System, computer, program and information processing method

Abstract

To provide novel system, computer, program and information processing method for executing processing for an action performed by a user on a user terminal after a code displayed on a display device is read by the user terminal.SOLUTION: An information processing system 1 includes a computer 10, a display device 50 and a user terminal 80, where the computer 10 executes a program to function as advertisement information receiving means 14, code issuing means 16, and advertisement display instruction means 18. A code issued by the code issuing means 16 causes the user terminal 80 to display an information input form when the code is read by the user terminal 80. When information input into the information input form by the user terminal 80 is transmitted to a computer different from the computer 10, the information is transmitted from the user terminal 80 to the computer 10.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to a system, a computer, a program, and an information processing method. [Background technology]

[0002] In recent years, various technologies have become known that display advertisements and two-dimensional codes on displays in public places, and allow users to obtain advertising information and benefits when they scan the two-dimensional codes with a device such as a smartphone. For example, Patent Documents 1 and 2 disclose systems in which a user scans a two-dimensional code, registers as a member, and inputs personal information, and then transmits the advertising identification information and member information contained in the two-dimensional code to a management server. In such systems, when a user makes a purchase and further submits a receipt, a reward is awarded, and the effectiveness of the advertisement can be tracked. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2022-140218 [Patent Document 2] Japanese Patent Application Publication No. 2022-158469 Summary of the Invention [Problem to be solved by the invention]

[0004] In the conventional system, after the code displayed on the display device is read by the user terminal, no processing is proposed for the action that the user performs on the user terminal.

[0005] The present disclosure has been made in consideration of these points, and aims to provide a new system, computer, program, and information processing method that performs processing in response to actions taken by a user on a user terminal after a code displayed on a display device is read by the user terminal. [Means for solving the problem]

[0006] The system of the present disclosure comprises: A computer, A display device; A user terminal; Equipped with The computer executes a program to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information reception means and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means causes an information input form to be displayed on the user terminal when read by the user terminal, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

[0007] The system of the present disclosure comprises: A computer, A display device; A user terminal; Equipped with The computer executes a program to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information reception means and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration between the user's account and a specified account on the SNS, and when a friend registration is made between the user's account and the specified account, information that the friend registration has been made is sent from the user terminal to the computer.

[0008] In the system of the present disclosure, The computer further functions as a reward determination means by executing the program, The reward determination means may determine a reward to be granted to the user when information is sent from the user terminal to the computer that information entered into the information input form by the user terminal has been sent to a computer other than the computer.

[0009] In the system of the present disclosure, The computer further functions as a reward determination means by executing the program, The reward determination means may determine a reward to be granted to the user when information that a friend registration has been made between the user's account and a specified account is sent from the user terminal to the computer.

[0010] Furthermore, the reward given to the user may include both a benefit related to the advertised product or service and a benefit related to the product or service of the business that provides the installation space for the display device.

[0011] In this case, information about benefits related to the advertised product or service may be sent from the computer to the user terminal as a reward to be granted to the user, and after the user performs a specified action on the information about the advertised product or service on the user terminal, information about benefits related to the business's product or service may be sent from the computer to the user terminal as a reward to be granted to the user.

[0012] The remuneration to be given to the user determined by the remuneration determination means may be usable for goods or services provided by a business that provides installation space for the display device.

[0013] Furthermore, the computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program, the reward use information receiving means receives information regarding the use of the reward granted to the user; When the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means may transmit the received information regarding the use of the reward to an operator terminal managed by an operator that provides installation space for the display device.

[0014] Moreover, the computer further functions as a first remuneration information transmitting means by executing the program, The first remuneration information transmitting means may transmit, to the user terminal, information on the remuneration to be granted to the user determined by the remuneration determining means.

[0015] Furthermore, the computer further functions as second reward information transmission means by executing the program, the display device has a medium ejection unit that ejects a medium as a reward, the second reward information transmitting means transmits information regarding the reward to be granted to the user determined by the reward determining means to the display device from which the code was read by the user terminal; When information regarding a reward to be given to a user is transmitted from the computer to the display device, a medium may be dispensed as a reward by the medium dispenser.

[0016] Furthermore, the medium dispensed as a reward by the medium ejection unit may be usable for products or services offered by a business that provides the installation space for the display device.

[0017] Furthermore, the computer further functions as a tracking information receiving means by executing the program, The code issued by the code issuing means transmits tracking information to the computer when read by the user terminal, The tracking information receiving means may receive the tracking information from the user terminal.

[0018] Furthermore, the computer further functions as a tracking information transmitting means by executing the program, When the tracking information receiving means receives the tracking information, the tracking information transmitting means may transmit the tracking information to a computer different from the computer.

[0019] Furthermore, the computer further functions as a reward determination means by executing the program, The reward determination means may determine a reward to be given to the user when the tracking information reception means receives the tracking information.

[0020] The computer of the present disclosure includes: A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means causes an information input form to be displayed on the user terminal when read by the user terminal, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

[0021] The computer of the present disclosure includes: A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration between the user's account and a specified account on the SNS, and when a friend registration is made between the user's account and the specified account, information that the friend registration has been made is sent from the user terminal to the computer.

[0022] The program of the present disclosure is A program that causes a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means causes an information input form to be displayed on the user terminal when read by the user terminal, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

[0023] The program of the present disclosure is A program that causes a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration between the user's account and a specified account on the SNS, and when a friend registration is made between the user's account and the specified account, information that the friend registration has been made is sent from the user terminal to the computer.

[0024] The information processing method of the present disclosure includes: An information processing method executed by a computer having a control unit, the control unit receives advertising information including information about an image or video of an advertisement; The control unit issues a code that can be read by a user terminal, the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The code issued by the control unit causes an information input form to be displayed on the user terminal when read by the user terminal, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

[0025] The information processing method of the present disclosure includes: An information processing method executed by a computer having a control unit, the control unit receives advertising information including information about an image or video of an advertisement; The control unit issues a code that can be read by a user terminal, the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The code issued by the control unit, when read by the user terminal, enables friend registration between the user's account and a specified account on the SNS, and when friend registration between the user's account and the specified account is performed, information that friend registration has been performed is sent from the user terminal to the computer. [Effects of the Invention]

[0026] According to the program, computer, system, and information processing method disclosed herein, after the code displayed on the display device is read by the user terminal, processing can be performed in response to an action taken by the user on the user terminal. [Brief explanation of the drawings]

[0027] [Figure 1] 1 is a schematic diagram showing the overall configuration of an information processing system according to an embodiment of the present invention; [Figure 2] 2 is a chart showing the flow of information between the components when information is processed in the information processing system shown in FIG. 1. [Figure 3] 2 is a flowchart showing an operation when information is processed in the information processing system shown in FIG. [Figure 4] 2 is a perspective view schematically illustrating a configuration of a display device in the information processing system shown in FIG. [Figure 5] 1. FIG. 4 is a chart showing the flow of information between the components when information processing is performed in another aspect in the information processing system shown in FIG. [Figure 6] 6 is a diagram showing a screen displayed on a user terminal when the information shown in FIG. 5 is processed. FIG. [Figure 7]6 is a diagram showing a screen displayed on a user terminal when the information shown in FIG. 5 is processed. FIG. [Figure 8] 6 is a diagram showing a screen displayed on a user terminal when the information shown in FIG. 5 is processed. FIG. [Figure 9] 6 is a diagram showing a screen displayed on a user terminal when the information shown in FIG. 5 is processed. FIG. DETAILED DESCRIPTION OF THE INVENTION

[0028] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Figures 1 to 4 are diagrams showing an information processing system 1 according to this embodiment and an information processing method performed by such information processing system 1. Also, Figure 5 is a chart showing the flow of information between the components when another type of information processing is performed in the information processing system shown in Figure 1, and Figures 6 to 9 are diagrams showing screens displayed on a user terminal when the information shown in Figure 5 is processed.

