Information processing system

Abstract

To provide a system and the like, capable of creating a moving image that realizes a conversation flow as if a viewer is making a business negotiation.SOLUTION: An information processing system includes: registration means for registering a plurality of moving images including a description for a viewer related to a product or a service, a question to the viewer, and a plurality of options of answers to the question; and reception means for receiving designation of a reproduction order of the plurality of moving images by using a tree image in which a plurality of corresponding images corresponding to the moving images are arranged in the tree structure.SELECTED DRAWING: Figure 15

Description

Technical Field

[0001] The present invention relates to an information processing system, an information processing method, and a program.

Background Art

[0002] Conventionally, a mechanism has been proposed that attaches an index to content such as a video and allows a viewer to browse a portion corresponding to the identified index as a portion of interest to the viewer according to a reaction received from the viewer (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] By the way, in a system for explaining a product or service to a viewer using a video, it is conceivable to cause the viewer to watch the video according to an answer received from the viewer. And in this case, for example, if a viewer watches a portion of interest in one video, the viewer may feel a sense of discomfort in the continuity of the video and may feel unnaturalness as a conversation.

[0005] An object of the present invention is to provide a system or the like capable of creating a video that realizes a conversation flow as if viewers were having a business negotiation.

Means for Solving the Problems

[0006] For this purpose, the present disclosure includes a registration means for registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of options for answers to the questions, and a reception means for receiving a designation of the playback order of the plurality of videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure. The information processing system is characterized by comprising the above.

[0007] Here, the question may include content related to the needs of the viewer regarding the product or service. Further, it is preferable to include a display means for displaying, on the tree image, an input section for designating, for each of the options of one of the videos corresponding to one of the corresponding images, another video to be played next to the one video. Further, the display means may display, on the tree image, an input section for designating another video to be played when the viewer does not select any of the options of one of the videos. Further, a plurality of candidates for the other videos to be designated are displayed in the input section, and the candidates may include a video at the end of the explanation regarding the product or service. Further, it is preferable to include a notification means for performing a notification according to a predetermined condition regarding a plurality of the corresponding images connected by the tree image. Further, the notification means may perform a notification regarding the fact that no video at the end of the explanation regarding the product or service is provided in the plurality of videos to be played. Further, the notification means may perform a notification regarding the fact that the same video is included in the plurality of videos to be played. Further, the notification means may perform a notification regarding the fact that videos having a playback time exceeding a predetermined time are continuous in the plurality of videos to be played. Further, the notification means may perform a notification regarding the fact that no other video to be played next is designated when the viewer does not select any of the options of one of the videos. In addition, it is provided with viewing means for allowing the viewer to view the video on the screen of the viewer terminal. The viewing means may play a plurality of the videos according to the plurality of corresponding images in the tree image, and display history information regarding the played videos on the screen. In addition, it is preferable to acquire contract information regarding a contract for a product or service by the viewer, and make the root of the corresponding image corresponding to the video viewed by the viewer who has concluded the contract identifiable in the tree image. In addition, it is preferable to acquire viewing information regarding viewing of the video by the viewer, and display the viewing information on a screen different from the tree image for a plurality of the corresponding images of routes that satisfy a predetermined condition in the tree image. In addition, it is preferable to output material information created according to a plurality of the videos viewed by the viewer to the viewer.

[0008] Furthermore, for such an object, the present disclosure includes a step of registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and options for answers to the question, and a step of receiving a designation of the playback order of the plurality of videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure. It is an information processing method characterized by comprising. Furthermore, for such an object, the present disclosure causes a computer to have a function of registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and options for answers to the question, and a function of receiving a designation of the playback order of the plurality of videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure. It is a program for realizing.

[0009] Also, for such an object, the present disclosure includes registration means for registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of answer options for the questions; reception means for receiving a designation of the playback order of the plurality of videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure; a first input unit for designating the video to be played when a first option among the plurality of options is selected by the viewer; a second input unit for designating the video to be played when a second option among the plurality of options is selected by the viewer; a third input unit for designating the video to be played when none of the plurality of options is selected by the viewer; display means for displaying the first input unit, the second input unit, and the third input unit on the tree image; notification means for performing a predetermined notification according to the videos designated by the first input unit, the second input unit, and the third input unit; and viewing means for causing the viewer to view the plurality of videos according to the designations in the first input unit, the second input unit, and the third input unit in the tree image. The information processing system is characterized by comprising these components.

[0010] Also, for such an object, the present disclosure includes registration means for registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of answer options for the questions; and viewing means for causing the viewer to view the plurality of videos based on a tree image in which a plurality of corresponding images corresponding to the videos registered by the registration means are connected by a tree structure. The information processing system is characterized by comprising these components.

[0011] Also, for such an object, the present disclosure includes a step of registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of answer options for the questions; and a step of causing the viewer to view the plurality of videos based on a tree image in which a plurality of corresponding images corresponding to the registered videos are connected by a tree structure. The information processing method is characterized by comprising these steps. Furthermore, for such an object, the present disclosure enables a computer to have a function of registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of answer options for the questions, and a function of causing the viewers to view the plurality of videos based on a tree image in which corresponding images corresponding to the registered videos are connected to each other by a tree structure.

[0012] Also, for such an object, the present disclosure includes a registration means for registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of answer options for the questions, a reception means for receiving a designation of the playback order of the plurality of videos using a tree image in which corresponding images corresponding to the videos are connected to each other by a tree structure, and a notification means for issuing a notification prompting a person in charge to contact the viewer at a predetermined contact timing upon viewing a specific one of the plurality of videos. The information processing system is characterized by comprising the above.

[0013] Here, the notification means may receive a setting regarding the notification including at least a predetermined contact timing. Also, the notification may include support information for assisting the person in charge who contacts the viewer. Also, based on the viewing history of the past videos, it is preferable to propose the specific video that becomes the opportunity for the notification. Also, a plurality of the specific videos that become the opportunity for the notification are set, and the processing content regarding the notification may be different for each of the plurality of specific videos.

Effect of the Invention

[0014] According to the present invention, it is possible to provide a system or the like that enables the creation of a video that realizes a conversation flow as if viewers were having a business negotiation.

Brief Description of the Drawings

[0015]

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Embodiments for Carrying Out the Invention

[0016] Hereinafter, an example of this embodiment will be described with reference to the drawings. <First Embodiment> In the first embodiment, as an example of information processing, an example will be described in which a sales video is created that realizes the flow of conversation as if a customer is having a business negotiation with a salesperson.

[0017] Note that the embodiments described below are preferred specific examples of the present invention and are technically limited in various ways. However, the scope of the present invention is not limited to these forms unless otherwise specifically limited in the following description.

[0018] (System Configuration) FIG. 1 is a diagram showing an overview of the configuration of the negotiation video system 1 according to the present embodiment.

[0019] As shown in FIG. 1, the negotiation video system 1 (hereinafter sometimes referred to as "this system") in the present embodiment includes a negotiation video creation device 10 that performs processing to assist in creating a business video, a business terminal 30 used by, for example, a salesperson of a company, and a customer terminal 40 used by a customer who is a viewer, which are interconnected via a network N such as the Internet. In this system, a salesperson participates in this system as a user who creates a business video, and a customer participates by viewing the business video created by the salesperson.

[0020] In this system, a plurality of business videos are prepared in advance, which are videos that combine an explanatory video, which is an explanation of a product or service used in creating a negotiation video, a question for viewers, and a plurality of answer options that are options for answering the question. Also, in this system, for each answer option in the business video, video identification information for setting the next business video is received, and a negotiation video is created by connecting a plurality of business videos together. That is, since the business videos are connected together, the playback of the explanatory video, the display of the question, and the display of the answer options included in the business video are repeated the number of times of the connected business videos.

[0021] This video identification information only needs to be able to identify the following business video settings (associations). For the video identification information, uniquely identifiable identification information such as a unique number individually assigned to each pre-prepared business video can be used. Also, the video identification information can be information for identifying explanatory videos, such as the title information of the explanatory videos included in the business video or identification information such as a unique number individually assigned to each explanatory video. Furthermore, the video identification information can be identification information for identifying questions, such as the questions included in the business video or identification information such as a unique number individually assigned to each question.

[0022] Here, in this system, combinations of explanatory videos and questions are registered in advance. That is, the explanatory videos and questions are linked one-to-one. Therefore, in this system, specifying a question is synonymous with specifying an explanatory video. Similarly, specifying an explanatory video is synonymous with specifying a question.

[0023] And in this system, each business video is displayed as a visually polygonal box image. Furthermore, in this system, the relationship before and after the business videos is displayed in a hierarchical tree structure that connects the box images using line segments that visually branch according to the number of answer options included in the business video. That is, in this system, a tree structure diagram 311 (see FIG. 15 described later) in which a plurality of box images corresponding to business videos are connected by a tree structure is used to accept the specification of the playback order of a plurality of videos.

[0024] The business video (negotiation video) created in this way is configured not only to play explanatory videos, display questions, and accept selections of answer options, but also to continue to enable the playback of the next explanatory video according to the selection of the answer options.

[0025] Here, this system does not, for example, create a single video from the start and let viewers extract and view the parts they are interested in. Instead, in this system, after a business video is viewed, questions are displayed and answers are obtained. Depending on the answer options, different other business videos are connected, and by repeating this, a negotiation video is created. Also, the questions are designed to understand the viewers' needs for the product or service. Therefore, explanations, questions, and answers are repeated in order, and it is possible to create an interactive business video as if having a negotiation while extracting the viewers' needs. Thus, it is possible to create a business video that realizes the flow of conversation through explanations, questions, and answers and smoothly advances the negotiation along with the customers' interests and curiosities.

[0026] Also, in the creation of business videos, since the business videos are displayed in a hierarchical tree structure where polygon-shaped box images of the business videos are connected, the relationship between the business videos can be visually understood at a glance, making it easy to grasp the overall composition and enabling design so that the desired business videos can be created.

[0027] Here, the "salesperson" refers to an employee of a company whose purpose is to promote the purchase of products such as the company's own products, services, or information and conclude a sales contract. Also, the "customer" refers to an individual such as a general consumer who is the target of the salesperson's product sales or a purchasing agent of a company.

[0028] The negotiation video creation device 10 shown in FIG. 1 is a device that manages the previously received explanatory videos, combines them with further received questions and their answer options, and manages them as business videos, thereby assisting in easily creating the business videos desired by the salesperson. Moreover, the negotiation video creation device 10 not only simply creates business videos but also supports by visually displaying the business videos in a way that can be understood at a glance so that the business videos can be easily created.

[0029] This negotiation video creation device 10 has a computing function and a communication function, and functions as a server in the negotiation video system 1. The negotiation video creation device 10 in the present embodiment is realized by an electronic device such as a personal computer. Therefore, in the following description, the negotiation video creation device 10 may sometimes be referred to as a "server".

[0030] The business terminal 30 is a communication terminal used by a salesperson at the business source, and is a device having a computing function and a communication function. The customer terminal 40 is a communication terminal used by a customer at the business destination, and is a device having a computing function and a communication function. These business terminals 30 and customer terminals 40 are each realized by, for example, a desktop or laptop computer, a tablet computer, a smartphone, or the like.

[0031] The network N is constituted by the Internet, but is not particularly limited, and may be a communication network such as a LAN (Local Area Network) or a WAN (Wide Area Network). Also, the communication line of the network N may be wired or wireless, or a combination of these.

[0032] In the example of FIG. 1, only one business terminal 30 and one customer terminal 40 are shown, but the number is not particularly limited. Also, only one negotiation video creation device 10 is shown, but the negotiation video creation device 10 is not limited to a device that operates alone, and may be a distributed server system or a cloud server that cooperates by communicating via the network N.

