Notification system, information processing device, notification transmission method, and notification transmission program

Abstract

To provide a notification system configured to improve the accuracy of measuring effect, an information processing apparatus, a notification transmission method, and a notification transmission program.SOLUTION: A notification system (questionnaire tabulation system 1) includes: a plurality of transmitters 2 which transmit unique transmitter identification information; a plurality of terminal devices 3 configured to receive the transmitter identification information transmitted from at least one transmitter 2 out of the multiple transmitters 2 and transmit the received transmitter identification information; and an information processing apparatus 5 which receives the transmitter identification information received from the multiple terminal devices 3 and transmits, based on the transmitter identification information, a notification about a request for a questionnaire to a terminal device 3 included in the multiple terminal devices 3, the terminal device 3 having transmitted transmitter identification information transmitted from a transmitter 2A disposed near an object to be measured, out of the multiple transmitters 2.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a notification system, an information processing device, a notification transmission method, and a notification transmission program. [Background technology]

[0002] BACKGROUND ART Conventionally, an information processing device that measures the effectiveness of an advertisement is known (see, for example, Patent Document 1). The information processing device described in Patent Document 1 measures the effectiveness of an advertisement displayed on a digital signage installed inside a train or on a station platform for a user who comes into contact with the advertisement. The information processing device stores registration information in which attributes such as a user ID are associated with an email address. The information processing device acquires a movement history indicating the user's location and the date and time the user was at that location, and identifies users who have been exposed to the advertisement based on the movement history. The information processing device then sends a questionnaire about the advertisement to the email addresses of users identified as users who have been exposed to the advertisement. The travel history is composed of boarding stations, boarding dates and times, alighting stations, alighting dates and times, etc. Alternatively, the travel history is generated based on location information acquired by a terminal carried by the user using a GPS. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2018-206364 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the information processing device described in Patent Document 1 identifies the vehicle in which the user boarded based on the boarding station, boarding date and time, and disembarking station and disembarking date and time. Therefore, it is not possible to accurately identify the vehicle in which the user boarded, and there is a possibility that the user did not encounter the advertisement. Furthermore, if advertisements are displayed on vehicles on one of two parallel routes and not on vehicles on the other route, there is a possibility that users will not board the vehicle on the route on which the advertisement is displayed. In other words, there is a possibility that a user who is determined by the information processing device to have been exposed to an advertisement has not actually been exposed to the advertisement.

[0005] Furthermore, the information processing device described in Patent Document 1 determines whether or not the user has come into contact with an advertisement placed at a station based on the movement history. However, there is a possibility that the user has not come into contact with the advertisement. Furthermore, since satellite signals cannot reach underground, if an advertisement is placed underground, positioning based on satellite signals cannot be performed, and location information cannot be obtained. In this way, even if you want to send a questionnaire only to users who have come into contact with the object of measurement, such as an advertisement or exhibit, there is a possibility that the questionnaire will also be sent to users who have not come into contact with the object of measurement, which results in low accuracy in measuring the effect of the object of measurement.

[0006] An object of the present invention is to provide a notification system, an information processing device, a notification sending method, and a notification sending program that can improve the accuracy of effect measurement. [Means for solving the problem]

[0007] A notification system according to a first aspect of the present invention comprises a plurality of transmitters that transmit unique transmitter identification information; a plurality of terminal devices that receive the transmitter identification information transmitted from at least one of the plurality of transmitters and transmit the received transmitter identification information; and an information processing device that receives the transmitter identification information transmitted from the plurality of terminal devices and, based on the transmitter identification information, transmits a notification requesting a survey to a terminal device included in the plurality of terminal devices that transmitted the transmitter identification information transmitted from a transmitter among the plurality of transmitters that is positioned near a measured object.

[0008] An information processing device according to a second aspect of the present invention is an information processing device that sends a notification requesting a survey to a terminal device that receives transmitter identification information transmitted from a transmitter, and includes an information acquisition unit that acquires the transmitter identification information received by the terminal device from the terminal device, and a notification transmission unit that sends the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter placed in the vicinity of the object to be measured, based on the transmitter identification information.

[0009] A notification sending method according to a third aspect of the present invention is a notification sending method implemented by an information processing device that sends a notification requesting a survey to a terminal device that has received transmitter identification information sent from a transmitter, and includes an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device, and a notification sending step of sending the notification to the terminal device that sent the transmitter identification information sent from the transmitter placed in the vicinity of a measured object based on the transmitter identification information.

[0010] A notification sending program according to a fourth aspect of the present invention is a notification sending program executed by an information processing device that sends a notification requesting a survey to a terminal device that has received transmitter identification information transmitted from a transmitter, and causes the information processing device to execute an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device, and a notification sending step of transmitting the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter placed in the vicinity of the object to be measured, based on the transmitter identification information. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a block diagram showing the overall configuration of a questionnaire tabulation system according to an embodiment; [Figure 2] FIG. 2 is a block diagram showing the hardware configuration of a terminal device according to an embodiment. [Figure 3] FIG. 2 is a block diagram showing the functional configuration of a processing circuit according to an embodiment. [Figure 4]FIG. 1 is a block diagram showing a hardware configuration of an information processing apparatus according to an embodiment. [Figure 5] FIG. 4 is a diagram showing items in a member basic information database according to an embodiment. [Figure 6] FIG. 4 is a diagram showing items in a transmitter location information database according to an embodiment. [Figure 7] FIG. 2 is a block diagram showing the functional configuration of a control unit according to an embodiment. [Figure 8] 10 is a flowchart showing a questionnaire counting process according to an embodiment. [Figure 9] FIG. 10 is a diagram showing an example of a region related to a second condition according to an embodiment. [Figure 10] FIG. 10 is a diagram showing an example of a notification screen according to an embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. [Overall configuration of the survey aggregation system] FIG. 1 is a block diagram showing the overall configuration of a questionnaire tabulation system 1 according to this embodiment. The questionnaire tabulation system 1 according to this embodiment has the function of a notification system that sends a notification to members who have come into contact with an advertisement, which is a measurement target placed in a specific location, requesting them to fill out a survey to measure the effectiveness of the advertisement. In other words, the questionnaire tabulation system 1 includes the notification system of the present invention. Furthermore, the survey aggregation system 1 aggregates the responses of members to the survey to measure the effectiveness of the advertisement. The survey aggregation system 1 according to this embodiment measures the effectiveness of the advertisement AD displayed on the digital signage DS installed in the vehicle VH. Hereinafter, the advertisement whose effectiveness is to be measured will be abbreviated as the target advertisement. As shown in Fig. 1, the questionnaire compilation system 1 includes a plurality of transmitters 2, a plurality of terminal devices 3, a relay device 4, and an information processing device 5. In the example of Fig. 1, the number of transmitters 2 including transmitters 2A and 2B is two, but the number of transmitters 2 constituting the questionnaire compilation system 1 may be one or more. Similarly, in the example of Fig. 1, the number of terminal devices 3 including terminal devices 3A, 3B, and 3C is three, but the number of terminal devices 3 constituting the questionnaire compilation system 1 may be one or more.

