Video distribution product sales system

Abstract

To provide a moving image distribution type commodity sales system capable of improving purchase motivation of viewers.SOLUTION: A moving image distribution type commodity sales system in which a server device 2 for distributing a moving image and viewer side information terminals 1 for ordering a commodity is connected through a network, and a commodity introduced by a moving image VD is sold to viewers U. A commodity order management part 25 of the server device 2 transmits a first commodity ordering screen K1 for ordering the commodity introduced by the moving image VD to each viewer side information terminal 1 for display in the case that the number of viewers of the moving image VD measured by a viewer number measurement part 23 is equal to or more than a prescribed reference value, and on the other hand, transmits a second commodity ordering screen K2 for ordering the commodity introduced by the moving image VD to each viewer side information terminal 1 for display in the case that the number of viewers of the moving image VD measured by the viewer number measurement part 23 is less than the prescribed reference value.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a video distribution type product sales system, such as live commerce, which sells products by distributing videos. [Background technology]

[0002] In recent years, attention has been focused on video distribution product sales systems such as live commerce, in which a server device that distributes videos and a viewer's information terminal for viewing the videos are connected via a network such as the Internet, and products are sold by allowing viewers to order products featured in the videos over the network while watching the videos.

[0003] For example, Patent Document 1 discloses a system that includes a viewer terminal, a distributor terminal, and an information processing device that are communicatively connected via a network, in which the distributor terminal distributes live video related to a product to the viewer terminal via the information processing device, while the information processing device handles online payment for the product and acquires trend information related to viewer trends (current number of viewers, number of new viewers, repeat rate) and displays it on the distributor terminal after the distribution ends. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2019-109785 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, most conventional video distribution product sales systems simply distribute videos one-way over the Internet, and viewers who happen to be interested in a product featured in the video simply order the product on the video site. This means that they are unable to stimulate viewers' desire to purchase, and as a result, it is difficult to promote product sales.

[0006] The present invention has been made in consideration of the above-mentioned problems, and aims to provide a video distribution type product sales system that can increase viewers' purchasing desire and ultimately promote product sales. [Means for solving the problem]

[0007] In order to achieve the above-mentioned object, the video distribution type product sales system of the present invention is a video distribution type product sales system in which a server device that distributes videos and a viewer side information terminal that orders products are connected via a network, and which sells products introduced in the videos to viewers, wherein the server device is equipped with a video distribution unit that distributes videos by sending a video screen including a video introducing the product to the viewer side information terminal and displaying it, a viewer number measurement unit that measures the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and determines whether the number of viewers of the video is equal to or greater than a predetermined reference value, a product order management unit that manages orders for products introduced in the video, and a payment processing unit that performs payment for product orders, wherein the product order management unit is characterized in that, when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than the predetermined reference value, it sends a first product order screen for ordering the product introduced in the video to each viewer side information terminal and displays it, while when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, it sends a second product order screen for ordering the product introduced in the video to each viewer side information terminal and displays it.

[0008] According to this, in live commerce where products are sold by distributing videos, when the number of viewers watching the video is large and the number of viewers is equal to or exceeds a predetermined threshold, a first product order screen for ordering the product introduced in the video is sent to and displayed on each viewer's information terminal, while when the number of viewers watching the video is small and the number of viewers is less than the predetermined threshold, a second product order screen for ordering the product introduced in the video is sent to and displayed on each viewer's information terminal.By changing the product order screen depending on the number of viewers watching the video, it is possible to increase purchasing desire for the product depending on the number of viewers.

[0009] Furthermore, if the first product order screen when the number of viewers of a video is equal to or greater than a predetermined reference value is made more advantageous in terms of products, prices, messages, etc. than the second product order screen when the number of viewers of a video is less than the predetermined reference value, viewers will have an incentive to watch the video (for example, to watch the video for a long time, to recommend the video to others, etc.), which can create a situation in which the video is supported by many viewers in live commerce, etc. Therefore, when there are many viewers whose number of viewers of a video is equal to or greater than the predetermined reference value, the desire to purchase products can be increased due to the psychology of participating in live commerce, etc. with many viewers, while even when there are only a few viewers whose number of viewers of a video is less than the predetermined reference value, the desire to purchase products can be increased due to the psychology of participating in live commerce, etc. with the goal of reaching the predetermined reference number of viewers.

[0010] Another video distribution type product sales system according to the present invention is a video distribution type product sales system in which a server device that distributes videos and a viewer side information terminal that orders products are connected via a network, and which sells products introduced in the videos to viewers. The server device is equipped with a video distribution unit that distributes video screens including videos introducing products to the viewer side information terminals, a viewer number measurement unit that measures the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and determines whether the number of viewers of the video is equal to or greater than a predetermined reference value, a product order management unit that manages orders for products introduced in the videos, and a payment processing unit that performs payment for product orders. When the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than the predetermined reference value, the product order management unit transmits to each viewer side information terminal a first product order screen for ordering the product introduced in the video to display it, while when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, it does not transmit to each viewer side information terminal a product order screen for ordering the product introduced in the video.

[0011] According to this, in live commerce where products are sold by distributing videos, if the number of people watching the video is equal to or greater than a predetermined reference value, a first product order screen is displayed on each viewer's information terminal, whereas if the number of people watching the video is less than the predetermined reference value, the product order screen is not displayed on each viewer's information terminal, thereby making it possible to increase the desire to purchase products, particularly when there are a large number of viewers.

[0012] Furthermore, if the first product order screen when the number of viewers of a video is equal to or greater than a predetermined reference value is made to have more advantageous content in terms of products, prices, messages, etc. than the second product order screen when the number of viewers of a video is less than the predetermined reference value, an incentive for the video (for example, watching the video for a long time, recommending the video to others, etc.) will be provided to viewers, creating a state in which the video is supported by many viewers in live commerce, etc. Therefore, when the number of viewers of a video is equal to or greater than a predetermined reference value, the psychology of participating in live commerce, etc. with a large number of viewers can be used to increase purchasing motivation for products.

[0013] Furthermore, the video distribution unit may, when the viewer count measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, cause each viewer-side information terminal to display on the video screen a first guide button for guiding the viewer to a first product order screen, and when the viewer count measurement unit determines that the number of viewers of the video is less than the predetermined reference value, cause each viewer-side information terminal to display on the video screen a second guide button for guiding the viewer to a second product order screen. In this way, the guide button for guiding the viewer to the product order screen is changed depending on the number of viewers of the video, so that the viewer can be guided to the product order screen depending on the number of viewers.

[0014] Furthermore, the video distribution unit may display a first guide button on the video screen for guiding each viewer-side information terminal to a first product order screen when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, while not displaying a guide button on the video screen for guiding each viewer-side information terminal to a product order screen when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value. This makes it possible to guide viewers to the product order screen, particularly when there are a large number of viewers.

[0015] Furthermore, the product order management unit may transmit a third product order screen for ordering another product introduced in the video to each viewer-side information terminal after the video distribution ends when the viewer count measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, and may transmit a fourth product order screen for ordering another product introduced in the video to each viewer-side information terminal after the video distribution ends when the viewer count measurement unit determines that the number of viewers of the video is less than the predetermined reference value. In this way, the product order screen for ordering another product is changed depending on the number of viewers of the video, thereby improving purchasing motivation for another product depending on the number of viewers.

