Program, device and system for enhancing advertisement effect

Abstract

To provide a program, device and system for enhancing an effect of a wrapping advertisement.SOLUTION: In an information processing system in which an information processing device 10 mutually communicates with an arbitrary portable terminal and / or a mobile through the Internet, a mobile communication network, or the like, the information processing device being a device for enhancing an effect of an advertisement includes: a storage unit 12 including a first database 121 for associating the mobile with a first advertisement attached to the mobile to store them; and a processor 11 including a first acquisition unit for acquiring position information of the mobile, a second acquisition unit for acquiring position information of the portable terminal, a determination unit for determining a possibility that a user of the portable terminal visually recognizes the first advertisement on the basis of the position information of the mobile and the position information of the portable terminal, and a distribution control unit for controlling distribution of a second advertisement corresponding to the first advertisement on the portable terminal on the basis of the possibility determined by the determination unit.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a program, device, and system for enhancing the effectiveness of advertisements such as wrapping advertisements. [Background technology]

[0002] So-called wrapping advertisements are known, which are affixed to vehicles such as taxis and buses (see, for example, Patent Document 1). The wrapping advertisements are seen by all kinds of local residents passing through the city, such as people walking around the area where the taxi or bus has passed, people waiting at traffic lights, people looking out from cafes, and people looking out from their cars. People using taxis and buses also see the advertisements before getting in. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 6949478 Summary of the Invention [Problem to be solved by the invention]

[0004] However, because wrapping advertisements are seen by local residents for a few seconds when they least expect it, there are limitations to their ability to raise awareness.

[0005] The present invention has been made in view of the above circumstances, and has as its object to provide a technical means for further enhancing the effectiveness of advertisements such as wrapping advertisements. [Means for solving the problem]

[0006] A program that is one aspect of the present invention causes a computer to execute the steps of: storing a mobile object and a first advertisement attached to the mobile object in association with each other; acquiring location information of the mobile object; acquiring location information of a mobile terminal; and controlling the delivery of a second advertisement corresponding to the first advertisement to the mobile terminal based on the location information of the mobile object and the location information of the mobile terminal.

[0007] In a preferred embodiment, the moving body is a vehicle, and the first advertisement is a wrapping advertisement attached to a position that is visible from the outside of the vehicle.

[0008] In another preferred embodiment, in the controlling step, the second advertisement is delivered when the closest distance between the moving body and the mobile terminal is within a predetermined distance.

[0009] In another preferred aspect, in the control step, the second advertisement is delivered if the closest distance between the moving body and the mobile terminal is within a predetermined distance and at least one of the moving speed of the moving body and the moving speed of the mobile terminal is below a predetermined value.

[0010] In another preferred aspect, in the control step, the second advertisement is delivered if the closest distance between the moving body and the mobile terminal is within a predetermined distance and the relative direction of movement between the moving body and the mobile terminal satisfies predetermined conditions.

[0011] In another preferred aspect, in the controlling step, the second advertisement is delivered if the length of the period during which the distance between the moving body and the mobile terminal is within the predetermined distance is equal to or greater than a predetermined value.

[0012] In another preferred embodiment, the computer is further caused to execute a step of acquiring attributes of a user of the mobile terminal, and in the controlling step, the second advertisement is determined further based on the attributes.

[0013] In another preferred aspect, in the controlling step, the second advertisement is determined based on at least one of the distance at which the moving body and the mobile terminal are closest to each other, the relative speed between the moving body and the mobile terminal at the time of closest proximity, and the length of time during which they are within the specified distance.

[0014] In another preferred aspect, in the controlling step, the timing of delivering the second advertisement is determined based on at least one of the closest distance between the moving body and the mobile terminal, the relative speed between the moving body and the mobile terminal at the closest distance, and the length of the period during which the closest distance is within a predetermined distance.

[0015] Another aspect of the present invention is an information processing device that includes a means for storing a mobile object and a first advertisement attached to the mobile object in association with each other, a means for acquiring location information of a mobile terminal, a means for acquiring location information of the mobile object, and a means for controlling delivery of a second advertisement corresponding to the first advertisement to the mobile terminal based on the location information of the mobile object and the location information of the mobile terminal.

