Real affiliate model using e-commerce site and physical store sales, reward calculation system, server device, reward calculation method, and reward calculation program

Abstract

To provide a real affiliate model by an electronic commerce site and real store sale, a reward calculation system, a server device, a reward calculation method and a reward calculation program that can calculate reward so that a real store can obtain plus alpha income (reward) from a product provider (for example, food manufacture) by only presenting information (for example, QR code (R)) for customers to purchase products of the product provider to the real store.SOLUTION: In the present embodiment, affiliate fee from a product provider to a real store is calculated based on information on a product specified as a purchase target by a customer in an EC site in which the customer can purchase products provided by the product provider, which is connected to a customer's terminal based on a QR code (R) read from the customer's terminal in the real store and store identification information on the real store specified by the QR code (R) read from the customer's terminal in the real store.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to a real affiliate model involving sales at an e-commerce site and a physical store, a reward calculation system, a server device, a reward calculation method, and a reward calculation program. [Background technology]

[0002] Patent document 1 discloses an affiliate server device and affiliate system that individually identifies users who join / unsubscribe from a content service and enables accurate calculation of performance-based advertising fees for the number of new users joining the service and the number of continuing users for each store (paragraphs 0001 and 0011 of patent document 1, etc.). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2008-9950 Summary of the Invention [Problem to be solved by the invention]

[0004] When considering earning a secondary income such as the success-based advertising commission described in Patent Document 1, the following problem has conventionally been encountered. In recent years, brick-and-mortar stores (particularly locally based stores) that are actual stores that sell products have been experiencing sluggish sales due to the rise of internet shopping and the like. For this reason, although these brick-and-mortar stores have been seeking ways to earn additional secondary income in addition to in-store sales, it has been difficult to earn secondary income due to busy staff and other reasons. In other words, it has not been possible to earn secondary income separate from sales from in-store product sales in a simple manner.

[0005] The present invention has been made in consideration of the above-mentioned problems, and aims to provide an e-commerce site that can calculate the commission, a real affiliate model through physical store sales, a commission calculation system, a server device, a commission calculation method, and a commission calculation program that enable physical stores to obtain additional income (commissions) from product providers (e.g., food manufacturers) by simply presenting the physical store with information (e.g., a QR code (registered trademark)) that enables customers to purchase the products of the product provider. [Means for solving the problem]

[0006] In order to solve the above-mentioned problems and achieve the objectives, the reward calculation system of the present invention is a reward calculation system that includes a server device that calculates a reward from a product provider to a physical store, which is a real store that presents connection information that can be read by a customer terminal and enables connection to an e-commerce service where products provided by the product provider can be purchased, and the customer terminal that is communicatively connected to the server device, and is characterized in that the control unit of the server device is equipped with a reward calculation means that calculates the reward for the store based on information regarding products designated as purchase items by the customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store, and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store.

[0007] The remuneration calculation system according to the present invention is also characterized in that the merchandise is an item that can be sold in stores.

[0008] Furthermore, the remuneration calculation system according to the present invention is configured such that the control unit of the customer terminal includes a reading means for reading the connection information, a login screen display means for displaying on the customer terminal a login screen for logging in to the electronic commerce service based on the connection information read by the reading means, a login information receiving means for receiving customer identification information and a login password input by the customer on the login screen displayed by the login screen display means and store identification information automatically input based on the connection information read by the reading means, and transmitting the received login information to the server device, and a login information receiving means for receiving, when screen information for the electronic commerce service is transmitted from the server device, a login screen display means for displaying on the customer terminal a login screen for logging in to the electronic commerce service based on the transmitted screen information. The system is characterized in that it comprises a service screen display means for displaying a transaction service screen on the customer terminal, and a purchase product acceptance means for accepting information regarding the product designated by the customer as the item to be purchased on the e-commerce service screen displayed by the service screen display means and transmitting the information to the server device, and the control unit in the server device further comprises a determination means for determining whether or not to allow the customer to log in to the e-commerce service based on the customer identification information and the login password transmitted by the login information acceptance means, and a service screen transmission means for transmitting screen information of the e-commerce service to the customer terminal when the determination means determines that login is permitted.

[0009] In addition, the reward calculation system of the present invention is characterized in that it further includes a store terminal which is a terminal of the physical store, the control unit in the server device further includes a reward sending means for sending information about the reward calculated by the reward calculation means to the store terminal, and the control unit in the store terminal includes a reward receiving means for receiving the information about the reward sent by the reward sending means.

[0010] Furthermore, the reward calculation system according to the present invention is characterized in that the reward is an amount obtained by subtracting the sum of the cost price of the purchased goods, the labor costs incurred by the product provider up to the time of the purchase, and the profit amount that the product provider should receive from the sales amount of the purchased goods.

[0011] The reward calculation system according to the present invention is characterized in that the connection information is a two-dimensional code.

[0012] The remuneration calculation system according to the present invention is characterized in that the two-dimensional code is a QR code (registered trademark).

[0013] Furthermore, the server device of the present invention is a server device communicatively connected to a customer terminal, which calculates a reward from the product provider to a physical store that is an existing store that presents connection information that can be read by the customer terminal and enables connection to an e-commerce service where products provided by the product provider can be purchased, and the control unit of the server device is characterized in that it has a reward calculation means that calculates the reward to the store based on information regarding products designated as purchase items by the customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store, and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store.

