Information Processing Apparatus, Information Processing Method, and Information Processing Program

Abstract

Evaluating the empathy of other users towards the support activities by the user. 【Solution means】 A user registration unit for registering user information and the user's support target, a user evaluation unit for evaluating users who have posted on the social networking service regarding the support target according to the degree of empathy from users other than the posting user for the post, and a provision unit for providing the user with a reward according to the evaluation by the user evaluation unit, and an information processing apparatus provided with the above is provided.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] In the above technical field, Patent Document 1 discloses a technique for classifying the levels of fans and providing comments. Patent Documents 2 and 3 disclose techniques for evaluating the evaluation of a customer as a fan in consideration of various information.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Patent Document 2

Patent Document 3

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, the techniques described in the above documents do not evaluate the empathy from other users towards the support activities by the user.

[0005] An object of the present invention is to provide a technique for solving the above problems.

Means for Solving the Problems

[0006] To achieve the above object, the information processing apparatus according to the present invention includes a user registration unit for registering user information and a support target of the user, the user who has posted on a social networking service regarding the support target, the degree of empathy from a user different from the user who has made the post with respect to the post At least any one of the number of "likes", the number of comments, the number of shares, and the number of follows as suchAccording to the evaluation, a user evaluation unit, A display control unit for displaying the evaluation by the user evaluation unit for each support target together with the support target; and a providing unit that provides the user with a reward according to the evaluation by the user evaluation unit, is an information processing apparatus.

[0007] To achieve the above object, an information processing method according to the present invention includes: a user registration step in which a user registration unit registers user information and the user's support target; a user evaluation step in which a user evaluation unit evaluates the user who has posted on a social network regarding the support target according to the degree of empathy from a user different from the user who made the post with respect to the post; At least any one of the number of "likes", the number of comments, the number of shares, and the number of follows as such and a providing step in which a providing unit provides the user with a reward according to the evaluation in the user evaluation step. A display control step for the display control unit to display the evaluation by the user evaluation unit for each support target together with the support target; It includes.

[0008] To achieve the above object, an information processing program according to the present invention causes a computer to execute: a user registration step for registering user information and the user's support target; a user evaluation step for evaluating the user who has posted on a social network regarding the support target according to the degree of empathy from a user different from the user who made the post with respect to the post; At least any one of the number of "likes", the number of comments, the number of shares, and the number of follows as such and a providing step for providing the user with a reward according to the evaluation in the user evaluation step. A display control step for displaying the evaluation by the user evaluation unit for each support target together with the support target; It is an information processing program.

Advantages of the Invention

[0009] According to the present invention, it is possible to evaluate the empathy from other users for the support activities by the user and give a reward.

Brief Description of the Drawings

[0010]

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Mode for Carrying Out the Invention

[0011] Hereinafter, with reference to the drawings, embodiments of the present invention will be illustratively described in detail. However, the components described in the following embodiments are merely examples, and are not intended to limit the technical scope of the present invention only to them.

[0012] In this specification, "posting" means transmitting any information onto the Internet, including images, videos, comments, etc. For example, transmission via an SNS (Social Network Service), etc. can be mentioned.

[0013] "Sympathy level" is a measure representing the degree of sympathy. For example, the reactions of other users to a user's post, such as the number of views, the number of "likes", the number of comments, the number of shares, the number of follows, the number of times the post is saved, etc. can be mentioned. "Engagement number" refers to the total number of a user's actions, and is an index indicating the number of a user's reactions and actions to a post. It is mainly the total number of the number of "likes", the number of comments, the number of shares, and the number of times the post is saved.

[0014] "Engagement rate" is a measure indicating at what rate other users have reacted with respect to the number of views of a user's post, and is represented by (Engagement number / Number of followers) × 100.

[0015] "Impression number" is the number of times a user's post has come into the sight of other users, that is, the so-called number of views.

[0016] The "support target" refers to what is commonly known as one's "favorite", including all things that can be the target of a user's support, such as people, events. For example, it includes types of sports (soccer, baseball, rugby, tennis, e-sports, etc.), types of entertainment (go, shogi, mahjong, etc.), fields of entertainment (idols, actors, music, literature, etc.) (such as supporting an entire sport like soccer). Or, more specifically, it also includes sports teams, sports players, entertainers, influencers, composers, lyricists, writers, manga artists, chefs, singers, performers, conductors, chess players, movie works, books, anime, manga, music, etc. Furthermore, the support target also includes inorganic things such as restaurants, companies, food, factories, streets, car models, etc. In the figure, the words "favorite activity" and "favorite target" can be read as "support activity" and "support target".

[0017] [First Embodiment] The information processing apparatus 100 as the first embodiment of the present invention will be described with reference to FIG. 1. As shown in FIG. 1, the information processing apparatus 100 includes a user registration unit 101, a user evaluation unit 102, and a reward providing unit 103.

[0018] The user registration unit 101 registers user information and the user's support target. The user evaluation unit 102 evaluates users who have posted on the SNS (Social Network Service) regarding the support target according to the degree of empathy from another user different from the posting user for the post. The reward providing unit 103 provides the user with a reward according to the evaluation by the user evaluation unit 102.

