Lottery apparatus, lottery method, and lottery program

The lottery device and method address the lack of diversity in lottery incentives by dynamically adjusting probabilities based on user-related information, resulting in personalized and effective reward customization.

JP2025090452AInactive Publication Date: 2025-06-17OMUSUBI INC
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Patent Information

Application Number
JP2023205674
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2023-12-05
Publication Date
2025-06-17
Estimated Expiration
Not applicable · inactive patent

AI Technical Summary

Technical Problem

Existing lottery systems lack diversity in providing incentives to users based on their visit frequency and behavior, limiting the ability to tailor rewards effectively.

Method used

A lottery device and method that utilize user-related information, such as visit frequency and behavior, to dynamically adjust lottery probabilities for various rewards, allowing administrators to customize incentives based on user profiles.

Benefits of technology

Enables diverse and personalized incentive provision, enhancing customer engagement and attraction by tailoring rewards to specific user groups and behaviors.

✦ Generated by Eureka AI based on patent content.

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Abstract

To diversify the way lottery incentives are awarded.SOLUTION: In a lottery system 1, a lottery apparatus 1 that is provided in a store and enables a lottery to be drawn by reading an object 5 to be read with a user terminal 2, comprises: a reward setting unit 10 for setting rewards determined for each of a plurality of ranks for each store, which are won by a lottery; an information acquiring unit 20 for acquiring user-related information obtained via the user terminal; a winning probability setting unit 30 for setting the winning probability of the rewards determined for each of the plurality of ranks; a lottery execution unit 40 for executing a lottery based on the winning probability; and an information transmission unit 50 for transmitting the rewards won by the lottery to the user terminal. In addition, the winning probability setting unit is capable of changing each of the winning probabilities of the rewards determined for each of the plurality of ranks using the user-related information. The reward setting unit is capable of setting the user-related information used to change the winning probability by input from a management terminal 3 of an administrator.SELECTED DRAWING: Figure 1
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Description

Technical Field

[0001] The present invention relates to a lottery device, a lottery method, and a lottery program.

Background Art

[0002] Patent Document 1 discloses a technique for obtaining the degree to which a user visits a predetermined area targeted by a franchise in an electronic payment service, and adjusting the winning probability based on whether or not the degree is equal to or higher than a threshold value.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] The invention according to Patent Document 1 adjusts the winning probability according to the degree to which a user visits a predetermined area, but there is a demand for diversifying the method of giving incentives by lottery to users who visit the store.

[0005] As an example of the problem to be solved by the present invention, it is possible to diversify the provision of incentives by lottery to users who visit the store.

Means for Solving the Problems

[0006] The invention according to claim 1 is a lottery device provided in a store and enabling lottery by reading an object to be read by a user terminal of a user with the user terminal, a reward setting unit that can be obtained by winning the lottery and sets rewards determined for each of a plurality of ranks for each of the stores, An information acquisition unit that acquires user-related information regarding the user and that is obtained via the user terminal. A lottery probability setting unit that sets the lottery probabilities of the rewards defined for each of the plurality of ranks. A lottery execution unit that executes the lottery based on the lottery probabilities. An information transmission unit that transmits the reward won by the lottery to the user terminal, and includes: The lottery probability setting unit can change each of the lottery probabilities of the rewards defined for each of the plurality of ranks using the user-related information. The lottery probability setting unit can set the user-related information used for changing the lottery probabilities by input from the administrator's management terminal. It is a lottery device.

[0007] The invention according to claim 12 is A lottery method provided in a store, and lottery is possible by reading an object that is a target of reading by a user terminal of a user with the user terminal, wherein a computer can obtain by winning the lottery, and sets rewards defined for each of the plurality of ranks for each of the stores, acquires user-related information regarding the user and that is obtained via the user terminal, sets the lottery probabilities of the rewards defined for each of the plurality of ranks, executes the lottery based on the lottery probabilities, transmits the reward won by the lottery to the user terminal, changes each of the lottery probabilities of the rewards defined for each of the plurality of ranks using the user-related information, and sets the user-related information used for changing the lottery probabilities by input from the administrator's management terminal. It is a lottery method.

[0008] The invention according to claim 13 is A lottery program that is provided in a store and enables lottery by reading an object to be read by a user's user terminal with the user terminal. On a computer, A procedure for setting rewards that can be obtained by winning the lottery and are determined for each of the stores for a plurality of ranks. A procedure for obtaining user-related information that is information about the user and is obtained via the user terminal. A procedure for setting the winning probabilities of the rewards determined for each of the plurality of ranks. A procedure for executing the lottery based on the winning probabilities. A procedure for transmitting the reward won by the lottery to the user terminal. A procedure for changing each of the winning probabilities of the rewards determined for each of the plurality of ranks using the user-related information. A lottery program for causing a computer to execute a procedure for setting the user-related information used for changing the winning probability based on an input from an administrator's management terminal.

Advantages of the Invention

[0009] According to the present invention, it is possible to diversify the provision of incentives by lottery.

Brief Description of the Drawings

[0010]

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Embodiments for Carrying Out the Invention

[0011] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, similar components are denoted by similar reference numerals, and the description will be omitted as appropriate.

[0012] In the following description, each component of each device represents a block of a functional unit, not a configuration of a hardware unit. Each component of each device is realized by an arbitrary combination of hardware and software centered around a CPU, memory, program loaded in the memory, storage medium such as a hard disk storing the program, and network connection interface of an arbitrary computer. And there are various modifications to the realization method and device.

[0013] <First Embodiment> (Lottery System 100) FIG. 1 is a schematic block diagram showing a lottery system 100 according to the first embodiment. The lottery system 100 is used together with a lottery device 1, a user terminal 2, a management terminal 3, and an object 5. The lottery system 100 is a system used for lottery (so-called gacha) using a terminal.

[0014] (Lottery Device 1) The lottery device 1 may be a so-called cloud server. The lottery device 1 is a device that enables lottery by reading an object 5 (described later) with a user terminal 2 (described later). A storage unit 4 is connected to the lottery device 1. The storage unit 4 is a storage for storing predetermined information. The storage unit 4 may be provided inside or outside the lottery device 1.

[0015] The lottery device 1 is configured to be able to communicate with the user terminal 2 and the management terminal 3 (described later) via a communication network 101. The communication network 101 includes, for example, communication via a 4G or 5G line. The lottery device 1 includes a communication unit (not shown) for configuring the communication network 101.

