Information processing apparatus, information processing system, information processing method, and program

Abstract

To provide an information processing apparatus, an information processing system, an information processing method, and a program capable of appropriately collecting attribute information of a user in a virtual space.SOLUTION: An information processing apparatus includes: an action information acquisition section that acquires action information, which is information regarding an action of an avatar viewing a content in a virtual space; a determination section that determines a degree of interest of a user corresponding to the avatar in the content on the basis of the action information; and a collection section that collects attribute information and the degree of interest of the user as reaction information in a case where there is a consent of the user and collects the degree of interest as the reaction information in a case where there is no consent of the user.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to an information processing device, an information processing system, an information processing method, and a program. [Background technology]

[0002] For example, in a virtual space constructed on the Internet by computers, such as a metaverse, content including advertisements is provided. Users enter the virtual space in the form of, for example, an avatar. The avatar performs actions that mimic the user's actions. Patent Document 1 describes tracking the actions of an avatar that has viewed an advertisement and providing information about the tracked avatar's actions to an advertiser. Patent Document 1 also describes performing data mining and profiling to determine predefined likes and dislikes, geographic location, language, and other attribute information of the user corresponding to the avatar. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Special Publication No. 2010-535362 Summary of the Invention [Problem to be solved by the invention]

[0004] However, Patent Document 1 does not mention obtaining user permission to acquire user attribute information. In recent years, protection of personal data and privacy has become stricter, as evidenced by the enactment of the General Data Protection Regulation (GDPR) in Europe in 2016. Therefore, it is difficult to acquire user attribute information without the user's permission.

[0005] An object of the present disclosure is to provide an information processing device, an information processing system, an information processing method, and a program that can appropriately collect attribute information of users in a virtual space. [Means for solving the problem]

[0006] The information processing device according to the present disclosure includes an action information acquisition unit that acquires action information, which is information regarding the actions of an avatar viewing content in a virtual space; a determination unit that determines the level of interest of a user corresponding to the avatar in the content based on the action information; and a collection unit that collects the user's attribute information and the level of interest as reaction information if the user consents, and collects the level of interest as the reaction information if the user does not consent.

[0007] The information processing system according to the present disclosure includes a virtual space operating system that provides a virtual space, or an advertising distribution system that distributes content including advertisements to the virtual space, and the virtual space operating system or the advertising distribution system includes an action information acquisition unit that acquires action information, which is information regarding the actions of an avatar viewing the content in the virtual space, a determination unit that determines the level of interest of a user corresponding to the avatar in the content based on the action information, and a collection unit that collects the user's attribute information and the level of interest as reaction information if the user consents, and collects the level of interest as the reaction information if the user does not consent.

[0008] The information processing method of the present disclosure is a method in which a computer executes an action information acquisition process to acquire action information, which is information regarding the actions of an avatar viewing content in a virtual space; a determination process to determine the level of interest of a user corresponding to the avatar in the content based on the action information; and a collection process to collect the user's attribute information and the level of interest as reaction information if the user consents, and to collect the level of interest as the reaction information if the user does not consent.

[0009] The program of the present disclosure is a program that causes a computer to execute an action information acquisition process that acquires action information, which is information regarding the actions of an avatar watching content in a virtual space; a determination process that determines the level of interest of a user corresponding to the avatar in the content based on the action information; and a collection process that collects the user's attribute information and the level of interest as reaction information if the user consents, and collects the level of interest as the reaction information if the user does not consent. [Effects of the Invention]