[0019] According to the above configuration, it is possible to evaluate the degree of empathy from other users for the support activities by the user and give a reward. As a result, the support activities by posting can be further promoted, and new fans who empathize with the post can be increased.

[0020] [Second Embodiment] Next, the information processing system 200 according to the second embodiment of the present invention will be described with reference to FIGS. 2 to 10. As shown in FIG. 2, the information processing system 200 includes an information processing device 201, an SNS (Social Networking Service) server 210, a user terminal 220 owned by a user, and a database 230 that can communicate data with each other. The information processing device 201 includes a user registration unit 211, a user evaluation unit 212, a reward providing unit 213, a content providing unit 214, a hashtag providing unit 215, and a ranking providing unit 216. The information processing device 201 proceeds with processing while exchanging various data with the user terminal 220 and the SNS server 210 in which the empathy evaluation application 221 and the SNS application 222 are installed. The information processing device 201 further proceeds with processing while storing and reading various data in and from the database 230. In FIG. 2, the database 230 is drawn outside the information processing device 201, but the present invention is not limited to this, and the database 230 may be provided inside the information processing device 201.

[0021] The user registration unit 211 receives access from the empathy evaluation application 221 installed in the user terminal 220, and causes the empathy evaluation application 221 to display a screen for selecting user information and a support target of the user. The user information 231 and the support target data 232 acquired from the empathy evaluation application 221 are stored in the database 230.

[0022] The user evaluation unit 212 evaluates users who have posted on the SNS regarding the support target according to the degree of empathy from users other than the posting user for the post. For example, the user is evaluated using at least any one of the number of posts regarding the support target by the user, the engagement rate, and the number of engagements. In the present embodiment, as an example, the user evaluation unit 212 evaluates users who have posted via the SNS regarding the registered support target based on the number of posts and the engagement rate. The user evaluation 233 is stored in the database 230 linked to the user information 231. The empathy evaluation application 221 may have a function that allows direct posting to the SNS server 210.

[0023] The reward providing unit 213 provides a reward corresponding to the evaluation by the user evaluation unit 212 to the user. The reward is an experience-based reward related to the support target 232. The available rewards 234 are calculated according to the user evaluation 233, and are also linked to the user information 231 and stored in the database 230. The provided rewards are also linked to the user information 231 and stored in the database 230. The rewards available to the user are presented to the user via the empathy evaluation application 221. The rewards may be provided in the form of a QR code (registered trademark) for receiving rewards, a serial code, a download, etc. A method of receiving the reward by entering the serial code on a specific site is conceivable. Also, a method of once providing it as an NFT (Non-Fungible Token) and converting it into an experience-based reward may be used.

[0024] The content providing unit 214 provides the empathy evaluation application 221 with support content that can be used for posts regarding the support target 232. The support content 235 is stored in the database 230 for each support target, and is selectively transmitted to the empathy evaluation application 221 according to the user information 231 and the user's support target 232. The user receives the provided official content (such as a video) that can be processed and can be used for posting without worrying about usage permissions, etc.

[0025] The user evaluation unit 212 collects user posts from the social network using hashtags, and evaluates the user using the information regarding the posts. The hashtag 236 is prepared in the database 230 and is presented to the empathy evaluation application 221 when the user posts. The hashtag 236 may be prepared for each support target.

[0026] The hashtag providing unit 215 presents the hashtags necessary for user evaluation to the empathy evaluation application 221. The user evaluation unit 212 efficiently evaluates users and provides rewards by collecting posts embedded with the presented hashtags. Also, it becomes easier to find posts of other users who are supporting the same support target on the SNS. Conversely, embedding the specified hashtag in a post is a condition for obtaining a reward.

[0027] The ranking providing unit 216 provides the ranking as the evaluation result by the user evaluation unit 212 to the empathy evaluation application 221. The user can objectively view their own evaluation via the empathy evaluation application 221. Thereby, the motivation for the user's support activity (so-called oshi-activity) can be improved, and it becomes possible to call new fans (weak fans) into the support activity through SNS posts by passionate fans who make use of the content. It is also possible to arouse the motivation of weak fans and cultivate them into passionate fans through ranking provision and the like.

[0028] Figure 3 is a diagram for explaining the outline of the service flow using the information processing device 201. First, in S301, the download of the empathy evaluation application 221 is promoted via various media (email magazine, team website, communication app). Next, after the download of the empathy evaluation application 221 by the user (S302), user registration (member registration) is promoted. In user registration, the input of user information and the support target is accepted (S303). Furthermore, the user's SNS account on the SNS server 210 is linked. The user can then freely post (S304).

[0029] Next, as described above, the user evaluation unit 212 evaluates each user according to the degree of empathy from a user different from the user who made the post for the post, and presents the evaluation result via the empathy evaluation application 221. The empathy evaluation application 221 displays the evaluation result (empathy score, level, top percentage, etc.) according to the user's operation (S305). Next, the ranking providing unit 216 provides the empathy evaluation application 221 with a ranking in which a plurality of users are arranged in order according to the degree of empathy. The empathy evaluation application 221 presents the empathy degree (empathy score in the figure) of other users and presents what percentage the user's empathy degree is in the top (S306).

