Printing system, printing method and printing program

Abstract

To enhance the advertising effect.SOLUTION: A printing system 100 comprising a printer 3, and a server 1 that is connected to the printer 3 via a network 2 and makes the printer 3 print onto a three-dimensional printing medium P, comprises: a memory 14 that stores, as an advertisement table, market information including at least commodity information and advertisement image data obtained by converting three-dimensional images into two-dimensional form, in association with each other; extraction means 12 that extracts, based on the advertisement table, advertisement image data to which transaction information for purchased commodities and associated market information correspond; and processing means 13 that processes the extracted advertisement image data so that an advertisement image appears three-dimensional from a predetermined virtual viewpoint on at least two surfaces of the printing medium P, according to a three-dimensional shape of the printing medium P.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a printing system, a printing method, and a printing program, and more particularly to a printing system, a printing method, and a printing program that improve the effectiveness of advertising and publicity. [Background technology]

[0002] Generally, mail-order sales involve ordering products on e-commerce sites, packaging them in cardboard boxes or other packaging materials, and shipping them to the recipient. In addition to logistics information such as the product, manufacturer, and recipient's address, the packaging materials used in mail-order distribution channels may also include images of advertisements or community information tailored to the recipient before shipping.

[0003] Patent Document 1 discloses a delivery system that prints advertisements for products specified based on transaction data on packaging materials for delivery to recipients of products ordered through e-commerce. In particular, it discloses that for products that are to be advertised using the outer surfaces of containers, advertising images and images of product information are printed on multiple outer surfaces. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Publication No. 2023-61049 Summary of the Invention [Problem to be solved by the invention]

[0005] However, simply printing advertising images or product information images on multiple outer surfaces of a container using the technology of Patent Document 1 for a product or other item that you want to advertise makes it difficult to convey the three-dimensional feel of the product or store, and there is a problem in that it is no different from conventional flat advertising and does not achieve the expected advertising effect.

[0006] The present invention has been made in view of the above-mentioned problems, and has an object to provide a printing system, a printing method, and a printing program that perform printing that improves the effectiveness of advertising and promotion. [Means for solving the problem]

[0007] In order to achieve the above object, the printing system according to the present invention is characterized by: A printing system comprising: a printing device; and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage means for storing market information including at least product information and advertising image data obtained by converting a three-dimensional image into two-dimensional data in association with each other as an advertising table; an extracting means for extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; The printing medium is provided with a processing means for processing the extracted advertising image data on at least two sides thereof in accordance with the three-dimensional shape of the printing medium so that the advertising image appears three-dimensional from a predetermined virtual viewpoint. [Effects of the Invention]

[0008] According to the features of the printing system, printing method, and printing program of the present invention, printing that improves advertising effectiveness can be performed. [Brief explanation of the drawings]

[0009] [Figure 1] FIG. 1 is a diagram illustrating a functional configuration of a printing system according to an embodiment of the present invention. [Figure 2] FIG. 1 is a schematic diagram illustrating a hardware configuration of a printing device included in a printing system according to an embodiment of the present invention. [Figure 3] FIG. 10 is a diagram showing an example of advertising image data obtained by converting a three-dimensional image into two dimensions. [Figure 4] FIG. 10 is a conceptual diagram illustrating a processing process performed by a processing unit included in the server of the printing system of the present embodiment. [Figure 5]10A and 10B show examples of print media printed by a printing device based on advertising image data processed by the server of the printing system of this embodiment. [Figure 6] (a) is a diagram showing an example of advertising image data, (b) is a diagram showing an example of a three-dimensional printing medium to be printed, and (c) is a diagram showing the result of printing the advertising image data shown in (a) on the printing medium shown in (b). [Figure 7] 10(a) shows the state in which advertising image data is printed on the second surface of the print medium, and FIG. 10(b) is a development view of the second surface on which the advertising image data is printed. [Figure 8] 1A shows a state in which advertising image data is printed on the first surface of a print medium, and FIG. 1B is a development view of the first surface on which the advertising image data is printed. [Figure 9] 1A shows the state in which advertising image data has been printed on each side of a print medium, and FIG. 1B is a development view of the print medium on which the advertising image data has been printed. [Figure 10] 4 is a flowchart showing processing content in the printing system of the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0010] Hereinafter, embodiments of the present invention will be described with reference to the drawings. The same or equivalent parts and components are designated by the same or equivalent reference numerals throughout the drawings. However, it should be noted that the drawings are schematic and may differ from the actual product. Furthermore, the drawings may include parts with different dimensional relationships and ratios.