[0010] According to the present disclosure, it is possible to provide an information processing device, an information processing system, an information processing method, and a program that can appropriately collect attribute information of users in a virtual space. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a schematic block diagram illustrating an example of a configuration of an information processing device according to the present disclosure. [Figure 2] 1 is a flowchart illustrating an example of an information processing method according to the present disclosure. [Figure 3] 1 is a schematic block diagram illustrating an example of a configuration of an information processing system according to the present disclosure. [Figure 4] FIG. 10 is a schematic block diagram illustrating another example of the configuration of an information processing system according to the present disclosure. [Figure 5] 10 is a flowchart illustrating another example of an information processing method according to the present disclosure. [Figure 6] FIG. 1 is a block diagram illustrating an example of a configuration of a computer according to the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0012] Embodiment 1 An example of the configuration of an information processing device 10 according to the present disclosure will be described below with reference to FIG. 1. The information processing device 10 appropriately collects attribute information of a user corresponding to an avatar entering a virtual space. Here, the virtual space is a virtual three-dimensional space constructed by a computer on a network such as the Internet. Specifically, the virtual space is generated by a computer and represented using three-dimensional computer graphics. An example of a virtual space is the metaverse. A user enters the virtual space in the form of, for example, an avatar. The avatar performs actions that mimic the user's actions. The avatar is also generated by a computer and represented using three-dimensional computer graphics. The information processing device 10 determines the user's level of interest in content including advertisements provided in the virtual space based on the actions of the avatar viewing the content, and collects attribute information of the user. Here, the attribute information includes the user's age, gender, occupation, purchase history, an advertising identifier (IDFA: Identity for Advertisers) of the user's device, preferences, hobbies, etc. Specifically, the information processing device 10 includes an action information acquisition unit 11, a determination unit 12, and a collection unit 13, as shown in FIG.

[0013] The action information acquisition unit 11 acquires action information, which is information related to the actions of an avatar viewing content in a virtual space. Here, the avatar's actions include not only the avatar's movements and behaviors but also the avatar's speech, etc. The avatar's action information may also include the content posted in a chat box by the user corresponding to the avatar. The avatar's action information may also include the facial expression, eye movement, heart rate, and brain waves of the user corresponding to the avatar.

[0014] The determination unit 12 determines the degree of interest in the content of the user corresponding to the avatar based on the action information.

[0015] The collection unit 13 collects the user's attribute information and interest level as reaction information if the user corresponding to the avatar has given consent, and collects the interest level as reaction information if the user corresponding to the avatar has not given consent. Here, the user's consent means the user's agreement to the collection of the user's attribute information. The user's consent is obtained at least at any one of the following times: when application software for providing a virtual space is installed on the user terminal used by the user, when the avatar corresponding to the user enters the virtual space, or when the avatar is in a predetermined location in the virtual space.

[0016] 2 is a flowchart showing an example of an information processing method according to the present disclosure. First, the action information acquisition unit 11 acquires action information of an avatar viewing content in a virtual space (step S11). Next, the determination unit 12 determines the level of interest in the content of the user corresponding to the avatar based on the action information of the avatar acquired in step S11 (step S12). Next, the collection unit 13 determines whether the user has given consent (step S13). If the user has given consent in step S13 (Yes in step S13), the collection unit 13 collects the user's attribute information and the level of interest determined in step S11 as reaction information (step S14). If the user has not given consent in step S13 (No in step S13), the collection unit 13 collects the level of interest determined in step S11 as reaction information (step S15), and the process ends.

[0017] In the information processing device 10 according to the present disclosure, the collection unit 13 collects the user's attribute information and interest level as reaction information if the user consents, and collects the user's interest level as reaction information if the user does not consent. In other words, the user's attribute information is collected after obtaining the user's consent. Therefore, even if protection of personal data and privacy is strict, it is possible to collect the user's attribute information by obtaining the user's consent. Therefore, it is possible to provide an information processing device 10 that can appropriately collect the user's attribute information in a virtual space.

[0018] Embodiment 2 Next, an example of the configuration of an information processing system according to the present disclosure will be described with reference to FIG. 3. In the following description, the metaverse will be used as an example of a virtual space. Information processing system 100 shown in FIG. 3 includes a user terminal 200, a metaverse operating system 300, an advertisement sending system 400, and an advertisement distribution system 500. User terminal 200, metaverse operating system 300, advertisement sending system 400, and advertisement distribution system 500 are capable of communicating with each other via network N. Note that the number of user terminals 200 included in information processing system 100 need only be equal to or greater than the number of avatars participating in the metaverse.

