Information processing device, information processing method, and program

Abstract

To enable member stores of an electronic payment service to easily and highly accurately set targets for advertisement distribution. [Solution] An information processing device comprising: a proposal unit that proposes targets for advertisements related to benefits offered by affiliated stores of an electronic payment service in response to a request from the affiliated store; a measurement unit that measures the performance of the advertisement posted on an advertising distribution platform different from the electronic payment service as first performance information within the electronic payment service; and a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertising distribution platform and reports the result to the affiliated store.

Description

[Technical field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] Conventionally, there are known techniques for advertising benefits such as coupons that can be used in services provided by advertisers. For example, Patent Document 1 describes a technique for issuing a coupon when the re-access period to the advertising site exceeds a judgment period in a coupon distribution system that distributes coupons to be used on the advertiser site at the advertising site. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2022-041055 Summary of the Invention [Problem to be solved by the invention]

[0004] The technology described in Patent Document 1 relates to advertisements in the case where the advertiser and the provider of the service to be advertised are the same. On the other hand, for example, in the case of an electronic payment service, the advertiser, which is an affiliated store of the electronic payment service, may not be the same as the provider of the service to be advertised (i.e., the electronic payment service operator). In this case, the affiliated store advertiser must set the landing page of the advertisement related to the benefit such as a coupon issued by the advertiser on its own site in accordance with the advertisement policy of the third party's advertising site, and there are cases where it is not possible to set it on the page of the electronic payment service that is the provider of the service. Even if it is possible to set the landing page of the advertisement on the page of the electronic payment service, the affiliated store advertiser may be restricted in access to the information of the electronic payment service (e.g., user information such as payment history), and may not be able to set the target of advertisement delivery easily and with high accuracy.

[0005] The present invention has been made in consideration of the above circumstances, and one of its objectives is to provide an information processing device, an information processing method, and a program that enable affiliated stores of an electronic payment service to easily and accurately set targets for advertising delivery. [Means for solving the problem]

[0006] One aspect of the present invention is an information processing device comprising: a proposal unit that proposes targets for advertisements related to benefits offered by affiliated stores of an electronic payment service in response to a request from the affiliated store; a measurement unit that measures performance of the advertisement posted on an advertising distribution platform different from the electronic payment service as first performance information within the electronic payment service; and a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertising distribution platform and reports the result to the affiliated store. Effect of the Invention

[0007] According to one aspect of the present invention, it is possible to allow affiliated stores of an electronic payment service to easily and accurately set targets for advertisement delivery. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. [Diagram 2] This is a sequence diagram (part 1) illustrating the general flow of electronic payment. [Diagram 3] This is a sequence diagram (part 2) illustrating the general flow of electronic payment. [Figure 4] 1 is a configuration diagram of a payment server 100 according to a first embodiment. [Diagram 5] FIG. 13 is a diagram showing an example of the contents of user information 172. [Figure 6] FIG. 13 is a diagram showing an example of the contents of affiliated store / store information 176. [Figure 7]FIG. 13 is a diagram showing an example of the contents of coupon information 178. [Figure 8] FIG. 1 is a diagram showing an example of a method for using a coupon by a user terminal device 10. [Figure 9] FIG. 13 is a diagram showing an example of a method for proposing and setting an advertisement target by a proposing unit 142. [Figure 10] FIG. 13 is a diagram showing an example of the contents of placed advertisement information 180. [Figure 11] FIG. 2 is a diagram showing an example of an advertisement placed by an advertisement placing unit 144. [Figure 12] FIG. 13 is a diagram showing an example of advertisement performance information 182. [Figure 13] 13 is a diagram showing an example of performance information provided by a measurement unit 146 and displayed by a second store terminal device 70. FIG. [Figure 14] 10 is a sequence diagram showing an example of a flow of processes executed by a second store terminal device 70, a payment server 100, and an advertisement delivery platform 200. FIG. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, with reference to the drawings, an embodiment of an information processing device, an information processing method, and a program of the present invention will be described. Various devices for providing services to users and performing internal analysis, such as a "server," "management device," and "information providing device" that will appear below, may be realized by a group of distributed devices, and each device may be operated by a different business operator. Furthermore, the owner of the hardware of the device (the provider of the cloud server) and the business that actually operates the device may also be different. An application program and a payment server work together to provide an electronic payment service. In the following description, the application program is referred to as a payment application. An electronic payment service is a service that supports payments related to the purchase of goods and services at a store. A store is, for example, a physical store (real store) that exists in the real world, but may also include a virtual store for electronic commerce. A virtual store may include a store provided by an entity different from the operator of the electronic payment service. In that case, when making a payment for shopping at a virtual store, the screen is controlled to transition to an interface screen of the electronic payment service. In an electronic payment service, a store is treated as belonging to, for example, an affiliated store (brand), and processing such as payment when a purchase is made at a store is mainly performed between the user and the affiliated store. Alternatively, processing such as payment may be carried out between the user and the store.

[0010] [Electronic payment service] 1 is a diagram showing an example of a configuration for realizing an electronic payment service. The electronic payment service is realized mainly by a payment server 100. The payment server 100 communicates with, for example, one or more user terminal devices 10, one or more first store terminal devices 50, one or more second store terminal devices 70, and an advertisement delivery platform 200 via a network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), a wireless base station, a provider device, and the like.

[0011] The user terminal device 10 is, for example, a portable terminal device such as a smartphone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, components for realizing these functions are referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), etc. In the user terminal device 10, a processor such as a CPU executes a payment application 20, thereby operating to provide an electronic payment service to a user in cooperation with a payment server 100. The payment application 20 is installed in the user terminal device 10 from, for example, an application store, and controls the camera, communication device, touch panel, etc.

