System for supporting examination of advertising material

Abstract

To provide a system for supporting examination of advertising material that contributes to improvement of convenience in examination-related work on advertising materials.SOLUTION: An examination support system A includes at least a request processing unit 10 for processing an examination request from an examination requester B to an examiner C, a proxy processing unit 20 for processing a proxy application for examination from the examiner C to an examination proxy D, and an examination processing unit 30 for processing examination work performed by the examiner C and / or the examination proxy D. For example, the request processing unit 10 enables an examination requester to collectively apply for examination requests to a plurality of examination personnel, thereby further improving efficiency of the requesting work by the examination requester. In addition, the proxy processing unit 20 can have the examination proxy D perform the examination work by proxy in response to an examination request from the examination requester B.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to an examination support system for assisting operations related to the examination of advertising materials.

Background Art

[0002] The inventor of the present application devised the system described in Patent Document 1 below as a trading system that can trade various advertising slots including TV commercials, radio commercials, web commercials, magazine commercials, etc. at an appropriate price and enhance the feasibility of the transaction, and operates a cloud service using this system at the URL described in Non-Patent Document 1.

[0003] After the transaction of the advertising slot is established, when actually publishing the advertisement (including broadcasting, distribution, publication, etc.), on the side of the media (media personnel) including TV broadcasting stations, radio broadcasting stations, publishers, etc., an examination operation of the advertising material is carried out. As described in Non-Patent Document 2, this examination operation is divided into industry examination and material examination. Among them, the material examination examines many items regarding the content of the advertising material, such as discriminatory expression, falsehood, exaggerated expression, subliminal effect, compliance with various laws and regulations such as the Pharmaceutical Affairs Law and the Health Promotion Law, and the possibility of giving an unpleasant impression to viewers. And in the case of TV commercials and radio commercials, the examination is basically carried out in accordance with the broadcasting standards shown in Non-Patent Document 3 below.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Non-Patent Documents

[0005]

Non-Patent Document 1

Non-Patent Document 2

Non-Patent Document 3

Summary of the Invention

Problems to be Solved by the Invention

[0006] For those involved in this material examination, there is room for improvement from the perspectives described below. (1) From the perspective of the application work for examination requests Even for the same advertising material, the examination work is carried out on a per-company (each examination responsible person) basis within the media. Therefore, for the side requesting the examination (such as advertisers and advertising agencies), it is necessary to apply for an examination request to each company, and the format of the examination application form also varies from company to company, so the application work requires time and effort. (2) From the perspective of the management work for examination results Although the examination responsible person conducts the examination in accordance with the broadcasting standards and others shown in the above Non-Patent Document 3, the final determination of suitability is entrusted to each examination responsible person. Therefore, for the examination requester, for the same advertising material, there may be differences in the examination results for each media, and the management of the examination results has become complicated. (3) From the perspective of improving the efficiency of the examination work For companies with examination responsible persons, since the examination work for the advertising materials received for examination requests requires a lot of time and effort, proposals for methods to implement the examination work more efficiently have been desired. Also, in order to conduct an appropriate examination, it is necessary for the examination responsible person to have specialized knowledge such as the Broadcasting Law, the Act on the Presentation of Gifts, and the Pharmaceutical Affairs Law, and it may be difficult for a single examination responsible person to be in charge of the examination of all types of advertising materials.

[0007] Therefore, an object of the present invention is to provide a means for contributing to the improvement of convenience in examination-related work for advertising materials.