[0016] (Object 5) The object 5 is provided in the store. The object 5 is the object to be read by the user terminal 2. The object 5 is for accessing the lottery device 1. The object 5 includes, for example, a barcode which is one-dimensional information, a QR code (registered trademark) which is two-dimensional information, and an NFC tag, etc. The NFC tag is one in which a contactless IC chip using NFC (near field communication) is embedded. The NFC tag may be embedded in a stand placed on a table or the like. When the object 5 is read by the user terminal 2, for example, the user terminal 2 acquires information (such as a URL) that can access the lottery device 1.

[0017] In the first embodiment, the object 5 is a stand in which an NFC tag is embedded. The stand is placed in the store. The stand is preferably placed in a location easily accessible to customers, such as a cash counter and a customer table. In the first embodiment, the IC chip related to the stand may include a store ID for identifying the store where the stand is placed. Also, store location information (address, latitude and longitude, etc.) may be registered in association with the store ID.

[0018] Note that in the first embodiment, a store is a place that provides goods or services to customers (users). Stores are, for example, restaurants, beauty salons, and retail stores, etc. As another example, stores may be all stores such as shops, kitchen cars, street shops, tenant shops, restaurants, department stores, movie theaters, and sports gyms.

[0019] (User terminal 2) The user terminal 2 is a terminal used when the user conducts a lottery (spins the gacha). In the first embodiment, a user refers to a customer who receives the provision of goods or services in the store.

[0020] The user terminal 2 is a terminal owned, managed, carried, or used by the user. The user terminal 2 includes at least any one of a smartphone, a tablet, and a PC (personal computer).

[0021] (Management terminal 3) The management terminal 3 is a terminal owned, managed, carried, or used by an administrator. The administrator may be a store clerk or an administrator of the lottery system 100. The lottery device 1 causes the management terminal 3 to display a management screen for the administrator. The management terminal 3 includes at least one of a smartphone, a tablet, and a PC (personal computer).

[0022] (Reward setting unit 10) The lottery device 1 includes a reward setting unit 10, an information acquisition unit 20, a winning probability setting unit 30, a lottery execution unit 40, and an information transmission unit 50. The reward setting unit 10 sets the reward 6.

[0023] FIG. 2 is a diagram showing an example of a list of rewards 6 according to the first embodiment. The reward 6 can be obtained by winning the lottery. The reward 6 means some kind of reward. The reward 6 is, for example, a cash coupon, a discount coupon for goods / services, a coupon exchangeable for goods / services, and points available for payment for goods / services. Also, the reward 6 is not limited to monetary items and may be non-monetary. In the first embodiment, the reward 6 is a discount coupon for goods / services.

[0024] The reward 6 is information in a form that can be transmitted to the user terminal 2. The reward 6 includes at least one of, for example, image data, video data, text data, and audio data. In the example of FIG. 2, for example, when winning a lottery such as 3, image data related to an electronic coupon with a 500 yen discount may be output (displayed) on the display of the user terminal 2.

[0025] Reward 6 is determined for each of the plurality of ranks 7. Rank 7 refers to the grade of the lottery result. Rank 7 is distinguished in multiple levels, for example, from the first prize to the fifth prize and non-winning. In the first embodiment, the reward setting unit 10 can set Rank 7 by input to the management terminal 3. That is, the reward setting unit 10 can also increase or decrease the number of ranks 7.

[0026] Reward 6 is determined for each store. For example, the reward 6 for a certain store may be a discount, and the reward 6 for another store may be points that can be used in that other store.

[0027] In the first embodiment, the reward setting unit 10 can set Reward 6 and Rank 7 by input to the management terminal 3. That is, by the administrator operating the management terminal 3, Reward 6, Rank 7, etc. (including the tag probability 8 described later) can be freely set for each store. The set Reward 6, Rank 7, etc. are stored in the storage unit 4.

[0028] (Information acquisition unit 20) Returning to FIG. 1, the information acquisition unit 20 acquires user-related information. User-related information is information about the user. User-related information is information that can be obtained via the user terminal 2.

[0029] The information acquisition unit 20 may acquire user-related information by input from the user terminal 2. The information acquisition unit 20 may also acquire user-related information without going through the input from the user terminal 2.

[0030] In the first embodiment, the information acquisition unit 20 acquires address information as user-related information from the user terminal 2. Address information is information regarding the user's address and includes information about which region the user lives in. The address information may be in units of prefectures or in units of municipalities. The information acquisition unit 20 may acquire the address information from the user terminal 2 when the user inputs the address information into the user terminal 2.

[0031] In the first embodiment, the information acquisition unit 20 may further acquire, as user-related information, attribute information regarding the attributes of the user from the user terminal 2. The attribute information includes at least any one of the user's age, date of birth, gender, family composition, and occupation. The attribute information includes, for example, information indicating that the user is a woman in her 20s, a man in his 60s, married, single, with children, a student, an office worker, etc.

[0032] (Lottery probability setting unit 30) The lottery probability setting unit 30 sets the lottery probability 8 of the reward 6 determined for each of the plurality of ranks 7 (see FIG. 2). The lottery probability setting unit 30 can change each of the lottery probabilities 8 of the rewards 6 determined for each of the plurality of ranks 7 using the user-related information. For example, the lottery probability setting unit 30 can change the lottery probability 8 using the address information as the user-related information.

[0033] Also, by input from the management terminal 3, the lottery probability setting unit 30 can set the user-related information used for changing the lottery probability 8. For example, when the administrator operates the management terminal 3, the lottery probability setting unit 30 can set at least one of the address information and the attribute information as the user-related information used for changing the lottery probability 8. The lottery probability setting unit 30 may set one piece of user-related information used for changing the lottery probability 8, or may design a plurality of pieces. The user-related information selected by the lottery probability setting unit 30 is stored in the storage unit 4.

[0034] (Lottery execution unit 40) The lottery execution unit 40 executes a lottery based on the lottery probability 8. The lottery execution unit 40 acquires the information related to the lottery probability 8 associated with the store ID stored in the storage unit 4, and executes a lottery based on the probability 8.

[0035] (Information transmission unit 50) The information transmission unit 50 transmits the rewarded item 6 selected by lottery to the user terminal 2. In the example of FIG. 2, for instance, if winning the first prize, an image related to an electronic coupon worth a 5,000 yen discount may be displayed on the display of the user terminal 2. By showing the image to the store clerk, the user can receive goods or services with a 5,000 yen discount. Also, in the example of FIG. 2, if, for example, losing the lottery, an image with the text "Lost" may be displayed on the display of the user terminal 2.