[0012] The first store terminal device 50 is installed, for example, in a store. The first store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The first store terminal device 50 includes a so-called POS (Point of Sale) device, and the product price acquisition function and the optical reading function may be realized by the POS device. The store code image 60 is placed in the store, and is a code image such as a QR code (registered trademark) printed on a paper or plastic medium. The store code image 60 may be displayed on a display placed in the store (which may be the display of a terminal device such as a smartphone).

[0013] The second store terminal device 70 is used by the operator of the affiliated store. The second store terminal device 70 is a smartphone, a tablet terminal, a personal computer, or the like. An interface 72 for affiliated stores runs on the second store terminal device 70. The interface 72 for affiliated stores may be an app for affiliated stores or a browser. The interface 72 for affiliated stores accepts coupon settings and the like by the operator of the affiliated store and transmits them to the payment server 100. The second store terminal device 70, which is a smartphone, has a function of displaying a code image corresponding to a store code image and reading a code image displayed by the user terminal device 10 by executing the app for affiliated stores. In addition, as described later, the interface 72 for affiliated stores accepts advertisement settings for coupons generated by the affiliated stores.

[0014] The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the first store terminal device 50. The first store terminal device 50 may include a POS device and an affiliated store server, in which case the payment information is sent from the POS device via the affiliated store server to the payment server 100. In the following explanation, no distinction is made between these two and it is assumed that the payment information is sent from the first store terminal device 50.

[0015] The advertisement distribution platform 200 is a platform that distributes advertisements related to benefits provided by affiliated stores on electronic payment services in response to advertisement posting requests from the affiliated stores via the payment server 100. In this case, from the viewpoint of the advertisement distribution platform 200, the advertiser is not the affiliated store but the electronic payment service provider. Therefore, even if the advertisement policy of the advertisement distribution platform 200 requires that the advertiser and the provider of the landing page match, the affiliated store can set the landing page of the advertisement click destination to a page provided by the electronic payment service provider. The advertisement distribution platform 200 may include any website or application program, such as a search engine site, a video sharing site, an image sharing application, or a messaging application.

[0016] 2 and 3 are sequence diagrams illustrating the general flow of electronic payment. There may be two patterns of electronic payment: pattern 1 and pattern 2.

[0017] In the case of pattern 1 (hereinafter referred to as user scan) shown in FIG. 2, the user terminal device 10 with the payment application 20 activated decodes the store code image 60 by the optical reading function (S1). The store code image 60 includes store URL (Uniform Resource Locator) information. This store URL is an electronic payment service domain to which store-identifying information is added, and is associated with an affiliated store ID, a store ID, etc. in the payment server 100 (described later). The payment application 20 transmits the first payment information including the store URL and the account ID to the payment server 100 (S2). The payment server 100 searches for store information (described later) from the affiliated store ID and the store ID corresponding to the store URL, acquires the affiliated store name and the store name information (S3), and transmits it to the payment application 20 (S4). The user inputs the payment amount into the user terminal device 10 on the screen on which the affiliated store name and the store name are displayed (S5). Then, the user terminal device 10 generates second payment information including at least the payment amount, and transmits it to the payment server 100 (S6). The payment server 100 performs electronic payment based on the received second payment information (S7). The payment server 100 then transmits a payment completion notice (information for displaying a payment completion screen) to the payment application 20 (S8), and the payment application 20 displays the payment completion screen (S9). Note that when the store code image 60 is displayed on a display installed in the store, the store code image 60 may include not only the store URL but also information on the payment amount. In this case, the step of the user inputting the payment amount is omitted, and the information on the payment amount is included in the first payment information and transmitted to the payment server 100. Information on the affiliated store name and the store name may be included in the payment completion screen and displayed.

[0018] In the case of pattern 2 (hereinafter referred to as store scan) shown in FIG. 3, when the payment application 20 is started, when a payment operation is performed in the payment application 20, when an automatic update timing (e.g., every minute) occurs, and at other timings, the payment application 20 transmits a request for issuing a one-time code to the payment server 100 (S11). The payment server 100 generates a one-time code (S12) and transmits it to the payment application 20 (S13). The payment application 20 displays a code image such as a QR code or a barcode generated based on the one-time code (S14). The user holds (presents) the display surface of the user terminal device 10 over the first store terminal device 50, and the first store terminal device 50 decodes the code image by an optical reading function and obtains the one-time code, etc. (S15). The first store terminal device 50 then generates payment information including the one-time code, payment amount, affiliated store ID, store ID, etc., and transmits it to the payment server 100 (S16). The payment amount information is acquired in advance by reading a barcode or manually entering it. The payment server 100 identifies the user corresponding to the one-time code based on the received information and performs electronic payment (S17). The payment server 100 then transmits a payment completion notice to the payment application 20 (S18), and the payment application 20 displays a payment completion screen (S19).

[0019] Note that electronic payment may be performed using only one of the above patterns. Furthermore, the "account ID" described in FIG. 2 may be other information (e.g., a phone number) that can be used as user identification information. Furthermore, issuing a one-time code may be omitted in the store scan, and the payment application 20 may display a code image generated based on the user's account ID. In this case, the payment server 100 identifies the user corresponding to the account ID instead of identifying the user corresponding to the one-time code.

[0020] [Payment server] FIG. 4 is a configuration diagram of the payment server 100 according to the first embodiment. The payment server 100 includes, for example, a communication unit 110, a payment content providing unit 120, a payment processing unit 130, an information management unit 140, and a storage unit 170. The components other than the communication unit 110 and the storage unit 170 are realized by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components may be realized by hardware (including circuitry) such as an LSI (Large Scale Integration), an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or a GPU (Graphics Processing Unit), or may be realized by cooperation between software and hardware. The program may be stored in advance in a storage device (storage device having a non-transient storage medium) such as an HDD (Hard Disk Drive) or a flash memory, or may be stored in a removable storage medium (non-transient storage medium) such as a DVD or a CD-ROM, and may be installed in the storage device by mounting the storage medium in a drive device. The information management unit 140 further includes a proposal unit 142, an advertisement unit 144, a measurement unit 146, and a report unit 148, the functions of which will be described in detail later. The function of the information management unit 140 in the payment server 100 is an example of an "information processing device."