Means for Solving the Problem

[0008] The present invention made to solve the above problems is an examination support system for supporting work related to the examination work of advertising materials, comprising at least a request processing unit having a function of processing an examination request from an examination requester to an examiner, a proxy processing unit having a function of processing a proxy application for examination from an examiner to a proxy examiner, and an examination processing unit having a function of processing examination work by an examiner and / or a proxy examiner. Further, the present invention may further comprise an examination result duplication unit, and the examination result duplication unit is configured to, for an advertising material for which a proxy examination result by a proxy examiner has already been registered due to a proxy application for examination by one examiner, when there is a new proxy application for examination from the other examiner, duplicate part or all of the registered proxy examination result and provide it as a proxy examination result to the other examiner. Further, the present invention may be configured such that the examination processing unit has a function of displaying an examination screen on a use terminal of the examiner or the proxy examiner, and the examination screen includes at least an advertising material display column capable of executing reproduction, writing, and screen capture of the advertising material, an image column for displaying a captured image of the advertising material, and a comment column for the captured image. Further, the present invention may be configured such that the examination processing unit has a function of displaying an examination screen on a use terminal of the examiner or the proxy examiner, and the examination screen includes at least an examination progress information column for displaying the examination progress by other examiners for the advertising material. Further, the present invention may be configured such that the request processing unit can batch process examination requests for advertising materials for a plurality of examiners.

Effects of the Invention

[0009] According to the present invention, the convenience of work related to the examination of advertising materials can be improved.

Brief Description of Drawings

[0010]

Figure 1

Figure 2

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Figure 9

Mode for Carrying Out the Invention

[0011] Hereinafter, embodiments of the present invention will be described with reference to the drawings.

Example

[0012] <1>Premise (FIG. 1) As shown in FIG. 1, an examination support system A according to the present invention (hereinafter, also referred to as "this system") is a system for supporting work related to the examination of advertising materials (hereinafter, also referred to as "examination-related work"). This system is configured to enable the transmission and reception of information between applications and web browsers installed on the user terminals (including information processing devices such as PCs, smartphones, and tablets) of the parties involved in the review work (including at least one of the review requester B, the review officer C, the review agent D, etc., hereinafter also simply referred to as "review-related parties") via a network (including the Internet, WAN, etc.), and supports the review-related work conducted among these review-related parties. Note that this system may be incorporated into the advertising frame trading system described in Patent Document 1 above, or may be provided independently.

[0013] <1.1> Advertising material In the present invention, the "advertising material" refers to electronic data containing advertising content to be reviewed, which is published (including broadcast, publication, distribution, etc.) in various media such as television, radio, WEB, magazines, flyers, newspapers, and billboards. Also, the types of advertising materials are not particularly limited and can include various types of information such as videos, still images, texts, and voices.

[0014] <1.2> Review requester In the present invention, the "review requester B" refers to an advertiser, an advertising agency that takes the advertiser as a customer, and a person entrusted by these parties, etc. When conducting advertising, the review requester B entrusts the review of the advertising material to the review officer C using the review support system A according to the present invention.

[0015] <1.3> Review officer In the present invention, the "review officer C" refers to an operator of various media that implement advertising using the advertising material (including broadcasting stations, publishers, WEB media, etc.), and a person entrusted by these parties, etc. The review officer C conducts the review of the advertising material upon receiving the request for the advertising material from the review requester B, and notifies the review result to the review requester B.

[0016] <1.4> Review agent In the present invention, the "examination proxy D" is a person who substitutes for the examination work, separate from the examiner C. The examination proxy D includes the operator of this system, an external contractor commissioned by the operator, a person who belongs to the examiner C in this system and also substitutes for the examination as part of their duties, and so on. The examination proxy D receives a request for examination substitution from the examiner C and substitutes for the examination.

[0017] <1.5>Examination-related work In the present invention, the "examination-related work" is work related to the examination of advertising materials performed by "persons related to the examination". For example, the examination-related work of the examination requester B includes examination requests, responses to examination results, and so on. Also, the examination-related work of the examiner C includes examinations, transfer of examination requests (including assignment to persons belonging to the same organization), substitution of examination requests, re-examinations, and so on. Also, the examination-related work of the examination proxy D includes examinations, transfer of examination substitution (including assignment to persons belonging to the same organization), re-examinations, and so on.