[0014] Furthermore, the remuneration calculation method of the present invention is a remuneration calculation method executed by a server device that calculates a remuneration from a product provider to a physical store, which is a real store that presents connection information that can be read by a customer terminal and enables connection to an e-commerce service where products provided by the product provider can be purchased, and a remuneration calculation system that communicatively connects the customer terminal, and is characterized in that it includes a remuneration calculation step executed by a control unit in the server device that calculates the remuneration for the store based on information regarding a product designated as a purchase target by a customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store, and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store.

[0015] Furthermore, the remuneration calculation method of the present invention is a remuneration calculation method executed by a server device communicatively connected to a customer terminal, which calculates a remuneration from a product provider to a physical store that is an existing store that presents connection information that can be read by a customer terminal and enables connection to an e-commerce service where products provided by the product provider can be purchased, and is characterized by including a remuneration calculation step executed by a control unit in the server device, which calculates the remuneration for the store based on information regarding a product designated as a purchase target by a customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store, and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store.

[0016] In addition, the reward calculation program of the present invention is a reward calculation program to be executed by a server device communicatively connected to a customer terminal, which calculates a reward from the product provider to a physical store that is an actual store that presents connection information that can be read by the customer terminal and enables connection to an e-commerce service where products provided by the product provider can be purchased, and is characterized in that it includes a reward calculation step to be executed by a control unit in the server device, which calculates the reward for the store based on information regarding products designated as purchase items by the customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store, and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store. [Effects of the Invention]

[0017] According to the present invention, the reward can be calculated so that a physical store can receive additional income (reward) from a product provider (e.g., a food manufacturer) simply by presenting the physical store with information (e.g., a QR code (registered trademark)) that allows customers to purchase products from the product provider. [Brief explanation of the drawings]

[0018] [Figure 1] FIG. 1 is a block diagram showing an example of the configuration of a remuneration calculation system. [Figure 2] FIG. 2 is a flowchart showing an example of the flow of processing according to this embodiment. [Figure 3] FIG. 3 is a conceptual diagram showing an example of the relationship between an EC site (product provider), a customer, and a physical store. [Figure 4] FIG. 4 is a diagram showing an example of a login screen for an EC site. DETAILED DESCRIPTION OF THE INVENTION

[0019] The following describes in detail embodiments of a real affiliate model based on an e-commerce site and physical store sales, a reward calculation system, a server device, a reward calculation method, and a reward calculation program, with reference to the accompanying drawings. Note that the present invention is not limited to these embodiments.

[0020] [1. Overview] In this embodiment, for example, a customer can connect to an EC site by scanning a QR code (registered trademark) displayed in a physical store using a smartphone or the like, and purchase a product from a product provider (e.g., a food manufacturer) on the EC site. Then, the physical store can receive affiliate fees from the product provider simply by displaying the QR code (registered trademark) in the store.

[0021] In this embodiment, the physical store is a real store that sells products. The physical store is typically a small or medium-sized store (a discount store (DS) chain) that is closely connected to the local community and does not have an online supermarket, but in terms of contributing to the local community, it may also be a station or the like instead of a physical store.

[0022] In this embodiment, the e-commerce service refers to a service that allows the purchase of products provided by the product provider (e.g., a food manufacturer), such as an EC (Electronic Commerce) site. The EC site is assumed to be operated by the product provider itself, but may also be operated by a third party commissioned by the product provider. The products provided by the product provider (e.g., a food manufacturer) are items that can be sold in stores (i.e., tangible objects that occupy a portion of a space, excluding digital products such as content services), specifically, foods, supplements, etc.

[0023] In this embodiment, the connection information refers to information that enables connection to the e-commerce service and can be read by a customer terminal (e.g., the customer's smartphone). The connection information is, for example, a two-dimensional code, preferably a QR code (registered trademark). In this embodiment, the connection information is presented at the physical store.

[0024] In this embodiment, the remuneration refers to the consideration paid by the product provider to the physical store for presenting the connection information in the store, such as the affiliate fee. The affiliate fee is, for example, the amount obtained by subtracting the sum of the cost price of the purchased product, the labor costs incurred by the product provider leading up to the purchase, and the profit amount to be received by the product provider from the sales amount of the purchased product. In other words, the affiliate fee can be calculated using a formula: Affiliate fee = (unit sales price) - (product cost + labor costs of the product provider) - (profit amount of the product provider).

[0025] In this embodiment, the product provider is assumed to be composed of only one company that provides the product, but may be composed of multiple companies. In the case where the product provider is composed of multiple companies, the product provider is composed of a main product provider company that is the company that mainly provides the product, and other product provider companies that are other companies that join the main product provider company in providing the product.

[0026] [2. Configuration] In this section, an example of the configuration of a remuneration calculation system according to this embodiment, which includes a server device, a customer terminal, and a store terminal, will be described with reference to Fig. 1. Fig. 1 is a block diagram showing an example of the configuration of the remuneration calculation system.

[0027] 2-1. Configuration of Server Device 100 The server device 100 provides the electronic commerce service. The server device 100 includes a control unit 102, a communication interface unit 104, and a storage unit 106. The units included in the server device 100 are connected to each other so as to be able to communicate with each other via any communication path.

[0028] The communication interface unit 104 communicatively connects the server device 100 to the networks 400 and 500 via a communication device such as a router and a wired or wireless communication line such as a dedicated line. The communication interface unit 104 has a function of communicating data with other devices such as the customer terminal 200 and the store terminal 300 via the communication line. Here, the network 400 has a function of connecting the server device 100 and the customer terminal 200 so that they can communicate with each other, and the network 500 has a function of connecting the server device 100 and the store terminal 300 so that they can communicate with each other. The networks 400 and 500 are, for example, the Internet, an intranet, a LAN (Local Area Network), etc.