[0013] [Transmitter configuration] Each of the multiple transmitters 2 transmits transmitter identification information unique to the transmitter 2. More specifically, each of the multiple transmitters 2 transmits the transmitter identification information by a communication method conforming to a short-range wireless communication standard such as BLE (BlueTooth Low Energy: Bluetooth is a registered trademark). At least one of the multiple transmitters 2 is placed near the target advertisement. More specifically, the transmitter 2 is placed in a position where the terminal device 3, which is placed in a position where the user can recognize the target advertisement, can receive the transmitter identification information. Hereinafter, the transmitter 2 placed near the target advertisement will be referred to as the target transmitter 2A. In this embodiment, the target transmitter 2A is placed in a vehicle VH, which is a railroad vehicle serving as public transportation, and which is equipped with a digital signage DS that displays the target advertisement AD. That is, the target transmitter 2A is placed in the vehicle VH, which is a moving body, in the vicinity of the target advertisement. Note that the target advertisement does not have to be one that is displayed on the digital signage DS, such as a hanging advertisement placed in the vehicle VH or an advertisement placed on a wall surface within the vehicle VH. Furthermore, multiple vehicles VH may be coupled to one formation.

[0014] [Terminal device configuration] FIG. 2 is a block diagram showing the hardware configuration of the terminal device 3. As shown in FIG. The terminal device 3 is an information processing terminal configured to be portable by a member. The terminal device 3 is configured as, for example, a smartphone, a feature phone, or a tablet. Applications acquired by downloading or the like can be installed on the terminal device 3. As shown in FIG. 2, the terminal device 3 includes a detection unit 31, a position acquisition unit 32, a display unit 33, an input unit 34, a communication unit 35, a storage unit 36, a memory 37, and a processing circuit 38, which are connected to one another by a bus line BL1.

[0015] Although not shown, the detection unit 31 has an acceleration sensor, a gyro sensor, and a geomagnetic sensor, and detects the acceleration and angular velocity acting on the terminal device 3, as well as the direction. Note that the detection unit 31 is not an essential component in this embodiment. The position acquisition unit 32 acquires the position of the terminal device 3. In this embodiment, the position acquisition unit 32 is, for example, a GPS sensor that measures the current position of the terminal device 3 using satellite signals transmitted from GPS satellites. The current position of the terminal device 3 is indicated by latitude and longitude. In the following description, information indicating the current position of the terminal device 3 measured by the position acquisition unit 32 is referred to as terminal position information.

[0016] The display unit 33 displays an image input from the processing circuit 38. An example of an image displayed by the display unit 33 is an execution screen of an application installed in the terminal device 3. Furthermore, for example, the display unit 33 displays a notification screen NS, which will be described later. The input unit 34 receives an input operation by a user of the terminal device 3 and outputs an operation signal corresponding to the input operation to the processing circuit 38. The input unit 34 includes, for example, a touchpad that covers the display unit 33 and buttons provided on the housing of the terminal device 3.

[0017] The communication unit 35 communicates with external devices under the control of the processing circuit 38. For example, the communication unit 35 communicates with external devices connected to a network NT such as the Internet. Although details will be described later, the communication unit 35 receives the transmitter identification information from the transmitter 2 using a communication method conforming to a short-range wireless communication standard such as BLE. In other words, the terminal device 3 is a beacon receiver. Furthermore, the communication unit 35 communicates with the information processing device 5 via the relay device 4. Specifically, the communication unit 35 transmits the received transmitter identification information to the information processing device 5, and also receives a notification requesting a survey from the information processing device 5. In addition, the communication unit 35 transmits request information for the survey content to the information processing device 5, receives the survey content, and transmits the input results of the survey. Note that the terminal device 3 may communicate with an external device wirelessly or via a wired connection.

[0018] The storage unit 36 ​​stores programs and data necessary for the operation of the terminal device 3. The storage unit 36 ​​stores an OS (Operating System) that controls the terminal device 3 and a survey execution application that communicates with the information processing device 5 to allow the user to complete a survey. The survey execution application receives notifications from the information processing device 5 via the communication unit 35. The storage unit 36 ​​stores a user ID for identifying a user who uses the terminal device 3 and is registered in the information processing device 5. The user ID is information necessary for using the survey execution application. Such a storage unit 36 ​​can be configured by, for example, a flash memory, a hard disk drive (HDD), and a solid state drive (SSD). The memory 37 is a work memory for the processing circuit 38. The memory 37 temporarily stores at least a portion of the programs and data stored in the storage unit 36, for example.

[0019] FIG. 3 is a block diagram showing the functional configuration of the processing circuit 38. The processing circuit 38 is an arithmetic processing circuit such as a CPU (Central Processing Unit), and controls the terminal device 3 based on the programs and data stored in the storage unit 36. The processing circuit 38 has a display control unit 381 that functions by executing an OS stored in the storage unit 36, and an identification information acquisition unit 382, ​​an identification information transmission unit 383, a position information transmission unit 384, a notification acquisition unit 385, a request information transmission unit 386, a content acquisition unit 387, and an input result transmission unit 388 that function by executing a survey execution application.

[0020] The display control unit 381 controls the display unit 33 to display images of the above-mentioned execution screens and the like on the display unit 33. For example, the display control unit 381 causes the display unit 33 to display an image of a notification screen NS showing the contents of a notification received from the information processing device 5, or an image of a questionnaire screen.

