Content display control device and advertising content drawing control method for content display control device

Abstract

To automatically expand and draw an advertising content continuously in a natural page-turning state by adjusting the size and transfer speed of the advertising content to be distributed so that appropriate page-turning drawing can be performed.SOLUTION: Provided is a content display control device, comprising an image processing unit 210 that detects a screen operation of a user while an advertising content linked to a content is drawn on part of a display screen of a display device 207 and secures an expanded drawing storage area for occupying and drawing the advertising content on the display device 207, and an image processing unit 210 that expands and deploys the advertising content in the expanded drawing storage area secured in a memory unit 206.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a content display control device that displays advertising content on a display device using a browser installed in a data terminal, and an advertising content rendering control method for the content display control device. [Background technology]

[0002] Conventionally, when displaying advertising content consisting of multiple pages delivered from a network on a page-by-page basis using a browser installed in a data terminal, various page display control methods have been proposed that are compatible with moving images and still images.

[0003] For example, Patent Document 1 discloses that "to provide a page-turning system and a page-turning method that can improve the convenience of page-turning operations in an electronic device equipped with a touch panel, the system includes step S200 of establishing a relationship between hand movements and page-turning functions, step S230 of detecting the user's hand movements on the touch panel if the operation object has multiple pages, step S240 of determining the page-turning function corresponding to the detected hand movements based on the pre-set relationship between the hand movements and the page-turning functions, step S250 of calculating the number of pages to which the operation object should move based on the current page number of the operation object and the already determined page-turning function, and step S260 of controlling the operation object to move to the target page based on the number of pages to move, and displaying the contents of the target page on the touch panel."

[0004] Furthermore, the following Patent Document 2 discloses a web page display system in which a user terminal generates web page data for displaying content on a web page in which multiple pages including photographs are turned, in order to display the web page in a way that makes the turning and the display after the pages are turned more interesting, a web server that receives the web page data transferred from the user terminal and stores the web page data, and a viewer terminal equipped with a browser for accessing the web server and viewing the web page, are connected via a communication network, and when a photographic image is present on the page that is displayed after one page of the content on the displayed web page is turned, the web page data replaces the photographic image with a moving image that starts from the photographic image state and displays it. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Laid-Open No. 2016-110604 [Patent Document 2] Japanese Patent Application Laid-Open No. 2009-25940 Summary of the Invention [Problem to be solved by the invention]

[0006] For example, in the case of a data terminal on which a user operates advertising content, such as a data terminal with a touch panel screen, there are some that have a page-turning function as a basic function and some that allow the page-turning function to be executed after the application is downloaded and registered.However, assuming that a user is viewing an advertising screen in a browser, the page-turning function is often designed so that when the user touches the screen, the page-turning function is activated and the advertising screen is displayed by turning successive pages.

[0007] Therefore, if the data terminal does not have a function that supports the page-turning function, the server device that provides the advertising content must generate page-turning image data and distribute it to the data terminal.

[0008] However, since it is not possible to determine what kind of rendering engine the data terminal operated by the user is equipped with, it has been pointed out that the memory size limit dependent on the hardware resources is exceeded, and the delivered advertising content cannot be rendered as intended at the speed planned by the advertiser.

[0009] The present invention has been made to solve the above-mentioned problems, and provides a content display control device and an advertising content drawing control method for a content display control device that can freely create an advertising content viewing environment in which advertising content in which the user is interested can be viewed on a large screen by capturing operation instructions on the display screen of a data terminal operated by the user and displaying advertising content linked to the content in a frontal and nearly full-screen manner while ensuring that the entire display area of ​​the display device is occupied as an advertising content display area. [Means for solving the problem]

[0010] A content display control device according to the present invention that achieves the above object has the following configuration.