[0036] (Hardware Configuration Example) FIG. 3 is a diagram showing a hardware configuration example of the lottery device 1. The lottery device 1 includes a bus 1010, a processor 1020, a memory 1030, a storage device 1040, an input / output interface 1050, and a network interface 1060.

[0037] The bus 1010 is a data transmission path for the processor 1020, the memory 1030, the storage device 1040, the input / output interface 1050, and the network interface 1060 to transmit and receive data to and from each other. However, the method of connecting the processor 1020 and the like to each other is not limited to bus connection.

[0038] The processor 1020 is a processor implemented by a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), or the like.

[0039] The memory 1030 is a main memory device implemented by a RAM (Random Access Memory) or the like.

[0040] The storage device 1040 is an auxiliary storage device realized by a hard disk drive (HDD), a solid state drive (SSD), a removable medium such as a memory card, or a read only memory (ROM), etc., and has a recording medium. The recording medium of the storage device 1040 stores program modules that implement each function of the lottery device 1 (for example, the reward setting unit 10, the information acquisition unit 20, the winning probability setting unit 30, the lottery execution unit 40, and the information transmission unit 50). By the processor 1020 loading and executing these program modules onto the memory 1030, each function corresponding to the program module is realized. Also, the storage device 1040 may function as the storage unit 4.

[0041] The input / output interface 1050 is an interface for connecting the lottery device 1 and various input / output devices.

[0042] The network interface 1060 is an interface for connecting the lottery device 1 to a network. This network is, for example, a local area network (LAN) or a wide area network (WAN). The method by which the network interface 1060 connects to the network may be a wireless connection or a wired connection. The lottery device 1 may communicate with the user terminal 2 and the management terminal 3 via the network interface 1060.

[0043] (Operation Example 1 of the First Embodiment) FIG. 4 is a diagram showing the flow when the lottery device 1 according to the first embodiment sets the reward 6. In the example of FIG. 4, the administrator is assumed to be a staff member of a beauty salon, and the flow when the staff member operates the management terminal 3 to set the reward 6 of the beauty salon is explained.

[0044] In step S10, the store employee inputs the reward 6 (and rank 7) as shown in FIG. 2 into the management terminal 3, and the management terminal 3 acquires information regarding the input reward 6 (and rank 7). The types of the reward 6 (and rank 7) may be stored in the storage unit 4 in advance, or may be arbitrarily set by the administrator. In the example of FIG. 2, the store employee may input into the management terminal 3 as the reward 6 of the beauty salon that there is no privilege for a loss, a 5th grade is given an electronic coupon worth 100 yen off, a 4th grade is given an electronic coupon worth 300 yen off, a 3rd grade is given an electronic coupon worth 500 yen off, a 2nd grade is given an electronic coupon worth 1000 yen off, and a 1st grade is given an electronic coupon worth 5000 yen off.

[0045] Returning to FIG. 4, in step S20, the reward setting unit 10 sets the reward 6 (and rank 7) that the store employee input into the management terminal 3 in step S10. The reward 6 (and rank 7) set in step S20 is stored in the storage unit 4.

[0046] (Operation Example 2 of the First Embodiment) FIG. 5 is a diagram showing a flow when the lottery device 1 according to the first embodiment sets the winning probability 8. A flow will be described when a store employee of a beauty salon operates the management terminal 3 to set the winning probability 8 for the reward 6 of the beauty salon.

[0047] In step S30, the store employee inputs the winning probability 8 as shown in FIG. 2 into the management terminal 3, and the management terminal 3 acquires information regarding the input winning probability 8. That is, the management terminal 3 acquires, as information regarding the winning probability 8 of the beauty salon, that the probability of a loss is 80%, the probability of a 5th grade is 10%, the probability of a 4th grade is 5%, the probability of a 3rd grade is 3%, the probability of a 2nd grade is 1.5%, and the probability of a 1st grade is 0.5%.

[0048] In step S40, the winning probability setting unit 30 sets the winning probability 8 of the beauty salon using the information regarding the winning probability 8 input in step S30. The set winning probability 8 is stored in the storage unit 4.

[0049] (Operation Example 3 of the First Embodiment) FIG. 6 is a diagram showing a flow in which the lottery device 1 according to the first embodiment sets user-related information. A flow when a store clerk of a beauty salon operates the management terminal 3 to set user-related information used for changing the winning probability 8 will be described.

[0050] In step S50, assuming that the store clerk selects address information on the screen of the management terminal 3 as user-related information, the management terminal 3 acquires information indicating that the address information has been selected as user-related information.

[0051] In step S60, the winning probability setting unit 30 sets the address information as user-related information used for changing the winning probability 8.

[0052] (Operation Example 4 of the First Embodiment) FIG. 7 is a diagram showing a flow until the reward 6 according to the first embodiment is output to the user terminal 2. In FIG. 7, assuming that the user is a customer who visits the beauty salon and a stand with an NFC tag embedded therein is arranged as the object 5 in the beauty salon.

[0053] Assuming that the customer who is the user reads the stand (object 5) with the NFC tag embedded therein arranged in the beauty salon using the user terminal 2, in step S100, the user terminal 2 acquires information indicating that the user has read the object 5 (accessed the lottery device 1) and information regarding the store ID of the beauty salon. Then, the user terminal 2 transmits information regarding the store ID of the beauty salon read from the object 5 to the lottery device 1.

[0054] In step S200, the lottery device 1 receives the information regarding the store ID.

[0055] In step S300, the lottery device 1 outputs the lottery screen 9 corresponding to the store ID acquired in step S200 to the user terminal 2.

[0056] FIG. 8 is a diagram showing an example of a lottery screen 9 according to the first embodiment displayed on the user terminal 2. The lottery screen 9 includes an address information input unit 9a for inputting address information, and a lottery icon 9b serving as a trigger for executing the lottery. Note that the address information input unit 9a may be able to select an address in a pull-down format.

[0057] Returning to FIG. 7, when the customer inputs the area where the customer lives into the address information input unit 9a of the lottery screen 9 and presses the lottery icon 9b, at step S400, the user terminal 2 acquires the address information. In the first embodiment, it is assumed that the customer inputs Tokyo as the address information.

[0058] Then, at step S500, the user terminal 2 transmits the input address information and information indicating that the lottery icon 9b has been pressed (lottery execution information indicating that the lottery is to be executed from now on, or information indicating that the customer has made a declaration of intention to execute the lottery) to the lottery device 1.

