Advertisement display system, advertisement display method, and advertisement display program

Abstract

To enable provision of advertisements according to preferences of users even with applications without a function for analyzing user preferences.SOLUTION: An advertisement display system 1 is provided, comprising a first display processing unit 21 configured to display first advertisement information selected according to user preferences on a display 17, a second advertisement selection unit 23 configured to select second advertisement information related to the first advertisement information displayed on the display 17 from among multiple pieces of second advertisement information A,C, and a second display processing unit 24 configured to display the selected second advertisement information on the display 17.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to an advertisement display system, an advertisement display method, and an advertisement display program. [Background technology]

[0002] With the rapid development of the Internet, advertisement distribution via the Internet has become popular. One type of advertisement distribution involves displaying advertising information such as images showing companies, products, etc., or catchphrases in a predetermined position on a web page, and when such advertising information is clicked, the user is redirected to the advertiser's web page.

[0003] In such advertisement distribution, techniques have been proposed to make advertisements more effectively recognizable to users. For example, Patent Document 1 discloses a terminal device that can select advertisements that match the user's preferences and provide them to the user.

[0004] Additionally, applications are being provided that automatically switch between and display weather, calendars, the latest news, etc., on part or all of the display screen of information processing devices such as notebook PCs and tablet terminals. In such applications, attempts have been made to periodically display advertising information between the switching of weather, calendar, news, and other content, or simultaneously with these contents. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Laid-Open No. 2015-22561 Summary of the Invention [Problem to be solved by the invention]

[0006] As mentioned above, many applications for delivering advertisements have been proposed in the past, but some of these applications do not have the functionality to analyze user preferences, making it difficult to provide effective advertisements that match the user's preferences.

[0007] The present invention has been made in consideration of the above circumstances, and aims to provide an advertising display system, an advertising display method, and an advertising display program that can provide advertisements that match a user's preferences even if the system does not have the function to analyze the user's preferences. [Means for solving the problem]

[0008] A first aspect of the present invention is The display and First advertising information selected based on the user's preferences an advertisement acquisition unit for acquiring the advertisement; On the display The first advertisement information is displayed in the displayed window of the first application. a first display processing unit that displays the Selecting a plurality of pieces of second advertising information from among pieces of second advertising information to which attribute information for enabling association with the first advertising information is assigned, Second advertising information related to the first advertising information displayed on the display Select a second advertisement selection unit that selects In a window of a second application that is displayed on the display and is different from the first application, The selected second advertising information Show and a second display processing unit for displaying the vinegar It is an advertising display system.

[0009] In a second aspect of the present invention, first advertising information selected based on a user's preferences is an advertisement acquisition step of acquiring the advertisement; On the display The first advertisement information is displayed in the displayed window of the first application. Display First display process The process and Selecting a plurality of pieces of second advertising information from among pieces of second advertising information to which attribute information for enabling association with the first advertising information is assigned, Second advertising information related to the first advertising information displayed on the display Select Select Second Ad Selection The process and In a window of a second application that is displayed on the display and is different from the first application, The selected second advertising information Show Show Second display processing The process is carried out by a computer vinegar This is an advertising display method.

[0010] A third aspect of the present invention is an advertisement display program for causing a computer to function as the advertisement display system. [Effects of the Invention]

[0011] According to the present invention, it is possible to provide advertisements according to the user's preferences even when a function for analyzing the user's preferences is not provided. [Brief explanation of the drawings]

[0012] [Figure 1] 1 is a diagram illustrating an example of a configuration of an advertisement display system according to an embodiment of the present invention. [Figure 2] 1 is a schematic configuration diagram showing an example of a hardware configuration of an information processing device according to an embodiment of the present invention; [Figure 3] 1 is a functional configuration diagram showing an example of functions provided in an advertisement display system according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0013] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of an advertisement display system, an advertisement display method, and an advertisement display program according to the present invention will be described below with reference to the accompanying drawings. Fig. 1 is a diagram showing an example of the configuration of an advertisement display system 1 according to this embodiment. As shown in Fig. 1, the advertisement display system 1 includes an information processing device 10. The information processing device 10 is connected to a first advertisement server 50 and a second advertisement server 60 via a network 5 so that they can communicate with each other. An example of the network 5 is an internet line, but it may also be another network line. In FIG. 1, one first advertisement server 50 and one second advertisement server 60 are shown, but the number of these servers is not limited to the illustrated embodiment and can be increased as appropriate depending on the situation.

