Information processing system, information processing device, and information processing method

Abstract

To provide a novel business resolution.SOLUTION: An information processing system (100) comprises: a server (10) capable of communicating with a plurality of sensors (30) installed at an airport (A); and an advertisement control device (40) capable of communicating with the server and configured to determine advertisement information to be displayed on a digital signage (50) installed at an airport (B).SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to an information processing system, an information processing device, and an information processing method. [Background technology]

[0002] Generally, users who plan to board an aircraft arrive at the airport before their scheduled boarding time and spend a certain amount of time in the airport before departure. Focusing on this time spent, various efforts have been made to encourage users to use shops, restaurants, etc. in the airport (for example, Patent Document 1). In Patent Document 1, the behavioral characteristics of the user are estimated based on the user's time spent and a behavioral characteristics table, and coupons based on the estimation results are distributed to the user through a dedicated application, encouraging the use of facilities in the airport. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7173161 Summary of the Invention [Problem to be solved by the invention]

[0004] However, Patent Document 1 only mentions promoting use at departure airports, and does not mention promoting use at arrival airports. To encourage users who leave the airport immediately after arrival to use the facilities, new marketing measures are needed. Furthermore, Patent Document 1 requires a dedicated application to receive coupons, making it difficult to attract many users. Furthermore, to estimate user behavior within the airport, a specific sensor is required, but such sensors are not necessarily installed in all airports.

[0005] One aspect of the present disclosure aims to provide a new business solution. [Means for solving the problem]

[0006] In order to solve the above problem, an information processing system according to one embodiment of the present disclosure is an information processing system that presents advertising information to a user, and includes: an information processing device capable of communicating with a plurality of sensors installed at a first boarding / alighting facility used for boarding and alighting of a mobile body; and an advertising control device that can communicate with the information processing device and determines the advertising information to be displayed on a predetermined device installed at a second boarding / alighting facility used for boarding and alighting of the mobile body. The information processing device estimates the user's behavior at the first boarding / alighting facility based on the user's location information acquired by the plurality of sensors, acquires information about the mobile body that the user plans to board at the first boarding / alighting facility, identifies the user's destination based on the information about the mobile body, and transmits the estimated result regarding the behavior to the advertising control device related to the second boarding / alighting facility that is the user's destination. The advertising control device displays the advertising information determined based on the estimated result regarding the behavior acquired from the information processing device on the predetermined device when the user departs the first boarding / alighting facility and arrives at the second boarding / alighting facility.

[0007] In order to solve the above problem, an information processing device according to one embodiment of the present disclosure is an information processing device capable of communicating with a plurality of sensors installed at a first boarding and alighting facility used for boarding and alighting of a mobile body, and is equipped with at least one processor, wherein the processor estimates the user's behavior at the first boarding and alighting facility based on the user's location information acquired by a plurality of sensors installed at the first boarding and alighting facility, acquires information about the mobile body that the user plans to board at the first boarding and alighting facility, identifies the user's destination based on the information about the mobile body, and transmits the estimated result regarding the behavior to an advertising control device associated with a second boarding and alighting facility used for boarding and alighting of the mobile body that is the user's destination.

[0008] In order to solve the above problem, an information processing method according to one embodiment of the present disclosure is an information processing method executed by an information processing device capable of communicating with a plurality of sensors installed at a first boarding and alighting facility used for boarding and alighting of a mobile body, and an advertising control device capable of communicating with the information processing device and determining advertising information to be displayed on a predetermined device installed at a second boarding and alighting facility used for boarding and alighting of the mobile body, wherein the information processing device estimates the user's behavior at the first boarding and alighting facility based on the user's location information acquired by the plurality of sensors, acquires information about the mobile body that the user plans to board at the first boarding and alighting facility, identifies the user's destination based on the information about the mobile body, and transmits the estimated result regarding the behavior to the advertising control device related to the identified second boarding and alighting facility that is the user's destination, and the advertising control device displays the advertising information determined based on the estimated result regarding the behavior acquired from the information processing device on the predetermined device when the user departs the first boarding and alighting facility and arrives at the second boarding and alighting facility.

[0009] The information processing device according to each aspect of the present disclosure may be realized by a computer. In this case, a control program that causes the computer to operate as each part (software element) of the information processing device to realize the information processing device on the computer, and a computer-readable recording medium on which the control program is recorded, also fall within the scope of the present disclosure. [Effects of the Invention]

[0010] According to one aspect of the present disclosure, it is possible to provide new business solutions. [Brief explanation of the drawings]

[0011] [Figure 1] FIG. 1 is a diagram illustrating an overview of an information processing system according to a first embodiment. [Figure 2] FIG. 2 is a block diagram illustrating an example of a hardware configuration of a server. [Figure 3] FIG. 2 is a diagram illustrating types of sensors. [Figure 4]FIG. 2 is a block diagram illustrating an example of a hardware configuration of an advertisement control device. [Figure 5] FIG. 2 is a block diagram showing an example of functions of a processor of the server. [Figure 6] FIG. 2 is a block diagram showing an example of functions of a processor of the advertisement control device. [Figure 7] 1 is a sequence chart showing an example of a flow of information processing. [Figure 8] FIG. 10 is a diagram illustrating functions of a processor of a server according to a second embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0012] [Embodiment 1] Hereinafter, a first embodiment of the present disclosure will be described in detail with reference to the drawings. In the description of the drawings, the same or substantially the same components are denoted by the same reference numerals, and the description thereof will be omitted.

