Creator selection system and content order system including creator selection system

Abstract

To provide a creator selection system capable of selecting a creator who can create an emotion to be aroused by a receiver through content.SOLUTION: A matching platform 10 for selecting a creator includes: a viewing emotion visualization unit 13 which generates an emotion evaluation index obtained by visualizing, through emotion visualization technique, an emotion to be aroused by a receiver from a content material created in the past by a creator; a client terminal 20 configured to allow a client to input an emotion to be aroused by the receiver for content with a request; and a matching engine 15 which selects a creator who meets the requested emotion input from the client terminal 20 from among a plurality of creators for which emotion evaluation indices have been generated by the viewing emotion visualization unit 13.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a creator selection system that selects a creator who can produce content suited to the content requested by a client who is a content creation requester, and a content ordering system including the creator selection system. [Background technology]

[0002] Conventionally, as a search device capable of searching for this type of creator, as shown in Patent Document 1 below, there is known a search device that includes a video acquisition unit that acquires video, an identification information acquisition unit that acquires identification information of the creator, an extraction unit that analyzes the video and extracts characteristics of the video as attribute information, a linking unit that links the extracted attribute information to the video and identification information, a search condition acquisition unit that acquires search conditions for the attribute information, a search unit that searches for attribute information, identification information, and video corresponding to the acquired search conditions, and an output unit that outputs the search results. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2022-021213 Summary of the Invention [Problem to be solved by the invention]

[0004] In conventional search devices, the characteristics of video are extracted as attribute information, but what is contained in the video is simply extracted as text, and the attribute information of the extracted text is merely used as one of the search conditions (search items). Therefore, conventional search devices have the problem that they cannot necessarily search for creators who can create the emotions that the client wants to evoke in the recipient through content.

[0005] The present invention has been made in view of the above background, and has an object to provide a creator selection system capable of selecting a creator who can create the desired emotions to be evoked through content. [Means for solving the problem]

[0006] The creator selection system of the first invention is a creator selection system that selects a creator who can create a content suitable for a request from a client who is a content creation requester, comprising: an evaluation parameter generation unit that generates an emotion evaluation index by visualizing emotions evoked in a recipient from content materials previously created by the creator using an emotion visualization technique; a request input unit configured to allow the client to input an emotion that the client desires to be evoked in a recipient by the content in the request; a creator selection unit that selects a creator who satisfies the emotion desired to be evoked in the recipient inputted by the request input unit from among a plurality of creators for which emotion evaluation indexes are generated by the evaluation parameter generation unit; The present invention is characterized by comprising:

[0007] According to the creator selection system of the first invention, a creator is selected by matching an emotion evaluation index, which is obtained by visualizing the emotions evoked in recipients from content materials previously produced by the creators using emotion visualization technology, with the emotion evaluation index and the emotions that the client wants to evoke in the recipients. Therefore, it is possible to reliably select creators who can create the emotions that the client wants to evoke in the recipients through their content.

[0008] In this way, according to the creator selection system of the first invention, it is possible to provide a creator selection system capable of selecting creators who can create the emotions that are desired to be evoked in recipients through content.

[0009] The creator selection system of the second invention is the creator selection system of the first invention, The evaluation parameter generation unit assigns emotion labels, which are emotions evoked in the recipient, to some or all of the objects and expressions depicted in content materials previously produced by the creator, and generates an emotion evaluation index from the assigned emotion labels.

[0010] The creator selection system of the third invention is the creator selection system of the second invention, The evaluation parameter generation unit scores the recipient's emotional labels assigned to some or all of the objects and expressions depicted in content materials previously produced by the creator, and generates a total score by accumulating the content scores for the content materials previously produced by the creator as an emotional evaluation index for the creator.

[0011] According to the creator selection system of the second invention, as an emotion evaluation index, a recipient's emotion label is assigned to a part or all of the objects and expression targets depicted in content materials previously produced by the creator.

[0012] In the creator selection system of the third invention, scoring is performed according to the assigned emotion label. In this way, a content score, which is a score for one content material, is calculated, and the total score obtained by accumulating the content scores of multiple content materials created in the past by the same creator is used as the emotion evaluation index for that creator.

