Information processing device and program

Abstract

To provide an information processing technique that can appropriately present factors that promote or inhibit behavior to a user when the content contains such factors. [Solution] The information processing device 10 includes an input unit 101 for inputting content to be displayed to the user, a content analysis unit 102 for analyzing the content to identify factor parts in the content that represent factors that promote or inhibit behavior, and a display control unit 103 for highlighting the factor parts.

Description

[Technical Field]

[0001] The present invention relates to an information processing device and a program for presenting to a user behavior promoting factors and inhibiting factors contained in content. [Background technology]

[0002] To prevent users from seeing many unnecessary advertisements when browsing a website, ad blocking filters are available that can block (hide) advertisements (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2020-129367 Summary of the Invention [Problem to be solved by the invention]

[0004] Ad blocking filters allow users to block inappropriate advertisements that appear while browsing websites, but they cannot identify elements in the main text (articles) of websites that encourage users to take certain actions (behavioral drivers) or elements that inhibit certain actions (behavioral inhibitors) and present these to users.

[0005] As a result, while browsing a website (hereinafter referred to as content), users may be unconsciously encouraged or hindered to take certain actions (such as purchasing a certain product or taking health-related actions).

[0006] The present invention has been made in consideration of the circumstances described above, and one of its objectives is to provide information processing technology that can appropriately present factors that encourage or inhibit behavior to a user when content contains these factors. [Means for solving the problem]

[0007] An information processing device according to one aspect of the present invention is characterized by comprising an input unit for inputting content to be displayed to a user, a content analysis unit for analyzing the content to identify factor parts in the content that represent factors that promote or inhibit behavior, and a display control unit for highlighting the factor parts.

[0008] Another aspect of the present invention is a program that causes a computer to function as an input unit that inputs content to be displayed to a user, a content analysis unit that analyzes the content to identify factor parts in the content that represent factors that promote or inhibit behavior, and a display control unit that highlights the factor parts. [Effects of the Invention]

[0009] According to the present invention, when content includes factors that promote or inhibit behavior, it is possible to appropriately present these factors to the user. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating an example of a configuration of an information processing system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a diagram illustrating an example of the hardware configuration of an information processing device and a terminal device. [Figure 3] FIG. 2 is a diagram illustrating an example of a functional block configuration of an information processing device. [Figure 4] FIG. 2 is a diagram illustrating an example of the structure of a Web article stored in a content DB. [Figure 5A] FIG. 10 is a diagram showing an example of a screen in which each factor part is highlighted. [Figure 5B] FIG. 10 is a diagram showing an example of a screen in which each factor part is highlighted. [Figure 6] 10 is a flowchart illustrating a processing procedure of an information processing device. DETAILED DESCRIPTION OF THE INVENTION

[0011] Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that the same elements are given the same reference numerals and redundant description will be omitted.

[0012] (1) Configuration of the embodiment <Information Processing System 1> An information processing system 1 in the disclosed technology will be described below. Fig. 1 is a diagram showing an example of the configuration of the information processing system 1 according to this embodiment. The information processing system 1 shown in Fig. 1 includes an information processing device 10 and one or more terminal devices 20 operated by a user. The information processing device 10 and the terminal devices 20 are connected to each other via a network N so as to be able to communicate with each other.

[0013] The network N is a network for communication between the information processing device 10 and the terminal device 20. For example, the network N may be the Internet, an intranet, a LAN, a mobile communication network, a dedicated line, a packet communication network, a telephone line, an in-house network, another communication line, a combination thereof, etc. Furthermore, the network N may be wired or wireless.

[0014] <Information processing device 10> The information processing device (computer) 10 is configured by a server, a personal computer, or the like. The information processing device 10 may be configured using a virtual server, a cloud server, or the like. The information processing device 10 has a function of providing content of various genres (hereinafter, assumed to be web articles) in response to user requests, for example. The information processing device 10 also has a function of grasping and analyzing behavior-promoting factors and behavior-inhibiting factors contained in web articles.