[0016] Furthermore, when the viewer count measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit may transmit to each viewer-side information terminal a third product order screen for ordering another product introduced in the video after the payment processing unit has made a payment for the product order using the first product order screen, while when the viewer count measurement unit determines that the number of viewers of the video is less than the predetermined reference value, it may not be necessary to transmit to each viewer-side information terminal a product order screen for ordering another product introduced in the video. This makes it possible to increase purchasing motivation for another product when there are a large number of viewers.

[0017] The system may further include a message management unit that transmits a product introduction message to the viewer-side information terminal to introduce a product, and when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the message management unit may transmit a first product introduction message to each viewer-side information terminal to introduce a new product a predetermined number of days after the video was distributed, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the message management unit may transmit a second product introduction message to each viewer-side information terminal to introduce a new product a predetermined number of days after the video was distributed. In this way, the product introduction message is changed according to the number of viewers of the video a predetermined number of days after the video was distributed, and thus it is possible to increase purchasing motivation for new products according to the number of viewers.

[0018] The system may further include a message management unit that transmits a product information message to introduce a product to the viewer-side information terminal, and when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the message management unit transmits a first product information message to each viewer-side information terminal to introduce a new product a predetermined number of days after the video was distributed, while when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the message management unit may not transmit a product information message to introduce a new product to each viewer-side information terminal. This makes it possible to increase purchasing motivation for a new product after a predetermined number of days have passed since the video was distributed, especially when there are a large number of viewers.

[0019] The video distribution system may further include a reaction receiving unit that receives reactions from the viewer-side information terminals during distribution of the video and displays the reactions on the video screen, and the viewer number measuring unit may measure the number of viewers who have reacted based on the distribution status of the video to the viewer-side information terminals that have received the reactions by the reaction receiving unit. In this way, when there are many reactions to the video, a first product order screen or the like can be transmitted to each viewer-side information terminal for display.

[0020] The reaction receiving unit may receive comments posted as reactions from the viewer-side information terminals during distribution of the video, and the number-of-viewers measuring unit may measure the number of viewers who posted comments based on the distribution status of the video to the viewer-side information terminals that received the comment posted by the reaction receiving unit. According to this, when many comments are posted for the video, a first product order screen or the like can be transmitted to each viewer-side information terminal to be displayed.

[0021] The viewer number measurement unit may measure the number of viewers who posted comments including a predetermined keyword based on the distribution status of the video to the viewer-side information terminals that accepted the comment posting by the reaction reception unit. According to this, when the comments on the video contain many predetermined keywords, a first product order screen or the like can be transmitted to each viewer-side information terminal for display.

[0022] The reaction receiving unit may receive a social button press as a reaction from the viewer-side information terminal during distribution of the video, and the viewer number measuring unit may measure the number of viewers who pressed the social button based on the distribution status of the video on the viewer-side information terminal that received the social button press by the reaction receiving unit. According to this, when there are many social button presses for a video, a first product order screen or the like can be transmitted to each viewer-side information terminal and displayed. The social button is a button that indicates an evaluation of the video, such as "Like."

[0023] In addition, the server device of the present invention is a server device used in the above-mentioned video distribution type product sales system, and comprises a video distribution unit that distributes videos by sending a video screen including a video to the viewer-side information terminal and displaying it, a viewer number measurement unit that measures the number of viewers of the video based on the distribution status of the video to each viewer-side information terminal and determines whether the number of viewers of the video is equal to or greater than a predetermined reference value, a product order management unit that manages orders for products introduced in the video, and a payment processing unit that performs payment for product orders, wherein the product order management unit, when it is determined by the viewer number measurement unit that the number of viewers of the video is equal to or greater than the predetermined reference value, sends to each viewer-side information terminal a first product order screen for ordering the product introduced in the video and displays it, while, when it is determined by the viewer number measurement unit that the number of viewers of the video is less than the predetermined reference value, sends to each viewer-side information terminal a second product order screen for ordering the product introduced in the video and displays it.

[0024] Another server device according to the present invention is a server device used in the above-mentioned video distribution type product sales system, and comprises a video distribution unit that distributes a video screen including a video introducing a product to the viewer side information terminal, a viewer number measurement unit that measures the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and determines whether the number of viewers of the video is equal to or greater than a predetermined reference value, a product order management unit that manages orders for products introduced in the video, and a payment processing unit that performs payment for product orders, wherein the product order management unit, when it is determined by the viewer number measurement unit that the number of viewers of the video is equal to or greater than the predetermined reference value, transmits to each viewer side information terminal a first product order screen for ordering the product introduced in the video and displays it, whereas, when it is determined by the viewer number measurement unit that the number of viewers of the video is less than the predetermined reference value, does not transmit to each viewer side information terminal a product order screen for ordering the product introduced in the video. Effect of the Invention

[0025] According to the present invention, in live commerce or the like in which products are sold by distributing videos, when the number of viewers who watch the video is greater than or equal to a predetermined reference value, a first product order screen for ordering the product introduced in the video is transmitted to and displayed on each viewer's information terminal, whereas when the number of viewers who watch the video is less than the predetermined reference value, a second product order screen for ordering the product introduced in the video is transmitted to and displayed on each viewer's information terminal. By changing the product order screen according to the number of viewers who watch the video, it is possible to increase purchasing desire for the product according to the number of viewers.

[0026] Furthermore, if the first product order screen displayed when the number of viewers of a video is equal to or greater than a predetermined threshold has more advantageous content in terms of products, prices, messages, etc. than the second product order screen displayed when the number of viewers of the video is less than the predetermined threshold, viewers will be given an incentive to watch the video (for example, to watch the video for a long time, recommend the video to others, etc.), thereby creating a situation in which the video is supported by many viewers in live commerce, etc.

[0027] Therefore, when there are a large number of viewers with the number of viewers of a video being equal to or greater than a predetermined threshold, the desire to purchase a product can be increased by the psychological feeling of participating in live commerce, etc. with a large number of viewers. On the other hand, even when there are a small number of viewers with the number of viewers of a video being less than the predetermined threshold, the desire to purchase a product can be increased by the psychological feeling of participating in live commerce, etc. with the goal of reaching the predetermined threshold number of viewers, which can ultimately promote sales of the product. [Brief description of the drawings]

[0028] [Figure 1] 1 is a diagram showing the overall configuration of a video distribution type product sales system according to the present invention. [Diagram 2] FIG. 2 is a diagram illustrating a configuration of a server device in FIG. [Diagram 3] FIG. 13 is a diagram showing a screen flow of a viewer's information terminal before video distribution. [Figure 4] FIG. 11 is a diagram showing a screen flow of a viewer terminal when the number of viewers is equal to or greater than a predetermined reference value in the first embodiment. [Diagram 5] FIG. 11 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is less than a predetermined reference value in the first embodiment. [Figure 6] FIG. 11 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is equal to or greater than a predetermined reference value in the second embodiment. [Figure 7] FIG. 11 is a diagram showing a screen flow of a viewer-side information terminal in a case where the number of viewers is less than a predetermined reference value in the second embodiment. [Figure 8] FIG. 13 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is equal to or greater than a predetermined reference value in the third embodiment. [Figure 9] FIG. 13 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is less than a predetermined reference value in the third embodiment. [Figure 10] FIG. 13 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is equal to or greater than a predetermined reference value in the fourth embodiment. [Figure 11]FIG. 13 is a diagram showing a screen flow of a viewer-side information terminal when the number of viewers is less than a predetermined reference value in the fourth embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0029] <First embodiment> Next, a first embodiment of a video distribution product sales system (hereinafter, referred to as the present system) according to the present invention will be described with reference to FIGS. 1 to 5. FIG.