[0029] Various databases, tables, files, etc. are stored in the storage unit 106. Computer programs that work in conjunction with an OS (Operating System) to issue commands to a CPU (Central Processing Unit) to perform various processes are recorded in the storage unit 106. The storage unit 106 can be, for example, a memory device such as a RAM (Random Access Memory) or a ROM (Read Only Memory), a fixed disk device such as a hard disk, a flexible disk, an optical disk, etc.

[0030] The storage unit 106 includes, for example, customer information 106a and product information 106b.

[0031] The customer information 106a manages, for example, a combination of customer identification information (e.g., a customer ID) for identifying the customer and a login password for logging in to the e-commerce service. By using the customer information 106a, the determination unit 102a, which will be described later, can determine whether or not to permit the customer to log in to the e-commerce service.

[0032] The product information 106b manages information related to the product, such as the unit sales price, product cost, product code, etc. By using the product information 106b, the remuneration calculation unit 102c, which will be described later, can calculate the remuneration (affiliate fee).

[0033] The control unit 102 is a CPU or the like that performs overall control of the server device 100. The control unit 102 has an internal memory for storing control programs such as an OS, programs that define various processing procedures, and required data, and executes various information processes based on these stored programs.

[0034] The control unit 102, in terms of functional concept, includes, for example, (1) a judgment unit 102a as a judgment means for determining whether or not to allow the customer to log in to the e-commerce service based on the customer identification information and the login password sent by the login information receiving means; (2) a service screen sending unit 102b as a service screen sending means for sending screen information of the e-commerce service to the customer terminal when the judgment means determines that the login is allowed; (3) a remuneration calculation unit 102c as a remuneration calculation means for calculating the remuneration for the store based on information regarding the product designated as a purchase item by the customer in the e-commerce service connected based on the connection information read from the customer terminal at the physical store and store identification information for the physical store identified by the connection information read from the customer terminal at the physical store; and (4) a remuneration sending unit 102d as a remuneration sending means for sending information on the remuneration calculated by the remuneration calculation means to the store terminal.

[0035] The determination unit 102a determines whether or not to permit the customer to log in to the e-commerce service based on the customer identification information and login password transmitted from the login information reception unit 202c (described later) to the server device 100 (corresponding to the process of step S4 in FIG. 2). Specifically, the determination unit 102a permits the customer to log in if the combination of the customer identification information and the login password transmitted by the login information reception unit 202c (described later) exists in the customer information 106a.

[0036] If the determining unit 102a determines that the login is permitted, the service screen transmitting unit 102b transmits screen information of the e-commerce service to the customer terminal 200 (corresponding to the process of step S5 in FIG. 2).

[0037] The reward calculation unit 102c calculates the reward for the store based on information regarding the product designated as a purchase item by the customer in the e-commerce service connected based on the connection information read from the customer terminal 200 at the physical store, and based on store identification information for the physical store identified by the connection information read from the customer terminal 200 at the physical store (corresponding to the processing of step S8 in Figure 2).

[0038] The information about the product is, for example, a product code transmitted from the purchase product receiving unit 202e (described later) to the server device 100. The remuneration calculation unit 102c acquires the unit sales price and the product cost price in the product information 106b linked to the transmitted product code and uses them to calculate the remuneration.

[0039] The store identification information is, for example, a store code, but may be any information that can identify the physical store, such as location information of the physical store, etc. The store identification information is, for example, a store code transmitted to the server device 100 from the login information receiving unit 202c described later.

[0040] Taking into consideration the cost of sales (e.g., 120 yen), cost of goods (60 yen), and store identification information (e.g., Store A) thus obtained, as well as the labor costs (10 yen) and profit amount (20 yen) of the product provider, the remuneration calculation unit 102c can calculate the remuneration for the physical store (e.g., Store A) (e.g., 120 yen - 60 yen - 10 yen - 20 yen = 30 yen).

[0041] The remuneration calculated by the remuneration calculation unit 102c may be not only an actual amount calculated based on the products purchased by the customer, but also a predicted (simulated) amount calculated based on the products the customer is about to purchase.

[0042] The reward sending unit 102d sends information about the reward calculated by the reward calculation unit 102c to the shop terminal 300 (corresponding to the process of step S9 in FIG. 2).

[0043] [2-2. Configuration of customer terminal 200] The customer terminal 200 is, for example, a commercially available smartphone owned by the customer. The customer terminal 200 is not limited to a smartphone, and may be any portable information processing device such as a commercially available notebook personal computer, a PDA (Personal Digital Assistant), or a tablet personal computer.

[0044] The customer terminal 200 includes a control unit 202, a communication interface unit 204, and a storage unit 206. The units included in the customer terminal 200 are communicably connected via any communication path.

[0045] The communication interface unit 204 communicably connects the customer terminal 200 to the network 400 via a communication device such as a router and a wired or wireless communication line such as a dedicated line. The communication interface unit 204 has a function of communicating data with other devices such as the server device 100 via the communication line.

