Information management system, information management program, and information management method

The information management system addresses the challenge of displaying product details to customers in-store by using embedded markers in menu tables to link to video content, thereby enhancing customer engagement and purchase desire.

JP7654300B1Active Publication Date: 2025-04-01KOKUSHIRO CONSULTING CO LTD
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Patent Information

Application Number
JP2024177146
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Filing Date
2024-10-09
Publication Date
2025-04-01
Estimated Expiration
2044-10-09

AI Technical Summary

Technical Problem

Existing systems fail to effectively display product details to customers visiting stores like restaurants, where products are consumed on the spot.

Method used

An information management system that includes a display processing unit and a database, where menu tables with embedded markers or tags link to video content, allowing customers to access product details via a customer terminal device.

Benefits of technology

This system enhances customer engagement by providing detailed product information through video content, increasing customer desire to purchase and encouraging repeat visits.

✦ Generated by Eureka AI based on patent content.

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Abstract

An object of the present invention is to provide a novel system that can display product details to customers visiting a store such as a restaurant. [Solution] In order to solve the above problems, the present invention is an information management system that manages information related to customer transactions, the information management system comprising an information management device and a menu list installed in a store, the information management device having a display processing unit and a database, the menu list having a plurality of menus with markers or tags embedded in them, the database storing content IDs or store menu IDs, and content management information linked to video content, the display processing unit acquiring the content ID or store menu ID via a customer terminal device, and displaying the video content based on the content ID or store menu ID, and the content management information, and displaying it on the customer terminal device.
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Description

[Technical field]

[0001] The present invention relates to an information management system, an information management program, and an information management method. [Background technology]

[0002] A technique for promoting products or services by linking video content to images has been known, and is disclosed in, for example, Non-Patent Document 1.

[0003] For example, Non-Patent Document 1 describes how AR (Augmented Reality) is utilized in a product catalog to display videos, thereby enhancing customer purchasing motivation. [Prior art documents] [Non-patent literature]

[0004] [Non-Patent Document 1] "Using AR in BtoC catalogs," [Retrieved September 25, 2024], Internet<https: / / www.coco-ar.jp / activation / corporate / catalog-btoc / > Summary of the Invention [Problem to be solved by the invention]

[0005] However, while Non-Patent Document 1 can increase customer purchasing motivation by displaying details of products listed in a catalog, it is not possible to display product details in services that provide products on the spot, such as restaurants.

[0006] In view of the above-mentioned current situation, an object of the present invention is to provide a novel system that can display product details to customers visiting a store such as a restaurant. [Means for solving the problem]

[0007] In order to solve the above problems, the present invention is an information management system that manages information related to customer transactions, the information management system comprising an information management device and a menu list installed in a store, the information management device having a display processing unit and a database, the menu list having a plurality of menus with markers or tags embedded in them, the database storing content IDs or store menu IDs, and content management information linked to video content, the display processing unit acquiring the content ID or store menu ID via a customer terminal device, and displaying the video content based on the content ID or store menu ID, and the content management information, and displaying it on the customer terminal device.

[0008] With this configuration, customers can get information from the video content that they cannot get from the menu alone, which can increase the purchasing motivation of customers who have viewed the video content.

[0009] In a more preferred embodiment of the present invention, the video content includes store overview content including an overview of the store, the store overview content includes first store overview video content including content related to the store and content encouraging downloading of an app, and second store overview video content including content related to the store, and the menu table has a store overview section embedded with a code or tag for transitioning to a screen displaying the first store overview video content, and a store overview section embedded with the marker for displaying the second store overview video content on a screen on the app.

[0010] With this configuration, an overview of the store can be displayed in video content, allowing customers to easily understand the content that they would not be able to understand from the menu alone. In addition, customers who have viewed the video content can be appropriately encouraged to download the app.

[0011] In a more preferred embodiment of the present invention, the content management information includes a combination of a plurality of stereoscopic images of a three-dimensional object corresponding to the menu and the video content, and the display processing unit displays and processes the video content based on the stereoscopic images and the content management information acquired from the customer terminal device.

[0012] With this configuration, even when actual items are displayed as menu items, customers can view the video content, which can increase the customer's desire to purchase.

[0013] In a more preferred form of the present invention, the information management device further has a stamp management unit, the database further stores store user identification information and accounting management information linked to the stamp card, and the stamp management unit acquires the store user identification information via the customer terminal device and updates the stamp card based on the store user identification information after display processing of the video content.

[0014] With this configuration, customers who watch videos can collect stamps on their stamp cards. This creates a synergistic effect in that customers watch videos to collect stamps, and then watch more videos to increase their purchasing motivation.

[0015] In a more preferred embodiment of the present invention, the information management device further has an accounting management unit, which acquires store user identifying information from the customer terminal device, registers accounting management information including the store user identifying information and a accounting status, acquires the store user identifying information and the content ID or the store menu ID from the customer terminal device, and registers new accounting management information if the accounting status of the store user identifying information is completed.

[0016] This configuration makes it possible to manage customer transaction information for each customer ID, table ID, etc., which is information that identifies a store user. This prevents problems such as stamp cards being mistakenly managed using stamp cards for which a transaction has already been made.

[0017] In a more preferred embodiment of the present invention, the information management system further includes a video viewing management unit, the database stores the viewing status of the video content for each store user identification information and transaction ID, the video viewing management unit updates the viewing status of the video content after display processing of the video content, and the display processing unit acquires a content ID or store menu ID, and the store user identification information from the customer terminal device, and displays and processes the video content based on the content ID or store menu ID, the store user identification information, the content management information, and the viewing status.

