Evaluation device, evaluation system and evaluation program

Abstract

To improve the sales performance of a commodity product by suppressing the action of a negative factor of reducing a motivation for digital customer service by a salesperson.SOLUTION: An evaluation device comprises: a salesperson evaluation unit 22 which individually evaluates a salesperson from a sales situation of a commodity product that is promoted for sales by each salesperson on the basis of association between sales situation information of the commodity product and salesperson information in an EC site; and a store evaluation unit 23 which evaluates a store from the total of the situations about sales of the commodity product that is promoted for sales by each salesperson on the basis of the association between the sales situation information and store information. The evaluation device prevents a store manager from suppressing execution of digital customer service to a salesperson by not only evaluating the salesperson himself / herself on the basis of the situation about sales of the commodity product when the salesperson promotes sales in the EC site but also evaluating the store to which the salesperson belongs on the basis of the total of the situation about sales of the commodity product that is promoted for sales by each salesperson that belongs to the store.SELECTED DRAWING: Figure 3

Description

Technical Field

[0001] The present invention relates to an evaluation device, an evaluation system, and an evaluation program, and is particularly suitable for use in a system that evaluates based on the situation regarding the sale of products in a company that operates physical stores and an EC site.

Background Art

[0002] Conventionally, there has been known a system in which incentives such as points and bonuses are given to salespersons who sell products based on their sales results and the like, in order to improve their motivation for sales (see, for example, Patent Document 1).

[0003] In the system described in Patent Document 1, incentives are given to the salesperson who triggered the purchase of a product by a user using the EC site. For example, the salesperson code associated with the product code of the recommended product (the product selected by the product manager) is read from the order information storage unit, and an incentive (an amount that is a predetermined percentage of the order amount of the recommended product, or a predetermined amount according to the number of orders of the recommended product, etc.) is given to the salesperson corresponding to the salesperson code.

[0004] As described in Patent Document 1, giving incentives to salespersons according to their sales results aims to draw out the enthusiasm of the salespersons, improve their individual sales results, and ultimately increase the sales of the company to which the salespersons belong. However, in a company that sells products both on the EC site and in physical stores, if a salesperson is overly enthusiastic about promoting sales on the EC site (hereinafter sometimes referred to as digital customer service) for the purpose of obtaining incentives, the sales business in physical stores (hereinafter sometimes referred to as real customer service) may be neglected, and there is a possibility of causing the drawback that the sales in physical stores do not increase as expected.

[0005] Generally, a budget (sales target) is set for each store operated by a company at regular intervals, and an evaluation is made as to whether the budget has been achieved. The evaluation of a store is usually reflected in the evaluation of the store manager, who is responsible for that store. Therefore, even if individual salespersons belonging to the store contribute to the increase in the company's sales by selling a large number of products through digital customer service, if real customer service is neglected and the sales in the physical store do not increase and the store budget cannot be achieved, the store manager may be negatively evaluated. For this reason, it is conceivable that the store manager may suppress the implementation of digital customer service for the salespersons, resulting in a problem of reducing the motivation of the salespersons.

[0006] In addition, a system that aggregates the sales by the online supermarket sales method as the sales of the physical store is disclosed in Patent Document 2. The online supermarket sales method is a sales method that enables member customers to operate a customer terminal such as a personal computer at home or the like and order products from a retail store using network communication such as the Internet. In the retail store, in accordance with the orders from customers, store clerks walk around the sales floor to assemble the ordered products, and the delivery staff delivers the ordered items to the customer's home.

[0007] The system described in Patent Document 2 is configured to aggregate the sales of commercial transactions by the online supermarket sales method as the sales of the physical store on the premise that the products traded by the online supermarket sales method are the products actually sold in the physical store. However, Patent Document 2 only discloses that the sales of products sold using network communication are accounted for as the sales of the physical store, and does not mention anything about evaluation or incentive provision.

[0008] [Patent Document 1] Japanese Unexamined Patent Application Publication No. 2014-182760 [Patent Document 2] Japanese Unexamined Patent Application Publication No. 2011-186686 [Summary of the Invention]

Problems to be Solved by the Invention

[0009] The present invention has been made to solve the above-described problems, and an object thereof is to suppress the action of negative factors that reduce the motivation of salespersons to conduct digital customer service and to improve the sales performance of products.

Means for Solving the Problems

[0010] In order to solve the above-described problems, in the present invention, based on the association between sales status information indicating the status of product sales on the EC site of a company operating one or more physical stores and an EC site, and salesperson information indicating salespersons who have promoted product sales, each salesperson is individually evaluated from the status of product sales for which the salesperson has promoted sales, and based on the association between the sales status information, the salesperson information, and store information indicating the stores to which the salespersons belong, the stores are evaluated from the overall status of product sales for which each salesperson belonging to the store has promoted sales.