[0013] (Overview of information processing system 100) Fig. 1 is a diagram illustrating an overview of an information processing system 100 according to embodiment 1. As shown in Fig. 1, the information processing system 100 includes a server 10, a plurality of sensors 30 installed in airport A, an advertising control device 40 and a digital signage 50 installed in airport B, and a communication network 101.

[0014] The server 10 is configured to be able to communicate with the sensor 30 and the advertisement control device 40 via a communication network 101. The communication network 101 is, for example, the Internet, but is not limited thereto and other wireless communication networks may be adopted. The installation location of the server 10 is not particularly limited, and for example, the server 10 may be installed in a management center of a business that operates the information provision service described below. The server 10 may be installed in Japan or outside Japan. The server 10 may be a virtual server that operates on a hypervisor or may be a cloud server.

[0015] User 20 is a passenger who arrives at Airport A and boards an aircraft 22 from Airport A to Airport B. Note that, due to space limitations, only one user 20 is shown in FIG. 1, but it goes without saying that there are many users at Airport A and Airport B.

[0016] The sensor 30 includes a Wi-Fi (registered trademark) packet sensor 31 (not shown in FIG. 1 but shown in FIG. 3 ), which will be described later. The Wi-Fi packet sensor 31 acquires a Wi-Fi signal transmitted from a smartphone 21 carried by the user 20. Although not limited to the smartphone 21, the Wi-Fi signal transmitted from a terminal transmitting a Wi-Fi signal includes a unique address (MAC address) assigned to each terminal. Since a MAC address is identification information for uniquely identifying each terminal, the Wi-Fi packet sensor 31 can identify the smartphone 21 by acquiring the Wi-Fi signal transmitted from the smartphone 21. In other words, the Wi-Fi packet sensor 31 can be called a "mobile terminal ID identification means." Note that in this embodiment, the smartphone 21 is used as an example of a terminal transmitting a Wi-Fi signal. However, as described above, the terminal transmitting a Wi-Fi signal is not limited to the smartphone 21, and may be a laptop PC, a tablet terminal, a wearable terminal, or a portable game console.

[0017] The Wi-Fi packet sensors 31 are installed at multiple locations in airport A and are configured to be able to communicate with the server 10 via a communication network 101. The Wi-Fi packet sensors 31 installed at multiple locations in airport A transmit at least three pieces of information to the server 10 via the communication network 101: the acquired Wi-Fi signal, time information when the Wi-Fi signal was acquired, and location information of the smartphone 21 when the Wi-Fi signal was acquired. The server 10 compares and analyzes the information acquired from the multiple Wi-Fi packet sensors 31, thereby being able to estimate the behavior of the user 20 within airport A, such as the user's route of travel within airport A, the length of stay, stores visited, and boarding gate used. Note that in this embodiment, it is assumed that multiple Wi-Fi packet sensors 31 are installed at airport A, but no Wi-Fi packet sensors 31 are installed at airport B.

[0018] In this embodiment, the estimation results obtained by the server 10 are used to determine advertising information to be presented to the user 20 who has arrived at airport B. The server 10 provides the estimation results to the advertising control device 40. The advertising control device 40 determines advertising information to be presented to the user 20 using the estimation results obtained from the server 10. When the user 20 arrives at airport B, the advertising control device 40 presents the determined advertising information to the user 20 by displaying the advertising information on a digital signage 50 installed at airport B. This allows for the presentation of "targeted advertising" based on the user 20's behavior at airport A, thereby increasing the user 20's purchasing motivation and encouraging behavioral change at airport B upon arrival. For example, if the user 20 has not eaten at airport A, it is estimated that the user 20 is hungry. Therefore, by presenting advertising information for a restaurant at airport B, the user 20 can be encouraged to visit the restaurant at airport B. This is expected to encourage many arriving passengers to use the facilities at airport B, contributing to sales. The digital signage 50 is a type of electronic display medium and is also called an "electronic billboard" or "electronic bulletin board." The medium for displaying the advertising information is not limited to the digital signage 50. Any medium may be used as long as it is capable of displaying multiple pieces of advertising information at once or of switching between different pieces of advertising information. For example, the medium for displaying the advertising information may be a large display. Alternatively, the advertising information may be projected onto a wall, a screen, or the like using a projector. In the following, as an example, the advertising information will be described as being displayed on the digital signage 50.