[0030] [Overall configuration of this system] In this system, as shown in Fig. 1, a viewer-side information terminal 1 of a viewer U is connected to a server device 2 that distributes moving images VDs via a network. In this system, the viewer U watches the moving images VDs distributed by the server device 2 on the viewer-side information terminal 1, and orders products introduced in the moving images VDs from the server device 2, thereby selling the products over the network. Note that "products" are not limited to so-called tangible products, but also include various services such as travel and dining.

[0031] The viewer-side information terminal 1 is, for example, a smartphone connectable to a network, and includes a touch panel 11 capable of inputting and outputting various information, and a communication unit 12 capable of communicating with the server device 2. In this embodiment, a smartphone is used as the viewer-side information terminal 1, but other information terminals such as a tablet terminal or a PC may also be used.

[0032] The viewer-side information terminal 1 also displays various screens and inputs various information and reactions on the touch panel 11, as described below. Note that a "reaction" is a reaction made by a viewer U to a video VD that the viewer U is viewing, and in this embodiment, it mainly refers to posting a comment C or pressing a social button S.

[0033] In addition, the viewer's information terminal 1 transmits various information and reactions inputted via the touch panel 11 of the viewer's information terminal 1 to the server device 2 via the network via the communication unit 12, and receives various screens transmitted from the server device 2 via the network.

[0034] [Server device configuration] As shown in FIG. 2, the server device 2 includes a database unit 21 that stores various information, a video distribution unit 22 that distributes videos VDs to introduce products, a viewer measurement unit 23 that measures the number of viewers of the video VDs, a reaction reception unit 24 that receives reactions from the viewer side information terminal 1, a product order management unit 25 that manages orders for products introduced in the video VDs, a payment processing unit 26 that makes payments for product orders, a message management unit 27 that sends product information messages to the viewer side information terminal 1 to introduce products, a communication unit 28 that communicates with the viewer side information terminal 1, and a control unit 29 that controls each unit.

[0035] As shown in FIG. 2, the database unit 21 includes a distributed video database 211 that stores videos VD and video screens V distributed to the viewer's information terminal 1, a viewer information database 212 that stores personal information about the viewer U, viewing status, and information regarding the presence or absence of reactions, etc., a product order screen database 213 that stores product order screens used to order products, a product information database 214 that stores information regarding products, and a purchase history database 215 that stores the product purchase history of the viewer U.

[0036] As shown in Figures 3, 4(a)(b), and 5(a)-(c), the video distribution unit 22 transmits a predetermined video screen V (V1-V5, V7) including a video VD introducing a product to a viewer-side information terminal 1 that has accessed the server device 2 via a network to display the same.

[0037] For example, as shown in FIG. 3(a), video screen V1 is a viewing reservation screen that is displayed when a reservation to view a video VD is accepted, and displays a still image from the beginning of the video VD, the title "New Product Launch", a summary of the announcement "At this launch, ABC Co., Ltd. will be launching a new product at the end of January...", the distribution date and time "Tuesday, January 10, 2022, 8:20 p.m.", and a reservation button "Proceed to reservation".

[0038] Moreover, as shown in FIG. 3(b), video screen V2 is a waiting screen before video distribution that is displayed after reserving a video VD to watch, and displays a still image from the beginning of the video VD, the title "New Product Launch", a countdown to the distribution date and time "5 days, 10 hours, 25 minutes and 2 seconds left until the start", and a summary of the announcement "At this launch, ABC Corporation will be launching a new product at the end of January..."

[0039] Furthermore, as shown in Figures 4(a) and 5(a), the video screen V3 is a video viewing screen that is displayed while the video VD is being distributed, and displays the video VD, the number of viewers of the video "··· people currently watching," comments C posted by the viewer U, and a social button S that the viewer U can press to indicate "Like."

[0040] Furthermore, as shown in FIG. 4(b), video screen V4 is a video viewing screen displayed on each viewer-side information terminal 1 when the viewer count measurement unit 23 determines that the number of viewers is equal to or greater than a predetermined reference value a certain amount of time after video screen V3 is displayed, and displays the video VD, the number of viewers of the video "··· people currently watching," comments C posted by viewer U, a social button S that viewer U can press to indicate "Like," and a first guidance button B1 for guiding the viewer to a first product order screen K1 described below.

[0041] 5(b), the video screen V5 is a video viewing screen displayed on each viewer-side information terminal 1 when the viewer count measurement unit 23 determines that the number of viewers is less than a predetermined reference value after a certain time has elapsed since the video screen V3 was displayed, and displays the video VD, the number of viewers of the video "··· viewers watching", comments C posted by the viewer U, and a social button S which the viewer U can press to indicate "Like". Note that the video screen V5 does not display any guide button such as the first guide button B1 on the video screen V4.

[0042] Furthermore, as shown in FIG. 5(c), the video screen V7 is a video end screen displayed on each viewer information terminal 1 after the video VD is distributed, and displays a message to the viewer U: "Thank you for watching! We look forward to your next viewing."

[0043] Thus, the video distribution unit 22 performs different operations on the viewer side information terminal 1 depending on whether the number of viewers measured by the viewer number measurement unit 23 is equal to or greater than a predetermined reference value or whether the number of viewers measured by the viewer number measurement unit 23 is less than the predetermined reference value.

[0044] Specifically, as shown in Fig. 4(b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the video distribution unit 22 causes each viewer-side information terminal 1 to display a first guidance button B1 on the video screen V4 for guiding the viewer to a first product order screen K1 (described later). Note that in this specification, "each viewer-side information terminal 1" refers to all viewer-side information terminals 1 in which the video VD is being distributed.

[0045] On the other hand, as shown in Figure 5 (b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the video distribution unit 22 does not cause each viewer side information terminal 1 to display a guidance button on the video screen V5 to guide the viewer to the product order screen.

[0046] The moving image distribution unit 22 refers to the viewer information database 212 to determine whether or not the comment C has been posted from the viewer side information terminal 1.

[0047] The number-of-viewers measurement unit 23 sequentially measures the number of viewers of the video VD from the start to the end of video distribution based on the distribution status of the video VD to each viewer-side information terminal 1. When measuring the number of viewers of this video VD, for example, all viewer-side information terminals 1 that are currently distributing the video VD may be identified by a cookie or the like, and the number of viewers of the video VD may be measured based on the number of each viewer-side information terminal 1.

[0048] The number-of-viewers measurement unit 23 may measure the number of viewers of the moving image VD based on the distribution status of the moving image VD to each viewer side information terminal 1 after a predetermined time has elapsed since the start of the moving image distribution.