[0021] The identification information acquisition unit 382 acquires the transmitter identification information of the transmitter 2 received by the communication unit 35. The identification information transmitting unit 383 transmits terminal reception information including the transmitter identification information acquired by the identification information acquiring unit 382, ​​reception date and time information indicating the date and time when the transmitter identification information was received, and the user ID stored in the memory unit 36 ​​to the information processing device 5 via the communication unit 35. The location information transmission unit 384 transmits location-related information including the user ID, the terminal location information, and acquisition date and time information indicating the date and time when the location acquisition unit 32 acquired the current location of the terminal device 3 to the information processing device 5 via the relay device 4 via the communication unit 35. The location information transmission unit 384 may transmit the location-related information periodically or at a timing desired by the user. In addition, if the survey execution application is a resident application, the location information transmission unit 384 automatically transmits location-related information to the information processing device 5 periodically or at a timing desired by the user, unless the user intentionally stops it.

[0022] The notification acquisition unit 385 acquires a notification received from the information processing device 5 by the communication unit 35. An example of such a notification is a notification requesting a questionnaire. For example, when a notification requesting a survey is received, the request information sending unit 386 sends request information requesting the survey to the information processing device 5 in response to a user's operation on the input unit 34. The request information includes survey identification information that can identify the survey, as well as a user ID.

[0023] The content acquisition unit 387 acquires the survey content corresponding to the request information from the information processing device 5 via the communication unit 35. The acquired survey content is displayed on the display unit 33 as a survey screen by the display control unit 381. The input result sending unit 388 sends the survey input information, including result information indicating the survey result, the user ID, and transmission date and time information indicating the transmission date and time, to the information processing device 5 via the communication unit 35. The survey result includes the input content on the survey screen displayed on the display unit 33.

[0024] [Relay device configuration] The relay device 4 is connected to the network NT. The relay device 4 communicates with the terminal device 3, and is also capable of communicating with the information processing device 5 via the network NT. In other words, the relay device 4 relays between the terminal device 3 and the information processing device 5. Specifically, the relay device 4 transmits information received from the terminal device 3 to the information processing device 5 via the network NT, and also transmits information received from the information processing device 5 via the network NT to the terminal device 3. The relay device 4 includes, for example, base stations and telephone exchanges of telecommunications carriers, as well as terminal devices and routers located in homes or businesses.

[0025] [Configuration of information processing device] The information processing device 5 is configured by, for example, a server connected to the network NT. The information processing device 5 is a notification sending device that sends a notification requesting a questionnaire to measure the effectiveness of a target advertisement to the terminal device 3 that sent the transmitter identification information received from the target transmitter 2A to the information processing device 5. In more detail, the information processing device 5 acquires the transmitter identification information and the user ID from the terminal device 3 that received the transmitter identification information transmitted from the target transmitter 2A, and transmits the notification to the terminal device 3 corresponding to the acquired user ID. Furthermore, when the information processing device 5 receives request information requesting a survey from the terminal device 3 that transmitted the notification, it transmits the contents of the survey regarding the target advertisement. Then, the information processing device 5 receives survey input information from the terminal device 3, and analyzes the survey results received from each terminal device 3.

[0026] FIG. 4 is a block diagram showing the hardware configuration of the information processing device 5. As shown in FIG. As shown in FIG. 4, the information processing device 5 includes a display unit 51, an input unit 52, a communication unit 53, a storage unit 54, a memory 55, and a control unit 56, which are connected to one another by a bus line BL2. The display unit 51 displays images such as an operation screen of the information processing device 5. The input unit 52 is composed of a keyboard and a pointing device. The input unit 52 outputs an operation signal to the control unit 56 in response to an input operation by, for example, an administrator of the information processing device 5. Note that the display unit 51 and the input unit 52 may be omitted. The communication unit 53 communicates with external devices under the control of the control unit 56. For example, the communication unit 53 communicates with each terminal device 3 via the network NT and the relay device 4.

[0027] The storage unit 54 stores programs and data necessary for the operation of the information processing device 5. For example, the storage unit 54 stores an OS (Operating System) that controls the information processing device 5, as well as a questionnaire aggregation program. The storage unit 54 also stores connection information with the terminal device 3. Such a storage unit 54 can be configured, for example, with an HDD and an SSD.

[0028] FIG. 5 is a diagram showing items in the member basic information database DB1. The storage unit 54 further stores a member basic information database DB1 shown in FIG. The member basic information database DB1 has items such as user ID, gender, age, and region, and stores the user's gender, age, and region in association with the user's unique user ID. In the member basic information database DB1 according to this embodiment, the name of a prefecture is set as the region. However, this is not limited to this, and the name of a city, ward, town, or village may be set, or at least one of the address of the residence, the address of the workplace, the nearest train station to the residence, and the nearest train station to the workplace may be set. Users registered in such member basic information database DB1 are members who can install a survey execution application on their terminal device 3 and use the survey compilation system 1, and who are cooperative with the survey.

[0029] FIG. 6 is a diagram showing items in the transmitter location information database DB2. The storage unit 54 further stores a transmitter position information database DB2 shown in FIG. The transmitter location information database DB2 stores the transmitter identification information unique to the transmitter 2 described above and the installation location of the transmitter 2 having the transmitter identification information. More specifically, the transmitter location information database DB2 stores the approximate location and detailed location of the transmitter 2 as the installation location. Examples of the approximate location of the transmitter 2 include the name of the line, station, store, and public facility on which the vehicle on which the transmitter 2 is installed is located. Examples of the detailed location of the transmitter 2 include the location on the vehicle, address, etc.

[0030] The storage unit 54 also stores a terminal location information database (not shown). The terminal location information database stores the user ID included in the location-related information received from the terminal device 3, the terminal location information, and the user ID that stores the acquisition date and time information. In this embodiment, the terminal location information stored in the terminal location information database is a mesh code indicating a mesh that includes the location indicated by the terminal location information. That is, when the terminal location information is stored in the terminal location information database, it is converted into a mesh code and then stored. An example of a mesh is a mesh that is 125 m long and 125 m wide. However, this is not limiting, and the size of the mesh can be changed as appropriate. Furthermore, the terminal location information stored in the terminal location information database may be location information indicated by latitude and longitude. The terminal location information database may include a location information table generated for each user ID, and the location-related information received from the terminal device 3 may be stored in the location information table corresponding to the user ID.

