approaching by labeling the creator campaigns with deadlines on May 28th as "deadline approaching."

[0058] In addition, when there is a reservation for participation in a specific campaign, the control unit 130 can send a notification message to the creator's electronic terminal device on the start date of the campaign participation period to notify the creator that the campaign participation period has begun, and can send a notification message to the creator's electronic terminal device on the deadline date of the campaign participation period to notify the creator that the campaign deadline is approaching.

[0059] Meanwhile, the control unit 130 may provide a creator campaign interface not only for creators but also for backers, and backers may recommend campaigns to creators they support. For example, if backer K wants to recommend the "Blue Archive Franchise Plan" 330 from the creator campaigns of FIG. 3 to a creator he supports, when backer K selects the "Blue Archive Franchise Plan" 330, the control unit 130 may provide the backer with a pop-up menu including a list of creators the backer supports and a campaign recommendation button. If backer K selects one or more creators included in the list and presses the recommendation button, the control unit 130 may inform the selected creator that backer K has recommended the "Blue Archive Franchise Plan" 330.

[0060] When a creator participates in a campaign, the control unit 130 can subtract the number of participating items set as a creator campaign participation condition from the number of participating items held by the creator member. That is, a creator may need a certain participating item to participate in a specific creator campaign. For example, as shown in the "Blue Archive Franchise Plan" 330 campaign card in FIG. 3, the participating item 340 can be displayed with a lightning bolt icon and the number 3. This means that three participating items are set as a campaign participation condition for the "Blue Archive Franchise Plan."

[0061] The number of participation items set as a creator campaign participation condition can be set to be the same regardless of the creator campaign, as shown in FIG. 3, or can be set based on the type of creator campaign. For example, two participation items can be required to participate in a participation-type creator campaign, and three participation items can be required to participate in an achievement-type creator campaign. On the other hand, no participation items can be required to participate in a light-type creator campaign. When a creator participates in a campaign, the control unit 130 compares the number of participation items required to participate in the creator campaign with the number of participation items owned by the creator member, and allows the creator to participate in the campaign only if the number of participation items owned by the creator is greater than the number of participation items required to participate in the creator campaign.

[0062] The control unit 130 may provide participation items to creators registered as creator members at regular intervals. For example, the control unit 130 may provide 10 participation items at one-week intervals, and may provide the number of participation items in a unequal manner depending on the level or creator rank of the creator registered as a creator member. In addition, creators registered as creator members may exchange level-up items for participation items. The details of this will be described later.

[0063] 5 is a diagram for explaining a participating item according to one embodiment. In FIG. 5, the participating item is named energy, and the total amount of owned energy is 30, the total amount of usable energy for this week is 14, and the remaining amount of energy is 9.

[0064] Referring to FIG. 5, the control unit 130 can set the number of participating items (energy) that can be used within a certain period, i.e., one week, to be different from the number of participating items (energy) held, so that even if the number of participating items (energy) held is greater than the number of participating items (energy) that can be used, only the usage limit can be set.

[0065] According to an embodiment, the control unit 130 may set a participation item possession limit, and may set the use limit of participation items that can be used for a certain period of time to be the same as the possession limit of participation items. For example, if the number of participation items that can be used in a week is 14, the control unit 130 provides 10 participation items once a week, and a creator uses 5 participation items in a week, the control unit 130 may provide 5 participation items to the creator so that the number of usable participation items becomes 14. The control unit 130 may limit the participation of the creator if the usage limit has been exhausted or the number of participation items owned by the creator is less than the number of participation items required for participating in the creator campaign.

[0066] To participate in a creator campaign, the same number of participating items as the number of participating items set in the creator campaign are required, and the participating items can be used only within a determined usage limit during a predetermined period, which has the advantage of preventing a specific creator from running away with the business.

[0067] In addition, the control unit 130 may receive campaign content including details of the creator campaign from the creator to participate in the creator campaign. Here, the control unit 130 may directly receive a file including the campaign content from the creator, and may also receive a unique address of the content when the creator's campaign content is posted on a video platform. To this end, the control unit 130 may access the corresponding service in conjunction with a video platform service such as YouTube or AfreecaTV, and may access the campaign content posted by the creator based on the received unique address of the content.

