Advertisement content generation device, advertisement content generation method, and advertisement content generation program

Abstract

To provide an advertisement content generation device capable of reducing time and effort about advertisement content to be displayed on a web page.SOLUTION: An advertisement content generation device includes a processing unit for performing specific processing using a generation model, and an output unit for outputting a result of the specific processing, the processing unit executes processing for making the generation model generate advertisement contents related to a product or a service as the specific processing on the basis of information on the product or the service, information on a web page with a prescribed tag set, and information on an access user accessing the web page, and the output unit outputs the advertisement content generated by the generation model in a format suitable for the web page.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The technology of the present disclosure relates to an advertisement content generation device, an advertisement content generation method, and an advertisement content generation program.

Background Art

[0002] Patent Document 1 discloses a method of displaying an advertisement customized based on an image on a user device, including: when there is a searchable object in an image included in a displayed page, identifying and displaying the searchable object; when receiving a user's search request for the identified object, transferring an image query including the object to a service server and enabling a preset advertisement area; and when receiving at least one advertisement information from the service server, displaying an advertisement image included in the advertisement information in the advertisement area.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Conventionally, companies or advertising agencies that want to display advertisement content on a web page create the advertisement content, and the web page administrator searches for the advertisement content to be displayed and embeds the text for displaying the advertisement content in the source code. However, it is time-consuming for companies or advertising agencies to create advertisement content, and it is also time-consuming for web page administrators to search for the advertisement content to be displayed and embed the text for displaying the advertisement content in the source code.

[0005] The present disclosure has been made in view of the above points, and an object thereof is to provide an advertisement content generation device, an advertisement content generation method, and an advertisement content generation program that can reduce the labor related to advertisement content to be displayed on a web page as compared with the conventional art.

Means for Solving the Problems

[0006] A first aspect according to the technology of the present disclosure includes a processing unit that performs a specific process using a generation model, and an output unit that outputs the result of the specific process. The processing unit executes, as the specific process, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page to which a predetermined tag is set, and information related to an access user who has accessed the web page. The output unit is an advertisement content generation device that outputs the advertisement content generated by the generation model in a format suitable for the web page.

[0007] A second aspect according to the technology of the present disclosure includes a processing step of performing a specific process using a generation model, and an output step of outputting the result of the specific process. The processing step executes, as the specific process, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page to which a predetermined tag is set, and information related to an access user who has accessed the web page. The output step is an advertisement content generation method that outputs the advertisement content generated by the generation model in a format suitable for the web page.

[0008] A third aspect of the technology according to the present disclosure causes a computer to execute a process including a process of performing a specific process using a generation model and an output process of outputting a result of the specific process. The process includes, as the specific process, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page with a predetermined tag set, and information related to an access user who accessed the web page, and the output process is an advertisement content generation program that outputs the advertisement content generated by the generation model in a format suitable for the web page.

Brief Description of Drawings

[0009]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Embodiments for Carrying Out the Invention

[0010] Hereinafter, an example of an embodiment of an advertisement content generation device, an advertisement content generation method, and an advertisement content generation program according to the technology of the present disclosure will be described with reference to the accompanying drawings.

[0011] First, the language used in the following description will be described.

[0012] In the following embodiments, the labeled processor (hereinafter simply referred to as "processor") may be a single arithmetic unit or a combination of multiple arithmetic units. Also, the processor may be a single type of arithmetic unit or a combination of multiple types of arithmetic units. Examples of arithmetic units include a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a GPGPU (General-Purpose computing on Graphics Processing Units), an APU (Accelerated Processing Unit), or a TPU (Tensor Processing Unit), etc.

[0013] In the following embodiments, the labeled RAM (Random Access Memory) is a memory in which information is temporarily stored and is used as a work memory by the processor.

[0014] In the following embodiments, the labeled storage is one or more non-volatile storage devices that store various programs and various parameters, etc. Examples of non-volatile storage devices include flash memory (SSD (Solid State Drive)), magnetic disks (e.g., hard disks), or magnetic tapes, etc.

[0015] In the following embodiments, the labeled communication I / F (Interface) is an interface that includes a communication processor and an antenna, etc. The communication I / F controls communication between multiple computers. Examples of communication standards applied to the communication I / F include wireless communication standards including 5G (5th Generation Mobile Communication System), Wi-Fi (registered trademark), or Bluetooth (registered trademark), etc.

