Content provision system, content provision method, and content provision program

Abstract

To provide a content provision system and the like capable of efficiently prompting a user to act.SOLUTION: A content provision system 1 comprises: a receiving unit that receives, from an information processing terminal 20, commodity information relating to a commodity specified by the information processing terminal 20; an acquiring unit that acquires an action history associated with a user of the information processing terminal 20 from a storage unit that stores the action history relating to each user; a content selecting unit that selects content to be displayed on the information processing terminal on the basis of the commodity information received by the receiving unit and the action history acquired by the acquiring unit; and a transmitting unit that transmits the content selected by the content selecting unit to the information processing terminal 20.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a content providing system, a content providing method, and a content providing program. Regarding the program. [Background technology]

[0002] In recent years, when providing content such as advertisements, the content provided is taking into consideration the attributes of the user. By selecting the appropriate item, users are effectively encouraged to take action.

[0003] For example, in Patent Document 1, a barcode created by reading a barcode attached to a product is Based on the read information, advertising information relating to the read information is created, and the advertising information is displayed on a display device. It has been proposed to output advertising information to the [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Publication No. 2020-95359 Summary of the Invention [Problem to be solved by the invention]

[0005] However, in the technology described in Patent Document 1, there are many considerations when providing content. The content that can be considered is limited, and more efficient methods of providing content are needed.

[0006] In view of the above circumstances, the present invention provides a content that can efficiently encourage user behavior. The purpose of this is to provide a content provision system, etc. [Means for solving the problem]

[0007] A content providing system according to one aspect of the present invention includes: a product of a product specified by an information processing terminal; A receiving unit that receives information from an information processing terminal and a storage unit that stores the behavior history of each user An acquisition unit acquires a behavior history linked to a user of the information processing terminal, and a receiving unit receives product information. and selecting content to be displayed on the information processing terminal based on the information and the behavior history acquired by the acquisition unit. a content selection unit that selects a content and transmits the content selected by the content selection unit to the information processing terminal; and a transmitting unit for receiving the signal.

[0008] The content providing system includes an information processing terminal that receives product information of a product specified by the information processing terminal and an information processing device that receives product information of a product specified by the information processing terminal. and displaying the information on the information processing terminal based on the behavior history associated with the user of the information processing terminal and accumulated thereon. To display appropriate content on a user's information processing terminal for content selection. can be done.

[0009] "System" means a device that is configured with information processing devices, etc., and that provides specific functions to users. This includes systems for such purposes. For example, server equipment, cloud computing, SP (Application Service Provider), Client Server The present invention is not limited to the above.

[0010] The program of the present invention can be stored on an optical disk such as a CD-ROM, a magnetic disk, a semiconductor Downloaded via various recording media such as memory or via a communication network The software can be installed or loaded onto a computer by

[0011] In this specification, the term "part" does not simply mean a physical configuration, but This also includes cases where the functions of a certain configuration are realized by software. Even if the functions are realized by two or more physical components, the functions of the two or more components are not realized by a single object. This may be realized by a physical configuration. [Effects of the Invention]

[0012] According to the present invention, a content providing system etc. that can efficiently encourage user behavior is provided. can be provided. [Brief explanation of the drawings]

[0013] [Figure 1] 1 is a configuration diagram of a content providing system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram of an information processing terminal according to an embodiment of the present invention. [Figure 3] 1 is a block diagram of a content providing device according to an embodiment of the present invention. [Figure 4] 3 is a flowchart showing a processing flow of the content providing system according to one embodiment of the present invention. [Figure 5] 10 is a flowchart showing a processing flow of a content providing system according to another embodiment of the present invention. [Figure 6] 10 is a flowchart showing a processing flow of a content providing system according to still another embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0014] [First embodiment] One embodiment of the present invention will be described in detail below. These are merely examples for explaining the present invention, and are not intended to limit the present invention to the embodiments. Furthermore, the present invention can be modified in various ways without departing from the gist of the invention. Those skilled in the art will be able to adopt embodiments in which the elements described below are replaced with equivalent elements. Such embodiments are also within the scope of the present invention. To facilitate the explanation, an embodiment in which the present invention is implemented using an information processing device will be described. However, as mentioned above, the present invention is not limited thereto.