[0018] This configuration can prevent problems such as updating a stamp card by repeatedly viewing a video that has already been viewed. This allows customers to view videos of various menus, encouraging them to purchase various menus.

[0019] In a more preferred embodiment of the present invention, the information management device further includes a reservation management unit and a second content identification unit, the video content includes a first menu content and a second menu content, the reservation management unit acquires customer reservation information, the second content identification unit identifies the second menu content based on the reservation information, and the display processing unit displays the video content including the first menu content based on the acquired content ID or store menu ID and the identified second menu content.

[0020] With this configuration, appropriate video content can be displayed to the customer in accordance with the customer's reservation information, thereby enhancing the customer's motivation to purchase.

[0021] In a more preferred embodiment of the present invention, the information management device further has a second content identification unit, the menu list has a store overview column in which a marker or tag is embedded, the video content includes a store content ID, store overview content including an overview of the store, and store detail content including details about the store's recommended menu, the second content identification unit identifies the store detail content based on the store content ID and store sales information acquired from the menu list via the customer terminal device, and the display processing unit displays the store overview content and the identified store detail content based on the store content ID and content management information acquired by the customer terminal device from the menu list.

[0022] With this configuration, appropriate video content can be displayed to customers in accordance with the store's sales information, which makes it possible to display video content that is optimal for the store, thereby increasing customer purchasing motivation.

[0023] In a more preferred embodiment of the present invention, the information management device further includes an accounting management unit and a second content identification unit, the video content includes a first menu content and a second menu content, the accounting management unit acquires accounting information including a combination of a table ID and customer order information, the second content identification unit acquires the table ID from the customer terminal device and identifies the second menu content based on the order information corresponding to the table ID, and the display processing unit displays the video content including the first menu content based on the content ID or the store menu ID, and the identified second menu content.

[0024] With this configuration, appropriate video content can be displayed to the customer in accordance with the customer's order information, thereby making it possible to present the menu desired by the customer and further increase the customer's desire to purchase.

[0025] In a more preferred embodiment of the present invention, the information management device further includes a reservation management unit, which acquires reservation information including a customer ID, the database stores the customer ID and the stamp card in association with each other, and the stamp management unit identifies the stamp card to be updated based on the customer ID acquired based on new reservation information.

[0026] This configuration allows customers' stamp cards to be managed by customer ID. This means that even if a customer does not accumulate all the stamps on a single transaction, they can reuse the stamp card to accumulate more stamps. Effect of the Invention

[0027] The present invention can provide a novel system that can display product details to customers visiting a store such as a restaurant. [Brief description of the drawings]

[0028] [Figure 1] FIG. 1 is a diagram of a business model in an embodiment of the present invention. [Diagram 2] 1 is a system configuration diagram according to an embodiment of the present invention. [Diagram 3] 4 is an example of a menu table according to the embodiment of the present invention. [Figure 4] 4 is an example of a menu table according to the embodiment of the present invention. [Diagram 5] FIG. 2 is a hardware configuration diagram of an information management device according to an embodiment of the present invention. [Figure 6] FIG. 1 is a functional block diagram of a system according to an embodiment of the present invention. [Figure 7] FIG. 4 is a sequence diagram showing a process of information management according to an embodiment of the present invention. [Figure 8] FIG. 4 is a sequence diagram showing a process of information management according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0029] The information management system of the present invention will be described below with reference to the drawings. Note that the embodiment described below is an example of the present invention, and the present invention is not limited to the embodiment described below, and various configurations can be adopted.

[0030] For example, in this embodiment, the configuration, operation, etc. of the information management system will be described, but a method, device, computer program, etc. with a similar configuration can also achieve the same effects. The program may be stored in a recording medium. By using this recording medium, for example, the program can be installed in a computer, thereby configuring an information management device and an information management system. Here, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM.

[0031] <1. Overview of the Invention> The present invention relates to a system for managing information on menus provided at restaurants and other food establishments in order to realize a business model that encourages repeat visits by customers and word-of-mouth marketing. Figure 1 is a schematic diagram of this business model.

[0032] In the present invention, a staff member of a restaurant uploads video content related to the menu and welcome board of the restaurant and an image for displaying the video content to the information management device according to the present invention. Then, an ID for displaying the video content is issued, and an intermediary acquires the ID and an AR display image, and embeds the ID and the AR display image in a predetermined position of the menu table. In this embodiment, embedding an ID in a predetermined position of the menu table refers to providing an AR display image corresponding to the ID for displaying the video content, an NFC (Near Field Communication) tag for transmitting the ID, and a two-dimensional code corresponding to the ID in the menu table. In this embodiment, an AR display image, an NFC tag, and a two-dimensional code are embedded in the store overview column of the menu table, and an AR display image is embedded in a specific menu of the menu table. Specifically, an AR display image is embedded in a menu recommended by the restaurant among a plurality of menus included in the menu table, and an NFC tag is embedded in the other menus. On the other hand, an AR display image may be embedded in all menus.

[0033] Then, a customer who visits the store uses a terminal to acquire the ID embedded in the menu list and view the corresponding video content. In this embodiment, when an ID is acquired via an NFC tag or two-dimensional code corresponding to the store overview section, video content is displayed that prompts the customer to download an app that can read the AR display image and the contents related to the store overview. Then, the customer uses the downloaded app to acquire the ID via the AR display image corresponding to the menu and view the video related to the menu.

[0034] A stamp is earned by viewing video content, and a customer can enter one lottery once they have collected a certain number of stamps. By presenting a screen showing a voucher indicating that they have won to a store clerk, they can receive a specific prize. In this embodiment, one lottery can be held for each customer, but one lottery can also be held for each group.