[0018] <2>Overall configuration (Figure 1) The examination support system A according to this embodiment shown in Figure 1 (hereinafter also simply referred to as "this system") includes at least a request processing unit 10, a substitution processing unit 20, and an examination processing unit 30. Each unit can be realized by a program installed in an information processing device such as a server, PC, smartphone, or tablet. In this embodiment, this system is configured as a cloud server, and the examination requester B and the examiner C with login authority can appropriately log in to the cloud server and access this system to perform examination-related work regarding advertising materials. Details of each unit will be described below.

[0019] <3>Request processing unit (Figure 1) The request processing unit 10 has a function for collectively receiving requests for examining advertising materials from an examination requester B to a plurality of examiners C. More specifically, the request processing unit 10 at least has a function of displaying a request screen 100 on the user terminal of the examination requester B, and receives request information (such as the destination of the examination request) input or selected by the examination requester B on the request screen 100, and data of the attached advertising materials, etc., and at least has a function of registering them in a database provided in the system.

[0020] <3.1> Request Screen (Figure 2) A display example of the request screen 100 displayed on the user terminal of the examination requester B is shown in Figure 2. In this embodiment, on the TOP page (not shown) when the examination requester B logs in to this system, there is provided text with a hyperlink for transitioning to the request screen 100. The examination requester B can appropriately proceed from the TOP page to the request screen 100 to make a request for examining advertising materials. The request screen 100 can appropriately include input fields for various information necessary for the examination request. In the present invention, the breakdown and layout of these input fields are not particularly limited.

[0021] <3.2> Request Destination Selection Field (Figures 2 and 3) When the examination requester B selects the "Reference" button displayed in the request screen 100 shown in Figure 2, the request processing unit 10 displays a request destination selection field 110 for collectively selecting the broadcasting stations for which the examination request is to be made in a pop-up window as shown in Figure 3. The examination requester B selects the check box of an arbitrary broadcasting station from the request destination selection field 110 and then selects the "Close" button, and the pop-up window closes, and the selected broadcasting station is added to the input field of the requested station in the request screen 100 shown in Figure 2. Therefore, by selecting a plurality of broadcasting stations in this request destination selection field 110, the examination request can be set collectively for a plurality of examiners C.

[0022] <3.3> Examination Request Form Confirmation Screen (Figure 4) After that, when the examination requester B selects the "Create Examination Request Form" button from the request screen 100 shown in FIG. 2, the examination request form confirmation screen 200 shown in FIG. 4 is displayed. On the examination request form confirmation screen 200, a material addition field 210 where advertising materials can be attached is displayed by dragging and dropping various information entered on the request screen 100 and data of the advertising materials. After the examination requester B confirms the content of each item and selects the "Request" button, the request operation on the examination requester B's side is completed.

[0023] <4> Substitute Processing Unit (FIG. 1) The substitute processing unit 20 has a function for accepting a substitute application for the examination operation of advertising materials from the examination person in charge C to the examination substitute D. More specifically, the substitute processing unit 20 at least has a function of displaying an examination request form display screen 300 on the user terminal of the examination person in charge C, and receiving the substitute application information input or selected by the examination person in charge C on the examination request form display screen 300 and registering it in a database provided in the system.

[0024] <4.1> Examination Request Form Display Screen (FIG. 5) An example of the display of the examination request form display screen 300 displayed on the user terminal of the examination person in charge C is shown in FIG. 5. In this embodiment, the examination request form display screen 300 is configured to be displayed by selecting an examination request displayed in a list display screen of examination requests (not shown) from the TOP page (not shown) when the examination person in charge C logs in to this system. On the examination request form display screen 300 shown in FIG. 5, in addition to various information and advertising materials displayed on the examination request form confirmation screen 200 shown in FIG. 4, buttons such as "Answer Registration", "Transfer to Examination Person in Charge", and "Substitute for Examination" are arranged.

[0025] <4.1.1> When the examination person in charge conducts the examination himself / herself On the examination request form display screen 300 shown in FIG. 5, when examiner C selects the "Answer Registration" button, the proxy processing unit 20 causes a transition to the examination response form confirmation screen 400 shown in FIG. 6.

