Information processing device, information processing method, and information processing program

Abstract

To increase followers of a store account.SOLUTION: An information processing device includes an acquisition part, a generation part, and a distribution part. The acquisition part acquires a store identifier, which is an identifier for a store account in a message application. The generation part generates content containing an instruction command to register the store account of the store identifier acquired by the acquisition part as a friend with a user account. The distribution part distributes the content generated by the generation part to a user.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] Conventionally, there is a technology for delivering various messages from a store account of a store to a user via a messaging application. Patent Document 1 discloses a technology that, when a user follows a store account, makes it possible to provide the user with information transmitted by the store account and to provide coupons that can be used at the followed store. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7280425 Summary of the Invention [Problem to be solved by the invention]

[0004] Such technology requires increasing the number of followers of the store account.

[0005] The present invention has been made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can increase the number of followers of a store account. [Means for solving the problem]

[0006] In order to solve the above-mentioned problems and achieve the object, an information processing device according to the present invention includes an acquisition unit, a generation unit, and a distribution unit. The acquisition unit acquires a store identifier that is an identifier of a store account in a message application. The generation unit generates content including an instruction command for registering the store account corresponding to the store identifier acquired by the acquisition unit and a user account as friends. The distribution unit distributes the content generated by the generation unit to a user. [Effects of the Invention]

[0007] According to the present invention, it is possible to increase the number of followers of a store account. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram showing an overview of information processing according to an embodiment. [Figure 2] FIG. 2 is a block diagram illustrating an example of the configuration of the information processing device according to the embodiment. [Figure 3] FIG. 3 is a diagram illustrating an example of information stored in a user information storage unit according to the embodiment. [Figure 4] FIG. 4 is a diagram illustrating an example of information stored in a store information storage unit according to the embodiment. [Figure 5] FIG. 5 is a diagram illustrating an example of content according to the embodiment. [Figure 6] FIG. 6 is a diagram illustrating an example of content according to the embodiment. [Figure 7] FIG. 7 is a flowchart illustrating an example of information processing according to the embodiment. [Figure 8] FIG. 8 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, an information processing device, an information processing method, and an information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present application are not limited to the embodiments.

[0010] [Embodiment] [1. Information Processing] First, an overview of information processing according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an overview of information processing according to an embodiment. Fig. 1 also shows an example of the configuration of an information processing system according to an embodiment.

[0011] 1, the information processing system includes an information processing device 1, a user terminal 50, and a server device 100. The information processing device 1 is a server device that provides various web services to each of the user terminals 50. For example, the information processing device 1 provides each user U with various services related to an e-commerce site through the user terminal 50.

[0012] The user terminal 50 is a terminal device owned by the user U. The user terminal 50 provides the user U with various contents provided by the information processing device 1. In addition, the user terminal 50 has installed therein a message application (hereinafter also referred to as "message app") provided by the server device 100, which will be described later, and can send and receive messages with other users U through the message app.

[0013] The server device 100 is a server device that controls a messaging app installed in each user terminal 50. In recent years, there have been an increasing number of cases where companies open corporate accounts in messaging apps as a form of marketing.

[0014] In a messaging app, when a company account is followed (added as a friend) by a user U, the company account can send a push notification to the user U. Therefore, in messaging apps, it is desirable to increase the number of users U who become followers of the company account.

[0015] To address this issue, the information processing device 1 according to the embodiment provides a guide for the user U to follow a company account in various web services provided to the user U.

[0016] Specifically, as shown in FIG. 1, first, the information processing device 1 generates content related to an EC site (step S1). Prior to generating the content, the information processing device 1 acquires a store identifier of a store account in a message app. The store identifier is an identifier for identifying a store account in the message app. For example, the information processing device 1 can acquire the store identifier from a store terminal (not shown) based on an operation by a store administrator. At this time, the store administrator can also set an incentive to be provided to a user U who registers the store account as a friend. The incentive is provided, for example, based on the store's capital.

[0017] Next, the information processing device 1 generates content including an instruction command for registering the store account of the store identifier and the user account as friends, and distributes the content to the user terminal 50 (step S2).

[0018] 1 shows a case where the content displayed on the user terminal 50 is a product purchase page. When the user U selects the "Add Friend" button, an instruction command is executed to register the store account and the user account as friends.

[0019] The information processing device 1 receives a friend addition instruction from the user terminal 50 (step S3), and transmits a friend registration instruction to the server device 100 that controls the message application (step S4).

[0020] The friend registration instruction includes information about the store identifier and the user identifier in the message app, and includes an instruction to register the store account identified by the store identifier as a friend for the user account identified by the user identifier. Note that the information processing device 1 may acquire the user identifier from the user U in advance, or may acquire it from the user terminal 50 together with the information received in step S3.