[0019] In this embodiment, as an example, a situation in which user 20 uses airport A, airport B, and aircraft 22 is described. However, the boarding and disembarking facilities and mobile objects available to user 20 are not limited to airport A, airport B, and aircraft 22. For example, user 20 can use a "bus," a "ship," a "train," a "helicopter," etc. Examples of boarding and disembarking facilities for these mobile objects include a "bus terminal," a "ferry terminal," a "terminal station," and a "heliport." These boarding and disembarking facilities house, for example, shops, restaurants, etc., and as described below, it is possible to estimate the user's behavior at the boarding and disembarking facility based on the user's 20 location information. For example, if user 20 uses a bus, the bus terminal from which user 20 departs corresponds to a "first boarding and disembarking facility," and the bus terminal at which user 20 arrives corresponds to a "second boarding and disembarking facility." Furthermore, a method for acquiring information about a mobile object such as a bus or ship can be similar to a method for acquiring information about aircraft 22, described below.

[0020] (Server 10 hardware configuration) Next, an example of the hardware configuration of the server 10 will be described with reference to Fig. 2. Fig. 2 is a block diagram showing an example of the hardware configuration of the server 10.

[0021] 2, the server 10 includes a processor 11, a memory 12, a storage device 13, and a communication I / F 14. These components are connected via a bus 15 so as to be able to communicate with each other.

[0022] The memory 12 is composed of a ROM (Read Only Memory), a RAM (Random Access Memory), etc., and stores programs executed by the processor 11, information used by the programs, etc. The processor 11 has a CPU (Central Processing Unit) that performs arithmetic processing, reads programs from the ROM, and executes the programs using the RAM as a working area. Although one processor 11 is shown in FIG. 2, this is not limiting, and multiple processors 11 may be provided. Furthermore, the computer-readable recording medium is not limited to ROM and RAM, and may include an EPROM (Erasable Programmable ROM), an EEPROM (registered trademark), etc.

[0023] The storage device 13 is configured by a hard disk drive (HDD), a solid state drive (SSD), a flash memory, or the like, and stores various programs and various data.

[0024] The communication I / F 14 is implemented as hardware such as a network adapter, various communication software, or a combination thereof, and is configured to be able to realize wireless communication via the communication network 101 .

[0025] (30 types of sensors) 3 is a diagram illustrating types of sensors 30. As shown in FIG. 3, sensors 30 include Wi-Fi packet sensors 31 and cameras 32. As described above, Wi-Fi packet sensors 31 are installed at multiple locations in airport A, and cameras 32 are also installed at multiple locations in airport A. Similarly to Wi-Fi packet sensors 31, cameras 32 are configured to be able to communicate with server 10 via communication network 101.

[0026] As described above, the Wi-Fi packet sensor 31 acquires a Wi-Fi signal transmitted from the smartphone 21 carried by the user 20. Generally, the acquired Wi-Fi signal is converted by a predetermined hash function within the sensor and encrypted. The Wi-Fi packet sensor 31 transmits at least three pieces of information to the server 10 via the communication network 101: the acquired Wi-Fi signal, time information when the Wi-Fi signal was acquired, and location information of the smartphone 21 when the Wi-Fi signal was acquired. Note that the method for identifying the smartphone 21 and the method for acquiring location information of the smartphone 21 are not limited to the method using a Wi-Fi signal. For example, the smartphone 21 may be identified and the location information of the smartphone 21 may be acquired using a Bluetooth (registered trademark) signal.

[0027] The camera 32 has an imaging element such as a charge-coupled device (CCD) or a complementary metal oxide semiconductor (CMOS). The cameras 32 are installed at multiple locations in airport A and capture images of users passing through the installation locations at predetermined intervals, and transmit the captured image information to the server 10 via the communication network 101. The imaging method may be a still image or a video. The image information is used to estimate the attributes of the user (here, user 20).

[0028] Attributes of the user 20 include gender, age, emotion, and gaze time. These attribute information can be useful in determining advertisements. The server 10 can estimate the attributes of the user 20 by analyzing the facial information of the user 20 contained in the image information acquired from the camera 32. Note that a well-known image analysis method may be used for analyzing the facial information.

[0029] Furthermore, the image information captured by the camera 32 may include time information at the time of capturing the image and location information of the user 20 at the time of capturing the image. By comparing the location information acquired from the Wi-Fi packet sensor 31 with the location information acquired from the camera 32, the server 10 can more accurately grasp the location information of the user 20.

[0030] Note that estimating the attributes of the user 20 using camera images is not essential, and therefore the sensor 30 does not necessarily have to include the camera 32.

[0031] (Hardware configuration of advertisement control device 40) Next, an example of the hardware configuration of the advertisement control device 40 will be described with reference to Fig. 4. Fig. 4 is a block diagram showing an example of the hardware configuration of the advertisement control device 40.

[0032] 4, the advertisement control device 40 includes a processor 41, a memory 42, a storage device 43, and a communication I / F 44. These components are connected via a bus 45 so as to be able to communicate with each other.