[0035] The menu list in this embodiment is a menu list originally installed in the store with an AR display image, an NFC tag, and a two-dimensional code embedded therein. However, the menu list may be a separate item from the menu list originally installed in the store.

[0036] <2. System configuration> Fig. 2 is a block diagram showing the configuration of a system according to an embodiment. As shown in Fig. 2, the information management system 0 includes an information management device 1, a customer terminal device 3, a store management system 4, an intermediary system 5, and a menu table 6, and the information management device 1, the customer terminal device 3, the store management system 4, and the intermediary system 5 are configured to be able to communicate with each other via a communication network NW. In this embodiment, the communication network NW is an IP (Internet Protocol) network, but there is no restriction on the type of communication protocol, and there is also no restriction on the type and scale of the network.

[0037] A general-purpose server computer, a personal computer, or the like can be used as the information management device 1. A personal computer, a smartphone, a tablet terminal, a wearable device, or the like can be used as the customer terminal device 3. The information management device 1 may be configured with a plurality of computers that are capable of transmitting and receiving information via a communication network NW or another network.

[0038] The store management system 4 stores the store's accounting information, reservation information, and sales information in a store database. The transaction information is information about transactions managed by the store. The transaction information includes a transaction ID that uniquely identifies the transaction, order information, a table ID, transaction status (completed / incomplete), and transaction date and time. The reservation information is information about a reservation for a restaurant. The reservation information includes a reservation ID that uniquely identifies the reservation information, the reservation status (reserved / cancelled, etc.), customer attributes (number of people, male / female, adult / minor, etc.), a customer ID that identifies the customer's account in the reservation app, and the reservation date. Sales information is information about sales based on accounting information for each store. Sales information includes total sales amount, sales information by menu, and collection period. Sales information by menu includes menu ID that uniquely identifies the menu and individual total sales amount.

[0039] The menu list 6 is a printed matter that is provided on each table in the store and displays multiple menu items. Figures 3 and 4 show an example of the menu list 6 in this embodiment. In this embodiment, the menu list 6 includes a store description section W11 for outputting a description of the store, a menu display section W12 for displaying multiple menu items, a lottery description section W13 that describes the lottery, and a posting prompt section W14 that prompts users to post photos of the menu items to SNS.

[0040] The store description unit W11 has a store overview field for explaining the overview of the store. In the store overview field, a store content ID corresponding to the store video content that displays the contents related to the store is embedded. In this embodiment, store video content in which the store description is translated into multiple languages ​​is registered, and a store content ID corresponding to the store video content in each language related to the store description is embedded. In addition, the store overview field has a field in which a code or tag for transitioning to a screen that displays a first store overview video content described later is embedded, and a field in which an AR display image for displaying a second store overview video content described later on a screen on the app is embedded.

[0041] In the menu display section W12, a combination of a store ID and a menu ID of a menu video content related to a menu, or an AR display image (image or photo related to a menu) corresponding to the menu content ID, or an NFC tag is embedded. In the illustrated example, AR display images related to four menus are displayed as the recommended menus of the store.

[0042] The lottery explanation section W13 displays the procedure for conducting the lottery, a two-dimensional code for displaying a screen for conducting the lottery, and a number of prizes. In this embodiment, when a predetermined number of stamps are collected, the customer terminal device 3 reads the two-dimensional code to start the lottery. Note that a lottery image may be used instead of the two-dimensional code for conducting the lottery.

[0043] The posting prompt section W14 displays a message encouraging customers to post to the SNS and a frame for each store that can be added to the captured image. In this embodiment, when the application according to the present invention is started and an image of a menu is captured, the image is automatically added with a frame corresponding to the store.

[0044] <3. Hardware configuration of the present invention> 5 is a hardware configuration diagram of the information management system 0. As shown in FIG. 5(a), the server 10 (information management device 1) includes a processing unit 101, a storage unit 102, and a communication unit 103.

[0045] The processing unit 101 has one or more processors, such as a CPU capable of executing an instruction set, and controls the overall operation and processing of the information management device 1 by executing an information management program according to the present invention, an OS, and other applications. The storage unit 102 includes a volatile memory such as a RAM capable of storing an instruction set, and a non-volatile recording medium such as an HDD or SSD capable of recording an OS and an information management program according to the present invention. The communication unit 103 has a communication interface device with the communication network NW, and controls communication with the communication network NW to input and output information.

[0046] As shown in FIG. 5(b), the terminal device 9 (customer terminal device 3) includes a processing unit 91, a storage unit 92, a communication unit 93, an input unit 94, and an output unit 95.

[0047] The processing unit 91 has one or more processors, such as a CPU, capable of executing an instruction set, and controls the overall operation and processing of the terminal device 9 by executing an OS and other applications. The storage unit 92 includes a volatile memory such as a RAM capable of storing an instruction set, and a non-volatile recording medium such as an HDD or SSD capable of recording an OS and the like. The communication unit 93 has a communication interface device for connecting to a network, and controls communication with the communication network NW to input and output information. The input unit 94 has an input device capable of input processing, such as a keyboard or a touch panel. The output unit 95 has a display device capable of display processing, such as a display.

[0048] <4. System function configuration> Fig. 6 is a functional block diagram of the information management device 1. As shown in Fig. 6, the information management device 1 includes a content management unit 11, an accounting management unit 12, a video viewing management unit 13, a reservation management unit 14, a frame management unit 15, a linking unit 16, a stamp management unit 17, a second content identification unit 18, a user registration unit 19, a display processing unit 20, and a database 2. This is information processing by software (stored in a storage unit 102) specifically realized by hardware (processing unit 101).

