Information providing device, information providing method, and program

Abstract

An information providing device (10) is provided with a customer information acquisition unit (110) and a first information transmission unit (120). The customer information acquisition unit (110) acquires identification information for a customer and first customer information about the customer in association with each other. The first customer information includes a first purchase history that is a purchase history of the customer at a physical shop and / or a behavior history of the customer in the physical shop. The first information transmission unit (120) generates, by using the first customer information, online shop information that is information to be provided to the customer regarding an online shop, and transmits the online shop information to a customer terminal operated by the customer.

Description

[Technical Field]

[0001] The present invention relates to an information providing device, an information providing method, and a program. [Background technology]

[0002] In recent years, the number of customers purchasing products from online shops has been increasing. For example, Patent Document 1 describes a method in which coupon information corresponding to a product purchased via a customer terminal is sent to the customer's email address.

[0003] On the other hand, customers often purchase products at physical stores because they can actually see the products. Patent Document 2 describes the following technology. First, an integrated behavior management server generates integrated behavior history information for a person by integrating behavior on various Internet sites with past behavior in physical stores, and generates purchase prediction information using this integrated behavior history information. Then, an information distribution server distributes sales promotion information to the customer's terminal based on the purchase prediction information in order to promote sales at the physical store. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Publication No. 2014-049102 [Patent Document 2] International Publication No. 2020 / 008938 Summary of the Invention [Problem to be solved by the invention]

[0005] The inventors have considered that information about customers in a physical store can be used to provide the customers with useful information about an online shop. One example of an objective of the present invention is to provide customers with useful information about an online shop using information about customers in a physical store. [Means for solving the problem]

[0006] According to the present invention, a customer information acquisition means acquires first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer; An information providing device is provided.

[0007] According to the present invention, a computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission process that uses the first customer information to generate online shop information that is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; An information providing method for performing the above is provided.

[0008] According to the present invention, a computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission process that uses the first customer information to generate online shop information that is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; An information providing method for performing the above is provided. [Effects of the Invention]

[0009] According to the present invention, it is possible to provide customers with useful information about online shops using their history at physical stores. [Brief explanation of the drawings]

[0010] The above-mentioned objects, as well as other objects, features and advantages, will become more apparent from the preferred embodiments described below and the accompanying drawings.

[0011] [Figure 1] FIG. 1 is a diagram illustrating a usage environment of an information providing device. [Figure 2] FIG. 2 is a diagram illustrating an example of a functional configuration of an information providing device. [Figure 3] FIG. 10 is a diagram illustrating an example of information stored in a physical store information storage unit. [Figure 4] FIG. 10 is a diagram illustrating an example of information stored in an online shop information storage unit. [Figure 5] FIG. 4 is a diagram illustrating an example of information stored in a provided information storage unit. [Figure 6] FIG. 2 illustrates an example of a hardware configuration of an information providing device. [Figure 7] 10 is a flowchart illustrating an example of a process performed by the information providing device when online information is provided to a customer terminal. [Figure 8] 10 is a flowchart illustrating an example of processing performed by the information providing device when providing physical store information to a customer terminal. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, like components are designated by like reference numerals, and their description will be omitted where appropriate.

[0013] 1 is a diagram illustrating a usage environment of an information providing device 10 according to an embodiment. The information providing device 10 is used together with a customer terminal 20, a physical store information storage unit 30, and an online shop information storage unit 40.

[0014] The customer terminal 20 is a terminal operated by a customer. An example of the customer terminal 20 is a portable terminal such as a smartphone or a tablet terminal. The physical store information storage unit 30 stores information about customers in a physical store (hereinafter referred to as first customer information). The online shop information storage unit 40 stores information about customers in an online shop (hereinafter referred to as second customer information). The information providing device 10 uses the information stored in the physical store information storage unit 30 to generate information to be provided to customers about the online shop (hereinafter referred to as online shop information), and transmits this online shop information to the customer terminal 20. The information providing device 10 also uses the information stored in the online shop information storage unit 40 to generate information about the online shop to be provided to customers, and transmits this online shop information to the customer terminal 20. memory Using the stored information, the information to be provided to the customer regarding the physical store (hereinafter referred to as physical store information) is generated, and this physical store information is transmitted to the customer terminal 20.