[0016] In the following embodiments, "A and / or B" is synonymous with "at least one of A and B". That is, "A and / or B" means that it may be only A, only B, or a combination of A and B. Also, in this specification, when expressing three or more matters connected by "and / or", the same concept as "A and / or B" is applied.

[0017] FIG. 1 shows an example of the configuration of a data processing system 10 according to an embodiment.

[0018] As shown in FIG. 1, the data processing system 10 includes a data processing device 12 and a smart device 14. An example of the data processing device 12 is a server. Examples of the smart device 14 include a personal computer, a smartphone, a tablet terminal, etc. In this embodiment, the data processing device 12 is an example of the "advertising content generation device" according to the technology of the present disclosure.

[0019] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of the "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. Also, the database 24 and the communication I / F 26 are connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a WAN (Wide Area Network) and / or a LAN (Local Area Network), etc.

[0020] The smart device 14 includes a computer 36, a reception device 38, an output device 40, a camera 42, and a communication I / F 44. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. Also, the reception device 38, the output device 40, and the camera 42 are connected to the bus 52.

[0021] The reception device 38 includes a touch panel 38A, a microphone 38B, etc., and receives user input. The touch panel 38A receives user input by contact of an indicator (for example, a pen or a finger, etc.) by detecting the contact of the indicator. The microphone 38B receives user input by voice by detecting the voice of the user. The control unit 46A transmits data indicating the user input received by the touch panel 38A and the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires data indicating the user input.

[0022] The output device 40 includes a display 40A, a speaker 40B, etc., and presents data to the person 20 by outputting the data in a form (for example, voice and / or text) that the person 20 can perceive. The display 40A displays visible information such as text and images according to an instruction from the processor 46. The speaker 40B outputs voice according to an instruction from the processor 46. The camera 42 is a small digital camera equipped with an optical system such as a lens, a diaphragm, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor.

[0023] The communication I / F 44 is connected to a network 54. The communication I / F 44 and 26 control the exchange of various information between the processor 46 and the processor 28 via the network 54.

[0024] FIG. 2 shows an example of the main functions of the data processing device 12 and the smart device 14.

[0025] As shown in FIG. 2, in the data processing device 12, specific processing is performed by the processor 28. The storage 32 stores a specific processing program 56. The specific processing program 56 is an example of the "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32 and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 according to the specific processing program 56 executed on the RAM 30.

[0026] The storage 32 stores a data generation model 58. The data generation model 58 is used by the specific processing unit 290.

[0027] In the smart device 14, input / output processing is performed by the processor 46. The storage 50 stores an input / output program 62. The input / output program 62 is used in combination with the specific processing program 56 by the data processing system 10. The processor 46 reads the input / output program 62 from the storage 50 and executes the read input / output program 62 on the RAM 48. The input / output processing is realized by the processor 46 operating as a control unit 46A according to the input / output program 62 executed on the RAM 48.

[0028] The smart device 14 causes a web browser stored in the storage 50 to connect to a web server (not shown) through the network 54, thereby displaying a web page on the display 40A. A web page is a collection of data including characters and images, and the images include advertisement content. The advertisement content is content related to an advertisement for promoting a product or service, and includes a link to a website (such as an online shopping site, etc.) that sells or introduces the product or service. Further, the advertisement content may include an image, text, voice, etc. related to the advertisement.

[0029] Next, the processing of the specific processing unit 290 when the data processing device 12 performs a specific process for generating the advertisement content displayed on the web page will be described.

[0030] In the specific process according to this embodiment, when a tag (hereinafter also referred to as an "advertisement content tag") for displaying advertisement content on the web page 100 is described, as shown in FIG. 3, the data processing device 12 uses the data generation model 58 to generate the advertisement content 102 displayed on the web page 100. The data processing device 12 uses the data generation model 58 to generate the advertisement content to be displayed at the location where the advertisement content tag generated by the data processing device 12 is set in the web page. The format of the advertisement content tag may be any format as long as it is a format recognizable by the data processing device 12 and can be distinguished from other tags.