[0068] FIG. 6 is a diagram for explaining the submission of campaign content according to an embodiment. Referring to FIG. 6, the control unit 130 may provide a creator with a campaign content registration interface including a creator campaign name, a creator activity channel, i.e., a tap to select a video platform on which the creator is active, a content inquiry tap to register a unique address of the content, and a registration button, in order to receive campaign content from the creator. The example of FIG. 6 is for participating in a creator campaign entitled "Leave a review of your use of Nexon Play to receive a maximum of 10 million points," and YouTube is selected as the activity channel. As shown in FIG. 6, when the content inquiry tap of the content registration interface of the creator campaign is performed, the control unit 130 may provide an input window 610 in which only the remaining portion of the unique address of the content registered on YouTube is input, excluding “https: / / www.youtube.com / watch?v=”, which is the common portion of the unique address. When the creator inputs the remaining portion into the input window 610 and presses the content inquiry button 620, the portion received through the input window is combined with the common portion “https: / / www.youtube.com / watch?v=” to generate a content unique address, and information about the content corresponding to the generated unique address is provided, thereby enabling the creator to check whether the campaign content they are about to submit has won.

[0069] The control unit 130 determines whether the creator's creator campaign has been completed based on the submitted campaign content, and if it is determined that the creator campaign has been completed, it can provide compensation to the creator and creator supporter, respectively.

[0070] When the creator completes the campaign, the control unit 130 can provide at least a portion of the campaign completion compensation to the creator according to a predetermined standard. Specifically, the control unit 130 can provide the entire completion compensation set for the creator campaign to the creator who has been determined to have completed the creator campaign. For example, since the "Blue Archive Franchise Plan" 330 campaign shown in FIG. 3 is set to 500,000 cash as compensation, when creator A submits participating content for the campaign and is determined to have completed the campaign, 500,000 cash can be provided to creator A10a as compensation.

[0071] Alternatively, the control unit 130 may provide at least a portion of the creator campaign completion compensation to the creator depending on the type of the creator campaign. For example, in the case of a competitive creator campaign in which multiple creators participate, the control unit 130 may distribute and provide compensation to the creator based on quantitative indicators such as the number of subscribers, the number of inquiries, and the number of ratings (likes) for the submitted campaign content. In addition, in the case of an achievement-type or participation-type creator campaign, the control unit 130 may allow subscribers or backers to vote for the campaign content submitted by multiple creators, and distribute the compensation set for the creator campaign according to the ranking given by the vote.

[0072] Meanwhile, the control unit 130 can distribute a part of the compensation provided to the creator to the backer. For example, since the "Blue Archive Franchise Plan" 330 campaign shown in Fig. 3 offers 500,000 cash as compensation, when creator A submits participating content for the campaign and is determined to have completed execution, 450,000 cash out of the 500,000 cash can be provided to creator A and 50,000 cash can be distributed to backer B of creator A.

[0073] The control unit 130 may provide different types of compensation to the creator and the backers when the creator campaign is completed. That is, the control unit 130 may provide the creator with compensation cash, and provide the creator backers with viewer points instead of a portion of the compensation cash received by the creator. In other words, the control unit 130 may determine the total viewer points to be distributed to the backers to the same amount as the portion of the compensation cash received by the creator. Taking the "Blue Archive Franchise Plan" campaign of FIG. 3 as an example, the control unit 130 may provide 500,000 cash given as campaign compensation to creator A, determine the total viewer points to be distributed to the backers to be 100,000 points, and distribute 50,000 viewer points to each of creator A's backers B and C.

[0074] Meanwhile, according to an embodiment, the control unit 130 may provide viewer points to sponsors in an equal manner according to the sponsor grades given to them. For example, if there are multiple sponsor grades and sponsor B has a higher grade than sponsor C, the control unit 130 may provide more viewer points to sponsor B than to sponsor C. The sponsor grades will be described later.

[0075] In addition, the control unit 130 may determine viewer points to be provided to the backer depending on the contribution of the backer. For example, the control unit 130 may calculate the contribution of the backer by scoring the number of comments, ratings (likes), and inquiries made by the backer on the content of the creator he or she supports, calculate a distribution rate based on the contribution of the backer to the contributions of all the backers of the creator, and determine the viewer points to be provided to the backer by multiplying the calculated distribution rate by the total viewer points to be distributed to the backer.