[0059] At step S600, the lottery device 1 receives the address information input at step S400 and information indicating that the lottery icon 9b has been pressed. Then, the winning probability setting unit 30 determines whether the user's address is within a predetermined range (described later) using the address information transmitted at step S500. If the user's address is within the predetermined range (YES at step S600), the process proceeds to step S800. If the user's address is outside the predetermined range (NO at step S600), the process proceeds to step S700.

[0060] "The user's address is within a predetermined range" includes, for example, the case where the user's address is in the Kanto area. As another example, "the user's address is within a predetermined range" also includes, for example, the case where the user's address is in the same prefecture as the store where the object 5 is located. For example, when a user living in Tokyo visits a store in Tokyo, it can be said that "the user's address is within a predetermined range".

[0061] When the user's address is outside the predetermined range (NO in step S600), in step S700, the lottery probability setting unit 30 changes the lottery probability 8 of at least one of the rewards 6 defined for each of the plurality of ranks 7 to be higher than when the user's address is within the predetermined range.

[0062] For example, assume that "the user's address is outside the predetermined range" means that the user's address is in a prefecture other than Tokyo, where the store where the object 5 is located is located. In this case, for example, when a user with an address in a prefecture other than Tokyo visits the store, the lottery probability 8 of at least one of the rewards 6 defined for each of the plurality of ranks 7 may be changed to be higher than when the address is in Tokyo. Specifically, as shown in FIG. 2, the lottery probability 8 of "losing" may be changed to 70%, the lottery probability 8 of "fifth prize" may be changed to 15%, and the lottery probability 8 of "fourth prize" may be changed to 10%. Note that the lottery probability 8 may be set to be higher for only one reward of rank 7, or the lottery probability 8 of all the rewards 6 of rank 7 may be set to be higher, or the lottery probability 8 of a plurality and a part of the rewards 6 of rank 7 may be set to be higher.

[0063] In this way, the lottery probability setting unit 30 changes each of the lottery probabilities 8 of the rewards 6 defined for each of the plurality of ranks 7 by using the address information as user-related information.

[0064] Returning to FIG. 7, in step S800, the lottery execution unit 40 executes a lottery based on the lottery probability 8 changed in step S700. Then, when a winning is determined by the lottery, the information transmission unit 50 transmits the reward 6 determined as a winner by the lottery to the user terminal 2.

[0065] In step S900, the user terminal 2 causes the reward 6 determined as a winner by the lottery in step S800 to be displayed on the display of the user terminal 2.

[0066] Note that in step S600, when it is determined that the user's address is within a predetermined range (YES in step S600), in step S800, the lottery execution unit 40 executes a lottery based on the preset winning probability 8 (see FIG. 2).

[0067] (Operation Example 5 of the First Embodiment) In step S50 shown in FIG. 6, the case where the above-mentioned store clerk selects attribute information on the screen of the management terminal 3 as user-related information will also be described.

[0068] When attribute information is set as user-related information used for changing the winning probability 8, in step S300 shown in FIG. 7, a lottery screen 9 for inputting attribute information is displayed. Then, in S400, the attribute information is input to the user terminal 2. Then, in S500, the user terminal 2 transmits the attribute information and the like to the lottery device 1. Then, in S600, the lottery device 1 determines whether the user's attribute is a predetermined attribute (for example, a student) using the attribute information. And when the user's attribute is a predetermined attribute, in step S700, the winning probability setting unit 30 changes the winning probability 8 of at least one rank 7 of the rewards 6 determined for each of a plurality of ranks 7 to be higher than when the user's attribute is not the predetermined attribute.

[0069] For example, if the user who comes to the store is a student (college student, vocational school student, high school student, etc.) and the user inputs on the lottery screen 9 that they are a student, the winning probability setting unit 30 uses the attribute information indicating that the user who comes to the store is a student, and makes the winning probability of at least one rank of the rewards among a plurality of ranks higher than when the user is not a student (for example, a working person). For example, in the case of a working person, the probability of winning the third prize is 3%, and in the case of a student, the probability of winning the third prize is 5%. In this way, the winning probability in the case of a student may be increased.

[0070] Note that the above-mentioned predetermined attribute may be changed after the elapse of a predetermined period. For example, it may be set on the management terminal 3 so that the predetermined attribute (the attribute for which the winning rate becomes high) changes every month.

[0071] As described above, in the first embodiment, the lottery device 1 includes a reward setting unit 10, an information acquisition unit 20, a winning probability setting unit 30, a lottery execution unit 40, and an information transmission unit 50. And the winning probability setting unit 30 can change each of the winning probabilities 8 of the rewards 6 determined for each of the plurality of ranks 7 by using user-related information. Also, by input from the management terminal 3, the winning probability setting unit 30 can set (select) the user-related information used for changing the winning probability 8.

[0072] Thereby, an administrator (e.g., a store clerk) can adjust the winning probability in the lottery according to the nature and type of customers who visit the store. Thus, the lottery device 1 according to the first embodiment can diversify the provision of incentives by lottery. Therefore, it becomes easier for the administrator to attract customers of a specific nature and type. Accordingly, it becomes easier for the administrator to execute marketing activities.

[0073] Furthermore, in the first embodiment, when the user's address is outside a predetermined range, the winning probability setting unit 30 may change the winning probability 8 of at least one of the rewards 6 of the ranks 7 determined for each of the plurality of ranks 7 to be higher than when the user's address is within the predetermined range. Thereby, for example, when it is desired to attract customers from outside the prefecture, address information is set as the user-related information used for changing the winning probability 8, and by increasing the winning probability for customers coming from outside the prefecture, it becomes easier for the rewards 6 to be won by the customers coming from outside the prefecture. Thereby, the satisfaction of customers coming from outside the prefecture is improved, and an incentive to visit the store from outside the prefecture works. Thus, it is possible to implement customer attraction measures in consideration of the nature of the customers to be acquired.

[0074] Furthermore, in the first embodiment, when the user attribute is a predetermined attribute, the lottery probability setting unit 30 may change the lottery probability 8 of at least one of the rewards 6 determined for each of the plurality of ranks 7 to be higher than when the user attribute is not the predetermined attribute. Thereby, marketing activities can be carried out for the targeted attributes.

