Information display system

Abstract

To provide an information display system allowing a customer side to obtain commodity knowledge readily and allowing an actual shop side to let more customers obtain commodity knowledge.SOLUTION: An information display system 1 can display information on an explanation of commodities for allowing multiple customers P1, P2, P3, P4, and the like to select the commodities, and includes: an operation terminal 2 operated by an operator M; a display device 3 for projecting an image required for the explanation of commodities onto a screen of a display section 31 such that the customers P1, P2, P3, P4, and the like can visually recognize it from among images projected onto a screen of a display section 21 of the operation terminal 2 by operation of the operation terminal 2 by an operator M; and a storage section 11 for storing data regarding the explanation of commodities.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an information display system capable of displaying product description information for a plurality of customers to select products. [Background technology]

[0002] In recent years, mail order sales have become increasingly popular for purchasers to purchase goods.

[0003] On the other hand, for example, when it comes to home appliances, there is a continuing need for customers to see the actual product before purchasing, and there are still many buyers who visit physical stores such as home appliance retailers to make their purchases.

[0004] Physical stores are also expanding their product lineups to meet these customer needs.

[0005] Conventionally, when purchasing a product through mail order, many buyers search for product reviews on a network such as the Internet before making a purchase.

[0006] For this reason, some purchasers use product reputation information on networks such as the Internet when visiting a physical store to purchase a product (see Patent Document 1, etc.). [Prior art documents] [Patent documents]

[0007] [Patent Document 1] Japanese Patent Application Publication No. 2023-134990 Summary of the Invention [Problem to be solved by the invention]

[0008] However, when actually purchasing a product, it is often safer to consult in detail with a salesperson at a physical store before making a purchase, as this allows you to make a purchase with confidence.

[0009] On the other hand, many customers would like to first gain some product knowledge in a casual manner before consulting in more detail, and many brick-and-mortar stores want as many customers as possible to gain product knowledge and make better purchases that they will not regret.

[0010] The present invention has been made in consideration of these circumstances, and its purpose is to provide an information display system that allows customers to easily obtain product knowledge and allows brick-and-mortar stores to allow more customers to obtain product knowledge. [Means for solving the problem]

[0011] In order to achieve the above object, the invention described in claim 1 is an information display system capable of displaying product description information to a plurality of customers to enable them to select a product, comprising: an operation terminal to be operated by an operator; a display device for displaying images necessary for the product description on the screen of the display unit, among images displayed on the screen of the display unit by the operator's operation of the operation terminal, so that the images are visible to the customer; and a memory unit for storing data related to the product description, wherein the operation terminal has an image output unit for sending the image data to the display device, and a control unit for collectively controlling the memory unit and the image output unit, and for displaying the images necessary for the product description on the screen of the display unit of the display device by the operator's operation of the operation terminal.

[0012] The invention described in claim 2 is characterized in that, in the invention described in claim 1, it further comprises a photographing means and a sound collecting means, wherein the video of the product explanation displayed on the screen of the display unit of the display device is photographed by the photographing means, the audio of the product explanation is collected by the sound collecting means, and the video and the audio are distributed via a network and can be viewed on a terminal owned by a customer who is not at the site where the product explanation is being given.

[0013] The invention described in claim 3 is characterized in that, in the invention described in claim 2, it further comprises a related product extraction unit that extracts product data including at least a photo and price of a product corresponding to the product being described from the memory unit, and the control unit displays the product data on a part of the screen of the display unit of the terminal as a product purchase column connected to a settlement processing means.

[0014] The invention described in claim 4 is characterized in that, in the invention described in claim 1, it further comprises a location identification device that emits radio waves to identify the location information of the customer, and a customer identification means that can recognize the customer from the registered customer information of the customer who owns the terminal, and the location identification device and the customer identification means recognize the customer who is present on site, and the customer information of the customer is sent to the operation terminal and can be displayed on the display unit of the operation terminal.

[0015] The invention as set forth in claim 5 is characterized in that in the invention as set forth in claim 4, the location specifying device comprises a beacon provided at the site.

[0016] The invention described in claim 6 is characterized in that, in the invention described in claim 2, the terminal further comprises a customer identification means capable of recognizing the customer who is watching the video and audio of the product description from the registered customer information of the customer, and the customer identification means recognizes the customer who is not at the site, and the customer information of the customer is sent to the operation terminal, and can be displayed on the display unit of the operation terminal.

[0017] The invention described in claim 7 is characterized in that, in the invention described in claim 4 or 6, the operator operates the operation terminal to refer to the customer information of the customer, and the image of any of the product descriptions is retrieved from the memory unit and can be displayed on the screen of the display unit of the display device.

