Information processing apparatus, information processing method, and program

Abstract

To enable franchisees of electronic payment services to easily and accurately set the target for advertising distribution. 【Solution means】 A proposal unit that proposes a target for an advertisement related to a privilege provided by the franchisee in response to a request from the franchisee of the electronic payment service, a measurement unit that measures the performance of the advertisement published on an advertising distribution platform different from the electronic payment service as first performance information within the electronic payment service, and a reporting unit that adds the first performance information to the second performance information of the advertisement measured by the advertising distribution platform and reports it to the franchisee. An information processing device comprising:

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and a program.

Background Art

[0002] Conventionally, a technique for advertising privileges such as coupons available in services provided by advertisers has been known. For example, Patent Document 1 describes a coupon distribution system that distributes coupons used on an advertiser site on an advertising site, and a technique for issuing a coupon when the re-access period to the advertising site exceeds the determination period.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] The technique described in Patent Document 1 relates to advertising when the advertiser and the provider of the service to be advertised coincide. On the other hand, for example, in an electronic payment service, there are cases where the advertiser, who is a franchisee of the electronic payment service, does not coincide with the provider of the service to be advertised (that is, the electronic payment service provider). In this case, the advertiser, who is a franchisee, needs to set the landing page for advertising regarding privileges such as coupons issued by itself according to the advertising policy of a third-party advertising site on its own site, and there are cases where it cannot be set on the page of the electronic payment service, which is the service provider. Further, even if it is possible to set the landing page of the advertisement on the page of the electronic payment service, the advertiser, who is a franchisee, is restricted from accessing information of the electronic payment service (for example, user information such as a payment history), and there are cases where it is not possible to perform simple and highly accurate target setting for advertisement distribution.

[0005] The present invention has been made in consideration of such circumstances, and one of its objectives is to provide an information processing apparatus, an information processing method, and a program that can enable a franchisee of an electronic payment service to easily and accurately set the target of advertisement distribution.

Means for Solving the Problem

[0006] One aspect of the present invention includes a proposal unit that proposes a target for an advertisement related to a privilege provided by the franchisee in response to a request from the franchisee of the electronic payment service, a measurement unit that measures the performance of the advertisement published on an advertisement distribution platform different from the electronic payment service as first performance information within the electronic payment service, and a reporting unit that adds the first performance information to the second performance information of the advertisement measured by the advertisement distribution platform and reports it to the franchisee. It is an information processing apparatus.

Effect of the Invention

[0007] According to one aspect of the present invention, it is possible to enable a franchisee of an electronic payment service to easily and accurately set the target of advertisement distribution.

Brief Description of the Drawings

[0008]

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Embodiments for Carrying Out the Invention

[0009] Hereinafter, with reference to the drawings, embodiments of an information processing apparatus, an information processing method, and a program according to the present invention will be described. Various apparatuses such as "servers", "management apparatuses", and "information providing apparatuses" that provide services to users or perform internal analysis may be realized by a decentralized group of apparatuses, and the operators of the respective apparatuses may be different. Also, the owner of the hardware of the apparatus (provider of the cloud server) and the operator who actually operates the apparatus may be different. The application program and the payment server cooperate to provide an electronic payment service. In the following description, the application program is referred to as a payment application. The electronic payment service is a service that supports payment for the purchase of goods and services in a store. The store is, for example, a physical store (actual store) existing in the real space, but may include a virtual store for e-commerce. The virtual store may include those provided by a party different from the operator of the electronic payment service. In that case, when making a payment for shopping in the virtual store, it is controlled to transition to the interface screen of the electronic payment service. In the electronic payment service, the store is, for example, treated as belonging to a franchise (brand), and processing such as payment when a purchase action is performed in the store is mainly performed between the user and the franchise. Instead of this, processing such as payment may be performed between the user and the store.

[0010] [Electronic Payment Service] FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. The electronic payment service is realized centering around a payment server 100. The payment server 100 communicates with, for example, one or more user terminal devices 10, one or more first store terminal devices 50, one or more second store terminal devices 70, and an advertising distribution platform 200 via a network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), a wireless base station, a provider device, and the like.

[0011] The user terminal device 10 is, for example, a portable terminal device such as a smartphone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, the configurations for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), etc. In the user terminal device 10, the payment application 20 is executed by a processor such as a CPU, and it operates to provide an electronic payment service to the user in cooperation with the payment server 100. The payment application 20 is installed in the user terminal device 10 from, for example, an application store, and controls a camera, a communication device, a touch panel, etc.

[0012] The first store terminal device 50 is installed in a store, for example. The first store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The first store terminal device 50 includes a so-called POS (Point of Sale) device, and the product price acquisition function and the optical reading function may be realized by the POS device. The store code image 60 is placed in the store and is a code image such as a QR code (registered trademark) printed on a paper or plastic medium. Note that the store code image 60 may be displayed by a display placed in the store (which may be a display of a terminal device such as a smartphone).

[0013] The second store terminal device 70 is used by the operator of the franchise store. The second store terminal device 70 is a smartphone, a tablet terminal, a personal computer, or the like. In the second store terminal device 70, the interface 72 for the franchise store operates. The interface 72 for the franchise store may be an application for the franchise store or a browser. The interface 72 for the franchise store accepts settings of coupons and the like by the operator of the franchise store and transmits them to the payment server 100. The second store terminal device 70 which is a smartphone has functions of displaying a code image corresponding to the store code image or reading the code image displayed by the user terminal device 10 by executing the application for the franchise store. Also, as will be described later, the interface 72 for the franchise store accepts the advertisement setting of the coupon generated by the franchise store.

[0014] The payment server 100 realizes electronic payment based on the payment information received from the user terminal device 10 or the first store terminal device 50. The first store terminal device 50 may include a POS device and a franchise store server. In that case, the payment information is transmitted from the POS device to the payment server 100 via the franchise store server. In the following description, without particularly distinguishing this, it is assumed that the payment information is transmitted from the first store terminal device 50.