[0033] (Hardware Configuration) FIG. 2 is a block diagram showing the hardware configuration of the negotiation video creation device 10 according to the present embodiment.

[0034] The negotiation animation creation device 10 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an output unit 16, an input unit 17, a storage unit 18, and a communication unit 19.

[0035] The CPU 11 executes various processes according to a program stored in the ROM 12 or a program loaded from the storage unit 18 into the RAM 13. That is, the CPU 11 is a processor that controls the operation of the entire negotiation animation creation device 10 and executes various processes according to a program. The program is, for example, an operating system, firmware for operating each part of the negotiation animation creation device 10, or application software for realizing the functional blocks described later.

[0036] In the RAM 13, data and the like necessary for the CPU 11 to execute various processes are also appropriately stored. The CPU 11, ROM 12, and RAM 13 are interconnected via the bus 14. The input / output interface 15 is also connected to this bus 14. Connected to the input / output interface 15 are an output unit 16, an input unit 17, a storage unit 18, and a communication unit 19.

[0037] The output unit 16 is composed of a display, a speaker, etc., and outputs various information as images and sounds. The input unit 17 is composed of a keyboard, a mouse, a microphone, a camera, etc., and inputs various information according to the received instruction operations. For example, the output unit 16 and the input unit 17 may be integrated by a touch panel.

[0038] The storage unit 18 stores various data necessary for the negotiation animation creation device 10 to execute information processing, and is composed of, for example, a hard disk, a DRAM (Dynamic Random Access Memory), etc. The communication unit 19 communicates with other devices via a network N including the Internet.

[0039] Note that the business negotiation moving image creation device 10 may be provided with a drive to which a removable medium such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately attached. With this drive, the program read from the removable medium can be installed in the storage unit 18. In addition, the removable medium can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.

[0040] Also, the hardware configurations of the business terminal 30 and the customer terminal 40 in this embodiment are the same as those of the business negotiation moving image creation device 10 described above.

[0041] (Business negotiation moving image creation device 10) FIG. 3 is a block diagram for explaining a configuration example of the business negotiation moving image creation device 10 that functions as a server in this embodiment.

[0042] The business negotiation moving image creation device (server) 10 includes a business video registration unit 110, a business negotiation moving image creation unit 120, a tree structure display unit 130, a business video output unit 140, a business video management unit 150, a business negotiation history output unit 160, a playback rate display unit 170, a business negotiation record output unit 180, an explanatory video DB 210, a business video DB 220, a history information DB 230, and a business negotiation record information DB 240.

[0043] The business video registration unit 110 is a means having a function of receiving an explanatory video including explanatory images, a question that is a question for a viewer, and a plurality of answer options that are options for answering the question, and registering a combined business video. The explanatory video, the question, and the plurality of answer options received by the business video registration unit 110 are registered in the business video DB 220 as a business video.

[0044] Here, the explanatory video is a video prepared in advance so that each story is complete. The explanatory video may be created by shooting a person speaking, or may be created by flowing still images in a slide format and adding a narration. Also, the explanatory video is desirably a relatively short video that is completed (the story is completed) in, for example, a few minutes in order to realize the flow of conversation with a customer as an example of the viewer. This explanatory video is prepared in advance, for example, by being registered in the explanatory video DB 210.

[0045] Also, the questions are displayed after the playback of the explanatory video, and the answer options are displayed simultaneously with or following the questions corresponding to the questions, and are set in association with each explanatory video. That is, after selecting the explanatory video, the questions are set in association, and subsequently, a plurality of answer options are set in association with the questions. Note that in the present embodiment, the questions and answer options are not part of the explanatory video, but are prepared separately. The questions are displayed as text (character information) after the playback of the explanatory video, and the answer options are displayed as selectable buttons.

[0046] The negotiation video creation unit 120 is a means having a function of receiving video identification information for setting the next business video for each answer option in the business video and creating a negotiation video by connecting the business videos together. In response to receiving the video identification information, this negotiation video creation unit 120 sets so that the explanatory videos combined in the business videos to be connected are continuously played. That is, in response to the selection of the answer option in the business video, the explanatory video constituting the next business video set in the negotiation video creation unit 120 is played. Also, the next business video similarly receives the video identification information to create a new business video, and in response to the selection of the answer option for the question displayed after the playback of the next explanatory video, the explanatory video constituting the further next business video set is played.

[0047] In this way, the negotiation video creation unit 120 is capable of designing to connect business videos together. Therefore, by arbitrarily designing the order and number of business videos to be connected, it is possible to create an interactive business video that repeats explanations, questions, and answers in order, as if a negotiation is being conducted.

[0048] In addition, the negotiation video creation unit 120 is also a means having a function of newly creating one option for unanswered questions as an option for answering questions in the next business video as the business videos are connected together. That is, the negotiation video creation unit 120, in addition to setting to connect the box images displayed for each business video so as to be connected together in accordance with the reception of video identification information for setting the next business video, automatically creates one option for unanswered questions.

[0049] This option for unanswered questions is used when no appropriate answer is found among the displayed answer options and no selection of the answer options is made. That is, the option for unanswered questions is used as the one selected when a customer is troubled or confused about the answer to a question displayed after the playback of an explanatory video and a predetermined time has elapsed after the display of the answer options. Therefore, when the option for unanswered questions is selected, an arbitrarily set explanatory video is played.

[0050] As a result, even when a customer watching a business video is troubled or confused about the reaction when answering, it becomes possible to continue the negotiation without interrupting the flow. That is, even when a customer is troubled about answering a question, by playing an arbitrary video as if changing the topic without ending or delaying the negotiation halfway, the negotiation can be advanced.

[0051] In addition, the negotiation video creation unit 120 is also a means having a function of associating and setting video identification information with the business video displayed as a box image by receiving video identification information for each answer option in the box image displayed in a tree structure.

[0052] That is, the negotiation video creation unit 120 provides an input field (an example of an input unit) for inputting designated video identification information in a box image (refer to FIG. 16 described later) that is displayed in a tree structure by the tree structure display unit 130 described later. The input field is for designating another video to be played next to one video. Then, the negotiation video creation unit 120 receives video identification information for identifying a subsequent business video in this input field. The identification information received in this input field can be such that, for example, when the cursor is placed on the video identification information input field and clicked (or tapped), a list of identification information is displayed as a pull-down menu. Therefore, by selecting one from the list of identification information displayed, the association of the subsequent business video with the previous business video is set.

[0053] As a result, the association setting of video identification information with respect to the business video can be visually and easily performed on the tree structure, and the creation of the business video can be performed simply and efficiently. Also, in the box image, when the association (setting) of video identification information for identifying the next business video is performed, new box images that can be business videos are displayed by the number of answer options set for the questions included in the next business video. Moreover, a list of pre-registered identification information is displayed as a pull-down menu within the box image, and by selecting from there, the association setting of the identification information with respect to the business video can be made even easier.

[0054] The negotiation video creation unit 120 is also a means having a function of first receiving information (hereinafter referred to as "start video information") for identifying an arbitrary business video at which the creation of the negotiation video starts. That is, the negotiation video creation unit 120 receives the start video information before receiving the video identification information for each business video. Note that the start video information is prepared in advance as one of the video identification information. By first receiving this start video information, it becomes possible to connect the subsequent business videos.

[0055] Furthermore, the negotiation video creation unit 120 is also a means having a function of receiving a selection of information for completing the creation of a sales video (hereinafter referred to as "ending video information" or "white paper"). That is, when finishing the creation of a sales video, the negotiation video creation unit 120 receives the ending video information for the ending so that the created sales video does not become like a chopped dragonfly. By receiving this ending video information, it can be ended as one negotiation video. Note that the ending video information is also prepared in advance as one of the video specific frame information.

[0056] The tree structure display unit 130 is a means for visually displaying a polygon-shaped box image (an example of a corresponding image) for each sales video. The tree structure display unit 130 is a means having a function of displaying in a hierarchical tree structure that connects box images to each other using a plurality of lines that visually branch according to the number of answer options included in the sales video in terms of the relationship before and after the sales video.

[0057] That is, in the creation of a sales video, the tree structure display unit 130 not only displays as a polygon-shaped box image that can be visually recognized for each explanatory video, but also connects and displays the relationship before and after a plurality of box images using lines. Therefore, when setting video specific information for an explanatory video on the negotiation video creation screen 310 (see FIG. 15 described later), visually recognizable lines that branch into a plurality corresponding to the number of answer options registered for the specified sales video are automatically generated and displayed as a hierarchical tree structure as a whole. Note that the polygon-shaped box image can be represented as a rectangular shape such as a card, for example.

[0058] Also, the tree structure display unit 130 is also a means having a function of displaying notification information for notifying improvement points in the creation of a negotiation video included in the tree structure. That is, the tree structure display unit 130 is configured to notify, as improvement points, any inconveniences or potential problems that may occur during or after the creation of the sales video and during the viewing of the sales video. The tree structure display unit 130 of the present embodiment performs notifications according to predetermined conditions for a plurality of box images connected in the tree structure diagram 311 (see FIG. 15 described later). As a result, a highly completed and appropriate negotiation video can be efficiently designed.

[0059] Here, as an improvement point, for example, it can be configured to notify that the selection of the end-time video information for ending the creation of the sales video has not been received. That is, the tree structure display unit 130 notifies that there is no video provided at the end of the explanation regarding the product or service in a plurality of videos to be played (viewed). As a result, the customer viewing the sales video can surely understand that the negotiation has ended without being troubled about whether the negotiation has ended or is still ongoing.

[0060] Also, as an improvement point, for example, it can be configured to notify that the same explanatory video is included in the connected sales videos. That is, the tree structure display unit 130 notifies that the same video is included in a plurality of videos to be played (viewed). As a result, the customer viewing the sales video can create a continuous sales video with a smooth flow in the negotiation without being confused by receiving the same explanation.

[0061] Also, as an improvement point, for example, it can be configured to notify that sales videos including explanatory videos with a playback time exceeding a predetermined time are continuously connected. That is, the tree structure display unit 130 notifies that videos with a playback time exceeding the predetermined time are continuous in a plurality of videos to be played (viewed). As a result, a sales video with an appropriate length can be created so that the customer viewing the sales video does not get bored due to the overly long playback time and lose interest in the negotiation.

[0062] Also, as an improvement point, for example, when none of the multiple answer options in a single sales video are selected by the viewer (customer), it can also be configured to notify that no other sales video to be played next is specified. As a result, a customer who watches a sales video can create a sales video that continues to play even when no selection is made for the answer options.

[0063] As notification information for notifying such an improvement point, for example, it can be configured to give a visual change to the box image displayed in a tree structure. The visual change means, for example, thickening the frame of the box image, adding color, or highlighting it to blink. By notifying the improvement point with such a visual change, the improvement point in creating a sales video can be visually grasped, so that human confirmation oversights such as design mistakes in the sales video can be eliminated.

[0064] Also, the tree structure display unit 130 is also a means having a function of displaying in a box image displayed in a tree structure whether or not the output of the sales video has been stopped midway based on the history information generated by the sales video management unit 150 described later.

[0065] That is, the tree structure display unit 130 is configured to display whether the sales video has been played to the end or stopped midway. This display can be configured to give a visual change as described above, such as thickening the frame of the box image, adding color, or highlighting it to blink. Also, the display can not only show whether the output of the sales video has stopped, but also change the type of visual change according to the degree of output stop so that it can be seen what percentage of the output has stopped midway, or display when the output stop midway exceeds a predetermined percentage.

[0066] With such a display indicating output stop, it is possible to visually grasp at a glance on the tree structure the sales videos that were not accepted by customers, and as a reference for creating new sales videos, improved sales videos can be created. Also, by displaying not only whether the output of the sales video has stopped midway but also visually changing according to a predetermined ratio, it is possible to tell at a glance the degree to which the video was not accepted by the customer, so that it is possible to grasp the point at which the customer leaves the viewing of the video.