[0014] The information processing device 10 is, for example, a notebook PC, a desktop PC, a tablet terminal, a smartphone, etc. FIG. 2 is a diagram schematically illustrating the hardware configuration of the information processing device 10 according to this embodiment. As illustrated in FIG. 2, the information processing device 10 includes, for example, a CPU (Central Processing Unit: processor) 11, a main memory 12, a secondary storage 13, an external interface 14, a communication interface 15, an input device 16, and a display 17. These components are interconnected directly or indirectly via a bus and cooperate with each other to execute various processes. The information processing device 10 may also include a speaker, a microphone, a camera, etc.

[0015] The CPU 11 controls the entire information processing device using, for example, an OS (Operating System) stored in a secondary storage device 13 connected via a bus, and executes various processes by executing various programs stored in the secondary storage device 13. One or more CPUs 11 may be provided, and they may work together to realize processes.

[0016] The main memory device 12 is composed of writable memory such as cache memory and RAM (Random Access Memory), and is used as a working area for reading out programs executed by the CPU 11 and writing data processed by the programs.

[0017] The secondary storage device 13 is a non-transitory computer-readable storage medium. Examples of the secondary storage device 13 include a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, and a semiconductor memory. Examples of the secondary storage device 13 include a read-only memory (ROM), a hard disk drive (HDD), and a solid-state drive (SSD) flash memory. The secondary storage device 13 stores, for example, an operating system (OS) for controlling the entire information processing device, such as Windows (registered trademark), iOS (registered trademark), or Android (registered trademark), a basic input / output system (BIOS), various device drivers for operating peripheral devices, various application software, and various data and files. The secondary storage device 13 also stores programs for implementing various processes and various data required for implementing the various processes. A plurality of secondary storage devices 13 may be provided, and the programs and data described above may be stored separately in each secondary storage device 13.

[0018] The external interface 14 is an interface for connecting to an external device. Examples of external devices include an external monitor, a USB memory, an external HDD, an external camera, etc. Although only one external interface is shown in the example shown in FIG. 1, multiple external interfaces may be provided.

[0019] The communication interface 15 functions as an interface for connecting to a network to communicate with other devices and transmitting and receiving information. For example, the communication interface 15 communicates with other devices via a wired or wireless connection. Examples of wireless communication include communication via lines such as Bluetooth (registered trademark), Wi-Fi, mobile communication systems (3G, 4G, 5G, 6G, LTE, etc.), and wireless LAN. An example of wired communication is communication via lines such as a wired LAN (Local Area Network).

[0020] The input device 16 is, for example, a keyboard, a touchpad, a pointing device, etc. Examples of the pointing device include a mouse, a touch panel, a pen tablet, a trackpad, and a trackball.

[0021] The display 17 is, for example, a liquid crystal display, an OLED (Organic Electro Luminescence Diode) display, or the like.

[0022] Next, an example of the functions of the advertisement display system 1 according to this embodiment will be described with reference to the drawings. Fig. 3 is a functional configuration diagram showing an example of the functions of the advertisement display system 1 according to this embodiment. A series of processes for realizing various functions described below is stored in the form of a program in the secondary storage device 13, for example, and the CPU (processor) 11 reads this program into the main storage device 12 and executes information processing and arithmetic processing to realize various functions. Note that the program may be pre-installed in the secondary storage device 13, provided in a state stored in a non-transitory computer-readable storage medium, or distributed via wired or wireless communication means.

[0023] The first advertisement server 50 is a server that provides advertisements for products and services to the information processing device 10. Examples include a server owned by an advertiser such as a corporation, which is an example of a company that provides products, services, etc. to consumers, and a server operated by an advertising agency or the like that advertises products and services of the corporation or the like in response to a request from the corporation or the like (for example, an ad server that distributes advertisements using an ad network).

[0024] The first advertisement server 50 includes, for example, a first advertisement database 51, a first advertisement selection unit 52, and a first advertisement distribution unit 53. The first advertisement database 51 stores a plurality of pieces of first advertisement information a-d. The first advertisement information a-d is provided with targeting information that enables the user to select advertisements that match the user's interests and preferences. This targeting information may be provided by appropriately adopting a known technology that realizes advertisement delivery according to interests and preferences (e.g., an ad network, etc.). The first advertisement information a-d is, for example, advertisement information with restrictions imposed on at least one of size and playback time. The first advertisement information a-d is, for example, a still image or a video with a playback time restriction (e.g., a 30-second video, etc.). The first advertisement information a-d may be provided with attribute information that enables association with second advertisement information, which will be described later. Examples of attribute information include a product name, a company name, and link destination information (e.g., a URL) of the advertisement information.