[0011] Furthermore, the embodiments shown below are merely examples of devices that embody the technical concept of the present invention, and the technical concept of the present invention does not limit the arrangement of each component to that shown below. Various modifications can be made to the technical concept of the present invention within the scope of the claims.

[0012] FIG. 1 is a diagram showing the functional configuration of a printing system 100 according to this embodiment.

[0013] As shown in FIG. 1, the printing system 100 of this embodiment includes a server 1, a printing device 3, and an EC site construction server 4, which are connected to each other via a network 2.

[0014] The printing device 3 is an inkjet printer that performs color printing on a conveyed three-dimensional printing medium based on image data, for example, by ejecting ink of four colors, cyan (C), magenta (M), yellow (Y), and black (K), from an inkjet head. Details will be described later.

[0015] The server 1 is constructed by a computer equipped with a CPU, memory, etc. that executes various processes based on programs, and generates advertising image data to be printed by the printing device 3 onto a three-dimensional printing medium.

[0016] The EC site construction server 4 is a server that constructs an EC (electronic commerce) site, and accepts product purchase procedures from a user terminal (not shown) via the network 2 and performs payment processing. The EC site construction server 4 accepts product purchase procedures from the user terminal, and when the transaction is completed, transmits transaction information of the completed (purchased) product to the server 1 via the network 2. The EC site construction server 4 may also store transaction information in a database (not shown), and transmit transaction information of a specified product to the server 1 in response to a request from the server 1. The EC site construction server 4 may be a cloud server or the like.

[0017] FIG. 2 is a schematic diagram showing the hardware configuration of the printing device 3 included in the printing system 100 of this embodiment.

[0018] As shown in FIGS. 1 and 2, the printing device 3 includes a head unit 31 and a transport unit 32.

[0019] The transport unit 32 transports the print medium P in the direction of the arrow shown in Fig. 2. The print medium P may be, for example, a three-dimensional print medium (for example, a box such as a cardboard box) having a printing surface Ps that stands upright in the vertical direction as shown in Fig. 2. However, the print medium P is not limited to a six-sided box, and may be any shape that has a printing surface that stands upright in the vertical direction, such as a decahedron or a hexagonal prism.

[0020] The transport unit 32 includes a support table 33 and a transport belt section 34. The support table 33 is a table that supports the transport belt section 34.

[0021] Although not shown, the conveyor belt unit 34 includes two platen rollers and a conveyor belt that extend in a direction perpendicular to the conveyance direction of the print medium P. The two platen rollers are arranged parallel to and spaced apart in the conveyance direction of the print medium P. A circular conveyor belt is stretched between the two parallel platen rollers. This causes the platen rollers to rotate and the conveyor belt to move, thereby conveying the print medium P in the direction of the arrow.

[0022] The head unit 31 performs printing by ejecting ink onto the printing surface Ps of the print medium P transported by the transport unit 32.

[0023] Although not shown, the head unit 31 has four line heads that eject ink of C (cyan), M (magenta), Y (yellow), and K (black). The four line heads are installed to extend in the vertical direction, and eject ink onto the printing medium PA (P) transported by the transport unit 32, thereby obtaining a printed printing medium PB (P).

[0024] Furthermore, by changing the orientation of the print medium P placed on the transport unit 32, any of the six faces of the print medium P can be used as the print surface Ps.

