Elevator advertisement display device

Abstract

To eliminate concerns that different display contents may have different appeal to users, and achieve the balanced effects that advertisers desire.SOLUTION: An elevator advertisement display device displays in a car advertisements formed in a plurality of advertisement groups for each type, with a plurality of contents of the same type but different display times treated as one group. The elevator advertisement display device includes a storage unit 42 for storing a display history up to the present time for each content, a counting unit 43 for counting, for each advertisement group, a cumulative value based on the display time or the number of times of display of the displayed content from the display history, a required time estimation unit 32 for estimating a required time from when the elevator door closes to when the door of the next floor opens based on information on the current floor and the next floor, and a content selection unit 44 for selecting content whose display is completed within the required time from among the advertisement groups with a low cumulative value of the counting unit 43.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] FIELD OF THE DISCLOSURE An embodiment of the present invention relates to an elevator advertising display device. [Background technology]

[0002] With the increase in advertising demand, there are systems in place to install displays inside elevator cars and provide visual information such as videos and images. In particular, to address concerns that users may stop viewing an advertisement when the car door opens, there is technology that selects and displays advertisements of a length that matches the user's riding time in order to increase the effectiveness of advertisements for users inside the car. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2009-057133 A [Patent Document 2] Patent No. 6968752 [Patent Document 3] Patent No. 6841377 [Patent Document 4] Patent No. 6097196 [Patent Document 5] JP 2010-253979 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, if only advertisements tailored to the user's travel time were selected, there was a risk that the selection would be biased toward certain advertisements.

[0005] Therefore, in this embodiment, the purpose is to select advertisements so that the display is not interrupted, taking into consideration the riding time of the user from when the user boards until the next door opens, and to prevent the occurrence of bias in the display time of a particular advertisement or each type by calculating the cumulative display time of each type of advertisement. This eliminates the concern that differences in the appeal to users of each display content may occur, and makes it possible to achieve a balanced effect desired by the advertiser. [Means for solving the problem]

[0006] In order to solve the above problems, an embodiment of an elevator advertising display device is an elevator advertising display device that displays advertisements inside the elevator car, and the advertisements are formed into a plurality of advertising groups for each type, with a plurality of contents of the same type but with different display times being treated as one group, and the device is equipped with: a memory unit that stores a display history for each content up to the current time; a counting unit that counts a cumulative value for each advertising group based on the display time or number of times the content is displayed from the display history; a required time estimation unit that estimates the time required from when the doors of the elevator car close until the doors of the next floor open based on information on the current floor and the next floor; and a content selection unit that selects content whose display is completed within the required time from among the advertising groups with the lowest cumulative value of the counting unit. [Brief description of the drawings]

[0007] [Figure 1] 1 is a schematic diagram of an elevator according to an embodiment. [Diagram 2] FIG. 1 is a block diagram showing a configuration according to an embodiment. [Diagram 3] 13 is an example of a table in which each content and its display time are classified. [Figure 4] 13 is an example of the total points of a group of advertisements tallied by a counting unit. [Diagram 5] FIG. 11 is a diagram showing an example of display timing. [Figure 6] 13 is a flowchart for estimating a required time. [Figure 7]13 is a flowchart for tallying up past display results. [Figure 8] 13 is a flowchart showing content selection. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0008] Hereinafter, the configuration and operation of the elevator and its surroundings according to this embodiment will be described with reference to the drawings. In the following description, the same reference numerals will be used to designate substantially or substantially the same functions and components, and the same reference numerals will be used to describe the same functions and components as necessary.

[0009] Fig. 1 is a schematic diagram of an elevator according to an embodiment. The elevator 1 is installed in a building having multiple floors, and a car 2 and a counterweight (not shown) are housed in a hoistway inside the building. A car-side guide rail and a counterweight-side guide rail are arranged on the left and right sides of the car 2 and the counterweight so as to extend in the vertical direction, respectively. A main rope stretched across a hoisting machine connects the car 2 and the counterweight, and the main rope is operated by the driving force generated by the hoisting machine, so that the car 2 is guided by the car-side guide rail and the counterweight is guided by the counterweight-side guide rail to ascend and descend inside the hoistway.