[0076] As described above, the creator campaign management device 100 according to one embodiment provides compensation not only to the creator who has completed the execution of the creator campaign but also to the creator's backer, so that the backer can share in the benefits of the creator's completion of the campaign, thereby strengthening the bond between the creator and the backer.

[0077] Meanwhile, when a supporter sponsors multiple creators, the control unit 130 may provide viewer points by dividing and accumulating viewer points for each creator sponsored by the supporter. In addition, the control unit 130 may provide a predetermined viewer point when the supporter views campaign content of the creator he or she is sponsoring. To this end, the control unit 130 allows the supporter to view campaign content posted on a video platform service such as YouTube or AfreecaTV as well as campaign content directly uploaded and submitted by the creator through a separate interface. In addition, the control unit 130 may allow the supporter to view real-time broadcasts of the creators he or she sponsors on video platform services such as YouTube or AfreecaTV through a separate interface, and provide preset viewer points for viewing the broadcasts of the creators.

[0078] 7 is a diagram for explaining a backer-only interface according to an embodiment. Referring to FIG. 7, the backer-only interface includes a backer's viewer point status, my income status, and purchase status, among which my support status includes a creator status 710 in which a breakdown of viewer points acquired and held by each sponsored creator can be confirmed, and a campaign-specific income status 720 in which the viewer point acquisition status by date is recorded. The backer is currently sponsoring a total of three creators, "Namnam Studio", "Coconut Tiger", and "Pack Pack Cider News", and has 600,000 viewer points acquired by each creator.

[0079] Meanwhile, the scope of use of the compensation cash provided to the creator and the scope of use of the viewer points provided to the backer can be set differently. For example, the compensation cash received by the creator can be used to purchase items in the in-game item shop, purchase game usage rights, or be exchanged 1:1 for cash, while the scope of use of the viewer points can be set so that the backer can use them to sponsor the creator or purchase items in the backer-only market.

[0080] FIG. 8 is a diagram for explaining creator sponsorship using a backer's viewer points according to an embodiment. A backer can specify a creator to be sponsored, input the viewer points to be sponsored, and sponsor a specific creator with the input viewer points as sponsorship money. For example, as shown in FIG. 8, a backer can sponsor a creator named "I am a creator (coin5959)" 810 with 5000p (820) points to be sponsored out of 589,222p held by the backer as sponsorship money. The control unit 130 can transmit the input viewer points to a specific creator as sponsorship money based on the creator information and the viewer points. Here, the control unit 130 can receive identification information, i.e., ID or nickname, of the creator to be sponsored from the backer in order to specify the creator, and search for the creator based on the input identification information.

[0081] According to an embodiment, when a backer sponsors multiple creators, it can be set so that the backer will only sponsor within the limit of the viewer points acquired by the creators he / she wishes to sponsor. That is, if a backer X is registered as a backer of creators A and B, and the viewer points acquired by creator A are 3,000 points, and the viewer points acquired by creator B are 10,000 points, the viewer points that can be sponsored by creator A may be 3,000 points, and the viewer points that can be sponsored by creator B may be 10,000 points.

[0082] As described above, by sponsoring a creator using the viewer points received as compensation for the creator completing the campaign, the backer can sponsor the creator without incurring any additional costs, forming a virtuous cycle in which the benefits obtained from the creator are given back to the creator.

[0083] Meanwhile, the control unit 130 can manage creators and backers who are registered as members. First, the control unit 130 can operate a level system for creators. Specifically, the control unit 130 can assign a basic level, for example, level 1, to the creator when registering as a member. Then, the control unit 130 can provide experience points to the creator every time the creator completes a campaign, and when the accumulated experience points reach or exceed the experience points required for level up, the control unit 130 can raise the creator's level and provide a level up item as compensation for the level up. When the level is raised, the control unit 130 can deduct the experience points used for the level up from the experience points owned by the creator.

[0084] Depending on the embodiment, the experience points required for one level increase may all be the same, or the total level may be divided into a number of sections, and the experience points required for one level increase may be different for each section. For example, the experience points required for one level increase in the level 1 to level 5 section may be 5, and the experience points required for one level increase in the level 5 to level 10 section may be 10.