[0031] The storage unit 54 also stores an identification information database (not shown). The identification information database stores the transmitter identification information received by the terminal device 3 from the transmitter 2, the user ID obtained from the terminal device 3 that received the transmitter identification information, and the reception date and time information when the terminal device 3 received the transmitter identification information.

[0032] The storage unit 54 also stores a result information database (not shown). The result information database stores the user ID, result information, and transmission date and time information contained in the questionnaire input information received from the terminal device 3. As described above, the result information is information indicating the input results to the survey by the user associated with the user ID. Furthermore, the transmission date and time information is information indicating the date and time when the survey result was transmitted by the user.

[0033] The memory 55 is a work memory for the control unit 56. The memory 55 temporarily stores, for example, part of the programs and data stored in the storage unit 54.

[0034] FIG. 7 is a block diagram showing the functional configuration of the control unit 56. The control unit 56 is a processing circuit such as a CPU, and controls the information processing device 5 based on the programs and data stored in the storage unit 54. As shown in FIG. 7 , the control unit 56 includes an information acquisition unit 561, an extraction unit 562, a notification transmission unit 563, a request determination unit 564, a distribution unit 565, a reception determination unit 566, and an analysis unit 567 that function by executing a questionnaire compilation program stored in the storage unit 54.

[0035] The information acquisition unit 561 acquires location related information from the terminal device 3 via the communication unit 53. That is, the information acquisition unit 561 functions as a location related information acquisition unit that acquires location related information from the terminal device 3. The information acquisition unit 561 registers the acquired location related information in the terminal location information database.

[0036] FIG. 8 is a flowchart showing the questionnaire compilation process carried out by the transmitter 2, the terminal device 3, and the information processing device 5 in the questionnaire compilation system 1. Below, other functions of the information acquisition unit 561 and the functions of each of the extraction unit 562, notification transmission unit 563, request determination unit 564, distribution unit 565, reception determination unit 566, and analysis unit 567 will be described along with the contents of the survey tallying process shown in Fig. 8. The information processing device 5 performs the survey tallying process shown in Fig. 8 by executing the above-mentioned survey tallying program. The survey tallying process includes the steps of the notification transmission method of the present invention, and the survey tallying program includes the notification transmission program of the present invention.

[0037] In the questionnaire counting process, first, the transmitter 2 periodically transmits transmitter identification information (step SA1). That is, the transmitter 2 repeatedly executes step SA1 at predetermined time intervals. The terminal device 3 receives the transmitter identification information transmitted from the transmitter 2 (step SB1). Then, the terminal device 3 transmits terminal reception information including the received transmitter identification information, the user ID, and reception date and time information (step SB2). In the information processing device 5, the information acquisition unit 561 acquires terminal reception information received from the terminal device 3 by the communication unit 53 (step S01). That is, the information acquisition unit 561 functions as a transmitter identification information acquisition unit that acquires the transmitter identification information received by the terminal device 3. Then, the information acquisition unit 561 registers the transmitter identification information, the user ID, and the reception date and time information included in the acquired terminal reception information in the identification information database (step S02).

[0038] Next, the extraction unit 562 extracts recipients of a notification requesting a questionnaire to measure the effectiveness of the target advertisement (step S03). Specifically, the extraction unit 562 extracts terminal devices 3 that meet the following first or second condition as recipients of the notification.

[0039] The first condition is that the transmitter identification information is received from the target transmitter 2A during the display period of the target advertisement. In other words, the terminal device 3 that satisfies the first condition is the terminal device 3 that received the transmitter identification information from the target transmitter 2A during the display period of the target advertisement and transmitted the received transmitter identification information to the information processing device 5. The extraction unit 562 extracts, from the identification information database, user IDs whose transmitter identification information is that of the target transmitter 2A and whose reception date and time information falls within the display period of the target advertisement. The transmitter identification information of the target transmitter 2A is acquired from the transmitter location information database DB2 based on the installation location of the target transmitter 2A. Then, the extraction unit 562 unifies duplicate user IDs among the extracted user IDs and identifies terminal devices 3 linked to the user IDs. As a result, terminal devices 3 that meet the first condition are extracted.

[0040] The second condition is a condition for expanding the recipients of notifications. In this embodiment, the second condition is that the terminal device 3 is located within a predetermined area that includes the target advertisement and the installation location of the target transmitter 2A. Specifically, the workplace or residence of the member who owns the terminal device 3 is located within the predetermined area. In other words, a terminal device 3 that meets the second condition is a terminal device 3 owned by a user whose residence or workplace is located in the predetermined area. In this embodiment, the location where the terminal device 3 stays the longest between 7:00 and 19:00 is defined as the user's workplace, and the location where the terminal device 3 stays the longest between 19:00 and 7:00 the next morning is defined as the user's residence. Note that these time periods can be changed as appropriate. For this reason, the extraction unit 562 extracts, from the terminal location information database, the user IDs of users whose workplaces or residences are located within the above-mentioned specified area during the display period of the target advertisement. Then, the extraction unit 562 unifies duplicate user IDs among the extracted user IDs and identifies terminal devices 3 linked to the user IDs. In this way, terminal devices 3 that meet the second condition are extracted. In other words, terminal devices 3 of users who spend a longer time in the specified area during the above-mentioned time period than they spend in other areas are extracted.

[0041] FIG. 9 is a diagram illustrating an example of a region AR. The area AR related to the second condition is an area within a predetermined range including a digital signage DS (see FIG. 1) displaying the target advertisement AD and a route RT of a vehicle VH on which a target transmitter 2A is installed, as shown in FIG. 9, for example. In the example shown in FIG. 9, the route RT is set in a ring shape connecting multiple stations ST1, ST2, ST3, and ST4. Note that in the example shown in FIG. 9, the area AR is set in a substantially circular shape including the route RT. However, the shape of the area AR may be other shapes. For example, if the route RT extends linearly, the area AR may have a shape that includes the route RT and extends along the route RT. Such an area AR may be defined by latitude and longitude, or may be defined by a wide-area local government (prefecture) or a basic local government (city, ward, town, or village). In the latter case, if the information processing device 5 has map information indicating the latitude and longitude of the wide-area local government or basic local government, it can be determined in which wide-area local government or basic local government the terminal device 3 is located, based on the terminal location information acquired from the terminal device 3.