[0067] Furthermore, the tree structure display unit 130 is also a means having a function of displaying, in a box image displayed in a tree structure and a line connecting the box images, the route of the sales video traced until the negotiation is successful based on the history information including the conclusion information registered in the sales video management unit 150 described later.

[0068] That is, the tree structure display unit 130 displays the sales videos output until the conclusion is reached so that they can be understood. This display can include a line that is the route from the box image displaying the final sales video (i.e., the end-time video information) that reached the conclusion to the box image displaying the first sales video (i.e., the start-time video information) reached by tracing back the previous sales video based on the conclusion information, and can give the visual changes as described above. This display can also not only show whether there is a conclusion but also change the type of visual change according to the conclusion ratio or display when the conclusion exceeds a predetermined ratio.

[0069] With such a display of the conclusion route, it is possible to visually grasp at a glance on the tree structure which viewing order of the sales videos led to the conclusion of the negotiation. Therefore, it can help improve the sales videos that deviate from the route where the negotiation was successful.

[0070] The sales video output unit 140 is a means having a function of outputting information (hereinafter referred to as "pseudo-conversation information") that, along with the output of the sales video, displays questions and answer options after the playback of the explanatory video and enables selection of one from the answer options after the playback of the explanatory video. That is, the sales video output unit 140 outputs an explanatory video as a sales video and also outputs pseudo-conversation information, thereby outputting questions and a plurality of answer options. This pseudo-conversation information can be, for example, displayed superimposed after the playback of the explanatory video.

[0071] By displaying the pseudo-conversation information so as to notify that the playback of the explanatory video has ended, it is possible to create an environment (atmosphere) in which, after the explanation by the salesperson, a conversation is being had in which questions are received and answers are sought. Also, by displaying the pseudo-conversation information after the playback of the explanatory video, it is possible to make it easier to receive answers for confirming the customer's interest and curiosity.

[0072] The sales video management unit 150 is a means having a function of managing the output of the sales video and generating history information. That is, the sales video management unit 150 generates history information that associates, for each sales video, for example, an explanatory video, questions, and the selected answer option (i.e., answer information). The history information generated by this sales video management unit 150 is output in the order of output for each sales video so that it can be understood which sales video was output in the business negotiation history output unit 160 described later. The history information generated by the sales video management unit 150 is registered in the history information DB 230. Note that the explanatory video as history information can be information (hereinafter referred to as "explanatory video identification information") that identifies the explanatory video, such as the title information of the explanatory video and identification information such as individually assigned numbers.

[0073] Also, the sales video management unit 150 is also a means having a function of receiving information indicating that the output of the sales video has stopped midway (hereinafter referred to as "output stop information") and managing it as history information. That is, the sales video management unit 150 registers the output stop information in association with the explanatory video identification information when the playback of the sales video is stopped as history information. This output stop information identifies that the viewer (customer) has stopped viewing the sales video midway. For example, it refers to information that identifies that the close button displayed as "×" at the right end of the browser tab has been clicked. The output stop information received by this sales video management unit 150 is registered in the history information database 230 as history information and is output in the tree structure display unit 130 as described above.

[0074] In addition, the sales video management unit 150 is also a means having a function of calculating a playback completion rate indicating that the output of the sales video has been completed until the end or a playback abandonment rate indicating that the output of the sales video has not been completed until the end based on the history information including the output stop information. That is, the sales video management unit 150 counts the number of outputs of the sales video and the number of received output stop information and registers them as history information, and calculates the playback completion rate or the playback abandonment rate based on this history information. The playback completion rate information or the playback abandonment rate information calculated by this sales video management unit 150 is registered in the history information database 230 as history information and is displayed in association with the sales video to be output so as to be displayed as a box image in the negotiation history output unit 160 described later.

[0075] In addition, the sales video management unit 150 is also a means having a function of receiving information indicating that a negotiation has been concluded (hereinafter referred to as "contract conclusion information") and managing it as history information corresponding to a series of outputs of the sales video. That is, the sales video management unit 150 registers the contract conclusion information as history information in association with each sales video, and registers the contract conclusion information in association with each from the final sales video (end-time video information) leading to the conclusion of the contract to the first sales video (start-time video information). The contract conclusion information received by this sales video management unit 150 is to be registered in the history information database 230 as history information.

[0076] Furthermore, the sales video management unit 150 is also a means having a function of managing, as history information, information on inquiries received along with the output of the sales video and consultations including responses (hereinafter referred to as "consultation record information"), and generating consultation record information indicating the content thereof in text based on the history information. That is, the sales video management unit 150 not only manages to display the history information as a box image, but also manages to display the history information as character information. This consultation record information can include not only the explanatory video, questions, and selected answer information for each output sales video, but also questions and their answers in FAQs received during or after the output of the sales video, and the results of chat exchanges. The consultation record information generated by this sales video management unit 150 is registered in the consultation record information DB 240 and is output in response to requests.

[0077] The consultation history output unit 160 is a means having a function of outputting, based on the history information, information (hereinafter referred to as "consultation history information") for visually displaying the output sales videos in the order of output as polygon-shaped box images for each sales video. That is, the consultation history output unit 160 generates a box image for each sales video based on the history information generated by the sales video management unit 150, and outputs (displays) it, for example, beside the explanatory video being played as consultation history information.

[0078] With this consultation history information, the content of the sales videos viewed so far, that is, the explanatory video, questions, and selected answer information can be understood at a glance, and it is possible to confirm that the customer does not forget the content of the explanatory video viewed, questions received, and options answered.

[0079] The playback rate display unit 170 is a means having a function of displaying the calculated playback completion rate information or playback abandonment rate information in association with the sales video information displayed as a box image. That is, the playback rate display unit 170 displays, beside the business video output by the negotiation history output unit 160 for each business video as a visually polygonal box image based on the history information, a numerical value representing the playback completion rate information or playback dropout rate information calculated by the above-described business video management unit 150. At this time, the business videos can be displayed, for example, as a serial flow in which the box images are simply arranged side by side so that the output order can be understood.

[0080] In addition, the playback completion rate information or playback dropout rate information is associated with the business video so that a numerical value is displayed for each of these box images. By displaying such a numerical value indicating the playback completion rate or playback dropout rate, the degree of the business video (explanation video) accepted by the customer or the degree of the business video (explanation video) not accepted by the viewer can be easily understood at a glance.

[0081] The negotiation record output unit 180 is a means having a function of outputting negotiation record information corresponding to a series of outputs of the business video based on the history information. That is, the playback rate display unit 170 displays the content of the negotiation record information as character information based on the history information generated by the business video management unit 150. With such negotiation record information, the history of the negotiation including the explanation video viewed by the customer, the questions received, the content of the options answered, the questions and their answers in the FAQ, the results of the chat exchanges, etc. can be left as text and confirmed later.

[0082] The explanation video DB 210 is a means for storing the explanation videos used for creating the business videos. This explanation video is associated with, for example, the explanation video specific information received by the business video registration unit 110. That is, in the explanation video DB 210, the explanation video specific information such as title information and identification information is stored together with the explanation video.

[0083] The sales video DB 220 is a means for storing the sales videos that combine the questions received by the sales video registration unit 110 and the answer options. In addition, the sales video DB 220 stores sales video specific information such as identification information like title information and numbers together with the sales videos. Note that the sales video DB 220 also stores the start video information and the end video information (white paper) as one of the sales videos.

[0084] The history information DB 230 is a means for storing the history information generated by the sales video management unit 150. This history information includes output stop information, playback completion rate information or playback detachment rate information, conclusion information, etc. together with the explanatory video, the question, and one piece of answer information selected from a plurality of answer options.

[0085] The negotiation record information DB 240 is a means for storing the negotiation record information generated by the sales video management unit 150. This negotiation record information includes the history information including the explanatory video, the question, and the answer information, as well as the questions and their answers in the FAQ received during and after the output of the sales video, and the information recording the results of the chat exchanges.

[0086] As described above, the sales video creation device 10 according to the present embodiment functions as a device including a sales video registration unit 110, a negotiation video creation unit 120, a tree structure display unit 130, a sales video output unit 140, a sales video management unit 150, a negotiation history output unit 160, a playback rate display unit 170, and a negotiation record output unit 180 when various programs (OS, applications, etc.) stored in the auxiliary storage device are loaded into the main storage device and executed by the CPU 11.

[0087] Next, the processing flow in the negotiation video system 1 according to the present embodiment will be described. Here, the creation of the sales video and the output of the created sales video will be briefly explained. Figure 4 is a sequence diagram showing an example of the information processing according to the present embodiment.

[0088] First, in step S301, the sales terminal 30 receives an explanatory video, a question, and a plurality of answer options for answering the question, and transmits these to the negotiation video creation device 10. In step S302, the negotiation video creation device 10 registers (stores) the sales video, which is a combination of the received explanatory video, question, and a plurality of answer candidate information, in the sales video DB220.

[0089] Also, in step S303, the sales terminal 30 receives video identification information for setting the next sales video for each answer option (answer option) of the sales video, and transmits this to the negotiation video creation device 10. In step S304, the negotiation video creation device 10 sets the next sales video for each answer option, creates a negotiation video by connecting the sales videos together, and registers (stores) it in the sales video DB220.

[0090] On the other hand, in step S305, the customer terminal 40 transmits a playback request for the sales video to the negotiation video creation device 10. In step S306, the negotiation video creation device 10 outputs the sales video in response to the received playback request. That is, on the display unit of the customer terminal 40, the explanatory video is played back, and then the question is displayed.

[0091] Also, in step S307, the customer terminal 40 selects answer information for the displayed question and transmits this to the negotiation video creation device 10. Then, in step S308, the negotiation video creation device 10 outputs the next sales video connected by the video identification information set in association with the received answer information. That is, on the display unit of the customer terminal 40, the new explanatory video included in the sales video specified by the video identification information associated with the answer information is played back, and then a new question is displayed.

[0092] Then, by repeating the playback of such an explanatory video, the display of questions, the playback of a new explanatory video accompanied by the reception of answer information, the display of a new question, and the reception of answer information in sequence a predetermined number of times, a conversation is realized, enabling the creation of a sales video along with the customer's interests and a sales video presenting new proposals that the customer has not been interested in until now.

[0093] Next, the flow of the negotiation video creation process in the negotiation video creation device 10 will be described. FIG. 5 is a flowchart showing an example of the basic operation of the negotiation video creation process according to the present embodiment.

[0094] As shown in FIG. 5, in step S401, the sales video registration unit 110 performs a process of determining whether it has received (received) an explanatory video, a question, and a plurality of answer options that are options for answering the question. When the sales video registration unit 110 has received an explanatory video, a question, and its answer options (YES in S401), it proceeds to step S402; otherwise (NO in S401), it proceeds to step S403.

[0095] In step S402, the sales video registration unit 110 performs a process of registering in the sales video DB 220 a sales video that combines the received explanatory video, question, and plurality of answer options. This sales video is created for each connectable video that outputs the next sales video set in response to the reception of video identification information.

[0096] Also, in step S403, the negotiation video creation unit 120 performs a process of determining whether it has received (received) video identification information for setting the next sales video for each answer option. When the negotiation video creation unit 120 has received video identification information for an answer option (YES in S403), it proceeds to step S404; otherwise (NO in S403), it proceeds to step S406. In step S404, the negotiation video creation unit 120 creates a negotiation video by connecting the two adjacent sales videos via the video identification information.