[0049] The system configuration in this embodiment is a so-called server-client type in which the client receives the processing results performed by the information management device 1 (server) in response to a request from the customer terminal device 3 (client). On the other hand, a so-called standalone type in which an information management program is started in the client terminal may also be used. In this case, the customer terminal device 3 may include some or all of the functional configurations (units) of the information management device 1. For example, the customer terminal device 3 may include a content management unit 11, a video viewing management unit 13, a frame management unit 15, a stamp management unit 17, a second content identification unit 18, a user registration unit 19, and a display processing unit 20, and the information management device 1 may function as a device that acquires and stores various information from the store management system 4.

[0050] <4.1. Database 2> The database 2 stores content management information, accounting management information, video viewing management information, frame management information, customer association information, and stamp management information.

[0051] <4.1.1. Content management information> The content management unit 11 registers content management information relating to video content to be displayed to customers in the database 2. As the content management information, store content management information and menu content management information are registered.

[0052] <4.1.1.1. Store content management information> The store content management information is information on store video content related to the explanation of the store. As the store content management information, a store content ID that uniquely identifies the store video content, store identification information (store ID or store name), language type, video content, AR display image, and update date are set. As the video content, a video file or a file in a format that plays moving images (displays animation) can be used. In the following, the explanation will be given using the store ID as the store identification information.

[0053] As the store video content, store overview content regarding an overview of the store and store details content regarding recommended products of the store are set. As the store overview content, a first store overview video content including content related to the store and content encouraging the download of an app, and a second store overview video content including content related to the store are used. In this embodiment, the store details content is stored in association with a menu ID. In other words, store details content introduced as recommended products is stored for each menu.

[0054] In this embodiment, the shop content management information is stored for each shop ID and each language type, but the language type does not have to be registered, in which case the information is stored for each shop ID.

[0055] <4.1.1.2. Menu content management information> The menu content management information is information on menu video content related to the menu of each store. As the menu content management information, a menu content ID that uniquely identifies the menu video content, a store ID, a menu ID, video content, an AR display image, and an update date are set. In this embodiment, the menu content ID is registered in one-to-one correspondence with a combination of a store ID and a menu ID. In the following, the combination of a store ID and a menu ID is referred to as a store menu ID.

[0056] In addition, the menu video content includes a first menu content and a second menu content. As the first menu content, a content related to each menu, which is a content related to a menu corresponding to a menu ID acquired from a customer, is displayed. As the second menu content, a content related to a menu ordered in a set with the menu displayed in the first menu content and a content related to an appropriate menu according to customer attributes are set.

[0057] The content management unit 11 also registers a combination of a plurality of three-dimensional images of a three-dimensional object corresponding to a menu and video content as menu content management information. The content management unit 11 accepts a plurality of images of a three-dimensional object of a certain menu (e.g., sake, wine, etc.) taken from different angles from a store clerk, and registers the menu content management information linking the plurality of images with the menu ID of the menu.

[0058] In a preferred embodiment of the present invention, the menu content management information may be stored for each language type. That is, a menu content ID and a combination of a store content ID and a menu ID are registered in one-to-one correspondence.

[0059] In this embodiment, a menu is one product, but may be a product group including a plurality of products. Examples of product groups include courses, sets, and variations.

[0060] In the following description, when there is no need to distinguish between the store content ID and the menu content ID, they will be collectively referred to as the content ID.

[0061] <4.1.2. Accounting management information> The accounting management unit 12 registers accounting management information related to customer transactions managed by the information management device 1 in the database 2. In this embodiment, the accounting management unit 12 obtains the transaction ID, store user identification information, store ID, and transaction status of the transaction information from the store management system 4, and registers the transaction management information including the transaction information and stamp card. Here, the store user identification information used may be a user ID for identifying the app user, a terminal ID for identifying the customer terminal, a customer ID managed by the store management system 4, or a table ID for identifying the store's table.

[0062] <4.1.3. Video viewing management information> The video viewing management unit 13 registers video viewing management information relating to the history of video content viewed by customers in the database 2. The video viewing management unit 13 acquires store user identification information and content ID from the customer terminal device 3, and registers the store user identification information, content ID, viewing status, and viewing date for each transaction ID as video viewing management information. Note that a user ID may be used instead of a transaction ID.

[0063] In a preferred embodiment of the present invention, the video viewing management unit 13 may register the exit timing for each content ID as the video viewing management information.

[0064] <4.1.4.Frame control information> The frame management unit 15 registers frame management information regarding frames set for menu photos taken by customers in the database 2. The frame management unit 15 accepts input from the user regarding the setting of frame contents, and registers a frame ID that uniquely identifies the frame and the frame contents as frame management information, linking them to the store ID. Here, the frame contents can include the frame image, frame text, etc.

[0065] In a preferred embodiment of the present invention, frame management information including a frame ID and frame contents may be stored for each menu ID.

[0066] <4.1.5. Customer Collaboration Information> The customer association information is information related to the association between customers. The customer association information is stored by linking multiple customer IDs that uniquely identify a customer. In this embodiment, the association unit 16 acquires the customer ID of the first customer included in the reservation information from the store management system 4, accepts the user ID of the first customer in an external SNS (Social Networking Service), and stores the customer ID and user ID in association with each other. When the association unit 16 accepts the user ID of a second customer linked to the first customer in the external SNS, the association unit 16 associates the customer ID of the second customer acquired from the store management system 4 with the customer ID of the first customer and stores them.