[0015] <1. System configuration overview> FIG. 1 shows an example of the configuration of a content providing system 1 according to this embodiment. As shown in FIG. 1, the content providing system 1 provides content via a network N. The content providing system is configured by connecting a device 10 and an information processing terminal 20 to each other. The system 1 receives product information of the product specified by the information processing terminal 20 and stores the product information in the content providing device 10. By providing appropriate content to each user based on their behavioral history, This is a system that efficiently encourages users to take desired actions. The network N can be connected to a plurality of information processing terminals 20. The selects content and provides it to the user when the product information is received as a trigger. Therefore, the content providing system 1 provides the content by checking whether the product is actually purchased. The content providing system 1 does not need to determine whether the product has been purchased. Content can be provided not only after purchase but also before the purchase of a product.

[0016] Network N is composed of a wireless network and a wired network. Examples of networks include mobile phone networks and PHS (Personal Handyphone System) networks. one System) network, wireless LAN (Local Area Network), infrared Wired communication, Bluetooth (registered trademark), wired LAN, telephone line, power line network, There are networks that comply with IEEE1394, etc.

[0017] In this specification, product information is information relating to a product identified by an information processing terminal. Product information includes, for example, product name, product category, product distributor, product price, and The product code may be a predetermined product code, for example, a JAN code. , barcodes, QR codes (registered trademark), etc. For example, product codes are used by The product code is a globally recognized product identification number that indicates which product belongs to which manufacturer. ,The business which has the brand of the product can identify the business that is loaned from the designated management center. It can be set for each product using the business code. Products with a product code set For example, product data such as JICFS / IFDB (JAN Code Integrated Product Information Database) In the product database, product codes are managed in a unified manner. Business information and product names are associated and managed.

[0018] In this specification, the term "behavior history" refers to a history of a user's behavior. The history includes product purchase history, store visit history, movement history, content viewing history, and product information. The behavioral history may include a purchase history of the user in a physical store. The content provider of the content provision system 1 is The user's behavior history can be acquired by any method. For example, International Publication No. 2004 / 0032644 is 15 / 137065, etc., to obtain the purchase history of a user at multiple physical stores. You may obtain it.

[0019] <2. Configuration> The configuration of the content providing system 1 according to the present invention will be described below. <2-1. Functions of the information processing terminal 20> The information processing terminal 20 is an information processing terminal capable of communicating with the content providing device 10 via the network N. Specifically, the information processing terminal 20 is, for example, a mobile phone, a smartphone, , PC (Personal Computer), PDA (Personal Digi) tal Assistants, tablets, and wearable devices , game consoles, etc., but are not limited to these.

[0020] FIG. 2 is a functional block diagram showing an example of the functions of the information processing terminal 20. As shown in FIG. The information processing terminal 20 includes a control unit 210 including a processor such as a CPU and a memory, and a network a communication unit 220 for connecting to the network N, and a touch panel for receiving operations from the user. and various programs and data required for executing the processes in the control unit 210. The storage unit 240 stores data, the display unit 250 displays a screen, and the product or product information is read. and a reading unit 260 for reading the information.

[0021] The user of the information processing terminal 20 installs a predetermined application (hereinafter, “ By installing the application, the content provided by the content providing device 10 can be The predetermined service may become available.

[0022] A user who has installed the application operates the information processing terminal 20 to select products of interest. The product is identified by reading the product at a store, home, etc. using the reading unit 260. Alternatively, the input unit 230 may be used to search for product names or browse products. This may be done by selecting the product on a page displayed on the information processing terminal.

[0023] When the information processing terminal 20 identifies a product using the reading unit 260, the product may also be directly identified. By selecting a product on the page displayed by the information processing terminal 20, product information can be acquired. In this case, the communication unit 220 may acquire product information of the identified product from the page. The information processing terminal 20 reads the product information directly from the product or displays the product information on the information processing terminal. The product information acquired from the page is transmitted to the content providing device 10. From the viewpoint of obtaining information, the information processing terminal 20 preferably uses the reading unit 260 to read the information from the product. It goes without saying that there is no particular limitation on where product information can be obtained. do not have.

[0024] The control unit 210 calculates the location of the information processing terminal 20 from the GPS and the information input by the input unit 230. , the location information of the information processing terminal 20 may be acquired.

[0025] The communication unit 220 has a function of transmitting product information to the content providing device 10 and a function of The communication unit 220 may have a function to receive content from the service device 10. The communication unit 220 has functions as a transmitter and a receiver. and information about the user of the information processing terminal 20 to the content providing device 10. The communication unit 220 may receive information regarding rewards, which will be described in detail below.

