A method to visualize the healing effect of advertising using the ORP value, a health index

Abstract

Nowadays, advertising media is flooded with products that only appeal to their functionality and visual appeal based on their competitive advantage, and an increasing number of people are concerned about the health effects of advertised products. [Solution] Conventional advertisements often emphasize the functionality and visual appeal of the product, without mentioning the disadvantages of health concerns. Therefore, we focused on incorporating a health care perspective into the advertisement information itself, and developed a method to visualize the superiority or inferiority of the healing effect of the advertisement using the ORP value, a health index.

Description

[Technical field]

[0001] The present invention relates to a method for visualizing the relative merits of the healing effect of an advertisement using the ORP value, a health index. [Background technology]

[0002] In recent years, the advertising sector has seen an acceleration of digitalization and a focus on short-term results, with a growing tendency to focus on optimized targeting and instantaneous conversions. However, excessive reliance on this one-way presentation of information and induction of action can lead to the risk of damaging long-term brand value and customer loyalty, and causing sudden customer attrition. When advertising, it is essential to measure and understand whether an advertisement was truly effective after it was placed. However, the current situation is limited to counting behavioral indicators, and the risks and issues mentioned above remain unresolved.

[0003] Patent Document 1 discloses a technique for providing an advertising effect measurement device, an advertising effect measurement method, and a program that can determine the effect of advertising on the number of people entering a store.

[0004] US Patent No. 5,399,633 discloses a system and method for data collection and targeted advertising. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Patent Publication 2014-164620 [Patent Document 2] Patent Publication No. 2015-043223 Summary of the Invention [Problem to be solved by the invention]

[0006] In recent years, the advertising field has accelerated digitalization and short-term results orientation, and there is a growing tendency to focus on optimized targeting and obtaining instantaneous conversions. And most importantly, even if the product being advertised is a product that is of concern for its impact on health in order to achieve sales results, ignoring the impact on the health of consumers after purchase, there were rampant expressions that only appealed to the functionality and visuals of the product calculated from competitive advantages, and did not mention the disadvantages of the health concerns. In fact, even if it was possible to roughly grasp the extent to which advertising contributed to sales, it was not possible to properly grasp the balance with the trust relationship with consumers. It is not possible to identify which indicators are correct to measure the effectiveness of advertising. In addition, sensory elements such as the consumer's mental state regarding the advertising video can only be evaluated by the sensory judgment of the production staff and advertisers, or by subjective, sensory self-reporting, such as questionnaires given to the subjects.

[0007] One of the challenges facing advertising is that the current mainstream method in the advertising market is to use AI to analyze a user's behavioral history and interests and deliver personalized ads. However, in today's world, most viewers are chronically "physically and mentally tired" and "stressed," and in such circumstances, no matter how optimal an ad is delivered, it is likely to end up being skipped. Therefore, in addition to AI's personalized delivery technology, it is also necessary for the ad itself to be "comfortable to watch," and an "immersion function" is an essential requirement for modern advertising. [Means for solving the problem]

[0008] Therefore, in the case of advertisement delivery, the message should be limited to an amount of information that does not burden the brain, and the advertisement should be created so that the user can feel the interval for feeling the message. In other words, the goal is to realize an immersive viewing state while understanding and empathizing with the content of the advertisement. Therefore, to determine the immersive state (whether the advertisement information was physiologically accepted), the ORP of human saliva after viewing the advertisement delivery is measured, and the impact on health after viewing is determined, and the effectiveness of the advertisement is objectively judged using physiological indicators. For this, we focused on a method to grasp the healing effect of the advertisement by comparing before and after viewing the advertisement using a human saliva ORP oxidation-reduction potential measuring device, a medical device that can measure two items before and after viewing the advertisement: the degree of physical condition (poor physical condition) and the degree of stress (mental aspect).

[0009] ORP (Oxidation Reduction Potential) is a numerical index of the degree of oxidation and reduction in saliva. Generally, when one is highly stressed or fatigued, saliva tends to be more oxidative (positive potential), while when one is relaxed or in a state of recovery, saliva tends to be more reductive (negative potential). In addition to the aforementioned characteristics, the degree of immersion that can be determined by ORP can also be seen in the fact that when one is in a "stable state of mind and body, and easily receptive to external information," that is, in a state where one is easily immersed, or in a state of immersion, the ORP value tends to shift from the oxidative to the reductive direction.

[0010] As an example of the practical verification of the present invention, a base for understanding the healing effect of advertisements is assumed, and subjects (monitors) who visualize the superiority or inferiority of the healing effect of advertisements from a health perspective using the ORP value, a health index, are arranged by gender and age, and a human saliva ORP measuring device for understanding the healing effect of the advertisements is placed in the same location. In order to confirm the effects on health before and after viewing the advertisements, the human saliva ORP measuring device is used to measure the ORP value, which is the oxidation-reduction potential, obtained by collecting saliva from the subjects before and after viewing the advertisements, and the change is determined, and the ORP value of the subjects after viewing the advertisements is compared with the ORP value before viewing the advertisements. In contrast, if the subject's saliva ORP value after viewing the advertisement shows a negative reduction compared to before viewing, it is confirmed that the advertisement has an increased healing effect from a health perspective in terms of physical condition and stress level recovery, and if the subject's saliva ORP value after viewing the advertisement shows a positive oxidation compared to before viewing, it is confirmed that the advertisement has a decreased healing effect from a health perspective in terms of physical condition and stress level recovery, and the method visualizes the superiority or inferiority of the healing effect of the advertisement using the ORP value, a health index, in order of the largest total ORP value that showed a negative reduction across all subjects, based on the saliva ORP value after viewing the advertisement compared to before viewing. Effect of the Invention

[0011] The degree to which viewers are engrossed in watching an advertisement can be quantitatively understood as the change in the human saliva ORP value before and after viewing. With this ORP measurement method, it is now possible to measure human saliva ORP before finalizing the production of an advertisement video, allowing viewers to watch an advertisement that is physiologically favorable. This makes it possible to steadily and efficiently proceed with the PDCA (Plan, Do, Check, Act) cycle of advertising strategies. The human saliva ORP value is an index that quantitatively indicates a state of relaxation and concentration when the parasympathetic nervous system is dominant, and although there are individual differences, unlike other bioindicators (heart rate variability and brain waves), it is easy to grasp the degree of concentration and engrossment over time as an impact on health.