[0021] The storage unit 170 is a HDD, a flash memory, a RAM (Random Access Memory), etc. The storage unit 170 may be a NAS (Network Attached Storage) device that the payment server 100 can access via a network. The storage unit 170 stores information such as user information 172, payment content information 174, affiliated store / shop information 176, coupon information 178, advertisement information 180, and advertisement performance information 182.

[0022] The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network interface card.

[0023] The payment content providing unit 120 has, for example, a function of a Web server, and provides information (content) for displaying various screens of the electronic payment service to the user terminal device 10. The payment content providing unit 120 appropriately reads necessary content from the payment content information 174 and provides it to the user terminal device 10. The user terminal device 10 accepts various inputs by the user while the content is being played by the payment application 20, and transmits the above-mentioned payment information and the like to the payment server 100.

[0024] The payment processing unit 130 performs payment processing based on the payment information transmitted by the user terminal device 10 or the first store terminal device 50. The payment processing unit 130 performs payment processing while referring to the user information 172.

[0025] FIG. 5 is a diagram showing an example of the contents of the user information 172. The user information 172 is an example of the registration information of a user. The user information 172 is, for example, a user URL, an account ID, a telephone number, a password, as well as information associated with an email address, a user ID, a name, an address, a date of birth, a registration date, a charge balance, a credit payment setting, a credit payment limit, a credit payment amount used, a credit payment available amount, a payment method setting, a bank account, a credit card number, charge history information, payment history information, a follow affiliated store, an acquired coupon, and an owned point. The user URL is used for a remittance process between users. When registering for the electronic payment service, it is necessary to register a telephone number and a password. The account ID is issued to the user by the payment server 100, and the user ID is an ID that can be set by the user at will (does not have to be set). Similarly, the email address, and the name, address, and date of birth are information that can be set by the user at will (does not have to be set). The registration date is the date on which the user registered for the electronic payment service (the date on which the account was created). Hereinafter, the user's instance (electronic payment account) to which this information is associated will be referred to as an account.

[0026] The charge balance is information indicating the balance of electronic money that is set by a user by transferring money to an account in advance. The means of transfer include transfer from an ATM (Automatic Teller Machine) of a designated company (bank) and transfer from a registered bank account. The credit payment setting is information indicating whether or not the setting for enabling electronic payment by credit payment has been completed, and is set to either "completed" or "not completed." The credit payment limit is the credit payment limit that can be used each month, the credit payment usage amount is the amount of credit payment that has already been used in the current month, and the credit payment available amount is the amount of credit payment that can be used in the current month, which is calculated by subtracting the credit payment usage amount from the credit payment limit. Although only one credit payment limit is shown in the figure, in reality, there is also a daily upper limit, and the lower of these may be set as the credit payment limit. Further details of credit payment will be described later. The payment method setting is setting information indicating whether the user will perform electronic payment using the charge balance or payment by credit payment at that time. The bank account and credit card number are information on the bank account or credit card number (account number, card number) that can be used to deposit funds into the electronic payment service. The charge history information is a history of the user increasing the charge balance by transferring funds to the electronic payment service in advance. The payment history information is information that shows the details of payments made by the user for each payment (date and time, store ID of the store where the purchase was made, payment amount, payment method, etc.). Details of followed affiliated stores, acquired coupons, and held points will be described later.

[0027] 6 is a diagram showing an example of the contents of affiliated store / store information 176. The affiliated store / store information 176 includes, for example, a first table 176A in which an affiliated store ID and a store ID are associated with a store URL, a second table 176B in which an affiliated store name and sales amount (described above) are associated with an affiliated store ID, and a third table 176C in which a store ID is associated with a store name. In addition to this information, the affiliated store / store information 176 may also include information such as the category of the affiliated store or store, the location of the store, and payment patterns.

[0028] FIG. 7 is a diagram showing an example of the contents of coupon information 178. The coupon information 178 is information in which, for example, a coupon ID, a member store ID, a benefit content, a use condition, an expiration date, and other information are associated with each other. The benefit content is information indicating the content of a benefit provided by a coupon corresponding to a coupon ID. For example, a coupon with a coupon ID of "0001" means that a user can receive a 10% rebate from a payment amount by using the coupon. The use condition is information indicating the condition under which the coupon can be used at the time of payment. For example, a coupon with a coupon ID of "0001" means that a user can use the coupon for payments of 100 yen or more. The expiration date is information indicating the deadline by which the coupon can be used. Note that FIG. 7 shows an example in which each coupon is issued for each member store ID (for each member store), but the present invention is not limited to such a configuration, and each coupon may be issued for each store ID (for each store) of each member store. The coupon is an example of a "benefit" in the claims.

[0029] The information management unit 140 manages user information 172, affiliated store / store information 176, coupon information 178, placed advertisement information 180, and advertisement performance information 182 based on information acquired from the user terminal device 10 and the second store terminal device 70. The information management unit 140 adds new records, edits, deletes, etc. for the user information 172, affiliated store / store information 176, coupon information 178, placed advertisement information 180, and advertisement performance information 182.

[0030] [Electronic payment] When payment information is acquired from the user terminal device 10 or the first store terminal device 50, the payment processing unit 130 refers to the user information 172 to acquire the "payment method setting" of the user. For a user whose "payment method setting" is set to "charge balance", the payment processing unit 130 performs electronic payment as follows. For example, the payment processing unit 130 performs electronic payment by decreasing the charge balance managed in association with the user ID and increasing the item value of the affiliated store's sales. The item value of the affiliated store's sales is not used as electronic money itself, for example, and an amount corresponding to the item value of the sales is transferred to a bank account in a cycle according to an agreement between the affiliated store and the electronic payment service.