Effects of the Invention

[0011] According to the present invention configured as described above, when a salesperson of a company operating one or more physical stores and an EC site conducts sales promotion (digital customer service) to sell products on the EC site, not only is the salesperson himself / herself evaluated based on the status of sales of the product, but also the store to which the salesperson belongs is evaluated based on the overall status of product sales for which each salesperson belonging to the store has promoted sales. In this way, the fact that a salesperson sells a large number of products on the EC site through digital customer service is linked not only to the evaluation of the salesperson but also to the evaluation of the store. Therefore, it is possible to prevent the store manager from suppressing the implementation of digital customer service for the salesperson, that is, to prevent negative factors that reduce the motivation of the salesperson to sell products on the EC site from acting. As a result, it is possible to effectively utilize the motivation of the salesperson to sell more products and improve the sales performance of the products.

Brief Description of the Drawings

[0012]

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Embodiments for Carrying Out the Invention

[0013] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an example of the overall configuration of the evaluation system according to the present embodiment. As shown in FIG. 1, the evaluation system of the present embodiment includes salesperson terminals 10A1, 10A2, ···, 10B1, 10B2, ··· used by a plurality of salespersons belonging to stores A and B, and a server device 20. The server device 20 is connected from each of the salesperson terminals 10A1, 10A2, ···, 10B1, 10B2, ··· via a communication network 500 such as the Internet and a mobile phone network.

[0014] The salesperson terminals 10A1, 10A2, ··· are terminals used by a plurality of salespersons A1, A2, ··· belonging to store A. Also, the salesperson terminals 10B1, 10B2, ··· are terminals used by a plurality of salespersons B1, B2, ··· belonging to store B. Here, stores A and B refer to physical stores existing at different locations. In the following description, when not particularly distinguishing the individual salesperson terminals 10A1, 10A2, ···, 10B1, 10B2, ···, they are simply denoted as the salesperson terminal 10. Note that although two stores A and B are shown here, the number is not limited to this. There may be one physical store or three or more physical stores.

[0015] The salesperson terminal 10 is a terminal used by a salesperson who sells products that the company targets for sale (hereinafter referred to as sales target products), such as a smartphone, a tablet terminal, a personal computer, etc. In this embodiment, the company is a company that operates one or more physical stores and an EC site. The sales target products are products sold through the EC site. The products sold through the EC site may be the same as or different from the products sold in the physical store. In the following, as an example of the product, it will be described as selling fashion-related products.

[0016] An application for support (hereinafter referred to as the sales support application) that enables a salesperson to promote sales (digital customer service) regarding the sales target products is installed on the salesperson terminal 10. The salesperson utilizes the functions of this sales support application to promote the sales of the sales target products. As a function for implementing sales promotion provided by the sales support application, there is a fashion coordination posting function. This is a function of associating product information with the coordinated photos taken by the salesperson and posting them on the EC site (details of this will be described later).

[0017] The server device 20 performs processes related to the sale of products for sale on the EC site, and also performs processes related to the evaluation of salespersons who sell the products for sale and the stores to which the salespersons belong, and has the functions of a sales management device and an evaluation device. Here, a configuration in which one server device 20 has the functions of a sales management device and an evaluation device is shown, but these functions may be divided among two or more servers.

[0018] The processes related to sales, which are the functions of the sales management device, are each process necessary for selling products for sale through the EC site, and include processes such as posting product information, registering the products specified by consumers in the shopping cart, and settling the products registered in the shopping cart. Posting product information to the EC site includes a process of posting the products for sale that the salesperson has posted using the coordinated posting function of the sales support application.

[0019] The processes related to evaluation, which are the functions of the evaluation device, include a process of evaluating salespersons who have promoted sales based on the sales status of the products for sale, and a process of evaluating the stores to which the salespersons belong. On the premise of performing this evaluation, the server device 20 executes each process necessary for aggregating the sales status of the products for sale sold through the EC site.

[0020] FIG. 2 is a block diagram showing a functional configuration example of the salesperson terminal 10 according to the present embodiment. As shown in FIG. 2, the salesperson terminal 10 of the present embodiment includes a product information acquisition unit 11 and an information posting unit 12 as functional configurations. These functional blocks 11 and 12 are actually configured with a computer's CPU, RAM, ROM, etc., and are realized by the operation of a program of a sales support application stored in a storage medium such as RAM, ROM, a hard disk, or a semiconductor memory.

[0021] The product information acquisition unit 11 acquires product information indicating a product (a product targeted for sales promotion) included in a coordination that a salesperson coordinates and posts, from the product master information managed as information on products for sale in the server device 20. The product information to be acquired here only needs to be information that can identify the product. For example, it is possible to use a product code uniquely assigned to the product.

