Information collection device, information collection method, and program

Abstract

To reduce detection omissions of customer actions such as purchase after try-on.SOLUTION: There is provided an information collection device 10 comprising an acquisition unit 11 and a determination 12. The acquisition unit acquires information acquired by first reading means for reading tag information of an RFID tag attached to a product to be tried on, and purchase product information related to a product to be purchased. The determination unit determines that the tried-on product was purchased on the basis of the information acquired by the acquisition unit 11. When purchase product information on a product associated with first tag information is acquired within a prescribed time after the first tag information is read by the first reading means, the determination unit 12 determines that the product associated with the first tag information was purchased after try-on. In addition, when purchase product information on a product the type of which is identical to the type of the product associated with second tag information but which is a different product is acquired within a prescribed time after the second tag information is read by the first reading means, the determination unit 12 determines that the product was purchased after try-on.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an information collection device, an information collection method, and a program. [Background technology]

[0002] Patent Documents 1 to 4 disclose techniques for collecting information about customers trying on products. These techniques collect information indicating that customers who try on products have purchased the products. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] International Publication No. 2014 / 091787 [Patent Document 2] Patent Publication No. 2019-144621 [Patent Document 3] Patent Publication No. 2015-005188 [Patent Document 4] Patent Publication No. 2002-279524 Summary of the Invention [Problem to be solved by the invention]

[0004] It is desirable to detect the customer action of trying on a product and then purchasing it (hereinafter referred to as "purchase after trying on") and accumulate this as marketing information. The technologies described in Patent Documents 1 to 4 make it possible to detect the above action of a typical customer who tries on a product and then purchases it.

[0005] However, some customers may purchase the product they tried on, while others may purchase other products of the same type based on the results of the try-on. If such circumstances are not taken into consideration, customer actions such as purchasing after trying on may be overlooked.

[0006] An object of the present invention is to provide a technology that reduces the risk of missing a customer's action of purchasing after trying on clothes. [Means for solving the problem]

[0007] According to the present invention, an acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID (radio frequency identifier) ​​tag attached to the item to be tried on and purchase product information relating to the item to be purchased; a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; and The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection device is provided that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means.

[0008] Further, according to the present invention, The computer an acquisition step of acquiring information acquired by a first reading means that reads tag information of an RFID tag attached to an item to be tried on and purchase item information related to the item to be purchased; a determining step of determining whether a purchase has been made after trying on the item based on the information acquired in the acquiring step; Run In the determination step, If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection method is provided that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means.

[0009] Further, according to the present invention, Computer, an acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase product information relating to the item to be purchased; and a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; It functions as The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and A program is provided that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means. [Effects of the Invention]

[0010] According to the present invention, a technique is realized that reduces the chance of failing to detect a customer's action of purchasing after trying on an item. [Brief explanation of the drawings]

[0011] [Figure 1] FIG. 2 is a diagram illustrating an example of a hardware configuration of an information collection device according to the present embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of a functional block diagram of the information collection device according to the present embodiment. [Figure 3] FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. [Figure 4]FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. [Figure 5] 10 is a flowchart illustrating an example of a processing flow of the information collection device of the present embodiment. [Figure 6] FIG. 1 is a diagram showing an example of the layout of a store that uses the information collection device of the present embodiment. [Figure 7] FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. [Figure 8] FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. [Figure 9] FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. [Figure 10] FIG. 2 is a diagram illustrating an example of information processed by the information collection device according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, like components are designated by like reference numerals, and the description thereof will be omitted as appropriate.

[0013] First Embodiment "Overall picture and overview" The information collection device of this embodiment is used in a store that sells clothing. In this embodiment, an RFID tag is attached to each of a plurality of products. A first reading means and a second reading means are installed in the store. The first reading means is a tag reader that reads tag information from an RFID tag attached to a product to be tried on. The second reading means is a tag reader that reads tag information from an RFID tag attached to a product to be purchased. "Tag information of an RFID tag" refers to tag information stored in the RFID tag.

[0014] The information collecting device then determines that a purchase has been made after trying on an item by performing a characteristic determination process based on try-on information indicating the history of tag information read by the first reading means and purchase information indicating the history of tag information read by the second reading means. A "purchase after trying on an item" is a customer action of trying on an item and then purchasing the item based on the results of the try-on. The characteristic determination process will be described in detail later.

[0015] The information collection device reduces missed detection of purchases after trying on items by determining whether a purchase has been made after trying on items using a characteristic determination process based on try-on information and purchase information.