[0033] The processor 41, memory 42, storage device 43, and communication I / F 44 are similar to the processor 11, memory 12, storage device 13, and communication I / F 14 of the server 10 described above, and therefore description thereof will be omitted.

[0034] An advertisement database 431 that stores information about advertisements is stored in the storage device 43. Examples of the information about advertisements include information about advertisement slots, advertisement patterns, advertisement display times, and the like.

[0035] (Function of processor 11 of server 10) Next, an example of the functions of the processor 11 of the server 10 will be described with reference to Fig. 5. Fig. 5 is a block diagram showing an example of the functions of the processor 11 of the server 10. The processor 11 of the server 10 executes a program stored in the memory 12, thereby functioning as a sensor information acquisition unit 111, a behavior estimation unit 112, an attribute estimation unit 113, an aircraft information acquisition unit 114, a destination identification unit 115, and a transmission unit 116. Note that what is described as an "unit" here may be rephrased as an "circuit," "step," "procedure," "processing," etc.

[0036] The sensor information acquisition unit 111 acquires a Wi-Fi signal, time information at the time of acquiring the Wi-Fi signal, and location information of the smartphone 21 at the time of acquiring the Wi-Fi signal from the Wi-Fi packet sensor 31 via the communication network 101. The sensor information acquisition unit 111 also acquires image information from the camera 32 via the communication network 101. The sensor information acquisition unit 111 outputs the acquired information to the behavior estimation unit 112, the attribute estimation unit 113, and the aircraft information acquisition unit 114.

[0037] The behavior estimation unit 112 estimates the behavior of the user 20 within airport A using the information acquired from the sensor information acquisition unit 111. The estimated behavior of the user 20 includes details indicating how the user 20 spent time within airport A, such as a travel route indicating how the user 20 moved within airport A, the time spent within airport A, and stores visited by the user 20. The estimation result by the behavior estimation unit 112 is output as, for example, the following content: "The user 20 arrived at airport A at 9:00 AM and boarded the aircraft 22 at 11:00 AM. The user 20 stayed at airport A for two hours. After checking in, the user 20 went to cafe C (not shown) and had a light meal there. Thereafter, the user 20 went to souvenir shop D (not shown) and purchased souvenirs there. Thereafter, the user 20 went to boarding gate E (not shown) and boarded the aircraft 22."

[0038] The attribute estimation unit 113 estimates the attributes of the user 20, i.e., the gender, age, emotion, and gaze time of the user 20, using the information acquired from the sensor information acquisition unit 111. The "gaze time" here refers to, for example, the time the user 20 spent looking at a menu in a store, the time spent looking at a display window in a store, the time spent looking at souvenirs in a store, etc.

[0039] The aircraft information acquisition unit 114 acquires information about the aircraft 22 that the user 20 is scheduled to board. The method for acquiring such information is not particularly limited, but may include, for example, using the detection result when a Wi-Fi signal is detected at the boarding gate E (not shown) where the user 20 is heading and / or at the boarding bridge F (not shown) connected to the boarding gate E. The "Wi-Fi signal" here refers to a Wi-Fi signal that can uniquely identify the smartphone 21 carried by the user 20, as described above. It is assumed that a Wi-Fi packet sensor 31 is also installed at the boarding gate E and the boarding bridge F. Generally, a user is required to arrive at a designated boarding gate a predetermined time (e.g., 10 to 20 minutes) before boarding time. Here, it is assumed that the designated boarding gate is boarding gate E. If a Wi-Fi signal is detected at boarding gate E, it is highly likely that the user 20 will board the aircraft 22 departing from boarding gate E in 10 to 20 minutes. Therefore, when a Wi-Fi signal is detected at boarding gate E, aircraft information acquisition unit 114 may acquire information about aircraft 22 departing from boarding gate E 10 to 20 minutes after the detection time.

[0040] Furthermore, if a Wi-Fi signal is detected on a boarding bridge F connected to a boarding gate E, it can be said that the user 20 will soon board an aircraft 22 that will be connected to the boarding bridge F. Therefore, the aircraft information acquisition unit 114 may use the Wi-Fi signal detected on the boarding bridge F to acquire information about the aircraft 22 that the user 20 is scheduled to board.

[0041] The information about the aircraft 22 includes the flight number, destination, departure time, arrival time, etc. Since such information is publicly available, the aircraft information acquisition unit 114 can acquire the information about the aircraft 22 by, for example, accessing a server operated by the business operator that manages airport A.

[0042] The aircraft information acquisition unit 114 outputs the acquired information about the aircraft 22 to the destination identification unit 115.

[0043] The destination identification unit 115 identifies the destination of the user 20 based on the information about the aircraft 22 acquired from the aircraft information acquisition unit 114. Since the information about the aircraft 22 includes the destination as described above, the destination identification unit 115 can identify that the arrival airport, which is the destination of the user 20, is airport B by referring to the information about the aircraft 22. The destination identification unit 115 notifies the transmission unit 116 that the destination of the user 20 is airport B. Note that if the aircraft 22 is not a direct flight but a connecting flight, the destination identification unit 115 only needs to identify the final destination as the destination of the user 20.