[0025] Returning to FIG. 1, the server 1 functionally comprises an acquisition means 11, an extraction means 12, a processing means 13, and a memory .

[0026] The memory 14 is configured by, for example, an SSD (Solid State Drive) or an HDD (Hard Disk Drive), and has an advertisement table storage means 141 .

[0027] The advertisement table storage means 141 stores market information including at least product information, advertisement image data obtained by converting a three-dimensional image into two dimensions, and advertisement request information in association with each other as an advertisement table.

[0028] Here, market information refers to information that includes product information designated as the advertising destination, such as product name, product code, product genre, manufacturer, and price, as well as target customer information for the product designated as the advertising destination (including demographic information such as age, gender, income, and occupation, and psychographic information such as lifestyle, hobbies, and preferences), information on the market size and competition for the product genre, sales channel information, and feedback information from customers.

[0029] The advertising image data obtained by converting a three-dimensional image into two dimensions is, for example, an image that expresses a virtual space in two dimensions.

[0030] FIG. 3 is a diagram showing an example of advertising image data obtained by converting a three-dimensional image into two-dimensional data.

[0031] The advertisement image data is, for example, an isometric view or a bird's-eye view that expresses a virtual space (metaverse space) as shown in FIG.

[0032] The example shown here is an image that depicts a user U entering a community in a virtual space (metaverse space) using an avatar, browsing products within the community, and making a purchase using the shop function.

[0033] Here, a community refers to an organization or platform that brings together people with a specific purpose, such as those in the same product category (crafts, handmade items, specific local specialties, etc.) or economic communities (small businesses, chambers of commerce, etc.). Within a community, users can converse and exchange information, display products, prototypes, and examples of product use, and actually make purchases using the shopping function.

[0034] If such images are printed based on advertising image data on a three-dimensional printing medium such as a cardboard box in which a product is packaged, and this can convey to users an image of the community in the metaverse space, it can pique their interest.

[0035] The advertising request information is information that specifies the conditions for printing advertising image data, and includes, for example, the advertisement publication period, quantity, advertising price, and the like.

[0036] The acquisition means 11 acquires transaction information of the purchased product sent from the EC site construction server 4.

[0037] Here, the transaction information includes product information designated as an advertisement destination on the EC site construction server 4, such as the product name, product code, product genre, manufacturer, and price of the purchased product, as well as customer attribute information of the purchasing customer, purchase date and time, purchase amount, etc. In addition to the name of the purchasing customer, the customer attribute information may include demographic information such as the customer's age, sex, income, and occupation, and psychographic information such as lifestyle, hobbies, and preferences.

[0038] The extraction means 12 extracts advertising image data corresponding to market information related to the transaction information acquired by the acquisition means 11, based on an advertising table stored in an advertising table storage means 141, which will be described later.

[0039] For example, if the transaction information includes a product category of "shoes" and the customer attribute information includes information such as age "30s" and gender "male," the extraction means 12 extracts advertising image data that corresponds to these product category, age, and gender. At this time, if multiple advertising image data match, a priority may be set in advance in the advertising request information, and one advertising image data may be extracted based on the priority. For example, if the advertising price in the advertising request information is set as the item with the highest priority, the advertising image data with the highest advertising price may be extracted from the multiple matching advertising image data.

[0040] Furthermore, the advertising table recording means 141 may be a trained model trained using as training data market information including at least product information, advertising image data obtained by converting a 3D image into two dimensions, and advertising request information. Additionally, the extraction means 12 may use the transaction information acquired by the acquisition means 11 as input, identify highly relevant market information, and output advertising image data corresponding to the relevant market information, based on the trained model. The items learned by the trained model and the relevance may be updated as needed based on market information, transaction information, post-transaction feedback information, etc., and the updated trained model may be used for subsequent transactions.

[0041] The processing means 13 processes the advertising image data extracted by the extraction means 12 so that the advertising image appears three-dimensional from a predetermined virtual viewpoint on at least two sides of the printing medium in accordance with the three-dimensional shape of the printing medium.