[0011] The content display control device of the present invention is a content display control device that controls display by launching a browser installed on a data terminal that expands content delivered via a specified communication medium into a drawing information memory area and displays it on a display device, and is characterized by comprising: a securing means that detects screen operations by a user while advertising content linked to the content is drawn on a portion of the display screen of the display device, and secures an extended drawing memory area for occupying and drawing the advertising content on the display device; and a deployment means that expands and deploys the advertising content into the extended drawing memory area secured by the securing means. [Effects of the Invention]

[0012] According to the present invention, by capturing operation instructions on the display screen of a data terminal operated by a user and ensuring that the entire display area of ​​the display device is occupied as an advertising content display area, advertising content linked to the content is displayed in the foreground and almost in its entirety, it is possible to freely create an advertising content viewing environment in which advertising content in which the user is interested can be viewed on a large screen. [Brief explanation of the drawings]

[0013] The drawings illustrate particular embodiments of the present invention, including essential features of the invention as well as alternative and preferred embodiments. [Figure 1] 1 is a block diagram illustrating the configuration of a content display control device according to an embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram showing an example of the configuration of the portable information processing device or the information processing device shown in FIG. [Figure 3] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 4] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 5] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 6] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 7] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 8] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 9] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 10]3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 11] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 12] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 13] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the information processing device shown in FIG. 2. FIG. [Figure 14] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 15] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 16] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 17] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the information processing device shown in FIG. 2. FIG. [Figure 18] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the information processing device shown in FIG. 2. FIG. [Figure 19] 3 is a diagram showing a manner in which advertising content is displayed on a display device of the portable information processing device shown in FIG. 2. FIG. [Figure 20] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the portable information processing device shown in FIG. 2. FIG. [Figure 21] 3 is a diagram showing a mode in which advertising content is displayed on a display device included in the portable information processing device shown in FIG. 2. FIG. [Figure 22] 4 is a flowchart illustrating an advertising content rendering control method of the content display control device according to the present embodiment. [Figure 23] 4 is a flowchart illustrating an advertising content rendering control method of the content display control device according to the present embodiment. [Figure 24] FIG. 10 is a block diagram illustrating the configuration of a network service system that cooperates with a content display control device according to a second embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0014] Next, the best mode for carrying out the present invention will be described with reference to the drawings.

[0015] <System configuration description> [First embodiment] 1 is a block diagram illustrating the configuration of a content display control device according to this embodiment. In this embodiment, a browser that is installed in accordance with the operating system (OS) of various electronic devices is assumed as an example of a content display control device, but this also includes a device that is configured with a drawing board that has a separate browser function as hardware and is slotted into a PCI bus. 1, C1 to CN indicate advertisement content pages displayed on the display devices of information processing devices 102-1 to 102-N. Similarly, SC1 to SCN indicate advertisement content pages displayed on the display devices of portable information processing devices 103-1 to 103-N. In the specification, when representing any one of the information processing devices 102-1 to 102-N, it is written as information processing device 102, and when representing any one of the portable information processing devices 103-1 to 103-N, it is written as portable information processing device 103.

[0016] Below, we will explain an example of a system in which an information distribution server 107 distributes advertisements to data terminals such as personal computers (PCs) and smartphones, and when the personal computer (PC) or smartphone connects to a specific URL (e.g., https: / / www.xxx) corresponding to a shopping site, the system controls the drawing process of advertising information so that a unique advertising screen is displayed on the screen displayed on the display device.

[0017] In this example, an example is shown in which the system is configured with an information distribution server 107, an FTP (File Transfer Protocol) server 108, and a management server 109 installed at an information distribution center 101, an information processing device 102 such as a personal computer (PC), and a portable information processing device (for example, a portable terminal such as a mobile phone, smartphone, or PDA) 103.

[0018] The information processing device 102 is connected to the information distribution base 101 via a communication network such as the Internet 104, or an access point 105 connected to the Internet 104. The portable information processing device 103 is wirelessly connected to a mobile phone communication network 106 connected to the Internet 104 which is connected to the information distribution base 101, or an access point 105 connected to the Internet 104 which is connected to the information distribution base 101.

[0019] The information processing device 102 and the portable information processing device 103 are connected to a Web server 110 in an information distribution server 107 via the Internet 104, an access point 105, and a mobile phone communication network .

[0020] Next, the configuration of information distribution server 107 provided in information distribution base 101 will be described.

[0021] The information distribution server 107 is composed of, for example, a web server 110, an advertising server 111, a user information server 112, a billing server 113, a processing program 114, a database (image data, attribute information, XML data) 115, a database (advertising content) 116, and a database (user information, billing information) 117.

[0022] The servers and databases within the information distribution base 101 may be located in the same place, or may be located in different places and connected by a network or the like.