[0026] The memory unit 240 may store the product information read by the reading unit 260, and the communication unit 220 The received content may be stored. Information regarding the reward may be stored.

[0027] The display unit 250 displays the content received by the communication unit 220. The reward received by the communication unit 220 may be displayed, as will be described in detail later. It may be displayed.

[0028] The reading unit 260 reads product information from the product by reading a product code attached to the product. (e.g., JAN code, barcode, QR code (registered trademark)) is recognized by the imaging function a method of capturing an image of the appearance of a product using an imaging function and estimating product information through image recognition; One example is a method of reading the IC tag attached to the product and acquiring the product information stored in the IC tag. It can be obtained.

[0029] <2-2. Functions of the content providing device 10> An example of the function of the content providing device 10 will be described with reference to FIG. The content providing device 10 is a computer connected to a network N. , for example, implemented by a computer and / or a server.

[0030] FIG. 3 is a functional block diagram showing an example of the functions of the content providing device 10. As shown in the figure, the content providing device 10 includes a control unit 110, a storage unit 120, and an input unit 130. The device has a display unit 140, a receiving unit 150, and a transmitting unit 160. It may be physically realized by one computer or server, or may be realized by multiple computers. For example, the storage unit 120 may be implemented as a server. It may be located in a different physical space from the computers that perform other functions. stomach.

[0031] The control unit 110 includes an arithmetic processing unit made up of a processor such as a CPU or an MPU, a memory such as a RAM, etc. The calculation processing unit calculates the process data stored in the storage unit 120 based on various inputs. By running this program, various functional units are activated. - It may be stored in a recording medium such as a ROM, may be distributed via a network N, The memory may be installed in a computer. It is used to temporarily store various data required for calculations during the execution of the process. 110 functions as an acquisition unit 111, a content selection unit 112, and a reward selection unit 113. It has.

[0032] The storage unit 120 is configured by a storage device such as a hard disk, and stores the data in the control unit 110. It stores various programs required to execute the processes and data required to execute the programs. The storage unit 120 further stores a user information database (hereinafter referred to as " The "database" is also referred to as "DB.") 121, store DB 122, content DB 123 , and a reward DB 124 are stored.

[0033] The input unit 130 is configured to receive operations from the administrator of the content providing device 10. The input unit 130 is, for example, a keyboard, a mouse, a touch panel, a microphone, etc. This can be achieved.

[0034] The display unit 140 displays various information output from the content providing device 10. The display unit 140 may be realized by a display, a monitor, or the like. can be done.

[0035] The receiving unit 150 receives the product information of the product specified by the information processing terminal 20 from the information processing terminal 20. The receiving unit 150 receives information about the user of the information processing terminal 20, Location information etc. may also be acquired.

[0036] The transmitting unit 160 transmits the content selected by the control unit 110 to the information processing terminal 20 . The transmitting unit 160 may transmit the reward selected by the control unit 110 to the information processing terminal 20. The reward selected by the control unit 110 is not directly transmitted to the information processing terminal 20 but is stored in the storage unit 120. The user information may be stored in the user information DB 121 in the system.

[0037] The receiving unit 150 and the transmitting unit 160 connect the content providing device 10 to the network N. The receiving unit 150 and the transmitting unit 160 are configured to have the same or similar physical configuration. The receiving unit 150 and the transmitting unit 160 may be implemented by, for example, a LAN card, an analog modem, ISDN modem, etc., and these are connected to the processing unit via a transmission path such as a system bus. This can be realized from the interface for connecting.

[0038] The storage unit 120 stores a user information DB 121, a store DB 122, a content DB 123, and a reward DB 124.

[0039] The user information DB 121 stores the behavior history, attributes, and service usage status for each user. The user's behavioral history, attributes, and service usage status may be registered. The information may be managed by the user ID.

[0040] As described above, the behavioral history preferably includes the user's purchase history in a physical store. Preferably, the user information DB 121 includes a purchase history of a plurality of physical stores. The behavior history for a predetermined period set by the administrator of the content providing device 10 may be registered. The history may be acquired from the information processing terminal 20. By registering the collected behavior history in the user information DB 121, the purchase history of the user at multiple physical stores can be It can select the content to provide based on the user's history, which allows for more efficient user experience. You can provide content that encourages action.