[0010] The elevator 1 also has a control panel that executes control related to the operation of the elevator. If there is a machine room, the control panel is provided in the machine room, but in the case of a machine room-less elevator without a machine room, the control panel is provided in any location such as the top of the elevator shaft, and is connected to the car 2 via a tail cord to exchange signals related to the control. In particular, the operation control device 3 is shown as a configuration that controls operation. In addition, among the control of the elevator in the embodiment, the content (visual information) that is displayed so as to be visible to the user in the car 2 is controlled by the car display controller 4. In FIG. 1, the operation control device 3 and the car display controller 4 are arranged on the ceiling of the car 2, but this is not limited thereto, and the same function may be included in a control panel arranged in the machine room or the top of the elevator shaft. In the embodiment, the configuration related to the display control in the car is collectively referred to as an advertisement display device. The configuration of the advertisement display device and the details of the operation control device 3 and the car display controller 4 will be described later.

[0011] The car 2 of the elevator 1 is provided with a car door 21, a car operation panel (COP) 22, and a display 5 as a car display device. When the car 2 arrives at a destination floor, the car door 21 opens and closes by the power of the door motor, and the car door 21 is linked with a landing door (not shown) installed at each floor's landing, allowing users to enter and exit the car 2. The car operation panel 22 allows destination floor registration and opening and closing operations to be instructed by operating buttons, etc. The display 5 outputs visual information based on a signal transmitted from the advertising display device so that it can be seen by users in the car. Here, visual information including images and videos is generally referred to as content. The car display device may be a liquid crystal display or the like, or a projection device that can display the desired content in the car.

[0012] The advertisement display device will be described below. In the elevator of the embodiment, the car display controller 4 displays contents in cooperation with the operation control device 3 related to the operation control of the elevator car 2. Therefore, the control related to the content display and the peripheral configuration will be described with reference to FIG. 2.

[0013] FIG. 2 is a block diagram showing the configuration.

[0014] As described above, the car 2 is provided with an in-car operation panel 22 and a display 5, and the in-car operation panel 22 is connected to the operation control device 3. Note that the in-car operation panel 22 may instead use a system that links the car to be dispatched before the user boards with the destination floor, such as a group control system that allows the destination floor to be registered at the boarding area. In either case, it is sufficient to obtain information on the next stop floor.

[0015] The operation control device 3 has a destination floor registration unit 31 and a required time estimation unit 32.

[0016] The destination floor registration unit 31 acquires information on destination floors based on operations or instructions from the user on the in-car operation panel 22 or the like, registers the destination floors, and performs operation control.

[0017] The required time estimation unit 32 estimates the "required time" required until the next door opens based on the current location and the registered destination floor information. Here, the required time is estimated by estimating the time required to arrive at the next stop floor from the speed, acceleration, distance, etc., and also taking into account the time from landing to the start of door opening. The required time may be estimated based on an instruction from the call button at the landing, in addition to an instruction from the user's in-car operation panel 22. The required time is one of the ride times for the user, and in this embodiment, it is the time during which the displayed advertisement can be viewed without interruption. If there are multiple registered destination floors, the nearest destination floor among the suitable travel directions is set as the next stop floor, and the required time until the next door opens is estimated based on the time required to arrive at that floor. The required time estimation unit 32 transmits the required time information to the content selection unit 44, which will be described later.

[0018] As the next block, the car interior display controller 4 has a table 41, a storage unit 42, a counting unit 43, a content selection unit 44, and a playback control unit 45.

[0019] The car interior display controller 4 has a function as a memory device for saving and storing data and programs such as past instruction information and display information, and the memory device includes a table 41 for saving visual information (content) provided in advance by advertisers, etc., and a memory unit 42 for storing past display results (display control instruction information) for each content at least after the start of display.

[0020] As mentioned above, content generally refers to visual information including images and videos, and in table 41, each piece of content is classified and stored according to the type of advertisement display content and display time. Content with the same or similar type or range of display content is called the same type, and content with the same type of display content is grouped together as an advertisement group. Details of the data held in table 41 will be described later when explaining Figure 3.

[0021] The counting unit 43 counts points for each ad group from the past display results stored in the memory unit 42. That is, the ad groups are divided by the above-mentioned type of ad, i.e., by ads with the same type of display content, and the total points up to the present for each ad group are counted. Instead of the total points, the cumulative display time (seconds) may be calculated. In either case, the bias of content displayed in the past is calculated for each ad group, and this is used as a criterion for determining the priority order for display thereafter.