[0016] "Hardware Configuration" Next, an example of the hardware configuration of an information collection device will be described. FIG. 1 is a diagram showing an example of the hardware configuration of an information collection device. Each functional unit of the information collection device is realized by any combination of hardware and software, centered around a CPU (Central Processing Unit) of any computer, memory, programs loaded into the memory, a storage unit such as a hard disk that stores the programs (this can store programs that are pre-loaded when the device is shipped, as well as programs downloaded from storage media such as CDs (Compact Discs) or servers on the Internet), and a network connection interface. Those skilled in the art will understand that there are many variations in the implementation methods and devices.

[0017] As shown in FIG. 1, the information collection device has a processor 1A, a memory 2A, an input / output interface 3A, a peripheral circuit 4A, and a bus 5A. The peripheral circuit 4A includes various modules. The information collection device does not have to have the peripheral circuit 4A. The information collection device may be composed of multiple physically and / or logically separated devices, or may be composed of a single physically and logically integrated device. When composed of multiple physically and / or logically separated devices, each of the multiple devices can have the above hardware configuration.

[0018] The bus 5A is a data transmission path for the processor 1A, memory 2A, peripheral circuit 4A, and input / output interface 3A to transmit and receive data to and from each other. The processor 1A is an arithmetic processing device such as a CPU or a GPU (Graphics Processing Unit). The memory 2A is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The input / output interface 3A includes an interface for acquiring information from an input device, an external device, an external server, an external sensor, etc., and an interface for outputting information to an output device, an external device, an external server, etc. Examples of input devices include a keyboard, a mouse, a microphone, etc. Examples of output devices include a display, a speaker, a printer, a mailer, etc. The processor 1A can issue commands to each module and perform calculations based on the results of those calculations.

[0019] "Function Configuration" Next, an example of the functional configuration of the information collection device will be described. 2 shows an example of a functional block diagram of the information collection device 10. As shown in the figure, the information collection device 10 has an acquisition unit 11, a determination unit 12, and a storage unit 13.

[0020] The acquisition unit 11 acquires the try-on information and the purchase information, and then stores the acquired try-on information and the purchase information in the storage unit 13.

[0021] The try-on information indicates the history of tag information read by the first reading means. The first reading means is a tag reader that reads tag information from RFID tags attached to products to be tried on. Tag information is identification information for distinguishing between multiple RFID tags. Figure 3 shows an example of try-on information. The illustrated try-on information links the tag information read by the first reading means with the date and time of reading. The illustrated example shows that tag information "M11723" was read by the first reading means at 9:21:18 on September 7, 2021. This indicates that the product linked to tag information "M11723" was tried on at this time. "This time" here refers to the date and time indicated in the try-on information and the surrounding time period. Furthermore, "products linked to tag information "M11723"" refers to products attached with RFID tags that store the tag information.

[0022] The purchase information includes purchase product information related to the product to be purchased. In this embodiment, "tag information of the product to be purchased read by the second reading means" is "purchase product information related to the product to be purchased." In this embodiment, the purchase information indicates the history of tag information read by the second reading means. The second reading means is a tag reader that reads tag information from an RFID tag attached to the product to be purchased. FIG. 4 schematically shows an example of purchase information. The illustrated purchase information is information that links the tag information read by the second reading means with the date and time of reading. The illustrated example shows that tag information "M11723" was read by the second reading means at 9:25:07 on September 7, 2021. This indicates that the product linked to tag information "M11723" was purchased at this timing. Here, "this timing" refers to the date and time indicated in the purchase information and the surrounding time period.

[0023] The acquisition unit 11 communicates with the first reading means and the second reading means and can acquire try-on information and purchase information from the first reading means and the second reading means. Alternatively, a storage device may be provided to store the results of reading by the first reading means and the second reading means. The acquisition unit 11 may then acquire the try-on information and purchase information stored in the storage device.

[0024] 2, the determination unit 12 determines whether a purchase has been made after trying on the item based on the try-on information and the purchase information. The determination unit 12 stores the result of the determination in the storage unit 13.

[0025] "Purchase after trying on" refers to the action of a customer who tries on a product and then purchases it based on the results of the try-on. The product tried on and the product purchased may or may not match. "Match" here refers not only to a match in product type (such as a match in product number), but also to a match in individual items.

[0026] An example of an action of purchasing a different product from the one tried on based on the results of trying on a product is trying on a product and then purchasing another product of the same type. For example, after trying on a product to determine its size, a customer may select and purchase a different design (color, pattern, etc.) in the same size based on the results, or may select and purchase a product that is one size up or one size down from the product they tried on. Also, after trying on a product and being satisfied with it, a customer may select and purchase another product of the same size and design (for example, an individually packaged, unopened product). In this embodiment, "similar product" is defined by at least one of the following first to fourth definitions.