[0026] <4.1.2> When entrusting to an examination proxy On the examination request form display screen 300 shown in FIG. 5, when examiner C selects the "Delegate Examination" button, the proxy processing unit 20 causes a transition to a setting screen (not shown) for selecting a proxy destination in order to have examiner D act as a proxy for the examination, and registers in the database of this system so that examiner D is in charge of the examination of the advertising materials related to the examination request. Similar to examiner C, the proxy examiner D will select the "Answer Registration" button on the examination request form display screen 300 shown in FIG. 5 as described in <5.1.1> above, and conduct the examination from the examination response form confirmation screen 400 shown in FIG. 6.

[0027] <4.1.3> When transferring to another examiner On the examination request form display screen 300 shown in FIG. 5, when examiner C selects the "Transfer to Examiner" button, the proxy processing unit 20 causes a transition to a setting screen (not shown) for transferring the examination request to another examiner C, and registers in the database of this system so that the examiner D at the transfer destination is in charge of the examination of the advertising materials related to the examination request. Similar to examiner C, the examiner C at the transfer destination will select the "Answer Registration" button on the examination request form display screen 300 shown in FIG. 5 as described in <5.1.1> above, and conduct the examination from the examination response form confirmation screen 400 shown in FIG. 6.

[0028] <5> Examination Processing Unit (FIG. 1) The examination processing unit 30 has a function of displaying an examination screen 500 for performing an examination operation of advertising materials on the user terminals of examiner C or examiner D. More specifically, the examination processing unit 30 has at least a function of examining advertising materials related to an examination request registered in a database provided in the system on an examination screen 500 displayed on the user terminal of the examiner C, and registering the examination results in the database again.

[0029] <5.1> Examination Response Confirmation Screen (Figure 6) In the examination response confirmation shown in FIG. 6, in addition to various information and advertising materials displayed on the examination request confirmation screen 200 shown in FIG. 4, buttons such as an "Examine" button and a "Send Response" button are arranged. When the examiner C selects the "Examine" button, the screen transitions to the examination screen 500 shown in FIG. 7. Also, after the examination is performed in <5.2> described later, when the "Send Response" button is selected, the examination results for the examination request are registered in the database within this system.

[0030] <5.2> Examination Screen (Figure 7) On the examination screen 500 shown in FIG. 7, display fields and input fields for various information necessary for the examination by the examiner C are displayed. In the present invention, the breakdown and layout of these display fields and input fields are not particularly limited. In this embodiment, the examination screen 500 includes at least an advertising material display field 510, an imported image field 520, and a comment field 530.

[0031] <5.2.1> Advertising Material Display Field (Figure 7) The advertising material display field 510 is a field for displaying advertising materials for the confirmation by the examiner C. In the advertising material display field 510 shown in FIG. 7, a video is assumed as the advertising material, and a play button for playing this video, a rewind button, a fast forward button, a write button 511 for writing on the screen, a capture button 512 for capturing the video being played on the screen, etc. are arranged. The examiner C plays the advertising material from the advertising material display column 510, stops the video at the location to be pointed out, writes in the screen as necessary, and then selects the capture button 512. As a result, the examination processing unit 30 captures the screen including the writing and displays the captured image thus generated in the capture image column 520 described later.

[0032] <5.2.2>Capture Image Column (Figure 7) The capture image column 520 includes the captured image captured by the screen capture in the advertising material display column 510 and the time code at the time of capturing the capture image in the advertising material.

[0033] <5.2.3>Comment Column (Figure 7) The comment column 530 includes an input field in which the examiner C can input comments on the captured image in the image column.

[0034] <5.2.4>Other Display Columns (Figure 7) Also, in Figure 7, in addition to the capture image column 520 and the input field, check boxes and the like are provided for appropriately setting requirements related to the examination of this capture image column 520 (presence or absence of material requests, presence or absence of rewrite requests), progress status (completion of examination response), etc.