[0012] In the present invention, the effectiveness of advertisements in Tables 1 to 6 was verified. Table 1 shows 15-second product advertisements (five advertisements A to E), Table 2 shows 3-minute video product advertisements (five advertisements 1 to 5), Table 3 shows 30-second product advertisements (five advertisements A to E), Table 4 shows 3-minute video product advertisements (five advertisements 1 to 5), Table 5 shows 10-minute recruitment videos (videos that companies promote their work environments and connect to job offers), and Table 6 shows 10-minute company concept videos (videos to convey abstract concepts to users, such as corporate philosophy and vision, and thoughts put into products and services). For example, we will describe as an example how to view the superiority rankings that visualize the superiority or inferiority of the healing effects of advertisements of the present invention shown in Table 1 below using the ORP value, a health index. The method of visualizing and judging the healing effect of the advertisement in Table 1 from the ORP value of the health index was carried out with the view of setting up bases nationwide to tally up the superiority of the healing effect of the advertisement of the present invention based on the ORP value of the health index, taking into consideration regional characteristics, and one of these bases was set up in Tokyo, where a human saliva ORP value measuring device and four monitors who watched the advertisement were placed to measure the physical condition of the person. The saliva ORP measurement results experienced by the body before and after watching the advertisement, which are shown as the difference in ORP value range between the saliva ORP value before watching the advertisement and the ORP value after watching the advertisement, were used to focus on a method of visualizing the healing effect of the advertisement from the ORP value of the health index, and as an example of how to rank the healing effect of the health-superior advertisement in five cases, 15-second advertisement, A, B, C, D, and E, the reduction value in which the ORP value after watching falls to the negative side compared to the ORP value before watching, represents the superiority or inferiority of the healing effect of the health-superior advertisement. Therefore, if the ORP value of human saliva after viewing shows an oxidation value that rises to the positive side, it is considered that the advertisement has no positive effect on health regardless of the difference in the oxidation-reduction value, and is excluded from the healing effect of the advertisement. According to the data shown in Table 1, the total reduction value of the 15-second B advertisement in first place is 335 mV, the total reduction value of the 15-second C advertisement in second place is 158 mV, the total reduction value of the 15-second D advertisement in third place is 135 mV, and the total reduction value of the 15-second E advertisement in fourth place is 64 mV, showing the rankings of health superiority from 1st to 4th based on the count that uses the superiority or inferiority of the healing effect of the advertisement as an index. In this way, a method for clearly visualizing the healing effect of the advertisement of the present invention using the ORP value as a health index from the largest total ORP value of the reduction value difference for each advertisement viewed has been made.In the case of the 15-second A advertisement, since two out of four people (50%) had a value difference toward the oxidation side, it was understood that there was no health-advantage effect of the advertisement, regardless of the total reduction value difference. In this way, the healing effect of the advertisement of the present invention could be clearly visualized from the ORP value of the health index, in order of the largest ORP value total of the reduction value for each advertisement viewed. The confirmation of the advertising effect on health by the monitors is a public verification to prevent fraud. And the advertising media viewed is not limited to advertising videos and still images emitted from LCD screens, radio advertisements, and print media, but is a method of visualizing the superiority or inferiority of the healing effect of advertisements by confirming the impact on health of all advertising production media using the ORP value of the health index. [Brief description of the drawings]

[0013] [Figure 1] An example of the layout of the human saliva ORP measuring device and the situation when the monitor is looking at the advertising LCD screen. [Diagram 2] An example of a monitor for viewing ad distribution on a computer. [Diagram 3] An example of ad delivery being viewed on a smartphone or iPhone (registered trademark). [Figure 4] An example of a newspaper advertisement. [Diagram 5] An example diagram of a subject monitor holding a saliva-collecting swab in his or her mouth. [Figure 6] Diagram of the human saliva ORP measuring device. [Figure 7] A chart quantifying human saliva ORP physical condition as a health indicator. [Figure 8] Graph of changes in human saliva ORP as a severe symptom. [Figure 9] A graph of human saliva ORP stress quantification as a health indicator. [Figure 10] Correlation diagram between human saliva ORP and the autonomic nervous system. [Figure 11] A flow chart showing the healing effect of advertising based on the oxidation-reduction ORP values ​​before and after viewing. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0014] Figure 1 shows a liquid crystal device 1, a monitor 3 on which advertisements displayed on the liquid crystal are viewed while relaxing in a room, and a video and audio screen 2 for producing advertisements. The monitors 3 viewing the advertisements are prepared to vary in age from children to adults, and are both male and female. A human saliva ORP measuring device is placed in the room to measure the difference in redox value (mV) between before and after viewing the advertisement, and the healing effect of the advertisement is visualized in terms of the ORP value, a health index.

[0015] Figure 2 shows monitors 3 viewing advertisements 4 delivered to desktop and laptop computers. The monitors 3 viewing the advertisements 4 are prepared to cover a wide range of ages, from children to adults, and both males and females. The difference in the reduction value (mV) of the ORP value of human saliva before and after viewing the advertisement is used to confirm the reliability of the advertisement expression, the effect of the advertisement felt as pleasant or unpleasant, and its impact on health. The method visualizes the healing effect of the advertisement with the ORP value, a health index, by accumulating the difference in the reduction value (mV) of the ORP value of the saliva of the monitor before and after viewing the advertisement.

[0016] Figure 3 shows a person relaxing with their smartphone in a room watching advertisements. "iPhone (registered trademark)" Monitor 3 watches 5 advertisements delivered on the day of the advertisement, and other monitors who watch advertisements in an internet environment (not shown) will be prepared with a range of ages from children to adults, and both sexes. The method visualizes the ORP value, a health index, to evaluate the reliability of the advertisement expression and the superiority or inferiority of the healing effect of the advertisement, which is perceived as comfortable or unpleasant, by the reduction value difference (mV) of human saliva ORP value before and after watching the advertisement.