[0027] (First definition): Products that match each other in all aspects, such as product number, design (color, pattern, etc.), size, etc. (Second definition): Products with the same product number and size but different designs (Third definition): Products with the same product number and design but different sizes (Fourth definition): Products with the same product number but different designs and sizes

[0028] Based on the try-on information and purchase information, the determination unit 12 can detect customer actions to purchase the product that was tried on, and customer actions to purchase other products of the same type as the product that was tried on. This will be explained in detail below.

[0029] -Detecting customer actions to purchase the product they tried on- The determination unit 12 determines that a product linked to the first tag information was purchased after being tried on if purchased product information related to the product linked to the first tag information is acquired within a predetermined time from when the first tag information was read by the first reading means. In this embodiment, "when purchased product information related to the product linked to the first tag information is acquired" means "when the first tag information is read by the second reading means." The determination unit 12 determines that a purchase was made after being tried on if the first tag information read by the first reading means is again read by the second reading means within a predetermined time from when the first tag information was read by the first reading means. This determination process makes it possible to detect a customer's action of purchasing the product that was tried on.

[0030] In the examples of FIGS. 3 and 4, the tag information "M11723" is read by the first reading means and then by the second reading means.

[0031] The "predetermined time" is set in advance, taking into consideration the time required from the time of trying on the items to the time of processing the transaction. By setting the predetermined time appropriately, it is possible to prevent the inconvenience of determining that a purchase has been made after trying on an item when another customer purchases the same item after trying it on by a first customer.

[0032] -Detecting customer actions to purchase other products of the same type as the product they tried on- The determination unit 12 determines that a purchase has occurred after trying on an item if purchased product information about a product of the same type but different from the product linked to the second tag information is acquired within a predetermined time from when the second tag information is read by the first reading means. In this embodiment, "when purchased product information about a product of the same type but different from the product linked to the second tag information is acquired" means "when third tag information linked to another product of the same type as the product linked to the second tag information is read by the second reading means." The determination unit 12 determines that a purchase has occurred after trying on an item if third tag information linked to another product of the same type as the product linked to the second tag information read by the first reading means is read by the second reading means within a predetermined time from when the second tag information read by the first reading means was read by the first reading means. This determination process makes it possible to detect a customer's action of purchasing another product of the same type as the product tried on.

[0033] Information for identifying tag information linked to each of a plurality of products of the same type is stored in advance in the storage unit 13. This information may be, for example, information linking tag information linked to each of a plurality of products of the same type to each other, or may be other information. Based on this information, the determination unit 12 can identify third tag information linked to another product of the same type as the product linked to the second tag information read by the first reading means.

[0034] 3 and 4 are tag information linked to the same type of product. In this case, the third tag information (M00117) linked to another product of the same type as the product linked to the second tag information (M00119) read by the first reading means is read by the second reading means after the second tag information (M00119) is read by the first reading means.

[0035] Here too, the "predetermined time" is set in advance, taking into consideration the time required from the time of trying on the items to the time of completing the transaction. By setting the predetermined time appropriately, it is possible to prevent the inconvenience of determining that a purchase has been made after trying on an item when another customer purchases another item of the same type after trying on the item by a first customer.

[0036] Next, an example of the processing flow of the information collection device 10 will be described with reference to the flowchart of FIG.

[0037] First, the information collection device 10 acquires try-on information indicating a history of tag information read by the first reading means and purchase information indicating a history of tag information read by the second reading means (S10). The first reading means reads tag information from an RFID tag attached to an item to be tried on. The second reading means reads tag information from an RFID tag attached to an item to be purchased.

[0038] Next, the information collecting device 10 determines whether a purchase has been made after trying on an item based on the try-on information and purchase information acquired in S10 (S11). Specifically, the information collecting device 10 determines that a purchase has been made after trying on an item if the first tag information read by the first reading means is further read by the second reading means within a predetermined time from when the first tag information was read by the first reading means. Furthermore, the information collecting device 10 determines that a purchase has been made after trying on an item if the second reading means reads third tag information linked to another item of the same type as the item linked to the second tag information read by the first reading means within a predetermined time from when the first reading means reads the second tag information.

[0039] "Action and effect" According to the information collection device 10 of this embodiment, it is possible to determine whether a purchase has been made after trying on an item based on try-on information indicating the history of tag information read by a first reading means that reads tag information from an RFID tag attached to the item to be tried on, and purchase information indicating the history of tag information read by a second reading means that reads tag information from an RFID tag attached to the item to be purchased.

[0040] Specifically, the information collection device 10 determines that a purchase has been made after trying on an item if the first tag information read by the first reading means is further read by the second reading means within a predetermined time from when the first tag information was read by the first reading means. This determination process makes it possible to detect the customer's action of purchasing the item they tried on.

[0041] Furthermore, if third tag information linked to another product of the same type as the product linked to the second tag information read by the first reading means is read by the second reading means within a predetermined time after the second tag information is read by the first reading means, the information collection device 10 determines that a purchase has been made after trying on the product. This determination process makes it possible to detect customer actions of purchasing another product of the same type as the product that was tried on.