[0044] The transmission unit 116 transmits the behavioral information, which is the estimation result estimated by the behavior estimation unit 112, and / or the attribute information, which is the estimation result estimated by the attribute estimation unit 113, to the advertisement control device 40 installed in airport B via the communication network 101. Note that the transmission unit 116 only needs to be configured to transmit at least the behavioral information to the advertisement control device 40.

[0045] (Functions of the processor 41 of the advertisement control device 40) Next, an example of the functions of the processor 41 of the advertisement control device 40 will be described with reference to Fig. 6. Fig. 6 is a block diagram showing an example of the functions of the processor 41 of the advertisement control device 40. The processor 41 of the advertisement control device 40 executes a program stored in the memory 42, thereby functioning as a receiving unit 411, an advertisement determination unit 412, and a display control unit 413. Note that the term "unit" used here may be rephrased as "circuit," "step," "procedure," "processing," etc.

[0046] The receiving unit 411 receives the above-mentioned behavioral information and / or attribute information from the server 10 via the communication network 101. The receiving unit 411 outputs the received behavioral information and / or attribute information to the advertisement determination unit 412. Note that the receiving unit 411 only needs to be configured to receive at least the behavioral information from the server 10.

[0047] The advertisement determination unit 412 determines the advertisement information to be displayed on the digital signage 50 installed at airport B when the user 20 arrives at airport B, based on the behavioral information and / or attribute information acquired from the receiving unit 411. Here, "when the user 20 arrives at airport B" does not refer to the moment when the user 20 arrives at airport B, but rather refers to a certain period of time from when the user 20 arrives at airport B until when the digital signage 50 becomes visible.

[0048] As a method of determining the advertising information, for example, when it is estimated by analyzing the behavioral information acquired from the server 10 that the user 20 did not eat at airport A, the advertisement determination unit 412 may determine advertising information of establishments that serve food and drink, such as cafes and restaurants, as the advertising information to be displayed on the digital signage 50. Furthermore, the advertisement determination unit 412 may determine the advertising information by taking into account attribute information. For example, when it is estimated that the user 20 is a man in his 50s, the advertisement determination unit 412 may determine advertising information of restaurants that tend to be popular with men in their 50s as the advertising information to be displayed on the digital signage 50. Alternatively, when it is estimated that the user 20 is a woman in her 20s, the advertisement determination unit 412 may determine advertising information of restaurants that tend to be popular with women in their 20s as the advertising information to be displayed on the digital signage 50.

[0049] As another determination method, assume that it is estimated by analyzing the behavioral information acquired from the server 10 that the user 20 is using a luxury lounge at airport A that is available only to business class passengers. In this case, the advertisement determination unit 412 may determine the advertisement information of a store that handles expensive products as the advertisement information to be displayed on the digital signage 50.

[0050] In addition, in many cases, there is not just one user 20 but many users who board the aircraft 22 and arrive at airport B. Therefore, the advertisement determination unit 412 may determine the advertisement information to be displayed on the digital signage 50 using behavioral information and / or attribute information of multiple users who board the aircraft 22 and arrive at airport B. For example, if it is estimated by analyzing the behavioral information of multiple users that many users do not eat at airport A, the advertisement determination unit 412 may determine advertisement information of establishments that serve food and drink, such as cafes and restaurants, as the advertisement information to be displayed on the digital signage 50. Note that this method is based on the premise that information about the smartphones of multiple users has been acquired at airport A.

[0051] The advertisement determining unit 412 outputs the determined advertisement information to the display control unit 413.

[0052] The display control unit 413 displays the advertisement information determined by the advertisement determining unit 412 in a predetermined advertisement frame on the digital signage 50, thereby presenting the advertisement information to the user 20.

[0053] (Information processing flow) Next, an example of the flow of information processing (an example of an information processing method) will be described with reference to Fig. 7. Fig. 7 is a sequence chart showing an example of the flow of information processing performed between the server 10, the sensor 30, and the advertisement control device 40.

[0054] In step S101, the Wi-Fi packet sensor 31 included in the sensor 30 acquires a Wi-Fi signal transmitted from the smartphone 21 carried by the user 20. The Wi-Fi packet sensor 31 transmits the acquired Wi-Fi signal, time information when the Wi-Fi signal was acquired, and location information of the smartphone 21 when the Wi-Fi signal was acquired to the server 10 via the communication network 101. The camera 32 included in the sensor 30 may also capture images of users (here, user 20 as a representative) passing through the installation location at predetermined intervals, and transmit the captured image information to the server 10 via the communication network 101.

[0055] In step S102, the processor 11 of the server 10 acquires a Wi-Fi signal, time information at the time of acquiring the Wi-Fi signal, and location information of the smartphone 21 at the time of acquiring the Wi-Fi signal from the Wi-Fi packet sensor 31 via the communication network 101. The processor 11 of the server 10 may also acquire image information from the camera 32 via the communication network 101.