[0017] Figure 4 shows an example of a newspaper advertisement. Monitor 3 is looking at an advertisement in a newspaper, and advertisement 4-a is in the newspaper. In this way, the method visualizes the healing effect of advertisements in print media such as newspapers and magazines using the ORP value, a health index.

[0018] Figure 5 describes the method of collecting saliva from a subject. Before and after viewing an advertisement, the monitor 3 has the subject hold a cotton swab 7 designed specifically for soaking in human saliva in his or her mouth. In this case, the cotton part 6 of the swab is placed in the center of the tongue with the mouth closed, and saliva is collected when the cotton part of the swab is sufficiently soaked with saliva. The difference in the reduction value (mV) of the human saliva ORP value of the monitor 3 before and after viewing the advertisement is used to visualize the reliability of the advertisement expression and the superiority or inferiority of the healing effect of the advertisement that is perceived as comfortable or unpleasant, using the ORP value as a health index.

[0019] FIG. 6 is a diagram of a human saliva ORP measuring device that visualizes the health impact of the healing effect of the advertisement of the present invention. A coating was formed on the surface of the indicator electrode (platinum electrode) by a graphene oxide solution with magnetic properties that was not previously mixed into human saliva solutions, and the coating could not be removed by washing and wiping with purified water. After repeated investigations into this difficult problem, the flexible metallic properties of pure gold were noticed, and it was discovered that the surface could be delicately peeled off by washing and wiping, and the indicator electrode was made into a pure gold electrode. This made it possible to accurately capture information on the saliva, which is the sample liquid of the subject in the present invention. By improving and evolving the indicator electrode (pure gold electrode), a human saliva ORP measuring device 36 was able to realize a method for visualizing the superiority or inferiority of the healing effect of the advertisement of the present invention using the ORP value, a health index. The human saliva ORP measuring device 36 is equipped with three measurement boxes 42 each having the same configuration between the two electrodes, the reference electrode 32 and the indicator electrode 26. The enlarged view of the bubble shows the configuration between the reference electrode (silver-silver chloride) 32 and the indicator electrode (pure gold electrode) 26. The two opposing reference electrodes 32 and indicator electrodes 26 calculate the electrolyte concentrations of all saliva components and the activity ratios of oxidized and reduced substances, and measure the potential difference between oxidation and reduction. A minute amount of KCl solution 34 is drawn into the liquid junction 30 by capillary action between the KCl solution 34 and the saliva-impregnated cotton part 23 through the liquid junction 30, which serves as the contact point between the saliva 23 impregnated in the cotton swab and the reference electrode serving as the opposing electrode, and positive and negative electrons of the saliva ORP are exchanged between the saliva 23 impregnated in the cotton swab and the reference electrode serving as the opposing electrode. Positive and negative electrons are exchanged via the KCl solution 34 between the two electrodes, the reference electrode 32 and the indicator electrode 26, and the oxidation-reduction potential (mV) potential difference is calculated and the measurement result is displayed on the LCD at 39. It consists of a tank lid 33 for storing the KCl solution, the shaft 22 of the saliva-impregnated cotton swab, the cotton part 23 of the saliva-impregnated cotton swab, the sample tank base 24 into which the saliva-impregnated cotton swab is inserted, and 25 where the saliva-impregnated cotton swab 23 and the head part of the indicator electrode 26 come into contact, and the indicator electrode 26 is fixed and adhered to the bottom 29 of the sample tank.These include a point 27 where the indicator electrode 26 and lead wire 28 are glued and connected, a point 31 where the reference electrode 32 and lead wire 28 are glued and connected, an oxidation-reduction potential mV measuring unit 35 that calculates the potential difference by the exchange of positive and negative electrons between the reference electrode 32 and indicator electrode 26 via a KCl solution, a start button 38 to start measurement, a measurement result print button 37, an LCD unit 39 that displays the measurement results by the oxidation-reduction potential mV measuring unit 35 that calculates the potential difference, an LCD unit 40 that displays the year and time, a thermal print 41 of the measurement results, and the configuration between the reference electrode and indicator electrode is provided in three measurement boxes 42.

[0020] FIG. 7 is a diagram of human saliva ORP physical condition quantification as a health index published in a paper by Igaku Shoin, showing that the redox boundary range value of human saliva is 40 to 50 mV. Thus, in the present invention, if the ORP value of the human saliva before and after viewing the advertisement is 40 mV or less in the redox boundary range value of the human saliva, the body of the human subject is reduced and in good physical condition. If it is 50 mV or more, it can be determined that the body of the human subject is oxidized and in poor physical condition. If the ORP value of the saliva indicates a value within the redox boundary range value, the ORP value of the human saliva obtained by the initial measurement as a follow-up and the ORP value of the human saliva after a predetermined time have passed can be compared as a follow-up observation, and if the ORP value of the saliva after the predetermined time has passed is lower, it can be determined that the body is in good physical condition, and if it is higher, it can be determined that the body is in poor physical condition.

[0021] Figure 8 will be explained. This is a diagram of human saliva ORP changes as a severe symptom, and like Figure 7, it is an 8-year ORP change in a case of multiple sclerosis, thyroid disorder due to allergy, and extreme electromagnetic hypersensitivity, both published in the July 2009 issue of Igaku-Shoin. In this way, it is not only seen as an example of a severe case, but also clearly shows that the influence of food on physical condition and the influence of electromagnetic waves on physical condition can take several months or years from a good ORP value to the onset of poor physical condition, while the period of time for physical condition to improve gradually over several months or years. From this, if daily eating habits are spent in a way that oxidizes the body for many years, the condition progresses without subjective symptoms, and suddenly the patient falls into a severe symptom of being taken to the hospital by ambulance and losing orientation. Using the Internet using information terminal devices such as personal computers and smartphones, which are indispensable in the lives of people living in modern times, it has become commonplace in daily life to obtain various information and contact family, friends, and acquaintances. Elderly people are no exception to the use of the Internet, and today, Internet usage among all people aged 6 to 80 years and older is 79.8%. It is predicted that Internet usage will continue to increase in the future. In this environment, taking into consideration that general consumers will increasingly use print media and the Internet to select products based on advertisements, we have placed importance on the impact on health of accumulating product selections based on advertisements that are used repeatedly every day, and have come up with a method to visualize the superiority or inferiority of the healing effect of advertisements using the ORP value, a health index.