[0042] According to the information collection device 10, it is possible to reduce the number of customer actions that go undetected, such as purchasing after trying on clothes.

[0043] <Second embodiment> In this embodiment, a process of reading tag information from an RFID tag attached to an item to be tried on by a first reading means and a process of reading tag information from an RFID tag attached to an item to be purchased by a second reading means are embodied. In this embodiment, Example 1 or Example 2 described below can be adopted.

[0044] --Example 1-- An example of a store layout is shown in Figure 6. In this example, a first reading means is installed at the gate of the fitting room. The first reading means reads tag information from an RFID tag that passes through the gate of the fitting room.

[0045] In this example, the second reading means is installed at a checkout counter where a cash register (for example, a point of sales (POS) cash register) used in the transaction process is installed. The cash register may be a device intended to be operated by a store clerk or a device intended to be operated by a customer.

[0046] Furthermore, registration for transaction processing may be performed based on the results of reading by the second reading means. In this case, when the cash register acquires tag information read by the second reading means, it acquires product information linked to that tag information from the store server. The store server pre-stores a product master that associates tag information with product information (product identification information, unit price, etc.) for the product linked to that tag information. The cash register then registers the acquired product information as product information for the product being processed.

[0047] --Example 2-- In this example, the first reading means is installed at any location in the store. The first reading means may be installed at a cash register counter, in a fitting room, in a back room, or in other locations. Alternatively, the first reading means may be portable and carried by a store clerk.

[0048] In this example, a customer who wishes to try on clothes notifies a store clerk of that intention before trying them on. The store clerk, upon receiving the customer's notification, temporarily takes the item to be tried on and performs an operation to have the first reading means read it. After this operation, the customer receives the item to be tried on from the store clerk and tries it on in a fitting room or the like.

[0049] The reading process by the second reading means is the same as in Example 1.

[0050] Other configurations of the information collection device 10 of this embodiment are the same as those of the first embodiment. According to the information collection device 10 of this embodiment, the same effects as those of the first embodiment are realized. Furthermore, according to the information collection device 10 of this embodiment, tag information can be reliably read by the first reading means and the second reading means. As a result, it is possible to reduce the risk of missing detection of a customer's action of purchasing after trying on clothes.

[0051] <Third embodiment> As described in the first embodiment, the determination unit 12 can store the determination result in the storage unit 13. In this embodiment, the information stored in the storage unit 13 is embodied. The determination unit 12 can execute at least one process among Examples 1 to 4 described below.

[0052] --Example 1-- The determination unit 12 stores the number of times that a purchase after trying on has been detected in the memory unit 13. The determination unit 12 may count the number of times for each business day. Alternatively, the determination unit 12 may count the number of times for each predetermined time period. Alternatively, the determination unit 12 may count the number of times for each day of the week. Alternatively, the determination unit 12 may count the number of times for each week, month, or year.

[0053] --Example 2-- The determination unit 12 associates various information with each detected purchase after trying on and stores it in the storage unit 13.

[0054] In this example, the determination unit 12 stores in the storage unit 13 tag information linked to the product tried on when purchased after trying on and tag information linked to the purchased product in association with each other.

[0055] FIG. 7 schematically shows an example of information stored in the memory unit 13. In the example shown, for each purchase after trying on detected by the determination unit 12, tag information (trying on), tag information (purchase), try-on timing, and purchase timing are linked and registered. Tag information (trying on) is tag information read by the first reading means. Tag information (purchase) is tag information read by the second reading means. Try-on timing indicates the timing when the tag information was read by the first reading means. Purchase timing indicates the timing when the tag information was read by the second reading means.

[0056] --Example 3-- The determination unit 12 associates various information with each detected purchase after trying on and stores it in the storage unit 13.

[0057] In this example, the determination unit 12 estimates the attributes of customers who make purchases after trying on clothes based on in-store images generated by cameras installed in the store. The estimated customer attributes include gender, age group, nationality, etc. Then, the determination unit 12 associates the estimated customer attributes with each detected purchase after trying on clothes and stores them in the storage unit 13.

[0058] --Example 4-- The determination unit 12 associates various information with each detected purchase after trying on and stores it in the storage unit 13.

[0059] In this example, a device is installed in the store to acquire customer identification information of at least one of customers trying on clothes and customers making purchases. Then, the determination unit 12 associates each detected purchase after trying on clothes with the customer identification information of that customer and stores the information in the storage unit 13.