[0022] The content selection unit 44 preferentially selects advertisements of a type that have appeared less frequently or for a short display time based on the total points or total display time of each ad group (total value of each ad group). The priority order is determined in ascending order of the ad groups with the smallest total points, and based on the information on the required time estimated by the required time estimation unit 32 and received, the content having a display time that can be completed without interruption within the required time is selected. That is, the advertisements having the shortest appearance time are preferentially displayed so as to catch the user's attention. Furthermore, it is more preferable to select the content with the longest display time among the content of the same group that has a display time that can be completed within the required time. At this time, if the time required for the content with the longest display time to complete display falls within the required time, the content selection unit 44 selects different types of content in order. After the first priority content selected, the second priority, third priority, etc. are selected in descending order of the total points of each ad group, etc., totaled by the calculation unit 43. In this case, the new content order may be determined according to the display priority of the content set at the start time. In this way, when it becomes possible to select and display two or more contents consecutively within a single required time, the advertisement groups before and after the contents are set to be different, so that advertisements of the same type are not displayed consecutively. Information regarding the selected content, including the order, is sent to the playback control unit 45.

[0023] Based on the information about the content received from the content selection unit 44, the playback control unit 45 outputs a signal having an instruction to display the determined content display flow on the display 5 as a display control signal. Note that when outputting a signal from the playback control unit 45 to the display 5, signal exchange may be performed via a video repeater (not shown) if necessary.

[0024] The memory unit 42, the tallying unit 43, the content selection unit 44, the playback control unit 45, etc. have been described as being part of the car interior display controller 4, but as long as they have these functions, they may be provided as independent components or integrated with another device. The advertising display device described in the embodiment has at least the required time estimation unit 32, the memory unit 42, the tallying unit 43, and the content selection unit 44.

[0025] Regarding what is displayed on the display 5, when the car door 21 is closed and there is an interval until the next signal or information is transmitted, content that matches the instruction, such as a still image, can be displayed.

[0026] The memory unit 42 counts the number of seconds and points of past display time for each piece of content and stores the display history, but in addition, it may also store the number of times the content has been displayed, its appearance rate, its rotation rate, etc. for each display time of the content.

[0027] FIG. 3 shows an example of categorizing the contents stored in the above-mentioned table according to the types of contents and display times.

[0028] Each content will be described. Of the multiple types of advertisements, each type of advertisement (advertisement group) has content with a different display time. That is, an advertisement group includes content with a different display time. Note that table 41 can also be extracted from other storage media such as an external cloud, and is not limited to being stored in car interior display controller 4.

[0029] The saved contents are linked to the display time for each content sorting name, and are grouped by advertisements of the same type. The advertisers and the things they want to advertise are the same, but they have different display time. For example, when different advertisers a, b, c, and d wish to provide advertisements, they are formed as advertisement groups. a1, a2, and a3 are treated as belonging to the same group as being the same or similar. The advertisers of groups a to d are assumed to be different companies, etc., and the contents of each advertisement are not limited to the type of advertisement (image improvement, product, service, event). Each of groups a to d is classified by display time (display format), for example, long videos (I), short videos (II), and still images (III). Even if it is a long video, it is, for example, about 10 seconds. a1, b1, c1, and d1 are advertisements of different groups.

[0030] In order to display all the contents of all advertisers, i.e., advertisements of different groups, evenly, at the start point when no past data is available, the display priority of the contents is basically set arbitrarily in advance.

[0031] Here, in addition to tallying up by display time, a points system is used, for example, where 3 points are assigned for each display of a longer video (I), 2 points for each display of a shorter video (II), and 1 point for each display of a still image (III) are stored according to the display conditions, and these are added up by the tallying unit, making it possible to tally up by advertising group.

[0032] In addition, when it comes to displaying advertisements, although it depends on the purpose and the product / service content, it is generally said that video advertisements have a stronger appeal to viewers than still image advertisements, and content with a longer display time is better for explaining the content than one with a shorter display time. Hereinafter, we will assume that the display time of each advertisement determines the appeal to the viewer, and that longer advertisements are more effective, and explain the display of longer videos as the default, but in the case of groups or units where the average usage time of the elevator, i.e. the time that can attract the user's attention, is relatively short, it is possible to arbitrarily set the display of shorter videos as the default and display them in sequence.