[0022] FIG. 9 will be explained. This is a diagram of human saliva ORP stress quantification as a health index. As described in the explanation of FIG. 6, a coating was formed on the indicator electrode surface by graphene oxide solution, which has magnetic properties and has not been mixed into human saliva solutions in the past, and the coating could not be removed by cleaning and wiping with purified water. After repeatedly pursuing this difficult problem, we focused on the flexible metallic properties of pure gold and discovered that the surface can be delicately peeled off by cleaning and wiping, and made the indicator electrode a pure gold electrode. Furthermore, since the purified water used for cleaning and wiping is passed through an ion exchange resin filter, it was found that a coating was formed on the indicator electrode, preventing positive and negative electronic information. In addition, it was found that the tissue paper used for wiping contains bleach and fluorescent dye, which creates a coating on the indicator electrode, preventing positive and negative electronic information. By using distilled water and tissue paper that do not go through these manufacturing processes, it became possible to accurately measure the ORP value, a health index, and to measure the mental stress level and the superiority or inferiority of the healing effect of the advertisement of the present invention. The human saliva ORP value shown in Figure 7 is a numerical limit of 40-50mV, which is a human physical condition ORP boundary range. The ORP value of human saliva is produced by the submandibular gland in the oral cavity, and contains albumin, lysozyme, cortisol, IgA, lactoferrin, gastin, and other local saliva components. The human saliva ORP obtained from these saliva components has a stress level boundary range of plus or minus 0mV to plus 30mV, as shown in Figure 8, which was published in the book "Ten no Kori". This stress level measurement was reviewed by the Ministry of Health, Labor and Welfare, and on January 11, 2022, the three items of stress level measurement and drug screening level measurement were officially approved in addition to the already approved physical condition measurement, and are clearly stated in the medical device attachment for the human saliva ORP measurement device "ORPreader", a human medical device certified by the Ministry of Health, Labor and Welfare. When the ORP value of local saliva collected from the submandibular gland, which is a human sample fluid, is within the stress level boundary range of 0-30mV, if the ORP value of the saliva measured over time during follow-up observation is lower than the initial measured value, it indicates a decrease in stress in the body's reducing state. Conversely, if the ORP value is higher, it indicates an increase in stress in the body's oxidizing state.As with the physical condition shown in Figure 5, when the stress level ORP boundary range value is below ±0 mV, it can be determined that there is no stress. On the other hand, when it is above ±30 mV, it can be determined that there is stress.

[0023] Figure 10 is a correlation diagram between the oxidation-reduction potential (ORP) of human saliva and the autonomic nervous system. It is known by doctors who have clinically examined human saliva ORP that saliva is produced through blood. We focused on utilizing a human saliva oxidation-reduction potential (ORP) measuring device to count health-oriented advertisements in advertising production media, and by quantifying it with powerful data sensing called the human saliva ORP physiological health index, we have become able to objectively grasp whether the body is in a redox state, in good health, or in an oxidative state, in poor health.

[0024] FIG. 11 is an example of a flow chart that visualizes the superiority or inferiority of the healing effect of an advertisement by the ORP of a health index. A human saliva ORP value measuring device 36 and a monitor are placed in a test room that serves as a base 9 for visualizing and aggregating the superiority or inferiority of the healing effect of a health-superior advertisement by the ORP of a health index. This is a monitor implementation verification 10 for measuring the human saliva ORP of physical condition, and a monitor implementation verification 11 for measuring the human saliva ORP of stress level. As a result, each is measured by a human saliva ORP measuring device 12. Next, a way of viewing the healing effect of a health-superior advertisement 13 is prepared by preparing eight or more monitors by age and sex for each target advertisement that will have a healing effect by the advertisement. The reduction value, which is the ORP value of the human saliva before watching the advertisement and the ORP value after watching the advertisement in the negative direction, is the healing effect of the health-superior advertisement. Therefore, if the ORP value of the human saliva after watching the advertisement shows an oxidation value that increases in the positive direction, the advertisement has no healing effect. Then, in the case of multiple advertisement works, the ranking of the healing effect of the advertisement is determined in order of the total ORP value of the whole subjects whose human saliva ORP value after viewing the advertisement is negative compared to before viewing the advertisement. However, in the case of multiple advertisement works, if 30% or more of the total number of monitors for each advertisement, for example, 3 or more out of 8 people, show a positive ORP value, the advertisement has no healing effect. Even in the case of single or multiple advertisement works, the ranking of the healing effect of the advertisement is determined in order of the healing effect of the advertisement in the case of 70% or more of the whole subjects (monitors), for example, 6 or more out of 8 people, show a negative ORP value after viewing the advertisement compared to before viewing the advertisement. However, if 30% or more of the whole subjects, for example, 3 or more out of 8 people, show a positive ORP value, the advertisement has no healing effect. EXAMPLES