[0029] <Information Processing System 1> The information processing system 1 according to this embodiment displays an advertising image or video and a code such as a two-dimensional code on a display device 50 installed in an installation space provided by a business such as a retail store, and when a user reads the code with a user terminal 80, tracking information indicating that the code has been read by the user terminal 80 is transmitted from the user terminal 80 to a computer 10, thereby making effective use of the tracking information. The configuration of such information processing system 1 will be described with reference to FIG.

[0030] 1, the information processing system 1 includes a computer 10 and a display device 50. The computer 10 is communicably connected to each of a business operator terminal 40, the display device 50, and an advertiser terminal 70 via a network such as the Internet. In addition, a user terminal 80 managed by a user is also communicably connected to the computer 10 via a network such as the Internet.

[0031] <Computer 10> The computer 10 is installed at the office of a management company that manages the information processing system 1 according to this embodiment. The computer 10 may be a personal computer or the like, or a server or the like. The computer 10 has a control unit 12, a memory unit 36, and a communication unit 38. The control unit 12 is, for example, a CPU, and by executing a program stored in the memory unit 36, it functions as advertising information receiving means 14, code issuing means 16, advertising display instruction means 18, tracking information receiving means 20, reward determination means 22, tracking information transmission means 24, reward usage information receiving means 26, reward usage reporting means 28, first reward information transmission means 30, and second reward information transmission means 32.

[0032] The advertising information receiving means 14 receives advertising information including information about advertising images or videos. When the advertising information receiving means 14 receives the advertising information, the code issuing means 16 issues a code readable by the user terminal 80, which, when read by the user terminal 80, transmits tracking information to the computer 10. The advertising display instruction means 18 causes the display device 50 to display the advertising image or video in the advertising information received by the advertising information receiving means 14, and also causes the display device 50 to display the code issued by the code issuing means 16. The tracking information receiving means 20 receives tracking information from the user terminal 80. When the tracking information receiving means 20 receives the tracking information, the reward determination means 22 determines a reward to be granted to the user. When the tracking information receiving means 20 receives the tracking information, the tracking information transmission means 24 transmits the tracking information to the advertiser terminal 70, to which information entered in an information input form displayed on the user terminal 80 is sent. The reward use information receiving means 26 receives information regarding the use of the reward granted to the user. When the reward use information receiving means 26 receives information regarding the use of the reward, the reward use reporting means 28 transmits the received information regarding the use of the reward to the business operator terminal 40 managed by the business operator that provides the installation space for the display device 50. The first reward information transmitting means 30 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the user terminal 80 that is the source of the tracking information. The second reward information transmitting means 32 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the display device 50 whose code was read by the user terminal 80. The functions of each of these means 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 will be described in detail below.

[0033] The programs executed by the control unit 12 are not limited to those stored in the storage unit 36. The programs executed by the control unit 12 may be those transmitted from an external device to the control unit 12 via the communication unit 38, those stored in a storage medium such as a USB memory attached to the computer 10, or those stored in a server (for example, a cloud server) separate from the computer 10.

[0034] The storage unit 36 ​​is composed of a hard disk drive (HDD), random access memory (RAM), read only memory (ROM), or solid state drive (SSD), etc. The storage unit 36 ​​stores various programs including programs executed by the control unit 12. The storage unit 36 ​​also stores advertising information received from the advertiser terminal 70, tracking information received from the user terminal 80, etc. Details of the information stored in the storage unit 36 ​​will be described later.

[0035] The communication unit 38 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 38 is configured from a communication interface configured to communicate with other devices via a communication network such as the Internet.

[0036] <Business operator terminal 40> The business operator terminal 40 is a computer or the like installed in the business premises of a business operator such as a retail store that provides installation space for the display device 50, and can be operated by an employee of the business operator such as the retail store. When the user terminal 80 reads the code displayed on the display device 50 and transmits tracking information from the user terminal 80 to the computer 10, the tracking information received by the computer 10 is transmitted from the computer 10 to the business operator terminal 40.

[0037] <Display device 50> The display device 50 is installed in an installation space provided by a business operator such as a retail store that manages the business operator terminal 40. The specific configuration of the display device 50 will be described with reference to FIGS.

[0038] 1 and 4, the display device 50 has, for example, a substantially rectangular parallelepiped housing, and a display unit 54 such as a monitor or touch panel is provided on one or more sides of the housing. The display unit 54 displays an image or video of an advertisement transmitted from the computer 10, and a code such as a two-dimensional code issued by the code issuing means 16 is displayed, for example, on one of the four corners of the display unit 54. In addition, an imaging unit 55 such as a small camera is provided on a side of the housing of the display device 50, for example, above the display unit 54, so that people and the like near the display device 50 are imaged by the imaging unit 55. The image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10.

[0039] Furthermore, a medium ejection unit 56 is provided on the side surface of the housing of the display device 50, for example, below the display unit 54. The medium ejection unit 56 ejects a medium (indicated by reference symbol W in FIG. 4) as a reward to be given to the user determined by the reward determination means 22 of the computer 10 from inside to outside the housing. Here, the medium as a reward to be given to the user includes, for example, currency such as coins or paper money, or valuable media such as chips or cards.

[0040] 1, the display device 50 has a control unit 52, a storage unit 58, and a communication unit 60. The control unit 52 is electrically connected to the display unit 54, the imaging unit 55, the medium ejection unit 56, the storage unit 58, and the communication unit 60.

[0041] The control unit 52 includes a CPU, RAM, ROM, etc., and is configured to execute various information processes based on programs and data.

[0042] The storage unit 58 is configured with an auxiliary storage device such as an HDD or SSD, and stores various data and programs for driving the display device 50. The programs are for performing various processes described below. The control unit 52 is configured to interpret and execute these programs to perform various processes. The storage unit 58 also stores information about advertising images or videos and code information such as two-dimensional codes transmitted from the computer 10.

[0043] The communication unit 60 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 60 is configured from a communication interface configured to communicate with other devices via a communication network such as the Internet.

[0044] <Advertiser Terminal 70> The advertiser terminal 70 is a computer or the like installed at the business premises of an advertiser who wishes to display an advertisement on the display device 50. An employee of the advertiser can use the advertiser terminal 70 to send advertising information, including information about the advertisement image or video, to the computer 10. When the user terminal 80 reads the code displayed on the display device 50 and sends tracking information from the user terminal 80 to the computer 10, the tracking information received by the computer 10 is sent from the computer 10 to the advertiser terminal 70. Furthermore, when information such as the user's personal information is entered into an information input form displayed on the user terminal 80, the entered information is sent from the user terminal 80 to the advertiser terminal 70, and the advertiser terminal 70 can acquire the user's personal information and other information.