[0042] The second condition may be that the terminal device 3 is located in a predetermined area AR that includes the installation location of the target advertisement and the target transmitter 2A for a predetermined period of time or more. In other words, the terminal device 3 that satisfies the second condition may be a terminal device 3 that is located in the area AR for a period of time that is equal to or longer than a first period (e.g., 8 hours) and equal to or shorter than a second period (e.g., 16 hours). The second period of time is longer than the first period of time. In this case, the extraction unit 562 extracts user IDs that have been present in the area AR for a period of time that is equal to or longer than the first time and equal to or shorter than the second time from the terminal location information database. Then, the extraction unit 562 unifies duplicate user IDs among the extracted user IDs and identifies terminal devices 3 linked to the user IDs. As a result, terminal devices 3 that meet the second condition are extracted. Depending on the content of the target advertisement or the content of the questionnaire, the extraction unit 562 may exclude some user IDs from extraction targets based on the age and other information stored in the member basic information database in association with the user ID.

[0043] 8, the notification sending unit 563 sends a notification requesting a questionnaire regarding the target advertisement to the terminal device 3 that satisfies the first condition or the second condition (step S04). That is, the notification sending unit 563 sends a notification to the user ID associated with the terminal device 3 that satisfies the first condition or the second condition. In the terminal device 3, the notification acquisition unit 385 acquires the notification transmitted from the information processing device 5 (step SB3). The acquired notification is notified to the member by a push notification executed in the terminal device 3 or an application executed in the terminal device 3.

[0044] FIG. 10 is a diagram showing an example of the notification screen NS. For example, the terminal device 3 that has received the notification causes the display control unit 381 to display on the display unit 33 a notification screen NS, an example of which is shown in FIG. The notification screen NS includes a message MS1 requesting the user to fill out a survey, a button BT1 for transitioning to a survey entry screen, and a back button BT2 for returning to the previous screen. The notification screen NS also includes a message MS2. The message MS2 includes information indicating the reward that can be obtained by answering the survey. When the button BT1 is pressed, the request information transmitting unit 386 transmits to the information processing device 5 request information requesting the corresponding questionnaire.

[0045] In addition, if an email address is stored in the member basic information database in association with the user ID, the notification method implemented by the information processing device 5 may be in the form of sending a message corresponding to the notification content to the email address corresponding to the extracted user ID.

[0046] After step SB3 shown in FIG. 8, the request information transmitting unit 386 of the terminal device 3 transmits the request information to the information processing device 5 in response to a user operation (step SB4). In the information processing device 5, the request determination unit 564 determines whether or not request information requesting distribution of a questionnaire has been received from the terminal device 3 that has sent the notification (step S05). If the request determination unit 564 determines that the request information has not been received (step S05: NO), the request determination unit 564 repeatedly executes step S05 until the request information is received. That is, the information processing device 5 waits for reception of the request information. If the request determining unit 564 determines that the request information has been received (step S05: YES), the information acquiring unit 561 acquires the request information (step S06). Then, the distribution unit 565 distributes the questionnaire to the terminal device 3 based on the received request information (step S07). Specifically, the distribution unit 565 transmits the questionnaire content to the terminal device 3 that transmitted the request information. The transmitted questionnaire content includes an image of the input screen. In the terminal device 3, the content acquisition unit 387 acquires the survey content corresponding to the transmitted request information from the information processing device 5 (step SB5). As a result, a survey screen corresponding to the acquired survey content is displayed on the display unit 33 by the display control unit 381. Next, the input result transmitting unit 388 transmits the survey input information, including the result information indicating the survey result, the user ID, and the transmission date and time information indicating the transmission date and time, to the information processing device 5 via the communication unit 35 (step SB6).

[0047] Next, the reception determining unit 566 determines whether or not the questionnaire input information has been received from the terminal device 3 (step S08). If the reception determination unit 566 determines that the survey input information has not been received (step S08: NO), the reception determination unit 566 repeatedly executes step S08 until the survey input information is received. That is, the information processing device 5 waits for reception of the survey input information. If the reception determination unit 566 determines that the survey input information has been received (step S08: YES), the information acquisition unit 561 acquires the received survey input information (step S09). Then, the information acquisition unit 561 registers the acquired survey input information in the result information database.

[0048] After step S09, the analysis unit 567 analyzes the results of the questionnaires from each member at a predetermined timing to measure the effectiveness of the advertisement (step S10). Such measurement results may be provided to, for example, at least one of the advertiser who has requested the placement of the advertisement (i.e., the display of the advertisement), the advertising agency, and the advertisement display company.

[0049] [Effects of the embodiment] The questionnaire tabulation system 1 according to the present embodiment described above has the following advantages. The survey compilation system 1 has the functions of a notification system. The survey compilation system 1 includes a plurality of transmitters 2, a plurality of terminal devices 3, and an information processing device 5. Each of the plurality of transmitters 2 transmits unique transmitter identification information. Each of the plurality of terminal devices 3 receives the transmitter identification information transmitted from at least one of the plurality of transmitters 2, and transmits the received transmitter identification information. The information processing device 5 receives the transmitter identification information transmitted from the plurality of terminal devices 3. Based on the received transmitter identification information, the information processing device 5 transmits a notification requesting a survey to a terminal device 3 included in the plurality of terminal devices 3 that transmitted the transmitter identification information transmitted from a transmitter (target transmitter 2A) among the plurality of transmitters 2 that is located near the target advertisement, which is the object to be measured. With this configuration, the owner of the terminal device 3 that transmitted the transmitter identification information received from the target transmitter 2A is presumed to have been in the vicinity of the target advertisement, which is the object to be measured, and is therefore highly likely to have come into contact with the target advertisement. By transmitting the notification to the terminal device 3 of such an owner, it is possible to increase the possibility of obtaining survey results from owners who are highly likely to have come into contact with the target advertisement. This makes it possible to increase the accuracy of measuring the effectiveness of the target advertisement.