[0046] The control unit 202 has, in terms of functional concept, for example, (1) a reading unit 202a as a reading means for reading the connection information, (2) a login screen display unit 202b as a login screen display means for displaying a login screen, which is a screen for logging in to the e-commerce service, on the customer terminal based on the connection information read by the reading means, and (3) a login screen display unit 202c as a login screen display means for displaying, on the customer terminal, a login screen for logging in to the e-commerce service, based on the connection information read by the reading means, and (4) a login screen display unit 202d as a login screen display means for displaying, on the customer terminal, the customer identification information and login password entered by the customer and store identification information automatically entered based on the connection information read by the reading means. (4) a service screen display unit 202d serving as a service screen display means for displaying the screen of the e-commerce service on the customer terminal based on the screen information transmitted from the server device when the screen information of the e-commerce service is transmitted from the server device; and (5) a purchase product receiving unit 202e serving as a purchase product receiving means for receiving information on the product designated by the customer as the purchase target on the screen of the e-commerce service displayed by the service screen display means and transmitting the information to the server device.

[0047] The reading unit 202a reads the connection information (corresponding to the process of step S1 in FIG. 2).

[0048] The login screen display unit 202b displays a login screen (see Figure 4) for logging in to the e-commerce service on the customer terminal 200 based on the connection information read by the reading unit 202a (corresponding to the processing of step S2 in Figure 2).

[0049] The login information accepting unit 202c accepts the customer identification information and the login password entered by the customer on the login screen displayed by the login screen display unit 202b, and the store identification information automatically entered on the login screen based on the connection information read by the reading unit 202a, and transmits the information to the server device 100 (corresponding to the processing of step S3 in Figure 2).

[0050] When screen information for the e-commerce service is sent from the server device 100, the service screen display unit 202d displays the screen for the e-commerce service on the customer terminal 200 based on the sent screen information (corresponding to the processing of step S6 in Figure 2).

[0051] The purchase product receiving unit 202e receives information (e.g., product code) about the product designated by the customer as the item to be purchased on the screen of the e-commerce service displayed by the service screen display unit 202d, and transmits it to the server device 100 (corresponding to the processing of step S7 in Figure 2).

[0052] [2-3. Configuration of store terminal 300] The store terminal 300 is a commercially available desktop personal computer owned by the brick-and-mortar store. Note that the store terminal 300 is not limited to a stationary information processing device such as a desktop personal computer, but may also be a portable information processing device such as a commercially available notebook personal computer, PDA, smartphone, or tablet personal computer.

[0053] The store terminal 300 comprises a control unit 302, a communication interface unit 304, and a storage unit 306. The units included in the store terminal 300 are communicably connected via any communication path.

[0054] The communication interface unit 304 communicably connects the store terminal 300 to the network 500 via a communication device such as a router and a wired or wireless communication line such as a dedicated line. The communication interface unit 304 has a function of communicating data with other devices such as the server device 100 via the communication line.

[0055] The control unit 302 conceptually includes, for example, a reward receiving unit 302a as a reward receiving means for receiving the reward information transmitted by the reward transmitting means.

[0056] The reward receiving unit 302a receives the reward information transmitted by the reward transmitting unit 102d (corresponding to the process of step S10 in FIG. 2).

[0057] [3. Processing] In this section, we will explain the processing flow of this embodiment, that is, the series of steps from when the customer goes to the physical store, scans the QR code (registered trademark), purchases the product, and the affiliate fee for the physical store is calculated, using the flowchart in Figure 2, as shown in the image diagram in Figure 3.

[0058] Before explaining the processing flow of this embodiment, we will explain the annual registration fee and corporate usage fee required to operate an EC site. Simply put, the annual registration fee and corporate usage fee are the operating budget for the EC site, and the details are as follows.

[0059] The annual registration fee is a registration fee paid by the physical store to the operator of the e-commerce site, and serves as a source of funds for the maintenance costs of the e-commerce site. The corporate usage fee is a usage fee paid by the other product providing companies described in [1. Overview] to the main product providing company described in [1. Overview] when the product provider is composed of multiple companies. The corporate usage fee serves as a source of funds for the information investment budget required to make the products of the other product providing companies available for purchase on the e-commerce site.

[0060] In this section [3. Processing], the product provider will be assumed to consist of only one company that provides the product, and the operator will be assumed to be that one company.

[0061] (1) Step S1: Scan the QR code (registered trademark) at the store First, the customer goes to the physical store and holds the customer's smartphone 200 over a QR code (registered trademark) displayed at the physical store, causing the reading unit 202a in the smartphone 200 to read the QR code (registered trademark) (step S1 in FIG. 2).

[0062] Here, the location where the QR code (registered trademark) is presented in the physical store is not particularly limited as long as it is a location where the customer can read it, and for example, it may be presented near a shelf where the products (food, supplements, etc.) provided by the product provider are placed, or near a cash register. Furthermore, the number of QR codes (registered trademarks) presented in the physical store is not particularly limited, and only one or multiple QR codes may be presented.

[0063] The customer only needs to read the QR code (registered trademark) once at the physical store, and can bookmark the read information on the smartphone 200, so the customer only needs to visit the same physical store once.

[0064] (2) Step S2: Displaying the login screen Next, the login screen display unit 202b in the smartphone 200 displays a login screen (see FIG. 4), which is a screen for logging in to the EC site, on the smartphone 200 based on the QR code (registered trademark) read by the reading unit 202a (step S2 in FIG. 2).

[0065] As shown in the login screen of Fig. 4, since the QR code (registered trademark) is different for each physical store, the store code for the physical store identified by the read QR code (registered trademark) is automatically entered into the login screen of Fig. 4 (i.e., the customer does not need to enter it). In contrast, the customer ID and password on the login screen of Fig. 4 are entered by the customer.

[0066] There are no particular restrictions on where the customer can launch the login screen of Figure 4; for example, they may launch the login screen when they return home after reading the QR code (registered trademark), or they may launch the login screen within the physical store immediately after reading the QR code (registered trademark) at the physical store.