[0021] When the server device 100 receives the friend registration instruction, it executes a friend registration process (step S5). The friend registration process is a process of registering a store account identified by a store identifier as a friend of the user account. In other words, the friend registration process is a process of adding a new user account to the followers of the store account.

[0022] When the server device 100 completes the friend registration process, it outputs a registration result to the information processing device 1 (step S6). For example, if the friend registration is complete, the registration result is "OK." If the friend registration is already complete before the friend registration instruction is received, that is, if the user account has already registered the store account as a friend, the registration result is "NG."

[0023] If the registration result is "OK," the information processing device 1 provides an incentive to the user U on the EC site. In the example of FIG. 1, the incentive is an example in which the point acquisition multiplier is increased by "+0.5" when the user registers as a friend. Note that the incentive can be set arbitrarily by the store, and it is also possible to set a coupon, for example.

[0024] In this way, the information processing device 1 attracts customers to the store account in the messaging app on the EC site, and can increase the number of followers of the store account.

[0025] [2. Information Processing Device] Next, a configuration example of the information processing device 1 according to the embodiment will be described with reference to Fig. 2. Fig. 2 is a block diagram showing the configuration example of the information processing device 1 according to the embodiment. As shown in Fig. 2, the information processing device 1 includes a communication unit 2, a storage unit 3, and a control unit 4. Note that the information processing device 1 may also include an input unit (e.g., a keyboard or a mouse) that accepts various operations from an administrator who uses the information processing device 1, and a display unit (e.g., a liquid crystal display) that displays various information.

[0026] The communication unit 2 is realized by, for example, a network interface card (NIC), etc. The communication unit 2 is connected to a communication network such as 4G (4th Generation) or 5G (5th Generation) by wire or wirelessly, and transmits and receives information to and from each of the user terminal 50, the server device 100, etc. via the communication network.

[0027] The storage unit 3 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

[0028] As shown in FIG. 3, the storage unit 3 includes a user information storage unit 31 and a store information storage unit 32.

[0029] The user information storage unit 31 stores user information. The user information is information about a user U on the EC site. Fig. 3 is a diagram showing an example of information stored in the user information storage unit 31 according to the embodiment.

[0030] As shown in FIG. 3, the user information storage unit 31 stores information items such as "user ID," "registration information," "account ID," and "registered store" in association with each other.

[0031] The "user ID" field stores a user ID. The user ID is, for example, an identifier for identifying each user U on an EC site. The "registration information" field stores registration information.

[0032] The registration information is information registered on the EC site by a user U identified by a corresponding user ID. For example, the registration information includes information on various demographic attributes such as name, age, occupation, and address, and information on psychographic attributes such as hobbies.

[0033] The "account ID" field stores an account ID. In the present disclosure, the account ID is an account ID (user identifier) ​​in a message app of a user U identified by a corresponding user ID.

[0034] The "registered store" item stores information about registered stores. In the present disclosure, a registered store is a store for which the account ID in the messaging app of user U identified by the corresponding user ID is registered as a friend.

[0035] Returning to the explanation of Fig. 2, the following will explain the store information storage unit 32. The store information storage unit 32 stores store information. The store information is various information related to a store that opens on an EC site.

[0036] 4 is a diagram illustrating an example of information stored in the store information storage unit 32 according to the embodiment. As illustrated in FIG. 4, the store information storage unit 32 stores information items such as "store ID," "registration information," "account ID," and "incentive" in association with each other.

[0037] The "Store ID" field stores the store ID. The store ID is an identifier for identifying each store that opens on the e-commerce site. The "Registered Information" field stores the registered information. The registered information is information registered on the e-commerce site of the store identified by the corresponding store ID.

[0038] For example, the registration information includes information on items such as the store name, location, and representative. The "account ID" item stores an account ID. In the present disclosure, the account ID is the account ID (store identifier) ​​in the messaging app of the store identified by the corresponding store ID.

[0039] The “incentive” item stores information about incentives. In the present disclosure, an incentive is an incentive provided to a user U who follows a store account of a messaging app of a store identified by a corresponding store ID.

[0040] In this disclosure, an incentive is described as being provided to user U when the user first follows the corresponding store account, but the incentive may also be designed to be provided to user U when, for example, user U unblocks a store account that the user is following.