[0016] Another aspect of the present invention is an information processing system comprising a mobile terminal and an information processing device, wherein the information processing device has a means for storing a mobile object in association with a first advertisement attached to the mobile object, a means for acquiring location information of the mobile terminal, a means for acquiring location information of the mobile object, and a means for controlling delivery of a second advertisement corresponding to the first advertisement to the mobile terminal based on the location information of the mobile object and the location information of the mobile terminal. [Effects of the Invention]

[0017] According to this invention, the second advertisement corresponding to the first advertisement is delivered to the mobile terminal of a user who may have viewed the first advertisement, thereby increasing the effectiveness of the wrapping advertisement (first advertisement). [Brief explanation of the drawings]

[0018] [Figure 1] 1 is a block diagram showing a configuration of an information processing system according to a first embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram showing the configuration of an information processing device 10 according to the embodiment. [Figure 3] 1 is a block diagram showing a functional configuration of an information processing device 10. FIG. [Figure 4] 10 is an example of the contents stored in the first database 121. [Figure 5] 10 is an example of the contents stored in the second database 122. [Figure 6] 10 is an example of the contents stored in table T. [Figure 7] FIG. 2 is a diagram illustrating an example of the operation of the information processing device 10. [Figure 8] 2 is a diagram for explaining the format of information relating to the positions of a moving body 30 and a mobile terminal 20. FIG. [Figure 9] FIG. 2 is a diagram for explaining the positional relationship between a moving object 30 and a mobile terminal 20. DETAILED DESCRIPTION OF THE INVENTION

[0019] Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0020] First Embodiment Fig. 1 is a block diagram showing the configuration of an information processing system 1 according to a first embodiment of the present invention. The information processing system 1 includes an information processing device 10, one or more mobile terminals 20, and one or more mobile objects 30. Note that the numbers of mobile terminals 20 and mobile objects 30 shown in the figure are merely exemplary and are arbitrary.

[0021] The mobile terminal 20 is, for example, a smartphone. The mobile object 30 is a vehicle such as public transportation (taxi, bus, train, etc.), a private car, a commercial vehicle, or a carrier's truck. A first advertisement is attached to the mobile object 30. The first advertisement is, for example, a wrapping advertisement attached in a position visible from outside the vehicle. Here, "attached" includes a form in which the advertisement is painted on the outer surface of the mobile object 30 (commonly called a "wrapping advertisement"), a form in which advertising content (video or still images) is displayed on a display device installed in the vehicle so that it can be seen by people outside the vehicle, and a form in which the advertising content is displayed on components such as windows or seats inside the vehicle, or on a display installed inside the vehicle for viewing by passengers and fellow passengers.

[0022] The information processing device 10 is, for example, a personal computer, and is capable of communicating with any mobile terminal 20 via a network 50 such as the Internet or a mobile communication network. In this embodiment, the information processing device 10 provides a service of delivering a second advertisement associated with a first advertisement to the mobile terminal 20 of a user who may have viewed a first advertisement formed on a mobile object 30.

[0023] 2 is a block diagram showing an example of the configuration of the information processing device 10 according to this embodiment. As shown in FIG. 2, the information processing device 10 includes a processor 11, a storage unit 12, a communication unit 13, and an input / output unit 14.

[0024] The processor 11 is the control center of the information processing device 10. The storage unit 12 consists of a volatile storage unit such as RAM and a non-volatile storage unit such as HD or ROM. The volatile storage unit is used as a work area by the processor 11. The non-volatile storage unit stores programs and the like to be executed by the processor 11. The communication unit 13 is a means for communicating with other devices such as the mobile terminal 20 via the network 50. The input / output unit 14 includes a display unit such as an LCD display and operation units such as a keyboard and a mouse. The input / output unit 14 also includes driver software and the like that reads information from an external storage medium.

[0025] Fig. 3 is a block diagram showing the functional configuration of the processor 11. As shown in Fig. 3, the processor 11 executes a program in the storage unit 12 to function as a first acquisition unit 102, a second acquisition unit 103, a determination unit 104, and a distribution control unit 105.