[0025] Table 1 shows the implementation verification of immersive advertising. In the present invention, the term immersive advertising refers to advertising that allows the viewer to watch the target advertisement calmly and with concentration without being distracted by other things. The method of visualizing the superiority or inferiority of the healing effect of 15-second product advertisements (five advertisements, A to E) by the ORP value of health index, was carried out by placing a human saliva ORP value measuring device and subjects (four monitors) who viewed the advertisements at a Tokyo base as one of the bases, with the view of establishing bases nationwide to tally the superiority or inferiority of the healing effect of the advertisements of the present invention, taking into consideration regional characteristics, and conducting verification by measuring the physical condition. The saliva ORP measurement results, which are experienced by the body before and after viewing the advertising production, are shown by the difference in the ORP value range between the saliva ORP value before viewing the advertisement and the ORP value after viewing the advertisement, and the method of visualizing the superiority or inferiority of the healing effect of the advertisement from the ORP value of health index, was focused on. Table 1 shows the implementation verification of the healing effect of the health-superior advertisements in five cases, A, B, C, D, and E, of 15-second advertisements. The healing effect of health-oriented advertisements is determined by the reduction value, which is a decrease in the ORP value after viewing compared to the ORP value before viewing. Therefore, if the human saliva ORP value after viewing shows an oxidation value that increases to the positive side, it is considered that the advertisement has no positive effect on health, regardless of the difference in the oxidation-reduction value before and after viewing. According to the data shown in Table 1, the total reduction value of the 15-second B advertisement, which ranked first, was 335mV, the total reduction value of the 15-second C advertisement, which ranked second, was 158mV, the total reduction value of the 15-second D advertisement, which ranked third, was 135mV, and the total reduction value of the 15-second E advertisement, which ranked fourth, was 64mV, showing the rankings of the healing effect of advertisements from first to fourth. The 15-second advertisements B, C, D, and E are selected as having a health advertising advantage because, regardless of the ranking of health index, the ORP value after viewing the advertisement was reduced compared to before viewing the advertisement for a ratio of 70% or more of the total number of monitors. In the case of the 15-second A advertisement, two out of four people (50%) showed oxidation values ​​that increased the ORP value of human saliva to the positive side, so it was understood that the health advertisement had no superiority, regardless of the total reduction value or ranking. In this way, the method of the present invention clearly visualizes the superiority or inferiority of the healing effect of the advertisement in the ORP value, a health index, by the largest total ORP value for each advertisement viewed.

[0026] [Table 1]

[0027] Table 2 shows the implementation verification of immersive advertising. The method of visualizing the superiority or inferiority of the healing effect of a 3-minute video product advertisement (five advertisements, 1 to 5) using the ORP value, a health index, was implemented and verified in terms of physical condition by placing a human saliva ORP value measuring device and four monitors who watched the advertisements at the Tokyo base. The saliva ORP measurement results experienced by the body before and after watching the advertising product, which are seen as the ORP value range difference between the saliva ORP value before watching the advertisement and the ORP value after watching the advertisement, are used to focus on the method of visualizing and judging the count of the advertising effect from the ORP value, a health index, and are explained in Table 2 as an example of how to view the ranking of health-superior advertisements in the case of a 3-minute video advertisement and five advertisements, 1 to 5. The reduction value, where the ORP value after watching falls to the negative side compared to the ORP value before watching, is the health-superior advertisement count. Therefore, if the human saliva ORP value after watching shows an oxidation value that rises to the positive side, it is understood that the advertising effect has no positive effect on health regardless of the difference in oxidation-reduction value. According to the data shown in Table 2, the total return value of the 1st place 3-minute video-1 ad was 162mV, the 2nd place 3-minute video-4 ad was 151mV, the 3rd place 3-minute video-3 ad was 72mV, and the 4th place 3-minute video-5 ad was 69mV, showing the rankings of the healing effects of the ads from 1st to 4th. For 3-minute video ads 1, 3, 4, and 5, regardless of the ranking of the health index, the ORP value was on the return side after watching the ad compared to before watching it for a ratio of more than 70% of the total number of monitors, so it can be understood that there is a superiority of health advertising. In the case of 3-minute video ad 2, 2 out of 4 people (50%) showed an oxidation value that increased the human saliva ORP value to the positive side, so regardless of the total return value and ranking, it can be understood that there is no superiority of health advertising. In this way, the superiority or inferiority of the healing effect of the advertisements of the present invention could be clearly visualized using the ORP value, a health index, by the largest total ORP value of the reduction value difference for each advertisement viewed.

[0028] [Table 2]

[0029] Table 3 shows the implementation verification of immersive advertising. The method of visualizing the count of the advertising effect of 30-second video product advertisements (five advertisements A to E) using the ORP value, a health index, was verified by placing a human saliva ORP value measuring device and four monitors who watched the advertisements at the Tokyo base and verified the stress level. The saliva ORP measurement results experienced by the body before and after viewing the advertising product, which are seen as the difference in ORP value range between the saliva ORP value before viewing the advertisement and the ORP value after viewing the advertisement, are used to focus on the method of visualizing the superiority or inferiority of the healing effect of the advertisement from the ORP value, a health index, and are explained in Table 3 as an example of how to view the health-superiority advertising count ranking for five 30-second video product advertisements A, B, C, D, and E. The healing effect of the health-superiority advertisement is determined by the reduction value, which is the ORP value before viewing that falls to the negative side. Therefore, if the human saliva ORP value after viewing shows an oxidation value that rises to the positive side, it is understood that there is no healing effect due to the advertisement that has a positive effect on health, regardless of the difference in oxidation-reduction value. According to the data shown in Table 3, the total reduction value of the 30-second A advertisement, which ranked first, was 296 mV, the total reduction value of the 30-second C advertisement, which ranked second, was 143 mV, the total reduction value of the 30-second E advertisement, which ranked third, was 115 mV, and the total reduction value of the 30-second D advertisement, which ranked fourth, was 41 mV, showing the rankings of health advantages from 1st to 4th based on the ad count. The 30-second product ads A, C, D, and E were selected as having a health advertising advantage, regardless of the ranking of the health index, because the ORP value showed a reduction side after watching the advertisement compared to before watching it in a ratio of 70% or more of the total number of monitors. In addition, in the case of the 30-second product ad B, 2 out of 4 people (50%) showed an oxidation value that increased the human saliva ORP value to the positive side, so it was selected as not having a health advertising advantage, regardless of the total reduction value and ranking. In this way, the superiority or inferiority of the healing effect of the advertisements of the present invention could be clearly visualized using the ORP value, a health index, by the largest total ORP value of the reduction value difference for each advertisement viewed.