[0015] To give an example, in a web article about "exercise," a behavior-promoting factor included in the web article may be an explanation such as "If you continue walking for one month, you will receive a certain product as a reward," while a behavior-inhibiting factor may be an explanation such as "The cost of purchasing sportswear and shoes tends to become more expensive every year." By analyzing the web article, the information processing device 10 identifies (understands) the explanation parts of the behavior-promoting factors and the explanation parts of the behavior-inhibiting factors included in the article, and highlights these explanation parts, thereby enabling the user to accurately and appropriately understand these explanation parts.

[0016] As an example of a method for highlighting, a method may be adopted in which an arbitrary color (filter) is assigned to the explanation portion of the behavior promoting factors and behavior inhibiting factors and the explanation portion is superimposed. In addition to (or instead of) this, the display format or the size of the explanation portion, or the color or size of the text may be changed. Note that further explanation will be omitted as the details will be made clear later.

[0017] <Terminal device 20>

[0018] The terminal device 20 is a device used by a user, and is, for example, a mobile phone terminal (including a smartphone), a tablet terminal, a wearable terminal, a personal computer, etc. By operating the terminal device 20, the user can view web articles provided by the information processing device 10, etc.

[0019] Furthermore, an application program (app) for utilizing various functions provided by the information processing system 1 is installed on the terminal device 20. The app may be web browsing software. The app may cause the terminal device 20 to execute at least a part of the processes disclosed in the following embodiments in the various functions provided by the information processing system 1. By executing the app, the terminal device 20 accesses the information processing device 10 and transmits and receives information related to web articles provided by the information processing device 10.

[0020] <Hardware configuration> 2 is a diagram showing an example of the hardware configuration of an information processing device 10 and a terminal device 20 according to this embodiment. The information processing device 10 and the terminal device 20 each include a processor 11 such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit), a storage device 12 such as a memory (for example, a RAM (Random Access Memory) or a ROM (Read Only Memory), a HDD (Hard Disk Drive) and / or an SSD (Solid State Drive), a communication device 13 for wired or wireless communication, an input device 14 for accepting input operations, and an output device 15 for outputting information. The input device 14 is, for example, a keyboard, a touch panel, a mouse, and / or a microphone. The output device 15 is, for example, a display, a touch panel, and / or a speaker.

[0021] <Function block configuration> (Information processing device 10) 3 is a diagram showing an example of a functional block configuration of the information processing device 10 according to this embodiment. The information processing device 10 includes a storage unit 100, an input unit 101, a content analysis unit 102, and a display control unit 103.

[0022] The storage unit 100 can be realized using a storage device 12 included in the information processing device 10. The input unit 101, the content analysis unit 102, and the display control unit 103 can be realized by the processor 11 of the information processing device 10 executing a program stored in the storage device 12.

[0023] The program can be stored in a storage medium. The storage medium storing the program may be a non-transitory computer-readable medium. The non-transitory storage medium is not particularly limited, and may be, for example, a Universal Serial Bus (USB) memory or a Compact Disc Read-Only Memory (CD-ROM).

[0024] The storage unit 100 stores programs and data necessary for the information processing device 10 to execute information processing. The storage unit 100 includes a content DB 100a. The content DB 100a stores, for each piece of content, a content ID for identifying the content and content information (here, a Web article) in association with each other.

[0025] FIG. 4 is a diagram illustrating an example of the structure of a Web article stored in the content DB 100a according to this embodiment. A web article is composed of an introduction, a main text, a summary, etc. The main text of a web article contains multiple explanatory parts (e.g., explanatory part 1 to explanatory part N in Figure 4) that describe the content of the article. The structure of a web article is not limited to the above, and it may be composed of one or more of an introduction, a main text, and a summary (for example, only the main text).

[0026] In response to a user request, the input unit 101 acquires (inputs) content desired by the user (that is, a Web article) from the content DB 100a.