[0018] The invention described in claim 8 is characterized in that in the invention described in claim 7, the customer information includes survey information directly or indirectly related to the product.

[0019] The invention described in claim 9 is characterized in that, in the invention described in claim 1 or 2, it further comprises a customer detection means, and a summary generation means which, when the customer detection means detects an additional customer who joins in midway after the operator has started the product explanation, generates a summary from the start of the product explanation to the detection of the customer so that it is displayed on a part of the screen of the display unit of the display device.

[0020] The invention described in claim 10 is characterized in that, in the invention described in claim 1 or 2, the products also include the services they handle. [Effects of the Invention]

[0021] According to the invention of claim 1, the operation terminal is configured to integrally control the image output unit for sending image data to the display device, the memory unit, and the image output unit, and to display images necessary for product explanations on the screen of the display unit of the display device through operation of the operation terminal by the operator. This allows customers to easily acquire product knowledge by simply looking at the screen of the display unit where the operator explains and listening to the operator's product explanation, and the brick-and-mortar store side can, for example, have more customers acquire product knowledge by just operating the display device and explaining the product via the operation terminal by a single operator, leading to more product sales.

[0022] According to the invention of claim 2, the device further comprises a photographing means and a sound collecting means, and the video of the product explanation displayed on the screen of the display unit of the display device is photographed by the photographing means, and the audio of the product explanation is collected by the sound collecting means, and this video and this audio are distributed via a network and can be viewed on a terminal owned by a customer who is not at the site where the product explanation is being performed. This allows, for example, a customer's family who is at the site to receive the product explanation together even if they are not at the site, allowing them to make a more satisfactory purchase.

[0023] According to the invention of claim 3, the device further comprises a related product extraction unit that extracts product data, including at least a photo and price of the product corresponding to the product description, from the storage unit, and the control unit displays the product data as a product purchase column connected to the settlement processing means on a part of the screen of the display unit of the terminal. This allows customers who are not at the site where the terminal is owned to not only receive product descriptions from a remote location, but also complete the payment process for the product.

[0024] According to the invention of claim 4, the system further comprises a location identification device that transmits radio waves to identify the location information of a customer, and a customer identification means that can recognize the customer from the customer information registered by the customer who owns the terminal, and the location identification device and the customer identification means identify the customer at the site, and the customer information of the customer is sent to the operation terminal and can be displayed on the display unit of the operation terminal. This allows the operator to look at the customer information and understand which customers at the site where the product explanation is being held are likely to purchase what kind of product, and can explain the product based on that information.

[0025] According to the invention described in claim 5, the location identification device is a beacon installed on-site. As the location identification device is a beacon on-site, even if the site is in a condition where radio waves from a GPS satellite are difficult to reach, it is possible to accurately identify the location information of the terminal owned by the customer on-site.

[0026] According to the invention of claim 6, the terminal further comprises a customer identification means capable of identifying customers from registered customer information of customers who are viewing the video and audio of the product explanation, and the customer identification means recognizes customers who are not present at the site, and the customer information of these customers is sent to the operation terminal and can be displayed on the display unit of the operation terminal. This allows the operator to look at the customer information and understand what kind of products the customers viewing the product explanation on the terminal tend to want to purchase, and can explain the product based on that information.

[0027] According to the invention described in claim 7, the operator operates the operation terminal to refer to the customer information of the customer, and an image of any product description can be retrieved from the storage unit and displayed on the screen of the display device. This allows the product description to be tailored to the trends in the customer information, thereby further satisfying the customer.

[0028] According to the invention of claim 8, the customer information includes survey information directly or indirectly related to the product. This allows product explanations to be made in line with the survey information that strongly reflects the customer's purchasing intentions, thereby further satisfying the customer.

[0029] According to the invention of claim 9, the system further comprises customer detection means, and summary generation means for, when the customer detection means detects an additional customer who joins in midway through the product explanation by the operator after the product explanation by the operator has started, generating a summary of the period from the start of the product explanation until the customer is detected so that the summary is displayed on a part of the screen of the display unit of the display device. This allows the additional customer who joins midway through the product explanation to understand the outline of the part of the product explanation that was not covered in the summary, and to continue to meaningfully participate in the product explanation by the operator.