[0041] Returning to the explanation of Fig. 2, the control unit 4 will now be described. The control unit 4 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) using RAM as a work area to execute various programs (corresponding to examples of information processing programs) stored in a storage device inside the information processing device 1. The control unit 4 is also, for example, a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0042] 2, the control unit 4 has an acquisition unit 121, a generation unit 122, a distribution unit 123, an instruction unit 124, and a provision unit 125, and realizes or executes the functions and actions of information processing described below. Note that the internal configuration of the control unit 4 is not limited to the configuration shown in FIG. 2, and may be other configurations as long as they perform the information processing described below. Furthermore, the connection relationship between the processing units included in the control unit 4 is not limited to the connection relationship shown in FIG. 2, and may be other connection relationships.

[0043] The acquisition unit 121 acquires a store identifier, which is an identifier of a store account in a messaging app. For example, the acquisition unit 121 acquires the store identifier from an administrator of each store through a store platform on an EC site.

[0044] At this time, the acquisition unit 121 also acquires, for example, information about an incentive to be provided to the user U who has registered the store account as a friend in a message app. The information about the incentive includes information about the content of the incentive and the conditions for providing the incentive.

[0045] The incentives include increased points awarded when purchasing products at the corresponding store, coupons that can be used at the corresponding store, and redemptions that can be redeemed for products at the corresponding store. The coupons may be valid for a limited period of time. That is, the coupons may be set to become invalid after a predetermined period has elapsed since the user U followed the store account in the messaging app.

[0046] Furthermore, the condition for providing the incentive may be, for example, that the user U follows the store account for the first time in a messaging app, but it may also be that the user U has already been following the store account, or that the user U has not blocked the store account. In this case, for example, different incentive contents may be set for each provision condition.

[0047] Furthermore, the acquisition unit 121 acquires the user ID of the user U in the message app. For example, when the user U approves account linkage between the EC site and the message app, the acquisition unit 121 acquires the user ID of the user U from the server device 100 that controls the message app or the user terminal 50.

[0048] The generation unit 122 generates content including an instruction command for registering the store account of the store identifier acquired by the acquisition unit 121 and the user account as friends. For example, the generation unit 122 generates content incorporating an instruction command for registering the store account and the user account as friends for various content related to an EC site.

[0049] More specifically, the generation unit 122 generates, for content related to a store, an instruction command for registering the store account of the store and the user account as friends, and generates content incorporating such an instruction command.

[0050] The content related to the store may be, for example, a store page of the store on an e-commerce site, including a product page of a product offered by the store. Also, as shown in FIG. 1, the content related to the store may be, for example, a product purchase page or a cart page.

[0051] Furthermore, the generation unit 122 generates an instruction command for causing the server device 100, which controls the message application, to send an instruction to register the store account as a friend to the user account. For example, the generation unit 122 generates content by incorporating a button with an embedded instruction command into content related to the store.

[0052] For example, the instruction command includes an instruction to transmit a store ID and a user ID to the server device 100. That is, when the instruction command is executed, the store ID and the user ID are transmitted to the server device 100, and the server device 100 performs a friend registration process for the store account identified by the store ID and the user account identified by the user ID.

[0053] The distribution unit 123 distributes the content generated by the generation unit 122 to the user. Specifically, the distribution unit 123 distributes the content generated by the generation unit 122 to the user terminal 50 that is the source of the content distribution request.

[0054] When an instruction command is selected in the content distributed by the distribution unit 123, the instruction unit 124 instructs the server device 100, which controls the message application, to register the user account and the store account as friends.

[0055] Specifically, the instruction unit 124 transmits information on the store ID and user ID in the message app to the server device 100, and instructs the server device 100 to register the corresponding account as a friend.

[0056] Based on this instruction, a friend registration process is performed in the server device 100. For example, when friend registration is completed, the server device 100 transmits "OK" as a registration result to the information processing device 1, and when friend registration has already been completed, the server device 100 transmits "NG" as a registration result to the information processing device 1.

[0057] The processing of the instruction unit 124 may be executed on the user terminal 50 side. In other words, in this case, when a button corresponding to the instruction command is selected on the user terminal 50, the friend registration instruction may be sent directly to the server device 100 without going through the information processing device 1.

[0058] The providing unit 125 provides an incentive to the user U when the user account is registered as a friend with the store account, based on the friend registration result transmitted from the server device 100.

[0059] The providing unit 125 first obtains from the server device 100 a processing result of the server device 100 in response to the friend registration instruction from the instruction unit 124. If the result of the friend registration by the server device 100 is “OK”, that is, if the user account is registered as a friend of the store account, the providing unit 125 provides an incentive to the user U.

[0060] For example, the providing unit 125 provides an incentive to the user U on an e-commerce site. That is, in the present disclosure, the e-commerce site attracts customers to a store account in a messaging app. By providing the user U with an incentive as a motivator for following the store account, the user U can be efficiently encouraged to follow the store account.