[0023] The information distribution server 107 receives image information of the actual screen image of the online sales that has actually been made public, directly from an editing display terminal (not shown) of a web service provider or the like that is connected to a communication line that has been made a dedicated line by applying a VPN (Virtual Private Network) or the like to the communication network, via an FTP server 108 provided within the information distribution base 101. The received image data of the actual screen image is then imported page by page by a processing program 114 incorporated in the information distribution server 107, and compressed and encoded image data is generated.

[0024] Similarly, the actual screen image of the advertisement to be displayed on the web screen is also received via the FTP server 108, and the received image data of the actual product screen image is imported page by page by a processing program 114 incorporated in the information distribution server 107 to generate compressed and encoded image data.

[0025] The processing program 114 in the information distribution server 107 imports image data of the received actual distribution image of the web advertisement, etc., along with accompanying attribute information such as the publication date, product page, and web page name, and generates multiple pieces of image data that are compressed and encoded in JPEG (Joint Photographic Experts Group), MPEG (Moving Picture Experts Group), etc. Then, the processing program 114 in the information distribution server 107 adds index information to the generated image data along with the imported accompanying attribute information and relative coordinate data of the display position and display range relative to the entire web screen, and stores them in the database 115.

[0026] Furthermore, the processing program 114 automatically generates XML (eXtensible Markup Language) data that includes the address specifying the stored image data and the relative coordinates that determine the display position of the image data, and temporarily stores the data in the database 115, in order to call up multiple image data and their attribute information for each web screen stored in the database 115 and display the image and its associated attribute information on the display screen of the portable information processing device 103 or the information processing device 102 in accordance with the actual page image.

[0027] The portable information processing device 103 is a portable data communication terminal on which a browser that runs on a specific operating system is installed, and examples of the browser include Android (registered trademark) and iOS, but are not limited to these.

[0028] The information processing device 102 corresponds to a personal computer device on which a browser (Edge, Chrome, etc.) that runs on a specific operating system is installed.

[0029] The information distribution server 107 is equipped with a Web server 110, which responds to a signal requested from a portable information processing device 103 or information processing device 102 that displays an image of the actual page image via a communication network such as a wireless LAN access point 105 connected to the Internet 104 or a mobile phone communication network 106 connected to the Internet 104, and transmits XML data containing image data and its attribute information, as well as information for displaying this image data and associated attribute information on the display screen of the portable information processing device 103.

[0030] Image data and XML data are delivered using HTTP (HyperTextTransferProtocol) or HTTPS (HTTP over Secure Socket Layer).

[0031] HTTP or HTTPS is built into the web server 110, which can be implemented in a general-purpose personal computer (PC) or the like.

[0032] As for advertisements, they can be displayed in a separate information display window (displayed in a fixed layout as pointed out in the previous issue) that is overlaid on the advertising screen image desired by exhibitors who have signed a contract with a web service provider.

[0033] It also includes a management server 109 for processing additional support functions other than those mentioned above, and for monitoring, protecting, and maintaining data and communication functions.

[0034] The FTP server 108, management server 109, and information distribution server 107 in the information distribution base 101 can be configured using a workstation or a commercially available personal computer. Also, the databases 115, 116, and 117 having storage devices can be configured using separate computers.

[0035] FIG. 2 is a block diagram showing an example of the configuration of the portable information processing device 103 or the information processing device 102 shown in FIG.

[0036] As shown in FIG. 2, the portable information processing device 103 or the information processing device 102 includes, for example, a data communication unit 201, an input device (operation unit) 202, an external input / output device 203, a card I / F (interface) unit 204, a control means (CPU) 205, and a memory unit 206 such as a ROM (Read Only Memory), a Flash memory, a RAM (Random Access Memory), and an SSD (Solid State Drive) / HDD (Hard Disk Drive).

[0037] In this embodiment, the memory unit 206 stores a drawing program engine that functions as a browser BR compatible with various OSs that the CPU 205 runs.

[0038] There are many extensions to the HTML format, and the browser must be configured to be able to analyze and process such ttml files, and must be able to handle OS upgrades and new displayable file formats as well as high-definition displays (4K, 8K).

[0039] Furthermore, the portable information processing device 103 is configured to include a display device 207 and a sensor unit 208 such as an acceleration sensor, a position detection sensor, an illuminance detection sensor, a sound detection sensor, and a GPS sensor.