[0050] In the questionnaire compilation system 1, the terminal device 3 includes a location acquisition unit 32 and a location information transmission unit 384. The location acquisition unit 32 measures the current location of the terminal device 3 and acquires terminal location information indicating the measured current location. The location information transmission unit 384 transmits location-related information including a user ID indicating the user of the terminal device 3, the terminal location information, and acquisition date and time information indicating the date and time when the terminal location information was acquired. The information processing device 5 has an information acquisition unit 561 and an extraction unit 562. The information acquisition unit 561 acquires location-related information from the terminal device 3. The information acquisition unit 561 corresponds to a location-related information acquisition unit. The extraction unit 562 extracts, as targets for sending the notification, terminal devices 3 that meet predetermined conditions based on the location-related information, in addition to the terminal device 3 that transmitted the transmitter identification information. With this configuration, by adjusting the predetermined conditions, the notification can be sent to terminal devices owned by users who cooperated with the survey but who were not exposed to the target advertisement, for example. This allows the number of recipients of notifications to be expanded, and the accuracy of measuring the effectiveness of the advertisement can be improved.

[0051] In the questionnaire compilation system 1, the extraction unit 562 extracts the terminal device 3 that transmitted the target advertisement and terminal location information that is included in a specified area including the installation location of the target transmitter 2A as the terminal device that meets the specified conditions. With this configuration, the notification can be sent to terminal devices 3 owned by users who are relatively likely to come into contact with the target advertisement. On the other hand, users who own terminal devices 3 that have sent terminal location information that is not included in the specified area are users who are relatively unlikely to come into contact with the target advertisement. Therefore, it is possible to prevent notifications from being sent to users who are relatively unlikely to come into contact with the target advertisement. This can improve the accuracy of measuring advertising effectiveness.

[0052] In the questionnaire compilation system 1, the extraction unit 562 extracts, based on the terminal location information, terminal devices 3 that spend more time in a specified area than in other areas as terminal devices 3 that meet specified conditions. According to this configuration, the notification can be sent to the terminal device 3 owned by a user who is likely to come into contact with the target advertisement, among users who are cooperative with the questionnaire, for example.

[0053] In the questionnaire compilation system 1, the notification sent by the information processing device 5 includes information indicating a reward for answering the questionnaire. According to this configuration, the notification can stimulate the willingness of users to respond, thereby increasing the response rate to the questionnaire.

[0054] The information processing device 5 is an information processing device that transmits a notification requesting a survey to the terminal device 3 that has received the transmitter identification information transmitted from the transmitter 2. The information processing device 5 includes an information acquisition unit 561 and an extraction unit 562. The information acquisition unit 561 acquires the transmitter identification information received by the terminal device 3 from the terminal device 3. The extraction unit 562 transmits the notification to the terminal device 3 that transmitted the transmitter identification information transmitted from the target transmitter 2A, which is the transmitter 2 placed near the target advertisement, which is the object to be measured, based on the transmitter identification information. Such an information processing device 5 can achieve the above-mentioned effects.

[0055] Furthermore, the notification sending method implemented by the information processing device 5 that sends a notification requesting a survey to the terminal device 3 that received the transmitter identification information sent from the transmitter 2 includes step S01, which corresponds to an acquisition procedure, and step S04, which corresponds to a notification sending procedure. In step S01, the transmitter identification information received by the terminal device 3 is acquired from the terminal device 3. In step S04, based on the transmitter identification information, a notification is sent to the terminal device that sent the transmitter identification information sent from the target transmitter 2A, which is the transmitter 2 placed near the target advertisement, which is the object to be measured. By having the information processing device 5 implement such a notification transmission method, the above-mentioned effects can be achieved.

[0056] Furthermore, the notification sending program executed by the information processing device 5, which sends a notification requesting a survey to the terminal device 3 that received the transmitter identification information transmitted from the transmitter 2, causes the information processing device 5 to execute step S01, which corresponds to an acquisition step, and step S04, which corresponds to a notification sending step. In step S01, the transmitter identification information received by the terminal device 3 is acquired from the terminal device 3. In step S04, based on the transmitter identification information, the notification is sent to the terminal device 3 that transmitted the transmitter identification information transmitted from the target transmitter 2A, which is the transmitter 2 placed near the target advertisement, which is the object to be measured. By having the information processing device 5 execute such a notification transmission program, the above-mentioned effects can be achieved.

[0057] [Modification of the embodiment] The present invention is not limited to the above-described embodiment, and any modifications and improvements that can achieve the object of the present invention are included in the present invention. In the above embodiment, the extraction unit 562 sets the second condition as being that the terminal device 3 is located within a predetermined area AR that includes the installation locations of the target advertisement and the target transmitter 2A, and extracts the user ID of a user that meets the second condition. However, the second condition is not limited to this and can be changed as appropriate. For example, the second condition may be that the user ID is included in the area where the installation locations of the target advertisement and the target transmitter 2A are set in the "Area" item of the member basic information database DB1.

[0058] In the above embodiment, the content of the questionnaire sent by the distribution unit 565 to the terminal device 3 may be varied depending on the number of times or duration of the member's vehicle rides during the display period of the target advertisement. In this case, for example, the number of rides may be counted by counting the period during which the same transmitter identification information is continuously received from the terminal device 3 as one ride time, or the ride time may be measured based on the reception date and time information received together with the transmitter identification information from the terminal device 3. Note that the ride time may be the cumulative ride time during the display period of the target advertisement.

[0059] Furthermore, if it is possible to obtain records of entrance and exit from ticket gates at stations installed on line RT, the distribution unit 565 may vary the content of the questionnaire to be sent to the terminal device 3 depending on the number of consecutive stations traveled during the display period of the target advertisement. The number of consecutive stations traveled is the number of stations reached in one ride, and for example, if a passenger boards vehicle VH at station ST1, passes through station ST2, and gets off at station ST3, the number of consecutive stations traveled is 2. In other words, the distribution unit 565 may vary the content of the questionnaire to be sent to the terminal device 3 depending on the number of stations traveled during the display period of the target advertisement. Furthermore, the distribution unit 565 may vary the content of the questionnaire to be transmitted to the terminal device 3 depending on the cumulative number of consecutive boarding stations.