[0025] The first advertisement selecting unit 52 selects first advertisement information that matches the targeting information from the first advertisement database 51 based on information such as a cookie transmitted from the information processing device 10. Note that a specific implementation method of the first advertisement selecting unit 52 may be a known targeting function, as appropriate. Note that the function of the first advertisement selecting unit 52 may be provided in the information processing device 10 instead of being provided in the first advertisement server 50. That is, the information processing device 10 may acquire multiple pieces of first advertisement information from the first advertisement server 50, and select first advertisement information that matches the target information from the acquired multiple pieces of first advertisement information.

[0026] The first advertisement distribution unit 53 transmits the first advertisement information selected by the first advertisement selection unit 52 to the information processing device 10.

[0027] Similar to the first advertisement server 50, the second advertisement server 60 is a server that provides advertisements for products and services to the information processing device 10. The second advertisement server 60 includes a second advertisement database 61 and a second advertisement distribution unit 62.

[0028] The second advertisement database 61 stores a plurality of second advertisement information A, C. The second advertisement information A, C is, for example, an advertisement with no restrictions on size or playback time. For example, the second advertisement information A, C is a video with a longer playback time than the first advertisement information a to d (for example, a video of several minutes). Furthermore, the second advertisement information A, C is an advertisement that can be displayed full screen. The second advertisement information A, C is assigned attribute information that enables association with the first advertisement information. Examples of attribute information include a product name, a company name, and link destination information (for example, a URL) of the advertisement information.

[0029] The second advertisement distribution unit 62 transmits a plurality of pieces of second advertisement information stored in the second advertisement database 61 to the information processing device 10 at a predetermined timing.

[0030] The information processing device 10 includes, for example, a first display processing unit 21, an advertisement history storage unit 22, a second advertisement selection unit 23, and a second display processing unit 24.

[0031] The first display processing unit 21 is realized, for example, by the CPU 11 executing an application that runs on the OS. The application is, for example, an application that can provide information of multiple genres and collect user preference information. Examples include a web browser application, a PWA (Progressive Web Apps), etc. Other examples of the application include a news viewing application, a video viewing application, a shopping application, etc. By executing the above application, the first display processing unit 21 displays a display screen corresponding to the application on the display 17, and also displays the first advertising information selected based on the user's preferences in a predetermined display frame (hereinafter referred to as the "first display frame") provided on the display screen.

[0032] For example, the first display processing unit 21 displays a website on the display 17 based on user operation information input via the input device 16. In addition, the first display processing unit 21 transmits target information (e.g., a cookie) based on the user operation information to the first advertisement server 50, receives first advertisement information selected based on this target information from the first advertisement server 50, and displays the received first advertisement information in a first display frame of the website displayed on the display 17.

[0033] Information relating to the first advertising information displayed in the first display frame of the display 17 by the first display processing unit 21 is temporarily stored in the advertising history storage unit 22. The information stored in the advertising history storage unit 22 may be the first advertising information, or attribute information relating to the first advertising information, such as a product name, a company name, or link destination information for the advertising information.

[0034] The second advertisement selecting unit 23 receives a plurality of pieces of second advertisement information from the second advertisement server 60, and selects, from the plurality of pieces of received second advertisement information, one or more pieces of second advertisement information that correspond to the information stored in the advertisement history storage unit 22. For example, the second advertisement selecting unit 23 compares the attribute information of each piece of second advertisement information acquired from the second advertisement server 60 with the attribute information of the first advertisement information stored in the advertisement history storage unit 22, and selects second advertisement information whose attribute information matches. As a result, for example, second advertisement information whose company name, product name, link destination information, etc. matches that of the first advertisement information is selected.

[0035] The second display processing unit 24 is realized, for example, by the CPU 11 executing an application that runs on the OS. This application is different from the application executed by the first display processing unit 21 described above, and is an application related to advertisement display that does not have a function for analyzing user preferences. An example of the application is Info.board provided by the applicant of the present application. In this embodiment, the second display processing unit 24 sequentially switches and displays various contents such as "news," "weather," "stock prices," "calendar," and "time" on a part or all of the display 17, for example.