[0022] The information posting unit 12 posts information regarding the sales promotion of products for sale (hereinafter referred to as sales promotion information) to the company's EC site. The sales promotion information is, for example, related information such as coordination photos taken by the salesperson and comments created by the salesperson in relation to these photos. Here, the information posting unit 12 associates product information (product information acquired by the product information acquisition unit 11) indicating the product targeted for sales promotion, salesperson information indicating the salesperson conducting the sales promotion, and store information indicating the store to which the salesperson conducting the sales promotion belongs, with the sales promotion information, and posts the sales promotion information to the EC site.

[0023] In the following description, when referring to the posting of sales promotion information (coordination information described later is synonymous with this), it means that the product information, salesperson information, and store information associated with this are also transmitted to the server device 20 together with the sales promotion information. Also, in the following description, the sales promotion information (coordination information), product information, salesperson information, and store information transmitted from the salesperson terminal 10 to the server device 20 are collectively referred to as posting-related information.

[0024] The salesperson information only needs to be information that can identify the salesperson. For example, it is possible to use a salesperson code uniquely assigned to the salesperson. The store information only needs to be information that can identify the store. For example, it is possible to use a store code uniquely assigned to the store. For example, in the sales support application used by the salesperson, the salesperson code and the store code are pre-registered, and the pre-registered salesperson code and store code, and the product code acquired by the product information acquisition unit 11, are associated with the sales promotion information created by the salesperson.

[0025] The EC site where promotional information is posted is a website operated by a company for selling target products. In addition to a product list page that displays a list of multiple products and a product details page that displays detailed information about individual products, this EC site also includes a coordination submission page that displays coordination information (promotional information including related information such as coordination photos and comments) submitted by salespersons.

[0026] FIG. 4 is a diagram showing an example of a coordination submission page on which coordination information submitted by a certain salesperson is displayed. As shown in FIG. 4, on the coordination submission page, there are posted a coordination photo 41, the name 42 of the store to which the salesperson belongs, salesperson-related information 43, the salesperson's comment 44 regarding the coordination, and product-related information 45 of each product included in the coordination photo 41. The salesperson-related information 43 includes information such as a photo of the salesperson, name, and height. The product-related information 45 includes information such as a photo of the product, product name, and price. This coordination submission page is generated in the server device 20 based on submission-related information transmitted from the salesperson terminal 10 to the server device 20, and product master information and salesperson master information held by the server device 20.

[0027] In the example of FIG. 4, a coordination photo 41 combining product X of gathered pants and product Y of a T-shirt is posted, and in the product-related information 45, information regarding the two products X and Y is posted respectively. Here, for example, when clicking on the photo of product X or product Y, it transitions to the product details page of product X or product Y.

[0028] FIG. 5 is a diagram showing an example of a product details page. As shown in FIG. 5, the product details page includes a product photo 51, a color selection bar 52, a size selection bar 53, and a shopping cart button 54. Consumers can register the specified product in the shopping cart by selecting their preferred color and size and operating the shopping cart button 54.

[0029] FIG. 6 is a diagram showing an example of a posting list page. When a plurality of salespersons each make one or more coordinate postings, a plurality of coordinate information is accumulated in the server device 20. The posting list page shown in FIG. 6 is a page for displaying an overview of these plurality of coordinate postings in a list. As shown in FIG. 6, on the posting list page, for each coordinate posting, a coordinate photo 41, the name 42 of the store to which the salesperson belongs, and salesperson-related information 43 are posted. Clicking on any one of the coordinate photos 41 among these will cause a transition to the coordinate posting page shown in FIG. 4.

[0030] FIG. 3 is a block diagram showing a functional configuration example of the server device 20 according to the present embodiment. As shown in FIG. 3, the server device 20 of the present embodiment includes, as functional configurations, a sales management unit 21, a salesperson evaluation unit 22, and a store evaluation unit 23. Further, the server device 20 includes, as storage media, a product master storage unit 101, a salesperson master storage unit 102, and a sales status storage unit 103.

[0031] Each of the above functional blocks 21 to 23 can be configured by any of hardware, a DSP (Digital Signal Processor), and software. For example, when configured by software, each of the above functional blocks 21 to 23 is actually configured with a computer's CPU, RAM, ROM, etc., and is realized by the operation of a program (including an evaluation program) stored in a storage medium such as RAM, ROM, a hard disk, or a semiconductor memory.

[0032] The product master storage unit 101 stores product master information regarding a plurality of products for sale. FIG. 7 is a diagram showing an example of the product master information stored in the product master storage unit 101. As shown in FIG. 7, for each of the plurality of products for sale, the product master storage unit 101 stores information such as a product code, a product name, product attributes, a selling unit price, a product photo (or an address indicating its storage location). The product attributes are information for specifying the attributes when there are different attributes even for the same product. For example, the product attributes are the color, size, etc. of the product. Note that the information listed here is an example, and the product master information may include other information.