[0075] <Second Embodiment> (Lottery Times Information Generation Unit 60) FIG. 9 is a schematic block diagram showing the lottery system 100 according to the second embodiment. Different from the first embodiment, the lottery device 1 according to the second embodiment further includes a lottery times information generation unit 60.

[0076] The lottery times information generation unit 60 generates lottery times information. The lottery times information is information regarding how many times a lottery has been performed on one (the same) user terminal 2. The lottery times information also includes information regarding how many times a lottery has been performed within a predetermined period. In the second embodiment, the user-related information further includes the lottery times information.

[0077] An example of a method for generating lottery times information on a certain user terminal 2a will be described. In the user terminal 2a, when a lottery is executed, lottery execution information indicating that the lottery has been executed is stored in the storage unit 4 in association with a user ID that identifies the user terminal 2a that executed the lottery. Then, when a lottery is executed on the user terminal 2a thereafter, similarly to the above, the lottery execution information is stored in the storage unit 4 in association with the user ID related to the user terminal 2a. In this way, the lottery times of the user terminal 2a are stored in the storage unit 4. Then, the lottery times information generation unit 60 may generate the lottery times information in this way.

[0078] In addition, when a lottery is conducted multiple times for one user terminal 2 within a predetermined period, the lottery count information generation unit 60 may generate lottery count information that counts only one instance of the number of lotteries. For example, on one user terminal 2, the lottery count may be limited to once a day. For example, if two lotteries are executed on a certain day, the lottery count information generation unit 60 may generate lottery count information that counts only one instance of the number of lotteries. That is, lottery count information indicating that the number of lotteries executed on that certain day is one may be generated. In this case, for the second lottery conducted on the same day, the reward 6 may not be won (not hit).

[0079] (Operation example of the second embodiment) FIG. 10 is a diagram showing the flow until the reward 6 according to the second embodiment is output to the user terminal 2. In the second embodiment, the flows of step S501, step S510, step S520, and step S701 are different from those in the first embodiment.

[0080] In step S400, after the user inputs address information and presses the lottery icon 9b, in step S501, a certain user terminal 2a transmits the address information, information indicating that the lottery icon 9b has been pressed (lottery execution information indicating that the lottery is to be executed from now on), the user ID of the user terminal 2a, etc. to the lottery device 1.

[0081] In step S510, the lottery device 1 acquires the lottery execution information transmitted in step S501, the user ID, and the like. Then, based on these pieces of information, the lottery device 1 counts which draw this is. Specifically, for example, the lottery device 1 (information acquisition unit 20) acquires the lottery count information of the user terminal 2a stored in advance from the storage unit 4, and the lottery device 1 (e.g., lottery count information generation unit 60) adds 1 to the lottery count related to the lottery count information to count which draw this is. For example, when the user has already executed five lotteries using the user terminal 2a (when it is stored in the storage unit 4 that five lotteries have been executed on the user terminal 2a), in step S510, the lottery device 1 (lottery count information generation unit 60) counts that this lottery is the sixth draw.

[0082] In step S520, the lottery device 1 (e.g., lottery count information generation unit 60) determines whether the number of lotteries for one user terminal 2a has reached a predetermined number using the lottery count counted in step S510. When the number of lotteries has reached the predetermined number (YES in step S520), in step S701, the winning probability setting unit 30 changes the winning probability 8 so that at least one reward 6 of rank 7 determined for each of the plurality of ranks 7 will surely win. Specifically, for example, when the predetermined number is six, when the lottery count at the time of lottery execution is the sixth draw, the winning probability setting unit 30 may change the winning probability 8 so that the 500 yen off coupon, which is the reward 6 of rank 7 of the third prize shown in FIG. 2, will win 100%.

[0083] As described above, in the second embodiment, the information acquisition unit 20 acquires, as user-related information, the lottery number information generated by the lottery number information generation unit 60 from the storage unit 4. The lottery device 1 (e.g., the lottery number information generation unit 60) uses the lottery number information acquired by the information acquisition unit 20 (counts which draw this is) to determine whether the number of lottery draws for one user terminal 2a has reached a predetermined number. When the number of lottery draws has reached the predetermined number, the winning probability setting unit 30 changes the winning probability 8 so that at least one reward 6 of rank 7 out of the rewards 6 defined for each of the plurality of ranks 7 is sure to win.

[0084] As another example, for instance, when the above-mentioned predetermined number is 12, the winning probability setting unit 30 may be such that when the number of lottery draws is the 12th draw, any one of the rewards 6 of rank 7 from a predetermined rank 7 (e.g., 4 etc. in the example of FIG. 2) to the upper rank 7 rewards 6 (e.g., 1 to 3 etc. in the example of FIG. 2) wins with 100%. Thus, the "predetermined number" may be provided in multiple stages. In this case, the first predetermined number is 6 and the second predetermined number is 12.

[0085] When the number of lottery draws has not reached the predetermined number (NO in step S520), the process proceeds to step S600. The flow after step S600 is the same as that of the first embodiment.

[0086] Note that the operation example of the second embodiment is merely an example, and a configuration using only the lottery number information as user-related information may also be used. In this case, steps S400 and S600 are unnecessary.

[0087] As described above, in the second embodiment, the lottery device 1 further includes a lottery number information generation unit 60. Thereby, it is possible to give a reward 6 to a user who visits the store many times with a high probability. Therefore, the possibility that the user visits the store increases.

[0088] <Third Embodiment> FIG. 11 is a schematic block diagram showing a lottery system 100 according to the third embodiment. The lottery device 1 according to the third embodiment further includes a password setting unit 70, which is different from that of the first embodiment. The password setting unit 70 sets a password. The password is, for example, text information related to a store name. The password may be notified to the user in advance, for example, on the store's HP, leaflets, etc.

[0089] In the third embodiment, the password can be set from the management screen of the management terminal 3. When the administrator sets the password from the management screen of the management terminal 3, the password setting unit 70 sets the password and stores the password in the storage unit 4.

[0090] FIG. 12 is a diagram showing an example of a lottery screen 9 according to the third embodiment displayed on the user terminal 2. The lottery screen 9 according to the third embodiment includes a password input unit 9c for inputting a password. The user inputs the password as text information into the password input unit 9c. Note that the password may be input as voice information.

[0091] (Operation example of the third embodiment) FIG. 13 is a diagram showing the flow until the reward 6 according to the third embodiment is output to the user terminal 2. In the second embodiment, the flows of step S302, step S402, step S512, step S602, and step S702 are different from those of the first embodiment.