[0033] In addition, as a notice to users, a still image (III) that is not related to other contents (advertisements), such as elevator inspection dates, building news such as closed days, etc. may be stored. When the elevator is stopped, the notice content for users may be displayed at all times.

[0034] FIG. 4 is an example of the total points of each ad group counted by the counting unit 43. The points based on the display time shown in FIG. 3 are added to indicate how much each display content of the same type was displayed in an arbitrary period, and the total points up to the present time for each of the ad groups a, b, c, d, ... are calculated. Here, since the point of the advertisement of the display content d is the smallest, the content selection unit 44 sets d as the first priority ad group for the next display. In FIG. 4, based on the total points at the present time, the display to be prioritized is in the order of d, c, a, and b. When the content selection unit 44 selects the content with the same points or other conditions, it selects from the top based on the priority (for example, a → b → c → d) arbitrarily set in advance. The total points calculated up to this point are not reset each time. However, when the tendency of users changes significantly, when maintenance is performed, or when content is added or changed, past data may be reset.

[0035] Here, an example is used to explain a method for selecting content so that the content can be displayed without interruption within the estimated required time. FIG. 5 shows the selected content and the timing of display when the points in FIG. 4 are present, and is an example of display control based on the car door open / close status estimated from the required time. There are two control signals: "display not possible" and "display possible." Based on the car status, the signal is set to "display possible" at least while the door is closed. In FIG. 5, the passage of time is shown from left to right, with display not possible when the bar is at the bottom and display possible when the bar is at the top.

[0036] Based on the information from the required time estimation unit 32 and the counting unit 43, the content selection unit 44 determines which group of content to display preferentially. As an example shown in FIG. 5, it is assumed that group d is to be displayed preferentially, and d1, which is the longest video among the videos that fit within the required time, is selected. If there is time to spare, the content (here, c2) having an appropriate display time is selected from group c, which has the next highest priority, i.e., the number of points is small. In this way, after the content selection unit 44 selects the content d1 and the content c2 based on the required time in the first half here, if three or more contents cannot fit at this point, the counting unit 43 will again count the total points or cumulative display time, and from the next operation, the content will be selected by comparing the new points. Once it is known that the door will open, the total points for each advertising group are calculated again, resulting in 21 points for a, 24 points for b, 22 points for c, and 22 points for d. Also, if the arbitrary priorities are a, b, c, d, the method for selecting content that fits into the latter required time will be a, c, d, b, and content a1 and content c1 will be selected based on the required time and the display time of the content. Of the contents that fit within the required time, the content with the longer display time will be selected each time, and the next content will be selected from the difference when completion of display is expected. However, when three or more contents are to be displayed in one required time, regardless of whether the display time is II or III, the content will be selected from a group with display content that differs from the previous and following groups.

[0037] Next, the process related to elevator operation and content display will be described with reference to Fig. 6 to Fig. 8. Each shows the flow of operation of the required time estimation unit 32, the counting unit 43, and the content selection unit 44.

[0038] FIG. 6 is a flowchart for estimating the required time.

[0039] First, the destination floor registration unit 31 determines whether a hall call or car call has occurred (step S101). If no call has occurred (step S101: No), the operation of step S101 is repeated until it is determined that a hall call or car call has occurred. If it is determined in step S101 that a hall call or car call has occurred (step S101: Yes), the arrival of the car 2 is confirmed (step S102), and it is determined whether a destination floor has been registered or the next hall call has occurred (step S103).

[0040] The above-mentioned hall call refers to a call signal registered at the hall of each floor, and the car call refers to a call signal registered inside the car 2. That is, in step S101, it is determined whether a new hall call has occurred, and also whether a new user boards the car when the door opens in response to a car call. It is also assumed that multiple floors are already registered as destination floors and car calls are responded to sequentially.

[0041] However, when using a system that links the car to be dispatched in advance with the destination floor before the user boards the car, the destination floor to be dispatched is determined before the arrival of the car 2 and the user boards the car, so it is not necessary to confirm the arrival of the car 2 in step S102. In this case, if the answer is Yes in step S101, the process proceeds to step S103, which is a step for determining whether or not the destination floor has been registered or the next hall call has been generated.