[0049] In addition, when multiple viewers U are watching a video VD on one viewer side information terminal 1, the viewer count measurement unit 23 may recognize the number of viewers on each viewer side information terminal 1 using a built-in camera or the like of each viewer side information terminal 1, and measure the number of viewers of the video VD by adding up the numbers of viewers recognized on each viewer side information terminal 1.

[0050] In addition, the viewer number measurement unit 23 determines whether the number of viewers of the video VD is equal to or greater than a predetermined reference value (200 in this embodiment), and sequentially stores the measured number of viewers in the viewer information database 212 in association with the video VD being distributed.

[0051] The reaction receiving unit 24 receives comments C posted as reactions from the viewer side information terminal 1 during distribution of the moving image VD, and stores the comments C in the viewer information database 212 in association with the viewer side information terminal 1 of the corresponding viewer U. The comments C are displayed on the moving image screens V3 to V5 of each viewer information terminal 1 by the moving image distribution unit 22, as shown in Figs. 4(a)(b) and 5(a)(b).

[0052] The reaction receiving unit 24 also receives a pressing operation of the social button S as a reaction from the viewer side information terminal 1 during distribution of the moving image VD, and stores the number of times the button S was pressed in the viewer information database 212 .

[0053] The product order management unit 25 transmits and displays a first product order screen K1 for ordering the product introduced in the video, as shown in FIG. 4(c).

[0054] The first product order screen K1, as shown in FIG. 4(c), is a product order screen that is displayed when the first guidance button B1 is pressed on the video screen V4, and displays an image of the product "Shoes," the price "Special price of 9,800 yen for over 200 live viewers," a message to the viewer U "Plus extra bonus!", and a purchase button P1 labeled "Purchase."

[0055] Thus, the product order management unit 25 performs different operations on the viewer side information terminal 1 depending on whether the viewer number measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer number measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0056] Specifically, as shown in Fig. 4(c), when the viewer number measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the product order management unit 25 transmits to each viewer-side information terminal 1 a first product order screen K1 for ordering a product introduced in the video VD when the viewer U presses the first guidance button B1 on the video screen V4, to cause each viewer-side information terminal 1 to display it. According to this, when the number of viewers of the video VD is large, the first product order screen K1 can be transmitted to each viewer-side information terminal 1 to be displayed.

[0057] On the other hand, when the viewer number measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the product order management unit 25 does not transmit a product order screen for ordering a product introduced in the video VD to each viewer-side information terminal 1. At this time, when the viewer number measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the video distribution unit 22 transmits a video screen V7 to each viewer-side information terminal 1 after distribution of the video VD to display it, as shown in Fig. 5(c).

[0058] The payment processing unit 26 causes the viewer's information terminal 1 to display payment screens I1 and I2 relating to product payment, as shown in FIGS. 4(d) and 4(e).

[0059] For example, the payment screen I1 is an input screen for the viewer U's personal information that is displayed when the purchase button P1 is pressed on the first product order screen K1, and displays blank boxes for the items "Name," "Address," "Email address," and "Credit card number," as well as a purchase confirmation button P2 labeled "Purchase."

[0060] In addition, the payment screen I2 is a payment completion screen that is displayed when the purchase confirmation button P2 is pressed on the first payment screen I1, and displays the message "Thank you for your purchase! Please wait a while for the product to arrive."

[0061] When the purchase button P1 is pressed on the product order screen K1, the payment processing unit 26 transmits a payment screen I1 to the viewer-side information terminal 1 to display it. When the viewer U's personal information is input on the first payment screen I1 and the purchase confirmation button P2 is pressed, payment for the product order is made, and then the purchase history information of the viewer U is stored in the purchase history database 215, and a payment screen I2 is transmitted to the viewer-side information terminal 1 of the viewer U to display it.

[0062] As shown in Figures 4(f) and 5(d), the message management unit 27 transmits product information messages M1 and M2 introducing new products to each viewer's information terminal 1 via the network a predetermined time after the end of the video distribution.

[0063] For example, as shown in Fig. 4(f), the first product information message M1 is a message screen for introducing a new product, and displays the message "Thank you for purchasing product XX the other day. We have prepared a new product, so we would like to introduce it to you." Note that the product displayed in the first product information message M1 may be a different product introduced in the same video VD as the product displayed in the first product order screen K1, or may be a different product introduced in a video VD different from the product displayed in the first product order screen K1.

[0064] 5(d), the second product information message M2 is another message screen for introducing a new product, and displays the message "We have prepared a new product that is perfect for you, so we would like to introduce it to you." The product displayed in the second product information message M2 may be a different product introduced in the same video VD as the product displayed on the first product order screen K1, or a different product introduced in a video VD different from the product displayed on the first product order screen K1.

[0065] The first product information message M1 and the second product information message M2 have different message contents.

[0066] Thus, the message management unit 27 performs different operations with respect to each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0067] Specifically, when the viewer count measurement unit 23 determines by referring to the viewer information database 212 that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the message management unit 27 transmits a first product information message M1 to introduce a new product to each viewer side information terminal 1.

[0068] On the other hand, when the viewer count measurement unit 23 determines by referring to the viewer information database 212 that the number of viewers of the video VD is less than a predetermined reference value, the message management unit 27 transmits a second product information message M2 to introduce a new product to each viewer side information terminal.

[0069] In addition, if the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value at the end of the video distribution, the message management unit 27 may send a first product information message M1 to each viewer side information terminal 1, and if the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value at the end of the video distribution, the message management unit 27 may send a second product information message M2 to introduce a new product.

[0070] The communication unit 28 receives various information and reactions (posting of comment C, pressing of social button S) and viewing status of video VD entered on the touch panel 11 of the viewer's information terminal 1, and transmits various screens, messages, etc. to the viewer's information terminal 1.

[0071] [System Operation] Next, the operation of the system will be described with reference to Figures 3 to 5. Figure 3 shows the screen flow of each viewer-side information terminal 1 before video distribution, Figure 4 shows the screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, and Figure 5 shows the screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0072] First, as shown in FIG. 3(a), when a reservation for viewing a video VD is accepted, the video distribution unit 22 transmits a video screen V1 to the viewer side information terminal 1 to display it, and provides information about the video distribution and accepts the reservation.

[0073] Next, as shown in FIG. 3(b), after reserving viewing of the moving image VD, the moving image distribution unit 22 transmits the moving image screen V2 to the viewer side information terminal 1 to display it, and waits for the moving image distribution.

[0074] Next, as shown in Figures 4(a) and 5(a), when the date and time for distribution of the video VD arrives, the video distribution unit 22 transmits a video screen V3 including the video VD to each viewer side information terminal 1 for display.

[0075] In addition, as shown in Figures 4(a) and 5(a), when the reaction receiving unit 24 receives a comment C posted from the viewer side information terminal 1 while the video VD is being distributed, the reaction receiving unit 24 displays the comment C below the video VD on the video screen V3.

[0076] Next, as shown in the video screen V4 of Figure 4 (b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the video distribution unit 22 causes each viewer side information terminal 1 to display a first guidance button B1 for guiding the viewer to a first product order screen K1.