[0030] According to the invention of claim 10, the goods also include the services that are handled. This allows customers to easily obtain information about, for example, mobile phone contracts, internet subscriptions, and various other services, and allows brick-and-mortar stores to provide more customers with information about, for example, mobile phone contracts, internet subscriptions, and various other services, leading to the sale of more services. [Brief explanation of the drawings]

[0031] [Figure 1] 1 is a diagram conceptually showing the overall configuration of an information display system according to an embodiment of the present invention. [Figure 2] 1 is a block diagram showing a schematic configuration of an information display system according to an embodiment of the present invention. [Figure 3]1 is a flowchart showing an example of a procedure for carrying out an embodiment of the present invention. [Figure 4] FIG. 2 is a diagram showing an example of a screen of a display unit of an operation terminal in the information display system according to the embodiment. [Figure 5] 10 is a diagram for explaining the function of the information display system according to this embodiment when a customer joins a product briefing midway through. FIG. [Figure 6] 10 is a diagram showing an example of a screen of a display unit of a customer terminal owned by a customer who is not at the site in the information display system according to this embodiment. FIG. DETAILED DESCRIPTION OF THE INVENTION

[0032] Hereinafter, embodiments of the present invention will be described with reference to the drawings. Fig. 1 is a diagram conceptually showing the overall configuration of an information display system according to an embodiment of the present invention. Fig. 2 is a block diagram showing a schematic configuration of an information display system according to an embodiment of the present invention.

[0033] As shown in Figure 1, the information display system 1 of this embodiment is an information display system that can display product description information to multiple customers P1, P2, P3, P4, etc. at a site G so that they can select products that are suitable for them.

[0034] As shown in Figures 1 and 2, the information display system 1 of this embodiment includes an operation terminal 2 operated by an operator M, a display device 3 operated via the operation terminal 2, and a server 10 having a memory unit 11 for storing data related to product descriptions.

[0035] Here, the operation terminal 2 has a display unit 21, an image output unit 22, a control unit 23, and a communication unit 24.

[0036] The display unit 21 is a display unit that displays images necessary for product explanations to enable customers P1, P2, P3, P4, etc. to select suitable products, and is visually inspected by the operator M.

[0037] The image output unit 22 is an output unit for sending data of necessary images among the images to be displayed on the display unit 21 to the display device 3.

[0038] The control unit 23 is composed of a central processing unit etc. that controls the memory unit 11 and image output unit 22 of the server 10 described later, and displays images necessary for product explanations on the screen of the display unit 31 of the display device 3 so that customers P1, P2, P3, P4 etc. can select products that are suitable for them.

[0039] The communication unit 24 is for performing wired or wireless data communication with a communication unit 32 of the display device 3, which will be described later.

[0040] The display device 3 includes a display unit 31 and a communication unit 32.

[0041] The display unit 31 is a display unit that displays on the screen a visually recognizable image for customers P1, P2, P3, P4, etc., of the images displayed on the screen of the display unit 21 of the operation terminal 2 by the operator M operating the operation terminal 2, which is necessary for product explanation so that customers P1, P2, P3, P4, etc. can select the product that is appropriate for them.

[0042] As described above, the communication unit 32 is used to communicate data with the communication unit 24 of the operation terminal 2 via wired or wireless means, and also to communicate data with the communication unit 15 of the server 10.

[0043] Furthermore, the server 10 has a memory unit 11, a customer identification unit 12 as a customer identification means, a summary generation unit 13 as a summary generation means, a control unit 14, a communication unit 15, and a related product extraction unit 16.

[0044] The storage unit 11 is a storage device such as a database for storing data relating to product descriptions for customers P1, P2, P3, P4, etc. to select suitable products.

[0045] The memory unit 11 is not limited to a database of a server 10 on a network N such as the Internet connected to such an operation terminal 2, but may be provided within the operation terminal 2 or implemented as an external memory device of the operation terminal 2.

[0046] The customer identification unit 12 as a customer identification means recognizes customers P1, P2, P3, P4, etc., sends customer information to the operation terminal 2, and makes it possible to display the customer information on the display unit 21 of this operation terminal 2.

[0047] The summary generation unit 13 as a summary generation means generates a summary from the start of the product explanation to the detection of the customer when an additional customer who joins in midway through the product explanation by the operator M is detected by either the human presence sensor 9 or the beacon 6 as customer detection means described later, so that the summary is displayed on part of the screen of the display unit 31 of the display device 3.

[0048] The control unit 14 is made up of a central processing unit and the like that controls the storage unit 11, the customer identification unit 12, and the summary generation unit 13 in an integrated manner.

[0049] The communication unit 15 is used to communicate data via the network N with the communication unit 24 of the operation terminal 2, the communication unit 32 of the display device 3, and the communication unit 82 of the employee-use linked terminal 8 described later.

[0050] The related product extraction unit 16 extracts product data including photos and prices of products corresponding to the product being described and similar products from the memory unit 11, and causes the control unit 14 to display the data as product purchase columns 51a1, 51a2, ... on part of the screen of the display unit 51 of the customer terminal 5 owned by the customer who is not at the site G (see also Figure 6).