[0033] The salesperson master storage unit 102 stores salesperson master information regarding a plurality of salespersons. FIG. 8 is a diagram showing an example of the salesperson master information stored in the salesperson master storage unit 102. As shown in FIG. 8, for each of the plurality of salespersons, the salesperson master storage unit 102 stores information such as a salesperson code, a name, a height, a store code, a store name, a salesperson employee (or an address indicating its storage location). Note that the information listed here is an example, and the salesperson master information may include other information.

[0034] The sales management unit 21 executes various processes required when selling products for sale on an EC site. This sales management unit 21 also has the function of the information management unit in the claims scope and executes processes related thereto. For example, the sales management unit 21 executes processes related to the generation and provision of a product list page (not shown) and processes related to the generation and provision of the product detail page illustrated in FIG. 5. Here, the sales management unit 21 generates a product list page and a product detail page using the product master information stored in the product master storage unit 101. The product detail page is generated according to either a transition from the product list page or a transition from the coordination posting page illustrated in FIG. 4.

[0035] In addition, the Sales Management Department 21 also executes various processes related to the implementation of sales promotion for products to be sold (coordinate posting). That is, the Sales Management Department 21, in response to a request from the product information acquisition unit 11 of the salesperson terminal 10, retrieves and provides product information of the products desired by the salesperson from the product master information stored in the product master storage unit 101. Further, the Sales Management Department 21 receives the posting-related information transmitted by the information posting unit 12 of the salesperson terminal 10 and sequentially records it in the sales status storage unit 103 (function of the Information Management Department).

[0036] FIG. 9 is a diagram showing an example of the posting-related information stored in the sales status storage unit 103. FIG. 9 shows one record for storing the posting-related information, and each time the Sales Management Department 21 receives coordinate information from the salesperson terminal 10, one record is added sequentially.

[0037] As shown in FIG. 9, the sales status storage unit 103 stores, in one record, the posting-related information that associates the product code, the salesperson code, the store code, the coordinate photo, and the comment. Regarding the product code, a plurality of product codes are included corresponding to the plurality of products included in the coordinate photo. Regarding the coordinate photo and the comment, they may be stored in a location separate from the record, and the address indicating the storage location may be stored in the record.

[0038] The posting-related information shown in this FIG. 9 is used as sales promotion management information for managing, in association with each other, the product information indicating the product for which the salesperson has conducted sales promotion, the salesperson information indicating the salesperson, and the store information indicating the store to which the salesperson belongs. Note that the sales promotion management information may be stored separately from the posting-related information. In this case, a posting code that can uniquely identify each piece of posting-related information may be issued, and the sales promotion management information may be configured by associating this posting code with the product code, the salesperson code, and the store code.

[0039] In addition, the Sales Management Department 21 also executes processes related to the generation and provision of the posting list page illustrated in FIG. 6. Here, the Sales Management Department 21 generates a posting list page by using the coordinate photo, the salesperson code, and the store code among the posting-related information in FIG. 9 stored in the Sales Status Storage Unit 103, and the salesperson master information stored in the Salesperson Master Storage Unit 102.

[0040] In addition, the Sales Management Department 21 also executes processes related to the generation and provision of the coordinate posting page illustrated in FIG. 4. Here, the Sales Management Department 21 generates a coordinate posting page by using the posting-related information in FIG. 9 stored in the Sales Status Storage Unit 103, the product master information stored in the Product Master Storage Unit 101, and the salesperson master information stored in the Salesperson Master Storage Unit 102.

[0041] Furthermore, the Sales Management Department 21 also executes processes related to the registration of products specified by consumers into the shopping cart, the settlement of products registered in the shopping cart, etc. That is, the Sales Management Department 21 also executes processes related to the purchase of sales target products through access from a consumer terminal (not shown) to the EC site. Consumers can view a plurality of sales target products on the EC site, select a desired sales target product from among them, and perform a series of procedures for purchasing it, and the Sales Management Department 21 executes processes related to this series of procedures.

[0042] The Sales Management Department 21 records sales status information indicating the status of sales of products sold through the EC site in the Sales Status Storage Unit 103 (function of the Information Management Department). For example, when a consumer purchases a sales target product through the EC site, the Sales Management Department 21 records, as sales status information in the Sales Status Storage Unit 103, information indicating when and how many of the sales target products were sold, that is, information indicating the sales performance of the products.

[0043] Here, when transitioning from the coordinate submission page shown in FIG. 4 to the product details page shown in FIG. 5 and a product is registered in the shopping cart, the salesperson code and store code of the salesperson used when generating the coordinate submission page are associated with the product code of that product. In this case, the sales management unit 21 records the sales status information consisting of the product code, sales date, and sales quantity of the sold product in the sales status storage unit 103 in association with the salesperson code and store code of the salesperson who made the coordinate submission. That is, the sales management unit 21 records the sales status information (sales performance information) regarding the products for which the salesperson promoted sales among the target products sold on the EC site in the sales status storage unit 103 in association with the salesperson code and store code included in the submission-related information (sales promotion management information) in FIG. 9.