[0042] FIG. 4 is a conceptual diagram showing an image of the processing performed by the processing means 13 provided in the server 1 of the printing system 100 of this embodiment.

[0043] FIG. 4 shows an example in which advertising image data is processed so as to be printed on three of the six surfaces of the print medium P: a first surface P1, a second surface P2, and a third surface P3.

[0044] Because the print medium P is a cube, the processing means 13 divides the advertisement image G10 into an advertisement image G101 to be printed on the first surface P1, an advertisement image G102 to be printed on the second surface P2, and an advertisement image G103 to be printed on the third surface P3 so that the advertisement image G10 is printed on three surfaces: a first surface P1, a second surface P2, and a third surface P3. The processing means 13 then deforms the advertisement images G101 to G103 in accordance with this cubic shape so that the advertisement image G10 appears three-dimensional from a virtual viewpoint. The processing process related to this deformation will be described later.

[0045] 5(a) and (b) show examples of print media P printed by the printing device 3 based on advertising image data processed by the server 1 of the printing system 100 of this embodiment.

[0046] As shown in FIG. 5(a), an advertising image G101 is printed on the first side P1, an advertising image G102 is printed on the second side P2, and an advertising image G103 is printed on the third side P3.

[0047] In addition, the processing means 13 may divide and transform the image into an advertising image G101 to be printed on the first side P1, an advertising image G102 to be printed on the second side P2, and an advertising image G103 to be printed on the third side P3, and may also add an advertising image G104 to be printed on the third side P3.

[0048] The advertising image G104 is a guidance image for guiding users to a store in a virtual space, and may be, for example, an image in which a URL for guiding users to the virtual space indicated by the advertising image G10 is two-dimensionally coded. This allows a user who has viewed the printed medium P to scan the advertising image G104 with a mobile device or the like to read the URL, allowing their avatar to enter the virtual space indicated by the advertising image G10. The advertising image G104 may also be, for example, an image in which a URL for guiding users to a website selling products in the virtual space indicated by the advertising image G10 is two-dimensionally coded. This allows a user who has viewed the printed medium P to connect to the website selling products in the virtual space indicated by the advertising image G10 by scanning the advertising image G104 with a mobile device or the like to read the URL.

[0049] The processing means 13 may also add an advertising image G105 on which keywords such as the advertised company name or community name are printed as a guidance image for guiding the user to a store in the virtual space.

[0050] 5(b), the processing means 13 may add an additional image G106 showing a warning mark required for distribution, or may add an additional image G107 showing a distribution code. In this case, the image is added so as to avoid the distribution information printed by flexographic printing or the like.

[0051] The advertising image G10 may include other images and text in addition to the requested advertising image data stored in the advertising table. For example, an image of the purchased product may be printed in addition to the advertising image data. Furthermore, to further attract the interest of the purchaser, an image of the purchased product may be printed, along with a note indicating that the product can be used exclusively in the community within the virtual space (metaverse space).

[0052] In addition, a virtual product identical to the purchased product may be displayed in the virtual space so that the product can be used in the virtual space. Specifically, a user scans the advertising image G104 with a mobile device or the like to read the URL, connects to a website selling the product in the virtual space indicated by the advertising image G10, and purchases the product from the connected website. Furthermore, when the user enters the virtual space indicated by the advertising image G10 from the website where the product was purchased, the purchased product may be displayed in the virtual space.

[0053] <Processing> 6 to 9 are explanatory diagrams illustrating the processing performed by the processing means 13 provided in the server 1 of the printing system 100 of this embodiment.

[0054] Figure 6(a) is a diagram showing an example of advertising image data, (b) is a diagram showing an example of a three-dimensional printing medium P to be printed on, and (c) is a diagram showing the result of printing the advertising image data shown in (a) on the printing medium P shown in (b).

[0055] As shown in FIG. 6(a), the advertisement image data G20 is image data obtained by converting a three-dimensional image of a structure having a three-dimensional structure into two-dimensional image data.