[0092] In step S302, the lottery device 1 outputs the lottery screen 9 corresponding to the store ID acquired in step S200 to the user terminal 2 (see FIG. 12).

[0093] Returning to FIG. 13, in step S402, when the customer inputs the password into the password input unit 9c of the lottery screen 9 and presses the lottery icon 9b, the user terminal 2 acquires the text information related to the password. In the third embodiment, assuming that the preset password is "OMS", the user inputs "OMS" into the password input unit 9c and presses the lottery icon 9b.

[0094] Then, in step S502, the user terminal 2 transmits to the lottery device 1 the password information regarding the input password (text information "OMS") and information indicating that the lottery icon 9b has been pressed (information indicating that the customer has made a declaration of intention to execute the lottery).

[0095] In step S512, the information acquisition unit 20 acquires, as user-related information, the password information regarding the password input to the user terminal 2 in step S402.

[0096] In step S602, the lottery device 1 determines whether the password set in advance by the password setting unit 70 matches the password input to the user terminal 2 in step S402, using the password information acquired in step S512.

[0097] If the password set by the password setting unit 70 matches the password input to the user terminal 2 in step S402 (YES in step S602), the winning probability setting unit 30 changes the winning probability 8 of at least one of the rewards 6 for each of a plurality of ranks 7 to be higher than when no password is input to the user terminal 2.

[0098] For example, if the password set by the password setting unit 70 is "OMS", when "OMS" is input to the user terminal 2 and the lottery icon 9b is pressed before the lottery is executed, the information acquisition unit 20 acquires the password information, and the winning probability 8 of at least one of the rewards 6 for each of a plurality of ranks 7 is higher than when no password is input (when the password is incorrect). Note that the winning probability 8 may be set to be higher only for one reward of rank 7, or may be set to be higher for all the rewards 6 of rank 7, or may be set to be higher for a plurality and a part of the rewards 6 of rank 7.

[0099] <Fourth Embodiment> The configuration of the lottery device 1 according to the fourth embodiment is the same as that in FIG. 1, but at least part of the functions of the information acquisition unit 20 and the winning probability setting unit 30 are different from those in the first embodiment. The information acquisition unit 20 according to the fourth embodiment acquires SNS registration information from the user terminal 2 as user-related information. The SNS registration information is information indicating whether or not the user has registered a predetermined account of a predetermined social network service (SNS). The predetermined social network service is, for example, Facebook (registered trademark), Instagram (registered trademark), YouTube (registered trademark), and X, etc. The predetermined account of the SNS is, for example, an account held by the store or an administrator's account.

[0100] (Operation example of the fourth embodiment) FIG. 14 is a diagram showing the flow until the reward 6 according to the fourth embodiment is output to the user terminal 2. In the fourth embodiment, the flows of step S303, step S403, step S503, step S513, step S603, and step S703 are different from those in the first embodiment.

[0101] In step S303, the lottery device 1 outputs a lottery screen 9 corresponding to the store ID acquired in step S200 to the user terminal 2.

[0102] FIG. 15 is a diagram showing an example of the lottery screen 9 according to the fourth embodiment displayed on the user terminal 2. The lottery screen 9 according to the fourth embodiment includes an SNS registration information input unit 9d for inputting whether or not the user has registered with a predetermined account (for example, the store's account). The SNS registration information input unit 9d may display "Yes" or "No" in a pull-down format.

[0103] Returning to FIG. 14, in step S403, when the user selects "Yes" in the SNS registration information input unit 9d of the lottery screen 9 and presses the lottery icon 9b, the user terminal 2 acquires SNS registration information indicating that the user has registered with the store's SNS account.

[0104] Then, in step S503, the user terminal 2 transmits the SNS registration information input in step S403 and information indicating that the lottery icon 9b has been pressed (information indicating that the customer has expressed the intention to execute the lottery) to the lottery device 1.

[0105] In step S513, the information acquisition unit 20 acquires the SNS registration information input to the user terminal 2 in step S403 as user-related information.

[0106] In step S603, the lottery device 1 determines whether the user has registered (followed) a predetermined account using the SNS registration information acquired in step S513.

[0107] If the user has registered a predetermined account (store account) (YES in step S603), the winning probability setting unit 30 changes the winning probability 8 of at least one of the rewards 6 defined for each of the plurality of ranks 7 to be higher than when the user has not registered the predetermined account. For example, it may be changed so that the winning probability of the 5th rank becomes higher for users who follow the store's SNS account. Note that the winning probability 8 of only one reward of rank 7 may be set to be higher, or the winning probability 8 of all the rewards 6 of rank 7 may be set to be higher, or the winning probability 8 of a plurality and a part of the rewards 6 of rank 7 may be set to be higher.

[0108] Note that the SNS registration information may be received from the user terminal 2 as shown in FIG. 14, or may be received from the management terminal 3.

[0109] Also, in operation, for example, the user registers (follows, etc.) the store's SNS account, and after the store clerk confirms it, the user may input that they have registered the store's SNS account (the user may select "Yes" at the SNS registration information input unit 9d, or may directly input text).

[0110] As described above, in the fourth embodiment, the information acquisition unit 20 acquires SNS registration information from the user terminal 2 as user-related information. Since following the SNS account of a store or the like increases the winning probability of Reward 6, an incentive to follow the SNS account of a store or the like acts on the user. As a result, the number of followers of the SNS account of a store or the like can be increased.

[0111] <Fifth Embodiment> FIG. 16 is a schematic block diagram showing the lottery system 100 according to the fifth embodiment. Different from the first embodiment, the lottery device 1 according to the fifth embodiment further includes a winning probability calculation unit 80.

[0112] The winning probability calculation unit 80 calculates the winning probability 8 of Reward 6 determined for each of a plurality of ranks 7 according to a predetermined calculation formula. The predetermined calculation formula includes at least a formula obtained by dividing the number of winning of Reward 6 in a predetermined period by the number of visitors to the store in the predetermined period. For example, when it is assumed that 1000 users visit the store in one month (predetermined period), if the number of winning of the first prize (Reward 6) is set to 1, the winning probability 8 of the first prize is calculated to be 0.1%. In this case, when the number of visitors to the store per month (e.g., 1000 people) and the number of winning of Reward 6 (e.g., 1 for the first prize) are input to the management terminal 3, the winning probability calculation unit 80 calculates the winning probability 8 of Reward 6 determined for each of a plurality of ranks 7.