[0085] In addition, the control unit 130 may provide different experience points depending on the type of campaign run by the creator. For example, the control unit 130 may provide 10 experience points when a competitive creator campaign is completed, and may provide 4 experience points when a participatory creator campaign is completed.

[0086] On the other hand, the control unit 130 can also exchange a level-up item for a participation item according to a creator's application, and can also exchange multiple level-up items for one participation item.

[0087] 9 is a diagram for explaining an exchange between a participation item and a level-up item according to an embodiment, in which the participation item is energy and the level-up item is score.

[0088] 9, the control unit 130 may exchange 12 scores for one energy. The control unit 130 may display the number of energies 920 to be exchanged based on the input number of scores 910, or may display the number of scores 910 required for exchange based on the number of energies 920 to be exchanged. In addition, when a creator inputs the number of scores or the number of energies and then presses an exchange button, the control unit 130 may subtract the input number of scores from the number of owned scores and increase the number of owned energies by the number of energies corresponding to the input number of scores.

[0089] Furthermore, the control unit 130 can assign a creator grade based on the level of the creator, and can provide the creator member with benefits according to the creator grade. In other words, the control unit 130 can divide the level of the creator into a plurality of sections corresponding to the number of creator grades, set creator grades corresponding to each section, and assign the creator a creator grade based on the section to which the level of the creator belongs. For example, there are four creator grades: NEW, JUNIOR, PRO, and MASTER, and the control unit 130 can assign a NEW grade to creators of levels 1 to 5 and a JUNIOR grade to creators of levels 6 to 10. Similarly, the control unit 130 can assign a PRO grade to creators of levels 11 to 21, and can assign a MASTER grade to creators of levels 22 and above.

[0090] Meanwhile, according to an embodiment, the control unit 130 may change the creator's creator rank when changing the creator's level. When the creator's level increases and reaches a certain level, the creator's creator rank may be changed. For example, when the level of creator A increases from level 5 to level 6, the control unit 130 may increase the rank of creator A from NEW to JUNIOR.

[0091] The control unit 130 may provide a creator with a special benefit in a unequal manner according to the creator's rank. For example, the control unit 130 may provide the creator with a number of participating items and a special creator coupon that can be given to the creator's supporter as a special benefit. The control unit 130 may provide the number of participating items and the number of special creator coupons provided at a certain period in an unequal manner according to the creator's rank. As an example, the control unit 130 may classify the number of participating items into a number of basic providing items provided regardless of the rank and a number of grade providing items, and provide the number of grade providing items in an unequal manner according to the rank.

[0092] As described above, the creator campaign management device 100 according to one embodiment can motivate creators to participate in missions and encourage continuous activity by providing experience points each time a creator completes a creator campaign and raising the creator's level based on the creator's accumulated experience points, and can also provide level-up items as compensation for the level increase and allow the level-up items to be exchanged for participation items, thereby providing an opportunity for creators with low creator rank to obtain additional participation items.

[0093] Meanwhile, the control unit 130 may assign a backer grade to the backer and provide the backer with benefits according to the backer grade. According to an embodiment, the control unit 130 may assign a backer grade to the creator based on the amount of sponsorship money, and when a backer sponsors multiple creators, may assign a backer grade based on the total amount of sponsorship money to the creators. In addition, the backer grade may be calculated based on the amount of sponsorship during a predetermined backer grade calculation period, and as an example, the backer grade calculation period may be one month before a predetermined backer grade calculation date, or three months after a backer grade calculation date.

[0094] According to an embodiment, the control unit 130 may assign a sponsor rank based on the sponsor's donation during the sponsor rank calculation period on the sponsor rank calculation date. According to an embodiment, the sponsor ranks may be of four types: REGULAR, ROYAL, VIP, and VVIP. For example, if a sponsor donates 100,000 won or more, the ROYAL rank may be assigned, if the sponsor donates 500,000 won or more, the VIP rank may be assigned, and if the sponsor donates 2 million won or more, the VVIP rank may be assigned.

[0095] The control unit 130 may provide differential benefits to the supporters according to the supporter grades given to the supporters, similar to the creators. For example, the control unit 130 may provide differential items that can be purchased with viewer points according to the supporter grades given to the supporters.