[0031] The payment processing unit 130 performs electronic payment for users whose "setting information" is set to "credit card payment" as follows. Credit card payment is a payment method in cooperation with a credit card company, which is a separate entity from the operator of the electronic payment service, and the operator of the electronic payment service acts as a creditor and allows electronic payment that is not dependent on the charge balance within the credit card payment limit. In order to receive the credit card payment service, a credit card provided by the operator of the electronic payment service may be required. The amount used in the credit card payment is settled on the payment date of the following month, for example, by debiting from a bank account, for one month. In this case, the payment processing unit 130 performs provisional payment by adding the payment amount to the credit card payment amount and subtracting the same amount from the available credit card payment amount, and when the closing date comes, it performs processing to debit the payment for the current month on the payment date of the following month as described above, or requests the operator of the credit card company to perform the processing. In addition, if the payment amount exceeds the available credit card payment amount at the time of provisional payment, an error notification is returned to the payment application 20.

[0032] [Using coupons] Figure 8 is a diagram showing an example of how a coupon can be used by the user terminal device 10. The screen on the left side of Figure 8 represents a screen displayed on the user terminal device 10 when, for example, the user accesses a dedicated page of an affiliated store of an electronic payment service via the payment application 20 of the user terminal device 10. This screen is displayed, for example, when the user clicks the coupon button on the top screen of the payment application 20 and searches for a store that offers a coupon.

[0033] The affiliated store dedicated page includes, for example, an area A1 in which summary information of the affiliated store is displayed, a button B1 for following the affiliated store, and an area A2 in which detailed information of the affiliated store is displayed switchably by tabs. When the user presses the follow button B1, the payment application 20 transmits information indicating that the follow button B1 has been pressed together with the user's identification information (e.g., account ID) to the payment server 100, and the information management unit 140 stores the identification information of the affiliated store (e.g., affiliated store ID) in "followed affiliated store" of the user information 172. As a result, for example, every time the affiliated store updates the content of the affiliated store dedicated page, the payment server 100 notifies the user via the payment application 20 that the content of the affiliated store dedicated page has been updated.

[0034] 8, for example, when the user taps on "Coupon," one of the tabs included in area A2, coupons that the user can currently use for electronic payment at the store are displayed. When the user, for example, follows the affiliated store and presses button B2 for acquiring a coupon, the payment application 20 transmits information indicating that the Acquire button B2 has been pressed together with the user's identification information (e.g., account ID) to the payment server 100, and the information management unit 140 stores the identification information of the coupon acquired by the user in "Acquired coupon" of the user information 172.

[0035] After the user acquires a coupon, when the user terminal device 10 executes an electronic payment, the payment processing unit 130 refers to the coupon information 178 to determine whether the electronic payment satisfies the usage conditions of the coupon acquired by the user, and if it is determined that the usage conditions of the coupon are satisfied, the payment processing unit 130 grants the user a benefit according to the coupon content. For example, in the case of coupon ID "C0001" in the coupon information 178 shown in Fig. 7, if the payment amount of the user is determined to be 100 yen or more, the payment processing unit 130 grants points equivalent to 10% of the payment amount.

[0036] Thereafter, the payment application 20 displays, as a payment completion screen, an area A3 that displays the payment store, an area A4 that displays the payment amount, and an area A5 that displays the granted benefits and the remaining number of times that can be used. The right part of FIG. 8 shows, as an example, a case where 100 yen points are granted for a payment of 1000 yen in response to the user acquiring a 10% off coupon. In this case, the information management unit 140 stores the 100 yen worth of points in the "owned points" of the user information 172, and the payment processing unit 130 preferentially subtracts the owned points from the payment amount at the user's next electronic payment, and subtracts the remaining amount from the charge balance or the available amount for later payment. In another embodiment, the coupon may be subtracted directly from the payment amount on the day without being added as points that can be used for payment.

[0037] [Coupon advertisement] In this way, participating stores issue coupons that can be used on electronic payment services, and users can obtain benefits according to the content of the coupons by making electronic payments using the coupons. In this case, participating stores that issue coupons may wish to advertise the coupons inside and outside the electronic payment service to encourage more users to use the coupons.

[0038] However, in the conventional technology, when an affiliated store advertises the coupon on an external advertisement distribution platform 200 of the electronic payment service, the advertisement policy of the advertisement distribution platform 200 requires that the advertiser and the provider of the landing page match, and the landing page of the advertisement click destination must be set to a company page different from the page related to the coupon of the electronic payment service. Even if the landing page of the advertisement can be set to the page of the electronic payment service, the affiliated store advertiser has limited access to the information of the electronic payment service (e.g., user information 172) and there is a limit to measuring the performance of the advertisement (e.g., a limit in not being able to measure how a user who clicked on the advertisement behaved in the payment application 20 afterwards), so that it may not be possible to easily and accurately set the target of advertisement distribution.

[0039] In light of the above circumstances, in this embodiment, the proposal unit 142 of the payment server 100 proposes a target for an advertisement related to a coupon to the affiliated store based on the user information 172. At this time, the proposal unit 142 may provide an operation screen for the operator of the affiliated store to set the target of the advertisement on the affiliated store interface 72. After examining the proposed target of the advertisement, the affiliated store sets the target of the advertisement on the affiliated store interface 72 or informs the person in charge of the electronic payment service provider of the set target of the advertisement. The advertisement placement unit 144 places an advertisement on the advertisement distribution platform 200 to be delivered to the target set on the affiliated store interface 72. Alternatively, the person in charge of the electronic payment service provider may directly (for example, by email or telephone) contact the advertisement distribution platform 200 or an advertising agency that places advertisements on the advertisement distribution platform 200 on behalf of the affiliated store. Since the advertiser of the advertisement posted in this way is the electronic payment service provider (in other words, the electronic payment service provider acts as an agent of the affiliated store as the advertiser), the posted advertisement can include link information that transitions the display of the user terminal device 10 to a page related to coupons on the electronic payment service when the advertisement is clicked on the user terminal device 10. In other words, this makes it possible to comply with the advertising policy of the advertisement distribution platform 200.