[0045] <Flow of information processing by information processing system 1> Next, the operation when information is processed in the information processing system 1 shown in Fig. 1 will be described with reference to Fig. 2 and Fig. 3. Fig. 2 is a chart showing the flow of information between the components when information is processed in the information processing system 1 shown in Fig. 1, and Fig. 3 is a flowchart showing the operation when information is processed in the information processing system 1 shown in Fig. 1.

[0046] First, an employee of an advertiser who wishes to place an advertisement uses advertiser terminal 70 to transmit advertisement information, including information about the advertisement image or video, the desired time for displaying the advertisement, the desired location for displaying the advertisement, and attribute information of users who will be the target of the advertisement, as well as the advertiser's identification information, to computer 10. When the advertisement information is transmitted from advertiser terminal 70 to computer 10 and advertisement information receiving means 14 receives the advertisement information, control unit 12 issues advertisement identification information (e.g., advertisement identification number). Furthermore, when advertisement information receiving means 14 receives the advertisement information, code issuing means 16 issues a code, such as a two-dimensional code, that can be read by user terminal 80 (step S1 in FIG. 3). Here, the code issued by code issuing means 16 is such that, when read by user terminal 80, tracking information is transmitted from user terminal 80 to computer 10. Furthermore, the code issued by code issuing means 16 includes advertisement identification information and advertiser identification information. Furthermore, the code issued by the code issuing means 16, when read by the user terminal 80, causes an information input form to be displayed on the user terminal 80, and information entered into the information input form by the user via the user terminal 80 is transmitted to a computer other than the computer 10 (specifically, the advertiser terminal 70). In another embodiment, the code issued by the code issuing means 16, when read by the user terminal 80, may cause the user terminal 80 to display a screen for adding friends on an SNS such as LINE (registered trademark) or for following an advertiser account, and may cause the user terminal 80 to display an information input form when the user adds friends on the SNS or follows the advertiser account. Here, adding friends on an SNS includes following an advertiser account on Instagram (registered trademark) or X (formerly Twitter (registered trademark)), pressing a button to add a friend to an advertiser account on Facebook (registered trademark), etc.

[0047] Thereafter, based on the desired advertisement posting time, desired advertisement posting location, etc., in the advertisement information accepted by advertisement information accepting means 14, advertisement display instruction means 18 causes display device 50, which is installed at a location corresponding to the desired advertisement posting time, to display an image or video of the advertisement in the advertisement information accepted by advertisement information accepting means 14, at a predetermined time corresponding to the desired advertisement posting time, and transmits a display instruction signal to display device 50 to cause display device 50 to display a code such as a two-dimensional code issued by code issuing means 16 (step S2 in FIG. 3 ). As a result, the image or video of the advertisement and the code such as a two-dimensional code are displayed on display unit 54 provided on the side of the housing of display device 50. Furthermore, based on user attributes (e.g., gender, age group) calculated by control unit 12 of computer 10 or control unit 52 of display device 50 from an image of the user captured by imaging unit 55 of display device 50, advertisement display instruction means 18 may transmit a display instruction signal to display device 50 so that an advertisement having content corresponding to the user attributes is displayed on display unit 54 of display device 50.

[0048] When a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information (step S3 in FIG. 3 ). The tracking information is simply information that the code has been read by the user terminal 80, and does not include personal information of the user who manages the user terminal 80. When the code is read by the user terminal 80, an input screen for the user terminal 80's phone number, SNS account, etc. may be displayed on the user terminal 80. In this case, information such as the phone number and SNS account entered into the user terminal 80 is transmitted from the user terminal 80 to the computer 10. As a result, when information regarding the reward is transmitted from the computer 10 to the user terminal 80 as described below, the information regarding the reward is transmitted from the computer 10 to the user terminal 80 by, for example, an SMS notification based on the information such as the phone number and SNS account. Furthermore, the user who has viewed the advertisement image or video displayed on the display unit 54 of the display device 50 is imaged by the imaging unit 55 of the display device 50. The control unit 52 extracts user attributes (e.g., gender, age group) from the image of the user captured by the imaging unit 55. The control unit 52 may also calculate the amount of time the user has been looking at the display unit 54, etc., from the image of the user captured by the imaging unit 55. The information on the user attributes and the information on the amount of time the user has been looking at the display unit 54 acquired by the control unit 52 is transmitted from the display device 50 to the computer 10 as information calculated from the image captured by the imaging unit 55. In another aspect, the image captured by the imaging unit 55 itself may be transmitted from the display device 50 to the computer 10, and the control unit 12 of the computer 10 may calculate the information on the user attributes and the information on the amount of time the user has been looking at the display unit 54, etc., based on the image transmitted from the imaging unit 55.

[0049] Furthermore, when the code issued by the code issuing means 16 is read by the user terminal 80, it causes an information input form to be displayed on the user terminal 80. Therefore, when a user who has viewed an image or video of an advertisement displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, an information input form for inputting information such as the user's personal information is displayed on the user terminal 80. Alternatively, when a user who has viewed an image or video of an advertisement displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, a screen for registering as a friend on an SNS or following an advertiser account may be displayed on the user terminal 80. When the user registers as a friend on an SNS or follows an advertiser account, an information input form may be displayed on the user terminal 80. Such an information input form allows the user to enter at least one of the following information as personal information: the user's name, address, telephone number, email address, SNS account, hobbies and preferences, etc. The information entered by the user into the information input form on the user terminal 80 is transmitted to a computer other than the computer 10 (specifically, the advertiser terminal 70) (step S4 in FIG. 3). This allows the advertiser terminal 70 to directly obtain information such as the user's personal information from the user terminal 80. Furthermore, when the user inputs information such as the user's personal information via the user terminal 80, the advertiser may provide the user with additional rewards or benefits. Furthermore, when information input by the user into the information input form via the user terminal 80 is sent to a computer other than the computer 10 (specifically, the advertiser terminal 70), information indicating that the information input into the information input form by the user terminal 80 has been sent to the computer other than the computer 10 may be sent from the user terminal 80 to the computer 10. Furthermore, the code issued by the code issuing means 16 may be a code that, when read by the user terminal 80, enables the user's account to be registered as a friend on an SNS with an account related to the advertiser.In this case, when a user who has viewed the image or video of the advertisement displayed on the display unit 54 of the display device 50 has the code read by the user terminal 80, the user terminal 80 can register the user's account and an account related to the advertiser as friends on an SNS such as LINE (registered trademark). In this case, when the user's account and the account related to the advertiser are registered as friends, information that the friend registration has been completed may be transmitted from the user terminal 80 to the computer 10.

[0050] When the tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the tracking information transmitting means 24 transmits the tracking information to the advertiser terminal 70 and the business operator terminal 40 (step S5 in FIG. 3). This allows the advertiser and the business operator providing the installation space for the display device 50 to each obtain the tracking information. Such tracking information is useful for measuring the user's level of interest in the advertisements displayed on the display device 50.