[0042] If neither the destination floor registration nor the occurrence of the next hall call is confirmed (step S103: No), the operation of step S103 is repeated until it is determined that at least one of them is present. If it is determined in step S103 that at least one of them is present (step S103: Yes), the time until the nearest destination floor is reached and the doors start opening among the suitable travel directions (i.e., the required time) is estimated (step S104). At this time, the required time is estimated from the current location and the speed of the car 2, etc., as described above. Then, it is transmitted to the content selection unit (step S105), and the flow for estimating the required time ends.

[0043] Next, FIG. 7 is a flowchart showing a process for tallying up past display results.

[0044] Based on the information stored in the storage unit 42, it is determined whether or not the content has been displayed (step S201). As described above, the storage unit 42 stores information on the past display control instructions each time as history, and by checking this information, it is possible to determine whether the content has been displayed in the past. If the content has been displayed (step S201: Yes), the total points are tallied for each advertisement group based on the information on the content displayed up to that point, and the total points are stored (step S202). Then, the process returns to step S201. Note that, for advertisement groups of the same type, the total display time may be calculated instead of the total points, as shown in the explanation of FIG. 4. If it is not determined that the content has been displayed (step S201: No), the operation is repeated. In this way, except for cases where the tallying is forcibly terminated, the tallying unit 43 tallies the total points each time it is confirmed that the content has been displayed.

[0045] Following the flow of Figs. 6 and 7, Fig. 8 will explain the flow of operations of the content selection unit for the next instructed display control.

[0046] The content selection unit 44 judges whether or not a signal related to the estimated required time has been received from the required time estimation unit 32 (step S301). If a signal related to the required time has not been received (step S301: No), the operation of step S301 is repeated until it is judged that a signal has been received. If it is judged that a signal has been received in step S301 (step S301: Yes), the information stored in the counting unit 43 is read and the total points are confirmed (step S302). Based on the past counting results, the priority order to be displayed is determined in ascending order of the total points (step S303). If the total points are equal, the priority order may be determined based on an arbitrary priority order. Note that, if the counting unit 43 is unable to calculate the past total points, such as in a situation where a series of operations has just started, the priority order is determined based on an arbitrary priority order set in advance.

[0047] Next, the first content to be displayed is selected from the contents belonging to the first priority advertisement group (step S304). At this time, the longest content that fits within the required time is selected. Then, the difference between the required time and the display time of the content selected in step S304 is calculated (step S305), and the process proceeds to a step of determining whether the difference fits within a predetermined range (step S306). The predetermined range is, for example, 0 or more and less than the value of the display time of II (shorter video) in the display time type. If the value falls within this range, there is a risk that the car door will open before the display is completed and the display will be interrupted if the content of the other video shown in I or II is displayed. If the difference is within the predetermined range (step S306: Yes), it is transmitted to the playback control unit 45 (step S307), and the flow of selecting the content is terminated. It is desirable that the difference is 0, but if it is not, the information of the still image shown in III is also transmitted to the playback control unit 45 and made displayable.

[0048] If the difference is not within a predetermined range (step S306: No), the second or subsequent content to be displayed is selected from among the contents belonging to the advertisement group with the next priority (step S308). At this time, a content that falls within the difference calculated in step S305 is selected, and the process proceeds to step S305 again. If the process proceeds to step S308 more than once, in step S305 from the second time onwards, the difference between the display time of the (n+1)th content determined is calculated each time for the step of calculating the difference between the required time and the selected content (1≦n). Steps S305, S306, and S308 are repeated until the difference becomes 0. In this way, if the difference becomes 0, the content is completely displayed within the required time and no blank time occurs.

[0049] The display priority order shown in the flowchart is based on the total number of points or the total display time in the past, or on a priority order arbitrarily set at an early stage.

[0050] As described above, according to the present embodiment, a mechanism for controlling content display is provided using a time required estimation unit that calculates the time required from when a user gets on until the next door opens, a counting unit that counts past display results for each display content in order to check for bias in displayed advertisements, and a content selection unit that selects suitable content for preferentially lengthening the display time based on the priority determined from the counting result. This makes it possible to suppress the occurrence of bias in the number of times each advertisement is displayed and to display advertisements without losing the user's concentration within the time limit from when a user gets on until the next door opens. At this time, by determining the display priority from the past display results onwards, it becomes possible to preferentially display advertisements of a type that has not caught the user's attention (has been short). By determining the display priority from the shortest cumulative counting results in the past, and by selecting the longest content that fits within the required time from the group of advertisements of the first priority type when actually selecting the display content, it becomes possible to fully demonstrate the effectiveness of advertisements.