[0113] Also, for example, a multiple may be set in advance for the winning probabilities 8 in a plurality of ranks 7, and based on the winning probability 8 in a certain rank 7, the winning probabilities of all ranks 7 may be automatically calculated. For example, if the winning probability 8 of the first prize is 0.1%, the winning probability 8 of the second prize is 4 times that of the first prize, so it is 0.4%, the winning probability of the third prize is 4 times that of the second prize, so it is 1.6%, and the winning probability of the fourth prize is 4 times that of the third prize, so it is 6.4%. If all of the Rewards 6 in a plurality of ranks 7 are from the first to the fourth prizes, the probability of losing is 91.5%.

[0114] Thus, by inputting the number of customers visiting the store and the number of winning draws for one of the multiple Rank 7 rewards, all the winning probabilities of the multiple Rank 7 rewards may be automatically calculated.

[0115] Note that the number of customers visiting the store may be, for example, the actual number of times the user has visited the store in the past, or it may be the assumed number of customers visiting the store.

[0116] <Sixth Embodiment> FIG. 17 is a schematic block diagram showing a lottery system 100 according to the sixth embodiment. The lottery device 1 according to the sixth embodiment further includes a reward calculation unit 90, unlike the first embodiment. The reward calculation unit 90 calculates the amount related to the reward 6 defined for each of the multiple ranks 7 using the customer unit price information regarding the average customer unit price in the store. The amount related to the reward 6 is, for example, the amount of the gift certificate when the reward 6 is a gift certificate, or the amount of the discount when the reward 6 is a discount coupon.

[0117] For example, assuming that the reward 6 is a gift certificate, the case of setting the amounts from the first prize to the fifth prize will be described. The amount of the first prize is set as the average customer unit price as it is, the amount of the second prize is 1 / 3 of the average customer unit price, the amount of the third prize is 1 / 10 of the average customer unit price, the amount of the fourth prize is 1 / 20 of the average customer unit price, and the amount of the fifth prize is 1 / 30 of the average customer unit price. And for example, assuming that 6000 yen is input to the management terminal 3 as the average customer unit price, the reward calculation unit 90 may calculate the amount related to the reward 6 defined for each of the multiple ranks 7 using the customer unit price information of 6000 yen. That is, the reward calculation unit 90 may calculate such that the first prize is 6000 yen, the second prize is 2000 yen, the third prize is 600 yen, the fourth prize is 300 yen, and the fifth prize is 200 yen.

[0118] Thus, by inputting the average customer unit price to the management terminal 3, the amounts related to all the Rank 7 rewards are automatically calculated according to the preset magnification. Thereby, the store side can efficiently set the amount related to the reward 6.

[0119] <Seventh Embodiment> The configuration of the lottery device 1 according to the seventh embodiment is the same as that in FIG. 1, but at least part of the functions of the reward setting unit 10 and the information acquisition unit 20 are different from those in the first embodiment. The reward setting unit 10 sets rewards 6 for each of a plurality of ranks 7 for each group that distinguishes users. The groups are, for example, couples, families with children, families (couples and children), couples, friends, in-company members, student groups, and colleagues, etc. (the number of people is two or more).

[0120] FIG. 18 is a diagram showing an example of a list of rewards 6 according to the seventh embodiment. As shown in FIG. 18, rewards 6 are set for each of a plurality of ranks 7 for each group (in the example of FIG. 18, families and couples). The reward setting unit 10 may set the content of the reward 6, the lottery probability 8 of the reward 6 for each rank 7, etc. to be different for each group.

[0121] (Operation Example of the Seventh Embodiment) FIG. 19 is a diagram showing the flow until the reward 6 according to the seventh embodiment is output to the user terminal 2. In the seventh embodiment, the flows of step S304, step S404, step S504, step S514, and step S704 are different from those in the first embodiment.

[0122] In step S304, the lottery device 1 outputs a lottery screen 9 corresponding to the store ID acquired in step S200 to the user terminal 2.

[0123] FIG. 20 is a diagram showing an example of the lottery screen 9 according to the seventh embodiment displayed on the user terminal 2. The lottery screen 9 according to the seventh embodiment includes a group type information input unit 9e for inputting group type information that distinguishes users into groups. The group type information input unit 9e may display "family", "couple", "student group", etc. in a pull-down format.

[0124] Returning to FIG. 19, in step S404, when the user selects "couple" in the group type information input section 9e of the lottery screen 9 and presses the lottery icon 9b, the user terminal 2 acquires group type information indicating that the user has visited the store as a family.

[0125] Then, in step S504, the user terminal 2 transmits the group type information input in step S404 and information indicating that the lottery icon 9b has been pressed (information indicating that the customer has expressed the intention to execute the lottery) to the lottery device 1.

[0126] In step S514, the information acquisition unit 20 acquires the group type information input to the user terminal 2 in step S404 as user-related information.

[0127] In step S704, the winning probability setting unit 30 selects a list of rewards 6 corresponding to the group type acquired in step S514 (see FIG. 18), and changes the winning probability 8 of the reward 6 based on the list. In other words, since "couple" was selected in step S404, the winning probability setting unit 30 adopts the list for couples.

[0128] As described above, in the seventh embodiment, the winning probability setting unit 30 changes each of the winning probabilities 8 of the rewards 6 defined for each of the plurality of ranks 7 by using the group type information as user-related information. Thereby, it is possible to easily attract a specific group of customers.

[0129] As described above, the embodiments have been described with reference to the drawings, but these are examples of the present invention, and various configurations other than the above can also be adopted.

[0130] In the first embodiment, the information acquisition unit 20 may acquire the position information of the user via the user terminal 2. For example, the lottery execution unit 40 may compare the position information of the user with the position information of the store, and if the distance is more than a predetermined distance, the lottery may not be executed. By using the position information acquired by the information acquisition unit 20, it is possible to confirm that the user is actually conducting a lottery at the store, so that it is possible to suppress the lottery from being conducted at a location other than the store.

[0131] In the seventh embodiment, the reward setting unit 10 may set the number of rewards 6 to be transmitted to the user terminal 2 according to the number of people of the group type. At this time, the group type and the number of customers visiting the store may be inputtable to the user terminal 2. For example, if the number of people of a certain group type (for example, family) is 5, five rewards 6 may be transmitted to the user terminal 2.

[0132] In the seventh embodiment, in the normal lottery (lottery conducted by one user) and the lottery based on the group type (lottery conducted by a user belonging to any group type), the content of the reward 6, the winning probability 8 of the reward 6 for each rank 7, etc. may be set to be different.