[0040] Furthermore, a memory card 209 is connected to the card I / F unit 204 .

[0041] The display device 207 also includes an image processing unit 210, a frame buffer (not shown), a display screen (not shown) such as an LCD (liquid crystal display), and the like.

[0042] The image processing unit 210 is composed of a 3D (three-dimensional) calculation unit 211, a 3D drawing unit 212, a 2D (two-dimensional) drawing unit 213, an image development unit 214, etc., and processes image data to be displayed on the display screen via a frame buffer.

[0043] The input device (operation unit) 202 is composed of touch keys, key buttons, a touch panel, etc., and is used to perform various operations. The display device 207 displays an image of the actual paper surface or a data-processed image on a display screen such as an LCD in response to the operation of the input device 202.

[0044] Here, the original data of the image data and its attribute data to be displayed is received by the data communication unit 201 from the mobile phone communication network 106 or the information distribution server 107 connected to the Internet 104 via the wireless LAN access point 105, and is imported into the ROM, RAM, Flash memory, SSD / HDD, etc. of the memory unit 206, and the processing is handed over to the CPU 205 via the input device 202 in accordance with user operation.

[0045] Then, the image processing unit 210 processes the data in accordance with the instructions of the CPU 205, and the image is displayed on the display screen via the display device 207.

[0046] When displaying an image of the actual advertisement screen, digital image data compressed and encoded using JPEG (Joint Photographic Experts Group) or the like is received by the data communication unit 201, the received image data is decoded by the image processing unit 210, and expanded on the RAM of the memory unit 206 so that it can be displayed on a display screen such as an LCD of the display device 207, and the image processing unit 210 displays an image on the display screen in accordance with user operations.

[0047] In addition, the expanded image data is read from RAM, and rendering processing such as OpenGL / ES is performed, displaying videos, 2D (two-dimensional) images, 3D (three-dimensional) images, etc. on the display screen.

[0048] The image processing unit 210 has a decoder (compressed data decoding function) configured by a hardware or software engine, and performs decoding processing when displaying compressed digital image data on the display screen.In addition, in response to an event input that occurs on the input device 202 in conjunction with a user's reduction, enlargement, or movement operation, the image processing unit 210 transfers all or part of the image data corresponding to the reduction, enlargement, or movement operation from the RAM (functioning as VRAM) of the memory unit 206 onto a frame buffer (display memory) included in the display device 207 and displays it.

[0049] Next, a method for displaying an advertisement together with a web service screen image on the display screen of the portable information processing device 103 will be described.

[0050] In addition, the images displayed on the display screen of the portable information processing device 103 are not limited to electronic publications, but may also be the display screen of a web browser or a display screen within an application window, and include all images such as still images, moving images, animations, 2D, 3D, etc.

[0051] The advertising information to be distributed to and posted on the portable information processing device 103 is, for example, connected to a terminal (not shown) of an advertising production company or the like via a communication network, received using an FTP server 108, and stored in a database 116. In this case, if the information distribution server 107 receives only image information, it performs the same processing as for image information in publications such as newspapers to generate image data and text data, and stores the data in the database 116.

[0052] When processed data that can be directly distributed is received from a terminal device of an advertisement production company or the like via the FTP server 108, or when the data is obtained in advance as data that can be directly distributed, the data including images, text, and audio is stored in the database 116 as advertising information to be displayed on the portable information processing device 103.

[0053] The images of advertising content that are distributed to the portable information processing device 103 and displayed on its display screen can be contents for advertising various products, and advertisements can also be displayed on the same screen together with these images.

[0054] This means that advertising information can be delivered and displayed by incorporating the necessary software into the application that displays the advertising content.

[0055] Therefore, by statistically processing the access history of the advertising content that the user desires to receive, it becomes possible to select the type of advertisement to be delivered according to the user's preferences, making it possible to provide so-called "specific advertisements."

[0056] As part of statistical processing for determining user preferences, the locations of frequently accessed web pages, types of products, etc. are generated as access information within the portable information processing device 103 and transmitted to the information distribution server 107 .

[0057] The information distribution server 107 stores this information as an access history in the database 117, and by analyzing the access history, determines the user's preferences and determines the advertisement content to be distributed.

[0058] In addition, the content of the advertisement to be distributed is determined by analyzing user information such as the user's residential area, age, sex, hobbies, preferences, and occupation stored in the database 117.