[0051] From the perspective of each advertiser providing advertisements, it is desirable for the advertisements they display to be fully effective, and by using the invention of this embodiment, it is possible to prioritize display of multiple advertisements, starting with those with the lowest total points or cumulative display time, and to display advertisements of multiple types or products to the user (ad viewer) in a balanced manner, i.e., to prevent bias in the number of times the advertisements are displayed.

[0052] By taking the cumulative points based on the display time for each type of advertisement among the contents held in the table in order to eliminate bias in the advertisements displayed, it is possible to suppress the occurrence of bias in the display time for a particular advertisement or type in order to achieve the effect of appealing to users that the advertiser desires. If there is no variation in display time, it is possible to select and display content in order to increase the appeal of advertisements with short display times while maintaining the appearance rate and the preset display order.

[0053] Furthermore, since the display can be completed up to a convenient point in one ride, it is unlikely to hinder the user's interest or concentration, and with this embodiment, there is no need to relatively slow down the car's operating speed in order to match the end of the video and the opening of the doors depending on the number of seconds of video to be displayed, so there is no need to worry about reduced operating efficiency.

[0054] Although the embodiments and some modifications of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. These embodiments and modifications are included in the scope and spirit of the invention, and are included in the scope of the invention and its equivalents described in the claims. [Explanation of symbols]

[0055] 1...Elevator, 2...Passengers, 21...Cage door, 22...In-caage operation panel, 3...Operation control device, 31...Destination floor registration unit, 32...Travel time estimation unit, 4...In-caage display controller, 41...Table, 42...Memory unit, 43...Counting unit, 44...Content selection unit, 45...Playback control unit, 5...Display (in-caage display device)

Claims

1. An elevator advertising display device that displays advertisements inside the elevator car, The advertisements are formed into a plurality of advertisement groups for each type of display content, with a plurality of contents of the same type but different display times being treated as one group; a storage unit that stores a display history up to the present time for each piece of content; a counting unit that counts, for each of the advertisement groups, a cumulative value based on a display time or a display count of the displayed content from the display history; a required time estimation unit that estimates a required time from when the elevator car door closes to when the door of the next floor opens based on information on the current floor and the next floor; a content selection unit that selects content that will be completed to be displayed within the required time from among the advertisement groups with low cumulative values ​​of the counting unit; An elevator advertising display device comprising:

2. The storage unit stores a history of display times as the display history, 2. The elevator advertisement display device according to claim 1, wherein the counting unit counts the number of seconds displayed as the cumulative value.

3. The storage unit stores a history of the number of times the content has been displayed as the display history, 2. The elevator advertisement display device according to claim 1, wherein the counting unit counts the points as the cumulative value based on the points set for each content and the number of times the content has been displayed.

4. 4. The elevator advertisement display device according to claim 2, wherein the content selection unit selects the content having the longest display time from among the contents whose display is completed within the required time.

5. The elevator advertising display device according to claim 4, characterized in that when the required time until the next door opening is longer than the time required for completing display of the content with the longest display time, the content selection unit selects a different type of content that fits within the required time after the content with the longest display time, and thereafter selects appropriate content in order so that the types of content before and after are different.

6. When the content has not been displayed in the past and there is no past display result in the storage unit, The elevator advertisement display device according to claim 5, wherein the content selection unit determines the type of display content to be selected based on a preset priority.

7. The required time is the time required for a user to board the car until the next door opening begins, The elevator advertising display device according to any one of claims 1 to 6, characterized in that the required time estimation unit calculates the required time after obtaining information on the next stopping floor based on either an instruction from a user via an operating panel in the elevator car or an instruction from a call button at the hall.

8. 7. The elevator advertisement display device according to claim 1, wherein the cumulative value is either a cumulative display time for each of the advertisement groups or a cumulative number of points for each of the advertisement groups.

9. a reproduction control unit that outputs a signal to an in-car display device that is provided in a car and displays the content in a manner that is visible to the user; and The elevator advertising display device according to claim 7 or 8, further comprising:

Images