[0060] On the other hand, the content of the questionnaire transmitted by the distribution unit 565 to the terminal device 3 may be varied depending on the reception date and time information indicating the date and time when the terminal device 3 received the transmitter identification information from the target transmitter 2A. In this case, for example, if the reception date and time information is within the range from 5:00 to 12:00, the survey content may be appropriate for the morning, if it is within the range from 12:00 to 18:00, the survey content may be appropriate for the afternoon, and if it is within the range from 18:00 to 1:00 the next day, the survey content may be appropriate for the evening.

[0061] In the above embodiment, the target transmitter 2A is disposed in a vehicle VH, which is a moving body. However, this is not limiting, and the moving body in which the target transmitter 2A is disposed may be other moving bodies such as a bus or an airplane. The target transmitter 2A may also be disposed in a building. Examples of buildings in which the target transmitter 2A is disposed include public transportation stations, stores, and commercial facilities, as well as public facilities such as hospitals, art galleries, and museums. In other words, the facility and location in which the target transmitter 2A, which is at least one transmitter among the multiple transmitters 2, is disposed are not limited.

[0062] In the above embodiment, the questionnaire tabulation system 1 is configured such that the distribution unit 565 of the information processing device 5 transmits the questionnaire content when request information is received from the terminal device 3 that has sent a notification requesting the questionnaire. However, this is not limiting, and for example, the information processing device 5 does not necessarily have to transmit the questionnaire content to the terminal device 3 in cases where the questionnaire content is transmitted from another server connected to the network NT. Furthermore, the notification sent from the information processing device 5 to the terminal device 3 includes information indicating a reward for answering the questionnaire. Specifically, the notification screen NS includes a message indicating a reward for answering the questionnaire. However, this is not limiting, and such information may be omitted.

[0063] In the above embodiment, the questionnaire compilation system 1 includes the relay device 4 that relays between the terminal device 3 and the information processing device 5. However, this is not limiting, and the relay device 4 may be omitted if the terminal device 3 and the information processing device 5 can directly transmit and receive information.

[0064] In the above embodiment, the control unit 56 of the information processing device 5 reads and executes the survey tallying program including the notification sending program from the storage unit 54. However, this is not limiting, and for example, when executing the survey tallying process, the control unit 56 may read and execute the survey tallying program from a recording medium such as a disk-type recording medium or semiconductor memory. Also, the survey tallying program may be acquired from a device on the network NT and executed.

[0065] In the above embodiment, the notification sending unit 563 sends the notification to the terminal device 3 that received the transmitter identification information. However, this is not limited to this. If the user owns multiple terminal devices and each terminal device is linked to a user ID, the notification may be sent to another terminal device owned by the user instead of or in addition to the terminal device 3 that received the transmitter identification information.

[0066] In the above embodiment, the information processing device 5 transmits the notification to the terminal device 3 linked to the user ID included in the received terminal reception information. However, this is not limiting, and if terminal identification information unique to the terminal device 3 is included in the terminal reception information, the notification may be transmitted to the terminal device 3 identified by the terminal identification information. Examples of such terminal identification information include a MAC address and a UUID (Universally Unique Identifier).

[0067] In the above embodiment, an advertisement displayed on a digital signage DS is cited as an example of the measurement object. However, the measurement object is not limited to this. As described above, the measurement object may be, for example, a fixed advertisement such as a poster or hanging advertisement, or may be an object such as a building, facility, or exhibit, or may be a location. In other words, the type of the measurement object is not important.

[0068] [Summary of the present invention] The present invention will be summarized below. [1] A notification system according to a first aspect of the present invention comprises a plurality of transmitters that transmit unique transmitter identification information; a plurality of terminal devices that receive the transmitter identification information transmitted from at least one of the plurality of transmitters and transmit the received transmitter identification information; and an information processing device that receives the transmitter identification information transmitted from the plurality of terminal devices and, based on the transmitter identification information, transmits a notification requesting a survey to a terminal device included in the plurality of terminal devices that transmitted the transmitter identification information transmitted from a transmitter among the plurality of transmitters that is located near a measured object. According to this configuration, the owner of the terminal device that transmitted the transmitter identification information is presumed to have been in the vicinity of the measurement object, and therefore is highly likely to have come into contact with the measurement object. By transmitting the notification to the terminal device of such an owner, it is possible to increase the possibility of obtaining survey results from an owner who is highly likely to have come into contact with the measurement object. Therefore, it is possible to increase the accuracy of measuring the effectiveness of the measurement object. Furthermore, if the measurement object is an advertisement, it is possible to increase the accuracy of measuring the effectiveness of the advertisement.

[0069] [2] In the notification system described in [1], the terminal device may include a location acquisition unit that acquires terminal location information indicating the current location of the terminal device, and a location information transmission unit that transmits location-related information including a user ID indicating the user of the terminal device, the terminal location information, and acquisition date and time information indicating the date and time when the terminal location information was acquired, and the information processing device may include a location-related information acquisition unit that acquires the location-related information from the terminal device, and an extraction unit that extracts, in addition to the terminal device that transmitted the transmitter identification information, terminal devices that meet predetermined conditions based on the location-related information as targets for sending the notification. With this configuration, by adjusting the predetermined conditions, the notification can be sent to terminal devices owned by users who cooperate with the survey but who have not touched the object to be measured, for example. This allows the number of recipients of the notification to be expanded, and the accuracy of effect measurement to be improved.

[0070] [3] In the notification system described in [2], the extraction unit may extract, as the terminal device that meets the specified conditions, the terminal device that transmitted the terminal location information that is included in a specified area that includes the installation location of the measurement object and the transmitter. With this configuration, the notification can be sent to a terminal device owned by a user who is relatively likely to come into contact with the object to be measured. On the other hand, a user who owns a terminal device that is not included in the specified area is a user who is relatively unlikely to come into contact with the object to be measured. Therefore, it is possible to prevent the notification from being sent to a user who is relatively unlikely to come into contact with the object to be measured. Therefore, the accuracy of the effect measurement can be improved.