[0077] On the other hand, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, as shown in video screen V5 of Figure 5 (b), the video distribution unit 22 does not display a guidance button to guide each viewer information terminal 1 to the product order screen K1.

[0078] Next, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, as shown in FIG. 4(c), the product order management unit 25 transmits to each viewer side information terminal 1 a first product order screen K1 having a purchase button P1 for ordering a product when the first guidance button B1 on the video screen V4 is pressed.

[0079] On the other hand, as shown in FIG. 5(c), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the product order management unit 25 does not transmit a product order screen for ordering products to each viewer side information terminal 1, and transmits and displays the video screen V7 after the video distribution unit 22 has distributed the video.

[0080] Next, when the viewer number measurement unit 23 judges that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the payment processing unit 26 transmits to each viewer-side information terminal 1 a first payment screen I1 for inputting personal information of the viewer U when the purchase button P1 of the first product order screen K1 is pressed, as shown in Fig. 4(d), and displays the first payment screen I1. Then, after the personal information of the viewer U is input on the first payment screen I1 and the purchase confirmation button P2 is pressed to settle the product order, the payment processing unit 26 stores the product purchase history of the viewer U in the purchase history database 215, and transmits a second payment screen I2 to the viewer-side information terminal 1 to display it, as shown in Fig. 4(e).

[0081] Next, as shown in FIG. 4(f), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the message management unit 27 transmits a first product information message M1 to each viewer side information terminal 1 to introduce a new product.

[0082] On the other hand, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, as shown in Figure 5 (d), the message management unit 27 sends a second product information message M2 to each viewer side information terminal 1 to introduce a new product.

[0083] In this way, in live commerce where products are sold by distributing video VDs, a first product order screen K1 is displayed on each viewer information terminal 1 when there are a large number of viewers U whose number of viewers of the video VD is equal to or greater than a predetermined reference value, while the product order screen is not displayed on each viewer information terminal 1 when there are a small number of viewers U whose number of viewers of the video VD is less than the predetermined reference value, thereby improving the purchasing desire of viewers for products, particularly when there are a large number of viewers U.

[0084] In addition, after a predetermined number of days have passed since the video VD was distributed, the product information messages M1 and M2 are changed according to the number of viewers U who have watched the video VD, so that the purchasing motivation for new products can be improved according to the number of viewers.

[0085] In addition, the first guidance button B1 is displayed on the video screen V4 only when the number of viewers is equal to or greater than a predetermined reference value, so that viewers U can be guided to the first product order screen K1 especially when there are a large number of viewers U.

[0086] <Second embodiment> Next, a second embodiment of the present system will be described with reference to Figures 3, 6, and 7. Only configurations different from the above embodiment will be described below, and the same configurations will be denoted by the same reference numerals without explanation. Figure 6 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is equal to or greater than a predetermined reference value, and Figure 7 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is less than the predetermined reference value.

[0087] In this embodiment, the video distribution unit 22 transmits a predetermined video screen V (V1 to V4, V6) via the network to a viewer side information terminal 1 that has accessed the server device 2, as shown in Figures 3, 6(a)(b), and 7(a)(b).

[0088] As shown in FIG. 3, FIG. 6(a)(b), and FIG. 7(a), the moving image screens V1 to V4 are the same as those described in the first embodiment.

[0089] 7(b), the video screen V6 is a video viewing screen displayed on each viewer-side information terminal 1 when the viewer-number measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, and displays the video VD, the number of viewers of the video "··· people watching", comments C posted by the viewer U, a social button S that the viewer U presses to indicate "Like", and a second guide button B2 for guiding to a second product order screen K2 described later. Note that the second guide button B2 has a different wording from the first guide button B1 on the video screen V4 displayed on the viewer-side information terminal 1 when the viewer-number measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value.

[0090] Thus, the video distribution unit 22 performs different operations with respect to each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0091] Specifically, as shown in FIG. 6(b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the video distribution unit 22 causes each viewer-side information terminal 1 to display a first guidance button B1 on the video screen V4 to guide the viewer to a first product order screen K1.

[0092] On the other hand, as shown in FIG. 7(b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the video distribution unit 22 causes each viewer side information terminal 1 to display a second guidance button B2 on the video screen V6 to guide the viewer to a second product order screen K2 described later.

[0093] The product order management unit 25 transmits and displays a first product order screen K1, a second product order screen K2, a third product order screen K3 and a fourth product order screen K4 for ordering the products introduced in the video, as shown in Figures 6(c)(e) and 7(c)(e).

[0094] The first product order screen K1 is the same as that described in the first embodiment, as shown in FIG. 6(c).

[0095] In addition, the second product order screen K2 is a product order screen that is displayed when the second guidance button B2 is pressed on the video screen V6, as shown in Figure 7 (c), and displays an image of the product "Shoes", the price "Limited time only price 12,800 yen", and a purchase button P1 labeled "Purchase".

[0096] The prices displayed on the first product order screen K1 and the second product order screen K2 are different, with the first product order screen K1 displaying more advantageous prices (lower prices) than the second product order screen K2.

[0097] 6(e), the third product order screen K3 is a product order screen that is displayed after the video distribution ends and payment is made for the product order on the first product order screen K1 in the payment processor 26, and displays the title "Special Offer Exclusive to Purchasers", an image of the product "Shirt", the price "Special Price Exclusive to Purchasers 19,800 yen", and a purchase button P3 labeled "Purchase". The product displayed on the third product order screen K3 may be a different product introduced in the same video VD as the product displayed on the first product order screen K1, or may be a different product introduced in a video VD different from the product displayed on the first product order screen K1.

[0098] As shown in FIG. 7(e), the fourth product order screen K4 is a product order screen that is displayed after the video distribution ends and payment is made for the product order on the second product order screen K2 in the payment processor 26, and displays an image of the product "Ball", the price "Special price for purchasers only 2,900 yen", and a purchase button P3 labeled "Purchase". The products displayed on the third product order screen K3 and the fourth product order screen K4 are different. The product displayed on the fourth product order screen K4 may be a different product introduced in the same video VD as the product displayed on the second product order screen K2, or may be a different product introduced in a video VD different from the product displayed on the second product order screen K2.

[0099] Thus, the product order management unit 25 performs different operations with respect to each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0100] Specifically, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, as shown in FIG. 6(c), the product order management unit 25 transmits to each viewer side information terminal 1 a first product order screen K1 for ordering the product introduced in the video VD and causes it to be displayed when the first guidance button B1 is pressed on the video screen V4.

[0101] On the other hand, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, as shown in Figure 7 (c), the product order management unit 25 transmits to each viewer side information terminal 1 a second product order screen K2 for ordering the product introduced in the video and causes it to be displayed when the second guidance button B2 is pressed on the video screen V6.

[0102] In addition, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the product order management unit 25 transmits to each viewer side information terminal 1 a third product order screen K3 for ordering another product introduced in the video VD, as shown in FIG. 6(e), and then transmits and displays the third product order screen K3 to each viewer side information terminal 1, as shown in FIG. 6(d), after the payment processing unit 26 processes the payment for the product order via the payment screen I1 from the first product order screen K1.