[0061] Here, screen transitions until an incentive is awarded on the user terminal 50 will be described with reference to Figures 5 and 6. Figures 5 and 6 are diagrams showing an example of content according to the embodiment.

[0062] First, a case where the point award rate is increased as an incentive will be described with reference to Fig. 5. For example, as shown in Fig. 5, on the product purchase page, a check box for friend registration is displayed together with the content generated by the generation unit 122.

[0063] When the user U checks the checkbox, the instruction unit 124 executes a friend registration instruction command. As a result, the server device 100 performs a friend registration process, and the server device 100 notifies the information processing device 1 of the friend registration result.

[0064] The providing unit 125 of the information processing device 1 updates the screen in accordance with the result of the friend registration. For example, if the result of the friend registration is "OK," the providing unit 125 immediately grants an incentive to the user U and updates the point acquisition multiplier as shown in the right diagram of FIG.

[0065] 6, when a coupon is provided as an incentive, the instruction unit 124 executes processing when the add friend button is selected. The providing unit 125 obtains the result of the friend registration process from the server device 100, and if the result of the friend registration is "OK", the coupon is immediately provided to the user U and the coupon application amount is reflected. Note that the incentive is not limited to one that is applied immediately, and may be one that can be applied when the user U purchases another product later.

[0066] In this way, in the present disclosure, by completing the process from registering as a friend in a messaging app to providing an incentive on an EC site, the user U can perform fewer operations than if the user U were to obtain a coupon or the like through a messaging app.

[0067] In other words, usability can be improved by simply designing the path that user U takes to obtain the incentive, compared to when user U obtains the incentive through a messaging app.

[0068] [3. Processing flow] Next, a processing flow executed by the information processing device 1 according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a flowchart showing an example of information processing according to the embodiment. Note that the processing shown below is repeatedly executed by the control unit 4 every time a content distribution request is acquired.

[0069] As shown in FIG. 7, when the information processing device 1 receives a request for content distribution from the user terminal 50 (step S101), the information processing device 1 generates content in response to the request (step S102).

[0070] Next, the information processing device 1 distributes the generated content to the requesting user terminal 50 (step S103). After that, the information processing device 1 determines whether or not a friend registration operation has been performed on the user terminal 50 (step S104).

[0071] If the information processing device 1 determines that a friend registration operation has been performed (step S104; Yes), it transmits a friend registration instruction to the server device 100 (step S105). If the information processing device 1 determines in step S104 that a friend registration operation has not been performed (step S104; No), it ends the process.

[0072] Next, the information processing device 1 receives a result of the friend registration from the server device 100 (step S106), and provides an incentive to the user U in accordance with the result (step S107), and then ends the process.

[0073] [4. Modifications] In the above-described embodiment, the content of an e-commerce site is used to induce users to register as friends in a messaging app, but the present invention is not limited to this. That is, the content may be an SNS, or various websites such as a travel site or a gourmet site. The content may also be push-type content such as email.

[0074] Furthermore, the incentives are not limited to those usable on the website, but may be those usable at actual stores. For example, incentives usable at stores may be provided to users U who have accounts of stores listed on a gourmet site and who have registered as friends via the gourmet site.

[0075] For example, in such a case, the system may cooperate with an electronic payment service to provide an incentive such as a coupon that can be applied when paying for a purchase using the electronic payment service at a target store.

[0076] [5. Effects] The information processing device 1 according to the embodiment includes an acquisition unit 121 that acquires a store identifier, which is an identifier of a store account in a message application, a generation unit 122 that generates content including an instruction command to register the store account of the store identifier acquired by the acquisition unit 121 and a user account as friends, and a distribution unit 123 that distributes the content generated by the generation unit 122 to the user.

[0077] The acquisition unit 121 acquires a store identifier of a store that opens in the online shopping mall, and the distribution unit 123 distributes content related to the store to the user. The generation unit 122 generates content including an instruction command for causing a server device that controls a message application to send an instruction to register the store account as a friend to the user account.

[0078] Furthermore, the generating unit 122 generates content including an instruction command for causing the server device 100 to transmit the store identifier and the user identifier, which is the identifier of the user in the message application.

[0079] The information processing device 1 also includes an instruction unit 124 that executes the instruction of the instruction command, the generation unit 122 generates content including a button corresponding to the instruction command, and when the button is selected, the instruction unit 124 transmits a store identifier and a user identifier to the server device 100 and instructs the store account to be registered as a friend with the user account.