[0051] Specifically, based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50, and if the tracking number is low, the advertiser can request the management company that manages the information processing system 1 to change the display device 50 on which the advertisement is displayed to another display device 50 installed in a different location. Also, based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70 and information such as personal information of the user input by the user to the user terminal 80 and transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize what percentage of users who read the code displayed on the display unit 54 of the display device 50 entered information such as personal information into the information input form.

[0052] Furthermore, the business providing the installation space for the display device 50 can recognize how many users are viewing the advertisements displayed on the display unit 54 of the display device 50 based on the tracking information sent from the user terminal 80 to the business terminal 40, and if the tracking number is low, the business can request the management company that manages the information processing system 1 to change the content of the advertisements displayed on the display device 50.

[0053] In this way, by transmitting tracking information to the advertiser terminal 70 and the business operator terminal 40 by the tracking information transmission means 24, the advertiser and the business operator can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50, based on the information on how many users have read the code displayed on the display unit 54 of the display device 50 using the user terminal 80.

[0054] Furthermore, information regarding user attributes, information about the time the user is looking at display unit 54, and the like, acquired by control unit 52 or control unit 12 based on the image captured by imaging unit 55, may be transmitted from computer 10 to advertiser terminal 70 and business operator terminal 40. In this case, by comparing this information with the tracking information described above, the advertiser or business operator can determine what percentage of users who viewed the advertisement displayed on display unit 54 of display device 50 read the code displayed on display unit 54 with user terminal 80.

[0055] As described above, in this embodiment, tracking information indicating that the user has read the code displayed on the display device 50 using the user terminal 80 is used to obtain information on how interested the user is in the advertisement displayed on the display device 50, and this information can be utilized by the management company of the information processing system 1, the advertiser, and the business providing the installation space for the display device 50.

[0056] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content to be displayed on the display unit 54 of the display device 50 based on the tracking number calculated from the tracking information received by the tracking information receiving means 20. Specifically, for example, if the tracking number calculated from the tracking information received by the tracking information receiving means 20 is small, the advertisement display instruction means 18 may send an advertisement display instruction to the display device 50 to display different advertisement content on the display unit 54 of the display device 50. At this time, the advertisement display instruction means 18 may adjust the advertisement content to be displayed on the display unit 54 of the display device 50, taking into consideration the attributes of the user photographed by the imaging unit 55 in addition to the tracking number.

[0057] Furthermore, the control unit 12 of the computer 10 may measure the advertising effectiveness based on the tracking information received by the tracking information receiving means 20. Such measurement of advertising effectiveness may be performed by, for example, AI. Furthermore, advertising fees may be set, changed, etc. based on the results of the measurement of advertising effectiveness. Furthermore, the control unit 12 of the computer 10 may match advertisers with businesses that provide installation space for the display device 50 based on the results of the measurement of advertising effectiveness.

[0058] When the tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the remuneration determination means 22 determines a remuneration to be granted to the user. The remuneration to be granted to the user determined by the remuneration determination means 22 is related to the business that provides the installation space for the display device 50. Specifically, the remuneration to be granted to the user determined by the remuneration determination means 22 may be a discount or free goods or services provided by the business that provides the installation space for the display device 50 (for example, goods or services provided at a store near the display device 50). Note that this embodiment is not limited to this example, and the remuneration to be granted to the user determined by the remuneration determination means 22 may be unrelated to the business that provides the installation space for the display device 50. In this way, when the user reads the code displayed on the display device 50 with the user terminal 80, the remuneration to be granted to the user is determined by the remuneration determination means 22, which can motivate the user to read the code displayed on the display device 50 with the user terminal 80.

[0059] Furthermore, when information is transmitted from the user terminal 80 to the computer 10 that information entered into the information input form by the user terminal 80 has been sent to a computer other than the computer 10, the reward determination means 22 may also determine the reward to be granted to the user. The reward to be granted to the user may be currency such as coins or banknotes ejected from the medium ejection unit 56 of the display device 50, a valuable medium such as a chip or card, or a special benefit such as points that the user can use on the user terminal 80. Such a reward is separate from the reward granted to the user by the advertiser. In this way, when information entered into the information input form by the user terminal 80 is sent to a computer other than the computer 10, the reward to be granted to the user is determined by the reward determination means 22 when the information is sent from the user terminal 80 to the computer 10, thereby providing the user with an incentive to enter information into the information input form.

[0060] The reward determination means 22 may also determine a reward to be granted to a user when information indicating that a friend registration has been made between the user's account and an account associated with an advertiser is transmitted from the user terminal 80 to the computer 10. The reward to be granted to the user may be currency such as coins or banknotes ejected from the medium ejection unit 56 of the display device 50, a valuable medium such as a chip or card, or a benefit such as points that the user can use on the user terminal 80. Such a reward is separate from the reward granted to the user by the advertiser. In this way, when a friend registration has been made between the user's account and an account associated with an advertiser, this information is transmitted from the user terminal 80 to the computer 10, and the reward to be granted to the user is determined by the reward determination means 22, thereby motivating the user to register as a friend with the advertiser's account.

[0061] The reward given to the user may be currency such as coins or banknotes ejected from the medium ejection unit 56 of the display device 50, or a valuable medium such as a chip or card, or a benefit such as points that the user can use on the user terminal 80. The valuable medium such as a chip or card ejected from the medium ejection unit 56 of the display device 50 may be used to receive a discount when purchasing goods or services offered by the business that provides the installation space for the display device 50. Information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 or the display device 50 by the first reward information transmission means 30 or the second reward information transmission means 32 (step S6 in FIG. 3).

[0062] More specifically, if the reward given to the user is a benefit such as points that the user can use on the user terminal 80, the first reward information transmitting means 30 transmits information about the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80 in the form of points awarded via email or an app of a business operator or the like installed on the user terminal 80. In this case, the user can use the points awarded via email or app received on the user terminal 80 to receive discounts on products and services offered by the business operator that provides the installation space for the display device 50, or to receive free products and services.

[0063] On the other hand, if the reward given to the user is currency such as coins or banknotes, or valuable media such as chips or cards, which is discharged from the medium discharge unit 56 of the display device 50, the second reward information transmission means 32 transmits information regarding the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80. In this case, currency such as coins or banknotes, or valuable media such as chips or cards, is discharged from the medium discharge unit 56 of the display device 50, and the user can receive these rewards from the display device 50. Here, the valuable media such as chips or cards discharged from the medium discharge unit 56 of the display device 50 can be used for products and services offered by the business operator that provides the installation space for the display device 50.

[0064] When the user uses the reward determined by the reward determination means 22 and granted to the user, the reward use information receiving means 26 receives information regarding the use of the reward granted to the user. Specifically, when the user uses points granted via an email or app received at the user terminal 80 to receive a discount or free service at a service (e.g., a store) provided by a business providing the installation space for the display device 50, information regarding the use of the reward granted to the user is transmitted from a terminal at the store or the like to the computer 10. In this case, if the use of the reward granted to the user can be confirmed at the user terminal 80, information regarding the use of the reward granted to the user may be transmitted from the user terminal 80 to the computer 10. Furthermore, when a valuable medium such as a chip or a card is ejected from the medium ejection unit 56 of the display device 50 and this valuable medium is used for a product or service provided by the business providing the installation space for the display device 50, information regarding the use of the reward granted to the user is transmitted from a terminal at the store or the like to the computer 10.