[0015] The advertisement distribution platform 200 is a platform that distributes advertisements related to the benefits provided by the franchise store on the electronic payment service in response to a request for advertisement submission from the franchise store via the payment server 100. In this case, from the perspective of the advertisement distribution platform 200, the advertiser is the electronic payment service provider, not the franchise store. Therefore, even when the advertisement policy of the advertisement distribution platform 200 requires the advertiser to match the provider of the landing page, the franchise store can set the landing page of the click destination of the advertisement to the page provided by the electronic payment service provider. The advertisement distribution platform 200 may include any website or application program such as a search engine site, a video sharing site, an image sharing application, and a messaging application.

[0016] FIG. 2 and FIG. 3 are sequence diagrams illustrating a general flow of electronic payment. There may be two patterns, Pattern 1 and Pattern 2, in electronic payment.

[0017] In the case of Pattern 1 (hereinafter referred to as user scan) shown in FIG. 2, the user terminal device 10 in a state where the payment application 20 is activated decodes the store code image 60 by means of an optical reading function (S1). The store code image 60 contains information on the store URL (Uniform Resource Locator). This store URL is obtained by adding information that can identify the store to the domain of the electronic payment service, and is associated with a franchise store ID, a store ID, etc. in the payment server 100 (described later). The payment application 20 transmits first payment information including the store URL and the account ID to the payment server 100 (S2). The payment server 100 searches for store information (described later) from the franchise store ID and the store ID corresponding to the store URL, obtains information on the franchise store name and the store name (S3), and transmits it to the payment application 20 (S4). The user inputs the payment amount into the user terminal device 10 on the screen where the franchise store name and the store name are displayed (S5). Then, the user terminal device 10 generates second payment information including at least the payment amount, and transmits it to the payment server 100 (S6). The payment server 100 performs an electronic payment based on the received second payment information (S7). Then, the payment server 100 transmits a payment completion notification (information for displaying a payment completion screen) to the payment application 20 (S8), and the payment application 20 displays a payment completion screen (S9). When the store code image 60 is displayed by a display placed in the store, the store code image 60 may contain not only the store URL but also payment amount information. In this case, the procedure for the user to input the payment amount is omitted, and the payment amount information is included in the first payment information and transmitted to the payment server 100. Information on the franchise store name and the store name may be included and displayed on the payment completion screen.

[0018] In the case of Pattern 2 shown in FIG. 3 (hereinafter referred to as store scan), when the settlement application 20 is launched, when an operation to pay is performed in the settlement application 20, when the timing of automatic update (for example, every minute) arrives, and at other timings, the settlement application 20 sends a request for issuing a one-time code to the settlement server 100 (S11). The settlement server 100 generates a one-time code (S12) and sends it to the settlement application 20 (S13). The settlement application 20 displays a code image such as a QR code or a barcode generated based on the one-time code (S14). The user shields (presents) the display surface of the user terminal device 10 against the first store terminal device 50, and the first store terminal device 50 decodes the code image by means of an optical reading function and acquires a one-time code or the like (S15). Then, the first store terminal device 50 generates settlement information including the one-time code, the settlement amount, the franchise ID, the store ID, etc., and sends it to the settlement server 100 (S16). Information on the settlement amount has been acquired in advance by barcode reading, manual input, or the like. The settlement server 100 identifies the user corresponding to the one-time code based on the received information and performs an electronic settlement (S17). Then, the settlement server 100 sends a settlement completion notification to the settlement application 20 (S18), and the settlement application 20 displays a settlement completion screen (S19).

[0019] Note that the electronic settlement may be performed in only one of the above patterns. Also, the "account ID" described in FIG. 2 may be other information (for example, a telephone number) that can be used as identification information of the user. Further, in the store scan, the issuance of the one-time code may be omitted, and the settlement application 20 may display a code image generated based on the user's account ID. In that case, instead of identifying the user corresponding to the one-time code, the settlement server 100 identifies the user corresponding to the account ID.

[0020] [Settlement Server] FIG. 4 is a configuration diagram of the settlement server 100 according to the first embodiment. The settlement server 100 includes, for example, a communication unit 110, a settlement content providing unit 120, a settlement processing unit 130, an information management unit 140, and a storage unit 170. Components other than the communication unit 110 and the storage unit 170 are realized, for example, by a hardware processor such as a CPU executing a program (software). Some or all of these components may be realized by hardware (including a circuit unit; circuitry) such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), or GPU (Graphics Processing Unit), or may be realized by cooperation between software and hardware. The program may be stored in advance in a storage device (a storage device including a non-transitory storage medium) such as an HDD (Hard Disk Drive) or a flash memory, or may be stored in a removable storage medium (a non-transitory storage medium) such as a DVD or a CD-ROM, and may be installed in the storage device when the storage medium is mounted on a drive device. The information management unit 140 further includes a proposal unit 142, a publishing unit 144, a measurement unit 146, and a reporting unit 148. Details of these functions will be described later. The function of the information management unit 140 in the settlement server 100 is an example of an "information processing device".

[0021] The storage unit 170 is an HDD, a flash memory, a RAM (Random Access Memory), or the like. The storage unit 170 may be a NAS (Network Attached Storage) device accessible by the settlement server 100 via a network. The storage unit 170 stores information such as user information 172, settlement content information 174, franchise / store information 176, coupon information 178, published advertisement information 180, and advertisement performance information 182.

[0022] The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network interface card.

[0023] The settlement content providing unit 120 has, for example, the function of a web server and provides information (content) for displaying various screens of the electronic settlement service to the user terminal device 10. The settlement content providing unit 120 appropriately reads necessary content from the settlement content information 174 and provides it to the user terminal device 10. The user terminal device 10 accepts various inputs by the user in a state where the content is reproduced by the settlement application 20, and transmits the above-mentioned settlement information and the like to the settlement server 100.

[0024] The settlement processing unit 130 performs settlement processing based on the settlement information transmitted by the user terminal device 10 or the first store terminal device 50. The settlement processing unit 130 performs settlement processing while referring to the user information 172.