[0044] On the other hand, when transitioning from a product list page (not shown) to the product details page shown in FIG. 5 and a product is registered in the shopping cart, the salesperson code and store code are not associated with the product code of that product. In this case, the sales management unit 21 records the product code, sales date, and sales quantity of the sold product in the sales status storage unit 103 as sales status information without associating them with the salesperson code and store code.

[0045] FIG. 10 is a diagram showing an example of the sales status information (sales performance information) stored in the sales status storage unit 103. FIG. 10 shows one record storing the sales status information, and each time it is detected by the sales management unit 21 that a product to be sold has been purchased by a consumer, one record is added one by one.

[0046] As shown in Fig. 10(a), the sales status memory unit 103 stores, as one record of sales status information, the product code, the sales date, and the number of sales of the product sold when transitioning from the product list page to the product details page of Fig. 5. Also, as shown in Fig. 10(b), the sales status memory unit 103 stores, as one record of sales status information, the product code, the sales date, and the number of sales of the product sold when transitioning from the coordination posting page to the product details page of Fig. 5, and also stores the salesperson code and the store code associated with the same record. The record shown in Fig. 10(b) can be said to be information in which the sales status information (product code, sales date, number of sales) indicating the status (sales performance) of product sales on the company's EC site, the salesperson information (salesperson code) indicating the salesperson who promoted the product sales, and the store information (store code) indicating the store to which the salesperson belongs are associated with each other.

[0047] Based on the association between the sales status information indicating the status of product sales on the company's EC site and the salesperson information indicating the salesperson who promoted the product sales, the salesperson evaluation unit 22 individually evaluates each salesperson based on the status of the sales of the products promoted by the salesperson (the sales performance of the products). For example, the salesperson evaluation unit 22 obtains an evaluation value regarding the sales performance of the salesperson per unit period based on the sales status information (product code, sales date, number of sales) and the salesperson information (salesperson code) shown in Fig. 10(b). The unit period is the evaluation target period of a predetermined time interval (for example, one month) during which the salesperson evaluation unit 22 executes the process.

[0048] For example, at the beginning of each month, the salesperson evaluation unit 22 calculates for each salesperson the total sales of the products sold based on the coordination submissions of the salesperson in the previous month per month, and calculates as the evaluation value of the salesperson a value obtained by multiplying the total sales amount by a predetermined ratio. The total sales of the products sold based on the coordination submissions of a certain salesperson A1 can be calculated as follows. That is, among the records of the sales situation information for the previous month stored in the sales situation memory unit 103, one or more records in which the salesperson code of the salesperson A1 is recorded are extracted. Then, the selling unit price corresponding to the product code included in each of the extracted records is confirmed in the product master information, and the sales amount for each record is obtained by multiplying the selling unit price by the number of sales. Then, the total sales for each month of the salesperson A1 are calculated by summing up the sales amounts obtained for each record.

[0049] Here, the salesperson evaluation unit 22 may give an incentive defined by a predetermined rule to the salesperson who has promoted the sales of the product based on the sales performance identified for each salesperson who has promoted the sales of the product. For example, the salesperson evaluation unit 22 may perform a process of setting to pay as salary or bonus an amount corresponding to the evaluation value of the salesperson (a value obtained by multiplying the total sales per month by a predetermined ratio (for example, 3%)) calculated as described above.

[0050] Alternatively, the salesperson evaluation unit 22 may perform a process of giving points defined by a predetermined rule based on the evaluation value calculated as described above. The content of the rule can be set arbitrarily. The points given here can be, for example, appraisal points for personnel evaluation. Alternatively, they can also be points having an economic value that can be used in actual business transactions.

[0051] In addition, the salesperson evaluation unit 22 may perform a process of assigning points calculated based on a predetermined rule based on the number of sales of the products to be sold. Here, as the points assigned to each sale of the products to be sold, the same fixed value of points may be assigned to any product to be sold, or different points may be assigned to different products to be sold.

[0052] The store evaluation unit 23 evaluates the store based on the association of sales status information indicating the status of product sales on the company's EC site, salesperson information indicating the salespersons who promoted the product sales, and store information indicating the stores to which the salespersons belong, from the overall situation of the sales of the products promoted by each salesperson belonging to the store (the overall sales performance of each salesperson). For example, the salesperson evaluation unit 22 obtains an evaluation value for the store per unit period (for example, one month) based on the sales status information (product code, sales date, number of sales), salesperson information (salesperson code), and store information (store code) shown in FIG. 10(b).