[0097] Subsequently, in step S405, the negotiation video creation unit 120 performs a process of determining whether the reception of video identification information has been completed for all answer options. When the negotiation video creation unit 120 has completed the reception of video identification information for all answer options (YES in S405), the operation of the negotiation video creation apparatus 10 ends (END). Otherwise (NO in S405), the determination in step S403 is repeated.

[0098] On the other hand, in step S406, the sales video output unit 140 performs a process of determining whether it has received (received) reproduction request information for instructing the output of the sales video. When the sales video output unit 140 has received the reproduction request information for the sales video (YES in S406), it proceeds to step S407. Otherwise (NO in S406), the operation of the negotiation video creation apparatus 10 ends (END).

[0099] In step S407, the sales video output unit 140 performs a process of outputting the requested sales video. That is, the sales video output unit 140 outputs a sales video including an explanatory video, questions to be displayed after its reproduction, and a plurality of answer options for answering these questions, and enables the reception of information for selecting one from among these answer options. Thereafter, the operation of the negotiation video creation apparatus 10 ends (END).

[0100] Next, in this system, the flow of the process of creating answer option information for questions will be described. FIG. 6 is a flowchart showing an example of the operation of the answer option information creation process according to the present embodiment.

[0101] As shown in FIG. 6, in step S501, the negotiation video creation unit 120 performs a process of determining whether or not it has received (received) video identification information for setting the next business video for each answer option, similar to step S403. When the negotiation video creation unit 120 has received video identification information for an answer option (YES in S501), the process proceeds to step S502. Otherwise (NO in S501), the operation of the negotiation video creation apparatus 10 ends (END).

[0102] In step S502, the negotiation video creation unit 120 performs a process of automatically creating one option for unanswered questions in addition to the options corresponding to the number of answer options (answer option information). Furthermore, in step S503, the negotiation video creation unit 120 performs a process of determining whether or not the reception of video identification information has been completed for all answer options, similar to step S405. When the negotiation video creation unit 120 has completed the reception of video identification information for all answer options (YES in S503), the operation of the negotiation video creation apparatus 10 ends (END). Otherwise (NO in S503), the determination in step S501 is repeated.

[0103] Next, in this system, a detailed process flow for creating a business video will be described. FIG. 7 is a flowchart showing an example of the specific operation of the negotiation video creation process according to the present embodiment.

[0104] As shown in FIG. 7, in step S601, the negotiation video creation unit 120 performs a process of determining whether or not it has received (received) start-time video information for starting the creation of a business video. When the negotiation video creation unit 120 has received start-time video information (YES in S601), the process proceeds to step S602. Otherwise (NO in S601), the determination in step S601 is repeated.

[0105] In step S602, the tree structure display unit 130 performs a process of displaying the received start-time video information as a polygon-shaped box image. Subsequently, in step S603, similar to step S403, the negotiation video creation unit 120 performs a process of determining whether it has received (or received) video identification information for setting the next business video for each response option with respect to the start video information. When the tree structure display unit 130 has received the video identification information (YES in S603), the process proceeds to step S604; otherwise (NO in S603), the determination in step S603 is repeated.

[0106] In step S604, similar to step S404, the negotiation video creation unit 120 creates a negotiation video by connecting the start video information and the business video specified based on the received video identification information via the video identification information. Also, in step S605, the tree structure display unit 130 creates and displays new box images for each business video according to the number of response options (response option information), and performs a process of displaying them in a hierarchical tree structure connected by line segments that visually branch the box images.

[0107] In step S606, the negotiation video creation unit 120 performs a process of determining whether there are any improvement points in the creation of the negotiation video. When the negotiation video creation unit 120 determines that there are improvement points (YES in S606), the process proceeds to step S607; otherwise (NO in S606), the process proceeds to step S609. In step S607, the tree structure display unit 130 performs a process of displaying including notification information indicating improvement points in the tree structure.

[0108] Also, in step S608, the negotiation video creation unit 120 performs a process of determining whether the improvement points pointed out in the creation of the negotiation video have been improved (eliminated). When the negotiation video creation unit 120 determines that they have been improved (eliminated) (YES in S608), the process proceeds to step S609; otherwise (NO in S608), the process in step S607 is repeated.

[0109] Then, in step S609, the negotiation video creation unit 120 performs a process of determining whether or not the reception of video identification information has been completed for all answer options, in the same manner as in step S405. When the negotiation video creation unit 120 has completed the reception of video identification information for all answer options (YES in S609), the operation of the negotiation video creation apparatus 10 ends (END). Otherwise (NO in S609), the determination in step S603 is repeated.

[0110] Next, in this system, the detailed processing flow for outputting a sales video will be described. FIG. 8 is a flowchart showing an example of the specific operation of the sales video output process according to the present embodiment.

[0111] As shown in FIG. 8, in step S701, the sales video output unit 140 performs a process of determining whether or not it has received (received) reproduction request information for instructing the output of the sales video in the negotiation video, in the same manner as in step S406. When the sales video output unit 140 has received the reproduction request information for the sales video (YES in S701), it proceeds to step S702. Otherwise (NO in S701), the determination in step S701 is repeated. Also, in step S702, the sales video output unit 140 performs a process of outputting the requested sales video, in the same manner as in step S407.

[0112] Subsequently, in step S703, the negotiation video creation unit 120 performs a process of determining whether or not it has received (received) answer information. That is, the negotiation video creation unit 120 determines whether or not it has received (received) answer information for selecting one from among the answer options included in the output sales video. When the negotiation video creation unit 120 has received the answer information (YES in S703), it proceeds to step S704. Otherwise (NO in S703), it proceeds to step S705.

[0113] In step S704, the sales video output unit 140 performs a process of outputting a sales video according to the received response information. That is, the sales video output unit 140 outputs a sales video specified from the video identification information set in association with the received response option. Also, in step S705, the sales video output unit 140 performs a process of outputting a sales video specified from the video identification information set in association with the automatically created option for unanswered questions.

[0114] Furthermore, in step S706, the sales video management unit 150 performs a process of determining whether the output sales video includes end-time video information (white paper). And when the sales video management unit 150 determines that the end-time video information is included in the sales video (YES in S706), the operation of the negotiation video creation device 10 ends (END), and when not (NO in S706), the process in step S703 is repeated.

[0115] Next, in this system, the flow of the process of outputting history information will be described. FIG. 9 is a flowchart showing an example of the operation of the history information output process according to this embodiment.

[0116] Steps S801 to S804 shown in FIG. 9 have the same operations as the processes in steps S702 to S705 described above, so the descriptions thereof are omitted. In step S805, the sales video management unit 150 generates history information associating the explanatory video, questions, and the selected response option (response information) for each sales video based on the output sales video and the response information, and performs a process of registering it in the history information DB 230. Also, in step S806, the negotiation history output unit 160 performs a process of outputting negotiation history information that visually displays the output sales video as a polygonal box image for each sales video based on the history information.

[0117] Then, in step S807, the sales video management unit 150 performs a process of determining whether the output sales video includes end-time video information (white paper), similar to step S706. When the sales video management unit 150 determines that the end-time video information is included in the sales video (YES in S807), the operation of the business negotiation video creation device 10 ends (END). Otherwise (NO in S807), the process in step S802 is repeated.

[0118] Next, in this system, the process flow of displaying the tree structure based on the output stop information will be described. FIG. 10 is a flowchart showing an example of the operation of the output stop display process according to the present embodiment.

[0119] As shown in FIG. 10, in step S901, the sales video output unit 140 performs a process of outputting the requested sales video, similar to step S702. In step S902, the sales video management unit 150 performs a process of determining whether it has received the output stop information of the sales video. When the sales video management unit 150 has received the output stop information (YES in S902), it proceeds to step S903. Otherwise (NO in S902), it proceeds to step S904.

[0120] In step S903, the sales video management unit 150 performs a process of registering the output stop information in the history information DB230 in association with the sales video output by the sales video output unit 140. In step S904, the tree structure display unit 130 performs a process of determining whether it has received (received) the tree display request information for instructing the display of the tree structure. When the tree structure display unit 130 has received the tree display request information (YES in S904), it proceeds to step S905. Otherwise (NO in S904), the operation of the business negotiation video creation device 10 ends (END).

[0121] Then, in step S905, the tree structure display unit 130 performs a process of displaying the presence or absence of output stop information in a box image displayed in a tree structure based on the history information. After that, the operation of the negotiation video creation device 10 ends (END).

[0122] Next, in this system, the process flow of displaying the playback completion rate information or playback dropout rate information associated with the business video will be described. FIG. 11 is a flowchart showing an example of the operation of the playback completion rate information or playback dropout rate information display process according to the present embodiment.

[0123] As shown in FIG. 11, in step S1001, the tree structure display unit 130 performs a process of determining whether or not (received) tree display request information instructing the display of the tree structure is received, in the same manner as in step S904. When the tree structure display unit 130 receives the tree display request information (YES in S1001), the process proceeds to step S1002. Otherwise (NO in S1001), the operation of the negotiation video creation device 10 ends (END).

[0124] Also, in step S1002, the business video management unit 150 performs a process of calculating the playback completion rate information or playback dropout rate information of the business video based on the output stop information registered in the history information. Then, in step S1003, the playback rate display unit 170 performs a process of displaying the playback completion rate information or playback dropout rate information calculated by the business video management unit 150 in association with a box image displayed in a tree structure. That is, the playback completion rate information or playback dropout rate information is displayed beside the box image. After that, the operation of the negotiation video creation device 10 ends (END).

[0125] In the above-described embodiment, the playback completion rate information or the playback dropout rate information is displayed in association with the box image that displays the business video in a tree structure. However, for example, the playback completion rate information or the playback dropout rate information may be displayed in association with the box image that displays the business video as a serial flow. That is, although not shown in the figures, the playback rate display unit 170 performs a process of determining whether or not it has received (received) the playback rate display information that instructs the display of the playback completion rate information or the playback dropout rate information of the business video. When the playback rate display unit 170 receives the playback rate display information, the business video management unit 150 performs a process of calculating the playback completion rate information or the playback dropout rate information of the business video based on the output stop information registered in the history information.

[0126] In addition, the negotiation history output unit 160 visually displays the output business video as a polygon-shaped box image for each business video based on the history information, and outputs negotiation history information that is displayed as a serial flow in which the box images are simply arranged side by side so that the output order can be understood. Then, the playback rate display unit 170 performs a process of displaying a numerical value representing the playback completion rate information or the playback dropout rate information calculated by the business video management unit 150 beside the business video (negotiation history information) displayed by the negotiation history output unit 160 as a flow. Note that the numerical values representing the playback completion rate information or the playback dropout rate information may be displayed beside the box images that display each business video from the beginning, or may be displayed beside the box images when the box images are specified.

[0127] Next, in this system, the process flow of displaying the route information indicating that the negotiation has been established in the tree structure will be described. FIG. 12 is a flowchart showing an example of the operation of the route information display process according to the present embodiment.

[0128] As shown in FIG. 12, in step S1101, the sales video management unit 150 performs a process of determining whether or not to receive (receive) the conclusion information indicating that the business negotiation has been concluded. When the sales video management unit 150 receives the conclusion information (YES in S1101), the process proceeds to step S1102. Otherwise (NO in S1101), the operation of the business negotiation video creation device 10 ends (END).

[0129] In step S1102, the sales video management unit 150 performs a process of registering the conclusion information in the history information DB230 in association with the sales video. Also, in step S1103, the tree structure display unit 130 performs a process of determining whether or not to receive (receive) the tree display request information for instructing the display of the tree structure, similar to step S904. When the tree structure display unit 130 receives the tree display request information (YES in S1103), the process proceeds to step S1104. Otherwise (NO in S1103), the operation of the business negotiation video creation device 10 ends (END).