[0056] This advertisement image data G20 is divided so as to be printed on three surfaces, a first surface P1, a second surface P2, and a third surface P3, of the print medium P shown in FIG. 6(b).

[0057] Because the printing medium P has a three-dimensional shape, when this three-dimensional shape is viewed from a predetermined virtual viewpoint, the distance from the virtual viewpoint to a predetermined position on the image is not constant, and varies greatly depending on the angle with the first surface P1, second surface P2, and third surface P3 to be printed. Here, the predetermined virtual viewpoint is defined as any point from which the first surface P1, second surface P2, and third surface P3 can be seen.

[0058] Therefore, by processing the images to be printed on the first surface P1, the second surface P2, and the third surface P3, taking into consideration the angle between the straight line connecting this virtual viewpoint and a specified point on the surface of the three-dimensional shape and the surface of the three-dimensional shape, it is possible to print the advertising image data G20 taking into consideration the depth of the three-dimensional shape so that it appears three-dimensional, as shown in Figure 6(c).

[0059] FIG. 7(a) shows the state in which the advertising image data G202 is printed on the second surface P2 of the printing medium P, and FIG. 7(b) is a development view of the second surface P2 on which the advertising image data G202 is printed.

[0060] As shown in Figure 7(a), when this three-dimensional shape is viewed from a virtual viewpoint, which is any point from which the first plane P1, the second plane P2, and the third plane P3 can be seen, the angle between the virtual point and a predetermined position on the second plane P2 will be different.

[0061] Therefore, the processing means 13 distorts the advertising image data G202 to be printed on the printing medium P according to the angle between the virtual viewpoint and a predetermined position on the second surface P2 so that the advertising image appears three-dimensional from a predetermined virtual viewpoint, as shown in Figure 7(b).

[0062] In the example shown in Figure 7(b), the advertising image data G202 is transformed so that it is angled diagonally downward and to the right, based on the left vertical side. Here, the transformation method converts the pixel position by multiplying each pixel by a transformation matrix (rotation, scaling matrix) according to the angle of the viewpoint.

[0063] FIG. 8(a) shows the state in which the advertising image data G201 is printed on the first surface P1 of the print medium P, and FIG. 8(b) is a development view of the first surface P1 on which the advertising image data G201 is printed.

[0064] As shown in Figure 8(a), when this three-dimensional shape is viewed from a virtual viewpoint, which is any point from which the first plane P1, the second plane P2, and the third plane P3 can be seen, the angle between the virtual point and a predetermined position on the first plane P1 will be different.

[0065] Therefore, the processing means 13 distorts the advertising image data G201 to be printed on the printing medium P according to the angle between the virtual viewpoint and a predetermined position on the first surface P1 so that the advertising image appears three-dimensional from a predetermined virtual viewpoint, as shown in Figure 8(b).

[0066] In the example shown in FIG. 8(b), the advertisement image data G201 is transformed so that it is diagonally oriented to the upper left with respect to a side (the lower horizontal side) as the reference.

[0067] Although explanation will be omitted, the advertising image data printed on the third surface P3 of the printing medium P is similarly distorted according to the angle between the virtual viewpoint and a predetermined position on the third surface P3 so that the advertising image appears three-dimensional from a predetermined virtual viewpoint.

[0068] FIG. 9(a) shows the state in which the advertising image data G20 is printed on each side of the printing medium P, and FIG. 9(b) is a development view of the printing medium P on which the advertising image data G20 is printed.

[0069] As shown in Figure 9(b), an advertising image G201 processed by the processing means 13 is printed on the first surface P1 of the printing medium P, an advertising image G202 processed by the processing means 13 is printed on the second surface P2, and an advertising image G203 processed by the processing means 13 is printed on the third surface P3.