[0026] The storage unit 12 has a first database 121, a second database 122, and a table T. As shown in FIG. 4, the first database 121 defines a correspondence between a mobile object 30 and a first advertisement attached to the mobile object 30. In the example shown in FIG. 4, an identifier of the mobile object 30 is associated with an identifier of the first advertisement. Note that a plurality of first advertisements may be associated with one mobile object 30 (such as when a plurality of advertisements are attached to one vehicle), or a plurality of identifiers of one first advertisement may be associated with an identifier of one mobile object 30 (such as when advertisements with the same content are attached to a plurality of vehicles). The storage unit 12 receives, for example, information specifying a mobile object 30 and information about the first advertisement attached to the mobile object 30 via the communication unit 13 or the input / output unit 14, and writes the information to the first database 121.

[0027] Returning to FIG. 3 , the first acquisition unit 102 is a means for acquiring location information of the mobile object 30. In this embodiment, the timing for acquiring location information of the mobile object 30 is when a predetermined event occurs. For example, the first acquisition unit 102 collects a log describing the movement history of the mobile object 30 via the communication unit 13 at the end of business hours of the day, and generates location information from this movement history log. The movement history log may be data represented by a collection of locations and times at which the mobile object 30 was present, or may be data represented by speed, acceleration, movement direction, and required time. In short, any information that can be used to later reproduce the location of the mobile object 30 at a given time may be sufficient. Then, the first acquisition unit 102 generates time-series information indicating the location of the mobile object 30 at each of multiple times based on the movement history log, as necessary. The movement history log is acquired, for example, by a GPS (GNSS) receiving device provided in the mobile object 30. In this case, the first acquisition unit 102 may collect the logs individually from each mobile object 30, or may collect the logs from a server managed and operated by a company that manages the location information of multiple mobile objects 30.

[0028] In another aspect, the first acquisition unit 102 generates location information based on operation schedule information (operation plan) of the mobile object 30, instead of a movement history obtained by the actual travel of the mobile object 30. In this case, it is possible that the movement route and the time of passing through each point identified from the operation schedule information do not completely match the actual travel route and the time of passing through each point. However, for example, in the case of a transportation facility or mode of transportation such as a train, which is likely to operate according to the operation schedule information, and it is difficult to acquire travel data (for example, when the operating company of such transportation facility does not provide travel data to external parties), it is effective to use operation schedule information instead of the movement history.

[0029] The second acquisition unit 103 is a means for acquiring the location information of the mobile terminal 20. The mobile terminal 20 is a mobile terminal that receives the advertisement distribution service according to this embodiment. In this embodiment, the timing for acquiring the location information of the mobile terminal 20 is when a predetermined event occurs. The predetermined event may be, for example, while the mobile terminal 20 is executing an app for displaying the second advertisement, or when the mobile terminal 20 is turned on. Alternatively, the timing of acquiring the location information may be determined based on a predetermined time point or time interval. While a predetermined event is occurring in the mobile terminal 20, the second acquisition unit 103 acquires the location of the mobile terminal 20 via the communication unit 13 using a location information acquisition function of the mobile terminal 20. The location information of the mobile terminal 20 is expressed as time-series information indicating the location of the mobile terminal 20 at each of a plurality of times, for example.

[0030] The determination unit 104 is a means for determining the possibility that the user of the mobile terminal 20 has viewed the first advertisement using a predetermined algorithm, based on the location information of the mobile object 30 and the location information of the mobile terminal 20. In one example, the determination unit 104 determines the possibility that the user of the mobile terminal 20 has viewed the first advertisement, based on the closest distance between the mobile object 30 and the mobile terminal 20. That is, in the determination made by the determination unit 104, the shorter the closest distance between the mobile object 30 and the mobile terminal 20, the higher the possibility that the user of the mobile terminal 20 has viewed the first advertisement. Here, determining the possibility that the advertisement has been viewed is not limited to information processing that outputs a numerical value (e.g., a percentage) indicating the probability of viewing or the degree of estimation, but may also be information processing that determines whether the advertisement has been viewed or not (or whether the advertisement has been viewed with a high probability or a low probability). That is, the possibility of viewing may be information generated using at least the location information of the mobile object 30 and the location information of the mobile terminal 20.

[0031] The delivery control unit 105 is a means for controlling the delivery of a second advertisement corresponding to the first advertisement to the mobile terminal 20 based on the possibility determined by the determination unit 104. Here, the second advertisement may be the same advertisement content as the first advertisement, or may be advertisement content including detailed information about the first advertisement. For example, as shown in FIG. 5, the second advertisement is determined by referring to the second database 122, in which the identifier of the first advertisement is associated with information for acquiring the corresponding second advertisement (such as internal or external address information or file name of the storage unit 12 where image data of the second advertisement is stored). The second advertisement is distributed to the mobile terminals 20 of users who have been determined by the determination unit 104 to have possibly viewed the first advertisement.