[0051] The customer terminal 7 is a smartphone, tablet, or the like owned by the customers P1, P2, P3, P4, etc. at the site G, and includes a display unit 71 and a communication unit 72.

[0052] The beacon 6 is a location identification device for identifying the location information of customers P1, P2, P3, P4, etc. at the site G.

[0053] The human presence sensor 9 is a customer detection means installed at the site G, and is capable of detecting customers who join in midway after the product explanation has begun but do not have a customer terminal 7, and customers who join midway but have a customer terminal 7 can be detected by the beacon 6 acting as a location identification device.

[0054] The customer terminal 5 is a smartphone, tablet, or the like owned by a customer who is not at the site G, and includes a display unit 51 and a communication unit 52.

[0055] The camera 4A as a photographing means is used to photograph the operator M and the screen of the display unit 31 of the display device 3, which will be the image of the product explanation given by the operator M.

[0056] The microphone 4B as a sound collection means is for collecting the voice of the operator M explaining the product.

[0057] The video and audio of this product explanation are converted into electrical signals, distributed from the server 10 via the network N, and output to a customer terminal 5 owned by a customer who is not at the site G, so that the customer can view it.

[0058] The employee-use linked terminal 8 is a terminal owned by a linker such as another salesperson who links with the operator M, and includes a display unit 81 and a communication unit 82.

[0059] Hereinafter, a specific configuration for explaining products of home appliances and the like at a home appliance retail store will be described as an example based on the flowchart shown in FIG.

[0060] First, the electronics retailer announces that it will hold a product presentation to explain products to customers so that they can select the most suitable product from among a plurality of different products in the same category (step S1).

[0061] Here, as an example, we will explain the case where the site G is the air conditioner sales corner of this home appliance retail store, and a product briefing is held to explain the products to help customers select the most suitable air conditioner from among several available.

[0062] The products to be described are not limited to home appliances such as air conditioners that are handled by such stores, but also include, for example, mobile phone contracts, internet subscriptions, and various other services that are handled by stores.

[0063] In addition, methods of announcing that a product briefing will be held include, for example, an announcement from the server 10 to the customer terminal 7 or customer terminal 5 that is registered as a member using a dedicated app or email, or an announcement to customers using the commonly used in-store announcement, paper advertisement, or electronic advertisement, etc.

[0064] Then, customers who are informed of the product briefing or who happen to be passing by and want to attend the product briefing will attend the briefing (step S2).

[0065] Here, the customers P1, P2, P3, P4, etc. who attended this product briefing are recognized (step S3).

[0066] First, multiple customers P1, P2, P3, and P4 gather at site G within the electronics retail store, and their locations are identified by a beacon 6 installed within the store as a location identification device, using electrical signals emitted from the communication unit 72 of the customer's terminal 7, such as a smartphone or tablet, and the customer identification unit 12 of the server 10 recognizes which customer they are via network N.

[0067] Customers who participate by viewing the product on customer terminal 5 from outside the electronics retail store are photographed by camera 4A as a photographing means and their voice is collected by microphone 4B as a sound collecting means, and an electrical signal indicating that they have viewed the distributed product description video and audio is sent to customer identification unit 12 of server 10 via network N, thereby identifying which customer they are.

[0068] Here, the customer identification unit 12 of the server 10 stores customer information registered as members at this electronics retail store, making it possible to recognize customers P1, P2, P3, P4, etc. who own terminals 7 and 5.

[0069] Of course, it is assumed that these customers P1, P2, P3, P4, etc. have set up their cards to approve the store's use of their recognized cards.

[0070] Furthermore, the customer identification unit 12 of the server 10 refers to the customer information, particularly to survey information directly or indirectly related to the products for which explanations are to be given that have been registered in advance by these customers P1, P2, P3, P4, etc., to extract customer information indicating the tendency of what products the customers wish to purchase, and sends the customer information data to the operation terminal 2 via the network N (step S4).

[0071] Of course, it is assumed that the customers P1, P2, P3, P4, etc. have set up their account to approve sending their customer information to the operation terminal 2.

[0072] Then, the customer information is displayed on the display unit 21 of the operation terminal 2 that the operator M is using to explain the product (step S5).

[0073] In addition, this customer information is received as data by the communication unit 82 of the employee collaboration terminal 8 owned by another collaborator, such as a salesperson, who can collaborate with the operator M, and can also be displayed on the display unit 81.

[0074] Then, the operator M sends the necessary information as an image from the operation terminal 2 to the display device 3, and provides a more useful product explanation to the customers P1, P2, P3, P4, etc. that is in line with the tendencies of this customer information (step S6).

[0075] As an example, a product description for an air conditioner is given as follows:

[0076] First, let me give you the basic explanation that air conditioner types can be broadly divided into standard types that mainly have only basic functions, slightly newer cleaning types, and the latest eco-types.