[0067] (3) Step S3: Accept ID, password, and store code Next, the customer enters the customer ID and the password into the login screen of Figure 4 displayed by the login screen display unit 202b on the smartphone 200, and the store code is automatically entered.When the customer then selects the "Login" button on the right side of the login screen of Figure 4, the login information accepting unit 202c on the smartphone 200 accepts the customer ID and the password entered by the customer and the automatically entered store code and transmits them to the server device 100 (step S3 in Figure 2).

[0068] (4) Step S4: Determine whether to allow login Next, the determination unit 102a in the EC site 100 determines whether the combination of the customer ID and the password transmitted by the login information receiving unit 202c in the smartphone 200 exists in the customer information 106a (step S4 in FIG. 2). In this example, the determination unit 102a determines that the combination exists and permits login.

[0069] (5) Step S5: Sending site screen information Next, since the judgment unit 102a at the EC site 100 has determined that login is permitted, the service screen transmission unit 102b at the EC site 100 transmits screen information of the EC site 100 to the customer's smartphone 200 (step S5 in Figure 2).

[0070] (6) Step S6: Displaying the site screen Next, when screen information of the EC site 100 is transmitted from the service screen transmission unit 102b in the EC site 100, the service screen display unit 202d in the customer's smartphone 200 displays the screen of the EC site 100 on the smartphone 200 based on the transmitted screen information (step S6 in Figure 2).

[0071] (7) Step S7: Acceptance of purchased items Next, the purchase product receiving unit 202e of the smartphone 200 receives the product code of the product designated by the customer as the product to be purchased on the screen of the EC site 100 displayed by the service screen display unit 202d of the smartphone 200, and transmits it to the EC site 100 (step S7 of Figure 2).

[0072] (8) Step S8: Calculation of affiliate fees Next, the remuneration calculation unit 102c in the EC site 100 acquires from the product information 106b the sales price (e.g., 120 yen) and product cost price (e.g., 60 yen) associated with the product code transmitted by the purchase product reception unit 202e in the smartphone 200 in step S7 of (7). The labor cost and profit amount of the product provider are registered in advance, but in this example, they are assumed to be 10 yen and 20 yen, respectively.

[0073] Meanwhile, the remuneration calculation unit 102c identifies which physical store the affiliate fee should be calculated for (for example, Store A) based on the store code transmitted by the login information reception unit 202c in the smartphone 200 in step S3 of (3). In other words, the remuneration calculation unit 102c can identify which physical store the customer used to access the EC site.

[0074] Based on the above conditions, the remuneration calculation unit 102c calculates the affiliate fee for the physical store A as 120 yen - (60 yen + 10 yen) - 20 yen = 30 yen based on the formula (unit sales price) - (product cost + labor costs of the product provider) - (profit amount of the product provider) (step S8 in Figure 2).

[0075] (9) Step S9: Sending affiliate fees, etc. Next, the reward sending unit 102d in the EC site 100 sends the affiliate fee (30 yen) for Store A calculated by the reward calculation unit 102c in the EC site 100 to the PC of Store A, which is the physical store (step S9 in FIG. 2).

[0076] The reward sending unit 102d may also provide the following additional information 1 to 9 from the product provider to the physical store (step S9 in FIG. 2). 1. Customer information (ID, age, gender, residential area, browsing history, purchase history, purchase price, purchase frequency, and information on whether or not you are a loyal customer (customer with a high purchase price or purchase frequency), etc.) 2. Number of site visits, repeat visits and browsing rate 3. Checked products, number of checks, and check date and time 4. Purchased products, number of purchases, purchase date and time, and conversion rate (the percentage of site accesses that resulted in site results = conversion [product purchase or application]) 5. Information on stores that stock each product and sales networks by region 6. Total sales, sales by product, total affiliate fees, and affiliate fees by product for stores and e-commerce sites, broken down by real time or date 7. Ranking of products that contributed to total sales, sales by product, total affiliate fees, and affiliate fees by product at "6" stores and EC sites 8. Recommendations for products and customers to be placed in stores and on e-commerce sites based on "1-7" of the same store and other stores 9. Calculate the total sales, product sales, total affiliate fees, and product-specific affiliate fees for the store and EC site based on "1-8" for the same store and other stores, respectively, for the current situation and when the recommended product "8" is placed.

[0077] (10) Step S10: Receiving affiliate fees, etc. Next, the reward receiving unit 302a in the store PC 300 receives the affiliate fee and the attached information transmitted by the reward transmitting unit 102d in the EC site 100 (step S10 in FIG. 2).

[0078] (11) Summary The business model explained in this section [3. Processing] provides the following advantages to the product provider, the customer, and the physical store.

[0079] For the product provider, the benefits are that it increases the cost for customers to switch to competitors, minimizes sales promotion and investment costs, and provides new sources of income (sales from e-commerce sites, annual registration fees, and corporate usage fees).

[0080] The customer may optionally choose a delivery method for the purchased product (e.g., taxi, Uber, postal service, Takkyubin®, etc.), or may choose to have the product delivered to the store instead of delivered. In this case, the customer will pay shipping fees depending on the option selected, but shipping fees may be waived for bulk purchases of products or for in-store pickup.

[0081] The advantage for the physical store is that it can earn affiliate income simply by presenting the QR code (registered trademark) at the physical store (storefront).