[0041] More specifically, the purchase history includes, for example, a product code, a receipt image taken by the user, and the relevant Including receipt information extracted from receipt images, shopping scene images taken by users, etc. Receipt information can be extracted as text data from the image of the receipt when purchasing the product. Receipt information includes, for example, the product name, sales price, and the information the user has purchased. In addition to the number of items purchased, the information includes the store's phone number, store name, purchase date and time, etc.

[0042] The shopping scene image refers to an image of the purchased product. The user's information and the user's location information when registering the purchase information will also be stored as purchase information. is also possible.

[0043] Furthermore, the purchase history includes images of scenes in which the purchased product is used (usage scene images). Also, evaluation information, which is information on the evaluation of the use of the purchased product by the user, is linked to the purchase history. The evaluation information may be, for example, information about the satisfaction with the purchased product, impressions, etc. The usage scene image includes the product and the surrounding situation of the product in use. It is desirable that the image shows the user's purchase history. This will enable manufacturers, distributors, and other companies to understand how products are used and how they are actually used. For example, the user of the information processing terminal 20 may use an application to store receipt information and the like in the user information D. By registering in B121, you may register your purchase history. The app that identifies products and the app that registers purchase history may be the same app, but they may be different apps. For example, an app that registers a purchase history may be a household account book app.

[0044] User attributes include age, gender, occupation, address, date of birth, marital status, and family structure. Age, family members living together, annual income, annual household income, and other voluntarily acquired user attribute information. In addition, user attributes include information about rewards held by the user (e.g., coupons, points, etc.). Attributes may include, for example, the number of entries, information about the prizes being entered, and the level. When installing the software on the information processing terminal 20, it is preferable for the user of the information processing terminal 20 to register the software. The level can be set according to the number of times you answer surveys and evaluation requests within the app. This is information that will be provided.

[0045] The service usage status is the status of the content providing device 10 by the user of the information processing terminal 20. In the context of the use of a specified service (hereinafter referred to as "designated service") set by the administrator The service usage status includes whether or not you use the designated service, how often you use it, and how often you use the service. The service usage status may include information such as a rank that is given depending on the situation. The user may input the information himself / herself, or the administrator of the content providing device 10 may input the information based on the user's attributes. The user information DB 12 may be acquired by inquiring of the administrator who implements the designated service. 1 may store usage information for multiple services.

[0046] The store DB 122 stores information about stores that sell products. In the store DB 122, the store ID is associated with the store name, address, telephone number, and store code. The store code is a code indicating the group to which the store is classified. For example, the same store code is assigned to stores of the same business type.

[0047] The content DB 123 stores content IDs, content details, etc. in association with each other. The contents include, for example, product information, product advertisements, and information on designated services. , information about compensation, survey requests, evaluation requests, etc.

[0048] The product information includes a detailed description of the product, product evaluation information, etc. It may be information based on the results of user surveys and evaluations. .

[0049] Product advertisements include information on how to use the product, campaign information, coupons, etc. Product advertisements may, for example, be for sister or related products of the product. The information on the method may include, for example, the preferred method of using the product or examples of use. For example, if the product is a food ingredient or seasoning, information on how to use the product should be included in the The campaign information may be a recipe for a dish using the product. The campaign information may be information about a price reduction of the product, etc. The coupon may be one that can be used immediately when purchasing the product, or one that can be used for the next purchase or later. The coupon may be used when purchasing a single product. In addition to the above information, the product advertisement may also include, for example, Rankings of sister or related products (e.g., best-selling rankings, rating rankings, Price rankings, etc.), comparison information on sister or related products of the product, and advertising content such as videos It may also include content.

[0050] The information about the designated services is information to promote the use of the designated services, campaign information on the designated service, and This includes information to facilitate the start of the project.

[0051] The information regarding rewards will be detailed below, including a notice of the period for which rewards will be granted, and the period for receiving rewards. The user may receive information about the reward, such as the terms and conditions of the reward. To obtain information related to the product, submit product information, or receive the displayed rewards, Trying to achieve something.

[0052] The survey request asks for comments on the product and answers to questions. The evaluation request may also ask the user to enter a numerical value for the degree of satisfaction with the product. The user's response to the questionnaire and evaluation request can be, for example, the level of satisfaction with the purchased product, Impressions, user comments on products, responses to surveys from companies to users, satisfaction This includes information such as the numerical value of the degree of satisfaction. It is also possible to request the input of gender information.