[0096] As described above, the creator campaign management device 100 according to one embodiment can prevent abusing users who register a sponsorship code in order to gain viewer points but do not carry out separate sponsorship activities by assigning a sponsorship rank to a sponsor based on the sponsor's sponsorship amount and providing benefits accordingly, and can encourage sustained activities by sponsors.

[0097] The term "module" used in the above embodiments means a software or hardware component such as a field programmable gate array (FPGA) or an ASIC, and the "module" performs a certain function. However, the meaning of the "module" is not limited to software or hardware. The "module" may be configured to reside on an addressable storage medium or to execute one or more processors. Thus, by way of example, the "module" includes components such as software components, object-oriented software components, class components, and task components, as well as processes, functions, attributes, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.

[0098] The functionality provided within the components and units may be combined into fewer components and units or separated out into additional components and units.

[0099] Moreover, the components and "parts" may be embodied to implement one or more CPUs within a device or a secure multimedia card.

[0100] Figures 10 and 11 are flowcharts for explaining a creator campaign management method according to an embodiment. The creator campaign management method of Figures 10 and 11 includes steps of processing in a chronological order by the creator campaign management device 100 shown in Figures 1 to 9. Therefore, even if the contents are omitted below, the contents described above regarding the creator campaign management device 100 shown in Figures 1 to 9 can also be used in the campaign management method according to the embodiment shown in Figures 10 and 11.

[0101] The creator campaign management device 100 can provide a creator campaign to a creator, and provide compensation to the creator and creator supporter when the creator completes the execution of the provided creator campaign.

[0102] 10, the creator campaign management device 100 can provide a creator campaign to a creator (S1010). The creator campaign management device 100 can provide a campaign only to creators who are registered as members, and the campaign provided to the creator can belong to one of a plurality of campaign types classified according to the difficulty of execution. For example, the campaign types can be a light type, a participation type, an achievement type, and a competition type.

[0103] Next, the creator campaign management device 100 may receive campaign content including campaign execution details from the creator in order to participate in the creator campaign (S1020). The creator campaign management device 100 may directly receive a file including campaign content from the creator, and may also receive a unique address of the content when the creator's campaign content is posted on a video platform. Meanwhile, the creator campaign management device 100 may subtract the number of participation items set for the creator campaign from the number of participation items owned by the creator in order to participate in the creator campaign. The participation items may be given a usage limit for a predetermined period, and if the usage limit is exceeded and all the participation items are used up, or if the number of participation items owned by the creator is less than the number of participation items for participating in the creator campaign, the control unit 130 may limit the participation of the creator.

[0104] Next, the creator campaign management device 100 determines whether the creator has completed the execution of the creator campaign based on the input campaign content (S1030), and if the creator campaign has been completed, can provide compensation to the creator and creator supporter (S1040).

[0105] As described above, the creator campaign management method according to one embodiment provides compensation not only to a creator who completes a creator campaign but also to the creator's backer, allowing the backer to share in the rewards for completing the creator's campaign, thereby strengthening the bond between the creator and the backer.

[0106] Meanwhile, the creator management device 100 can provide experience points when the creator completes the execution of a creator campaign, and can change the level of the creator when the accumulated experience points of the creator exceed a predetermined experience point. In addition, the creator management device 100 can give the creator a creator rank according to the creator's level and provide the creator with a benefit according to the creator rank.

[0107] FIG. 11 is a flowchart illustrating a creator level and rank management process according to a creator campaign management method according to an embodiment.

[0108] 11, the creator campaign management device 100 may assign a basic level and a basic creator grade to a creator when the creator registers (joins) as a member (S1110). For example, the basic level may be LEVEL1, and the basic creator grade may be NEW.

[0109] Next, when the creator management device 100 determines that the creator has completed the creator campaign, it provides the creator with experience points (S1120). The experience points provided to the creator vary depending on the type determined by the difficulty level of the creator campaign that the creator has completed, and in some embodiments, can be set to the same level for all creator campaigns regardless of the difficulty level.

[0110] Experience points provided to a creator may be accumulated in the creator's account. If the creator's accumulated experience points are equal to or greater than a predetermined experience point, i.e., level-up experience points (S1130), the creator campaign management device 100 may increase the creator's level and provide compensation for the level-up (S1140). The compensation for the level-up may be a level-up item with a special function or a compensation cash, etc. As described above, the level-up item may be exchanged for a participation item, so that a creator with a low creator rank may obtain an additional participation item.