[0053] For example, at the beginning of each month, the store evaluation unit 23 calculates, for each store, the total sales of the products sold based on the coordinated posts of each salesperson belonging to the store per month of the previous month, and calculates, as the evaluation value of the store, a value obtained by multiplying this total sales amount by a predetermined ratio. The total sales of the products sold based on the coordinated posts of salespersons A1, A2,... belonging to a certain store A can be calculated as follows. That is, for each of the salespersons A1, A2,... the total sales per month are calculated as described above. Then, by further summing up the total sales of each of the salespersons A1, A2,... the total sales per month based on the coordinated posts of each of the salespersons A1, A2,... for store A are calculated.

[0054] Here, the store evaluation unit 23 may grant an incentive determined by a predetermined rule to the budget set for the sale of products in the physical store based on the overall sales performance identified for each salesperson belonging to the store. For example, the store evaluation unit 23 may add an amount corresponding to the evaluation value of the store calculated as above (a value obtained by multiplying a predetermined ratio (e.g., 20%) by the total monthly sales) as an incentive to the monthly sales in the physical store, and use the achievement rate of this added amount against the budget as the evaluation value of the store.

[0055] In this case, for example, when the monthly budget is 10 million yen, the sales in the physical store are 9 million yen, and the total sales based on the coordinated posts by each salesperson on the EC site are 6 million yen, 6 million yen × 20% = 1.2 million yen is added as an incentive to the 9 million yen in sales in the physical store, and the budget achievement rate of 102% is used as the evaluation value of the store. 1.2 million yen is not the sales of the products sold in the physical store of store A, but is regarded as the result obtained as a result of store A approving or recommending the digital customer service of salespersons A1 and A2, and is reflected in the evaluation of store A.

[0056] FIG. 11 is a schematic diagram for explaining an example of the processing contents of the salesperson evaluation unit 22 and the store evaluation unit 23. Here, it is assumed that the company operates two stores, store A and store B, and that two salespersons, A1 and A2, belong to store A, and two salespersons, B1 and B2, belong to store B. It is assumed that the total sales per unit period for one or more products sold through the coordinated post page of salesperson A1 in store A is 3 million yen, the total sales of salesperson A2 in store A is also 2 million yen, the total sales of salesperson B1 in store B is 500,000 yen, and the total sales of salesperson B2 in store B is 1.5 million yen.

[0057] In this case, the salesperson evaluation department 22 grants incentives, for example, to each of the salespersons A1, A2, B1, and B2, in the form of an amount obtained by multiplying their respective total sales by a predetermined percentage (e.g., 3%) (90,000 yen, 60,000 yen, 15,000 yen, and 45,000 yen respectively) or points equivalent thereto. Also, the store evaluation department 23 adds, as an incentive to the actual store sales for the current month, an amount of 1 million yen, which is the amount obtained by multiplying 5 million, the total sales based on the coordinated posts by the salespersons A1 and A2 at store A, by a predetermined percentage (e.g., 20%). Similarly, the store evaluation department 23 adds, as an incentive to the actual store sales for the current month, an amount of 400,000 yen, which is the amount obtained by multiplying 2 million, the total sales based on the coordinated posts by the salespersons B1 and B2 at store B, by a predetermined percentage (e.g., 20%).

[0058] As described in detail above, in this embodiment, based on the association between the sales status information indicating the status of product sales on the company's EC site and the salesperson information indicating the salespersons who promoted product sales, each salesperson is individually evaluated from the status of the sales of the products (products sold through the coordinated post pages of the salespersons) for which the salesperson promoted sales. At the same time, based on the association between the sales status information, the salesperson information, and the store information indicating the stores to which the salespersons belong, the stores are evaluated from the overall status of the sales of the products (the same as above) for which each salesperson belonging to the store promoted sales.

[0059] According to this embodiment configured as described above, when a salesperson of a company operating one or more physical stores and an EC site promotes sales (digital customer service through coordinated posts) to sell products on the EC site, not only is the salesperson himself / herself evaluated based on the status of the sales of the product, but also the store to which the salesperson belongs is evaluated based on the overall status of the sales of the products for which each salesperson belonging to the store promoted sales.

[0060] Thus, according to this embodiment, since a salesperson selling a large number of products on an EC site through digital customer service is related not only to the evaluation of the salesperson but also to the evaluation of the store, it is possible to prevent the store manager from suppressing the implementation of digital customer service for the salesperson, that is, to prevent a negative factor from working that would reduce the motivation of the salesperson to sell products on the EC site. As a result, it is possible to effectively utilize the motivation of the salesperson to sell more products and improve the sales performance of the products.