[0013] This makes it possible to create a concretely visualized emotion evaluation index for the emotions evoked in recipients from content materials that creators have produced in the past, and by matching the emotion evaluation index with the emotions that the client wants to evoke in the desired recipients based on the emotion evaluation index, the client can reliably select creators who can create the emotions that the client wants to evoke in the recipients through their content.

[0014] In this way, according to the creator selection system of the second and third inventions, it is possible to provide a creator selection system that can reliably select creators who can create the emotions that the recipient wants to evoke through their content.

[0015] The creator selection system of the fourth invention is the third invention, The creator selection unit is characterized in that it selects creators whose scores or total scores are equal to or greater than a predetermined threshold.

[0016] According to the creator selection system of the fourth invention, by selecting creators whose scores or total scores are above a predetermined threshold, it is possible to provide a creator selection system that can select with a certain degree of certainty creators who can create the emotions that the recipient wants to evoke through their content.

[0017] The creator selection system of the fifth invention is the third invention, The evaluation parameter generation unit is characterized in that it calculates a fee for the creator from the creator's score or the total score.

[0018] According to the creator selection system of the fifth invention, by calculating the commission fee for the creator from the creator's score or total score, it is possible to provide a creator selection system that can select creators who can create the emotions that the recipient wants to evoke through their content while correlating them with the commission fee as a remuneration.

[0019] The creator selection system of the sixth invention is the creator selection system of the first invention, The creator selection unit is characterized in that it selects from among a plurality of creators a creator who satisfies the emotions that the recipient is desired to evoke, as input by the request input unit, based on the creator's emotional evaluation index generated by the evaluation parameter generation unit as well as the creator's profile information.

[0020] According to the creator selection system of the sixth invention, a creator who satisfies the emotion desired to be evoked in the recipient input by the request input unit is selected from among a plurality of creators by taking into account the emotion evaluation index as well as the profile information of the creator. The profile information can be the creator's affiliation, years of experience, number of contents produced, award history, as well as the content and content image that the creator is good at, and creators can be selected by taking into account such profile information, that is, by adding (adding an index to) the emotion evaluation index, or by further selecting creators selected by the emotion evaluation index by taking into account their profile information.

[0021] In this way, according to the creator selection system of the sixth aspect of the invention, it is possible to provide a creator selection system that can multilaterally select creators who can create the emotions that the recipient wants to evoke through their content.

[0022] The creator selection system of the seventh invention is the sixth invention, The creator selection unit is characterized in that, in addition to or instead of the creator's profile information, it selects from among a plurality of creators a creator who satisfies the emotions that the creator desires to evoke in the recipient inputted by the request input unit, based on the analysis results regarding the viewing effect of content materials that the creator has produced in the past.

[0023] According to the creator selection system of the seventh invention, in addition to or instead of profile information, the analysis results of the viewing effect of content materials previously produced by the creators are taken into consideration to select from among a plurality of creators a creator who satisfies the emotions that the creators wish to evoke in the recipients input by the request input unit. As the analysis results of the viewing effect of content materials previously produced, various survey results analyzing the viewing experience and viewing effect of the content can be used, and creators can be selected by taking into consideration the analysis results of such viewing effect, that is, by adding (adding) an index to the emotion evaluation index, for example, or by further taking into consideration the analysis results of the viewing effect.

[0024] In this way, according to the creator selection system of the seventh aspect of the invention, it is possible to provide a creator selection system that can select, in a more multifaceted manner, creators who can create the emotions that are desired to be evoked in recipients through their content.

[0025] A content ordering system according to an eighth aspect of the present invention is a content ordering system including a creator selection system according to any one of the first to seventh aspects of the present invention, a creator selection unit that is provided in the client-side terminal and selects a creator to place an order from among the creators selected by the creator selection unit; a creator ordering unit that places an order with the creator selected by the creator selection unit; a delivery receiving unit that receives delivery of the content ordered by the creator ordering unit and created by the creator; The present invention is characterized by comprising:

[0026] According to the content ordering system of the eighth invention, not only is it possible to select a creator who will actually place an order from among the creators selected by the creator selection unit and carry out the ordering procedure, but it is also possible to accept delivery of the content produced by the selected creator who has received the order.