[0019] The user terminal 200 is a smartphone, a personal computer (PC), a virtual reality (VR) goggles, or the like used by a user. The user terminal 200 includes a camera that captures the user's actions. The user terminal 200 may also include various sensors that measure the user's line of sight, heart rate, brain waves, and the like.

[0020] The metaverse management system 300 builds a metaverse on the network N and manages the metaverse.

[0021] The advertisement transmission system 400 generates content including various advertisements that can be provided in the metaverse (hereinafter simply referred to as “advertising content”) and transmits (bids for) the content to the advertisement distribution system 500.

[0022] The advertisement delivery system 500 provides appropriate advertisement content to an avatar in the metaverse from various advertisement content transmitted (bid) from the advertisement transmission system 400. Specifically, as shown in FIG. 3 , the advertisement delivery system 500 includes an action information acquisition unit 501, a determination unit 502, and a collection unit 503. The functions of the action information acquisition unit 501, the determination unit 502, and the collection unit 503 are similar to those of the action information acquisition unit 11, the determination unit 12, and the collection unit 13, and therefore description thereof will be omitted. The advertisement delivery system 500 then collects reaction information of users corresponding to avatars viewing content in the metaverse, and determines advertisement content appropriate for the users based on the reaction information of the users.

[0023] 1, the information processing system 100 according to the present disclosure can appropriately collect user attribute information in the metaverse. In the information processing system 100 according to the present disclosure, the advertisement distribution system 500 collects reaction information of users corresponding to avatars viewing content in the metaverse, and determines advertising content appropriate for the users based on the reaction information of the users. Therefore, the advertising content provided to avatars in the metaverse can be optimized.

[0024] Embodiment 3 Next, another example of the configuration of an information processing system according to the present disclosure will be described with reference to Fig. 4. Information processing system 100A shown in Fig. 4 differs from information processing system 100 shown in Fig. 3 in that it does not include advertisement distribution system 500, and metaverse operation system 300A also functions as an advertisement distribution system. In information processing system 100A shown in Fig. 4, the functions of user terminal 200 and advertisement transmission system 400 are similar to those of information processing system 100 shown in Fig. 3, and therefore description thereof will be omitted.

[0025] 4, metaverse operation system 300A includes action information acquisition unit 301, determination unit 302, collection unit 303, consent acquisition unit 304, and share control unit 305. Metaverse operation system 300A collects reaction information of users corresponding to avatars viewing content in the metaverse, and determines advertising content appropriate for the users based on the reaction information of the users.

[0026] The action information acquisition unit 301 acquires action information, which is information related to the actions of an avatar viewing content in the Metaverse. For example, the action information acquisition unit 301 may acquire the movement of the avatar's field of view as the action information. Here, the avatar's field of view is a range from the center of the avatar's face to a predetermined angle to the left and right. The action information acquisition unit 301 may also acquire the avatar's speech or the contents of a chat box as the action information. The action information acquisition unit 301 may also acquire the avatar's line of sight as the action information. Here, the avatar's line of sight is the forward direction in which the center of the avatar's face is facing. The avatar's action information may also include the facial expression, line of sight movement, heart rate, and brain waves of the user corresponding to the avatar.

[0027] The determination unit 302 determines the level of interest in content of the user corresponding to the avatar based on the action information. For example, the determination unit 302 may determine that the level of interest is higher when the proportion of time during which the avatar's line of sight is directed toward a certain content in a predetermined measurement period is equal to or greater than a predetermined threshold value, compared to when the proportion is less than the predetermined threshold value.