[0032] The timing of delivery of the second advertisement may be, for example, only while the mobile terminal 20, which is the delivery destination of the second advertisement, is executing a predetermined application (dedicated application) for displaying the second advertisement, or may be during a period when the dedicated application is running in the background. The delivery of the second advertisement may be performed using a pop-up display during a period when the mobile terminal 20, which is the delivery destination, is not executing the dedicated application. Furthermore, the delivery timing of the second advertisement may be set by the user of the mobile terminal 20, such as a certain hour and minute every day. Furthermore, the delivery timing of the second advertisement may be when the mobile terminal 20, which is the delivery destination, is turned on, or may be at a predetermined regular timing.

[0033] With regard to "control based on the possibility," for example, when the determination unit 104 outputs the possibility as a percentage according to a predetermined algorithm, the second advertisement is delivered only if the possibility is equal to or greater than a predetermined value (e.g., 50%). Alternatively, the possibility may be divided into multiple categories, a table may be provided in which each category is associated with a delivery control content, and the delivery control content corresponding to the possibility may be determined by referring to this table. Furthermore, when the information output by the determination unit 104 indicates whether the advertisement belongs to a category of viewed / not viewed (or highly likely to have been viewed / low likely to have been viewed), the delivery control unit 105 controls to deliver the second advertisement to the mobile terminal 20 of a user who viewed the advertisement (or highly likely to have viewed the advertisement), but not to deliver the second advertisement to the mobile terminal 20 of a user who did not view the advertisement (or low likely to have viewed the advertisement). In short, the determination unit 104 and the delivery control unit 105 may control the delivery of the second advertisement corresponding to the first advertisement to the mobile terminal based on the location information of the mobile object 30 and the location information of the mobile terminal 20. The content of this distribution control includes at least information indicating whether or not distribution is necessary.

[0034] Alternatively, the distribution control unit 105 may distribute the second advertisement in accordance with the distribution mode (advertisement content, distribution timing, distribution frequency / number of times, distribution period, etc.) corresponding to the possibility calculated by the determination unit 104. For example, the delivery control unit 105 determines the delivery control content for the second advertisement by referring to table T stored in the storage unit 12, as shown in Fig. 6. In the example of Fig. 6, the possibility of viewing the first advertisement (here, an image attached to a vehicle) is expressed in four minutes as 10% or less, 10% to 50%, 50% to 90% or less, and 90% or more, and delivery control content (delivery mode) corresponding to each category is defined. In this example, the delivery mode includes three elements: advertising content to be delivered (advertising content), delivery timing, and delivery period.

[0035] To explain this example in more detail, if the probability is 10% or less, the second advertisement is not delivered. This is because the probability that the first advertisement was viewed is low, and it is believed that delivering the second advertisement in conjunction with the first advertisement would be ineffective. If the probability is 10% to 50% or less, it is believed that even if the second advertisement is delivered, there will be a certain level of effectiveness in linking it with the first advertisement. Therefore, an advertisement with the same content as the first advertisement is delivered only once during the nighttime hours on the day following the day the mobile terminal and mobile object 30 encounter each other. If the probability is 50% to 90% or less, a pre-produced video version of the first advertisement with a shorter playback time (short version) is set as the second advertisement and delivered once a day for three days. If the probability is 90% or more (the probability that the ad was viewed is extremely high), it is considered that the delivery of the second ad to this user will be most effective, so a long version of the video version of the first ad will be delivered twice a day for a week.

[0036] Note that, for example, a so-called real-time bidding (RTB) system can be used to deliver the second advertisement, in which an advertisement provider (advertiser) and a medium (ad space) provider act as intermediaries and advertisements published in a single space are frequently changed. In this case, the information processing device 10 connects to a server that manages the above-described advertisement delivery and transmits a delivery request that reflects the delivery mode determined as described above. In other words, when such a bidding-based advertisement delivery system is used, "delivering" the second advertisement to the mobile terminal 20 does not necessarily mean that delivery (in other words, that the mobile terminal 20 will necessarily view the second advertisement) is 100% guaranteed. However, for example, when the information processing device 10 has a function for managing advertisement media and advertisement delivery (in other words, when not using a bidding system), "delivering" may be synonymous with 100% guaranteed delivery. In short, it is sufficient to determine control of the delivery of the second advertisement (including the case where it is not delivered) based on the estimated visibility of the first advertisement.