[0130] Then, in step S1104, the tree structure display unit 130 performs a process of visually changing and displaying the route of the successful business negotiation in the tree structure, in the boxes displayed in the tree structure and the lines connecting the boxes to each other. After that, the operation of the business negotiation video creation device 10 ends (END).

[0131] Next, in this system, the process flow of outputting the business negotiation record information will be described. FIG. 13 is a flowchart showing an example of the operation of the business negotiation record information output process according to the present embodiment.

[0132] As shown in FIG. 13, in step S1201, the sales video management unit 150 performs a process of determining whether or not inquiry information has been received (accepted) along with the output of the sales video. When the sales video management unit 150 receives the inquiry information (YES in S1201), the process proceeds to step S1202. Otherwise (NO in S1201), the operation of the business negotiation video creation device 10 ends (END). In step S1202, the sales video management unit 150 performs a process of registering, in the history information DB230, negotiation information including the inquiry information and its response information together with the sales video, in association with the sales video.

[0133] Also, in step S1203, the business negotiation record output unit 180 performs a process of determining whether or not business negotiation record request information for instructing the output of the business negotiation record has been received (accepted). When the business negotiation record output unit 180 receives the business negotiation record request information (YES in S1203), the process proceeds to step S1204. Otherwise (NO in S1203), the operation of the business negotiation video creation device 10 ends (END). Then, in step S1204, the business negotiation record output unit 180 performs a process of outputting business negotiation record information corresponding to a series of outputs of the sales video based on the history information. After that, the operation of the business negotiation video creation device 10 ends (END).

[0134] Next, in this embodiment, an example of the screen configuration displayed on the sales terminal 30 and the customer terminal 40 will be described. First, the reception of the explanatory video, questions, and a plurality of answer options as options for answering the questions, for the preparation of the sales video used in this system, on the sales terminal 30, shown in step S401, can be shown, for example, in FIG. 14. FIG. 14 is a schematic diagram showing a configuration example of the sales video registration screen 300 displayed on the sales terminal 30.

[0135] In FIG. 14, on this business video registration screen 300, there are a setting video input field 301 for setting an explanatory video, a question input field 302 for setting questions to be displayed after the playback of the explanatory video, four option input fields 303, 304, 305, and 306 for setting a plurality of answer options for answering the questions, a "Add Option" button 307 for increasing the number of option input fields for setting answer options, and a "Register" button 308 for instructing the setting of the input explanatory video, questions, and a plurality of answer options.

[0136] Therefore, a salesperson preparing a business video can input an explanatory video, questions, and a plurality of answer options on the business video registration screen 300 and click the "Register" button 308 to register a business video in one image unit in which these pieces of information are combined. Thus, by repeating this operation, the salesperson can register a desired number of business videos and prepare them before creating the business videos. Note that the input of the explanatory video, questions, and a plurality of answer options may be directly inputting character information into each input field, or by placing the cursor on the input field and clicking, a list menu of various pieces of information registered in separately provided storage means may be displayed, and selection and input may be made from there.

[0137] Also, the hierarchical tree structure in which the box images corresponding to each business video shown in step S605 are joined together can be shown, for example, in FIG. 15. FIG. 15 is a schematic diagram showing a configuration example of a negotiation video creation screen 310 displayed on the sales terminal 30.

[0138] In FIG. 15, this business negotiation video creation screen 310 is shown to include a plurality of box images each showing a respective business video, and a tree structure diagram 311 (an example of a tree image) composed of lines hierarchically connecting these. Specifically, this tree structure diagram 311 includes a first-layer box image 3011 showing the first start video information, a second-layer box image 3021 showing a business video branching from the first-layer box image 3011, a third-layer box image 3031, 3032 showing business videos branching from the second-layer box image 3021, fourth-layer box images 3041, 3042, 4043, 4044 showing business videos branching from the third-layer box image 3031, a final-layer box image 3091 showing the last end video information branching from the fourth-layer box image 3041, and a plurality of lines 3012, ···, lines 3012 hierarchically connecting these plurality of box images starting from the first-layer box image 3011. In the following description, when there is no need to particularly limit the hierarchy of the box images, for example, the first-layer box image is simply referred to as a box image.

[0139] Also, in the business negotiation video creation screen 310, it is shown that the business videos shown by the first-layer box image 3011, the second-layer box image 3021, the third-layer box image 3031, the fourth-layer box image 3041, and the final-layer box image 3091 are connected and become a business negotiation video output in series.

[0140] Also, in the business negotiation video creation screen 310, the business videos shown by the first-layer box image 3011, the second-layer box image 3021, the third-layer box image 3031, and the fourth-layer box image 3042 are connected, but it is shown that the creation of the business negotiation video is still in progress and the end video information has not yet been connected. In the business negotiation video creation screen 310, although the business videos indicated by the first-layer box image 3011, the second-layer box image 3021, the third-layer box image 3031, and the fourth-layer box image 3043 are connected together, it is shown that the creation of the business negotiation video is still in progress and the end-time video information has not been connected yet. In the business negotiation video creation screen 310, although the business videos indicated by the first-layer box image 3011, the second-layer box image 3021, the third-layer box image 3031, and the fourth-layer box image 3044 are connected together, it is shown that the creation of the business negotiation video is still in progress and the end-time video information has not been connected yet. Furthermore, in the business negotiation video creation screen 310, although the business videos indicated by the first-layer box image 3011, the second-layer box image 3021, and the third-layer box image 3032 are connected together, it is shown that the creation of the business negotiation video is still in progress and the end-time video information has not been connected yet.

[0141] In the tree structure diagram 311 shown on the business negotiation video creation screen 310 in this way, starting from the first-layer box image 3011, it is displayed in such a way that one can clearly see at a glance what kind of business videos are connected next and what the composition of a series of business negotiation videos is. Therefore, the sequential relationship among multiple video-unit business videos can be freely designed. Also, in this tree structure diagram 311, although not shown in the figure, visual changes such as thickening the frame, adding colors, or making it blink can be given to the last box image in the business negotiation video being created, and notifications (alerts) can be sent to point out areas for improvement to the sales staff creating the business video.

[0142] Next, in this business negotiation video creation screen 310, the method of connecting box images together can be shown, for example, as in FIG. 16. FIG. 16 is a schematic diagram showing a configuration example in which a box image for setting video identification information is enlarged in the tree structure diagram 311 displayed on the sales terminal 30.

[0143] In FIG. 16, three box images 3041, 3042, and 3043 corresponding to the number of answer options provided in the previous business video are displayed on the screen. In these box images 3041, 3042, and 3043, an answer column 3111 for displaying answer information selected as an answer to the question in the previous business video, an input column 3112 for inputting video identification information for setting the next business video to be connected, a video column 3113 for displaying an explanatory video to be played in the next business video, and a question column 3114 for displaying a question to be displayed in the next business video are shown as being provided respectively.

[0144] Specifically, in the box image 3041 corresponding to the first answer option, the answer "Interested" is displayed in the answer column 3111. Although the input column 3112 has a notation of the instruction "Please select", no video identification information has been input, and it is shown that the input column is in a blank state where the next business video has not yet been set. Also, since the next business video has not yet been set for the video column 3113 and the question column 3114, it is shown that they are in a blank state similar to the input column 3112.

[0145] Also, in the box image 3042 corresponding to the second answer option, the answer "A bit curious" is displayed in the answer column 3111. Since no video identification information has been input to the input column 3112 yet, it is shown that both the video column 3113 and the question column 3114 are in a blank state. Furthermore, in the box image 3043 corresponding to the third answer option, the answer "Not interested at present" is displayed in the answer column 3111. Since no video identification information has been input to the input column 3112 yet, it is shown that both the video column 3113 and the question column 3114 are in a blank state.

[0146] Therefore, a salesperson creating a sales video can connect to the next sales video by entering video identification information in the input fields 3112 of the box images 3041, 3042, and 3043 indicated by the boxes. That is, the box images showing the sales videos indicate a state where the next sales video to be connected has not yet been determined unless video identification information is entered in the input field 3112. Therefore, the next sales video to be connected can be set for each answer selection option in the previous sales video.

[0147] The input of video identification information into the input field 3112 can be done, for example, by placing the cursor on the input field 3112 and clicking, so that a list menu 3115 of video identification information registered in separately provided storage means is displayed, and the information can be selected and input from there. In FIG. 16, in the list menu 3115 of video identification information, as an example of video identification information, "What is your experience with XX?", "What do you think of XX?", "Are you interested in XX?", ···, "White Paper (end video)" are displayed as candidates for specification.

[0148] Next, a state where one additional option for unanswered questions is added in addition to the options corresponding to the number of answer selection options included in the sales video can be shown, for example, in FIG. 17. FIG. 17 is a schematic diagram showing a configuration example of a state where, in a tree structure diagram 311 displayed on the sales terminal 30, when connecting sales videos having, for example, three answer selection options (answer selection options), one additional option for unanswered questions is added and box images corresponding to each answer selection option are created.

[0149] That is, in the answer column 3111 of the box image 3031 showing the upper-level business video as a box image, "aaa" is shown as the answer to the question in the previous business video. In the input column 3112, video identification information "What do you think of ○○?" for identifying the next business video to be connected is shown. In the video column 3113, the title of the connection video information to be played in the next business video connected to the lower layer, "Business negotiation video (5)", is shown. In the question column 3114, the question "What do you think of ○○?" that is displayed after the video playback in the next business video is shown. Also, by setting video identification information for identifying a business video in which the number of answer options (answer choices) is provided as 3 in the input column 3112 of the box image 3031, usually, three box images are created according to the number of answer options. However, in this embodiment, it is shown that four box images, which is the number of answer options + 1, are created as box images 3041, box image 3042, box image 3043, and box image 3044 showing the lower-level business videos.

[0150] Specifically, below the box image 3031, a box image 3041 corresponding to the answer option "Interested", a box image 3042 corresponding to the answer option "A bit curious", a box image 3043 corresponding to the answer option "Not interested at present", and a box image 3044 corresponding to the option for unanswered are shown as created. In the box image 3044, an input column 3112 for designating the next business video to be played is provided when the viewer does not select any of the answer options in the previous business video.

[0151] In the newly created box images 3041, 3042, 3043, and 3044, although the answers to the questions in the previous business video are pre - shown in the answer column 3111, the input column 3112 remains blank because the video identification information for identifying the next business video has not been set yet. In other words, by setting the video identification information in the input column 3112, the next business video is determined.

[0152] In this system, in the input column 3112 of the box image shown by the box image, by setting the next business video using the video identification information, business videos can be connected to each other, and by repeating this, a desired business video like a negotiation can be designed. Also, even when the viewer does not select any of the answer options, the next video specified by the user is played. As a result, the viewer can watch the negotiation video without the video stopping.

[0153] Next, the method of viewing the business video created using this system on the customer terminal 40 can be shown, for example, in FIGS. 18 - 21. FIG. 18 is a negotiation video display screen displayed on the customer terminal 40. Specifically, it is a schematic diagram showing a configuration example of the business video viewing start screen 400.

[0154] In FIG. 18, this business video viewing start screen 400 is provided with a playback unit 401 for displaying an explanatory video and a playback guidance window 450. Also, the playback guidance window 450 is pop - up displayed so as to overlap the playback unit 401 and is provided with a "Start negotiation" button 451. Therefore, when a customer who wants to start playing the explanatory video views the business video, the customer selects (clicks) the "Start negotiation" button 451. As a result, the playback guidance window 450 that was displayed so as to overlap the playback unit 401 disappears, and the playback of the explanatory video starts.

[0155] Also, when the playback of the explanatory video ends, questions are displayed and response information is received. In this system, the method of displaying questions and receiving response information can be shown, for example, in FIG. 19. FIG. 19 is a negotiation video display screen 410 displayed on the customer terminal 40, and more specifically, is a schematic diagram showing a configuration example of an end screen for viewing a sales video.