[0027] In this way, according to the content ordering system of the eighth invention, it is possible to provide a content ordering system that selects creators who can create the emotions that the recipient wants to evoke through the content, and then selects a creator from among them to actually place the order and deliver the product. [Brief description of the drawings]

[0028] [Figure 1] 1 is a block diagram showing a configuration of a content ordering system including a creator selection system according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a block diagram showing details of a creator selection system in the content ordering system of FIG. 1. [Diagram 3] FIG. 3 is an explanatory diagram showing an example of a creator request screen display in the creator selection system of FIG. 2. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0029] A content ordering system including a creator selection system according to one embodiment of the present invention will be described below with reference to FIG.

[0030] As shown in Figure 1, Creator Finder 1, which is a content ordering system that includes a creator selection system, is equipped with a matching platform 10 (corresponding to the creator selection system of the present invention) that selects an advertiser / advertising agency 2, who is the client requesting the creation of content, and a creator 3 who will produce content suitable for the request of the advertiser / advertising agency 2.

[0031] The matching platform 10, for the creator 3 who has entered the matching entry from the creator terminal 30 of the creator 3, (1) a CM material data registration unit 11 that accepts registration of CM materials, which are content that the creator 3 has created in the past; (2) a commercial attribute information import unit 12 that imports commercial attribute information such as the profile information of the creator 3 from the registered commercial material; (3) a viewing emotion visualization unit 13 (corresponding to an evaluation parameter generation unit of the present invention) that generates an emotion evaluation index by visualizing the emotions evoked in the viewer by the registered CM material using an emotion visualization technique; (4) a creative index database 14 that stores and holds the commercial attribute information imported into the commercial attribute information import unit 12 and the emotion evaluation index generated by the viewing emotion visualization unit 13; (5) A matching engine 15 (corresponding to the creator selection unit of the present invention) that performs matching based on the emotion evaluation index of the creator stored in the creative index database 14 in response to a creator request from the client terminal 20 on the advertiser / advertising agency 2 side; Equipped with.

[0032] Next, the processing units 11 to 15 will be described in detail.

[0033] (1) The CM material data registration unit 11 accepts past CM material data produced by the creators 3 who have entered a matching entry, including by uploading past CM materials themselves, as well as by connecting to a server in which past CM materials are stored in advance.

[0034] The commercial material data registered here includes not only the video data itself, but also commercial attribute information such as the commercial number (a unique number assigned to each commercial), commercial title, advertiser, production year, product, performers (talents and characters), background music (music and sound effects), narration, subtitles, and number of seconds.

[0035] (2) The commercial attribute information import unit 12 imports the commercial attribute information contained in the registered commercial material data, as well as profile information of the creator 3 in question.

[0036] Here, the profile information includes the creator number, creator name, affiliation, years of experience, number of commercials produced (number of contents produced), awards, as well as the commercial image and product genre in which the creator excels, previously produced commercials (those linked to the commercial number), and emotion label information linked to the creator compiled from the emotion labels of the audience of previously produced commercials, which will be described later.

[0037] (3) The viewing emotion visualization unit 13 assigns recipient emotion labels to the objects and expression targets (including expression forms that are not necessarily physical objects) depicted in the commercial materials registered in the creator selection system, i.e., the content materials created in the past by the creators, and generates emotion evaluation indices obtained by performing viewing analysis using the assigned emotion labels as teacher data (more precisely, parameterizing the evaluation indices). The details of the processing contents of the viewing emotion visualization unit 13 will be described later.

[0038] (4) The creative index database 14 stores and holds the commercial attribute information imported by the commercial attribute information import unit 12 and the emotion evaluation index generated by the viewing emotion visualization unit 13, and serves as a database for searches by the matching engine 15.

[0039] (5)) The matching engine 15 performs matching (search) based on the emotion evaluation index of the creators stored in the creative index database 14 in response to a creator request from the client terminal 20 on the advertiser / advertising agency 2 side, and outputs creator candidates who satisfy the matching conditions. Note that the output of the creator candidates may be scored according to the degree of satisfaction of the matching conditions, and output in descending order of scores.