[0070] In this way, the processing means 13 processes the advertising image data G20 on the first surface P1 to the third surface P3 of the printing medium P so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium P. Then, such advertising image data G20 is printed on a three-dimensional printing medium such as a cardboard box in which a product is packed. This allows the user to view the printed advertising image data G20 three-dimensionally, thereby improving the effectiveness of advertising. Furthermore, if the advertising image data G20 is an image of a virtual space (metaverse space), it can convey to the user the image of the community in the metaverse space, thereby arousing the user's interest.

[0071] FIG. 10 is a flowchart showing the processing contents in the printing system 100 of this embodiment.

[0072] As shown in FIG. 10, in step S101, the acquisition means 11 of the server 1 acquires the transaction information of the purchased product transmitted from the EC site construction server 4.

[0073] In step S103, the acquisition means 11 stores the acquired transaction information in the memory 14.

[0074] In step S105, the extraction means 12 determines, based on the advertisement table stored in the advertisement table storage means 141, whether or not there is advertisement image data corresponding to the market information related to the transaction information acquired by the acquisition means 11.

[0075] If it is determined that there is no advertising image data (step S105; NO), the processing is terminated, and if it is determined that there is advertising image data (step S105; YES), in step S107, the processing means 13 divides the extracted advertising image data according to the three-dimensional shape of the printing medium P.

[0076] In step S109, the divided advertising image data is transformed in accordance with the three-dimensional shape of the printing medium P so that the advertising image appears three-dimensional from a predetermined virtual viewpoint.

[0077] In step S111, the printing device 3 performs color printing on the transported three-dimensional printing medium P by ejecting a total of four colors of ink, cyan (C), magenta (M), yellow (Y), and black (K), from the inkjet head based on the processed advertising image data. (Addendum) The present application discloses the following inventions. (Appendix 1) A printing system comprising: a printing device; and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage means for storing market information including at least product information and advertising image data obtained by converting a three-dimensional image into two-dimensional data in association with each other as an advertising table; an extracting means for extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing means for processing the extracted advertising image data so that the advertising image appears three-dimensional from a predetermined virtual viewpoint on at least two surfaces of the printing medium in accordance with the three-dimensional shape of the printing medium; A printing system comprising:

[0078] This allows the user to visually recognize the printed advertising image data in three dimensions, thereby improving the effectiveness of advertising and publicity. (Appendix 2) The processing means is The extracted advertising image data is processed so as to distort the advertising image to be printed on the printing medium in accordance with an angle between a virtual viewpoint and a surface of the three-dimensional shape so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium. 2. The printing system according to claim 1,

[0079] This allows the advertising image data to be viewed in a more three-dimensional manner. (Appendix 3) the three-dimensional image is an image of a community established in a virtual space, The processing means processes the extracted advertising image data so as to further print on the print medium a guidance image for guiding the user to a community in the virtual space. 2. The printing system according to claim 1,

[0080] As a result, since the advertising image data is an image of a community in a virtual space (metaverse space), it is possible to convey to the user the image of the community in the metaverse space, thereby making it possible to arouse the user's interest. (Appendix 4) A virtual product identical to the purchased product is displayed in the virtual space so that the product can be used in the virtual space. 2. The printing system according to claim 1,

[0081] This allows users to use the purchased product in the virtual space, for example, with their own avatar, which encourages them to purchase the product and improves the effectiveness of advertising and promotion. (Appendix 5) A printing system comprising: a printing device; and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage means for storing data associating market information including at least product information with advertising image data obtained by converting a three-dimensional image into two-dimensional data as training data, as a trained model; An extraction means for extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the trained model; a processing means for processing the extracted advertising image data so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium on at least two sides of the printing medium that packs the purchased product; A printing system comprising: This allows users to view the printed advertising image data in three dimensions, improving advertising effectiveness and presenting advertising images with higher advertising effectiveness to users. Furthermore, because advertising image data is extracted using a trained model, the association effect (accuracy) is high and the extracted advertising image data can be changed at any time. Even if the input information is not in the advertising table, appropriate advertising image data can be extracted according to the transaction information of the entered purchased product. Furthermore, because any one piece of advertising image data can be extracted, there is no need to set priorities in advance for advertising request information, as is the case with advertising tables. (Appendix 6) A printing method used in a printing system including a printing device and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, comprising: a storage step of associating market information including at least product information with advertising image data obtained by converting a three-dimensional image into two-dimensional data, and storing the associated market information as an advertising table in a storage means; an extraction step of extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing step of processing the extracted advertising image data on at least two sides of the printing medium used to package the purchased product so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium; A printing method comprising:

[0082] This allows the user to visually recognize the printed advertising image data in three dimensions, thereby improving the effectiveness of advertising and publicity. (Appendix 7) A printing program executed in a printing system including a printing device and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage step of associating market information including at least product information with advertising image data obtained by converting a three-dimensional image into two-dimensional data, and storing the associated market information as an advertising table in a storage means; an extraction step of extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing step of processing the extracted advertising image data on at least two sides of the printing medium used to package the purchased product so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium; a printing program for causing the printing system to execute the above steps;

[0083] This allows the user to visually recognize the printed advertising image data in three dimensions, thereby improving the effectiveness of advertising and publicity. [Explanation of symbols]

[0084] 1 server 2 Network 3 Printing device 4. EC site construction server 11 Acquisition method 12 Extraction means 13 Processing means 14 Memory 31 Head Unit 32 Transport unit 33 Support stand 34 Conveyor belt section 100 Printing Systems

Claims

1. A printing system comprising: a printing device; and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage means for storing market information including at least product information and advertising image data obtained by converting a three-dimensional image into two-dimensional data in association with each other as an advertising table; an extracting means for extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing means for processing the extracted advertising image data so that the advertising image appears three-dimensional from a predetermined virtual viewpoint on at least two sides of the printing medium that packs the purchased product, in accordance with the three-dimensional shape of the printing medium; A printing system comprising:

2. The processing means is The extracted advertising image data is processed so as to distort the advertising image to be printed on the printing medium in accordance with an angle between a virtual viewpoint and a surface of the three-dimensional shape so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium.

2. The printing system according to claim 1.

3. the three-dimensional image is an image of a community established in a virtual space, The processing means processes the extracted advertising image data so as to further print on the print medium a guidance image for guiding the user to a community in the virtual space.

2. The printing system according to claim 1.

4. A virtual product identical to the purchased product is displayed in the virtual space so that the product can be used in the virtual space.

2. The printing system according to claim 1.

5. A printing system comprising: a printing device; and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage means for storing data in which market information including at least product information and advertising image data obtained by converting a three-dimensional image into two-dimensional data are associated with each other as a trained model trained using training data; An extraction means for extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the trained model; a processing means for processing the extracted advertising image data so that the advertising image appears three-dimensional from a predetermined virtual viewpoint on at least two sides of the printing medium that packs the purchased product, in accordance with the three-dimensional shape of the printing medium; A printing system comprising:

6. A printing method used in a printing system including a printing device and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, comprising: a storage step of associating market information including at least product information with advertising image data obtained by converting a three-dimensional image into two-dimensional data, and storing the associated market information and advertising image data as an advertising table in a storage means; an extraction step of extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing step of processing the extracted advertising image data on at least two sides of the printing medium used to package the purchased product so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium; A printing method comprising:

7. A printing program executed in a printing system including a printing device and a server connected to the printing device via a network and causing the printing device to print on a three-dimensional printing medium, a storage step of associating market information including at least product information with advertising image data obtained by converting a three-dimensional image into two-dimensional data, and storing the associated market information and advertising image data as an advertising table in a storage means; an extraction step of extracting the advertising image data corresponding to the market information related to transaction information of the purchased product based on the advertising table; a processing step of processing the extracted advertising image data on at least two sides of the printing medium used to package the purchased product so that the advertising image appears three-dimensional from a predetermined virtual viewpoint in accordance with the three-dimensional shape of the printing medium; a printing program for causing the printing system to execute the above steps;

Images