[0103] On the other hand, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the product order management unit 25 transmits to each viewer side information terminal 1 a fourth product order screen K4 for ordering another product introduced in the video VD, as shown in FIG. 7(e), and then causes the fourth product order screen K4 to be displayed, as shown in FIG. 7(d), after the payment processing unit 26 processes the payment for the product order using the first payment screen I1 from the second product order screen K2.

[0104] In this way, in live commerce where products are sold by distributing a video VD, if there are a large number of viewers U whose number of viewers of the video VD is equal to or greater than a predetermined reference value, a first product order screen K1 for ordering the product introduced in the video VD is transmitted to and displayed on each viewer information terminal 1, whereas if there are a small number of viewers U whose number of viewers of the video VD is less than the predetermined reference value, a second product order screen K2 for ordering the product introduced in the video VD is transmitted to and displayed on each viewer information terminal 1. By changing the product order screen according to the number of viewers of the video VD, it is possible to increase purchasing desire for the product according to the number of viewers.

[0105] Furthermore, if the first product order screen K1 displayed when the number of viewers of the video VD is equal to or greater than a predetermined reference value is made to have more advantageous content in terms of product, price, message, etc. than the second product order screen K2 displayed when the number of viewers of the video VD is less than the predetermined reference value, viewers U will have an incentive to view the video VD (for example, to watch the video VD for a long time, to recommend the video VD to others, etc.), thereby creating a situation in which the video VD is supported by many viewers U in live commerce, etc.

[0106] Furthermore, since the product order screens K3 and K4 for ordering different products are changed depending on the number of viewers U viewing the video VD, it is possible to increase purchasing motivation for different products depending on the number of viewers.

[0107] In addition, the guidance buttons B1, B2 for guiding the viewers U to the product order screens K1, K2 are changed depending on the number of viewers U watching the video VD, so that the viewers U can be guided to the product order screens K1, K2 depending on the number of viewers.

[0108] <Third embodiment> Next, a third embodiment of the present system will be described with reference to Figures 3, 8, and 9. Only configurations different from the above-mentioned embodiment will be described below, and the same configurations will be denoted by the same reference numerals without explanation. Figure 8 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is equal to or greater than a predetermined reference value, and Figure 9 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is less than the predetermined reference value.

[0109] In this embodiment, the video distribution unit 22 transmits a predetermined video screen V (V1 to V4, V6) via the network to a viewer side information terminal 1 that has accessed the server device 2, as shown in Figures 3, 8(a)(b), and 9(a)(b).

[0110] As shown in FIG. 3, FIG. 8(a)(b), and FIG. 9(a), the moving image screens V1 to V4 and V6 are the same as those described in the first and second embodiments.

[0111] Thus, the video distribution unit 22 performs different operations on each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0112] Specifically, as shown in FIG. 8(b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the video distribution unit 22 causes each viewer-side information terminal 1 to display a first guidance button B1 on the video screen V4 to guide the viewer to a first product order screen K1.

[0113] On the other hand, as shown in Figure 9 (b), when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, the video distribution unit 22 causes each viewer side information terminal 1 to display a second guidance button B2 on the video screen V6 to guide the viewer to a second product order screen K2' described later.

[0114] The product order management unit 25 transmits and displays a first product order screen K1, a second product order screen K2', and a third product order screen K3' for ordering the products introduced in the video, as shown in Figures 8(c)(e) and 9(c).

[0115] The first product order screen K1 is the same as that described in the first and second embodiments, as shown in FIG. 8(c).

[0116] 9(c), the second product order screen K2' is a product order screen that is displayed when the second guidance button B2 is pressed on the video screen V6, and displays an image of the product "Ball", the price "Special price 2,900 yen", and a purchase button P1 labeled "Purchase". Note that the products displayed on the first product order screen K1 and the second product order screen K2' are different.

[0117] Furthermore, as shown in FIG. 8(e), the third product order screen K3' is a product order screen that is displayed after payment for a product order has been made through the first product order screen K1 at the payment processing unit 26, and displays the title "Special information for purchasers only", an image of the product "Ball", the price "Special price for purchasers only: 2,900 yen", and a purchase button P3 labeled "Purchase".

[0118] Thus, the product order management unit 25 performs different operations with respect to each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0119] Specifically, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, as shown in FIG. 8(c), the product order management unit 25 transmits to each viewer side information terminal 1 a first product order screen K1 for ordering the product introduced in the video and causes it to be displayed when the first guidance button B1 is pressed on the video screen V4.

[0120] On the other hand, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, as shown in Figure 9 (c), the product order management unit 25 transmits to each viewer side information terminal 1 a second product order screen K2' for ordering the product introduced in the video and causes it to be displayed when the second guidance button B2 is pressed on the video screen V6.

[0121] In addition, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, the product order management unit 25 transmits to each viewer side information terminal 1 a third product order screen K3' for ordering another product introduced in the video VD, as shown in FIG. 8(e), and then transmits and displays, as shown in FIG. 8(d), a third product order screen K3' for ordering another product introduced in the video VD.

[0122] On the other hand, when the viewer number measurement unit 23 judges that the number of viewers of the video VD is less than a predetermined reference value, the product order management unit 25 does not transmit a product order screen for ordering another product introduced in the video VD to each viewer side information terminal 1 after the payment processing unit 26 makes a payment for the product order using the first payment screen I1 from the second product order screen K2' as shown in Fig. 9(d). At this time, the payment processing unit 26 transmits the second payment screen I2 to the viewer side information terminal 1 to display it as shown in Fig. 9(e).

[0123] In this way, in live commerce where products are sold by distributing video VDs, when there are a large number of viewers U whose number of viewers on the viewer-side information terminal 1 is equal to or greater than a predetermined reference value, a first product order screen K1 is displayed on each viewer-side information terminal 1, whereas when there are a small number of viewers U whose number of viewers is less than the predetermined reference value, a second product order screen K2' is displayed on each viewer-side information terminal 1. By changing the product order screens K1, K2' according to the number of viewers of the video VD, it is possible to increase purchasing desire for products according to the number of viewers.

[0124] Furthermore, if the first product order screen K1 displayed when the number of viewers of the video VD is equal to or greater than a predetermined reference value is made to have more advantageous content in terms of product, price, message, etc. than the second product order screen K2' displayed when the number of viewers of the video VD is less than the predetermined reference value, viewers will be given an incentive to view the video VD (for example, to watch the video VD for a long time, to recommend the video VD to others, etc.), thereby creating a situation in which the video VD is supported by many viewers U in live commerce, etc.

[0125] In addition, the third product order screen K3' is transmitted to each viewer information terminal 1 and displayed only when the number of viewers is equal to or greater than a predetermined reference value, thereby increasing the desire to purchase other products, particularly when there are a large number of viewers U.

[0126] In addition, the guidance buttons B1, B2 for guiding the viewer U to the product order screens K1, K2' are changed depending on the number of viewers U watching the video VD, so that the viewer U can be guided to the product order screens K1, K2' depending on the number of viewers.