[0061] In the above embodiment, an example has been described in which sales performance information indicating the sales performance of products is used as sales situation information, and the salesperson and the store are evaluated based on the sales performance information. However, the present invention is not limited to this. For example, evaluation may be performed using at least one of sales performance information, information indicating the implementation status of sales promotion carried out by the salesperson (sales promotion situation information), and information indicating the reaction status of consumers to the sales promotion (sales promotion reaction information). For example, the salesperson evaluation unit 22 may individually evaluate each salesperson based on at least one of the sales performance, the implementation status of sales promotion, and the reaction status of consumers of the products for which each salesperson has carried out sales promotion, and the store evaluation unit 23 may evaluate the store based on the total of the sales performance of the products for which each salesperson belonging to the store has carried out sales promotion.

[0062] Here, the salesperson evaluation unit 22 and the store evaluation unit 23 can calculate evaluation values using, for example, the sales performance information shown in (A) below, the sales promotion situation information shown in (B), and the sales promotion reaction information shown in (C). (A) Salesperson's sales: The total sales of the products subject to sales promotion sold by the salesperson through coordinated postings during the unit period (B) Number of content postings: The total number of coordinated information posted by coordinated postings (C) Number of page views (PV): The total number of page views of the coordinated posting page

[0063] In the above-described embodiment, an example where the sales promotion conducted by a salesperson is coordinated posting on a company's EC site has been described, but the present invention is not limited thereto. For example, it may be a process of posting comments on the EC site regarding points and features that are easy for a salesperson to understand from the perspective of the sales target product, or a process of posting the sales target product (including coordination) and comments thereon on the salesperson's personal SNS (such as Instagram, Facebook, LINE, etc., all of which are registered trademarks).

[0064] In the above-described embodiment, an example where the sales promotion by a salesperson is performed on a company's EC site has been described, but the present invention is not limited thereto. For example, the web site for which the sales promotion is performed may be a web site for sales promotion created by the salesperson himself / herself.

[0065] In the above-described embodiment, various types of information are shown in FIGS. 7 to 10, but this shows an example of a method of storing various types of information in the sales situation storage unit 103, and the present invention is not limited thereto. In short, it is sufficient that the various types of information are stored in a form that enables the association between the sales situation information, the salesperson information, and the store information to be grasped.

[0066] In the above-described embodiment, the case where the sales target product is a fashion-related product has been described as an example, but the sales target product is not limited thereto. It is possible to target all kinds of products. Also, the products handled may be either products as goods or products as services.

[0067] Furthermore, each of the above-described embodiments merely shows an example of a specific implementation when implementing the present invention, and the technical scope of the present invention should not be construed in a limited manner thereby. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

Explanation of Reference Numerals

[0068] 10 Salesperson terminal 11 Product information acquisition unit 12 Information Submission Department 20 Server Device (Evaluation Device) 21 Sales Management Department (Information Management Department) 22 Salesperson Evaluation Department 23 Store Evaluation Department 101 Product Master Memory Department 102 Salesperson Master Memory Department 103 Sales Status Memory Department

Claims

1. a salesperson evaluation unit that evaluates each salesperson individually based on sales status information indicating the sales status of a product that a salesperson belonging to a physical store of a company that operates one or more physical stores and an EC site has promoted through a sales promotion web page at the EC site and salesperson information indicating the salesperson who promoted the product, the salesperson information being recorded in association with the sales status information; a store evaluation unit that evaluates the brick-and-mortar store from a comprehensive evaluation of sales status of products promoted by each salesperson belonging to the brick-and-mortar store through the sales promotion web page, based on the sales status information, the salesperson information, and store information indicating the brick-and-mortar store to which the salesperson belongs, the store information being recorded in association with the sales status information; The sales promotion web page is a coordination posting page that is generated based on coordination information that is posted by the salesperson and indicates a coordination formed by combining a plurality of products. An evaluation device comprising:

2. further comprising an information management unit that manages the sales status information, the salesperson information, and the store information in association with each other, The information management department: For the product for which the salesperson has promoted the sales, product information indicating the product, the salesperson information indicating the salesperson, and the store information indicating the actual store to which the salesperson belongs are associated with each other and managed as sales promotion management information; The sales status information on the products for which the salesperson has promoted the sales among the target products sold on the EC site is managed in association with the salesperson information and store information included in the sales promotion management information.

2. The evaluation device according to claim 1 .

3. The sales status information includes information indicating sales performance of the product, The salesperson evaluation unit evaluates each of the salespersons based on the sales performance of the products sold through the sales promotion by each of the salespersons; 3. The evaluation device according to claim 1, wherein the store evaluation unit evaluates the brick-and-mortar store based on a total of sales results of products promoted by each salesperson belonging to the brick-and-mortar store.

4. The evaluation device according to claim 3, characterized in that the salesperson evaluation unit grants an incentive determined by a predetermined rule to the salesperson who promoted the sales of the product based on the sales performance specified for each salesperson who promoted the sales of the product.