[0077] Here, we will explain that standard type air conditioners, which mainly have only basic functions, are inexpensive but tend to have high annual electricity bills.

[0078] He also explains that although the latest eco-friendly air conditioners are expensive, they tend to have lower annual electricity bills.

[0079] Furthermore, we explain that the price of slightly newer self-cleaning type air conditioners is between those of standard type air conditioners that mainly only have basic functions and the latest eco-type air conditioners, and that the annual electricity bill also tends to be between those of standard type air conditioners that mainly only have basic functions and the latest eco-type air conditioners.

[0080] Specifically, as shown in FIG. 4, the display unit 21 of the operation terminal 2 is provided with a product description image display unit 21a and a customer information display unit 21b, and the operator M refers to the customer information in the customer information display unit 21b, presses the selection button 210 to select a product description image for an air conditioner, which is the product to be explained in accordance with the customer information, retrieves it from the memory unit 11, displays it on the product description image display unit 21a, and displays it on the screen of the display unit 31 of the display device 3 to explain the product.

[0081] Here, even if an orthodox explanation about air conditioners is given as described above, when the operator M refers to the customer information in the customer information display unit 21b, it may be found that most of the customers P1, P2, P3, P4, etc. want to purchase the latest eco-friendly air conditioners. In such a case, even if the same amount of time is spent on detailed explanations of standard types that mainly have only basic functions or slightly newer cleaning types, there is a high possibility that the customers P1, P2, P3, P4, etc. will not be satisfied.

[0082] Therefore, in this case, the operator M will particularly focus on explaining the latest eco-friendly air conditioner.

[0083] In addition, if customers P1, P2, P3, P4, etc. are divided into all three types and wish to purchase, prioritization can be performed, such as explaining the product to customers in order of the most popular purchase requests, or a collaborator such as another salesperson who owns an employee collaboration terminal 8 that can collaborate with operator M can gather customers by type and explain the product to them individually, so that minority customers do not have to wait.

[0084] Then, a more specific and detailed product description is given for each type (step S7).

[0085] That is, the operator M operates the display device 3 via the operation terminal 2, displays an image on the screen of the display unit 31, and provides a more specific and detailed explanation of, for example, in the case of the latest eco-type air conditioner, which manufacturer's product, how much it costs, how much the average annual electricity bill is, and what useful additional functions it has.

[0086] Furthermore, as mentioned above, a human presence sensor 9 and a beacon 6 are installed at the site G as customer detection means, so that customers who join the product briefing midway through can be detected regardless of whether they have a customer terminal 7 or not.

[0087] Then, as shown in Figure 5, after the operator M has started the product briefing, if, for example, an additional customer P3 who has joined midway through is detected by either the human presence sensor 9 or the beacon 6 as a customer detection means, a summary Y1 from the start of the product briefing to the detection of the customer P3 is generated by the summary generation unit 13 of the server 10 and displayed on a portion of the screen of the display unit 31 of the display device 3.

[0088] This allows additional customer P3 who joins midway through to understand the overview of the product briefing up to that point by looking at this summary Y1, and allows them to participate in the product briefing in a meaningful way even though they join midway through.

[0089] Furthermore, as shown in FIG. 5, after summary Y1 is displayed on a portion of the screen of the display unit 31 of the display device 3, if, for example, an additional customer P4 who joins midway is detected by either the human presence sensor 9 or the beacon 6 as a customer detection means, summary Y2 from the display of summary Y1 to the detection of customer P4 is generated by the summary generation unit 13 of the server 10 and displayed on a portion of the screen of the display unit 31 of the display device 3.

[0090] This allows additional customer P4 who joins midway through the product briefing to understand the overview of the product briefing up to that point by looking at these summaries Y1 and Y2, and allows him to participate in the product briefing in a meaningful way even though he joins midway through.

[0091] The summary generation unit 13 of the server 10 that generates these summaries Y1 and Y2 may, for example, use a chat GPT or the like on the network N to compile the content of the product explanation given partway by the operator M using the operation terminal 2 up to the point where customers P3 and P4 who join in midway are detected by either the human presence sensor 9 or the beacon 6 as a customer detection device, in easy-to-understand sentences, send the sentence data from the operation terminal 2 to the display device 3, and display it on part of the screen of the display unit 31, etc.

[0092] Customers eligible to participate in this product briefing include, of course, the multiple customers P1, P2, P3, and P4 gathered at site G within the electronics retail store as shown in Figure 1, but also customers who are not at site G who participate by viewing and listening to the video of the product explanation taken by camera 4A as a photographing means and the audio of the product explanation picked up by microphone 4B as an audio collecting means, received via network N by communication unit 52 on customer terminals 5 such as smartphones or tablets outside the electronics retail store, for example, by accessing a hyperlink attached to an email received with an announcement (see also Figure 2).