[0040] When the posted advertisement is distributed by the advertisement distribution platform 200, the measurement unit 146 measures the performance of the distributed advertisement as first performance information (such as CVR described later) within the electronic payment service. The report unit 148 reports the second performance information (such as CTR described later) of the advertisement measured by the advertisement distribution platform 200, together with the first performance information, to the affiliated store. In this case, the report may be displayed on the affiliated store interface 72, or may be delivered to the affiliated store's email address. Furthermore, the report unit 148 may report target recommendation information based on the first performance information and the second performance information to the affiliated store. That is, this allows for easy and highly accurate target setting for advertisement distribution. Hereinafter, the details of this embodiment will be described.

[0041] [Ad Targeting] FIG. 9 is a diagram showing an example of a method for proposing and setting an advertisement target by the proposing unit 142. First, the proposing unit 142 causes the operator of the affiliated store to set an advertisement target via the affiliated store interface 72 prior to placing an advertisement related to a coupon. The proposing unit 142 causes the affiliated store interface 72 to display, for example, an area A6 representing an affiliated store that has logged in to the affiliated store interface 72 and its account, an area A7 representing a menu that can be operated via the affiliated store interface 72, and an area A8 displaying information about an item selected from the menu A7. FIG. 9 shows an example in which the proposing unit 142 causes the affiliated store to display, in the area A8, a setting screen for setting up to place an advertisement related to an issued coupon in response to the selection of "Place advertisement" from the menu A7.

[0042] The setting screen A8 includes, for example, an area I1 for specifying a coupon to be advertised, an area A9 for manually setting the conditions of the advertising target, a button B3 for placing an advertisement according to the manually set conditions, an area A10 for automatically setting the conditions of the advertising target, and a button B4 for placing an advertisement according to the automatically set conditions. The area A9 for manually setting the conditions of the advertising target includes, for example, age I2, gender I3, presence or absence of payment history I4, payment unit price I5, payment frequency I6, presence or absence of coupon acquisition I7, presence or absence of coupon use I8, presence or absence of payment in a specified period I9, payment frequency using coupon I10, presence or absence of payment at a specific store I11, and payment unit price using coupon I12.

[0043] Age I2 is an input field for specifying the age range of users to whom the advertisement will be delivered. Gender I3 is an input field for specifying the gender (male / female) of users to whom the advertisement will be delivered. Payment history I4 is an input field for specifying whether the advertisement will be delivered only to users who have a payment history with an electronic payment service. Additionally, in input field I4, it may be possible to specify a target period (e.g., the past year) for determining whether a payment history exists. Payment unit price I5 is an input field for specifying a range of payment unit prices (e.g., more than XX yen, less than XX yen, etc.) of users to whom the advertisement will be delivered.

[0044] Payment frequency I6 is an input field for specifying the range of payment frequency of users to whom the advertisement is to be delivered (e.g., more than xx times a week, more than xx times in the past month, etc.). Coupon acquisition I7 is an input field for specifying whether or not the advertisement is to be delivered only to users who have a history of coupon acquisition in the electronic payment service. Additionally, in input field I7, it may be possible to specify the target period (e.g., the past year) for determining whether or not a coupon has been acquired.

[0045] Coupon usage I8 is an input field for specifying whether or not to deliver advertisements only to users who have a history of coupon usage in electronic payment services (i.e., a history of applying a coupon to make an electronic payment after obtaining the coupon). Additionally, in input field I8, it may be possible to specify a target period (e.g., the past year) for determining whether or not a coupon usage history exists, or whether or not a coupon usage history exists at a specific affiliated store or shop (in this case, it may be another affiliated store). Specified period payment I9 is ​​an input field for specifying whether or not to deliver advertisements only to users who have made an electronic payment within a specified period (e.g., the past month). Additionally, in input field I9, it may be possible to specify the specified period itself.

[0046] Coupon use payment frequency I10 is an input field for specifying the range of coupon use payments (e.g., more than XX times a week, more than XX times in the last month, a specified percentage or more of all electronic payments, etc.) of users to whom the advertisement is to be delivered. Specific store payment presence / absence I11 is an input field for specifying whether the advertisement is to be delivered only to users who have made electronic payments at a specific affiliated store or store (in this case, it may be another affiliated store). Additionally, the input field I11 may make it possible to specify a target period (e.g., the last year, etc.) for determining whether or not an electronic payment has been made at a specific affiliated store or store. Coupon use payment unit price I12 is an input field for specifying the range of coupon use payment unit prices (e.g., more than XX yen, less than XX yen, etc.) of users to whom the advertisement is to be delivered.

[0047] 9, the affiliated store interface 72 may also be capable of specifying, in addition to the above-mentioned input fields I1 to I12, the advertisement distribution platform 200 to which the advertisement is to be placed (for example, whether to place the advertisement on a search engine site or a video sharing site, etc.), the advertisement distribution budget, the advertisement distribution period, etc. Furthermore, if no information is entered in any of the above-mentioned input fields I2 to I12, it may be interpreted that the advertisement distribution conditions are unconditional (i.e., the advertisement is distributed to any user by the advertisement distribution platform 200).