[0025] FIG. 5 is a diagram showing an example of the content of user information 172. The user information 172 is an example of the registration information of the user. The user information 172 includes, for example, a user URL, an account ID, a telephone number, a password, as well as an email address, a user ID, name, address, date of birth, registration date, remaining charge amount, credit payment setting, credit payment limit, credit payment usage amount, available credit payment amount, payment method setting, bank account, credit card number, charge history information, payment history information, followed franchise stores, acquired coupons, and held points, etc. The user URL is used for the money transfer process between users. When newly registering for the electronic payment service, the registration of the telephone number and password is mandatory. The account ID is issued to the user by the payment server 100, and the user ID is an ID that the user can optionally set (not necessarily set). Similarly, the email address, and the name, address, and date of birth are also information that the user can optionally set (not necessarily set). The registration date is the date when the user registered for the electronic payment service (the date when the account was created). Hereinafter, an instance of the user (electronic payment account) to which these pieces of information are associated is referred to as an account.

[0026] The remaining balance of the charge indicates information about the remaining balance of the electronic money set by the user's prior transfer to the account. As means of transfer, there are transfers from the ATM (Automatic Teller Machine) of a designated operator (bank), transfers from a registered bank account, etc. The credit payment setting indicates information on whether the setting for electronic settlement by credit payment has been completed or not, and is set to either "completed" or "not completed". The credit payment limit is the limit amount of credit payment available per month. The credit payment used amount is the amount of credit payment already used in the current month. The available credit payment amount is the amount of credit payment available in the current month, obtained by subtracting the credit payment used amount from the credit payment limit. Although only one credit payment limit is shown in the figure, in reality, there are further daily upper limits, etc., and the lower of them may be set as the credit payment limit. Further details of credit payment will be described later. The settlement method setting is setting information indicating whether the user will perform electronic settlement using the remaining balance of the charge or perform settlement by credit payment at that time. Each of the bank account and credit card number is information (account number, card number) of a bank account or credit card number that can receive deposits for the electronic settlement service. The charge history information is the history of the user's prior transfer to the electronic settlement service to increase the remaining balance of the charge. The settlement history information is information showing the breakdown of the settlements made by the user (date and time, store ID of the store where the purchase action was taken, settlement amount, settlement method, etc.) for each settlement. Details of the followed affiliated stores, acquired coupons, and held points will be described later.

[0027] Figure 6 is a diagram showing an example of the content of the affiliated store / store information 176. The affiliated store / store information 176 includes, for example, a first table 176A in which an affiliated store ID and a store ID are associated with a store URL, a second table 176B in which an affiliated store name and sales amount (described above) are associated with the affiliated store ID, and a third table 176C in which a store name is associated with the store ID. In addition to these information, the affiliated store / store information 176 may include information such as the category of the affiliated store or store, the location of the store, and the settlement pattern.

[0028] FIG. 7 is a diagram showing an example of the content of coupon information 178. The coupon information 178 is associated with information such as a coupon ID, a franchise store ID, the details of the privilege, the usage conditions, and the expiration date, for example. The details of the privilege are information indicating the content of the privilege provided by the coupon corresponding to the coupon ID. For example, in the case of the coupon with the coupon ID "0001", it means that the user can receive a 10% reduction from the settlement amount by using the coupon. The usage conditions are information indicating the conditions under which the coupon can be used at the time of settlement. For example, in the case of the coupon with the coupon ID "0001", it means that the user can use the coupon for a payment of 100 yen or more. The expiration date is information indicating the period during which the coupon can be used. Note that FIG. 7 shows an example in which each coupon is issued for each franchise store ID (for each franchise store), but the present invention is not limited to such a configuration, and each coupon may be issued for each store ID of each franchise store (for each store). The coupon is an example of the "privilege" in the claims.

[0029] Based on the information acquired from the user terminal device 10 and the second store terminal device 70, the information management unit 140 manages the user information 172, the franchise store / store information 176, the coupon information 178, the published advertisement information 180, and the advertisement performance information 182. The information management unit 140 performs operations such as adding, editing, and deleting new records for the user information 172, the franchise store / store information 176, the coupon information 178, the published advertisement information 180, and the advertisement performance information 182.

[0030] [Electronic Settlement] When the settlement processing unit 130 acquires settlement information from the user terminal device 10 or the first store terminal device 50, it refers to the user information 172 to acquire the "settlement method setting" of the user. For users whose "settlement method setting" is set to "charge balance", the settlement processing unit 130 performs electronic settlement as follows. For example, the settlement processing unit 130 performs electronic settlement by decreasing the charge balance managed in association with the user ID and increasing the item value of the sales amount of the franchise store. The item value of the sales amount of the franchise store is not, for example, used as electronic money itself, and the amount corresponding to the item value of the sales amount is transferred to the bank account in a cycle according to the agreement between the franchise store and the electronic settlement service.

[0031] For users whose "setting information" is set to "credit payment", the settlement processing unit 130 performs electronic settlement as follows. Credit payment is a payment method through cooperation with a credit card company, which is a separate entity from the operator of the electronic settlement service. The operator of the electronic settlement service acts as the creditor and allows electronic settlement that does not depend on the charge balance within the credit payment limit. In order to receive the credit payment service, it may be required to obtain a credit card provided by the operator of the electronic settlement service. The amount used for credit payment is settled at the payment date of the following month in a lump sum for one month, for example, by direct debit from the bank account. In this case, the settlement processing unit 130 performs provisional settlement by adding the settlement amount to the credit payment usage amount and subtracting the same amount from the available credit payment amount. When the closing date arrives, the processing for debiting the settlement for the current month to the payment date of the following month as described above is performed, or this processing is requested from the operator of the credit card company. If the settlement amount exceeds the available credit payment amount at the time of provisional settlement, an error notification is returned to the settlement application 20.

[0032] [Use of Coupons] FIG. 8 is a diagram showing an example of a method of using a coupon by the user terminal device 10. The screen on the left side of FIG. 8 represents a screen displayed on the user terminal device 10, for example, when the user accesses a dedicated page of a franchise store of an electronic payment service via the payment application 20 of the user terminal device 10. This screen is displayed, for example, when the user clicks on the coupon button on the top screen of the payment application 20 and searches for a store that offers coupons.

[0033] The dedicated page of the franchise store includes, for example, an area A1 where summary information of the franchise store is displayed, a button B1 for following the franchise store, an area A2 where detailed information of the franchise store is switchably displayed by tabs, and the like. When the user presses the follow button B1, the payment application 20 transmits information indicating that the follow button B1 has been pressed, together with the user's identification information (for example, account ID), to the payment server 100, and the information management unit 140 stores the identification information (for example, franchise store ID) of the franchise store in the "Followed Franchise Stores" of the user information 172. As a result, for example, each time the franchise store updates the content of the dedicated page, the payment server 100 notifies the user via the payment application 20 of a notification indicating that the content of the dedicated page has been updated.