[0040] The above is the configuration of the matching platform 10 (corresponding to the creator selection system of the present invention). The above is the configuration of the matching platform 10 of this embodiment. In the above configuration, each of the processing units 11 to 15 is configured with hardware such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory), and functions as an arithmetic device (sequencer) for executing various processes by storing and holding programs for executing various processes described later in a memory (not shown), and executing the programs. In addition, a part or all of each of the processing units 11 to 15 may be configured with other servers (external servers), and the matching platform 10 may be realized by distributed processing.

[0041] Next, the processing contents of the matching platform 10 will be described in detail.

[0042] First, we will explain how to create an index of viewing impressions using emotion visualization technology associated with video viewing.

[0043] First, when a matching entry is made from a creator 3 via the creator terminal 30 (STEP 30 / Figure 2), the CM material data registration unit 11 registers the CM materials and profile information that the creator 3 has produced in the past in the matching platform 10 (STEP 110 / Figure 2).

[0044] Next, commercial attribute information is extracted from the commercial material and profile information registered in STEP 110 and imported into the commercial attribute information import unit 12 (STEP 120 / FIG. 2), and the video data of the commercial material is imported into the viewing emotion visualization unit 13 (STEP 131 / FIG. 2).

[0045] Next, the viewing emotion visualization unit 13 converts the imported video data of the commercial material into metadata (STEP 132 / Fig. 2). Specifically, in addition to the score when an emotion label is assigned to each object shown in the video data representing the emotion evoked in the viewer, the narration, subtitles, etc. shown in the video data are extracted as metadata.

[0046] Here, when an emotion label is assigned to each object, the scoring is performed by assigning a score, for example, happy: 2, sad: 5, happy: -2, angry: 10, annoyed: 5, etc., to the object's appearance position (from a specific time to a specific time, from a specific coordinate xy to a specific coordinate xy), and adding up the scores for all objects in the commercial (corresponding to the content score of the present invention). In another example, if a performer in a commercial is "smiling," the performer's facial expression is not simply analyzed and a label such as "laughing" or "fun" is assigned, but the "smile" is scored together with an emotion label such as "encouraged," "pitiful," or "moved," as the impression of the viewer (receiver) who sees it.

[0047] The extracted metadata is then registered (STEP 133 / Fig. 2) and the registered metadata is added to the commercial material database 134 in which the data accumulated up to that point is stored (STEP 134 / Fig. 2). At the same time, viewing analysis is performed based on the metadata and the data in the commercial material database 134 (STEP 135 / Fig. 2) and evaluation index parameters are created (STEP 136 / Fig. 2).

[0048] The series of processes from STEP 131 to STEP 136 are performed on commercials that the creator has produced in the past.

[0049] In the metadata viewing analysis in STEP 135 and the evaluation index parameters in STEP 136, emotions associated with video viewing are visualized and indexed using emotion visualization AI based on the contents of correlation indexes such as attention due to viewing and quantitative and qualitative surveys.

[0050] In this embodiment, we have described a case in which a content score is obtained by assigning scores such as happy: 2, sad: 5, happy: -2, angry: 10, annoyed: 5, etc., and adding up these scores for all objects in the commercial. However, this is not limited to this, and the content score may be expressed as a vector consisting of multiple emotion labels and scoring, or it may be converted into a single indicator, such as "moved."

[0051] Furthermore, the unit price to be offered to the creator may be calculated based on the content score. For example, when the content score calculated for each creator is 10, the unit price may be set at 10,000 yen, and when the content score is 100, the unit price may be calculated at 100,000 yen.

[0052] Next, the evaluation index parameters indexed in STEP 136 are stored and held in the creative index database 14 together with the CM attribute information such as the profile information imported in STEP 120 (STEP 140 / FIG. 2).

[0053] The above is the processing content related to "indexing viewing impressions using emotion visualization technology associated with video viewing."

[0054] Next, the matching process will be described.