[0053] The reward DB 124 stores reward IDs, reward details, etc. in association with each other. The content may include, for example, points, information that can be exchanged for prizes or products (including coupons, etc.), and information about prize draws. It includes information on eligibility, level, etc. Points are awarded when a certain number of points are reached. It refers to something that can be exchanged for gifts or cash. Rewards can also be used to earn points or prizes through lotteries or raffles. The reward can be a video showing whether or not you have won the prize. Such predetermined conditions may be, for example, the right to not read the product. The purpose of the purchase may be to actually purchase the specified product.

[0054] The control unit 110 includes an acquisition unit 111, a content selection unit 112, and a reward selection unit 113. It has all the functions.

[0055] The acquisition unit 111 identifies the product and associates it with the user of the information processing terminal 20 that transmitted the product information. Specifically, the receiving unit 150 acquires the user information from the user information DB 121. When receiving the information, the acquisition unit 111 acquires the user of the information processing terminal that transmitted the received product information. The information processing terminal 20 identifies the user ID and a token linked to the user ID. The information for identifying the user may be linked to the product information and transmitted to the content providing device 10. The acquisition unit 111 acquires the user ID and the information associated with the user ID stored in the information processing terminal 20. Alternatively, after acquiring the terminal ID of the information processing terminal 20, Then, the terminal ID is compared with the terminal ID stored in the user information DB 121 and acquired. The user ID corresponding to the terminal ID may be specified.

[0056] Next, the acquisition unit 111 acquires the user information of the user of the information processing terminal from the user information DB 12 The user information to be acquired is not particularly limited as long as it includes the behavior history. In addition to the user's behavioral history, the user's attributes and / or service usage status are also acquired. That's fine.

[0057] The acquisition unit 111 acquires information other than user information from the storage unit 120 or from a content provider. Such information may be acquired from a server installed outside the service device 10. For example, information about products registered in a product database can be included. The receiving unit 150 queries the product database based on the acquired product information. , information other than the product information acquired by the receiving unit 150 regarding the relevant product may be additionally acquired. .

[0058] The content selection unit 112 selects the product information received by the receiving unit 150 and the The information processing terminal 20 displays the user information (including at least the behavior history) based on the user information. The content selection unit 112 selects the content to be displayed. Content related to competing products, products included in the purchase history included in the acquired behavioral history, Content related to products in the same category, products sold by companies that provide designated services You may select the content you wish to use.

[0059] The content selection unit 112 processes information received by the receiving unit 150 when selecting content. location information of the management terminal 20, user information other than the behavior history acquired by the acquisition unit 111, and 111 may consider information other than the user information acquired by the This includes user attribute information, the usage status of designated services, etc. The information includes information about the relevant product acquired by querying the product database. For example, the content selection unit 112 may select the information other than the product information acquired by the content selection unit 112. When purchasing products sold by companies that provide designated services to users of designated services You may select information that will be rewarded to you, and the information will be sold by companies that provide designated services. A company that provides designated services to users identified by scanning competing products of a product. Promotional information on products sold by companies and designated services are provided as a condition for purchasing products sold by companies. The reward grant information may be selected so that the reward is given to the user.

[0060] The content selection unit 112 selects content stored in the content DB 123. If the content DB 123 does not contain the appropriate content, Create content or provide appropriate content to the administrator of the content providing system 1 For example, the content selection unit 112 may request the creation of a The content selection unit 112 may accept the creation of content from the When accepting the order, please provide the name of the content, the target product, and the target product. Content that records evaluation requests, surveys, coupons, etc. that you want users to use. It is preferable to accept the content and the conditions of the user to whom the content is to be sent. The created content is stored in the content DB 123 of the content providing device 10. can be.

[0061] Furthermore, the content selection unit 112 may select a location specified by the location information of the information processing terminal 20. The product information received is sent to users of the same age group who live in the area. You can also create product advertisements that include average satisfaction levels and comments about the product. This allows users who are looking to purchase a product to see other users' actual opinions of that product. Based on the evaluation, the user can decide whether or not to purchase the product.

[0062] Furthermore, the content selection unit 112 selects a product corresponding to the received product information in the behavior history. Content related to products that are frequently purchased together with other products (advertising, The content selection unit 11 may select information regarding the acquisition of a reward as a condition. 2 can also create content according to the type and carrier of the information processing terminal 20. do.