[0036] Specifically, the second display processing unit 24 sequentially switches and displays a plurality of contents such as "news," "weather," and "stock prices" in a display frame 17a provided on the display 17. The display frame 17a may be provided in a part of the display 17, or may be provided to cover the entire screen area. The size of the display frame 17a is configured so that it can be arbitrarily set and changed by the user. Furthermore, the second display processing unit 24 displays the second advertisement information selected by the second advertisement selection unit 23 in a second display frame set in a part or the entire area of ​​the display frame 17a.

[0037] The second advertisement information may be displayed in the entire area of ​​the display frame 17a between successively switched contents. In addition, when the display frame 17a is divided into a content display area and a second display frame, the second advertisement information may be displayed in the second display frame simultaneously with the content.

[0038] In the information processing device 10, the first display processing unit 21 and the second display processing unit 24 may be configured to operate alternatively. For example, when the first advertising information is displayed in a first display frame on the display by the first display processing unit 21, the second advertising information may not be displayed in the second display frame by the second display processing unit 24. Similarly, when the second advertising information is displayed in a second display frame on the display by the second display processing unit 24, the first display processing unit 21 may not be configured to display the first advertising information in the first display frame.

[0039] Next, the operation of the advertisement display system 1 according to this embodiment will be described. For example, in the information processing device 10, a user operates the input device 16 to input a command to start an application related to the first display processing unit 21, and when the application is started, the first display processing unit 21 transmits targeting information corresponding to the user's input operation to the first advertisement server 50. The first advertisement selection unit 52 of the first advertisement server 50 selects first advertisement information that matches the targeting information from the first advertisement database 51 and outputs the selected first advertisement information to the first advertisement distribution unit 53. The first advertisement distribution unit 53 distributes the selected first advertisement information to the information processing device 10. Upon receiving the first advertisement information, the first display processing unit 21 of the information processing device 10 displays the first advertisement information in a first display frame on the display. This allows first advertisement information according to the user's preferences to be provided to the user. Furthermore, information related to the first advertisement information displayed in the first display frame on the display is accumulated in the advertisement history storage unit 22. As a result, every time new first advertising information is displayed in the first display frame, information about the first advertising information, such as attribute information, is stored and accumulated in the advertising history storage unit 22.

[0040] Subsequently, when a command to start an application related to the second display processing unit 24 is input and the application is started, the second display processing unit 24 receives a plurality of pieces of second advertising information from the second advertising server 60. Note that there is no particular limitation on the timing of receiving the second advertising information. For example, as described above, the second display processing unit 24 may receive the second advertising information when the application related to the second display processing unit 24 is started, or the information distributed from the second advertising server 60 may be stored in a storage unit accessible by the second display processing unit 24 at a predetermined timing (for example, a predetermined time of day, etc.), and the second advertising information may be acquired from this storage unit.

[0041] The received information may be the second advertisement information itself, or list information in which information related to the second advertisement information is listed. For example, list information in which identification information and attribute information of the second advertisement information are associated with each other may be acquired, or second advertisement information to which attribute information is added may be acquired.

[0042] The second advertisement selection unit 23 selects, for example, second advertisement information having attribute information corresponding to the attribute information of the first advertisement information stored in the advertisement history storage unit 22, and outputs the selected second advertisement information to the second display processing unit 24. The second display processing unit 24 displays the selected second advertisement information in the second display frame of the display 17. In this way, although the second display processing unit 24 does not have a targeting function, by displaying, on the display 17, second advertisement information related to the first advertisement information that has been subjected to targeted delivery, it is possible to provide the user with second advertisement information related to the user's hobbies and preferences.

[0043] Furthermore, the second advertising information is advertising information that is not restricted in at least one of size and playback time compared to the first advertising information, and therefore can provide users with more information about products and services than the first advertising information.

[0044] As described above, the advertisement display system 1, the advertisement display method, and the advertisement display program according to this embodiment provide the following advantageous effects.

[0045] The advertising display system 1 of this embodiment includes a first display processing unit 21 that displays first advertising information selected based on user preferences on the display 17, a second advertising selection unit 23 that selects second advertising information related to the first advertising information displayed on the display 17 from multiple pieces of second advertising information, and a second display processing unit 24 that displays the selected second advertising information on the display 17. Specifically, the information processing device 10 includes an advertisement history memory unit 22 that stores attribute information of the first advertisement information displayed on the display 17, and the second advertisement selection unit 23 selects the second advertisement information based on the attribute information of the first advertisement information stored in the advertisement history memory unit 22.