[0055] First, when the advertiser / advertising agency 2 operates the client terminal 20 (which functions as the request input unit of the present invention) to make a creator request to the matching platform 10 (STEP 20 / Figure 2), the matching engine 15 performs a matching process in which it refers to the creative index database 14 to search for potential creators requested by the advertiser / advertising agency 2 (STEP 150 / Figure 2).

[0056] Specifically, in the matching process of STEP 150, for example, in response to a creator request from an advertiser / advertising agency 2 as shown in FIG. 3 (input of the requested emotion content from the creator request screen), a creator having evaluation index parameters that match the image is searched for in the creative index database 14.

[0057] In this case, the image is reflected by extracting necessary elements from the text written in the free text field on the creator request screen in Figure 3. For example, for "An emotional commercial that leads to brand value improvement," "brand value improvement" and "emotional" are extracted.

[0058] The degree of match in the matching process for searching for potential creators is output, for example, by calculating the sum of correlation values ​​between each keyword specified in the image of the creator request and the emotion label of each creator that is the same as the emotion label.

[0059] Here, if it is not the same as the emotion label, e.g., brand value improvement, a dictionary is provided that projects "brand value improvement" onto the score of each emotion label, and by referring to this dictionary, for example, "brand value improvement" = "positive" + "likable" and "familiar", it is broken down into emotion label elements, and matched with the creator's emotion label and the sum of correlation values ​​is calculated. Note that weighting processing may also be performed at the time of projection.

[0060] In addition, when searching for potential creators, the search is narrowed down to creators who match the image entered in the creator request, as well as the product, schedule, budget, commercial length (in seconds), target, and image (in check box format). In other words, the creators who have a high degree of match between the conditions selected and entered by the client and the creator's characteristics (data is provided from past works) are output in order of highest degree of match and presented on the client's terminal as potential creators (STEP 160 / Figure 2).

[0061] In addition, if the image input information is insufficient (including cases where it is not insufficient), potential creators may be searched for based on the creator's profile information, information about commercials the client has used in the past, the product genre the client deals with, search and browsing history, favorites, and bookmarks.

[0062] Furthermore, in addition to or instead of the creator's profile information, potential creators may be searched for based on the results of an analysis of the viewing effect of content materials previously produced by the creator. The results of the analysis of the viewing effect of previously produced content materials may include viewing data (viewing rate), as well as some or all of the results of various surveys analyzing the viewing experience and viewing effect of the content, purchasing data (not only the impression from a commercial but also an index of actual sales), etc.

[0063] This will enable matching based on attributes, hobbies, preferences, media exposure, and talent image, as well as complementing the attribute information of creators and those of past commercials, and making it possible to predict the receptivity of commercials produced by creators and use them for planning.

[0064] It is also possible to rank specific creators with high ratings, such as those with a large number of matches (monthly or annually), at the top.

[0065] The above is the processing content of the "matching process", and as explained in detail above, the emotions evoked in the recipient from commercial materials (content materials) that a creator has produced in the past can be made into a concretely visualized emotion evaluation index, and by matching this emotion evaluation index with the emotions that the client wants to evoke in the recipient based on this emotion evaluation index, it is possible to reliably select a creator who can create the emotions that the client wants to evoke in the recipient through their content.

[0066] Then, when creator candidates are presented by the creator finder 1 through this matching process, as shown in Figure 1, the client, advertiser / advertising agency 2, selects a creator to place an order with from the presented creator candidates via the creator terminal 30 (which has the function of the creator selection unit of the present invention).

[0067] The creator finder 1 receives the selected creator and places an order with the selected creator (the creator finder 1 functions as a creator ordering unit of the present invention). Here, the creator finder 1 transmits information such as requests from the advertiser / advertising agency 2 at the time of ordering, order conditions, specifications, etc. to the selected creator.

[0068] Then, when the selected creator produces the content upon receiving the order, the produced content is transmitted from the selected creator to the advertisement material data storage database 1000 of the creator finder 1 and stored therein.

[0069] The content stored in the advertising material data storage database 1000 is sent from the creator finder 1 to an AD server 2000 (corresponding to the delivery reception department of the present invention) configured to enable data exchange between the creator finder 1 and the advertiser / advertising agency 2.