[0063] The reward selection unit 113 selects the product information received by the receiving unit 150 and the user information acquired by the acquiring unit 111. Based on the user information (including at least the behavior history), the information processing terminal 20 or the information processing The user selects whether or not to grant a reward to the account linked to the user of the management terminal 20, and the type of reward. For example, the reward selection unit 113 may select a reward when a predetermined product is specified by the information processing terminal 20. A reward may be given, and a reward may be given when the behavioral history includes a purchase history of a predetermined product, A predetermined product is specified by the information processing terminal 20, and the purchase history of the predetermined product is included in the behavior history. The reward selection unit 113 may award a reward if the product information includes a competing product. The right to receive rewards on the condition that you purchase, and the purchase history included in the acquired behavioral history The right to receive rewards on the condition that you purchase products in the same category as the product being sold, and the right to receive rewards on the condition that you purchase products in the same category as the product being sold. You can select the right to receive rewards by purchasing products sold by companies that provide services. You may.

[0064] The reward selection unit 113 determines whether or not a reward is selected and the type of reward based on the information received by the receiving unit 150. The location information of the information processing terminal 20, user information other than the behavior history acquired by the acquisition unit 111, and Information other than the user information acquired by the acquisition unit 111 may be taken into consideration. The information includes user attribute information, the usage status of designated services, etc. The other information includes the received information about the relevant product obtained by querying the product database. For example, the reward selection unit 113 may select a reward other than the product information acquired by the reward selection unit 150. You may choose to reward users of the service and provide designated services. A company that provides designated services to users who have identified competing products sold by a company You may also choose to have the right to earn rewards on the condition that you purchase products sold by the business.

[0065] The selected reward is transmitted to the information processing terminal 20 by the transmitting unit 160 together with the content. Alternatively, the information on the given reward may be linked to the user ID and registered in the user information DB 121. You may record it.

[0066] The content providing device 10 may have a functional configuration other than that shown in FIG. 3. For example, the content providing device 10 stores a user information DB, a store DB, a content DB, and The system may have databases other than the reward DB. Examples of such databases include For example, there is a product database. The product database contains information such as product name, product category, product distributor, The price of the product, a product code uniquely assigned to each product, etc. may be registered for each product.

[0067] <3. Processing flow> The processing flow in the content providing system 1 will be described with reference to FIG.

[0068] First, the information processing terminal 20 identifies a product and acquires product information about that product (S10). The communication unit 220 of the information processing terminal 20 transmits the product information to the content providing device 10 (S 11) In addition to product information, the information processing terminal 20 can also store information about the user of the information processing terminal 20. Such information may include location information of the information processing terminal 20, user information, etc. It contains the user ID and user attributes.

[0069] Next, the receiving unit 150 of the content providing device 10 receives the product information (S20). At this time, the acquisition unit 111 of the content providing device 10 receives, for example, the product information from the information processing device that transmitted the product information. The terminal ID of the terminal 20, the user ID of the user who uses the terminal, or either of these By acquiring the associated token or the like, the user who sent the product information is identified.

[0070] Next, the acquisition unit 111 of the content providing device 10 acquires user information linked to the identified user. The user's behavior history stored in the user information DB 121 is acquired (S21). The acquiring unit 111 may acquire user information other than the behavior history.

[0071] The content selection unit 112 of the content providing device 10 selects the received product information and the acquired line. Based on the movement history, the content to be displayed on the information processing terminal 20 is selected (S22). At this time, as described above, the content selection unit 112 selects the information processing terminal 111 that the receiving unit 150 has received. The location information of the terminal 20, the user information other than the behavior history acquired by the acquisition unit 111, and the Information other than the user information acquired by 1 may be considered. Content selection is as described above. implement.

[0072] Next, the transmitting unit 160 of the content providing device 10 transmits the content selected in S22 as information. It is transmitted to the processing terminal 20 (S23).

[0073] The information processing terminal 20 receives the content transmitted from the content providing device 10 through the communication unit 220. The information processing terminal 20 receives the content (S12). The information processing terminal 20 stores the received content in the storage unit 24. It may or may not be saved to 0.