[0156] In FIG. 19, this negotiation video display screen 410 is shown such that a question-and-answer window 460 that displays questions and answer options together pops up so as to overlap the playback unit 401. That is, the question-and-answer window 460 is displayed after the playback of the explanatory video. In this question-and-answer window 460, a question "What do you think of XX?" is provided, along with an "Interested" button 461, a "Somewhat interested" button 462, and an "Not interested at present" button 463 as answer options.

[0157] Therefore, the customer who has viewed the played sales video selects (clicks) any of the buttons provided as answer options. Then, the sales video (explanatory video) specified based on the selected button will be continuously played. That is, questions are displayed and the answers are selected and received so that the customer can continue the conversation according to their own will, enabling a negotiation in line with the customer's intention.

[0158] Also, since this sales video can be continuously viewed (browsed) by answering questions, after viewing the sales video, it is possible to display the viewing history of the sales video that has been viewed so that it is clear which sales videos have been viewed so far. In this system, the method of displaying the history can be shown, for example, in FIG. 20. FIG. 20 is a schematic diagram showing a configuration example of an end screen 420 for viewing a sales video displayed on the customer terminal 40.

[0159] In FIG. 20, this business video viewing end screen 420 is provided with a negotiation history display section 402 for displaying history information, in addition to a playback section 401 for displaying an explanatory video. This negotiation history display section 402 shows each viewed business video as a box image. In FIG. 20, there are shown a first history box image 4021 indicating the first viewed business video, a second history box image 4022 indicating the second viewed business video, a third history box image 4023 indicating the third viewed business video, and a fourth history box image 4024 indicating the fourth viewed business video. Also, each individual box image is provided with a video name display column, a question (Q) display column, and a selected answer (A) display column so that the content of the business video can be understood.

[0160] Therefore, a customer who has viewed a plurality of business videos can, by checking the history information shown as box images for each business video in the negotiation history display section 402, clearly see at a glance what business videos have been viewed so far, the number of them, and their content.

[0161] Also, this business video viewing end screen 420 is provided with a "Question" button 403, a "Materials / Meeting" button 404, and a "Share" button 405. The "Question" button 403, although not shown, accepts questions on a frequently asked questions (FAQ) screen that is displayed by selection and returns the answers.

[0162] Also, as shown in FIG. 21, the "Materials / Meeting" button 404, when selected, displays a materials / meeting request screen 470 and is used to request materials and inquire about a meeting. This materials / meeting request screen 470 is provided with a meeting request field 471 for inputting the date and time when a meeting is desired to inquire about a meeting. This meeting request field 471 is provided with a first desired date and time input field 472, a second desired date and time input field 473, and a third desired date and time input field 474.

[0163] In addition, on the material / meeting request screen 470, a material request column 475 for billing useful materials is provided. In this material request column 475, materials that the viewer (customer) is considered to need based on the flow of the business video playback, the names of available materials, and their selection buttons are provided correspondingly. That is, each material is created according to the content of the business video viewed by the viewer. And, for example, it can be assumed that a selection button 476 for requesting Material A, a selection button 477 for requesting Material B, and a selection button 478 for requesting Material C are provided.

[0164] In addition, on the material / meeting request screen 470, a button 479 for "requesting the minutes of this business negotiation" and a "Next" button 480 are provided. Therefore, a customer who wishes to have a meeting enters the date and time when they wish to have a meeting in the meeting request column 471 and presses the "Next" button 480 to make an inquiry about the meeting. Also, a customer who wishes to have useful materials marks the desired selection button in the material request column 475 and presses the "Next" button 480 to request the materials. Furthermore, a customer who wishes to have the minutes of the business negotiation checks the button 479 for "requesting the minutes of this business negotiation" and presses the "Next" button 480 to request the minutes of the business negotiation. As a result, negotiation record information showing the history of the business negotiation, including the explanatory video viewed by the customer, the questions received, the content of the selected options answered, the questions and their answers in the FAQ, and the results of the chat exchanges, etc., will be output in text form as the minutes of the business negotiation. Note that the "Share" button 405 provided on the business video viewing end screen 420 posts the business video to social networking services (SNS) such as Facebook (registered trademark) and Instagram (registered trademark).

[0165] And in this system, after the customer views the business video, they can confirm the process and results. The method for confirming the process and results of viewing the business video can be shown, for example, in FIG. 22. FIG. 22 is a schematic diagram showing a configuration example of an action flow screen displayed on the business terminal 30.

[0166] In FIG. 22, this action flow screen 320 shows a tree structure diagram 321 composed of a plurality of box images each showing a business video and lines connecting them hierarchically. In this tree structure diagram 321, a route of the business videos followed until a contract is concluded at the final layer box image 3061 is shown. That is, a line representing the route from the final layer box image 3061 back to the first layer box image 3011 reached by tracing the previous business videos is shown with a visual change together with the box images.

[0167] Specifically, the first layer box image 3011, the second layer box image 3021, the third layer box image 3032, the fourth layer box image 3046, and the final layer box image 3061 are colored, and a line 3012 connecting these box images is shown in thick lines, and a visual change is given to the route (route) followed until the negotiation is successful so that it can be understood at a glance. Then, the route of a plurality of box images corresponding to a plurality of business videos viewed by a viewer who has concluded a contract is made distinguishable in the tree structure diagram 321.

[0168] Also, although not shown, in this system, visual changes such as thickening the frame, applying colors, or highlighting by blinking can be given to the box images shown in the tree structure diagram 321 so that it can be known whether the output of the business video has stopped midway. At this time, not only the presence or absence of the output stop of the business video but also the completion rate or departure rate of reproduction can be calculated based on the output stop information of the business video, and these information may be displayed beside the box images.

[0169] That is, in this system, a method of displaying the completion rate or departure rate of reproduction calculated based on the output stop information of the business video can be shown, for example, in FIG. 23. FIGS. 23 and 24 are schematic diagrams showing a configuration example of a business video display history screen 330 displayed on a business terminal.

[0170] In FIG. 23, on this business video display history screen 330, as video analysis buttons for analyzing the output business videos, a "video with many inquiries" button 331 and a "video with high dropout" button 332 are shown. This "video with many inquiries" button 331 is for instructing to display, in descending order, the history of business videos with many inquiries after the playback of the business videos, and the "video with high dropout" button 332 is for instructing to display, in descending order, the history of business videos with many interruptions during the playback of the business videos.

[0171] Therefore, on the business video display history screen 330, by selecting (clicking) the "video with many inquiries" button 331, a box image showing each business video output based on the history information in descending order of the number of inquiries is displayed, and by selecting (clicking) the "video with high dropout" button 332, a plurality of history box images showing each business video output based on the history information in descending order of the number of mid-output stops are displayed. The history box images are obtained by individually extracting the box images displayed in the above-described tree structure diagram. Note that the number of history box images corresponding to the business videos to be displayed can be arbitrarily designed. For example, the above three history box images can be displayed.

[0172] Also, on the business video display history screen 330, as negotiation history information of the output business videos, a conversion rate best flow 333 and a conversion number best flow 334 are displayed. The conversion rate best flow 333 is, for example, a display of the history box images 5011 of business videos with a high conversion rate of successful negotiations in a single-column flow without branches in descending order. The conversion number best flow 334 is a display of the history box images of business videos with a high number of successful negotiations in a single-column flow without branches in descending order. In each history box image 5011, similar to the box image, information that can identify the answer selected by the viewer and the question (corresponding to the explanatory video corresponding one-to-one to the question) is displayed.

[0173] That is, the conversion rate best flow 333 is obtained by extracting the flow of the history box images of the sales videos in descending order of conversion rate from a tree structure diagram that hierarchically connects a plurality of box images indicating each sales video, and displaying it separately from the tree structure diagram. On the other hand, the conversion number best flow 334 is obtained by extracting and displaying the flow as the history box images of the sales videos in descending order of the conversion number from the tree structure diagram. Note that the number of flows of the sales videos (history box images) to be displayed can also be arbitrarily designed. For example, the above five flows can be displayed.

[0174] Also, as shown in FIG. 24, in these conversion rate best flow 333 and conversion number best flow 334, by hovering the mouse over the history box image, that is, by overlapping the cursor (mouse pointer) of the mouse on any of the box images, viewing information 5099 such as the playback completion rate information or playback departure rate information can be associated with and displayed beside each box image. In this way, in the present embodiment, a plurality of box images of the root that satisfy the predetermined conditions in the tree structure diagram 311 are extracted and displayed on a screen separate from the tree structure diagram 311. Further, for the extracted plurality of box images, viewing information 5099 including playback completion rate information or playback departure rate information, etc., is displayed separately from the tree structure diagram 311.

[0175] Here, the negotiation video creation device 10 is an example of an information processing device. The sales video registration unit 110 is an example of a registration means. The negotiation video creation unit 120 is an example of a reception means. The tree structure display unit 130 and the playback rate display unit 170 are examples of notification means and display means. The sales video output unit 140, the negotiation history output unit 160, and the negotiation record output unit 180 are examples of viewing means.

[0176] <Second Embodiment> Next, the second embodiment will be described. In the second embodiment, for example, it supports a salesperson of a company to contact a customer who has viewed a sales video at a suitable timing. That is, the negotiation video system 1 of the second embodiment has a function of notifying a salesperson of a company so that a contact is made from the salesperson of the company to the viewer (customer) at a suitable timing, triggered by the viewing of a specific sales video among a plurality of sales videos constituting the negotiation video. The negotiation video system 1 to which the second embodiment is applied is different from the first embodiment described above in that it has this function.

[0177] In each of the other embodiments described below, the description will focus on the parts that are different from the first embodiment described above. Therefore, the components that are the same as those in the first embodiment are denoted by the same reference numerals and their description is omitted, and it is assumed that they are the same unless otherwise specified.

[0178] (System Configuration) Similar to the first embodiment, the negotiation video system 1 in this embodiment is configured such that the negotiation video creation device 10, the sales terminal 30, and the customer terminal 40 are connected to each other via a network N such as the Internet. And the negotiation video system 1 (an example of an information processing system) of the second embodiment registers a plurality of sales videos (an example of a video) including an explanation for a viewer regarding a product or service, a question for the viewer, and a plurality of options for answering the question, and uses a tree image in which a plurality of box images (an example of a corresponding image) corresponding to the sales videos are connected by a tree structure to accept the designation of the playback order of the plurality of sales videos, and upon the viewing of a specific sales video among the plurality of sales videos, issues a notification prompting the salesperson to contact the viewer at a predetermined contact timing. The following will be described in detail.

[0179] (Negotiation Video Creation Device 20) FIG. 25 is a block diagram for explaining a configuration example of the negotiation video creation device 20 that functions as a server in this embodiment.

[0180] As shown in FIG. 25, the negotiation video creation device (server) 20 has, similar to the negotiation video creation device 10 of the first embodiment, a business video registration unit 110, a negotiation video creation unit 120, a tree structure display unit 130, a business video output unit 140, and a business video management unit 150. Further, the negotiation video creation device (server) 20 has a negotiation history output unit 160, a playback rate display unit 170, a negotiation record output unit 180, an explanatory video DB 210, a business video DB 220, a history information DB 230, and a negotiation record information DB 240, and further has a business support unit 190 and a notification information DB 250.

[0181] The business video registration unit 110, the negotiation video creation unit 120, the tree structure display unit 130, the business video output unit 140, the business video management unit 150, the negotiation history output unit 160, the playback rate display unit 170, and the negotiation record output unit 180 are means having the same functions as those in the above-described first embodiment, and thus the description thereof is omitted here. Also, the explanatory video DB 210, the business video DB 220, the history information DB 230, and the negotiation record information DB 240 are also means for storing the same information as that in the above-described first embodiment, and thus the description thereof is omitted here.