[0056] The process proceeds to step S103, where the processor 11 of the server 10 estimates the behavior of the user 20 within the airport A using the location information acquired in the process of step S102.

[0057] The process proceeds to step S104, where the processor 11 of the server 10 estimates the attributes of the user 20 using the image information acquired in the process of step S102.

[0058] The process proceeds to step S105, where the processor 11 of the server 10 acquires information about the aircraft 22 that the user 20 is scheduled to board.

[0059] Note that an example of an action estimated in the processing of step S103, an example of an attribute estimated in the processing of step S104, and an example of information about the aircraft 22 obtained in the processing of step S105 have been described above, so description thereof will be omitted here.

[0060] The process proceeds to step S106, where the processor 11 of the server 10 identifies the arrival airport, which is the destination of the user 20, based on the information about the aircraft 22 acquired in the process of step S105. In this sequence chart, it is assumed that the arrival airport, which is the destination of the user 20, is identified as Airport B.

[0061] The processing proceeds to step S107, and the processor 11 of the server 10 transmits the behavioral information estimated in the processing of step S103 and / or the attribute information estimated in the processing of step S104 to the advertising control device 40 installed at airport B identified in the processing of step S106.

[0062] The process proceeds to step S108, where the processor 41 of the advertisement control device 40 acquires the behavior information and / or attribute information from the server 10 via the communication network 101.

[0063] Processing proceeds to step S109, and the processor 41 of the advertising control device 40 determines the advertising information to be displayed on the digital signage 50 installed at airport B when the user 20 arrives at airport B, based on the behavioral information and / or attribute information acquired in the processing of step S108.

[0064] The process proceeds to step S110, where the processor 41 of the advertisement control device 40 displays the advertisement information determined in the process of step S109 in a predetermined advertisement space on the digital signage 50, thereby presenting the advertisement information to the user 20.

[0065] The process flow in the sequence chart shown in FIG. 7 is an example, and steps may be deleted, new steps may be added, or the process order may be changed within the scope of the invention.

[0066] (Action and effect) As described above, according to the first embodiment, the following advantageous effects can be obtained.

[0067] The information processing system 100 is a system that presents advertising information to a user 20 and includes an information processing device capable of communicating with multiple sensors 30 installed at a first airport, and an advertising control device 40 capable of communicating with the information processing device and determining advertising information to be displayed on a predetermined device installed at a second airport. The information processing device estimates the user's behavior at the first airport based on location information of the user 20 acquired by the multiple sensors 30, acquires information about an aircraft 22 that the user 20 plans to board at the first airport, identifies the user's destination based on the information about the aircraft 22, and transmits the estimated behavior-related results to the advertising control device 40 associated with the identified second airport, which is the user's destination. The advertising control device 40 displays the advertising information determined based on the estimated behavior-related results acquired from the information processing device on the predetermined device when the user 20 departs from the first airport and arrives at the second airport. Here, the "first airport" corresponds to airport A, the "second airport" corresponds to airport B, the "information processing device" corresponds to server 10, and the "predetermined device" corresponds to digital signage 50.

[0068] Typically, passengers planning to board an aircraft arrive at the airport before their scheduled boarding time and spend a certain amount of time at the airport before departure. Focusing on this time spent at the airport, many marketing initiatives targeting passengers before departure, such as the prior art described above, have been implemented. However, marketing initiatives aimed at passengers who leave the airport immediately after arrival and want to use airport facilities are currently scarce. In this regard, if the estimation results regarding the behavior of user 20 at airport A are used to determine advertising at airport B, an effective approach can be implemented to encourage user 20 who has arrived at airport B to use the facilities at airport B. Specifically, the above configuration can present "targeted advertising" based on user 20's behavior at airport A, thereby increasing user 20's purchasing motivation and encouraging behavioral change at airport B upon arrival. For example, if user 20 has not eaten at airport A, it is estimated that user 20 is hungry. Therefore, advertising information for a restaurant at airport B can be presented to encourage the user to use the restaurant at airport B. This is expected to attract many arriving passengers to use the facilities at airport B, contributing to sales.

[0069] Furthermore, if it is estimated that user 20 is using a luxury lounge at airport A that is only available to business class passengers, presenting advertising information for a store that sells expensive goods will provide a new experience for user 20 who was not aware of such a store, and will also contribute to improving user 20's satisfaction.

[0070] Furthermore, if it is estimated that user 20 has purchased souvenirs at airport A, advertising information for a store that sells souvenirs not available at airport A can be presented to user 20 who was not aware of such souvenirs, providing a new experience and contributing to improving user 20's satisfaction.

[0071] The above configuration realizes an approach to increase the purchasing motivation of the user 20 without requiring the user 20 to install a dedicated application. In other words, since a dedicated application like that in the conventional technology described above is no longer necessary, it is possible to approach more users.