[0070] The AD server 2000 stores advertising materials and spaces (advertising spaces) sent and provided by the advertiser / advertising agency 2, and the AD server 2000 executes processes such as combining the content produced by the selected creator with the advertising materials and advertising spaces.

[0071] In addition, between the creator finder 1 and the advertiser / advertising agency 2, in addition to the AD server 2000, an advertisement slot order system 2500 is provided to manage the advertisement slots. In other words, the advertisement slots selected by the advertiser / advertising agency 2 are managed.

[0072] In this way, the creator finder 1 of the present invention not only makes it possible to select a creator who will actually place an order from among the creators selected by the matching platform 10 and carry out the ordering procedure, but also makes it possible to accept delivery of the content produced by the selected creator who has received the order.

[0073] In this embodiment, video commercial material (commercial material) has been used as an example of content material, however, content material is not limited to commercial material and broadly includes creative works, such as video works such as programs, movies, animation, CG, plays, games, and internet distribution, as well as radio commercials and radio programs without video, photographs, novels, manga, books, music (vocal music, performance), NFTs, works of art (fine art, architecture, design, etc.), and artistic expressions (performances). [Explanation of symbols]

[0074] 1...Creator finder (content ordering system including creator selection system), 2...Advertiser / advertising agency (client), 3...Creator, 10...Matching platform (content ordering system), 11...CM material data registration unit, 12...CM attribute information import unit, 13...Viewer emotion visualization unit (evaluation parameter generation unit), 14...Creative index database, 15...Matching engine (creator selection unit), 20...Client terminal, 30...Creator terminal, 1000...Advertising material data storage database (delivery acceptance unit), 2000...AD server, 2500...Advertising space ordering system.

Claims

1. In a creator selection system that selects creators who can create content suitable for the requests of clients, an evaluation parameter generation unit that generates an emotion evaluation index by visualizing emotions evoked in a recipient from content materials previously created by the creator using an emotion visualization technique; a request input unit configured to allow the client to input an emotion that the client desires to be evoked in a recipient by the content in the request; a creator selection unit that selects a creator who satisfies the desired emotion inputted by the request input unit from among a plurality of creators for which emotion evaluation indexes are generated by the evaluation parameter generation unit; A creator selection system comprising:

2. In the creator selection system according to claim 1, The creator selection system is characterized in that the evaluation parameter generation unit assigns emotion labels, which are emotions evoked in the recipient, to some or all of the objects and objects of expression depicted in content materials previously produced by the creator, and generates an emotion evaluation index from the assigned emotion labels.

3. In the creator selection system according to claim 2, The creator selection system is characterized in that the evaluation parameter generation unit scores the recipient's emotional labels assigned to some or all of the objects and expressions depicted in content materials previously produced by the creator, and generates the scored scores as a content score for the content material, and generates a total score by accumulating the content scores for content materials previously produced by the creator as an emotional evaluation index for the creator.

4. In the creator selection system according to claim 3, A creator selection system, characterized in that the creator selection unit selects creators whose scores or total scores are equal to or above a predetermined threshold.

5. In the creator selection system according to claim 3, A creator selection system, wherein the evaluation parameter generation unit calculates a fee for the creator from the creator's score or the total score.

6. In the creator selection system according to claim 1, A creator selection system characterized in that the creator selection unit selects from among a plurality of creators a creator who satisfies the emotions that the recipient is desired to evoke, as input by the request input unit, based on the creator's emotional evaluation index generated by the evaluation parameter generation unit as well as the creator's profile information.

7. In the creator selection system according to claim 6, The creator selection system is characterized in that the creator selection unit selects from among a plurality of creators a creator who satisfies the emotions that the creator wishes to evoke in the recipient inputted by the request input unit, based on the analysis results regarding the viewing effects of content materials that the creator has produced in the past, in addition to or instead of the creator's profile information.

8. A content ordering system including the creator selection system according to any one of claims 1 to 7, a creator selection unit that is provided in the client-side terminal and selects a creator to place an order from among the creators selected by the creator selection unit; a creator ordering unit that places an order with the creator selected by the creator selection unit; a delivery receiving unit that receives delivery of the content ordered by the creator ordering unit and created by the creator; A content ordering system comprising:

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