[0182] The business support unit 190 is a means having a function of prompting a salesperson to send a notification to a viewer of a specific business video at a predetermined contact timing, triggered by the viewing of the specific business video in the tree structure. That is, in this system, among the viewers who have viewed the video, the fact that a specific video has been viewed is utilized as one of the judgment materials for identifying potential good customers, so that the salesperson can contact the viewer at an appropriate timing. Specifically, instead of using the fact that the final video has been viewed as a judgment material for identifying potential good customers, the fact that a specific video has been viewed is utilized as a judgment material at an earlier stage, for example, as a checkpoint before the viewing is stopped and the viewer leaves.

[0183] What is important here is the contact from the salesperson to the viewer who has watched a specific video and the timing thereof. That is, as a result, as long as the contact to the viewer is made at a suitable timing, the notification timing from the present system to the salesperson can be at any time. Specifically, when it is desired to have the salesperson contact the viewer after a predetermined time has elapsed since the viewing of a specific video, (i) notifying the salesperson from the system at the time when the predetermined time has elapsed, and (ii) giving a notification instructing the salesperson to make a phone call after the predetermined time has elapsed can be exemplified respectively. Here, in the case of (i), it can be assumed that the salesperson is the type of person who contacts the viewer immediately upon receiving the notification. On the other hand, in the case of (ii), it can be assumed that the salesperson is the type of person who contacts the viewer while observing the instructed timing.

[0184] In the sales support unit 190 of the present embodiment, for example, taking the viewing of a specific video specified in advance such as by setting a flag in association with the video information as an opportunity, a notification is sent from the present system to the salesperson to prompt the salesperson to contact the viewer at a suitable timing. Thereby, the salesperson can contact the viewer who has watched a specific video based on the notification from the present system at a suitable timing.

[0185] In addition, in the present embodiment, for the contact from the salesperson to the viewer, various contact methods such as a message transmission / reception function such as a phone call, an email, and an SNS (Social Network Service) can be used.

[0186] Further, the sales support unit 190 can receive, for example, the designation (setting) of a specific video (sales video) from the administrator of the present system. The sales support unit 190 of the present embodiment is configured to specifically receive the designation of a specific video that triggers the notification.

[0187] On the one hand, the sales support department 190 may receive a designation of a specific video based on the depth of the hierarchy for a plurality of sales videos configured, for example, in a hierarchical tree structure. Note that the hierarchy of the sales videos can be regarded as the order starting from the first-played sales video for a plurality of sales videos that viewers watch in sequence. That is, the sales video of the first hierarchy is the first-viewed sales video among the plurality of sales videos. The sales video of the second hierarchy is the second-viewed sales video among a series of a plurality of sales videos. Thereafter, the sales video of a predetermined hierarchy becomes the sales video that is viewed in a predetermined order.

[0188] And the sales support department 190 in this embodiment may be configured to notify the salesperson when a sales video corresponding to a plurality of hierarchies (for example, the third hierarchy, the third-layer box image 3031 (see FIG. 15)) in the tree structure is viewed. Here, for example, when a negotiation video is viewed by the viewer, the hierarchy of the viewed sales videos becomes deeper, such as the sales video of the first hierarchy, the sales video of the second hierarchy, and the sales video of the third hierarchy. That is, the more interested the viewer is in the negotiation video, the more (deeper) hierarchies of sales videos the viewer will view. Therefore, the sales support department 190 in this embodiment can not only specifically receive a designation of a specific sales video, but also receive a designation of a sales video of a predetermined hierarchy as a specific video.

[0189] In addition, the sales support department 190 is also a means having a function of identifying the viewer based on the IP address of the viewer who views a specific video or the unique identification information assigned to the viewer. That is, when a video of this system is viewed, the IP address is recorded in the log of the web server, and the access source of the visitor to the website (the person who viewed the video) can be identified. Also, since the IP address is associated with the domain name, the corresponding domain name can be identified using DNS (Domain Name System) from the IP address by so-called reverse lookup.

[0190] In addition, the unique identification information assigned to the viewer refers to, for example, the respective URL information assigned (associated) to video information by issuing a plurality of unique URLs and providing them for each company that is the business partner. Therefore, if the video information including the URL information is sent to the company in advance, it is possible to identify the viewer who views a specific video from the URL information. In the business negotiation video system 1 of the present embodiment, the company name to which the video information has been transmitted in advance and the URL information assigned to each company are associated and managed as business partner data. As a result, when a specific video is viewed using the URL information, the viewer (company) who viewed it can be identified.

[0191] Therefore, when the business support department 190 can identify the company name from the business partner data based on the URL information, it notifies the salesperson of which company has viewed the specific video. On the other hand, when the business support department 190 cannot identify the company name, it notifies the salesperson of the IP address or domain name that identifies the viewer. As a result, the salesperson can efficiently contact the viewer who has viewed a specific video at a suitable timing based on the company name or the IP address or domain name that identifies the viewer.

[0192] In addition, the business support department 190 is also a means having a function of receiving a setting regarding the notification to the salesperson including the contact timing to the viewer who views a specific video. That is, the business support department 190 can receive and set the contact timing to the viewer so that business contact can be made at a suitable timing for the viewer who views a specific video. As notification conditions regarding the contact timing, for example, during video viewing, immediately after the end of video viewing (for example, 3 minutes after the end of video viewing), the day after the day when the business video was viewed, etc. can be exemplified. The business support department 190 can receive an arbitrary contact timing setting according to, for example, the business style of the company. Then, based on the received contact timing setting, when a specific video is viewed thereafter, the business support department 190 can issue a notification prompting the salesperson to contact the viewer at the set contact timing. This enables contact to be made with viewers who have watched a specific video at a more suitable timing.

[0193] In addition, the sales support department 190 is also a means having a function of making a notification including information for supporting the salesperson available when the salesperson contacts the viewer. That is, when making a business contact with the viewer of a specific video based on the notification from this system, in addition to the information regarding the contact timing to the viewer described above, support information for supporting the salesperson is included. The support information can include, for example, contact information such as the viewer's phone number, information at the time of the first contact, and useful information for supporting sales activities such as an interview script. This enables an efficient business call from the salesperson to the viewer to be expected regardless of the ability of the salesperson.

[0194] In addition, the sales support department 190 is also a means having a function of proposing a specific video that triggers a notification based on the viewing history of past videos in the setting of a specific video. The sales support department 190 proposes a specific video, for example, from the viewing history information of videos in this system. The sales support department 190 may propose, as a specific video, one of the top 5 of the conversion routes, which are the viewing routes of the sales videos where the business talks have been successful, at the branching points (that is, the videos that are necessarily viewed). In addition, the sales support department 190 may propose a specific video based on, for example, the worst ranking such as the departure route, which is the route where the viewer's playback departure has occurred. This enables an increase in the sales effect and a reduction in the lost opportunities for sales to be expected.

[0195] In addition, the Sales Support Department 190 is also a means having a function of accepting a plurality of settings of specific videos that trigger notifications and having different processing contents regarding notifications for each specific video. That is, the Sales Support Department 190 can change the notification destination (salesperson) from this system according to a specific video as the processing content regarding notifications. For example, the Sales Support Department 190 may notify Salesperson A when a certain specific video is viewed and notify Salesperson B when another specific video is viewed.

[0196] In addition, as the processing content regarding notifications, the Sales Support Department 190 sets the contact timing so that, for example, if it is a certain specific video, a call will be made from the salesperson immediately. On the other hand, for another specific video, the Sales Support Department 190 sets the contact timing so that a call will be made from the person in charge after one week. In this way, the Sales Support Department 190 may vary the predetermined contact timing for viewers. As a result, instead of uniform sales, sales can be carried out meticulously and efficiently according to the salesperson's area of expertise and ability and the viewers.

[0197] The Notification Information DB 250 is a means for storing notification conditions such as the timing and content when the Sales Support Department 190 makes notifications. These notification conditions include, for example, specified video information, notification destination (salesperson) information, contact timing information for viewers, notification timing information (for salespersons), contact information such as the phone numbers of viewers, and support information such as information at the first contact and interview scripts. In addition, the Notification Information DB 250 may store information associating the company name with the URL assigned to each company.

[0198] As described above, when various programs (such as an OS and applications) stored in the auxiliary storage device are loaded into the main storage device and executed by the CPU 11, the negotiation video creation device 20 according to the present embodiment functions as a device including a business video registration unit 110, a negotiation video creation unit 120, a tree structure display unit 130, a business video output unit 140, a business video management unit 150, a negotiation history output unit 160, a playback rate display unit 170, a negotiation record output unit 180, and a business support unit 190.

[0199] Next, in this system, the process flow of sending a notification for conducting business to a customer who has viewed a specific video will be described. FIG. 26 is a sequence diagram showing an example of other information processing according to the present embodiment.

[0200] First, in step S1301, the business terminal 30 transmits the URL information of the business video to the customer terminal 40. Also, in step S1302, the business terminal 30 sets notification conditions and transmits them to the negotiation video creation device 20. The notification conditions can include the company name that sent the URL information of the business video and information associating the URL information of the business video assigned to each company. Subsequently, in step S1303, the negotiation video creation device 20 registers (stores) the received notification condition information in the notification information DB 250.

[0201] In step S1304, the customer terminal 40 transmits a playback request for the business video to the negotiation video creation device 20 in the same manner as in step S305. In step S1305, the negotiation video creation device 20 outputs the business video in response to the received playback request in the same manner as in step S306. That is, on the display unit (display screen) of the customer terminal 40, an explanatory video is played and then questions are displayed.

[0202] Also, in step S1306, the negotiation video creation device 20 checks the notification settings for the business video information. That is, it checks whether the business video for which the playback (viewing) request was made is set (specified) as the notification target or checks the notification conditions. Furthermore, in step S1307, when the video is set (specified) as the notification target, the negotiation video creation device 20 checks the notification timing set as the notification condition. At this time, it also checks notification conditions such as information associating the company name with the URL assigned to each company, notification destination (salesperson) information, contact timing information for viewers, contact information such as the viewers' phone numbers, and support information such as information and interview scripts at the first contact.

[0203] Then, in step S1308, the negotiation video creation device 20 generates a notification prompting contact with the viewers of a specific video and transmits the notification to the sales terminal 30 based on the notification destination information. As a result, based on the notification from this system, the salesperson can efficiently conduct business (contact) with the viewers of a specific video.

[0204] Next, the flow of the notification transmission process in the negotiation video creation device 20 will be described. FIG. 27 is a flowchart showing an example of the operation of the notification transmission process according to the present embodiment.

[0205] As shown in FIG. 27, in step S1401, the sales support department 190 performs a process of determining whether it has received (received) notification conditions such as the setting of a specific video and the contact timing for viewers. If the sales support department 190 has received the notification conditions (YES in S1401), it proceeds to step S1402. If the sales support department 190 has not received the notification conditions (NO in S1401), the operation in the negotiation video creation device 20 ends (END). In step S1402, the sales support department 190 registers (stores) the received notification condition information in the notification information DB 250.

[0206] Also, in step S1403, the sales video output unit 140 performs a process of determining whether it has received (received) reproduction request information for instructing the output of the sales video, similar to step S406 described above. If the sales video output unit 140 has received the reproduction request information for the sales video (YES in S1403), it proceeds to step S1404. On the other hand, if the sales video output unit 140 has not received the reproduction request information for the sales video (NO in S1403), the operation of the negotiation video creation device 20 ends (END). In step S1404, the sales video output unit 140 performs a process of outputting the requested sales video, similar to step S407. That is, the sales video output unit 140 outputs a sales video that includes an explanatory video, a question displayed after its reproduction, and a plurality of answer options for answering the question, and enables the reception of information for selecting one from among these answer options.