[0059] For example, if a user's hobby is a specific small moped, advertisements related to the specific small moped may be delivered, and if a user's hobby is Western music, advertisements for browsing YouTube (registered trademark) or the like for their favorite type of music may be delivered.

[0060] The advertisement displayed on the portable information processing device 103 is controlled (drawn) so as to be displayed in a fixed area and at a fixed size on the actual web screen when the URL is browsed, overlapping with the image of the web screen image.

[0061] The advertisement information can also be displayed by rolling up from the bottom of the display screen, for example, like a scroll menu.

[0062] Furthermore, when the advertisement is displayed with animation, it is possible to zoom in not only from the bottom but also from the top, left, right, or center, or to zoom in from an advertisement icon displayed on the display screen.

[0063] At this time, the advertising information displayed overlapping the image of the actual web screen image is provided to the browser BR, which is activated by the advertising drawing control of the CPU 205 described later, and has multiple exclusive display modes in which the advertising content expanded by the image processing unit 210 in the extended drawing memory area is displayed on the display device 207.

[0064] At this time, the browser BR selects one of the multiple occupancy display modes in which the image processing unit 210 displays the advertising content so as to occupy the display area of ​​the display device 207 in conjunction with automatic page turning in the extended drawing memory area.

[0065] In addition, when the browser BR launched by the CPU 205 draws advertising content linked to the content on a portion of the display screen of the display device 207, the user's screen operation is a scrolling operation on the screen on which the content is displayed on the display device 207.

[0066] At this time, the browser BR executes drawing control so as to temporarily hide the advertising content that was displayed on a part of the display device 207 in conjunction with the scroll operation, and to hide the extended advertising content that was occupying the display device 207 in conjunction with a further scroll operation, and to re-display the hidden advertising content on a part of the display device 207.

[0067] Here, the advertising content includes video content, animation content, and carousel content.

[0068] In this case, the advertising content may be configured as content linked to the questionnaire content or the map content.

[0069] [First example of ad content rendering] 3 to 6 are diagrams showing modes in which advertising content is displayed on display devices 207 provided in information processing devices 102-1 to 102-N shown in FIG.

[0070] First, the browser BR displays the screen information expanded in the memory unit 206 in accordance with the screen configuration (including the number of pixels and dots) of the display device 207 as shown in Figure 3, and then automatically executes screen drawing, as shown in Figure 4, so that page-turning drawing starts, for example, from the right page, and the front of the next advertisement screen is displayed.

[0071] Similarly, the browser BR displays the screen information expanded in the memory unit 206 in accordance with the screen configuration (including the number of pixels and dots) of the display device 207 as shown in FIG. 5, and then counts the time when the user indicates the left page, and in accordance with the manual operation, starts page-turning drawing from the left page, for example, as shown in FIG. 6, and executes screen drawing so that the front of the next advertisement screen is displayed.

[0072] 7 to 10 are diagrams showing how advertising content is displayed on the display devices 207 of the portable information processing devices 103-1 to 103-N shown in FIG.

[0073] In this embodiment, a smartphone is used as an example of the portable information processing devices 103-1 to 103-N. Here, the display mode of the advertising content conforms to Figs. 3 to 6, and therefore details are omitted.

[0074] [Second example of ad content rendering] 11 to 13 are diagrams showing modes in which advertising content is displayed on display devices 207 provided in information processing devices 102-1 to 102-N shown in FIG.

[0075] 5 according to the screen configuration (including the number of pixels and dots) of the display device 207, the browser BR displays the screen information expanded in the memory unit 206, and then displays the advertising video playback frame with the advertising content display area CME expanded to the entire screen area. When the user performs a scroll operation after that, the expanded advertising content display area CMEW1, which is adjusted to the horizontal size of the screen, expands from the top of the screen toward the bottom in response to the operation as if expanding, and an expanded advertising content display area CMEW2 using the entire horizontal width of the screen is displayed as shown in Fig. 13. At this time, the browser BR controls the drawing process so that the original content (introduction) remains displayed below the bottom of the expanded advertising content display area CMEW2.

[0076] Then, when the user scrolls in the opposite direction to the previous scroll operation, the browser BR controls the drawing process so as to return to the screen displaying the advertising content display area CME shown in FIG.