[0031] By generating the advertisement content to be displayed on the web page using the data generation model 58 in the data processing device 12, it is possible to reduce the labor of creating the advertisement content by the company or advertising agency that wants to publish the advertisement, as compared with the case of generating the advertisement content to be displayed on the web page without using the data generation model 58. Also, by generating the advertisement content to be displayed on the web page using the data generation model 58 in the data processing device 12, the administrator of the website can reduce the labor of searching for the advertisement content to be displayed and describing the tags for displaying the advertisement content on the web page.

[0032] As shown in FIG. 4, the specific processing unit 290 includes an input unit 292, a processing unit 294, and an output unit 296.

[0033] The input unit 292 inputs information regarding the advertisement content to be displayed on the web page. The information regarding the advertisement content to be displayed on the web page includes, for example, information regarding the product or service to be displayed as the advertisement, information described on the web page where the advertisement content is to be displayed and regarding the advertisement content tag, information regarding the user who accesses the web page where the advertisement content is to be displayed, and the like.

[0034] The information regarding the product or service to be displayed as the advertisement is registered in advance in the data processing device 12 by the company or advertising agency that wants to display the advertisement. The information regarding the product or service includes, for example, the name, price, genre, image, etc. of the product or service.

[0035] The processing unit 294 performs specific processing using the data generation model 58. Specifically, the processing unit 294 sets the information regarding the advertisement content to be displayed on the web page input by the input unit 292 as a prompt, inputs the prompt to the data generation model 58, and generates, as a generation result from the data generation model 58, the advertisement content to be displayed at the location of the advertisement content tag on the web page.

[0036] When the processing unit 294 accesses a web page with an advertisement content tag described therein from the smart device 14, it performs a specific process using the data generation model 58. When there is an access to a web page with an advertisement content tag described therein, a generation request for advertisement content is sent from the web server storing the web page to the data processing device 12. The processing unit 294 receives the generation request for advertisement content and executes a specific process for generating the advertisement content.

[0037] The processing unit 294 causes the data generation model 58 to generate advertisement content using the information input by the input unit 292 for the web page with the advertisement content tag described therein.

[0038] Specifically, the processing unit 294 analyzes what genre of website the website displaying the web page with the advertisement content tag is. The processing unit 294 may input the data of the web page into the data generation model 58 and analyze the genre of the website using the output of the data generation model 58. When the text and image of the web page are input into the data generation model 58, the data generation model 58 outputs what genre of website the website displaying the web page is.

[0039] Also, the processing unit 294 analyzes what attributes the user who accessed the website displaying the web page with the advertisement content tag has. The processing unit 294 may input the access data to the web page and the past access history to the web page into the data generation model 58 and analyze the attributes of the user who accessed the website using the output of the data generation model 58.

[0040] Then, the processing unit 294 inputs the genre of the website displaying the web page and the attributes of the user who accessed the website into the data generation model 58, and causes the data generation model 58 to generate the advertisement content to be displayed at the position of the advertisement content tag of the web page.

[0041] For example, if the data generation model 58 recognizes that the web page with the advertisement content tag described is a page of a travel-related website, the processing unit 294 generates advertisement content for travel tours to tourist destinations displayed on the web page and advertisement content for shopping sites that sell local specialties at those tourist destinations. Also, for example, if the data generation model 58 recognizes that the web page with the advertisement content tag described is a page of a website related to a specific game, the processing unit 294 generates advertisement content for game strategy guides displayed on the web page and advertisement content for shopping sites that sell games related to that game.

[0042] The size of the advertisement content tag can be set to any size by the operator of the website. Therefore, the size of the advertisement content tag can vary depending on the web page. The processing unit 294 can cause the data generation model 58 to generate advertisement content that fits that size by inputting information on the size of the advertisement content tag into the data generation model 58.

[0043] The processing unit 294 may cause the data generation model 58 to generate advertisement content so as to display an advertisement for one product or service at the location of one advertisement content tag, or may cause the data generation model 58 to generate advertisement content so as to display advertisements for a plurality of products or services. The advertisement content for displaying advertisements for a plurality of products or services may display advertisements for a plurality of products or services simultaneously, or may display advertisements for products or services so as to switch at regular intervals.