[0035] <5.3>Processing after Examination (Figure 7, Figure 6) After the examination is completed, by selecting the "Register" button provided on the examination screen 500 shown in Figure 7, the examination content is reflected on the examination response confirmation screen 400 shown in Figure 6. After that, as described in <5.1>, by selecting the "Answer Sending" button provided on the examination response confirmation screen 400, the examination result for the examination request is registered in the database within this system.

[0036] <5.3.1>In the Case of Examination through an Agent (Figure 6, Figure 7) In the case where the examination is conducted through the proxy examiner D, after the completion of the examination by the proxy examiner D, the examiner C who applied for the proxy examination re-checks the examination response confirmation screen 400 shown in FIG. 6, and if necessary, uses the examination screen 500 shown in FIG. 7 to correct the examination results and the like. Then, it is preferable that the examiner C selects the "Answer Submission" button provided on the examination response confirmation screen 400 shown in FIG. 6 to complete the examination.

[0037] <6>Confirmation and Return of Examination Results (not shown in the figure) The examination requester B who has grasped that the examination by the examiner C (including the examination via the proxy examiner D) has been completed uses a screen similar to the examination response confirmation screen 400 shown in FIG. 6 (not shown in the figure) to confirm the examination results and make responses such as inputting a response text to the pointed-out matters and attaching additional materials received as requests (hereinafter also referred to as "return").

[0038] <7>Summary The above-mentioned examination by the examiner C and the return by the examination requester B are appropriately repeated, and the examination is conducted until the advertisement material can be published.

[0039] <8>Parentheses As described above, according to the system according to this embodiment, useful effects can be obtained at least in the following points. (1) In response to the examination request from the examination requester B, the examiner C can flexibly set the place where the examination is conducted. (2) During the examination process, it is possible to visually convey to the examination requester B the pointed-out matters in the advertisement material on the capture screen that can appropriately include additional writings on the examination screen 500. Therefore, the examination results and their intentions can be more accurately understood by the examination requester B, and the communication related to the examination work can be made more efficient for both the examination requester B and the examiner C. (3) Since it is possible for the examination requester B to apply for examination requests to a plurality of examiners C in a batch, the request work by the examination requester B can be made more efficient.

Example

[0040] <1>Function for sharing the review process (Fig. 8) The review support system A according to the present invention may be configured to be able to share the review progress of each reviewer C for the same advertisement material. For example, assume a case where the requester B requests a review from one reviewer C1, and during the intermediate stage or after the completion of the review by one reviewer C1, the requester B requests a review of the same advertisement material from the other reviewer C2. In this case, through repeated reviews and feedback between the requester B and one reviewer C1, for the explanatory text displayed in the advertisement material, one reviewer C1 requests the requester B to disclose the materials (evidence) that are the basis for the content of the explanatory text, and it is conceivable that the requester B attaches new additional materials to one reviewer C1 by way of feedback. After that, when the other reviewer C2 starts reviewing the same advertisement material, if the review is conducted from a blank state, duplication of the review work will occur, resulting in inefficiency.

[0041] Therefore, in the review system according to this embodiment, on the request screen 100 (Fig. 2) displayed on the side of the requester B, by entering common identification information for the same advertisement material (for example, in the "material name" column in Fig. 2), the review requests for the same advertisement material are associated on the database of this system. When the other reviewer C2 checks the review response confirmation screen 400 or the review screen 500 in the review processing unit 30, the review progress exchanged between one reviewer C1 and the requester B can be displayed.

[0042] <2>Modified example of the review screen (Fig. 8) The review screen 500 according to this embodiment is shown in Fig. 8. The review screen 500 shown in Fig. 8 has an additional review progress information column 540 compared to the review screen 500 shown in Fig. 7. In this embodiment, in the examination progress information column 540, a confirmation column for additional materials newly attached by the examination requester B during the examination process by one of the examiners C1 is displayed. This confirmation column is configured to be able to view the attached materials newly added by the examination requester B's feedback work or the like for each time code of the advertising material. Therefore, the other examiner C2 can confirm the examination progress between the preceding examiner C1 and the examination requester B for each time code.