[0046] In this way, by selecting second advertising information related to the first advertising information displayed on the display 17 from multiple pieces of second advertising information, the second display processing unit 24 can select second advertising information that suits the user's preferences and provide it to the user without having a function to analyze the user's preferences.

[0047] Furthermore, since the second advertisement information is not subject to size or playback time restrictions as compared to the first advertisement information, more information can be provided to the user, which can lead to higher advertising effectiveness.

[0048] Although the present invention has been described above using embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments. Various modifications or improvements can be made to the above embodiments without departing from the gist of the invention, and such modifications or improvements are also included in the technical scope of the present invention. Furthermore, the above embodiments may be combined as appropriate.

[0049] For example, in the above-described embodiment, the information processing device 10 includes the second advertisement selection unit 23. However, the present invention is not limited to this. For example, the second advertisement selection unit 23 may be provided in the second advertisement server 60. In this case, attribute information of the first advertisement information stored in the advertisement history storage unit 22 is transmitted from the information processing device 10 to the second advertisement server 60. The second advertisement selection unit 23 of the second advertisement server selects second advertisement information that matches the attribute information of the first advertisement information from the plurality of pieces of second advertisement information stored in the second advertisement database 61. The selected second advertisement information is then transmitted to the information processing device 10 by the second advertisement distribution unit 62. The second display processing unit 24 of the information processing device 10 displays the second advertisement information received from the second advertisement server 60 in the second display frame of the display 17. [Explanation of symbols]

[0050] 1: Advertising display system 5: Network 10: Information processing device 16: Input device 17: Display 17a: Display frame 21: First display processing unit 22: Advertising history memory unit 23: Second advertisement selection unit 24: Second display processing unit 50: First advertising server 51: First Advertising Database 52: First advertisement selection unit 53: First Advertising Distribution Department 60: Second advertising server 61: Second Advertising Database 62: Second Advertising Distribution Department

Claims

1. A display; an advertisement acquisition unit that acquires first advertisement information selected based on a user's preference; a first display processing unit that displays the first advertisement information in a window of a first application displayed on the display; a second advertisement selection unit that selects second advertisement information related to the first advertisement information displayed on the display from a plurality of pieces of second advertisement information to which attribute information for enabling association with the first advertisement information is assigned; a second display processing unit that displays the selected second advertisement information in a window of a second application that is displayed on the display and is different from the first application; An advertisement display system comprising:

2. the first advertisement information is advertisement information to which a restriction is imposed with respect to at least one of a playback time and a display size, 2. The advertisement display system according to claim 1, wherein the second advertisement information is advertisement information that is not restricted in terms of playback time and display size.

3. 3. The advertisement display system according to claim 2, wherein the first advertisement information is information about an advertisement to be displayed in a predetermined advertisement space provided on a web browser.

4. 2. The advertising display system according to claim 1, wherein the first advertising information is information displayed in an advertising space provided on the display screen of application software capable of providing information of multiple genres and collecting user preference information.

5. an advertisement history storage unit that stores attribute information of the first advertisement information displayed on the display; The advertisement display system according to claim 1 , wherein the second advertisement selection unit selects the second advertisement information based on attribute information of the first advertisement information stored in the advertisement history storage unit.

6. The advertisement display system according to claim 5 , wherein the attribute information includes at least one of a company name, a product name, and link destination information related to the first advertisement information.

7. The advertisement display system according to claim 1 , wherein the first display processing unit selectively displays the first advertisement information and the second display processing unit selectively displays the second advertisement information.

8. an advertisement acquisition step of acquiring first advertisement information selected based on a user's preference; a first display processing step of displaying the first advertisement information in a window of a first application displayed on a display; a second advertisement selection step of selecting second advertisement information related to the first advertisement information displayed on the display from a plurality of second advertisement information to which attribute information for enabling association with the first advertisement information is assigned; a second display processing step of displaying the selected second advertisement information in a window of a second application that is displayed on the display and is different from the first application; A computer-implemented advertising display method.

9. An advertisement display program for causing a computer to function as the advertisement display system according to any one of claims 1 to 7.

Images