[0093] Here, when the customer terminal 5 owned by a customer who is not at the site G accesses a hyperlink or the like attached to an email or the like received as a notification, as shown in FIG. 6, not only is an image of the product description taken by the camera 4A as a photographing means sent from the server 10 via the network N, but also product data including photos and prices of the product described and similar products extracted from the memory unit 11 by the related product extraction unit 16 as described above, which are synthesized together as product purchase columns 51a1, 51a2, ... and can be displayed on the display unit 51.

[0094] This allows customers who are not at the site G to refer to product data including product photos and prices corresponding to the product being described and similar products as product purchase columns 51a1, 51a2, etc. on the display unit 51 of their own customer terminal 5.

[0095] In detail, when the operator M causes the display unit 31 of the display device 3 to display, via the operation terminal 2, an image of a product required for product explanation to enable the customer to select a product, the related product extraction unit 16 of the server 10 extracts product data including product photos and prices corresponding to this product and similar products from the memory unit 11, and displays, via the network N, product purchase columns 51a1, 51a2, ... consisting of the extracted product data together with the product explanation video on a part of the screen of the display unit 51 of the customer terminal 5 owned by the customer who is not at the site G.

[0096] When a customer who is not at the site G finds an item that they would like to purchase among the items in the product purchase columns 51a1, 51a2, etc. displayed on the display unit 51 of the customer terminal 5, they can press the add to cart button 51b there, add the item to the cart, and then make payment using various payment methods on the payment processing page, which is a payment processing means connected to the product purchase columns 51a1, 51a2, etc.

[0097] Furthermore, when the product to be explained changes, the product purchase columns 51a1, 51a2, . . . are replaced with the corresponding product purchase columns 51a1, 51a2, . . .

[0098] As shown in Figure 4, part of the screen of the display unit 21 of the operation terminal 2 also displays product purchase fields 21d1, 21d2, ... corresponding to the product purchase fields 51a1, 51a2, ... displayed on the display unit 51 of the customer terminal 5, so that the operator M can also check them.

[0099] Although not shown in the drawings, a list of purchased products is also displayed on the display unit 21 of the operation terminal 2, allowing the operator M to check the sales status of the products.

[0100] Furthermore, if a customer who is not at the site G that owns the customer terminal 5 joins the product briefing after it has started, the summary generation unit 13, upon receiving an electronic signal informing the customer that the customer has accessed the site and started viewing the product briefing midway, can generate summaries Y1 and Y2 and display them on part of the screen of the display unit 31 of the display device 3.

[0101] In this case, too, the summary generation unit 13 of the server 10 that generates these summaries Y1 and Y2 may use, for example, a chat GPT or the like on the network N to compile the content of a product explanation that has been given partway by the operator M using the operation terminal 2 into easy-to-understand text up to the point where an electronic signal is received informing the customer who joined midway through that the product explanation has begun to be viewed, and send the text data from the operation terminal 2 to the display device 3, and display it on part of the screen of the display unit 31, etc.

[0102] Then, when the operator M has finished explaining the product, the product briefing ends (step S8).

[0103] After the product briefing is over, the operator M can negotiate with any of the customers P1, P2, P3, P4, etc. who wish to negotiate with him / her.

[0104] Furthermore, if there is a risk that customers wishing to negotiate will be kept waiting, the operator M may press the support button 21c on the operation terminal 2 (see Figure 4) or use an intercom or the like to call a collaborator, such as another salesperson who has an employee-use collaborating terminal 8, to assist the other customers.

[0105] Here, when the support button 21c is pressed to call a collaborator such as another salesperson who has an employee-use collaborating terminal 8, the display unit 81 of the collaborating terminal 8 will display a message requesting support, as well as the name and location of the operator M who made the call.

[0106] Furthermore, for example, it is conceivable that one of the customers P1, P2, P3, P4, etc. present at site G may be a family member of a customer not present at site G who is participating remotely using a customer terminal 5 outside the electronics retail store, and that the decision-making power for purchasing products, etc., is held by the remote customer using this terminal 5.

[0107] In this case, the operator M or other collaborators such as salespeople may conduct business negotiations with customers at the site G, but decisions regarding product purchases can be made by the customers participating remotely using the customer terminal 5, which has decision-making authority.