[0037] An operation example of this embodiment is shown in Fig. 7. In this example, the first acquisition unit 102 acquires location information of multiple moving objects 30-1, 30-2, ... at a predetermined timing, and the second acquisition unit 103 acquires location information of multiple mobile terminals 20-1, 20-2, ... at a predetermined timing (S101).

[0038] Next, the determination unit 104 searches the acquired location information for a pair of location information of the moving body 30 and the mobile terminal 20, whose time difference is within a first allowable range and whose distance between their locations is within a second allowable range. Specifically, as shown in Fig. 8, the search results include a set of position information Pa of moving body 30-j and position information Qa of mobile terminal 20-k, a set of position information Pb of moving body 30-j and position information Qb of mobile terminal 20-k, and a set of position information Pc of moving body 30-j and position information Qc of mobile terminal 20-k. In the example of Fig. 8, the distance between the position indicated by position information Pb and the position indicated by position information Qb is the closest distance between moving body 30-j and mobile terminal 20-k. Determination unit 104 determines the possibility based on position information Pb and position information Qb (S102).

[0039] A specific example of the positional relationship between moving body 30-j and portable terminal 20-k will be described with reference to Figure 9. As shown in the figure, during a certain time period, moving body 30-j moves from point P1 to point P10, while portable terminal 20-k moves from point Q1 to Q10, and the two pass each other at point C3 at a certain time, with the distance at this time (the closest distance between the two) being approximately 1 to 5 meters.

[0040] At this time, the distance between the position indicated by the position information Pb and the position indicated by the position information Qb is within a predetermined distance range (for example, within 30 m), and the determination unit 104 determines that there is a 100% possibility that the user of the mobile terminal 20-k has viewed the first advertisement attached to the moving object 30-j. Based on this determined possibility (100%), the delivery control unit 105 delivers the second advertisement associated with the first advertisement of the moving object 30-j to the mobile terminal 20-k (S103).

[0041] According to this embodiment, a second advertisement corresponding to the first advertisement is delivered to the mobile terminal 20 of a user who is likely to have viewed the first advertisement. In this way, by delivering a second advertisement related to the first advertisement to a user who is likely to have recognized or acknowledged the first advertisement (in other words, who has the first advertisement in their memory), it is expected that the first advertisement and the second advertisement will be linked to leave a stronger impression on the user (retargeting effect).

[0042] Second Embodiment In this embodiment, the determination unit 104 determines that the possibility that the user viewed the first advertisement is 100% if the closest distance between the mobile object 30 and the mobile terminal 20 is within a predetermined distance and at least one of the moving speed of the mobile object 30 and the moving speed of the mobile terminal 20 is equal to or less than a predetermined value. Here, the determination unit 104 may determine the time differential of the position indicated by the position information of the mobile object 30 as the moving speed of the mobile object 30, and may determine the time differential of the position indicated by the position information of the mobile terminal 20 as the moving speed of the mobile terminal 20. Then, the delivery control unit 105 delivers the second advertisement to the corresponding mobile terminal 20 based on this possibility (100%).

[0043] Furthermore, "at least one of them is equal to or less than a predetermined value" corresponds to a situation where the mobile terminal 20 is practically stationary and the mobile terminal 30 is traveling at a low speed (for example, a speed of 10 km / h or less) at an intersection, a station platform (if the mobile terminal is a train), etc. Furthermore, "at least one of them is equal to or less than a predetermined value" corresponds to a situation where the mobile terminal 20 and the mobile terminal 30 encounter each other at an intersection, a station platform, etc., and pass each other at a relative speed of 5 km / h or less. In short, a situation where "at least one of them is equal to or less than a predetermined value" can be said to be a situation where it can be strongly inferred that the user of the mobile terminal 20 viewed the first advertisement, or a situation where it can be reasonably inferred that if the user viewed the first advertisement, they were concentrating on the content of the first advertisement (in other words, they were strongly aware of the first advertisement).

[0044] According to this embodiment, it may be possible to more accurately determine the possibility that the user has viewed the first advertisement, or the strength (degree) of recognition.