[0044] The processing unit 294 may cause the data generation model 58 to generate advertisement content while reflecting the degree of response of the generated advertisement content. The degree of response can be obtained, for example, by dividing the number of times the advertisement content is selected by the number of times the advertisement content is displayed. For example, if the degree of response of a certain advertisement content is lower than a predetermined threshold, the processing unit 294 instructs the data generation model 58 to generate advertisement content by changing the text and images used for the advertisement content. Conversely, if the degree of response of a certain advertisement content is higher than a predetermined threshold, the processing unit 294 instructs the data generation model 58 to generate similar advertisement content without changing the text and images used for the advertisement content.

[0045] The processing unit 294 may feedback the degree of response of the generated advertisement content to the data generation model 58, and cause the data generation model 58 to determine what kind of advertisement content should be generated to increase the response by slightly changing the content of the advertisement content to be generated.

[0046] When causing the data generation model 58 to generate advertisement content, the processing unit 294 may input information such as the user's web page access history, purchase history on the shopping site, browsing history, and products remaining in the cart into the data generation model 58. For example, if there are products remaining in the cart of a certain shopping site, the processing unit 294 may cause the data generation model 58 to generate advertisement content including a message to increase the purchase intention of the product.

[0047] When multiple advertisement content tags are described on one web page, the data generation model 58 may generate the same advertisement content for each advertisement content tag, or may generate different advertisement content. In this case, the processing unit 294 inputs information on the number of advertisement content tags on the web page into the data generation model 58. When generating different advertisement content, the data generation model 58 may generate different advertisement content for the same product or service, or may generate different advertisement content for different products or services.

[0048] Also, the data generation model 58 may change the advertisement content generated according to the location of the advertisement content tag on the web page. In this case, the processing unit 294 inputs information on the location of the advertisement content tag on the web page into the data generation model 58. For example, even when generating advertisement content for the same product or service, the data generation model 58 may generate different advertisement content depending on whether the advertisement content tag is described at the top of the web page or at the bottom of the web page.

[0049] The output unit 296 transmits the advertisement content generated as a result of the specific processing to the smart device 14 that displays the web page. In the smart device 14, the control unit 46A causes the output device 40 to output the result of the specific processing. The microphone 38B acquires the voice for the result of the specific processing. Note that the control unit 46A transmits the voice data indicating the user input acquired by the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0050] The data generation model 58 is a so-called generative AI (Artificial Intelligence). Examples of the data generation model 58 include generative AIs such as ChatGPT (Internet search <URL: https: / / openai.com / blog / chatgpt>). The data generation model 58 is obtained by performing deep learning on a neural network. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating voice, text data indicating text, and image data indicating an image is input thereto. The data generation model 58 infers the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization, etc.

[0051] Next, the operation of the data processing system 10 will be described.

[0052] An example of the flow of a specific process will be described with reference to FIG. 5. Note that the flow of the specific process shown in FIG. 5 is an example of the “advertising content generation method” according to the technology of the present disclosure.

[0053] In step S300, the processing unit 294 determines whether or not a predetermined trigger condition is satisfied. The trigger condition in the present embodiment is that there has been an access to a web page on which an advertising content tag is described.

[0054] In step S300, if the trigger condition is satisfied (step S300; Yes), the data processing system 10 proceeds to step S301. On the other hand, in step S300, if the trigger condition is not satisfied (step S300; No), the data processing system 10 ends the specific process.

[0055] In step S301, the processing unit 294 adds an instruction statement for obtaining the result of the specific process and generates a prompt. In the present embodiment, the processing unit 294 generates a prompt for generating the advertisement content to be displayed in the advertisement content tag.

[0056] In step S303, the processing unit 294 inputs the generated prompt into the data generation model 58 and obtains the result of the specific process based on the output of the data generation model 58. In the present embodiment, the processing unit 294 obtains, as the result of the specific process, the advertisement content output by the data generation model 58 by inputting the prompt generated in step S301.

[0057] In step S304, the output unit 296 outputs the result of the specific process to the user terminal and ends the specific process. In the present embodiment, the processing unit 294 outputs the advertisement content to the user terminal so that the advertisement content output by the data generation model 58 is displayed at the location of the advertisement content tag on the web page.