[0074] FIG. 5 shows the process in the content providing system 1 when selecting whether or not to provide a reward and the type of reward. The process flow in steps S10 to S13 and S20 to S23 is shown in FIG. The process is similar to that in

[0075] After transmitting the content (S23), the content providing device 10 selects the reward in the reward selection unit 113. The user selects whether to grant a reward (S24). If so (Yes), the reward selection unit 113 further selects the type of reward from the reward DB 124 ( If the user chooses not to grant a reward (No), the reward selection is completed without granting the reward. The selection step is completed. Whether or not a reward is given is determined based on, for example, whether or not the condition for giving a reward is met. We choose to give rewards to users who do so and not to give rewards to users who do not. You may choose.

[0076] The conditions for granting a reward may be, for example, any of the following conditions in the reward DB 124: If the reward is registered, it will be given when the following conditions are met: If the product information is related to a specific product, the behavior history acquired in S21 includes the specified behavior. If the product information received in S20 is related to a specific product and the behavior history acquired in S21 If the specified behavior is included in the specified service; if the usage status of the specified service is specified, S20 When the product information received is related to a specific product; when the usage status of the designated service is specified If the behavior history acquired in S21 includes a specified behavior, use of the specified service If the situation is a predetermined case, the product information received in S20 is related to a specific product, and in S21 If the acquired behavior history contains a specific behavior. The type of reward is selected as described above. This will be implemented.

[0077] The content providing device 10 transmits the reward selected by the reward selecting unit 113 to the information processing terminal 110 in S25. 20 or the account linked to the user of the information processing terminal 20 (S25). The selected reward may be transmitted to the information processing terminal 20 by the transmitting unit 160 together with the content. Alternatively, after transmitting the content (S12), the transmitting unit 160 may transmit the content to the information processing terminal 20. Or, you can register the information of the given reward in the user information DB 121 in association with the user ID. Good too.

[0078] In addition, if the reward is a right to receive reward by fulfilling certain conditions The conditions for receiving rewards include, but are not limited to, the following three types: I can't.

[0079] 1. When a specified condition is met (for example, when a specified product is actually purchased) For example, this occurs when the information processing terminal 20 transmits a receipt image or a purchasing scene image. In this case, when the issuing conditions are met, the reward is preferably displayed on the information processing terminal 20. I wish.

[0080] 2. When a specified period of time has elapsed since a specified condition was met (e.g., when a specified product is actually (When a specified period has passed since the purchase) The predetermined period may be, for example, when the information processing terminal 20 transmits a receipt image or a purchasing scene image. In this case, if the issuing conditions are met, the information processing The terminal 20 preferably displays the reward.

[0081] 3. When a user responds to a survey or evaluation request If the content selection unit 112 selects a survey request and / or an evaluation request, the user You can receive rewards when you answer a survey or evaluation request. When the conditions are met, it is preferable that a reward be displayed on the information processing terminal 20.

[0082] [Second embodiment] In the second and subsequent embodiments, descriptions of matters common to the first embodiment will be omitted, and differences will be described. In particular, the same effects and advantages due to the same configurations will be explained for each embodiment. will not be mentioned in detail.

[0083] As shown in FIG. 6, in this embodiment, after the content providing device 10 receives the product information, (S30), the acquisition unit 111 identifies the user and checks whether the user has a behavior history. This embodiment differs from the first embodiment in that the determination is made (S31).

[0084] Specifically, the acquisition unit 111 identifies the user who transmitted the product information in the same manner as in S20. Then, it is determined whether the user is registered in the user information DB 121 (S31). The user is not registered, or even if they are registered, their behavioral history is not registered. If there is no such user (No), the attributes of the already registered user are referenced or information processing is performed. A query for inputting user attributes is sent to the terminal 20, and the user attributes are acquired. The acquisition unit 111 acquires the behavior history of a user whose attributes are similar to those of the user (S33). In addition, if no behavior history is registered in step S31 (No), A step of terminating the process when the user does not exist may be added.

[0085] When the user information DB 121 has registered the behavior history of the user who transmitted the product information (Yes), the acquisition unit 111 acquires the user's behavior history in the same manner as in S21 (S32). The subsequent steps S34 to S35 are omitted because they are performed in the same manner as steps S22 to S23. In the embodiment, the presence or absence and type of reward may be selected in the same manner as in the processing flow shown in FIG. stomach.

[0086] In this way, the content providing system according to this embodiment can provide information to users who do not have a behavior history. It is possible to efficiently select content to be provided to users. Other configurations and functions of the content providing system are the same as those in the first embodiment.