[0030] If a certain degree of empathy score is obtained, the process proceeds to step S307, and the empathy evaluation application 221 displays the rewards available to the user obtained from the reward providing unit 213 (S307).

[0031] By proceeding with the service as described above, it becomes possible to promote the motivation of users to provide support.

[0032] Screens 401 to 405 in FIG. 4 are diagrams showing the transition of the screens displayed on the user terminal 220 at the time of user registration. On screen 401, user information is input. In addition to the button 412 for directly inputting the user name, email address, etc. as user information, a button 411 for sharing user information from other SNSs is provided. If button 411 is selected, there is no need to input user information from scratch, and it is possible to easily proceed to the selection screen 402 for the support target. On screen 401, it is also possible to select the SNS platform to be used for posting and input account information, etc. The selection of the SNS platform to be used for posting and the input of account information, etc. can be additionally performed at any time after user registration.

[0033] The user registration unit 211 displays the screen 402 on the user terminal 220 and accepts the selection of the theme (category) to be supported. Here, the screen allows the selection of either the basketball league 421 or the dance league 422 as the theme (first layer) to be supported, but the present application is not limited to this. For example, it may be a screen for selecting the type of sports (such as soccer, baseball, rugby, tennis, dance, e-sports, etc.), the type of games (such as go, shogi, mahjong, etc.), the field of entertainment (such as idols, actors, music, literature, etc.). Furthermore, it may also be a screen for selecting inorganic things such as restaurants, companies, food, factories, streets, car models, etc. On this screen 402, multiple themes may be selected.

[0034] When the theme to be supported is selected on the screen 402 and the Next button 423 is selected, the screen 403 for selecting the support target (second layer) corresponding to the theme is displayed. Here, as an example, on the screen 402, it is possible to select the team belonging to the league named "X.LEAGUE" selected by the button 421. The icon 431 of the selected team changes in the display mode (such as color). Of course, on this screen 403, multiple clubs and teams may be selected.

[0035] When the icon 431 of the team to be supported is selected on the screen 403 and the Next button 432 is selected, the screen transitions to the screen 404, and it becomes possible to select the player to be supported next. Here, on the screen 403, it is possible to select the player belonging to the team named "Team A" selected by the icon 431. The icon 441 of the selected player changes in the display mode (such as color). Of course, on this screen 404, multiple players may be selected. When you want to support the entire team, you can also skip the player selection.

[0036] When the selection of the player is completed and the Next button 442 is selected, the user registration is completed and the support card list screen 405 is displayed. On the support card list screen 405, the registered support targets are displayed as support cards 451 to 454. Multiple support cards are displayed overlapping each other. Here, a support card 451 representing "support theme", support cards 452 and 453 representing "support team", and a support card 454 representing "support player" are displayed. By selecting the + button 455, the user can freely increase the support targets. By displaying the support card list screen 405, the user can check at any time what they are supporting. Also, the user can feel the joy of collecting support cards.

[0037] On the support card list screen 405 and the like, four icons, a Home button 456, a favorite activity button 457, a Message button 458, and a My Page button 459 are provided at the bottom. By selecting the Home button 456, the screen transitions to the support card list screen 405. By selecting the favorite activity button 457, the screen advances to the so-called content gallery display screen 406. By selecting the Message button 458, the screen transitions to a screen that displays "notifications" and "frequently asked questions" from the empathy evaluation application 221. Furthermore, by selecting the My Page button 459, the member information and the posting history made by the user himself / herself are displayed.

[0038] Figure 5 shows screens 501 to 505 displayed on the user terminal 220 when the content providing unit 214 provides support content that can be used for posts related to the support target 232 to the empathy evaluation application 221.

[0039] As shown in FIG. 4, the empathy evaluation application 221 displays a plurality of support cards 451 to 454 on the support card list screen 405. When one of these support cards (support card 452 as an example in FIG. 5) is selected, the support card detail screen 501 is displayed. On this support card detail screen 501, a part 511 of the content gallery related to this support card 451 is displayed. The content gallery is a list of videos and still images that can be freely used in SNS posts, and is a list of materials for boosting SNS posts (lowering the hurdles). The support content 235 displayed as the content gallery is the support content provided by the content providing unit 214 to the empathy evaluation application 221 and available for use in posts related to the support target 232 (formally permitted to be used by the support target). The support card detail screen 501 displays the selected materials (for example, carousel display).

[0040] In the example of FIG. 5, a support card for the team "Leva Hokkaido" is selected. Therefore, on the support card detail screen 501, still images and videos of various players, stadiums, etc. of Leva Hokkaido are displayed in the content gallery 511. For example, when the support card 454 for an individual player is selected, the support card detail screen will display still images and videos of the player associated with the support card 454. Conversely, when the support card 451 for the entire league is selected, still images and videos of various teams belonging to that league will be displayed.