[0034] In FIG. 8, for example, when the user taps on "Coupons", which is one of the tabs included in area A2, the coupons that the user can currently use for electronic payment at the store are displayed. When the user, for example, follows the franchise store and presses the acquisition button B2 for acquiring a coupon, the payment application 20 transmits information indicating that the acquisition button B2 has been pressed, together with the user's identification information (for example, account ID), to the payment server 100, and the information management unit 140 stores the identification information of the coupon acquired by the user in the "Acquired Coupons" of the user information 172.

[0035] After the user acquires a coupon and the user terminal device 10 performs an electronic payment, the payment processing unit 130 refers to the coupon information 178 to determine whether the electronic payment satisfies the usage conditions of the coupon acquired by the user. If it is determined that the usage conditions of the coupon are satisfied, a privilege corresponding to the coupon content is granted to the user. For example, in the case of the coupon ID "C0001" of the coupon information 178 shown in FIG. 7, when the payment processing unit 130 determines that the payment amount of the user is 100 yen or more, points corresponding to 10% of the payment amount are granted.

[0036] Thereafter, the payment app 20 displays, as a payment completion screen, an area A3 for displaying the payment store, an area A4 for displaying the payment amount, and an area A5 for displaying the granted privilege and the remaining available usage times in combination. The right part of FIG. 8 shows, as an example, a case where, in response to the user acquiring a 10% off coupon, 100 yen in points is granted for a payment of 1000 yen. In this case, the information management unit 140 stores the 100 yen worth of points in the "held points" of the user information 172, and the payment processing unit 130 preferentially subtracts the held points from the payment amount in the user's next electronic payment, and subtracts the remaining amount from the recharge balance or the available amount for deferred payment. As another aspect, the coupon may be such that the amount is directly subtracted from the payment amount of the day without being added as points available for payment.

[0037] [Coupon advertisement] In this way, the affiliated store issues a coupon available on the electronic payment service, and the user can obtain a privilege corresponding to the coupon content by using the coupon to perform an electronic payment. In this case, the affiliated store that issued the coupon may wish to advertise and promote the issued coupon inside and outside the electronic payment service in order to encourage more users to use the coupon.

[0038] However, in the prior art, when a franchisee advertises the coupon on an advertising distribution platform 200 outside the electronic payment service, according to the advertising policy of the advertising distribution platform 200, it is required that the advertiser and the provider of the landing page match. In some cases, it is necessary to set the landing page of the click destination of the advertisement to the company's own page different from the page related to the coupon of the electronic payment service. Further, even if it is possible to set the landing page of the advertisement to the page of the electronic payment service, the advertiser, who is a franchisee, is restricted from accessing the information of the electronic payment service (for example, user information 172), and there are limitations in measuring the performance of the advertisement (for example, the limitation that it is impossible to measure how the user who clicks on the advertisement behaves later in the payment application 20). Therefore, in some cases, it has been impossible to perform the target setting of the advertisement distribution simply and with high accuracy.

[0039] Against this background, in the present embodiment, the proposal unit 142 of the settlement server 100 proposes a target for an advertisement related to a coupon to a franchise store based on the user information 172. At this time, the proposal unit 142 may provide an operation screen for the operator of the franchise store to set the target of the advertisement on the franchise store interface 72. After examining the proposed advertisement target, the franchise store sets the advertisement target on the franchise store interface 72 or contacts the person in charge of the electronic payment service provider about the set advertisement target. The publishing unit 144 publishes an advertisement for distribution to the target set on the franchise store interface 72 to the advertisement distribution platform 200. Alternatively, the person in charge of the electronic payment service provider may directly contact (for example, using email or telephone) the advertisement distribution platform 200 or an advertising agency that substitutes for publishing advertisements to the advertisement distribution platform 200. Since the advertiser of the advertisement published in this way is the electronic payment service provider (in other words, the electronic payment service provider acts as an agent for the franchise store as the advertiser), the published advertisement can include link information that causes the display of the user terminal device 10 to transition to a page related to the coupon on the electronic payment service when clicked on the user terminal device 10. That is, thereby, the advertisement policy of the advertisement distribution platform 200 can be complied with.

[0040] When the published advertisement is distributed by the advertisement distribution platform 200, the measurement unit 146 measures the performance of the distributed advertisement as first performance information (such as CVR described later) within the electronic payment service. The reporting unit 148 adds the first performance information to the second performance information (such as CTR described later) of the advertisement measured by the advertisement distribution platform 200 and reports it to the franchisee. The report in this case may be a display on the franchisee interface 72 or a distribution to the franchisee's email address. Further, the reporting unit 148 may report target recommendation information based on the first performance information and the second performance information to the franchisee. That is, thereby, the target setting of the advertisement distribution can be performed simply and with high accuracy. Hereinafter, the details of this embodiment will be described.

[0041] [Advertisement Target Setting] FIG. 9 is a diagram showing an example of a proposed setting method for advertisement targets by the proposal unit 142. First, prior to the publication of an advertisement related to a coupon, the proposal unit 142 causes the operator of the franchisee to set advertisement targets via the franchisee interface 72. The proposal unit 142 displays, on the franchisee interface 72, for example, an area A6 representing the franchisee logged in to the franchisee interface 72 and its account, an area A7 representing a menu operable via the franchisee interface 72, and an area A8 for displaying information related to an item selected from the menu A7. FIG. 9 shows an example in which, in response to the selection of "advertisement publication" from the menu A7 by the proposal unit 142, a setting screen for setting to publish an advertisement related to the issued coupon is displayed in the area A8 for the franchisee.

[0042] The setting screen A8 includes, for example, an area I1 for specifying a coupon for the advertising target, an area A9 for manually setting the conditions of the advertising target, a button B3 for publishing an advertisement according to the manually set conditions, an area A10 for automatically setting the conditions of the advertising target, and a button B4 for publishing an advertisement according to the automatically set conditions. The area A9 for manually setting the conditions of the advertising target includes, for example, age I2, gender I3, presence or absence of payment history I4, payment unit price I5, payment frequency I6, presence or absence of coupon acquisition I7, presence or absence of coupon use I8, presence or absence of specified period payment I9, coupon use payment frequency I10, presence or absence of specific store payment I11, and coupon use payment unit price I12.