[0133] The flow shown in the embodiment is merely an example. For example, after step S300 in the first embodiment (see FIG. 7), if the input of the address information is not performed even after a predetermined time has elapsed, the process may be terminated.

Explanation of Signs

[0134] 1 Lottery device 2 User terminal 3 Management terminal 4 Storage unit 5 Object 6 Reward 7 Rank 8 Winning probability 9 Lottery screen 9a Address information input unit 9b Lottery icon 9c Password input unit 9d SNS registration information input section 9e Group type information input section 10 Reward setting section 20 Information acquisition section 30 Winning probability setting section 40 Lottery execution section 50 Information transmission section 50 Winning probability setting section 60 Lottery draw count information generation section 70 Secret phrase setting section 80 Winning probability calculation section 90 Reward calculation section 100 Lottery system

Claims

1. A lottery device provided in a store and capable of performing a lottery by reading an object to be read by a user terminal of a user with the user terminal, A reward setting unit that can be obtained by winning the lottery and sets rewards determined for each of a plurality of ranks for each of the stores, An information acquisition unit that acquires user-related information that is information about the user and is obtained via the user terminal, A lottery probability setting unit that sets the lottery probability of the rewards determined for each of the plurality of ranks, A lottery execution unit that executes the lottery based on the lottery probability, An information transmission unit that transmits the reward won by the lottery to the user terminal, and is provided with, The lottery probability setting unit can change each of the lottery probabilities of the rewards determined for each of the plurality of ranks by using the user-related information, A lottery device in which the lottery probability setting unit can set the user-related information used for changing the lottery probability by input from a management terminal of an administrator.

2. In the lottery device according to claim 1, Further provided with a lottery number information generation unit that generates lottery number information regarding how many times the lottery has been performed with one user terminal, The information acquisition unit acquires the lottery number information generated by the lottery number information generation unit as the user-related information, Using the lottery number information, it is determined whether or not the number of lottery times for one user terminal has reached a predetermined number of times. When the number of lottery times has reached the predetermined number of times, the lottery probability setting unit determines that at least one of the rewards of the ranks determined for each of the plurality of ranks will surely win the lottery. A lottery device that changes the lottery probability.

3. In the lottery device according to claim 2, When the lottery is conducted multiple times for the one user terminal within a predetermined period, the lottery device's lottery count information generation unit generates lottery count information in which the number of times of the lottery is counted only once.

4. In the lottery device according to claim 1, the information acquisition unit acquires address information regarding the user's address from the user terminal as the user-related information, using the address information, it is determined whether the user's address is within a predetermined range. When the user's address is outside the predetermined range, the winning probability setting unit changes the winning probability of at least one rank of the rewards determined for each of the plurality of ranks to be higher than when the user's address is within the predetermined range. A lottery device.

5. In the lottery device according to claim 1, the information acquisition unit acquires attribute information regarding the user's attributes from the user terminal as the user-related information, the attribute information includes at least any one of the user's age, date of birth, gender, family composition, and occupation, using the attribute information, it is determined whether the user's attribute is a predetermined attribute. When the user's attribute is the predetermined attribute, the winning probability setting unit sets the user's attribute to be higher than when the attribute is not the predetermined attribute. A lottery device that changes the winning probability of at least one rank of the rewards determined for each of the plurality of ranks to be higher.

6. In the lottery device according to claim 5, the predetermined attribute is changed after the elapse of a predetermined period. A lottery device.

7. In the lottery device according to claim 1, it includes a password setting unit for setting a password, the information acquisition unit acquires password information regarding the password input to the user terminal as the user-related information, It is determined whether the password set by the password setting unit matches the password input to the user terminal. If the passwords match, the lottery probability setting unit changes the lottery probability of at least one rank of the rewards defined for each of the plurality of ranks to be higher than when no password is input to the user terminal. A lottery device.

8. In the lottery device according to claim 1, The information acquisition unit acquires, from the user terminal, SNS registration information, which is information indicating whether the user has registered a predetermined account of a predetermined social networking service, as the user-related information. Using the SNS registration information, it is determined whether the user has registered the predetermined account. If the user has registered the predetermined account, the lottery probability setting unit changes the lottery probability of at least one rank of the rewards defined for each of the plurality of ranks to be higher than when the user has not registered the predetermined account. A lottery device.

9. In the lottery device according to claim 1, It includes a lottery probability calculation unit that calculates the lottery probability of the rewards defined for each of the plurality of ranks according to a predetermined calculation formula. The predetermined calculation formula includes at least a formula obtained by dividing the number of lottery wins of the reward in a predetermined period by the number of visits to the store in the predetermined period. A lottery device.

10. In the lottery device according to claim 1, The lottery device further includes a reward calculation unit that calculates the amount of the reward defined for each of the plurality of ranks using customer unit price information regarding the average customer unit price in the store.

11. In the lottery device according to claim 1, The reward setting unit sets the rewards for each of the plurality of ranks for each group that distinguishes the users. The information acquisition unit is a lottery device that acquires, from the user terminal, group type information that distinguishes the user into the group as the user-related information.

12. A lottery method provided in a store and enabling lottery by reading an object to be read by a user terminal of a user with the user terminal, wherein a computer can obtain by winning the lottery, and sets rewards determined for each of a plurality of ranks for each of the stores, acquires user-related information that is information about the user and obtained via the user terminal, sets a winning probability of the rewards determined for each of the plurality of ranks, executes the lottery based on the winning probability, transmits the reward won by the lottery to the user terminal, uses the user-related information to change each of the winning probabilities of the rewards determined for each of the plurality of ranks, A lottery method for setting the user-related information used for changing the winning probability by input from a management terminal of an administrator.

13. A lottery program provided in a store and enabling lottery by reading an object to be read by a user terminal of a user with the user terminal, wherein a computer has a procedure for setting rewards determined for each of a plurality of ranks for each of the stores, which can be obtained by winning the lottery, has a procedure for acquiring user-related information that is information about the user and obtained via the user terminal, has a procedure for setting a winning probability of the rewards determined for each of the plurality of ranks, has a procedure for executing the lottery based on the winning probability, has a procedure for transmitting the reward won by the lottery to the user terminal, A procedure for changing each of the lottery probabilities of the rewards determined for each of the plurality of ranks using the user-related information. A lottery program for causing the execution of a procedure for setting the user-related information used for changing the lottery probability by input from the administrator's management terminal.

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