[0082] [4. Summary of this embodiment] As explained above, according to the remuneration calculation system of this embodiment, the remuneration can be calculated so that a physical store can receive additional income (remuneration) from a product provider (e.g., a food manufacturer) simply by presenting the physical store with information (e.g., a QR code (registered trademark)) that allows customers to purchase products from the product provider.

[0083] Below, [4-1] explains the conventional problems faced by the product provider, the physical store, and the customer, and the benefits brought by the present invention, and [4-2] explains the advantages and disadvantages of the product provider, the physical store, and the customer in developing their EC business, as well as the means to resolve those disadvantages.

[0084] [4-1. Problems in the past and benefits of the present invention] In this section, the conventional problems and the benefits brought about by the present invention will be explained for the three parties of the product provider, the physical store, and the customer.

[0085] (1) Conventional problems for product providers · For the product provider, the relationship with the physical store has become a fetter, and the promotion of EC has been stagnant. · The number of the product provider's own products that can be handled on the store shelves was limited.

[0086] (2) Benefits brought by the present invention for product providers · The product provider can secure a new revenue source with minimal resources through the promotion of EC. · The product provider can increase the number of its own products actually handled in the store.

[0087] (3) Conventional problems for customers · For the customer, it was a waste of time if the product could not be purchased at the store. · The customer's place of purchase of the product is becoming the local store <EC site (that is, the EC site is tending to be selected as the place of purchase of the product rather than the local store), so the risk of stagnation of the local economy has been increasing. · When the customer purchased the product on the EC site, the customer also had to bear the shipping cost.

[0088] (4) Benefits brought by the present invention for customers · The customer can purchase products that are not available in the physical store by purchasing products from the QR code (registered trademark) presented at the physical store. · The customer can support the local store by purchasing products from the QR code (registered trademark) presented at the local physical store (local store). · Even when the customer purchases the product on the EC site, the shipping cost can be made free when the product is received at the store.

[0089] (5) Conventional problems for physical stores · Although it is ideal for the physical store to secure a revenue source of store + alpha, it has been difficult to achieve due to reasons such as the employees being busy. · The number of products that can be handled on the store shelves was limited.

[0090] (6) Benefits of the Invention for Physical Stores The physical store can earn additional income simply by presenting the QR code (registered trademark) to the store. The physical store can increase the actual products it carries.

[0091] [4-2. Advantages and disadvantages of e-commerce business development and ways to resolve these disadvantages] In this section, we will explain the advantages and disadvantages of developing an e-commerce business, as well as the measures to resolve those disadvantages (Action on Cons), dividing them into three parties: the product provider, the customer, and the physical store.

[0092] (1) Advantages for product providers regarding e-commerce business development The product provider may have strong sales power based on distribution and sales channels and a strong network with the physical stores and wholesalers.

[0093] (2) Disadvantages for product providers in developing their e-commerce business For the product providers, the above advantages can become a hindrance when developing an e-commerce business. The product provider needs to secure shelves for each product in the store and manage inventory. - The product provider must balance interests with the client company. The product provider is inferior to major online supermarkets in terms of economies of scope and density, but there is room for improvement in product selection and delivery speed.

[0094] (3) Advantages for customers regarding e-commerce business development - For the customers, it becomes more convenient to obtain products.

[0095] (4) Disadvantages of e-commerce business development for customers - Products purchased online are slightly more expensive than in-store purchases, and shipping costs may apply. -If in-store purchases decline, there is a risk that local economies will stagnate.

[0096] (5) Advantages of e-commerce business development for brick-and-mortar stores The physical store can communicate directly with the customer. The physical store can sell a wide range of products on-site at lower prices than e-commerce sites, and has economies of scope and density.

[0097] (6) Disadvantages of e-commerce business development for brick-and-mortar stores For the brick-and-mortar stores, the initial hurdles to entry into the e-commerce business may be high. Sales at the physical store depend on the number of customers visiting the store. -It is difficult to predict sales at the physical store without actually selling the products in the store. While it would be ideal for these brick-and-mortar stores to secure additional income sources in addition to the store itself, employees are often too busy to afford such a task. Particularly in rural areas, there is also the issue of a lack of successors.

[0098] (7) Measures to resolve weaknesses Therefore, this business model allows affiliate promotion simply by presenting a QR code (registered trademark) at the physical store, and also allows the involvement of companies associated with the physical store. The ideal conditions for a company to implement this business model are: (1) a strong network with the physical store and wholesalers, (2) a strong network with food companies associated with the physical store, and (3) a company whose food safety can be trusted. In addition, the present invention provides more options for delivering products from the physical store to the customer, such as taxi, Uber, mail, home delivery, and store pickup. Furthermore, this business model allows you to secure shelf space for products (especially new products) after sales testing on the e-commerce site. Furthermore, this business model has created a system through the e-commerce site that allows the customers to contribute to the sales of local stores.

[0099] (8) Benefits of this business model The effects of this business model include, for example: Companies with strong networks with brick-and-mortar stores and wholesalers can promote digital transformation (DX), which is difficult for IT companies without such strong networks or food products of their own to replicate. · The product providers and the physical stores can increase their revenue streams with minimal effort and cost. It satisfies the emotional needs of customers who want to support their local stores to stay in business. Even if the customer purchases the product on an e-commerce site, shipping can be free if the customer picks up the product at the store.