[0060] The means for acquiring customer identification information is not particularly limited, and any means can be used. For example, customer identification information may be acquired using a communication device that communicates with an IC (integrated circuit) card or a customer terminal (smartphone, smartwatch, mobile phone, tablet terminal, etc.) via short-range wireless communication to acquire customer identification information stored on the IC card or customer terminal. Alternatively, facial recognition processing may be used. In this case, the customer identification information of customers included in the in-store images is identified by comparing facial information (such as facial images and facial features) of people included in in-store images generated by a camera installed in the store with pre-registered facial information of each customer.

[0061] The information collection device 10 can output the above-described information stored in the storage unit 13 via an output device. Examples of the output device include, but are not limited to, a display, a projection device, a printer, a mailer, etc.

[0062] Other configurations of the information collection device 10 of this embodiment are the same as those of the first and second embodiments. According to the information collection device 10 of this embodiment, the same effects as those of the first and second embodiments are realized. Furthermore, according to the information collection device 10 of this embodiment, the determination result by the determination unit 12 and various information related to purchases after the detected try-on can be stored in the storage unit 13.

[0063] The user can view the information stored in the storage unit 13 and use it in marketing strategies.

[0064] <Fourth embodiment> The information collection device 10 of this embodiment determines whether a purchase has been made after trying on an item based on try-on information that further indicates customer identification information of the customer trying on the item and purchase information that further indicates customer identification information of the customer making the purchase.

[0065] The acquisition unit 11 acquires try-on information that further indicates customer identification information of the customer trying on the clothes, and purchase information that further indicates customer identification information of the customer making the purchase.

[0066] Figure 8 shows a schematic example of try-on information for this embodiment. The try-on information shown in the figure is information that links together tag information read by the first reading means, the date and time of reading, and the customer identification information of the customer trying on the item. The example shown shows that at 9:21:18 on September 7, 2021, the product linked to tag information "M11723" was tried on by the customer identified by customer identification information "P181921."

[0067] Figure 9 shows a schematic example of purchase information according to this embodiment. The illustrated purchase information is information that links together the tag information read by the second reading means, the date and time of reading, and the customer identification information of the customer making the purchase. The illustrated example shows that at 9:25:07 on September 7, 2021, a product linked to tag information "M11723" was purchased by a customer identified by customer identification information "P181921."

[0068] Below, a method for acquiring customer identification information of a customer trying on clothes will be described, but the method is not limited to this.

[0069] An example of a store layout is shown in Figure 6. In this example, a customer identification information acquisition means is installed at the gate of the fitting room.

[0070] The customer identification information acquisition means may be a communication device that performs short-range wireless communication with an IC card or a customer terminal (smartphone, smartwatch, mobile phone, tablet terminal, etc.) to acquire the customer identification information stored in the IC card or the customer terminal. In this case, the customer performs an operation to have the customer identification information acquisition means read their own customer identification information before entering the fitting room.

[0071] Alternatively, the customer identification information acquisition means may be a camera. In this case, the customer has the customer identification information acquisition means capture a picture of their face before entering the fitting room. The information collection device 10 then identifies the customer identification information of the customer trying on clothes by comparing the facial information (such as a facial image or facial features) of the person included in the image generated by the customer identification information acquisition means with the pre-registered facial information of each customer.

[0072] Next, a means for acquiring customer identification information of a purchasing customer will be described, but is not limited to this.

[0073] An example of a store layout is shown in Figure 6. In this example, a customer identification information acquisition means is installed at the checkout counter.

[0074] The customer identification information acquisition means may be, for example, a communication device that communicates with an IC card or a customer terminal (such as a smartphone, smartwatch, mobile phone, or tablet terminal) via short-range wireless communication to acquire the customer identification information stored in the IC card or customer terminal. In this case, the customer in the middle of a transaction performs an operation to have the customer identification information acquisition means read their own customer identification information.

[0075] Alternatively, the customer identification information acquisition means may be a camera. In this case, the customer during the checkout process has the customer identification information acquisition means capture their own face. The information collection device 10 then identifies the customer identification information of the customer making the purchase by comparing the facial information (such as a facial image or facial features) of the person included in the image generated by the customer identification information acquisition means with the facial information of each customer registered in advance.

[0076] The determination unit 12 determines whether a purchase has been made after trying on the item based on the try-on information, which further indicates the customer identification information of the customer trying on the item, and the purchase information, which further indicates the customer identification information of the customer making the purchase. The determination unit 12 can execute at least one of the following Example 1 and Example 2.

[0077] --Example 1-- The determination unit 12 determines that a purchase has been made after trying on an item if the customer identification information of the first customer is acquired as purchase information within a predetermined time from when the customer identification information of the first customer is acquired as try-on information.

[0078] This determination process makes it possible to detect customers who have both tried on and purchased an item. Then, based on the detection of such customers, it can be determined that a purchase was made after trying on an item.