[0043] The age I2 is an input area for specifying the age range of users to whom the advertisement is to be distributed. The gender I3 is an input area for specifying the gender (male / female) of users to whom the advertisement is to be distributed. The presence or absence of payment history I4 is an input area for specifying whether to distribute the advertisement only to users with a payment history in the electronic payment service. Additionally, in the input area I4, it may be possible to specify the target period (for example, the last one year, etc.) for determining whether there is a payment history. The payment unit price I5 is an input area for specifying the range of the payment unit price of users to whom the advertisement is to be distributed (for example, above 〇〇 yen, below ×× yen, etc.).

[0044] The payment frequency I6 is an input area for specifying the range of the payment frequency of users to whom the advertisement is to be distributed (for example, 〇〇 times or more per week, ×× times or more in the last month, etc.). The presence or absence of coupon acquisition I7 is an input area for specifying whether to distribute the advertisement only to users with a coupon acquisition record in the electronic payment service. Additionally, in the input area I7, it may be possible to specify the target period (for example, the last one year, etc.) for determining whether there is a coupon acquisition record.

[0045] The presence or absence of coupon usage I8 is an input area for specifying whether to deliver advertisements only to users who have a record of coupon usage in the electronic payment service (i.e., the record of making an electronic payment by applying the coupon after obtaining the coupon). Additionally, in the input area I8, it may be possible to specify the period for determining whether there is a record of coupon usage (for example, the most recent one year, etc.) and whether there is a record of coupon usage at a specific franchise store or store (in this case, it may be another franchise store). The presence or absence of specified period settlement I9 is an input area for specifying whether to deliver advertisements only to users who have made an electronic payment during the specified period (for example, the most recent one month). Additionally, in the input area I9, it may be possible to specify the specified period itself.

[0046] The coupon usage payment frequency I10 is an input area for specifying the range of coupon usage payments for users targeted for advertisement delivery (for example, more than 〇〇 times a week, more than ×× times in the most recent one month, a predetermined percentage or more of all electronic payments, etc.). The presence or absence of specific store settlement I11 is an input area for specifying whether to deliver advertisements only to users who have made an electronic payment at a specific franchise store or store (in this case, it may be another franchise store). Additionally, in the input area I11, it may be possible to specify the period for determining whether an electronic payment has been made at a specific franchise store or store (for example, the most recent one year, etc.). The coupon usage payment unit price I12 is an input area for specifying the range of the unit price of coupon usage payments for users targeted for advertisement delivery (for example, 〇〇 yen or more, ×× yen or less, etc.).

[0047] Note that in FIG. 9, although the description is omitted, in addition to the above input areas I1 to I12, the franchisee interface 72 may be able to specify, together with the advertisement delivery platform 200 to which the advertisement is to be published (for example, whether to publish to a search engine site, a video sharing site, etc.), the delivery budget, delivery period, etc. of the advertisement. Also, when all of the above input areas I2 to I12 are not filled in, it may be interpreted that the advertisement delivery conditions are unconditional (that is, the advertisement is delivered to any user by the advertisement delivery platform 200).

[0048] Furthermore, the proposal unit 142 proposes recommended conditions for advertisement targets to the franchisee interface 72 and displays an area A10 for automatic setting. For example, the proposal unit 142 may display, as recommended conditions, the conditions with high performance (e.g., Cost Per Acquisition (CPA) described later) of the published advertisements among the conditions of advertisement targets set by other franchisees belonging to the same category as the franchisee. Also, for example, the proposal unit 142 may display, as recommended conditions, the conditions with high performance of the published advertisements among the conditions of advertisement targets set by the franchisee in the past. In the case of FIG. 9, as an example, the proposal unit 142 displays two conditions: "users who have not made an electronic payment at the franchisee in the last one year" (Condition 1) and "users who have not used the franchisee coupon of the previous delivery" (Condition 2). The user checks, for example, the check box I13 (corresponding to Condition 1) or I14 (corresponding to Condition 2) of the condition for which the user wishes to publish an advertisement among the displayed recommended conditions.

[0049] As another aspect, the proposal unit 142 may utilize the meta information of the franchisee in the first recommendation. For example, the proposal unit 142 may refer to attribute information such as the category and location to which the franchisee belongs, and propose, as recommended conditions for advertisement targets, users who frequently make electronic payments in the category or users who frequently make electronic payments in the vicinity (e.g., the same district) of the location. As yet another aspect, the proposal unit 142 may utilize a machine learning algorithm in the first recommendation. For example, the proposal unit 142 may calculate the similarity between the franchisee and other franchisees that have already published advertisements by a machine learning algorithm such as collaborative filtering, and propose the advertisement targets set by the other franchisees determined to have a high similarity.

[0050] [Advertisement Delivery] When a user of the second store terminal device 70 (for example, a store clerk of a franchise store) inputs some or all of the above input areas I2 to I14 and presses the publishing button B3 or B4, the second store terminal device 70 transmits the input conditions to the settlement server 100 as an advertisement publishing request. When the settlement server 100 receives the advertisement publishing request, the proposal unit 142 determines the conditions of the advertisement target specified in the received advertisement publishing request, stores it in the storage unit 170 as the published advertisement information 180, and the publishing unit 144 publishes an advertisement targeting users who meet the input conditions to the advertisement distribution platform 200.

[0051] Figure 10 is a diagram showing an example of the content of the published advertisement information 180. The published advertisement information 180 is, for example, information such as a published advertisement ID, a coupon ID, target conditions, target users, an advertisement distribution platform, an advertisement deadline, and a budget that are associated with each other. The published advertisement ID is identification information for identifying the advertisement published by the publishing unit 144. The coupon ID is identification information for identifying the coupon targeted by the advertisement. The target conditions are information representing the conditions of the advertisement target determined by the proposal unit 142.