[0065] When reward use information receiving means 26 receives information regarding reward use, reward use reporting means 28 transmits the received information regarding reward use to provider terminal 40 managed by the provider providing the installation space for display device 50 (step S7 in FIG. 3 ). This allows the provider providing the installation space for display device 50 to determine how much of the reward granted to the user, who has read the code displayed on display unit 54 of display device 50 with user terminal 80, has been used for services provided by the provider. Therefore, if the reward used for services provided by the provider (reward granted to the user) is small, for example, the provider can request the management company managing information processing system 1 to change the content of the advertisement sent from computer 10 to display device 50. Furthermore, based on the tracking information transmitted from user terminal 80 to provider terminal 40 and the information regarding reward use, the provider can determine what percentage of the reward granted to the user who read the code displayed on display unit 54 of display device 50 has been used for products, services, etc. provided by the provider.

[0066] As another aspect of information processing by the information processing system 1, information processing as shown in Fig. 5 to Fig. 9 may be performed. Fig. 5 is a chart showing the flow of information between the components when another aspect of information processing is performed in the information processing system 1 shown in Fig. 1, and Figs. 6 to 9 are diagrams showing screens displayed on the user terminal 80 when the information processing shown in Fig. 5 is performed. When the information processing shown in Fig. 5 to Fig. 9 is performed, advertising information including information about the image or video of the advertisement, the desired time to display the advertisement, the desired location to display the advertisement, attribute information of the user who is the target of the advertisement, and the advertiser's identification information is transmitted to the computer 10 from the hamburger chain A as the advertiser. In addition, a display device 50 is installed at the entrance of the karaoke store B as the business owner.

[0067] When a user who has viewed an image or video of an advertisement for Hamburger Chain A displayed on display unit 54 of display device 50 reads the code using user terminal 80, tracking information is automatically transmitted from user terminal 80 to computer 10, and tracking information receiving means 20 receives the tracking information. Control unit 12 of computer 10 then transmits an information display instruction to user terminal 80, causing a screen such as that shown in FIG. 6 to be displayed on user terminal 80. The screen shown in FIG. 6 displays benefits related to Hamburger Chain A as an advertiser (specifically, obtaining coupons for Hamburger Chain A's products), benefits related to Karaoke Shop B as a business owner (specifically, discounts on Karaoke Shop B), a message saying "Become friends and get two coupons," and a button to register as a friend on LINE (registered trademark). When the screen shown in FIG. 6 is displayed on user terminal 80, a session ID is issued.

[0068] When a user presses the friend registration button on the user terminal 80 on the screen shown in FIG. 6, friend registration is performed between the user's LINE (registered trademark) account and the LINE (registered trademark) account of the management company that manages the information processing system 1. Specifically, when the user presses the friend registration button on the user terminal 80, a phone number input screen is displayed. When the user inputs the phone number, if the LINE (registered trademark) app is already installed on the user terminal 80, LINE (registered trademark) is launched and friend registration is performed between the user's LINE (registered trademark) account and the management company's LINE (registered trademark) account. In addition, the issued session ID and the input phone number are transmitted from the user terminal 80 to the computer 10. Thereafter, a LINE (registered trademark) screen such as that shown in FIG. 7 is displayed on the user terminal 80. When the user presses the send button on the LINE (registered trademark) screen such as that shown in FIG. 7 on the user terminal 80, the user's phone number and LINE ID are transmitted from the user terminal 80 to the computer 10. As a result, the user's phone number, session ID, and LINE ID are linked based on the user's phone number. Furthermore, when a user presses a send button on a LINE (registered trademark) screen such as that shown in FIG. 7 on user terminal 80, a LINE (registered trademark) screen such as that shown in FIG. 8 is displayed on user terminal 80. When a user presses a "GET COUPON" button on such a screen, a coupon code that can be used at stores of hamburger chain A, which acts as an advertiser, is displayed on user terminal 80 through API linkage with the server of hamburger chain A. Note that such a coupon code is linked to a session ID. By presenting such a coupon code to a store clerk at a store of hamburger chain A, a product of hamburger chain A (e.g., chicken nuggets) can be obtained for free or at a discount. Here, when the user presents the coupon code displayed on user terminal 80 to a store clerk at a store of hamburger chain A and receives a reward, information that the user has received the reward may be transmitted from user terminal 80 or a computer at the store to computer 10.In this case, computer 10 can manage information that the user has used a benefit provided as a reward by the advertiser. Also, instead of or in addition to displaying a "GET COUPON" button on the LINE (registered trademark) screen as shown in FIG. 8, a button for downloading the advertiser's app or a URL for the advertiser's website may be displayed. The user may then be able to receive a reward, such as a coupon, on the downloaded advertiser's app or advertiser's website. Here, any action taken by the user in response to the advertiser's marketing, such as receiving a benefit, downloading the advertiser's app, or browsing the advertiser's website or the website of a product or service offered by the advertiser, is referred to as a "predetermined action."

[0069] Furthermore, when a user performs a predetermined action on information about an advertised product or service on user terminal 80, such as pressing a "GET COUPON" button on a LINE (registered trademark) screen as shown in FIG. 8, the user terminal 80 transmits a session ID to computer 10, which then transmits information about a special offer related to karaoke store B as the business owner to user terminal 80. Specifically, a LINE (registered trademark) ID is identified using the session ID, and the special offer information related to karaoke store B is transmitted to the account associated with the identified LINE (registered trademark) ID. As a result, the special offer (specifically, a discount coupon) for karaoke store B is displayed on the LINE (registered trademark) screen of user terminal 80 as shown in FIG. 9. In this way, a user who reads a code displayed on display device 50 installed at the entrance of karaoke store B with user terminal 80 can receive a special offer (specifically, a coupon) from hamburger chain A on user terminal 80, and then display the special offer from karaoke store B as shown in FIG. 9 on user terminal 80, thereby receiving a discount at karaoke store B. This provides an incentive for users to read the code displayed on display device 50 and receive the special offer from hamburger chain A. The business operator also benefits from not only receiving the installation fee for display device 50 but also being able to increase the number of customers by using special offers (specifically, coupons). When a user uses a coupon displayed on user terminal 80 at karaoke store B, information that the user has used the special offer may be sent from user terminal 80 or a computer at karaoke store B to computer 10. In this case, computer 10 can manage information that the user has used the special offer provided by the business operator as a reward.