[0079] The "predetermined time" is set in advance, taking into consideration the time required from the time of trying on clothes to the time of payment. By setting the predetermined time appropriately, it is possible to prevent the customer who tried on clothes from coming back to the store on another day and purchasing an item unrelated to the one they tried on, and thus preventing the customer from being deemed to have made a purchase after trying on clothes.

[0080] --Example 2-- The determination unit 12 determines that a purchase has been made after trying on an item if the customer identification information of the second customer is obtained as try-on information, and then the customer identification information of the second customer is obtained as purchase information, and the second customer purchases another item that is the same as or similar to the item that the second customer tried on.

[0081] In this example, since the relationship between the customer who tried on the item and the item they tried on is specified, the restriction of "within a predetermined time" as in the above-mentioned determination process is unnecessary. Because there is no such restriction, the determination unit 12 can determine that a purchase has been made after trying on an item if the customer identification information of the second customer is acquired as purchase information on or after the day after the customer identification information of the second customer is acquired as try-on information (after a predetermined time after the customer identification information of the second customer is acquired as try-on information), and the second customer purchases another item that is the same as or similar to the item that the second customer tried on.

[0082] Other configurations of the information collection device 10 of this embodiment are the same as those of the first to third embodiments. The information collection device 10 of this embodiment achieves the same effects as those of the first to third embodiments. Furthermore, the information collection device 10 of this embodiment can acquire customer identification information of customers who try on clothes or purchase items, and use this information to determine whether a purchase has been made after trying on clothes.

[0083] Therefore, it is possible to accurately determine whether a purchase has been made after trying on an item. Furthermore, even if the date of the try-on and the date of the purchase are different, it is possible to determine that a purchase has been made after trying on an item.

[0084] <Fifth embodiment> The information collection device 10 of this embodiment determines whether a purchase has been made after trying on an item based on try-on information that further indicates size information of the item to be tried on and purchase information that further indicates size information of the customer who will purchase the item.

[0085] The acquisition unit 11 acquires try-on information that further indicates size information of the product to be tried on and purchase information that further indicates size information of the customer who will purchase the product. The try-on information and purchase information may indicate other information described in other embodiments.

[0086] -Try-on information that shows additional size information for the product you are trying on- FIG. 10 schematically illustrates an example of try-on information according to this embodiment. The illustrated try-on information is information that links together tag information read by the first reading unit, the date and time of reading, and size information for the item being tried on. The illustrated example shows that a customer tried on an item with size information "L (large)" linked to tag information "M11723" at 9:21:18 on September 7, 2021. For example, a product master that links tag information with product information (such as product identification information, unit price, and size information) for the item linked to that tag information may be stored in advance on the store server. The acquisition unit 11 may then acquire, from the store server, size information for the item linked to the tag information of the item being tried on.

[0087] -Purchase information showing further size information for purchasing customers- Next, a description will be given of a means by which the acquisition unit 11 acquires purchase information that further indicates size information of the customer making the purchase. The acquisition unit 11 can execute at least one of the following example 1 and example 2.

[0088] --Example 1-- In this example, size information for each customer is stored in advance in a customer database, linked to the customer identification information of each of multiple customers. The size information for each customer is information indicating the size that suits each customer. The customer database may register size information self-reported by each customer, size information determined based on the sizes of products that each customer has purchased or tried on in the past, or size information determined by other methods.

[0089] The acquisition unit 11 acquires customer identification information of the customer trying on clothes and / or customer identification information of the customer purchasing clothes, for example, by the means described in the fourth embodiment. Then, the acquisition unit 11 acquires size information registered in the customer database in association with the acquired customer identification information.

[0090] --Example 2-- The acquisition unit 11 estimates size information of a customer based on in-store images generated by a camera installed in the store. For example, a camera may be installed at any location, such as near the gate of a fitting room or near a cash register counter, so as to capture the entire body of the customer. The acquisition unit 11 may then estimate the customer's height, build, etc. based on the images generated by the camera, and estimate size information based on the estimation results.

[0091] The determination unit 12 determines that no purchase was made after trying on if the size information of the product being tried on, indicated in the try-on information, and the size information of the purchasing customer, indicated in the purchase information, differ by a predetermined level or more. In other words, even if the product registered in the try-on information or other products of the same type as that product are subsequently purchased, it does not determine that no purchase was made after trying on.

[0092] For example, a person may purchase a product not for himself / herself but for another person. The other person may be a family member, friend, or partner. Then, the person may pass through the gate of a fitting room to try on the product he / she is purchasing for himself / herself while holding the product he / she is purchasing for the other person in his / her hand or in his / her shopping cart. In this case, the first reading means may read not only the tag information of the RFID tag attached to the product he / she is purchasing for himself / herself, but also the tag information of the RFID tag attached to the product he / she is purchasing for the other person.