[0127] <Fourth embodiment> Next, a fourth embodiment of the present system will be described with reference to Figures 3, 10, and 11. Only configurations different from the above-mentioned embodiments will be described below, and the same configurations will be denoted by the same reference numerals without explanation. Figure 10 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is equal to or greater than a predetermined reference value, and Figure 11 shows a screen flow of the viewer-side information terminal 1 when the viewer-number measurement unit 23 judges that the number of viewers of the video VD is less than the predetermined reference value.

[0128] In this embodiment, as shown in Fig. 3, Fig. 10(a)(b) and Fig. 11(a)(b), the moving image distribution unit 22 transmits a predetermined moving image screen V (V1 to V4, V6) via the network to the viewer side information terminal 1 that has accessed the server device 2, and causes it to be displayed. As shown in Fig. 10(a)(b) and Fig. 11(a)(b), these moving image screens V1 to V4, V6 are the same as those described in the first and second embodiments.

[0129] The product order management unit 25 transmits and displays a first product order screen K1′ and a second product order screen K2″ for ordering the product introduced in the video VD, as shown in FIG. 10(c) and FIG. 11(c).

[0130] The first product order screen K1' is a product order screen that is displayed when the first guidance button B1 is pressed on the video screen V4, as shown in Figure 10 (c), and displays a first message to the viewer U "Recommended for AAAAAA people!", an image of the product "Shoes", the price "Special price 9,800 yen", a second message to the viewer U "Recommended points XXX...", and a purchase button P1 labeled "Purchase".

[0131] The second product order screen K2" is a product order screen that is displayed when the first guidance button B1 is pressed on the video screen V6, as shown in FIG. 11, and displays a first message to the viewer U "Recommended for people who are BBBBBB!", an image of the product "Shoes", the price "Special price 9,800 yen", a second message to the viewer U "Recommended points ZZZ...", and a purchase button P1 labeled "Purchase".

[0132] It should be noted that the first and second messages to the viewer U are different between the first product order screen K1' and the second product order screen K2''.

[0133] Thus, the product order management unit 25 performs different operations with respect to each viewer side information terminal 1 depending on whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value or whether the viewer count measurement unit 23 determines that the number of viewers of the video VD is less than the predetermined reference value.

[0134] Specifically, when the viewer count measurement unit 23 determines that the number of viewers of the video VD is equal to or greater than a predetermined reference value, as shown in FIG. 10(c), the product order management unit 25 transmits to each viewer side information terminal 1 a first product order screen K1' for ordering the product introduced in the video VD and causes it to be displayed when the first guidance button B1 is pressed on the video screen V4.

[0135] On the other hand, when the viewer number measurement unit 23 determines that the number of viewers of the video VD is less than a predetermined reference value, as shown in FIG. 11(c), the product order management unit 25 transmits to each viewer side information terminal 1 a second product order screen K2″ for ordering the product introduced in the video VD and causes it to be displayed when the second guidance button B2 is pressed on the video screen V6.

[0136] In this way, in live commerce where products are sold by distributing video VDs, when there are a large number of viewers U whose number of viewers on the viewer-side information terminal 1 is equal to or greater than a predetermined reference value, a first product order screen K1' is displayed on each viewer-side information terminal 1, whereas when there are a small number of viewers U whose number of viewers is less than the predetermined reference value, a second product order screen K2" is displayed on each viewer-side information terminal 1. By changing the product order screens K1', K2" depending on the number of viewers of the video VD, it is possible to increase purchasing desire for products depending on the number of viewers.

[0137] Furthermore, if the first product order screen K1' displayed when the number of viewers of the video VD is equal to or greater than a predetermined reference value is made to have more advantageous content in terms of product, price, message, etc. than the second product order screen K2'' displayed when the number of viewers of the video VD is less than the predetermined reference value, viewers U will be given an incentive to view the video VD (for example, to watch the video VD for a long time, to recommend the video VD to others, etc.), thereby creating a situation in which the video VD is supported by many viewers U in live commerce, etc.

[0138] In the above embodiment, the number-of-viewers measuring unit 23 has been described as measuring the number of viewers of the video VD by the number of all viewer-side information terminals 1 viewing the video VD based on the distribution status of the video VD to each viewer-side information terminal 1, but this is not limited thereto, and the number of viewers of the video VD may be measured by the number of viewer-side information terminals 1 that have made a reaction. In this case, the number-of-viewers measuring unit 23 measures the number of viewers U who have made a reaction based on the distribution status of the video VD to the viewer-side information terminals 1 that have received a reaction from the reaction receiving unit 24. According to this, when there are many reactions to the video VD, the first product order screen K1 or the like can be transmitted to each viewer-side information terminal 1 and displayed.

[0139] The number-of-viewers measurement unit 23 may also measure the number of viewers of the video VD based on the number of viewer-side information terminals 1 that posted comments C. In this case, the number-of-viewers measurement unit 23 measures the number of viewers U who posted comments C, based on the distribution status of the video VD to the viewer-side information terminals 1 that accepted the posting of comments C by the reaction acceptance unit 24. According to this, when there are many comments C posted for the video VD, the first product order screen K1 or the like can be transmitted to each viewer-side information terminal 1 to be displayed.

[0140] The number-of-viewers measurement unit 23 may also measure the number of viewers of the video VD based on the number of viewer-side information terminals 1 that have posted comments C including a predetermined keyword. In this case, the number-of-viewers measurement unit 23 measures the number of viewers U who have posted comments C including a predetermined keyword, based on the distribution status of the video VD to the viewer-side information terminals 1 that have accepted the posting of the comments C by the reaction acceptance unit 24. According to this, when the comments on the video VD contain many predetermined keywords, a first product order screen K1 or the like can be transmitted to each viewer-side information terminal 1 for display.

[0141] The number-of-viewers measurement unit 23 may also measure the number of viewers of the video VD based on the number of viewer-side information terminals 1 that performed the pressing operation of the social button S. In this case, the number-of-viewers measurement unit 23 measures the number of viewers U who performed the pressing operation of the social button S, based on the distribution status of the video VD to the viewer-side information terminals 1 that have accepted the pressing operation of the social button S by the reaction acceptance unit 24. According to this, when there are many pressing operations of the social button S for the video VD, the first product order screen K1 or the like can be transmitted to each viewer-side information terminal 1 and displayed.

[0142] Furthermore, although the moving image VD stored in advance in the distributed moving image database 211 is distributed to the viewer side information terminal 1 in the above embodiment, the moving image VD may be distributed to the viewer side information terminal 1 live.

[0143] Furthermore, although this system is configured as a standalone system on a network, it may also be configured on video distribution services such as LINE (registered trademark) or YouTube (registered trademark).