[0052] The target user is identification information for identifying the user who is the target of advertisement distribution by the advertisement distribution platform 200. As shown in Figure 10, the target user is specified by an email address, for example, rather than an account ID. This is because in order for the advertisement distribution platform 200 to perform targeting under the specified conditions, it is necessary to share an identifier between the electronic payment service and the advertisement distribution platform 200. When the proposal unit 142 determines the conditions of the advertisement target, it refers to the user information 172, extracts users who meet the conditions, and specifies a common identifier (such as an email address or a phone number) that is common to the advertisement distribution platform 200 where the advertisement is to be published. The publishing unit 144 notifies the advertisement distribution platform 200 of the specified common identifier. This enables targeting by the advertisement distribution platform 200.

[0053] FIG. 11 is a diagram showing an example of an advertisement published by the publishing unit 144. The left part of FIG. 11 shows a scene where a user of the user terminal device 10 is using the advertisement distribution platform 200 which is a search engine site. As shown in area A11 of FIG. 11, the user of the user terminal device 10 has logged in to the advertisement distribution platform 200 with the email address "xxx@abcmail.com", and thus, the advertisement distribution platform 200 can identify that the user corresponds to the target user of the published advertisement A0001. In response to this, the advertisement distribution platform 200 displays an advertisement related to the coupon with the coupon ID "C0001" corresponding to the published advertisement "A0001" as a search engine advertisement in area A12.

[0054] When the user clicks on advertisement A12, the advertisement distribution platform 200 causes the display of the user terminal device 10 to transition to a page related to the coupon on the electronic payment service. If the user terminal device 10 has already installed the payment app 20, the advertisement distribution platform 200 launches the payment app 20. If the user terminal device 10 has not installed the payment app 20, the advertisement distribution platform 200 may cause the display of the user terminal device 10 to transition to the download page of the payment app 20, or may cause it to transition to the page of the website of the electronic payment service related to the coupon.

[0055] The right part of FIG. 11 shows an example in which, in response to the user clicking on advertisement A12, the advertisement delivery platform 200 launches the payment app 20 of the user terminal device 10 and causes a transition to the coupon detailed explanation page. At this time, the payment app 20 notifies the payment server 100 of information indicating that it has been launched due to advertisement A12 of the advertisement delivery platform 200 being clicked. This enables performance measurement of the advertisement by the measurement unit 146 described later. When the user presses button B5 displayed on the coupon detailed explanation page, the payment app 20 transmits information indicating that the follow and acquisition button B5 has been pressed, together with the user's identification information (e.g., account ID), to the payment server 100. The information management unit 140 stores the identification information of the affiliated store in the "Followed Affiliated Store" of the user information 172, and at the same time, stores the identification information of the coupon acquired by the user in the "Acquired Coupons" of the user information 172. This is measured as performance by the measurement unit 146 described below.

[0056] [Advertisement Performance Measurement] The measurement unit 146 measures the performance of the advertisement published by the publishing unit 144 as first performance information within the electronic payment service, and acquires the second performance information of the advertisement measured by the advertisement delivery platform 200, and collectively stores these first performance information and second performance information in the storage unit 170 as advertisement performance information 182. FIG. 12 is a diagram showing an example of the advertisement performance information 182. The advertisement performance information 182 has information such as the advertisement display count, click count, click-through rate, coupon acquisition count, CVR1 (coupon acquisition rate), coupon usage count, CVR2 (coupon usage rate), cost, CPA, etc. associated with, for example, the published advertisement ID and coupon ID.

[0057] The number of ad displays is information indicating the number of times the ad delivery platform 200 has displayed an ad on the user terminal device 10 from the time the ad was published by the publishing unit 144 until the current time. The number of clicks is information indicating the number of times a user who viewed the ad actually clicked on the ad out of the number of ad displays. The click-through rate is a value obtained by dividing the number of ad displays by the number of clicks. These number of ad displays, number of clicks, and click-through rate are measured by the ad delivery platform 200, and the ad delivery platform 200 transmits these measured values as ad measurement data to the measurement unit 146 via the network NW. As described above, since the ad delivery platform 200 and the settlement server 100 share identifiers such as email addresses and phone numbers for the ad delivery target, the measurement unit 146 can obtain such information. The number of ad displays, number of clicks, and click-through rate are an example of the "second performance information" in the claims.

[0058] The number of coupon acquisitions is information indicating the number of times a user who clicked on an ad displayed on the user terminal device 10 has acquired a coupon by pressing the follow and acquisition button B5 on the page of the destination settlement app 20. CVR (conversion rate) 1 is a value obtained by dividing the number of coupon acquisitions by the number of clicks. Alternatively, CVR1 may be a value obtained by dividing the number of coupon acquisitions by the number of ad displays. The number of coupon usages is information indicating the number of times a user who clicked on an ad displayed on the user terminal device 10 and acquired a coupon on the page of the destination settlement app 20 has actually used the coupon to perform an electronic settlement. CVR2 is a value obtained by dividing the number of coupon usages by the number of coupon acquisitions. Alternatively, CVR2 may be a value obtained by dividing the number of coupon usages by the number of ad displays or the number of clicks.

[0059] Cost is information indicating the cost that the franchisee actually pays when the advertising distribution platform 200 distributes an advertisement. The cost is a value equal to or less than the budget recorded in the published advertisement information 180 shown in FIG. 10. CPA is a value obtained by dividing the cost by the number of coupon uses. Alternatively, CPA may be a value obtained by dividing the cost by the number of coupon acquisitions, and the measurement unit 146 may calculate these two CPAs. Also, when the target of the advertisement distribution includes those who have not downloaded the settlement app 20, the measurement unit 146 measures the number of people who have downloaded the settlement app 20 among those who have not downloaded but have clicked on the advertisement, and calculates CPA as a value obtained by dividing the cost by the number of downloaders. It can be said that CPA is information representing the performance of the advertisement, which the franchisee values most. CVR1 (coupon acquisition rate), number of coupon uses, CVR2 (coupon utilization rate), cost, and CPA are examples of the "first performance information" in the claims.