[0077] 14 to 16 are diagrams showing how advertising content is displayed on the display devices 207 of the portable information processing devices 103-1 to 103-N shown in FIG.

[0078] When the browser BR displays the screen shown in Figure 14 in accordance with the screen configuration (including the number of pixels and dots) of the display device 207 based on the screen information expanded in the memory unit 206, and the operation screen displays introductory text TEX about the movie's story and cast, and a small window area CNM for playing the movie content, if the user performs a touch operation to scroll the screen, the browser BR controls the drawing process to follow this touch operation and display a content playback screen EXCN1 in which the small window area CNM is expanded downward from the top of the screen as shown in Figure 15.

[0079] Then, the browser BR controls the drawing process so as to display a content playback screen EXCN2 in which the small window area CNM is expanded, as shown in FIG.

[0080] The browser BR can also control the drawing process so that a text display area remains in the lower area of ​​the screen shown in FIG.

[0081] Furthermore, when the display device 207 is rotated vertically or horizontally, the browser BR can also execute a drawing process in which the aspect ratio of the content playback screen EXCN2 is changed.

[0082] 17 and 18 are diagrams showing a display mode of advertising content displayed on display device 207 provided in information processing devices 102-1 to 102-N shown in FIG.

[0083] In the product viewing screen shown in FIG. 17, when product images (including videos and still images) are displayed in a limited size in an advertising area set to surround an area described in text, and a user of information processing devices 102-1 to 102-N performs a specific operation on the displayed screen, the viewing screen is updated so that the text area is expanded, as shown in the product viewing screen shown in FIG. 18.

[0084] In this case, the advertising content shown in FIG. 17 is displayed so as to be laid out around the text screen.

[0085] 19 to 21 are diagrams showing modes in which advertising content is displayed on the display devices 207 provided in the portable information processing devices 103-1 to 103-N shown in FIG.

[0086] When the browser BR displays the screen shown in Figure 19 in accordance with the screen configuration (including the number of pixels and dots) of the display device 207 based on the screen information expanded in the memory unit 206, and the operation screen displays introductory text TEX about the movie's story and cast, and a small window area CNM for playing the movie content, if the user performs a touch operation to scroll the screen, the browser BR controls the drawing process to follow this touch operation and display a content playback screen EXCN1 in which the small window area CNM is expanded downward from the top of the screen, as shown in Figures 21 and 22.

[0087] 22 and 23 are flowcharts illustrating an advertising content rendering control method of the content display control device according to this embodiment. Note that (1) to (17) indicate steps, which are realized by the CPU 205 shown in FIG. 2 expanding and executing a control program stored in the memory unit 206.

[0088] The browser BR performs a series of steps from parsing the distributed HTML to rendering (drawing process) on the memory unit 206, thereby enabling the browser BR to display website information on the display device 207. In particular, in this embodiment, when a scroll operation performed by the user is detected in the HTML, the browser BR acquires the screen configuration of the display device 207, and then secures an advertising content drawing area on the display device 207 beyond the limit of the normal advertising content display area, and controls the display mode of the advertising content distributed on the advertising content drawing area.

[0089] The same advertising content display process may be realized by using the browser BR itself and drawing software that cooperates with the API.

[0090] First, when a user operates one of the portable information processing devices 103-1 to 103-N to connect to a website (assuming a specific URL is set) on the Internet 104 (1), the browser BR parses the delivered HTML page and expands it in the memory unit 206, thereby displaying a product viewing page including advertising content on the display device 207 (2).

[0091] Next, the CPU 205 determines whether the user is performing a first screen operation on the display device 207 while browsing the website (3), and if it determines that the user is performing a first screen operation, the CPU 205 instructs the browser BR to perform an advertising content extended display process (4).

[0092] Next, the CPU 205 acquires the display mode of the advertising content from the HTML of the page being viewed from the browser BR (5), and determines whether the display mode is the video mode (6). If it is determined to be the video mode, the browser BR reserves in the memory unit 206 a video drawing area for expanding and displaying the advertising content based on the display configuration information of the display device 207 (7).

[0093] Next, the browser BR displays the advertising content as an animation via the expanded animation rendering area (8).

[0094] Next, CPU 205 determines whether the user is performing a second screen operation on display device 207 (12), and if it determines that the user is instructing a second screen operation, proceeds to step (16), returns the web display mode on display device 207 to the normal web display, and ends this process.