[0045] <Third embodiment> In this embodiment, the determination unit 104 determines that there is a 100% possibility that the user has viewed the first advertisement if the closest distance between the moving object 30 and the mobile terminal 20 is within a predetermined distance and the relative movement direction between the moving object 30 and the mobile terminal 20 satisfies a predetermined condition. "Satisfying the predetermined condition" means, for example, that the angle between the movement direction of the moving object 30 and the movement direction of the mobile terminal 20 is within a range of 90 degrees ±α (α is a predetermined tolerance range). This is because, when this condition is satisfied, the moving object 30 is passing in front of the user of the mobile terminal 20, and it is considered that the user will easily view the first advertisement attached to the side of the moving object 30.

[0046] <Fourth embodiment> In this embodiment, the determination unit 104 determines that the possibility that the user viewed the first advertisement is 100% if the closest distance between the moving object 30 and the mobile terminal 20 is within a predetermined distance and the length of the period during which the moving object 30 and the mobile terminal 20 are within the predetermined distance is equal to or longer than a predetermined value. For example, if the predetermined period is set to approximately 10 to 30 seconds, this condition is met when the user of the mobile terminal 20 encounters the moving object 30 at an intersection, a bus stop, a train platform, or the like, and there is a high possibility that the user viewed the first advertisement. Alternatively, if the predetermined period is set to 5 minutes or longer, it is highly likely that the user is aboard the moving object 30 and traveling with the moving object 30, and therefore the possibility that the user recognized the first advertisement, which was transmitted to the inside or outside of the vehicle, while traveling or when getting on or off the vehicle is very high.

[0047] Fifth Embodiment In this embodiment, the processor 11 of the information processing device 10 further includes an attribute acquisition means for acquiring attributes of the user of the mobile terminal 20. The delivery control unit 105 of the processor 11 determines a second advertisement to be delivered to the mobile terminal 20 of the user, based on the attributes of the user of the mobile terminal 20 acquired by the attribute acquisition means.

[0048] The user attributes include, for example, the user's age, gender, etc. The attribute acquisition means can acquire the attributes of the mobile terminal 20, for example, by making an inquiry to a company that provides the mobile terminal 20. In this embodiment, the second advertisements may be stored in the storage unit 12 or an external site in association with various user attributes, and the delivery control unit 105 may select from these second advertisements one that corresponds to the user attributes acquired by the attribute storage means, and deliver it to the mobile terminal 20 of the user.

[0049] According to this embodiment, it is possible to deliver a second advertisement suited to the attributes of a user who may have viewed a first advertisement to the mobile terminal 20 of the user.

[0050] Sixth Embodiment In this embodiment, a plurality of second advertisements are stored in association with one first advertisement, for example, in the storage unit 12 or an external site. In this embodiment, the delivery control unit 105 selects one second advertisement from the plurality of second advertisements based on at least one of the closest distance between the moving body 30 and the mobile terminal 20, the relative speed between the moving body 30 and the mobile terminal 20 at the closest distance, and the length of the period during which the closest distance between the moving body 30 and the mobile terminal 20 is within a predetermined distance.

[0051] According to this embodiment, an effective second advertisement can be provided to the user depending on the situation when the user encountered the first advertisement. For example, a second advertisement that is a detailed advertisement can be selected for a user who is likely to have viewed the first advertisement for a long period of time, and a second advertisement with the same image as the image of the first advertisement can be selected for a user who is likely to have viewed the first advertisement for only a short period of time.

[0052] Seventh Embodiment In this embodiment, the timing at which the distribution control unit 105 distributes the second advertisement is determined based on at least one of the distance at which the mobile body 30 and the mobile terminal 20 are closest to each other, the relative speed between the mobile body 30 and the mobile terminal 20 at the time of the closest proximity, and the length of time they were within the specified distance.

[0053] According to this embodiment, the second advertisement can be provided to the user at an effective timing depending on the situation when the user encountered the first advertisement. For example, the second advertisement can be delivered early to a user who is likely to have viewed the first advertisement for a long time, and the second advertisement can be delivered after a certain period of time to a user who is likely to have only viewed the first advertisement for a short time.

[0054] <Other embodiments> Although the first to seventh embodiments of the present invention have been described above, the embodiments can be used in appropriate combinations, and other embodiments are possible.