[0060] [Report on Performance Information and Recommendation Information Regarding Advertisements] When the measurement unit 146 measures the performance information of an advertisement, the reporting unit 148 reports the measured performance information to the franchisee. The performance information reported at this time is at least a part of the first performance information and the second performance information. For example, the reporting unit 148 provides the measured performance information to the second store terminal device 70, and the second store terminal device 70 displays the acquired performance information. FIG. 13 is a diagram showing an example of the performance information provided by the reporting unit 148 and displayed by the second store terminal device 70. FIG. 13 shows an example where the reporting unit 148 displays a browsing screen for the franchisee to view the performance of the advertisement regarding the issued coupons in area A14 in response to the selection of "Advertisement Analysis" from menu A7.

[0061] The browsing screen A14 includes, for example, an area I15 for specifying a coupon to be analyzed, an area A15 for displaying the performance information of the coupon, and an area A16 for displaying the recommendation information of the target. FIG. 13 shows, as an example, that when the coupon "C0001" to be analyzed is input in the area I15, the reporting unit 148 causes the information item corresponding to the coupon "C0001" among the advertisement performance information 182 shown in FIG. 12 to be displayed in the area A15. In FIG. 13, the reporting unit 148 displays all the information items of the advertisement performance information 182, but the present invention is not limited to such a configuration, and the reporting unit 148 may display a part of the information items of the advertisement performance information 182.

[0062] Furthermore, the reporting unit 148 generates recommendation information for recommending a target based on the measured performance, and provides it to the second store terminal device 70 together with the performance information. More specifically, for example, when a plurality of advertisements related to the same (or similar-conditioned) coupon are published, the reporting unit 148 provides the target with the best performance among the plurality of advertisements to the second store terminal device 70 as the recommendation information. Here, the performance to be compared is, for example, the CPA stored in the advertisement performance information 182. As shown in FIG. 12, two advertisements "A0001" and "A0002" are published for the coupon "C0001", but since the CPA "760 yen" of the advertisement "A0002" is lower than the CPA "4,570 yen" of the advertisement "A0001", in FIG. 13, the reporting unit 148 provides the target of the advertisement "A0002" to the second store terminal device 70 as the recommendation information.

[0063] As described above, the proposal unit 142 proposes an advertisement delivery target to the operator of the affiliated store based on the user information 172, and enables the operator to manually set or recommend the advertisement delivery target for the coupon. The publishing unit 144 publishes an advertisement for the set advertisement delivery target such that the transition destination by clicking on the advertisement is the detailed page regarding the coupon of the electronic payment service. Further, the reporting unit 148 provides the affiliated store with performance information and recommendation information that cannot be obtained at an affiliated store where access to the information of the electronic payment service (for example, the user information 172) is restricted. That is, this enables the affiliated store of the electronic payment service to easily and highly accurately set the target for advertisement delivery.

[0064] In addition, in this embodiment, an example where the advertisement target is a coupon has been described, but the present invention is not limited to such a configuration and can also be applied to stamp cards and campaigns. Here, a stamp card means a mechanism in which benefits such as points are given by electronic payment more than a plurality of times satisfying a predetermined condition, and a campaign means a mechanism in which benefits such as points are given by electronic payment satisfying a predetermined condition without requiring a prior operation such as a coupon. In the case of a stamp card, the measurement unit 146 may measure, as performance, the number of users (and their CPA) who have executed the first payment satisfying the conditions of the stamp card among the users who have clicked on the advertisement, or may measure the number of users (and their CPA) who have executed the last payment satisfying the conditions of the stamp card (that is, who have completed the stamp card). In the case of a campaign, the reporting unit 148 may measure, as performance, the number of users (and their CPA) who have executed an electronic payment satisfying the conditions among the users who have clicked on the advertisement.

[0065] [Flow of processing] Next, with reference to FIG. 14, the processing flow executed by the second store terminal device 70, the payment server 100, and the advertisement distribution platform 200 will be described. FIG. 14 is a sequence diagram showing an example of the processing flow executed by the second store terminal device 70, the payment server 100, and the advertisement distribution platform 200.

[0066] First, the payment server 100 proposes a target for an advertisement related to a coupon to the second store terminal device 70 based on the user information 172 (S11). Next, the second store terminal device 70 acquires the advertisement distribution target input via the manual setting or recommended setting described with reference to FIG. 9 (S12). Next, the second store terminal device 70 transmits an advertisement submission request with the advertisement distribution target set to the payment server 100 (S13).

[0067] Next, when clicked, the payment server 100 sets to distribute an advertisement that transitions to a page related to the coupon of the electronic payment service as a target (S14). Next, the payment server 100 submits the set advertisement to the advertisement distribution platform 200 (S15). Next, the advertisement distribution platform 200 distributes the submitted advertisement (S16).

[0068] Next, the advertisement distribution platform 200 notifies the payment server 100 of the first performance information (such as the number of advertisement displays) related to the distributed advertisement (S17). Next, the measurement unit 146 measures the advertisement performance related to the distributed advertisement as the second performance information within the electronic payment service and generates recommendation information (S18). Next, the reporting unit 148 transmits the generated performance information and recommendation information to the second store terminal device 70 (S19). The second store terminal device 70 displays the received performance information and recommendation information (S20). Thereby, the processing of this sequence diagram ends.

[0069] According to the embodiments described above, in response to a request from a franchisee of an electronic payment service, a target for an advertisement regarding a privilege provided by the franchisee is proposed, the performance of an advertisement published on an advertisement delivery platform different from the electronic payment service is measured as first performance information within the electronic payment service, and the first performance information is added to the second performance information of the advertisement measured by the advertisement delivery platform and reported to the franchisee. Thereby, it is possible to enable the franchisee of the electronic payment service to perform target setting for advertisement delivery simply and with high accuracy.

[0070] As described above, the embodiments for carrying out the present invention have been described using the embodiments. However, the present invention is not limited to such embodiments at all, and various modifications and substitutions can be made without departing from the gist of the present invention.

Explanation of Reference Numerals

[0071] 10 User terminal device 20 Payment application 100 Payment server 120 Payment content providing unit 130 Payment processing unit 140 Information management unit 142 Proposal unit 144 Publishing unit 146 Measurement unit 148 Reporting unit

Claims

1. a measurement unit that measures, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store; A suggestion unit that suggests a target of the advertisement based on user information of the electronic payment service is further provided. Information processing device.

2. The electronic payment service further includes an advertisement placement unit that places the advertisement, the advertisement being targeted, in an advertisement distribution platform different from the electronic payment service. The information processing device according to claim 1 .