[0093] In such cases, it is undesirable to determine that an item purchased for another person has been tried on and purchased. As described above, if the size information of the item being tried on, indicated in the try-on information, differs by a predetermined level or more from the size information of the customer purchasing the item, indicated in the purchase information, the above inconvenience can be alleviated by determining that no purchase was made after trying on. Also, for example, if a customer (adult) enters a fitting room carrying adult clothing and children's clothing, if information is collected using only tag information, it will be determined that both items were purchased after being tried on. According to the information collection device 10 of this embodiment, it is possible to determine that only adult clothing was purchased after being tried on.

[0094] "Size information differs by a predetermined level or more" may mean, for example, "size information differs (one size or more)," "two sizes or more," or something else.

[0095] Other configurations of the information collection device 10 of this embodiment are the same as those of the first to fourth embodiments. The information collection device 10 of this embodiment achieves the same effects as those of the first to fourth embodiments. Furthermore, the information collection device 10 of this embodiment can determine whether a purchase has been made after trying on an item based on whether the size information of the item being tried on, which is indicated in the try-on information, differs by a predetermined level or more from the size information of the customer who will purchase, which is indicated in the purchase information. This makes it possible to accurately determine whether a purchase has been made after trying on an item.

[0096] <Modification> A modified example will be described below that can detect "purchases after trying on" where a customer tries on an item in a store and then purchases a different item from the one they tried on online. This modified example can be applied to the first to fifth embodiments.

[0097] In the above embodiment, the purchased product information included in the purchase information acquired by the acquisition unit 11 was "tag information of the product to be purchased" read by a second reading means installed at a store's checkout counter or the like. In this modified example, the purchased product information is product identification information of a product that a customer has purchased through online shopping via an EC (electronic commerce) site, a store's app, or the like. The "product that has been purchased" is a product that has been selected as a purchase target and for which payment has been completed. The acquisition unit 11 can acquire the purchased product information from an online shopping server. Note that the purchased product information may be a concept that includes both the "tag information of the product to be purchased" read by the second reading means and the "product identification information of the product that a customer has purchased through online shopping."

[0098] The determination unit 12 determines that a purchase has been made after trying on if purchase product information regarding a product of the same type but different from the product linked to the second tag information is acquired on the online shopping server within a predetermined time from when the second tag information is read by the first reading means.

[0099] In this embodiment, “when purchased product information is acquired about a product of the same type as but different from the product linked to the second tag information” means “when product identification information of the product linked to the second tag information is acquired as purchased product information.” The determination unit 12 determines that a purchase has been made after trying on the product if product identification information (purchased product information) of the product linked to the second tag information read by the first reading means is acquired in response to a customer's purchase operation at the online shopping server within a predetermined time after the second tag information is read by the first reading means.

[0100] The "predetermined time" is set in advance taking into consideration the time required from the time of trying on the clothes to the time of purchasing them through online shopping.

[0101] When this modification is applied to the fourth embodiment, the determination unit 12 determines that a purchase has been made after trying on an item if the customer identification information of the second customer is acquired as the try-on information, followed by the purchase information, and the second customer purchases another item of the same type as the item tried on by the second customer through online shopping. The purchase information, including the customer identification information of the second customer, is acquired from an online shopping server. The server transmits the second customer's registration information (such as name and customer identification information for logging in) to the information collection device 10 as customer identification information.

[0102] In this specification, "acquisition" includes at least one of the following: "the device retrieves data stored in another device or storage medium (active acquisition)" based on user input or program instructions, such as receiving data by making a request or inquiry to another device, or accessing and reading out another device or storage medium; "the device inputs data output from another device (passive acquisition)" based on user input or program instructions, such as receiving data that is distributed (or transmitted, push notification, etc.), and selecting and acquiring data from received data or information; and "the creation of new data by editing data (converting data to text, rearranging data, extracting some data, changing the file format, etc.), and acquiring the new data."