[0087] The present invention has been described above with reference to the accompanying drawings. The above is for the purpose of simplification and is not intended to limit the scope of the present invention. The disclosure may be modified or improved without departing from the spirit of the disclosure. Each step in the processing flow is partially modified to the extent that no contradiction occurs in the processing content. The processing steps can be omitted, or the order of the steps can be arbitrarily changed or executed in parallel.

[0088] [Note] The present invention includes the following embodiments. [1] a receiving unit that receives product information of a product identified by an information processing terminal from the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. an acquisition unit that acquires history; Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, a content selection unit that selects content to be displayed on the information processing terminal; a transmitting unit that transmits the content selected by the content selecting unit to the information processing terminal; A content providing system comprising: [2] Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, Whether or not a reward will be given to the information processing terminal or an account linked to the user of the information processing terminal; and a reward selection unit for selecting a type of reward, the transmitting unit further transmits the reward selected by the reward selecting unit to the information processing terminal; [1] The content providing system according to the present invention. [3] The behavioral history includes the user's purchase history in a physical store. [1] or [2]. A content providing system. [4] The purchase history includes purchase histories from multiple physical stores. [3] A content providing system according to the present invention. [5] the receiving unit further receives location information of the information processing terminal; The selection by the content selection unit or the reward selection unit is further based on the location information. This is carried out A content providing system according to any one of [1] to [4]. [6] The acquisition unit acquires a usage status of a predetermined service by a user of the information processing terminal. , The selection by the content selection unit or the reward selection unit further determines whether or not the predetermined service Based on usage, A content providing system according to any one of [1] to [5]. [7] receiving product information of the product identified by the information processing terminal from the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. To obtain history, Displaying on the information processing terminal based on the received product information and the acquired behavior history Selecting content to be displayed; transmitting the selected content to the information processing terminal; Content delivery methods, including: [8] Computer, a receiving unit that receives, from the information processing terminal, product information of the product identified by the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. Acquisition section to acquire history; Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, a content selection unit for selecting content to be displayed on the information processing terminal; and a transmitting unit that transmits the content selected by the content selecting unit to the information processing terminal; A content provision program that functions as a [Explanation of symbols]

[0089] 1...Content providing system, 10...Content providing device, 20...Information processing terminal, 11 0...control unit, 111...acquisition unit, 112...content selection unit, 113...reward selection unit, 120 ...storage unit, 121...user information DB, 122...store DB, 123...content DB, 12 4... Reward DB, 130... Input unit, 140... Display unit, 150... Receiving unit, 160... Transmitting unit, 2 10...control unit, 220...communication unit, 230...input unit, 240...storage unit, 250...display unit, 2 60...Reading unit.

Claims

1. a receiving unit that receives product information of a product identified by an information processing terminal from the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. an acquisition unit that acquires history; Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, a content selection unit that selects content to be displayed on the information processing terminal; a transmitting unit that transmits the content selected by the content selecting unit to the information processing terminal; A content providing system comprising:

2. Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, Whether or not a reward will be given to the information processing terminal or an account linked to the user of the information processing terminal; and a reward selection unit for selecting a type of reward, the transmitting unit further transmits the reward selected by the reward selecting unit to the information processing terminal; The content providing system according to claim 1 .

3. The behavioral history includes the user's purchase history in a physical store.

3. The content providing system according to claim 1.

4. The purchase history includes purchase histories from multiple physical stores. The content providing system according to claim 3 .

5. the receiving unit further receives location information of the information processing terminal; The selection by the content selection unit is further performed based on the location information.

3. The content providing system according to claim 1.

6. The acquisition unit acquires a usage status of a predetermined service by a user of the information processing terminal. 、 The selection by the content selection unit is further based on the usage status of the predetermined service. To be carried out 3. The content providing system according to claim 1.

7. receiving product information of the product identified by the information processing terminal from the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. To obtain history, Displaying on the information processing terminal based on the received product information and the acquired behavior history Selecting content to be displayed; transmitting the selected content to the information processing terminal; Content delivery methods, including:

8. Computer, a receiving unit that receives, from the information processing terminal, product information of the product identified by the information processing terminal; A memory unit stores the behavior history of each user, and the behavior associated with the user of the information processing terminal is stored in the memory unit. an acquisition unit for acquiring history; Based on the product information received by the receiving unit and the behavior history acquired by the acquiring unit, a content selection unit that selects content to be displayed on the information processing terminal; and a transmitting unit that transmits the content selected by the content selecting unit to the information processing terminal; A content provision program that functions as a

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