3. the advertisement submission unit sets, in the advertisement, link information that, when clicked on the user terminal device, transitions the display of the user terminal device to a page related to the benefit on the electronic payment service, and submits the advertisement to the advertisement distribution platform. The information processing device according to claim 2 .

4. The measurement unit measures the first performance information by linking an identifier of the user who clicked on the advertisement in the advertisement delivery platform with an identifier of the user in the electronic payment service. The information processing device according to claim 1 .

5. A measurement unit that measures performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from an electronic payment service, as first performance information within the electronic payment service; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store; The method further includes an advertisement placement unit that places the advertisement, the advertisement being targeted, in an advertisement distribution platform different from the electronic payment service; The reporting unit further reports recommendation information for recommending the target to the affiliated store based on the measured first performance information. Information processing device.

6. When a plurality of advertisements related to the same benefit are published, the reporting unit further reports to the affiliated store the recommendation information recommending an advertisement target having the measured first performance information superior to the cost spent by the affiliated store for publishing the advertisements among the plurality of advertisements. The information processing device according to claim 5 .

7. A measurement unit that measures performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from an electronic payment service, as first performance information within the electronic payment service; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store; The benefit is a coupon that can be acquired by a user of the electronic payment service by performing a predetermined operation on a user terminal device and can be used for payment of the electronic payment service, The measurement unit measures, as the first performance information, one or both of whether or not the user performed the predetermined operation and whether or not the user used the acquired coupon for payment of the electronic payment service; The reporting unit further reports recommendation information for recommending a target of the advertisement to the affiliated store based on the measured first performance information; When multiple advertisements related to the same benefit are published, the reporting unit further reports to the affiliated store the recommendation information recommending an advertisement target that has superior performance in one or both of whether the user performed the predetermined operation and whether the user used the acquired coupon for payment in the electronic payment service, compared to the cost spent by the affiliated store for publishing the advertisements. Information processing device.

8. The computer measuring, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; Further suggesting a target of the advertisement based on user information of the electronic payment service. Information processing methods.

9. On the computer, measuring, within the electronic payment service, the performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; The first performance information is added to second performance information of the advertisement measured by the advertisement delivery platform, and the second performance information is reported to the affiliated store; further suggesting a target of the advertisement based on user information of the electronic payment service; program.

10. The computer measuring, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; Further placing the advertisement, the target of which is set, on an advertisement distribution platform different from the electronic payment service; Further, based on the measured first performance information, recommendation information for recommending the target is reported to the affiliated store. Information processing methods.

11. On the computer, measuring, within the electronic payment service, the performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; The first performance information is added to second performance information of the advertisement measured by the advertisement delivery platform, and the second performance information is reported to the affiliated store; further placing the advertisement, the target of which is set, on an advertisement distribution platform different from the electronic payment service; and causing the affiliated store to report recommendation information for recommending the target based on the measured first performance information. program.

12. The computer measuring, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; The benefit is a coupon that can be acquired by a user of the electronic payment service by performing a predetermined operation on a user terminal device and can be used for payment of the electronic payment service, As the first performance information, one or both of whether or not the user performed the predetermined operation and whether or not the user used the acquired coupon for payment of the electronic payment service are measured; Further reporting recommendation information for recommending a target of the advertisement to the affiliated store based on the measured first performance information; When multiple advertisements related to the same benefit are published, the recommendation information is further reported to the affiliated store, which recommends an advertisement target that has superior performance in either or both of whether the user performed the specified operation and whether the user used the acquired coupon for payment in the electronic payment service, compared to the cost spent by the affiliated store for publishing the advertisement. Information processing methods.

13. On the computer, measuring, within the electronic payment service, the performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; The first performance information is added to second performance information of the advertisement measured by the advertisement delivery platform, and the second performance information is reported to the affiliated store; The benefit is a coupon that can be acquired by a user of the electronic payment service by performing a predetermined operation on a user terminal device and can be used for payment of the electronic payment service, measuring, as the first performance information, one or both of whether or not the user performed the predetermined operation and whether or not the user used the acquired coupon for payment in the electronic payment service; further causing the affiliated store to report recommendation information for recommending a target of the advertisement based on the measured first performance information; When a plurality of advertisements relating to the same benefit are published, the recommendation information recommending a target of an advertisement among the plurality of advertisements that has a superior performance in either or both of whether or not the user performed the predetermined operation and whether or not the acquired coupon was used for payment in the electronic payment service, compared with the cost spent by the affiliated store for publishing the advertisement, is further reported to the affiliated store. program.

14. a measurement unit that measures, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store; The reporting unit further reports recommendation information for recommending a target of the advertisement to the affiliated store based on the measured first performance information. Information processing device.

15. The computer measuring, within the electronic payment service, performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; and reporting, to the affiliated store, recommendation information for recommending a target of the advertisement based on the measured first performance information. Information processing methods.

16. On the computer, measuring, within the electronic payment service, the performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, which advertisement is posted on an advertisement distribution platform different from the electronic payment service, as first performance information; The first performance information is added to second performance information of the advertisement measured by the advertisement delivery platform, and the second performance information is reported to the affiliated store; and causing the affiliated store to report recommendation information for recommending a target of the advertisement based on the measured first performance information. program.

17. a measurement unit that measures, within the electronic payment service, the performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, the advertisement being posted on an advertisement distribution platform different from the electronic payment service and targeted by the member store, as first performance information; a reporting unit that adds the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reports the second performance information to the affiliated store, Information processing device.

18. The computer measuring performance of an advertisement regarding a benefit provided by a member store of the electronic payment service, the advertisement being posted on an advertisement distribution platform different from an electronic payment service and targeted by the member store, as first performance information within the electronic payment service; adding the first performance information to second performance information of the advertisement measured by the advertisement delivery platform and reporting the information to the affiliated store; Information processing methods.

19. On the computer, an advertisement for a benefit provided by a member store of the electronic payment service, the advertisement being posted on an advertisement distribution platform different from the electronic payment service, the advertisement being targeted by the member store, and performance of the advertisement being measured as first performance information within the electronic payment service; having the affiliated store report the second performance information of the advertisement measured by the advertisement distribution platform together with the first performance information; program.

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