[0041] When the user selects the "View More" button 512 on this support card detail screen 501, a screen 502 for viewing all the content included in the content gallery is displayed. On the content gallery screen 502, thumbnail images 521 of a plurality of still images and videos included in the content gallery are displayed.

[0042] On screen 502, when one of the multiple thumbnail images 521 is selected, the content details screen 503 will transition, and the enlarged image or enlarged video 531 of the content can be viewed. In this state, when the post button 532 is selected, the SNS application will be launched and will transition to the post screen 504 of the SNS application. From the empathy evaluation application 221, an external SNS application is opened, and the image in the content gallery is passed on to the external SNS application. That is, the empathy evaluation application 221 launches the SNS application 222 and makes the content image selected from the content gallery appear on the post screen 504 of the SNS application 222. The user can post in cooperation with the empathy evaluation application 221 simply by entering a caption and adding specific hashtags. Of course, settings such as location, link, and destination of publication are possible as usual. When multiple SNS applications are associated with the empathy evaluation application 221, post buttons 532 corresponding to each of the multiple SNS applications will be displayed on the content details screen 503. Conversely, when the empathy evaluation application 221 is not linked with the SNS application 222, the empathy evaluation application 221 will prompt for linkage.

[0043] When the post in the SNS application 222 is completed, the empathy evaluation application 221 will display screen 505 and notify the user that the post through linkage with the SNS application 222 was successful.

[0044] As described above, by the empathy evaluation application 221 providing official content (such as videos) that can be clipped, users can easily make attractive posts without worrying about usage licenses and the like.

[0045] Figure 6 is a diagram for explaining the screen transition when the empathy evaluation application 221 displays a ranking arranged in order from users with high empathy levels in conjunction with the ranking providing unit 216.

[0046] On the support card details screen 501 of FIG. 6, when the user's level display icon 651 is selected, the screen advances to screen 601, and the ranking providing unit 216 displays the user's empathy level via the empathy evaluation application 221. Specifically, an empathy score indicating the empathy obtained by the user is compared with the threshold value of each level to calculate the user's level. In this example, the empathy level is set to level 2 for the empathy score. On the member level screen 601, a numerical value 611 indicating what percentage of the top empathy obtained by the user, a reward 612 obtained at this user's level, and a method 613 for increasing the empathy score are displayed. A graph 614 showing the transition and future prospects of the user's empathy score may be displayed. However, the present invention is of course not limited to this, and the user's empathy level may be presented to the user himself / herself in other expression methods. When the numerical value 611 is selected, the ranking providing unit 216 causes the empathy ranking screen 602 to be displayed on the user terminal 220 via the empathy evaluation application 221. On the empathy ranking screen 602, the empathy scores of a plurality of users (for example, from 1st to 10th) including the user being viewed are displayed in ascending order. When the user selects another user name, screen 603 is displayed, and details of posts by other users and the empathy score are displayed. By referring to screen 603, each user can learn how to obtain a high empathy score and what kind of posts can gain empathy from other users. By learning and imitating the posts of users with high empathy scores, the user can reach a higher level.

[0047] FIG. 7 is a diagram showing screen transitions when the reward providing unit 213 provides a user with a reward according to an evaluation by the user evaluation unit 212 via the empathy evaluation application 221. In the support card detail screen 701 as another example of the support card detail screen 501 also described in FIG. 5, in addition to the hash tag 711 for receiving a reward, a part 712 of the reward list is also displayed. When the "View More" button 713 is selected here, a reward screen 702 for displaying all the rewards that the user can receive is displayed. Note that if the "Post" button 714 is selected here, it becomes possible to easily make a post with the hash tag 711. Note that it is also possible to copy only the hash tag 711 on this screen 701.

[0048] The rewards displayed on the reward screen 702 are a list of rewards provided by the registered support target. When any one of the rewards is selected, screens 703 and 704 on which conditions such as achievement conditions and expiration dates of the rewards, precautions, etc. are described are displayed. The rewards may be available online or offline. If the user's empathy level reaches the conditions, the user can receive the rewards.

[0049] Examples of available rewards (rewards that the user can receive) on the reward screen 702 here include "member-exclusive discounts", "game tickets", "official goods discount coupons", "photo shooting tickets", and "official EC site product discount coupons". For example, if "official goods discount coupon" is selected, it advances to screen 703, and at the actual store of the official goods, by selecting the "Use" button 731 while showing it to the store clerk, a discount on the official goods can be received. Alternatively, when the "Use" button 731 is selected, a coupon code is displayed, and the official goods can be obtained for free or at a discount by entering the coupon code on the EC site. If "photo shooting ticket" is selected, the shooting method may be displayed on screen 704, and a QR code (registered trademark) 741 may be displayed from the use button. By reading this QR code (registered trademark) with a reader, a free photo shooting service can be received. In addition, the rewards are not limited to these, and various experience-type rewards can be provided.

[0050] FIG. 8 and FIG. 9 are diagrams showing the detailed configuration of the database 230 for realizing the above functions. The database 230 stores a support target table 800 regarding support targets that can be selected by users, and a user information table 900 that manages the evaluation results of the support targets of users and the degree of empathy of their support activities. The support target table 800 shows the content of the support target prepared in the database 230 in advance. On the other hand, the user information table 900 shows the content of the user information 231 generated and updated by the user registration unit 211, the user evaluation unit 212, and the reward providing unit 213.