[0111] On the other hand, when the level is increased, the creator campaign management device 100 can subtract the experience points used to increase the level from the experience points owned by the creator. According to an embodiment, the experience points required for one level increase may be the same for all the creators, or the total level may be divided into a number of sections, and the experience points required for one level increase may be different for each section. For example, the experience points required for one level increase from the section of level 1 to level 5 may be 5, and the experience points required for one level increase from the section of level 5 to level 10 may be 10. That is, if creator K at level 4 has 6 experience points, creator K can increase by only one level from level 4 to level 5. However, even if creator K at level 4 has 10 experience points, creator K's level can increase by only one level from level 4 to level 5 because 10 experience points are required to increase from level 5 to level 6.

[0112] Meanwhile, if the increased level is equal to or higher than the reference level of a particular grade (S1150), the creator campaign management device 100 may increase the creator grade of the creator (S1160). For example, if the level of creator N, whose creator grade is JUNIOR, increases by one from level 10 to level 11, the creator grade of creator N may also be changed from JUNIOR to PRO.

[0113] As described above, the creator campaign management method according to one embodiment can motivate creators to participate in missions and encourage sustained activity by providing experience points each time a creator completes a creator campaign and increasing a creator's level based on the creator's accumulated experience points.

[0114] The creator campaign management method according to the embodiment described with reference to FIGS. 10 and 11 may also be embodied in the form of a computer-readable medium storing instructions and data executable by a computer. Here, the instructions and data may be stored in the form of a program code, and when executed by a processor, a predetermined program module may be generated to perform a predetermined operation. In addition, the computer-readable medium may be any available medium accessible by a computer, including both volatile and non-volatile media, and both separate and non-separate media. In addition, the computer-readable medium may be a computer recording medium. The computer recording medium may include both volatile and non-volatile, separate and non-separate media embodied by any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. For example, the computer recording medium may be a magnetic storage medium such as a HDD and an SSD, an optical storage medium such as a CD, a DVD, and a Blu-ray disc, or a memory included in a server accessible via a network.

[0115] In addition, the creator campaign management method according to the embodiment described with reference to Figures 10 and 11 may be embodied as a computer program (or a computer program product) including instructions executable by a computer. The computer program includes programmable machine instructions processed by a processor, and may be embodied in a high-level programming language, an object-oriented programming language, an assembly language, a machine language, or the like. In addition, the computer program may be recorded on any type of computer-readable recording medium (e.g., a memory, a hard disk, a magnetic / optical medium, or a solid-state drive (SSD), etc.).

[0116] Therefore, the creator campaign management method according to the embodiment described with reference to Figures 10 and 11 can be embodied by executing the above-mentioned computer program by a computing device. The computing device can include at least a processor, a memory, a storage device, a high-speed interface connecting to the memory and the high-speed expansion port, and a low-speed interface connecting to the low-speed bus and the storage device. Each of these components is connected to each other using various buses and can be mounted on a common motherboard or mounted in other suitable manners.

[0117] Here, the processor may process instructions within a computing device. Such instructions may include instructions stored in a memory or storage device for displaying graphic information for providing a Graphic User Interface (GUI) on an external input and output device, such as a display connected to a high speed interface. In other embodiments, multiple processors and / or multiple buses may be used, along with multiple memories and memory types, as appropriate. The processor may also be embodied as a chipset, which may include multiple independent analog and / or digital processors on each chip.

[0118] Also, memory stores information within a computing device. As an example, memory may be comprised of a volatile memory unit or a collection thereof. As another example, memory may be comprised of a non-volatile memory unit or a collection thereof. Memory may also be in other forms of computer readable media, such as, for example, a magnetic or optical disk.

[0119] The memory can provide a large amount of storage space for a computing device. The storage device can be a computer-readable medium or a configuration that includes such a medium, such as a device in a Storage Area Network (SAN) or other configuration, and can be a floppy disk drive, hard disk drive, optical disk drive, or tape drive, flash memory, or other similar semiconductor memory device or device array.