[0048] Furthermore, the suggestion unit 142 displays an area A10 for suggesting and automatically setting recommended conditions for the advertising target on the member store interface 72. For example, the suggestion unit 142 may display, as a recommended condition, a condition for which the performance of the posted advertisement (for example, Cost Per Acquisition (CPA) described later) is high among conditions for advertising targets previously set by other member stores belonging to the same category as the member store. Also, for example, the suggestion unit 142 may display, as a recommended condition, a condition for which the performance of the posted advertisement is high among conditions for advertising targets previously set by the member store. In the case of FIG. 9, the suggestion unit 142 displays, as an example, two conditions, "a user who has not made an electronic payment at the member store in the past year" (condition 1) and "a user who did not use the member store coupon distributed previously" (condition 2). For example, the user checks a check box I13 (corresponding to condition 1) or I14 (corresponding to condition 2) for a condition for which the user wishes to post an advertisement among the displayed recommended conditions.

[0049] As another aspect, the suggestion unit 142 may utilize meta information of the affiliated store when making the initial recommendation. For example, the suggestion unit 142 may refer to attribute information such as the category to which the affiliated store belongs and its location, and propose users who frequently make electronic payments in the category or users who frequently make electronic payments in the vicinity of the location (for example, the same district) as recommended conditions for the advertisement target. As yet another aspect, the suggestion unit 142 may utilize a machine learning algorithm when making the initial recommendation. For example, the suggestion unit 142 may calculate the similarity between the affiliated store and other affiliated stores that have already placed advertisements using a machine learning algorithm such as collaborative filtering, and propose advertisement targets set by other affiliated stores that are determined to have high similarity.

[0050] [Advertisement Delivery] When a user of the second store terminal device 70 (for example, a store clerk of an affiliated store) inputs some or all of the above input fields I2 to I14 and presses the advertisement submission button B3 or B4, the second store terminal device 70 transmits the input conditions as an advertisement submission request to the payment server 100. When the payment server 100 receives the advertisement submission request, the proposal unit 142 determines the conditions of the advertisement target specified in the received advertisement submission request and stores it in the storage unit 170 as submitted advertisement information 180, and the publication unit 144 submits an advertisement to the advertisement distribution platform 200, the advertisement being targeted to users who satisfy the input conditions.

[0051] 10 is a diagram showing an example of the contents of the placed advertisement information 180. The placed advertisement information 180 is information in which, for example, a placed advertisement ID, a coupon ID, target conditions, a target user, an advertisement distribution platform, an advertisement deadline, a budget, and other information are associated with each other. The placed advertisement ID is identification information for identifying an advertisement placed by the placing unit 144. The coupon ID is identification information for identifying a coupon that is the subject of the advertisement. The target conditions are information representing the conditions of the advertisement target determined by the proposal unit 142.

[0052] The target user is identification information for identifying a user to whom the advertisement delivery platform 200 is to deliver advertisements. As shown in FIG. 10, the target user is specified by, for example, an email address, rather than an account ID. This is because, in order for the advertisement delivery platform 200 to perform targeting under the specified conditions, an identifier needs to be shared between the electronic payment service and the advertisement delivery platform 200. When the proposal unit 142 determines the conditions of the advertisement target, it refers to the user information 172, extracts users who satisfy the conditions, and identifies an identifier (such as an email address or a telephone number) common to the advertisement delivery platform 200 to which the advertisement is to be placed. The advertisement placing unit 144 notifies the advertisement delivery platform 200 of the identified common identifier. This enables targeting by the advertisement delivery platform 200.

[0053] FIG. 11 is a diagram showing an example of an advertisement placed by the advertisement placing unit 144. The left part of FIG. 11 shows a scene in which a user of the user terminal device 10 is using the advertisement delivery platform 200, which is a search engine site. As shown in an area A11 of FIG. 11, the user of the user terminal device 10 logs in to the advertisement delivery platform 200 with the email address "xxx@abcmail.com", and therefore the advertisement delivery platform 200 can identify that the user corresponds to a target user of the placed advertisement A0001. In response to this, the advertisement delivery platform 200 displays an advertisement related to a coupon with a coupon ID "C0001" corresponding to the placed advertisement "A0001" as a search engine advertisement in an area A12.

[0054] When the user clicks on advertisement A12, advertisement delivery platform 200 transitions the display of user terminal device 10 to a page related to coupons on the electronic payment service. If payment application 20 has been installed on user terminal device 10, advertisement delivery platform 200 launches payment application 20. If payment application 20 has not been installed on user terminal device 10, advertisement delivery platform 200 may transition the display of user terminal device 10 to a download page for payment application 20, or may transition to a coupon-related page on the website of the electronic payment service.

[0055] The right part of FIG. 11 shows an example in which the advertisement delivery platform 200 starts the payment application 20 of the user terminal device 10 in response to the user clicking on the advertisement A12, and transitions to a coupon detail page. At this time, the payment application 20 notifies the payment server 100 of information indicating that the payment application 20 has been started by clicking on the advertisement A12 of the advertisement delivery platform 200. This enables the measurement unit 146, which will be described later, to measure the performance of the advertisement. When the user presses the button B5 displayed on the coupon detail page, the payment application 20 transmits information indicating that the Follow and Acquire button B5 has been pressed to the payment server 100 together with the user's identification information (e.g., account ID). The information management unit 140 stores the identification information of the affiliated store in the "followed affiliated store" of the user information 172, and at the same time, stores the identification information of the coupon acquired by the user in the "acquired coupon" of the user information 172. This is measured as performance by the measurement unit 146, which will be described below.

[0056] [Ad performance measurement] The measurement unit 146 measures the performance of the advertisement placed by the advertisement placing unit 144 as first performance information within the electronic payment service, and also acquires second performance information of the advertisement measured by the advertisement distribution platform 200, and stores the first performance information and the second performance information together as advertisement performance information 182 in the storage unit 170. FIG. 12 is a diagram showing an example of the advertisement performance information 182. The advertisement performance information 182 is, for example, information such as the number of advertisement impressions, the number of clicks, the click rate, the number of coupon acquisitions, CVR1 (coupon acquisition rate), the number of coupon usages, CVR2 (coupon usage rate), cost, and CPA associated with a placed advertisement ID and a coupon ID.