[0051] As shown in FIG. 8, the support target table 800 stores a support theme 801, a support team 802, a support player 803, various information 804 such as the URL (Uniform Resource Locator) of the official website and the player profile, a reward 805 that can be provided to users, support content 235, and a hashtag 236. Users can conduct support activities by only selecting the support theme without specifying a team or a player, or by only selecting the support team without specifying a player. Therefore, various information 804, rewards 805, support content 235, and hashtags associated with the support theme or the support team are also prepared.

[0052] As shown in the support target table 800, the rewards presented to users are prepared for each support target and for each level of the user's empathy.

[0053] As shown in FIG. 9, the user information table 900 stores by linking user information 231 including user ID, username, and type of SNS, support themes, support teams, and support targets 232 selected by the user, and received rewards 234. In this embodiment, further, for each user, the number of posts 901 and the engagement rate 902 are managed, and the empathy score 903 calculated therefrom and the empathy level 904 determined according to the empathy score 903 are stored as user evaluations 233. In the user information table 900, an address for receiving rewards such as a user-specific cryptocurrency wallet address may be stored.

[0054] (Flow of processing in the system) FIG. 10 is a sequence diagram showing the flow of processing in the information processing system 200. In step S1001, when the empathy evaluation application 221 is installed on the user terminal 220, the process proceeds to user registration in S1002 and support target selection processing in S1003. In synchronization with the support target selection process S1003 on the user terminal 220, the information processing apparatus 201 reads and registers support target data (S1004).

[0055] Next, the cooperation processes (S1005, S1006) with the SNS server 210 specified in the user registration process (S1002) are performed. At the same time, the information processing apparatus 201 issues a support card for the support target selected in the support target selection process (S1003) (S1007), and the user terminal 220 displays the support card list and support card details (S1008). The screen transition on the user terminal 220 at this time is as described in FIG. 4.

[0056] Furthermore, according to the operation of the user terminal 220 by the user, content is provided (S1009) and content is displayed (S1009) by the content providing unit 214. The screen transition on the user terminal 220 at this time is as described in FIG. 5. Also, when the hashtag providing unit 215 provides hashtags 236 to the empathy evaluation application 221 (S1011), the hashtags 236 are displayed on the user terminal 220.

[0057] After selecting the submission content and specifying the hashtag (S1012), when a submission to the SNS server 210 using the SNS application 222 is made (S1013), the information processing device 201 performs the addition process of the empathy score (S1014). In the present embodiment, the addition process of the empathy score is performed using the number of submissions, but the present invention is not limited to this. The processes from step S1008 to step S1014 above are repeated every time the user makes a submission.

[0058] Separate from the above submission process flow, the user evaluation unit 212 requests internal information (so-called insights, here the number of engagements and the number of followers) from the SNS server 210 every predetermined period (or predetermined number of submissions) (S1015). Then, receiving the provision of the number of engagements and the number of followers from the SNS server 210 (S1016), the engagement rate is calculated by dividing the received number of engagements by the number of followers (S1015). Of course, when the SNS server 210 provides the engagement rate itself as an insight, such a calculation is not necessary.

[0059] The user evaluation unit 212 performs the addition process of the empathy score using the obtained engagement rate 902 (S1017). For example, the engagement rate 902 may be multiplied by 10 to obtain the empathy score 903, or further, the sum of the number of submissions may be used as the empathy score 903. Instead of the number of submissions, the empathy score 903 may be calculated using the submission frequency within a predetermined period. The empathy score is calculated so as to increase as the engagement rate increases.

[0060] In step S1018, the user evaluation unit 212 determines the user's empathy level 904 using the empathy score 903. The empathy evaluation application 221 displays the updated user evaluation (S1019).

[0061] In step S1020, the ranking providing unit 216 compares the empathy scores 903 of a plurality of users who have installed the empathy evaluation application 221, and creates a user empathy ranking. The empathy ranking is displayed in the empathy evaluation application 221.

[0062] The reward providing unit 213 determines whether the empathy level 904 calculated by the user evaluation unit 212 exceeds a level determined in advance for each support target (S1022). If it exceeds, the reward providing unit 213 presents a reward to the empathy evaluation application 221 (S1023). The user acquires the presented reward through a predetermined procedure using the empathy evaluation application 221 (S1024).

[0063] (Hardware Configuration) FIG. 11 is a diagram showing the hardware configuration of the information processing apparatus 201.

[0064] The information processing apparatus 201 is configured as a computer including hardware such as a processor 1101, a ROM 1102, a communication control unit 1103, a RAM 1104, a storage 1105, and a bus connecting these. Each of these hardware components operates with electric power supplied from a power source (not shown). In the following description, the term "apparatus" can be read as a circuit, device, unit, module, etc. The hardware configuration of the information processing apparatus 201 is not limited to these, and it may include an input device (e.g., keys, microphones, switches, buttons, sensors, etc.) and an output device (e.g., displays, speakers, LED lamps, etc.). Of course, it may also include hardware such as a touch screen in which the input device and the output device are integrated.