[0028] The collection unit 303 collects the user's attribute information and interest level as reaction information if the user corresponding to the avatar has given consent, and collects the user's interest level as reaction information if the user corresponding to the avatar has not given consent. For example, the collection unit 303 may acquire a purchase history as the user's attribute information from an NFT (Non-Fungible Token) wallet linked to the metaverse operating system 300. The collection unit 303 may also estimate the user's preferences and hobbies as the user's attribute information based on the information acquired from the NFT wallet. The collection unit 303 may also access a social networking service (SNS) based on information about the SNS listed in the avatar's profile field, and acquire the age, gender, and occupation of the user corresponding to the avatar as the user's attribute information based on the information about the SNS. The collection unit 303 may also estimate the user's preferences and hobbies as the user's attribute information based on the content posted by the user on the SNS. The collection unit 303 may also acquire an advertising identifier of the user terminal 200 as the attribute information of the user. The collection unit 303 may also use the advertising identifier of the user terminal 200 to acquire information such as content viewed by the user during a predetermined period in the past as the attribute information of the user. The collection unit 303 may also estimate the user's preferences and hobbies as the attribute information of the user based on information such as content viewed by the user during a predetermined period in the past. The collection unit 303 may not need to collect reaction information if the user corresponding to the avatar does not consent to the collection of the interest level.

[0029] Furthermore, the collecting unit 303 may collect reaction information when the degree of interest determined by the determining unit 302 is equal to or greater than a predetermined value. Specifically, when the degree of interest is equal to or greater than a predetermined value and the user has given consent, the collecting unit 303 may collect the user's attribute information and the degree of interest as reaction information. Furthermore, when the degree of interest is equal to or greater than a predetermined value and the user has not given consent, the collecting unit 303 may collect the user's degree of interest as reaction information.

[0030] More specifically, if the level of interest is equal to or greater than a predetermined value, the consent acquisition unit 304 (described later) displays a message to an avatar in the metaverse asking whether or not the avatar agrees to the collection of the user's attribute information. If the avatar agrees to the message, the collection unit 303 collects the user's attribute information and level of interest as reaction information. If the avatar does not agree to the message, the collection unit 303 collects the user's level of interest as reaction information.

[0031] The consent acquisition unit 304 acquires the consent of the user. Here, the consent of the user means the user's agreement to the collection of attribute information of the user.

[0032] Specifically, when installing application software for providing the metaverse on the user terminal 200, the consent acquisition unit 304 may acquire the user's consent by displaying a message on the user terminal 200 asking whether or not the user agrees to the collection of the user's attribute information.

[0033] In addition, when an avatar corresponding to a user enters the metaverse, the consent acquisition unit 304 may acquire the user's consent by displaying a message on the user terminal 200 asking whether or not the user agrees to the collection of the user's attribute information.

[0034] Furthermore, consent acquisition unit 304 may provide the avatar with a message display asking whether or not the avatar agrees to collection of the user's attribute information when the avatar is in a predetermined location in the metaverse, and acquire consent from the user. Here, the predetermined location in the metaverse is, for example, a meeting space provided when moving from one metaverse space to another within the metaverse, or a space where advertising content is provided.

[0035] In addition, if the user's level of interest in the content that the avatar is viewing at a specified location in the metaverse is equal to or greater than a specified value, the consent acquisition unit 304 may provide the avatar with a message display asking whether or not the user agrees to the collection of the user's attribute information, and acquire the user's consent.

[0036] If the interest level determined by the determination unit 302 is equal to or greater than a predetermined value, the share control unit 305 prompts the user to agree to notifying other users of their interest in the content. Specifically, the share control unit 305 provides a share button, for example, labeled "Share on SNS," to an avatar corresponding to the user in the metaverse. When the avatar presses the share button, the share control unit 305 determines that the user has agreed to notifying other users of their interest in the content. Then, based on the SNS information listed in the avatar's profile field, the share control unit 305 accesses the SNS and posts a message, for example, "I'm interested in this content," to the SNS. Furthermore, if no SNS information is listed in the avatar's profile field, the share control unit 305 may cause the user terminal 200 to display a login screen for the SNS.