[0095] On the other hand, if in step (12) CPU 205 determines that the second screen operation has not been instructed, it determines whether the user has instructed to move to another website on display device 207 (13), and if it determines that the user has instructed to move to another website to be viewed, it obtains the HTML of the other web page from information distribution server 107 (14).

[0096] Next, when displaying the other acquired web page, the CPU 205 determines whether there is a setting to switch the drawing mode (15), and if it determines that there is no setting to switch the drawing mode, it returns to the normal web display (16) and ends the process.

[0097] On the other hand, if the CPU 205 determines in step (15) that there is a setting to switch the drawing mode, the process returns to step (3).

[0098] On the other hand, if the CPU 205 determines in step (13) that no instruction to move to another website has been issued, the CPU 205 determines (17) whether or not an instruction to operate to view advertising content has been issued, and if it determines that no instruction to operate to view advertising content has been issued, the CPU 205 terminates the process.

[0099] On the other hand, if it is determined in step (17) that an instruction to view the advertising content has been issued, the process returns to step (2).

[0100] On the other hand, if the CPU 205 determines in step (6) that the video mode is not set, it allocates an expanded still image drawing area on the memory unit 206 (9) and acquires the page-turning display mode from the HTML being acquired (10).

[0101] Next, the CPU 205 instructs the browser BR to display the advertisement content in still image mode, and automatically or manually by the user executes still image display of the advertisement content (11), and the process proceeds to step (12).

[0102] This allows a user to freely switch the display mode of advertising content from a display in a fixed area specified by HTML to a display that intentionally highlights the advertising content when the user connects to a shopping site.

[0103] Moreover, when displaying the advertising content as a still image, the advertising content can be automatically or manually expanded and viewed in a page-turning manner that effectively utilizes the display area of ​​the display device 207.

[0104] [Effects of the first embodiment] According to this embodiment, by capturing operation instructions on the display screen of the data terminal operated by the user and ensuring that the entire display area of ​​the display device is occupied as an advertising content display area, advertising content linked to the content is displayed in the foreground and almost in its entirety, it is possible to freely create an advertising content viewing environment in which advertising content in which the user is interested can be viewed on a large screen.

[0105] Second Embodiment In the above embodiment, an advertising system based on an advertising server was described as an example, but the present invention may also be applied to an advertising display system used in a cloud-based service system such as one operated by a so-called e-commerce site.

[0106] FIG. 24 is a block diagram illustrating the configuration of a network service system that cooperates with a content display control device according to the second embodiment of the present invention.

[0107] In FIG. 24, reference numeral 1000 denotes an advertisement display system that displays advertisement information on a cloud website on display device 207 provided in information processing devices 102-1 to 102-N or portable information processing devices 103-1 to 103-N.

[0108] An advertisement management system 1003 manages uploading and updating of advertisement information to be made public to the advertisement display system 1000. A report system 1002 works in cooperation with the advertisement display system 1000 to evaluate the display mode of advertisement content, whether the user is interested in the advertisement content, and the like, and issues a report to the advertisement management system 1003.

[0109] [Effects of the second embodiment] According to this embodiment, the same effects as those of the first embodiment can be expected on a data terminal device that browses advertising information provided by a cloud service on the Internet.

[0110] The present invention can also be realized by supplying a program that realizes one or more functions of the above-described embodiments to a system or device via a network or a storage medium, and having one or more processors in the computer of the system or device read and execute the program. It can also be realized by a circuit (e.g., ASIC) that realizes one or more functions.

[0111] The disclosure of the present invention described above can be summarized at least as follows.

[0112] (1) A content display control device that launches a browser installed on a data terminal that expands content delivered via a specified communication medium into a drawing information storage area and displays it on a display device to control the display, and is characterized by having: a securing means that detects a user's screen operation while advertising content linked to the content is drawn on a portion of the display screen of the display device, and secures an extended drawing storage area for occupying and drawing the advertising content on the display device; and a deployment means that expands and deploys the advertising content into the extended drawing storage area secured by the securing means.

[0113] (2) The browser is characterized by having a plurality of exclusive display modes in which the display device displays the advertising content that the display means has expanded in the extended drawing memory area.