[0103] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes. 1. An acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase product information relating to the item to be purchased; a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; and The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection device that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means. 2. The acquiring means acquires try-on information indicating customer identification information of the customer trying on the clothes and purchase information indicating the customer identification information of the customer making the purchase; The determination means The information collection device described in 1 determines that a purchase has been made after trying on an item if the customer identification information of the first customer is obtained as the purchase information within a predetermined time from the time the customer identification information of the first customer is obtained as the try-on information. 3. The acquiring means acquires try-on information indicating customer identification information of the customer trying on the clothes and purchase information indicating the customer identification information of the customer making the purchase; The determination means The information collection device described in 1 determines that a purchase has been made after trying on an item if the customer identification information of the second customer is obtained as the try-on information, and the customer identification information of the second customer is obtained as the purchase information, and the second customer purchases another item that is the same or similar to the item that the second customer tried on. 4. The information collection device described in 3, wherein the determination means determines that a purchase has been made after trying on an item if the customer identification information of the second customer is obtained as the purchase information after a predetermined time has elapsed since the customer identification information of the second customer was obtained as the try-on information, and if the second customer purchases another item that is the same as or similar to the item that the second customer tried on. 5. The acquiring means acquires try-on information indicating size information of the product to be tried on and purchase information indicating size information of the customer who will purchase the product; 5. The information collection device according to any one of 1 to 4, wherein the determination means determines that no purchase was made after trying on the item if the size information of the item to be tried on differs from the size information of the customer who will purchase the item by a predetermined level or more. 6. The information collection device according to 5, wherein the acquisition means estimates the size information of the customer making the purchase by analyzing an image taken of the customer trying on the clothes. 7. The acquisition means acquiring the purchase information indicating customer identification information of the purchasing customer; 6. The information collection device according to 5, wherein size information of the customer making the purchase is acquired from a customer database that stores size information linked to the customer identification information. 8. An information collection device described in any one of 1 to 7, wherein the determination means links tag information linked to the product tried on and tag information linked to the product purchased after the try-on and stores them in the storage means. 9. The computer an acquisition step of acquiring information acquired by a first reading means that reads tag information of an RFID tag attached to an item to be tried on and purchase item information related to the item to be purchased; a determining step of determining whether a purchase has been made after trying on the item based on the information acquired in the acquiring step; Run In the determination step, If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection method that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means. 10. Computer an acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase product information relating to the item to be purchased; and a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; It functions as The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and A program that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means. [Explanation of symbols]

[0104] 10 Information gathering device 11 Acquisition Department 12 Judgment section 13 Storage section 1A processor 2A Memory 3A input / output I / F 4A peripheral circuit 5A Bus

Claims

1. an acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase product information relating to the item to be purchased; a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; and The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection device that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means.

2. the acquiring means acquires try-on information indicating customer identification information of a customer trying on the clothes and purchase information indicating the customer identification information of a customer making a purchase; The determination means The information collection device of claim 1, wherein if the customer identification information of the first customer is acquired as the purchase information within a predetermined time from when the customer identification information of the first customer is acquired as the try-on information, it is determined that a purchase has been made after trying on the item.

3. the acquiring means acquires try-on information indicating customer identification information of a customer trying on the clothes and purchase information indicating the customer identification information of a customer making a purchase; The determination means The information collection device of claim 1, wherein if the customer identification information of a second customer is acquired as the try-on information, and then the customer identification information of the second customer is acquired as the purchase information, and the second customer purchases another product that is the same or similar to the product that the second customer tried on, it is determined that a purchase has been made after trying on.

4. The information collection device described in claim 3, wherein the determination means determines that a purchase has been made after trying on an item if the customer identification information of the second customer is obtained as the purchase information after a predetermined time has elapsed since the customer identification information of the second customer was obtained as the try-on information, and if the second customer purchases another item that is the same or similar to the item that the second customer tried on.

5. The acquiring means acquires try-on information indicating size information of the product to be tried on and purchase information indicating size information of the customer who will purchase the product, The information collection device according to any one of claims 1 to 4, wherein the determination means determines that no purchase was made after trying on the product if the size information of the product being tried on differs from the size information of the customer who will purchase the product by a predetermined level or more.

6. 6. The information collection device according to claim 5, wherein the acquisition means estimates the size information of the customer making the purchase by analyzing an image of the customer trying on the clothes.

7. The acquisition means acquiring the purchase information indicating customer identification information of the purchasing customer; The information collection device according to claim 5 , wherein size information of the customer making the purchase is acquired from a customer database that stores size information linked to the customer identification information.

8. The information collection device according to any one of claims 1 to 7, wherein the determination means links tag information linked to the product tried on and tag information linked to the product purchased after the product was tried on and stores them in a storage means.

9. The computer an acquisition step of acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase item information relating to the item to be purchased; a determining step of determining whether a purchase has been made after trying on the item based on the information acquired in the acquiring step; Run In the determination step, If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and An information collection method that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means.

10. Computer, an acquisition means for acquiring information acquired by a first reading means for reading tag information of an RFID tag attached to an item to be tried on and purchase product information relating to the item to be purchased; and a determination means for determining whether a purchase has been made after trying on the item based on the information acquired by the acquisition means; It functions as The determination means If the purchased product information relating to the product linked to the first tag information is acquired within a predetermined time from when the first tag information is read by the first reading means, it is determined that the product linked to the first tag information was purchased after being tried on; and A program that determines that a purchase has been made after trying on if purchased product information regarding a product of the same type but different from the product linked to the second tag information is obtained within a predetermined time from when the second tag information is read by the first reading means.

Images