[0037] Fig. 5 is a flowchart showing another example of an information processing method according to the present disclosure. In the flowchart shown in Fig. 5, the processes of steps S101, S102, S107, S108, and S109 are similar to the processes of steps S11, S12, S13, S14, and S15 in the flowchart shown in Fig. 2, respectively, and therefore description thereof will be omitted.

[0038] Next, the share control unit 305 determines whether the interest level determined in step S102 is equal to or greater than a predetermined threshold value (step S103).

[0039] In step S103, if the interest level determined in step S102 is less than the predetermined threshold value (step S103; No), this process ends.

[0040] In step S103, if the interest level determined in step S102 is equal to or greater than a predetermined threshold (step S103; Yes), the share control unit 305 provides a share button to the avatar in the metaverse (step S104).

[0041] Next, the share control unit 305 determines whether the share button has been pressed by the avatar (step S105).

[0042] In step S105, if the share button is not pressed by the avatar (step S105; No), the process proceeds to step S109.

[0043] In step S105, if the share button is pressed by the avatar (step S105; Yes), the share control unit 305 posts a message such as "I'm interested in this content" to the SNS (step S106), and proceeds to processing in step S107.

[0044] Similar to the information processing system 100 shown in Fig. 3, the information processing system 100A according to the present disclosure can appropriately collect user attribute information in the metaverse. In the information processing system 100A according to the present disclosure, the metaverse operating system 300A collects reaction information of users corresponding to avatars viewing content in the metaverse, and determines advertising content appropriate for the users based on the reaction information of the users. This makes it possible to optimize advertising content provided to avatars in the metaverse.

[0045] Furthermore, consent acquisition unit 304 can acquire consent from the user at any of the following times: when application software for providing the metaverse is installed on user terminal 200, when the avatar enters the metaverse, or when the avatar is in a predetermined location within the metaverse. Therefore, the user can consent to the collection of their attribute information at any time.

[0046] Furthermore, the action information acquisition unit 301 acquires, as action information, the movement of the avatar's field of view, the avatar's speech, the contents of the chat box, etc. Therefore, it becomes possible to appropriately determine the interest level of the user corresponding to the avatar in the content from the avatar's action.

[0047] Furthermore, the determination unit 302 determines the degree of interest of the user corresponding to the avatar in a certain piece of content based on the proportion of time that the avatar's line of sight is directed at that piece of content during a predetermined measurement period, thereby making it possible to appropriately determine the degree of interest of the user in the content.

[0048] Furthermore, the collection unit 303 collects reaction information when the degree of interest determined by the determination unit 302 is equal to or greater than a predetermined value. It is expected that if a user's degree of interest in content is high, the user is more likely to agree to the collection of their attribute information. Therefore, when the degree of interest is equal to or greater than a predetermined value, the consent acquisition unit 304 displays a message to an avatar in the metaverse asking whether or not the avatar agrees to the collection of the user's attribute information. Then, when the avatar agrees to the message, the collection unit 303 collects the user's attribute information and degree of interest as reaction information. Furthermore, when the avatar does not agree to the message, the collection unit 303 collects the user's degree of interest as reaction information. This allows the collection unit 303 to collect user attribute information when it is easier to obtain user consent.

[0049] In the above-described embodiment, the present invention has been described as a hardware configuration, but the present invention is not limited to this. The above-described functions (processing) of the information processing device 10, the user terminal 200, the metaverse operation system 300, 300A, the advertisement sending system 400, and the advertisement distribution system 500 may be realized by a computer 600 having the following configuration, for example.

[0050] 13 is a block diagram showing the configuration of a computer 600 that realizes the processing of the information processing device 10, the user terminal 200, the metaverse operation systems 300 and 300A, the advertisement sending system 400, and the advertisement distribution system 500. As shown in FIG. 13, the computer 600 includes a memory 601 and a processor 602.