[0108] According to the information display system 1 of the present embodiment described above, the operation terminal 2 is configured to integrally control the image output unit 22 for sending image data to the display device 3, the memory unit 11, and the image output unit 22, and to display images necessary for product explanations on the screen of the display unit 31 of the display device 3 through operation of the operation terminal 2 by the operator M. This allows customers P1, P2, P3, P4, etc. to easily acquire product knowledge by simply looking at the screen of the display unit 31 of the display device 3 where the operator M explains the product and listening to the operator M's explanation of the product, and the brick-and-mortar store side can have more customers acquire product knowledge by, for example, simply by having one operator M operate the display device 3 via the operation terminal 2 and explain the product, which can lead to more product sales.

[0109] Furthermore, the information display system 1 according to the first embodiment further includes a camera 4A as an imaging means and a microphone 4B as an audio collection means, and the video of the product explanation displayed on the screen of the display unit 31 of the display device 3 is photographed by the camera 4A, and the audio of the product explanation is collected by the microphone 4B, and this video and audio are distributed via the network N and can be viewed on a terminal 5 owned by a customer who is not at the site G where the product explanation is being performed. This allows, for example, family members of customers P1, P2, P3, P4, etc. who are at the site G to receive the product explanation together even if they are not at the site G, allowing them to make a more satisfactory purchase.

[0110] Furthermore, the information display system 1 according to the first embodiment further includes a related product extraction unit 16 that extracts product data including photos and prices of products corresponding to the product being described and similar products from the storage unit 11, and the control unit 14 displays the product data as product purchase columns 51a1, 51a2, ... connected to a settlement processing page, which is a settlement processing means, on a portion of the screen of the display unit 51 of the terminal 5. This allows a customer who is not at the site G that owns the terminal 5 to not only receive product descriptions from a remote location, but also to complete the payment process for the product.

[0111] Furthermore, the information display system 1 according to the first embodiment further includes a beacon 6 as a location identification device that transmits radio waves to identify the location information of customers P1, P2, P3, P4, etc., and a customer identification unit 12 as customer identification means that can recognize customers P1, P2, P3, P4, etc. from the registered customer information of customers P1, P2, P3, P4, etc. who own customer terminals 7. The beacon 6 and the customer identification unit 12 recognize customers P1, P2, P3, P4, etc. at the site G, and the customer information of customers P1, P2, P3, P4, etc. is sent to the operation terminal 2 and can be displayed on the display unit 21 of the operation terminal 2. As a result, the operator M can look at the customer information and understand which customers at the site G where the product explanation is being held are likely to purchase what kind of product, and can explain the product based on that information.

[0112] Furthermore, according to the information display system 1 of the first embodiment, the position identification device is a beacon 6 installed at the site G. As a result, since the position identification device is the beacon 6 at the site G, even if the site G is in a condition where radio waves from a GPS satellite are difficult to reach, it is possible to accurately identify the position information of the customer terminal 7 owned by customers P1, P2, P3, P4, etc. at the site G.

[0113] Furthermore, the information display system 1 according to the first embodiment is further provided with a customer identification unit 12 as a customer identification means capable of recognizing a customer who is viewing the video and audio of the product description on the customer terminal 5 from the customer's registered customer information, and the customer identification unit 12 recognizes a customer who is not at the site G, and the customer information of this customer is sent to the operation terminal 2 and can be displayed on the display unit 21 of the operation terminal 2. This allows the operator M to look at the customer information and understand what kind of product the customer viewing the product description on the customer terminal 5 tends to purchase, and can explain the product based on that information.

[0114] Furthermore, according to the information display system 1 of the first embodiment, the operator M operates the operation terminal 2 to refer to the customer information of the customers P1, P2, P3, P4, etc., and an image of any product description can be retrieved from the storage unit 11 and displayed on the screen of the display unit 31 of the display device 3. This allows the product description to be tailored to the trends in the customer information, thereby further satisfying the customers P1, P2, P3, P4, etc.

[0115] Furthermore, according to the information display system 1 of the present embodiment 1, the customer information includes survey information directly or indirectly related to the product. This allows the product to be explained in line with the survey information, which is the customer information that strongly reflects the customer's tendency to purchase the product, thereby further satisfying customers P1, P2, P3, P4, etc.

[0116] Furthermore, the information display system 1 according to the first embodiment further includes a human presence sensor 9 or a beacon 6 as customer detection means, and a summary generation unit 13 as summary generation means that, when either the human presence sensor 9 or the beacon 6 as customer detection means detects an additional customer P3 or the like who joins in midway after the operator M has started explaining the product, generates a summary Y1 or the like from the start of the product explanation until the detection of the customer P3 or the like, so that the summary Y1 or the like is displayed on a part of the screen of the display unit 31 of the display device 3. This allows the additional customer P3 or the like who joins midway through the product explanation to understand the outline of the part of the product explanation that was not covered in the summary Y1 or the like, and continue to meaningfully participate in the operator's explanation of the product.