[0100] (9) Differences from Patent Document 1 The differences between this business model and the one described in Patent Document 1 are as follows. In this business model, users access an e-commerce site. Also, the method of calculating advertising fees differs between this business model and the one in Patent Document 1. In the above Patent Document 1, the business model is implemented with the customers, physical stores, mobile phone network operators, content service companies, and advertising agencies as the characters, but in this business model, the business model is implemented with the customers, physical stores, and product providers (e.g., manufacturers) as the characters. This business model and the one in Patent Document 1 differ in the issues they aim to solve and the benefits they provide for each brick-and-mortar store, customer, and product provider.

[0101] 5. Other Embodiments The present invention may be implemented in various different embodiments other than those described above within the scope of the technical concept set forth in the claims.

[0102] For example, among the processes described in the embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods.

[0103] Furthermore, the processing procedures, control procedures, specific names, information including parameters such as registered data and search conditions for each process, screen examples, and database configurations shown in this specification and drawings can be changed as desired unless otherwise specified.

[0104] Furthermore, with regard to the remuneration calculation system, the components shown in the figures are functional concepts, and do not necessarily have to be physically configured as shown in the figures.

[0105] For example, all or any part of the processing functions of the reward calculation system, particularly the processing functions performed by the control unit, may be implemented by a CPU and a program interpreted and executed by the CPU, or may be implemented as hardware using wired logic. The program is recorded on a non-transitory computer-readable recording medium containing programmed instructions for causing the information processing device to execute the processes described in this embodiment, and is mechanically read by the reward calculation system as needed. That is, a computer program is recorded in a storage unit such as a ROM or HDD (Hard Disk Drive) for working with the OS to issue instructions to the CPU and perform various processes. This computer program is executed by being loaded into RAM, and works with the CPU to form the control unit.

[0106] This computer program may also be stored in an application program server connected to the remuneration calculation system via any network, and all or part of it may be downloaded as needed.

[0107] Furthermore, the program for executing the processes described in this embodiment may be stored in a non-transitory computer-readable recording medium or configured as a program product. Here, the term "recording medium" includes any "portable physical medium" such as a memory card, a Universal Serial Bus (USB) memory, a Secure Digital (SD) card, a flexible disk, a magneto-optical disk, a ROM, an Erasable Programmable Read Only Memory (EPROM), an Electrically Erasable and Programmable Read Only Memory (EEPROM (registered trademark)), a Compact Disk Read Only Memory (CD-ROM), a Magneto-Optical disk (MO), a Digital Versatile Disk (DVD), and a Blu-ray (registered trademark) disc.

[0108] Furthermore, a "program" is a data processing method written in any language or description method, regardless of the format, such as source code or binary code. Note that a "program" is not necessarily limited to a single structure, but also includes a structure that is distributed as multiple modules or libraries, or a structure that achieves its function by cooperating with a separate program, such as an OS. Note that the specific configuration and reading procedure for reading a recording medium in each device shown in the embodiments, as well as the installation procedure after reading, can use well-known configurations and procedures.

[0109] The various databases stored in the memory unit are storage means such as memory devices such as RAM and ROM, fixed disk devices such as hard disks, flexible disks, and optical disks, and store various programs, tables, databases, and web page files used for various processes and providing websites.

[0110] The reward calculation system may be configured as an information processing device such as a known personal computer or workstation, or may be configured as the information processing device to which any peripheral device is connected. The reward calculation system may also be realized by installing software (including programs or data) that causes the device to perform the processing described in this embodiment.

[0111] Furthermore, the specific form of distribution and integration of the devices is not limited to that shown in the drawings, and all or part of them can be configured by functionally or physically distributing and integrating them in any unit depending on various additions or functional loads. In other words, the above-described embodiments can be implemented in any combination, or embodiments can be implemented selectively. [Industrial Applicability]

[0112] The present invention is useful, for example, in the e-commerce business industry, and is particularly useful for companies that have a strong network of small and medium-sized stores that are closely connected to the local community while developing e-commerce businesses. [Explanation of symbols]

[0113] 100 Server equipment (EC site) 102 Control section 102a Judgment part 102b Service screen transmission section 102c Reward Calculation Department 102d Reward Transmission Department 104 Communication interface unit 106 Storage section 106a Customer Information 106b Product Information 200 customer devices (customer smartphones) 202 Control section 202a Reading unit 202b Login screen display section 202c Login Information Reception Department 202d Service screen display section 202e Purchase Product Reception 204 Communication Interface Unit 206 Memory section 300 store terminals (store PCs) 302 Control Unit 302a Reward Receipt Department 304 Communication Interface Unit 306 Storage section 400, 500 network

Claims

1. A remuneration calculation system is provided in which a server device is connected to a customer terminal so as to calculate a remuneration from a product provider for a physical store that is a physical store that presents connection information that enables connection to an e-commerce service where a product provided by the product provider can be purchased and that can be read by the customer terminal, and the customer terminal is communicatively connected to the server device, the connection information includes store identification information of the physical store where the connection information is presented, the server device is capable of accessing a storage area that stores sales amounts and cost amounts for each of the products; The control unit in the server device a remuneration calculation means for obtaining from the storage area a sales amount and a cost amount associated with a product designated as a purchase target by a customer in the electronic commerce service connected based on the connection information read from the customer terminal at the physical store, calculating the sum of the obtained cost amount, a predetermined labor cost required by the product provider, and a predetermined profit amount to be received by the product provider, subtracting the calculated sum from the obtained sales amount to obtain a difference, and outputting the obtained difference as the remuneration to the physical store identified by the store identification information included in the read connection information; To have A reward calculation system characterized by the above.