[0015] Here, the physical store information storage unit 30 may be a server that manages products in a physical store, and the online shop information storage unit 40 may be a server that manages an online shop.

[0016] The timing at which the information providing device 10 transmits the online shop information and the timing at which the information providing device 10 provides the physical store information are arbitrary. The information providing device 10 may periodically transmit the online shop information and the physical store information to the customer terminal 20, or may transmit this information to the customer terminal 20 when requested by the customer terminal 20.

[0017] It is preferable that the online shop targeted by the information providing device 10 is operated by the physical store targeted by the information providing device 10. However, this online shop does not have to be associated with this physical store.

[0018] 2 is a diagram showing an example of the functional configuration of the information providing device 10. The information providing device 10 includes a customer information acquiring unit 110, a first information transmitting unit 120, and a second information transmitting unit .

[0019] The customer information acquisition unit 110 acquires information that identifies customers (hereinafter referred to as customer identification information) and the first customer information of the customer by linking them together. The customer identification information is common to physical stores and online shops. An example of customer identification information is a member ID, but is not limited to this. As described above, the first customer information is information about a customer at a physical store. The first customer information includes, for example, at least one of the customer's purchase history at the physical store (hereinafter referred to as first purchase history) and the customer's behavior history within the physical store.

[0020] Furthermore, the customer information acquisition unit 110 acquires the customer identification information and the second customer information of the customer in association with each other. As described above, the second customer information is information about the customer in the online shop. The second customer information includes, for example, at least one of the customer's purchase history in the online shop (hereinafter referred to as the second purchase history) and the customer's browsing history in the online shop.

[0021] The first information transmission unit 120 generates the above-mentioned online shop information using the first customer information acquired by the customer information acquisition unit 110 and transmits the online shop information to the customer terminal 20 operated by the customer. For example, the first information transmission unit 120 selects a product using the first customer information and includes information about this product (hereinafter referred to as the first target product) at the online shop in the online shop information. The online shop information may be, for example, at least one of, but is not limited to, the price of the first target product, advertising information for products related to the first target product, and coupon information for the first target product or products related thereto.

[0022] The second information transmission unit 130 generates the above-mentioned physical store information using the second customer information acquired by the customer information acquisition unit 110, and transmits the physical store information to the customer terminal 20 operated by the customer. For example, the second information transmission unit 130 selects a product using the second customer information, and includes information about this product (hereinafter referred to as the second target product) at the physical store in the physical store information. The physical store information is, for example, at least one of, but is not limited to, the price of the second target product, advertising information about products related to the second target product, and coupon information for the second target product or products related thereto.

[0023] The online shop information and the physical store information are generated using information stored in the provided information storage unit 140. An example of the information stored in the provided information storage unit 140 will be described later with reference to other drawings. The provided information storage unit 140 may be a part of the information providing device 10, or may be located outside the information providing device 10.

[0024] FIG. 3 is a diagram showing an example of information stored in the physical store information storage unit 30. The physical store information storage unit 30 stores, for each customer, customer identification information, the first purchase history described above, and the behavioral history described above. The first purchase history includes information identifying products purchased at the physical store (e.g., product identification information such as JAN code and / or product name), the number of purchases, and the date and time of purchase. The behavioral history includes the customer's movement path in the physical store. If the customer stops at a certain location in the physical store, the behavioral history also includes information indicating the location where the customer stopped. The customer is likely to be interested in products located around the location where the customer stopped. Therefore, the first information transmission unit 120 can select this product as a product in which the customer is interested. The first information transmission unit 120 may also select this product as a first target product.

[0025] The physical store information storage unit 30 also stores a floor map of the physical store. The floor map also includes information indicating the locations of products in the physical store. Therefore, the first information transmission unit 120 can identify products in which the customer is interested by using the floor map and the customer's behavior history.

[0026] The behavioral history may also include information identifying the product picked up by the customer in the physical store (e.g., product identification information such as a JAN code and / or product name). This information is generated, for example, by processing images generated by an imaging device that captures images of the inside of the store. In this way, the first information transmission unit 120 can select the product picked up by the customer in the physical store as a product in which the customer is interested. In this case, the first information transmission unit 120 may also select this product as the first target product.