[0058] As described above, the data processing apparatus 12 according to the embodiment of the present disclosure generates advertisement content using the data generation model 58, thereby reducing the labor of creating advertisement content by companies or advertising agencies that want to publish advertisements, as compared with the case of generating advertisement content to be displayed on a web page without using the data generation model 58. Further, the data processing apparatus 12 according to the embodiment of the present disclosure generates advertisement content to be displayed on a web page using the data generation model 58, thereby reducing the labor of the website administrator who searches for the advertisement content to be displayed and describes the tag for displaying the advertisement content on the web page.

[0059] As described above, the system according to the present disclosure has been mainly described in terms of the functions of the data processing apparatus 290. However, the system according to the present disclosure is not necessarily implemented on a server. The system according to the present disclosure may be implemented as a general information processing system. The present disclosure may be implemented, for example, as a software program operating on a personal computer or an application operating on a smartphone or the like. The method according to the present disclosure may be provided to a user in the form of SaaS (Software as a Service).

[0060] In the above embodiment, an example form in which specific processing is performed by a single computer 22 has been given. However, the technology of the present disclosure is not limited to this, and distributed processing for specific processing by a plurality of computers including the computer 22 may be performed.

[0061] In the above embodiment, an example form in which the specific processing program 56 is stored in the storage 32 has been given and described. However, the technology of the present disclosure is not limited to this. For example, the specific processing program 56 may be stored in a portable computer-readable non-transitory storage medium such as a USB (Universal Serial Bus) memory. The specific processing program 56 stored in the non-transitory storage medium is installed in the computer 22 of the data processing apparatus 12. The processor 28 executes specific processing according to the specific processing program 56.

[0062] Alternatively, the specific processing program 56 may be stored in a storage device such as a server connected to the data processing apparatus 12 via the network 54, and the specific processing program 56 may be downloaded and installed in the computer 22 in response to a request from the data processing apparatus 12.

[0063] Note that it is not necessary to store all of the specific processing program 56 in a storage device such as a server connected to the data processing apparatus 12 via the network 54 or to store all of the specific processing program 56 in the storage 32, and a part of the specific processing program 56 may be stored.

[0064] As hardware resources for executing specific processing, various types of processors shown below can be used. As the processor, for example, there is a CPU which is a general-purpose processor that functions as a hardware resource for executing specific processing by executing software, that is, a program. Further, as the processor, for example, there is a dedicated electric circuit which is a processor having a circuit configuration specifically designed for executing specific processing such as an FPGA (Field-Programmable Gate Array), a PLD (Programmable Logic Device), or an ASIC (Application Specific Integrated Circuit). A memory is built in or connected to any of these processors, and any of these processors executes specific processing by using the memory.

[0065] The hardware resources for executing specific processing may be configured by one of these various processors, or may be configured by a combination of two or more processors of the same type or different types (for example, a combination of a plurality of FPGAs, or a combination of a CPU and an FPGA). Further, the hardware resources for executing specific processing may be one processor.

[0066] As an example of configuring with one processor, first, there is a form in which one processor is configured by a combination of one or more CPUs and software, and this processor functions as a hardware resource for executing specific processing. Second, there is a form in which a processor that realizes the functions of an entire system including a plurality of hardware resources for executing specific processing with one IC chip, as represented by an SoC (System-on-a-chip), is used. Thus, specific processing is realized as hardware resources by using one or more of the above various processors.

[0067] Furthermore, as the hardware structure of these various processors, more specifically, an electric circuit combining circuit elements such as semiconductor elements can be used. Also, the above specific processing is merely an example. Therefore, it goes without saying that within the scope not departing from the gist, unnecessary steps may be deleted, new steps may be added, or the processing order may be changed.

[0068] The description content and illustrated content shown above are detailed descriptions of the part related to the technology of the present disclosure and are merely examples of the technology of the present disclosure. For example, the descriptions regarding the above configuration, function, action, and effect are descriptions regarding an example of the configuration, function, action, and effect of the part related to the technology of the present disclosure. Therefore, it goes without saying that within the scope not departing from the gist of the technology of the present disclosure, the description content and illustrated content shown above may be deleted of unnecessary parts, new elements may be added, or replaced. Also, in order to avoid complication and facilitate the understanding of the part related to the technology of the present disclosure, in the description content and illustrated content shown above, descriptions regarding common technical knowledge etc. that do not particularly require explanation for implementing the technology of the present disclosure are omitted.