[0065] The information processing apparatus 201 may be configured to include one or more of each of the hardware components shown in FIG. 11, or may be configured without including some of the apparatuses. Also, a plurality of apparatuses provided separately may be communicatively connected to realize the information processing apparatus 201 as a system as a whole.

[0066] The processor 1101 controls the entire information processing apparatus 201 by executing, for example, an operating system and various program modules. The processor 1101 may be constituted by a central processing unit (CPU: Central Processing Unit) including an interface with peripheral devices, a control device, an arithmetic device, registers, and the like. Further, for example, a baseband signal processing unit, a call processing unit, and the like may be realized by the processor 1101. The processor 1101 may be implemented by one or more chips.

[0067] As the processor 1101, in addition to a CPU (Central Processing Unit), a DSP (Digital Signal Processor) or a GPU (Graphics Processing Unit) may be used. Alternatively, instead of the processor 1101, an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), an FPGA (Field Programmable Gate Array), or the like may be used.

[0068] ROM 1102, RAM 1104, and storage 1105 are all computer-readable recording media, and can store programs (program codes), software modules, etc. that are executable for implementing the method according to this embodiment.

[0069] ROM 1102 is a read-only memory, and stores various parameters in addition to the boot program that the processor 1101 should execute first, and examples include an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and the like. Further, RAM 1104 is a random access memory, has an execution area for various applications, and is also called a register, a cache, a main memory (main storage device), and the like.

[0070] Storage 1105 may be composed of at least one of, for example, flash memory, SSD (Solid State Drive), hard disk, optical disk, magneto-optical disk, magnetic strip, etc. Storage 1105 may sometimes be called an auxiliary storage device. In the case of a smartphone, it may also be a storage medium called eMMC (embedded Multi Media Card) or UFS (Universal Flash Storage).

[0071] Generally, the processor 1101 expands program code, software modules, data, etc. from the ROM 1102, storage 1105, communication control unit 1103, etc. to the RAM 1104 and executes various processes, but the present invention is not limited to this.

[0072] The communication control unit 1103 is hardware (a transmission / reception device) for performing communication between computers via at least one of a wired network and a wireless network, and is also referred to as, for example, a network device, network controller, network card, communication module, etc.

[0073] Each of the above-mentioned hardware is connected by a bus for communicating information. The bus may be configured using a single bus, or may be configured using different buses for each device.

[0074] Each functional block 211 to 216 of the information processing apparatus 201 is realized by corresponding program modules 1141 to 1146 being read into the RAM 1104 and executed by the processor 1101, controlling the communication by the communication control unit 1103, or controlling at least one of reading and writing data in the storage 1105. The various program modules 1141 to 1146 may be executed sequentially by one processor 1101, or may be executed in parallel by two or more processors 1101.

[0075] When the database 230 is provided inside the information processing apparatus 201, various types of data 231 to 237 are stored in the storage 1105.

[0076] As described above, according to the present embodiment, it is possible to evaluate the degree of empathy from other users with respect to the support activities by the user and give a reward. As a result, the support activities by posting are further promoted, and new fans who empathize with the post can be increased.

[0077] Note that, in the present embodiment, the engagement rate is used, but instead of or in addition to this, a home rate, a save rate, a stories view rate, a follower conversion rate, a profile access rate, or the like may be used. Instead of or in addition to the number of posts, the number of views may be used.

[0078] [Third Embodiment] Next, an information processing apparatus according to a third embodiment of the present invention will be described with reference to FIGS. 12 and 13. The information processing apparatus according to the present embodiment is different from the second embodiment in that the second embodiment evaluates a user based on the engagement rate 902, whereas the present embodiment evaluates a user based on the number of engagements. Since the other configurations and operations are the same as those of the second embodiment, the same reference numerals are given to the same configurations and operations, and the detailed description thereof is omitted.

[0079] As shown in FIG. 12, the number of engagements 1202 is stored in the user information table 1200 in association with the user.

[0080] As shown in FIG. 13, in the process flow, in step S1315, the user evaluation unit 212 requests the SNS server 210 for internal information (so-called insights, here the number of engagements) for each predetermined period (or a predetermined number of posts). Then, the number of engagements 1202 is received from the SNS server 210 (S1316).

[0081] The user evaluation unit 212 performs addition processing of the empathy score using the obtained number of engagements 1202 (S1317). For example, the number of engagements 1202 may be used as the empathy score 903 as it is, or alternatively, the sum of the number of engagements and the number of posts may be used as the empathy score 903. It may be α × the number of engagements 1202 + β × the number of posts = the empathy score 903. By changing the values of α and β, the weighting of the user's empathy and effort can be changed. For example, it may be 10 × the number of engagements + the number of posts = the empathy score. Instead of the number of posts, the empathy score 903 may be calculated using the posting frequency within a predetermined period. The empathy score 903 is calculated so as to increase as the number of engagements increases.

[0082] According to the above configuration, with a simpler configuration than the second embodiment, it is possible to evaluate the empathy acquired by the user and give a reward.