[0080] The information processing device 1 also includes a providing unit 125 that provides an incentive to the user when the user account is registered as a friend of a store account, based on a friend registration result transmitted from the server device 100. The providing unit 125 also provides an incentive to the user when the user account is registered as a friend of a store account for the first time.

[0081] The providing unit 125 also provides coupons that can be used in a store corresponding to the store account, and coupons that can be used within a predetermined period after the friend registration.

[0082] By performing any one or a combination of the above-described processes, the information processing device according to the present application can increase the number of followers of the store account.

[0083] [6. Hardware Configuration] The information processing device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in Fig. 8. Fig. 8 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0084] The CPU 1100 operates and controls each unit based on programs stored in the ROM 1300 or the HDD 1400. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, programs that depend on the hardware of the computer 1000, and the like.

[0085] The HDD 1400 stores programs executed by the CPU 1100, data used by such programs, etc. The communication interface 1500 receives data from other devices via a network (communication network) N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

[0086] The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse (in FIG. 8, the output devices and input devices are collectively referred to as "input / output devices") via the input / output interface 1600. The CPU 1100 acquires data from the input devices via the input / output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input / output interface 1600.

[0087] Media interface 1700 reads a program or data stored in recording medium 1800 and provides it to CPU 1100 via RAM 1200. CPU 1100 loads the program or data from recording medium 1800 onto RAM 1200 via media interface 1700 and executes the loaded program. Recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase Change Rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0088] For example, when the computer 1000 functions as the information processing device according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 4. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via the network N.

[0089] [7. Other] Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. Furthermore, the above-described components include those that can be easily imagined by a person skilled in the art, those that are substantially the same, and those that are within the scope of so-called equivalents. Furthermore, the above-described components can be combined as appropriate. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-described embodiments.

[0090] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using a known method. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0091] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0092] For example, the above-mentioned information processing device may be realized using multiple server computers, and depending on the function, the configuration can be flexibly changed, such as by calling an external platform using an API (Application Programming Interface) or network computing.

[0093] Furthermore, the above-described embodiments and modifications can be combined as appropriate within the scope of not causing any contradiction in the processing content.

[0094] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, an acquisition unit can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0095] 1. Information processing equipment 2. Communications Department 3 Storage section 4. Control section 31 User information storage unit 32 Store information storage unit 50 User Terminals 100 Server device 121 Acquisition Department 122 Generation part 123 Distribution Department 124 Instruction section 125 Provision Department N Network U User

Claims

1. an acquisition unit that acquires a store identifier that is an identifier of a store account in a message application; a generating unit that generates content including an instruction command to register the store account of the store identifier acquired by the acquiring unit and a user account as friends; a distribution unit that distributes the content generated by the generation unit to users; An information processing device comprising:

2. The acquisition unit Acquire the store identifier of the store that will open in the online shopping mall; The distribution unit delivering the content associated with the store to the user; 2. The information processing device according to claim 1,

3. The generation unit generating the content including the instruction command for causing a server device that controls the message application to transmit an instruction for registering the store account as a friend to the user account; 2. The information processing device according to claim 1,

4. The generation unit generating content including the instruction command to cause the server device to transmit the store identifier and a user identifier that is an identifier of the user in the message application; 4. The information processing device according to claim 3,

5. An instruction unit that executes the instruction of the instruction command Equipped with The generation unit generating content including a button corresponding to the instruction command; The instruction unit When the button is selected, the store identifier and the user identifier are transmitted to the server device, and an instruction is given to register the store account and the user account as friends.

5. The information processing device according to claim 4,

6. a providing unit that provides an incentive to the user when the user account is registered as a friend with the store account based on the friend registration result transmitted from the server device; 5. The information processing apparatus according to claim 4, further comprising:

7. The providing unit Providing an incentive to the user when the user account and the store account are registered as friends for the first time 7. The information processing device according to claim 6,

8. The providing unit To provide coupons that can be used at the store corresponding to the store account 7. The information processing device according to claim 6,

9. The providing unit To provide the coupon that can be used within a predetermined period after the friend registration 9. The information processing device according to claim 8,

10. 1. A computer-implemented information processing method, comprising: an acquiring step of acquiring a store identifier, which is an identifier of a store account in a message application; a generating step of generating content including an instruction command for registering the store account of the store identifier acquired in the acquiring step and a user account as friends; a distribution step of distributing the content generated by the generation step to a user; An information processing method comprising:

11. an acquisition step of acquiring a store identifier, which is an identifier of a store account in a message application; a generating step of generating content including an instruction command for registering the store account of the store identifier acquired by the acquiring step and a user account as friends; a delivery procedure for delivering the content generated by the generation procedure to a user; An information processing program characterized by causing a computer to execute the above.

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