[0030] [Table 3]

[0031] Table 4 shows the implementation verification of immersive advertising. A method for visualizing the superiority or inferiority of the healing effect of a 3-minute video product advertisement (five advertisements, 1 to 5) using the ORP value, a health index, was implemented and verified by placing a human saliva ORP value measuring device and four monitors who watched the advertisements at the Tokyo base and verified by stress level. The saliva ORP measurement results experienced by the body before and after viewing the advertising product, which are seen as the ORP value range difference between the saliva ORP value before viewing the advertisement and the ORP value after viewing the advertisement, are used to focus on a method for visualizing the superiority or inferiority of the healing effect of the advertisement from the ORP value, a health index, and are explained in Table 4 as an example of how to view the health-superior advertisement count ranking for five three-minute video advertisements, videos 1 to 5. The reduction value, where the ORP value after viewing drops to the negative side compared to the ORP value before viewing, is the health-superior advertisement count. Therefore, if the human saliva ORP value after viewing shows an oxidation value that rises to the positive side, it is considered that there is no positive effect on health and no healing effect from the advertisement, regardless of the difference in oxidation-reduction value. According to the data shown in Table 4, the total return value of the 3-minute video-4 ads in the first place was 220mV, the total return value of the 3-minute video-2 ads in the second place was 158mV, the total return value of the 3-minute video-5 ads in the third place was 107mV, the total return value of the 3-minute video-1 ad in the fourth place was 78mV, and the total return value of the 3-minute video-3 ads in the fifth place was 44mV, showing the superiority of the healing effect of the advertisements in the health superiority rankings 1st to 5th. Regardless of the ranking of the health index, the ORP value of the 3-minute video product advertisements 1 to 5 was shown on the return side before and after viewing the advertisements by a ratio of 70% or more of the total number of monitors, so it is understood that there is a superiority of health advertisements. In this way, the superiority of the healing effect of the advertisements of the present invention could be clearly visualized by the ORP value of the health index from the largest ORP value total of the return value difference for each advertisement viewed.

[0032] [Table 4]

[0033] Table 5 shows the implementation verification of immersive advertising. A 10-minute recruitment video (a video in which a company promotes the work environment and leads to job offers) was used to visualize the superiority or inferiority of the healing effect of the advertisement using the ORP value, a health index, and the physical condition and stress level were measured by eight monitors who watched the 10-minute recruitment advertisement video. As shown in Table 5, the physical condition and stress level of the eight monitors who watched "Advertisement-1" showed that more than 75% of the monitors showed a reduction value in which the ORP value after watching was lower to the negative side compared to the ORP value before watching, and it was understood that the advertisement had a healing effect due to its health advantage. Therefore, if the ORP value of human saliva after watching shows an oxidation value that increases to the positive side, regardless of the difference in the oxidation-reduction value before and after watching, there is a positive effect on health and no healing effect due to the advertisement. In terms of physical condition, the reduction value difference before watching compared to after watching was an average of 21 mV reduction, and a maximum of 98 mV reduction. Therefore, it is understood that the health advertisement has a physical condition advantage. In terms of stress level, the difference in reduction value before and after viewing was an average of 22 mV reduction, with a maximum reduction of 71 mV. Therefore, it is understood that health advertising has a superiority in stress level. In this way, even in the case of the recruitment advertisement, the difference in reduction value before and after viewing allowed the superiority or inferiority of the healing effect of the advertisement of the present invention to be clearly visualized using the ORP value, a health index.

[0034] [Table 5]

[0035] Table 6 shows the implementation verification of "Advertisement-2" immersive advertising. A method for visualizing the superiority or inferiority of the healing effect of a 10-minute company concept video (a video to convey abstract concepts such as the company's philosophy and vision, and the thoughts put into products and services to users) advertising using the ORP value, a health index, was implemented by measuring the physical condition and stress level of eight monitors who watched the 10-minute company concept video. As shown in Table 6, the physical condition and stress level of the eight monitors who watched "Advertisement-2" were both understood to have a healing effect due to the health-superior advertising when the ORP value after watching the video was reduced to the negative side compared to the ORP value before watching for more than 70% of the monitors. Therefore, if the ORP value of human saliva after watching the video shows an oxidation value that increases to the positive side, it is understood to have a positive effect on health and no healing effect due to the advertising, regardless of the difference in the oxidation-reduction value before and after watching the video. In terms of physical condition, the reduction value difference before and after watching the video was an average of 30 mV reduction, and a maximum of 70 mV reduction. Therefore, the health advertising is selected as having a physical condition superiority. In terms of stress level, the difference in reduction value before and after viewing was an average of 31mV reduction, with a maximum reduction of 44mV. Therefore, the health advertisement is selected as having superiority in stress level. In this way, even in the company concept advertisement, the superiority or inferiority of the healing effect of the advertisement of the present invention could be clearly visualized by the ORP value, a health index, from the difference in reduction value before and after viewing.

[0036] [Table 6]

[0037] Table 7 is a table that visualizes the superiority or inferiority of the healing effect of print media advertising in the implementation verification before and after viewing newspaper advertisements of companies A and B for 3 minutes using the health index ORP. Furthermore, it is a table that visualizes the superiority or inferiority of the healing effect of print media advertising in the implementation verification before and after viewing magazine advertisements of companies A and B for 3 minutes using the health index ORP. As shown in Table 7, even today, when digital media is developing, print media is chosen by many companies as an advertising medium for groups that value reliability and physical substance. In particular, reliability is required for elderly groups and groups with specific hobbies. In the future, it is considered that digital transfer methods will be developed that convey printed advertisements with messages in the form of photographic images, and by having people view digitally transferred printed media advertisements and printed advertisements posted on the streets, in cars, and in airplanes, it is expected that printed media advertisements will have the effect of making a strong impression on consumers through overlapping viewing, in linking the advertising content. We conducted a study focusing on a method of visualizing the healing effects of both print media advertisements, which are printed advertisements that are illuminated with light, and digital advertisements, which are viewed through light transmitted through them, using the health index ORP.

[0038] [Table 7]

[0039] Tables 1 and 2 show the ranking of the healing effects of advertisements based on physical condition measurements, while Tables 3 and 4 show the ranking of the healing effects of advertisements based on stress level measurements. Tables 5 and 6 focus on determining the ranking of health advantages based on the ranking of healing effects of advertisements based on two measurement items, physical condition measurement and stress level measurement, to determine whether the advertisements have a positive impact on health according to the present invention. Table 7 considers that in the future, digital transfer methods will be developed to transmit printed media advertisements in the form of photographic images along with messages, in order to increase the synergistic effect of double viewing by linking printed advertisements on the street or in a car with digital image transfer of printed media advertisements. The reason for this is that it is believed that measuring the physical condition of saliva ORP can determine the ranking of health superiority based on whether it has a positive impact on the physical condition of the entire body, such as the movement of the limbs, mental activity, vision, hearing, the function of the internal organs, and also on the physical condition of the entire body, such as the structure of the limbs, parts of the limbs, and parts of the heart (valves, etc.); on the other hand, it is believed that measuring the stress level of saliva ORP can determine the ranking of health superiority based on whether it has a positive impact on the mental aspect.In order to prove a method that has never been seen before of clearly visualizing the superiority or inferiority of the healing effect of advertising on the physical and mental mind and body using the ORP value, a health index, an actual verification was carried out to determine the superiority or inferiority of the healing effect of advertising, as shown in Tables 1 to 7.