[0057] The advertisement display count is information indicating the number of times the advertisement was displayed on the user terminal device 10 by the advertisement delivery platform 200 from the time the advertisement was posted by the advertisement posting unit 144 to the current time. The click count is information indicating the number of times that a user who viewed the advertisement actually clicked on the advertisement among the advertisement display count. The click rate is a value obtained by dividing the advertisement display count by the click count. The advertisement delivery platform 200 measures the advertisement display count, the click count, and the click rate, and the advertisement delivery platform 200 transmits these measurement values ​​as advertisement measurement data to the measurement unit 146 via the network NW. As described above, the advertisement delivery platform 200 and the payment server 100 share identifiers such as email addresses and telephone numbers for the advertisement delivery targets, so that the measurement unit 146 can acquire such information. The advertisement display count, the click count, and the click rate are examples of the "second performance information" in the claims.

[0058] The number of coupon acquisitions is information indicating the number of times that a user who clicked on an advertisement displayed on the user terminal device 10 acquired a coupon by pressing the Follow and Acquire button B5 on the transition destination page of the payment app 20. CVR (conversion rate) 1 is a value obtained by dividing the number of coupon acquisitions by the number of clicks. Alternatively, CVR1 may be a value obtained by dividing the number of coupon acquisitions by the number of advertisement display times. The number of coupon usages is information indicating the number of times that a user who clicked on an advertisement displayed on the user terminal device 10 and acquired a coupon on the transition destination page of the payment app 20 actually used the coupon to make an electronic payment. CVR2 is a value obtained by dividing the number of coupon usages by the number of coupon acquisitions. Alternatively, CVR2 may be a value obtained by dividing the number of coupon usages by the number of advertisement display times or the number of clicks.

[0059] The cost is information indicating the cost that the affiliated store actually pays when the advertisement distribution platform 200 distributes the advertisement. The cost is a value equal to or less than the budget recorded in the advertisement information 180 shown in FIG. 10. The CPA is a value obtained by dividing the cost by the number of coupon usages. Alternatively, the CPA may be a value obtained by dividing the cost by the number of coupon acquisitions, and the measurement unit 146 may calculate these two CPAs. In addition, when the target of the advertisement distribution includes users who have not downloaded the payment application 20, the measurement unit 146 may measure the number of users who have not downloaded the payment application 20 and clicked on the advertisement but have not downloaded it, and calculate the CPA as a value obtained by dividing the cost by the number of downloaders. The CPA can be said to be information indicating the performance of the advertisement that is most important to the affiliated store. The CVR1 (coupon acquisition rate), the number of coupon usages, the CVR2 (coupon usage rate), the cost, and the CPA are examples of the "first performance information" in the claims.

[0060] [Reporting advertising performance information and recommendation information] When the measurement unit 146 measures the performance information of the advertisement, the report unit 148 reports the measured performance information to the affiliated store. The performance information reported at this time is at least a part of the first performance information and the second performance information. For example, the report unit 148 provides the measured performance information to the second store terminal device 70, and the second store terminal device 70 displays the acquired performance information. FIG. 13 is a diagram showing an example of performance information provided by the report unit 148 and displayed by the second store terminal device 70. FIG. 13 shows an example in which the report unit 148 displays a viewing screen in the area A14 for allowing the affiliated store to view the performance of the advertisement related to the issued coupon in response to the selection of "advertising analysis" from the menu A7.

[0061] The viewing screen A14 includes, for example, an area I15 for specifying a coupon to be analyzed, an area A15 for displaying performance information of the coupon, and an area A16 for displaying target recommendation information. Fig. 13 shows, as an example, a case where, in response to input of the coupon to be analyzed "C0001" in the area I15, the reporting unit 148 displays information items corresponding to the coupon "C0001" in the advertising performance information 182 shown in Fig. 12 in the area A15. In Fig. 13, the reporting unit 148 displays all information items of the advertising performance information 182, but the present invention is not limited to such a configuration, and the reporting unit 148 may display a part of the information items of the advertising performance information 182.

[0062] Furthermore, the report unit 148 generates recommendation information for recommending a target based on the measured performance, and provides the second store terminal device 70 with the performance information. More specifically, for example, when multiple advertisements related to the same coupon (or similar conditions) are posted, the report unit 148 provides the second store terminal device 70 with the target with the best performance among the multiple advertisements as recommendation information. Here, the performance to be compared is, for example, the CPA stored in the advertisement performance information 182. As shown in FIG. 12, two advertisements "A0001" and "A0002" are posted for the coupon "C0001", but the CPA "760 yen" of the advertisement "A0002" is lower than the CPA "4,570 yen" of the advertisement "A0001", so in FIG. 13, the report unit 148 provides the target of the advertisement "A0002" as recommendation information to the second store terminal device 70.

[0063] As described above, the suggestion unit 142 proposes an advertisement delivery target to the operator of the affiliated store based on the user information 172, and enables the operator to manually or recommend an advertisement delivery target for a coupon, and the advertisement placement unit 144 places an advertisement for the set advertisement delivery target so that a transition destination when the advertisement is clicked is a detailed page related to a coupon for an electronic payment service. Furthermore, the report unit 148 provides performance information and recommendation information that cannot be obtained by an affiliated store that has limited access to information on the electronic payment service (e.g., user information 172), to the affiliated store. In other words, this allows the affiliated store of the electronic payment service to set the target for advertisement delivery easily and with high accuracy.