[0027] The content analysis unit 102 analyzes the input web article to identify the explanatory parts of the behavior-promoting factors and the explanatory parts of the behavior-inhibiting factors contained in the article. As an example, the content analysis unit 102 analyzes a web article (e.g., a web article about "exercise") using a trained AI model or the like to extract keywords from the article that encourage the user to change their behavior (e.g., information about joining a gym or a recipe book for improving eating habits) and keywords that inhibit behavior change (e.g., the cost and time required to go to the gym), and identifies the explanatory parts of the behavior-promoting factors and the explanatory parts of the behavior-inhibiting factors.

[0028] The content analysis unit 102 may identify behavior change techniques used in the description of behavioral drivers and behavioral inhibitors. The behavior change techniques (BCTs) according to this embodiment are techniques or methods that affect (encourage) behavior change. For example, BCTTv1 (Michie S, Richardson M, Johnston M, et al.: The behavior change technique taxonomy (v1) of 93 hierarchically clustered techniques: building an international consensus for the reporting of behavior change interventions. Ann Behav Med 2013; 46: 81-95.) defines 93 BCTs in 16 groups. The definition of BCTs is not limited to BCTTv1, and any definition may be used as long as it comprehensively covers behavior change techniques.

[0029] The display control unit 103 highlights the explanatory parts of the behavior promoting factors and behavior inhibiting factors identified by the content analysis unit 102 on the display of the user's terminal device 20. When there is no need to particularly distinguish between the explanatory parts of the behavior promoting factors and the explanatory parts of the behavior inhibiting factors, they are simply referred to as "factor parts."

[0030] 5A and 5B show examples of screens in which each factor portion is highlighted. 5A shows a case where an arbitrary color (filter) is assigned to each factor portion and superimposed and displayed. As an example, a warm color (e.g., red) filter F may be assigned to the explanation portion of the behavior promoting factors to indicate that they are positive, while a cool color (e.g., blue) filter F may be assigned to the explanation portion of the behavior inhibiting factors to indicate that they are negative, and superimposed and displayed. The display control unit 103 may determine the color density and brightness (color brightness) of the filter F based on the strength of the behavior promoting factors and behavior inhibiting factors. For example, the color density (saturation) may be set higher as the strength of each factor increases. Also, the brightness may be set higher as the strength of the behavior promoting factors increases, while the brightness may be set lower as the strength of the behavior inhibiting factors increases. Furthermore, the color density and brightness of the filter F may be set based on the behavior modification method used for each factor.

[0031] FIG. 5B shows a case where comments (pop-up comments) are displayed as a pop-up in each factor portion instead of the filters shown in FIG. 5A. As an example, the pop-up comment Cp may include a message indicating that a behavior promoting factor or a behavior inhibiting factor is included. The display control unit 103 may change the size of the pop-up comment Cp based on the strength of the behavior promoting factor or the behavior inhibiting factor. For example, the higher the strength of each factor, the larger the display area of ​​the pop-up comment Cp may be, or the display area of ​​the pop-up comment Cp may be changed based on the behavior modification method used for each factor. Furthermore, in addition to (or instead of) the display area, the color and / or display format of the pop-up comment may be set by changing the size of the characters (font) displayed in the pop-up comment Cp, or by changing the color density or brightness of the characters.

[0032] 5A and 5B, the order of the factors included in the web article is not specifically mentioned, but the factors may be arranged in a coordinate axis system or a time axis system. Also, the filter F shown in FIG. 5A and the pop-up comment Cp shown in FIG. 5B may be combined for highlighting.

[0033] (2) Operation of the embodiment FIG. 6 is a flowchart illustrating a processing procedure of the information processing device 10 according to this embodiment.

[0034] A user operates the terminal device 20 to access the information processing device 10 and make a request to view desired content (here, a Web article).