[0070] As described above, in the information processing shown in FIGS. 5 to 9 , the reward determination means 22 determines a reward to be granted to a user when information indicating that a friend registration has been made between the user's account and a predetermined account (specifically, the management company's account) is sent from the user terminal 80 to the computer 10. The reward to be granted to the user includes both a reward related to the advertised product or service and a reward related to the product or service of the business providing the installation space for the display device 50. Information about the reward related to the advertised product or service is sent from the computer 10 to the user terminal 80 as a reward to be granted to the user. After the user performs a predetermined action on the information about the advertised product or service on the user terminal 80, information about the reward related to the business's product or service is sent from the computer 10 to the user terminal 80 as a reward to be granted to the user. Here, the predetermined action refers to any action by the user in response to the advertiser's marketing, such as receiving a reward, downloading the advertiser's app, or browsing the advertiser's website or the website of a product or service offered by the advertiser. This can motivate the user to view the advertisement displayed on the display device 50 and scan the code with the user terminal 80.

[0071] In the above description, an example was described in which a friend registration is performed between a user's account and a management company's account on an SNS such as LINE (registered trademark), but the present invention is not limited to this. When a code displayed on the display device 50 is read by the user terminal 80, a friend registration may be performed between the user's account and the advertiser's account on an SNS such as LINE (registered trademark). Even in this case, a process similar to the information processing shown in FIG. 5 is performed. In addition, while the above description described friend registration via LINE (registered trademark), friend registration on an SNS also includes following an advertiser's account on an interactive tool (e.g., Instagram (registered trademark), X (formerly Twitter (registered trademark)), chat tool, etc.), pressing the "Add friend" button for an advertiser's account on Facebook (registered trademark), sending an email, etc. In addition, friend registration also includes downloading the advertiser's app.

[0072] According to the information processing system 1, computer 10, program, and information processing method of the present embodiment configured as described above, the computer 10 executes the program to function as advertising information receiving means 14, code issuing means 16, and advertisement display instruction means 18. The advertising information receiving means 14 receives advertising information including information about an advertisement image or video. When the advertising information receiving means 14 receives the advertising information, the code issuing means 16 issues a code readable by the user terminal 80. The advertisement display instruction means 18 causes the display device 50 to display the advertisement image or video in the advertising information received by the advertising information receiving means 14, and transmits to the display device 50 a display instruction signal to cause the display device 50 to display the code issued by the code issuing means 16. The code issued by the code issuing means 16, when read by the user terminal 80, causes an information input form to be displayed on the user terminal 80. When information entered into the information input form by the user terminal 80 is sent to a computer other than the computer 10 (e.g., the business operator terminal 40), information indicating that the information entered into the information input form by the user terminal 80 has been sent to the computer other than the computer 10 is transmitted from the user terminal 80 to the computer 10. Note that the phrase "the code issued by the code issuing means 16, when read by the user terminal 80, causes an information input form to be displayed on the user terminal 80" may mean that, when read by the user terminal 80, the code issued by the code issuing means 16 causes a screen for registering a friend on an SNS or following an advertiser account to be displayed on the user terminal 80, and when the user registers a friend on the SNS or follows the advertiser account, the information input form is displayed on the user terminal 80. According to the information processing system 1, the computer 10, the program, and the information processing method, the computer 10 can acquire and utilize information indicating that the information entered into the information input form by the user terminal 80 has been sent to a computer other than the computer 10. Specifically, it becomes possible to measure the advertising effectiveness with respect to users who have viewed the advertisement displayed on the display device 50 entering information into an information input form, etc.This makes it possible to make improvements such as changing the content of the advertisement displayed on the display device 50 or changing the display device 50 on which the advertisement is displayed to another display device 50 installed in a different location, for example, if the number or percentage of times information is entered into the information input form is low.

[0073] Furthermore, according to the information processing system 1, computer 10, program, and information processing method of the present embodiment, the code issued by code issuing means 16, when read by user terminal 80, enables a friend registration between the user's account and a predetermined account (specifically, an account related to an advertiser) on the SNS. When the friend registration between the user's account and the predetermined account is completed, information indicating that the friend registration has been completed is transmitted from user terminal 80 to computer 10. According to the information processing system 1, computer 10, program, and information processing method, when the code is read by user terminal 80, computer 10 can acquire and utilize information indicating that the friend registration between the user's account and the predetermined account (specifically, an account related to an advertiser) on the SNS has been completed. Specifically, it becomes possible to measure the advertising effectiveness regarding, for example, a user who viewed an advertisement displayed on display device 50 registering the user's account as a friend on the SNS with the predetermined account. As a result, for example, if a user who has viewed an advertisement displayed on the display device 50 has registered a small number or percentage of friends between the user's account and a specific account on an SNS, improvements can be made, such as changing the content of the advertisement displayed on the display device 50 or changing the display device 50 on which the advertisement is displayed to another display device 50 installed in a different location. Note that the specific account is not limited to an account related to the advertiser. An account of a management company that manages the information processing system 1 may also be used as the specific account.

[0074] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as reward determination means 22 by executing the program, and the reward determination means 22 may be configured to determine a reward to be granted to a user when information is transmitted from the user terminal 80 to the computer 10 that information entered into an information input form by the user terminal 80 has been transmitted to a computer other than the computer 10 (for example, the business operator terminal 40). In this case, when a user who has viewed an advertisement displayed on the display device 50 enters information into the information input form, the reward to be granted to the user is determined, thereby motivating the user to enter information into the information input form.

[0075] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as reward determination means 22 by executing the program, and the reward determination means 22 may determine a reward to be granted to a user when information that a friend registration has been made between the user's account and an account related to an advertiser is sent from the user terminal 80 to the computer 10. In this case, when a user who has seen an advertisement displayed on the display device 50 registers a friend registration between the user's account and an account related to the advertiser on an SNS, the reward to be granted to the user can be determined, thereby motivating the user to register a friend registration between the user's account and the account related to the advertiser on the SNS.

[0076] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as tracking information receiving means 20 by executing the program, the code issuing means 16 issues a code that is readable by the user terminal 80 and that, when read by the user terminal 80, transmits tracking information to the computer 10, and the tracking information receiving means 20 receives the tracking information from the user terminal 80. This makes it possible to utilize tracking information that the code displayed on the display device 50 was read by the user terminal 80. Specifically, based on the tracking information received from the user terminal 80 by the tracking information receiving means 20, it becomes possible to measure the effectiveness of advertising, such as how many users are viewing an advertisement displayed on the display device 50. This makes it possible to make improvements, for example, if the tracking number is low, by changing the content of the advertisement displayed on the display device 50 or by switching the display device 50 on which the advertisement is displayed to a different display device 50 installed in a different location.

[0077] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as tracking information transmission means 24 by executing the program, and when the tracking information reception means 20 receives tracking information, the tracking information transmission means 24 transmits the tracking information to another computer to which the information entered in the information input form is transmitted. As a result, the other computer can, for example, compare the tracking information transmitted from the computer 10 with the information entered in the information input form by the user via the user terminal 80, thereby obtaining information on what percentage of users who read the code displayed on the display device 50 with the user terminal 80 entered information in the information input form via the user terminal 80.

[0078] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the separate computer to which the information entered in the information input form is sent is managed by the advertiser who sent the advertising information accepted by the advertising information accepting means 14 (specifically, advertiser terminal 70). This allows the advertiser to obtain the information that the user entered in the information input form at user terminal 80 via advertiser terminal 70.