[0144] Although the embodiment of the present invention has been described above with reference to the drawings, the present invention is not limited to the illustrated embodiment. Various modifications and variations can be made to the illustrated embodiment within the same scope as the present invention or within an equivalent scope. [Explanation of symbols]

[0145] 1...Viewer information terminal 11. Touch panel 12…Communications Department 2. Server equipment 21…Database Department 211…Streaming video database 212… Viewer information database 213...Product order screen database 214...Product information database 215…Purchase history database 22…Video Distribution Department 23… Viewership Measurement Department 24…Reaction reception section 25…Product Order Management Department 26...Payment processing unit 27…Message Management Department 28…Communications Department 29...Control section

Claims

1. A video distribution type product sales system in which a server device for distributing videos and a viewer-side information terminal for ordering products are connected via a network, and products introduced in the videos are sold to the viewer, comprising: The server device includes: a video distribution unit that distributes a video by transmitting a video screen including a video for introducing a product to the viewer-side information terminal and displaying the video; a viewer number measurement unit for measuring the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and judging whether the number of viewers of the video is equal to or greater than a predetermined reference value; A product order management department that manages orders for products introduced in the videos; a payment processing unit for performing payment for product orders, when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer-side information terminal a first product order screen for ordering a product introduced in the video and causes it to be displayed, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the product order management unit transmits to each viewer-side information terminal a second product order screen for ordering a product introduced in the video and causes it to be displayed; a reaction receiving unit for receiving a reaction from the viewer side information terminal during distribution of the video and displaying the reaction on a video screen; A video distribution product sales system characterized in that the viewer count measurement unit measures the number of viewers who reacted as the number of viewers of the video based on the distribution status of the video to the viewer information terminal where the reaction was received by the reaction receiving unit.

2. A video distribution type product sales system in which a server device for distributing videos and a viewer-side information terminal for ordering products are connected via a network, and products introduced in the videos are sold to the viewer, comprising: The server device includes: a video distribution unit that distributes a video screen including a video for introducing a product to the viewer-side information terminal; a viewer number measurement unit for measuring the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and judging whether the number of viewers of the video is equal to or greater than a predetermined reference value; A product order management department that manages orders for products introduced in the videos; a payment processing unit for performing payment for product orders, when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer-side information terminal a first product order screen for ordering a product introduced in the video to display the first product order screen, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the product order management unit does not transmit to each viewer-side information terminal a product order screen for ordering a product introduced in the video; a reaction receiving unit for receiving a reaction from the viewer side information terminal during distribution of the video and displaying the reaction on a video screen; A video distribution product sales system characterized in that the viewer count measurement unit measures the number of viewers who reacted as the number of viewers of the video based on the distribution status of the video to the viewer information terminal where the reaction was received by the reaction receiving unit.

3. The video distribution type product sales system of claim 1, wherein when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the video distribution unit displays a first guidance button on the video screen for each viewer-side information terminal to guide the viewer to a first product order screen, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the video distribution unit displays a second guidance button on the video screen for each viewer-side information terminal to guide the viewer to a second product order screen.

4. The video distribution type product sales system of claim 2, wherein when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the video distribution unit causes each viewer-side information terminal to display a first guidance button on the video screen to guide the viewer to a first product order screen, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the video distribution unit does not cause each viewer-side information terminal to display a guidance button on the video screen to guide the viewer to the product order screen.

5. The video distribution type product sales system of claim 1 or 3, wherein, when the viewer count measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer-side information terminal after the video distribution ends a third product order screen for ordering another product introduced in the video and displays the third product order screen, after payment for the product order is made via the first product order screen, while, when the viewer count measurement unit determines that the number of viewers of the video is less than the predetermined reference value, when the video distribution ends a fourth product order screen for ordering another product introduced in the video and displays the fourth product order screen, after payment for the product order is made via the second product order screen, to each viewer-side information terminal.

6. A video distribution type product sales system as described in any one of claims 1 to 4, wherein, when the viewer count measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer side information terminal a third product order screen for ordering another product introduced in the video after making payment for the product order via the first product order screen in the payment processing unit, while, when the viewer count measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the product order management unit does not transmit to each viewer side information terminal a product order screen for ordering another product introduced in the video.

7. a message management unit for transmitting a product introduction message for introducing a product to the viewer side information terminal, The video distribution type product sales system of any one of claims 1 to 6, wherein the message management unit sends a first product information message to each viewer side information terminal to introduce a new product a predetermined number of days after the video was distributed when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, while sending a different second product information message to each viewer side information terminal to introduce a new product a predetermined number of days after the video was distributed when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value.

8. a message management unit for transmitting a product guide message for introducing a product to the viewer side information terminal, A video distribution type product sales system as described in any one of claims 1 to 6, wherein the message management unit sends a first product information message to each viewer side information terminal to introduce a new product a predetermined number of days after the video was distributed when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, while not sending a product information message to each viewer side information terminal to introduce a new product when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value.

9. the reaction receiving unit receives comments posted as reactions from the viewer-side information terminal during distribution of the video; A video distribution type product sales system as described in any one of claims 1 to 8, wherein the viewer number measurement unit measures the number of viewers who posted a comment based on the distribution status of the video to the viewer side information terminal that accepted the comment posted by the reaction receiving unit.

10. The video distribution type product sales system of claim 9, wherein the viewer number measurement unit measures the number of viewers who have posted comments including a predetermined keyword based on the distribution status of the video to the viewer side information terminal that has accepted the comment posting by the reaction receiving unit.

11. the reaction receiving unit receives a pressing operation of a social button as a reaction from the viewer-side information terminal during distribution of the video; A video distribution type product sales system as described in any one of claims 1 to 8, wherein the viewer number measurement unit measures the number of viewers who have pressed the social button based on the distribution status of the video on the viewer side information terminal that has received the social button press operation by the reaction receiving unit.

12. A server device used in the video distribution type product sales system according to claim 1, a video distribution unit that distributes a video by transmitting a video screen including a video for introducing a product to the viewer-side information terminal and displaying the video; a viewer number measurement unit for measuring the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and judging whether the number of viewers of the video is equal to or greater than a predetermined reference value; A product order management department that manages orders for products introduced in the videos; a payment processing unit for performing payment for product orders, when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer-side information terminal a first product order screen for ordering a product introduced in the video and causes it to be displayed, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the product order management unit transmits to each viewer-side information terminal a second product order screen for ordering a product introduced in the video and causes it to be displayed; a reaction receiving unit for receiving a reaction from the viewer side information terminal during distribution of the video and displaying the reaction on a video screen; The server device is characterized in that the viewer count measurement unit measures the number of viewers who reacted as the number of viewers of the video based on the distribution status of the video to the viewer-side information terminal that received the reaction by the reaction receiving unit.

13. A server device for use in the video distribution type product sales system according to claim 2, a video distribution unit that distributes a video screen including a video for introducing a product to the viewer-side information terminal; a viewer number measurement unit for measuring the number of viewers of the video based on the distribution status of the video to each viewer side information terminal and judging whether the number of viewers of the video is equal to or greater than a predetermined reference value; A product order management department that manages orders for products introduced in the videos; a payment processing unit for performing payment for product orders, when the viewer number measurement unit determines that the number of viewers of the video is equal to or greater than a predetermined reference value, the product order management unit transmits to each viewer-side information terminal a first product order screen for ordering a product introduced in the video to display the first product order screen, and when the viewer number measurement unit determines that the number of viewers of the video is less than the predetermined reference value, the product order management unit does not transmit to each viewer-side information terminal a product order screen for ordering a product introduced in the video; a reaction receiving unit for receiving a reaction from the viewer side information terminal during distribution of the video and displaying the reaction on a video screen; The server device is characterized in that the viewer count measurement unit measures the number of viewers who reacted as the number of viewers of the video based on the distribution status of the video to the viewer-side information terminal that received the reaction by the reaction receiving unit.

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