[0114] (3) One of the multiple occupancy display modes is characterized in that the expansion means displays the advertising content so as to occupy the display area of ​​the display device in conjunction with automatic page turning in the extended drawing memory area.

[0115] (4) When the advertising content linked to the content is drawn on a portion of the display screen of the display device, the screen operation by the user is characterized by a scrolling operation on the screen on which the content is displayed on the display device.

[0116] (5) The browser is characterized in that, in response to the scrolling operation, the browser temporarily hides the advertising content that was displayed on a portion of the display device, and in response to a further scrolling operation, the browser hides the extended advertising content that was occupying the display device, and re-displays the hidden advertising content on a portion of the display device.

[0117] (6) The advertising content is characterized by being video content.

[0118] (7) The advertising content is characterized by being animation content.

[0119] (8) The advertising content is characterized by being a carousel content.

[0120] (9) The advertising content is characterized by being content linked to survey content or map content.

[0121] (10) The data terminal is characterized in that it is a portable data communication terminal on which a browser that runs on a specific operating system is installed.

[0122] (11) The data terminal is characterized in that it is a personal computer device on which a browser that runs on a specific operating system is installed.

[0123] (12) An advertising content drawing control method for a content display control device that controls display by launching a browser installed on a data terminal that expands content delivered via a specified communication medium into a drawing information memory area and displays it on a display device, characterized in that it includes a reservation step of detecting a user's screen operation while advertising content linked to the content is drawn on a portion of the display screen of the display device, and reserving an extended drawing memory area for occupying and drawing the advertising content on the display device, and a deployment step of expanding and deploying the advertising content in the extended drawing memory area secured by the reservation step. [Explanation of symbols]

[0124] 103-1~103-N Portable information processing device 107 Information distribution server 116, 117 Database 201 Data Communications Department 205 CPU 206 Memory section 207 Display Devices 214 Image development section

Claims

1. A content display control device that executes display control by launching a browser installed in a data terminal that expands content distributed via a predetermined communication medium into a drawing information storage area and displays the content on a display device, a reservation means for detecting a screen operation by a user while advertising content linked to the content is drawn on a part of the display screen of the display device, and for reserving an extended drawing storage area for occupying and drawing the advertising content on the display device; a deployment means for expanding and deploying the advertising content in the expanded drawing storage area secured by the securing means; A content display control device comprising:

2. 2. The content display control device according to claim 1, wherein the browser has a plurality of exclusive display modes for displaying the advertising content that the expansion means has expanded in the extended drawing memory area on the display device.

3. The content display control device according to claim 1, characterized in that one of the multiple occupancy display modes is a mode in which the expansion means displays the advertising content so as to occupy the display area of ​​the display device in conjunction with automatic page turning in the extended drawing memory area.

4. The content display control device according to claim 1, characterized in that the user's screen operation while the advertising content linked to the content is drawn on a portion of the display screen of the display device is a scrolling operation on the screen on which the content is displayed on the display device.

5. The content display control device according to claim 1, characterized in that the browser, in conjunction with the scrolling operation, temporarily hides the advertising content that was displayed on a portion of the display device, and in conjunction with a further scrolling operation, hides the extended advertising content that was displayed occupying the display device, and re-displays the hidden advertising content on a portion of the display device.

6. The content display control device according to claim 1 , wherein the advertising content is video content.

7. 2. The content display control device according to claim 1, wherein the advertising content is animation content.

8. 2. The content display control device according to claim 1, wherein the advertising content is a carousel content.

9. 2. The content display control device according to claim 1, wherein the advertising content is content linked to a questionnaire content or a map content.

10. 2. The content display control device according to claim 1, wherein the data terminal is a portable data communication terminal on which a browser that runs on a specific operating system is installed.

11. 2. The content display control device according to claim 1, wherein the data terminal is a personal computer device on which a browser that runs on a specific operating system is installed.

12. An advertising content drawing control method for a content display control device that controls display by launching a browser installed in a data terminal that expands content distributed via a predetermined communication medium into a drawing information storage area and displays the content on a display device, comprising: a reserving step of detecting a screen operation by a user while advertising content linked to the content is drawn on a part of a display screen of the display device, and reserving an extended drawing storage area for occupying and drawing the advertising content on the display device; a deployment step of expanding and deploying the advertising content in the expanded drawing storage area secured by the securing step; An advertising content rendering control method for a content display control device, comprising:

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