[0051] The memory 601 is configured, for example, by a combination of a volatile memory and a non-volatile memory. The memory 601 is used to store programs executed by the processor 602, data used for various processes, and the like. The storage units (not shown) of the information processing device 10, the user terminal 200, the metaverse operating systems 300 and 300A, the advertisement sending system 400, and the advertisement distribution system 500 may be realized by the memory 601. However, these may also be realized by any other storage device.

[0052] The processor 602 reads and executes programs from the memory 601 to perform processing of each device. The processor 602 may be, for example, a microprocessor, an MPU (Micro Processor Unit), or a CPU (Central Processing Unit). The processor 602 may include multiple processors.

[0053] In the above example, the program can be stored and supplied to a computer using various types of non-transitory computer-readable media. Non-transitory computer-readable media include various types of tangible storage media. Non-transitory computer-readable media include, for example, magnetic recording media, magneto-optical recording media, CD-ROMs (Read Only Memory), CD-Rs, CD-R / Ws, and semiconductor memories. Semiconductor memories include, for example, mask ROMs, PROMs (Programmable ROMs), EPROMs (Erasable PROMs), flash ROMs, and RAMs (Random Access Memory). The program may also be supplied to a computer by various types of transient computer-readable media. Examples of transient computer-readable media include electrical signals, optical signals, and electromagnetic waves. The transient computer-readable media can be supplied to a computer via wired communication paths such as electrical wires and optical fibers, or wireless communication paths.

[0054] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-described embodiments. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be combined with other embodiments as appropriate.

[0055] Each drawing is merely an example for describing one or more embodiments. Each drawing may relate not only to one particular embodiment, but also to one or more other embodiments. As will be understood by those skilled in the art, various features or steps described with reference to any one drawing can be combined with features or steps shown in one or more other drawings to create, for example, an embodiment not explicitly shown or described. Not all features or steps shown in any one drawing are necessary to describe an exemplary embodiment, and some features or steps may be omitted. The order of steps described in any drawing may be changed as appropriate.