[0040] The criteria for understanding the health index of the healing effect of the advertisement of the present invention will be described. The reduction value in which the ORP value after viewing falls to the negative side compared to the ORP value before viewing is an advertisement with a healing effect due to the reduction advantage. Therefore, if the ORP value of human saliva after viewing shows an oxidation value that rises to the positive side, there is no positive effect on health and no healing effect due to the advertisement, regardless of the difference in the oxidation-reduction value before and after viewing. Then, as 1, regardless of the ranking of the health index, an advertisement that shows an ORP value on the negative (mV) reduction side after viewing the advertisement by 70% or more of the total number of monitors who viewed the advertisement compared to before viewing the advertisement is understood to have a "health advertising advantage". As 2, regardless of the ranking of the health index, an advertisement that shows an ORP value on the positive (mV) oxidation side after viewing the advertisement by 30% or more of the total number of monitors who viewed the advertisement is understood to have a "health advertising advantage". Thirdly, when multiple product advertisements created for the same product are viewed and compared to determine the ranking of health indexes, based on the understanding of 1 and 2 above, the ranking of the healing effect is determined by visualizing the superiority or inferiority of the healing effect of the advertisement using the ORP value of the health index, which is the sum of the ORP values, which show the reduction side in the negative (mV) direction before and after viewing the advertisement.

[0041] Here, the principle and effect of the saliva ORP measuring device used to verify the effect of the present invention will be described. The principle of oxidation-reduction potential is a value that expresses the difference between the oxidizing power and reducing power of ORP (Oxidation Reduction Potential) as a potential difference. Oxidation is a chemical reaction that loses electrons, specifically a reaction in which oxygen is combined with a substance, or a reaction in which hydrogen is taken from a substance. Reduction is a chemical reaction that receives electrons, specifically a reaction in which oxygen is taken from a substance, or a reaction in which a substance is combined with hydrogen. The activity ratio of oxidized and reduced forms in saliva, which is a substance in the human body, is measured, and at least a reference electrode and a working electrode are provided, and the redox reaction is measured using saliva, which is a sample solution that is in contact with the working electrode, to express the potential difference of the level of oxidizing power and reducing power, which indicates whether the oxidizing power is strong or the reducing power is strong.

[0042] In the conventional water quality ORP measuring device and human saliva ORP measuring device, the indicator electrode that receives the information of the solution is a platinum electrode, and since saliva is a highly adhesive solution, there is currently a lot of saliva containing graphene oxide mixed in the saliva components of vaccine recipients. The graphene oxide causes the saliva containing the graphene oxide, which is the sample liquid, to adhere to the platinum electrode surface of the working electrode, and when the working electrode surface dries, the oxide film cannot be completely removed by washing or wiping with conventional purified water that is free of impurities, resulting in a problem of a large difference in the reproducibility of the saliva ORP value of the same solution. The saliva containing the graphene oxide mixed in the components of human saliva was not anticipated. Therefore, by evolving the indicator electrode into a pure gold electrode to make a human saliva ORP measuring device, the advertising effect of the health index of the present invention was visualized and confirmed.

[0043] The target advertising media are web advertising, internet advertising, digital advertising, and print media advertising. The reason why the expression "watching the advertisement" is used in the present invention is that the aforementioned advertisements include liquid crystal video and still image advertising, and if the advertisement includes sound, the visual and auditory functions of the five senses are also activated at the same time. The expression "viewing" includes the meanings of watching and listening. The method is a method for visualizing the superiority or inferiority of the healing effect of the advertisement from the ORP value of the health index by the redox value range of the human saliva ORP value before and after viewing the advertising medium. In other words, it can be confirmed that the healing effect of the advertisement is increased by the reduction ORP value difference, where the saliva ORP value after viewing is lower in the negative direction than before viewing. Conversely, it can be confirmed that the healing effect of the advertisement is decreased by the oxidation ORP value difference, where the saliva ORP value after viewing is higher in the positive direction than before viewing. The total reduction value of the human saliva ORP value of the subjects before and after viewing the advertisements of the multiple advertising works produced was used to determine the reliability of the advertising expression, and the healing effect of the advertisements that were felt to be comfortable or unpleasant, based on the total reduction value of the saliva ORP value. The subjects in each of the 46 prefectures in Japan were assigned to each region, and while taking into account the characteristics of each individual, human saliva ORP measuring devices and subjects (monitors) who viewed the advertisements were placed at multiple locations to tally up the superiority or inferiority of the healing effect of the advertisements. Unlike conventional advertising counting, the superiority or inferiority of the healing effect of the advertisements on health indexes can be objectively grasped by quantifying it with powerful data sensing called the human saliva ORP physiological health index. When the parasympathetic nervous system becomes dominant, the human saliva ORP value becomes an index that quantitatively indicates the state of relaxation and concentration, and although there are individual differences, unlike other bioindices (heart rate variability and brain waves), it is easy to grasp the degree of concentration and immersion as an impact on health over time. Even now, when digital media is developing, print media is chosen by many companies as an advertising medium for people who value reliability and physical substance. In particular, reliability is required for the elderly and those with specific hobbies. It is considered that in the future, digital transfer methods will be developed that convey printed advertisements with messages in the form of photographic images, and by having people view the digitally transferred printed advertisements and the printed advertisements posted on the streets, in cars, and in airplanes, it is expected that the printed advertisements will leave a strong impression on consumers through overlapping viewing, as the advertising content will be linked.Therefore, we thought it was important to visualize the healing effect of print media advertising using the health index ORP.