[0027] Furthermore, in a physical store, if information indicating a customer's gaze history (hereinafter referred to as gaze information) is generated, the product in the line of sight indicated by this gaze information may be identified in advance. In this case, the customer's behavior history may include information identifying this product (for example, product identification information such as a JAN code and / or product name). In this way, the first information transmission unit 120 can select the product in the customer's line of sight as a product in which the customer is interested. In this case, the first information transmission unit 120 may also select this product as the first target product.

[0028] The behavior history may include line-of-sight information instead of the information specifying the product. In this case, the first information transmission unit 120 can select the first target product using the floor map and the line-of-sight information.

[0029] FIG. 4 is a diagram showing an example of information stored in the online shop information storage unit 40. The online shop information storage unit 40 stores, for each customer, customer identification information, the second purchase history described above, and the browsing history described above. The second purchase history includes information identifying products purchased in the online shop (e.g., product identification information such as JAN code and / or product name), the number of purchases, and the purchase date and time. The browsing history includes information identifying products viewed by the customer in the online shop (e.g., product identification information such as JAN code and / or product name), the viewing date and time, and the length of time the product was viewed (hereinafter referred to as the viewing time). Therefore, by processing the browsing history, the second information transmission unit 130 can calculate the number of views for each product. The second information transmission unit 130 can also calculate this number of views by period.

[0030] FIG. 5 is a diagram showing an example of information stored in the provided information storage unit 140. The provided information storage unit 140 stores, for each product, product identification information, information that serves as the basis for online shop information (referred to as online shop information in FIG. 5), and information that serves as the basis for physical store information (referred to as physical store information in FIG. 5). When the first information transmission unit 120 identifies a first target product, it reads out information corresponding to the product identification information of this first target product and uses it as online shop information. In addition, the second information transmission unit 130 reads out information corresponding to the second target product. versus When the target product is identified, information corresponding to the product identification information of this second target product is read out and used as physical store information.

[0031] The information that forms the basis of the online shop information includes at least one of advertising information for the online shop and coupon information that can be used at the online shop, and the information that forms the basis of the physical store information includes at least one of advertising information for the physical store and coupon information that can be used at the physical store.

[0032] 6 is a diagram showing an example of the hardware configuration of the information providing device 10. The information providing device 10 includes a bus 1010, a processor 1020, a memory 1030, a storage device 1040, an input / output interface 1050, and a network interface 1060.

[0033] The bus 1010 is a data transmission path for transmitting and receiving data among the processor 1020, memory 1030, storage device 1040, input / output interface 1050, and network interface 1060. However, the method of connecting the processor 1020 and the like to each other is not limited to bus connection.

[0034] The processor 1020 is implemented by a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), or the like.

[0035] The memory 1030 is a main storage device realized by a RAM (Random Access Memory) or the like.

[0036] The storage device 1040 is an auxiliary storage device realized by an HDD (Hard Disk Drive), an SSD (Solid State Drive), a memory card, a ROM (Read Only Memory), or the like. The storage device 1040 stores program modules that realize each function of the information providing device 10 (e.g., the customer information acquisition unit 110, the first information transmission unit 120, and the second information transmission unit 130). The processor 1020 loads each of these program modules into the memory 1030 and executes them, thereby realizing each function corresponding to the program module. The storage device 1040 also functions as a provided information storage unit 140.

[0037] The input / output interface 1050 is an interface for connecting the information providing device 10 to various input / output devices.

[0038] The network interface 1060 is an interface for connecting the information providing device 10 to a network. This network is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network). The network interface 1060 may be connected to the network wirelessly or by wire. The information providing device 10 communicates with, for example, the customer terminal 20, the brick-and-mortar store information storage unit 30, and the online shop information storage unit 40 via the network interface 1060.

[0039] 7 is a flowchart showing an example of processing performed by the information providing device 10 when providing online information to the customer terminal 20. First, the customer information acquisition unit 110 of the information providing device 10 reads out first customer information from the brick-and-mortar store information storage unit 30 (step S100). As described above, the first customer information includes first purchase history and behavior history. Next, the first information transmission unit 120 generates online shop information using the first customer information and the provided information storage unit 140 (step S110).