[0067] <4.1.6. Stamp management information> The stamp management unit 17 registers stamp management information relating to the stamp card for each customer in the database 2. It obtains the customer ID of the reservation information from the store management system 4, and registers stamp management information linking the customer ID to the stamp card.

[0068] <4.2. Video viewing management section 13> The video viewing management unit 13 updates the viewing status of the viewed video content. The video viewing management unit 13 identifies the video content displayed on the customer terminal device 3, and changes the viewing status of the video content to viewed.

[0069] Furthermore, the video viewing management unit 13 identifies video content that needs to be updated based on the timing of leaving the video content. The video viewing management unit 13 counts the leaving timing for each content ID in the video viewing management information, and identifies video content that has been viewed a predetermined number of times or more and left midway among the video content corresponding to the content ID. The video viewing management unit 13 then transmits a notification to the store management system 4 to update the identified video content.

[0070] <4.3.Frame Management Unit 15> The frame management unit 15 specifies a frame to be displayed on the customer terminal device 3. The frame management unit 15 acquires the store ID from the customer terminal device 3, specifies a frame to be displayed based on the store ID and frame management information, and transmits the frame to the customer terminal device 3.

[0071] In a preferred embodiment of the present invention, the frame management unit 15 specifies a frame to be displayed based on order information obtained from the store management system 4. Specifically, the frame management unit 15 obtains a menu ID from the order information, and specifies a frame related to a menu corresponding to the menu ID as a frame to be displayed based on the menu ID and frame management information.

[0072] <4.4. Stamp Management Section 17> After the video content display process, the stamp management unit 17 updates the stamp card. The stamp management unit 17 acquires shop user identification information from the customer terminal device 3, and after the video content display process, updates the stamp card based on the shop user identification information.

[0073] In addition, the stamp management unit 17 updates the stamp card based on the customer association information. When the first customer views video content, the stamp management unit 17 updates the stamp on the stamp card associated with the second customer associated with the first customer via the customer association information.

[0074] <4.5. Second Content Identification Unit 18> The second content identification unit 18 identifies second content included in the video content. The second content identification unit 18 identifies store details content as the second content. The second content identification unit 18 identifies the store details content using sales information acquired from the store management system 4. Specifically, the second content identification unit 18 identifies the menu ID with the highest individual sales total using sales information by menu item in the sales information acquired by the accounting management unit 12 from the store management system 4. The second content identification unit 18 then identifies the video content corresponding to that menu ID as the store details content. The accounting management unit 12 may register the sales information in the database 2 in association with the accounting management information.

[0075] In addition, the second content identification unit 18 identifies, as the second content, second menu content related to a menu that is ordered in a set with the menu displayed in the first content. The second content identification unit 18 identifies the second menu content using the order information obtained from the store management system 4. Specifically, the second content identification unit 18 uses a correspondence table containing a set of menus to identify other menus that correspond to the menus included in each order in the order information obtained by the accounting management unit 12 from the store management system 4, and identifies the video content corresponding to the other menus as the second menu content.

[0076] Note that instead of a correspondence table, a learning model may be used that outputs a menu set using the menu items included in each order in the order information as training data. Furthermore, the accounting management unit 12 may register the order information in the database 2 by linking it to the accounting management information.

[0077] Further, the second content identification unit 18 identifies, as the second content, second menu content related to an appropriate menu according to the customer attributes. The second content identification unit 18 identifies the second menu content using the customer attributes of the reservation information acquired from the store management system 4. Specifically, the second content identification unit 18 uses a correspondence table including combinations of customer attributes and menus to identify a menu corresponding to the customer attributes of the reservation information acquired by the reservation management unit 14 from the store management system 4, and identifies the video content corresponding to the menu as the second menu content. For example, when there are a large number of customers, a menu that can be eaten by a large group is associated, and when the customers include children, a menu that children like is associated.

[0078] Instead of the correspondence table, a learning model may be used that outputs a menu according to the customer attributes using customer attributes and order information obtained from the store management system 4 as training data. In addition, the reservation management unit 14 may register the reservation information in the database 2 by linking it to the accounting management information.

[0079] In a preferred embodiment of the present invention, video content related to a recommended menu according to the time of video viewing can be displayed. Specifically, the second content identification unit 18 uses a correspondence table of time and menu to identify a recommended menu based on the date on which the content ID or the store menu ID was acquired from the customer terminal device 3, and identifies the video content corresponding to the recommended menu as the second menu content.

[0080] In addition, instead of the correspondence table, the video viewing management unit 13 may use a learning model that outputs a menu using the viewing time of the video and the menu registered as the video viewing management information as training data.

[0081] <4.6. User Registration Section 19> The user registration unit 19 receives and registers user information managed on an application capable of reading AR display images from a customer. The user registration unit 19 receives input of user information from a customer who has viewed the store overview first video content, and registers the user information in the database 2.

[0082] <4.7. Display Processing Unit 20> The display processing unit 20 performs display processing of the video content based on the content management information, and causes the display processing result to be displayed on the customer terminal device 3. The display processing unit 20 performs display processing of the video content linked to the content ID or store menu ID acquired from the customer terminal device 3, based on the content ID or store menu ID and the content management information. Furthermore, the display processing unit sets the video content linked to the content ID or store menu ID as a first video content, and performs display processing of the video content including the first video content and the second content identified by the second content identification unit 18.

[0083] Furthermore, the display processing unit 20 performs display processing of video content based on the image of the three-dimensional object acquired from the customer terminal device 3. The display processing unit 20 identifies video content linked to an image corresponding to the acquired image of the three-dimensional object based on the acquired image of the three-dimensional object and the menu content management information, and performs display processing of the video content.