[0056] A part or all of the above-described embodiments can be described as, but not limited to, the following supplementary notes. (Appendix 1) an action information acquisition unit that acquires action information that is information about an action of an avatar viewing content in a virtual space; a determination unit that determines a degree of interest in the content of a user corresponding to the avatar based on the action information; a collection unit that collects attribute information and the interest level of the user as reaction information when the user consents, and collects the interest level as reaction information when the user does not consent; Equipped with Information processing device. (Appendix 2) a consent acquisition unit that acquires the user's consent at least at one of the following times: when application software for providing the virtual space is installed on the user's user terminal; when the avatar enters the virtual space; and when the avatar is at a predetermined location within the virtual space; Equipped with 10. The information processing device according to claim 1. (Appendix 3) the action information acquisition unit acquires a movement of the field of view of the avatar as the action information; 10. The information processing device according to claim 1. (Appendix 4) The action information acquisition unit acquires, as the action information, utterances of the avatar or contents of a chat box. 10. The information processing device according to claim 1. (Appendix 5) the determination unit determines that the level of interest is higher when a proportion of time during which the avatar's gaze is directed toward the content in a predetermined measurement period is equal to or greater than a predetermined threshold value than when the proportion is less than the predetermined threshold value; 10. The information processing device according to claim 1. (Appendix 6) the collecting unit collects the reaction information when the interest level is equal to or greater than a predetermined value. 10. The information processing device according to claim 1. (Appendix 7) a share control unit that prompts the user to agree to broadcasting to other users that the user is interested in the content when the interest level is equal to or greater than a predetermined value; Equipped with 10. The information processing device according to claim 1. (Appendix 8) A virtual space operating system that provides a virtual space or an advertisement distribution system that distributes content including advertisements to the virtual space, The virtual space operating system or the advertisement distribution system includes: an action information acquisition unit that acquires action information that is information about an action of an avatar viewing the content in the virtual space; a determination unit that determines a degree of interest in the content of a user corresponding to the avatar based on the action information; a collection unit that collects attribute information and the interest level of the user as reaction information when the user consents, and collects the interest level as reaction information when the user does not consent; Equipped with Information processing system. (Appendix 9) The virtual space operating system or the advertisement distribution system includes: a consent acquisition unit that acquires the user's consent at least at one of the following times: when application software for providing the virtual space is installed on the user's user terminal; when the avatar enters the virtual space; and when the avatar is at a predetermined location within the virtual space; Equipped with 10. The information processing system of claim 8. (Appendix 10) the action information acquisition unit acquires a movement of the field of view of the avatar as the action information; 10. The information processing system of claim 8. (Appendix 11) The action information acquisition unit acquires, as the action information, utterances of the avatar or contents of a chat box. 10. The information processing system of claim 8. (Appendix 12) the determination unit determines that the level of interest is higher when a proportion of time during which the avatar's gaze is directed toward the content in a predetermined measurement period is equal to or greater than a predetermined threshold value than when the proportion is less than the predetermined threshold value; 10. The information processing system of claim 8. (Appendix 13) the collecting unit collects the reaction information when the interest level is equal to or greater than a predetermined value. 10. The information processing system of claim 8. (Appendix 14) The virtual space operating system or the advertisement distribution system includes: a share control unit that prompts the user to agree to broadcasting to other users that the user is interested in the content when the interest level is equal to or greater than a predetermined value; Equipped with 10. The information processing system of claim 8. (Appendix 15) The computer an action information acquisition process for acquiring action information, which is information about an action of an avatar viewing content in a virtual space; a determination process for determining a degree of interest in the content of the user corresponding to the avatar based on the action information; a collection process of collecting attribute information and the interest level of the user as reaction information when the user consents, and collecting the interest level as the reaction information when the user does not consent; Execute, Information processing methods. (Appendix 16) The computer a consent acquisition process for acquiring the user's consent at least at one of the following times: when application software for providing the virtual space is installed on the user's user terminal; when the avatar enters the virtual space; and when the avatar is in a predetermined location within the virtual space; To execute 16. The information processing method according to claim 15. (Appendix 17) The computer In the action information acquisition process, movement of the avatar's field of view is acquired as the action information. 16. The information processing method according to claim 15. (Appendix 18) The computer In the action information acquisition process, the avatar's utterance or the contents of a chat box are acquired as the action information. 16. The information processing method according to claim 15. (Appendix 19) The computer In the determination process, when a proportion of time during which the gaze of the avatar is directed toward the content in a predetermined measurement period is equal to or greater than a predetermined threshold, the degree of interest is determined to be higher than when the proportion is less than the predetermined threshold. 16. The information processing method according to claim 15. (Appendix 20) The computer In the collection process, if the interest level is equal to or greater than a predetermined value, the reaction information is collected. 16. The information processing method according to claim 15. (Appendix 21) The computer a share control process for prompting the user to agree to notify other users of his or her interest in the content when the interest level is equal to or greater than a predetermined value; To execute 16. The information processing method according to claim 15. (Appendix 22) On the computer, an action information acquisition process for acquiring action information, which is information about an action of an avatar viewing content in a virtual space; a determination process for determining a degree of interest in the content of the user corresponding to the avatar based on the action information; a collection process of collecting attribute information and the interest level of the user as reaction information when the user consents, and collecting the interest level as reaction information when the user does not consent; Execute program. (Appendix 23) The computer, a consent acquisition process for acquiring the user's consent at least at one of the following times: when application software for providing the virtual space is installed on the user's user terminal; when the avatar enters the virtual space; and when the avatar is in a predetermined location within the virtual space; Execute 22. The program of claim 1. (Appendix 24) The computer, In the action information acquisition process, movement of the visual field of the avatar is acquired as the action information. 22. The program of claim 1. (Appendix 25) The computer, In the action information acquisition process, the utterance of the avatar or the content of a chat box is acquired as the action information. 22. The program of claim 1. (Appendix 26) The computer, In the determination process, when a proportion of time during which the gaze of the avatar is directed toward the content in a predetermined measurement period is equal to or greater than a predetermined threshold, the degree of interest is determined to be higher than when the proportion is less than the predetermined threshold. 22. The program of claim 1. (Appendix 27) The computer, In the collection process, if the interest level is equal to or greater than a predetermined value, the reaction information is collected. 22. The program of claim 1. (Appendix 28) The computer, a share control process for prompting the user to agree to notify other users of his or her interest in the content when the interest level is equal to or greater than a predetermined value; Execute 22. The program of claim 1. [Explanation of symbols]