[0040] For example, the first information transmission unit 120 identifies a product included in the first purchase history as the first target product. Then, the first information transmission unit 120 reads out online shop information corresponding to this first target product from the provided information storage unit 140, and includes the read information in the online shop information.

[0041] Here, the first information transmission unit 120 may specify the first target product by narrowing down the purchase history to the most recent predetermined period (for example, a period of one month to one year). Furthermore, the first information transmission unit 120 may select, as the first target product, a product that the customer has repeatedly purchased during this predetermined period or the entire period of the first purchase history, that is, a product that the customer has purchased regularly.

[0042] In this case, the first information transmission unit 120 may calculate the average purchase interval for this product and generate recommended frequency information using this average purchase interval. The recommended frequency information includes at least one of a recommended purchase timing (e.g., the next time when this product should be purchased) and a recommended purchase interval. The recommended purchase timing is, for example, the number of days that the average purchase interval has elapsed since the last time the product was purchased. The recommended purchase interval is, for example, the average purchase interval. Then, the first information transmission unit 120 includes this recommended frequency information in the online shop information.

[0043] Furthermore, the first information transmission unit 120 may select, as the first target product, a product whose attribute satisfies a standard among the products included in the first purchase history. For example, the first information transmission unit 120 may select, as the first target product, a product whose size or weight exceeds a standard. Furthermore, the first information transmission unit 120 may select, as the first target product, a food product that requires frozen storage. Note that the attributes used here are not limited to these.

[0044] If the first customer information includes both the first purchase history and the behavioral history, the first information transmission unit 120 can identify products in which the customer is interested by using the behavioral history, as described with reference to Fig. 3. Furthermore, the first information transmission unit 120 can identify products in which the customer is interested but which the customer did not purchase by further using the first purchase history. The first information transmission unit 120 may select these products as first target products.

[0045] Thereafter, the first information transmission unit 120 transmits the online shop information to the customer terminal 20 (step S1 2 0).

[0046] 8 is a flowchart showing an example of processing performed by the information providing device 10 when providing physical store information to the customer terminal 20. First, the customer information acquisition unit 110 of the information providing device 10 reads out second customer information from the online shop information storage unit 40 (step S200). As described above, the second customer information includes second purchase history and browsing history. Next, the second information transmission unit 130 generates physical store information using the second customer information and the provided information storage unit 140 (step S210).

[0047] For example, the second information transmission unit 130 selects a product that is included in the browsing history but not included in the second purchase history as the second target product. Then, the second information transmission unit 130 reads out the physical store information corresponding to this second target product from the provided information storage unit 140, and includes the read information in the physical store information.

[0048] Here, the second information transmission unit 130 may calculate at least one of the total viewing time, the number of views, and the number of days viewed for each product that is included in the viewing history but not included in the second purchase history. In this case, the second information transmission unit 130 may select, as the second target product, a product whose calculated value satisfies a criterion (for example, exceeds a criterion value).

[0049] After that, the second information transmission unit 130 transmits the physical store information to the customer terminal 20 (step S2 2 0).

[0050] As described above, according to this embodiment, the information providing device 10 can provide customers with useful information about the online shop by using information about customers in the physical store. Also, the information providing device 10 can provide customers with useful information about the physical store by using information about customers in the online shop.

[0051] Although the embodiments of the present invention have been described above with reference to the drawings, these are merely examples of the present invention, and various other configurations can also be adopted.

[0052] In addition, in the flowcharts used in the above description, multiple steps (processes) are described in order, but the order of execution of the steps performed in each embodiment is not limited to the order described. In each embodiment, the order of the steps shown in the drawings can be changed to the extent that the content is not affected. Furthermore, the above-mentioned embodiments can be combined to the extent that the content is not contradictory.