[0084] The display processing unit 20 performs display processing of the video content based on the content ID or store menu ID, content management information, store user identification information, and video viewing management information. Specifically, the display processing unit 20 obtains the content ID or store menu ID and table ID obtained from the customer terminal device 3, identifies the video content corresponding to the content ID or store menu ID, and performs display processing of the video content if the viewing status of the video content corresponding to the table ID is not "viewed." Note that a user ID may be used instead of the table ID.

[0085] In a preferred embodiment of the present invention, the menu video content is displayed in the same language as the video displayed in the store video content. Specifically, the display processing unit 20 acquires a store content ID from the customer terminal device 3, and performs display processing of the store video content corresponding to the store content ID. Then, the display processing unit 20 acquires a menu ID from the customer terminal device 3, identifies the menu ID and the menu video content corresponding to the acquired store content ID, and performs display processing as video content.

[0086] <5. Processing flow> An information management method using the information management system 0 according to the present invention will be described with reference to Figures 7 and 8. Figures 7 and 8 are flow charts showing the processing from registering content management information, displaying video content, to updating accounting management information. The processing related to the information management method in this embodiment is broadly divided into pre-processing (A), accounting processing (account registration) (B), and accounting processing (accounting management) (C).

[0087] <5.1. Pre-processing (A)> In the preliminary process (A), a process of registering content management information in the database 2 is executed by a staff member of the restaurant operating a store terminal device in the store management system 4.

[0088] First, in step SA1 (hereinafter, "step SXX" will be abbreviated as "SXX"), the information management device 1 receives video content, a store ID, a menu ID, an AR display image, and a language type from the store management system 4. In this embodiment, the store management system 4 accepts input of menu video content and store video content as video content from staff of each restaurant, a store ID, a menu ID, a language type, and an AR display image, and transmits this information to the information management device 1.

[0089] In SA2, the information management device 1 registers content management information. In this embodiment, the content management unit 11 registers the store content management information based on the store video content, store ID, AR display image, and language type transmitted in SA1. Specifically, based on the store video content and the language type, the content management unit 11 generates store video content by translating the store video content into the language type, and registers the translated video content in association with the language type.

[0090] Furthermore, the content management unit 11 registers menu content management information based on the menu video content, the store ID, the menu ID, and the AR display image transmitted at the SA1.

[0091] In SA3, the information management device 1 transmits the content ID. In this embodiment, the information management device 1 transmits to the store management system 4 the shop content ID of the shop content management information and the menu content ID of the menu content management information registered in SA2.

[0092] At SA4, the store management system 4 transmits the content ID, store ID, menu ID, and AR display image. In this embodiment, the store management system 4 transmits to the intermediary system 5 the store content ID and menu content ID acquired at SA3, the store ID, the menu ID, and the AR display image.

[0093] By executing the above processes SA1 to SA4, the intermediary can obtain the content ID or store menu ID for displaying the video content, and the AR display image. The intermediary then embeds the content ID or store menu ID and the AR display image in menu list 6, and provides the menu list to the restaurant. After that, the following transaction process is executed at the restaurant.

[0094] <5.2. Accounting (Account Registration) (B)> In the checkout process (account registration) (B), a customer who has not downloaded an app capable of reading AR display images can view store video content, and the process up to account registration is carried out.

[0095] <5.2.1. Registration of accounting management information> First, in SB1, the store management system 4 registers transaction information in the store database. In this embodiment, the store management system 4 accepts the table ID of a customer who visits a store and registers the transaction information.

[0096] At SB2, the account management unit 12 receives the transaction information from the store management system 4. In this embodiment, the account management unit 12 receives the transaction ID, table ID, and transaction status from the transaction information. Note that instead of the table ID, the account management unit 12 may also receive the customer ID from the reservation information.

[0097] In SB3, the accounting management unit 12 registers the accounting management information in database 2. In this embodiment, the accounting management unit 12 registers accounting management information including a stamp card in addition to the accounting ID, table ID, and accounting status acquired in SB2. Specifically, if the accounting status of the accounting management information corresponding to the acquired table ID is completed, the accounting management unit 12 registers the accounting management information corresponding to that table ID. Note that if the customer ID and user ID are registered in association with each other, accounting management information including the customer ID instead of the table ID may be registered.

[0098] In addition, the transaction management unit 12 may obtain a transaction ID from the store management system 4 and a table ID from the customer terminal device 3 from the transaction information, and register transaction management information that includes the transaction ID and table ID and has a transaction status of incomplete.

[0099] <5.2.2. User information registration> At SB4, the customer terminal device 3 acquires a store content ID. In this embodiment, a customer who has not downloaded an app capable of reading AR display images uses the customer terminal device 3 to read a two-dimensional code provided on the menu list 6 or to perform short-range wireless communication with an NFC tag provided on the menu list 6 to acquire the store content ID.

[0100] At SB5 to SB8, the display processing unit 20 performs display processing of the video content. In this embodiment, the display processing unit 20 receives the store content ID acquired at SB4 from the customer terminal device 3 (SB5), identifies store video content linked to the store content ID (SB6), transmits the display processing result to the customer terminal device 3 (SB7), and displays the video content (SB8). In this embodiment, video content including a store overview first video content, which is a store overview content corresponding to the store overview section in which a two-dimensional code or an NFC tag is embedded, and a store details content is displayed as the store video content.

[0101] Then, a message is displayed in the first store overview video content encouraging the customer to download an app capable of reading the AR display image, and the customer downloads the app in response to the message, and the following process is executed.