[0079] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as reward determination means 22 by executing the program, and the reward determination means 22 determines a reward to be granted to the user when the tracking information receiving means 20 receives tracking information. In this case, by determining a reward to be granted to the user when the tracking information receiving means 20 receives tracking information, the user can be motivated to read the code displayed on the display device 50 with the user terminal 80.

[0080] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the reward given to the user determined by the reward determination means 22 can be used for products or services provided by a business that provides installation space for the display device 50. This may increase sales of the products or services provided by the business by utilizing the reward given to the user for the products or services provided by the business, thereby providing an incentive for the business to provide installation space for the display device 50.

[0081] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as reward use information receiving means 26 and reward use reporting means 28 by executing the program, and the reward use information receiving means 26 receives information regarding the use of the reward granted to the user, and when the reward use information receiving means 26 receives information regarding the use of the reward, the reward use reporting means 28 transmits the received information regarding the use of the reward to the business operator terminal 40 managed by the business operator that provides the installation space for the display device 50. This allows the business operator that provides the installation space for the display device 50 to recognize that the reward granted to the user has been used, and enables the business operator to recognize the extent to which the installation of the display device 50 is involved in increasing sales of the products and services that the business operator provides.

[0082] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as first reward information transmitting means 30 by executing the program, and the first reward information transmitting means 30 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the user terminal 80 that is the source of the tracking information. This allows the user to use the granted reward via the user terminal 80.

[0083] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 may further function as second reward information transmission means 32 by executing the program. In this case, the display device 50 has a medium ejection unit 56 that dispenses a medium as a reward, and the second reward information transmission means 32 transmits information about the reward to be granted to the user determined by the reward determination means 22 to the display device 50 whose code has been read by the user terminal 80. When the information about the reward to be granted to the user is transmitted from the computer 10 to the display device 50, the medium as a reward is dispensed by the medium ejection unit 56. This allows the user to use the medium dispensed by the medium ejection unit 56 as a reward.

[0084] The medium used as a reward is not limited to currency such as coins or banknotes, or valuable media such as chips or cards. For example, when a vending machine is used as the display device 50, the vending machine may be provided with a display unit 54, and a product such as a drink may be dispensed from the medium dispenser 56 as the medium used as the reward. Furthermore, the display device 50 is not limited to a device in which the display unit 54 and the medium dispenser 56 are integrated. The display device 50 may also be a device in which the display unit 54 and the medium dispenser 56 are separated from each other.

[0085] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the medium dispensed as a reward by the medium ejection unit 56 can be used for products or services provided by a business that provides installation space for the display device 50. This may increase sales of the products or services provided by the business by utilizing the medium provided as a reward to the user for the products or services provided by the business, thereby providing an incentive for the business to provide installation space for the display device 50.

[0086] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the display device 50 has an imaging unit 55 that captures images of users near the display device 50, and the image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10. In this case, by comparing the image captured by the imaging unit 55 with the tracking information, it becomes possible to determine the percentage of users who viewed the advertisement displayed on the display device 50 and read the code displayed on the display device 50 with the user terminal 80.

[0087] Furthermore, the advertisement display instruction means 18 may adjust the content of the advertisement displayed on the display device 50 based on information calculated from the image captured by the imaging unit 55. In this case, it becomes possible to cause the display device 50 to display an advertisement whose content matches, for example, the attributes of the user viewing the advertisement displayed on the display device 50.

[0088] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on the tracking number calculated from the tracking information received by the tracking information receiving means 20. In this case, for example, when the tracking number is small, it is possible to change the advertisement content displayed on the display device 50 and display an advertisement that increases the tracking number on the display device 50, which ultimately leads to improved advertising effectiveness.

[0089] The information processing system, computer, program, and information processing method according to the present invention are not limited to the above-described aspects, and various modifications can be made.

[0090] For example, the display device on which the advertising image or video is displayed is not limited to the embodiment shown in Fig. 4. The display device does not have to be provided with a medium discharge unit that discharges the medium as a reward. Various embodiments of the display device can be used as long as they can display the advertising image or video in some form.

[0091] Furthermore, the advertising information that is the source of the advertisement displayed on the display device 50 is not limited to that transmitted from the computer 10. The image or video of the advertisement may be displayed on the display unit 54 based on advertising information transmitted directly from the advertiser terminal 70 to the display device 50.

[0092] Furthermore, when the code displayed on the display device 50 is read by the user terminal 80, tracking information is not sent from the user terminal 80 to the computer 10, but an information input form for the user to enter information may be displayed on the user terminal 80, and the information entered into the information input form may be sent to the advertiser terminal 70.

[0093] Furthermore, the reward given to the user is not limited to being usable for products or services provided by the business that provides the installation space for the display device 50. The reward given to the user may be usable for products or services provided by a party other than the business that provides the installation space for the display device 50.

[0094] Furthermore, the advertiser and the business operator that provides the installation space for the display device 50 may be the same entity. In this case, a terminal that integrates the advertiser terminal 70 and the business operator terminal 40 may be used. Then, when the tracking information receiving means 20 receives tracking information from the user terminal 80, the tracking information transmitting means 24 may transmit the tracking information to this integrated terminal.

[0095] Furthermore, in the information processing system according to the present invention, instead of using the display device 50, a paper advertising medium bearing a code may be used. Such a paper advertising medium may be attached to the wall of a store or the like of a business operator managing the business terminal 40. In this case, when a user reads the code on the paper advertising medium with the user terminal 80, tracking information is transmitted from the user terminal 80 to the computer 10. Thus, even when using a paper advertising medium bearing a code, tracking information indicating that the code displayed on the advertising medium was read by the user terminal 80 can be utilized. Specifically, when the tracking information receiving means 20 receives the tracking information, a reward to be awarded to the user can be determined, thereby motivating the user to read the code displayed on the paper advertising medium with the user terminal 80. Based on the tracking information received by the tracking information receiving means 20 from the user terminal 80, the effectiveness of the advertisement, such as the degree to which users view the advertisement displayed on the paper advertising medium, can be measured. This allows, for example, improvements to be made, such as changing the content of the advertisement displayed on the paper advertising medium, if the tracking number is low. [Explanation of symbols]

[0096] 1. Information Processing Systems 10. Computers 12 Control Unit 14. Advertising information reception means 16 Code issuing method 18 Advertising display instruction means 20. Tracking information reception method 22 Remuneration determining means 24. Tracking information transmission method 26 Reward usage information receiving means 28 Remuneration usage reporting method 30 First remuneration information transmission means 32 Second remuneration information transmission means 36 Memory section 38 Communications Department 40 Operator terminal 50 Display device 52 Control section 54 Display section 55 Imaging unit 56 Media discharge section 58 Memory section 60 Communications Department 70 Advertiser Terminal 80 User terminals

Claims

1. A computer, A display device; A user terminal; Equipped with The computer executes a program to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information reception means and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means and displayed on the display device, when read by the user terminal, enables a friend registration on the SNS between the user's account and a predetermined account which is any one of an account related to an advertiser, an account of a management company of the computer, and an account of an advertiser, and when a friend registration is made between the user's account and the predetermined account, information that the friend registration has been made is transmitted from the user terminal to the computer, When a friend registration is made between a user's account and a specified account, information about the advertised product or service and information about the product or service of the business that provides the installation space for the display device is sent from the computer to the user terminal, thereby displaying the information about the advertised product or service and information about the business's product or service on the user terminal, and when the user performs a specified action on the information about the advertised product or service on the user terminal, information about benefits related to the business's product or service is sent from the computer to the user terminal, thereby displaying the information about benefits related to the business's product or service on the user terminal.