[0053] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes. 1. A customer information acquisition means for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavioral history of the customer within the physical store; a first information transmission means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer; An information providing device comprising: 2. As stated in 1 above of In the information providing device, the first customer information includes the first purchase history, The first information sending means is an information providing device that identifies a product included in the first purchase history as a first target product and includes information about the first target product at the online shop in the online shop information. 3. In the information providing device described in 2 above, The first information transmitting means selects, as the first target product, a product that the customer has repeatedly purchased from the first purchase history. 4. In the information providing device described in 3 above, The information providing device wherein the first information sending means uses the first purchase history to generate recommended frequency information including at least one of a recommended purchase timing and a recommended purchase interval for the product, and includes the recommended frequency information in the online shop information. 5. In the information providing device according to any one of the above items 2 to 4, The first information transmitting means is an information providing device that selects, as the first target product, a product whose attribute satisfies a criterion from among the products included in the first purchase history. 6. In the information providing device according to any one of the above items 1 to 5, An information providing device, wherein the first customer information includes both the first purchase history and the behavior history. 7. In the information providing device described in 6 above, The first information sending means is an information providing device that identifies a product that the customer became interested in at the physical store but did not purchase at the physical store as a first target product, and includes information about the first target product at the online shop in the online shop information. 8. In the information providing device according to any one of 1 to 7 above, the customer information acquisition means acquires second customer information including at least one of a second purchase history, which is a purchase history of the customer at the online shop, and a browsing history; The information providing device further includes a second information transmitting means that uses the second customer information to generate physical store information, which is information to be provided to the customer regarding the physical store, and transmits the physical store information to the customer terminal of the customer. 9. In the information providing device described in 8 above, The second information transmission means is an information providing device that selects a product that is included in the browsing history but not included in the second purchase history as a second target product, and includes information about the second target product at the physical store in the physical store information. 10. In the information providing device described in 9 above, The second information transmission means selects, as the second target product, a product that satisfies at least one of criteria of viewing time, number of viewings, and number of viewing days. 11. The computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission process that uses the first customer information to generate online shop information that is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; How to provide information. 12. See 11 above of In providing information, the first customer information includes the first purchase history, An information providing method in which, in the first information sending process, the computer identifies a product included in the first purchase history as a first target product, and includes information about the first target product at the online shop in the online shop information. 13. In the information providing method described in 12 above, In the first information transmission process, the computer selects, as the first target product, a product that the customer has repeatedly purchased from the first purchase history. 14. In the information providing method described in 13 above, An information providing method in which, in the first information sending process, the computer uses the first purchase history to generate recommended frequency information including at least one of a recommended purchase timing and a recommended purchase interval for the product, and includes the recommended frequency information in the online shop information. 15. In the information providing method according to any one of the above items 12 to 14, In the first information transmission process, the computer selects, as the first target product, a product whose attribute satisfies a criterion from among the products included in the first purchase history. 16. In the information providing method according to any one of the above items 11 to 15, An information providing method, wherein the first customer information includes both the first purchase history and the behavioral history. 17. In the information providing method described in 16 above, In the first information transmission process, the computer identifies a product that the customer was interested in at the physical store but did not purchase at the physical store as a first target product, and includes information about the first target product at the online shop in the online shop information. 18. In the information providing method according to any one of the above items 11 to 17, In the customer information acquisition process, the computer acquires second customer information including at least one of a second purchase history, which is a purchase history of the customer at the online shop, and a browsing history; Furthermore, the computer uses the second customer information to generate physical store information, which is information to be provided to the customer regarding the physical store, and performs a second information transmission process to transmit the physical store information to the customer terminal of the customer. 19. In the information providing method described in 18 above, An information provision method in which, in the second information transmission process, the computer selects a product that is included in the browsing history but not included in the second purchase history as a second target product, and includes information about the second target product at the physical store in the physical store information. 20. In the information providing method described in 19 above, In the second information transmission process, the computer selects, as the second target product, a product that satisfies criteria for at least one of viewing time, number of viewings, and number of viewing days. 21.To the computer, a customer information acquisition function that acquires first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission function that uses the first customer information to generate online shop information that is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; A program that allows you to have 22. See 21 above of In the program, the first customer information includes the first purchase history, The first information transmission function is a program that identifies a product included in the first purchase history as a first target product, and includes information about the first target product at the online shop in the online shop information. 23. In the program according to 22 above, The first information transmission function is a program that selects, as the first target product, a product that the customer has repeatedly purchased from the first purchase history. 24. In the program according to 23 above, The first information sending function is a program that uses the first purchase history to generate recommended frequency information including at least one of a recommended purchase timing and a recommended purchase interval for the product, and includes the recommended frequency information in the online shop information. 25. In the program according to any one of the above 22 to 24, The first information transmission function is a program that selects, from among the products included in the first purchase history, a product whose attributes meet a standard as the first target product. 26. In the program according to any one of 21 to 25 above, The first customer information includes both the first purchase history and the behavioral history. 27. In the program according to 26 above, The first information transmission function is a program that identifies a product that the customer was interested in at the physical store but did not purchase at the physical store as a first target product, and includes information about the first target product at the online shop in the online shop information. 28. In the program according to any one of the above 21 to 27, the customer information acquisition function acquires second customer information including at least one of a second purchase history, which is a purchase history of the customer at the online shop, and a browsing history; Furthermore, the program provides the computer with a second information transmission function that uses the second customer information to generate physical store information, which is information to be provided to the customer regarding the physical store, and transmits the physical store information to the customer terminal of the customer. 29. In the program according to 28 above, The second information transmission function is a program that selects a product that is included in the browsing history but not included in the second purchase history as a second target product, and includes information about the second target product at the physical store in the physical store information. 30. In the program described in 29 above, The second information transmission function selects, as the second target product, a product that satisfies at least one of criteria of viewing time, number of viewings, and number of viewing days. [Explanation of symbols]