[0102] In SB9 to SB11, the user registration unit 19 receives user information from a customer who has viewed the store overview first video content, and registers the user information. In this embodiment, the customer terminal device 3 receives input of the user information, such as the user name, contact information, and user attributes, from the user (SB9), and the user registration unit 19 receives the information (SB10) and registers the user information including the information and the user ID in the database 2 (SB11).

[0103] By executing the above processes SB1 to SB11, it becomes possible to execute the following processes for managing the stamp card.

[0104] <5.3. Accounting Processing (Accounting Management) (C)> In the accounting process (accounting management) (C), the menu video content is displayed to a customer who visits the restaurant, and processing is performed up to updating the accounting management information (see FIG. 8).

[0105] <5.3.1. Display processing of video content> In the SC1, the customer terminal device 3 acquires store user identification information and a store menu ID or a content ID. In this embodiment, the customer terminal device 3 acquires a table ID and a store menu ID or a content ID as store user identification information by reading an AR display image provided on a menu table 6 using a dedicated app. Note that if a user ID is used as the store user identification information, it is not necessary to acquire a table ID.

[0106] In SC2 to SC5, the display processing unit 20 performs display processing of the video content. In this embodiment, the display processing unit 20 receives the table ID acquired in SC1 and the store menu ID or content ID from the customer terminal device 3 (SC2), identifies the menu video content linked to the store menu ID or content ID (SC3), transmits the display processing result to the customer terminal device 3 (SC4), and displays the video content (SC5).

[0107] In SC6 to SC7, the stamp management unit 17 updates the stamp card. In this embodiment, the stamp management unit 17 receives a notification of the end of display of the menu video content from the customer terminal device 3 that has displayed the menu video content (SC6). Then, the stamp management unit 17 identifies the stamp card linked to the table ID acquired in SC2, and updates the stamp card to increment the stamp on the stamp card by one (SC7). Note that if a user ID is associated instead of a table ID, the stamp card linked to the user ID acquired in SC2 may be updated.

[0108] In this embodiment, the stamp management unit 17 increases the number of stamps by one when the menu video content is viewed. On the other hand, the stamp management unit 17 may change the number of stamps to be increased depending on the viewed menu video content. In this case, the number of stamps to be increased is registered in association with the menu content ID in the content management information, and the stamp management unit 17 specifies the number of stamps to be increased using the content ID of the menu video content specified in SC3.

[0109] In SC8, the video viewing management unit 13 updates the video viewing management information. In this embodiment, the video viewing management unit 13 updates the viewing status of the video viewing management information corresponding to the menu video content specified in SC3 and the table ID acquired in SC2 to "viewed."

[0110] By repeating SC1 to SC8 as described above, the customer can collect a predetermined number of stamps and enter a prize lottery. In this embodiment, stamps are collected and the viewing status is updated by playing the menu video content to the end. On the other hand, when the content has been viewed for a predetermined period of time, the display processing unit 20 may display an icon for collecting stamps, and by accepting pressing of the icon, stamps may be collected and the viewing status may be updated.

[0111] If stamp management information has been registered, the stamp management unit 17 updates the stamp card included in the stamp management information. Specifically, the store management system 4 registers transaction information linked to the customer ID and table ID in the reservation information in the store database, and the transaction management unit 12 acquires the transaction information and registers it in database 2. The stamp management unit 17 then identifies and updates the stamp card linked to the table ID acquired in SB4 and the customer ID corresponding to that customer ID.

[0112] <5.3.3.Payment Processing> The store management system 4 executes the payment process at SC9 to 10. In this embodiment, the store management system 4 executes the payment process based on cash, credit card, or electronic payment (SC9) and updates the transaction status of the transaction information (SC10).

[0113] In SC11-12, the accounting management unit 12 updates the accounting management information. In this embodiment, the accounting management unit 12 obtains the transaction ID from the store management system 4 from the transaction information for which payment processing was performed in SC9 (SC11), and updates the transaction status of the transaction management information corresponding to that transaction ID to completed (SC12).

[0114] As described above, by executing SA1 to SC12, an AR display image or an NFC tag corresponding to video content can be embedded in the menu, and the video content can be displayed by reading the image on a terminal device, thereby providing information that cannot be conveyed by the menu alone and visually appealing the merits of the service, thereby attracting the interest of customers. Also, by setting up a stamp card, it is possible to encourage not only repeat customers but also their friends to visit the store, resulting in efficient customer attraction.

[0115] In this embodiment, video content including the first content and the second content is displayed, but multiple pieces of second content may also be included. The second content may also be displayed as replaceable. Specifically, for example, if a customer has not made a reservation, customer attributes cannot be acquired, and therefore second menu content based on customer attributes cannot be displayed. Therefore, instead of the second menu content, second menu content based on order information or time may be displayed.