[0064] In this embodiment, an example in which the advertisement target is a coupon has been described, but the present invention is not limited to such a configuration and can also be applied to stamp cards and campaigns. Here, the stamp card means a mechanism in which a reward such as points is given by making multiple or more electronic payments that satisfy a predetermined condition, and the campaign means a mechanism in which a reward such as points is given by making an electronic payment that satisfies a predetermined condition without requiring a prior operation like a coupon. In the case of a stamp card, the measurement unit 146 may measure, as the performance, the number of users who have made a first payment that satisfies the condition of the stamp card (and its CPA), among users who have clicked on the advertisement, or the number of users who have made a final payment that satisfies the condition of the stamp card (i.e., completed the stamp card) (and its CPA). In the case of a campaign, the report unit 148 may measure, as the performance, the number of users who have made an electronic payment that satisfies the condition (and its CPA), among users who have clicked on the advertisement.

[0065] [Processing flow] Next, a process flow executed by the second store terminal device 70, the payment server 100, and the advertisement delivery platform 200 will be described with reference to Fig. 14. Fig. 14 is a sequence diagram showing an example of a process flow executed by the second store terminal device 70, the payment server 100, and the advertisement delivery platform 200.

[0066] First, the settlement server 100 proposes a target of an advertisement related to a coupon to the second store terminal device 70 based on the user information 172 (S11). Next, the second store terminal device 70 acquires a target of advertisement delivery inputted through the manual setting or the recommended setting described with reference to Fig. 9 (S12). Next, the second store terminal device 70 transmits an advertisement posting request in which the target of advertisement delivery is set to the settlement server 100 (S13).

[0067] Next, the payment server 100 sets an advertisement to be delivered to the target, which when clicked transitions to a page related to coupons for electronic payment services (S14). Next, the payment server 100 places the set advertisement on the advertisement delivery platform 200 (S15). Next, the advertisement delivery platform 200 delivers the placed advertisement (S16).

[0068] Next, the advertisement delivery platform 200 notifies the payment server 100 of the first performance information (such as the number of times the advertisement was displayed) related to the delivered advertisement (S17). Next, the measurement unit 146 measures the advertising performance related to the delivered advertisement as second performance information within the electronic payment service, and generates recommendation information (S18). Next, the report unit 148 transmits the generated performance information and recommendation information to the second store terminal device 70 (S19). The second store terminal device 70 displays the received performance information and recommendation information (S20). This ends the processing of this sequence diagram.

[0069] According to the embodiment described above, in response to a request from a member store of the electronic payment service, a target for advertising related to benefits offered by the member store is proposed, the performance of an advertisement posted on an advertisement distribution platform different from the electronic payment service is measured as first performance information within the electronic payment service, and the first performance information is added to second performance information of the advertisement measured by the advertisement distribution platform and reported to the member store. This allows the member store of the electronic payment service to set targets for advertisement distribution easily and with high accuracy.

[0070] The above describes the form for carrying out the present invention using an embodiment, but the present invention is not limited to such an embodiment, and various modifications and substitutions can be made within the scope that does not deviate from the gist of the present invention. [Explanation of symbols]

[0071] 10 User terminal device 20. Payment App 100 Payment Server 120 Payment Contents Provider 130 Payment processing unit 140 Information Management Department 142 Proposal Department 144 Advertising Department 146 Measurement section 148 Reporting Department

Claims

1. a proposal unit that proposes a target for an advertisement related to a benefit provided by a member store of an electronic payment service in response to a request from the member store; a measurement unit that measures performance of the advertisement posted on an advertisement distribution platform different from the electronic payment service as first performance information within the electronic payment service; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store, Information processing device.

2. The suggestion unit suggests the target based on user information of the electronic payment service. The information processing device according to claim 1 .

3. The method further includes an advertisement placement unit that places the advertisement, for which the target is set, in an advertisement distribution platform different from the electronic payment service. The information processing device according to claim 1 .

4. the advertisement submission unit sets, in the advertisement, link information that, when clicked on the user terminal device, transitions the display of the user terminal device to a page related to the benefit on the electronic payment service, and submits the advertisement to the advertisement distribution platform. The information processing device according to claim 3 .

5. The measurement unit measures the first performance information by linking an identifier of the user who clicked on the advertisement in the advertisement delivery platform with an identifier of the user in the electronic payment service. The information processing device according to claim 1 .

6. The reporting unit further reports recommendation information for recommending the target to the affiliated store based on the measured first performance information. The information processing device according to claim 3 .

7. When a plurality of advertisements related to the same benefit are published, the reporting unit further reports to the affiliated store the recommendation information recommending an advertisement target having the measured first performance information superior to the cost spent by the affiliated store for publishing the advertisements among the plurality of advertisements. The information processing device according to claim 6.

8. The benefit is a coupon that can be acquired by a user of the electronic payment service by performing a predetermined operation on a user terminal device and can be used for payment of the electronic payment service, The measurement unit measures, as the first performance information, one or both of whether or not the user performed the predetermined operation and whether or not the user used the acquired coupon for payment of the electronic payment service. The information processing device according to claim 1 .

9. The reporting unit further reports recommendation information for recommending the target to the affiliated store based on the measured first performance information; When multiple advertisements related to the same benefit are published, the reporting unit further reports to the affiliated store the recommendation information recommending an advertisement target that has superior performance in one or both of whether the user performed the predetermined operation and whether the user used the acquired coupon for payment in the electronic payment service, compared to the cost spent by the affiliated store for publishing the advertisements. The information processing device according to claim 8.

10. The computer In response to a request from a merchant of an electronic payment service, suggest targeting of advertisements regarding benefits offered by said merchant; measuring performance of the advertisement posted on an advertisement distribution platform different from the electronic payment service as first performance information within the electronic payment service; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; Information processing methods.

11. On the computer, In response to a request from a member store of an electronic payment service, the electronic payment service proposes a target for an advertisement regarding a benefit provided by the member store; Measure performance of the advertisement posted on an advertisement distribution platform different from the electronic payment service as first performance information within the electronic payment service; having the affiliated store report the second performance information of the advertisement measured by the advertisement distribution platform together with the first performance information; program.

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