[0057] 10. Information processing equipment 11,301,501 Action information acquisition section 12,302,502 Judgment section 13,303,503 Collection Department 100,100A Information Processing System 200 user terminals 300,300A Metaverse Management System 304 Consent Obtaining Department 305 Share Control Unit 400 Advertising Transmission System 500 Advertisement Delivery System

Claims

1. an action information acquisition unit that acquires action information that is information about an action of an avatar viewing content in a virtual space; a determination unit that determines a degree of interest in the content of a user corresponding to the avatar based on the action information; a collection unit that collects attribute information and the interest level of the user as reaction information when the user consents, and collects the interest level as reaction information when the user does not consent; Equipped with Information processing device.

2. a consent acquisition unit that acquires the user's consent at least at one of the following times: when application software for providing the virtual space is installed on the user's user terminal; when the avatar enters the virtual space; and when the avatar is at a predetermined location within the virtual space; Equipped with The information processing device according to claim 1 .

3. the action information acquisition unit acquires a movement of the field of view of the avatar as the action information; The information processing device according to claim 1 .

4. The action information acquisition unit acquires, as the action information, utterances of the avatar or contents of a chat box. The information processing device according to claim 1 .

5. the determination unit determines that the level of interest is higher when a proportion of time during which the avatar's gaze is directed toward the content in a predetermined measurement period is equal to or greater than a predetermined threshold value than when the proportion is less than the predetermined threshold value; The information processing device according to claim 1 .

6. the collecting unit collects the reaction information when the interest level is equal to or greater than a predetermined value. The information processing device according to claim 1 .

7. a share control unit that prompts the user to agree to broadcasting to other users that the user is interested in the content when the interest level is equal to or greater than a predetermined value; Equipped with The information processing device according to claim 1 .

8. A virtual space operating system that provides a virtual space or an advertisement distribution system that distributes content including advertisements to the virtual space, The virtual space operating system or the advertisement distribution system includes: an action information acquisition unit that acquires action information that is information about an action of an avatar viewing the content in the virtual space; a determination unit that determines a degree of interest in the content of a user corresponding to the avatar based on the action information; a collection unit that collects attribute information and the interest level of the user as reaction information when the user consents, and collects the interest level as reaction information when the user does not consent; Equipped with Information processing system.

9. The computer an action information acquisition process for acquiring action information, which is information about an action of an avatar viewing content in a virtual space; a determination process for determining a degree of interest in the content of the user corresponding to the avatar based on the action information; a collection process of collecting attribute information and the interest level of the user as reaction information when the user consents, and collecting the interest level as reaction information when the user does not consent; To execute Information processing methods.

10. On the computer, an action information acquisition process for acquiring action information, which is information about an action of an avatar viewing content in a virtual space; a determination process for determining a degree of interest in the content of the user corresponding to the avatar based on the action information; a collection process of collecting attribute information and the interest level of the user as reaction information when the user consents, and collecting the interest level as reaction information when the user does not consent; Execute program.

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