[0069] All documents, patent applications, and technical standards described in this specification are incorporated herein by reference to the same extent as if each individual document, patent application, and technical standard were specifically and individually stated to be incorporated by reference.

[0070] Regarding the above, the following supplementary notes are further disclosed.

[0071] <Supplementary Note 1> A processing unit that performs specific processing using a generation model, An output unit that outputs the result of the specific processing, and includes, The processing unit executes, as the specific processing, a process of causing the generation model to generate advertisement content regarding the product or service based on information regarding the product or service, information regarding a web page set with a predetermined tag, and information regarding an access user who accessed the web page. The output unit outputs the advertisement content generated by the generation model in a format suitable for the web page. Advertisement content generation device. <Appendix 2> The processing unit is the advertisement content generation device according to Appendix 1, which reflects the degree of response to the advertisement content generated by the generation model when causing the generation model to generate the advertisement content. <Appendix 3> The processing unit is the advertisement content generation device according to Appendix 1 or Appendix 2, which generates new advertisement content obtained by partially modifying the advertisement content generated by the generation model and having a high response when causing the generation model to generate the advertisement content. <Appendix 4> The processing unit is the advertisement content generation device according to any one of Appendices 1 to 3, which inputs information on the number of the tags in the web page to the generation model when causing the generation model to generate the advertisement content. <Appendix 5> The processing unit is the advertisement content generation device according to any one of Appendices 1 to 4, which inputs information on the position of the tags in the web page to the generation model when causing the generation model to generate the advertisement content. <Appendix 6> A processing step of performing specific processing using a generation model, An output step of outputting the result of the specific processing, and includes: The processing step executes, as the specific processing, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page with predetermined tags set, and information related to an access user who accessed the web page. The output step outputs the advertisement content generated by the generation model in a format suitable for the web page. Advertisement content generation method. <Appendix 7> On a computer, A processing step of performing specific processing using a generation model, Execute a process including an output step of outputting the result of the specific process. The process step executes, as the specific process, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page set with a predetermined tag, and information related to an access user who accessed the web page. The output step outputs the advertisement content generated by the generation model in a format suitable for the web page. Advertisement content generation program.

Explanation of reference numerals

[0072] 10 Data processing system 12 Data processing device 14 Smart device 290 Specific processing unit 292 Input unit 294 Processing unit 296 Output unit

Claims

1. A processing unit that performs a specific process using a generation model, and an output unit that outputs the result of the specific process, The processing unit executes, as the specific process, a process of causing the generation model to generate advertisement content related to the product or service based on information related to the product or service, information related to a web page to which a predetermined tag is set, and information related to an access user who accessed the web page, The output unit outputs the advertisement content generated by the generation model in a format suitable for the web page. An advertisement content generation device.

2. The advertisement content generation device according to claim 1, wherein the processing unit reflects the degree of response to the advertisement content generated by the generation model when causing the generation model to generate the advertisement content.

3. The advertisement content generation device according to claim 1, wherein the processing unit generates new advertisement content obtained by partially modifying the advertisement content generated by the generation model and having a high response when causing the generation model to generate the advertisement content.

4. The advertisement content generation device according to claim 1, wherein the processing unit inputs information on the number of the tags in the web page to the generation model when causing the generation model to generate the advertisement content.

5. The advertisement content generation device according to claim 1, wherein the processing unit inputs information on the position of the tags in the web page to the generation model when causing the generation model to generate the advertisement content.

6. A processing step of performing a specific process using a generation model, and an output step of outputting the result of the specific process, The processing step executes, as the specific processing, a process of causing the generation model to generate advertisement content related to the product or the service based on information related to the product or service, information related to a web page with predetermined tags set, and information related to an access user who accessed the web page. The output step outputs the advertisement content generated by the generation model in a format suitable for the web page. Method for generating advertisement content.

7. Cause a computer to execute a processing step of performing specific processing using a generation model, and an output step of outputting the result of the specific processing, and cause the computer to execute a process including the above steps. The processing step executes, as the specific processing, a process of causing the generation model to generate advertisement content related to the product or the service based on information related to the product or service, information related to a web page with predetermined tags set, and information related to an access user who accessed the web page. The output step outputs the advertisement content generated by the generation model in a format suitable for the web page. Advertisement content generation program.

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