[0072] Furthermore, since airport B can use the sensor information acquired at airport A, there is no need to install a sensor such as Wi-Fi packet sensor 31 at airport B to estimate the behavior of user 20. From airport B's perspective, this realizes an approach that keeps costs down while encouraging arriving users to use its facilities. Furthermore, airport A can generate revenue by trading information about its airport with other airports (here, airport B). Furthermore, the more airports that trade, the more revenue is expected to increase.

[0073] In this way, according to this embodiment, a new airport business solution is realized.

[0074] The server 10 may also estimate attributes of the user 20 based on image information acquired by the multiple cameras 32, and transmit the estimation results regarding the attributes to the advertisement control device 40. The advertisement control device 40 may determine advertisement information based on the estimation results regarding the behavior and the estimation results regarding the attributes.

[0075] According to the above configuration, by determining advertising information by further taking into consideration the attributes of user 20, i.e., the gender, age, emotions, and viewing time of user 20, it becomes possible to develop more targeted and effective marketing measures.

[0076] Although the advertisement control device 40 has been described as a device installed at airport B, the present invention is not limited to this. The advertisement control device 40 may be installed anywhere as long as it has the function of determining advertisement information. In other words, the advertisement control device 40 may be installed anywhere as long as it can communicate with the server 10 via the communication network 101 and can deliver advertisements to the digital signage 50.

[0077] As described above, the boarding and alighting facilities and mobile bodies available to user 20 are not limited to airport A, airport B, and aircraft 22. Therefore, information processing system 100 may be expressed as follows: That is, information processing system 100 is an information processing system that presents advertising information to a user, and includes: an information processing device capable of communicating with a plurality of sensors installed at a first boarding and alighting facility used for boarding and alighting the mobile body; and an advertising control device that can communicate with the information processing device and determines advertising information to be displayed on a predetermined device installed at a second boarding and alighting facility used for boarding and alighting the mobile body. The information processing device estimates the user's behavior at the first boarding and alighting facility based on location information of the user acquired by the plurality of sensors, acquires information about the mobile body the user plans to board at the first boarding and alighting facility, identifies the user's destination based on the information about the mobile body, and transmits the estimated result of the behavior to an advertising control device associated with the identified second boarding and alighting facility that is the user's destination. The advertising control device displays the advertising information determined based on the estimated result of the behavior acquired from the information processing device on the predetermined device when the user departs from the first boarding and alighting facility and arrives at the second boarding and alighting facility.

[0078] [Embodiment 2] Next, a second embodiment of the present disclosure will be described. Fig. 8 is a diagram illustrating the functions of the processor 11 of the server 10 according to the second embodiment. Configurations that overlap with those of the first embodiment will be referred to by reference numerals, and descriptions thereof will be omitted. The following description will focus on differences.

[0079] As shown in FIG. 8, in the second embodiment, the processor 11 of the server 10 functions as a peripheral information acquisition unit 117 in addition to the functions described in the first embodiment.

[0080] The surrounding information acquisition unit 117 acquires information regarding whether or not the user 20 participated in an event held at a commercial facility, such as a shopping mall, located near the airport A. One method of acquiring such information is, for example, to install a sensor similar to the Wi-Fi packet sensor 31 installed at the airport A at the event venue of the commercial facility. In this case, the server 10 needs to be able to communicate with the sensor installed at the event venue of the commercial facility via the communication network 101. The server 10 compares the Wi-Fi signal acquired from the sensor installed at the event venue of the commercial facility with the Wi-Fi signal acquired from the Wi-Fi packet sensor 31 installed at the airport A, and if the Wi-Fi signals match, it can be estimated that the user 20 participated in the event. In other words, the "Wi-Fi signal acquired by the sensor installed at the event venue of the commercial facility" corresponds to an example of "information regarding whether or not the user 20 participated in the event."

[0081] An example of the flow of information processing in the second embodiment will be described. The server 10 estimates whether the user 20 participated in a predetermined event held at a commercial facility located near the airport A before the user 20 arrived at the airport A. An example of the estimation is as described above. When the server 10 estimates that the user 20 participated in the event, the server 10 transmits information indicating that the user 20 participated in the event to the advertising control device 40. Based on the information indicating that the user 20 participated in the event, the advertising control device 40 determines advertising information of a store offering products or services related to the event as advertising information to be displayed on the digital signage 50. Note that, like the information about the aircraft 22, the information about the event is publicly available information, and therefore the server 10 and / or the advertising control device 40 can obtain the information about the event by accessing a server operated by a business operator that manages the commercial facility.

[0082] If user 20 participated in a certain event, it can be said that the event was of interest to user 20. Therefore, by presenting user 20 with advertising information for a store that sells goods related to characters that appeared in the event based on the event participation information, it is possible to pinpoint the interests of user 20 and contribute to improving the satisfaction of user 20. This also leads to increased use of facilities for airport B, which in turn leads to increased sales.