[0207] Next, in step S1405, the sales support unit 190 performs a process of determining whether the output sales video is a video specified (set) as a notification target (an example of a specific video). If the sales support unit 190 determines that the output sales video is a video specified (set) as a notification target (YES in S1405), it proceeds to step S1406. If the sales support unit 190 determines that the output sales video is not a video specified (set) as a notification target (NO in S1405), the operation of the negotiation video creation device 20 ends (END).

[0208] In step S1406, the sales support unit 190 checks the notification timing set as a notification condition for the output sales video and performs a process of determining whether it is the notification timing. If the sales support unit 190 determines that it is the notification timing (YES in S1406), it proceeds to step S1407. If the sales support unit 190 determines that it is not the notification timing (NO in S1406), the process in step S1406 is repeated.

[0209] In step S1407, the sales support department 190 identifies the viewers of the output sales video. That is, the sales support department 190 identifies the viewers of a specific sales video based on information such as IP addresses, domain names, and URLs. Also, in step S1408, the sales support department 190 generates a notification prompting it to contact the viewers of the output sales video. This notification includes various information including the timing of contacting the viewers based on pre-set notification conditions. Then, in step S1409, the sales support department 190 sends the generated notification to a predetermined salesperson. After that, the operation in the negotiation video creation device 20 ends (END).

[0210] FIG. 28 is a diagram showing an example of the notification information 700 sent by the sales support department 190 of the present embodiment to the salesperson.

[0211] As shown in FIG. 28, notification information 700 prompting the salesperson to contact the viewer is displayed on the screen of the sales terminal 30 of the present embodiment. Note that the notification information 700 can be notified to the salesperson by various methods such as the display screen of a predetermined application, the body of an email, a chat-based communication tool, electronic data such as PDF, and printed output on paper media.

[0212] The notification information 700 includes URL information 701, company information 702, contact information 703, contact person information 704, contact timing 705, appointment information 706, script information 707, and video information 708.

[0213] The URL information 701 is information on the URL for viewing the negotiation video individually assigned to each viewer (company, etc.) in advance when the viewer (company, etc.) views the negotiation video of the present embodiment. As the URL information 701, it is possible to exemplify displaying a specific address.

[0214] The enterprise information 702 is information regarding the names of the enterprises to which the viewers who have watched a specific video (sales video) belong. The enterprise information 702 can specifically display the enterprise name associated with the URL, such as the enterprise name identified from a fixed IP address, etc.

[0215] The contact information 703 is information regarding the contact details of the viewer (viewing responsible person) who has watched a specific video among the multiple sales videos that make up the business negotiation video. The contact information 703 can be identified from, for example, the phone number on the business card of the viewer obtained when issuing the URL for viewing the business negotiation video, or the phone number of the viewer entered in a predetermined registration form. Note that the contact information 703 can be information on the contact details for contacting the other party by various contact methods not limited to the phone number, such as email, SNS message sending and receiving functions.

[0216] The contact person information 704 is information regarding the viewer (viewing responsible person) who has watched a specific video among the multiple sales videos that make up the business negotiation video. The contact person information 704 can be identified from, for example, the name information on the business card obtained when issuing the URL for viewing, or the name information entered in the registration form.

[0217] The contact timing 705 is information regarding the contact timing set in the sales support department 190 of the present embodiment. The contact timing 705 is information indicating the recommended timing (date and time) at which the salesperson should contact the viewer who has watched a specific video (sales video). The contact timing 705 of the present embodiment is displayed as a specific date and time as the time when the salesperson should make a phone call. Note that the contact timing 705 may indicate a specific date and time when contact should be made, or may display a deadline as to when contact should be made.

[0218] The appointment information 706 is information about past appointments with the company (contact person). The appointment information 706 may include information about past contacts, such as when a URL for viewing a business meeting video was shared with the contact person. Specifically, the appointment information 706 may include information about the location and date and time of the first meeting with the contact person. By checking the past appointment information 706 in advance, the salesperson can make a natural sales pitch to the viewer when making a phone call or the like.

[0219] Script information 707 indicates in concrete terms what the sales representative will talk about when contacting the viewer (contact person). Script information 707 may include various information such as information about the products and services the sales representative wants to introduce, introductions of case studies of other companies, and estimated prices for the products and services. Script information 707 may also include matters that the sales representative should warn the viewer (company, contact person). Script information 707 may also include attributes of the contact person, such as their personality, age, and gender. Script information 707 may include, for example, a list of items to be communicated to the viewer, or a verbal explanation.

[0220] Video information 708 displays information about the specific video (sales video) that triggered notification information 700, which indicates that the sales representative should be contacted. In this case, the information about the specific video can be, for example, a corresponding box image or the sales video itself. Then, the sales representative can share the content of the sales video that the viewer watched in advance, for example, by watching the specific video that triggered the notification. The sales video of this embodiment includes information on questions and answers. The salesperson can provide supplementary explanations of the sales negotiation video to viewers by checking the questions and answers based on the video information 708. In addition, the video information 708 may include information on all of the plurality of business videos viewed by the viewer who makes the contact, such as the route of the business video viewed by the viewer who makes the contact.

[0221] As described above, this embodiment has been described. However, the above-described embodiment is merely an example for facilitating the understanding of the present invention, and is not for limiting the interpretation of the present invention. Further, the present invention is not limited to the above-described embodiment, and modifications, improvements, etc. within the scope that can achieve the object of the present invention are included in the present invention.

[0222] Note that in the negotiation video system 1 of this embodiment, it can be applied to a system used for creating various videos, such as not only creating a business video that realizes the flow of conversation as if a negotiation is being conducted, but also an educational video that realizes the flow of conversation as if a lesson is being received, a concierge video that realizes the flow of conversation as if a gift consultation is being conducted, a travel guide video that realizes the flow of conversation as if a travel destination is being consulted, and an information video that realizes the flow of conversation as if receiving guidance at a reception window of a government office.

Explanation of Reference Numerals

[0223] 10... Negotiation video creation device (server), 30... Business terminal, 40... Customer terminal, 110... Business video registration unit, 120... Negotiation video creation unit, 130... Tree structure display unit, 140... Business video output unit, 150... Business video management unit, 160... Negotiation history output unit, 170... Reproduction rate display unit, 180... Negotiation record output unit, 190... Business support unit, 210... Explanation video DB, 220... Business video DB, 230... History information DB, 240... Negotiation record information DB, 250... Notification information DB

Claims

1. Registration means for registering a plurality of videos including explanations for viewers regarding products or services, questions for the viewers, and a plurality of options for answers to the questions; Receiving means for receiving a designation of the playback order of a plurality of the videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure; An information processing system comprising the above.

2. The information processing system according to claim 1, wherein the question includes content regarding the needs of the viewer for the product or service.

3. The information processing system according to claim 1, further comprising display means for displaying, on the tree image, an input section for designating, for each option of one of the videos corresponding to one of the corresponding images, another video to be played next to the one video.

4. The information processing system according to claim 3, wherein the display means displays, on the tree image, an input section for designating another video to be played when the viewer does not select any of the options of one of the videos.

5. A plurality of candidates of the other videos for designation are displayed in the input section, The information processing system according to claim 3, wherein the candidates include a video at the end of the explanation regarding the product or service.

6. The information processing system according to claim 1, further comprising notification means for performing a notification according to a predetermined condition regarding a plurality of the corresponding images connected by the tree image.

7. The information processing system according to claim 6, wherein the notification means performs a notification regarding the fact that a video at the end of the explanation regarding the product or service is not provided in a plurality of the videos to be played.

8. The information processing system according to claim 6, wherein the notification means performs a notification regarding the fact that the same video is included in a plurality of the videos to be played.

9. The information processing system according to claim 6, wherein the notification means performs a notification regarding the fact that videos having a playback time exceeding a predetermined time are continuous in a plurality of the videos to be played.

10. The information processing system according to claim 6, wherein the notification means notifies that when the viewer does not select any of the options of one of the videos, no other video to be played next is specified.

11. It includes viewing means for allowing the viewer to view the video on the screen of the viewer terminal. The viewing means plays a plurality of the videos according to a plurality of the corresponding images in the tree image, and displays history information regarding the played videos on the screen. The information processing system according to claim 1 is characterized by this.

12. It acquires contract information regarding a contract for a product or service by the viewer. The information processing system according to claim 1 is characterized in that the root of the corresponding image corresponding to the video viewed by the viewer for whom the contract has been established is made identifiable in the tree image.

13. It acquires viewing information regarding viewing of the video by the viewer. The information processing system according to claim 1 is characterized in that the viewing information is displayed on a screen different from the tree image for a plurality of the corresponding images of routes that satisfy a predetermined condition in the tree image.

14. The information processing system according to claim 1 is characterized in that it outputs material information created according to a plurality of the videos viewed by the viewer to the viewer.

15. A step of registering a plurality of videos including an explanation for the viewer regarding a product or service, a question to the viewer, and options for answers to the question. A step of receiving a designation of the playback order of a plurality of the videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure. An information processing method characterized by comprising this.

16. On a computer, A function of registering a plurality of videos including an explanation for the viewer regarding a product or service, a question to the viewer, and options for answers to the question. A function of receiving a designation of the playback order of a plurality of the videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure. A program for realizing this.

17. Registration means for registering a plurality of videos including an explanation for the viewer regarding a product or service, a question to the viewer, and a plurality of options for answers to the question. Receiving means for receiving a specification of the playback order of a plurality of videos using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure; A first input unit for specifying the video to be played when a first option among the plurality of options is selected by the viewer, a second input unit for specifying the video to be played when a second option among the plurality of options is selected by the viewer, and a third input unit for specifying the video to be played when none of the plurality of options is selected by the viewer, and display means for displaying the first input unit, the second input unit, and the third input unit on the tree image; Notification means for performing a predetermined notification according to the video specified by the first input unit, the second input unit, and the third input unit; Viewing means for causing the viewer to view a plurality of the videos according to the specifications in the first input unit, the second input unit, and the third input unit in the tree image; An information processing system characterized by comprising the above.

18. Registration means for registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and a plurality of options for answers to the question; Viewing means for causing the viewer to view a plurality of the videos based on a tree image in which corresponding images corresponding to the videos registered by the registration means are connected by a tree structure; An information processing system characterized by comprising the above.

19. A step of registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and a plurality of options for answers to the question; A step of causing the viewer to view a plurality of the videos based on a tree image in which corresponding images corresponding to the registered videos are connected by a tree structure; An information processing method characterized by comprising the above.

20. On a computer, A function of registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and a plurality of options for answers to the question; A function of causing the viewer to view a plurality of the videos based on a tree image in which corresponding images corresponding to the registered videos are connected by a tree structure; A program for realizing the above.

21. Registration means for registering a plurality of videos including an explanation for a viewer regarding a product or service, a question to the viewer, and a plurality of options for answers to the question; Receiving means for receiving a designation of the playback order of a plurality of the videos, using a tree image in which a plurality of corresponding images corresponding to the videos are connected by a tree structure; Notification means for issuing a notification prompting a person in charge to contact a viewer at a predetermined contact timing upon viewing of a specific one of the plurality of videos; An information processing system comprising the same.

22. The information processing system according to claim 21, wherein the notification means receives a setting regarding the notification, including at least a predetermined contact timing.

23. The information processing system according to claim 21, wherein the notification includes support information for assisting the person in charge who contacts the viewer.

24. The information processing system according to claim 21, wherein a specific video that triggers the notification is proposed based on a viewing history of the past videos.

25. The information processing system according to claim 21, wherein a plurality of the specific videos that trigger the notification are set, and the processing content regarding the notification is different for each of the plurality of specific videos.

Images