[0055] The processor 11 of the information processing device 10 may acquire the location information of the mobile terminal 20 and the location information of the mobile body 30 in real time (or with a short delay) at the time when each piece of location information is generated, and determine the possibility that the user of the mobile terminal 20 has viewed the first advertisement of the mobile body 30.

[0056] Furthermore, the first advertisement may not only be a wrapping advertisement, but may also be, for example, a musical tone or voice emitted from a speaker installed in a vehicle. In other words, the first advertisement may not be visually recognized content, but may be aurally recognized or perceived content. In short, the first advertisement may appeal to taste, smell, or touch, as long as its transmission location changes with the vehicle's location.

[0057] In short, in an information processing system of the present invention consisting of one or more processors, the following steps are executed: storing a mobile body in association with a first advertisement attached to the mobile body; acquiring location information of the mobile body; acquiring location information of a mobile terminal; and controlling the delivery of a second advertisement corresponding to the first advertisement to the mobile terminal based on the location information of the mobile body and the location information of the mobile terminal. [Explanation of symbols]

[0058] 1...information processing system, 10...information processing device, 20...mobile terminal, 30...mobile body, 11...processor, 12...memory unit, 13...communication unit, 14...input / output unit, 102...first acquisition unit, 103...second acquisition unit, 104...determination unit, 105...distribution control unit.

Claims

1. On the computer, storing a mobile object and a first advertisement attached to the mobile object in association with each other; acquiring location information of the moving object; acquiring location information of the mobile device; controlling distribution of a second advertisement corresponding to the first advertisement to the mobile terminal based on location information of the mobile body and location information of the mobile terminal; A program to execute.

2. In the controlling step, a possibility that a user of the mobile terminal has viewed the first advertisement is determined based on location information of the mobile body and location information of the mobile terminal, and the distribution is controlled based on the possibility. The program according to claim 1.

3. The moving body is a vehicle, The first advertisement is a wrapping advertisement attached to a position visible from the outside of the vehicle. The program according to claim 1.

4. In the controlling step, when the closest distance between the mobile object and the mobile terminal is within a predetermined distance, the second advertisement is delivered. The program according to claim 1.

5. In the controlling step, when the closest distance between the moving body and the portable terminal is within a predetermined distance and at least one of the moving speed of the moving body and the moving speed of the portable terminal is equal to or less than a predetermined value, the second advertisement is delivered. The program according to claim 1.

6. In the controlling step, when the closest distance between the mobile object and the mobile terminal is within a predetermined distance and the relative movement direction between the mobile object and the mobile terminal satisfies a predetermined condition, the second advertisement is delivered. The program according to claim 1.

7. In the controlling step, when the length of a period during which the distance between the moving body and the mobile terminal is within the predetermined distance is equal to or greater than a predetermined value, the second advertisement is delivered. The program according to claim 4.

8. causing the computer to further perform a step of acquiring attributes of a user of the mobile terminal; In the controlling step, the second advertisement is determined further based on the attribute. The program according to claim 1.

9. In the controlling step, the second advertisement is determined based on at least one of the distance when the moving body and the portable terminal are closest to each other, the relative speed between the moving body and the portable terminal when the moving body and the portable terminal are closest to each other, and the length of time during which the moving body and the portable terminal are within the predetermined distance. The program according to claim 4.

10. In the controlling step, the timing of delivering the second advertisement is determined based on at least one of the closest distance between the moving body and the portable terminal, the relative speed between the moving body and the portable terminal at the closest distance, and the length of a period during which the closest distance is within a predetermined distance. The program according to claim 1.

11. a means for storing a mobile object and a first advertisement attached to the mobile object in association with each other; A means for acquiring location information of a mobile device; means for acquiring location information of the moving body; a means for controlling distribution of a second advertisement corresponding to the first advertisement to the mobile terminal based on location information of the mobile body and location information of the mobile terminal; An information processing device having the above.

12. A mobile terminal and an information processing device are provided, The information processing device includes: a means for storing a mobile object and a first advertisement attached to the mobile object in association with each other; means for acquiring location information of the mobile terminal; means for acquiring location information of the moving body; a means for controlling distribution of a second advertisement corresponding to the first advertisement to the mobile terminal based on location information of the mobile body and location information of the mobile terminal; having Information processing system.

Images