[0054] 10 Information provision device 20 Customer terminal 30 Physical store information storage unit 40 Online shop information storage unit 110 Customer Information Acquisition Department 120 First information transmission unit 130 Second information transmission unit 140 Provided information storage unit

Claims

1. a customer information acquisition means for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information sending means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and sending the online shop information to a customer terminal operated by the customer; Equipped with the first customer information includes the first purchase history, The first information transmitting means Selecting, from among the products included in the first purchase history, a product that exceeds a standard in at least one of size and weight or a product that requires frozen storage as a first target product; information about the selected first target product at the online shop is included in the online shop information; Information provision device.

2. 2. The information providing device according to claim 1, The first information transmitting means selects, as the first target product, a product that the customer has repeatedly purchased from the first purchase history.

3. 3. The information providing device according to claim 2, The first information sending means uses the first purchase history to generate recommended frequency information including at least one of a recommended purchase timing and a recommended purchase interval for the product, and includes the recommended frequency information in the online shop information.

4. The information providing device according to any one of claims 1 to 3, An information providing device, wherein the first customer information includes both the first purchase history and the behavior history.

5. 5. The information providing device according to claim 4, The first information sending means is an information providing device that identifies a product that the customer became interested in at the physical store but did not purchase at the physical store as a first target product, and includes information about the first target product at the online shop in the online shop information.

6. The information providing device according to any one of claims 1 to 5, the customer information acquisition means acquires second customer information including at least one of a second purchase history, which is a purchase history of the customer at the online shop, and a browsing history; The information providing device further includes a second information transmitting means that uses the second customer information to generate physical store information, which is information to be provided to the customer regarding the physical store, and transmits the physical store information to the customer terminal of the customer.

7. The computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavior history of the customer within the physical store; a first information transmission process that uses the first customer information to generate online shop information, which is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; including: the first customer information includes the first purchase history, The computer Selecting, from among the products included in the first purchase history, a product that exceeds a standard in at least one of size and weight or a product that requires frozen storage as a first target product; information about the selected first target product at the online shop is included in the online shop information; Information provision method.

8. On the computer, a customer information acquisition function that acquires first customer information including at least one of a first purchase history, which is a purchase history of a customer at a physical store, and a behavioral history of the customer within the physical store; a first information transmission function that uses the first customer information to generate online shop information that is information to be provided to the customer regarding the online shop, and transmits the online shop information to a customer terminal operated by the customer; A program that allows the first customer information includes the first purchase history, The first information transmission function is Selecting, from among the products included in the first purchase history, a product that exceeds a standard in at least one of size and weight or a product that requires frozen storage as a first target product; information about the selected first target product at the online shop is included in the online shop information; program.

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