[0083] [Fourth Embodiment] Next, the information processing apparatus according to the fourth embodiment of the present invention will be described with reference to FIG. 14. While the second embodiment evaluates users based on the number of posts and the engagement rate, this embodiment is different in that it evaluates users based on the engagement rate and the number of engagements. Since the other configurations and operations are the same as those of the second embodiment, the same reference numerals are given to the same configurations and operations, and detailed descriptions thereof are omitted.

[0084] As shown in FIG. 14, the user evaluation unit 212 stores the number of engagements and the engagement rate 1402 in association with the user in the user information table 1400.

[0085] As shown in FIG. 15, in the process flow, in step S1015, the user evaluation unit 212 requests the SNS server 210 for internal information (so-called insights, here the number of engagements) for each predetermined period (or a predetermined number of posts). Then, the user evaluation unit 212 receives the provision of the number of engagements from the SNS server 210 (S1016). The engagement rate is calculated from the received number of engagements.

[0086] The user evaluation unit 212 performs addition processing of the empathy score using the acquired number of engagements and engagement rate 1402 (S1517). For example, the empathy score 903 may be the number of engagements + the engagement rate × 10, or further, the empathy score 903 may be the sum of this and the number of posts. It may also be α × the number of engagements + β × the engagement rate + γ × the number of posts = the empathy score 903. By changing the values of α, β, and γ, the weighting of the user's empathy and effort can be changed.

[0087] According to the above configuration, similar to the second embodiment, the empathy acquired by the user can be evaluated and a reward can be given.

[0088] [Fifth Embodiment] Next, the information processing apparatus according to the fifth embodiment of the present invention will be described with reference to FIG. 16. The information processing apparatus according to this embodiment is different from the second embodiment in that it evaluates the user using the activity level of the support target. Since the other configurations and operations are the same as those of the second embodiment, the same reference numerals are given to the same configurations and operations and their detailed description is omitted.

[0089] As shown in FIG. 16, the support target table 1600 stores the activity level 1601 of the support target. The activity level 1601 is an index indicating how active the support target 232 is, and the reward corresponding to the increase in this activity level 1601 is returned to the fans (users) who have contributed.

[0090] Then, as shown in the user information table 1700 in FIG. 17, the empathy score 903 and the activity level score 1703 are combined to obtain the user evaluation 233. As a result, the user can be evaluated and rewarded not only by the empathy from other users acquired through their own support activities but also by the activity level of the support target.

[0091] As shown in FIG. 17, for example, a fungible token linked to at least one of the empathy score 903 and the activity score 1703 may be provided to the user as a reward. For example, when the object of support is a team, fungible tokens corresponding to a predetermined percentage of the sales of that team may be returned to the user as a reward. For example, such fungible tokens may be returned only to fans with a strong empathy score exceeding a predetermined value.

[0092] When the activity level of the object of support increases due to the user's support activities, the economic value of the object of support increases. Determine in advance the reduction rate for the user with respect to the increase rate of the economic value of the object of support. For example, if the annual sales of Team A in the basketball league are 2 billion yen, and the reduction rate is determined in advance to be 2%, tokens equivalent to 40 million yen may be distributed among all users who specify Team A as the object of support. The distribution may be made in proportion to the empathy score 903. When the activity level 1601 increases due to the support activities of users who support Team A, and accordingly the sales amount by Team A increases to 3 billion yen and 4 billion yen, the economic value of Team A increases, and the distributed tokens also increase. Conversely, when the sales amount decreases, the distributed tokens will decrease. By introducing such concepts of liquidity (market liquidity) and volatility (price volatility) in financial engineering, the market is activated and support activities are further promoted. And the user can obtain the joy of "raising" the so-called object of support, which increases the economic value of the object of support.

[0093] The fungible tokens may be exchangeable for experiential rewards such as game tickets and photo shoots. When the company that is the object of the user's support can issue its own fungible tokens (so-called virtual currency), using fungible tokens as rewards according to the user's support activities and the team's activity level as described above is also very effective in terms of security.

[0094] With the above configuration, it is possible to create a cycle in which posts are made to support the target of support → empathy from other users is obtained → the number of fans increases → the economic value of the target of support rises → the tokens that can be obtained increase → they can be exchanged for many experiential rewards → and further support is given.

[0095] [Sixth Embodiment] Next, the information processing apparatus according to the sixth embodiment of the present invention will be described with reference to FIGS. 18 to 19. The information processing apparatus according to this embodiment is different from that of the second embodiment in that it includes a request reception unit that receives requests from companies. Since the other configurations and operations are the same as those of the second embodiment, the same configurations and operations are denoted by the same reference numerals and detailed descriptions thereof are omitted.

[0096] As shown in FIG. 18, in the information processing system 1800 according to this embodiment, the information processing apparatus 1801 further includes a request reception unit 1817 that receives a request for an advertising project using users from a corporate server 1840 of a company associated with the support target. The request reception unit 1817 can act as a Key Opinion Consumer (KOC) of a company that has tied up with the support target 232.