[0116] In the present embodiment, the display process refers to a process in which the display processing unit 20 executes a process of generating information necessary for display, and transmits the generated information to the terminal device 9, thereby causing the terminal device 9 to display the generated information. On the other hand, the display process may also be a process in which the display processing unit 20 transmits a processing command to the terminal device 9 to generate information necessary for display, thereby causing the terminal device 9 to generate information necessary for display, and display the generated information. [Explanation of symbols]

[0117] 1: Information management device 2: Database 3: Customer terminal device 4: Store management system 5: Intermediary system 6: Menu 10: Server 101: Processing section 102: Communications Department 103: Storage section 9: Terminal device 91: Processing section 92: Storage section 93: Communications Department 94: Input section 95: Output section 11: Content Management Department 12: Accounting Department 13: Video viewing management section 14: Reservation Management Department 15: Frame management section 16: Collaboration Department 17: Stamp Management Section 18: Second content identification section 19: User registration section 20: Display processing section W11: Store Description Section W12: Menu display section W13: Lottery explanation section W14: Submission Encouragement Department

Claims

1. An information management system for managing information related to a customer's transaction, The information management system includes an information management device and a menu table installed in a store, the information management device includes a display processing unit, a database, and a second content identification unit; the menu table has a plurality of menus in which markers or tags are embedded, and a store overview section in which markers or tags are embedded, the database stores content management information linking video content to a content ID; The video content includes store overview content including an overview of the store, and store details content including content related to recommended menu items of the store, The second content identification unit identifies the store details content based on the content ID acquired from the menu table by the customer terminal device identifying the marker or the tag and sales information of the store; The display processing unit performs display processing of the store overview content based on the content ID and the content management information acquired by the customer terminal device and the specified store detail content, and displays them on the customer terminal device. Information management system.

2. An information management system for managing information related to a customer's transaction, The information management system includes an information management device and a menu table installed in a store, the information management device includes a display processing unit, a database, an accounting management unit, and a second content identification unit; the menu table has a plurality of menus in which markers or tags are embedded; the database stores content management information linking video content to a content ID or a store menu ID; The video content includes a first menu content and a second menu content; The accounting management unit obtains a combination of the table ID and the customer's order information, The second content identification unit acquires the table ID from a customer terminal device, and identifies the second menu content based on order information corresponding to the table ID; The display processing unit performs display processing on the video content including the first menu content based on the content ID or the store menu ID acquired from the menu table by the customer terminal device by identifying the marker or the tag, and the specified second menu content, and displays the video content on the customer terminal device. Information management system.

3. An information management system for managing information related to a customer's transaction, The information management system includes an information management device and a menu table installed in a store, the information management device includes a display processing unit, a database, a stamp management unit, and a reservation management unit; the menu table has a plurality of menus in which markers or tags are embedded; The reservation management unit acquires reservation information including a customer ID, the database stores content management information linking video content to a content ID or a store menu ID, and accounting management information linking a stamp card to store user identification information, and further stores the stamp card in association with the customer ID; the display processing unit acquires the content ID or the store menu ID from the menu table by identifying the marker or the tag via a customer terminal device, and performs display processing of the video content based on the content ID or the store menu ID and the content management information, and displays the video content on the customer terminal device; The stamp management unit specifies the stamp card to be updated based on the store user identification information acquired via the customer terminal device and the customer ID acquired based on new reservation information, and updates the specified stamp card after display processing of the video content. Information management system.

4. The video content includes store overview content including an overview of the store, The store overview content includes a first store overview video content including content related to the store and content encouraging downloading of an app, and a second store overview video content including content related to the store, The menu table includes a store overview section in which a code or tag for transitioning to a screen displaying the store overview first video content is embedded, and a store overview section in which the marker for displaying the store overview second video content on a screen on the app is embedded.

4. An information management system according to claim 1.

5. the content management information includes a combination of a plurality of stereoscopic images of a three-dimensional object corresponding to the menu and the video content; The display processing unit performs display processing of the video content based on the stereoscopic image and the content management information acquired from the customer terminal device.

4. An information management system according to claim 1.

6. The information management device further includes an accounting management unit, the transaction management unit acquires store user identification information from the customer terminal device, and registers transaction management information including the store user identification information and a transaction status; The store user identification information and the content ID are obtained from the customer terminal device, and if the transaction status of the store user identification information is "completed," new transaction management information is registered.

4. An information management system according to claim 1.

7. The information management system further includes a video viewing management unit, the database stores the viewing status of the video content for each store user identification information and each transaction ID; the video viewing management unit updates the viewing status of the video content after the display process of the video content; The display processing unit performs display processing of the video content based on the content ID or store menu ID acquired from the customer terminal device, the store user identification information, the content management information, and the viewing status.

4. An information management system according to claim 1.

8. the information management device further includes a reservation management unit and a second content identification unit, The video content includes a first menu content and a second menu content; The reservation management unit acquires customer reservation information, The second content identification unit identifies the second menu content based on the reservation information, The display processing unit performs display processing of the video content including the first menu content based on the content ID or the store menu ID acquired from the customer terminal device and the specified second menu content.

4. An information management system according to claim 1.

9. An information management program for managing information regarding a customer's accounting, the information management program causes a computer to function as a display processing unit, a database, and a second content identification unit; the database stores content management information linking video content to a content ID; The video content includes store overview content including an overview of the store, and store details content including content related to recommended menu items of the store, the second content identification unit acquires the content ID by identifying the marker or the tag from a menu table having a plurality of menus in which the marker or the tag is embedded and a store overview column in which the marker or the tag is embedded via a customer terminal device, and identifies the store details content based on the content ID and sales information of the store; The display processing unit displays the store overview content based on the content ID and the content management information acquired via the customer terminal device, and the specified store detail content. Information Management Program.

10. 1. An information management method for managing information regarding a customer's transaction, comprising: A process in which the information management device stores content management information in which the video content is linked to the content ID; The video content includes store overview content including an overview of the store, and store details content including content related to recommended menu items of the store, A process in which a customer terminal device acquires the content ID by identifying the marker or the tag from a menu table having a plurality of menus in which the marker or the tag is embedded and a store overview section in which the marker or the tag is embedded; a process in which the information management device specifies the store details content based on the content ID and store sales information acquired by the customer terminal device, and displays the store overview content based on the content ID and the content management information and the specified store details content on the customer terminal device; An information management method that:

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