[0120] The above-described embodiments are merely illustrative, and those skilled in the art will understand that the above-described embodiments can be easily modified into other specific forms without changing the technical ideas or essential features of the above-described embodiments. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and are not limiting. For example, each component described as a single type may be implemented in a distributed form, and similarly, each component described as a distributed type may be implemented in a combined form.

[0121] The scope of protection sought by this specification is determined by the claims set forth below rather than the above detailed description, and should be construed to include all modifications and variations derived from the meaning and scope of the claims and their equivalent concepts. [Explanation of symbols]

[0122] 100 Creator Campaign Management Device 110 Communications Department 120 Memory 130 Control section

Claims

1. Memory, A creator campaign management device including: a control unit that provides a creator campaign and provides compensation to a creator backer who completes the execution of the creator campaign.

2. 2. The creator campaign management device according to claim 1, wherein the control unit provides viewer points to the creator supporter as the compensation, and provides the viewer points input by the supporter as support money for the creator.

3. The creator campaign management device according to claim 1 , wherein the control unit provides a compensation set for the creator campaign to a creator who has completed execution of the creator campaign.

4. The creator campaign management device of claim 1, wherein, when multiple creators have completed the execution of the creator campaign, the control unit distributes the compensation set for the creator campaign to the multiple creators who have completed the execution of the creator campaign according to a predetermined standard.

5. The creator campaign management device of claim 4, wherein the control unit distributes compensation set for the creator campaign to the multiple creators based on at least one of the ranking, number of inquiries, and number of ratings (likes) of the content submitted by the multiple creators for participation in the creator campaign.

6. The creator campaign management device of claim 1, wherein the control unit provides experience points to a creator who has completed the execution of the creator campaign, and when the creator's accumulated experience points are equal to or greater than a predetermined standard, increases the creator's level and provides the creator with a level-up item as compensation.

7. The creator campaign management device according to claim 6 , wherein the control unit assigns a creator rank to the creator based on a level of the creator, and provides a benefit to the creator according to the assigned creator rank.

8. The creator campaign management device of claim 1 , wherein the control unit subtracts the number of participating items set for the creator campaign from the number of participating items held by the creator within a specified usage limit for a specified period for participating in the creator campaign.

9. The creator campaign management device of claim 8 , wherein the control unit provides the participation items to the creator at regular intervals and provides the participation items according to the creator's creator rank.

10. The creator campaign management device according to claim 1 , wherein the control unit sets a participation reservation for a creator campaign selected by the creator, and displays and provides the creator campaign for which participation has been reserved on a calendar of the creator.

11. A creator campaign management method executed by a creator campaign management device, comprising: The stage where we offer a creator campaign, and providing compensation to creator backers who complete the execution of the creator campaign.

12. The step of providing the compensation includes providing viewer points to the creator backer as the compensation; The creator campaign management method of claim 11, further comprising providing the viewer points input by the supporter as support money for the creator.

13. The method of claim 11 , wherein the step of providing the compensation includes the step of providing the compensation set for the creator campaign to a creator who has completed execution of the creator campaign.

14. The creator campaign management method of claim 11, wherein the step of providing the compensation includes a step of distributing the compensation set for the creator campaign to the multiple creators who have completed the execution of the creator campaign according to a predetermined standard when multiple creators have completed the execution of the creator campaign.

15. The creator campaign management method of claim 14, wherein the step of distributing the compensation includes a step of distributing the compensation set for the creator campaign to the multiple creators based on at least one of the ranking, number of inquiries, and number of ratings (likes) of the content submitted by the multiple creators for participation in the creator campaign.

16. providing the compensation includes providing experience points to a creator who completes the execution of the creator campaign; The creator campaign management method of claim 11, further comprising: increasing the level of the creator when the accumulated experience points of the creator are equal to or greater than a predetermined standard, and providing the creator with compensation for the level increase.

17. The creator campaign management method includes: assigning a creator rating to the creator based on the level of the creator; The creator campaign management method of claim 16, further comprising: providing a reward to the creator according to the assigned creator rank.

18. A computer-readable recording medium on which a program for executing the creator campaign management method according to claim 11 is recorded.

19. A program stored on a medium for executing the creator campaign management method according to claim 11 when executed by a creator campaign management device.

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