[0071] [4] In the notification system described in [3], the extraction unit may extract, based on the terminal location information, the terminal device that spends a longer time in the specified area than a longer time in other areas as the terminal device that meets the specified condition. According to this configuration, the notification can be sent to a terminal device owned by a user who is likely to come into contact with the object to be measured, among members who are cooperative with the questionnaire, for example.

[0072] [5] In the notification system described in any one of [1] to [4], the notification may include information indicating a reward for answering the survey. According to this configuration, the notification can stimulate the willingness of users to respond, thereby increasing the response rate to the questionnaire.

[0073] [6] An information processing device according to a second aspect of the present invention is an information processing device that sends a notification requesting a survey to a terminal device that receives transmitter identification information transmitted from a transmitter, and includes an information acquisition unit that acquires the transmitter identification information received by the terminal device from the terminal device, and a notification transmission unit that sends the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter located near the object to be measured, based on the transmitter identification information. According to this configuration, the information processing device functions as the information processing device in the notification system according to the first aspect, and therefore, the same effects as those of the notification system according to the first aspect can be achieved.

[0074] [7] A notification transmission method according to a third aspect of the present invention is a notification transmission method implemented by an information processing device that transmits a notification requesting a survey to a terminal device that has received transmitter identification information transmitted from a transmitter, and includes an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device, and a notification transmission step of transmitting the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter located near the object to be measured, based on the transmitter identification information. By having the information processing device carry out such a notification transmission method, it is possible to achieve the same effects as the information processing device according to the second aspect.

[0075] [8] A notification sending program according to a fourth aspect of the present invention is a notification sending program executed by an information processing device that sends a notification requesting a survey to a terminal device that has received transmitter identification information sent from a transmitter, and causes the information processing device to execute an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device, and a notification sending step of sending the notification to the terminal device that sent the transmitter identification information sent from the transmitter placed in the vicinity of the object to be measured, based on the transmitter identification information. By having the information processing device execute such a notification transmission program, it is possible to achieve the same effects as the information processing device according to the second aspect. [Explanation of symbols]

[0076] 1...Survey compilation system, 2, 2A, 2B...Transmitter, 3, 3A, 3B, 3C...Terminal device, 32...Location acquisition unit, 38...Processing circuit, 381...Display control unit, 382...Identification information acquisition unit, 383...Identification information transmission unit, 384...Location information transmission unit, 385...Notification acquisition unit, 386...Request information transmission unit, 387...Content acquisition unit, 388...Input result transmission unit, 4...Relay device, 5...Information processing device, 56...Control unit, 561...Information acquisition unit (location-related information acquisition unit), 562...Extraction unit, 563...Notification transmission unit, 564...Request determination unit, 565...Distribution unit, 566...Reception determination unit, 567...Analysis unit, AD...Advertisement (measured object), DS...Digital signage, VH...Vehicle.

Claims

1. a plurality of transmitters each transmitting unique transmitter identification information; a plurality of terminal devices that receive the transmitter identification information transmitted from at least one of the plurality of transmitters and transmit the received transmitter identification information; an information processing device that receives the transmitter identification information transmitted from the plurality of terminal devices, and transmits a notification requesting a questionnaire to a terminal device that is included in the plurality of terminal devices and that transmitted the transmitter identification information transmitted from a transmitter that is located near a measurement object among the plurality of transmitters, based on the transmitter identification information; The terminal device a location acquisition unit that acquires terminal location information indicating a current location of the terminal device; a location information transmitting unit that transmits location-related information including a user ID indicating a user of the terminal device, the terminal location information, and acquisition date and time information indicating a date and time when the terminal location information was acquired; The information processing device includes: a location related information acquisition unit that acquires the location related information from the terminal device; A notification system characterized by comprising an extraction unit that extracts, in addition to the terminal device that transmitted the transmitter identification information, the terminal device that meets predetermined conditions based on the location-related information as a recipient of the notification.

2. 2. The notification system of claim 1, The notification system is characterized in that the extraction unit extracts the terminal device that transmitted the terminal location information that is included in a specified area including the installation location of the measured object and the transmitter as the terminal device that meets the specified conditions.

3. 3. The notification system of claim 2, The notification system is characterized in that the extraction unit extracts, based on the terminal location information, terminal devices that spend a longer time in the specified area than in other areas as terminal devices that meet the specified conditions.

4. The notification system according to any one of claims 1 to 3, A notification system, wherein the notification includes information indicating a reward for answering the survey.

5. An information processing device that transmits a notification requesting a questionnaire to a terminal device that has received transmitter identification information transmitted from a transmitter, an information acquisition unit that acquires the transmitter identification information received by the terminal device from the terminal device; an information processing device comprising: a notification sending unit that sends the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter located near the object to be measured based on the transmitter identification information; and a terminal device that meets a predetermined condition based on location-related information acquired from the terminal device, the notification including a user ID indicating a user of the terminal device, terminal location information indicating the current location of the terminal device, and acquisition date and time information indicating the date and time when the terminal location information was acquired by the terminal device.

6. A notification transmission method implemented by an information processing device that transmits a notification requesting a survey to a terminal device that has received transmitter identification information transmitted from a transmitter, comprising: an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device; a notification transmission procedure for transmitting the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter located near the object to be measured based on the transmitter identification information, and to the terminal device that meets a predetermined condition based on location-related information acquired from the terminal device, the location-related information including a user ID indicating a user of the terminal device, terminal location information indicating the current location of the terminal device, and acquisition date and time information indicating the date and time when the terminal location information was acquired by the terminal device.

7. A notification transmission program executed by an information processing device that transmits a notification requesting a questionnaire to a terminal device that has received transmitter identification information transmitted from a transmitter, The information processing device includes: an acquisition step of acquiring the transmitter identification information received by the terminal device from the terminal device; and a notification sending step of sending the notification to the terminal device that transmitted the transmitter identification information transmitted from the transmitter located near the object to be measured based on the transmitter identification information, and to the terminal device that meets a predetermined condition based on location-related information acquired from the terminal device, the location-related information including a user ID indicating the user of the terminal device, terminal location information indicating the current location of the terminal device, and acquisition date and time information indicating the date and time when the terminal location information was acquired by the terminal device.

Images