2. The system of claim 1, wherein a session ID is issued when a screen for registering friends between a user's account and a specified account on an SNS is displayed on the user terminal, and when friend registration is performed between the user's account and the specified account, the session ID and the SNS ID are linked.

3. The system of claim 2, wherein when a user performs a predetermined action on the user terminal regarding information about an advertised product or service, the session ID is sent from the user terminal to the computer, and information about benefits regarding the product or service of the business providing the installation space for the display device is sent from the computer to the user terminal.

4. The system described in claim 3, wherein when a user performs a predetermined action on the user terminal regarding information about an advertised product or service, an SNS ID is identified from the session ID, and information about benefits regarding products or services of a business that provides installation space for the display device is sent to the account of the identified SNS ID.

5. The system of claim 2, wherein when friend registration is performed between a user's account and a specified account, a phone number input screen is displayed on the user terminal, and when friend registration is performed between the user's account and the specified account, the issued session ID and the input phone number are sent from the user terminal to the computer, and the user's phone number, the session ID, and the SNS ID are linked based on the user's phone number.

6. The system of any one of claims 1 to 5, wherein the predetermined action refers to any action by the user in response to the advertiser's marketing, such as receiving a reward, downloading the advertiser's app, or viewing the advertiser's website or a website for a product or service offered by the advertiser.

7. The computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program, the reward use information receiving means receives information regarding the use of a benefit related to a product or service of a business operator as a reward granted to the user; The system described in claim 1, wherein when the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means transmits the received information regarding the use of the reward to an operator terminal managed by an operator that provides installation space for the display device.

8. The computer further functions as a tracking information receiving unit by executing the program, The code issued by the code issuing means transmits tracking information to the computer when read by the user terminal, 2. The system according to claim 1, wherein said tracking information receiving means receives said tracking information from said user terminal.

9. The computer further functions as a tracking information transmitting means by executing the program, 9. The system according to claim 8, wherein said tracking information transmitting means transmits said tracking information to a computer other than said computer when said tracking information receiving means receives said tracking information.

10. A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means and displayed on the display device, when read by the user terminal, enables a friend registration on the SNS between the user's account and a predetermined account which is any one of an account related to an advertiser, an account of a management company of the computer, and an account of an advertiser, and when a friend registration is made between the user's account and the predetermined account, information that the friend registration has been made is transmitted from the user terminal to the computer, When a friend registration is made between a user's account and a specified account, information about the advertised product or service and information about the product or service of the business that provides the installation space for the display device is sent from the computer to the user terminal, thereby displaying the information about the advertised product or service and information about the business's product or service on the user terminal, and when the user performs a specified action on the information about the advertised product or service on the user terminal, information about benefits related to the business's product or service is sent from the computer to the user terminal, thereby displaying the information about benefits related to the business's product or service on the user terminal.

11. The computer of claim 10, wherein a session ID is issued when a screen for registering a friend between a user's account and a specified account on an SNS is displayed on the user terminal, and when friend registration is performed between the user's account and the specified account, the session ID and the SNS ID are linked.

12. The computer of claim 11, wherein when a user performs a predetermined action on the user terminal regarding information about an advertised product or service, the session ID is sent from the user terminal to the computer, thereby transmitting information about benefits regarding products or services of a business providing installation space for the display device from the computer to the user terminal.

13. The computer of claim 12, wherein when a user performs a predetermined action on the user terminal in response to information about an advertised product or service, an SNS ID is identified from the session ID, and information about benefits related to a product or service of a business that provides installation space for the display device is sent to the account of the identified SNS ID.

14. The computer of claim 11, wherein when friend registration is performed between a user's account and a specified account, a phone number input screen is displayed on the user terminal, and when friend registration is performed between the user's account and the specified account, the issued session ID and the input phone number are sent from the user terminal to the computer, and the user's phone number, the session ID, and the SNS ID are linked based on the user's phone number.

15. The computer of any one of claims 10 to 14, wherein the predetermined action refers to some action by the user in response to the advertiser's marketing, such as receiving a reward, downloading the advertiser's app, or viewing the advertiser's website or a website for a product or service offered by the advertiser.

16. By executing the program, the device further functions as a reward usage information receiving means and a reward usage reporting means, the reward use information receiving means receives information regarding the use of a benefit related to a product or service of a business operator as a reward granted to the user; The computer of claim 10, wherein when the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means transmits the received information regarding the use of the reward to an operator terminal managed by an operator that provides installation space for the display device.

17. By executing the program, the device further functions as a tracking information receiving means, The code issued by the code issuing means transmits tracking information to the computer when read by the user terminal, 11. The computer according to claim 10, wherein the tracking information receiving means receives the tracking information from the user terminal.

18. By executing the program, the device further functions as a tracking information transmitting means, 18. The computer according to claim 17, wherein said tracking information transmitting means transmits said tracking information to a computer other than said computer when said tracking information receiving means receives said tracking information.

19. A program that causes a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, the advertising information receiving means receives advertising information including information about an image or video of an advertisement; the code issuing means issues a code that can be read by a user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means and displayed on the display device, when read by the user terminal, enables a friend registration on the SNS between the user's account and a predetermined account which is any one of an account related to an advertiser, an account of a management company of the computer, and an account of an advertiser, and when a friend registration is made between the user's account and the predetermined account, information that the friend registration has been made is transmitted from the user terminal to the computer, When a friend registration is made between a user's account and a specified account, information about the advertised product or service and information about the product or service of the business that provides the installation space for the display device is sent from the computer to the user terminal, thereby displaying the information about the advertised product or service and information about the business's product or service on the user terminal, and when a specified action is taken by the user on the user terminal in response to the information about the advertised product or service, information about benefits related to the business's product or service is sent from the computer to the user terminal, thereby displaying the information about benefits related to the business's product or service on the user terminal.

20. An information processing method executed by a computer having a control unit, the control unit receives advertising information including information about an image or video of an advertisement; The control unit issues a code that can be read by a user terminal, the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The code issued by the control unit and displayed on the display device, when read by the user terminal, enables a friend registration on an SNS between the user's account and an account related to an advertiser, and when a friend registration is performed between the user's account and a predetermined account which is any one of an account related to an advertiser, an account of a management company of the computer, and an account of the advertiser, information that the friend registration has been performed is transmitted from the user terminal to the computer, An information processing method in which, when a friend registration is made between a user's account and a specified account, information about the advertised product or service and information about the product or service of a business providing installation space for the display device is sent from the computer to the user terminal, thereby displaying the information about the advertised product or service and information about the business's product or service on the user terminal, and when a specified action is taken by the user on the user terminal in response to the information about the advertised product or service, information about benefits related to the business's product or service is sent from the computer to the user terminal, thereby displaying the information about benefits related to the business's product or service on the user terminal.

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