2. The said product is available for sale in stores; The reward calculation system according to claim 1 .

3. The control unit in the customer terminal reading means for reading the connection information; a login screen display means for displaying a login screen for logging in to the electronic commerce service on the customer terminal based on the connection information read by the reading means; a login information receiving means for receiving the customer identification information and login password entered by the customer on the login screen displayed by the login screen display means, and the store identification information included in the connection information read by the reading means, and transmitting the information to the server device; a service screen display means for displaying a screen of the electronic commerce service on the customer terminal based on the screen information of the electronic commerce service when the screen information of the electronic commerce service is transmitted from the server device; a purchase product receiving means for receiving information about the product designated by the customer as the product to be purchased on the screen of the electronic commerce service displayed by the service screen display means and transmitting the information to the server device; Equipped with The control unit in the server device a determination means for determining whether or not to permit the customer to log in to the electronic commerce service based on the customer identification information and the login password transmitted by the login information reception means; a service screen sending means for sending screen information of the electronic commerce service to the customer terminal when the determining means determines that login is permitted; Further comprising:

3. The reward calculation system according to claim 1 or 2,

4. Further provided is a store terminal which is a terminal of the physical store, The control unit in the server device a reward transmission means for transmitting information about the reward calculated by the reward calculation means to the store terminal; Further provided with The control unit in the store terminal a reward receiving means for receiving the reward information transmitted by the reward transmitting means; To have 4. The remuneration calculation system according to claim 1, wherein:

5. The connection information is a two-dimensional code; 5. The remuneration calculation system according to claim 1, wherein:

6. The two-dimensional code is a QR code (registered trademark); The reward calculation system according to claim 5,

7. A server device communicably connected to a customer terminal, the server calculating a remuneration from a product provider to a real store that is an actual store that presents connection information that enables connection to an e-commerce service where a product provided by the product provider can be purchased and that can be read by the customer terminal, the connection information includes store identification information of the physical store where the connection information is presented, the server device is capable of accessing a storage area that stores sales amounts and cost amounts for each of the products; The control unit in the server device a remuneration calculation means for obtaining from the storage area a sales amount and a cost amount associated with a product designated as a purchase target by a customer in the electronic commerce service connected based on the connection information read from the customer terminal at the physical store, calculating the sum of the obtained cost amount, a predetermined labor cost required by the product provider, and a predetermined profit amount to be received by the product provider, subtracting the calculated sum from the obtained sales amount to obtain a difference, and outputting the obtained difference as the remuneration to the physical store identified by the store identification information included in the read connection information; To have A server device characterized by:

8. A remuneration calculation method executed in a remuneration calculation system communicably connected to a server device and a customer terminal, the server device calculating a remuneration from a product provider to a physical store that is an actual store that presents connection information that enables connection to an e-commerce service where a product provided by the product provider can be purchased and that is readable by a customer terminal, the server device and the customer terminal the connection information includes store identification information of the physical store where the connection information is presented, the server device is capable of accessing a storage area that stores sales amounts and cost amounts for each of the products; Executed by a control unit in the server device, a remuneration calculation step of acquiring from the storage area a sales amount and a cost amount associated with a product designated as a purchase target by a customer in the electronic commerce service connected based on the connection information read from the customer terminal at the physical store, calculating the sum of the acquired cost amount, a predetermined labor cost required by the product provider, and a predetermined profit amount to be received by the product provider, subtracting the calculated sum from the acquired sales amount to obtain a difference, and outputting the obtained difference as the remuneration to the physical store identified by the store identification information included in the read connection information. containing, A reward calculation method characterized by:

9. A reward calculation method executed by a server device communicatively connected to a customer terminal, the method calculating a reward from a product provider to a physical store that is an actual store that presents connection information that enables connection to an e-commerce service where a product provided by the product provider can be purchased, the connection information being readable by the customer terminal, the method comprising: the connection information includes store identification information of the physical store where the connection information is presented, the server device is capable of accessing a storage area that stores sales amounts and cost amounts for each of the products; Executed by a control unit in the server device, a remuneration calculation step of acquiring from the storage area a sales amount and a cost amount associated with a product designated as a purchase target by a customer in the electronic commerce service connected based on the connection information read from the customer terminal at the physical store, calculating the sum of the acquired cost amount, a predetermined labor cost required by the product provider, and a predetermined profit amount to be received by the product provider, subtracting the calculated sum from the acquired sales amount to obtain a difference, and outputting the obtained difference as the remuneration to the physical store identified by the store identification information included in the read connection information. containing, A reward calculation method characterized by:

10. A remuneration calculation program to be executed by a server device communicably connected to a customer terminal, the remuneration calculation program calculating a remuneration from a product provider to a physical store that is an actual store that presents connection information that enables connection to an e-commerce service where a product provided by the product provider can be purchased, the connection information being readable by the customer terminal, the remuneration calculation program being executed by a server device communicably connected to the customer terminal, the server device the connection information includes store identification information of the physical store where the connection information is presented, the server device is capable of accessing a storage area that stores sales amounts and cost amounts for each of the products; to cause a control unit in the server device to execute a remuneration calculation step of acquiring from the storage area a sales amount and a cost amount associated with a product designated as a purchase target by a customer in the electronic commerce service connected based on the connection information read from the customer terminal at the physical store, calculating the sum of the acquired cost amount, a predetermined labor cost required by the product provider, and a predetermined profit amount to be received by the product provider, subtracting the calculated sum from the acquired sales amount to obtain a difference, and outputting the obtained difference as the remuneration to the physical store identified by the store identification information included in the read connection information. containing, A reward calculation program characterized by:

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