[0035] In response to a user's browsing request, the input unit 101 of the information processing device 10 acquires (inputs) a Web article desired by the user from the content DB 100a (step S1).

[0036] The content analysis unit 102 analyzes the input web article to identify (identify) the explanatory parts of the behavior promoting factors and the explanatory parts of the behavior inhibiting factors contained in the article (step S2). Note that the method for identifying the explanatory parts of the behavior promoting factors and the explanatory parts of the behavior inhibiting factors has already been described in detail, so it will not be described here.

[0037] The display control unit 103 highlights the explanatory portions of the behavior promoting factors and behavior inhibiting factors identified by the content analysis unit 102 on the display of the user's terminal device 20 (step S3), and then ends the process. As already explained, methods for highlighting each factor include assigning an arbitrary color (filter) to each factor and displaying it superimposed (see FIG. 5A), or displaying a pop-up comment for each factor (see FIG. 5B). Of course, the present invention is not limited to these methods, and any method capable of highlighting and displaying each factor (for example, blinking the text or frame of the factor) can be employed.

[0038] As described above, according to this embodiment, when content includes factors such as factors that promote or inhibit behavior, these factors can be appropriately presented to the user, allowing the user to appropriately recognize the factors and take optimal action.

[0039] Although the embodiments of the present invention have been described above, the above embodiments and examples are intended to facilitate understanding of the present invention and are not to be construed as limiting the present invention. The present invention may be modified or improved without departing from the spirit thereof, and equivalents thereof are also included in the present invention. Furthermore, the present invention can be formed into various disclosures by appropriately combining multiple components disclosed in the above embodiments or examples. For example, some components may be deleted from all the components shown in the embodiments. Furthermore, components may be appropriately combined in different embodiments. [Explanation of symbols]

[0040] 1...information processing system, 10...information processing device, 11...processor, 12...storage device, 13...communication device, 14...input device, 15...output device, 20...terminal device, 100...storage unit, 100a...content DB, 101...input unit, 102...content analysis unit, 103...display control unit, F...filter, Cp...pop-up comment

Claims

1. an input unit for inputting content to be displayed to a user; a content analysis unit that analyzes the content to identify a factor portion in the content that represents a behavior promoting factor or an inhibiting factor; a display control unit that highlights the factor portion, the display control unit displays a filter indicating that a factor promoting or inhibiting behavior is included in the factor portion by superimposing the filter on the factor portion; the content analysis unit identifies a behavioral change technique used in the factor portion; the display control unit sets a color of the filter based on the behavior modification technique identified by the content analysis unit; the display control unit determines the brightness of the filter based on the strength of the behavior promoting factor or the behavior inhibiting factor identified by the content analysis unit. Information processing device.

2. The factor part is a part in a coordinate axis system of the content or a part in a time axis system of the content. The information processing device according to claim 1 .

3. the display control unit displays, instead of the filter, a pop-up comment indicating that the factor portion includes a factor promoting the behavior or a factor inhibiting the behavior; the content analysis unit identifies a behavior change technique used in the factor portion; the display control unit sets a color and / or a display format of the pop-up comment based on the behavior change technique identified by the content analysis unit; The information processing device according to claim 1 , wherein the display control unit changes a size of the pop-up comment based on the strength of the behavior promoting factor or the behavior inhibiting factor identified by the content analysis unit.

4. Computer, an input unit for inputting content to be displayed to a user; a content analysis unit that analyzes the content to identify a factor portion in the content that represents a behavior promoting factor or an inhibiting factor; a display control unit that highlights the cause part; the display control unit displays a filter indicating that a factor promoting or inhibiting behavior is included in the factor portion by superimposing the filter on the factor portion; the content analysis unit identifies a behavioral change technique used in the factor portion; the display control unit sets a color of the filter based on the behavior modification technique identified by the content analysis unit; The display control unit is a program for determining the brightness of the filter based on the strength of the behavior promoting factors or the behavior inhibiting factors identified by the content analysis unit.

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