[0083] [Software implementation example] The function of the information processing device (server 10) can be realized by a program that causes a computer to function as an information processing device, and a program that causes a computer to function as each control block of the information processing device.

[0084] In this case, the information processing device includes a computer having at least one device (e.g., a processor) and at least one storage device (e.g., a memory) as hardware for executing the program. The computer executes the program to realize each function described in each embodiment.

[0085] The program may be stored non-transitory on one or more computer-readable storage media. The storage media may or may not be included in the information processing device. In the latter case, the program may be supplied to the information processing device via any wired or wireless transmission medium.

[0086] In addition, some or all of the functions of each control block can be realized by a logic circuit. For example, an integrated circuit in which a logic circuit that functions as each control block is formed is also included in the scope of the present disclosure. In addition, the functions of each control block can also be realized by, for example, a quantum computer.

[0087] Furthermore, each process described in each embodiment may be executed by AI (Artificial Intelligence). In this case, the AI ​​may run on an information processing device or on another device (for example, an edge computer or a cloud server).

[0088] The present disclosure is not limited to the above-described embodiments, and various modifications are possible within the scope of the claims. Embodiments obtained by appropriately combining the technical means disclosed in different embodiments are also included in the technical scope of the present disclosure. [Explanation of symbols]

[0089] 100 Information Processing Systems 10 Servers 11, 41 processors 30 sensors 31 Wi-Fi Packet Sensor 32 Camera 40 Advertising control device 50 Digital Signage

Claims

1. An information processing system that presents advertising information to a user, an information processing device capable of communicating with a plurality of sensors installed in a first boarding and disembarking facility used for boarding and disembarking of a moving object; an advertisement control device capable of communicating with the information processing device and configured to determine the advertisement information to be displayed on a predetermined device installed in a second boarding and disembarking facility used for boarding and disembarking the mobile body; Equipped with The information processing device includes: estimating the user's behavior at the first boarding / alighting facility based on the user's position information acquired by the plurality of sensors; acquiring information about the moving object that the user plans to board at the first boarding / alighting facility; Identifying a destination of the user based on information about the mobile object; transmitting the estimation result regarding the behavior to the advertising control device related to the identified second boarding / deboarding facility that is the destination of the user; The advertisement control device includes: displaying, on the predetermined device, advertising information determined based on the estimation result regarding the behavior acquired from the information processing device, when the user departs from the first boarding / alighting facility and arrives at the second boarding / alighting facility; Information processing system.

2. The advertisement control device includes: displaying, on the predetermined device, advertising information determined based on the estimation result regarding the behavior acquired from the information processing device, when the user departs from the first boarding / alighting facility and arrives at the second boarding / alighting facility where the plurality of sensors are not installed; The information processing system according to claim 1 .

3. The information processing device includes: Estimating attributes of the user based on image information acquired by the plurality of sensors; transmitting the estimation result regarding the attribute to the advertisement control device; The advertisement control device includes: determining the advertising information based on the behavioral inference result and the attribute inference result; The information processing system according to claim 1 .

4. The information processing device includes: Inferring whether the user participated in a predetermined event held at a commercial facility located in the vicinity of the first boarding / alighting facility before the user arrived at the first boarding / alighting facility; If it is estimated that the user participated in the event, transmitting information indicating that the user participated in the event to the advertisement control device; The advertisement control device includes: determining, based on information indicating that the user participated in the event, advertising information of a store that provides goods or services related to the event as advertising information to be displayed on the predetermined device; The information processing system according to any one of claims 1 to 3.

5. An information processing device capable of communicating with a plurality of sensors installed in a first boarding and disembarking facility used for boarding and disembarking a moving body, at least one processor; The processor: Estimating the user's behavior at the first transfer facility based on location information of the user acquired by a plurality of sensors installed at the first transfer facility; acquiring information about the moving object that the user plans to board at the first boarding / alighting facility; Identifying a destination of the user based on information about the mobile object; transmitting the estimation result regarding the behavior to the identified advertising control device related to a second boarding / alighting facility used for boarding and alighting the mobile body that is the destination of the user; Information processing device.

6. An information processing method executed by an information processing device capable of communicating with a plurality of sensors installed at a first boarding / alighting facility used for boarding and alighting of a mobile body, and an advertising control device capable of communicating with the information processing device and determining advertising information to be displayed on a predetermined device installed at a second boarding / alighting facility used for boarding and alighting of the mobile body, The information processing device includes: estimating the user's behavior at the first boarding / alighting facility based on the user's position information acquired by the plurality of sensors; acquiring information about the moving object that the user plans to board at the first boarding / alighting facility; Identifying a destination of the user based on information about the mobile object; transmitting the estimation result regarding the behavior to the advertising control device related to the identified second boarding / deboarding facility that is the destination of the user; The advertisement control device includes: displaying, on the predetermined device, advertising information determined based on the estimation result regarding the behavior acquired from the information processing device, when the user departs from the first boarding / alighting facility and arrives at the second boarding / alighting facility; Information processing methods.

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