[0043] <3>Small parentheses Thus, according to the system according to this embodiment, useful effects can be obtained at least in the following aspects. (1) By displaying (sharing) the examination progress (such as the attached materials submitted additionally) with one of the examiners C1 for a certain advertising material on the examination screen 500 of the other examiner C2 who examines the same advertising material, it is possible to avoid duplicate work such as a plurality of examiners C (C1, C2 ··· Cn) spending time pointing out the same place or the examination requester B giving the same answer to each examiner C, which leads to an improvement in convenience for both the examination requester B and the examiner C.

Embodiment

[0044] <1>Addition of an examination result duplication unit (Fig. 9) As shown in Fig. 9, the examination support system A according to the present invention may further add an examination result duplication unit 40. For an advertising material for which the substitute examination result by the substitute examiner D has already been registered due to the substitute examination application by one of the examiners C1, when there is a new substitute examination application from the other examiner C1, the examination result duplication unit 40 has a function of duplicating part or all of the registered substitute examination result and providing it as the substitute examination result for the other examiner C2.

[0045] <2>Reflection on the examination response confirmation screen For example, on the request screen 100 (Figure 2) displayed to the examiner C, the same advertisement material is made to input common identification information (for example, in the "material name" column in Figure 2), and each examination request consisting of the same advertisement material is pre-associated on the database of this system. Then, on the examination request form display screen 300 (Figure 5) displayed to the other examiner C2, when the other examiner C2 selects the "act as an agent for the examination" button, if there already exists an agency examination result by the examination agent D for the advertisement material to be examined using the identification information, this system will display to the other examiner C2 an examination response confirmation screen 400 (Figure 6) in which the said agency examination result is replicated and reflected. Note that in the present invention, the replication range of the agency examination result by the examination result replication unit 40 may be partial or whole.

[0046] <3>Confirmation and correction of the replicated examination result The other examiner C2 checks the examination response confirmation screen 400 (Figure 6) in which the replicated agency examination result has been reflected, and if necessary, uses the examination screen 500 shown in Figure 7 to correct the examination result, etc. Then, the other examiner C2 may select the "send response" button on the examination response confirmation screen 400 (Figure 6) again to complete the examination.

[0047] <4>Parentheses Thus, according to the system according to this embodiment, useful effects can be obtained at least in the following aspects. (1) By diverting the agency examination result by the examination agent D applied for by one examiner C1 to the other examiner C2 who applied for agency examination with the same advertisement material, duplicate work such as multiple examiners spending time pointing out the same part for the same advertisement material can be avoided, which leads to an improvement in convenience for the examiners. (2) For the examination requester B, it also leads to a shortening of the waiting time for the examination results from each examiner C, and an improvement in the efficiency of the advertisement material correction work can be expected.

Explanation of reference signs

[0048] A: Examination Support System B: Examination Requester C: Examiner D: Examination Proxy 10: Request Processing Unit 20: Proxy Processing Unit 30: Examination Processing Unit 40: Examination Result Duplication Unit 100: Request Screen 110: Destination Selection Field 200: Examination Request Form Confirmation Screen 210: Material Addition Field 300: Examination Request Form Display Screen 400: Examination Response Form Confirmation Screen 500: Examination Screen 510: Advertising Material Display Field 511: Write Button 512: Import Button 520: Import Image Field 530: Comment Field 540: Examination Progress Information Field

Claims

[Claim 1] An examination support system for supporting tasks related to the examination of advertising materials, comprising: A request processing unit having a function of processing an examination request from an examination requester to an examination officer; A proxy processing unit having a function of processing an application for proxy examination from an examination officer to an examination proxy; and an inspection processing unit having a function of processing inspection work by inspectors and / or inspection agents; The present invention is characterized by comprising at least Examination support system.

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