5. The evaluation device described in claim 3 or 4, characterized in that the store evaluation unit grants incentives determined by predetermined rules against a budget set for product sales at the physical store based on the overall sales performance identified for each salesperson belonging to the physical store.

6. The sales status information includes at least one of information indicating the sales performance of the product, information indicating the implementation status of the sales promotion carried out by the salesperson, and information indicating the consumer response status to the sales promotion, the salesperson evaluation unit evaluates each of the salespersons individually based on at least one of the sales performance of the products promoted by each salesperson, the implementation status of the sales promotion, and the response status of the consumers; 3. The evaluation device according to claim 1, wherein the store evaluation unit evaluates the brick-and-mortar store based on a total of sales results of products promoted by each salesperson belonging to the brick-and-mortar store.

7. The evaluation device described in claim 1, characterized in that the sales promotion web page includes a coordination posting page on which one of the coordination information is displayed, and a posting list page on which summaries of multiple of the coordination information are displayed in a list.

8. The evaluation device according to claim 1, wherein the coordination posting page includes the coordination information posted by the salesperson, information on the plurality of products included in the coordination, and information on the salesperson.

9. The evaluation device described in claim 8, characterized in that the coordination posting page is generated using the coordination information posted by the salesperson, information on the product stored in a product master memory unit that stores information on a plurality of products sold by the company, and information on the salesperson stored in a salesperson master memory unit that stores information on a plurality of salespersons belonging to the physical store.

10. The system includes a salesperson terminal used by a salesperson, and a server device connected to the salesperson terminal via a communication network, The server device includes: an information management unit which manages, in association with each other, sales status information indicating the status of sales on the EC site of a product that has been promoted through a sales promotion web page by a salesperson belonging to the physical store of a company that operates one or more physical stores and an EC site, salesperson information indicating the salesperson who promoted the product, and store information indicating the physical store to which the salesperson belongs; a salesperson evaluation unit that evaluates each salesperson individually based on the sales situation of the product that each salesperson promoted through the sales promotion web page, based on the association between the sales situation information and the salesperson information; a store evaluation unit that evaluates the brick-and-mortar store from a comprehensive evaluation of sales status of products promoted by each salesperson belonging to the brick-and-mortar store through the sales promotion web page based on the association of the sales status information, the salesperson information, and the store information; the sales promotion web page is a coordination posting page that is generated based on coordination information that is posted by the salesperson and indicates a coordination formed by combining a plurality of products; The salesperson terminal is an information posting unit that posts the coordination information related to the sales promotion on the coordination posting page, The information posting unit posts the coordination information, product information indicating a plurality of products included in the coordination that are the targets of the sales promotion, the salesperson information indicating the salesperson who performs the sales promotion, and the store information indicating the actual store to which the salesperson who performs the sales promotion belongs, in association with information related to the sales promotion, to the coordination posting page.

13. An evaluation system comprising:

11. The information management department: Regarding a product included in the coordination of the coordination information posted by the salesperson on the coordination posting page, the product information indicating the product, the salesperson information indicating the salesperson, and the store information indicating the actual store to which the salesperson belongs are associated with each other and managed as sales promotion management information; The sales status information on the products for which the salesperson has promoted the sales among the target products sold on the EC site is managed in association with the salesperson information and store information included in the sales promotion management information. The evaluation system according to claim 10 .

12. The evaluation system described in claim 10, characterized in that the sales promotion web page includes a coordination posting page on which one of the coordination information is displayed, and a posting list page on which summaries of multiple of the coordination information are displayed in a list.

13. The evaluation system according to claim 10, characterized in that the coordination posting page includes the coordination information, information on the plurality of products indicated by the product information, and information on the salesperson indicated by the salesperson information.

14. The evaluation system described in claim 13, characterized in that the coordination posting page is generated using the coordination information posted by the salesperson, information on the product stored in a product master memory unit that stores information on multiple products sold by the company, and information on the salesperson stored in a salesperson master memory unit that stores information on multiple salespersons belonging to the physical store.

15. a salesperson evaluation means for evaluating each salesperson from the sales situation of the product promoted by each salesperson based on sales status information indicating the sales situation of the product promoted by the salesperson at the EC site through a coordination posting page generated based on coordination information indicating a coordination composed of a combination of a plurality of products posted by the salesperson belonging to the physical store of a company operating one or more physical stores and an EC site, and salesperson information indicating the salesperson who promoted the product and recorded in association with the sales status information; A store evaluation means for evaluating the physical store from a comprehensive evaluation of the sales status of products promoted by each salesperson belonging to the physical store through the coordination posting page, based on the sales status information, the salesperson information, and store information indicating the physical store to which the salesperson belongs, which is recorded in association with the sales status information. An evaluation program for making a computer function as a

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