[0117] Furthermore, according to the information display system 1 of the present embodiment 1, the products also include services handled by the brick-and-mortar store. This allows customers P1, P2, P3, P4, etc. to easily obtain information about, for example, mobile phone contracts, internet subscriptions, and various other services, and the brick-and-mortar store can provide more customers with information about, for example, mobile phone contracts, internet subscriptions, and various other services, leading to the sale of more services.

[0118] The embodiment described above is an example of the present invention, and it goes without saying that the present invention is not limited to the above embodiment. In other words, the specific configurations and specific procedures of the above embodiment can be variously modified without departing from the spirit of the present invention.

[0119] In the above-described embodiment, an example was given of information display when explaining products about home appliances, etc. at a home appliance retail store, but this is not limited to this. The present invention can be applied and implemented to various information displays, such as information display when explaining products about furniture, etc. at a furniture retail store, or information display when explaining products about financial services, etc. at a financial institution, etc. [Explanation of symbols]

[0120] 1 Information display system 2 Operation terminal 21 Display section 21a Product description image display section 21b Customer information display section 21c Support button 21d1, 21d2 Product purchase section 210 Select button 22 Image output unit 23 Control Unit 24 Communications Department 3 Display device 31 Display section 32 Communications Department 4A Camera (photography means) 4B Microphone (sound collection means) 5. Customer terminals 51 Display section 51a1, 51a2 Product purchase section 51b Add to Cart button 52 Communications Department 6 Beacons (location devices, customer detection means) 7 Customer terminals 71 Display section 72 Communications Department 8. Collaborative devices for employees 81 Display section 82 Communications Department 9. Human sensor (customer detection means) 10 Servers 11 Storage section 12 Customer identification department (customer identification means) 13 Summary generation unit (summary generation means) 14 Control Unit 15 Communications Department 16 Related Product Extraction Section G-site M Operator P1,P2,P3,P4 Customer Y1, Y2 Summary N Network

Claims

1. An information display system capable of displaying product description information for a plurality of customers to select products, an operation terminal for an operator to operate; a display device for displaying, among images displayed on a screen of a display unit of the operation terminal by the operator operating the operation terminal, an image necessary for the product explanation on the screen of the display unit so that the image can be visually viewed by the customer; a storage unit for storing data relating to the product description, An information display system characterized in that the operation terminal has an image output unit for sending the image data to the display device, and a control unit for collectively controlling the memory unit and the image output unit and displaying the image necessary for the product description on the screen of the display unit of the display device by the operator operating the operation terminal.

2. The information display system of claim 1 further comprises a photographing means and a sound collecting means, wherein the video of the product description displayed on the screen of the display unit of the display device is photographed by the photographing means, the audio of the product description is collected by the sound collecting means, and the video and audio are distributed via a network so that they can be viewed on a terminal owned by a customer who is not present at the site where the product description is being given.

3. The information display system described in claim 2 further comprises a related product extraction unit that extracts product data from the memory unit, the product data including at least a photo and price of the product corresponding to the product being described, and the control unit displays the product data on a part of the screen of the display unit of the terminal as a product purchase column connected to a settlement processing means.

4. The information display system described in claim 1 further comprises a location identification device that transmits radio waves to identify the location information of the customer, and a customer identification means that can recognize the customer from the registered customer information of the customer who owns the terminal, wherein the location identification device and the customer identification means recognize the customer who is present on site, and the customer information of the customer is sent to the operation terminal, and can be displayed on the display unit of the operation terminal.

5. 5. The information display system according to claim 4, wherein the location specifying device comprises a beacon installed at the site.

6. The information display system of claim 2 further comprises a customer identification means for identifying a customer who is viewing the video and audio of the product description on the terminal from the customer information registered for the customer, wherein the customer identification means recognizes a customer who is not present at the site, and the customer information of the customer is sent to the operation terminal and can be displayed on the display unit of the operation terminal.

7. The information display system described in claim 4 or 6, characterized in that the operator operates the operation terminal to refer to the customer information of the customer, and the image of any of the product descriptions is retrieved from the memory unit and displayed on the screen of the display unit of the display device.

8. 8. The information display system according to claim 7, wherein the customer information includes survey information directly or indirectly related to the product.

9. The information display system according to claim 1 or 2, further comprising a customer detection means, and a summary generation means that, when the customer detection means detects an additional customer who joins in midway through the product explanation by the operator after the operator has started the product explanation, generates a summary from the start of the product explanation to the detection of the customer, so that the summary is displayed on a portion of the screen of the display unit of the display device.

10. 3. The information display system according to claim 1, wherein the products include services.

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