[0097] Specifically, the content providing unit 1814 provides content related to the company's products (for example, a photo of a player holding the company's product) to the content gallery so that users can use it freely.

[0098] The hashtag providing unit 1815 provides not only hashtags associated with teams and players but also hashtags associated with products. The reward providing unit 1813 provides rewards from the company to the users. Further, the ranking providing unit 1816 provides the company with the empathy ranking of the users, and the company can select users who it wants to be KOCs from among them. At this time, the ranking providing unit 1816 may provide the corporate server 1840 with a more detailed and extensive ranking than the ranking that can be viewed by general users.

[0099] As shown in FIG. 19, company 1901 can request users 1902 with high empathy scores to advertise products through this information processing system 1800. Among the communities that support the common support target 232, user 1902 can promote products and events to general consumers 1903 in a very natural form as a type of fan activity. Therefore, company 1901 can conduct highly effective advertising while keeping costs down. The user evaluation unit 1812 further evaluates user 1902 taking into account such advertising activities. User 1902 can not only earn advertising fees but also increase their empathy ranking. Companies have a higher motivation to sponsor the support targets where users 1902 with high empathy are present, so there is an advantage for the support targets in having more sponsors.

[0100] That is, this information processing system 1800 can provide a mechanism that benefits all of user 1902, support target 232, and company 1901.

[0101] [Other Embodiments] The present invention has been described above with reference to the embodiments, but the present invention is not limited to the above embodiments. Various modifications that can be understood by those skilled in the art within the technical scope of the present invention can be made to the configuration of the present invention. Also, systems or devices formed by combining the separate features included in each embodiment in any manner are also included in the technical scope of the present invention.

[0102] Also, although screen transitions were shown in the embodiments, they may be based on the free design of the developer and are not limited to these. Also, the flow of each process shown in the embodiments is not limited to these and can be appropriately changed without departing from the gist of the present invention.

[0103] Further, the present invention may be applied to a system composed of a plurality of devices or to a single device. Furthermore, the present invention is also applicable when an information processing program that realizes the functions of the embodiment is supplied to a system or a device and executed by a built-in processor. In order to realize the functions of the present invention by a computer, a program installed in the computer, a medium storing the program, a server for downloading the program, and a processor for executing the program are all included in the technical scope of the present invention. In particular, at least a non-transitory computer readable medium storing a program for causing a computer to execute the processing steps included in the above-described embodiment is included in the technical scope of the present invention.

Claims

1. a user registration unit for registering information about a user and a support target of the user; a user evaluation unit that evaluates the user who posted on the social network service about the target of support according to at least one of the number of "likes," the number of comments, the number of shares, and the number of follows, which are a degree of sympathy for the post from users other than the user who posted the post; a display control unit for displaying the evaluation by the user evaluation unit for each of the support targets together with the support targets; a providing unit that provides a reward to the user according to the evaluation by the user evaluation unit; An information processing device comprising:

2. The information processing device according to claim 1 , wherein the user evaluation unit evaluates the user using an engagement rate or an engagement number of the user with respect to the support target.

3. The information processing device according to claim 1 , wherein the user evaluation unit evaluates the user using the number of posts by the user regarding the support target, an engagement rate, and a number of engagements.

4. The information processing device according to claim 1 , wherein the reward is an experience-based reward related to the support target.

5. The information processing device according to claim 1 , further comprising a content providing unit that provides a user terminal owned by the user with content that can be used for posting related to the support target.

6. The information processing device according to claim 1 , further comprising a request acceptance unit that accepts requests for advertising cases using the user from companies linked to the support targets.

7. The information processing apparatus according to claim 1 , further comprising a ranking providing unit that provides a ranking as an evaluation result by the user evaluation unit so that the ranking can be viewed by the user.

8. The information processing device according to claim 1 , wherein the user evaluation unit collects posts in which a predetermined hashtag is embedded and evaluates the users.

9. The information processing device according to claim 8 , further comprising a hashtag providing unit that presents the predetermined hashtag on a user terminal owned by the user.

10. The user evaluation unit, The information processing device according to claim 1 , wherein the user is evaluated according to the performance of the target of support.

11. A user registration step in which a user registration unit registers information about a user and a support target of the user; a user evaluation step in which a user evaluation unit evaluates the user who posted on the social network about the target of support according to at least one of the number of "likes," the number of comments, the number of shares, and the number of follows, which are the degree of sympathy for the post from users other than the user who posted the post; a display control step of causing a display control unit to display the evaluation by the user evaluation unit for each of the support targets together with the support targets; a providing step of providing a reward to the user according to the evaluation by the user evaluation step by a providing unit; An information processing method comprising:

12. a user registration step for registering information about a user and a support target of the user; a user evaluation step of evaluating the user who posted on the social network about the target of support according to at least one of the number of "likes," the number of comments, the number of shares, and the number of follows, which are a degree of sympathy for the post from users other than the user who posted the post; a display control step of displaying the evaluation by the user evaluation unit for each of the support targets together with the support targets; a providing step of providing a reward to the user according to the evaluation by the user evaluation step; An information processing program that causes a computer to execute the above.

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