[0044] The applicant of the present invention has already applied for the following patents (e.g., Patent No. 6142122, Patent No. 6251878, Patent No. 6253171, Patent No. 6454836, Patent No. 7065236, Patent No. 7065247, Patent No. 7282990, Patent No. 7336166) which confirm the effects on human health.

[0045] The reason why the advertising effect of the present invention is used as a method to confirm the health impact will be described. A health indicator is a quantifiable characteristic that researchers use as supporting evidence to explain the health of a population. It is known that a survey method is used to collect information on a population sample, and statistical analysis is used to suggest the health status of the population. In the present invention, a health indicator is derived using a human saliva ORP measuring device. Until now, even if the product being advertised was a product that had a health impact of concern in order to achieve sales results, the health impact of the product after the consumer purchased it was ignored, and the product's functionality and visual appearance calculated from its competitive advantage were often appealed, without mentioning the disadvantage of the health impact. In advertising production, we believe that it is necessary to falsely represent things that are clearly bad for the health of humans, animals, and plants as being problem-free. When sales and the number of views are used to evaluate advertising production, colors, light, characters, animals, backgrounds, etc. tend to be mainly used with strong afterimage stimuli, and comfortable expressions have been excluded. The reality is that there have been many cases where people have become ill as a result of trusting the advertising media and continuing to use the advertised product. Therefore, rather than just lamenting this situation, we should be proactive and cooperate with each other to create products and advertisements that prioritize the health effects on consumers. If the products introduced in the advertisements have a positive effect on health, the products will be used by consumers for a long time, and the development company will be able to obtain the trademark for the product name and continue to use the trademark. If the product that has a concern about the impact on health is a false product that is based on image, even if sales temporarily increase due to the advertisement, if the true health problems are revealed, the development company's trust and the product name will have to be withdrawn from the market. We believe that by visualizing and judging the superiority or inferiority of the healing effect of the advertisement of the present invention using the ORP value, a health index, it will lead to the creation of products that allow everyone to live a healthy life. [Industrial Applicability]

[0046] We worked on a method to visualize the healing effect of advertisements that incorporate a health perspective into the information itself using the ORP value, a health index. We believe that this will lead to the creation of a healthy environment for humans, animals, and plants, and will greatly contribute to healthy living. [Explanation of symbols]

[0047] 1. Liquid crystal device. 2. Advertising produced video and audio screens. 3. Monitors who watch ad broadcasts. 4. Advertisements delivered to your computer. 4-a Newspaper advertisements. 5. Smartphone and "iPhone (registered trademark)" Advertisements delivered to. 6. The cotton part of the cotton swab. 7. Cotton swabs specifically designed for impregnation with human saliva. 9. A base for compiling data on the healing effects of advertising. 10. Verification of monitor implementation to measure human saliva ORP to determine physical condition. 11. Verification of monitor implementation to measure human saliva ORP for stress level measurement. 12. Measure the ORP of the test fluid, human saliva, using a human saliva ORP measuring device. 13. How to view health-oriented ad count rankings. 14. Selection of advertising effectiveness superiority ranking when there are multiple advertising works. 15. Selection of advertising effectiveness superiority ranking when advertising work is single. 22 Saliva-impregnated cotton swab shaft. 23 The cotton part of a saliva-impregnated cotton swab. 24 The base of the sample tank where the cotton swab is inserted. 25 The head of the indicator electrode (pure gold electrode) that comes into contact with the saliva-impregnated cotton swab. 26 Indicator electrode (pure gold electrode). 27 The point where the indicator electrode and lead wire are connected. 28 Lead Wires. 29 Bottom of sample tank. 30 Liquid junction. 31 The part that is glued and connected. 32 Reference electrode (silver-silver chloride). 33 Tank lid for storing KCl solution. 34 KCl solution. 35 Oxidation-reduction potential mV calculation measurement section. 36 Human saliva ORP measuring device. 37 Measurement result print button. 38 Start button to begin measurement. 39 LCD display that displays the measurement results. 40 LCD displaying the year and time. 41 Thermal printout of measurement results. 42 Measurement box.

Claims

1. To examine the health effects before and after viewing the advertisements, Using a human saliva ORP measuring device, The ORP value, which is an oxidation-reduction potential, is measured by collecting saliva from the subject before and after viewing the advertisement, and the change is obtained. The ORP value of the subject after viewing the advertisement is compared with the ORP value before viewing the advertisement, If the subject's saliva ORP value after viewing the sample showed a negative reduction compared to before viewing the sample, By that advertisement, We have confirmed that the healing effect on health, physical condition and stress recovery has improved. If the subject's saliva ORP value after viewing showed more positive oxidation than before viewing, By that advertisement, Confirm that the healing effect from the health aspect of physical condition and stress recovery has decreased, This method visualizes the healing effect of an advertisement using the ORP value, a health index, by determining the healing effect of the advertisement from the largest total ORP value, which showed a negative reduction across all subjects, after the subject viewed the advertisement compared to the ORP value before the advertisement was viewed.

2. The method for visualizing the relative merits of the healing effect of an advertisement using the ORP value, a health index, as described in claim 1, characterized in that, in order to grasp the healing effect of the advertisement, if 70% or more of the total subjects showed a negative reduction in the human saliva ORP values ​​before and after viewing the advertisement, it is grasped that the healing effect of the advertisement has health advantages, and if 30% or more of the total subjects showed a positive oxidation in the human saliva ORP values ​​before and after viewing the advertisement, it is grasped that the healing effect of the advertisement does not have health advantages.

3. A method for visualizing the superiority or inferiority of the healing effect of an advertisement using the ORP value of a health index, as described in claim 1, characterized in that the advertising media for grasping the healing effect of the advertisement are web advertising, internet advertising, digital advertising, and print media advertising.

4. The method for visualizing the superiority or inferiority of the healing effect of an advertisement using the ORP value, a health index, as described in claim 1, characterized in that the collection center for grasping the healing effect of the advertisement has a human saliva ORP measuring device for visualizing and confirming the superiority or inferiority of the healing effect of the advertisement and subjects for visualizing the superiority or inferiority of the healing effect of the advertisement at multiple locations to grasp the healing effect of the advertisement.

Images